Podcasts about horn group

Sabrina Horn is an award-winning CEO, communications expert, and author. Sabrina is an advisory board member to several organizations and founded Horn Group, becoming one of the few female CEOs in Silicon Valley in the early 90's. Her book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, aims to help executives make the right decisions as they start and grow their businesses for long-term success.Highlights: (THIS IS A REPLAY OF OUR 4TH MOST LISTENED-TO EPISODE)The phrase ‘fake it til you make it' has bred and normalized dishonesty to get ahead, Marcel says. It encourages people to lie or twist the truth for personal gain, which sabotages your success and destroys your reputation. [3:17]“Technology is often misunderstood or not understood,” Sabrina claims. “I made a living out of helping people who would otherwise never meet, connect with each other; and making complex things simple to move things forward. That's essentially an act of love to me because you're making the world a better place that way.” [7:42]Running a business with integrity and authenticity is difficult because taking the shortcuts to avoid that is easier, Sabrina says. By definition, integrity means truth, but the reality is that sometimes truth hurts. “If your product has a flaw and you have to do a recall or if the market's turning sour and you have to do a layoff, that's hard to face,” she remarks. [13:00]Marcel asks Sabrina to discuss why core values and transforming your workplace and brand are important. “My advice to every entrepreneur is to determine what you stand for and what your company has to offer before you start,” she replies. “Think about every business process you'll have in your company and how your values will integrate into them.” [21:00]In recreating and revamping your company culture, you should first elaborate on how your values manifest through the culture and what you will and will not tolerate. You must also lead by example. “I also suggest that leaders overcommunicate with their teams, especially coming out of the pandemic,” she adds. “In the midst of all this uncertainty and doubt, you need to know what is unknown. You need to acquire a bias for information and overcommunicate with your people to remove that uncertainty and doubt.” [25:46]Marcel asks Sabrina how leaders can show love at work. “A leader loves well by creating an environment where values and culture matter, where people feel like they can stay and grow and build their careers, where they feel like they can be themselves… when you give that kind of care [to your people], that ultimately translates into better financial performance, more employee retention, and a stronger brand; all of it pointing to a more successful business,” she responds. [33:12]Mentioned in this episode:Sabrina Horn on LinkedInSabrinaHorn.comMake It, Don't Fake It

Sabrina Horn knows what it means to succeed in the harsh world of business leadership. She would tell you herself she has made no shortage of mistakes and failures. The best-selling author and current CEO of HORN Strategy arrived in Silicon Valley in the early 90s, founding the PR firm Horn Group, which Finn Partners acquired in 2015. Under Sabrina's leadership, Horn Group grew to national renown: all the more impressive considering she came to Silicon Valley with only $500 in starting funds. Her journey as a leader has prompted Sabrina to realize the necessity of being humble, caring, and honest in the world of startups, even during financially strenuous times. This idea is the subject of her hot book, “Make It, Don't Fake It: Leading with Authenticity for Real Business Success.” Tune in as Sabrina joins Buday TLP's Alan Alper to go over the principles and frameworks of her book, her perspective on thought leadership, and other lessons she has learned throughout her impressive career.

Authenticity at work requires being true to yourself. However, this can be a difficult feat for managers. We often step into the management position believing there is a certain way we must speak and act, or certain knowledge we should now possess simply because we’re leading others, but research shows people respond more favorably to managers who are their true selves. How can managers fulfill their role while being true to their personalities, capabilities, and limitations? Today’s guest is Sabrina Horn. Sabrina is an award-winning CEO, author, communications expert, and advisor. Her career is highlighted by 25 years as Founder, CEO, and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. She is currently CEO of HORN Strategy, focused on helping entrepreneurs navigate the early stages of their companies. She is here today to talk with us about her new book, Make It, Don’t Fake It: Leading with Authenticity for Real Business Success. Sabrina and I talk about imposter syndrome, how to be appropriately authentic, how to overcome your inner critic's fears by acting ‘as if’ and more strategies for being real and amazing at work. Members of the Modern Manager community can get one of five signed copies of Sabrina’s book, Make It, Don’t Fake It. This book offers executives concrete advice on what to do when faced with everyday challenges and big dilemmas, so leaders can make the right decisions and build durable businesses. Get it when you join the Modern Manager community. Subscribe to my newsletter to get episodes, articles and free mini-guides delivered to your inbox. Read the related blog article: Overcome Imposter Syndrome and Lead with Authenticity KEEP UP WITH SABRINA Website: https://www.sabrinahorn.com Book: Make It, Don’t Fake It LinkedIn: https://www.linkedin.com/in/sabrinahorn/ Twitter: https://twitter.com/sabrinahorn Instagram: https://www.instagram.com/sabrinahorn/ Key Takeaways: Being inauthentic is unsustainable. Even though it’s hard to face the truth, it's harder in the long-

Sabrina Horn, founder of legendary Silicon Valley PR firm Horn Group, discusses key components of successful leaders and entrepreneurs, and how integrity and authenticity are the core foundations of your company's success.

