Podcast appearances and mentions of aaron burnett

Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, delves into the unique marketing challenges faced by the MedTech industry. He discusses the critical importance of continuous messaging and creative iteration in data-constrained environments, highlighting how accurate first-party and zero-party data strategies can drive performance in highly regulated markets like healthcare. He emphasizes the need for proprietary data solutions to stay compliant and effective amidst evolving privacy regulations. Reflecting on his personal and professional journey, Aaron shares practical insights on optimizing marketing strategies for better business outcomes while maintaining a culture of generosity and helpfulness. Guest links: www.wheelhousedmg.com | www.linkedin.com/in/aaronburnett | Aaron@wheelhousedmg.com | https://youtube.com/@wheelhousedmg Charity supported: https://www.feedingamerica.org/  Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host: Lindsey Dinneen Editing: Marketing Wise Producer: Velentium   EPISODE TRANSCRIPT Episode 050 - Aaron Burnett [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I'm delighted to introduce to you my guest, Aaron Burnett. Aaron is CEO and founder of Wheelhouse Digital Marketing Group, a sought after digital marketing agency based in Seattle, Washington, that helps brands thrive by solving their toughest digital challenges. Every point of Aaron's career has been marked by his ability to leverage technology and his own creativity to drive growth. He has propelled Wheelhouse into working with some of the world's most innovative healthcare and medical device brands for more than a decade, consistently delivering exceptional business value through a combination of deep healthcare marketing expertise, purpose built technology, and creative capabilities. Most notably, Aaron and his team have developed technology and services that guide digital strategy for clients such as Providence, Fred Hutch, Delta Dental, and NASA. Well, welcome, Aaron. Thank you so much for being here today. I'm really excited to talk with you. [00:01:47] Aaron Burnett: Yeah, I'm excited to talk with you as well. Thanks for having me. [00:01:50] Lindsey Dinneen: Of course. Well, if you wouldn't mind starting off by sharing a little bit about yourself, your background, and what led you to MedTech. [00:01:59] Aaron Burnett: So I'm CEO of an agency called Wheelhouse Digital Marketing Group. It's a 14 year old agency. We provide performance marketing for privacy first industries. We have a particular concentration in medtech and healthcare, and have had that concentration for the last dozen or so years. We work with very large health systems like Providence, we work with some of the largest health insurance systems in the U. S. as well as large to mid size medical device manufacturers, and interestingly, we've also worked with NASA for the last six years, which is in neither of those markets but is interesting and complex and is NASA, and we get to do things on a scale that you don't get to do anywhere else. We're probably a little bit different from most other agencies, first in that everything that we do is attuned to privacy first industries. So we are, because of our long standing relationship with healthcare in particular, accustomed to working in environments that are highly regulated. So being attuned with HIPAA compliance and implications on third party tracking, working with much less data than you would work with in a typical e commerce or B2B lead generation sort of a situation. And so we have folks who are deeply expert at working in those markets, know them well, have an orientation toward performance marketing, which is what all of our clients want. They are diverse, but they're unified in that they want us to achieve an outcome with business value. It's important. It's lead generation. It's a transaction. It's something that has tangible value that can satisfy a chief financial officer. So deep expertise. We also have developed our own proprietary technologies and methodologies that help us to deliver performance marketing in these markets. So you know, in a highly regulated industry, you can't just use platform data for audience targeting. You don't get a lot of that data. You can't use platform data for optimization. You have to be very careful about what you collect and what you share and how you evaluate and commingle and analyze that data. So we've created our own HIPAA compliant data warehouse and a BI practice on top of that allows us to bring in not only platform and analytics data, but also CRM information so we can integrate it in an API level with CRM systems and first party data. So we get a lot of insight. We can see the entire user journey, customer journey, prospect journey in the context of our analysis in this platform and not share data with anyone else. So we never fall afoul of any regulations. And then our analysts can identify insights and then activate those insights in advertising platforms in sort of an air gap situation. We never have to share data. We also provide creative, but it's creative in the service of conversion rate optimization. So it's performance creative. We're not going to develop a new advertising campaign or a new branding strategy, but we are highly adept at figuring out how to get creative to perform, which is increasingly foundational to driving exceptional marketing outcomes. Now, because so much advertising is algorithmically driven and because in the absence of audience targeting, it turns out that creative variation and a really broad set of creative variation is kind of the new way to target an audience. So if you have 15 variations on a particular creative and they're attuned to different audiences and different messages, you can in some contexts rely on the platform algorithms to find your audience for you through that creative. So we're attuned to delivering that way. In terms of my own background, I started as a marketing exec. So I was a VP of Sales and Marketing with AT& T Wireless, worked for some other telecom and software companies, and started consulting and helping other folks with marketing, and found that I was good at and loved digital marketing, starting with SEO and then moving into the other disciplines. And the thing that I loved about that and that I continue to love about it is that it combines creativity, the art of marketing, with a definitive outcome which you don't get in traditional marketing. So it's there in the data, whether you did it or you didn't. And that's quite satisfying and also create security when you're working with clients. We can, at the end of a quarter say, "Listen, you're up 85%. And here's how we did it." And that creates certainty around the value of the relationship. It creates longevity in the relationship. We strive very hard to develop long term client relationships. I think our average tenure is about six and a half years now. And we find that just continuing to deliver and continuing to clearly explain what we've delivered puts us in good stead and makes for a nice, stable, and growing business. [00:06:37] Lindsey Dinneen: Nice. Well, first of all, congratulations on that business that you've successfully launched and is going strong. That's awesome. I know that's no small feat. I know a lot of our listeners can relate to that too, of being that CEO and taking on that incredible new job opportunity, and how many things you learn and the day to day ups and downs of entrepreneur. [00:06:57] Aaron Burnett: That's right. You get an opportunity to make a new mistake every day. [00:07:02] Lindsey Dinneen: Indeed. Indeed. Indeed. But that's a good thing. So that's fantastic. Thank you for sharing a little bit about that. So going a little bit back into some of your personal background, and then I'm delighted to delve into the company as well and what you do. But in the growing up, did you have an inkling that marketing would be the thing for you, or did this sort of grow out of schoolwork, or what was that thing that said, "Oh, I think I know where I want to be?" [00:07:30] Aaron Burnett: I figured out where I wanted to be by figuring out where I didn't want to be first. [00:07:34] Lindsey Dinneen: Oh. [00:07:35] Aaron Burnett: So no, the thing that I wanted to be, from the time I was seven until I was in the middle of college, was an attorney. Then the notion that I had of being an attorney was you would fight for truth and justice and fairness and all of those virtues, sort of a cinematic version of being an attorney. And what changed my mind was that I paid my way through college by working in restaurants, and in a particular restaurant in which I worked-- it was a fine dining restaurant-- there were a lot of attorneys who came in with clients or came in after work. There were also a considerable number of law school students during the summer who were taking a breather and recovering before they went back again. And I got really consistent insight and advice, which was sort of distilled. The law school students said, "Yeah, we used to think that's what this was for too. And that was beaten out of us by the second year of law school. That's not what this is for." The attorneys who were successful, particularly financially successful, they were focused on transactions and they were very conventionally successful and very apparently miserable. Then the other thing was that I came to believe that being an attorney would draw out the very worst in me. I'm a little bit competitive and I really enjoy arguing. I couldn't see how that was going to be good for me, a marriage, or being a good father, or any of those sorts of things. So, I figured out what I didn't want to do first. And then when I graduated from college, I had studied communications and then I also had studied political science and eastern philosophy and religion. And after college, I was aware that I wasn't ready to get a job, because I had no idea what that job would be. So, I went backpacking in Southeast Asia. I bought a one way ticket to Bangkok. And the plan was that I would travel for three years, and I would see in person some of the things that I studied. I would learn more and think more and get more clarity as to who I was and who I wanted to be. But that plan changed when five months into that trip, I met a woman on an island off the coast of Malaysia at a beach party during Ramadan when everything else shuts down at sundown and the only thing to do is to hang out with other backpackers. And we met and stayed up until three in the morning talking and both of us knew, like, right away, "Oh, you're the person." So we spent most of the next seven days together. Got engaged at the end of those seven days. Got married three months later in New Zealand. She's a New Zealander who was headed to Europe. And then came back to the U. S. so that she could be in the U. S. for the two years that required to establish permanent residency. And I started working for a telecom company in a temporary role. I worked there for three weeks as a temp. I was hired as an employee into the marketing department and discovered that marketing was an aptitude and something that I really enjoyed. I was also in a really fast growing company. It was a cellular company, part of Macaw Cellular at the time. And kind of the ethos there was, "Doesn't matter if you have done it, because nobody's done this stuff before. If you can do it, and you show aptitude, we're going to give you a shot." And so I got to do all sorts of things that I had no business doing, but that I succeeded at. I built a call center. I built a marketing organization of 75 employees and ran that for about three years. And I ended up becoming VP of Sales and Marketing, about seven years into that stint and just discovered that I love marketing and I particularly love marketing the intersection of marketing and technology. I love the tech part. I love developing new technology. One of the things that I did there was to develop a call completion platform for the network that we worked on that had a significant impact on revenue and a decrease in cost. So I loved identifying technical solutions and then activating them from a marketing perspective. What I also discovered, though, when that company was acquired by AT& T was that I didn't like really big companies, where you got to be VP of something very deep but very narrow, which is how that was going to turn out. And so I went from there to a series of smaller and smaller companies. And the closer I got to entrepreneurship, the happier I became, and the more at ease I became until in the year that my first daughter was born, in a job that was going super well-- I joined two years prior, the company had increased its customer base by about tenfold, things were going super well, it was five minutes from my house. It was easy, I wasn't stressed, but it was also super bored. I quit and started a company, and from there went into, I made all of the first time entrepreneur mistakes in that company. I left that company. Actually, that company left. That company didn't succeed. [00:12:32] Lindsey Dinneen: Oh, no. I'm sorry. [00:12:34] Aaron Burnett: It was great. I learned a lot. I also learned that I loved that and then started to consult and learned that. No, I actually love technology and marketing, but I love more helping people. That feels really good to me. And so sort of fast forward a few years. I created Wheelhouse for a couple of important reasons. One is I wanted to create the agency that I always wished I could hire when I worked for other companies. And what I wanted out of an agency partner was that it was partnership. It was somebody who really did have my best interests at heart that didn't deploy an account manager on me who is constantly looking for opportunities to monetize the relationship, who was playing this sort of kabuki theater where we pretend we're friends, but really it's about the change order, which felt bad on a soul level to me. And I also wanted to create this sort of place I always wanted to work. [00:13:29] Lindsey Dinneen: Yeah. [00:13:30] Aaron Burnett: I worked in larger and larger companies-- and actually this was true in venture backed companies as well-- in most instances, what I discovered is that people were asked to be someone different at work than they were at home. We have a set of values that we all agree to societally. We believe in being helpful and generous and kind. We would help anyone on the street if they asked us. If a friend called, and asked for help, you wouldn't figure out how you were going to get paid for that help. You wouldn't be playing the angles. If you were doing something with a friend, if you were coming to an agreement, if you were writing letters to an exchange of letters to agree on plans, you wouldn't be crafting the language, looking for the way that they might transgress, and you could take advantage of them. And yet, I found lots of instances where that was true in business, and that didn't make any sense to me. So I wanted to create a place that I wanted to work where the same values that you uphold that you believe in that are healthy in your personal life are the values that you adhere to in your professional life as well. And so the core values that have informed and continue to inform the way that we behave here are in part traditional. Integrity and stewardship are there, but so too is helpfulness and generosity and joyfulness. We say to every prospective client, every current client, everybody who works here, "We exist to be helpful." That helpfulness is not constrained by a piece of paper. If a client asks us for help, we will help first. We'll be generous with our time and our expertise and our resources. We'll almost certainly do work that we're not being paid for explicitly. We'll look out for our client's best interests, but we'll look out, we'll ask them to look out for our best interests as well. And we say that explicitly. And my experience is that in almost every instance, if you remind people of who they are at the beginning and that, "Hey, this is a personal relationship here. I know there's a contract and it's a business contract but as a person with my business I'm helping you as a person to achieve your aims as well. And anything we do that's detrimental has a personal impact and anything we do that's additive has a personal impact. And I'm going to try to make this the best experience for you and I'll rely on you to do the same with me." You know it creates a much healthier relationship, and that's part of the reason we have such a long client tenure. Our clients very quickly know, "Oh, you're on my side. You're going to help me. I don't have to walk around with one hand holding my wallet. I don't have to worry every time I call and ask for help. I don't have to review my SOW." [00:16:06] Lindsey Dinneen: Yeah. [00:16:06] Aaron Burnett: Pretty quickly get to a place where neither of us remember what's in an SOW. And we're only going to go back and look at it if something really gets to the size that, "Oh no, that definitely wasn't a part of this initially. We should talk about this being a separate thing." And quite often, it's the client doing that, saying, " Doing this thing, we should pay you more for that." And I love that. I see that as an indication of health. We do other things that are unconventional as well. We do have an account team. They focus on hospitality, not monetization. And one of the metrics that we track internally is laughter. So if we're in all of our client meetings, we're listening for laughter. We're not scoring it. We're not trying to make it happen X number of times, but I see the presence of laughter as an indication of ease and trust and health, and we really care about that, and so we invest in it. [00:17:02] Lindsey Dinneen: I love that. Oh my goodness. I love all of the culture that you have so meticulously crafted, and it's so interesting because as you were talking about it, I was thinking how you had mentioned early on career wise you were saying, "Well, I, I learned by discovering what I didn't appreciate." And I'm wondering then if part of the culture that you have so carefully developed and cultivated over time is also partly, "Oh, I see what hasn't worked very well in the past. So now I'm really focusing in on something that is aligned" to who you are, obviously because you're the CEO, this is your business, but also just, "this is what works well for our client relationships and everyone who works with us." [00:17:45] Aaron Burnett: Yeah, that's true on a number of levels. It's true in that, at times we see the way that other agencies or even writ large, other service organizations behave. Sometimes we bump up-- actually frequently we bump up against other agencies, particularly in large client situations. And we're really explicit in saying we're never going to try to poach business from another agency because we just don't think that's very nice. You have to behave in a very mercenary way to make that happen. You have to undercut someone. And so instead, we talk about creating the conditions that make people want to work with us. So we'll work hard to create the conditions that show us to be expert and clearly demonstrate the value that we can deliver, but we're not going to say, in contrast to those people over there. [00:18:32] Lindsey Dinneen: Yes. [00:18:32] Aaron Burnett: And there's a difference. And so, we come back to our values on that. We also, you're right in that the impetus for the culture came from me, but I also have a strong belief that everyone who comes here should add something to the culture and they are free to express the culture in their own way. Some of those ways might not be comfortable to me the ways that I would think you might go about doing this, but they're great for other people, right? And there are things in the company rights that are kind of like that where I know a majority people love this thing. It's important culturally. It doesn't do anything for me, but that's okay. And then we also have learned-- I joke that you get to make a new mistake every day and that's a joke. It's also pretty true. I make lots of mistakes. I have made cultural mistakes over the years that were very well intentioned and have been costly, either financially or culturally. I think that, you know, there are byproducts of a culture like ours that are behavioral. If you're going to be helpful and generous and pursue joy in your daily work, then the byproducts should be that you also are, you know, kind and gentle, and that you extend grace to people when they mess up. And those are great things, but taken to extreme, they also can be damaging things. And there have been times when I've taken them to extreme, when I thought with a, let's say an employee who wasn't performing well, but I had a great deal of empathy for. I would want to give them many chances and think, "Well, surely, okay, if I explained it one more time but different, or if someone else gave them clearer direction, or we did something else, we're going to get there from here." thinking, "Well, this is very kind to them. I'm giving them more runway. And it's good culturally as well. This is the right, sort of the moral decision to make." And in retrospect, that was totally wrong. It wasn't actually kind to them because we also communicate frequently. They knew where they stood. They knew they weren't performing. And this just extended the non performance in a lot of instances. It was also not kind to their team members because they had to fix the work or do the extra work. It was frustrating to them to see that their merit wasn't held in higher esteem, treated differently, that they were getting less attention than a person who was underperforming. And it took a long time for me to learn that. Other people told me I was doing that wrong for years. And in fact, there's a great book that we have used, that you're probably familiar with, called "Radical Candor" that really speaks to the importance of being quite direct, but in a kind way. And there is, there are four quadrants described in that book for different sorts of styles. And there's one just for me, I think, called Ruinous Empathy. And that's where I lived for a while. Super nice, very empathetic. But sometimes a bad result. [00:21:34] Lindsey Dinneen: Yeah. It's a great book. Highly recommend it for anyone eager to improve communication and how to give feedback and whatnot. [00:21:42] Aaron Burnett: Right, yeah. We call it telling the kind truth. You can say a hard thing, but in a nice way. [00:21:49] Lindsey Dinneen: Indeed. Indeed. And we all need that. We need that personally. We need to be able to give that. So that's incredible. So, now, specifically with medtech companies-- which I know you've chosen to really spotlight in addition to your healthcare organizations that you work with-- what major challenges or common challenges do you see medtech companies have when they're starting to think about-- well, maybe they haven't even gotten to a really good marketing plan yet because, you know, at first maybe they're just building, building and they haven't even thought, "Oh, I'm not quite sure how we're going to communicate about this." But just in general, what are some of the major challenges or common challenges that you see MedTech companies having with their marketing and how can you help? How can we help? [00:22:30] Aaron Burnett: Yeah. Huh. There are a couple of key challenges. One is figuring out messaging that resonates and drives performance. And a mistake that we often see is that messaging is viewed as static rather than iterative. It has always been the case that constant testing has real value, outsized value, particularly in digital advertising. It is exponentially true today that constant iteration and tweaking and tuning in messaging and in creative is absolutely essential to driving performance. And what also is true is that messaging and creative increasingly help you find your audience. So, if you're in a company that is highly regulated, that is governed by privacy regulations, that is perhaps governed by HIPAA regulations, you're significantly constrained in the data you have access to, the things that you can track. In the main, you can't really use third party tracking. It seems every week there is some sort of new announcement that further restricts the data to which you have access. The latest announcement is Meta declaring that they are targeting sensitive industries and categories. And that in targeting those industries and categories, they're going to block certain types of data, and the data that they're blocking in the main is conversion data. And so, you're blind with regard to whether anybody actually did the thing you needed them to do. Did they sign up for a trial? Did they complete a lead form? Did they ask for follow up? If you're using a conventional approach to those sorts of things, if you're using certainly their tracking, which I hope nobody is doing anymore, then that data just goes away on some date. But as you lose fidelity of the data and as you take into account sort of the more meta issue, not Meta the platform, but the global issue of cookie deprecation and privacy settings in browsers and the fact that already about 40 percent of the third party data that you would have gotten through browser signals is gone. You've lost fidelity. So the way that you find an audience now, particularly in a data constrained environment, is through what you put into market. It's messaging variation, and it's through really significant creative variation, not one ad, two ads, three ads, like old school conversion rate optimization, but 15 ads. 15 different creative concepts with variation of messaging that look very different. And as you do that systematically over time, you allow the algorithm to both optimize performance, and those algorithms work very well now, but increasingly-- and this is particularly true again on Meta which we find to be really powerful when done well for medical device clients-- you find that you don't just optimize the creative. In that optimization, the creative finds your audience for you. You're able to tune your creative to the audience that performs for you and continue to iterate in terms of both audience targeting and creative. So first there's, there is a need to test into all of this. And there is intensive testing at the beginning of the process, but there's continuous testing, perhaps at a lower velocity or intensity, even as you go along. It doesn't stop. You don't get to a point where, "Oh good, we're on cruise control. We've got the ad that works. We've got the PPC that works. Everything is working well." It's just constant iteration because it is algorithmically driven and because in the algorithms, you know you can think of this in terms of social media. In social media, I think people are familiar with algorithmic fatigue. If your algorithm in a personal feed on a social platform didn't change, didn't refresh fairly frequently, you get really bored with what you're seeing. The same is true in the platforms. And so we find creative fatigue, even with creative that performs super well, happens fast-- like a week, ten days, something like that. And the fall off isn't subtle. It's you're going along and you do that. It's a big drop. So it's constant iteration. The second thing that we find is a lack of, I was going to say a lack of sophistication with regard to data strategy. It's actually more often the absence of data strategy. I think for a long time data strategy didn't need to be foundational to marketing, even to digital marketing. If you think of digital advertising or even organic forms of digital marketing, the platforms did the work for us. You targeted audiences in the various advertising and social platforms. You got all your data through analytics. You could see what was happening in search through search console. Perhaps you use some third party platforms as well. But what is true now in a data constrained environment is that the most important signal, the signal that delivers greatest value, isn't the signal that's in the platform. It's the signal that's probably in your CRM. It's the one that tells you that a lead converted, someone actually went into trying a device, or they actually became revenue generating. So you need a strategy at a system, at a platform level, to bring all of that data together and to normalize it in a manner that enables it to be evaluated and analyzed as a corpus of data that enables you to see the entire user journey. You need a strategy around naming conventions in advertising that allows you to bring that in a way that can be integrated with CRM data and other analytics data or other platform data. You need a first party data strategy, because in a data constrained environment, in a tracking constrained environment where you can't rely on third party data in the same way, audience targeting and even optimization now rely substantially on first party data. It's the data you own that you have permission to use, or on zero party data. Well, you can't put that in a public database. That has to go in a purpose built data warehouse that has been developed for privacy sensitive industries. And so, in our case, we created a HIPAA compliant data warehouse and a BI practice on top of that that gives our analysts the ability to view the customer journey in entirety, to see people as they move through sort of the prospect funnel, and to optimize for the conversion step that isn't in the platform but delivers business value. And then to use the insights that they glean there to optimize in a platform without sharing data, which is the key. You're able to know, and this is something for people to remember, despite all the increased privacy regulations and constraints, as a website owner, as long as you have the right data environment, meaning the data you collect is in a HIPAA compliant environment, if you're governed by HIPAA, certainly in a privacy sensitive environment, even if you're not, you can collect full fidelity data regarding what people are doing on your site. You can't share it with a third party platform, you can't send it to Meta, you can't send it to Google, but you're able to know everything that you knew before, so long as you collect it in the right way, and evaluate it in the right way. And our experience is, the privacy regulations, despite being uncomfortable and alarming and forcing a lot of intense activity up front to create a new systemic approach, new infrastructure connections and new data strategies, actually yield a much better business outcome. We can drive better performance with first party data. We drive more business value with first party data than we did when we were doing it the easy way and using platforms for targeting and optimization. [00:30:27] Lindsey Dinneen: Yeah. Okay. Yeah. So, so your company really helps to bridge the gap between what maybe, if you're not into the nitty gritty details, say we're speaking with somebody who's developed a device what they may have learned as, as far as like Marketing 101, but it is so different when you have, like you said, very specifically protected industries and they have a lot of regulation and we have to be really careful with how we talk about things. So your company is really helping bridge that gap between what we may have all been taught and kind of know in the back of our head versus here's the actual reality of the situation today. And you're keeping on top of all of those regulations. [00:31:08] Aaron Burnett: True. And then, you know, because we concentrate on the medical device industry, we also are highly attuned to what language we can and cannot use. And we know, alright, we need creative variation, but we also understand that we can't just test anything. That we need to be very careful with language, we have to use language that's approved, it needs to come from certain sources and not from others. If it's new it has to go through a certain approval process. So, we end up creating a lot of efficiency by simply knowing how it all works and having a lot of experience with needing to create new ad variations that win easy approval and can very quickly be put into market. [00:31:50] Lindsey Dinneen: Yeah, of course. Now, you know, in working with MedTech and you've chosen again, some very specific niches, which I love. Have you had any moments that really stand out as, "I'm working with this client and I am in this industry and I am realizing, 'Wow, I am really in my element.' I am here for a reason." It just sort of stands out at this moment that matters. [00:32:15] Aaron Burnett: Yeah. One of the clients we've worked with for a very long time has an insulin monitoring and delivery device. We worked with them when they were sort of mid sized, but also kind of looking for market fit in their digital marketing was dormant. Almost dormant. I'd put it on the verge of dormant. It wasn't doing well. So, we started on a series of projects with them, and they started quite small, and very quickly were able to deliver a lot of performance for them. So, the first year, we increased lead generation by just under 500 percent for them, which was super meaningful and exciting, and enabled us to start this very long term relationship that is broad and multifaceted now. What I've loved about working with them, and we were talking about this when we first got online, is that the people who work there really care about the people they serve. And as a matter of fact, there is almost a universality in that the people who work there either have close friends or family members who deal with diabetes. And so it's not a commercial endeavor. I mean, it is, but it's also a very personal endeavor and they're aware and convinced-- and I think they're right-- because I also have a close family member who uses their device, that their device makes such a difference to the quality of life for the people involved. The difference that I've seen in this family member is that she went, I think, from being aware, moment to moment, "I'm diabetic and I need to keep track of this, and there are some things I need to do at certain points throughout the day," to "That's not really a main thing I have to think about. I mean, I have to be kind of aware of it, and, you know, I've got an app on my phone, and I do have this device, but this is not something that is at the forefront of my brain. I can think about other things, and this is very much in the background." And that's a really big deal. And we feel the same. I know I have been to public events. I went to a high school play and one of the performers was very clearly wearing this device and not hiding it. It was super visible just a part of her life, not anything she felt embarrassed about. And I felt proud of that, even though I have, I play such a small part in that. But, just felt proud that she felt comfortable, and she was a lead in a school play, and it was a good play, and a big deal, and there were hundreds of people in the audience. And so, to see the impact of something like that, and to have confidence that the work that we do actually makes a positive difference in the world, is soul satisfying. [00:35:00] Lindsey Dinneen: Yeah. Thank you for sharing that story. That's, that is really special and impactful. And I always think, you know, we don't always get those moments of realizing the impact of our work. I agree with you, even in the small, like, "Oh my gosh, I had a tiny little piece to play in it." But it just makes you think, "Oh my goodness, what I do really does matter. It does make a difference." And so to get that opportunity to have seen it in action and in such a positive light is incredible. So yeah, I appreciate you sharing that. [00:35:29] Aaron Burnett: It's comfortable. It feels so good to market for clients when you're sure that what you're putting in the marketplace is really good for them. And what you're trying to do is just make sure they're aware of this good thing. That's so different than marketing for a client where you're sure they want to make more money and you're not sure that anybody who buys this thing-- does it matter? Does it not matter? Does anyone really need this thing? You know, that's a very different feeling than being confident that the thing you're promoting will make a positive difference in their lives. So, yeah. [00:36:09] Lindsey Dinneen: Amen to that. And that's a really interesting thing about marketing that can be divisive a little bit among people who aren't as familiar with the industry or as comfortable. And so it's really nice to know, you know, marketing can, and is very often, used in a very positive way to highlight the important things 'cause you know, as I try to remind my lovely engineer friends is you can make the most wonderful thing in the world, but if nobody knows about it, that's that. You know, that you're just, you're stuck. So, so it is important to have marketing and to have that bridge that gap and make it known. But to just know, like you said, that it's going to make a positive impact is just wonderful. So yeah, I love that. So pivoting the conversation a little bit, just for fun, imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It can be within your industry, it can be totally separate. What would you choose to teach? [00:37:07] Aaron Burnett: Oh, the power of culture. [00:37:09] Lindsey Dinneen: Ooh. [00:37:10] Aaron Burnett: And if I had to focus more specifically on the power of generosity in business. My experience, our experience throughout the history of this company, is that helpfulness and generosity are our BD strategy. We're not trying to convince anybody of anything. We're trying to give as much away as we can be as generous as we can. And we find that if you help people, if you are generous and if you do it without expectation-- and I can't fully explain why this is true. I have some guesses. If you help people without expectation, you just help them because you're helpful, and that's the right thing to do, and you do that for a person, that good things happen out of that. I think I can explain it. I can understand it more mechanically. I might bump into you. We may or may not know one another, but we get chatting, and you tell me you've got a problem, and I know the answer to that problem. It's also a service that I offer. And I could certainly play the angles and try to get an engagement to get you to pay me for that service. I could just help you. And you may or may not ever become a client, but I've helped you. And my experience with that is that we've gotten referrals from people who have never been clients. And sometimes those referrals occur years later, like long enough that we only vaguely remember who that person was and what we did for them. But I think that being generous, you can't tell someone to trust you. But you can behave in a trustworthy way. You can't tell someone in a way that inspires confidence, "Look, I'm gonna look out for your best interests. I'm not gonna try and pick your pocket." But you can behave that way. And you can communicate it with your actions. So, I think it's interesting to consider what business and society would be like if the orientation was toward generosity rather than the orientation being toward protection. When we write SOWs, for the longest time we wrote the most naive SOWs. And we did it intentionally. A, because, practically, we're a small agency working with big clients. And if somebody wants to take advantage of us, they probably can because I have a limited attorney budget, and I don't really want to spend my budget on that anyway. But the other reason is that I that seems to have integrity with what we say. We're going to be helpful and generous. We're going to do work you're probably not going to pay us for. We'll look out for you. You look out for us. We're not going to get you with business terms. We're not going to squeeze you with scope of work, that sort of thing. So, let's not kid each other. Let's not now create this document that's super conventional and has five pages of terms and conditions and that sort of thing. It's honestly only as we've worked with larger and larger organizations where their legal teams won't let them sign an SOW that's as goofy as ours were. You have to have certain terms and conditions, and if we don't provide them, they send us theirs. We don't like theirs as much as we like ours, so. Yeah. Yeah. So I think generosity is a tremendous engine for very healthy business growth and very healthy personal relationships. [00:40:30] Lindsey Dinneen: Absolutely agreed. And how do you wish to be remembered after you leave this world? [00:40:36] Aaron Burnett: As kind. [00:40:37] Lindsey Dinneen: The world needs a lot more of that, so I'll take that answer any day. And then final question, what is one thing that makes you smile every time you see or think about it? [00:40:50] Aaron Burnett: Oh, I have two daughters. Yeah. [00:40:54] Lindsey Dinneen: Yeah, excellent. Oh, that's wonderful. Family is important and special. That's wonderful. Well, thank you so much, first of all, for your incredible insights today, for your generosity, to your generosity of your time with us and diving into some really specific areas that, that med tech companies can think about, can be aware of as they're even seeking somebody to help them with their marketing. I really appreciate you being open and willing to talk about some of those those nuances. So thank you very much for that. We are so honored to be making a donation on your behalf today to Feeding America, which works to end hunger in the United States by partnering with food banks, food pantries, and local food programs to bring food to people facing hunger and also they advocate for policies that create long term solutions to hunger. So thank you so much for choosing that charity to support. And gosh, I just wish you the most continued success as you work to change lives for a better world. [00:41:55] Aaron Burnett: Thank you. I really appreciate it. You too. It was a great conversation. I really enjoyed it. [00:41:59] Lindsey Dinneen: Good. Absolutely. Well, and thank you also to our listeners for tuning in. And if you're feeling as inspired as I am right now, I'd love it if you'd share this episode with a colleague or two, and we will catch you next time. [00:42:14] Ben Trombold: The Leading Difference is brought to you by Velentium. Velentium is a full-service CDMO with 100% in-house capability to design, develop, and manufacture medical devices from class two wearables to class three active implantable medical devices. Velentium specializes in active implantables, leads, programmers, and accessories across a wide range of indications, such as neuromodulation, deep brain stimulation, cardiac management, and diabetes management. Velentium's core competencies include electrical, firmware, and mechanical design, mobile apps, embedded cybersecurity, human factors and usability, automated test systems, systems engineering, and contract manufacturing. Velentium works with clients worldwide, from startups seeking funding to established Fortune 100 companies. Visit velentium.com to explore your next step in medical device development.

