Podcasts about Isba

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. The IPA hit back at ISBA for suggesting "systemic malpractice" in principal-based media and painting “a misleading picture of how agencies operate”, serving "only to perpetuate the myth that agencies are acting against the interests of their clients”.In this episode, Campaign's editorial team discuss why this topic is so controversial, shedding light on concerns that exist and the reasons that it remains so obscure. Hosted by tech editor Lucy Shelley, the chat features UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.Further reading:Will the 'big six' become the 'big three'?Media is key battleground for agency giants in new world orderMark Read on WPP's creative agencies slump, big clients spending more and four-day office mandateDo the latest holding company results signify a shift towards media first?The $31bn Omnicom-IPG deal has industrial logic but also many caveats Hosted on Acast. See acast.com/privacy for more information.

On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds.  They examine Apple's streaming service losses, Perplexity AI's efforts to raise funds at USD$18bn (£773m), and the release of Isba's Responsible Media Guide. 

In this podcast, we sit down with Steve Horton, board services consultant with the Indiana School Board Association. We discuss the typical process that is used by school boards to search for, and ultimately select a new school superintendent.

At a Thinkbox event in September, ITV, Sky and Channel 4 announced Lantern, a new measurement panel aimed at tracking the short-term impact of TV advertising on sales.The goal for the initiative, which is aiming to fully launch in 2026 following a period of testing and requests for proposals, is to help provide TV with “the measurement it deserves” in an era when brands have increasingly demanded more outcomes-based measurement solutions, rather than simply measuring audiences.Sameer Modha is measurement innovation lead for commercial at ITV and sits on the commercial board of UKOM. Matt Hill is director of insight and measurement at Sky Media and formerly director of research and planning at TV marketing trade body Thinkbox.Both have had a strong hand in the early development of Lantern. They joined The Media Leader Podcast to discuss the project – its purpose, goals and timeline – as well as how TV measurement efforts need to adapt more broadly to address the needs of advertisers.Modha and Hill also spoke about how Lantern will help attract new-to-TV advertisers, how the project is "fundamentally different" from Isba's cross-media measurement initiative Origin and why the majority of media buying is now spent on outcomes, not eyeballs."In the end, buying outcomes rather than buying eyeballs has won in the market," said Modha. "We can either sit on our hands and just ignore that or say no, no – actually, we've got a fantastic ad product and it is great at doing those things, but we haven't surfaced that in a way that can play a part in those finance conversations."Highlights:4:44: The when, how and why of Lantern13:10: Targeting new-to-TV brands and the problem with attribution19:54: The challenge of cross-industry collaboration24:37: Lantern's launch timeline39:16: Has brand advertising become passé in an era of outcomes-based measurement?50:21: What the future of TV measurement looks likeRelated articles:ITV, Sky, C4 reveal Lantern audience measurement launchLantern joint measurement panel could be live ‘by 2026'Thinkbox research lead Matt Hill to join Sky Media---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

   Slam the Gavel welcomes back Theo Chino, ABA, ISBA, DCBA, DECALOGUE, MBA,ABJJF to the podcast. Theo was last on the podcast Season 5, Episodes: 128, 143, 164, 187, 192,204 and 206.     Today we addressed the imprisonment of Michael E. Caruso, a combat Veteran, business owner with no criminal history. However, since December 20th, 2024 he has been sitting in Douglas City's Castle Rock Correctional Facility in Colorado.  His bond is set far too high for a Class 4 Felony. This is not a gender war. This can happen to any parent.     Nine policemen entered his apartment complex when Michael was spending time with his small child, and arrested him. One of the charges was harassment-phone-threat-ethnic intimidation and the other charge was a "vague" retaliation on the judge, at taxpayer expense. To Reach Theo Chino: theo@alliedra.com, fcvfc.org@gmail.com, 312-690-3788****** Supportshow(https://www.buymeacoffee.com/maryannpetri)Maryann Petri: dismantlingfamilycourtcorruption.comhttps://www.tiktok.com/@maryannpetriFacebook:  https://www.youtube.com/@slamthegavelpodcasthostmar5536Instagram: https://www.instagram.com/guitarpeace/Pinterest: Slam The Gavel Podcast/@guitarpeaceLinkedIn: https://www.linkedin.com/in/maryann-petri-62a46b1ab/  YouTube:  https://www.youtube.com/@slamthegavelpodcasthostmar5536  Twitter https://x.com/PetriMaryann*DISCLAIMER* The use of this information is at the viewer/user's own risk. Not financial, medical nor legal advice as the content on this podcast does not constitute legal, financial, medical or any other professional advice. Viewer/user's should consult with the relevant professionals. Reproduction, distribution, performing, publicly displaying and making a derivative of the work is explicitly prohibited without permission from content creator. Podcast is protected by owner. The content creator maintains the exclusive right and any unauthorized copyright infringement is subject to legal prosecution.Support the showSupportshow(https://www.buymeacoffee.com/maryannpetri)http://www.dismantlingfamilycourtcorruption.com/

   Slam the Gavel welcomes Theo Chino, ABA, ISBA, DCBA, DECALOGUE, MBA, ABJJF back to the podcast. Theo was last on Season 5, Episodes 128, 143, 164, 187, 192 and 204. Today we discussed the upcoming New Year's resolution of 2025 as we close out the year of 2024.      How important it is to be proactive, know what you're getting into in the family court arena, attorney bills, money scams, speaking out and Guardian ad Litems are issues every parent needs to be aware of and we had an informative discussion.To Reach Theo Chino: theo@alliedra.com, fcvfc.org@gmail.com, 312-690-3788***** Supportshow(https://www.buymeacoffee.com/maryannpetri)Maryann Petri: dismantlingfamilycourtcorruption.comhttps://www.tiktok.com/@maryannpetriFacebook:  https://www.youtube.com/@slamthegavelpodcasthostmar5536Instagram: https://www.instagram.com/guitarpeace/Pinterest: Slam The Gavel Podcast/@guitarpeaceLinkedIn: https://www.linkedin.com/in/maryann-petri-62a46b1ab/  YouTube:  https://www.youtube.com/@slamthegavelpodcasthostmar5536  Twitter https://x.com/PetriMaryannEzlegalsuit.com*DISCLAIMER* The use of this information is at the viewer/user's own risk. Not financial, medical nor legal advice as the content on this podcast does not constitute legal, financial, medical or any other professional advice. Viewer/user's should consult with the relevant professionals. Reproduction, distribution, performing, publicly displaying and making a derivative of the work is explicitly prohibited without permission from content creator. Podcast is protected by owner. The content creator maintains the exclusive right and any unauthorized copyright infringement is subject to legal prosecution.Support the showSupportshow(https://www.buymeacoffee.com/maryannpetri)http://www.dismantlingfamilycourtcorruption.com/

Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum results. Hosted on Acast. See acast.com/privacy for more information.

Doris Meilak titkellem ma' Joe Axiaq dwar il-kompetizzjoni li rebħet tal-isbaħ ġnien fir-rebbiegha madwar Sydney. Dan l-aħħar ukoll Gardening Australia marru jitkellmu ma' Doris Meilak u jiffilmjaw il-ġnien tagħha għall-programm fuq l-ABC li se jintwera fix-xhur li ġejjin.

Origin, the world-first cross-media measurement platform led by Isba, went live in September through the launch of beta trials with 35 major UK advertisers.While advertisers in the beta trials have signalled their excitement, Origin has been received with a more tepid response by some stakeholders, particularly in TV broadcasting and at some agencies, over its inclusion of non-Media Rating Council-standard viewability measures.Last month, The Media Leader editor-in-chief Omar Oakes sat down with Isba director-general Phil Smith at The Future of Media London conference to ask him tough questions about the future of Origin, concerns around measurement and what advertisers are making of the beta trials so far.Smith explained: "[Critics] come from a background which is about currency measurement, where historically the real creed has been apples with apples. [They] come to this with a different set of views from those that are really hell-bent on evaluation, where what they're really looking for is richness in the data and granularity."He added: "Change is never easy."Highlights2:11: What has been learned from the beta phase so far?4:08: Why Barb hasn't bought in10:30: Origin's perception in the market13:42: Funding and developmentRelated articlesIsba's Origin goes live with real audience data for first timeJustin Sampson: Barb and Origin must find consensusOpinion: Origin is not a currency and won't replace BarbOpinion: Origin: Broadcasters are barking up the wrong treeLack of Origin data transparency puts broadcasters on ‘backfoot', says Sky Media execIsba launches quarterly Origin Media Landscape Study

Jack Benjamin and Omar Oakes unpick the media coverage and what's in store for the industry with another Donald Trump US presidency.They also discuss announcements from Origin and Barb, Sky's big ad revenue miscalculation, GB News getting fined £100K by Ofcom and more.Highlights:01:00: Hot takes about hot takes about Trump12:30: Why Isba's Origin is starting to produce its own research14:30: Sky Media on the hook for underpaid ad revenue18:15: Why Barb is launching co-viewing data for the first time on linear and VOD20:40: Industry reactions to the budget24:10: GB News fined – is £100,000 a fair amount?28:15: Tech giants' earningsRelated articles:Isba launches quarterly Origin Media Landscape StudySky Media's ad blunder occurs at pain point in TV's transition to digitalBarb to reveal TV co-viewing data for linear and streaming‘Welcome clarity': Ad industry reacts to Labour's autumn budgetOfcom issues first financial penalty to GB News for Rishi Sunak Q&A---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Is true, and fair, cross-media measurement possible?ISBA launched its cross-media measurement platform Origin into beta trails last month, following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air.In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna Lewis, deputy media editor) are joined by editor Maisie McCabe to discuss what the concerns are for broadcasters, how the industry is reacting and the complications of measuring views on TV vs digital.Hosted by tech editor Lucy Shelley, the team discuss Google and Meta's involvement, why it doesn't include Barb data and who else is also attempting to achieve true cross-media measurement.Further reading:ISBA starts beta trials of Origin cross-media measurement platformMedia360: NatWest CMO criticises broadcaster scepticism of ISBA's OriginAs phase four launches, what do broadcasters think of ISBA's Origin?First phase of Project Origin testing 'exceeds expectations'Industry shows caution as ISBA's Origin claims proof-of-concept milestoneITV and Channel 4 unite with Sky for TV ad measurement tool CFlight Hosted on Acast. See acast.com/privacy for more information.

Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba's world-first cross-media measurement tool.It may be billed as a "beta" launch with a limited pool of 35 advertisers, but Oakes explains why "as far as Isba is concerned, Origin is now officially launched".The Media Leader duo also discuss ITV's first-ever generative-AI ads created for small businesses, Roblox's progression into advertising and The London Standard's decision to revive a dead art critic.Highlights:01:00: Isba launches beta trials for Origin with real data12:00: Barb includes Netflix and Discovery+ in total campaign planning 20:00: Roblox creates a walled garden as it leans in to ad strategy23:30: ITV's generative-AI ads30:00: Why is TikTok putting up paywalls?33:30: Perplexity woos brands with AI search offer: should Google be worried?37:00: Why The London Standard is 'reviving' Brian Sewell through AIRelated articles:Isba's Origin goes live with real audience data for first timeBarb extends total campaign planning to include Netflix and Discovery+Roblox moves to create a walled garden as it leans into ad strategyThe future of TV ads? ITV creates two spots with generative AI---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.Highlights:1:04: Guardian Media Group shares earnings and considers sale of The Observer to Tortoise12:35: Takeaways from Radiocentre's Tuning In conference15:53: Broadcasters express concerns over Isba's use of Barb data in Origin19:18: Who cares about Who Cares?22:32: Instagram's changes for teens and the age-verification problem26:54: Snap's new Spectacles and the appeal of smart glasses31:29: Programmatic DOOH market growthRelated links:Guardian ad revenue plunges as it plans Observer saleCommercial radio revenue grows 5% in H1Who cares about advertising? Those who are willing to say ‘no'ITV warns advertisers over Isba plan to launch Origin without BarbProgrammatic DOOH grows as advertisers move budget from other channels---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Over the years there's been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying. Hosted on Acast. See acast.com/privacy for more information.

In this podcast special, ExchangeWire's CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association. 

