Podcasts about marketing maven

Get Found, Get Liked, Get Patients: Tired of struggling with social media? Rita Zamora, a seasoned dental marketing expert, reveals her secrets for attracting new patients and building a thriving online presence. Discover the Connect90 program, a customizable toolkit that simplifies content creation and boosts your results. Don't miss this opportunity to learn from a proven leader in dental marketing!Join us as we go Behind the Mask with Marketing Maven, Rita Zamora!dental marketing, social media for dentists, dental practice marketing, Connect90, Rita Zamora, dental marketing expert, content creation, dental practice growth, online marketing, patient acquisition, patient engagement, digital marketing, SEO, dental website optimization, marketing strategy, online presence, dental business.Discover more about Rita Zamora:https://connect90.com https://ritazamora.com https://www.linkedin.com/in/ritazamora…We a-DOOR-e our listeners! Find out more about The Mint Door:

Ever wondered how a career transformation can lead to personal empowerment? In this episode, we sit down with Ellie, a former marketer turned expert stylist, personal brand coach, and dynamic speaker. At the age of 40, Ellie made a bold leap from a successful 20-year marketing career to founding Style Decoded, a business dedicated to helping women discover and express their unique personal brand through style.Join us as Ellie shares her inspiring journey of reinventing herself and how she now empowers professional women to embody a signature style that aligns with their personal and professional identities. Discover why breaking free from cultural and professional style constraints is crucial for authentic self-expression and how standing out can convey competence, confidence, and power.In This Episode, You'll Learn:The Power of Personal Styling: Why what you wear impacts more than you think and how your wardrobe can influence your professional and personal growth.Breaking the Mold: Why fitting in can be a problem and how standing out can be your superpower in both personal and professional settings.Embracing Authenticity: How to break free from cultural and professional style norms to embrace a style that truly represents who you are.Don't Miss:Ellie's personal transformation story and what inspired her to pivot from marketing to style coaching.Practical tips for women looking to define and express their unique style.Insight into how a signature style can boost your confidence and help you shine in any room.Tune in for a dose of inspiration and actionable advice on how to harness the power of personal styling to elevate your brand and embrace your true self.Let us know in the comments what your key takeaways were today or how style has impacted you personally in your day-to-day life. Comment below!Free Gifts: Guide: 6 Style Tips for Leaders & Speakers to Create Memorable Outfits https://elliesteinbrink.myflodesk.com/publicspeakersCloset Detox Guide: https://elliesteinbrink.myflodesk.com/publicspeakersConnect with Ellie:Website: https://www.elliesteinbrink.com/Instagram: https://www.instagram.com/style.decoded/LinkedIn: Ellie SteinbrinkFacebook: https://www.facebook.com/decodedstyleConnect with Sarah:https://sarahboxx.com/**Subscribe, Rate, & Review:** If you enjoyed this episode, don't forget to subscribe and leave a review! Your support helps us bring more inspiring stories to you.#Career Transformation #Women Empowerment #Personal Styling Tips #Fashion and Professionalism #non-profit Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how a gymnastics coach transitions to leading strategy at a top marketing firm? Whitney Cowell, the Director of Strategy at Virago Marketing, joins us to share her unique career journey into to the vibrant world of marketing. This episode is packed with insights, personal stories, and exciting announcements you won't want to miss! Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety and improving communications for a CEO. You might ask yourself, “what's the Venn diagram between business strategy, stellar marketing and executive coaching?” It all starts with a core governing belief: When we understand the core practice of empathy for another person – for the customer, for others and for ourselves, it all becomes a cake walk from there; ) I love understanding people. What makes them feel, or act, or think. That comes alive as much in customer journey mapping, customer personas and segmentation as it does in a deeply grounded coaching session. But it is not enough just to understand the customer, or the client. It is how that understanding comes to life in application. And how it is then transformed into action. I have applied years of on-the-job operations to now help leaders and organizations surface their best strategic thinking, deepen customer understanding and self-awareness, build better brands, create breakthrough stories and live from an emotionally intelligent and wide space.

"Magic finds us in our darkest times." — Christina Bacilieri Christina Bacilieri's life and career were profoundly shaped by her Italian grandmother and a dream that inspired her to write her first novel, "The Last Refuge." In this episode, Christina shares her journey from a career in marketing to becoming a full-time writer, discussing the challenges of balancing creativity with practicality, and the magical influences that guided her storytelling. Listen in to discover the heartwarming and transformative power of following one's passion against all odds. Key Themes: The Influence of Family: Christina's Italian grandmother's love and stories played a crucial role in her development as a storyteller. Overcoming Adversity: Despite being diagnosed with dyslexia, Christina's determination and the support of a reading specialist fostered her love for stories and writing. Career Transition: Christina's pivot from a stable marketing career to pursuing her passion for writing full-time. The Power of Dreams: How a vivid dream about a magical world became the foundation for Christina's debut novel. Self-discovery and Hope: Themes of self-discovery, hope, and the importance of being true to oneself run throughout Christina's work. Writing Process and Challenges: Christina's evolution from a “pantser” to a plotter and the lessons learned during the writing process. Independent Publishing: The trials and triumphs of independently publishing and marketing a debut novel. Buy The Last Refuge Amazon: https://amzn.to/4ci4VoG Bookshop.org: https://bookshop.org/a/54587/9798988661818 Connect with Christina Website: https://www.christinabacilieri.com Instagram: https://www.instagram.com/christinabacilieri/ TikTok: https://www.tiktok.com/@christinabacilieriauthor Connect with Mike Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/@uncorkingastory Instagram: https://www.instagram.com/uncorkingastory/ TikTok: https://www.tiktok.com/@uncorkingastory Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory If you like this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts. #UncorkingAStory #Podcast #ChristinaBacilieri #AuthorInterview #WritingCommunity #DebutNovel #TheLastRefuge #Storytelling #MagicAndHope #ItalianHeritage #IndependentPublishing #LucidDreams #OvercomingAdversity Learn more about your ad choices. Visit megaphone.fm/adchoices

2nd time guest, Lucy Kelly, a marketing strategist for creative entrepreneurs, shares her journey from being a speech pathologist to discovering her passion for jewelry-making during a summer of self-improvement. Her business evolved from making and selling upcycled vintage jewelry to becoming a marketing strategist and coach, where she now manages both product sales and coaching, constantly reorganizing and automating processes to handle her growing responsibilities. Despite having efficient workflows for her product business, Lucy faces challenges in managing software tools and launching webinars, and is considering hiring an Online Business Manager (OBM) to ensure everything runs smoothly.In the latest part of the discussion, Lucy elaborates on her difficulties with various software tools and systems. She mentions her struggle with webinar platforms like Demio and Zoom, where she faces issues with bandwidth and integrations.Kassie, who is an OBM herself, suggests that Lucy might benefit from having someone oversee these systems, as switching between different tools like Kajabi, ConvertKit, and Thrivecart creates complications. She explains how having an OBM can help Lucy streamline her processes and ensure her systems work efficiently without her constant oversight.As the conversation progresses, Lucy acknowledges the need for an OBM to help manage her growing responsibilities, especially with her personal commitments and the inefficiency of spending time on technical issues.They discuss the benefits of having an OBM to oversee these processes, allowing Lucy to focus on her core strengths and business growth. Lucy concludes by outlining her upcoming offers, including the Marketing School for Makers and coaching services for scaling successful handmade businesses, leveraging her expertise in Facebook ads and customer behavior.Join Lucy's FB GroupFind Lucy on YouTube!Find Lucy on Pinterest!Find Lucy on FB!Find Lucy on IG!Start and Grow a Handmade Business | Bloom by bel monili

Lindsey Carnett, CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated (HAI), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning anniversary projects. Tune in now on EventUp! The Anniversary Collective ℠ is a unique consortium of specialists uniting to guide organizations in celebrating their key milestones in a truly impactful manner and creating an immersive and memorable experience that will captivate attendees and pay tribute to a company's remarkable achievements. About the guests: Lindsey Carnett is the CEO and President of Marketing Maven, named to the 2017 and 2018 Inc. 5000 List of Fastest Growing Companies in America. In 2016, Marketing Maven was named to the Entrepreneur 360 list of Most Entrepreneurial Companies in America. With bicoastal operations, our clients are in the health, nutrition, hospitality, beauty, fashion, lifestyle, and consumer categories. Marketing Maven is a lifestyle and consumer marketing agency specializing in international and domestic Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, Event PR, and Spanish Media. Our team pitches and books media coverage on national TV, radio, newspaper, magazine and online. Additional services include media tours, media training, byline articles, SEO press releases, nationally recognized PR stunts, booking speaking opportunities and tradeshow support. Marketing Maven At HAI, Megan Anderson manages the Content and Digital Storytelling service line. Her past work as a historian, researcher, writer, content developer, and project manager informs her approach to her position as director. She works with clients to understand their current and future needs. History takes many forms. With that in mind, she helps clients articulate an actionable need—whether they want to tell the history of their organization, create compelling museum exhibits, or use historical content to help promote traditional or new forms of business. She thrives on building valuable relationships with colleagues and clients—she's the office mom. Her interests range from Japanese kabuki theater to nineteenth-century medical history (and everything in between). At HAI, her past work includes exhibit, website, and interactive development; in-depth historical research; oral history projects; multimedia research and acquisition; custom map design; research and development of educational supplements; and management and research for environmental litigation. History Associates Incorporated (HAI) "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠. Follow us!Find us on ⁠LinkedIn, ⁠⁠EventUp Podcast LinkedIn⁠ and ⁠Instagram