Joel Luevano and Aaron Burnett and Jay Choi join Van to talk the world of Hockey and golf and whatever else is left over before the weekend.

In this episode, we dive deep into the transformative power of AI in shaping content strategies that resonate with user intent and behavior. Join host Dr. Andree Bates and Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, as they explore how advanced AI tools can analyze user journeys, refine content strategies, and ultimately drive significant results for businesses, particularly in the healthcare sector.Key Takeaways:Understanding AI-Driven Content Strategy: Learn how AI enables marketers to demystify user journeys and tailor content to meet specific audience needs.Case Study: NASA's Content Consolidation: Discover how Wheelhouse helped NASA consolidate 29 websites into a single domain, resulting in a 130% increase in traffic and a billion additional search impressions.The Role of Natural Language Processing: Explore how NLP and machine learning are utilized to analyze vast amounts of content and user data, allowing for more effective content strategies.Challenges in AI Integration: Understand the common hurdles faced when integrating AI into content strategies and how to overcome them.Future Trends in AI and Content Marketing: Gain insights into the evolving landscape of AI in digital marketing and what it means for the future of content creation .Resources and Links:For more insights and resources, visit Wheelhouse DMG or contact Aaron directly at aaron@wheelhousedmg.com.About the Podcast:AI for Health Equity is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.This show brings together leading experts and changemakers to demystify AI and show how it's being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI's role in social good, this podcast offers valuable insights.AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Dr. Andree Bates LinkedIn | Facebook |

Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, joins our host Michael Roberts to discuss how highly regulated industries like medtech can run successful digital campaigns. You'll learn about some of the latest strategies for tracking campaigns while maintaining HIPAA compliance, and how to target the right audience within those restrictions. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Connecting the Dots, I dive into how U.S. foreign policy impacts major conflicts in Ukraine, China, and the Middle East. Rather than simply telling you what to think, my goal is to provide context and analysis so you can form your own conclusions about these complex issues. We'll look at the roots of the Ukraine conflict, the Nord Stream pipeline sabotage, and how these events ripple across Europe. I also examine U.S. military aid to Israel and its implications for the Gaza conflict, touching on questions of international law and diplomacy. Additionally, I explore the effects of significant events, like the deaths of Hassan Nasrallah and Qasem Soleimani, and what they mean for long-term stability in the region. Join me as I connect the dots and invite you to critically assess how U.S. policy shapes the global landscape today.   Find me and the show on social media. Click the following links or search @DrWilmerLeon on X/Twitter, Instagram, Facebook, Patreon and YouTube!   Hey everyone, Dr. Wilmer here! If you've been enjoying my deep dives into the real stories behind the headlines and appreciate the balanced perspective I bring, I'd love your support on my Patreon channel. Your contribution helps me keep "Connecting the Dots" alive, revealing the truth behind the news. Join our community, and together, let's keep uncovering the hidden truths and making sense of the world. Thank you for being a part of this journey!   Wilmer Leon (00:01): Hey folks. Look, when you understand what's happening in Ukraine, when you understand what's happening in China as it relates to the United States trying to start a war with China over Taiwan, when you look at the latest developments the Middle East, you have to ask yourself this. And has President Biden become a victim of his own rhetoric? Has he fallen into his own trap? Let's talk about this, Announcer (00:41): Connecting the dots with Dr. Wilmer Leon, where the analysis of politics, culture, and history converge. Wilmer Leon (00:49): Welcome to the Connecting the Dots podcast with Dr. Wilmer Leon and I am Wilmer Leon. Here's the point. We have a tendency to view current events as though they happen in a vacuum, failing to understand the broader historic context in which they take place. So today, looking at Ukraine, looking at China, looking what's happening in the Middle East, I decided that I would just take a few minutes and just give you some extemporaneous just off the top of the head kind of stuff. No guests on this segment. Y'all are just stuck with me. So let's start here. In his last address to the United Nations as President Joe Biden said, I recognize the challenges from Ukraine and Gaza to Sudan and beyond. War, hunger, terrorism brutality, record displacement of people, a climate crisis, democracy at risk, strains within our societies, the promise of artificial intelligence and its significant risks. The list goes on. (02:00): Well, when you start to unpack that knapsack, when you really pay attention to the list of things, the litany of conflicts and tensions that Joe Biden just articulated, you have to ask yourself this. He mentions Ukraine, who started the conflict in Ukraine? Why did it start? Well, it started in 2014, during the Obama administration went with what was known as the Maidan Coup. The United States went in. In 2014, Victoria Newland led the effort overthrew the democratically elected government of Victor Jankovich, and installed a Nazi based Ukrainian nationalist government led by the current President, Volodymyr Zelensky. It escalated during the Biden administration and it has become a full-blown military conflict that President Biden refuses to settle. In fact, one of the most recent speeches given by Vice President Harris talking about the Ukraine, she said, the Russian proposal is not a peace deal. It is not a settlement. (03:30): She said, it is a surrender. Well, if you look at the data, it is a surrender because the Ukraine has lost, they hardly have any artillery shells left. Just about all of their tanks have been blown to smithereens. The F-16's that they've just received, some of them were blown up before they even made it off the runway. And you have US generals saying that the F sixteens that the United States and NATO sent are no match for the Russian Air Force. Their army is totally depleted. They've had to go to their prisons, empty their prisons, and send prisoners to the front. They have what are called press gangs that are scouring the Ukrainian countryside kidnapping men of age, sending them to the front. (04:35): It's over, it's over. The fat lady just ain't sung yet. That's really what you're looking at in Ukraine. It's over, but they just haven't blown the whistle. So yeah, it's going to be a surrender. You might as well, you might as well fire up the USS Missouri resurrect Emperor Hirohito from World War II and have Ukraine surrender the same way Japan had to because that's the way this has gone. September 26th, 2022, a series of underwater explosions and consequent gas leaks occurred on three or four pipelines of the Nord Stream pipeline in the Baltic Sea. This occurred during and based upon the Sy Hersh reporting tells us that this was conducted during the Biden administration. The Biden administration blew up three of the four pipelines of the Nord Stream pipeline, which provided natural gas from Russia to Germany and Germany was the distribution point for low cost natural gas throughout Europe. (05:59): And since 2022, what has happened to the economy of Germany and what has happened to other economies of European countries? They've been decimated because they now are forced to buy natural gas from the United States because the United States blew up their pipeline cutting off their access to Russian natural gas. Why? Because if you remember, when the Ukraine conflict started, president Biden told us what we're going to turn the rubble into rubble. Y'all remember that We're going to turn the ruble into rubble. Has that happened? Not at all. In fact, the rubble, the rubble, the ruble, which is the currency in Russia, is now one of the most stable currencies in the world. The Russian economy is in the top five economies in the world. Why? Because the United States was not able to bring about regime change in Russia through the Ukraine conflict. The United States was not able through its sanctions regime to bring about crippling sanctions on the Russian economy. (07:18): They have been able to find workarounds, and they have been able to continue to engage in international business all around the world. Look at the BRIC's meeting that's about to take place in Russia. You've got China. Well, the BRIC's, the acronym for what? For Brazil, Russia, India, China, South Africa. And now you have a number of other countries that are joining this economic cooperative, and they are finding workarounds around the sanctions that the United States is imposing on all of these countries. In terms of Gaza, who's funding the genocide in Gaza, the Biden administration, of course, president Biden in May of 2024 said, he said what he would halt some of the shipments of American weapons to Israel, which he acknowledged had been used to kill civilians in Gaza. If Prime Minister Benjamin Netanyahu ordered a major invasion in the city of Rafa, well, Netanyahu did it. Biden did not honor his word. He still sent those weapons to Israel. And what do we find now? (08:47): $8.7 billion on their way of weapons and military aid are now on their way to Israel. Citizens have been killed in Gaza as a consequence of the bombs and other ways in which they go after population centers. Biden said this on CNN to Aaron Burnett back in May of 2024, civilians have been killed in Gaza as a consequence of those bombs and other ways in which they Israel go after population centers. He said that to CNN, and he still sends weapons to Gaza. He said, I made it clear that if they go into Rafa, and they haven't gone into Rafa yet, if they go into Rafa, this was May of 2024. I'm not supplying the weapons. They've been used historically to deal with Rafa to deal with the cities that deal with that problem. Where are we now? Four months later, Israel said in September, it had secured an $8.7 billion aid package from the United States to support its ongoing military efforts and to maintain a qualitative military edge in the region. (10:20): Folks for the United States to send military weapons into Israel violates international law. It violates American law. It violates the Arms Export Control Act. It violates American law for the United States government to send weapons to countries that are in the midst of oppressing their own people. Look up the arms. Export Control Act. $8.7 billion of your hard earned tax dollars are being sent to Israel to support genocide. This package includes three and a half billion dollars for essential wartime procurement, what they call essential wartime procurement, which has already been received and earmarked for critical military purchases. What does that mean? Well, in common parlance, we'd call that a money laundering scheme. So the United States sends $8.7 billion or earmarks or tags or identifies $8.7 billion for Israel for military weaponry. And what then happens? Well, that money goes to Lockheed Martin, that money goes to Boeing, that money goes to Raytheon. (11:52): That money goes to what Dwight Eisenhower told us in his 1959 farewell address to the American people, the military industrial complex. So the United States Funds genocide is backing the extermination, the elimination, the removal of innocent Palestinian people while American arms manufacturers make billions and billions of dollars. Oh, and by the bye, president Biden also said he's sending another $8 billion to Ukraine. So that's 8 billion to Ukraine. That's 8.7 to Israel. That's $16.7 billion, and they're sending almost 600 million to Taiwan. That's $17 billion in just one month that the United States is sending for militarism and the United States isn't being attacked. We're not under threat. (13:17): 8 billion to Ukraine. Ukraine is the proxy of the United States. The Ukraine is the proxy of NATO. Volodymyr Zelinsky, the president of Ukraine, he tried to negotiate a settlement with Vladimir Putin in April of 2022, right after two months after the damn thing started. And right as they were reaching an agreement, the United States had the former British Prime Minister, Boris Johnson, go to Ukraine and tell Zelensky, under no circumstances is the West going to accept a peace deal with Russia. Go figure. And now Kamala Harris says, oh, we won't tolerate this proposed peace plan because the peace plan is surrender. You had the opportunity in 2022 to bring a peaceful resolution to the conflict that you started, but you ignored it. You ignored it. Your hubris got in the way. Your ego got in the way. You were blinded by your ego to the realities that were right before you on the ground, and you ignored the opportunity. And now what has Russia done? They just keep saying, y'all want to drag this out? We'll keep fighting. When we keep fighting, we keep taking territory, and when we take territory, we don't give it back. (15:08): So yeah, it's going to be surrender. It's going to be surrender. The question simply becomes, how much of an ass whooping do you want to take? So now back to the Middle East. According to Middle East Eye on September 27th, Israeli fighters, they carried out a series of massive airstrikes on Beirut southern suburbs in what appeared to be the most intense bombardment of the Lebanese capitol. Since the 2006 war, at least 10 explosions rocked the capitol's southern suburbs, a densely populated area, colloquially known as Dahiyeh, with large clouds of blacksmith rising over the city. The result of that attack, Hezbollah leader, Hassan Nala, was assassinated. (16:08): Hassan Nasrallah, the leader of Hezbollah, was assassinated by the way, in violation of international law. Aaron Mate wrote one week after Israel began its US back campaign in a rampage in Gaza last October, Biden was asked by CBS news if fueling a Middle East conflict on top of the proxy war in Ukraine was more than the United States could take on at the same time. Basically, Hey, you're fighting wars on multiple fronts, and anybody that understands military history will tell you the more fronts you open up. This is my commentary, not mate, the more fronts you open up, the bigger problems you're going to have. What was Biden's answer to that question about is the United States taking on more than it can manage at the same time? No, Biden said, and he was incredibly indignant when he said it, we're the United States of America, for God's sake, the most powerful nation in the history, not in the world, in the history of the world. Not only does the US have the capacity to do this, Biden said, we have an obligation. We are the essential nation. And if we don't, who does? (17:38): Joe, you're reading your own press clippings, Joe, you're caught up in your own rhetoric, Joe. You've fallen victim of your own trap. It had overlooked comment. Biden gave his blessing not only to an Israel scorched earth campaign in Gaza, but Lebanon as well for Israel. Biden said, going in and taking out the extremists in Hezbollah up north along with Hamas down south is a necessary requirement. But what you got to understand, when you look at Hamas in the South, when you look at Hezbollah in the North, when you look at Ansar, Allah in Yemen, when you look at Iran, these are the forces of resistance. (18:43): They are resisting the occupation of historic Palestine. This isn't anti-Semitic rhetoric, it's fact. There's a reason why that area is referred to as the occupied territories. They don't use that language a lot in today's parlance because the West has now clearly come to understand that that narrative, that language contradicts the narrative that they're trying to present. But there's a reason why in the international criminal court, in the international Court of justice, in all kind of parliaments, in all kind of countries all over the world, they're referred to as the occupied territories. Who is the occupier? The Zionist government of Israel? Who is the occupied the Palestinians international law tells us? So when Vice President Harris steps to the podium at the DNC convention and says, Israel has the right to defend itself, nay, that's not true. When Joe Biden steps to the podium and says, at the un, Israel has the right to defend itself. That's not true. When Netanyahu steps to the podium and says, Israel has the right to defend itself, that's not true because international law is very clear. The UN is very clear. (20:53): The occupier, in this case, the Zionist government of Israel, does not have the right to defend itself against the interaction or the response by the occupied. In this instance, the Palestinians international law is, here's a very simple analogy. I can't walk into your house armed or unarmed, but I can't walk into your house armed, threaten you and your family, have you resist my aggression? And then I claim self-defense. I can't do it. It won't pass the laugh test. It won't pass the giggle test. It won't pass the smell test. I can't do that. I cannot walk into your home, take over your home, have you resist my aggression, shoot you in the process, and then claim I was defending myself. It's the same thing that's going on right now in the occupied territories. (22:25): So this isn't me being pouring haterade on Vice President Harris or Joe Biden. No, this is just the facts. So getting back to the recent assassination of Hassan Nasrallah, the IDF, the Israeli Defense Forces, they reportedly used 2000 pound bunker busting bombs supplied by the United States in the attack that in the assassination of Hassan Raah, they leveled several apartment buildings. They killed dozens of people. I mean scores with others still being believed, trapped in a rubble, which means you're going to have, they leveled a whole damn neighborhood. They leveled a neighborhood to kill one guy. (23:27): And here is an incredibly interesting revelation to all of this. The Lebanese foreign minister now says that Hassanah Raah agreed to a ceasefire, a 21 day ceasefire right before the IDF assassinated him. Abdullah Habib, the Lebanese foreign minister says, Naah agreed to the US and French proposal for a 21 day ceasefire. He said that to on CNN to Christian Yama aur. They told us that Mr. Netanyahu agreed to this. And so we also got the agreement of Hezbollah on that. And you know what happened after that? They assassinated the man. So let's trace this back. If the reporting is true, and I believe that it is Hezbollah leader, Hassan Nasrallah was ready to accept the proposed ceasefire, which by the way, the US via Vice President Kamala Harris and a number of others, president Biden claim that they're desperately working on a ceasefire. You've heard him say this, we are desperately working on a ceasefire. We are desperately working on a ceasefire. We're doing everything in our power to come up with a ceasefire. So the US and France propose to Hezbollah a 21 day ceasefire. (25:38): Nasra says, okay, not only will there be a ceasefire in Lebanon, as in between Lebanon and the Zionist colony of it, settler colony of Israel, that ceasefire also has to apply to Gaza as well. There will be a cessation of violence across the landscape because after all, why is Hezbollah fighting the IDF in defense of Hamas, in defense of the Palestinians? Why is Ansara Allah in Yemen sending missiles into Tel Aviv and other parts of Israel? Why is Ansara Allah, why have they shut down the Red Sea and not allowing Israeli flagged or ships that are delivering goods or receiving goods from Israel from the Zionist colony to transit the Red Sea in support of the Palestinians? So you can't have a ceasefire with Lebanon and not with Palestine. That wouldn't make any sense. (27:07): So the story is Hassan Nasrallah was told Netanyahu has agreed the United States and France, everybody's in sync. We can now work towards the ceasefire 21 day ceasefire. And what happens? They assassinate it. And this is what Netanyahu said at the un, his words last week, knowing he said this, knowing that they were going to assassinate the man to speak for my country to speak for the truth. And here's the truth. Israel seeks peace. Israel yearns for peace. Israel has made peace and will make peace again. Yet we face savage enemies who seek our annihilation, and we must defend ourselves against them. (28:17): That's what he said last week at the un. Israel seeks peace. Israel yearns for peace. If that is true, then why did you assassinate the guy you were negotiating with for peace after you had received the message that he agreed to your proposal? Yet we face savage enemies. So you are negotiating for a peace deal. You're on the verge of accomplishing a ceasefire, which can then get you to a peace deal, and you assassinate the guy you're negotiating with, who's the savage Bebe, you or them, and you claim that these savages seek your annihilation. Oh, show me evidence where they have been the aggressor. And please don't give me this noxious BS about October 7th because this conflict did not start on the 7th of October of 2023. That's just revisionist history. This conflict started damn near 80 years ago. October 7th was just the latest iteration of the Palestinians saying enough. October 7th was just the latest iteration of the Palestinians defending themselves. (30:22): And I go back to international law. The oppressed have the right to resist oppression and the oppressor through any means at their disposal. So please, Kamala Harris, don't tell me that this started October 7th. Please, governor Waltz, don't say at the vice presidential debate that this started on October 7th. Spare me of that bs. Spare me of that revisionist history because you're lying. And I say you're lying because you're wrong. You know you're wrong, and you are intentionally perpetrating a lie. So I ask Netanyahu again, who, by the way, his real name, his family name, his grandfather's name before his grandfather immigrated from Poland to Palestine was Milikowsky His family name is not Netanyahu. The family name is Milikowski. (31:40): They're Polish. They're European. They're not Arab. Remember, Jesus was a Palestinian Jew with skin of burnt bronze and hair of lambs wool, kind of like this. They weren't Polish, they weren't French, they weren't Russian. They're Palestinian. That's why it's called the occupied territory. Again, I digress. Nasrallah was ready to accept the proposed ceasefire and the US and Israel assassinated him. Go back to this past July. Hamas' top political leader, Ishmael Heah, was assassinated in Tehran. He was attending the installation of the Iranian president who was Ishmael Haniyeh. He was not a terrorist. He was not a military leader. He was the head of the political wing of Hamas. Understand Hamas has basically two factions. They have a military faction and they have a political faction. They started as a political group, but only when they were compelled to develop a military response to the genocide and oppression that the Zionist government of Israel was imposing upon them in the West Bank. And in that concentration camp called Gaza, did they develop a military response. But Ishmael was not part of the, he was a negotiator. (33:43): He was in the process of negotiating a ceasefire slash peace deal with Israel and the United States. And what did they do? Assassinated him. They assassinated the man. But Netanyahu stands before the world at the United Nations and says, he's speaking for truth. Israel seeks peace. Israel yearns for peace. That's what he said. Who's the savage? Joe Biden, who's the savage? BB Netanyahu. BB Milowski. Nasrallah was ready to accept a ceasefire. You assassinated him. Haniyeh was negotiating a ceasefire. You assassinated him. Let's switch gears. January 3rd, 2020. Remember General Soleimani, Qassem Soleimani, the Iranian major general who was assassinated by an American drone strike near Baghdad international airport in Iraq. Donald Trump pushed the button on Soleimani. (35:14): Why was Qassem Soleimani in Iraq? He had been lured there under the false pretense of a peace negotiation. The Saudis trying to make peace with the Iranians. You've got Sunni Muslims in Saudi Arabia. You've got Shia Muslims in Iran trying to find peace between the two. He General Soleimani was brought to Iraq under the pretext of bringing letters of negotiation between the two governments. False pretense. It was a lie. He was there on a peace mission and was assassinated. I'm connecting some dots here, folks. Are you starting to see the picture? I'm connecting some dots here, folks. Are you starting to see the picture? (36:39): Why is this going on? Oh, by the way, so Soleimani goes to Iraq. They assassinate him under the pretense of a peace deal. China steps in. And what does China do? China brokers a peace deal between who? The Saudis and Iran. So months later, the deal does get done. Even though Soleimani was assassinated, Donald Trump pushed the button on him at the behest of the Zionist government of Israel. But Netanyahu Millikowski wants to stand before you stand before the world and say, Israel yearns for peace, but these savages seek our annihilation. I ask again, Bebe, who's the savage? Joe Biden, who's the savage? Y'all tell me. (37:55): So what do we have? Well, at least in terms of the Middle East, we have Iran responds to the assassination of Haniyeh and a number of other incursions aggressions that they have been incredibly measured and incredibly calculating. And so they send some missiles into Israel, but they were very, very careful. They selected military targets, and most of the military targets that they selected were the targets that were either a, well, primarily, I won't even go to a, and let me just say they were responsible for the assassination of keeping these names in my head is a bit challenging of Hassan Nasrallah. So they decimated some F-35's at an Air Force base in near Tel Aviv. (39:23): They didn't strike any civilian centers, even though Israel has strategically placed a lot of its military, its intelligence operations and whatnot in densely populated civilian spaces. See, they're not like Israel. Israel blows up a whole damn neighborhood with 2000 pound bunker busting bombs. Israel didn't do that. They could have done that. They didn't. And they were very clear in explaining why, because they said, we aren't going to attack civilians. Also, the Holy Quran guides them in their tactics for war. They are guided as Muslims. They are guided by the Quran in terms of what is allowable in war and what is not. That is why, for example, they haven't developed a nuclear program because in their mind, by their belief, too many innocent people will be affected by the action. And when they get into a it kind of eye for an eye kind of deal, when they get into a conflict, they deal with those involved in the conflict. They don't have this idea of collateral damage. They don't sit back and calculate, well, our enemy is here, our target is here, and there are so many civilians in on the periphery, and we have an acceptable number of those that we can exterminate and still call it fair. They don't operate like that. (41:22): Their guide, the Holy Quran dictates how conflict will be managed. So that's why, for example, they sent a message to Iran and said, we are about to strike. They let 'em know they didn't have to do that. They let 'em know. See, people are making a huge mistake by confusing restraint with fear, whether it's Russia, whether it's China, whether it is Iran, because they have been so measured in their responses. They haven't just gone all out blast because that's not their tactic, that's not their way. They have a different understanding of time and what Dr. King called the moral arc of history, because their cultures are thousands of years old, unlike the United States. That's the new kid on the block. (42:30): So they have a totally different concept of time. So the adage, you have the watches, but we have the time. So they're not going to be baited into a knee jerk reaction to an attack. They're going to sit back, step back, evaluate the landscape, and then they retaliate on their terms, on their timeline through their methods. And that's why, for example, when I think it was when Hania was assassinated, the United States went to Iran and said, don't retaliate, don't respond. And Iran told Joe Biden, no, no, no, no, no, no, Joe, we got to respond to this. But understand, here's what we will do. And this is what they said. Here's what we will do. We will strike military targets. We won't strike civilian targets. And the military targets that we select will be those targets that we're responsible for engaging and planning the action that we are responding to. And here's the key that you all need to understand. They also said, Joe, once we respond, we will consider the matter settled. (44:04): Once we respond, once we retaliate, we will consider the matter settled unless you or them engage in further action. If you do that, then we are going to have to handle that business. We're going to have to do what we got to do. So they are, and I'm I'm speaking about the resistance in general. They are incredibly measured because not only do they have tactics, they have strategy. See what you see playing out from the Israeli side. There's no strategy here. There's no strategy, there's no plan. There's no long-term methodological. I think that's proper pronunciation plan. (45:08): They're just out there shooting first and asking questions later. They have tactics, but no strategy. So that takes you to the adage, if you don't know where you're going, any road will get you there. I mean, they know Annihilation, they know genocide is what they're after. But in terms of a planned, calculated strategy doesn't exist. That's why it's so hard for people to make sense out of what's happening. People keep going, what the hell are they doing? Why are they doing this? You don't know. They don't know. You don't know. They don't know. So look, that's kind of where we are now. (46:11): Israel is talking about, oh, the response is going to be horrific. Oh, the response is we are going to have a ground invasion into Lebanon. Well, they tried that and they're getting their butts kicked. They got their butts kicked. Israel got their butts kicked the last time they tried it in 2006. Israel tried to go into Lebanon in 2006, got their asses handed to 'em, and Hezbollah has only gotten stronger and smarter and even more determined if that is possible. I remember when George W. was getting ready to go into Iraq and Minister Farrakhan, and I guess I'll end with this. And Minister Farrakhan was trying to convince America that this was going to be a fool's errand. In fact, he called it the precipitant of greater tragedies to come. And one thing that he said to George W. in an open speech and letter, he said, you can't win this with your technology. (47:45): He said, the first week you got this, he says, your technology and your missiles. He said, the first week you got it, he said, but eventually you're going to have to bring your soldiers in here. And when you do that, they got something for you. He said, because you've never fought a soldier with the heart of a Muslim. He said, you're fighting God in a man. And so when you look at what the resistance is all about, when you look at what Hamas is all about, when you look at what Hezbollah is all about, when you look at what Ansar Allah is all about, do you know what anah means? (48:45): Servants of God. Would did Minister Farrakhan say you're fighting God in a man? That's not rhetoric. That's not rhetoric. My very rough limited understanding Ansar Allah means, and these are the folks in Yemen. You all know him as the Houthis servants of God. And where did that come from? When the prophet Muhammad may peace be upon him was in that region in what is now Yemen. There were a group of people that assisted him and protected him during his travels in, what were they called? Ansar Allah. So they have a history, long history of being anah servants of God. So when you have a people that have taken on that identity, this is who we are, this is what we do, you put them up against a group of 18, 19, 20-year-old Israelis that have been conscripted into military service because they are obligated by law to serve three or four years in the military. And so really all they're trying to do is get the hell out of town alive so that they can check that mark off of the list and say, okay, I did what I was supposed to do. I served my country. You put them kids up against these folks. (50:42): Sad day in Mudville, boys and girls. So I can tell you, when Casey came to bat, it was a sad day in Mudville. So hey folks, look, I thank you all for listening to my rant. Take some time, research what I've said, because what you'll find, I'm telling you all the truth. Thank you all for listening to the Connecting the Dots podcast with me, Dr. Wilmer Leon. Stay tuned for new episodes every week. Please follow and subscribe, leave a review, share the show, follow me on social media. You can find all the links below in the show description. And remember, this is where the analysis of politics, culture, and history converge because talk without analysis is just chatter, and we don't chatter here on connecting the dots. I'll tell you this. I ain't joking. I ain't playing. I'm just saying, Hey, see you allall again next time. Until then, I'm Dr. Woman Leon. Have a great one. Peace. I'm out Announcer (51:53): Connecting the dots with Dr. Wilmer Leon, where the analysis of politics, culture, and history converge.  

