Podcasts about performance marketing association

In this episode, our host Marshall Nyman sits down with Tara McCommons, Vice President of Sales and Marketing at Link Connector. Tara shares her journey in the industry, starting from her initial introduction to affiliate marketing to her extensive experience working with Link Connector for close to two decades. She sheds light on Link Connector's unique approach to affiliate marketing, its niche focus, and cutting-edge technologies. Tara also shares her involvement with the Performance Marketing Association and her predictions for the future of performance marketing. Join us as we dive into the world of performance marketing with Tara McCommons.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tricia MeyerHype man & Announcer: John PotitoTricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.How and what to understand about Affiliate Regulatory and Compliance?How do we view FTC Disclosure from a Legal Perspective? 

Adam Viener is the Founder and Chairman of Imwave, a performance search engine marketing agency focused on driving performance-based sales to companies through pay-per-click search engine advertising. He is the Founder of Yazing, an influencer monetization and cashback shopping platform, where they get a commission on every sale they make and influence online. He also co-founded Cyberia, one of the first Internet access companies, in 1993, which he sold in 1998. Adam is a recognized leader in the internet marketing world who has been on the publisher advisory boards of The Google Affiliate Network and Commission Junction. He is a Performance Marketing Association and Forbes Business Council member who has written for Forbes, ReveNews.com, and Search Engine Land. In this episode… Are you struggling with making your affiliate program a success? How can you drive the right type of traffic to your site?  Driving performance-based sales through pay-per-click search engine advertising is challenging. Adam Viener recommends partnering with a marketing agency that can help you with your marketing efforts without increasing the costs. He shares how he helps companies build and launch a large-scale search marketing campaign to drive traffic that converts to sales on their sites.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Adam Viener, Founder and Chairman of Imwave. Adam talks about the genesis of Imwave, how it helps clients build and launch effective pay-per-click search engine keyword marketing campaigns, its ideal clients, and Yazing.

This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises ad tech companies, advertising agencies, publishers, brands, and other commercial entities regarding transactions for interactive media, behavioural advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services regarding a wide range of issues, including digital media and privacy issues, insertion orders, leveraging data, advertising issues, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Gary also serves as General Counsel to the Performance Marketing Association.  Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB).  In this week's very timely episode of Revenue Rehab, Brandi and Gary shed much needed light on Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to Panic. Links: Get in touch with Gary Kibel on: LinkedIn Twitter Davis+Gilbert LLP Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

And we're back with another Affiliate Marketing podcast. This week, Lee-Ann is talking all things tech and their effects on the affiliate marketing industry with her guest, Tricia Meyer. This Executive Director of Performance Marketing Association, its friends call it PMA, is offering her insights in online tools like toolbars and extension, the rise of Slack, and the controversial introduction of AI-generated content. Listen to find out more about:The disruptive nature of AI contentIs Slack the newest networking town centre?The economic issues affecting affiliate marketing and consumersInnovation as the key to survival in the affiliate marketKey segments of this podcast and where you can tune into go direct[05:00] – The exciting expansion of Performance Marketing Association[10:00] – Is Slack the new hub for networking?[15:00] – The rise of online tools in aiding the consumer[20:00] – AI as a content marketing tool[25:00] – AI content's effect on SEORate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER's Affiliate Marketing Podcast.”

Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.

Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in commerce revenue for the first time. VigLink was the first company to apply display advertising techniques including realtime bidding and historical purchase behavior to in-content commerce links. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Targetted the needs of the publisher side half of the commerce relationship. Used that strategy to build a proprietary network of 2 million publishers including partnerships with Yahoo, Microsoft, Mozilla, Opera, Meredith and Vertical Scope. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Personally led the product function of the business balancing the needs of advertisers and publishers (and by extension consumers) as well as regulators including navigating the launch of European GDPR regulations. Personally recruited and hired more than 100 candidates across every startup discipline. Acquired competitors: Driving Revenue, LinkSmart and Prosperent. Raised venture capital: First Round Capital (Josh Kopelman), Google Ventures (Rich Miner), Emergence Capital (Kevin Spain), RRE (Will Porteous) and others including Reid Hoffman and Deep Nishar investing personally.

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market. From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode. And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.

As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale currently supports over 4,000 retailers on the ShareASale Network, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential. Brian is a three-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year, and has served as the President of the Board of Directors for the Performance Marketing Association. In January 2017, ShareASale was acquired by global Affiliate Marketing network Awin.

