Podcasts about Platform ecosystem

In this episode of the Level Up Claims Podcast, host Galen Hair explores the integration of AI with marketing strategies, featuring Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares how AI is transforming marketers' roles, poised to revolutionize both how we market and how consumers purchase. Discover how AI can boost creativity and strategic planning while reducing complexity. Tune in to learn how embracing AI can help you stay ahead in this fast-evolving landscape.   Highlights Importance of technology in business. Background of Scott Brinker: merger of tech and marketing. Evolution from landing pages to interactive content. How AI simplifies and enhances marketing. Marketers only utilizing a fraction of MarTech capabilities. AI's impact on jobs and marketing creativity. Opportunities with consumer-facing AI like chat and voice bots. Future of AI agents in buyer-seller interactions. Strategy over technology as AI advances.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Scott Brinker https://www.linkedin.com/in/sjbrinker/  

Marketers have never been short on big ideas—but executing them has always been the challenge. Too much time spent on production, data wrangling, and operational headaches has kept teams from focusing on strategy and creativity. Now, AI is flipping that equation. Generative AI isn't just a new tool; it's redefining what's possible in marketing, removing barriers, and accelerating innovation.In this episode, Scott Brinker, VP of Platform Ecosystem at HubSpot, breaks down how AI is reshaping the MarTech landscape. He explores why we're entering a golden age for marketers, how AI is democratizing software development, and what the future holds for personalization, automation, and AI-powered experiences.In this episode, you'll learn:How AI is transforming marketing strategy beyond content creationThe role of AI in reshaping software, from UX to automationWhat companies need to consider when deploying AI-powered agentsJump into the conversation:(00:00) Introducing Scott Brinker(02:44) Scott Brinker on the evolving MarTech landscape(07:57) How AI is reshaping software experiences(10:38) The impact of AI on marketers and creativity(14:26) Why AI is a bigger shift than the web(17:53) The next era of AI-powered personalization(22:59) Should companies disclose AI interactions?(25:50) How AI is changing jobs and industries

Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker. This episode covers... Composable tech stacksThe role of AI Agents in workflows‘Service as a Software' (not your usual SaaS model)And the future for marketers in this space About Scott... Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Resources mentioned in this episode: Ethan MollickOfferFit _________________

Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It's 108 pages of dense insights on where Martech is headed—and as you might imagine, it's largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.Since 2008, he's also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000. He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.https://www.linkedin.com/in/sjbrinker/Key Topics[01:26] - Main take-aways from the report[03:31] - How AI can lead to more differentiated marketing[06:07] - Efficiency vs. effectiveness from using AI[11:33] - AI and the Hype Cycle[15:28] - Innovator's Dilemma and compressed innovation[17:16] - Segments of AI innovation[21:06] - Innovation challenges fo r legacy incumbents[22:56] - Last-mile issues with AI feature quality[29:10] - AI agents[40:54] - Orchestration layer Resource LinksMartech for 2025 Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Discord is a popular communication and streaming platform that was originally launched in 2015. It was first popularized in the gaming space, but its user base has grown to include a broad array of communities, businesses, and social groups. Justin Beckwith is the Director of Engineering at Discord. He leads engineering for the Platform Ecosystem The post Engineering at Discord with Justin Beckwith appeared first on Software Engineering Daily.

On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy. How do we process such rapid growth, and what takeaways can we glean from the past year's developments? That's what Scott Brinker is here to help us with. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn't the best strategy. Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success. Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive. The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users. For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount. Tune in for insights on Martech's future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas. Get access to early bird discounts for The Product Marketing Summit in San Francisco. Check it out here Get 20% off riverside.fm when you use the code productmarketingAI

In today's episode, we have Kelly Sarabyn and Scott Brinker from HubSpot, who take us through their latest report on the State of Platforms in 2024.  HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year. The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us.  During the conversation, they highlight the evolution of platforms, from mere technical infrastructures to complex ecosystems, and then further delve into how understanding the intricacies of platform models is crucial for tech companies and all businesses looking to leverage the interconnected nature of modern markets. This episode has something for everyone, so don't miss out on hearing from two of the most prominent experts in the field. Tune in.  Some of our ardent followers will know that this is the 2nd time we have Scott, Vice President of Platform Ecosystem, at HubSpot. Kelly, instead, works as a Platform Ecosystem Advocate, at the same company.  We are thrilled that they wanted to share the key learnings from co-authoring the “State of Platforms 2024” report - a tremendous piece of work that examines the evolving dynamics of the platform businesses, with a keen focus on the B2B SaaS industry. In the conversation we explored the implications of evolving platforms for business strategy and operations, emphasizing the necessity for companies to continuously adapt and leverage these opportunities effectively, regardless of the role and business model.  Our guests further touch upon how companies need to modulate around proliferation and nichification, integrations across sectors, and even look into these retributions' ethical and social aspects from a community-building perspective.  This episode is a crucial one and a much-needed dialogue to take platform ecosystems forward, so join in.  Key Highlights

Focusing 90% of our efforts on building capabilities vital for business expansion entails more than just technology. Talent, processes, and organizational alignment are equally crucial for leveraging technology effectively in our marketing and technology endeavors. Watch the full episode here

In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker.  Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.Tune in to hear:Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec's Law" related to the pace of technological change and organizational adaptation.Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

If you work in Marketing Technology, chances are you've come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even see with the naked eye.In 2011, there were 150 companies on the graphic. In 2014, 10 years ago, there were just shy of 1,000. Today, that number is over 13,000 martech software tools available in the market. The man behind that famous graphic, Scott Brinker, is the VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. He's also our guest on this episode to make sense of it all for the rest of us and break down his new "Martech for 2024" report.In our conversation, we talk about the “hack-pack-stack” approach to building your tech stack, he explains to me why "composability" is the key to creativity in Operations, and of course, I couldn't let Scott leave without him teaching me some real, tactical use cases for AI in Operations.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.io and tell them Sean sent you!

In this episode, I sit down with none other than the 'Godfather of Martech', Scott Brinker. Don't believe the title? A quick Google search will validate that claim! Before HubSpot, Scott's leadership as the co-founder and CTO of ion Interactive set the gold standard for interactive content, serving titans like Cisco, Dell, and Microsoft. Currently steering the ship at HubSpot as the Vice President of its Platform Ecosystem, Scott's vast expertise encompasses shaping platform strategies and fostering global technological partnerships. We discuss the essence of versatility in the tech stack: Why businesses should embrace diverse tools and bypass restrictive competitive overlaps. On the subject of the IT-Marketing Evolution, we explore how "no-code" has emerged as the marketer's secret weapon, empowering them to keep pace with rapid industry changes minus the constant IT hand-holding. We also talk about marrying AI with marketing and discuss the monumental potential of AI in content creation, software interaction, and data analytics. Scott also tips his hat to the book "Antifragile" by Nassim Nicholas Taleb, shedding light on the resilience and adaptability of platform ecosystems in our dynamic tech landscape. Additionally, we delve into the concept of an anti-fragile ecosystem, exploring what happens when one dominant social network disappears and the subsequent rise of innovative software to seize the day. For those yearning for more nuggets of wisdom, Scott points listeners to HubSpot's marketplace and his insightful blog, ChiefMartek.com. If Martech's complexities have ever befuddled you or if you're keen to discover how to weave technology into mainstream marketing seamlessly, this episode promises a masterclass from the very best in the business.