Have you ever wondered what it takes to transition from a hazardous career to a more stable, fulfilling one? This week, we're thrilled to welcome Atlee Stewart from Burnett Affordable Buildings, who shares his unique journey from working as a lineman at a rural electric cooperative to becoming a key player in the shed industry. Atlee opens up about the emotional and physical challenges he faced in his previous role and how reflection and prayer guided him to embrace a new career path that brought significant positive changes to his work-life balance.Listen as we uncover the growth of Burnett Affordable Buildings since its acquisition by Aaron Burnett in 2017. Atlee highlights the transformative impact of Shed Suite software, which revolutionized their operations and dealer integration. We also explore the evolving technological landscape within the shed and steel building industries, emphasizing the benefits of digital advancements over outdated systems and how they have enhanced efficiency and employee satisfaction.In our conversation, Atlee provides valuable insights into leadership, market dynamics, and the increasing demand for tiny homes—trends that are shaping the future of the shed industry. We discuss the importance of knowledgeable sales managers, strategic decision-making, and the entrepreneurial spirit necessary for new dealers to thrive. Join us for a heartfelt and enlightening discussion filled with personal anecdotes, professional wisdom, and a touch of southern hospitality that will leave you inspired and informed about the ever-evolving shed industry.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Union Grove LumberVersabendCold Spring Enterprises

Healthcare marketers need to rethink their data strategies, focusing on first-party data. Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse Digital Marketing Group. In this episode, Aaron discusses the challenges and opportunities in healthcare marketing under new HIPAA guidelines. Learn about the impact of recent HIPAA changes, the importance of first-party data, and strategies for compliance and success in a regulated environment. Discover how first-party data is key to overcoming regulatory hurdles and achieving marketing success. Get ready for a deep dive into the future of digital advertising in healthcare. This episode is a must-listen for healthcare marketers, compliance officers, and anyone involved in digital advertising within the healthcare sector! Resources: Connect with and follow Aaron Burnett on LinkedIn. Learn more about Wheelhouse Digital Marketing Group on their LinkedIn and website. Browse Wheelhouse's blog articles here! Email Aaron directly here.

On episode 506 of Delivering #MarketingJoy, Aaron Burnett explains how AI will affect the future of digital marketing, how to create analytics-driven personalization, why it is important to move away from 3rd party data (and what that means), and how to succeed in a privacy-first world! Watch now!

Join The Local Germany with our podcast listener offerIn this episode Rachel Loxton is joined by journalists Aaron Burnett and Paul Krantz. We are also joined by Kit Holden. Our sound engineer is Rhys Edwards. Here are some links to the stories we talk about:European election latest: EU elections - Why has Germany's far-right AfD party crashed in the polls?10 things you should know about the European parliamentary elections Who are Germany's newest parties running in the EU elections?How do the 2024 European elections work and when will we know the results?Floods in Germany: Death toll in German floods rises as residents left strandedWhere in Germany do homeowners face the greatest flood risk?German citizenship:How much do you need to earn to qualify for German citizenship? Euro 2024 coming up in Germany:The 10 German stadiums hosting Euro 2024 matches and how to get to themEuro 2024 - Six things to know about visiting Germany this summerHope returns for hosts Germany ahead of Euro 2024Summer German drinks: Five German drinks to try this summer Hosted on Acast. See acast.com/privacy for more information.

Join The Local Germany with our podcast listener offerIn this episode Rachel Loxton is joined by journalists Aaron Burnett and Paul Krantz. Our sound engineer is Rhys Edwards. We also hear from journalist Avalon Pernell.Here are some links to the stories we talk about:Culture shocks Americans face in Germany:10 things I found shocking as an American moving to Germany Germany to launch citizenship campaign and how to prove you're eligible for citizenship:Germany's citizenship campaign to inform foreigners about new lawRequirements, costs and permits - 6 essential articles for German citizenshipTherapy in Germany:How to find available therapists in GermanyWhat's it like being self-employed in Germany in 2024:'Almost half' of freelancers in Germany struggling to find assignmentsCool facts about Saxony: 10 things you never knew about the German state of Saxony Hosted on Acast. See acast.com/privacy for more information.

Germany in Focus is made possible by the support of subscribers to The Local - find out more here about becoming a member.In this episode Rachel Loxton is joined by journalists Aaron Burnett and Paul Krantz. Our sound engineer is Rhys Edwards. Here are some links to the stories we talk about:Attacks on German politicians surge ahead of European elections:Suspect held in attack on former Berlin mayorCan foreign residents in Germany vote in the European elections?Eurovision in Germany (and Germany's entry):Just how big a deal is Eurovision in Germany?Watch Germany's Eurovision entry Summer jobs in Germany:Which seasonal summer jobs are available in Germany?How the Euro 2024 football championships will affect daily life in Germany:Euro 2024 - what you can expect in Germany during Europe's biggest football frenzyFun events around the country this May:Seven unmissable events around Germany this May Hosted on Acast. See acast.com/privacy for more information.

Find out more about becoming a member of The Local hereIn this episode Rachel Loxton is joined by journalists Aaron Burnett and Paul Krantz. Our sound engineer is Rhys Edwards. Here are some links to the stories we talk about:The spy scandals gripping Germany and rocking the AfD:'How spying scandal has rocked troubled German far-right partyWhat we know about the alleged spies accused of plotting attacks on Germany for RussiaBerlin's €29 ticket relaunch:'Berlin-Abo' - Everything you need to know about Berlin's new €29 travel passGetting a lawyer involved with your German naturalisation application:When should you consider legal action on your German citizenship application?German word of the day - UntätigkeitsklageDoes hiring a lawyer speed up your German citizenship application?Is Germany an attractive spot for foreign workers?Germany ranked fifth most popular destination for foreign workers Germany's plans to improve digital access to the job market Hosted on Acast. See acast.com/privacy for more information.

Germany in Focus is made possible by the support of subscribers to The Local - find out more here about becoming a member.In this episode, Rachel Loxton is joined by journalists Aaron Burnett and Paul Krantz. Our sound engineer is Rhys Edwards. Here are some links to the stories we talk about:German national football team's strip controversies:'Lack of patriotism': German football team to cut ties with Adidas after 70 yearsCan German trains improve their punctuality:German government expects more punctual trains... by ChristmasGermany's Deutschlandticket offer for students:Where can university students in Germany get a Deutschlandticket for €29?Night trains:Prague and Dresden added to Brussels night train routeAsparagus season begins in Germany: Warm weather marks the start of 'Spargelzeit' in GermanyHow happy are Germans?Why are people in Germany getting unhappier?Tax deadlines in 2024:What are the 2024 deadlines to submit my tax return in Germany? Hosted on Acast. See acast.com/privacy for more information.

Germany in Focus is made possible by the support of subscribers to The Local - find out more here about becoming a member.In this episode, Rachel Loxton is joined by journalists Aaron Burnett and Paul Krantz. Our sound engineer is Rhys Edwards. Here are some links to stories we talk about today:Latest update on German citizenship law:When might Germany's dual citizenship law get final signature?What the European elections mean for Germany: What's at stake in Germany's European election vote?How to register to vote in Germany at the European electionsWhy Berlin's techno scene has been given cultural icon status:Berlin techno scene added to UNESCO world heritage listWhat does the future hold for skiing in Germany?How the climate crisis is changing Germany's ski resorts The ski destinations you can reach by train from Germany Easter in Germany: What's open in Germany over the Easter weekend?How to celebrate Easter like a GermanEaster travel - are German train strikes set to end? Hosted on Acast. See acast.com/privacy for more information.

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. https://youtu.be/_ejDvDpDQRE Break 1 Break: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. https://youtu.be/mR0vYhAKKU8 Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. https://youtu.be/XUZzjfEdzmg Break 2 Break: With Alina Frolova and Malcolm Nance. https://youtu.be/8seIo1xGm1o Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. https://youtu.be/lko-gNGc64w Break 3 Break: With Mauro Gilli. https://youtu.be/9U09hpZrhJY Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. https://youtu.be/5ANXhWkCDwE Break 4 Break: with Nathalie Vogel. https://youtu.be/h49NsLdZAfs Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. https://youtu.be/gKHXrALcy4M ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. https://youtu.be/_ejDvDpDQRE Break 1 Break: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. https://youtu.be/mR0vYhAKKU8 Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. https://youtu.be/XUZzjfEdzmg Break 2 Break: With Alina Frolova and Malcolm Nance. https://youtu.be/8seIo1xGm1o Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. https://youtu.be/lko-gNGc64w Break 3 Break: With Mauro Gilli. https://youtu.be/9U09hpZrhJY Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. https://youtu.be/5ANXhWkCDwE Break 4 Break: with Nathalie Vogel. https://youtu.be/h49NsLdZAfs Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. https://youtu.be/gKHXrALcy4M ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center:https://www.youtube.com/@EuroResiliencehttps://www.youtube.com/@SiliconCurtain ----------The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters!https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event.----------The event schedule:Panel 1: Western Support of Ukraine: More Words Than Deeds?With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka.https://youtu.be/_ejDvDpDQREBreak 1 Break: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko.https://youtu.be/mR0vYhAKKU8Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny.https://youtu.be/XUZzjfEdzmgBreak 2 Break: With Alina Frolova and Malcolm Nance.https://youtu.be/8seIo1xGm1oPanel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter.https://youtu.be/lko-gNGc64wBreak 3 Break: With Mauro Gilli.https://youtu.be/9U09hpZrhJYPanel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina.https://youtu.be/5ANXhWkCDwEBreak 4 Break: with Nathalie Vogel.https://youtu.be/h49NsLdZAfsPanel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky.https://youtu.be/gKHXrALcy4M----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtain----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.org----------PLATFORMS:Twitter: https://twitter.com/CurtainSiliconInstagram: https://www.instagram.com/siliconcurtain/Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqmLinkedin: https://www.linkedin.com/in/finkjonathan/Patreon: https://www.patreon.com/siliconcurtain----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. https://youtu.be/_ejDvDpDQRE Break 1 Break: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. https://youtu.be/mR0vYhAKKU8 Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. https://youtu.be/XUZzjfEdzmg Break 2 Break: With Alina Frolova and Malcolm Nance. https://youtu.be/8seIo1xGm1o Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. https://youtu.be/lko-gNGc64w Break 3 Break: With Mauro Gilli. https://youtu.be/9U09hpZrhJY Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. https://youtu.be/5ANXhWkCDwE Break 4 Break: with Nathalie Vogel. https://youtu.be/h49NsLdZAfs Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. https://youtu.be/gKHXrALcy4M ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. https://youtu.be/_ejDvDpDQRE Break 1 Break: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. https://youtu.be/mR0vYhAKKU8 Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. https://youtu.be/XUZzjfEdzmg Break 2 Break: With Alina Frolova and Malcolm Nance. https://youtu.be/8seIo1xGm1o Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. https://youtu.be/lko-gNGc64w Break 3 Break: With Mauro Gilli. https://youtu.be/9U09hpZrhJY Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. https://youtu.be/5ANXhWkCDwE Break 4 Break: with Nathalie Vogel. https://youtu.be/h49NsLdZAfs Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. https://youtu.be/gKHXrALcy4M ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. https://youtu.be/_ejDvDpDQRE Break 1 Break: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. https://youtu.be/mR0vYhAKKU8 Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. https://youtu.be/XUZzjfEdzmg Break 2 Break: With Alina Frolova and Malcolm Nance. https://youtu.be/8seIo1xGm1o Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. https://youtu.be/lko-gNGc64w Break 3 Break: With Mauro Gilli. https://youtu.be/9U09hpZrhJY Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. https://youtu.be/5ANXhWkCDwE Break 4 Break: with Nathalie Vogel. https://youtu.be/h49NsLdZAfs Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. https://youtu.be/gKHXrALcy4M ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. Break 1: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. Break 2: With Alina Frolova and Malcolm Nance. Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. Break 3: With Mauro Gilli. Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. Break 4: with Nathalie Vogel. Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