In this episode, Dan has the privilege of connecting with award-winning CEO, leader, business builder, PR industry innovator and now best-selling author, Sabrina Horn. One of the youngest CEOs of her time and certainly a trailblazer for women in tech, Sabrina founded Horn Group at age 29 and rapidly grew the firm into one of Silicon Valley's leading communications agencies. In her bestselling book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, she shares the lessons she learned over her 25+ years as a CEO, starting with a hard-earned truth: faking it ruins reputations and, if it escalates, can ruin lives. She and Dan dig into the book and have a great conversation about faking it and other bad advice they've both followed from time to time. Sabrina shares workable, actionable advice for being an ethical, honest, resilient leader.

Sabrina Horn is an award-winning CEO, communications expert, advisor, and author. She is currently the CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. Sabrina is also a frequent speaker at industry forums and leadership conferences. Her new book, "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" is published by Berrett-Koehler and aims to help executives make the right decisions as they start and grow their businesses for long term success. Sabrina founded Horn Group, a public relations firm, with only $500 and five years' job experience. Over the course of a quarter-century, her firm has advised thousands of executives and their companies—from the hottest startups to the Fortune 500—and has done so with a special focus on authenticity. Tune in to hear Sabrina Horn talk about her new book!

Sabrina Horn is an award-winning CEO, tech industry communications expert, and advisor with over 30 years of experience.  In 1991, she founded Horn Group, one of Silicon Valley's most iconic public relations firms, and built it from the ground up to national acclaim. While growing her business and working with countless entrepreneurs and CEOs, she came to understand how deeply a leader's actions can impact a company's success. From her book, Make It, Don't Fake it, Sabrina shares how honesty and authenticity lead to success in business, and in life.   Key Takeaways [2:20] Sabrina has a stamp collection and shares where it all started. [4:30] Talking about her book, Make It, Don't Fake it, Sabrina shares the different ways people fake it. [5:55] People exaggerate the truth. Sabrina provides some examples. [6:35] Sabrina explains what she calls “ostrich lies.” [7:05] Selective truth-telling can be very dangerous. [9:10] Procrastination or avoiding the truth is more harmful than exaggeration. Sabrina shares a story to explain why. [13:00] Sabrina shares her thoughts on the book, Leadership BS. [15:10] More recently, everybody's language is all about empathy, humility, and authenticity. This book would not play well today. [17:10] What some leaders do to get power and keep power is to withhold information. Sabrina shares insight on how to handle difficult conversations truthfully. [20:05] It's tough being a leader and employer managing through the pendulum of a company's profitability. [22:45] Sabrina talks about imposter syndrome. [24:20] How to deal with imposter syndrome: Meet with everybody, be the director of your own movie, use the “we” word, and lastly, remember that you've earned your success. [28:05] Cognitive behavioral therapy and mentors can help you with your imposter syndrome. Sabrina shares her own experience with this. [30:35] Jan asks Sabrina why good PR should have nothing to do with spin. [32:25] It's not about being better or sexier, faster, or cheaper, it's about being different. Sabrina shares how honesty can be a great PR strategy now. [35:05] There are so many people clamoring for attention and it feels emotionally draining. Sabrina shares her insights on the best strategy for marketing. [37:55] Because of the amount of information we are being bombarded with now, leaders can't be numb if we expect our people to be resilient. [40:50] Sabrina shares a piece of advice that is hardest for her to take as well. [42:10:] Sabrina would tell her twenty-nine-year-old self to make an effort to build a team of mentors and advisers and be true to her own convictions. [45:15] Sabrina shares some practices on how to stay true to your own core values as a leader. [48:10] A bad subculture can infect the whole. Sabrina explains how this can relate to your company and brand. [49:20] Sabrina's closing thoughts: Be successful by doing things the right way.   Quotable Quotes “So, we go from this seemingly innocent not-meaning to do any harm to crossing the line where you actually are saying and doing things with the intent to deceive.” “Hope is not a strategy.” “A leader may be tempted to lie and to deceive in order to get out of a tough situation or under pressure but the problem with that and with all kinds of faking it is ultimately the truth always comes out.” “Imposter syndrome can arise in situations where people don't know who you are, and you don't know who they are. And you're walking in there and people think you're going to put on a show for them.” “Spin really is about us peeling back the onion, getting to the absolute truth so that you can then find a path forward through a crisis or to create a great brand and tell a great story.”   Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Sabrinahorn.com Sabrina on LinkedIn Sabrina on Twitter Grab Sabrina's book: Make It, Don't Fake It Leadership BS: Fixing Workplaces and Careers One Truth At A Time, by Jeffrey Pfeffer  