Send us a Text Message.Ever wondered how a speech therapist pivots to become a content marketing maven? Sarah Weiss joins us to share her remarkable transformation from therapy sessions to TikTok trends, offering insider scoop on her journey peppered with adaptable strategies and real-time coaching insights. Sarah's passion for accessible and authentic mentorship shines through as she discusses her pivot from niche podcast listener to a global business guide, emphasizing the value of proper pricing that doesn't compromise client's financial health.Change is not just inevitable; it's the lifeblood of a thriving business. Throughout this episode, we navigate the tumultuous waters of digital marketing, exploring the implications of a potential TikTok ban and the paramount importance of content creation skills that transcend platforms. I recount my own strategy shifts and the resilience of a fitness industry client who had to rethink their approach to marketing, offering a testament to the power of adaptability in the face of change.Lastly, this dialogue with Sarah is a rallying cry for action over perfection. We delve into the liberating philosophy of launching ideas when they're 'good enough,' embracing the learning curve that comes from audience feedback. The episode culminates with the empowering reminder that progress is not a final destination but a journey marked by continuous growth and improvement—a message that resonates with entrepreneurs at every stage.Connect with Sarah:www.instagram.com/onbrandbysarah/www.tiktok.com/@onbrandbysarahwww.youtube.com/@onbrandbysarahThe Cozy Content Corner Podcast Sarah's Digital ProductsJoin The Cozy Content Corner MembershipWaitlist: VIP Weekend Get 30 videos done in a weekend!Get the FREE Private Podcast The Social Media Sales Funnel for Coaches and Service ProvidersBuild community & make money online without paid ads!Thank you for being a part of the Soulpreneur Scaling Stories community!LET'S CONNECT✨ Download The Secrets to Soulful Scaling Private Podcast Here

In this episode of the Casey Cease Show, meet Liana Ling, a former litigation and corporate lawyer who turned her career around to become a marketing maven and the owner of a leading advertising agency. Discover how Liana's journey from the courtroom to the marketing world unfolded, her passion for escape rooms, and her insights into making grown men cry. Liana also shares valuable lessons from her transition and how it led to her success in digital advertising. Tune in for an inspiring story of transformation and expertise in marketing and advertising.

