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In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world to affiliate marketing, driven by her passion for online communities and helping others. She also shares the origins and mission of the PMA, sheds light on the exciting projects in the pipeline for 2025, and explores the ever-evolving landscape and challenges of the performance marketing industry. Whether you're an affiliate marketing newbie or a seasoned pro, this episode is packed with valuable insights and inspiration. Don't miss it!
In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.Key segments of this podcast and where you can tune in to go direct: [04:12] The Significance of Agency Involvement[21:10] Future Predictions for Performance Marketing[24:17] Good Things Take Time – Top Tips to Take AwayRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
Send us a textIn this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA's annual survey, which includes data from over 300 affiliate programs.They explore the critical role of affiliate and performance marketing for brands focused on revenue growth, sharing updates on platform usage, publisher diversification, and the sustained popularity of coupons, cashback, and toolbars, as well as the increasing impact of influencer programs.The episode uncovers strategic insights on optimizing partnerships, understanding publisher types, and leveraging various network models. With these research findings, executives gain actionable insights to unlock the full potential of affiliate marketing—whether through traditional coupon sites, loyalty programs, or emerging influencer networks—making this episode a must-listen for growth-driven marketers and brands.
In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of resources available in the affiliate marketing world. The episode spotlights how the landscape has evolved over the last decade, making information more accessible even as the work gets more complex. Everything from navigating FTC guidelines to leveraging card-linked offers, Tricia demystifies the abundance of free resources out there. The discussion also underscores the importance of industry collaboration and continuous learning to stay ahead. Whether you're a newbie or a seasoned pro, this episode is a treasure trove of practical tips and industry wisdom.Ready to join the PMA? Sign up here
Send us a Text Message. Join us in this enlightening episode as we sit down with Tricia Meyer, a serial entrepreneur and business lawyer, who has successfully navigated the complexities of multiple businesses while making a significant impact in the parenting world with her innovative company, Clever Baby. Tricia shares her incredible journey, from her early days launching a candle company to her current ventures, and provides valuable insights on entrepreneurship, legal strategies, and balancing work with family life.Reasons to Listen:Gain practical legal advice for protecting and growing your business.Discover innovative strategies for balancing entrepreneurship with parenting.Learn from Tricia's experiences in overcoming challenges and leveraging opportunities.Get inspired by Tricia's journey and her dedication to making parenting easier with Clever Baby.Find out how to tap into your existing skills and background to fuel your entrepreneurial success.Connect with Tricia Meyer:LinkedIn: Tricia MeyerInstagram: Meyer Law | Clever Baby Adventures | Meet the Meyer CrewSubscribe & Review: If you enjoyed this episode, please subscribe to The Good Enough Mompreneur Podcast and leave a review. Your feedback helps us reach more mompreneurs like you. Thank you for your support! Connect with Angela at MomBusinessCoach.com Apply for Personalized Confidence and Business Coaching Enroll in my FREE mini-course - 5 Keys to Confidence
Discover the incredible journey of Tricia Meyer, a legal virtuoso turned entrepreneurial force, as we sit down at the Sim Cafe for a conversation that's as enlightening as it is inspiring. Tricia, the mastermind behind Meyer Law and The Clever Baby, opens up about her leap from corporate law to the helm of her own ventures, offering a wealth of knowledge for anyone looking to navigate the business world with legal finesse. From the birth of her unique baby food dispenser and teether, Jet, to the complexities of corporate structuring and privacy laws, Tricia's tale is a testament to the power of innovation meeting expertise.As we unravel the threads of Tricia's professional tapestry, we probe into the day-to-day dance of an entrepreneur balancing a bustling family life with the demands of leading multiple businesses. Her insights into intellectual property protection and the strategic maneuvers behind product refinement provide a roadmap for safeguarding your brainchild in the competitive marketplace. Whether you're a startup enthusiast or a product innovator, our discussion with Tricia Meyer is a goldmine of practical wisdom and encouragement to push the boundaries of what's possible in the entrepreneurial landscape.Innovative SimSolutions.Your turnkey solution provider for medical simulation programs, sim centers & faculty design.