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. In his spare time, Bob is an avid writer, skier, traveler, cyclist, and serial home renovator. What you’ll learn about in this episode: Why Bob says, “My job is to fire myself,” and what it means to lead authentically How you can inspire your people to be a little bit better every day The importance of hiring for your culture and how to do it A simple solution for defining your core values so well they are always on your mind What Bob gained from “a book’s worth of mistakes in hiring” Why you need to interview against aptitude and outcomes, not experience What hiring an “up and comer” versus an “old hand” can do for your company’s future Ways to contact Bob: Company Website: www.accelerationpartners.com Book (with free chapter download and affiliate grade 5 min test): www.accelerationpartners.com/performance-partnerships Book (on Amazon): amzn.to/2qUd5QM Personal Website: www.robertsglazer.com Twitter: @robert_glazer Weekly Inspiration Blog: www.fridayfwd.com LinkedIn: www.linkedin.com/in/glazer

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses. Bob strongly believe in giving back; he served on the Board of Directors for the Performance Marketing Association, BUILD Boston and Big Brothers Big Sisters of Mass Bay. He is a global leader in Entrepreneur's Organization (EO), founded The Fifth Night charitable event (www.fifthnight.org), and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. Bob is releasing a new book "Performance Partnerships" which takes the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.   "You have to make sure that there’s an active and engaged partner on the other side of the table.” - Robert Glazer What you’ll learn about in this episode: Affiliate marketing: when a company and a marketing partner enter into a pay-for-performance commission-based relationship How the affiliate marketing industry has evolved from the “don’t ask, don’t tell” early days to today Why understanding the numbers you want is key with affiliate marketing Finding partners that are brand aligned Robert’s new book “Performance Partnerships” that will help you do affiliate marketing better Finding the right people to run affiliate marketing programs Using your resources on the right affiliate marketing programs Ways to contact Robert: Website: www.accelerationpartners.com Friday Forward: www.fridayfwd.com Book: "Performance Partnerships"

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners atwww.accelerationpartners.com/our-people/robert-glazerInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners atwww.accelerationpartners.com/our-people/robert-glazerInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council. Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process. There are currently, 5 PMA Councils • Compliance – (David Naffziger BrandVerity) • Publisher Recruitment (Lucy Bartlett – VigLink) • Industry Advancement (Choots Humphries – LinkConnector) • Measurements and Insights (Julie Avila - Schaaf-PartnerCentric) • Offers & Rewards (Howard Schaffer- Offers.com) Tricia and Lisa discuss the new Council Spotlight Months, which are an effort by each of the councils to use a designated month to raise awareness for their council, talk about issues that the council is focusing on, and recruit new council members. January 2015 will kick off the Council Spotlight Month for the Publisher Recruitment Council. That council has plans to educate current and potential members through social media, podcasts, highlighting their whitepapers and content, as well blog posts on issues and more. You can learn more about becoming a PMA member and joining a council.

Will Antigua Become a Haven for Online Piracy with Joseph Kelly , Professor of Business Law at State College at Buffalo. Plus, The Supreme Court Refuses to Hear New York Amazon Tax, Returning Focus to Congress as we hear from Rebecca Madigan,  executive director of the Performance Marketing Association.

Amazon Tax, Cyber Bullying and the World Series as Bennet welcomes back Rebecca Madigan from the Performance Marketing Association to discuss Illinois Supreme Court ruling invalidating Amazon Tax. Also Bennet welcomes Viviana Vasiu, an honor student at Stetson University, who has formed an advocacy organization fighting against cyber harassment. She is working with leading national advocates such as Jayne Hitchcock of Working to Halt Online Abuse to raise awareness on the Stetson campus which last year lost a student to cyber bullycide

Rebecca Madigan, Executive Director of the Performance Marketing Association discusses breaking developments on the Amazon Tax Wars. Anthony Todaro of Seattles Corr Cronin discusses his winning a dismissal of Spam Arrest novel lawsuit. Plus we celebrate the founding of El Pueblo de Nuestra Señora La Reina de los Ángeles de Porciúncula (The Village of Our Lady, the Queen of the Angels of Porziuncola) by 44 Spanish settlers in 1781.

Marketplace Fairness Act Debate pairing Rebecca Madigan of the Performance Marketing Association and Steve DelBianco from Internet advocacy organization NetChoice, plus Ken White aka Popehat (criminal defense lawyer with Brown, White and Newhouse) returns to discuss sanctions on copyright troll.

Rebecca Madigan from the Performance Marketing Association joins Bennet again to discuss the Amazon Tax and its upcoming implementation in California and Pennsylvania. Stan Stahl, President of Citadel Information Systems, returns to discuss the latest Cyber Security issues including the recent hacking of popular web hosting site GoDaddy.

Bennet focuses on internet taxation and the recent decision in Colorado overturning the states variation of the Amazon tax law. He speaks with Senior Vice President, Government Affairs of the DMA Jerry Cerasale, and executive director of the Performance Marketing Association. CLBR regular, champion cat herder Rebecca Madigan.

Pennsylvania Affiliate Nexus Tax Law is enacted as the Pennsylvania Department of Revenue asserted state law dating to 1971 requiring sellers who have sales agents or use warehouses in Pennsylvania to collect its sales tax on deliveries to Pennsylvania residents. Guest Rebecca Madigan, executive director of the Performance Marketing Association explains.

Management Changes at Apple, Yahoo, HP; iPhone5 news are discussed with technology journalist Dan Tynan. Also Bennet is joined by Matt Wood from FreePress.net.and the Executive Director at Performance Marketing Association, Rebecca Madigan.

Talking Amazon Tax with Rebecca Madigan from the Performance Marketing Association and Fiscal Crises with Michael Mazerov from Center on Budget and Policy Priorities, plus news on the Colorado Amazon Tax litigation with Matt Schaefer from Brann and Isaacson.