Hear how to answer the question: Why should your customers care? I always say, in my coaching or our leadership academies or my workshops, the more ideas you have, the more likely you will have big ones. And they come at the intersections. Big ideas are actually already in your head waiting for those a-ha moments where you might say, Wow, I'm onto something. My podcast guest today can help you do just that. Fran Biderman-Gross is going to help you see yourself through a fresh lens, feel differently about what you're doing and why, and think about how to make some changes. We know that change is painful and we don't always like it, but often it's necessary to get where we want to go. Listen, learn, and share. Watch and listen to our conversation here Key takeaways from today: Buyers are informed. They have access to information in record speed and record time. Informed buyers need a reason to believe. Then you must make the emotional connection to why your product matters to them. Today, purchases have to be meaningful. People crave emotional connection. It is no different with services and products. Consumers are demanding it. They are voting with their dollars and demanding it. Why is the world a better place with what you are offering your customers? You fundamentally must understand who your customers are and what they want, what matters to them. How to connect with Fran You can reach out to Fran on LinkedIn, Facebook, Instagram and her website Advantages.net. You can also email her at getnoticed@advantages.net. and check out her book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit Want a deeper dive into how to market for success? We recommend these as a starting point:  Mark Schaefer—Are You Ready For The Marketing Rebellion? Patrick Van Gorder—Ready For The Right Data-Driven Digital Marketing Strategy To Expand Your Business? Melissa Copeland—Want Your Business To Be Successful? Start With A Great Customer Experience Aviva Ajmera—First Get That Great Strategy. Then Tackle How To Get It Done! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon. I'm your podcast host, and as you know, my job is to help you see, feel and think in new ways. I go looking for interesting people who are going to help me do that. Today is a day when we're all on the brink. We don't know if we're going to soar or fall, but the ladder is there for us to climb. But sometimes we need new ideas. We need to fill our head. Remember, the more ideas you have, the more likely you will have big ones. And they come at the intersections. So as you listen to our podcast, things are going to come your way and you're going to say, That's a big idea. It's actually sitting in your head waiting for it to happen, but I'm happy to share. So I have a wonderful woman here today to help you do just that. She's going to help you see yourself through a fresh lens, feel differently about what you're doing and why, and think about how to make some changes because change is painful and we don't always like it. Fran Biderman-Gross is our guest today. A little bit about Fran. She is here smiling at you, and she is going to smile through her whole time together because she is just a very happy, wonderful woman with lots to share with you. Fran Biderman-Gross is the founder and CEO of Advantages, an award winning branding and marketing agency and among The Fortune 500 Best Places for Entrepreneurs. I'm going to let her tell you exactly what that is. The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational purpose, values, and story. And Fran is just full of ideas for us today. She also is a podcast host for Drive Profit with Purpose, where she speaks with business leaders about the importance of purpose. And, you know, purpose-driven organizations are doing better than those without a purpose. And she's co-author of How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which I have a hunch is hers and could be yours. So this is a book focused on the leverage of three keys of purpose, values, and story so that you can grow and scale profitably and make a difference. Fran, thank you for joining me today. Fran Biderman-Gross: Thank you for having me today. What a meaningful intro. What a great way to set up somebody's mindset in how they should receive every single episode. I'm very grateful to be here. Thank you. Andi Simon: Well, and we are as well because your ideas are fresh. And I haven't had anyone who's a marketing maven in a long time and there's a push now to rethink what we do in the world of communications, storytelling, marketing, whatever those words now mean in a world where it's not a newspaper ad or even what do you do with a press release? It's really sort of like, what are we doing? But tell the listener about who is Fran. Let's really set the stage around your own journey because it sets the context for what you're doing and how you're helping your clients and your staff. Please, Fran. Fran Biderman-Gross: So what can I tell you that's interesting about Fran? I'm a very curious, purposeful, intentional, resourceful human who really loves people. I say that because it's true. While I can be labeled an eternal optimist, just ask my team, I'm always looking for the good in everything. Innately, I really appreciate when others are in that spotlight moment and they're shining, or they set a goal and they accomplish it. I'm really there with them, enjoying not only the journey, but reveling in the success of whatever that is. And while that might seem broad, I've definitely chosen my path in helping others really stand out and understand how they build emotional connections with the people who give them the most fulfillment. So, getting clear on what I call the three keys: your purpose, your values, and your story and the way that you tell it, and there's just so much that's so complicated when we talk about branding and marketing that I just wanted to make it simple but not easy. So it's simple to understand that the concept of a minimum viable brand is very much based on what you believe in, why you exist in the world, and how you bring that to the organization you lead. And if we could just get clear on that, it's simple, just not easy to articulate. It sets such a strong foundation for everything that you're going to do. So in terms of me, I'm just on this journey to help as many people as I can, which is really why the book came about. And, you know, I have a limited, finite amount of time and hours that I could teach a workshop, teach or speak or work with clients. So the book and the podcast are an extension of me having those great conversations so that people can further think about what their purpose, value, and story are, what their three keys are, and how to have tips and tricks to apply it to unravel this mystery of marketing. And what is branding and why is it important? And all of those complicated questions. Andi Simon: The question: you didn't just jump in and know those things. Were there some catalytic moments that took what you were doing and gave it in moments? Well, when you go whoosh and you go, that's what it's about. Is there something you might be able to share? Fran Biderman-Gross: I think there's a couple of light bulb moments, if you will. I think the first time I met Simon Sinek was back in 2004, when he had just discovered the Golden Circle, maybe it was 2003. He had spoken to the entrepreneurs' organization we were at, a little marketing gathering, talking to strategists, colleagues, if you will. And I was really intrigued. And they had asked us to bring some of our best design work, and I did, and I got there early and I placed it on the corner of the table. I was hoping I would stand out and get his attention. Everybody always likes to be called out by the teacher and given some accolades. Who would ever not want that? And I placed this incredibly, very proud, designed piece of collateral on the corner of the table. And wouldn't you know, it caught his eye and he lifted it up in the middle of his chat and he said, This is beautifully designed and it's great quality, and it looks like everybody else and it sounds like everybody else. And I'm like, how do I leave? You just embarrassed me in front of about 80 to 100 people. I'm like the Marketing Maven in there. I'm like the printing princess, the girl who gets everybody noticed. And my stuff is like everybody else, does he know me? So at first I was embarrassed and sunk in my chair. I literally sunk in my chair and I wanted to leave, but I resisted that urge. It desperately took every ounce of fight in me to do that. I waited in line to kind of really unpack what he meant, because I really needed to get over myself and try to learn from something. And then he just set me off on a path of, this is beautifully designed, but how does it speak to me and how does it create a connection versus what you're selling and what you're advertising on this piece? And how do I actually use it as a tool to build, to create, to activate curiosity or to spark a connection in that way? And that set off a very deep relationship for a very long time, although I dug my heels in and didn't want to join.  But I really wanted to further develop the concept of understanding how we start with Why. Hence we got the three keys, which became the technique and the approach that we approach every person, whether you're a solopreneur, to do personal branding and take that into an organization. And how do I work in an M&A structure and how do I bring people together and how do I help serial entrepreneurs own multiple businesses because they really have one vision in multiple missions. And how does that stack, how do they shift their story point, as I would describe it, to serve them, whether they're in front of you VC raising money or fundraising in a nonprofit or looking for more customers to get into the funnel or further down the funnel. And it has really become evident that many may not disagree and many, I hope, don't. I don't know what I just said, but I hope they don't disagree. And I'm happy to welcome the conversations if they do. But people innately develop relationships with people they like, they trust, and have a connection with somewhere, and they feel it. And that's a biological thing. And how do we resolve that? And that has really been my quest: to resolve how your brain thinks but can't speak, and help you give it the word so it validates the feeling. And to me, that's marketing and branding all in one. And that's the job I have to do so that we build relationships with different nonprofits, with our donors, with our volunteers, with the people we serve from professional services or products and goods. So the level of the cost of the sale might influence if it's a bigger ticket. We have to think more. If it's a smaller ticket, we think less. But we build relationships with brands who stand for something that somehow are relatable to us. And even if we don't stop to think about it, when you do, you'll realize that you're developing a fan, a brand fan, as I would say, or an advocate for certain brands because of not only the product, but why they exist in the world where it is sometimes a little hard to find that connection. Andi Simon: It is interesting as I work with organizations, so we're corporate anthropologists, as I often share a little bit during our podcast, and we specialize in helping organizations change. Sometimes they want to and sometimes they hate to because the brain hates to change. It has an idea and a story in it, and that story is your illusion of everyday life. And you get up every day and you live that story whether it's true or not. There's no truth. What's interesting in what you're saying is that you then also surround yourself with things. And those things are a reflection of that illusionary story about who you are. You're always the hero in your story. You're always successful in the story. The problem is, there are always others outside of you, and whether it's you alone, or you as part of a club or a group, humans are herd animals and we like to belong. So with humans, you've got this wonderful opportunity to help them feel better, make their story stronger, especially in times that are fast changing. I don't know how many people have said, “I'll never use AI.” I said, “Well, it's already all over you, you know? You can't do anything without it.” “Quite frankly, I'll never use ChatGPT.” I love ChatGPT, but why do you deny the future? Because it is all around you. It's just not widely distributed yet. And that's asking people to help us rethink the work we're doing with our products and services. And I'm going to let you talk a little bit about how you now help companies and their products and services to rethink their purpose, maybe to retain their values and also to begin to think about that story and storytelling when the world that they're talking to is so fragmented. There are 250 million people with 250 million stories and channels to articulate on. And I don't know whether TikTok is good or not, but as my book came out, somebody I knew said, are you going to be on TikTok? There are as many people creating on TikTok as there are watching it. The world is wild, my friend. How do you help them go through the changes? Maybe there's a case study you can share, or if not, just help the audience think through the new because it's ready, willing and able to help you transform what you're doing for a new world. Your thoughts? Fran Biderman-Gross: So that is a jam-packed question. Andi Simon: Deliberately, I know. Fran Biderman-Gross: And a good one. The way that I'm going to begin to shape that answer is that in 2024, what you knew before doesn't really apply. But here's a lesson that I can say. Well, first let me explain what I mean. Buyers are informed. They have access to information in record speed and record time that we cannot argue, arguably the fastest, and will continue to get faster as we choose how we consume our media or our information. So I'm just going to use information for now, because there's a lot of things that we want to know on a daily basis, starting with the weather and the top news and what's going on with our clients. And we want bytes of information. So the buyers are informed. They have access to data and facts with a click of an Enter button. You ask a question and you will get an answer. Might not be accurate, but that doesn't matter. We won't debate that, but they have access to information, so there's no more dog and pony show. The dog and pony show is, Here I am. I can't beat my chest and go, “I'm louder and better stand out.” It has to be authentically who you are and why you exist. Why? Because in the last 15 years, I've had the honor of working and taking over my co-author's lifelong work that we had started working on together. I have literally proven that people are the complete reason why businesses who merge succeed. I digress back to the question. Informed buyers need a reason to believe. They need to make them. When they have that reason to believe, they then must make the emotional connection to why it matters to them. This is a fundamental change in the way that we communicate and are raising our children to communicate. It has to be meaningful. We used to talk about buying stuff, and I'll use this as a little bit of a team and family, you know, share. We used to buy things for each other and now we've learned, come the holidays and birthdays and celebratory days, it's not the stuff, it's the time and experience. They want to share things. They want to create memories to do things. Matter of fact, just before this, you were talking about the two weeks that you and your family secretly at the end of June get together. People crave emotional connection. It is no different with services and products. That's right. And they are demanding it. They are voting with their dollars and demanding it. So who's telling a better story? But it's not the better story, it's the meaningful story. How you uncover why you do what you do, why the world is a better place with your organization, is vital to communicate, to be able to attract the buyer the way the buyers buy. They demand to make an emotional connection even if they don't say it. They vote with their dollars. And if you really got into a focus group with them and trust me, we have done many, many of these, especially in the last couple of years, you really get the insights of the culmination of data that I'm telling you. People are buying emotionally, they are emotionally triggered. And the brands who are acting out and taking a stand… You've seen them. You've seen these examples. You've seen it with Nike. You have seen it with Ben and Jerry's, with our ice cream. And you have seen these organizations take a stand and you've seen good PR and bad PR and you've seen outrage and you've seen validation because there's something for everyone. There isn't just one thing for everyone. So how do you, audience members or listener, differentiate yourself in that way? Simple. Not easy. But here's the one thing that I can tell. You can't skip a step. Because when you skip a step, it doesn't work. We have learned time and time again, with client after client, when we rush through building a foundational brand. I'll just leave it as, when we skip the foundational steps, we miss something. We miss the opportunity to connect with the buyer. We miss the opportunity to understand the buyer. We miss the opportunity to understand where the buyer is, what the buyer is searching for. So we talk about marketing and attracting these things. But at the same time, let's put that all aside. We need to understand who you are and what they want, what matters to them. If you build your journey and you skip a step and you're missing information, it is just another reason for them to leave the funnel and not to go further. You know, I personally would rather attract, let's just say I was looking for an applicant. I had a new job position. I personally would much prefer, matter of fact, this was another moment. It's funny where my mind went here. I was at a networking event and it was all about recruitment and retention. This was a big hot button. How do we do that? Well, they opened this roundtable discussion and they're like, oh, well, our advertisement attracted 85 qualified people. But we got like 300 resumes. And when it got to my turn, I said, Who has time to look at 85 resumes? I'm hoping that only 12 people apply so that I can get further, deeper down into whether you are a good fit. Are you in the right place in your life, career, journey to be in this company, in this position, in this culture? Will you affect positive change? And that spun the conversation in a completely different way. Wait a minute, how do you just get 12 applicants? Then I went through the, Hey, it's dating. I'm not trying to sell you who we are, I'm actually trying to figure out who you are. And are you at the right stage with the right skills and the balance to fit this nucleus of an agency, of a family that we are. And are you the right fit? We can always train for skill, but at the same time, they need certain levels of skills, sometimes more advanced skills. And we just got into a whole discussion of, This is broken: writing an advertisement to sell your position is broken. And you know what? You're seeing it. Look what's going on with talent in the last three years. I mean, in my industry, the senior talent is either being laid off or exiting because they choose not to have a life like that anymore. They want remote work. They want freedom and flexibility. They want to affect positive change, not the way we did before. Work has changed, buyers have changed. Recruiting has changed. Is it a good fit? Are you at the right place in your career for this juncture? And it's just unbelievable. Andi Simon: I didn't mean to interrupt you. I want to follow your thoughts. As our listeners are thinking about their own, both their own journeys as well as those of their business and the products they're selling, I'd like to create a metaphor here, because what you're saying is that the people who work inside and the people who are our clients and their clients are really in a system, an ecosystem, and your staff can only do good jobs if the folks who you're working with align with the basic three value, you know, purpose, values, and story approach you have. But their clients have to be in alignment as well. So there's a long alignment thought, a visual, in my head. They often say that the words we use create the worlds that we live in. Humans are meaning makers. And so you're sharing with the audience the meaning that you give to both work and to the work you do in a very interesting and important way. It's not a job; you're part of this whole process that's aligning with the folks who we serve, to align with their folks. The thing that I'd like you to reflect on a little bit is, how do your clients get to know their clients better, whether it's a customer, if it's B2B, how do they serve them better? I've done enough focus groups in my life to never really want to do another one, but I'm an anthropologist and I love to observe and hang out and say, what do you do? My job is to listen to the conversations without judging them, and also without asking the people who are conversing, What does this really mean without listening to the stories they tell? Storytelling is actually the very best way to capture the reality that they're living. But how do you help your clients and your team better understand this changing world of buyers out there, and the channels with which they find solutions to whatever that problem is? Is that too big a question again, or is that something. Fran Biderman-Gross: It actually isn't. I start with, you can't skip a step. Everybody has the courage to take a step back and look at the journey. It starts with insight because ultimately, what matters to our clients is that we understand their clients. Agreed? Andi Simon: Agreed. Fran Biderman-Gross: Great. So I've got two sets of clients I'm serving. I can't serve one without the other. And in almost every case, almost every case, when clients come to us, they think they understand their clients. And we go through a process. To get to the right. I'm not saying they're wrong. I'm just saying we don't have the data to understand whether that is proof positive or reactive. That points me on the right journey when I think about the age old questions of, how do I hire an agency? Why do I need an agency? I start with helping me understand your business and where is it going? Because you're clear, your business objective dictates the marketing strategy and then resulting in the tactics we take. So when you think about what that is, I can't skip the brand component because it starts with who are you? What do you stand for? Why do you exist? How is the world with a better place with you in it? And at the other end of that is, why should my customers care? Give me a reason to believe or I go somewhere else.  And there's a lot of space between my hands right now. And if I had a bigger screen, I would give you more space. But you have to really not skip a step. So you have to get clear here. First, phase one: discovery, understanding your position and all the things I just listed. We could talk about the three keys. That is what I call the minimum viable brand. I like MVP things. Products and brands. So I've taken that and said, how can we make this affordable because everybody listening is going oh, redoing a brand. It takes six months and tons of money and six figures and I'm like, no it doesn't. No it doesn't. It doesn't. We've created a process inside of about 10 to 12 weeks, maybe slightly longer depending on scheduling. We can rectify this. We don't necessarily have to just create a gap analysis. We can actually create the analysis and fix things. So we actually have an actionable place to start. So in that discovery, of course, we're going to do all the things that you think about, right? The competitive analysis is aspirational, actually. What do my customers really want? What do I stand for? That gives me insights into what I call a brand foundation with your MVP. And the way I describe it is, like your brand is built on two layers. First the verbal, we get the verbal right? We can go to the visual and we can create translation so that the brain understands that there is a connection between them, the visual and the verbal. And then we put a good layer in there called a brand idea. What's the big idea or the zip code as we call it? What does that mean? That's how I begin to make a connection and start to put that in the world. And we go to unlock the second phase, usually three, sometimes four months, could be six if we need more data. It's always about data. Take about a couple of weeks to get whatever the campaign is up and running in real time. I don't have to do massive, big focus groups that take a long time anymore. I can just literally go into the market and start to see how people react to messaging. Andi Simon: That's true. Fran Biderman-Gross: In fact, I can even add a step. And do you know, I could probably spend three weeks doing message testing, literally message testing. If you are this type of demographic, how do you react to these things? And we can learn before we actually go to market. So three months is not a long time when you think of the longevity of your organization. Don't you want to get an audience message, audience message fit? Then you've got a strong brand that people are reacting to that have the criteria of your clients or like your clients. So then when you go into the market, you can begin to go, oh, can I talk to you, to my funnel? Can I direct you to my funnel? How do we nurture you? Where do sales come in? Everybody gets on the phone and goes, could you take over my LinkedIn? I need to get sales there. Could you help me explore TikTok because that's where I could sell direct now. And that's not the answer. The answer is, let's help me understand your business. The tactical solution has to be a result of a strategic decision that will then add value to the business. Andi Simon: You know, I always watch our time because a half hour or so is good for our listeners, but I don't want to cut us off yet. I have a couple of things to add to your wonderful understanding of how to build a business in this modern world that we're in. We were HubSpot partners for a number of years, and we really do love inbound marketing, and inbound marketing makes the assumption that it is less about what you're pushing out and a lot about what people are searching for. Google has created a whole new marketplace, and it isn't putting it on a shelf in a store. It's more, what are the words you're using to find a solution to something, to a problem. We come up on the first page of Google, thank you very much, because of the content marketing of a corporate anthropologist, a Blue Ocean Strategy expert. I can't compete with the book, but I can be an expert. I can do culture change in New York. I can do all kinds of words that get people to come and hire us, or at least find us and want to know more about us. That is a very neat way of understanding that. But it's going to go even faster and farther because the content is going to have to be relevant and change. And it isn't the channel of LinkedIn or Facebook or the website. I still like the website, I like the others, but I really love what search can do for you., but it means that we have to go backwards, outside in, instead of just inside out. Your thoughts, Fran. Fran Biderman-Gross: You need data to do that, right? The proof is in the data because design is always subjective. And what has happened today, again my opinion, people can disagree. Andi Simon: I agree, but they can disagree. Fran Biderman-Gross: Yeah, agencies are so fragmented and specialized that if you know you are searching for just a Google AdWords specialist, you should hire them. But what are you giving them to work on? Is that proven in a data point? Otherwise you are chasing an unproven theory. Andi Simon: Yeah. Fran Biderman-Gross: And yes, I caution the audience, listeners out there who have several different agencies who are employed right now and probably doing great work. The question is, is it the best work? Is it the work that actually is strategically tied to adding value to the company? I feel like I spend a lot of time talking about this because many don't realize how much is buried in a marketing budget that's actually allocated across a channel. That shouldn't necessarily be. And some things should be. So like, right-sizing all of that and then trying to understand the return on investment. I think this is really the bug for me. When you look at very large agencies and very large companies, they have spreadsheet after spreadsheet and depth and depth and depth. They understand their acquisition costs, their lead generation costs. They understand all of these things. And it's a behemoth of effort to put together, to be able to actually get that. But I really believe that small- to medium-sized companies deserve to do marketing right. And that's the agency model that I have brought to this market for those who understand and want to do strategic marketing. I have an all-in-one solution. So there's no finger pointing. We didn't get the return. Why? Oh, the odd word guy. Oh the content person. Oh, this. Oh, that. It's not that. We have to put it all together under the umbrella and under that you start with the business objective, the marketing strategic plan with the tactical execution. If that execution on that budget doesn't add value, you shouldn't do it, myself included. You shouldn't do it. Hope I answered the question. I got off on a tangent, but there's so much wrong with things today. And we think, as business owners, myself included, we think we're experts at everything and we're not. Everything is so much more confusing these days. Andi Simon: But let's pause because I would rather us pause here, perhaps have you come back in a short time and take the conversation to the next stage, because I think that the times are fast changing. I was reading about Lenovo putting AI into their PCs to better know you, so that they can manage your virtual assistant and know when your calendar is. It would say, “Good morning, it's time for you to get up, and these are the three things you're going to do today.” Oh my goodness. I do think, though, that the listeners as well as us who are in the industry of helping, you're helping companies develop their business, build them, build your staff, so they have purpose. It is not inconsequential. It is very meaningful. And humans are meaning makers. We decide with our eyes and our heart, not our head. The head sort of justifies it. When you understand the human being, then all of what Fran has been saying today takes on a, What do you do with it? You know, I get it. I understand humans. Now, what do I do to build a business that will thrive in fast changing times? And I'll tell you, it's a good time to pause, step back and think about that question. What is it you are doing? Is it more of the same? Maybe cheaper? Are you beginning to really understand the data about your clients and your customers and where they're going? I find this all the time that my first book, On the Brink: A Fresh Lens to Take Your Business to New Heights, about which this podcast was named, was about seven of our clients who had gotten stuck or stalled, and they didn't see what was right in front of them. And I must tell you, whether it's a focus group or it's an anthropologist, it's a mindset on the client side to say, oh, that's what you're seeing. Because if they don't see it, it has no meaning at all. I can't tell you how many times I bring back what I saw. And they say, well, that's not true. I said, okay, come look with me. And then they go and they hang out and they listen and they say, oh, that's what you heard. I said, yes, but that's what they're saying. And so it's a time to rethink how you think about your business and how you're running it. And Fran is giving you some really good insights today. Why don't you tell a little bit more about the Advantages company so that we don't leave the audience thinking, oh, how do I find her? And what do I do if I need her? Tell me about your company. Fran Biderman-Gross: Absolutely. I'd be happy to: Advantages.net is how you can find us. I'll throw that into the chat. And we are a purpose-driven agency that does marketing so that you can focus on the things that you are meant to focus on. What does that mean? It means that we're an agency, a strategic-driven agency that has all the capability or a hybrid of capability to work with the vendors. You have to ensure that we bring value to the budget that is spent, so that is meaningful to the business. Now, technically we're strategists. We're designers or writers. We're directors. And everything in between. So that what you see on the inside matches what you see on the outside. Andi Simon: But your purpose is how to assemble those tactical and practical things into a strategy to help our clients. These are the same words that we use: see, feel and think in new ways so they can grow. And I think it is very exciting to share what you do and how you do it, because it is a way of lifting us up off the brink. If you want to soar, then maybe you need to rethink the way you're telling your story, even what it is, and how you're beginning to push it out. So let's wrap up. Fran's information will be, of course, on the podcast blog that we put on SimonAssociates.net. You can find it there and we push it out when it comes out. But it's been an absolute pleasure to have an opportunity to share with you what Fran Biderman-Gross does and what advantages her company can offer if you're thinking about how to rethink your own company and where it's going and how to get there. I'm going to wrap with a little push on my new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. It's a great book. It's got 500+ wisdoms of 102 women, each of whom wants to elevate and celebrate women in business. And what's so exciting about it is that people turn a page and change their lives. And I know that sounds interesting, but we actually had a woman write about it on LinkedIn: “I was starting 2024 and I was reading the book, and it inspired me to rethink my year.” And I had a client who was a wonderful client, and she had yellow marked the whole book, and she said, “Wow, I'm going to change the way I'm running my business.” How can a book do that? Simple and easy. It's a wonderful way to do it. You can find Women Mean Business on Amazon or Barnes and Noble or your local bookseller. And don't forget to look at the website WomenMeanBusinessBook.Com to tell you more about the authors, the origin of the book, the 500 wisdoms, and the 102 wonderful people inside. So thank you, Fran, for being with us today. It's been a pleasure. Thank you, all of you who come and send us great ideas and bring us wonderful people to share and share the website and the podcast so we can all share our wisdom. We love to help others grow. Bye bye now. Have a wonderful day. Remember my wisdom: Take your observations, turn them into innovations, and boy what you can see. Bye bye now.     WOMEN MEAN BUSINESS® is a registered trademark of the National Association of Women Business Owners® (NAWBO)