What's up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the constant evolution of the marketing landscape.About Scott Throughout his career, Scott's navigated seamlessly between the realms of marketing and technology He put his first entrepreneurial mark in the martech world when he Co-founded ion interactive, a martech SaaS providing interactive content tools for marketers In 2008, he began sharing industry insights on the Chief Marketing Technologist blog with the hope of serving as a resource to help spread the “marketing technology” meme A few years later, he released the first ever version of the Martech Landscape maps, back when there was only about 150 martech vendors  He launched the esteemed MarTech conference in 2014 and remains its program chair to this day Today he's VP of Platform Ecosystem at HubSpot where he enhances their synergy with the broader marketing tech landscape, a landscape that maps over 11,000 vendors today  He continues to be the acclaimed force behind chiefmartec.com, hailed universally as the martech world's ultimate wellspring of knowledge and insight How Marketing Jobs Will Be Reshaped by AIScott firmly places himself in the camp that views AI not as a threat to marketing jobs but as a crucial tool for the modern marketer. He holds a strong belief that good marketing requires human input, and this won't be changing anytime soon. Scott reframes the common adage, often heard in marketing circles, that a marketer's job won't be replaced by AI but by another marketer who is adept at using AI.As tongue-in-cheek as this phrase might be, Scott sees a lot of truth in it. He views AI as a broad set of capabilities that can be harnessed in various ways to enhance marketing. While the initial applications, such as content generation, are undoubtedly intriguing, the real potential of AI in marketing goes beyond these use cases.Scott argues that the power of AI lies in how it allows marketers to better harness data, and enables more sophisticated automation across the entire marketing spectrum. Particularly on the Martech side of things, Scott anticipates marketing operations leaders and Martech professionals leveraging generative AI to up-level their stack and operational capabilities.Rather than viewing AI as a potential replacement for their roles, Scott suggests that marketers should see AI as a key part of their job description. It won't take over all aspects of their work, but it will become a significant component of what they do.Takeaway: The future of AI in marketing is not about replacement but about enhancement. AI is set to become a vital tool that will empower marketers to up-level their operational capabilities and harness data more effectively. As Scott astutely points out, the job of a marketer won't be replaced by AI; instead, it will be reshaped by those marketers who can successfully integrate AI into their strategies.Early-Stage Marketers Should Choose a Focus Area Then Utilize AIAccording to Scott, marketing has always offered a myriad of different specialties and that, arguably, has been amplified over the past 10 to 15 years. Yes, there's a role for the 'jack-of-all-trades' or marketing generalist. Still, as Scott astutely notes, there are also several specialized roles that marketers can pursue, each requiring a unique set of skills. Whether it's hosting a podcast or being a master in content creation, each specialization requires dedication and unique abilities.In terms of marketing operations, Scott suggests that this is another area of marketing requiring a specialized skill set. For those new to marketing, the challenge then becomes deciding whether to become a generalist marketing manager or specialize in a specific area. Scott believes that the generalist path, while rewarding, can be quite challenging because of its broad scope. On the other hand, specializing in a particular area, like content creation or marketing operations, can provide a focus. This concentration, according to Scott, not only enables you to become proficient in a specific aspect but also allows you to learn generalist capabilities, given that marketing is inherently a team sport.Scott's advice for those looking to utilize AI tools in their early marketing career is to choose a focus area, then learn and grow from there. While the field of marketing may appear vast, narrowing your scope and honing in on a specific skill can provide a strong foundation from which to expand your knowledge and skills.Takeaway: For early-stage marketers, leveraging AI doesn't mean trying to master everything at once. Instead, it's about selecting a specialization within marketing, and honing your skills in that area. This approach, combined with a keenness to adopt AI tools, will equip them with a 'superpower' that keeps them ahead of the curve in an ever-evolving marketing landscape.Unleashing AI in Marketing with the Power of Composability Scott is particularly excited about the rapidly evolving concept of composability in the realm of marketing. This concept, at its core, revolves around the assembly of different elements—software, data, workflows, and steps—to achieve specific outcomes, much like putting together building blocks. Up until recently, composability was largely contained within the 'no-code' space, with a suite of tools allowing marketers to construct, analyze, and manipulate workflows across various apps and data sets.But the democratization of composability was somewhat limited. Scott noted that these no-code tools often necessitated a level of technological prowess akin to the 'power user,' those individuals comfortable with the complexities of Excel formulas and intricate app functions. This requirement often resulted in a smaller subset of marketers taking full advantage of these tools, leaving a significant amount of potential untapped.Enter the advent of AI interfaces and generative AI. Scott strongly believes that these technological advances are about to open up the world of composability to all marketers, effectively democratizing these previously restrictive functions. Scott particularly emphasizes the potential of AI in data analysis, marking it as a highly accessible and immediately beneficial application for marketers. In the current data-driven marketing landscape, organizations often grapple with vast amounts of data, making it challenging to find the right information and draw actionable insights promptly.The generative AI's capacity to serve as a tireless, personal data analyst is an exciting prospect. Unlike a human analyst who might get overwhelmed with constant inquiries, AI does not tire and can handle a myriad of questions without losing efficiency. This capability empowers marketers to interact with AI as if it were their personal analyst or data scientist.Marketers can ask the AI system a series of questions in a conversational manner, enabling them to quickly cut through the noise and extract the insights they need. This way, the AI system can assist in navigating the vast sea of data within the organization, simplifying data analysis processes, and, as a result, significantly enhancing the efficiency and effectiveness of data-driven decision-making. This transition, according to Scott, will not only revolutionize how we interact with data but also how we automate workflows and inter-system tasks. While there's still progress to be made, promising examples are already emerging, like the execution engine in HubSpot's Chatbot and innovative use cases from Zapier. These developments foreshadow a future where AI will function as a powerful IT assistant, readily carrying out complex tasks across different systems on command.Takeaway: The advent of AI and the concept of composability herald an exciting new era for the marketing industry. It promises to dramatically democratize access to advanced tools and capabilities, enabling marketers at all levels of technical proficiency to extract unprecedented value from their work. A significant application of this lies in data analysis, where AI can act as an indefatigable personal analyst. Marketers can interrogate these systems in a conversational manner to efficiently cut through vast amounts of data and extract essential insights for strategic decision-making. This capability holds immense potential to boost efficiency, spur innovation, and fuel growth in the marketing landscape, completely redefining the way we approach and understand marketing.AI Shifts Marketing Towards Orchestration, Not SubstitutionScott brings a fascinating perspective when it comes to understanding the role of AI in marketing teams, and in particular, he suggests that it's not as clear-cut as many might expect. This isn't a story about machines replacing humans. Instead, it's a story about transformation and adaptation, about finding ways to harness the power of AI to tackle routine tasks, leaving marketers with more time to address the more complex aspects of their roles.This perspective sits between two contrasting viewpoints about AI's impact. One camp warns about the job losses AI could cause by taking over tasks traditionally performed by humans. The other camp counters that notion with the lump of labor fallacy argument, suggesting that work isn't a fixed pie. As AI automates certain tasks, new, more complex tasks arise that we previously didn't have the time or resources to tackle.Scott leans towards the latter perspective but with a twist. His concern lies not in the potential job loss but rather in the speed at which AI could cause shifts in the roles and responsibilities within marketing teams. He believes that the swift advancement of AI presents an uncharted territory that could change the dynamic of what humans do at a rate faster than we've ever experienced before.However, he doesn't see AI replacing marketing altogether. Scott is a firm believer in the human ability to understand context and continuity, qualities that he sees as central to marketing and that AI, at least for now, is not equipped to fully grasp. While AI can perform tasks within a certain context window, human marketers are still far better at seeing the broader narrative, stitching together various pieces of a complex marketing landscape.In Scott's view, as AI accelerates and handles a growing number of tasks, the demand for orchestrating these capabilities and providing context will increase. This shift might create a unique role for marketers as orchestrators of this AI-powered symphony, managing and directing AI capabilities within a broader, contextual marketing strategy.Takeaway: Far from replacing marketers, AI might empower them to take on new, more complex roles. As AI handles more tasks, the role of marketers could transform from task-doers to orchestrators, responsible for contextualizing and directing AI's efforts within a broader strategy. This shift might demand a new skill set from marketers, opening up unexplored possibilities in the marketing field.Navigating the Intersection of Warehouse Native Martech and Operational DatabasesScott's reflections on the growing interest in "warehouse native martech" laid bare the benefits and challenges of this emerging trend. The idea of pooling all company data into a single warehouse is undoubtedly appealing. It offers the potential to access this aggregated data across diverse applications, making analysis and decision-making more comprehensive.Yet, Scott drew attention to the complications of this approach. While data warehouses house a wealth of information, the sheer volume and variety of data they hold can lead to daunting challenges. One of these is the lack of inherent data rationalization. Data coming in from different sources don't always align, leading to discrepancies and confusion. This requires additional layers to rationalize and give context to the data - a function that individual martech products are often designed to provide.Performance issues further complicate the shift towards warehouse native systems. Scott acknowledged that although the speed of read-write data in warehouses has improved, there's still a long way to go. User experiences and web interactions often hinge on millisecond performance differences. This requirement renders operational databases, which can be fine-tuned for specific engagements, invaluable. Scott's views suggest that although the martech industry is moving towards a universal data layer, this won't necessarily lead to the eradication of localized, context-specific databases. These continue to have a critical role in catering to real-time, performance-driven requirements.Scott also touched on another aspect – the potential problems in coordination across different systems of truth. He referred to a situation where a CMO argued against integrations between marketing automation and CRM. This situation illustrates that while seamless data flow across an organization might sound ideal in theory, it can lead to unintended consequences in practice.Takeaway: While the rise of data warehouses is undeniable, it doesn't spell the end for localized databases. As the industry continues to evolve, there will be ongoing exploration and experimentation to determine the best strategies for data management. Ultimately, the most successful solutions will likely involve a blend of warehouse native tools and dedicated operational databases.The Overlooked Innovations of the Mid-Sized BusinessWhen Scott was asked about the future of Martech applications in small and medium businesses (SMBs), he provided an illuminating perspective that diverges from the common narrative. The discussion often polarizes into two distinct ends of the business spectrum - very small companies with fewer than 20 people and colossal enterprises with thousands of employees. However, the reality of the global business landscape lies somewhere in between these two extremes.Scott emphasized the critical and often overlooked role of medium-sized businesses, the "M" in SMB. These are companies with dozens or hundreds of employees, bridging the gap between the small enterprises and the multinational corporations. Contrary to common perception, the use cases within these organizations are substantially more complex than smaller companies. Moreover, they possess more resources, allowing them to apply both human resource and capital to foster innovation.Interestingly, these mid-sized businesses strive to balance