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The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interv…

Awin


    • Jun 10, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 37m AVG DURATION
    • 83 EPISODES


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    Latest episodes from Awin Talks

    S2 Ep4: Boots + Metapic

    Play Episode Listen Later Jun 10, 2025 32:00


    Tune in for a glimpse behind the scenes of how a major UK beauty retailer uses influencer partnerships to support its marketing goals. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    S2 Ep3: State & Liberty + Today's Business + New York Post

    Play Episode Listen Later May 28, 2025 27:59


    Uncover how this men's suitwear brand, its agency partner, and the editorial site teamed up to strategically use long-form content to engage a niche audience. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    Highlights from Day 2

    Play Episode Listen Later May 22, 2025 9:30


    Listen in for Sam and Rob's top takeaways from Day 2 as ThinkTank 2025 draws to a close. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    Highlights from Day 1

    Play Episode Listen Later May 21, 2025 8:19


    Tune in to hear how the first day went and highlights from some of our conversations on the ground. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    An Audio Guide to ThinkTank 2025

    Play Episode Listen Later May 20, 2025 16:04


    Sam and Rob preview the conference and highlight some special things to look out for during the event. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    ThinkTank 2025 Teaser Trailer

    Play Episode Listen Later May 19, 2025 1:30


    Awin-Win Marketing Podcast is in Portugal for ThinkTank 2025! Tune in for our special mini-series. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    S2 Ep2: Gen3 Marketing + Moonpull

    Play Episode Listen Later May 13, 2025 33:30


    Learn how the OPM agency used this tech partner's tracking solution to audit client setups and ensure effective measurement of all affiliate activity. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    S2 Ep1: PrettyLittleThing + RetailMeNot

    Play Episode Listen Later Apr 29, 2025 25:31


    Discover how the brand revitalised its partnership with this rewards platform through targeted marketing strategies that drove deeper customer engagement. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast

    10: 2025 Affiliate Industry Predictions: Part 2

    Play Episode Listen Later Feb 18, 2025 20:50


    Where are the growth opportunities for affiliate marketers in 2025? What will be the biggest hurdles? Our experts share their predictions for the months ahead. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    9: 2025 Affiliate Industry Predictions: Part 1

    Play Episode Listen Later Feb 6, 2025 28:53


    What's set to shake up the affiliate and partner marketing industry in 2025? Our selection of experts drop in their own predictions for the year.  Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    8: LaRue

    Play Episode Listen Later Dec 3, 2024 26:05


    Break down the right balance between earned and paid media with these public relations experts. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    7: Wild + Tyviso

    Play Episode Listen Later Nov 19, 2024 22:05


    Discover how Wild's 'gift with purchase' strategy boosted sales and revenue in our latest podcast episode. Tune in for insights from industry experts. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    6: Tomahawk Shades + Today's Business

    Play Episode Listen Later Nov 5, 2024 20:11


    In this special live episode, discover how these industry leaders are successfully collaborating with some of the world's largest sports celebrities. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    tomahawks tomahawk shades
    5: VioVet + Increasingly

    Play Episode Listen Later Oct 22, 2024 25:06


    Hear how AI-powered tech partner Increasingly is growing average basket values for  online pet supplier VioVet. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    4: McGee & Co + CreatorIQ

    Play Episode Listen Later Oct 8, 2024 27:15


    Explore how this leading home decor retailer is using the influencer management platform to get C-Suite buy in. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast

    3: Vodafone + VOXI + SaleCycle

    Play Episode Listen Later Sep 24, 2024 23:28


    Learn how affiliate tech partner SaleCycle has helped Vodafone and VOXI reduce basket abandonment rates via their intelligent remarketing campaigns. Visit awin.com/podcasts for more information. Ways to listen to Awin-Win Marketing Podcast

    2: StackCommerce + Penske Media

    Play Episode Listen Later Sep 12, 2024 22:09


    Dive deep into the unique value affiliate agency StackCommerce's provides to global media company Penske Media in its efforts to monetize content online. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

    1: SharkNinja + Blue Light Card

    Play Episode Listen Later Sep 10, 2024 19:23


    Learn how emergency services discount provider Blue Light Card has become a core revenue driver for global tech brand SharkNinja's affiliate program in the UK. Visit awin.com/podcasts for more info.  Ways to listen to Awin-Win Marketing Podcast

    Introducing Awin-Win Marketing Podcast

    Play Episode Listen Later Aug 28, 2024 1:27


    Awin is excited to announce its new podcast, Awin-Win Marketing Podcast, offering you an inside view on the most innovative affiliate partnerships.

    64: A 2023 affiliate industry review and 2024 preview

    Play Episode Listen Later Dec 18, 2023 58:04


    The very last episode of Awin Talks is here! We're bringing the Awin podcast to a close as we look to revamp the format and return in 2024 with a brand new one that will bring you the very best examples of affiliate partnerships in action. Stay tuned for more info on that in the new year. In the meantime, we welcome some familiar guests onto the last episode to discuss how 2023 fared for the affiliate industry, and what 2024 has in store for affiliate marketers everywhere. Kevin Edwards, Founder of the Affiliate and Partner Marketing Association trade body in the UK, Helen Southgate, Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, COO at tech partner intent.ly all drop in to share their views.

    63: How did affiliate marketing perform over the Cyber shopping period?

    Play Episode Listen Later Dec 4, 2023 32:32


    On this month's episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin's Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce.