In this episode of The Job Hunting Podcast, I had the pleasure of speaking with Mark Mears, a renowned branding expert with extensive experience working with major brands like McDonald's and Frito-Lay. Mark shared invaluable insights from his corporate experience that we can adapt to develop our professional brand and leadership style. We also discuss one of Mark's great passions: The significance of creating a fulfilling workplace.Read the full Blog on the Website Join 5,000+ Readers of The Job Hunting Newsletter: Subscribe NowLear More About Renata's career coaching and courses Timestamps to guide your listening:01:40 Mark Mears Story From Law School Aspirations to Marketing Maven 04:00 The Epiphany: A New Direction in Branding 06:20 The LEAF Model: Leadership, Engagement, Accountability, and Fulfilment 08:56 Navigating the New World of Work: Purpose and Belonging 11:16 The Purposeful Growth Revolution: Changing the Workplace Paradigm 18:41 Personal Branding: Overcoming Myths and Embracing Growth 26:58 Finding Purpose in Every Job: A New Perspective 31:17 Overcoming Fear, Uncertainty, and Doubt 34:53 Embracing Courage Over Confidence 35:35 Strategies for Successful Career Transitions 40:20 Navigating Senior Level Interviews 43:32 Building a Strong Personal Brand 49:20 The Purposeful Growth Revolution 51:34 Creating a Living Legacy in the Workplace 55:36 Conclusion: The Importance of Purposeful Leadership Links mentioned in this episode:Mark's LinkedIn ProfileTake the Purposeful Growth Self-AssessmentMark's BookAbout the host, Renata BernardeHello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. Watch the Episodes on YouTubeFollow Renata on Social Media:LinkedInInstagramFacebook