the stability and strength of larger enterprises while retaining the agility and innovation that typically characterizes smaller companies. The willingness to embrace emerging technologies, new capabilities, and to instigate change is more pronounced here, perhaps due to the lesser extent of legacy technologies, processes, and politics that can hamper such endeavors in larger companies.The alignment between the buyers in these mid-sized businesses and the continually innovating range of Martech vendors, is in fact, a sweet spot. They are nimble enough to adapt to new technologies and have the resources to implement them, offering a fertile ground for innovation. Scott's perspective paints a compelling image - we can expect to see a significant wave of innovative developments happening in this often overlooked 'M' segment, perhaps even faster than elsewhere.Takeaway: Medium-sized businesses, often overlooked in Martech discussions, are potentially a hotbed for innovation. Their unique position enables them to leverage the agility of smaller companies and the resources of larger ones, setting the stage for rapid adoption and development of new Martech solutions.Martech Careers in SMBs vs Large CorporationsWhen Scott was asked about early-career marketers and their approach to adopting technology, he painted a vivid picture of the landscape. He advocated for both paths: starting at a small to medium-sized business (SMB) to gain hands-on experience with cutting-edge technologies or delving into the complex structure of a large corporation to develop organizational skills.Scott highlighted the dichotomy that exists in the marketing world. On one side, there's the thrill of a smaller setting, an SMB, where marketers can swiftly run experiments with emerging technologies. The nimbleness of an SMB environment allows one to innovate and play with the newest tools without being encumbered by the usual organizational and political hurdles.On the flip side, Scott emphasized the value in honing skills in a larger corporate setting, albeit laden with more technical debt and legacy tools. The true talent lies in navigating the breadth of a company's tech strategy, building strategic alliances, and effectively collaborating with vast IT teams. As Scott pointed out, those who excel at this often find themselves highly valued.However, Scott stressed that each path had its unique set of challenges and benefits. An SMB may offer the opportunity to quickly adopt and experiment with new technologies, but it might not provide the same level of organizational skill development that a larger company would.Takeaway: There's no 'one-size-fits-all' route in marketing technology adoption. While SMBs offer a playground for rapid technological experimentation, larger corporations cultivate indispensable organizational skills. The choice lies in what skills one wishes to prioritize early in their career.Remembering the Humans in MartechWhen Scott was asked about the implications of an over-reliance on technology in marketing, he illuminated an enduring conundrum. Scott expressed that the most enduring problem in martech is indeed our chronic over-reliance on technology at the expense of the human element. He cited an often-heard grievance in the industry: underutilization of martech resources.He argued that this supposed underutilization isn't a question of the technology itself, but rather the lack of investment in educating people on how to use these tools effectively. Training, according to Scott, is not just about tool mastery but about empowering and encouraging marketers to apply these tools in innovative ways.He touched on the barriers to change, explaining how new initiatives often clash with existing processes, rules, and established norms. This mismatch, he reasoned, discourages full utilization of martech capabilities and leads to underinvestment in the human side of things.Scott, being part of a martech company himself, took a fair and balanced view of martech vendors' role in this problem. He pointed out that vendors' sales pitch often oversimplifies the process, focusing too much on the magic of the tool and underselling the required human and organizational investment for its effective use.Over time, however, he believes the industry is slowly recognizing this gap and improving. He highlighted the need for a shift towards better balancing technology and human investment to truly harness the power of modern martech.Takeaway: Scott calls for a renewed focus on the human element in martech, arguing that the supposed underutilization of martech tools is less about the technology itself and more about the industry's lack of investment in training and enabling people to effectively use and apply these tools.Navigating Marketing Ops and Tech TeamsWhen asked about the evolving roles within the marketing space, and how organizations might better utilize their investments in technology and people, Scott shared valuable insights. He affirmed that investing in marketing operations and marketing tech teams is indeed a crucial aspect, yet he pointed out that there's more to the equation. He noted that the real barriers are often found beyond the "bubble" of marketing operations. These barriers may take the form of ingrained processes within legal, finance, or other teams outside of the marketing sphere. These processes, which were established and became calcified at some stage of the company's history, may not be in sync with the evolving capabilities of marketing technology.Marketing operations, Scott argued, while potentially having some influence within the marketing team, often struggle to exercise leverage outside of it. Hence, the key challenges are often constraints stemming from areas outside of their immediate sphere. This makes it difficult for changes to be initiated from within marketing operations.This led Scott to highlight the crucial role that savvy CMOs or marketing executives play. It's these individuals who can successfully navigate these challenges, understanding the constraints, and engaging their executive peers in other functions to bring about the necessary changes. By doing so, they can adapt and evolve these processes to align with the advanced capabilities of current marketing technology.Takeaway: The role of marketing executives extends beyond simply supporting marketing ops and tech teams. They play a crucial role in navigating and overcoming external organizational barriers, ensuring that processes across different departments align with the evolving capabilities of marketing technology.Martech Curiosity, Focus, and Communication When asked about the essential skills required to navigate the intricate landscape of marketing technology, Scott emphasized a triad of characteristics - curiosity, focus, and communication.Scott agreed that curiosity indeed plays a pivotal role in the Martech world. The desire to explore, to question, and to understand is integral to innovation and growth. However, he cautioned that unbridled curiosity, without focus, can potentially dilute productivity and outcome delivery. Balancing an inquisitive mind with a disciplined approach to prioritization, he suggested, forms the backbone of successful leadership.But the game-changer, the third magic component, as Scott described it, is the skill of effective communication and engagement. A common misunderstanding is that the rest of the organization does not comprehend the technicalities of marketing or the value of marketing operations. Yet, Scott sees this not as a failure of other departments, but rather as a challenge for marketing leadership to communicate their mission and their value more effectively. It might seem ironic that an industry devoted to communication can struggle to communicate internally. However, effective internal communication is a skill that often goes underappreciated and requires focused development. Leaders who can marry their curiosity with the ability to maintain a structured focus and who can communicate effectively are the ones set to redefine the future of Martech.Takeaway: The leaders shaping the next generation of Martech need more than technical skills. They must cultivate a balance of curiosity to explore new possibilities, the focus to drive specific outcomes, and the communication skills to articulate their vision and value to the wider organization. They are the ones who will not only understand the potential of Martech but can also guide their teams and stakeholders on the journey.Marketing Ops Evolving to Become the Operating System Underpinning MarketingWhen asked about the evolution of marketing operations, Scott described it as an ever-changing environment that has significantly matured over the last decade. While marketing operations was previously perceived as a support mechanism for marketing, it has transformed into a comprehensive operating system underpinning not only marketing but also branching into other departments. Scott painted a vivid picture of the future of marketing operations and emphasized the increased need for individuals adept at both the technical aspects and, crucially, internal communication.Scott acknowledged the shifting terrain of marketing operations. What was once about simply supporting marketing through reporting, tool management, and data hygiene is now a lot more expansive. In the coming years, marketing operations is set to morph into an operating system that doesn't merely support marketing but reaches out to other departments, knitting together disparate teams through technology.Scott identified the key ingredients for success in this evolved landscape. Mastery in the technical aspects of marketing ops and marketing tech is of course vital. But it's the other part of the equation, the ability to communicate effectively with internal teams, that elevates the role from tactical to strategic. The individuals who can not only handle the technical details but also engage effectively with other teams are the ones who will pioneer the future of marketing ops.He projected an optimistic vision of the future, suggesting a kind of seller's market in marketing operations. Those with experience in marketing operations and marketing technology already have a wealth of career options. But, as Scott pointed out, it's those who are able to anticipate and lead the evolution of the sector who will create the most significant opportunities for themselves.Scott ended on a hopeful note, reflecting that now is an incredible time to be in marketing. With so many technological advancements, particularly at the data layer and with artificial intelligence, there's an unprecedented opportunity to write the future playbook for marketing. It's an exciting journey that he considers a real gift. Takeaway: The future of marketing operations requires not only technical expertise but also exceptional communication skills to facilitate broader internal engagement. Those who can strike this balance will be the leaders shaping the next generation of marketing ops.Embracing Passion and the Power of Saying NoWhen asked about the secret to managing his diverse roles and interests, Scott confessed that his life might seem one-dimensional to some. With his work and his passions converging around martech, he truly embodies the idea of doing what you love and loving what you do.Scott's approach to balance, however, is not about juggling every opportunity that comes his way. Instead, he emphasizes the importance of being selective and knowing when to say 'no'.Despite being immersed in a fascinating field that continues to evolve and offers endless possibilities, he recognizes that the hours in a day remain finite. As such, Scott makes deliberate choices about how to spend his time, focusing on those areas he's most passionate about and letting go of the rest. It's a powerful message about achieving balance in a fast-paced and demanding career: true balance isn't about doing everything but choosing what matters most and dedicating yourself wholeheartedly to it.Takeaway: Despite the myriad of roles and responsibilities in his life, Scott finds balance by aligning his work with his passion and exercising selective focus. The secret to his success lies not in pursuing every opportunity, but in dedicating himself to what truly matters to him.Episode RecapIn a world increasingly augmented by Artificial Intelligence (AI), Scott puts forward a compelling view: AI isn't here to replace marketers but to enhance them. It's this nuance that informs his views on the future of marketing and the pivotal role of AI. The image he paints is of a landscape where marketers can navigate vast realms of data more effectively, and up-level their strategies, thanks to the precision and insights AI affords. With this view, he also advises budding marketers to focus their efforts on a single specialization. The added power of AI allows these marketers to master a distinct area, turning them into formidable specialists ready to conquer the ever-evolving marketing landscape.Scott's vision extends to how AI and composability can democratize access to advanced tools. It's an exciting future where every marketer can command their personal AI analyst, efficiently mining vast amounts of data for crucial insights. This new capability is set to spark innovation, boost efficiency, and drive growth, redefining our understanding of marketing.It's not just about the technology, though. Scott argues for a renewed focus on the human element in martech. This means investing in training and enabling people to harness the power of these tools effectively. He also stresses the importance of communication skills, especially for marketing executives who play crucial roles in aligning various departments with the evolving capabilities of marketing technology.Looking to the horizon, Scott outlines the future of marketing ops. It's one where the leaders are not just technical experts, but also exceptional communicators who can articulate their vision and the value they bring to the broader organization. Balancing these skills is key to shaping the future of marketing ops, guiding their teams, and stakeholders on this transformational journey.It's a riveting episode, one that promises a future where AI isn't the end of the marketer's journey but a new beginning, offering untapped potential and possibilities in the vibrant field of marketing. 