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9 Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company. Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it. In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this. For leaders or individuals who believe in integrity as success' recipe, this is for you. Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Is the popular expression “fake it till you make it” a harmless meme or bad advice for those who follow it? Our guest Sabrina Horn sees it as problematic for society and business leaders, but does she ever think “faking it” has its place in business? What's the difference between a healthy stretching of the truth and outright fraud? Are there benefits to promising more than you think you can deliver and then delivering on those promises? How does such an accomplishment affect an individual's confidence and a company's growth? In this episode, we ask her those questions and more.GUEST BIO: Sabrina Horn is the author of the recent bestseller Make It, Don't Fake It: Leading with Authenticity for Real Business Success. The book is based on the lessons she learned during her highly successful 25-year career as the founder, CEO, and president of Horn Group, as well as an executive adviser. With a bachelor's degree in American Studies from Hobart/William Smith Colleges, and a master's in public relations from Boston University, she launched – at the age of 29 – the Horn Group, the well-known U.S. tech communications agency that was based in Silicon Valley. The firm counselled thousands of tech executives and their companies through brand transformation, global expansion, IPOs and acquisitions, and crises. Sabrina sold the business in 2015 to the global marketing agency Finn Partners. Today, this mother of two is CEO of HORN Strategy LLC, a consulting firm focused on helping entrepreneurs and CEOS navigate the early stages of their companies.LINKS:Sabrina's website Sabrina's Book on Amazon: Make It, Don't Fake It: Leading with Authenticity for Real Business SuccessFollow us on Twitter @speakgoodpodCheck out our blogGot an episode idea?

Join us on Be Brave at Work as we speak with Sabrina Horn. Sabrina is an award-winning CEO, communications expert, and C-suite advisor. She is also bestselling author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success." Her career is highlighted by 25 years as Founder, CEO and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Her firm counselled thousands of tech executives and their companies through rapid growth, category creation, brand transformation, global expansion, IPOs and acquisitions, pivots, and crisis matters. Sabrina sold Horn Group in 2015 to Finn Partners, a global marketing agency, and was appointed Managing Partner of their Technology Practice. She is currently CEO of HORN Strategy, LLC, a consulting firm focused on helping entrepreneurs and CEOs navigate the early stages of their start-up companies. Links of Interest LinkedIn Twitter Website Make It, Don't Fake It: Leading with Authenticity for Real Business Success A special thank you to our sponsor, Cabot Risk Strategies. For more information, please visit them at CabotRisk.com Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! More information about Ed, visit Excellius.com © 2022 Ed Evarts

Welcome to Strategy Skills episode 192, an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9 Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company. Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it. In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this. For leaders or individuals who believe in integrity as success' recipe, this is for you. Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Sabrina Horn is an award-winning CEO, communications expert, and C-suite advisor. She is also a bestselling author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success (Berrett-Koehler, June 2021). Her career is highlighted by 25 years as Founder, CEO, and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Her firm counseled thousands of tech executives and their companies through rapid growth, category creation, brand transformation, global expansion, IPOs and acquisitions, pivots, and crisis matters. Sabrina sold Horn Group in 2015 to Finn Partners, a global marketing agency, and was appointed Managing Partner of their Technology Practice. She is currently CEO of HORN Strategy, LLC, a consulting firm focused on helping entrepreneurs and CEOs navigate the early stages of their start-up companies. Horn currently holds board member and advisory seats for: 4CRisk.ai, Boston University Alumni Council, Dieu Donné, Dogly.com, Illuminate Ventures, KloudGin, and The Jordan Edmiston Group. Horn has a B.A. in American Studies from Hobart/William Smith Colleges and an M.S. in Public Relations from Boston University. She has two amazing daughters Grace and Christina, and two very large golden doodles. What you will learn in this episode: How the concept of faking it until you make it began Why faking it until you make it is a bad mantra How to discern aspiration from white lies Why it's important to choose honesty during moments of pressure What is the difference between hype and awareness How to communicate with concise delivery Why leaders must tirelessly talk about their core values Resources: Website: https://sabrinahorn.com/ LinkedIn: https://www.linkedin.com/in/sabrinahorn/ https://www.linkedin.com/company/horn-strategy-llc Twitter: https://twitter.com/sabrinahorn