Talking Women's Health and Fitness with the Curvy Girl Trainer, Lacee Green. Lindsey Carnett, shares her journey to becoming the Marketing Maven. Local Events & more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alynettework/message Support this podcast: https://podcasters.spotify.com/pod/show/alynettework/support

Five books every marketer must read! Host Michelle Thames shares the five best books she's read to become a top marketer in her industry. Tune in for the full list.--Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

Dive into an extraordinary episode of The Shrimp Tank Podcast where the worlds of soccer, marketing, and leadership collide to offer you unparalleled insights and strategies for success.In this episode, we celebrate the indomitable spirit of soccer and how it shapes leaders in the marketing world. Lindsey Carnett, CEO of Marketing Maven, shares her journey from the soccer field to the forefront of marketing innovation, unveiling the secrets behind the Marketing Maven method and how it's revolutionizing the way businesses connect with their audience. Discover how a blend of market research and influencer marketing campaigns can open new revenue streams and why understanding your customer personas is more crucial than ever.But it's not all business. We explore the essence of sportsmanship and how the lessons learned from athletics—such as perseverance, strategy, and teamwork—are invaluable in navigating the challenges of leadership and entrepreneurship. Whether it's the discipline of soccer or the precision of golf, the parallels between sports and business are endless and enlightening.Amid discussions on the impact of AI, the power of podcasts in brand building, and navigating business through a pandemic, this episode is packed with actionable advice, heartfelt stories, and thought-provoking insights. From the Hot or Not segment that dissects the latest in business trends to the Plead the Fifth segment revealing candid entrepreneurial experiences, this episode is more than a podcast—it's a playbook for anyone looking to score big in business and life.Tune in now to be inspired, informed, and ready to take your game to the next level. Whether you're a budding entrepreneur, a marketing maven, or a soccer enthusiast, there's something in this episode for you. Let's kick off the journey to success, together.Website: https://www.marketingmaven.com/ LinkedIn: https://www.linkedin.com/in/lindseycarnett/For more info, visit http://www.shrimptankpodcast.com/seattle/Check us out on Facebook: https://www.facebook.com/theshrimptankFollow us on Twitter: https://twitter.com/theshrimptank?lang=enCheck out Seattle on LinkedIn: https://www.linkedin.com/showcase/shrimp-tank-episodes---seattle/

In this empowering episode of “Raw and Real Entrepreneurship,” join Susan Sly as she delves into the candid and inspiring story of Ashley Stanford, the co-founder of Ice Cream Social and a digital marketing freelancer. Discover the raw and real truth about entrepreneurial depression, a challenge that Ashley has bravely faced and overcome. This episode offers a deep dive into the world of problem-solving and resilience, showcasing how Ashley's journey from a small-town girl with big dreams in Ohio to a successful entrepreneur in Southern California is a testament to the power of determination and learning. Whether you're struggling with your own entrepreneurial journey or seeking inspiration to learn and grow, this episode is a must-listen. Tune in to hear Ashley's invaluable insights and learn how you, too, can overcome obstacles and achieve anything you set your mind to.   About Ashley Stanford: Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert, boasts over 15 years of diverse experience in the digital marketing realm. Specializing in crafting strategic marketing plans and optimizing tactics for enhanced client performance, her expertise spans the Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley serves as the EVP of Client Strategy at TicketSocket and is the Vice President and Co-Founder of Ice Cream Social—a widget facilitating word-of-mouth marketing and collecting valuable first-party data for websites and checkout flows. Ice Cream Social is supported by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. Ashley's comprehensive background includes roles across customer acquisition, email, search, and content marketing, solidifying her as a trusted authority in the field.   Connect With Ashley: LinkedIn @ashcline Facebook @AshNCline X @AshleyCline Website https://ashleyncline.com/ Website https://icecreamsocial.io/   About Susan Sly: Susan Sly is a Tech Co-founder, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: X @Susanslylive X  @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/   Join Susan's Insider's List   https://susansly.com/insider/    

On this episode of the Girl Powerful Podcast sponsored by Babbel, Tedi and Sonya Serge welcome the director of brand marketing for the organic skincare brand OGEE, Taylor Audette. Tedi, Sonya, and Taylor discuss the love for organic living, the organic beauty industry, sticking to your standards, working with your consumers, and more! 2:00 Where did Taylor Audette's love for organic living come from? 9:58 Non-negotiables starting a brand. 14:50 Finding the right brands and customers. 17:29 Educating the consumers. 27:20 How does OGEE stand out? 30:55 Who are the OGEE O.G's? 36:57 Blocking out the haters. 39:35 What makes you feel the most alive? Available for download on iTunes, Spotify and Stitcher. Girl Powerful Podcast with Sonya and Tedi Serge. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, your host Brittany is joined by Dr. Shade Adu, an extraordinary educator, entrepreneur, and global powerhouse. Driven by a passion for making a profound impact on education, Dr. Shade shares her incredible journey from being an educator in the U.S. to becoming the first Black woman to teach in a remote region of Kazakhstan. She also reveals to Brittany the various challenges she faced, the doors she opened, and the powerful mindset shifts that propelled her into entrepreneurship upon returning home.Dr. Shade Adu's expertise lies in digital branding and marketing, where she has consistently shared invaluable insights and strategies, aiding leaders and organizations in flourishing within today's ever-evolving landscape. Moreover, she now helps leaders and aspiring ones develop their leadership prowess.Delving into Dr. Shade's transition to entrepreneurship, Brittany uncovers her valuable insights for leaders aspiring to elevate their personal brand. From mindset shifts to navigating challenges, this powerful conversation provides the wisdom that transcends industries. Indeed, Dr. Shade's authenticity and resilience shine through, inspiring us to embrace their unique career journeys and rise to their highest selves. Tune in. KEY POINTS - How past challenges can be a powerful tool for personal and professional development- The importance of being surrounded by a supportive community and mentors- The transformative impact of mentorship and coaching- Dr. Shade's insights on one's embracing imperfections and unique career journey- On leadership development, mindset shifts, and personal branding- Dr. Shade's perspective on the essence of thriving- The pivotal role of trusting one's instincts, embracing opportunities, owning your powerQUOTABLES "Thriving means you're operating in your highest level self... secure in your mind, your body, in your soul, and in your bank account." - Dr. Shade Adu"You have the strength, the patience, the passion, and the brilliance to reach for your next level and to seize it." - Brittany ColeGUEST INFORMATIONShade AduWebsite | Shade AduIG | @heydrshadeLinkedIn | @shadeyadu Get the Own Your Power Checklist, the ultimate guide to helping you own your personal power to drive as a leader.Love what you're hearing? Follow Brittany Cole & The Career Thrivers Podcast to share the love!Work with Brittany at Career Thrivers IG | @CareerThriversBrittany Cole IG | @BrittanyNCole LinkedIn | @BrittanyNCole Career Thrivers produced by EPYC Media Network

"Provide good value. If you do that, you will find success."In this Profit First for REI podcast episode, we interviewed Bob McIntosh. He is an expert in the marketing space, particularly in online marketing.Know more about marketing, internet marketing space, and providing value to find success. If you have trouble making money, this episode is for you!Enjoy the show!Key Takeaways:[00:49] Introducing Bob McIntosh[01:58] Why Marketing?[03:37] Internet marketing then and now[09:30] Are you utilizing all available tools to their top performance?[11:04] More time than money, more money than time[16:01] Bob's advice for those starting in their real estate journey[22:37] Connect with Bob McIntoshQuotes:[06:03] "If I look across time, the thing that always works the best just provides good value... if you do that, regardless of what changes in the technology went today, you will gonna find success."[11:05] "Every single form of marketing requires one of two things and sometimes both, either time or money. Sometimes it takes both."[14:55] "If you find something that works, just dial up the volume until it doesn't work anymore."Connect with Bob:Website: https://go3dc.com/bobmcintosh/ Tired of living deal to deal? If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. - David

Are you ready to transition your side hustle into a main hustle, but uncertain of how to do so? Enter Chris Knudson, marketing maven, former CMO of Purple Mattress, and author of Trust Me, I'm a Consultant. Through amusing and enlightening stories, Chris takes listeners on a journey through his book, detailing how it can serve as a roadmap for navigating the shift from being an employee to self-employment.We also traverse the fascinating realm of the $15 billion mattress industry, examining the intriguing link between mattress sales and self-employment. Gain insights into the differences between memory foam and purple mattresses and the vital role of good sleep for entrepreneurs. We then touch on the disturbing trends of management crisis, frequent job changes, and the growing appeal of self-employment. As our conversation develops, we tackle topics like best practices for entrepreneur management, the worth of an MBA for entrepreneurs, the role of marketing in business and education, and the essentials of consulting agreements. Hear Chris's valuable insights on how MBA programs may benefit entrepreneurs and the pivotal role of mentorship. Wrapping up the episode, Chris shares his knowledge on the skills required to be a successful independent consultant, emphasizing to listeners the importance of selling their value rather than their time. Don't miss out on this enlightening episode packed with real-world tales and actionable advice to help leap into self-employment.As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts. The Founder HubThe Founder Hub goes behind the scenes of founders & their start up journey...Listen on: Apple Podcasts Spotify X-Health.show - meet the future of healthcareKill your pain once& for all, program human cells to cure cancer, mitigate dementia & moreListen on: Apple Podcasts SpotifyBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to Side Hustle City and join our Community on Facebook