Hear from Scott Brinker, VP Platform Ecosystem at Hubspot, how digital marketers should incorporate martech into their everyday digital strategies without fear.

Chatting with Microsoft Teams Engineering Principal Product Manager for Teams Platform Ecosystem Rima Reyes from Washington, United States- Rima Reyes said about her work and answered some of my questions. more info on https://www.smartcherrysthoughts.com

Abstract of the paper we discuss We investigate patterns in platform ecosystem emergence. We find that the processes of ecosystem emergence—value discovery (designing and establishing an ecosystem value proposition and individual value offerings), collective governance (regulation of participation), platform resourcing (resource acquisition for set-up and scale-up), and contextual embedding (legitimation of the ecosystem in the wider societal and competitive context)—exhibit characteristic patterns as an ecosystem establishes itself. We also find that collective governance patterns vary considerably across cases and argue that early governance decisions significantly influence subsequent evolution of an ecosystem. Furthermore, we show that although there are similarities in ecosystem emergence at the macro level (during launch, expansion, and establishment), at the micro level these processes coevolve giving rise to idiosyncratic patterns of coevolution.

Scott Brinker takes us on a journey exploring Hubspot's fascinating platform strategy, where competitive overlaps between Hubspot's own hubs and products and third-party developers in the ecosystem are treated as a good thing, and where recognizing and serving the “joint customer need” is the real focus. Scott is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog, covering marketing technology management, and is the author of the best-selling book “Hacking Marketing”. Previously, he was the co-founder and CTO of Ion Interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Serving multiple niche customer needs with modular platforms: is this possible? Hubspot's success seems to confirm. With Scott we take a closer look at Hubspot's approach at figuring out what makes the collaboration between a platform and its ecosystem work. We see what makes a product portfolio and an organizational structure more keen to meet complex and evolving customer needs through collaboration, all while keeping everything connected as one boundaryless ecosystem.   Key highlights 

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot's tech ecosystem, how the company's partnership channel has evolved since Scott joined, inbound versus outbound partnerships, and how HubSpot helps partners find each other organically. This podcast episode was produced by Quill.

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot's tech ecosystem, how the company's partnership channel has evolved since Scott joined, inbound versus outbound partnerships, and how HubSpot helps partners find each other organically. This podcast episode was produced by Quill.

In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams. Discussion points include: The rise of sales tech The healthy tension between marketing and sales Gartner's next prediction on marketing's reporting structure Marketing and sales collaborating and 'attribution' Scott's opinion on upcoming trends Open ai and GPT-3 and GPT-4 Connect with Scott Brinker at https://chiefmartec.com/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape. Discussion points include: Managing your tech stack and aligning with your strategy The current role of ai in marketing and tools like Jasper.ai and GPT-3 Integrating with your core CRM or MAP Martech and the cloud data warehouse layer The 90/10 business rule Gartner predicted the growth of marketing tech Connect with Scott Brinker at https://chiefmartec.com/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

An Ecosystem Community Leader Joins Ultimate Guide to Partnering Kelly Sarabyn is the Platform Ecosystem Advocate for Hubspot and a strong GTM voice in the Partnership Community. Communities are becoming an increasingly important aspect of GTM strategy. You will learn why Hubspot created and is investing in this unique role focused on partner impact under Scott Brinker, an iconic ecosystem leader, how she applies her superpower to generate successful outcomes, the importance of Marketplace to Partner GTM strategies, and why this Partnership Ecosystem movement is so essential to the future of B2B. Kelly is a Partnership Leader uniquely growing Hubspot's Ecosystem Community. I hope you enjoy this episode as much as I enjoyed welcoming Kelly Sarabyn In Kelly's words Kelly Sarabyn is the Platform Ecosystem at HubSpot, where she is focused on growing the ecosystem through partner engagement. Previously, she led marketing at Pandium, an embedded integration marketplace, and was a partner at Woden, a branding agency. Kelly Sarabyn. Kelly has been a strong and substantive voice in the Partner and Ecosystem Movement. What You'll Learn in this Episode Kelly's role, mission, and superpower (1:51)The importance of Marketplaces to B2B (9:18)How partnerships have changed in the last two and a half years (14:09)"Partnership" is not an appendage, its an asset (18:54)The biggest struggle - Product vs. GTM concerns (23:15)Advice for other Partnership Leaders (34:51) Partner Ecosystem Leader Episodes 162 - How You Can Unleash the Power of Data to 10X Your Partner Growth! 153 – Janet Schijins – Ecosystems & Megacosm 150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain 149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller 139 – How Can Technology Partners Organize for Success around Go to Ecosystems? with Allan Adler. Kelly's Event This Week Register for Kelly's Event Scaling technology partnerships is much more difficult than the scaling around most partner types. In addition to scaling GTM motions and programs, you have to scale your product, your APIs, your app marketplace, and your developer support in a way that aligns with both your product and go-to-market strategy. This is not easy! I'm excited to host a conversation with leaders in field who are doing this and who can share what they've learned. I'l be talking to Eric Chan of Chargebee, Joni Deus of Intuit Mailchimp, Mike Vaccaro of Tray.io, and Carina Conaghan of Optimizely on the 27th and they'll be sharing their takes on the most effective ways to scale. This Partnership Leaders event is open to the public. Other Links from this Episode #partnerships#techpartner#techpartnerships#integrations#apis#event https://podfollow.com/ultimate-guide-to-partneringFREE OFFER from PartnerTap PartnerTap is the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine. Transcription – by Otter.ai – Expect Typos SUMMARY KEYWORDS partner, partnerships, hubspot, marketplaces, ecosystem, people, organizations, building, technology, integrations, community, marketing, platform, customer, partnering, kelly, role, channel, product, company SPEAKERS Announcer, Kelly Sarabyn, Vince Menzione Vince Menzione  00:00 What partnership ecosystems and communities have in common, and why building community around your partnership ecosystem can give you and your organization both a strategic advantage and a new lever to growth. Announcer  00:17 Welcome to The Ultimate Guide to partnering. And this podcast Vince Menzione. A proven sales and partner executive brings together leaders to discuss transformational trends and ...

How does a platform with 150 million monthly active users build for the future? In a word: Developers. Discord is betting big that the future of their company, their product and their community is in supporting developers - and they're putting their money where their mouth is.   On this week's episode of Dev Interrupted, Anjney Midha, Discord's VP of Platform Ecosystem, sits down with us to discuss Discord's past, present and future. In this incredible episode, Anjney details Discord's recent product announcement, its spiritual connection to gaming, and why a totally moddable platform is the key to user experience.  Show NotesRegister for Interact on October 25thJoin the Dev Interrupted DiscordLearn about the power of Continuous MergeDiscord's announcementDiscord's Developer PortalWant to try LinearB? Book a LinearB Demo and use the "Dev Interrupted Podcast" discount code.

Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment. On the Menu: 1. Martech Trends and the Great App Explosion 2. Picking the right tools for your martech stack 3. Identifying which sources to integrate with the Customer Data Platform 4. The role of intuition in data driven decision making 5. How to design a scaling integration strategy that works 6. Adapting your business model to the current macroeconomic environment

In this episode of SaaS Connect by Cloud Software Association, Scott Brinker, VP Platform Ecosystem at HubSpot, discusses consolidation vs. aggregation and what makes ecosystems great. HubSpot, one of the first Martech tools on the market, offers software products for inbound marketing, sales, and customer service. The lessons presented by Scott span the last ten years, from the start of Martech: Disruptive innovation happens. One chapter closes, another opens. Categorization is hard. It's hard to know what will go viral. Everybody has opinions. System dynamics rule everything. There's an app for everything. People don't realize how many apps they depend on in their daily lives. Great ecosystems are not fragile. Growth of the Martech landscape over the last 10 years (5,233% from 2011 to 2022). App explosion and adoption - on average, each company uses 300 SaaS apps. Difference between consolidation and aggregation. Layers of integration with aggregation. Resources Mentioned: Ben Thompson's Aggregation Theory - https://stratechery.com/aggregation-theory/ Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud #saaspodcast #cloudsoftwareassociation #ecosystem #martech

What has been the growth of ecosystems within business?. Joining us again in episode 54 of Pit Stops to Podium is Scott Brinker. Scott Brinker is VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the Chiefmartec.com blog and serves as the program chair of the MarTech Conference Series. He is the author of the best-selling book Hacking Marketing, published by Wiley. Today we are learning about the Breadth, Depth, and where is HubsPot going to next building ecosystems. //ENGAGE WITH SCOTT LinkedIn: (8) Scott Brinker | LinkedIn // STAY AWESOME & DO IT BIG!! Website: revpartners.io Listen on Spotify and Apple Podcasts

What is up PartnerUp!? Many people don't realize how far ahead of its Intuit competitor Xero was in winning the ecosystem battle and becoming a necessary layer across the finance and accounting world.Bryan Williams joins us to talk about their unique strategy, how they managed to win big, and what the pros and pitfalls are of going platform-first. It's the way to dominate a category, but it's not something you can do easily, lightly, or in every situation. We also discuss Bryan's next career chapter bringing these insights to the world!Never miss an episode of the world's number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll be sure to showcase your commentary!  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

Scott Brinker, known as the “godfather of martech” and currently VP Platform Ecosystem at HubSpot, talks to Eric about everything marketing technology from how to stay on top of it all to how best to implement changes in your organization.Scott explains that the No Code movement represents a fundamental shift towards empowerment of business users and marketers. It's not just about letting people build software applications without having to code them, it's about allowing the average person to self-service their ideas. And while culture change and adoption of new technologies and workflows are necessary, it inevitably requires a huge investment. Scott's tips for success include:Make sure you're allocating the space in people's responsibilities to learn new tools, technologies and approachesOnce you have the tools and people know how to use them, you have to make sure from a process re-engineering perspective, you actually look at how people will use these new tools and determine where the constraints are and work to see how to overcome those constraints working collaboratively with the new technology and getting things done. While Scott admits the world of marketing technology is too large to stay on top of at this point, he also lets us know how he does his best. To see the famous Marketing Technology Landscape Graphic click here. For more from Scott visit www.chiefmartec.comFind him @chiefmartec on Twitter or on LinkedIn.Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at media@wearerival.com, we'd love to hear from you. 

The PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.   In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he has run the Chief Marketing Technologist blog, chiefmartec.com.   See a list of the questions the duo debate below: No Code: Will the massive proliferation of “no-code” capabilities decrease the demand for coders? Marketplaces: Will marketplaces extend to resellers; will partners transact from a digital marketplace, then resell/implement end-user solutions without real-time engagement with the ISV/vendor? E-commerce: E-commerce has passed in-person as the top channel for B2B sales. What critical factors enabled this to happen? Necessity: Less ability to travel – be in-person Ease of information gathering/research Trusting information sources (independent rating) Governance: Is governance underappreciated? Partnering processes Technology to help Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).

Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm's tech to exploit them and drive broader firm success. The post Scott Brinker, Chiefmartec and HubSpot's VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.

Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm's tech to exploit them and drive broader firm success. The post Scott Brinker, Chiefmartec and HubSpot's VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.

Scott Brinker has had his eyes on the marketing technology landscape for decades. As author of the Chief Marketing Technologist blog and creator of the Martech Supergraphic, Brinker often notes growing trends in martech. One of his emerging trends is low- and no-code tools. Gartner estimated that enterprise low-code application platforms will be 65% of all app creations within the next five years, and the worldwide low-code development technologies market was projected to total $13.8 billion in 2021, an increase of 22.6% from 2020. Brinker, VP Platform Ecosystem at HubSpot, joined CX Decoded Podcast co-hosts Rich Hein, Editor in Chief at CMSWire, and Dom Nicastro, Managing Editor at CMSWire, to discuss the rise of these no- and low-code tools and address some of the healthy skepticism in the market.

In this special “Boundaryless update” episode, we explore some of the patterns witnessed consolidating over the past ten years with regards to marketplaces, embracing shared infrastructures, the dynamic new role of connecting with customers, building extension platforms, Amazon's open marketplace doctrine, and the future of ecosystemic value creation. Whether you are a startup or a corporate organization — we all need to operate from a new playbook where product development is moving to the edges of the ecosystem. You can find an extended blog post with detailed highlights from the conversation on our website: https://boundaryless.io/podcast/boundaryless-update/

  Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott's answers will surprise you. About our Guest: Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog and serves as the program chair of the MarTech Conference. He is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It's less about changing what marketing does and more about transforming how the work is done.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery.  This podcast covers:  Marketing technology and operations as key drivers of the modern marketing organization.  The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation.  The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation.  The future of the martech conversation – what's next for marketers?  Here are some of the resources we mentioned during the episode:  Experience 2030: sas.com/experience2030  Should you Build or Buy Martech? Yes. https://chiefmartec.com/2021/07/build-buy-martech/  Aggregation Theory Applied to Martech Stacks: https://chiefmartec.com/2021/05/aggregation-theory-applied-martech-stacks-2/  New rules of Marketing Technology and Operations: https://chiefmartec.com/2018/10/new-rules-marketing-technology-operations/  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.   Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University.  A transcript of this episode can be found here. 

In this episode, we talk with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor at Chief Martec, about expansion & consolidation of the MarTech stack and the top things to look for when bringing new tech into your stack.

Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers:  The origin story of the Marketing Technology Landscape (Martech 5000) and the similarities and differences over the last 10 years.  The relationship/connection between digital transformation, customer experience and marketing, and how the relationship between these three aspects impacts the view of marketing ROI, performance, and measurement for the marketer.  Gaps in marketing leadership according to a recent CMO Council survey, and the impact on those gaps considering the acceleration and focus on tech (AI, AR, VR, IR) in marketing.  The future of marketing in the year 2030 and beyond.   Here are some of the resources we mentioned during the episode:  Martech 2030: https://chiefmartec.com/2020/10/martech-2030-augmented-marketer-marketing-technology/  Experience 2030: sas.com/experience2030  Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right (chiefmartec.com article)  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University. 

Overwhelmed by the need to rethink your organisational models , service models and capabilities in your organisation.. ? Struggling to keep up with the speed of change in the constantly emerging market environment ?  Simone and I discuss the rapid shift to more platform based models and the interconnected thinking that goes with this shift. Designing new platforms, open business models and transitioning to interconnected thinking is vital for both businesses and society and brings with it a new and challenging landscape shaped by different ecosystems that are unpredictable and uncertain. This puts new demands on organisations, and we explore how this thinking can translate for leaders in the C suite, for middle management and for the employee experience more holistically. The shift from institution based governance to network based governance is also key to our discussion, and what it means for organisational design and culture going forward.  Simone shares his models, research, and insights on this fast moving topic from working with corporates, start ups and institutions across the globe.  The main insights you'll get from this episode are : -       Designing new platforms, open business models and transitioning to interconnected, i.e. boundaryless, thinking is vital for both businesses and society and brings with it a new and challenging landscape shaped by different ecosystems that are unpredictable and uncertain. -       This scenario places three essential demands on organisations: 1.    To build literacy and capacity; understand a new language, network effects and the market; enable interactions; understand how the Internet and technology have changed the rules of the game 2.    To see an organisation as a system of elements; understand the different ecosystems and how they are facilitated; examine the question of shared technology versus proprietary hardware; look at performance critically and develop a portfolio perspective 3.    To have ‘skin in the game': do away with bureaucracy and hierarchy and replace them with small units supported internally by platforms; offer employees incentives to become more entrepreneurial; diversify and move away from silos -       Tools and models for envisaging organisational evolution in three areas where change is required: technological innovation, ecological innovation and the culture of fear. 1.    Macro changes in terms of new technology, such as AI and 5G, to enable new departments, new solutions, low-cost options, predictive services; and to empower users 2.    Ecological changes, such as those embedded in the biosphere, new regulations and their impact on policies (e.g. zero carbon, circular economies), supply chains and business models (as we have seen with COVID) 3.    Changing the culture of fear at geopolitical level; shifting from traditional governance to consensus, localism and regionalisation (e.g. vast differences between China, India, Russia, Brazil, US, Europe, etc.) -       An adequate response to these changes requires different organisational models - regenerative ones that move away from the ‘steady state', shift power, enable local autonomy and focus on the importance of context. -       A digital market is well represented by ‘Cicero's triangle' of longtails (smaller players who can win big and fragment the fast-moving market for ‘big' players); aggregators (such as Über, Airbnb, Amazon, etc., who allow the market to grow via third-party relationships); infrastructure (modular enablers, scale-dependent) -       Leaders in large organisations must embrace cultural transformation, make the...

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. In this episode: What are the biggest trends of 2021 in terms of marketing technology development? What makes the digital marketing side so fragmented, and how can marketers navigate the landscape? How should marketers evaluate MarTech as a whole for a company without getting overwhelmed? What makes change and martech implementation difficult and slow? What can marketers do to pitch to management to invest in MarTech? Why should marketers evaluate their MarTech stack regularly, and how to do so? What are the marketing technology predictions for the second half of 2021 or even 2022? What kind of no-code platforms or tools can marketers use in their work? Quotes from the episode: "I'm very excited about this whole movement that people call 'no code.' And when I think about no code, I don't just mean things that don't require code anymore. I think of that category much more broadly as a new generation of tools. Tools that use a great UX and great AI engines to make it easy for ordinary people to build things without waiting for someone in IT or an agency to build it." "The fact that marketing is continually evolving in what it needs to execute and how it needs to reach people is tough because of the pace at which that evolution is happening; it's really hard to keep up with." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

In this episode of SaaS Connect by the Cloud Software Association, Scott Brinker, VP of Platform Ecosystem at HubSpot, shares lessons learned from HubSpot's App Accelerator. HubSpot started as an inbound marketing company to help marketers use inbound marketing successfully as a methodology, and their offerings included HubSpot Academy and software. Today, it has evolved into a full CRM platform. Scott's role at HubSpot is to build out the app platform ecosystem. He is the mastermind of a lot of the work that's been done, and someone who's been able to have a major influence in the development of that ecosystem for HubSpot. This is what you can expect to hear about in this episode: The mechanisms of building an ecosystem on top of the HubSpot platform. Lesson learned, and how App Accelerator built and cultivated a cohort of integrations from zero. They started with eight participating companies and by the third accelerator, they had 60, eventually learning that 25 companies was ideal. What made HubSpot decide to not incentivise. (Hint: they only wanted people to build something if there was legitimately a real market opportunity...) How Scott's history as an ISV contributes towards innovation in HubSpot's ISV program. What one thing about App Accelerator that they did not anticipate but turned out to be one of the larger side benefits. (Hint: the feedback about how to improve the platform...) How HubSpot defines success according to Northstar metrics. (Hint: active installs with customers...) Recruiting strategy for the project. The journey to become a HubSpot featured partner. Resources Mentioned: Wix Martech Crossbeam Salesforce Marketo Eloqua Northstar Thank you to our amazing podcast team at Content Allies! Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/Visit the Entrepreneur Presenters for July 25, 2021 at their Websites:Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/ Visit

Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/Visit the Entrepreneur Presenters for July 25, 2021 at their Websites:Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/ Visit

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to focus on improving other aspects of their marketing efforts - which he says have been neglected as brands fixated on ad targeting. Brinker also discusses why he's seeing more startups and money pour into marketing technology than ever before despite all the changes within the ecosystem. Guest: Scott BrinkerHost: Mike ShieldsProducer: Kenya Hayes

Marketing technology is now essential to business success. Yet marketers continue to struggle with the complexity of their bloated marketing automation solutions, citing lack of application integration amongst their toughest challenges. The answer, according to Hubspot's marketing technology expert Scott Brinker, is to develop more open and compatible platform ecosystems that make it easy for marketers to add on any application they want.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Marketing is a truly powerful revenue lever. What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business. I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it. Get into this jampacked conversation with the Chief Martec himself. Episode Highlights: What makes Hubspot’s platform ecosystem unique [00:59] Strategy, marketing, and technology are intertwined [03:13] Winning depends on your willingness to experiment [06:18] Avoid taking it too far when it comes to being data-driven [07:51] On the Apple iOS changes: What matters is what you’re delivering with your message [11:19] The software and marketing landscape isn’t shrinking soon [14:03] Data reporting and Hubspot integration [15:24] The importance of marketing attribution to marketers [17:03] Agile marketing vs traditional marketing [21:40] Myths surrounding agile marketing [25:35] What’s next for Scott in 2021 [29:07] About Our Guests: The Editor at ChiefMartec.com, Scott Brinker is the current VP Platform Ecosystem at Hubspot. He works in shaping the company's platform strategy and leading business programs for Hubspot’s global technology partner ecosystem. Scott is fascinated by the intersection of technology platforms, marketing strategy, and operations. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the https://chiefmartech.com (Chief Marketing Technologist) blog which is the authority on marketing technologies. He is the author of https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170/ (Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative). We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy. We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the pronunciation of Zapier, the pioneering No Code platform. Finally Scott tells us about some the technologies of the future.