Mom of 6. Product inventor. Lawyer. If that is not an expert in mom-run business I don't know who is! Listen in as Tricia talks about legal protections, bringing ideas to life, and getting out of your own way while doing it. Show Notes: https://elaineskitchentable.com/165 Connect with Tricia: Website: https://www.thecleverbaby.com/ Connect with Elaine: Website: https://elaineskitchentable.com Instagram: @elainetancomeau LinkedIn: https://www.linkedin.com/in/elainetancomeau/ Facebook: https://www.facebook.com/ElainesKitchenTable Twitter: https://twitter.com/chatwithelaine Get a free chapter from Elaine's book, Sell Your Passion: https://elaineskitchentable.com/book/ Episode Sponsor: Episode Sponsor: UPS, visit ups.com/beunstoppable/ca to save more than 50% on your shipping!
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tricia MeyerHype man & Announcer: John PotitoTricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.How and what to understand about Affiliate Regulatory and Compliance?How do we view FTC Disclosure from a Legal Perspective?
And we're back with another Affiliate Marketing podcast. This week, Lee-Ann is talking all things tech and their effects on the affiliate marketing industry with her guest, Tricia Meyer. This Executive Director of Performance Marketing Association, its friends call it PMA, is offering her insights in online tools like toolbars and extension, the rise of Slack, and the controversial introduction of AI-generated content. Listen to find out more about:The disruptive nature of AI contentIs Slack the newest networking town centre?The economic issues affecting affiliate marketing and consumersInnovation as the key to survival in the affiliate marketKey segments of this podcast and where you can tune into go direct[05:00] – The exciting expansion of Performance Marketing Association[10:00] – Is Slack the new hub for networking?[15:00] – The rise of online tools in aiding the consumer[20:00] – AI as a content marketing tool[25:00] – AI content's effect on SEORate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER's Affiliate Marketing Podcast.”
Tricia (@loveurlawyer) founded the business law firm, meetmeyerlaw.com, which has helped thousands of companies from Shark Tank startups to INC 500. She also founded thecleverbaby.com, developing innovative products for baby feeding.
Business lawyer and mom of six Tricia Meyer joins Squats and Margaritas to share what mompreneurs should know when starting a business and her tips for balancing work and motherhood.
Tricia Meyer the Founder & Managing Attorney of Meyer Law Ltd shares what are good questions to ask a Lawyer? Get more info at https://MeetMeyerLaw.com/ & https://www.TheCleverBaby.com/
Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.
Tricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time. In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate.We talk about FTC Disclosures in affiliate marketing, affiliate nexus legislation and regulations, how actions taken by advertisers and fraudsters impact your affiliates and much much more.Follow Tricia at tricia.me and LinkedIn, Twitter she is @sunshinetricia.
In this episode of Startup Hustle, Matt DeCoursey and Tricia Meyer, Founder and Managing Attorney of Meyer Law talk about all the stuff you shouldn't do when you first start a business. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by URA: https://universalregisteredagents.com/startuphustle/ Learn more about Meyer Law: https://meetmeyerlaw.com/ Learn more about Full Scale: https://fullscale.io/ See omnystudio.com/listener for privacy information.
Tricia Meyer is the Founder and Managing Attorney of Meyer Law, one of the fastest-growing law firms in the United States. Meyer helps entrepreneurs and technology companies from startups to large corporations, Shark Tank contestants to companies gracing the Inc. 500. Tricia has been named on the Forbes Next 1000 list, is one of the Most Influential Female Lawyers in Chicago according to Crain's Chicago Business, and has been recognized as a top 10 technology lawyer. As an entrepreneur, attorney, and mother to a large family Tricia has a unique perspective. In this conversation, we cover a little bit of everything, including legal pitfalls, advice for entrepreneurs, and how to blend the chaos of work and family life. Mentioned in this Episode:Meyer Law memberships and coursesMeyer Law packages for startupsMeyer Law packages for growing companiesRequest a roadmapThe Psychology of Money by Morgan HouselThe Optimal Amount of Hassle by Morgan HouselLinnea Gandhi on People Business PodcastThe Clever BabyTopics:(3:02) - Tricia's background starting her own business and positioning it as a tech company.(9:32) - How much of your time in law school is spent on contracts and the way laws work vs. negotiation and strategy?(13:30) - How should decision-makers and business leaders approach their attorneys?(14:52) - Where can there be great partnerships between business leaders and attorneys outside of contracts?(17:03) - What is your approach to negotiations?(18:28) - What's your husband's background in entrepreneurship and how did you both get onto this career path?(20:48) - What were the conversations like when you decided to start your first business together?(24:13) - What do you believe about business that is controversial?(29:27) - Was there something about your childhood that instilled your work ethic and confidence? How do you foster that within your own team?(34:10) - How do you think about the balance of building your businesses and raising a large family?(39:16) - Setting boundaries and being able to say “no.”(42:43) - How do you think about sacrifice, when it comes to work and family?(47:17) - What are you sick of talking about?(48:15) - What are you most excited to be talking about?(49:25) - What aren't people talking about enough?(50:30) - What is the purpose of business?