As the only child of German immigrants, Sabrina Horn was raised with a mind set of never giving up. Infused with her parent's survival instincts and entrepreneurial spirit,  she understood that her destiny was completely under her control.  Sabrina is an award-winning CEO, communications expert, and C-Suite advisor. She is also the bestselling author for Make It, Don't Fake It: Leading With Authenticity For Real Business Success.  Sabrina's career is highlighted by 25 years as founder, CEO, and President of the Horn Group, the iconic US tech communications agency she founded in Silicon Valley at the age of 29. Sabrina sold the Horn Group in 2015 to FINN partners, a global marketing agency, and was appointed managing partner of their technology practice. She is currently CEO of Horn Strategy LLC, a consulting firm focusing on helping entrepreneurs and CEOs navigate the early stages of their companies. What You Will Hear in This Episode Sabrina's personal story and journey What attracted her to the tech industry Starting a business at 29 Life and career challenges along the way The founder's curse Why authenticity is so important for a leader The ugly side of procrastination Important qualities for entrepreneurs and CEOs Gender differences in leadership Making a decision to fire abusive clients Biggest lessons learned in life and career Quotes: “I was raised to believe that there's no free lunch in life and that you make your own luck.” “I always give myself permission to make mistakes and not to be always 150% every day because it's impossible.” “The phrase, fake it until you make it is the worst business advice ever.” “Humility is such an underrated superpower of leadership.” Mentioned: SabrinaHorn.com Book Sabrina Horn | LinkedIn Sabrina Horn (@sabrinahorn) / Twitter  https://bonniemarcusleadership.com/  Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age Not Done Yet! Not Done Yet! Amazon Bonniemarcusleadership.com The Politics of Promotion Fb @Bonnie.Marcus LinkedIn: @Bonniemarcus Twitter: @selfpromote

Make It, Don't Fake It is a refreshing book on leadership, authenticity and honesty from entrepreneur and long-time PR professional Sabrina Horn. She'll talk candidly about the wins and fails that guided her path toward success. And offer career advice about making it, not faking it. Moderated by Board Member Karen Smyth.Author and Horn Strategy Founder Sabrina Horn is an award-winning CEO, communications expert, and C-suite advisor. Her career is highlighted by 25 years as the founder, CEO and president of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Sabrina's counselled thousands of tech executives and their companies through rapid growth, category creation, brand transformation, global expansion, IPOs and acquisitions, pivots and crises.

My guest in this podcast is Sabrina Horn, author of a new book entitled "Make It, Don't Fake It: Leading with Authenticity for Real Business Success". Sabrina is an award-winning CEO, author, tech communications expert, and advisor/board member. She is the Founder, CEO and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29.

Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits. She's written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com. Chr(34)Chr(34)Chr(34)Chr(34)it depends on what they need to hear at the time. Sometimes it's just take action, sometimes it's... This is not what you want to hear though... What's the worst that can happen. Probably the big one in our business is done is better than perfect... Maybe not in heart surgery but in business is that whole imperfect action, it's the whole minimal viable product, it's getting your thing out there and getting the feedback so that you can make the tweaks. But the more you just sit on it then who are you helping? You are not helping anybody. You are not helping anybody if nobody knows that this thing exists. And maybe that thing is just an idea, maybe it's a product or maybe it's a service but if you don't get it out there then no one gets helped. So done is better than perfectChr(34)Chr(34)Chr(34)Chr(34)...[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lQd