Is there a sweet spot between privacy compliance and marketing outcomes? What is “progressive consent”? Radha Gohil is a Data Governance and Privacy leader at Shell. She works on AdTech and MarTech data flows, as well as digital and programmatic supply chains, applying privacy compliance requirements to marketing-related practices. This includes consent management and, in general, acting as a bridge between Marketing, IT, CDO and legal. On top of that, Radha chairs the Digital Governance Steering Group at the ISBA (Incorporated Society of British Advertisers). She has previously worked at PwC and The Telegraph. With Radha we have covered the manner in which marketing teams navigate privacy compliance or even leverage a privacy-first approach as a competitive advantage. This includes dealing with transparency requirements or the difficult trade-offs involved in gathering proper consent when required to do so.    References: Radha Gohil on LinkedIn Incorporated Society of British Advertisers ICO: Upcoming action on making advertising cookies compliant  

Host Ella Sagar welcomes editor-in-chief Omar Oakes and reporter Jack Benjamin to examine the past week in media, including TalkTV's decision to come off linear TV, Reach's "better-than-expected" earnings and Global appointing Simon Pitts as its next CEO after Stephen Miron. The trio also discuss Isba's plans for spinning off Origin into a separate company, ITV selling its 50% stake in BritBox International to BBC Studios, February's box office and Apple's €1.8bn fine from the European Commission.Highlights:0:21: STV's Simon Pitts to become Global CEO beginning Q1 20253:02: Will 2024 be a Mediapalooza?7:47: Takeaways from The Media Leader's interview with The Sun MD Ben Walmsley10:50: The implications of TalkTV coming off linear TV21:52: Reach's better-than-expected earnings report – is the publisher turning a corner?29:36: Quick hits: Isba spinning off Origin; February's box office and the success of Dune: Part Two; ITV's sale of BritBox International; Apple's European Commission fine---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Découvrez l'histoire émouvante de Sylvie qui a dû faire face aux deuils de ses deux chiens guides, l'un à la retraite et l'autre en activité, et ce la même année

Former prime minister Gordon Brown, culture secretary Lucy Frazer, shadow culture minister Chris Bryant and Ofcom chair Lord Grade had lots to tell the UK media and advertising industry at the LEAD 2024 conference on 8 February.But what do senior industry professionals really think of what they heard from the politicians and what will likely happen next?Omar Oakes and Jack Benjamin discuss conference highlights from the Queen Elizabeth II Conference Centre in London and get instant reactions from Thinkbox CEO Lindsey Clay, IPA effectiveness director Laurence Green, UM chief strategy officer Enyi Nwosu, IPA research director Belinda Beeftink, and ITV's business development director Jason Spencer. Excuse the audio quality being less than perfect amid the hubbub!With thanks to the conference hosts: the Advertising Association, the IPA and Isba.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Recorded on 10/20/2023  Municipal bonds play a key role in advancing public infrastructure projects.  In this episode, we focus on the Indiana Convention Center, its role in the local economy, its bonds and the relative attractiveness of municipal debt issued in the Hoosier State.  If you've always wondered about the plumbing of how financing gets raised for public projects like the expansion of the convention center and what opportunities that creates for investors, this episode is for you! Relevant Links: Indianapolis Convention Center: https://www.icclos.com/ 6th expansion in its history (since 1972) recently broke ground - https://www.icclos.com/about-us/indiana-convention-center-expansion-project/ Indiana Finance Authority - https://www.in.gov/ifa/ ISBA - https://www.in.gov/iscba/ Book Recommendations The Power Broker: Robert Moses and the Fall of New York by Robert Caro Neuromancer by William Gibson Guest Bios Jack Muller, CFA Jack joined MacKay Shields in 2023 as a Research Analyst. Before joining to MacKay Shields, he was a Municipal Strategist at Citigroup, where he spent ten years in various capital markets roles. Jack graduated from the University of Pennsylvania with a B.A. in International Relations and Economics, and he is a CFA Charterholder. He has been in the financial services industry since 2013. Background on MacKay Shields MacKay Shields is a global boutique investment firm with $129 billion in assets under management (as of 9/30/2023).   We provide investors with specialty fixed income expertise across global fixed income markets including municipal bonds, structured credit, corporate credit and emerging markets debt.  For decades, our dedicated teams of specialists have delivered customized solutions backed by disciplined research and a commitment to delivering long-term value for its clients. The MacKay Shields client experience provides investors direct access to senior investment professionals.  MacKay Shields is a wholly owned subsidiary of New York Life Investment Management Holdings LLC, which is wholly owned by New York Life Insurance Company.  We have been managing assets for New York Life Insurance Company since 1985. Visit our website: www.mackayshields.com   Who are the hosts? Austin Crites, CFA: Austin is a past-president and current committee member of CFA Society Indianapolis. Professionally, he is the Chief Investment Officer at Aurora Financial Strategies where he manages US-focused, all-cap, style-agnostic equity strategies as the core of client portfolios. Austin is a 2008 graduate of Marian University in Indianapolis where he is now an adjunct professor in the Byrum School of Business. Matt Henry, CFA: Matt is a Senior Investment Officer at STAR Wealth Management. He is also a Past President and a director of CFA Society Indianapolis. When he's not managing porfolios, Matt teaches Finance 300 at Ball State University. He enjoys air conditioning, wi-fi, and the conveniences of indoor living.    

Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA's initiative to measure campaign reach across media, as part of Campaign's 'TV: The next episode' summit earlier this month.Campaign revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by Campaign editor Maisie McCabe.Campaign's reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.Related articles:Omnicom Media Group names Dan Clays EMEA chief executive OMG UK appoints Laura Fenton chief executive The upward talent drain: pressure on juniors as ‘gurus' departCEO James Shoreland departs IPG Mediabrands' Initiative Clare Chapman set to rejoin EssencMediacomX Hosted on Acast. See acast.com/privacy for more information.

In the first episode in our new The Meaningful Media Leader series, Sarah Mansfield, Vice-President Global Media, Unilever & Vice-President, Incorporated Society of British Advertisers (ISBA) discusses her professional journey in media, shares vital perspectives on the media industry today and outlines valuable insights for the road ahead with our host Ben Downing. From the benefits and ‘watch-outs' of generative AI to driving transparency in cross-media measurement through a collective initiative at ISBA, this broad conversation between Sarah and Ben strikes at the heart ofexplores key areas impacting the media ecosystem, the leadership role of ISBA as one single voice representing advertisers in the UK and delves into the path forward for the industry. “If we work together as an industry we can solve big problems…How we collectively solve big hairy challenges is a partnership with stakeholders; we are better solving them as a collective,” says Sarah during her discussion with Ben. Enjoy the episode and do keep an ear out for future episodes with further media luminaries in this thought-provoking series! We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com. Reach out on our socials: LinkedIn and Instagram. Hosted on Acast. See acast.com/privacy for more information.

In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, wrote an opinion piece in Campaign that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then responded by explaining its emissions methodology.Campaign invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.Campaign creativity and culture editor Gurjit Degun also joins to talk about the cost of pitching, using data gleaned from School Reports submissions.Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: Apple "Battery for miles" (in-house); Nike "What the football" by Wieden & Kennedy Portland; and NYX Professional Makeup "Beach club" by Backlash.Stanway joins the Campaign Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has been acquired by 160over90, the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.Further reading:Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zeroWhy 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodiesThe cost of pitching - and how many brands are payingXYZ sells to 160over90 Hosted on Acast. See acast.com/privacy for more information.

In this episode David Woodgate, an industry expert and CEO of ISBA (Independent Schools' Bursars Association), joins me to give unique perspectives on how the independent school sector is faring. External factors such as inflation, VAT threats, staff recruitment, AI and climate change are among the trends that school leaders are focusing on at the moment.  David offers advice on becoming more effective at responding to these external trends, including early identification of trends and the importance of taking action. Adopting an agile strategy is essential now we are mid-way through 2023 and looking forward to what could be an uncertain couple of years. Thanks for listening. Episode linksIndependent Schools' Bursars Association (ISBA): http://www.theisba.org.ukThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

Did you know that between 1834 and 1917, more than one million Coolies were taken across the Kala Pani, or Dark Waters, to the plantations of Malaya, Mauritius, Fiji, Trinidad, British Guiana, Jamaica, and British Honduras? In “Coolie Woman: the Odyssey of Indenture,” Gaiutra Bahadur describes how the British and other Colonial Powers transformed generations of skilled Indians into an “indistinguishable mass of plantation laborers.” Part of that transformation took part during the journey from India to the Caribbean which, for many, was unimaginably excruciating. In fact, poor ventilation, outbreaks of disease, and a lack of food was common aboard the ships used to transport Indentured Indians. When they reached their destination, they were met with a hostile and unfamiliar environment and forced to work long hours for low wages. But despite all odds, they persevered and laid a foundation that future generations would build on. Learn more about the strength, resilience, and legacy of the Indo-Caribbean community in Episode 2 of The Peppa Pot Podcast: Camphor on the Dark Waters.   Follow and connect with The Peppa Pot Podcast online, we'd love to hear from you! Instagram YouTube LinkedIn Credits Beats and Music by Noyz Research by Ryan N. Ramdin Creative Direction by Sara-Sati Ramprashad Produced by WESTINDIECO    Resources Bahadur, G. “Coolie Woman: the Odyssey of Indenture” (The University of Chicago Press: 2014).   Balachandran, G. (2011) “Making Coolies, (Un)making Workers: ‘Globalizing' Labour in the Late-19th and Early-20th Centuries,” Journal of Historical Sociology, 24(3).   Beaumont, J. (1871) The New Slavery: An Account of the Indian and Chinese Immigrants in British Guiana, W. (Ridgway, London).   Breman, J. & Daniel, E.V. (1992) “Conclusion: The Making of a coolie,” Journal of Peasant Studies, 19 (3-4).   Deolall, I. (2018 July 19) An unquiet wait, Stabroek News, available from: https://www.stabroeknews.com/2018/07/19/features/first-person-singular/an-unquiet-wait/    Dookhan, I. (1975) ‘The Gladstone Experiment: The Experience of the First East Indians in British Guiana', Symposium on East Indians in the Caribbean, University of the West Indies, St Augustine, Trinidad.   Isba, A. (2003) Trouble with Helen: The Gladstone Family Crisis, 1846-1848. History, 88(2).    Johnson, A. (8 Jan. 1977) “Guyanese man beaten, kicked at subway station in week's 3rd race attack,” The Globe and Mail.    Johnson, A. (1977  March 24) “Unhappy with Canada, subway beating victim hangs himself,” The Globe and Mail.    Joshua Bryant (1824) “Account of insurrection of the negro slaves in the colony of Demerara.”   Kamath, M. V. (1977  April 10) “Paki-bashing on the rise in Canada,” The Times of India.    Kumar, M. (2013) “Malaria and Mortality Among Indentured Indians: A Study of Housing, Sanitation and Health in British Guiana (1900-1939)” in Proceedings of the Indian History Congress, Vol. 74, pp. 746-757.   Mehta, B., Diasporic (Dis)locations: Indo-Caribbean Women Writers Negotiate the Kala Pani. (Jamaica: UWI Press, 2004).   Mishra, S. (2022) “Violence, Resilience and the ‘Coolie' Identity: Life and Survival on Ships to the Caribbean, 1834–1917,” The Journal of Imperial and Commonwealth History, 50(2), 241–263.   Misrahi-Barak, J. (2017) “Indentureship, Caste and the Crossing of the Kala Pani” Studies in Humanities and Social Sciences, 14(2).    Roopnarine, L. (2012) “A Comparative Analysis of Two Failed Indenture Experiences in Post-Emancipation Caribbean: British Guiana (1838-1843) and Danish St. Croix (1863-1868),” Iberoamericana. Nordic Journal of Latin American and Caribbean Studies. 62(1-2).   Roopnarine, L. (2010) “The Indian Sea Voyage between India and the Caribbean during the Second Half of the Nineteenth Century” The Journal of Caribbean History, 44(1).     Roopnarine, L. (2009) “The Repatriation, Readjustment, and Second-term Migration of Ex-Indentured Indian Labourers from British Guiana and Trinidad to India, 1838-1955,” New West Indian Guide/Nieuwe West-Indische Gids, 83 (1-2).   Sheridan, R. B. “The conditions of the slaves on the sugar plantations of Sir John Gladstone in the colony of Demerara, 1812-49.”   The Globe and Mail, (1977  Feb. 18) “Man pleads guilty to assault on immigrant in subway station,” The Globe and Mail.

There's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working with brands of all sizes that are coming together to give guidance on how others can engage in inclusive marketing. In this episode, I chatted with Jerry Daykin, a global marketing leader with senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, and author of the new book Inclusive Marketing. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA and at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week, and The Guardian. Get the transcript of the episode here Get Jerry's book, Inclusive Marketing from the publisher Get Jerry's book Inclusive Marketing from Amazon Get the Inclusion & Marketing newsletter

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-scrutiny and vocal industry criticism, particularly during the recent pandemic, when working remotely was placing additional pressure on agencies and their staff. This scrutiny and criticism led to the development and launch of the Pitch Positive Pledge in the UK in 2022, jointly sponsored by the advertiser body, ISBA and the agencies' IPA. And Gina was involved, on behalf of TrinityP3, in its development. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

El ISBA está con sus inscripciones abiertas desde hace algunos días y lo hará hasta el próximo 28 de febrero para cualquiera de sus profesorados o tecnicaturas, buscando nuevos estudiantes que inicien sus propuestas educativas en este 2023. Federica Ussino, es parte del Staff del Instituto Superior de Bellas Artes y en su paso por el aire de Radio 5 expresó, “Estamos con inscripciones abiertas a través del sistema voz x vos, hoy justamente andaba medio mal, pero en las próximas horas seguro va a estar todo solucionado. Y sino pueden visitar nuestro edificio, estamos desde las 14:00 horas y hasta las 22:00 horas”, comentó. En calle 25 entre 12 y 24, se encuentra el campus del ISBA, media manzana donde está emplazado el edificio central del instituto que este año cuenta con dos profesorados y dos tecnicaturas.