Send us a Text Message.What if you could peer into the future of social media and tap into the resources of a seasoned digital marketing maven? Today, we're in for a treat as we have the opportunity to do just that with our esteemed guest, Mandy Hoskinson. Based in Los Angeles, Mandy wears multiple hats as a visual artist, a digital marketer, and the proud founder of her own boutique marketing agency. Mandy invites us into her world, shedding light on her journey from leading projects at UCLA to carving her niche in the digital marketing industry. Her unique approach to leadership, which involves actively removing obstacles and focusing on team welfare, is truly inspiring.Mandy shares her perspective on the future of social media, emphasizing the importance of embracing new technologies as an early adopter. She believes in the power of tech stack sharing and the potential of AI tools in marketing. From her experience, Mandy gives us a glimpse into the benefits of CEO social accounts and how they can be optimized for positivity and vulnerability, particularly on platforms like LinkedIn. We round off this discussion of digital trends with Mandy's insights on how creative practices can be used in tools like Google Sheets for personal growth.In the final stretch of our conversation, Mandy opens up about her personal journey and the transformative power of honesty. She underscores the significance of learning from mentors, defending your team, and the importance of reading and personal creative practice. Mandy's story is a testament to the potential for success in both digital marketing and creative pursuits and serves as a valuable guide for all aspiring leaders in the digital world. Tune in for an episode filled with wisdom, insights, and a generous dose of inspiration from Mandy Hoskinson.Connect with Mandy on LinkedIn at https://www.linkedin.com/in/amandahoskinson/Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential for increased visibility, cost savings, and improved click-through rates.Shifting focus, the two experts discuss the essence of a data-driven approach in guiding buyer decisions. Zoe elaborates on how you can leverage varied data sources, like search data and win-loss interviews, to address buyer needs and stand out in a competitive market.Lastly, personal narratives unfold as Zoe recounts her transition from publishing to marketing, emphasizing team alignment in today's digital realm. Steve underscores the importance of effective messaging and the challenges businesses encounter in establishing clear priorities.Connect with Zoe Kazmierski and Steve Goldhaber on LinkedIn. 

Each week I  recap the implementable ideas from this week's full-length podcast.  Consider me the accountability partner you didn't ask for, but always needed! Here are the Action Items to Tuesday's podcast: Supercharge Your Marketing Efforts: Insights and Strategies from Marketing Maven Robyn Crane---------------LINKS FROM THIS EPISODE: Book mentioned in this episode: The Road Less Stupid by Keith CunnighamGrab Robyn's 7-Step Marketing Plan here!Connect with Robyn on LinkedInCheck out her Position Yourself for Profits event here!Episodes Mentioned:#8: Elevate Your Elevator Pitch - Here on iTunes#10: How to Create a Laser-Focused Marketing Message that Speaks Directly to Your Ideal Client Avatar- Here on iTunesSuccessful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!Connect with Libby on LinkedIn Here!Curious about what all is involved in the Efficient Advisor's group coaching program? Get on the Systems to Scale Group Coaching & Mastermind Waitlist Here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

Get ready to transform your prospecting efforts as I sit down with Robyn Crane, a marketing dynamo known for her successful strategies. Robyn shares her five-step Revenue Accelerator System and her unique approach to ‘cloning your ideal client'. This episode is all about maximizing your marketing reach and doing money-making activities that turn into ACTUAL revenue. Take a virtual walk with us through Robyn's  journey, which began with a moment of self-realization at a Tony Robbins event, and how it moulded her outlook towards business growth in her own advisory business. Robyn walks us through her Revenue Accelerator System and shares the 5 Ms to make your marketing way more effective. You do not want to miss this episode!------------------------------------------LINKS FOR THIS EPISODE: Book mentioned in this episode: The Road Less Stupid by Keith Cunnigham Grab Robyn's 7-Step Marketing Plan here! Connect with Robyn on LinkedIn Check out her Position Yourself for Profits event here! Episodes Mentioned: #8: Elevate Your Elevator Pitch - Here on iTunes#10: How to Create a Laser-Focused Marketing Message that Speaks Directly to Your Ideal Client Avatar- Here on iTunes Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!Connect with Libby on LinkedIn Here!Curious about what all is involved in the Efficient Advisor's group coaching program? Get on the Systems to Scale Group Coaching & Mastermind Waitlist Here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo.Where to find ALIZA LICHTWebsites: alizalicht.comTwitter: @AlizaLichtInstagram: @alizalichtxoLinkedIn: ALIZA LICHTTiktok: alizalichtxoAmazon: On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. SPONSORThis episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS“I love Natasha and the Fascinating Entrepreneurs Podcast!”

In this captivating episode, join us as we sit down with Ava Yuergens, an extraordinary individual who began her real estate empire at the age of 15 and now runs a thriving digital marketing business. Get ready to be inspired as we delve into her remarkable journey and explore the untapped potential within all of us. Together, we uncover the notion of permission and its impact on our pursuit of dreams, challenging conventional beliefs along the way. Don't miss this empowering conversation as we unlock the secrets to success and discover how Ava is aiming to become a billionaire. Learn more about your ad choices. Visit megaphone.fm/adchoices

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My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. The agency specializes in international and domestic public relations, social media, reputation management, direct response marketing, and more. Marketing Maven has been recognized as one of the Most Entrepreneurial Companies and Fastest Growing Companies in America. They work with clients in various industries, including health, nutrition, hospitality, beauty, fashion, and consumer goods. The agency secures media coverage on national TV, radio, print, and online platforms, while also offering additional services such as media training, crisis communications, event marketing, and Hispanic marketing. Lindsey has received numerous accolades and has been featured in Forbes and other media outlets. She is actively involved in community organizations, including serving on the Board of Directors for Women in Sports in Events and the National Association of Women Business Owners (NAWBO) Los Angeles Chapter. Lindsey is a former NCAA captain of the California Lutheran University women's soccer team and enjoys outdoor activities in her spare time. Social and Website: Linkedin: https://www.linkedin.com/in/lindseycarnett/ Website: https://www.marketingmaven.com/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz… #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools  #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan  #mentorpodcast #educationalpodcast

In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.

Join Jeremy Thone in this exciting episode of 3PL Live as he interviews entrepreneur Adam Robinson, CEO of The Robinson Agency, who shares his remarkable journey from a zero-employee startup to a thriving organization with 12 employees within two years. In addition to insights on the power of storytelling frameworks, the conversation explores how the emergence of generative AI is shaping the future of marketing. Discover the importance of understanding your target audience and how to identify the problems you aim to solve. This engaging discussion is a must-listen for any marketer looking to enhance their skills and insights in today's fast-changing market. 3PL Systems Team

Episode 175  Sponsored by Ron Rubin Winery  Episode 175 | Rebecca Germolus, Wine Marketing Maven, Writer for Along the Wine Road Blog Wine of the Day: Pedroncelli 2021 Rosé Podcast Sponsor: Ron Rubin Winery 1:15  Along the Wine Road Blog - Rebecca is the Author 2:55 Rebecca does marketing and writing for wineries in addition to our blog! 8:57 We learn Rebecca's story about how she went from Library Science to Wine. 12:38 Pedroncelli Winery Shout-out! 13:34 Along the Wine Road topics vary - from history stories to learning about how to plan your trip to visit Sonoma County. 14:20 Making Restaurant Wine lists- a fun job, but challenging! 16:08 Tasting notes are divisive, but she believes that they're necessary! 19:56 Wine tasting and and conveying the different notes isn't easy. 20:31 Fast Five - Tiann Lordan Hartford Family Winery - Braaibroodjie  - grilled sandwich 24:31 Tasting notes take a lot of time and energy, but without them Wineries are missing out on great sales opportunities. 26:05 When Rebecca helps someone plan a trip (and she uses the Wine Road website to find the kind of wine that they like) she looks for the wineries that offer the most information 29:26 Rebecca wants everyone to know that Sonoma County is the Disneyland of Wine! (Or the Tilt-a-Whirl) 29:58 Appointment only is no more! (Mostly) Walk-ins Welcome! There are about 60 wineries that belong to the Wine Road that are happy to welcome you 31:16  Wine Road Insider! Check this out on https://www.wineroad.com/insider-perks-privileges/ Fast Five - Tiann Lordan from Hartford Family Winery - Braaibroodjie Ingredients: 1. Bread (sourdough is yummy) 2. Chutney - peach is best :) 3. Tomato  4. Cheese  5. Onions  Instructions: Slather bread with chutney, slice tomatoes, onion and cheese, put on bread. Have a fire, let it burn out, put it on a griddle on the coals, place the sandwich directly on the griddle. Before flipping, press the sandwich to make sure it doesn't fall apart! He would pair this with a Pinot Noir maybe one from the Sonoma Coast with some spice and earthiness. Links: Maximum Value Marketing Along the Wine Road Blog Pedroncelli Winery Ron Rubin Winery   Credits:  The Wine Road podcast is mixed and mastered at 
Threshold Studios Sebastopol, CA. Threshold Studios

Thank you for listening to the Left of Str8 Show, hosted by Scott Fullerton. The Left of Str8 Show was created for the LGBTQ Community and our Straight Allies, and we interview celebrities and personalities from the worlds of Entertainment, Foodies, Books, and Advocacy. We post individual interviews and full podcasts featuring the news of the day. Please share with your friends, follow us on social media @leftofstr8 and if you like us, please give our episodes a 5 star rating so more people will find them in the Algorithm. We are doing "Writers Week" here on the Left of Str8 Show, with 4 authors whose unique voices have contributed to our LGBTQ experience. Two of the authors have new works being released this month, one's work is being turned into a new Netflix series, and our fourth is a profile of a book series I am finding very interesting in the Horror/Supernatural Genre. My third interview this week is with an author and marketing expert, Joseph Federico. Joseph is based in New Jersey, but his books bring you to the city of New Orleans where "Voudou Juice" is the name of the game. His books dwell in the horror genre and he uses his expansive knowledge of the city to serve as backdrop to these interesting and tragic characters .Joe is also known as a Marketing Maven, who owns his own social media company and helps others build their brand and has even got in to life coaching with one of his clients. All around Joe is a man about town with many life skills, social media skills, and author chops, so I was very happy to bring this interview to my listeners. Be sure to follow Greg online @josephafederico and check out his website at www.anchorstoduskpublishing.com for great content and interaction with Joe and his business services. Please give this interview a thumbs up here on YouTube and a 5 star rating on your favorite podcast distributor, and share with your friends so we can keep sharing great LGBTQ Content with you all. Thanks.......Scott

