Podcasts about zoetica

Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water. In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica. A self-described "lazy entrepreneur," Kami has nonetheless blazed new trails in AI adoption and implementation and is a recognized PR industry thought leader, speaker, and author.  Dan and Kami explore the transformative impact of AI on the PR and marketing industries, emphasizing the importance of ethical considerations and critical thinking.  Their discussion highlights the necessity of asking better questions, experimenting strategically, and maintaining a human-centric approach to AI. They also delve into AI's ethical challenges, stressing the need for transparency and responsible use.  It's anything but a lazy conversation - it's a must-listen for professionals looking to navigate the evolving landscape of AI in communications. Listen in and hear about.... The importance of an entrepreneurial mindset while embracing AI AI "recipes" that can help you advance from a "home cook" prompter to a true AI "chef"  How prompting skills may become obsolete as AI integration in software increases The necessity of critical thinking, curiosity, and a strategic mindset for effective AI interaction The importance of ethics and transparency when we use AI How AI can assist in content creation while maintaining a brand's unique voice and style Practical insights on leveraging AI for community building and social media strategy Notable Quotes On Being a Lazy Entrepreneur: - "I call myself a lazy entrepreneur in a sense, because what I've always done is I look at a problem that's in front of me, and I try to figure out a way to do it more efficiently and different." — Kami Huyse [00:03:33 → 00:03:45] On the Evolution of Social Media and AI: - "I've always been a forward-leaning person, and we did some of the first social media campaigns for big, big brands that you would know. So we did those social media campaigns early because we look at solving problems with current technology. And to me, AI is just an extension of that." — Kami Huyse [00:05:00 → 00:05:20] On the Importance of Asking Better Questions: - "We need to start to think about how to elevate those conversations. What do we need to, what questions do we need to be asking? We need to ask better questions. That's where the training comes in." — Kami Huyse [00:12:00 → 00:12:10] On the Role of Imperfection in Human Creativity: - "How do we have a pattern interrupt? I'll tell you how you throw in the imperfect human. That's how you tell imperfect stories. You talk about being a lazy entrepreneur. These are pattern interrupts that AI won't come up with on its own." — Kami Huyse [00:30:00 → 00:30:15] On the Future of AI and Human Interaction: - "We need to think about what can we bring to the table that is like a spice of human while understanding fully the AI and using it fully. So not throwing the baby out the bathwater, as we always said, but using the AI for what it's good for and throwing in your own spice." — Kami Huyse [00:30:30 → 00:30:50] On the Ethical Use of AI: - "AI isn't inherently evil, but the people who wield it are maybe so there's people that wield the AI. Here's the problem with AI in general. It's just like our society. Like, we talk about, you know, racism and bias and, you know, sexism and terrible things. Here's what AI does. It takes all of the knowledge of the world, and it boils it down and it repeats it back to you." — Kami Huyse [00:59:41 → 01:00:10] On the Role of Communicators in Ethical AI: - "We as PR communicators should be the ombudsman for our organizations. We should bring our point of view to protect the people that we represent as PR people. And the people we represent are our audience, are our customers, our stakeholders." — Kami Huyse [01:06:25 → 01:06:45] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Kami Huyse Kami's Flowpage: Links to social media, resources, and more Zoetica Media, Digital Agency | Website Books Mentioned The Most Amazing Marketing Book Ever: More than 350 inspiring ideas!, by Mark Schaefer and Friends (Including Kami and Dan) Co-Intelligence: Living and Working with AI, by Ethan Mollick   Timestamped summary for this episode (as generated by ChatGPT) The origin of ideas (00:00:00) Dan discusses his excitement for new ideas and tech, including the concept of creating custom GPT. The traits of successful idea execution (00:01:02) Dan outlines the traits and qualities required for successful idea execution, such as discipline, focus, and support. Introduction of Kami Huyse (00:02:01) Dan introduces Kami Huyse, highlighting her background and expertise in PR, marketing, and AI integration. Kami's problem-solving approach (00:03:46) Kami discusses her approach to solving problems efficiently and her focus on community building and AI integration. Evolution of media and technology (00:09:53) Dan and Kami reflect on the digital transformation and the importance of hands-on experiences in the marketing profession. The importance of AI training and mindset (00:11:55) Kami emphasizes the significance of training and developing an entrepreneurial mindset for effectively integrating AI in communication and marketing. Ethan Mollick's principles of AI interaction (00:17:07) Dan discusses Ethan Mollick's principles for interacting with AI, including inviting AI to the table, being the human in the loop, treating AI like a person, and acknowledging AI's continuous improvement. The importance of asking better