Welcome to TopMedTalk's exclusive - as live - coverage of The American Society of Anesthesiologists (ASA) annual general meeting; join Desiree Chappell, TopMedTalk's lead presenter, Monty Mythen TopMedTalk's Editor in Chief as they talk to their guests, Tricia Meyer, PharmD, adjunct Professor, Texas A&M, College of Medicine and Dru Riddle, Associate Professor of Professional Practice in the School of Nurse Anesthesia at Texas Christian University, Associate Professor of Medical Education, TCU School of Medicine, and Director of the Center for Translational Research: A JBI Center of Excellence and Cochrane US TCU Center.
Welcome to TopMedTalk's exclusive - as live - coverage of The American Society of Anesthesiologists (ASA) annual general meeting; join Desiree Chappell, TopMedTalk's lead presenter, Monty Mythen TopMedTalk's Editor in Chief as they talk to their guests, Tricia Meyer, PharmD, adjunct Professor, Texas A&M, College of Medicine and Dru Riddle, Associate Professor of Professional Practice in the School of Nurse Anesthesia at Texas Christian University, Associate Professor of Medical Education, TCU School of Medicine, and Director of the Center for Translational Research: A JBI Center of Excellence and Cochrane US TCU Center.
Tricia Meyer is Head of School at Fremont Christian School in Fremont, CA.
Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market. From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode. And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.
Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing. Today's discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including: how affiliate marketing can empower bloggers; advantages of performance marketing over more popular monetization channels like AdWords; ways to find the right advertising partner; flexible types of ad units a blogger can use; and FTC disclosure when using affiliate links Resources covered in this podcast include: Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download) Overview of FTC guidelines with examples created by Tricia Meyer of SunshineRewards.com Carrie Rocha's site Pocket Your Dollars is mentioned as a great example of FTC disclosure in action Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council. Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process. There are currently, 5 PMA Councils • Compliance – (David Naffziger BrandVerity) • Publisher Recruitment (Lucy Bartlett – VigLink) • Industry Advancement (Choots Humphries – LinkConnector) • Measurements and Insights (Julie Avila - Schaaf-PartnerCentric) • Offers & Rewards (Howard Schaffer- Offers.com) Tricia and Lisa discuss the new Council Spotlight Months, which are an effort by each of the councils to use a designated month to raise awareness for their council, talk about issues that the council is focusing on, and recruit new council members. January 2015 will kick off the Council Spotlight Month for the Publisher Recruitment Council. That council has plans to educate current and potential members through social media, podcasts, highlighting their whitepapers and content, as well blog posts on issues and more. You can learn more about becoming a PMA member and joining a council.
Margaret Webb, author of Older, Faster, Stronger: What Women Runners Can Teach Us All About Living Younger, Longer, shares her year of researching older runners and how they keep running strong. We also discuss Margaret's year of dedicating herself to having a super-fit year. Margaret gives us tips on how to start and keep on going. Serena Marie, RD, busts the food myth about Greek yogurt and runner-of-the-week Tricia Meyer shares how running has changed the lives of the people around her.
People are getting more and more comfortable purchasing items over the Internet. For most, it’s a huge time saver. But many people don’t realize they are potentially leaving a lot of money on the table by not taking advantage of cash back, rewards and coupon websites. Listen as Mr. Noobie, owner of Noobie.com and Tricia Meyer, owner of Sunshine Rewards… Read more about this episode...
TweetIt’s a mother/daughter reunion on this episode of Affiliate Voices. After a year of turmoil, Cindy Ballard and Tricia Meyer are working on their personal and professional relationship and we all felt this was a good venue to talk about things. We briefly discussed the elephant in the room but the bulk of the conversation […]