This is a recording of the Marathon event in support of Ukraine that was jointly run in Berlin on 15th March 2024 by Silicon Curtain and the European Resilience Initiative Center: https://www.youtube.com/@EuroResilience https://www.youtube.com/@SiliconCurtain ---------- The online TV marathon was hosted to mark the second anniversary of Russia's full-scale invasion of Ukraine and 10 years of the Russo-Ukrainian war. Hosted in a recording studio in Berlin, by the European Resilience Initiative Center and Silicon Curtain channel. The event also aims to raise funds for the Ukrainian army to continue it's resistance against Russian aggression: Please donate to support Ukraine's army. It's vitally important and every donation matters! https://www.paypal.com/donate?campaign_id=JX6D2JAUSBX44 The European Resilience Initiative Center is raising money to support Ukraineʼs army units. They have been providing financial support for over a year and have delivered over €400,000 worth of vital supplies. They are in direct contact with specific units and know their needs. Help us to help them. We've set up this campaign with a goal of 20.000 € to be raised from the live event. ---------- The event schedule: Panel 1: Western Support of Ukraine: More Words Than Deeds? With Sergej Sumlenny (host), Aaron Burnett, Yevgheniya Gaber, and Olena Halushka. Break 1: With Ben Hodges, Hanna Shelest, and Viktoriia Vdovychenko. Panel 2: Russia's Escalation Ladder: From One War to Another. With Jonathan Fink (host) and Sergej Sumlenny. Break 2: With Alina Frolova and Malcolm Nance. Panel 3: The guns of Europe & Russia's nuclear blackmailing. With Sascha Ostanina (host), William Alberque, Mykola Bielieskov, Gustav Gressel, and Roderich Kiesewetter. Break 3: With Mauro Gilli. Panel 4: Western Training Missions for Ukraine. With Sergej Sumlenny (host) and Sascha Ostanina. Break 4: with Nathalie Vogel. Panel 5: The weaponisation of information, memory and politics. With Jonathan Fink (Host), Nikolai Klimeniouk, and Operator Starsky. https://youtu.be/gKHXrALcy4M ---------- SUPPORT THE CHANNEL: https://www.buymeacoffee.com/siliconcurtain https://www.patreon.com/siliconcurtain ---------- TRUSTED CHARITIES ON THE GROUND: Save Ukraine https://www.saveukraineua.org/ Superhumans - Hospital for war traumas https://superhumans.com/en/ UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukraine https://unbroken.org.ua/ Come Back Alive https://savelife.in.ua/en/ Chefs For Ukraine - World Central Kitchen https://wck.org/relief/activation-chefs-for-ukraine UNITED24 - An initiative of President Zelenskyy https://u24.gov.ua/ Serhiy Prytula Charity Foundation https://prytulafoundation.org ---------- PLATFORMS: Twitter: https://twitter.com/CurtainSilicon Instagram: https://www.instagram.com/siliconcurtain/ Podcast: https://open.spotify.com/show/4thRZj6NO7y93zG11JMtqm Linkedin: https://www.linkedin.com/in/finkjonathan/ Patreon: https://www.patreon.com/siliconcurtain ----------

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by panelists Aaron Burnett and Rachel Stern. Our sound engineer is Rhys Edwards. We are also joined by Berlin-based immigration lawyer Sven Hasse.Here are links to some of the stories we talk about:Carnival in Germany:Trump and Putin take centre stage at Germany's Rosenmontag paradesWhy Germany is getting ready for the possibility of war:Germany needs to be 'war ready' in five years, says army chief'Deter aggressors': Germany's Scholz calls to ramp up arms production in EUCalls for a crackdown on SUVs:Could Germany also introduce parking fees for SUVs?Why an anonymous group has been deflating SUV tyres across GermanyGermany launches four day week trial project:How Germany is trialling the four day working weekGerman citizenship application delays in Berlin (and beyond):How fast will Berlin's new citizenship office process applications?Berlin launches online German citizenship application form Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by panelists Aaron Burnett and Imogen Goodman. Our sound engineer is Rhys Edwards.Here are some links to the stories we talk about.Paying taxes:Should you get a tax advisor in Germany - and how much does it cost?Reader Question: How can I find a German tax advisor?German traditions:Eight strange superstitions that Germans hold dearlyCan you get a job in Germany without speaking German?INTERVIEW: How to get an English speaking job in GermanyGermany with a far-right government:How worried should Germany be about the far-right AfD after mass deportation scandal?Having a child in Germany:An American's view on having a baby in Germany Retiring in Germany:How can pensioners from abroad retire in Germany?German citizenship laws:Can I apply for citizenship in Germany and then leave?What do I need to apply for German citizenship under the new law?UPDATE: When and how can I apply for German citizenship? What you need to know about Germany's citizenship law reform Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by panelists Aaron Burnett and Imogen Goodman. Our sound engineer is Rhys Edwards.We talk about the new round of strikes causing travel chaos in Germany. Where will public transport in Germany be affected by strikes on Friday?Public transport to hospitals - which strikes are coming up in Germany Tens of thousands affected by airport security staff strikes in GermanyWe get into the big changes happening in February, including an update on the dual nationality law. When might Germany's new dual citizenship law come into force?German Bundesrat to debate dual citizenship law on February 2ndEverything that changes in Germany in 2024We talk about the behaviour and habits you pick up as a foreigner in Germany, from stockpiling herbal tea to being more direct. Five ways living in Germany changes you as a personWe also hear about how The Local readers are becoming more German. If you have acquired a new habit since moving to Germany that you'd like us to read out on the podcast, please email germanyinfocus@thelocal.comLastly we talk about some of the events happening in Germany this February and our recommendations.Where to watch the 2024 Super Bowl in Germany7 unmissable events happening in Germany in February 2024 Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by panelists Aaron Burnett and Imogen Goodman. Our sound engineer is Rhys Edwards.We get into the train strike, AfD protests and hear from migration experts on what the new citizenship law means for foreigners in Germany. We also answer your questions on citizenship. If you have any questions for a future podcast episode, ask them here: What questions should we answer on our podcast?Here are the links to some of the stories we discuss:Six day train strike underway in Germany: How train travellers in Germany will be affected by the latest six-day strikeGerman train drivers begin largest strike ever as fears over economy growCould rail strikes end sooner than expected?Germans protest against the AfD:Tens of thousands flood protests against the far-right AfD Even with German citizenship reform, foreigners must be wary of lurch to the far-rightGermany's citizenship law passes in the Bundestag:What you need to know about Germany's citizenship law reformWhen and how can I apply for German citizenship?‘It'll take forever': Applicants for German citizenship brace for long waitsCHECKLIST - What do I need to apply for German citizenship under the new lawWhich criminal offences could get you barred from German citizenship? Hosted on Acast. See acast.com/privacy for more information.

Should marketers be worried about being replaced by AI? In this episode, Neil dives into digital and data-driven marketing with Aaron Burnett from Wheelhouse Digital Marketing Group. Aaron discusses the significant shift towards AI and automation in the industry, notably the impact of tools like ChatGPT. He talks about why AI's impact will be most felt in low-level, volume-driven marketing agencies. Marketers who rely heavily on producing large quantities of content without much thought will be replaceable. If you want to future-proof your marketing strategy and remain relevant then prioritize quality over quantity. Aaron also shares the importance of understanding and leveraging customer data for targeted marketing and performance optimization, highlighting the interplay between paid and organic marketing strategies. He addresses the challenges caused by privacy regulations and restrictions, underlining the need for businesses to adapt to these changes. Tune in for rich insights on the future of digital marketing! Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, an agency renowned for its rapid growth and exceptional workplace culture. With over two decades of business and entrepreneurial experience, Aaron's journey is marked by a shift away from conventional practices to a values-driven approach, emphasizing helpfulness, generosity, and joy. Under his leadership, Wheelhouse has seen significant accomplishments, including a 50% year-over-year growth for five years and inclusion in the INC 5000 list of fastest-growing companies in the United States for four consecutive years [00:00 - 03:58] The Future of Digital Marketing in a Data-Centric Era[03:59 - 11:20]  Should Marketers Be Worried? AI's Role in Reshaping Digital Marketing[11:21 - 19:49] Optimizing AI for Marketing Campaigns: Aaron Burnett on the Learning Curve and Data Requirements of AI Engines[ 19:50 - 23:14] How to Future Proof Your Marketing Strategy: Aaron's Top Trends and Strategies Quotes:"Chat GPT... can pretty easily approximate low-level digital marketing work." – Aaron Burnett"One video can reach millions of people. You don't need millions of people to reach one person." – Neil Twa“Know as much as you can about your customers, augment that data with everything you can, and use it to drive targeting and creative testing." – Aaron Burnett Connect with Aaron Burnett on LinkedIn Let's get connected!You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by panelists Aaron Burnett and James Jackson. Our sound engineer is Rhys Edwards.Here are links to some of the stories we discuss:German citizenship debate held in the Bundestag:What are the next steps for Germany's long-awaited dual citizenship law?Should you apply for citizenship before or after the new law comes in?What you should know about your rights if your flight or train is delayed or cancelled in Germany:Thousands of passengers stranded as Munich airport closes due to freezing rainWhat are your rights in Germany if your flight is cancelled?How to get compensation for a delayed or cancelled train in GermanyGerman students' performance on subjects like maths and reading falls significantly:German school pupils plummet to 'lowest score ever' in international rankingsGermany's budget crisis:What happens if Germany can't decide on a budget in 2024?What is Weihnachtsgeld and how do you get it?What employees in Germany need to know about WeihnachtsgeldWhat we can expect from 2024:What you need to know about money and tax changes in 2024German government to loosen up cannabis legalisation law Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode of the Germany in Focus podcast, host Rachel Loxton is joined by panelists Aaron Burnett and Imogen goodman. Our sound engineer is Rhys Edwards.Here are links to some of the stories we discuss:Christmas markets and Advent traditions in Germany:What's the history behind Germany's beloved Christmas markets?German word of the day - der AdventkrantzGermany's growing budget crisis:Schuldenbremse - What is Germany's debt brake and how does it affect residents?How deep does the German fear of debt go?New cannabis draft law and timeline: German government to loosen up cannabis legalisation lawPreparing for winter weather:The fines drivers in Germany need to know about in winterProblems at Stuttgart immigration office: How German immigration office delays hurt lives of foreign workers'They treat us like trash': Problems at Stuttgart immigration office persistAre Germany's immigration offices making foreigners feel unwelcome?Events happening in December:10 unmissable events happening in Germany in DecemberThe best events happening in Berlin this December Hosted on Acast. See acast.com/privacy for more information.

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett 00:22 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast 00:41 - 01:45 Aaron's Background 01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy06:23 - 08:50 Welcome to the show, Aaron! 08:51 - 12:28 Values-driven culture 12:29 - 14:20 Delivering joy in the workplace 14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act) 17:14 - 20:30 New digital tracking guidelines 20:31 - 24:13 Custom tracking implementation 24:14 - 27:10 Boosting performance with first-party data 27:11 - 31:37 Performance marketing in privacy-first world 31:38 - 35:14 Evolving digital marketing trends 35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/ 36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)36:57 - 37:43 Join themarketingexpedition.com today#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Join The Local with our podcast listener offerIn the latest episode of the Germany in Focus podcast, host Rachel Loxton is joined by panelists Rachel Stern and Aaron Burnett. Our sound engineer is Rhys Edwards.We chat about American football's popularity in Germany and Rachel Loxton's trip to Frankfurt to see an NFL game. Millions of fans: How Germany fell in love with American footballWe get into the latest strikes in Germany and how they might affect you. How will Germany's public service strikes affect you?Is Germany set for more train strikes in the weeks ahead?We talk about how long Germans typically live and why life expectancy is falling. In which parts of Germany do people live the longest?After a group of hikers were questioned by police, we discuss border checks in Germany and heightened tensions following the outbreak of the Middle East war. Why are German police carrying out checks on hikers at the borders?Since we recorded our podcast, it emerged that the opposition Christian Democrats have a submitted a bill for discussion that would see foreigners lose their citizenship rights if they are found to be anti-Semitic. Could Germany strip citizenship rights from foreigners over anti-Semitism?Under Germany's new immigration law, family reunification rules are being eased - but only for future skilled workers. We hear from a Local reader who wants to bring an ageing parent to Germany. Why is Germany only easing family reunification rules for future skilled workers?Finally, we talk about the most surprising taxes in Germany. What is Germany's lucrative dog tax and how much do you have to pay? Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode of the Germany in Focus podcast, host Rachel Loxton is joined by panelists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We talk about what to expect from energy costs this winter in Germany and what's happening with inflation. What will happen to gas and electricity prices this winter in Germany?How high will heating bills be this winter in Germany?What has caused inflation in Germany to slow to 3.8 percent?We get into why controversial German politician Sahra Wagenknecht is starting her own political party and how it could shake up politics. German populist left leader launches a new political partyAfter the terror attacks by Hamas on Israel and the subsequent bombardment of the Gaza strip by Israeli forces, we talk about the German reaction and hear the views of German freelance journalist Hanno Hauenstein who has reported on what's been unfolding on the ground in Germany. Since we recorded this episode, the German government has issued a ban on Hamas activities and organisations linked to the group.Could your political views bar you from becoming a German citizen?Vice Chancellor calls for end of anti-Semitism in Germany in viral videoFinally, we talk about some things to do in Germany to brighten up this November. 10 unmissable events in Germany this November Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We hear some analysis from political commentator Brian Melican on the state elections in Hesse and Bavaria. 'Disastrous results': Germany in shock after state electionsWhy did the AfD do so well in Bavaria and Hesse?We hear from Berlin-based immigration lawyer Sven Hasse who talks about what we can expect from the German government's skilled worker immigration law reforms. We then move onto a discussion about it in the studio.German Bundestag passes sweeping immigration reform bill How foreigners will be able to bring their families to Germany under new skilled worker law8 things to know about Germany's new skilled worker immigration lawThe Germany in Focus team are taking a two week break from the podcast and will return in the first week of November. Make sure to hit follow wherever you get your podcasts so you get updates on our latest episodes. Hosted on Acast. See acast.com/privacy for more information.

Join The Local with our podcast listener offerIn this episode, host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We talk about the funding row threatening the future of the €49 transport ticket.Why the future of Germany's €49 ticket is up in the airWhat are the rules of Berlin's new €29 travel pass?With the Bavarian state elections coming up on October 8th, we profile the southern state and explain the politics. What's at stake for international residents in Bavaria's elections?OPINION - Oktoberfest revelry reveals the political storm brewing in BavariaThe Euros are coming to Germany next year so we talk about how to get tickets. How to get tickets for Euro 2024 in GermanyWhy are so many people attracted to come to Berlin both in the past and present? We hear from author John Kampfner who's written a book about the German capital called In Search of Berlin: The Story of a Reinvented City.Lastly, we talk about some false friends that German and English speakers find tricky.The 10 false friends German and English speakers keep muddling up Hosted on Acast. See acast.com/privacy for more information.

You can sign up to become a member of The Local Germany here.In the first epsiode of the new season of our Germany in Focus podcast, host Rachel Loxton is joined by panelists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We start off by recapping on the weirdest story of the summer involving escaped wildlife in Berlin. How did a wild boar sighting in Berlin turn into a two-day lion hunt?We talk about the developments on immigration and citizenship laws.German government approves citizenship reformTIMELINE - when will Germany push through the dual citizenship laws?German Bundestag passes sweeping immigration reforms billWe get into why the German Chancellor is posting pictures of himself in an eye patch, and discuss why a Bavarian deputy state premier is under fire. German Chancellor sparks pirate memes with eye patch photoWhy a high profile Bavarian politician is embroiled in an anti-Semitic rowThe German government is making it easier for people to change their legal gender. We explain what the changes are, and hear from Kalle Hümpfner, a spokesperson from the Bundesverband Trans advocacy group. Germany proposes plans to ease legal gender changeLastly, are foreigners 'arrogant' if they don't speak German in Germany? We get into this controversial topic and hear what readers of The Local have said about it.READ ALSO: Is it 'arrogant' to speak in Germany and not learn German? Hosted on Acast. See acast.com/privacy for more information.