questions (00:18:56) Kami discusses the importance of asking better questions to guide AI in achieving desired tasks and outcomes. The analogy of home cook and chef (00:19:37) Kami compares the difference between a home cook and a chef to illustrate the importance of understanding and utilizing AI tools effectively. The need for strategic training in AI tools (00:21:40) Kami emphasizes the significance of strategic training for the next generation to effectively use AI tools and adapt to the evolving marketplace. The integration of AI in software applications (00:22:54) The discussion revolves around the increasing integration of AI capabilities in various software applications and its impact on prompting and human interaction. The evolving role of prompting in AI usage (00:24:01) The conversation delves into the evolving role of prompting in AI usage, the impact of contextual understanding, and the distinction between chefs and home cooks in utilizing AI. The significance of asking power questions (00:25:04) The importance of asking power questions and the role of strategic prompting in utilizing AI effectively is highlighted. The importance of being relentlessly curious (00:27:07) Kami emphasizes the significance of being relentlessly curious and training the brain to notice and understand AI interactions. The concept of almost homemade solutions (00:29:01) Kami discusses the concept of almost homemade solutions, encouraging individuals to add their own unique touch to AI tools for personalized outcomes. The value of the imperfect human in AI interaction (00:30:01) The significance of embracing imperfection and adding human elements to AI interactions for unique and effective outcomes is emphasized. The need for critical thinking and curiosity in AI interaction (00:32:02) The importance of critical thinking, curiosity, and asking questions to drive effective interaction with AI tools is discussed. The importance of adding personal touch to AI tools (00:33:56) The significance of adding a personal touch and unique spice to AI tools for tailored and effective utilization is highlighted. The significance of being a critical thinker and inquisitive communicator (00:37:05) The importance of critical thinking, curiosity, and being an inquisitive communicator in adapting to AI tools and driving effective outcomes is emphasized. Critical thinking (00:38:20) Emphasizing the importance of critical thinking skills in evaluating information and avoiding deception. Asking better questions (00:39:12) Highlighting the significance of asking great questions to avoid monolithic content and promoting individuality. Life experiences and personal touch (00:40:10) Discussing the value of bringing personal experiences and unique elements to content creation to avoid generic outcomes. Human element in AI (00:41:49) Emphasizing the need for human input and caution when relying solely on AI, acknowledging occasional breakdowns and the importance of adding personal touch. Ethics and AI technology (00:42:43) Exploring the ethical implications of AI technology, including power consumption and the need for continuous input of new information. Reading and vocabulary (00:48:27) Stressing the importance of reading to enhance vocabulary and improve communication with AI. Writing and editing (00:50:20) Emphasizing the significance of being a good writer and engaging in editing to effectively communicate with AI. Community involvement (00:52:52) Advocating joining communities to learn from peers and stay informed about emerging technologies. Curiosity and diverse learning (00:54:51) Encouraging continuous curiosity, diverse learning, and open-mindedness to expand knowledge and perspectives. Neuroscience and AI (00:57:08) Discussion on the neuroscience behind AI interaction and the concept of neural networks. Ethical Considerations (00:58:22) Exploration of the societal, political, and civilizational changes brought by powerful digital entities and the focus on ethical AI usage. Bias in AI (01:00:04) Insight into the biases present in AI and the need for training to reduce biases, with examples of biased prompts and diversity representation. AI Governance and Ethics (01:05:44) Discussion on the need for external oversight in AI governance and the role of communicators as ethical safeguards. Transparency and Ethics (01:08:24) Importance of transparency in AI usage and the alignment of AI ethics with general ethical principles and governance. Ethical Decision-Making (01:13:25) Emphasis on the responsibility of individuals to inject morality and ethics into AI, and the ongoing discussion and importance of ethical considerations. Backbone and Ethics (01:15:08) The need for courage and backbone in ethical decision-making, with a focus on the role of communicators in promoting ethical practices. Difficult decisions (01:16:14) Discussion on the challenge of expressing contravening opinions and the weight of decision-making in today's society. Tools and resources (01:17:14) Mention of plans to discuss tools and resources, and a recommendation to connect with Kami for valuable resources. Connect with Kami (01:18:00) Information on how to connect with Kami Huyse on social media and her company, Kamchatka, and a mention of her live streams and AI show. Closing remarks (01:19:52) Gratitude for Kami's participation and an invitation to subscribe, share, and provide feedback for the podcast.   (Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations. Connect with Kami on LinkedIn.