On this week's MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss the relevance of digital ads, TikTok offering to share their algorithms with the US, the latest ISBA and PwC Programmatic Transparency report, and more.

PHD's global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client's minds – including in-housing and operating models – and whether pitching practices are improving.The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.Campaign reporter Shauna Lewis questions how a contentious Sainsbury's clothing ad that ignored women's safety could pass muster.Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.Further readingPwC/ISBA study: ‘Unknown delta' discovered as programmatic supply chain transparency improvesPHD CEOs describe the lessons of 2022 and the marketing needs of 2023Sainsbury's pulls clothing ad after complaints around women's safety Hosted on Acast. See acast.com/privacy for more information.

ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts is taking on TikTok through a new revenue sharing model.

We gut-check some comments from The Trade Desk's investor day and then look at the e-commerce ambitions of beauty companies. Kim K faced the equivalent of an SEC colonoscopy, while the Musk vs. Twitter saga continues. And we're joined by Phil Smith, director general of ISBA, to discuss advertiser sentiment in the U.K. amid political and economic uncertainty, and the need to push social media giants to ensure child safety and welfare on their platforms. Related Links: Social media firms ‘monetising misery', says Molly Russell's father after inquest (The Guardian) GroupM's Responsible Investment Framework Music credit: Joseph McDade

Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year.Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media and diversity & inclusion lead at ISBA, to discuss why the representation of disabled people in advertising is still so low.They are all judges in this year's Channel 4 Diversity in Advertising Award.Talk ranges from why disability lags behind ethnicity and race when it comes to diversity in ads and why brands might shy away from disability, to lived experiences that highlight the importance and impact of disabled representation in advertising.The panel also calls out the campaigns that have gotten disability right and what can be learnt from them.Check out the ads that we discuss in this episode:Maltesers: “New boyfriend”Virgin Media: “Vyper”Channel 4: “Superhumans”And, don't forget, become a Campaign member to keep up to date with the latest industry news, analysis and features. See acast.com/privacy for privacy and opt-out information.

Miriam Faber is the UK Head of Business Marketing at Facebook by Meta Miriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi, Adjust Your Set and Oliver Agency, before moving to Meta. She helps people understand how Meta can help build communities and drive business growth. Miriam is also a strong leader in driving Diversity & Inclusion within Meta and sits within the trade body of D&I boards at the IAB and ISBA. We talk about: The best strategies to drive long-term growth for B2B brands What separates great ads from average ones When to start thinking about brand management What the Metaverse actually is and the implications for brands

En este episodio les contamos un resumen de nuestra historia, hablamos sobre el enfoque de una relación, ser líder de adolescentes y sacrificarte por otra persona, y mucho más...

As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Lowdon steps up to explain how a Pitch Positive Pledge will make a difference to the industry. Campaign's work and inspiration editor Imogen Watson and media editor Arvind Hickman host this jam-packed episode that covers important ground for adland execs and employees – who's your Avenger superhero?Further reading for this episodeThe Pitch Positive PledgeJulian Douglas on the pledgeIs pitching broken? Campaign exploresHere's what the Four&Flex policy meansWavemaker's Kelly & KatieIf you like this content, please subscribe, there's plenty more. See acast.com/privacy for privacy and opt-out information.

Attorney Anna Krolikowska, President of the Illinois State Bar Association, joins host Jon Hansen to answer all of your questions about how you can find the right lawyer for your needs. Anna and Jon also discuss the lawyer finder on the ISBA website and how to know if you need a lawyers help. Plus, proposing […]

Such an inspiring new episode of the #21for21 podcast again

In this episode of Money Tales, our guest is Juan Thomas. Juan grew up in suburban Chicago and as an African American, he saw a different level of privilege when hanging-out with white kids and felt out of place in both worlds. When he attended Morehouse college, he did a deep dive on African American theological giants, inspiring him to become a servant leader. Juan also wanted to be the first black president. Although that's been taken, he's still committed to political aspirations and is focused on bridging the money differences he sees between black and white communities. Juan is Of Counsel to Quintairos, Prieto, Wood & Boyer, P.A., and is the founder and principal of The Thomas Law Group. Mr. Thomas' practice includes the following specialties: real estate/estate planning, labor and employment, and family law. In addition, Mr. Thomas provides counseling and training to firm clients in areas involving personnel, collective bargaining, and business development matters. The National Black Lawyers: Top 100 includes Mr. Thomas on its list of the Top 100 Trial Lawyers, an honor given to only a select group of lawyers for their superior skills and qualifications in the field. Membership in this exclusive organization is by invitation only and is limited to the top 100 attorneys in each state or region who have demonstrated excellence and have achieved outstanding results in their careers. Mr. Thomas' selection was based upon his performance as an exceptional lawyer in the practice area of matrimonial and family law in the state of Illinois. Because of Mr. Thomas' dedication to developing lawyers for bar leadership and community service, he was selected to serve on the Executive Council of the National Conference of Bar Presidents, a national association of lawyers-leaders whose mission is to provide high-quality programming and leadership development training for members of the legal community. Mr. Thomas also serves as the Chair-Elect of the American Bar Association's Civil Rights & Social Justice Section, and the General Counsel for the Morehouse College National Alumni Association. This past December, Mr. Thomas was elected by the Illinois State Bar Association (ISBA) to be an At-Large Delegate in the ABA House of Delegates becoming only the second African-American to represent the ISBA in its 144 history in the ABA House of Delegates. He is also a member of the Board of Directors of the Illinois Bar Foundation and Co-Chair of the Board of Directors of the American Constitution Society (Chicago Chapter). Mr. Thomas served as the 75th President of the National Bar Association (NBA) from 2017-18.  During his term as President, the NBA co-founded the National Commission for Voter Justice to address voter suppression across the country while advancing electoral reform and civic engagement. Under his Law & Technology Initiative, Mr. Thomas was the first NBA President to lead the Association to Silicon Valley to promote more diversity and inclusion in the technology industry. Also, under Mr. Thomas' leadership the NBA established its first LGBTQ Lawyers Division to further advance an inclusive environment for all members of the Association regardless of their sexual orientation or identity. From 2013-19, Mr. Thomas served on the Board of Directors of Mutual Ground Inc., an organization committed to providing services to victims of domestic violence and sexual assault and their families. He is the Past Chair of the State Conference of Illinois NAACP Legal Redress Committee and the past General Counsel for 100 Black Men of Chicago, Inc.  Currently, he is on the Board of Directors of the Leadership Greater Chicago Fellows Association, 100 Black Men of Chicago, Inc., and the A + Foundation for the West Aurora School District # 129. Mr. Thomas' passion is community and public service. While in law school, he successfully ran for the West Aurora School Board, commuting 120 miles each way every weekend during the c...

In this episode of Money Tales, our guest is Juan Thomas. Juan grew up in suburban Chicago and as an African American, he saw a different level of privilege when hanging-out with white kids and felt out of place in both worlds. When he attended Morehouse college, he did a deep dive on African American theological giants, inspiring him to become a servant leader. Juan also wanted to be the first black president. Although that's been taken, he's still committed to political aspirations and is focused on bridging the money differences he sees between black and white communities. Juan is Of Counsel to Quintairos, Prieto, Wood & Boyer, P.A., and is the founder and principal of The Thomas Law Group. Mr. Thomas' practice includes the following specialties: real estate/estate planning, labor and employment, and family law. In addition, Mr. Thomas provides counseling and training to firm clients in areas involving personnel, collective bargaining, and business development matters. The National Black Lawyers: Top 100 includes Mr. Thomas on its list of the Top 100 Trial Lawyers, an honor given to only a select group of lawyers for their superior skills and qualifications in the field. Membership in this exclusive organization is by invitation only and is limited to the top 100 attorneys in each state or region who have demonstrated excellence and have achieved outstanding results in their careers. Mr. Thomas' selection was based upon his performance as an exceptional lawyer in the practice area of matrimonial and family law in the state of Illinois. Because of Mr. Thomas' dedication to developing lawyers for bar leadership and community service, he was selected to serve on the Executive Council of the National Conference of Bar Presidents, a national association of lawyers-leaders whose mission is to provide high-quality programming and leadership development training for members of the legal community. Mr. Thomas also serves as the Chair-Elect of the American Bar Association's Civil Rights & Social Justice Section, and the General Counsel for the Morehouse College National Alumni Association. This past December, Mr. Thomas was elected by the Illinois State Bar Association (ISBA) to be an At-Large Delegate in the ABA House of Delegates becoming only the second African-American to represent the ISBA in its 144 history in the ABA House of Delegates. He is also a member of the Board of Directors of the Illinois Bar Foundation and Co-Chair of the Board of Directors of the American Constitution Society (Chicago Chapter). Mr. Thomas served as the 75th President of the National Bar Association (NBA) from 2017-18.  During his term as President, the NBA co-founded the National Commission for Voter Justice to address voter suppression across the country while advancing electoral reform and civic engagement. Under his Law & Technology Initiative, Mr. Thomas was the first NBA President to lead the Association to Silicon Valley to promote more diversity and inclusion in the technology industry. Also, under Mr. Thomas' leadership the NBA established its first LGBTQ Lawyers Division to further advance an inclusive environment for all members of the Association regardless of their sexual orientation or identity. From 2013-19, Mr. Thomas served on the Board of Directors of Mutual Ground Inc., an organization committed to providing services to victims of domestic violence and sexual assault and their families. He is the Past Chair of the State Conference of Illinois NAACP Legal Redress Committee and the past General Counsel for 100 Black Men of Chicago, Inc.  Currently, he is on the Board of Directors of the Leadership Greater Chicago Fellows Association, 100 Black Men of Chicago, Inc., and the A + Foundation for the West Aurora School District # 129. Mr. Thomas' passion is community and public service. While in law school, he successfully ran for the West Aurora School Board, commuting 120 miles each way every weekend during the c...

Planet Driven Brands Podcast Euan Jarvie. At the time of recording Euan was the CEO, UK & Ireland at Advertising giant Dentsu Aegis. Euan is passionate about the societal and cultural shift that is required for change and he explains the Black Lives Matter effect on the public opinion - "intolerant of intolerance" With over 30 years experience leading client service agencies, Euan's insight is crucial as the industry goes through change. Here is his story; whereby he has travelled from being the 'token jock' to learning about 'real' prejudice from his own mentor, "a black lady from SE London" These experiences have helped form strong opinions on how advertising tackles its own problems of prejudice and (lack of) diversity. In doing so he projects his own mantra - #Contribution-not-commnetary. He wants clients to 'stop talking about doing good, but not doing better' and warns that competition and commercialism in contracts is actually holding back evolution and progress in achieving sustainable goals. His family and many colleagues have played an important part in his story and as he says: "You're only here for a short period of time. Be that in a career or in life in total and therefore your only real responsibility is not to muck it up for the people coming after you!" Here, in Planet Driven Brands Podcast Euan Jarvie shares some powerful thoughts as to how we can guard against doing just that! If you'd like to meet Euan digitally here is his LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. Brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let's find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here's the LinkedIn profile! Here's the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Euan Jarvie.