In the last episode of the season of our Germany in Focus podcast, host Rachel Loxton is joined by panelists Rachel Stern and Aaron Burnett. Our sound engineer is Rhys Edwards.We start off by having a chat about German summer traditions.Your tips for making the most of German lakesWe then discuss a few changes happening in July in Germany that you should get familiar with, as well as give an overview of where the dual citizenship and immigration reforms are at.Everything that changes in July 2023 in GermanyWhen might Germany's delayed dual citizenship law pass?8 things to know about Germany's new skilled worker immigration lawWe get into how Germany plans to move away from gas and oil heating and why it's controversial. How German residents could soon need to change their heating systems The far-right party Alternative for Germany or AfD won a district election and is climbing in recent polls - we do a deep dive in the studio about what this could mean for Germany and foreign residents. Why the far-right AfD's victory in an east German district is so significantWhy did east Germans vote for the AfD in historic election?Far-right AfD overtakes Germany's Social Democrats in pollsLastly, we get into some events happening in Germany this summer. 7 unmissable events in Germany this summer Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of our Germany in Focus podcast, host Rachel Loxton is joined by panelists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We talk about a NATO drill happening in Germany and how it will affect people. What you need to know about NATO's German-led defence drillCould a NATO air defence drill spell chaos for travellers in Germany this summer?We get into why Germany's Health Minister is putting together a heatwave plan and how the climate crisis is affecting Germany.From heatwaves to wildfire: Is Germany prepared for climate extremes this summer?Is it best to go for German citizenship if you're eligible or does permanent residency make the cut? We discuss what you need to know so you can make a decision. 8 reasons why German citizenship trumps permanent residencyWith cannabis set to be legalised in Germany if the government gets its way - we talk about how the pilot project to sell weed in shops will work as part of 'model regions' and we hear from German SPD MP Carmen Wegge on why the government wants to legalise the drug and when it could happen.How Germany's future cannabis clubs could workWhat you need to know about Germany's plan to legalise cannabisFinally, we talk about why a museum in Baden-Württemberg may attract Baywatch fans, and we discuss our favourite quirky museums in Germany. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of our Germany in Focus podcast, host Rachel Loxton is joined by panelists Aaron Burnett and Imogen Goodman. Our sound engineer is Rhys Edwards.We discuss:A culture pass birthday present for 18-year-olds in Germany.What to know about Germany's youth culture passThe thorny nature of neighbour disputes and why smoking on your balcony could land you in court in Germany's (or in someone's bad books).Can you get in trouble for smoking on your balcony in Germany?The latest draft of the German citizenship reform is being finalised by the government. We dig deep into it, explore why there's been a delay in the process, and hear from immigration lawyer Sven Hasse on what you should know if you're applying for citizenship in Germany.TIMELINE: When might Germany's delayed dual citizenship law pass?EXPLAINED: Why Germany's dual nationality law is running behind scheduleWho qualifies for German citizenship under the new draft law?Lastly, we talk about our favourite summer getaways in Germany for a day trip or weekend getaway. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of our Germany in Focus podcast, host Rachel Loxton is joined by panelists Aaron Burnett and Rachel Stern. Our sound engineer is Rhys Edwards.We discuss|:Hot weather coming up, public holidays and why June is a great month in Germany.Summer to arrive early in Germany with temperatures up to 30CWhat's going on with German transport strikes?Deutsche Bahn to resume talks with Germany's largest rail unionCould Deutsche Bahn still see more rail disruption after cancelled 'megastrike'?The results of Bremen's city-state elections mean, and why we should all visit Bremen.How bad is the housing situation in Germany? We also hear from real estate expert Thomas Beyerle and Kathleen Parker from Red Tape Translation.How Berlin rent and property prices soared in 2022Why Germany's housing crisis could drag onGerman words with funny literal meanings.10 German words with hilarious literal translations Hosted on Acast. See acast.com/privacy for more information.

In this episode host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We start off by talking about supermarkets in Bavaria embracing small talk to help combat loneliness. German supermarkets fight loneliness with slower checkouts for chattingWe break down the details about Germany's planned cannabis clubs and what people will be allowed to do and not do. How Germany's future cannabis clubs could workWith the Eurovision Song Contest finals happening on May 13th, we talk about what the competition means to Germany. And if you'd like to listen to Germany's glam entry for Eurovision this year, check out this video. Just how big a deal is Eurovision in Germany?There may be some changes on the way regarding rules on how people can switch to private health insurance in Germany, so we have a chat about that.Could it soon get harder to get private health insurance in Germany?A debate on a four-day working week in Germany has been getting more heated. We discuss the possibility of it becoming more common here, and talk to Martin Gaedt, entrepreneur, keynote speaker and author of 4 Tage Woche (4 Day Week), about his research and views. Could Germany introduce a four-day working week for employees?Why Germany is debating a shorter working weekLastly, we talk about the habits that foreigners sometimes pick up while living in Germany, that make us feel very German. 10 signs you've become more German than the Germans Hosted on Acast. See acast.com/privacy for more information.

On today's episode of The Claw we welcome Aaron Burnett of WheelHouse DMG. WheelHouse DMG is a data-driven performance drives marketing agency. Aaron chats about regulations put in play that all marketers should know about, how he approaches content strategy, and how to remain laser-focused on business value. Listen in on what Aaron has o say! To connect with Aaron click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click HERE  

We can spend a lot of time creating content. In doing so, we hope to get results. These results include more traffic to your website, more conversions, more subscribers to your email list, etc. If you aren't sure if your content is working for you, this episode is for you! What you'll learn: → how content can support your organizational goals. → how to reverse engineer your content for better results. → ways to maximize Google Search Console → the importance of collecting data (even if you aren't ready to use it yet). → give people next steps in your content → researching content ideas your audience wants to hear about. Want to skip ahead? Here are key takeaways: [5:47] Content marketing is a long term strategy. If you aren't getting the results you want start by evaluating the content you already have. Think about your user journey and reorganize it so that it's presented in a way that speaks to them and is easy for them to find. If you're just getting started, you can speed up the process by running digital ads to your pillar content. [5:17] Reverse engineer your donor journey to see what content is working or what might need to be added. Use your analytics to see what content people are consuming before the make a donation. Also, what pages they are leaving from and not making a donation. This will help you determine how to organize your content as well as what pages might be good for promotion via the Google Ad grant or paid digital advertising. It will also help you determine what content to update, consolidate or write. [11:43] Build trust with search engines. One way you can do this is to prominently feature your authors and build out their profiles on your website. This allows search engines to trust that you are an authority in that area. [15:43] Make sure people have somewhere to go once they've ready your content. When you understand how people use your website before they make a decision you can guide them to additional resources, guides, pieces of content and important pages on your website for a faster decision. You can do this in your content through links, buttons, forms etc. [22:34] Researching to find topics that your audience cares about. This can come from simple things like google searches. Use different types of prompts like “donate to” or information searches. Also use the information that shows up in the search results to show you what people care about and are looking for.  Resources Google Search Console Aaron Burnett CEO and Founder of Wheelhouse Digital Marketing Group Aaron Burnett is CEO and founder of Wheelhouse Digital Marketing Group, a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State. Aaron delivers an engaging, inspiring conversation about building a thriving, values-led business whose growth and culture are fueled by helpfulness, generosity, and joy and about the current state of digital marketing through the lens of a leading digital marketing agency. Learn more at https://wheelhousedmg.com   Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

In the first episode of our latest season, host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett. Our sound engineer is Rhys Edwards.We start off by having a chat about a court case involving a company in Frankfurt who tried to get a rent reduction because they were bothered by their landlord sunbathing naked.Naked landlord not a reason for rent reduction, court rules How to get a rent reduction for problems in your German flat We talk about children's medicine shortages in Germany.German pediatricians warn over children's medicine shortages We then get into what we can expect from transport strikes in Germany in May - and possible other disruption. German rail union threatens week-long strike after failed talksThe German government has been appealing for people to consider moving out of cities - we'll talk about why, and share some views from The Local readers on what it's like to live in the countryside and outskirts of German cities. Why Germany wants families to move to the countryside The €49 ticket has launched, but there have been some teething problems. We'll talk about how the first days are going and get some expert analysis on the ticket from Professor Christian Böttger, a rail expert from HTW Berlin.Demand for Germany's €49 ticket crashes Deutsche Bahn websiteWhat's the deadline for ordering - or cancelling - Germany's €49 ticketWe also talk about some journeys you can take with the ticket.Germany's longest regional train journeys with the €49 ticketWe finish off by discussing some events to check out in Germany this month. 10 unmissable events happening in Germany in May Hosted on Acast. See acast.com/privacy for more information.

About Think Fast Think Fast is a mini-episode featuring 10 rapid-fire questions. Think Fast Questions What is your favorite podcast? Happier at Work If you had a superhero name, what would it be? Captain Kind What qualities do you think makes a great leader? Humility, curiosity, and generosity. What is the most important skill of the future? Empathy. What will save humanity? Empathy. What will destroy humanity? Greed. What negative experience in your life are you most happy that happened to you? I had a business partnership, prior to owning my company, that was absolutely toxic. It's what drove me to be an entrepreneur. What is one thing everyone listening to this episode should go and do today? Go compliment someone that you've never complimented before for something that is deeply personal about them that you admire. The Infinity Gauntlet gives the holder the ability to snap their fingers and make anything their mind can imagine into reality. Here's the catch though: it generally costs the wearer who snaps their fingers their lives. I have this gauntlet, and I'm offering it to you. What would you want to happen? People would love one another. Connect with Aaron Wheelhouse Digital Marketing Group Website Aaron@WheelhouseDMG.com LinkedIn Wheelhouse Digital Marketing Group Facebook Wheelhouse Digital Marketing Group Twitter Connect with Jeff Don't forget to subscribe. Rate the show 5-stars on iTunes If you really liked it, share the episode. Shareable is self-funded and listener-supported so if you're feeling generous, buy me a cup of coffee, help cover some of my production costs, or get my kid some diapers by throwing something in the tip jar.

About Mic Swap The Mic Swap is an original Shareable idea where the guest becomes the host of the show, and Jeff becomes the guest. This gives my guest the opportunity to ask questions from their domain of expertise and gives my audience the chance to learn about me from a variety of angles. Connect with Jeff Don't forget to subscribe. Rate the show 5-stars on iTunes If you really liked it, share the episode. Shareable is self-funded and listener-supported so if you're feeling generous, buy me a cup of coffee, help cover some of my production costs, or get my kid some diapers by throwing something in the tip jar.

SHOW NOTES About Aaron Burnett Aaron Burnett is CEO and founder of Wheelhouse Digital Marketing Group, recognized by INC Magazine as one of the best places to work in the United States. His more than two decades of marketing experience are defined by an early realization: that conventional, mercenary business brings little joy or fulfillment. Instead, Aaron has spent his career cultivating an unconventional culture focused on helpfulness and generosity. This is a story told through people—by strings of adjectives, straight from Aaron's colleagues, employees, and clients: “trustworthy,” “astute,” “imaginative,” and “scary smart,” to list a few. It's also a story told through Wheelhouse DMG. Wheelhouse is the result of Aaron's experience and commitment to values-driven decision making. The agency's culture is guided by twin missions: to be the best partner for each client and the best place to work for as many people as possible. In 2015, Aaron brought even more life to these values by launching a quarterly “Generosity Day” initiative to serve those in need within the Seattle community and the “Joy Fund”, a monthly stipend for each employee to spend in any way that brings joy to one of their teammates. Episode Key Takeaway In this episode, listeners will discover the power of culture as an engine for growth and for good in the workplace. More specifically, how a focus on helpfulness, generosity and joy can fuel a healthy, thriving business and a vibrant, joyful culture. Tune in to learn more about the resources, tools and tactics that can be employed to operationalize culture and "make values habits." Connect with Aaron Wheelhouse Digital Marketing Group Website Aaron@WheelhouseDMG.com LinkedIn Wheelhouse Digital Marketing Group Facebook Wheelhouse Digital Marketing Group Twitter Connect with Jeff Don't forget to subscribe. Rate the show 5-stars on iTunes If you really liked it, share the episode. Shareable is self-funded and listener-supported so if you're feeling generous, buy me a cup of coffee, help cover some of my production costs, or get my kid some diapers by throwing something in the tip jar.

This week on the Digital Velocity Podcast, Aaron Burnett of Wheelhouse DMG joins Erik and Tim to discuss building a values-based business that will benefit both your employees and your clients. https://www.digitalvelocitypodcast.com/episodes/39-the-benefits-of-building-a-values-based-business-aaron-burnett

In the latest episode, host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett.We start off by talking about some German Easter traditions, from egg painting to bonfires. How to celebrate Easter 2023 in GermanyWe talk about the possibility of strikes over the long weekend, other disruption to travel and what we can expect after Easter from strikesEverything you need to know about Easter weekend travel in GermanyWhat are the chances of unlimited strikes in Germany?We discuss how Berlin could be getting its first conservative mayor in 20 years.Berlin to get first conservative mayor in 20 yearsWe talk about the significance of a Syrian man who came to Germany as a refugee and has now been elected as mayor in a village in Baden-Württemberg.'Symbol of tolerance': Baden-Württemberg elects first Syrian-born mayorThe German cabinet has approved a reform of immigration laws - we look at the planned future points system for a visa.How many points could you get on Germany's planned skilled worker visa?We hear from a migration law expert Jan Dannenbring from the German Confederation for Skilled Crafts (ZDH) and from Green member of the Bundestag, Misbah Khan, who is a rapporteur on the immigration law reforms. We end the pod with a chat about some events happening across Germany in April.7 unmissable events happening in Germany this April Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by The Local Germany journalists Sarah Magill and Aaron Burnett.We start off by talking about some important changes happening in Germany in April, including updates on the €49 ticket and why people will likely see more money leftover in their wage slip after tax.The German tax changes coming into effect in AprilEverything that changes in Germany in April 2023With Britain's King Charles III making his first foreign visit as monarch to Germany, we discuss the significance of it, German royal connections and the history of the German royal family and where they are now.Just how well does Britain's King Charles III speak German?Where are the German royal family now?As many of our listeners and readers have come to German to study, we focus on what that means when thinking about applying for German citizenship. What foreign students should know about applying for German citizenship The coalition government has been going through an internal crisis - we explain what's going on behind closed doors. Does small talk really exist in Germany? We hear from German etiquette expert Nandine Meyden to find out.Finally we talk about some of the cultural things that are starting to change in Germany - and some that will probably never change. Five things that are changing in Germany - and five things that never will Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by The Local Germany journalists Rachel Stern and Aaron Burnett.We start off by discussing what a 'megastrike' in Germany could look like. Since we recorded the podcast, unions have announced a nationwide transport strike on Monday March 27th. German unions call major nationwide major transport strike on MondayWe also talk about whether people can get a paid day off if they can't get to work or find childcare due to industrial action. Strikes: Do parents in Germany receive a day off work when Kitas close?Next we get into about rent developments in Germany's biggest cities; where rents are rising fastest and where renting is most expensive. How rents are changing in Germany's five biggest citiesIf you're not familiar with Schlager music, don't worry! We take a deep dive into the genre and talk about why Schlager legend Helene Fischer has been in the German news. Why are people in Germany so obsessed with Schlager music?The German Bundestag - one of the largest parliaments in the world - is going to get smaller. We try to explain why and what it all means. German parliament votes to make itself smaller in disputed reform A survey found that Germany is one of the most difficult places for foreigners to get started in. We'll talk about that and hear from Kathleen Parker of Red Tape Translation, which helps immigrants in Germany with admin and bureaucracy. Germany ranked 'most difficult country' for foreign residents to get startedLastly, we share some tips about how to get on with your neighbours in Germany. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett.We start off by talking about gun laws in Germany after a shooting in Hamburg. German minister wants crackdown on gun laws after shootingWe talk about why anyone - regardless of their gender - can now swim topless in Berlin's swimming pools, and we get into German nudity culture. The laws around going topless in GermanyWith the German citizenship reform set to be debated in parliament soon, we talk about the proposed changes to the draft law so far. How could Germany's planned reform to citizenship laws change?With widespread strikes happening across Germany at the moment - we discuss why there is so much industrial action happening right now, and if any resolutions have been found. Why are there so many strikes in Germany right now?And if you're confused about tipping culture in Germany - don't worry we get some clarity on the dos and don'ts from German etiquette expert, Nandine Meyden.Are Germans stingy when it comes to tipping?Lastly, we'll talk about the German words that strike fear into our hearts. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by The Local Germany journalists Imogen Goodman and Aaron Burnett.We start off by talking about some key changes to know about this month in Germany, from youth travel tickets and train track upgrades to energy price caps.Everything that changes in Germany in 2023Then we have a little chat about Germany's mild winter weather, and what it all means. Current winter in Germany '2.7C too warm'With more strikes planned across the country, we talk about where is most affected and what you should look out for in the coming weeks.Public transport disruption expected across Germany Friday as public transport workers go on strikeWill Deutsche Bahn staff be next to strike in Germany?Ash Wednesday saw Germany's annual political roast. We do a bit of a deep dive on the Bavarian state leader, Markus Söder, and ask if he is ever likely to become a future German Chancellor candidate. German citizenship reform is in the works but not everyone is cheering it on. We talk about why some people are so against it, and what the government says. German conservatives slam dual citizenship plans for promoting 'loyalty conflicts'We also explain why people in Berlin could see major delays to citizenship applications this year. Why German citizenship applications in Berlin are facing delaysFinally, we talk about some cool events happening around Germany in March. 7 events you won't want to miss in Germany in March Hosted on Acast. See acast.com/privacy for more information.