Marcel Schwantes' guest on this episode of Love In Action is Sabrina Horn, an award-winning CEO, communications expert, and author. Sabrina is an advisory board member to several organizations and founded Horn Group, becoming one of the few female CEOs in Silicon Valley in the early 90's. Her most recent book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, aims to help executives make the right decisions as they start and grow their businesses for long term success. The phrase ‘fake it til you make it' has bred and normalized dishonesty to get ahead, Marcel says. It encourages people to lie or twist the truth for personal gain, which sabotages your success and destroys your reputation. [3:04] “Technology is often misunderstood or not understood,” Sabrina claims. “I made a living out of helping people who would otherwise never meet, connect with each other; and making complex things simple to move things forward. That's essentially an act of love to me because you're making the world a better place that way.” [7:28] Running a business with integrity and authenticity is difficult because taking the shortcuts to avoid that is easier, Sabrina says. By definition, integrity means truth, but the reality is that sometimes truth hurts. “If your product has a flaw and you have to do a recall or if the market's turning sour and you have to do a layoff, that's hard to face,” she remarks. [12:26] Marcel asks Sabrina to discuss why core values and transforming your workplace and brand are important. “My advice to every entrepreneur is to determine what you stand for and what your company has to offer before you start,” she replies. “Think about every business process you'll have in your company and how your values will integrate into them.” [20:43] In recreating and revamping your company culture, you should first elaborate on how your values manifest through the culture and what you will and will not tolerate. You must also lead by example. “I also suggest that leaders overcommunicate with their teams, especially coming out of the pandemic,” she adds. “In the midst of all this uncertainty and doubt, you need to know what is unknown. You need to acquire a bias for information and overcommunicate with your people to remove that uncertainty and doubt.” [25:33] Marcel asks Sabrina how leaders can show love at work. “A leader loves well by creating an environment where values and culture matter, where people feel like they can stay and grow and build their careers, where they feel like they can be themselves… when you give that kind of care [to your people], that ultimately translates into better financial performance, more employee retention, and a stronger brand; all of it pointing to a more successful business,” she responds. [33:22] Resources Sabrina Horn on LinkedIn SabrinaHorn.com Make It, Don't Fake It: Leading with Authenticity for Real Business Success

In this episode, Host Tom Loarie, the pioneering CEO of Bryologyx, talks with Award-winning Entrepreneur and Mentor Sabrina Horn. With only $500 in her pocket and five years of work experience, Sabrina founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s. Sabrina has learned over the course of her career that INTEGRITY IS NOT OPTIONAL… and she not only lives this principle, but seamlessly integrates it into everything she does, including her work mentoring start-up founders and others. Sabrina's new book, MAKE IT, DON'T FAKE IT, highlights the "why" and "how" behind the truth that authenticity is CRITICAL for true success in life. The radio podcast are available below. Find Show Notes here. AND DON'T FORGET TO Sign up for THE MENTORS RADIO podcast and never miss an episode -- it's even FREE!-- Freely subscribe here.