Hubspot's Scott Brinker on Sales, Marketing and Technology Episode Summary: Welcome to the Sales Tech Podcast, the show that talks about sales technology, what's working, what's not and where the industry is going. In this episode, Scott Brinker joins the show to discuss his background as VP Platform Ecosystem at HubSpot. Scott has a wealth of knowledge in the intersection of technology platforms and ecosystems and marketing strategy and operations. This makes him the perfect candidate to discuss the explosion of marketing technology over the past few years and how that has impacted the structure of Sales and Marketing departments. Thom and Scott discuss this technological boon, why sales technology has lagged behind and what needs to be done in order to ensure salespeople have all the tools them need to optimize their time and be successful. Scott speaks to how the global pandemic has impacted the sales profession, strategies for getting multiple technologies to work better together and how technology has changed the career structure for those who work in Sales and Marketing. What We Covered: 00:29 – Thom introduces today's guest, Scott Brinker who joins the show to talk about the explosion of marketing technology in recent years and why sales tech has lagged behind 07:03 – Lessons salespeople can glean from the global pandemic  08:30 – How technology has impacted the relationship between Sales and Marketing groups 10:32 – Scott discusses what salespeople need to be doing to help bring sales tech into their companies 11:30 – Scott speaks to the pushback he sees in sales technology 13:24 – Scott talks about strategies for getting these technologies to work better together 17:28 – Scott speaks to the vital role technology departments play, specifically with regards to sales and marketing today 18:33 – How technology has impacted the career structure for people who work in sales and marketing 21:16 – Scott speculates on the future of sales and marketing technology 23:33 – Thom thanks Scott for joining the show and let's listeners know where to follow him Tweetables: “2020 was such a crazy catalyst for this. So many of these touchpoints now between sales people – buyers and sellers – all of a sudden started happening in these highly digital mediated channels.” (05:47) “I think this meeting in the digital Wonderland has certainly been one of the best things to happen for encouraging greater collaboration between marketing and sales.” (09:00) “I don't think cost is really the primary barrier here [in sales tech]. It's very easy and affordable to try things. If they end up working and you can demonstrate through this data trail its impact on performance, then your case is fine.” (12:03) “While the industry I will say as a whole still has a long way to go, we're making a lot of progress.” (14:51) “One of the things technology did was it certainly raised the profile and the strategic impact of marketing operations.” (18:58) Links Mentioned: Scott Brinker on LinkedIn Scott's Chief Marketing Technologist Blog HubSpot Website

'App store optimization is one of the most underutilized growth channels since most SaaS companies are still ignoring it...'

We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech. Key topics covered: As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems? Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales Balancing creativity and tech use / implementation in sales and marketing Top predictions for martech and salestech for the near-future!

Scott Brinker lives at the intersection of marketing, technology, and management. He is the VP of Platform Ecosystem at Hubspot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. He runs the Chief Marketing Technologist blog (chiefmartec.com), that has over 50,000 readers. Scott launched the MarTech Conference in 2014 and currently serves as the event's program chair. He is the author of the best-selling book “Hacking Marketing.” Here are a few of the topics we'll discuss on this episode of Long Story Short: Where Scott sees the martech landscape trending over the next decade towards 2030 How the barriers of technology have been lowered to allow citizen creators to leverage the power of experts As the role of AI expands, how it can help tame new technology The importance of experimentation and testing hypotheses for developing marketing strategies How to think about marketing attribution with the potential for bias and error The advantages of being a newcomer How his success is directly correlated to telling dad jokes on Twitter Resources: Chief Marketing Technologist Blog Antifragile: Things That Gain from Disorder MarTech Conference Hacking Marketing Connecting with Scott Brinker: Twitter LinkedIn Connecting with the Hosts: Jeff Sirkin on LinkedIn Sophia Gordon on LinkedIn

Scott Brinker is back with Tessa and talks more about the tech emerging right inside our existing marketing technology stacks. Learn how it empowers marketers to start testing data and putting it to work in new ways. Plus, hear how you can use martech to generate leads, bring joy to prospects, and fuel B2B growth in 2021. In our last episode of the Lead(er) Generation, guest Scott Brinker got us all excited about the future of the augmented marketer. In this episode he'll cover where to start and how to unlock our marketing leadership superpowers in 2021. Bonus you'll learn: What’s the secret to generate leads and align our sales and marketing teams? Download 5 Data Exchanges Between Sales & Marketing To Increase Win Rates for our step-by-step process we use with clients to start and scale end-to-end lead generation programs.  About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas.First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform. Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the  Marketing Technology Landscape.In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. 

In this episode, Dan Neumann is joined by Scott Brinker! Scott is the VP of Platform Ecosystem at Hubspot, the author of the ChiefMartech blog, and the founding program chair of MarTech Conference.   In their conversation today, they explore some topics around approaches with shifting from product to platform, organizational change with distributed agility, and exploring the Flywheel Model at Hubspot. Scott also shares his tips and advice around alignment, distributed authority, and preventing backsliding!   Key Takeaways Hubspot’s shift from a product company to a platform company: Hubspot made the shift in order to move beyond just building within their own organization to being able to open up APIs and extensibilities that would allow other companies and developers to build on top of that foundation (in turn, shifting the value proposition to customers) Expanding from your own team(s)’ ability to innovate and experiment to empowering team(s) around the world to innovate and experiment They went from focusing on an end-user audience to requiring the product teams to look at another dimension of what they were creating The value in shifting from product to platform: The ability to adapt to change at scale is an invaluable skill This process helps pressure-test your ideas in a variety of different circumstances Tips for shifting from product to platform: You want a clear top-down strategy and a sense of where you’re going and why, but also the freedom to experiment and create You don’t want to have top-down handcuffs but you do want a strategy so people can align Experimentation is the pathway to greatness and the best way to have a great idea is to have a lot of ideas! It is ideal to have a blend of a formal/informal experimental framework Tips regarding alignment: If you’re going to have a product in the ecosystem, you want to make sure it adheres to some basic governance You want to make sure that the experience that customers have with anything in the ecosystem is good You can’t have governance that strangles the teams but you also don’t want a lack of governance that puts your organization at risk — finding balance is key How distributed authority works plus tips: Distributed authority refers to giving someone the authority to take something and run with it (in turn, creating a tremendous pace for innovation within an organization) To make this successful at scale, you need some scaffolding and governance increasingly over time so they are all tying back into a common foundation When it comes to the product to platform, each individual team needs to come to terms with it (almost like a retail approach to change management) Pro: Because you have these highly empowered teams, as soon as they “get it,” their ability to move very quickly and do amazing things is greatly increased Con: ’Tis not a one-shot thing; you have to invest the time and go team-by-team It may take longer than you think it will, but it leads to strong, genuine change that sticks Tips and advice around backsliding: Creating alignment between platform and ecosystem as a way to help your team(s) achieve their goals creates a strong bond Things diverge for good reason; usually, it is an indicator that that team needs to adapt or that something is not a good fit and needs to be changed What first might look like backsliding might actually be the discovery of finding a new path or possibility (so don’t quash things too early) What is the Flywheel Model? “The Flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience.” “With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales.” “Other models think of customers as an outcome — nothing more, nothing less.” The most successful companies address all three components of a flywheel: how fast it’s spun, how much friction there is, and how big it is (which determines customers’ attraction, engagement, and delight)   Mentioned in this Episode: Scott Brinker Hubspot ChiefMartech.com MarTech Conference The Flywheel Model | Hubspot Antifragile: Things That Gain from Disorder, by Nassim Nicholas Taleb   Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!

Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way. However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software. We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech. The five trends he covers in more detail below:“No Code” Citizen CreatorsPlatforms, Networks & MarketplacesThe Great App ExplosionFrom Big Data to Big OpsHarmonizing Humans & MachinesIf you'd like to contact Scott to learn more about MarTech, he can be reached at the following:Scott Contact Info:LinkedIn Profile: https://www.linkedin.com/in/sjbrinker/Twitter Profile: @chiefmartechPublished Books:  Hacking MarketingScott's Book Recommendation:Antifragile Things that Gain from Disorder by Nassim Nicholas Talem Chief Editor at:  www.chiefmartech.com 

If 2020 felt like drinking from a firehose, then this episode is the zen you need to recenter on your purpose as a marketer. Guest Scott Brinker joins us to discuss how B2B marketing leaders can evaluate and select the best tech to complement existing CRM, CMS and marketing automation systems to elevate their brain space out of execution.   We’ll need marketers’ experience and passion for data in 2021 to think creatively and strategically about how we connect, engage, and with prospective customers and generate business value in 2021—a year that is sure to see more economic, technology, and competitive landscape changes. Learn about the evolution of the martech landscape and what the trends behind it tell us about 2021 and beyondLearn where you can find the most effective apps and technologies for automating tasks within your CRM, CMS and other core marketing technologyHear the benefits of “no code” platforms and how they’re giving marketers more control while “playing nice” with IT teamsGet some actionable tips on which digital transformation projects to prioritize in 2021 to help your team scale and take advantage of new opportunities About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas. First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform.Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the  Marketing Technology Landscape. In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

Most marketers know how to weigh traditional marketing services.  But technology? That leaves most marketers at a loss.  It doesn't have to — deciding between martech products and building a killer tech stack can be made simple. In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker, VP Platform Ecosystem at HubSpot, to discuss what every marketer needs to know about martech.

Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the show (https://www.eastwestpr.com/podcast-speakpr)

Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/Support the show (https://www.eastwestpr.com/podcast-speakpr)

This week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!

Susanne Somerville is the CEO of Chronicled, founded in 2014 with the hopes of building the ultimate enterprise blockchain platform. And more recently in 2017 she founded the Mediledger Network, one of the largest and most active healthcare/blockchain consortiums. Current working group members and partners include Genentech, Gilead, Bayer, Pfizer, PWC, SAP, Deloitte, IQVIA, GS1, Walmart and more. Susanne is trailblazing a path for pharma companies to use blockchain tech in a way that will improve their supply chain operations and revenue management processes. https://www.chronicled.com/ https://www.mediledger.com/ Show Notes •Introduction of Susanne's background •Journey from ChemE to Pharma supply chain to blockchain •Origins of Chronicled and Mediledger - value proposition, problem statement •How is COVID19 impacting healthcare supply chains? •Most challenging Supply Chain problems fit for DLT - data entry, track and tracing, temperature monitoring, fraud, counterfeits •What responsibilities does Chronicled have as the custodian of the MediLedger network? •Industry Standards – GS1 and HIBCC (Health Industry Business Communications Council) database •Customer mapping process and how different trading partners can align interests •Does Mediledger need blockchain? Why? •“It’s like putting your own private embassy behind your trading partners firewall” on the benefits of blockchain for multi-party data exchange •Chronicled Products - Product Verification / Contracts and Chargebacks •Network stakeholders - Healthcare providers, GPOs (Group purchasing organization), Manufacturers, distributors •Technical specifications (architecture) of Chronicled network •Permisssioned Blockchain protocol – Substrate/Parity Tech Stack •Data storage •Node participation and governance •Libp2p messaging •Smart contracts •FDA DSCSA pilot experience and learnings from regulators •Managing between data transparency and privacy •Chronicled team and culture around privacy and security •Industry Partners and concept traction - existing partners and pilot projects •Can you describe the competitive landscape and any direct competitors to your business? •Platform/Ecosystem roadmap 2020 and beyond •Favorite book – Midnight’s Children by Salman Rushdie •What do you believe in that most people would disagree with? •Who's your favorite US president of all time? •How are you handling with the physical distancing measures? •Final takeaways News Corner The COVID19 pandemic has highlighted how Genetic data may reveal susceptibility to certain diseases. On June 8, 23andme announced it has been conducted research studies to determine if blood type is associated with lower risk of infections or symptoms. In a person’s DNA, a Thymine base on their ABO gene determines if that person has blood type O. Early results suggest Individuals with O blood type are between 9-18% percent less likely than individuals with other blood types to have tested positive for COVID-19. This research study is continuing to grow and people are beginning to reconsider the role of genetic data in our digital world. https://blog.23andme.com/23andme-research/23andme-finds-evidence-that-blood-type-plays-a-role-in-covid-19/ Remember, the Health Unchained podcast is for informational and entertainment purposes only and we are not providing any sort of legal, financial, or medical advice. Please do your own research and due diligence before making any important decisions related to these matters. Special thanks to Bert Miller and Christiane Wirrig who both have newsletters covering the industry. https://bert.substack.com/ https://bluesteens.substack.com/ Health Unchained Links Website: https://healthunchained.org Telegram: t.me/healthunchained Twitter: twitter.com/Healthunchaind

In today's episode, I invited Scott Brinker. Scott is currently VP Platform Ecosystem at HubSpot. Before that, Scott was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, Scott is also running the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his famous projects on the cheifmartec.com is the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where Scott currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott also has written the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. Scott is also a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He's witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he's got a lot to say about how to integrate tools like these most effectively. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest trends and also what's coming down the pike? My guest, Scott Brinker, tries to put marketing technology into perspective with my delightful conversation. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He also serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Tatyana Kanzaveli, TedX speaker, successful computer scientist and data lover who started off her career as a multi-disciplinary consultant at Pricewaterhousecoopers. She had many leadership roles throughout her career and started her own company a few years ago after being diagnosed with cancer. Her company, Open Health Network is a general purpose platform that leverages AI and blockchain to create a personalized patient experience that can be whitelabeled for enterprise clients. Show Notes •Introduction of Tatyana's background •Journey from Azerbaijan to the US and into healthcare entrepreneurship •Experience being diagnosed with cancer •Experience navigating the healthcare system •Origins of Open Health Network- problem statement, value proposition •How did you first hear about blockchain technology? •Does OHN need blockchain? Why? •General technical specifications (architecture) of OHN •Network Nodes and governance? •Data storage •Data Marketplace •Security Requirements •How is OHN leveraging Big data and AI to enhance user experience? •My Cardiac Coach developed by the American Heart Association uses the OHN platform. •What is PatientSphere? •Product development updates •Customers - adoption challenges in different markets •Industry Partners and concept traction - existing partners and pilot projects •Can you describe the competitive landscape and any direct competitors to your business? •Platform/Ecosystem roadmap 2020 and beyond •Name a business leader or industry leader that inspires you- Esther Dyson •What do you like to do during your free time? Tatyana is a grandmother and previous chess master. Health Unchained News Corner https://consensys.net/blog/press-release/consensys-announces-healthcare-spin-off-consensys-health/ On February 20, 2020, Brooklyn-based ConsenSys announced it will spin off it’s sub-division that focused on healthcare into it’s own company called ConsenSys Health. ConsenSys Health will continue to leverage ConsenSys’ suite of tools and infrastructure, including Codefi, Infura, and PegaSys. The global lead for the healthcare vertical at ConsenSys, Heather Flannery, will lead the new company as CEO. Heather has worked on mission-driven projects for over 25 years making measurable societal contributions in business, technology, and healthcare. Related: https://soundcloud.com/healthunchained/ep-10-genetics-marketplace-ethics-dr-david-koepsell-ceo-encrypgen Health Unchained Links Website: https://healthunchained.org Telegram: t.me/healthunchained Twitter: twitter.com/Healthunchaind Bert’s Blockchain and Healthcare Weekly Newsletter: https://bert.substack.com/

Listen as Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more..Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment- a recruitment agency that connects ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.

Upcoming Events Blockchain and Digital transformation in Health 2020 - Austin, TX - Feb. 26 https://www.eventbrite.com/e/blockchain-and-digital-transformation-in-health-2020-tickets-77550239855?aff=HEALTHUNCHAINED&afu=140534288709 Health Unchained Links Website: https://healthunchained.org Telegram: t.me/healthunchained Twitter: twitter.com/Healthunchaind Bert’s Blockchain and Healthcare Weekly Newsletter: https://bert.substack.com/ Show Notes Frank Ricotta is the co-founder and CEO of BurstIQ In 2019, BurstIQ raised $5.5M in a series A funding round to continue its development of an Enterprise scale HIPAA and GDPR compliant Blockchain solution. •Introduction of Frank's background •Journey from Airforce to cybersecurity and into healthcare executive leadership •Origins of BurstIQ •Does BurstIQ need blockchain? Why? •New data economy development and innovation •General technical specifications (architecture) of BurstIQ network •Big Data and storage •Self-aware data object •Data privacy - HIPAA and GDPR •Smart contracts •How can various stakeholders benefit in the BurstIQ ecosystem? •Patients, providers, payers, pharma, and research •BurstIQ User experience workflow •Product development updates •Empiric Health (manages surgical and clinical data) is BurstIQ’s first anchor customer •BurstIQ partners include Flometric, Air Force academy, and Secure.health (Australia) •Industry Partners and concept traction - existing partners and pilot projects •Can you describe the competitive landscape and any direct competitors to your business? •Platform/Ecosystem roadmap 2020 and beyond •What are your thought on the AI singularity in 2045 (ray Kurzweil)? •Favorite book(s) – Peter Drucker’s management books •Name a historical figure or living leader that you would like to have dinner with? Health Unchained News Corner 2020 MediLedger DSCSA pilot report: https://www.mediledger.com/fda-pilot-project In 2013, Congress enacted a law called the Drug Supply Chain Security Act (DSCSA) which outlines steps to build an electronic, interoperable system to identify and trace certain prescription drugs as they are distributed in the United States. In 2017, The mediLedger Project brought together companies to explore using blockchain technology to address these interoperability requirements designated to go into effect in 2023 for package-level tracing. The MediLedger Network believes that can add value to a multi-enterprise business network by enabling for the following components: Data synchronization, asset exchanges, multi-party business process automation, business rule enforcement.

This episode of Meet the Experts is presented by Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital, Leonard Sommer. He spoke to Scott Brinker, Vice President of Platform Ecosystem at Hubspot and a renowned expert in the field of Marketing Technology. Sometimes referred to as the “Father of Martech”, Scott’s work and research has chronicled the rise of marketing technology and its impact on marketing strategy, management and business culture over the past decade. He spoke to Leonard about the rapid expansion of Marketing Technology, the disruption felt across traditional marketing mediums, and how companies can better equip themselves to scale up their digital marketing.