Aaron Burnett is CEO and founder of Wheelhouse Digital Marketing Group, a fast-growing digital marketing agency recognized by Inc. Magazine as one of the best places to work in the United States. He has more than 2 decades of business and entrepreneurial experience and is skilled at leveraging technology and creating unique ways to drive growth.    Want to find more from Aaron?  Check out… Wheelhousedmg.com @aaronburnett (twitter)  https://www.linkedin.com/in/aaronburnett/  aaron@wheelhousedmg.com     Want more Business Choreography?  Check out… Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group

In the latest episode, host Rachel Loxton is joined by The Local Germany editor Rachel Stern and journalist Aaron Burnett, as well as jobs expert Chris Pyak and dating and relationships expert Sami Wunder. We kick things off by talking about the strikes hitting Germany and how they are affecting daily life, whether travel, post or childcare. What travellers need to know about the German airport strikes on Friday Next we talk about the significance of the Currywurst as well as how much Germany's most expensive Currywurst will set you back and where you can find it.Currywurst: The Berlin dish that wouldn't exist without the BritishAfter the capital Berlin voted in its elections re-run on Sunday, we talk about the winners and losers, what happens next and what it all means. How did the SPD lose so badly in Berlin - and what happens next?Should public officials in Germany have to speak English? That's what the Free Democrats want to see. We discuss why they think this should happen and the debate around it. Public officials in Germany should speak English, says FDPAre Germany's proposed immigration reforms unworkable?Business coach Chris Pyak, who helps internationals get jobs in Germany and is the author of How to Win Jobs and Influence Germans, talks about the hurdles non-Germans face when trying to get into the German job market and what he thinks about the FDP proposals. Lastly we talk about dating (and marriage) in Germany, and Sami Wunder tells us why she was inspired to become a relationships and dating expert, and gives advice on dating in Germany. Everything has to be planned: How to have a successful relationship with a German Hosted on Acast. See acast.com/privacy for more information.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Aaron Burnett chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more. Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

In the latest episode, host Rachel Loxton is joined by journalists Imogen Goodman and Aaron Burnett, as well as political scientist Florian Hartleb and professor of sports management at the German Sport University in Cologne Sebastian Uhrich. We start by talking about how communities in Germany are supporting victims after the devastating earthquakes in Turkey and Syria. Turkish community in Germany gathers to help earthquake victimsWe then talk about why Berlin is having to repeat elections from 2021, what the polls are saying and who's responsible for the chaos. How the German government will be tested in 2023 by four electionsEXPLAINED: Why Berlin could vote again after 2021 election disasterGermany is adapting its immigration and citizenship laws to attract more skilled workers from abroad - but what's the impact of foreign workers in so-called STEM (science, technology, engineering and maths) fields been in the last years? We talk about which countries people have been arriving from, and the growing Indian population in Germany. Germany sees '550 percent increase' in Indian IT workers over a decadeIndians in Germany: Who are they and where do they live?The far-right party Alternative for Germany (AfD) was founded 10 years ago this week. We discuss why the party is controversial, who votes for them, and political scientist Florian Hartleb talks about the impact the party has had on politics and German society. The Super Bowl is coming up in the States this weekend, but the NFL also has its eyes on growing its American football fanbase in Germany. We talk about where people can watch the Super Bowl in Germany, and professor of sports management Sebastian Uhrich talks about how popular American football is in the Bundesrepublik. Where to watch the Super Bowl in GermanyFinally, we share a few German words or phrases associated with Valentine's Day. 8 phrases you need for getting romantic in GermanGerman phrase of the day: Hab' dich lieb Hosted on Acast. See acast.com/privacy for more information.

The most important relationships to live out your company values are with your employees.  Can you state your company values from memory?  If not, why not?  Are you living them out daily?  How do you know? Aaron Burnett lives out his company's values every day.  As a result, people describe Aaron as “trustworthy,” “astute,” “imaginative,” and “scary smart.”  These are rarely adjectives used to describe marketing agency leaders after they have been in the industry for decades.  But Aaron walks his talk. Wheelhouse Digital Marketing Group is recognized by INC Magazine as one of the best places to work in the United States, and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.  The seeds of Wheelhouse were sown over 25 years ago on the banks of the Bohorok River in Sumatra.  You can read that story here.  However, if you want inspiration and ideas of how to supercharge your company culture, then join this podcast to hear what Aaron has to say.  This is an engaging, inspiring conversation about building a thriving culture that is infused with helpfulness, generosity, and joy. Don't miss it. Manage2Win: https://www.manage2win.com/podcast Spotify: https://open.spotify.com/show/41rIZOQO0BY9BF0LaamZHg Apple Podcast: https://podcasts.apple.com/us/podcast/the-manage-2-win-podcast/id1451236899 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tYW5hZ2Uyd2luLmxpYnN5bi5jb20vcnNz  ------- This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients. I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes. Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.  Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com.

In the latest episode, host Rachel Loxton is joined by journalists Imogen Goodman and Aaron Burnett, as well as experienced mortgage broker Peter Kleinwächter from MLP Berlin and culture and history writer Mike Stuchbery. Germany's €49 monthly transport ticket will start on May 1st. We discuss all the details we know so far, how the states are already planning different processes and if tourists and visitors to Germany will be able to get it. Will tourists and visitors be able to get the €49 ticket?Consumers in Germany have been dealing with lots of price rises on products in the past year. We talk about whether this will continue this year, and why beer is (sadly) going up in price. Everything that changes in Germany in February 2023Next we look at why property prices are falling, how it's affecting rents and we talk to Peter Kleinwächter to find out if it's a good time to buy a home. Ask an expert: Is now a good time to buy a property in Germany?Peter also talks us through some of the factors foreigners in Germany need to consider when buying a home. There are lots of job cuts in the tech sector at the moment, including in Germany. We talk about what happens if you lose your job and you have an EU blue card, and if there's any good news about jobs.German software giant SAP to cut 3,000 jobsWhat happens to your EU Blue Card if you lose your job in Germany?Which sectors are looking to hire in Germany?Lastly, the German film All Quiet on the Western Front is up for nine Oscars. We talk to The Local's culture and history expert Mike Stuchbery about the significance of the film and book, before discussing some of our favourite German films and TV series. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by journalists Imogen Goodman and Aaron Burnett, and writer and co-host of the Decades from Home podcast, Nic Houghton. A major news story this week has been Germany's reluctance to give the green light to send so-called Leopard tanks to Ukraine in the fight against the Russian invasion. We talk about how the international community heaped pressure on German Chancellor Olaf Scholz, how Germany finally allowed for tanks to be sent to Ukraine, and what the German population thinks about it. Ditherer or deal maker: Jurys out on Scholz's tanks brinkmanshipGermany gives greenlight for Leopard tank deliveries to UkraineAre Germans really that pacifist anymore?With the property tax deadline coming up - we talk about why it's happening, what it means and how it can affect you (even if you don't own your own home).The German property tax declaration owners need to know aboutWe get into why there's a backlog of German citizenship applications, where it's worst and what (if anything) is being done to get paperwork moving. How enormous backlogs are delaying applications for German citizenship We also talk about why 2023 is a critical year for the retirement system in Germany and the concerns over pensions. Why 2023 is a a critical year for Germany's retirement systemCould people in Germany soon be working until the age of 68?How long do you have to work to receive a German pension?Making friends in Germany when you've moved from abroad can be tough. We ask Augsburg-based Nic Houghton, who came to Germany from the UK and is co-host of a podcast about life in the Bundesrepublik, how to go about building a social life. And we also chat about the different ways of making connections as an international in Germany.Eight rules for making friends in Germany Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by journalists Imogen Goodman and Aaron Burnett, and German teacher at the Goethe Institut Birgit Schneider. We talk about why the German Defence Minister has stepped down - and who her replacement is. German Defence Minister quits as pressure grows for Ukraine aidAttacks against emergency workers and riots on New Year's Eve have sparked major debate in Germany. We look at how it's brought immigration and racism issues into the spotlight, as well as questions about whether the private use of fireworks should be scaled back. How New Year's Eve fireworks chaos sparked a racism debateNext we bring you up to date with some great new international train routes from Germany.The new international train routes you can take from Germany this yearHow travelling by train between Berlin and the UK will get easier in 2023We give an update on changes to some of the Covid mask wearing rules in Germany. We talk about the draft law for German citizenship reform, which will see many hurdles relaxed, including allowing people to hold multiple nationalities. Plus Aaron gives an update on the expected timeline. TIMELINE: What happens next with Germany's plans to allow dual citizenship?In this episode we focus on the German language requirements likely needed in future for people applying to become German.What we know so far about the planned language requirements for German citizenshipGerman teacher Birgit Schneider goes into a bit more detail about the language levels and gives her tips for passing the exams. How hard is the C1 language test for Germany's upcoming citizenship reform?Lastly, we get into some of the ways Germans beat the winter blues because January really is a tough month.The one way to beat the January blues in each German state Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by journalists Sarah Magill and Aaron Burnett, and German member of the Bundestag Hakan Demir. We start by talking about what the German words of the year tell us about Germany right now (and this exceptional year). What do Germany's top 10 words of the year tell us?We then talk about some of the changes ahead in 2023, from inflation support to the €49 public transport ticket - and what the picture is on public holidays in Germany. Which German benefits are increasing in 2023 - and how do I claim them?How employees in Germany can take twice as many holidays in 2023When are Germany's state and national public holidays in 2023With the German government's plans to reform naturalisation laws - which would allow dual citizenship and reduce the time requirements to apply for citizenship - we spoke with Hakan Demir, a Social Democrat and Bundestag representative for Berlin Neukölln, who is part of the team working on changes to the law. He told us how the coalition is working to push through the changes in the coming months, the planned requirements and what allowing dual citizenship in Germany means to him and his family.Germany to require 'C1 language skills' for new fast-track citizenship'Dangerous and wrong': Why German MPs are clashing over citizenship plansWhat's behind the push to reform dual citizenship laws in Germany?We'll finish off by having a chat about the German culture of setting off fireworks at new year. Why do Germans love shooting fireworks at new year? Hosted on Acast. See acast.com/privacy for more information.

In the latest episode, host Rachel Loxton is joined by journalists Sarah Magill and journalist Aaron Burnett as well as writer and researcher Mike Stuchbery and Kumar Ashish, who's a student originally from Nepal studying at the University of Oldenburg, and he heads up the the Federal Union of International Students in GermanyAs lots of people are on the move to unite with friends and family over the holidays, we talk about possible travel disruption and what to expect.How to travel without stress in Germany this Christmas After an alleged plot to overthrow the government came to light last week, we look at the latest on the story, if we should be worried about the far-right movement linked to this plot, and why Germany is looking at its gun laws. Germany pledges tighter gun laws after far-right alleged coup plotWe dig into where rents are increasing fastest in Germany, and the reasons why they are going up so much.Where rental prices are increasing the fastest in GermanyNext, we talk about the negative experiences that some international residents have had at Germany's immigration offices or Ausländerbehörden.Are Germany's immigration offices making foreigners feel unwelcome?EXPLAINED: How Germany plans to make immigration easier for skilled workersFinally, we'll finish off with a little festive-themed quiz (and we'll have a little chat about the legend of the Weihnachtsgurke Christmas tree decoration!)How well do you know these German festive traditions?Are Christmas pickle ornaments a German tradition? Hosted on Acast. See acast.com/privacy for more information.

Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher what information is important to successfully drive engagement in today's SEO landscape. For more information on adopting a performance-driven digital marketing agency, visit: https://www.wheelhousedmg.com/

In the latest episode, host Rachel Loxton is joined by journalists Imogen Goodman and journalist Aaron Burnett as well as Olga Kravchenko, a refugee from Donbas, Ukraine, based in Cottbus, eastern Germany. We start off by discussing a major news story that broke this week about an alleged coup plot in Germany. Who was involved in the alleged plot to ‘overthrow German democracy'?German authorities identify new suspects in alleged coup plotWe then talk about Olaf Scholz's busy first year as German Chancellor - and we dissect what the coalition government has achieved (and where they haven't hit the mark). Scholz marks turbulent first year as German ChancellorGerman government is pushing ambitious agenda despite turbulent first year We talk about the significance of a campaign that led to Berlin changing two street names to honour those who stood up against German colonialism. Berlin says goodbye to part of Germany's colonial past Next, we discuss how the German government is supporting consumers by paying their gas bills in December, and what people should be aware of.When will people in Germany get their December gas bill payout?We talk about reported record figures on migration to Germany in 2022, fuelled by refugees arriving from Ukraine. We look at how that compares to the 2015 crisis, and how authorities are coping at the moment. Plus we hear from Olga Kravchenko - a refugee from Ukraine in Germany - who shares some of the challenges she's faced this year. Finally, we share some tips on what you should know if you're visiting Germany this winter, whether it's about the best food to eat, the weather or the Glühwein deposit rule.9 things to know if you're visiting Germany in December Hosted on Acast. See acast.com/privacy for more information.

Aaron Burnett is the Founder and CEO of Spaced Ventures, the world's largest community of space investors. Spaced Ventures provides early-stage, pre-seed, and seed capital for space companies. It also provides public access to curated private space investments for both accredited and non-accredited investors. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Aaron Burnett, the Founder and CEO of Spaced Ventures, to talk about investing in the space industry. They also discuss the cost of access to space, the benefits of space exploration, and how Spaced Ventures' business model works.

In the latest episode, Rachel Loxton is joined by The Local Germany editor Rachel Stern and journalist Aaron Burnett as well as freelance journalist James Jackson, who covers Germany and central eastern Europe.We kick things off by talking about a how Germans mark the Advent tradition in the run up to Christmas.We then talk about train disruption on various routes, particularly in North-Rhine Westphalia and on some long-distance rail services. Rail travel chaos looms in Germany's most populous stateAaron then talks us through what we should know about the new Deutsche Bahn train timetable, while the panelists also share their tips on travelling by train in Germany during busy times. How Germany's long-distance train services will change from December Five tips for stress-free train travel in Germany over the festive season We give you an update on the stalled plans to overhaul the long-term unemployment benefits with a system called Bürgergeld. Plus we talk about the different kinds of unemployment benefits in Germany and who is entitled to him. Germany reaches agreement on Bürgergeld - with a couple of catches 10 golden rules to know if you lose your job in GermanyWe dig into how the education system works in Germany, looking at the different schools that pupils go to and the positives of it. We then hear from James Jackson who recently sparked a debate on social media when he called out the system for contributing to social inequality. What parents should know about German schoolsWhat foreign parents really think about German schoolsLastly, we put our panelists to the test by giving them five questions from a mock-up German citizenship test. Listen along and see if you know the answers.TEST: Can you pass the German citizenship exam? Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Germany in Focus, host Rachel Loxton is joined by regular panelists Sarah Magill and Aaron Burnett as well as Germany sports correspondent for AFP, Dan Wighton.We start off by talking about a regional holiday in the eastern state of Saxony.We move onto breaking down how rising consumer prices are affecting daily life in Germany, particularly at the supermarket, and talk about why the inflation rate of around 10 percent actually feels a lot higher.Which everyday German products are increasing the most in price?Sarah shares some tips on how to save money when shopping, and the panelists reveals their favourite German supermarkets.10 ways to save money on your groceries in Germany We talk about why the German government's plans to overhaul unemployment benefits with a new system called Bürgergeld - or citizens' allowance' - have hit a massive hurdle. Will Germany's controversial Bürgergeld still come into force?Bürgergeld - What to know about Germany's unemployment benefits shake-upWe have an update on the Covid situation in Germany, and look at why rules are beginning to change in some places. Will Germany get rid of Covid-19 masks?Two German states stop enforcing mandatory Covid-19 isolation Next we talk about the German reaction to the FIFA World Cup being hosted in Qatar. Germany sports correspondent Dan Wighton, who is covering the event, talks about boycotts by some German bars, how fans are feeling and gives us the lowdown on how the German team is looking ahead of the competition. Lastly we talk about the stages of learning German that foreigners go through, and share what the results of a new survey tell us about how well Germans speak English. The seven stages of learning German that every foreigner goes throughGermans score very high on English proficiency Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Germany in Focus, host Rachel Loxton is joined by regular panelists Imogen Goodman and Aaron Burnett as well as historian and author Katja Hoyer. The podcast team start off by talking about why November 9th is known as the "day of fate" in German history. Why November 9th is a fateful day in German history Then we hear the story of a Munich landlord who has received a fine from the tax office for charging too little for rent. Imogen talks about her experience of living in Munich and how the city's rental market has changed over the years. The panelists also talk about rent developments across Germany, and why it's difficult for tenants to challenge illegally high rents. Munich landlord fined for charging too little in rentThe German cities where rents are rising fastest this yearAfter the federal government and states finally reached an agreement on funding for the €49 public transport card, we discuss what it means for people in Germany and when it's likely to be rolled out. We also look at Berlin's extended public transport offer and €9 ticket for certain groups. Deutschlandticket - What you need to know about Germany's new €49 travel dealEXPLAINED: What to know about Berlin's extended €29 ticketThe team then discuss various demonstrations that have been happening across Germany in response to the rising cost of living as well as the government's energy policies and other factors. We also hear more details about the situation in eastern Germany and why there are Monday demonstrations. We then hear from German history expert Katja Hoyer about how East Germans experienced the turbulent time after the Berlin Wall came down 33 years ago this week, and what life was like in East Germany during the separation between East and West. Lastly, the team discuss how Germans mark St Martin's Day, before talking about the start of carnival season and the rivalry between Cologne and Düsseldorf. How to celebrate St Martin's Day in Germany Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Germany in Focus, host Rachel Loxton is joined by regular panelists Imogen Goodman and Aaron Burnett as well as Anna Baatz, who is part of the Autofrei Berlin campaign group, which is calling for a referendum on reducing the number of cars in a large part of the capital. We talk about the unusually warm October, why it's so mild and what the effects on the energy crisis are. Germany logs warmest October on record The podcast team discuss what kind of support Germany is offering tenants who are struggling in the cost of living crisis - and look at why some renters in Germany are seeing massive rent hikes. Wohngeld: How people in Germany can help with rising living costs How people in Germany are struggling with rent hikesAaron then shares an important update on how Germany's citizenship changes are likely to look, including how people in future will be able to get fast-track German citizenship. INTERVIEW: 'Germany must finally allow dual or multiple citizenship'The panelists dig into a row about part of Berlin's Friedrichstraße being car-free (or not), and talk about the wider debate on mobility in Germany. And no chat about cars in Germany would be complete without talking about speeding on the Autobahn. Lastly, Rachel, Imogen and Aaron share some of the events they recommend in Germany this month. And yes, you may indeed find Aaron listening to Mariah Carey and drinking Glühwein at a Weihnachtsmarkt near you soon. 10 unmissable events in Germany this NovemberMeet the Beatles superfan keeping the Fab Four alive in Hamburg Hosted on Acast. See acast.com/privacy for more information.