It's been said that if you are standing still, you are moving backward. This is especially true today. Consumers are more informed and often make purchases based on their values. Plus, the constantly evolving digital age has ushered in a whole new way to reach consumers. If you aren't considering recent trends and new technologies, you risk losing customers to your competitors. In this episode, we've invited a Marketing Maven. His name is non-other than Ryan Alford. Ryan Alford is a 20-year ad agency veteran, successful entrepreneur, and marketing influencer. Ryan has built multiple businesses into 8-figure performers including his current digital agency Radical, which is one of the fastest-growing digital agencies in the southeast. He is best known for his creative and strategic work on brands like Verizon, Apple, Lexus, and the NFL, Ryan hosts The Radcast, a top-25 US marketing podcast and he's been featured on Yahoo Finance, CNBC News, Disrupt Magazine and so much more. In this episode, Ryan will be sharing: 1) Strategies To Build Brand Awareness On Social Media 2) The Most Powerful Method To Have Authority In Your Niche 3) The Power of Tapping Into Other People's Networks Learn more about Ryan: Website: https://ryanalford.com/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ Instagram: https://www.instagram.com/ryanalford/ Podcast: https://www.theradcast.com/ https://blackbybluebrave.com/?ref=raygacy Enjoy 10% off with the promo code RAYGACY --- Send in a voice message: https://podcasters.spotify.com/pod/show/theraygacyshow/message

About: The RISE Urban Nation Podcast presents an interview with Joly Tematio, the Ads Wizard, Marketing Maven, and Content Creator at Drogon Consulting. With his expertise in paid ads, Joly has helped high-value businesses scale their impact and build wealth in just months. She has managed over $3.7M in ad spend and helped dozens of thought leaders and brands drive a 9X ROI on average.In this episode, Taryell Simmons talks to Joly about her approach to modern-day advertising & marketing. Joly combines A.I, proven advertising frameworks, and data to make his clients richer by generating as many qualified leads, sales, and clients as possible. In addition, she shares her unwavering focus on helping businesses thrive, regardless of the economy's state, and his dedication to providing better results from Facebook ads.Listeners can learn more about Joly's work at Drogon Consulting by visiting his website at https://www.drogonconsulting.co/vsl01. If you're interested in scaling your advertising campaigns, Joly's expertise can provide valuable insights to help you achieve your goals.Connect with Joly Tematio! Website: https://www.drogonconsulting.co/homepageEmail: jolytematio@gmail.com  Twitter: https://twitter.com/jolytematio?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorFacebook: https://www.facebook.com/ms.tematio/Instagram: https://www.instagram.com/jolytematio/?hl=enLinkedIn: https://www.linkedin.com/in/jolytematio/?originalSubdomain=deYouTube: https://www.youtube.com/c/JolyTematioTik Tok: https://www.tiktok.com/@joly.tematio

In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.

In this episode, Alec Lindenauer welcomes Trina Sargalski, to discuss her journey as a new money teaching COR parent, and her experience as COR's marketing maven. Join us as they talk about Trina's parenting style, her background as a Montessori teacher, and the importance of experiential learning in teaching kids about money. Key Points: Trina talks about her childhood and how her family used to have conversations about money. She also shares her background as a Montessori teacher and how it has affected her parenting style. Alec and Trina discuss the importance of hands-on experiential learning in teaching kids about money. They share examples of how they have incorporated this approach in their own parenting. Trina shares how she started talking to her daughter about money, and how she has been introducing different concepts like saving, budgeting, and investing. Alec and Trina discuss the challenges of talking to kids about money, and how to make it a positive and productive experience. They also talk about the role of parents in modeling good financial habits. Trina acknowledges the positive impact her parents' advice had on her financial habits and how it has helped her be better off than many Americans. However, she wonders if she could have adhered better to their advice, and if the missing piece was experiential learning at a younger age. Alec and Trina discuss how experiential learning is the most impactful and what works over the years and decades. They also mention that mistakes made when young are not as high-consequence as those made when one is on their own, making it easier to be less mindful about money when one is younger. Trina has noticed that being more financially responsible is now more on her mind, and she feels like this program has made her even more strategic with her money. She is also thinking about the power her daughter now has at her age and the cool gift of financial independence she can give her daughter through this program. Alec and Trina discuss how children will only ask for as much information as they need, and parents should not be intimidated by their questions. They suggest parents should provide simple, honest answers to their children's questions about money and let the conversation develop from there. Trina mentions that her daughter sometimes resists the routine and wants to skip through the lesson fast, especially if it is done on weekends. Listen to how Alec advises how to handle this common challenge. They discuss Trina's point that teaching her daughter about money also involves self-reflection, which can be hard for some. She had to look at her money mindset and see where she could do better, which can be challenging but beneficial. Teaching kids about money is an important part of parenting, and it requires a thoughtful and intentional approach. By incorporating hands-on experiential learning and modeling good financial habits, parents can help their kids develop a healthy relationship with money that will serve them well throughout their lives. ======================= In this episode: - Alec Lindenauer, COR's Chief Allowance Officer and Financial Advisor- Trina Sargalski, COR's Marketing Maven, and new COR Parent ======================= Want more resources to teach your child about money? Check ‘em out here:

Welcome to The UK Flooring Podcast, your go-to source for everything related to wood and flooring in the United Kingdom. In this episode, we are excited to have Catherine Helliker, Marketing Manager at Danfloor UK, join us to share her wealth of experience in brand, product, and digital marketing. With 14 years of experience in the industry, Catherine has unique insights into the world of flooring.Episode Highlights:The Evolution of Flooring: Catherine shares her thoughts on how the flooring industry has changed over the past 14 years, from the types of materials used to the design trends and consumer demands.Sustainability and Eco-Friendly Flooring: Discover the importance of eco-friendly flooring options and how Danfloor UK is paving the way for sustainable practices in the industry.The Role of Digital Marketing: Learn how digital marketing has revolutionized the way flooring businesses connect with their customers and how Catherine's team at Danfloor UK leverages these tools to drive growth.The Future of Flooring: Catherine discusses the latest innovations in flooring materials and technologies, as well as the trends she believes will shape the industry in the coming years.The Danfloor UK Difference: Learn about the unique selling points of Danfloor UK products and the company's commitment to providing high-quality, innovative flooring solutions.Join us for this engaging conversation with Catherine Helliker, Marketing Manager at Danfloor UK, and learn more about the future of flooring, the role of digital marketing in the industry, and the importance of sustainability. Listen now on The UK Flooring Podcast!ABOUT THE HOSTSPeople often ask us why we started this podcast…It's simple really. To help others.We strongly believe in surrounding yourself with likeminded people and peers that can motivate you, inspire you and teach you more than any textbook or course can.Episode content includes:Meet the ContractorMeet the bossMeet the supplierAnd everything in between….From Strategic Planning to Accountancy and Mindset our content is specifically curated for Flooring Professionals that are committed to growing their businesses and becoming the best versions of themselves.-------CONTACT METHODSTo feature on the Podcast drop us an email at hello@cockerillandco.co.ukWebsite www.theukflooringpodcast.co.ukInstagram @theukflooringpodcast @cockerillandcoFacebook @cockerillandcoLinkedin @cockerill-and-co To find out more about what we do visit www.cockerillandco.co.uk Hosted on Acast. See acast.com/privacy for more information.

Mark joins Randy on this episode and shares nuggets from nearly four decades of experience selling and marketing products and services in the government contracting market.  He has literally “written the book” on how to drive brand awareness and position firms for success both in the digital arena of LinkedIn and the analog method of getting in front of the right buyer early in the sales process.  Come along for the ride to learn from one of the govcon industry legends.

Join Andreas Senie and CRECo.ai Roundtable co-host Rebekah Carlson, President & CEO Carlson Integrated, Past President NICAR Association, & Independent Brokerage Owner as they dive deep into what it takes to build your brand and grow your business in today's digital forward Commercial Real Estate Industry. About Rebekah Carlson: Rebekah (Bekah) founded Carlson Integrated in 2017 after 14 years in-house at a commercial real estate investment firm where she served as the director of marketing and business development. Rebekah is an Illinois Licensed Real Estate Managing Broker and Past President and current Board Member of the Northern Illinois Commercial Association of Realtors®, an organization for which she was named Realtor® of the Year in 2017. Bekah was named one of Connect Media's 2020 Women in Real Estate in Chicago. She is a member of ICSC (Innovative Commerce Serving Communities) and the Vice President of Education for the Mundelein Toastmasters. Moreover, she is a mom to three middle-and-high-school students, a Sunday School teacher, and an avid connector. Sector Interviews are bonus episodes of CRECo.ai Real Estate Roundtable - Your comprehensive all-in-one view of what's happening across the real estate industry -- straight from some of the industry's earliest technology adopters and foremost experts.Learn more at: https://welcome.creco.ai/reroundtable#marketingsecrets #seo #googleads #facebookadertising #podcast

Dana Rice used to work in marketing and advertising and is all over social media. And at a more "advanced age" (aka she's not a Millennial), she keeps up her social media like a pro. She also runs a super successful Chevy Chase-based Team. She's here today to explain how she does it all. Welcome to the show, Dana!

Dana Rice used to work in marketing and advertising and is all over social media. And at a more "advanced age" (aka she's not a Millennial), she keeps up her social media like a pro. She also runs a super successful Chevy Chase-based Team. She's here today to explain how she does it all. Welcome to the show, Dana!