We've all heard the phrase, ‘fake it till you make it,' but this is no recipe for long term success. Here to talk about a better way is Sabrina Horn. Sabrina is an award-winning CEO, C-suite advisor, communications expert, and author.With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. What attributed to her success is that she learned to exemplify authenticity for her teams and clients. Jump right into this episode and learn from Sabrina's proven ‘Horn Strategy' how you can make it and not have to fake it.Things you will learn in this episode: [00:01 - 05:52] Opening Segment  I introduce today's guest, Sabrina HornBioSabrina gives a bit of his background Shy and struggling in communication German as a first languageA daughter to two chemistsGrowing resilience College life into adulthood[05:53 - 16:25] Make it, Don't Fake itThe value of internships and mentorship for SabrinaA vital part of honing in on how to apply skills to a careerInstrumental in moving away from the corporate worldMaking the jump to set out on your ownLearn to become a business personWhen to learn a new skill vs. hiring out the weaknessRemember your functions and passionsThe importance of building a private networkBalancing authenticity with giving stability to your teamYour employees expect you to leadHave the conversations with the right peopleShow humility and approachability A good CEOAsking all the right questionsCreating a culture of collaborationA word from our Sponsor[16:26 - 34:53] How to Make itThe only female CEO in Silicon Valley in the 90'sA head full of steam Never compensate for your genderGender bias will still come into playStraightforward in authenticityWho you know or what you know?It depends on your phase of life A connection that led to success for SabrinaHer first client Navigating that first meetingDisarm fear and organize riskFinding the right customers Narrow down what you do wellHow to make itWrite a well-focused business planKnow yourselfCommit to being honest with yourself and othersHow to build relationships with higher people How to reach out Encouraging your team to have mentorsBuild off of chemistry[34:54 - 44:29] Closing SegmentThe best way to reach out to someone Just askBe specific with what you want help withThE RaNdOm RoUnDHow to engage with SabrinaLinks below Final words Tweetable Quotes: “I built up a network of people who really help me go through some tough spots… it can be lonely being a CEO.. it's really vital to develop that private, personal network of mentors or advisors.” - Sabrina Horn“The key is to show humility and approachability… A good CEO is not necessarily a person who has all the answers, but who asks all the right questions, and entertains the ideas and solutions.” - Sabrina HornResources Mentioned: Make it, Don't Fake ItGood to GreatThe Hard Thing About Hard ThingsConnect and engage with Sabrina on Twitter, Instagram, and LinkedIn. Check out https://sabrinahorn.com/ and learn the Horn Strategy to authentic leadership.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that's setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today we have a fabulous guest: award-winning CEO, C-suite advisor, entrepreneur, and communications expert Sabrina Horn gives leaders the tools to resist “short hacks,” and the courage to lead with authenticity and integrity. Sabrina speaks candidly about developing leadership skills as a founder of the PR firm Horn Group, which has received national acclaim as Best US Employer, Best US Tech Agency, Silicon Valley Hall of Fame winner, and PR Entrepreneur of the Year. Her wealth of experience and expertise is incredible. Some of the top tips of the interview include: Fakers and fibbers will be found out at some point and their integrity will be questioned There are times when people fake due to imposter syndrome: Sabrina suggests self assess your skills as a leader and celebrate what you are achieving to be more confident There is genuine power in self leadership and taking responsibility for your own personal development Having a mentor and/or trusted peers from other companies to speak to is invaluable Always prepare for meetings And more!  You can order Sabrina's book here  And you can get in touch with Sabrina via her website Download the transcription here. Finally, if you would like to be kept in touch with our Lunch and Learn Masterclasses register here.

Sabrina Horn(@SabrinaHorn) on Leading with authenticity for real results! #FutureofWork #Work2dot0 #Podcast In this podcast, Sabrina Horn discussed his book Ruthless Consistency, the insights it carries and shared how his journey has helped him craft a strategy that could work on the testing times. He sheds light on the importance of ruthless consistency and how any leader could adopt it in their day to day activities and succeed in leading. Sabrina's Recommended Read: Good to Great: Why Some Companies Make the Leap and Others Don't https://amzn.to/3aRbr8p Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers https://amzn.to/3eKuLVU The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers https://amzn.to/3nAgNu8 Sabrina's Book: Make It, Don't Fake It: Leading with Authenticity for Real Business Success https://amzn.to/3gPft5a Podcast Link: iTunes: http://math.im/jofitunes Youtube: http://math.im/jofyoutube Sabrina Horn is a tech industry communications expert, thought leader, and executive suite advisor with more than thirty years of experience. She is the founder of the PR firm Horn Group, which has received national acclaim as Best US Employer, Best US Tech Agency, Silicon Valley Hall of Fame winner, and PR Entrepreneur of the Year. Horn splits her time between San Francisco and New York City. Here's the GPS for the questions (These are just the boundaries questions to give a rough journey for the conversation): Stage 1: Lead-in 1. Starter: Give your starter pitch 1 point that this book points to: 2. Vishal briefly introduce guest Stage 2: Subject Matter Expertise 3. How has the world of PR evolved over last couple of years? 4. What is the role of a PR? 5. What people get it wrong about their perception? 6. What are some common pitfalls most business fall into when it comes to their brand perception? 7. What are some easy 1-2-3 steps that one could take to improve their market perception? Stage 3: Introduction as an author 8. Why write this book? 9. Who should read this book? 10. Is “faking it” the same thing as lying? 11. Why is running a business with integrity hard? 12. What is the FUD factor? 13. In an era of fake news and minimizing realties, what can we learn about the value of being honest, especially when it's hard? 14. Why should honesty be the foundation of every business? 15. You talked about the Founder's curse, what is that and why should I worry? Stage 4: Rapid Fire with Sabrina [Say what comes to your mind, make the answer one sentence crisp] 16 a. #Business 16 b. #Entrepreneur 16 c. #Leadership 16 d. #Culture 16 e. #PRNightmare 16 f. #Things That Keep You Up At Night 16 g. #Success 16 h. #Failure 16 i. #Being Authentic 16 j. #Destiny 16 k. #MakeItDontFameIt Stage 5: Closing 17. What are 1-3 best practices that you think are the key to success in your journey? 18. Do you have any favorite read? 19. As a closing remark, what would you like to tell our audience? About TAO.ai[Sponsor]: TAO is building the World's largest and AI-powered Skills Universe and Community powering career development platform empowering some of the World's largest communities/organizations. Learn more at https://TAO.ai About WorkPod: Work Pod takes you on the journey with leaders, experts, academics, authors, and change-makers designing the future of work, workers, and the workplace. About Work2.org worked is managed by Work2.org, a #FutureOfWork community for HR and Organization architects and leaders. Sponsorship / Guest Request should be directed to info@tao.ai Keywords: #FutureofWork #Work2.0 #Work2dot0 #Leadership #Growth #Org2dot0 #Work2 #Org2