JOIN THE LOCAL: Podcast listener offer__In the newest episode of our podcast Germany in Focus, host Rachel Loxton is joined by The Local journalists Imogen Goodman and Aaron Burnett as well as culture and history expert Mike Stuchbery. We start off by talking about some public holidays and other celebrations in Germany before we dig into one of the biggest news stories of the week - Germany's relationship with China and fears over repeating the mistakes of Russia. We discuss why Chancellor Olaf Scholz has sparked a fierce debate in the coalition government over his stance on business deals with China. Why is Olaf Scholz's stance on China so controversial in Germany?We then look into why it's so hard for families in Germany to find childcare spots at Kitas, where the shortfall of childcare spaces is worst and what parents can consider if they are struggling with this issue. Germany to be short of 384,000 Kita places 'by 2023'Next, we get into the mood for Halloween by talking to history buff Mike Stuchbery about some haunted places in Germany, from the Marienberg Fortress to the Frauenkirche in Munich.Halloween: Five of Germany's most haunted placesGermany is known for being one of the most powerful economies in the world, but there are warnings that a recession is looming. We look at what that could mean for people living here and how they should prepare. FACT CHECK - Is Germany heading into a recession?We also talk about language trends, with a focus on the words that Germany's youth are using. Hosted on Acast. See acast.com/privacy for more information.

In this week's Germany in Focus podcast, host Rachel Loxton is joined by The Local journalists Sarah Magill and Aaron Burnett and startup founder Constantin Weiss.Listen in as we chat about what a legal cannabis market could look like in Germany under initial proposals drawn up by the Health Minister.We also share with you the latest developments on the government's proposals to relax citizenship laws, including allowing dual citizenship, and what it means for non-EU nationals living in Germany. During the show, we discuss how Germany is reforming its immigration system to try and lure more talent from abroad. Constantin Weiss, the founder of startup Fixkraft which helps match immigrant job seekers with companies in Germany, talks about how bad the worker shortage problem is and the cultural changes he thinks are needed in Germany. We talk about Aaron's viral tweet showing a German business accepting card payments only, why that's out of the ordinary in the good old Bundesrepublik, and delve into Germany's culture of cash.Please leave a rating or review wherever you listen to the podcast as it helps ensure that more people discover it. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of our Germany in Focus podcast, host Rachel Loxton is joined by The Local journalists Imogen Goodman and Aaron Burnett in Berlin, while writer Brian Melican joins us from Hamburg. Listen in as we chat about the Covid-19 pandemic in Germany and how the government is preparing for autumn and winter with a new set of regulations. We break down what the rules are, and any changes you should be aware of. During the show, we discuss what the current Covid figures look like, and why the German government seems to be taking a harder line on dealing with the pandemic than many other countries. We also talk about the Omicron-adapted vaccines and who is eligible for a fourth vaccination.In this episode we detail the groups of workers who are benefitting from Germany's minimum wage increase, and why it's such a big deal for one party in the coalition government. We then hear about an interesting onion event taking place in Weimar this weekend (and you can read more about some unmissable events happening in Germany this month HERE). The team also talk about some things in Germany they'd love to do, including visiting a wine festival, the spooky Burg Frankenstein castle in the state of Hesse, and Leipzig's Wave-Gotik-Treffen - a massive goth meet-up. Please let us know if you have an event or festival in Germany that you're heading to soon, or you'd love to attend in future by leaving a comment or emailing us at news@thelocal.de.Please leave a rating or review wherever you listen to the podcast as it helps ensure that more people discover it. Hosted on Acast. See acast.com/privacy for more information.

JOIN THE LOCAL: Podcast listener offer__In the first episode of our Germany in Focus podcast, host Rachel Loxton is joined by The Local journalists Sarah Magill and Aaron Burnett in Berlin, while writer Nic Houghton joins us from Augsburg.Tune in as we chat about the energy crisis in Germany and how the government is trying to tackle it and support households with rising bills. We also look at when to turn on the heating on as we go into the colder season, and tips and tricks on staying warm at home. Since we recorded the episode, the German government has formally announced that it is ditching the gas levy, and bringing in a gas price cap. Here are the latest details - and don't forget to check out The Local Germany's homepage for developments.In the episode, we also dig into a recent German court ruling that says employers have to formally monitor and log all staff hours and what it means for workers. And we look at the follow-up nationwide plans for the €9 public transport ticket, as well as Berlin's regional ticket (and why it's not a good deal for those in the C zone). But it's not all about news stories - we're also discussing the German words that have slipped into our English vocabulary, why Germans love the word Shitstorm and we find out what Oktoberfest is really like and what other cool beer festivals there are in Bavaria. You can listen to the episode HERE. Please leave a rating or review wherever you listen to the podcast as it helps ensure that more people discover it. Don't forget to hit the follow button (or + sign) on Apple or tap the notification bell on Spotify to ensure you get a reminder whenever we publish a new episode. Hosted on Acast. See acast.com/privacy for more information.

Ep. 1910 Aaron Burnett, Mason City City Administrator Part 2 by Radio on the Go

Ep. 1909 Aaron Burnett, Mason City City Administrator Part 1 by Radio on the Go

In this episode, we sit down with Aaron Burnett of Spaced Ventures. They are a crowdfunding platform specifically geared toward the space industry. We discuss the current financial state of the industry, the issues with traditional capital raising elements applied to the space industry and Aaron's hopes of visiting a martian 5-star Hotel in the next few decades. Check out their website for direct investment access to privately held space companies https://www.spacedventures.com/ https://www.cislunarexp.com/ Social: https://www.linkedin.com/in/j-vincent-mirolli-b78393a9/

Welcome to the new kid on the street, Spaced Ventures is changing the game by bringing crowdfunding to space founders. Keeping it simple, keeping it safe, and keeping it open to the public, working to drop the limits and help innovation take over the future through crowdfunding and investment initiatives. Listen in as Aaron Burnett shares his passion for investing in innovation with the masses.

With the explosion of the commercial space industry, there is an increasing interest in investing in space companies. One of the options is a form of crowd funding offered by a company called Space Ventures, and our guest on this edition of The Ex Terra Podcast is Aaron Burnett, its founder and CEO. Spaced Ventures bills itself as the planet's first public space investment portal. By building in access to industry experts and a growing network of space enthusiasts, raising your funding with Spaced Ventures could set your company up for long term success, according to the company. On the podcast, Aaron talks about how crowdfunding works for individuals interested in investing in space companies. Spaced Ventures works with a select group of heavily vetted companies that have a high probability of success. But while investing in space companies has often been limited to a small number of people, Spaced Ventures allows smaller investors to have access to those opportunities. Space is a dynamic, capital intensive industry but its current capital formation is nascent. 98% of space investment has gone to companies in Series A and beyond, while the vast majority of space startups have little or no options for seed funding. The company believes that it is "time to innovate out of the current government and billionaire-only space funding model. We're proud to provide a platform that allows regular people to invest as little as $100 to show their support for space entrepreneurs all around the world." How does what happens in space affect your everyday life? The Ex Terra podcast is dedicated to introducing you to many of the interesting people involved in the commercial space industry, and taking you behind the scenes with many of the companies making significant contributions to the new space economy. The podcast is available on Anchor, Spotify, Apple Podcasts, Google Podcasts, Breaker, Overcast, Pocketcasts and Radio Public. #InvestinginSpaceCompanies #CrowdfundingforSpaceCompanies #SmallInvestors #SeedCapital #SpacedVentures #ExTerraJSC

Ep. 1825 Aaron Burnett, Mason City City Administrator by Radio on the Go

Chris Lustrino welcomes Spaced Ventures founder and CEO Aaron Burnett to talk about how investors can support the future of space.

Horacio spoke with Aaron Burnett, Founder, and CEO of Spaced Ventures, an investment platform for startup space companies. Think of companies in satellite imaging, space insulation, rocket fuel tanks, and radiation barriers. Spaced Ventures democratizes investment into the next frontier, with minimum investments as low as $100. Aaron talks about the moment he decided to be a part of the space industry and the purpose of his work that he sees as his life's mission. Discussion topics include: Building the world's largest community of space investorsOpportunities with alternative investments and early-stage space companiesDescribing the sonic wave that goes through you during launchThe importance of the SpaceX Starship orbital rocket launch and flightThe Karman line as the delineation of space and Earth's atmosphereSpace as a place and not an industryThe first gas station floating above space by Orbit FabGovernment funding going to a handful of companiesDiversifying investments because of expected losses among startupsSpace investments as long-term holdsBeing super-focused on space companies to provide valueThe pros and cons of getting government contractsAaron going to Mars within his lifetime and space tourism---Follow Alts- Website & newsletter: https://alts.co- Discord: https://discord.gg/DEkHgzggwC- Twitter: https://twitter.com/altassetsclub- Insta:https://instagram.com/alts_co

Today we sit down and talk with Aaron Burnett, who is the City Administrator for Mason City. Let's talk about all the things going on in Mason City. The skywalk being built, get an update on the hotel being built. The mall upgrades, where are we on those? The River Complex is building another one, hear more about that. And so much more! Aaron began his service with the City of Mason City in 2018 and has been in city management since 2010 working previously for both Keokuk, Iowa and Humboldt, Iowa. As the first administrator for the City of Keokuk, he established a strong culture of professional city management within the city and received the Iowa City Manager of the Year award for 2017. Additionally, Aaron has been recognized by the International City/County Management Association with the designation of Credentialed Manager. To Contact Cassidy Harris: C: 641-420-1346 E: Cassidy.Harris@Century21.com To Contact Steve Bailey: C: 641-420-4344 E: steve.bailey21@gmail.com

Spaced Ventures is the planet's first public space investment portal. They offer flexible and much-needed alternative funding options to early-stage space companies. The platform has over 2000 users. Only the top 10% of companies are cleared to raise money on the platform. Aaron Burnett is the Founder & CEO. He has been a "space junkie" all of his life. Aaron also created the MarsWalkers Pinterest account that gets over 4 million unique visitors a month.Learn more at spacedventures.comCheck out the pinterest board

Spaced Ventures is the planet's first public space investment portal. They offer flexible and much-needed alternative funding options to early-stage space companies. The platform has over 2000 users. Only the top 10% of companies are cleared to raise money on the platform. Aaron Burnett is the Founder & CEO. He has been a "space junkie" all of his life. Aaron also created the MarsWalkers Pinterest account that gets over 4 million unique visitors a month.Learn more at spacedventures.comCheck out the pinterest board

Spaced Ventures is passionate about entrepreneurship, finance and all things space related and is dedicated to making the industry accessible to businesses and investors of all sizes. Spaced Ventures aims to be the world's largest community of startup investors in the space industry. In Episode 22, Ben talks to Aaron Burnett, the founder and CEO of Spaced Ventures about how he co-founded the company 16 months ago and why he made the leap into the space industry! 00:18 Introduction to Spaced Ventures    01:45 Aaron Burnett joins.   03:15 Crowd funding vs equity crowd funding   05:26 Are space companies more risky to invest in?    10:10 How do you decide what to invest in?   15:20 How do you vet startups?   22:08 Does Aaron have the best job in the world?    25:30 How important is a video in a crowd funding video?    27:09 transformation of space industry    31:12 Aaron's career and how did he make the move into the Space industry?    36:25 Wrap up and social media's  Social Media Website: www.spacedventures.com  Twitter: https://twitter.com/SpacedVentures Instagram: https://www.instagram.com/spaced.ventures Aaron's Twitter: https://twitter.com/aarontburnett Aaron's Instagram: https://www.instagram.com/aarontburnett LinkedIN: https://www.linkedin.com/company/spaced-ventures/ Aaron's LinkedIN: https://www.linkedin.com/in/aarontburnett/ Stay connected with us! Use #Astroben across various social media platforms to engage with us! Instagram: https://www.instagram.com/astrobenpodcast/ Website (coming soon): www.astroben.com Twitter: https://twitter.com/gambleonit?lang=en Please subscribe and rate - Ad Astra!  

We review what we’ve learned in the past year on the show.  We’ve covered a lot of ground!  We also talk about how the podcast has grown and some exciting news for the future.  Stick around until the end of the episode to learn more.In today’s episode we’ll cover:What the show produced this past year.  How did we grow as investors?Total show growth, including how we’re doing in the two major podcast directoriesBig Announcements!! (make sure you stick around until the end of the episode)Episodes mentioned:Episode 100 - 100 Stock Investing LessonsEpisode 112 - 6 Investing Lessons In Times Of Crisis - What I’m Thinking About Right NowEpisode 126 - Marvin Barron  - Tracking Political Stocks with FinePrintEpisode 138 - Investing In Space with Aaron Burnett of Spaced VenturesEpisode 147 - 8 Mistakes of Beginning InvestorsEnjoy the show?  Rate and Review to share your thoughts:Apple Podcasts (iPhone) | Podchaser (Android)Connect with me: Instagram: @stockstoryteller | Twitter: @stckstryteller | Email: alex@stockstoriespodcast.com.

Mason City, Iowa sits in the top third of the state, almost directly at the center off I-35. A town of just over 28,000 and the boyhood home of playwright and author Meredith Wilson, creator of the Music Man. This city has continued to invest in the arts as an essential ingredient in their civic life. The pandemic and calls for racial justice created a hard stop and opportunities—opportunities to get creative about how to support the unique needs of small businesses and grow the number of minority owned businesses as the community seeks to maintain momentum; opportunities to dialogue about what it looks like to be a place where all are welcome; and opportunities to reimagine what is needed when people are free to choose where to call home because they can work from anywhere. Listen in as the City Manager, Aaron Burnett shares how they're thinking about 2021 and beyond. The All-America City awards celebrates and recognizes neighborhoods, villages, towns, cities, counties, tribes and regions that engage residents in innovative, inclusive and effective efforts to tackle critical challenges. Mason City, Iowa is all All-America City 2020 finalist.

Aaron Burnett is the founder of Spaced Ventures which is a public equity investment platform for space companies. Aaron comes from a finance and marketing background, and is also a self-pronounced “lifelong space geek.” He was spurred by the first Falcon Heavy launch in 2018 to get involved in the space industry. Aaron created Spaced Ventures to enable public investment in space and help more space startups succeed.

On today's episode, Aaron Burnett and I got the chance to talk about how marketing and AI can work together. Technology's pretty amazing, and already many companies and platforms are using it to blend marketing with artificial intelligence to bring a great buying experience to people. Having the right product at the right time. We also had a hilarious technical glitch partway through that you'll enjoy lol Aaron built WDMG on a foundation of positive culture - one infused with helpfulness, kindness, generosity, and joy. In addition to the exceptional support of clients, the company does monthly acts of social charity in the Seattle area. His areas of professional expertise include: Positive Workplace Culture Business Leadership Values-Based Decision Making and Business Philosophy Digital – Strategy, Advertising, Storytelling Conversion Rate Optimization Artificial Intelligence/Machine Learning and Digital Marketing Performance Marketing UX Find out more about Aaron at https://www.wheelhousedmg.com/ ...and enjoy the listen! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support

We interview the CEO and founder of Spaced Ventures, a public space investment portal where space enthusiasts can invest along side professional investors in space companies.

The coldest week of the year climatologically is living up to its icy reputation across the U.S. The cold is just an inconvenience for some, but Janice Goodger of Duluth, Minnesota survived in frigid temperatures against the odds. She tells us her amazing survival story. And Dr. Aaron Burnett of St. Paul's Regions Hospital updates us on how to stay healthy during a Minnesota winter. Our Webnsite of the Week is from the University of Minnesota's Academic Health Services with tips on winter season skin care at http://www.healthtalk.umn.edu/topics/frostbite/home.html