Chris and Crystal review the relic from the future, The Chimeric Herbarium by the Zoetica Ebb, which explores the strange, exotic, and rather deadly, plants that exist on a world many light years away. The Chimeric Herbarium is a coffee table art book collecting the work of Zoetica Ebb, which, while being a collection of her art, is also filled with details and discussions of alien flora that would not be out of place in fantasy and sci-fi RPGs.   Episode Corrections: The dresses modelled by Ulorin Vex that feature Zoetica's designs were not made by PlastikWrap, but rather facilitated by Adriana Fulop, owner of Plastik Wrap. The digital art was created in conjunction with Peachthief.   Chris also briefly reviews the Mörk Borg compatible grim-dark sci-fi RPG, Vast Grimm, a suitable candidate for using the ideas presented in the Chimeric Herbarium. Be sure to check us out on Facebook or through our Discord server https://discord.gg/GGuRKAn. To stay up to date, subscribe through iTunes or Spotify!  Find more information at choice.crd.co and consider donating to abortion funds. Look to abortion fund leaders for guidance and please speak up, take care, and spread the word.  shoutyourabortion.com - a campaign to normalize abortion https://www.bustle.com/politics/abortion-funds-states-trigger-bans-donate - a list of abortion funds in states where it is no longer protected https://secure.actblue.com/donate/supportabortionfunds - where you can donate money to be split between 80+ abortion funds           Links For This Episode:   ICRC Ukraine: https://www.icrc.org/en/where-we-work/europe-central-asia/ukraine Darker Days Linktree: https://linktr.ee/DarkerDaysRadio Darker Days Discord: https://discord.gg/GGuRKAn Full Metal RPG: https://fullmetalrpg.podbean.com/ The Realm of Fire: https://realmoffire.podbean.com/     Want more spooky stories and sinister plot hooks? Check out Secret Frequency Files 2:

Kami Huyse, the CEO of Zoetica, a social media agency, who for me was first and best known as @kamichat discusses a number of important ethics issues including: 1) Why you need to respond and not react to unethical behavior 2) What one question should you ask friends facing difficult situations? 3) Why ethical PR people act like ombudsmen 4) What is the best thing PR pros can do in difficult situations?

This episode of Marketing with Russ... aka #RussSelfie is an interview with Kami Huyse a community builder, author, speaker, entrepreneur, CEO Zoetica and Mom.  Founder of Kami's Smart Social Secrets, she is a Powerhouse in the Social Media world!   #SocialMedia #Connection #Connecting #Marketing #Inspiration #Encouragement Connect with Russ:  Website:      https://www.russhedge.com/  Connect with Kami:  Website:     http://www.zoeticamedia.com/ Website:     smartsocialsecrets.com 