Gregg Garofalo is the Founding Partner at Garofalo Law Group, he has been practicing law for 20 years with a strong focus on probate matters and estate planning. Gregg talks about when it's right to do estate planning and what are some basic estate planning one should have outright. Gregg also talks about estate planning if you have a special needs child, how you can maximize their benefit to give them the best care they can receive from both your estate and the government. Lastly, he talks about how estate planning must be revisited at least annually to review how it can be adjusted to changes in the family's life, decisions, circumstances, or just life in general.  Timestamps:When is a good time to consider estate planning? (7:35)A guardianship estate for your college kids(12:35)Setting up a special needs trust (14:39)Estate planning and COVID, Cryptocurrency, and other changes(22:35) “It's never early to start planning - literally, we tell parents that when your kids turn 18, they should come in and do the basic estate plan...” - Gregg Garofalo Gregg Garofalo of Garofalo Law GroupWebsite: www.glgfirm.comTwitter: https://twitter.com/GreggGarofaloLinkedIn: https://www.linkedin.com/in/gregg-garofalo/ Gregg Garofalo, Founding Partner at Garofalo Law GroupEstate PlanningGregg has been practicing law for the past 20 years with a strong focus on probate matters and estate planning. As a father of a daughter with special needs, he is passionate about educating families on how they can achieve their estate planning goals. As a result of Gregg's vast experience, character and devotion to clients, the families he serves can rest assured that he will do everything he can to meet all of their expectations. Gregg is frequently appointed by the Court to serve as a Guardian ad litem in Guardianship matters. He is also routinely appointed by the Court as a Special Administrator in complex probate matters.Gregg is an active member of the legal community, where he is serving or has served in several leadership roles within the Illinois Bar Association and the Chicago Bar Association. Gregg is a past Chair of the Chicago Bar Association's Probate Practice Committee, where he served two years as Chair. Gregg is also a past Chair of the Illinois State Bar Association's Young Lawyers Division, a member of the Trusts & Estates Council, and starting his third term as a member of the General Assembly after taking the mandatory one year off between terms.Gregg serves as a member of the Illinois State Bar Association's mentor program, and a speaker in the area of probate and trusts and estates.In addition to his passion for law, Gregg works with professional and civic organizations. Gregg has worked with the Children's Assistance Fund and the Illinois Bar Foundation chairing their annual holiday party, which has grossed over $150,000 during his ten-year involvement. Gregg is also a Past President of the Justinian Society of Lawyers, a past board member of the Italian American Political Coalition, and a board member of the Justinian Society Children's Endowment Fund. In addition, Gregg volunteers for the Central Illinois Sheltie Rescue. LinkedIn: https://www.linkedin.com/in/gregg-garofalo/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:29  Welcome to the 1958 lawyer. Good to have you here. today. We got an outstanding guest, by the way, I'm your host, Ron inboxdollars. So my good friend, Attorney Greg Garofalo is joining us today Greg has been practicing law for more than 20 years helping families achieve their long range goals through proper estate planning Greg's a father to a daughter with special needs. So he has Insider's an insider's view and planning for a child's long term care. He also serves as a court appointed to guardianship matters in guardianship matters, and complex probate matters. God I've known Greg for 20 plus years, his activities in legal and charitable organizations are too many to mention, but he does serve in leadership roles with the Illinois Bar Association, the Chicago Bar Association, he's the chair of the CPAs, probate practice committee president or past president of the Justinian Society of lawyers. He's a board member with Justinian society, children's endowment fund, where he's helped raise a lot of money. And maybe most important of all, he's a volunteer with the central Illinois Sheltie rescue, Greg's had many, many shelties, since I've known as well kind of chat a little about that, Greg, welcome to the show.Gregg Garofalo  1:29  Oh, thanks, Brian. Thanks a lot. I appreciate it. And Glad to be here. Thanks for the introduction. I just want to say a lot of those board member positions with ISBA and CBA. Those were a lot of those were in the past since the one board that I takes up most of my time is the board member of my family. And I say board member because I'm not the chair.Ron Bockstahler  1:48  Yeah, to your youngest turns four here coming up in October. Yeah, yeah. And I just started kindergarten. So yep. And become time consuming.Gregg Garofalo  1:57  They do. And Rebecca, Rebecca, my wife, our Rebecca systems, people that Rebecca is also aware and she practices. So it keeps us busy. It keeps me busy.Ron Bockstahler  2:10  So you want to talk about that raising children being and keeping your law practice going. I think it's amazing. So we're gonna get that in a minute. But let's kind of talk off a lot of people that maybe know you don't know that you started your career as an accountant, your CPA. So talk to us how you became how you kind of moved into being an attorney.Gregg Garofalo  2:25  So and I know this can be added around. So just for clarification, I have an accounting background accounting degree from Illinois Western University. I graduated in 1992. With the idea that I was going to be practicing as an accountant, I ended up getting the family business full time, which I've been working in ever since I was 13 years old, which was running a restaurant. And so I did that for four years before I went to law school and going to law school, I knew what I wanted to do going in, which is kind of what I wanted to do. Even as I was graduating from undergrad, I wanted to work with families, I wanted to work with small businesses. Part of that was because I came from a family that owns a small business because I felt like I can really help them and be a part of their overall team and their business. And so going into law school, I knew that I wanted to do estate planning with them with my background and tax planning for my background with taxes. I thought it was a really good fit. And I finished up my law school my JD and started working for Ernst and Young and their tax consulting department. And while working there, I went on to get my masters in tax from Chicago, Kent university or Chicago Kent College of Law. So I've got my JD in masters of tax from Kent as well and my undergrad in accounting, and I stayed with Ernst and Young for a couple years before I started to go to private practice.Ron Bockstahler  3:40  So let's think back What year did you start your practice are your own practiceGregg Garofalo  3:44  1999 2000 and graduated, I graduated my way of switching I graduated law school in 99. Got my master's degree in 2000. Worked for a firm for four years, and then I started my own practice in 2004.Ron Bockstahler  3:57  Okay, okay, so and then let's kind of fast forward a little bit. I think you were ahead of your time you moved to Georgia, you moved your family to Georgia while maintaining a law practice in Chicago. So let's talk about you know, how do you do law different what technology are you using? How do you make it happen? I guess that's the let's start there.Gregg Garofalo  4:14  Sure. So when my what my met my wife in Chicago, I met Rebecca in Chicago. She's a practicing attorney with the law school here when we got married and decided to start a family. Rebecca is from Northwest Georgia, just south of Chattanooga. So we decided to go back maybe close to her family. She's got a twin sister and two other sisters to help raise our family. And so Rebecca was working with the firm at that time as well. So we were faced with the challenge of how do we make this work, a practice that I've had in Chicago for over at that point over 12 years? How do we keep that practice and operated from Georgia and be successful? So yeah, when I started my practice, even before that, I tried to institute software and plant management software which I think helped a lot and keeping things all digital because We early on, we tried to keep our files all digital, scanning all the important documents and keeping them online. So when we decided to start to make this transition, I didn't have to have my files with me, I didn't have to be in the office because I could pull up our client management software. And at that point, probably about 70% of the documents were already scanned in the system. So if I needed something was all right there.Ron Bockstahler  5:19  No, I make funny a quite a bit. I call you a gate because you know, you're more of a techie than your attorney sometimes, or maybe both. I don't know. But how does someone that don't love technology like you do? How do they do it?Gregg Garofalo  5:30  In all honesty, if you're if you're technology adverse, all I can say is then you have to work with somebody, you have to work with a firm, you know, even like all like Amada, you'd have to work with a firm that has the experience that can guide and guide you through it, because there's just no avoiding it. And we've seen that now with COVID. I won't say his name, but you know, my next door neighbor here in my office suite who's very technology adverse and always has been as long as I've known him. And now with COVID pandemic, he said he doesn't want to come back to the office and work if he had a choice because he likes it and he likes having an ease that means he's had to step up with a lot of the technology and step into the 21st century if you would,Ron Bockstahler  6:08  I think he you know, an older generations, it's kind of funny, we we looked at and said, Man, if you're like over the age of 60, you're definitely going to be aching to get back to the office. But I find that that's not necessarily the case. It's the younger people that want to get back to the office, maybe for the social and the mentoring and the sex, the opportunity to grow their practice. But some of these, you know, seasoned attorneys that always love come to the opposite. Realize that, hey, it's pretty nice. I'm working, I get a lot done at home.Gregg Garofalo  6:31  Absolutely. I think that's completely true. My associate her she comes from a family of lawyers and her dad, his firm, they're not even back in the office at all. And her brother is the same way they're back in the office maybe two days a week and they don't know when they're going back. But you know, I can even say Yeah, I agree with Ron definitely the older generation is really starting to I say older generation 60. And older lawyers, I'm that's but the 60 year olds, yeah, they really do appreciate and are enjoying being able to work remotely. I'm finding even some of the younger workers are enjoying that as well, too. They want their day or two maybe in the office, but they they definitely like the freedom of being able to work from home as well. SoRon Bockstahler  7:11  I'm with them. I'm enjoying myself. Yeah, let's just jump into estate planning. Yeah, you know, I've seen a topic close to my heart. We've had Steve Sackler on recently talking about, you know, planning your future, what's the, you know, designing your life? What's it going to look like an estate planning kind of falls right into that, and most of us and most, especially attorneys don't just ignore their own state plans. So what's a good time? Let's start when do you start? What's the best time I've got, you know, six children? When do I start telling them? Hey, you need let's start focus on estate planning for you.Gregg Garofalo  7:39  Okay, so we You and I were talking about before, and I think we just posted something on our firm blog on our website. It's never too early to start planning. I mean, literally, we tell parents when your kids turn 18, they should come in and at least to the basic estate plan, and the basic estate planning is just powers of attorney for health care policies, Attorney for property, a basic will author HIPAA authorization, and actually each university a little bit different five, access educational records access. And, you know, apparently, how common is that really necessary. God forbid, we don't know what's coming around the corner, nobody knew what COVID was going to be like this hand with everything happening. Having that in place, if your child gets sick at school, or something happened to them, you're prepared because without these documents, these basic very easy documents, you can find yourself in probate court in front of a guardianship judge trying to make medical decisions for your son or daughter just because you didn't know I mean, he didn't think about it that that you were procrastination, you know,Ron Bockstahler  8:37  let me stop you real quick because I don't want to go over that what you just said records access. And I never thought about this until you'd mentioned is we're just sitting around talking recently. 18 all of a sudden my son turns 18 I can no longer access his records even if he's sitting in the hospital die. Yes,Gregg Garofalo  8:53  that is that is correct. So under Illinois law, you as a parent under the Illinois healthcare surrogate act can make medical decisions for him without a court or without a power of attorney but here's the here's the catch you can't get access to his record you can't say hey you know what, I want a copy of all these records but I can get a second opinion from a different hospital because you don't have that authority under the health care surrogate act you can only make medical decisions it's kind of a an odd rule that allows acts as law that never changed so you're absolutely correct once he turns 18 you can't access those records without his authorization without Of course giving you that authority.Ron Bockstahler  9:28  Wow. Now I know you practice in Illinois and you practicing in Georgia yetGregg Garofalo  9:32  I'm not but my wife is Rebecca is and Rebecca is doing estate planning and estate administration in Georgia as well too.Ron Bockstahler  9:39  So are you familiar with other states? Is that a pretty common clause or is that as it just all state by state and across the board like so many other thingsGregg Garofalo  9:45  the healthcare surrogate act it's it's there's something similar in every state. Okay,Ron Bockstahler  9:49  let's talk. Let's talk college kids. I know we talked about this too. Let's you know, what should we be thinking about for our kids or later in college, as far as setting up their state planningGregg Garofalo  9:58  their estate planning the kids estate plan Yeah, yeah, there's there's five basic things that we tell parents and I touched on them real quick. But other schools and again, five basic things were poverty for health care, so that you have the ability to make health care decisions for your child, because like you said, once they turn 18, you want it in writing exactly the power that you have without having to get a court involved, I HIPAA authorization, which the difference between them for those who don't know, between a HIPAA authorization and the power of attorney for health care, HIPAA, we've all signed those nowadays, with going to the doctor, it just means you have access to medical records, or you're giving somebody access to your medical records. And in most instances, the power of attorney for health care will cover that. But we recommend both just it's kind of the duel across across all T's and dotting the eyes, it's better to have both of those poverty for property. And this is one where I want my, my kids don't have anything, the only thing my kids have is what I give them. So why do we need to find a property that may be true, okay, but that poverty is also going to give you authority then to if something happens, your job, pay their credit cards, get access to credit card records, maybe cancel credit cards, just stop for whatever reason, it will give you the authority to execute tax returns for your child, because at the age of 18, they need to file their own tax returns. So that's how the property is something very important, even if they don't have any money, a last will and testament. And I know that seems very morbid, but it is very unfortunate if your child gets in an accident, at college, on their way to college, or even not at college. And it's a result of an accident where their estate inherits money or receives money, your child may want to say, well look, Mom, Dad, you're all set, I don't want to give it to you. I'd rather give it just to my siblings, or I'd rather give it to this charity that I'm so passionate about or so on, etc. So a basic will is something that's very important as well. And the last document that parents don't think about and is normally not part of a parent's estate plan certainly would be the Family Educational Rights and Privacy Act authorization form. And each school has its own unique form. But in essence, that's giving you the authority to access your child's records, school records, because parents like well wait, I pay for the education, can I get access to the records? Not necessarily? No.Ron Bockstahler  12:01  So your simple question that someone like me thinks about is I'm sending my kids out to this college and we do the enrollment and and you know, pay tuition are these things the school brings up like, Hey, here's a checklist, make sure you're covered all these things.Gregg Garofalo  12:12  You know, a lot of times they will bring up and I'll use the acronym, the FERPA release for the records, since that is a unique form that each school has felt that may be something that they kind of shove in front of the college students, they are assigned this at registration, but the other documents generally know generally what's a familyRon Bockstahler  12:28  do? Do they call someone like you and say, Hey, I'm in a bind. My kids in the hospital is in college. I can't access his records. What do I do?Gregg Garofalo  12:35  Right? So we sit down and we go through and we have to open up a guardianship estate. And I've had that happen a couple of times during my career.Ron Bockstahler  12:42  I'm most curious what so give me a ballpark something like that happens. And we're talking about the college student knew what are we talking about money just open a guardians. I know I know, attorneys don't want to talk about that. But I just want to ballpark we talked about $5,000 thing a $20,000 thing.Gregg Garofalo  12:54  in Cook County, in the collar counties generally you're looking at just to open it probably about $5,000. And that's not all my that's