Olga is the founder of OLLO Restaurant Loyalty which offers expertise in loyalty and CRM for restaurant chains. The company's key principle is simple: find out what your guests already like, then give them more of that – at scale – to drive sales. Email segmentation works best for brands with larger email databases in excess of 25,000 contacts. When segmenting for clients, Olga prefers to focus on product preference, dayparting, and spend preference. Loyalty programs can be an effective way to get customers to share their contact information and share their purchasing information. There are many email marketing services and tools available to restaurants. In most cases, if a restaurant isn't getting what they want from the tool, it's not because of the tool, but because the restaurant isn't using the tool correctly. Quotes “One of the biggest challenges (with email marketing) in the past few years has been the migration of so many people to the Gmail inbox, which has a “Promotions” folder. So a lot of our emails don't end up as in-box placements.” (Olga) “The key is figuring out how to become the communication that the recipient wants to open, because you can't make them. You have to get them to want to do it.” (Olga) “A lot of the email systems out there today do what's called segmentation, and I've seen it go wrong. For instance, I get Banana Republic emails. Oddly enough, I get more emails about ladies' dresses than I do about the stuff that I've actually bought.” (Joseph) “Demographics, I think, are long gone. The only place they have meaning is when you're trying to find people like me in other areas when you grow in scale.” (Joseph) “Email marketing is the most cost effective way to reach people who actually want to hear from you. Any other way of reaching them would cost you more money.” (Olga) “It's not that hard to build email marketing lists, but it's a shame that more restaurants don't do it. And once you build the list, you have to do something with it.” (Olga) Transcript 00:00.00 vigorbranding Everyone today I'm joined by my friend olga lopetegi she is the head of olo restaurant loyalty specialists and we're going to dive into email marketing and loyalty and all those things that's gonna be a great conversation. But first olga say hello and give a little bit of backstory. 00:14.18 Olga Um, hey hey Joseph nice and nice to see you here. So yeah I'm Olga Uppategi I've been in the restaurant world for close to 20 years now and I've um, worked with large restaurant chains over the years actually started out as ah and a very different australian lawyer and oil and gas. Um, so then he came we came to food sort of very roundab boat ways. Um, but for the last sweep. Almost four years now I've been running the loyalty consulting firm called olo consult and what we do with help restaurant chains that have loyalty and cm problems essentially around those chains around those problems with less effort and less resources than they would have to apply in-house. So learned a lot along the way about the restaurant restaurant business and the boat. What are the best ways to reach out to you guys. Lots of opinions. Lots of experience there. So happy to share it. 01:13.32 vigorbranding Awesome! So It's funny because I'm sure a lot of people who are listening already are like email I know how to do that. We do that already I've actually heard it firsthand a number of times but there really is a lot of Theory. There's a lot of information that goes into email marketing. And then there's a lot of ah conflation of email and loyalty Program. So I think to to start things off, let's help people figure Out. What is the difference between email marketing and loyalty and crm and all of that and what are the similarities. 01:47.63 Olga Yeah, and all ah it kind of tends to blunt together right? So at the end of the day all over those marketing communications and ah loyalty i

Social Justice Marketing Maven - Kent Foster In this episode, we got the chance to talk with Kent Foster about his work in the social justice non-profits and running a digital marketing agency! We dived into non-profit digital marketing strategies and how to leverage social media for the greater good! Where you can find them on social: IG: @kentfostersf Digital N The District is a sorta-weekly podcast produced to help you grow your social media presence, utilize digital marketing tools, and develop strategies. --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalnthedistrict/message Support this podcast: https://podcasters.spotify.com/pod/show/digitalnthedistrict/support

She has scaled the heights of PepsiCo, Apple, Uber, and Netflix—blazing a trail through boardrooms of some of the world's most-successful companies. But it's been a hard climb, admits Bozoma Saint John, the marketing executive that companies keep on speed dial for radical solutions. In a refreshingly candid and searingly honest interview with host Amanda de Cadenet, ‘Boz', as she is known, opens up about the pain that has shaped her, the energy that drives her, and the losses that have given her the empathy to achieve at the highest level. “The magic secret sauce? It's human connection across everything,” she says. From her time as an Uber driver to what happened when Mary J. Blige interviewed Hillary Clinton, Boz takes us on a journey of a business life lived out loud—and shares her reflections of what that means to her now. See omnystudio.com/listener for privacy information.

Special guest Tiandra jumps right back in with the Monday crew as they chop it up about the following topics and more: Diddy says HOV filled Biggie & 2Pac's shoes after they were killed during Tidal's BIG Tribute hosted on Twitter Spaces Gunna denied bond; trial set for Jan 9th 2023 LUPE FIASCO TO TEACH COURSE ON RAP AT MIT Rick Ross car show Zendaya, MJB, Issa Rae, Quinta Brunson, Jazmine Sullivan & Oprah among Time Magazine's 100 Most Influential People of 2022 New Prodigy (of Mobb Deep) album dropping - 1st posthumous release; catalog back in streaming after legal disputes b/t estate and former associates QOTD: Who's had the best posthumous album release(s)? --- Support this podcast: https://anchor.fm/amor351-king/support

Hosted by holistic business coach, Katy Stuart, The Soulful CEO podcast is your home for all things business strategy, mindset, and a dash of woo. This podcast features solo episodes packed with insight and value, as well as expert guest interviews with some of Katy's favorite names in the industry. The Soulful CEO is designed to empower and educate driven, soul-led women with real stories, honest truths, tried-and-true biz strategy, and everything you need to know to create a life and business better than your wildest dreams. In this guest expert episode, I am talking with he incredible, Liz Spears.Liz is a Content Marketing Expert supporting soulful, ambitious entrepreneurs to shine online. She supports business owners to infuse their content with their soul's essence, their magic, their vibe so that they can magnetize their soul-aligned clients. She also supports women to confidently share their message + sell their services on IG so that they can get booked and paid well, simply for being them! If you found this episode life changing and know someone who could connect with this, be sure to screenshot and tag me @thekatystuart and Liz @lizspearsmarketing on instagram If you would love to join Liz in her program Marketing Maven you can check it out here - https://lizspearsmarketing.com/marketing-maven I love to hear feedback on the episodes and what you want to hear more of, so leave a review on iTunes!

The idea of marketing as a solo entrepreneur is daunting- what should I focus on first? What makes the most significant impact? Is It posh marketing materials, live streams that build authority, or content that raises curiosity?The overwhelm is probably the reason that so many marketing courses go unfinished. It is easy for Solopreneurs to fall into analysis paralysis as so many areas of your business are fighting for your attention.In this episode, I speak to Allison Nelson, a Marketing Maven who offers her clients a step-by-step solution to help them Fast Track To Five Figures with simple and effective marketing strategies. Here's a quick look into the episode:● Get to know business strategist Allison Nelson and discover how her Empowered and free no-BS organic marketing program helps solo entrepreneurs.● How did this Marketing Maven turn her "Naptime Hustle" into a six-figure business?● What differentiates the marketing needs of new entrepreneurs from their seasoned counterparts? Allison explains as she walks us through her Fast Track to Four Figures Framework. ● Are you struggling with Content Marketing? - Allison shares how to create killer content for service-based professionals and what needs to be included in every piece of content. ● How to create content that provides value and sells your services. ● Allison shares a life lesson that became one of her most powerful selling assets. ● Three things to simplify your business and save you time.● Think polished marketing materials always result in a return on your investment? Allison explains why this isn't always true.● Listen as Alison and I discuss the power of authenticity and how your life values influence your business.● Three tips for time-starved startups that you can use to market your services right now!● How to connect with Allison NelsonAbout:Allison Nelson is the founder and CEO of Allison Nelson Business Strategies and creator of Fast Track To Four Figures. Her mission is to empower female entrepreneurs on how to build long-lasting businesses that will give them financial freedom confidently.

I think we all can agree that at one point and time, we have found ourselves feeling off course, questioning our Purpose, and reflecting on our why. However, it's not until we are at the breaking point that change comes about. In this episode, Founder of Black Girls Do: Celebrating Black Women in Action drops by to discuss her Journey from Blogger to a Woman of Influence. At the lowest point in her life, she decided to change the narrative, proving to herself and her girls that out of pain comes Purpose. Plus, the Marketing Maven herself gives some tools, tips, and strategies to maximize your social media reach. Get connected with Leah J.IG: @itsleah_jFB: BlackCommunity Builder:@blackgirlsdohttps://www.blackgirlsdoseries.com/Instagram Strategist: @igsocialcurrencyhttps://www.leverageyourcontent.net/Enjoyed this episode? Please drop five stars, and tell me what you liked most. Don't forget to share with friends.  Remember sharing is caring!Apps to manage your Social Media like a Boss:Feedpreview- TOP 1 app to organize and build your Instagram feed! Add and plan your future posts. Edit your photos with our awesome filters and get the best feed ever.  Available in the App store.  [Instagram]Hootsuite- Stay connected across all your social accounts with Hootsuite! Create scroll-stopping content, schedule and publish posts, monitor activity, and mentions, and manage comments and messages—anywhere, anytime, and all in one app. [Instagram & Twitter]Planoly- Plan, schedule, post & measure your social media content across Instagram, Pinterest, Facebook & Twitter from the palm of your hand. PLANOLY empowers you to expertly manage & optimize your content across social platforms and simplify your social marketing efforts.Creator Studio-With a host of tools designed to make scheduling, analyzing and monetizing your videos easier than ever, the Creator Studio app has something for anyone looking to bring the very best content to their audience.Facebook Business Suite -• Create, schedule, and manage posts and stories to your Facebook Page and Instagram account• View all messages, comments, and activities that need your attention, so you can easily respond to customers• See what's working with insights about your audience, so you know how your Facebook Page and Instagram account are doing• Stay focused on what matters with notifications about important activity

Jenny has spent over a decade in influencer marketing. Currently, she's at Our Place leading gifting and organic influencer and working on paid partnerships. Previously, she built IPSY's micro influencer program from the ground up. Jenny lives in Los Angeles enjoys sharing her daily life with her own audience @thedailyjenny. Her content focuses on mom life, her favorite LA eats, and travels with her family. To purchase the Always Pan or any other amazing items from Our Place use THIS link.Our Place IGJenny's IGAdvertising Inquiries: https://redcircle.com/brands