Zoetica Ebb's "Alien Botany" is a multimedia project of epic proportions and immaculate detail. It features “specimens of otherworldly plant-animal hybrids and their potential interactions with human hosts,” which “examine various mediums, from traditional illustration to sculpture and design.” What Zoetica has done is imagine not just a fantasy world, but the entire ecosystem that comprises it. Her drawings’ detail mimic the precision of biology textbooks. This conversation explores the mind and life behind the project. Zoetica is an accomplished artist, an inquisitive mind and a pleasure to speak with. We span her upbringing in communist Moscow to her life now in London is this lovely exchange. Enjoy. --- Send in a voice message: https://anchor.fm/mythogynist/message

Karen is the CEO/co-founder of Montanya Distillers and Zoetica. When Karen started Montanya in 2008, she was the only female in a male-dominated industry in the US. This impacted her ability to gain respect, buy materials, sell her products, be safe from sexual harassment, and be taken seriously in her work. It also impacted the willingness of banks to lend her money, the willingness of investors to get involved, and venture capital firms to say yes (in 2018, female founders received 2% of venture capital in America and 4% of bank financing). Karen watched male colleagues with smaller and less successful companies access resources regularly denied to her. Yet she persisted, stayed focused, and refused to let circumstances deny her success. Now, after more than a decade in business, her companies produce double-digit growth annually, and she is one of the larger private-sector employers in her community. She is known for training and mentoring women nationally, and she is the founder of The Women’s Distillery Guild, which is now part of Women of the Vine and Spirits (WOTVS). Karen leads the Women in Distilling group at WOTVS. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is Kami Huyse, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas. This episode will delve into the intriguing questions you may have never thought to ask about navigating and extracting maximum value from business tools inherent in today's social media platforms: Debunking the concept of “how many ‘likes' is my brand worth?” How have fluctuating platform algorithms impacted business accounts? What will mark a challenge for social media in the next decade? What is the BIG hot topic on the social media scene moving into 2020? Plus, stay tuned to the end to find out how you can score a valuable free gift from Kami! Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven't done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com.

In this interview with Zoetica founders, Karen and Elizabeth, we discuss their mission to free society from convenience trash and plastic. Learn how they came up with their innovative solution and run operations from the ground up. In this discussion, you'll hear helpful insights about starting a social good business and how to manage e-commerce, especially during the early years.

Trash is a growing global crisis, and currently, the majority of “recycled” products are still ending up in landfills or being burned. So we discuss the crisis, the myths, and the solutions to these problems with Karen Hoskin and Elizabeth Smith, the founders of Zoetica, who are working to help us rethink these issues and take concrete actions to address them.TOPICS & TIMES:The global crisis of “convenience trash” (2:44)The myths of recycling and biodegradable plastics (12:44)Resources for learning more (26:24)Why we can’t wait for tech advances to save us (33:03)Zoetica’s mission and approach (42:00)Why the concept of “zero-waste” is problematic (50:49)Reconciling our environmental impacts (1:03:00)ADDITIONAL RESOURCES:Plastic Pollution CoalitionAlison Teal5Gyres.org See acast.com/privacy for privacy and opt-out information.

In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online. In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid social media strategy and an engaged community: Clarify - Get your strategic plan in place with the right audience and the right offer. Learn the GOAL POST process that the biggest brands out there use to set goals, define and find their online audience and implement sustainable social media outreach. Create - Create content that people really want and need that inpire people to take action and engage with you and your brand. All without a huge advertising budget. Connect - Connect with your audience and build a tribe of loyal followers that help spread your message. Take a page from local community leaders to harness the true power of social media. They know that even a small but powerful community can drive action, learn how to find your tribe and activate them. Calibrate - Put Kami's 5-A method to work in order to measure the effectiveness of your social media, determine if your social media outreach is really working and to pinpoint where to make adjustments. Be sure to listen to the entire podcast, as Kami shares a great playbook to get started at the end! Special Guest: Kami Huyse.