Today's guest is the amazing Sabrina Horn.Sabrina is an award-winning CEO, C-suite advisor, communications expert, speaker, and now author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for over a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. One of very few female CEOs in Silicon Valley in the early 1990s, Sabrina is here today to share why “Fake it till you make it” just doesn't work—at least, not long enough to build a sustainable business. Sabrina's firm became one of the most iconic enduring firms in the tech world, winning accolades for Best US Employer and Best Tech Agency.  She successfully sold her firm in 2015 and is now CEO of HORN Strategy, LLC, focused on helping entrepreneurs and CEOs navigate the early stages of their businesses.She has written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com, and is a frequent speaker at leadership conferences.Sabrina is the author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success, releasing June 22.Listen as we discuss:How Sabrina found her business success as a woman in the '90s.Why she let several clients go for violating the values of her company and felt richer.Operating with authenticity and candor is priceless.Her new book, and why she chose to dispel the toxic strategy of fake it till you make it.How to create an image without lying or deceitful spins. (Job interviews, for example).There is a grave need for us to tell the truth, for our own good.Instagram: @mo_gawdatFacebook: @mo.gawdat.officialTwitter: @mgawdatLinkedIn: /in/mogawdatWebsite: mogawdat.com/podcastConnect with Sabrina Horn on Instagram @sabrinahorn, Twitter @sabrinahorn, and her website, sabrinahorn.com.  Don't forget to subscribe to Slo Mo for new episodes every Sunday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy

Make it, Don't Fake It is a mantra that has long lived in the entrepreneur start-up culture in the B2B tech industry!Sabrina Horn is not only a pioneer in the B2B Tech public relations space, she is one of the most networked executives in the B2B tech industry.After only 4 years in the corporate world, Sabrina took the plunge to found The Horn Group, with a specific goal to help B2B tech companies exploit the impending business transformation created by the personal computer.  Her first "pitch" to bring on her first customer was to an early stage, enterprise software company with less than 50 employees - that company was PeopleSoft which became one of the world's largest B2B enterprise software companies.The rest of her 24 year+ run as the CEO of the Horn Group is one of the most successful and admired companies in B2B tech public relations.  To determine the return on investment for public relations, she has two recommendations: 1) Ask yourself what does success looks like one year from now; 2) look at outputs versus outcomes like increasing inbound leads, social engagement, market sentiment, etc. Secondly, she recommended having a range for success versus a single point and having the right tools to measure the impact of PR.Public relations goals also need to be dynamic and evolve with both the company and the market that the company exists and the market it targets to acquire new customers.  PR is part science and part art, and cannot be successful without continuing to evolve the strategy and the measurements of success.The "founders curse" was one of the first topics we discussed that was highlighted in Sabrina's book.  This happens to entrepreneurs, founders and CEOs who have an emotional bond to their company that is similar to a parent/child relationship.  This can lead to the effect of having blinders on and not listening to the market's feedback on your company and what they really need.  Having a founders agreement might be prudent, and even identify key inflection points in the company growth that may require the founder to take on a new role. Also, having mentors who are not part of the company and will provide objective, unbiased feedback is critical to maneuvering difficult moments and decision points.  Sarina even recommends founder performance reviews by the board and conduct an annual "self-assessment" to ask yourself where my company is headed, what is needed to achieve the next phase of growth and am I still having fun!As a founder, surrounding yourself with an executive team that is not like you, has different experiences, and even disagrees with you is a critical skill to develop.  Having a team that shares your passion and excitement for the company vision is a foundational element for every member of the leadership team to share.  This materially impacts building culture and building a strong brand.Establishing "founding company values" early on is foundational to the company culture.  As a company grows, the values may evolve by shifting in meaning and/or priority, but remain as a beacon throughout the company's evolution.  Being a CEO is a never-ending, learning journey.  Being in the CEO role is key, as learning on the job cannot be replaced by reading, theory or external advice alone...experience matters.  In fact, Sabrina highlighted that the experience from losses is typically the largest learning opportunity.  Being a CEO is a "lonely" place to be, and having a network of advisors and mentors who have shared the role of CEO is an incredibly valuable resource. The "isolation iceberg" is real, and Sabrina even mentioned how giving back was a great outlet to feel more connected.MAKE IT, DON'T FAKE IT!  is a great read for any founder, CEO, or aspiring entrepreneur considering embarking on the founder's journey!