not all the attorneys fees, that's filing fees, the attorneys fees, the court usually appoints a guardian ad litem that also has to be paid from the guardianship estate. So all these fees come into play that has to be paid. And from start to finish, it's usually about 5000. And people who hide that so expensive. Or if you're coming to me, because you need to make medical decisions for your child because they're in the hospital, that's just not a regular guardianship. Now it's a temporary guardianship based on an emergency basis. So that's even more fee. So all these fees add up very quickly, because you need to start making decisions very quickly. And so it's like anything in life, we tell our clients all the time, a guardianship usually is set up as a reaction to something happening. And with the powers of attorney and sitting down and educating your children and educating parents. That's that's you're being proactive, and you're planning ahead of time. So the cost versus that. I mean, the cost to do basic estate planning for a college student of a client, we give them a discounted rate for for if they're an existing clients, I mean, could be minimal, could be 10%. It could be 20%. It could be 1000 $2,000, which is extremely less than this issue. Plus no court, no court involvement, public, private. SoRon Bockstahler  14:13  this is the sounds like you know, an area of law that I never even thought about, you know, sending your kid off to college is enough. But now said I should make sure that we have all these forms these documents filled out they got an estate.Gregg Garofalo  14:22  Yeah, that's true. Absolutely. Like I said, there is a blog, a really quick blog that goes over the five different documents that we suggest for children. So and we are doing a little webinar because we have more and more parents that have called us this year. And I think part of that is has been fueled by COVID.Ron Bockstahler  14:39  Let's talk about children. Let's talk about it because you've got first hand experience with the serafina What special guests actions do you need to take to make sure that you know serafina is taken care of if something were to happen. God forbid something happens to you and Becca, so it'sGregg Garofalo  14:54  so serafina she is going to be six in December like we talked about. She has autism and so she He's not verbal at this time. And so the prognosis for autism, medical experts don't, they can't tell you. So for us, and what we try to tell parents in similar situations is the planning should start now. I mean, you don't know what's going to happen a year, five years, 10 years down the road. And it's always to me, again, getting back to, you need to do the planning now. So you're not reactive and scrambling down the road. And so what are some of the things we do? Well, we set up you know, consider setting up a special needs trust for for your child now, and you want it to be a special needs trust, a, what we call a third party special needs trust, which is one that we create, we find and we put our money in now. And a lot of parents who said, Well, you know, I get I'm not worried about it, when when the time comes and I pass away, I'll just make sure that she gets half of the assets and the other half, go to my other daughter, whatever the case may be, but an outright gift to your child like that could disinherit them and not just in here could disqualify them from potentially getting governmental assistance or qualifying for certain government programs and make them spend down all that money first. So example, parents pass to what both parents pass away, and the other child that has special needs may inherit $200,000. And it's a direct outright gift to the child, well, that child has spent all that money down for their own care before they can qualify for any kind of governmental benefits. And the alternative set up a special needs trust, and you put it all into a special needs trust. Now that child qualifies for all the governmental benefits and whatever they don't receive from the government or whatever programs don't provide for them, the money in a special needs trust can supplement. So it's taking that $200,000 and stretching it out, hopefully, for a longer period of time to provide better care and have more assets available for your child.Ron Bockstahler  16:41  So is that going to be the case if the child's already receiving some kind of government assistance?Gregg Garofalo  16:46  Absolutely. Because if they're receiving some kind of government benefits or assistance, and you pass away, and they receive this outright gift, those those programs are usually asset and income based. And so you'll you the child will lose those benefits until the money that they received is spent down in the benefits benefits picked back up again.Ron Bockstahler  17:02  So Greg, does that included the insurance policy? So say there's a $5 million insurance policy the child is going to be the beneficiary of was that would that actually count towards that to spend that money down to also? Absolutely, yeah. So how do you get around that?Gregg Garofalo  17:15  If it goes out right to the child, then absolutely, it would be a spend down that they have to spend so how do you get around it you've just set up a trust for the child. In most situations, parents will set up in their trust distribution to the children or not outright, it's held in trust for the children and so since the children never have access to it, then they will continue to qualify for governmental benefits.Ron Bockstahler  17:38  So I'm going to tell you you and I never really talked about this as far as special needs special needs trust pride before serafina so is this something you had to go out? And you know, it doesn't seem to me like the normal area that if you're in state planning that you're really focused on and maybe I'm wrong with that but did you have to go out when you know when you went surfing, you found out serafina had autism and do a little more research and then that make you even better at setting these things up than the average estate planning attorney.Gregg Garofalo  18:04  So in my career when I was the first firm that I started working at and and why needed to do estate planning, I was kind of thrown into a state administration and guardianships pretty quickly as a practicing attorney. And so I had had a great deal of experience before serafina was born with special needs trusts and the different types of special needs trusts and qualifying for governmental benefits and you know, how do we plan to make sure we can maximize benefits all around so when serafina was born, I had a pretty good base and background in that already so we were prepared as much as you could be prepared for as a as a parent in general but as a parent with a child with special needs we were somewhat prepared for how do we plan from an estate planning perspective?Ron Bockstahler  18:46  Yeah, I think I look at it as having someone with first hand knowledge and understanding makes it a little more maybe a little more empathetic under when talking to a parent is kind of going through similar situation so that to me is a plus right deal withGregg Garofalo  18:57  that it really is I've gotten I've got I've got a lot of clients who have come to me because they know our situation I'm I don't try to hide it. Surfing is a by opinion, a beautiful, wonderful young young girl who hopefully as a as much as possible normal life. And whatever normal is I had averse, but I don't hide what her special needs are. And so I think that openness resonates with a lot of families who are faced with the same thing because they know that I know what they're going to.Ron Bockstahler  19:25  Let's kind of flip back to you live in Georgia, you have a practice in Chicago, how often you're in Chicago,Gregg Garofalo  19:30  pre COVID. I was here every week. Post COVID or in the midst of COVID I come up maybe once a month not even maybe once every other month it just depends right now with everything still kind of in flux in the court system not completely open and everything being via zoom. There's really not much of a need to be here. Most clients enjoy zoom now you know where I thought we all thought there would be this adverse I don't want to deal with that they've really taken to it. So I think that this has worked out well for me Because it's more convenient for them, Hey, can you meet at six o'clock at night after the kids have had dinner? Sure. I don't think well, it's your house. We'll jump on zoom and I can take a call real quick and we can you know, go through stuff now.Ron Bockstahler  20:10  So but you're also court appointee and many guardianship matters. You do do some litigation, probate courts not back in person doing trials, Correct. Correct. So that could change things going forward. When they do assuming they'll come back. I mean,Gregg Garofalo  20:23  well, no, no, we're doing we're doing hearings, we're doing the hearing, guardianship and probate administration is that really generally not advert is not an adverse proceeding. So a lot of the hearings and stuff we do we can do online, but what we're not doing is we've got at least two jury trials that can't be scheduled yet. We'll contest and another one disinheritance contest, and we can't schedule it, because there's no juries that are available yet for probate matters. Okay,Ron Bockstahler  20:49  so that might change a little bit. So everyone's probably wondering you Okay, you live in Georgia, come Chicago, but how's your practice doing? Are you busy, like I hear so many are you kind of things tough.Gregg Garofalo  21:00  I mean, we're busier than we've ever been. We've, you know, as much as we were prepared for this in living down in Georgia. Now, for a little over seven years, we really started to move everything from server base to cloud base. So again, we were kind of prepared for this. It didn't matter where you live, the most far my employees took their laptops went home, and they could start working at home. But we've also tried to streamline things quite a bit from a staffing perspective as well. So we're busy, we're very busy, and the staff is very busy, but things are going things are going well.Ron Bockstahler  21:29  That's good to hear. You know, I'm a big proponent of changing the way laws practice in so many ways. And I you know, if anything, COVID is bad as bad, it's really accelerated some of the changes that were kind of slowly coming our way. And I think you were on the on the forefront seven years ago when you made the move.Gregg Garofalo  21:44  Yeah, absolutely. It definitely thrown a lot of, you know, attorneys into, okay, I got to figure out this cloud thing. What is it? You know, it's quiet, it's in the cloud, it's up in the sky, you know, can't remember that movie that that that was from but yeah, they've had to sit down and say, Okay, I don't have to understand that necessarily, but I definitely have to get on board with it, figure out how to use it.Ron Bockstahler  22:04  Absolutely. And I think that's we had a webinar, I think maybe under 46, the ABA guidance that came out saying, hey, you still need to understand technology, you know, you're still it's an ethical rule, you know, ties into 1.6 rule one point 60, you still got to be able to know what you're talking about and serve your clients, which means you have to understand the technology, or at least somebody in firm needs to understand it. You're still responsible, right at the end of the day. No last question. We always like to talk. First, I'll leave it to us. Anything else you want to add about probate or estate planning that we've missed on things you want to hit on?Gregg Garofalo  22:35  Well, you know, there's, there's a lot of new hot topics, you know, people like tell me all the time well, estate planning, Greg, it's the same, it's the same as it is today, as it was, you know, 1520 years ago, and you know, it seems it's going to be you know, five or 10 years. So I have because I often tell clients, once we do your estate plan, we should still sit down once a year and see what's changed. What's changed in your life was changes. And when they tell me Well, you know, nothing's really changed. Well, yeah, a lots changed. COVID is something that definitely changed. One thing you and I were talking about at the beginning, cryptocurrencies, cryptocurrencies are something that definitely has has changed. And I think that with clients having several of our clients investing in cryptocurrencies, it's something that we need to look at your safe plan and see how that plays into it.Ron Bockstahler  23:17  Yeah, that's just yeah, I'm glad you brought that up. Because I'm thinking to myself, that is not a safe investment, as a guardian actually required to have, you know, maintain safe investments. So you fought Do you have to sell that cryptocurrency? If there all of a sudden you take overGregg Garofalo  23:29  that, you know, and that's exactly you pretty much hit the nail on the head on on, on the concerns that we have, as estate planners, and the challenges that trustees would have, generally speaking a the general rule and trust, it states that your trustee has to invest the funds pursuant to what we call the prudent investor rule, which just means it has to be reasonable, it can't be risky, etc, etc. We all know that cryptocurrencies are extremely volatile. So would your traditional trust actually tie the hands of the trustee to manage those assets? Or would they just be required to sell all the assets immediately, because they're too volatile, and they don't have the authority to manage those pursuant to the prudent investor rule. So it's, it's definitely something to look at. So that's interesting.Ron Bockstahler  24:12  And it actually gets me thinking that we recently had Steve Metro Metro financial on a webinar and talking to attorneys about how they can save more money for their retirement and shelter, their income from taxes. And one of the big things they brought up was a cash balance plan. Are you familiar with the cash balance plan? No, you can save up to 150 to $250,000 of your income each year as an attorney if you're a solo, and you know, you can if you have employees also, but also you got to contribute to their plan also, but it was really interesting to me that you can do that above and beyond a 401k plan, a five part of an IRA plan. So there's a there's definitely a way to be sheltering a lot of your money from taxes today, if you're an attorney making 500,000 a million dollars a year. You know, what just makes a lot of sense to look into that. Notice that when having Steve on the show was amazing and I'm thinking okay, if I'm doing that kind of savings, I better have a good estate plan in place right because that becomes substantial very quickly.Gregg Garofalo  25:04  It absolutely and you know to your point with having an investment advisor a lot of times if you have unique assets or you have an investment visor that you're very passionate about and you feel they do a great job a lot of times that's why we'll tell people then you we need to sit down to your safe plan and we need to work them into it in that maybe they'll be the investment advisor going forward even after you pass away because you feel very strong this person number one does a good job number two knows what you want you know you guys have usually with an investment advisor an attorney does your estate planning to have somewhat of an intimate relationship with because they know a lot about you and you know a lot about your finances your family makeup and things of that nature. So you know, Ron, you may say, this is the person I want to be my investment advisor for the trust for my kids after I passed away. So the only way to really ensure that is to make sure you have a good estate plan that dictates what your wishes are,Ron Bockstahler  25:57  it becomes more and more important so anyone listening the attorneys I know they're listening this show make sure you're getting out there talking to an estate planning attorney and getting the state in place going oh, you know, we tend not to do things for ourselves that's kind of the nature of who we are. Yeah, these things become very, very important. So definitely recommend get out there and talk to an estate planning attorney and you know, listen to Stephen Metro or guys in the financial industry to understand how you can save more money and you know, defer tax tax payments for a little bit out there. So Greg, what we just finished off of that last question, what's the one thing in the legal profession that you would like to see changed?Gregg Garofalo  26:28  The one thing in the legal profession I can see change taking the business side of or just anything, believe it anythingRon Bockstahler  26:33  I'm generally I generally focus on the business side. But if you got something other than that, bring it on. Oh,Gregg Garofalo  26:37  I don't know there's there's several different different things I can tell you from an estate planning. And this is going to send a really big thing, but with the way that the world is going and we've all had to adapt to the changes of technology and and working remotely. I personally don't feel like certain states have passed the rules and the laws that would really make it easier to keep up with technology as well. Illinois, for example, the notary law in Illinois, I don't think is where it should be in could be as compared to other states that makes it very difficult to do remote signings and things of that nature. So I would like to see that our legislators try to keep up with the changing times to make our practice easier, which really makes our practice easier, which makes it easier for our clients.Ron Bockstahler  27:20  It's interesting, you bring that up, because in many areas of law, you can actually accept the digital signature, but in estate planning, you still need to hardcopy signature you still need witnesses. So you got to get together eventually with your client at some point physically.Gregg Garofalo  27:32  Yes, yes.Ron Bockstahler  27:33  I see what you said. All right. Well, Greg, great having you on your show. Really appreciate taking the time out and look forward to talk to you down the road. Best way to reach Greg. Greg, what is your email?Gregg Garofalo  27:41  My email is Garofalo at GLG firm COMMRon Bockstahler  27:45  And we will get that out there when we post The show also, so we'll make sure you got his contact information. Great guy to work with highly recommend Greg known for a long time. So thanks for joining us on the show today, Greg. Yeah. Thanks. great having you. And thanks for. Absolutely and thanks for listening to the 1958 lawyer podcast. We'll be back in two weeks with Steve mesereau talking about you know, kind of we just brought up how you can save even more money with a cash balance plan and protect your income. Have a great day everyone.Transcribed by https://otter.ai