Karen Hoskin can be described as a serial entrepreneur, having started a number of businesses over the years.  She is perhaps best known for Montanya Distillers, however, which produces craft rum right here in Crested Butte.  The tasting room, located in the heart of Crested Butte across the street from the post office, has become one of Crested Butte's go-to visits for small plates and a delicious rum cocktail.  In this podcast episode, Karen and I discussed her business endeavors, the process of making rum in the Colorado mountains, and making the move from Silverton, where Montanya's originally started.  We also discussed collaboration between distillers, wine makers, and others, which is quite similar to what's going on in the craft beer industry (see episode 10- Dave Nornes of Irwin Brewing). On top of that, Karen is an advocate for her employees, many of whom have been able to purchase property locally, and have gone on to start their own businesses.  She's also making Montanya as green as it can be- minimizing waste wherever possible.  And since that isn't enough on her plate, so also started Zoetica, which aims to reduce waste by selling kits with life's daily essentials. Learn more: Montanya Rum Montanya Facebook Page Zoetica

Karen Hoskin is a rum distiller: that’s pretty cool, right? But here's what’s especially interesting about Karen: She’s a woman in a field where's simply not a lot of women, she had no experience making rum (or any sort of liquor, really) when she began, and... a rum distiller in Colorado? That’s an unusual place for making rum. But Karen’s never shied away from being a leader and starting new things — in fact, she’s also the founder and owner of Zoetica, a shop that specializes in zero-waste travel and food kits. So basically, it’s a shame that Karen just sits on the sidelines, you know? Links From This Episode: Montanya Distillers Zoetica Montanya on Instagram and Twitter Zoetica on Instagram and Facebook Tsh on Twitter & Instagram Animal Dreams by Barbara Kingsolver Unsheltered by Barbara Kingsolver Take our survey! Kindly leave a review Become a patron: Support this podcast + get access to my secret show Sign up for 5 Quick Things, the weekly email For any links and codes from our lovely sponsors, head here.

Learn why social media marketing is a marathon and not a sprint, why it works better in the long game and some of the steps you need to take to play the long game. One of the biggest mistakes people make is to think of their social media marketing plan as a sprint. Sprints work great to launch a program or for a campaign, but true success comes when you treat it more like training and running a marathon. To run a marathon you have to consistently train, fine tune your diet and push your limits over a very long period of time. Social media marketing is a marathon and not a sprint because like a marathon, you have to consistently show up by posting and connecting everyday, fine-tune your approach and push your limits over a long period of time. Why do people feel they have to run a social media sprint? People want to become an overnight success, an idea which we discuss in detail in The Myth of Overnight Success – Ep 40 Fear of Missing Out (FOMO) drives people to hit their goals, driven by the fear of being left behind. We discussed this back in Episode 47. How to Overcome the Fear of Missing Out (FOMO) – Ep 47 Things are always changing and it’s hard to keep up. Don’t over-invest in any one platform, but experiment with multiple platforms to see what works for you and your audience. Some people may be early adopters and want to be omnipresent with everything. There’s always new people coming in and succeeding faster or going further and they feel they need to sprint ahead. Consistency is more important than lots of activity, then the dropping off. Why is social media really more like a marathon? Social media is more sustainable over a long period of time if you’re  controlled and consistent. If you’re running a sprint, you’re going to wear yourself out. The long game requires the ability to reinvent yourself and pivot. Look at megastars like Madonna, Britney Spears, and more recently Beyonce and Jay-Z (The Carters) they have all reinvented and rebranded themselves where changes needed to be made. Every person will changes careers an average of five to seven times in a lifetime. Kami and Madalyn shared their reinvention and pivoting stories: Madalyn Sklar started in the financial industry and sold annuities and mutual funds to college professors for for 8 years before becoming an entrepreneur. She was an early adopter web designer and pivoted to become self-employed. She also started her music community, GoGirls Music. Madalyn pivoted again in 2015 and today is a Business Coach and Social Media Coach focused on Twitter and is well known as a Twitter marketing expert. Now she’s now doing social media as a business, podcasting and leading masterminds for women. Kami Huyse started in nonprofit public relations and then worked in a trade association, becoming the national spokesperson. She then became the editor of a national trade publication. She pivoted in 2002 to become a consultant. She continued to get clients and build her business. In 2005 she started her blog and then pivoted again in 2008 when she started the Social Media Breakfast Houston in 2009. Finally, she started her current agency, Zoetica in 2010, with several partners. Today, she focuses on creating content, helping people through this podcast, and launching a few other companies. She feels she’s pivoting again with more online training and other ways to help communicators connect with their online communities. How do you stop sprinting and become a marathoner? Be consistent. It’s incredibly important to be in the long game, plan, create content and post every day. Pivot as needed. Watch where your community goes and follow them. If they change platforms, be there, too. Notice Your Passion. This can change over time, but put emphasis on what your current passion is, turning a hobby into something that can benefit your business. Sprint when necessary. Sometimes you need to run a sprint to get something done, but never for more than 2 weeks – 30 days, otherwise you will fall out of the longer race. Use SCRUM. Break your work down into actions using Trello or Asana. At the end of the 2 week to one month period, create a product, even if it’s “B-” work. Tools, links and apps mentioned: Career Change Statistics: You Will Change Careers 7 Times in Your Life? Asana Trello Take Action How have you changed over the course of your career? Come join the conversation in the Facebook Group. How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go to our Facebook group (shhh. The codeword is ACTION)!