In this episode of "Keen On", Andrew is joined by Sabrina Horn, the author of "Make it Don't Fake it: Leading with Authenticity for Real Business Success", to discuss gaining the clarity of thought necessary to make sound business decisions. Sabrina Horn is an award-winning CEO, author, tech communications expert, and advisor/board member. Her career is highlighted by her 25 years as Founder, CEO and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Her firm counselled thousands of tech C-level executives and their companies through their business and marketing challenges including category creation, brand transformation, global expansion, IPOs and acquisitions, pivots, and crisis matters. Horn Group had multiple offices across the U.S, a global partner network, and received numerous awards including Best Employer and Best Tech Agency in the U.S. Sabrina sold Horn Group in 2015 to Finn Partners, a global marketing communications agency, and was appointed Managing Partner of their Technology Practice. In 2018, she became a Senior Advisor to the firm. She is currently CEO of HORN Strategy, LLC, a bespoke consulting firm focused on helping entrepreneurs, founders and CEOs navigate the early stages of their start-up companies. Horn currently holds board member and advisory seats for: 4CRisk.ai, Boston University Alumni Council, Dieu Donné, Dogly.com, Illuminate Ventures, KloudGin, and The Jordan Edmiston Group. Horn has a B.A. in American Studies from Hobart/William Smith Colleges and a M.S. in Public Relations from Boston University. She has two amazing daughters Grace and Christina, and two very large golden doodles. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits. She's written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com. “it depends on what they need to hear at the time. Sometimes it's just take action, sometimes it's… This is not what you want to hear though… What's the worst that can happen. Probably the big one in our business is done is better than perfect… Maybe not in heart surgery but in business is that whole imperfect action, it's the whole minimal viable product, it's getting your thing out there and getting the feedback so that you can make the tweaks. But the more you just sit on it then who are you helping? You are not helping anybody. You are not helping anybody if nobody knows that this thing exists. And maybe that thing is just an idea, maybe it's a product or maybe it's a service but if you don't get it out there then no one gets helped. So done is better than perfect”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lGZ

Second series, of women entrepreneurs continues with Sabrina Horn from Finn Partners.  Join the conversation as Sabrina shares her journey to where she is today, and her top takeaways and tools for other successful women.  Phone lines open 516-387-1936   Sabrina Horn is a technology and PR industry thought leader.  Currently, she serves as Managing Partner, Technology Practice Leader at Finn Partners, a global communications firm.  In this role, she is guiding and leading the firm's direction in technology, as well as business development and client service across multiple tech sectors and geographies. Previously Horn was President and CEO of HORN Group, a leading PR/communications agency in Silicon Valley and New York, which she founded in 1991 and sold to Finn Partners in 2015.  For over two decades, she helped put hundreds of new companies on the map, created industry categories, and shaped emerging tech markets with sound PR/communications strategy and execution.  She began her career at Blanc & Otus and Edelman PR, both in San Francisco. Horn was recently inducted into the PR News Hall of Fame, has received accolades for Technology Agency of the Year, Best U.S. Employer,www.workingwoman.com, and has been consistently recognized by PR Week, Holmes Report and Inside PR as one of the PR industry's most successful entrepreneurs and innovators.   She has authored several research papers including "Public Relations for Emerging Growth Technology Companies," and "Advertising in the People's Republic of China."  She has a MS in Public Relations from Boston University and a BA in American Studies from Hobart and William Smith Colleges.  She has two daughters, two large Goldendoodles, and loves to cook, run, listen to live music, and knit in her spare time.