For the latest in our NDA Meets podcast series, we sit down with Mikal Rohde, Founder, Adnuntius to discuss why his platform is the answer to programmatic's issues around cost and transparency.The conversation ranges from how to deal with the problem of the “the unknown delta”, identified by ISBA which forms around one-third of programmatic supply chain costs to changing publisher and advertiser relationships as technological solutions such as Adnuntius enable direct connections between the two.

One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus. Multi-scenario planning has the ability to make the annual plan is a relic of the past. Join our host Matt Andrew, UK MD of Ekimetrics, who spoke with Bobi Carley, Head of Media and Diversity & Inclusion Lead at ISBA and Jack Collier, CMO of Mettle.

In this episode of the Effortless Modern Marketing Podcast we explore the changing role of advertising and what this means for modern marketers as they seek to chart an effective and strategic path forward. Adform's Regional President, Western Europe, Rick Jones, is joined by Alison Keith – Global Vice President of Media at COTY, Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast, and Phil Smith - Director General at the ISBA as they explore some of the industry's most pressing questions including; Has technology fundamentally changed advertising forever? What new responsibilities will this bring? How are new sources of engagement and creativity evolving? And how does transparency factor into the equation? Stream on your podcast platform and device of choice: https://anchor.fm/effortlessmodernmarketing About our guests: Alison Keith – Global Vice President of Media at COTY – Alison is the Global Vice President of Media & Digital at Coty – one of the largest beauty businesses in the world. With a passion for data, technology and consumer behaviour, Alison has built over 20 years of marketing, creative, tech and media experience to bring some of the biggest brands meaningfully into consumer's worlds. Phil Smith - Director General, ISBA – Phil's marketing and general management career spans packaged goods, grocery retail, gaming, consultancy and marketing technology start-ups. In packaged goods he has served as Vice President, Strategy for Kraft Jacobs Suchard in Europe. Subsequent board roles in grocery and gaming include: Marketing & Trading Director, Kwiksave; Group Marketing Director, Somerfield; Commercial and Operations Director, Camelot; and Managing Director, Musgrave GB. Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast - Elli's career in media started 16 years ago when she landed her first media role at the FT. During her 9 year stint with the leading financial news title, she worked across a number of client categories ranging from property to business schools to luxury and consumer brands selling cross platform solutions with a particular focus on digital executions. Her next move saw her transition into ad tech where she got a flavour for the intricate and rapidly growing world of digital advertising. From there she moved back to the FT to lead their global programmatic strategy and sales efforts. A firm believer in the value of quality content and the importance of context, she worked closely with the sales teams to educate clients and agencies around the importance of buying quality inventory using the efficiencies of automation. A year down the line she transitioned into Condé Nast International's newly created global commercial partnerships hub with the task of leading efforts around simplifying and streamlining programmatic trading across all its titles and markets to simplify transactions for international buyers. This Episode's Adform host is Rick Jones. Adform's Regional President, Western Europe. Before joining Adform, Rick spent five years at Google DoubleClick, where he was Head of Business Development and lead consulting for UK and Global businesses on programmatic and data-driven marketing strategies. A digital veteran, Rick has twenty years experience in the industry, which began with web auction pioneer, QXL.com, where he was responsible for UK business development. Later Rick joined Camelot, the National Lottery operator, as commercial lead for the world's first transactional lottery website, and later John Lewis, as Head of Marketing for Financial Services, before working at Sony as Head of Multi-channel Retailing.

With sky-rocketing housing prices in Ada County, the county accessor explains why some homeowners may be sticker shocked by their property tax assessments. With float season on the Boise River officially open, The 208 takes a look back on float seasons from the 1990s to now. After the ISBA president-elect resigned from Lt. Gov. McGeachin's education task force, she appointed a motivational speaker to the 15-member board.

A year on from TFAR Episode 5 about the ISBA Programmatic Report we decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul chairs a panel of industry experts including  Steve Chester Director of Media at  ISBA , Oliver Whitten Chief Operating Officer at AdForm, Allison Thorburn Digital Accelerator lead from BT. They highlight how auditing has improved, what's new in terms of supply chain optimisation, the evolution in to new channels and of course the identity dilemma.  This fascinating discussion hones in on how the industry needs to grow up to align with advertiser expectation and how the industry can avoid a scenario where consumer tracking is even more invasive than with 3rd party cookies. Last but not least, Paul asks his guests to share one key area that brands can focus on to prepare for a bright but more complex and fragmented future. It's an insight packed episode!

Long reluctant to fund industry metrics, advertisers are finally putting their hands in their pockets in a bid to cut out “10 per cent plus” of wasted media spend globally. They are bankrolling a single source pilot for cross-media measurement and Australia has pledged to “fast follow” the UK-US lead on what has been dubbed Project Origin.  The upshot will be “seismic” according to Unilever’s VP, Global Media, Sarah Mansfield and will cause “a lot of angst in some quarters,” acknowledges the AANA’s John Broome. Change is coming and media owners, agencies and measurement providers need to get across it, fast. WFA Director of Global Media Services Matt Green and ISBA’s Project Origin Director, Richard Holtan, join Paul McIntyre on the mics. See omnystudio.com/listener for privacy information.

In this episode, I welcome back John Claughton, former Chief Master of King Edward's School, Birmingham. John was a Classics master at Eton College from 1984 to 2001, where he was also in charge of cricket. He was Headmaster of Solihull School from 2001-2005, and then Chief Master of King Edward's School, Birmingham, his old school, from 2006 to 2016. More recently, he is author of the book Transforming young lives: Fundraising for bursaries, which was published by the Independent Schools' Council in 2020, in partnership with IDPE, Graham-Pelton and ISBA. During our conversation, John and I look back at some of the decisions about school strategy that he made as a Head. Through this conversation, we will reflect on how, whilst at the time John may not have felt that the decisions he was taking were strategic, he was actually using some of the hallmarks of robust strategy. Firstly, I ask John about his experiences of making decisions and whether he recognised them as strategic when he was making them. We discuss long term decision making, how the trends around you can help you identify long term solutions and the role of governors in forming these strategies.Finally, we explore John's decision making process at King Edward's School and how he adopted a set of core questions for forming a strategy, primarily: how to restore the academic spark of the school, the answers to which lead to switching from A Levels to the International Baccalaureate, focussing on bursaries and outreach.Episode HighlightsIntroducing John Claughton (01:35)John's experience of decision making through his career (04:55)Finding the simplest solution to overcome the challenge (10:25)The long term nature of strategy and the role of governors (13:45)Making key decisions to focus your resources (16:05)Download your copy of the free eBook ‘The Strategic Independent School Leader' at www.consultjuliet.co.uk/ebook Catch up on previous episodes at www.consultjuliet.co.uk/podcastThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

The UK government is looking to ban all TV and online advertising for food and drink that are categorised as high in fat, sugar, or salt in an attempt to reduce obesity. What will this ban mean for the food industry, and will it have the impact that the government hopes it will?To explore this question we bring together two experts in the field, Stephen Woodford, Chief Executive, Advertising Association and Phil Smith, Director General, ISBA. We discuss what the implications of the band are for manufacturers and brands, and we investigate the facts around advertising and obesity in order to determine how effective the ban might be. Join the conversation on Table Talk.About our panelStephen Woodford, Chief Executive, Advertising Association Stephen was appointed CEO of the Advertising Association in 2016. The AA promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy, and all the key trade bodies, commercial media owners and tech platforms are members of the AA. Prior to joining, Stephen held management roles in four agency groups (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB, Next 15). He also chairs youth marketing agency Livity, a social purpose-driven business that seeks to transform young peoples’ lives, especially from BAME backgrounds. He is a Governor of Ravensbourne University in London, the UK’s newest creative and technology university. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 20,000 people have now sat and passed in the UK and around the world. Phil Smith, Director General, ISBAPhil joined ISBA in January, 2017 and heads up the organisation. He’s responsible for ISBA’s strategic direction and its advocacy agenda. He leads the team of ISBA directors and looks after the day to day operation of the business.Before ISBA, Phil’s career in the UK and Europe has been in marketing, sales and general management, spanning a wide range of industry sectors, from consumer goods to grocery retail and from marketing technology to lottery and games.Phil holds a BA in Classics from Jesus College, Oxford. He is a keen runner, skier, year-round open water swimmer and is married with five children.

Planet Driven Brands Podcast Bobi Carley. Bobi is a highly experienced media and advertising professional who I have had the pleasure of knowing for over 25 years! Bobi is now heading up media at advertisers representative group ISBA and most interestingly for us, she is also the lead on diversity and inclusion, which within the advertising industry has been a particular 'conundrum' for many years and has most recently been brought into clear focus with the publishing of the 'All In Census' which is a start in bringing the problem up close and personal. Bobi's journey is fascinating as she describes taking on her role by accident and how, through monumental impacts such as George Floyd, it has taken over. She takes us through the work being done, the pushback and the work still to be done in an industry fashioned on a network, which can only be described as 'unhealthy' in its longstanding approach to diversity. There is so much to do, but there are small steps happening which will affect big change. She's excited that brands such as Nationwide, GSK and Mars have stood up to the challenge and is as excited by the collaborative approach, as she points out: "What's brilliant about inclusivity and diversity is the non-competitive element to it; that everybody, really genuinely, wants to work to change this industry!" So true, I love it. Count me in as an advocate!! Bobi's  like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future. Here, in Planet Driven Brands Podcast Bobi Carley shares her passion and experience with us. I think you'll love it and I certainly enjoyed the chat :) If you'd like to meet Bobi digitally here is her LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let's find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here's the LinkedIn profile! Here's the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Bobi Carley.

Rabbi Michael Beyo and Dr. Adrian McIntyre talk with Azra Hussain about the essence of Islam, what Muslims and Jews have in common, and the importance of educating our own communities. Azra Hussain is the President and co-Founder of the Islamic Speakers Bureau of Arizona (ISBA), an organization that just celebrated its 21st anniversary. She is also one of the founders of the Scottsdale mosque, and she has spent the past 28 years educating about Islam and Muslims. Azra trains speakers, plans and facilitates educational and creative interfaith events for ISBA. As a speaker, she presents mainly on beliefs and practices, gender roles in Islam and conducts Cultural Sensitivity Training for police departments, hospital personnel, educators, and corporations. Azra serves on many interfaith committees and believes that people of faith have shared values and are called to serve and protect humanity and our environment. Additional Resources: Islamic Speakers Bureau of Arizona FAQs about Islam and Muslims Conversation with the Rabbi is a project of the East Valley Jewish Community Center, a 501(c)(3) nonprofit, neighborhood organization that has served individuals and families inclusive of all races, religions, and cultures since 1972. Visit us online at https://www.evjcc.org The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, Arizona. Learn more at https://phx.fm

Winning a pitch is only the first step towards what will, you hope, become a wonderful relationship between client and agency. But have you ever analysed how to get there? How trust can grow, and be nurtured? What you all need to do to make it work? Angus Crowther and his team at Alchemists have. Their report for ISBA on this subject came out towards the end of last year. In this podcast, we interview Angus about it, and he gives useful advice on what both client and agency need to do to reach the goal of the best possible relationship, leading to consistently excellent work together.We also ask him about his highly successful vineyard, producing award-winning wine from the fields of Essex. Cheers!