    62: What you need to know about the FTC's updated advertising disclosure guidelines

    Play Episode Listen Later Oct 31, 2023 29:31


    Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry.

    61: A new vision for affiliate marketing with the Awin board

    Play Episode Listen Later Oct 3, 2023 33:27


    Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers.

    60: How compliant is affiliate marketing today?

    Play Episode Listen Later Aug 15, 2023 31:01


    Ian Sims, founder of the affiliate compliance solution Rightlander, discusses the state of compliance in the industry today.

    59: Benedict Evans and The New Gatekeepers

    Play Episode Listen Later Jul 25, 2023 43:50


    Respected tech analyst Benedict Evans joins the podcast to discuss how the internet is reshaping businesses today.

    58: How digital marketers can successfully ride the martech wave

    Play Episode Listen Later Jun 21, 2023 30:20


    Hear from Scott Brinker, VP Platform Ecosystem at Hubspot, how digital marketers should incorporate martech into their everyday digital strategies without fear.

    57: Awin x BrandSwap Brand Partnerships

    Play Episode Listen Later May 6, 2023 23:06


    Founder Ryan Kliszat talks about the development of ‘gift with purchase' partnership technology, BrandSwap, and its benefits for Awin retailers.

    56: How will AI impact affiliate marketing?

    Play Episode Listen Later Apr 10, 2023 31:24


    We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry.

    55: How The Body Shop runs its affiliate programme globally

    Play Episode Listen Later Mar 20, 2023 31:15


    Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals.

    54: Influencer marketing in 2023 with CreatorIQ

    Play Episode Listen Later Feb 13, 2023 46:34


    On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry.

    53: 2023 affiliate trends to look out for

    Play Episode Listen Later Jan 30, 2023 49:16


    We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year.

    52: An introduction to brand partnerships

    Play Episode Listen Later Nov 22, 2022 55:35


    What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more.

    51: PI LIVE 2022 review & introducing RevWallet

    Play Episode Listen Later Nov 7, 2022 52:07


    Matt Wood from Hello Partner talks about his company's recent rebrand, and Pete James from RevLifter tells us about their new ecommerce solution RevWallet.

    50: Awin's Chief Customer Officer chats to eMarketer

    Play Episode Listen Later Oct 13, 2022 58:40


    David Lloyd speaks to eMarketer's Patty Solstis about the state of the industry today. And we hear from Martech Record's Michael McNerney about the US market.

    49: How big is partner marketing in the US today?

    Play Episode Listen Later Sep 12, 2022 52:14


    Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.

    us today partner marketing uspa tricia meyer performance marketing association tomahawk shades
    48: How Beagle Button is helping shoppers buy sustainably

    Play Episode Listen Later Aug 4, 2022 51:26


    We talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate.

    47: Moonpull brings improved clarity to tracking

    Play Episode Listen Later Jun 21, 2022 48:41


    Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before.

    46: Interviews with Urlaubstracker and ufurnish.com

    Play Episode Listen Later May 24, 2022 33:10


    We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow. 

    45: Taking control of personal data with Gener8

    Play Episode Listen Later Apr 20, 2022 39:47


    On the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it.

    44: Awin Report 2022 preview - introducing the Power 100

    Play Episode Listen Later Mar 22, 2022 43:24


    We preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter.

    43: How &Charge use partnerships to power EV growth

    Play Episode Listen Later Mar 3, 2022 25:56


    On this week's episode, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform with a unique new spin on the conventional loyalty model that rewards electric vehicle drivers.

    42: LTK and the Creator Economy

    Play Episode Listen Later Feb 4, 2022 28:16


    On this week's episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.

    41: Affiliate industry predictions for 2022

    Play Episode Listen Later Jan 19, 2022 43:11


    A brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon.

    40: What did we learn from Black Friday 2021?

    Play Episode Listen Later Dec 2, 2021 47:22


    In the latest episode of the podcast we look back at performance over the Cyber Weekend and crunch time of numbers to understand how it went for the affiliate industry.

    39: Singles Day review, Black Friday preview

    Play Episode Listen Later Nov 17, 2021 38:55


    November's peak shopping period has begun, so we're talking about the early results from China's Singles' Day and looking ahead to Black Friday towards the end of the month.

    38: What does BT's new digital strategy mean for its affiliates?

    Play Episode Listen Later Nov 3, 2021 17:45


    On the latest episode of the podcast we're joined by BT's Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.

    37: A chat about tracking

    Play Episode Listen Later Oct 21, 2021 25:49


    Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.

    36: How are tech partners transforming the affiliate channel?

    Play Episode Listen Later Sep 23, 2021 34:01


    This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.

    35: How app tracking took Very's affiliate programme to the next level

    Play Episode Listen Later Sep 7, 2021 25:54


    We speak to online retailer Very and find out why implementing app tracking has unlocked completely new revenue streams for their business.

    34: What new partner types are embracing the affiliate channel today?

    Play Episode Listen Later Aug 18, 2021 40:52


    On the latest episode of Awin Talks we find out what the latest partner trends are on our global platform. 

    33: How SYYCO responded to the travel slump

    Play Episode Listen Later Jul 28, 2021 30:29


    Our latest in-depth interview sees us learn how the travel-focused performance agency SYYCO responded to the industry's dramatic downturn in fortunes following the pandemic.

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