On this episode, Scott Brinker joins the show to talk about his journey to becoming a Visible Expert in the marketing technology (MarTech) space.  Our chat is filled with lessons learned, actionable tips, and visions of where the martech landscape is headed.   To learn more about Scott, check out his website: https://chiefmartec.com/

Scott is a computer programmer and entrepreneur who has a wealth of experience in tech and marketing and is one of the most prominent figures in the world of 'Martec' which he has been at the forefront of since it started. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements on his CV and there is not nearly enough room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog Chief Marketing Technologist if you're ever looking for Martec advice and ideas. Also Hubspot is pretty great if you don't have a CRM and their entry level free version is good enough to get you going. Show Notes Note - This show is a repeat of an episode aired on 'Marketing Mindset' ABOUT THE HOST My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful. Sam: Instagram (https://www.instagram.com/samjamsnaps/) Quora (https://www.quora.com/profile/Sam-Harris-58) Twitter (https://twitter.com/samharristweets) LinkedIn (https://www.linkedin.com/in/sharris48/) Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/) Support the Show - Patreon (https://www.patreon.com/growthmindset) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Scott Brinker.

Technology is supposed to help, not frustrate or overwhelm us. Do you struggle with using, choosing, or consolidating marketing technology tools? Marketers tend to love or hate specific tools. Is your favorite on Chiefmartec’s 2019 Marketing Technology Landscape Supergraphic? If not, there are more than 7,000 tools to consider. Which should you use? What to look for? Who should make the decision? Today, my guest is Scott Brinker, vice president of Platform Ecosystem at HubSpot and editor at Chiefmartec.com. He suggests various strategies for selecting tools, so you don’t have to reinvent the wheel. Some of the highlights of the show include: Purpose: Persuade marketing executives to pay attention to intermingling of  personalities and passions between marketers and technologists Categories Covered: Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management Where to begin? Get clear on foundational systems (CRM, email, content management system, etc.) Significant investment in time and learning; identify gaps to intentionally augment foundation with more specialized tools Ecosystems developed around major platforms can help narrow your choices Makeshift Marketing: Is it good enough? Pieces of the Puzzle: Focus on the capabilities you need Marketing department should identify point person/people to be responsible for operational infrastructure and technology of marketing Ecosystem Mission: Evolution of product, partners, and programs Links: Chiefmartec's 2019 Marketing Technology Landscape Supergraphic Scott Brinker on Twitter MarTech – The Marketing Technology Conference HubSpot Salesforce Marketo Creating Predictable Growth Is Not A Hack With Kieran Flanagan From HubSpot [AMP 126] How To Overcome Makeshift Marketing With New Marketing Superpowers

Conversation with Scott Brinker, the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, the Program Chair of the MarTech Conference, a subject matter expert at marketing technology, and yes he's the guy behind the MarTech 5000 landscape graphic

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry. All this and plenty of 301 redirect jokes, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Gear up for some highly insightful tech talk with the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech, Scott Brinker. Advances in marketing technology have changed a lot about how marketing is done today. In this episode we discuss what those advances mean for your marketing plan, the benefits of looking into and incorporating new technology into your upcoming strategies and as usual, smash apart some common myths to pieces.   Takeaways: Don't pick your technology without first having a strategy of how to use it. It's important to use new technology and innovations to uncover what's possible with your strategy. You should have someone on your team keep a finger on the pulse of changing technologies that are relevant to your customers. Don't waste time chasing things that just look or sound cool. Make sure they are useful to both you and your customers before launching right into the unknown. Use the 80/20 rule as a guide to build your marketing technology toolkit. 80% of your efforts should be focused on present day operations and 20% should be spent looking at trends and emerging technologies. Get out and take time to meet with others in your profession but in different businesses. Ask questions and see what they are doing. You may discover something new. The cloud world brought a whole new revolution to technology that enables better integration which will ultimately open up many creative possibilities for the future. Grab hold of the citizen marketing trend! There are so many platforms and tools out there that have made it easier for regular marketers to build, develop and design with very little expertise needed.   Links:   LinkedIn: https://www.linkedin.com/in/sjbrinker/ Website: chiefmartec.com Twitter: @chiefmartec Book: Hacking Marketing MarTech - The Marketing Technology Conferences Scott recommends reading: Platform Revolution

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Live interview with Scott Brinker from the Martech Festival which was held on October 31st 2018 in London. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys). During the interview several topics are covered. Following items are discussed: Why more CMOs are becoming CEOs Pace-Layered Application Strategy and IT Organizational Design The New Rules of Marketing Technology and Operations  

I am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show! This is a perfect episode for those marketing technologists who are inside an organization... We spoke mostly about the progress and democratization of MarTech in the last decade, but also touched on: ✔️ What it means to be a "citizen technologist". ✔️ What's coming in MarTech. ✔️ How HubSpot will stay relevant in the coming years. For more on this subject, check out Scott's blog and article: https://chiefmartec.com/2018/05/democratizing-martech-marketing-technologists/ To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support

On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key takeaway for the audience. If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

How many Martech companies does it take to promote a product? You may not know the answer, but Scott Brinker has a good idea — and it's not more than 6,000 companies. The originator of the infamous Martech landscape supergraphic — and the VP of Platform Ecosystem at HubSpot, Chief of chiefmartec.com and Co-Founder of ion interactive and more — Scott Brinker, talks with us on this episode of CMO Confessions. It’s another edition of CMO Confessions. Let’s chat. Follow Scott on Twitter: @chiefmartec Follow Scott on LinkedIn Website: http://chiefmartec.com Promotional Materials: Hacking Marketing The Supergraphic Follow ON24 on Twitter: https://twitter.com/ON24 Learn more about ON24: https://www.on24.com/

Today, we are delighted to host our second special guest on The Talking Stack - Scott Brinker, who is the VP Platform Ecosystem at Hubspot, Chair of the MarTech Conference and Editor of ChiefMarTech.com Here are the highlights of the discussion: Segment 1 - Scott shares his key takeaways from the recently concluded MarTech Conference’18 at Boston - David asks if ‘certification’ for Martech professionals could be the next logical step to ‘formalize’ the profession, and Scott tells us why it seems unlikely - We ask if the concept of centralization and decentralization can be applied by marketing leaders when it comes to assembling the martech stack (happens to be Scott’s number 1 favorite topic!) Segment 2 - David asks if the recent integration announcements – for example, Adobe announced some fairly complex Magento integrations, the Zaius-Shopify news etc. indicates that ‘integrations’ have become too easy, and thus too superficial, or whether the technology has indeed become good enough to democratize integrations meaningfully - Scott argues that citizen integrators prove that the full spectrum of integrations is now possible - We discuss if this will impact the martech landscape – will we see a ton of stand-alone martech solutions that can integrate meaningful emerge, or will acquisitions in the martech space elbow all point-solutions out of the market? - Don’t miss Scotts Complicated versus Complex argument here! - We end with a chat on ‘tentpole’ technologies and what a central tentpole for the martech stack could look like (Hint: it’s not CDPs and David says so! Tweet your thoughts and tag us too! David Raab: @draab Scott Brinker: @chiefmartech Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT

In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre. In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive revenue growth. For those not familiar with Debbie, she is a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. Having coined the term “Revenue Marketer” in 2010, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a Ph.D. candidate, and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment. Enjoy!   Show Links   Connect with Debbie on LinkedIn About Debbie Qaqish The Pedowitz Group [ARTICLE] What Is Marketing Enablement and Why Do You Need It? — By Debbie Qaqish [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017) [ARTICLE] Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) — By Scott Brinker [ARTICLE] The New Customer Journey Maze: 5 Implications For Marketers — By Kimberly A. Whitler   Books Mentioned   [BOOK] Rise of the Revenue Marketer   People Mentioned   Thomas Barta, Author: The 12 Powers of a Marketing Leader Alex Simoes, Senior Director of Customer Experience Market Adoption at Sysco LABS at Sysco Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Kimberly A. Whitler, Assistant Professor, Darden School of Business, University of Virginia

In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to continue evolving to meet the needs of tech adopters in the space.

Dan and Nick chat with Scott Brinker, VP of Platform Ecosystem at Hubspot about scaling partner programmes, building a great ecosystem and the potential for t-shirt cannons. The team finds out how a SaaS Marketing company and a SaaS Accounting software see platforms as large part of their future. And what the current efforts of both companies have led to; from tiered partner programmes, to the importance of defining white space and grey space in the ecosystem. They discuss that having a platform adoption partner to train end users also helps with longterm app adoption and is an essential part of a healthy ecosystem. And just how hard is it to stand out in the SaaS market? Listen now to find out all this and more!

Scott Brinker explains how digital marketers can take an hour to stay relevant to your market in a changing landscape. As a martech thought leader and VP Platform Ecosystem...

I invited Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference we discuss topics including: Scott shares why he left Ion Interactive, the company he founded to join Hubspot What makes a marketing platform a "platform" versus just a marketing tool or system Why is there a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level.

Reactive development is fueling a new wave of business applications; these apps are event-driven, scalable, resilient and responsive by nature. To help developers build Reactive applications on the JVM, Typesafe has brought together the Play web framework, a runtime called Akka, and the Scala language under a unified platform. The platform is distributed through Typesafe Activator, a tool that includes easy-to-use templates and tutorials designed to accelerate adoption and skill acquisition.

Zia Yusuf, who leads SAP’s Platform Ecosystem unit, is finding software vendors that fill various gaps in SAP’s software. In a wide ranging interview, Yusuf explains his role shaping SAP’s strategy.Listen here or download to your favorite mobile device.