'Isba Song' by Medbh McGuckian read by Jill O'Sullivan. 'Isba Song' appears in 'Selected Poems, 1978–1994' published by Gallery Press in 1997. More from Jill O'Sullivan can be found at https://www.instagram.com/jilllorean/

On this episode of the Isn't That Legal podcast, we welcome bankruptcy attorney Claudia Badillo who is the owner of the Badillo Law Group, P.C. Claudia gives us great insights on the personal bankruptcy process.Claudia Farfan Badillo is an attorney concentrating in consumer bankruptcy and is the owner of her firm: Badillo Law Group, P.C. She was born and raised in Chicago and is of Mexican/Colombian descent and is a native Spanish speaker.She has been an attorney for over 10 years and is a graduate of Chicago Kent College of Law where she clerked for the Cook County Public Defender’s office in the Felony Trial Unit.She attended Northwestern University for undergraduate studies, majoring in Communication Studies and minoring in history. She also hosted a Spanish rock radio show while at Northwestern on WNUR 89.3 FM, called “Sabor Latino”.She attended Chicago Kent College of Law where she clerked under the supervision of the Criminal Defense Legal Clinic and was as a 711 law student in the Felony Trial Division at the Courthouse at 26th and California.Mrs. Badillo has many years of experience helping clients file for bankruptcy protection under federal laws. Her main focus is representing consumers in all aspects of their bankruptcy cases. Other fields of law she practices include: debt negotiations, tax settlements, and offers in compromise with the IRSIn 2018/2019 she served as a Hearing Officer with the City of Chicago’s Board of Elections for the upcoming 2019 city elections. Claudia is the current president of the Puerto Rican Bar Association of Illinois, an active member of HLAI, HNBA, NACBA, ISBA and a contributor to the Chicago Daily Law Bulletin, writing about fitness. In her spare time she likes to run, play volleyball and take ballet classes. She is also a proud life-long Chicagoan and is active in her children’s PTA and LSC groups.More info at: http://badillolawyer.com/

Limited sometimes means lesser, but not always. A growing trend in the divorce industry is in limited scope representation is actually providing divorcing couples different and sometimes more rich experience where they engage an attorney in critical points of their divorce, but handle much of the details themselves. This is especially popular when a budget is substantially constrained.Join us for a discussion with Sandra Crawford for Law Crawford P.C. on the merits and benefits of limited scope representation.Also joining the discussion are Michele Traina from The Divorce Diaries and Hirsch Serman, MBA, CPA from Lifecycle Financial.About Sandra CrawfordFor the past 29 years Sandra has dedicated her legal practice to educating and leading clients to the clearest path to resolution of their unique legal issues. She helps distressed families and partnerships move out of conflict using the most appropriate legal dispute resolution model, be that: the Collaborative Practice, mediation, limited scope representation or litigation. As legal disputes and status adjustments (like dissolutions of marriages or partnerships) can be costly in terms of money, time lost, and emotional stress, it is critical for people facing such life changing events to be educated about and understand clearly their legal options and the various paths to resolution available before proceeding.Sandra received her undergraduate degree from DePaul University in 1984 and her Juris Doctorate from the John Marshall Law School in 1989. She has been a practicing mediator since 1994 and was among the first attorneys in Illinois to be trained in the Collaborative Law model of dispute resolution when the model was introduced here in 2001. Sandra’s areas of concentration are Family Law, Mediation, and Real Estate She works throughout Cook and the surrounding counties.Sandra has served on the nonprofit board of directors of the Collaborative Law Institute of Illinois, where she has held the office of President. She serves on the Board of Directors for the Illinois Bar Foundation, which administers grants and funding for legal services agencies. She was a two term member of the Illinois State Bar Association Assembly and Chair of the ISBA’s Women in the Law Committee. Sandra has been repeatedly nominated by her peers, evaluated and selected as an Illinois Super Lawyer – a group which includes only five percent of all the attorneys in her jurisdiction.Let us know if there are questions on divorce, separation and starting over that you want our need answered at info@splitready.com.Are you considering divorce? Get split ready at www.splitready.com

On this month’s podcast episode we interview key figures at the trade body ISBA about their recent research on the programmatic sector, and we also find out more about how affiliate marketing works Down Under.

Another week chatting on Zoom with Steve Davies the CEO of the APA (Advertising Producers Association), Jani Guest from the production company Independent, and Hughie Phillips from MindsEye. We covered numerous topics, including the tripartite agreement between the APA, ISBA and the IPA around the approach to Covid 19 best practice process, Agency Producers, In-House production and rosters. We also talked with Emil Rangelov of Icon Films in Bulgaria to see how the state of production is in Sofia. 

Pescare un pesciolino d'oro non è da tutti, soprattutto se questo pesciolino può esaudire desideri. Ma attenzione perchè chi troppo vuole...A.S. Pushkin, La favola del vecchio e del pesciolino d'oroVoce: Matteo Bonanni

Running order: 1.30: Is the government's new 'Stay Alert' messaging (https://www.campaignlive.co.uk/article/government-unveils-stay-alert-new-coronavirus-messaging/1682730) effective? 6.10: How agencies are planning to return to whatever 'normal' is 10.50: Why did Omnicom merge Rapp and Proximity (https://www.campaignlive.co.uk/article/omnicom-folds-proximity-rapp/1682435) ? 14.20: ISBA and PwC discuss their remarkable programmatic report (https://www.campaignlive.co.uk/article/programmatic-market-mess-half-money-not-reaching-publishers/1682381) 34.05: Ads - featuring British Gas (https://www.campaignlive.co.uk/article/british-gas-here-solve-partnership/1682004) , Just Eat (https://www.campaignlive.co.uk/article/just-eat-did-somebody-say-just-eat-mccann-london/1682643) and Durex (https://www.campaignlive.co.uk/article/durex-lets-not-go-back-normal-havas-london/1682587) Get in touch with us Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com (mailto:omar.oakes@haymarket.com) Follow us on Twitter: @CampaignMag (https://twitter.com/campaignmag) Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/) Read advertising industry news, features, and the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) .

AdExchanger welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into ISBA's recent report on supply chain transparency. What exactly is in that "unknown delta" anyway?

Bursary fundraising is becoming a central plank of independent school fundraising in the UK, with many schools moving from capital campaigns to seeking support for transformational bursaries. However, just as more independent schools seek to widen access to excellent education, the COVID-19 crisis threatens to reduce philanthropic income for bursaries. In this episode I share thoughts on the past and future of bursary fundraising with John Claughton, former Chief Master of King Edward's School, Birmingham, UK and author of 'Transforming young lives: Fundraising for bursaries'.Episode highlightsThe importance of having the school's Head on board (4:35)The biggest hurdles in setting up and growing a bursary programme (7:15)Bursaries are a generational commitment, beyond the timescale of this pandemic (10:05)How bursaries address a number of the challenges faced by independent schools (11:15)Why it can be beneficial to focus just on fundraising for bursaries (15:15)The importance of authenticity (16:40)How to determine whether bursary fundraising will work at your school (19:20)State school partnerships as an alternative to bursaries (23:15)If not now, when? (24:20)Resources and linksDigital version of 'Transforming young lives: Fundraising for bursaries' by John Claughton, published by the Independent Schools' Council in partnership with IDPE, Graham-Pelton and ISBA.To order a hard copy of the book email info@idpe.org.uk (£4.95 p&p per book)Sign up to Juliet's newsletter at www.consultjuliet.co.uk/signupFind out more about Juliet Corbett's work with independent schools at www.consultjuliet.co.ukThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

Xandr's Daniel Clayman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss marketing amidst COVID, diversified revenue streams for publishers, and ISBA's recent Programmatic study.

Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Marketing Week and trade press, I talk to the two guys that led the study to dig deeper in to their findings and the implications. Steve Chester, Director of Media and Sam Tomlinson, Partner of PWC tell me why it took 15 months to get the necessary access to data, why only 12% of impressions could be matched and unpack the headline stats around 1/3 of costs being unattributed. We discuss the value of programmatic, the need for education, implications for marketers, potential solutions and the rally cry for the whole industry to collaborate.

Quelques ressources pour continuer à explorer les modes de couleur : - Mini-jeu de reconnaissance des couleurs en Hexadecimal : http://yizzle.com/whatthehex/?n=3 - Le mini-jeu HexInvaders : http://www.hexinvaders.com - Un article sur l'intéret du HSL : https://medium.com/@elad/why-css-hsl-colors-are-better-83b1e0b6eead - Jouer avec le HSL en code : https://css-tricks.com/hsl-hsla-is-great-for-programmatic-color-control/ Rejoins la communauté Parlons Design sur le discord gratuit : https://discord.gg/GsH8n3g Si tu veux aider le podcast, partages le immédiatement avec tes amis ! Tu peux également me suivre sur twitter : @romainp_design Jingle par Studio Module : https://www.studio-module.com/ Le podcast est aussi disponible sur : - Apple podcast : https://itunes.apple.com/fr/podcast/parlons-design/id1286546174?l=fr - Spotify : https://open.spotify.com/show/4z5cKF4fXvhTQIC2rXO6An - Deezer : https://www.deezer.com/fr/show/604402 - OverCast : https://overcast.fm/itunes1286546174/parlons-design - Radioline : http://fr-fr.radioline.co/podcast-parlons-design - Flux RSS : http://romainpenchenat.free.fr/podcast/rss.xml #ParlonsDesign #Podcast #Design

ISBA's Steve Chester joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss Snapchat, Netflix, and agency rebates

Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices’ and why she’d love to share her thoughts with the wider PILive community in October. For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here (https://performancein.com/news/2019/08/28/you-decide-pi-live-session-public-vote-now-open/) . Lastly we cover off a couple of topics in the news, the release of the US’s groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programmes.

The first episode, "how about a backstory of myself?" graphic designer Isba’s self-journey.- a podcast of personal stories and conversations with myself and other creatives who contribute and inspire me on my journey.

In this episode of Diversified Game Isba Edwards a gentle spirit business woman and Podcaster we met while at Podfest 2019 .Follow Isba and podcast: https://www.whoisisba.me/ visit https://www.instagram.com/who.is.isba/ https://open.spotify.com/user/1225104591 If you are a new listener to Diversified Game, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!To Stay Updated Join Our Email List: http://subscribe.diversifiedgame.comSubmit to Be Our Guest: http://beourguest.diversifiedgame.com Follow the Diversified Game Podcast Instagram: http://instagram.diversifiedgame.com Twitter: http://twitter.diversifiedgame.com Facebook: http://facebook.diversifiedgame.com YouTube: http://youtube.diversifiedgame.com SoundCloud: http://soundcloud.diversifiedgame.com Website: http://diversifiedgame.com Follow our Host(s) Kellen Coleman - Instagram: http://instagram.com/kellenkash, Twitter: http://twitter.com/kellenkash Tyson Moultrie - Instagram: http://instagram.com/typhoenixlive, Twitter: http://twitter.com/typhoenixlive A.L. Roberts - Instagram: http://instagram.com/alrtistry, Twitter: http://twitter.com/alrtistry Join the Conversation Our favorite part of recording a podcast each week is participating in the great conversations that happen so, join in the convo on social media, and in our comments section. Leave a review if you like the direction the show is going! If, not visit us and give some feedback on how to improve, Thanks!This episode's question is:Question: Would you live outside the US and build a business? Join our Community You can always follow us on social media, but for the growing log of super exclusive stuff visit our Patreon Community: http://patreon.diversifiedgame.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/diversifiedgame/message Support this podcast: https://anchor.fm/diversifiedgame/support

We live in a time of unparalleled customization. From the choices of what to watch on TV to the set-up of the home screen on a phone, consumers demand the ability to manage their lives how they want. Divorce is no different and more and more couples are seeking ways to control the divorce process, control the costs and meet their desired objectives. Enter unbundled legal services or limited scope representation as it is sometimes called. Under this model divorcing individuals work with their attorney to clearly identify the scope of what the attorney will do and the related cost. When coupled with the available options for divorcing individuals to do their own research and planning, this can e a very powerful and cost effective option. Join us for a discussion with Sandra Crawford about unbundled legal services as they relate to divorce. About Sandra Crawford For the past 29 years Sandra has dedicated her legal practice to educating and leading clients to the clearest path to resolution of their unique legal issues. She helps distressed families and partnerships move out of conflict using the most appropriate legal dispute resolution model, be that: the Collaborative Practice, mediation, limited scope representation or litigation. As legal disputes and status adjustments (like dissolutions of marriages or partnerships) can be costly in terms of money, time lost, and emotional stress, it is critical for people facing such life changing events to be educated about and understand clearly their legal options and the various paths to resolution available before proceeding. Sandra received her undergraduate degree from DePaul University in 1984 and her Juris Doctorate from the John Marshall Law School in 1989. She has been a practicing mediator since 1994 and was among the first attorneys in Illinois to be trained in the Collaborative Law model of dispute resolution when the model was introduced here in 2001. Sandra’s areas of concentration are Family Law, Mediation, and Real Estate She works throughout Cook and the surrounding counties. Sandra has served on the nonprofit board of directors of the Collaborative Law Institute of Illinois, where she has held the office of President. She serves on the Board of Directors for the Illinois Bar Foundation, which administers grants and funding for legal services agencies. She was a two term member of the Illinois State Bar Association Assembly and Chair of the ISBA’s Women in the Law Committee. Sandra has been repeatedly nominated by her peers, evaluated and selected as an Illinois Super Lawyer – a group which includes only five percent of all the attorneys in her jurisdiction. Also let us know if there are questions on divorce, separation and starting over that you want our need answered at info@splitready.com Are you considering divorce? Get split ready at www.splitready.com Getting Split Ready is produced by Ernie Scatton and EAS Productions. For information on launching your own podcast, contact EAS Productions at 708.989.3985 or erniescatton@gmail.com