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary Let’s get real in this episode on data and understanding what works for you. Geoff Livingston provides knowledge based on his many experiences working with nonprofits that took years to learn. Data is full of surprises and if you watch carefully, you can find trends that help you better connect with your audience and actually get your message in front of your donors in way that catches and holds their attention. Knowing your audience not only allows you to tailor your communication to your target market’s preferences, but it also allows your organization to come across as one that is familiar with its supporters. “Repetition builds familiarity” after all. Best practices and benchmarks are a great way to see what’s happening on a larger scale and they can certainly help guide you in your marketing, but there is a lot to be said for studying your own data and finding what works for you; because, what works for someone else may not necessarily be what works for you and what works for you may not be accurately represented by these industry trends. Know your people. Know yourself. And to thine own self, be true. (William Shakespeare) How? Data. Lots of it. Listen in to learn how to use your data to help you create effective communication tactics and to ultimately help you strengthen your relationships with your members. About Geoff Livingston Geoff Livingston is the CMO of Legends of Learning, an edtech start up in Washington, DC. Before joining Legends of Learning, he start and sold Livingston Communications, a social media boutique, as well as communications firms Zoetica, and Tenacity5 Media. Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised numerous start-ups, mid-cap companies, and nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, the Philanthropy 2.0 Project, Tekelec, Network Solutions, Vocus, the Washington Nationals, and Sully Erna (Godsmack lead singer). [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

Karen Hoskin is a 20-year entrepreneur based in the Rocky Mountains of Colorado. She started her first company in 1998 and recently founded her fourth company, Zoetica. Each company has had a sustainability ethos. She built a LEED-certified preschool between 2001 and 2005. Then in 2008, she built one of the USA's first green craft distilleries, Montanya Distillers. In 2017, she turned her personal commitment to zero waste into a company by launching Zoetica, which designs and makes zero waste systems. These systems are ideal for consumers, like herself, who want to refuse convenience trash. Karen's focus on sustainability affects every aspect of her personal and professional life. It determines everything from how she travels to what packaging she accepts. It even affects what clothing she wears and how her homes and offices are constructed and powered. The Take-Aways: Montanya Distillers and Zoetica are two sustainable-committed businesses that are truly making a difference in the green business world. Karen wanted to create a solution to the global plastic problem, so she launch Zoetica to help people overcome barriers to using “convenience trash” in their daily lives. The Warrior, a system made by Zoetica, has everything you need to live a plastic-free on-the-go life. We need to take this plastic issue seriously, because it’s not going anywhere anytime soon. Our children, and our children’s children, will be left to deal with the plastic we’ve been generating over the past 50 years. Be conscious of your footprint. Karen Hoskin, founder of Montanya Distillers and Zoetica, is proving what it means to be sustainability-committed in the green business world. This woman has taken running eco-friendly companies to a whole new level, and is a true role-model for all of us in the green business world. Karen has owned Montanya Distillers for ten years now, which focuses solely on mountain-distilled rum located in Crested Butte, Colorado. Being one of the first women in the craft distilling field, she’s paving the way for women in the industry, as well as setting an example of how to successfully run a sustainable distillery. Montanya’s rum is gaining recognition on an international level for their high-quality spirits. What sets them apart from other rum brands is their mountain-distilled processes, rather than island-distilled, which focuses on higher elevation, first-pressed sugarcane juice, the absence of molasses, and of course, their deeply rooted commitment to sustainability. While running Montanya Distillers, Karen noticed habits in her personal life that weren’t aligned with her business’s sustainability mission. She realized she was creating “convenience trash” while traveling for her business - plastic utensils, containers, coffee cups, things that make it easy to move from place to place. “I wasn’t walking the walk,” she stated, “I’m not doing this the way I believe I should be.” After this realization, she created a new business plan and eight months later launched Zoetica in September of 2017. Zoetica is a system of reusable bags, containers, utensils, cotton napkins, among other reusable products, to address the “convenience trash” epidemic we’re facing in the world today. The goal was to create an easy way to refuse throw away items all day long, no matter where you are, or what you’re presented with. Karen’s favorite item from Zoetica is The Warrior system. This system comes in a purse-like bag that has two cup holders, and inside is a separate system (called The Nomad) which includes a reusable beverage cup, a water bottle, a market tote, a produce bag, a cotton napkin, two leak-proof stainless steel containers, a reusable straw, a fork and a spoon. Karen’s goal has been to help inform consumers of the power they have in changing the plastic problem our world is facing. Her focus has been to spread the word as far and wide was she can, with a unique focus on also educating vendors of their footprint. Karen’s parting advice to all of us was powerful; we need to be serious about the unnecessary, toxic plastic our country is producing. She, like so many of us, is extremely concerned about the amount of plastic piling up in our oceans, in landfills, in our backyards. “We need to take this seriously, and if we refuse to take it seriously, our kids will be living on a completely different planet, or living in spaceships orbiting because they won’t be able to grow anything.” Karen is on the forefront of running sustainability-committed businesses and battling the plastic epidemic. Take a listen to the podcast episode to find out more about her background, the steps she’s taken, and goals she’s working toward, to help make a difference for our planet. To learn more about Montanya Distillers visit www.montanyadistillers.com. To learn more about Zoetica visit www.zoeticalife.com. See acast.com/privacy for privacy and opt-out information.

Welcome to episode #256 of Six Pixels Of Separation - The Twist Image Podcast. Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate. His first book, Now Is Gone, was way ahead of the curve in terms of introducing Social Media and Digital Marketing to the greater masses, and his newest book looks at how to create sustainable and powerful Social Media strategies. Geoff also has a passion for making a difference, and it's that bridge between social causes and Social Media that truly keep him and his company (Zoetica) energized. This is Geoff's second appearance on the Podcast (his first is right here: SPOS #164 - Buzzing With Geoff Livingston). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #256 - Host: Mitch Joel. Running time: 46:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Geoff Livingston. His sophomore business book is called, Welcome To The Fifth Estate. HIs first book is called, Now Is Gone. His company is Zoetica. Follow Geoff on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #256 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs now is gone online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image welcome to the fifth estate zoetica

Click here for Radio LinksPeople to People Fundraisingtedhart.comHe lectures around the world but now is here for you. From the latest in charity news, technology, fundraising and social networking, Ted Hart and his guests help you maneuver through this economic downturn in the charitable sector to greater levels of efficiency and fundraising success. PAGE 2 GUEST EXPERT Beth Kanter is Chief Executive Officer of Zoetica.  Beth is also the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits.  Beth has worked in the nonprofit sector for over 30 years. A frequent contributor to many nonprofit technology websites, blogs, and magazines, Beth has authored chapters in several books, including “Internet Management for Nonprofits,” edited by Ted Hart and published in 2010.  A much in-demand speaker and trainer. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She was the 2009 Visiting Scholar for Social Media and Nonprofits for the Packard Foundation. She is also a 2010 fellow with the Society for Communications Research.