We live in a time of unparalleled customization. From the choices of what to watch on TV to the set-up of the home screen on a phone, consumers demand the ability to manage their lives how they want. Divorce is no different and more and more couples are seeking ways to control the divorce process, control the costs and meet their desired objectives. Enter unbundled legal services or limited scope representation as it is sometimes called. Under this model divorcing individuals work with their attorney to clearly identify the scope of what the attorney will do and the related cost. When coupled with the available options for divorcing individuals to do their own research and planning, this can e a very powerful and cost effective option. Join us for a discussion with Sandra Crawford about unbundled legal services as they relate to divorce. About Sandra Crawford For the past 29 years Sandra has dedicated her legal practice to educating and leading clients to the clearest path to resolution of their unique legal issues. She helps distressed families and partnerships move out of conflict using the most appropriate legal dispute resolution model, be that: the Collaborative Practice, mediation, limited scope representation or litigation. As legal disputes and status adjustments (like dissolutions of marriages or partnerships) can be costly in terms of money, time lost, and emotional stress, it is critical for people facing such life changing events to be educated about and understand clearly their legal options and the various paths to resolution available before proceeding. Sandra received her undergraduate degree from DePaul University in 1984 and her Juris Doctorate from the John Marshall Law School in 1989. She has been a practicing mediator since 1994 and was among the first attorneys in Illinois to be trained in the Collaborative Law model of dispute resolution when the model was introduced here in 2001. Sandra’s areas of concentration are Family Law, Mediation, and Real Estate She works throughout Cook and the surrounding counties. Sandra has served on the nonprofit board of directors of the Collaborative Law Institute of Illinois, where she has held the office of President. She serves on the Board of Directors for the Illinois Bar Foundation, which administers grants and funding for legal services agencies. She was a two term member of the Illinois State Bar Association Assembly and Chair of the ISBA’s Women in the Law Committee. Sandra has been repeatedly nominated by her peers, evaluated and selected as an Illinois Super Lawyer – a group which includes only five percent of all the attorneys in her jurisdiction. Also let us know if there are questions on divorce, separation and starting over that you want our need answered at info@splitready.com Are you considering divorce? Get split ready at www.splitready.com Getting Split Ready is produced by Ernie Scatton and EAS Productions. For information on launching your own podcast, contact EAS Productions at 708.989.3985 or erniescatton@gmail.com

A self-journey podcast of personal stories and conversations with myself and other creatives who contribute and inspire me. Look out for - Isba: Self-journey intro.

Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising & Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.

Sam Tomlinson, Partner (Media Assurance), Price Waterhouse Coopers & Phil Smith, Director-General, UK advertiser association, ISBA Sam and Phil discuss the winners and losers of the GDPR data rule change, how procurement and marketing services people can get along better, brand owners bringing their adtech in-house and the trade press tendency to conflate all consultancies into one bucket! Sam Tomlinson is a partner in PwC’s media assurance practice. He has worked for the global consultancy for nearly 20 years, working with media organisations in both London and New York. He currently leads PwC’s award-winning work on audience measurement and advertising effectiveness and he has advised clients on issues ranging from media audit to impact measurement to digital strategy to cross-border news consumption. PwC’s measurement and media assurance services cover publishing, websites, apps, television, radio, out-of-home and live events. Phil Smith was appointed Director-General of the UK advertiser association, ISBA at the start of 2017. Formerly Marketing Director of Kraft, Phil formerly sat on ISBA's Executive Committee, which he later chaired while Commercial & Operations Director of Camelot. In grocery retail he has held marketing and general management positions on the boards of Kwiksave, Somerfield and Musgrave. He has also played hands-on roles in a number of early stage marketing technology businesses. At ISBA, Phil has set his sights on protecting advertisers’ interests in the media owner and agency environment and addressing the issues brand builders face in the digital world.

Never miss your #MediaSnack - subscribe for new episodes every Friday On this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we quickly look back on what’s happened in the last two years and then lay down three big predictions for media in 2018, from a marketers perspective. It goes without saying that a lot has changed in the media industry in the last two years, but we say it anyway. It’s been a challenging time all around in many respects but the major positive that we’ve seen has been that media has risen higher on the corporate agenda. Marketers are taking media more seriously and applying resources internally to manage this last amount of money. Hopefully, more are seeing media as an investment rather than a cost. This has happened for two reasons. Firstly, marketers are seeing the power media has to drive their business outcomes and therefore striving to make it more accountable and more effective. At the same time media has become hugely more complex and needs more governance and resource to manage it. Second, concerns over the supply chain of media especially in digital has caused marketers themselves to become more accountable and demand greater transparency of how their money flows through the supply chain. This has been highlighted by significant milestones over the last two years notably the work done by the WFA, ANA and ISBA to shine a light on the supply chain, the speeches by P&Gs Marc Pritchard outlining an action plan for media transparency and thirdly the ongoing worries about ad fraud and brand safety. So onto our predictions - here are 3 behaviours that we think will be at the forefront of #MediaChange in 2018 1. Operating Models for Media - advertisers will define long term internal strategies for media management and build capabilities and process into an operating model for media. This means being clear the value of media, not just the price of media, and determining what resources are required internally and externally. We reference some great research by Matt Green and the team at WFA which highlights the progress that has been made and the clear intentions of WFA members to build up media capabilities and define an operating model. 2. Fragmentation of Media Scope - marketers will want to understand the entire process of media activation from data and analytics, insight and strategy through to media activation and tactics. We expect more advertisers to interrogate these processes and identify which parts they need to exert more control over and then build an operating model for media which gives them controls they need. Driving greater accountability and transparency over media budgets to consider them an investment not a cost. This may lead more advertisers to bring some of that capability internally but its more likely to be the upfront data and strategy scope rather than the media buying. 3. Action Plan for Media - we expect many more brands will follow P&Gs lead to define an action plan to reduce wastage of media dollars and implement greater accountability and transparency from the media supply chain. We close episode 100 with some clips from our recent #MediaSnack 100 party where we gathered clients colleagues partners and friends from across the industry to celebrate.

(BESANCON) Noël Barbe, ethnologue, conseiller à la Direction Régionale des Affaires Culturelles (DRAC) de Bourgogne-Franche-Comté Laurent Devèze, directeur de l’ISBA, institut supérieur des Beaux Arts, de Besançon. - Sous les lumières artificielles des bureaux de recherches, portraits long format de chercheurs et de leur univers de recherche: terrains, instituts, sujets de recherche, enjeux..Cette année, en partenariat avec le Ministère de la Culture, focus sur la recherche culturelle. https://nuitdeschercheurs-france.eu http://www.radiocampus.fr - Enfin “ l'impossible ” thème de cette 13ème édition sera également un des centres de gravité de notre mobilisation radiophonique. La science peut-elle encore renverser la table ? Certaines découvertes viennent chambouler l'état des connaissances scientifiques, rendant possible l'impensable. Radio Campus France et les radios de notre fédération se sont associées encore une fois cette année à la Nuit européenne des chercheurs, événement européen célébrant les cultures scientifiques et techniques se déployant dans 12 villes en France. L'objectif de notre collaboration: créer des espaces de rencontre entre les chercheurs et le grand public. Les radios offrent ainsi à bon nombre de chercheurs l'opportunité de partager leur savoir, de mettre en exergue les enjeux de la recherche en France comme en Europe. Un exercice complexe d’identification des enjeux de la recherche dite culturelle opérée depuis plusieurs années par les acteurs de la Culture en France, comme de la recherche. Une plongée dantesque dans un monde et son continent culturel. L'action éditoriale en trois opérations. 1. des portraits long format de chercheurs et de leur univers de recherche: terrain, instituts, etc.. De nombreux chercheurs seront mis en lumière. 2. un documentaire original et fictionnel de 30min autour de la recherche culturelle. Un documentaire réalisé 3. des plateaux radios en direct des lieux de la NEDC le jour de la manifestation le 29 septembre (la version classique de notre opération jusqu'à présent) incluant min un chercheur culturel dans vos invités plateau

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and Facebook. So-called because of their dominance of digital marketing spend, the duopoly has accounted for almost all growth in digital media spend in recent years and looked unstoppable. Some have speculated that Snapchat would be the company to break this up but it is becoming clear that Amazon is taking their advertising business seriously at last and have seen rapid growth, albeit from a small base. We look at the comparative sizes of these three tech giants and compare their ad revenue businesses, their opportunities and predict their respective fortunes across the coming 3 years. In short, we predict that Amazon's advertising business will overtake that of Facebook in revenue terms in 2020 and take a huge chunk out of Google's search revenues in the process. Why? Because they have all the pieces of the puzzle ready: They watch and learn before they disrupt and they will have learned a lot in the last couple of years as Google and Facebook have been subject to far greater scrutiny from advertisers. Amazon has secured a share of promotional budgets (rather than advertising budgets) and have permission over user purchase data which is highly valuable to many advertisers. They are beginning to dominate product search in some markets and this will grow through the growth of the Alexa network. Important for many marketers will be Amazon's reassurance over brand safe environments and controls on ad placements. Finally, and probably the winning ingredient is Amazon's total commitment to market orientation (that is being wholly customer focused) which means reinvesting all profits back into products which delight customers (in this case the advertisers) so we expect full transparency and market leading people, service and tools. On this week's Good Week Bad Week we celebrate the latest update from UK marketing trade body ISBA who have revealed that a large cohort of their members have implemented their rigorous media agency contract template and many more are expecting to do so soon. A very bad week for mobile agency Fetch (owned by Dentsu) who have been subject to a lawsuit filed in San Francisco claiming breach of contract. The claim list is brutal, accusing the agency of fraudulent practice and demanding damages to be set by jury trial. If this goes to trial it may expose some of the intricacies and methods employed by agencies to deliver results for advertisers. Whether this goes to trial or not, it looks to be highly damaging for Fetch's reputation unless they can fully and quickly address the claims in public. Good Week: http://www.campaignlive.co.uk/article/isba-claims-brands-using-tougher-agency-contract-review-6bn-media-spend/1444971 Bad Week: https://www.bloomberg.com/news/articles/2017-09-18/uber-goes-on-rare-legal-offensive-suing-dentsu-unit-for-fraud http://www.campaignlive.co.uk/article/uber-sues-dentsus-fetch-media-fake-clicks/1444941 http://www.campaignlive.co.uk/article/fetch-strikes-back-uber-lawsuit-claims-non-payment/1444989 https://digiday.com/marketing/industrial-complex-uber-fetch-lawsuit-wont-change-anything/ Question of the Week: Will Amazon build the biggest ad revenue business in the world? Yes, No, Whatever.... Please vote. Check back for the results next Friday.

Dr. Brian Smith is the Executive Director of the Indiana School Board Association (ISBA). This organization helps your local school board and superintendent by providing legal advice, training and onboarding for new board members, and acting as representation to the Indiana legislature. Dr. J.T. Coopman and Dr. Brian Smith talk this week about how the ISBA helps your local school board plus they talk about how some of the latest bills impact your school district. 

On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM UK, Nick Theakstone and Mark Finney the head of media at ISBA, the UK’s leading marketer trade association. It all stems back to March 2016 when ISBA’s head of consultancy practice Debbie Morrison launched they excellent media agency contract template with some comments to the FT which angered agencies. In her FT interview, Debbie had suggested that media agencies don’t have the best interests of their clients at heart anymore. The fight back from agencies at the time was quite aggressive but months have passed, the media transparency debate has gathered momentum in different areas, not least thanks to the ANA’s Media Transparency initiative and we probably felt it was water under the bridge. Not so. Last week Nick Theakstone thought that the recent success of one of ‘his' agencies MediaCom (the UK’s largest media buyer) at a media awards event entirely defended the agency community from the transparency concerns raised by ISBA. We discuss how this simply doesn’t make sense, the two things are entirely separate - and we doubt whether Nick would have been making the same point the morning after a successful awards sweep by Zenith. Whatever his intentions, Nick has managed to get headlines for himself and the agency for entirely the wrong reasons, of course everyone is talking about the sniping against ISBA rather than appreciating MediaCom's excellent work. Mark Finney, ISBA’s head of media responded in Campaign, reminding everyone that we need to revert to a more constructive dialogue - at the same time calling Nick’s words “baffling and disappointing” - they won't be exchanging Christmas cards this year one supposes. Next up, we share details of the excellent ID Comms CMO panel which we hosted at LinkedIn’s lovely London HQ. The event was an invitation-only networking and panel discussion, attended by 40 marketers from brands including Unilever, Mars, Lego, Universal Pictures, Disney, British Gas and Royal Mail. The panel discussion featured Martin Moll, Head of Marketing at Nissan Europe, Lindsay Pattison, Global CEO of media agency Maxus and Steve Hyde CEO of 360xec. Finally, we report on news that Adobe has acquired TubeMogul for $540m - a strong indication of the much-expected consolidation in the ad tech space is actually happening.

On this week’s #MediaSnack we bring you rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group has admitted that its digital media buying operation has overcharged some clients, they suggest there could be over 600 cases of over-charging across the last 5 years. It is believed that the victim on this occasion was long-standing Dentsu client Toyota, one of Japan’s biggest corporations and famous for the 60+ year longevity its Dentsu relationship in an era of increasingly short-lived client and agency tenures. The story has made big news around the world and unsurprisingly spilt into the finance pages beyond the marketing trade press. The Financial Times, Bloomberg and others have been reporting the details and the impact of the news has brought Dentsu stock down 5% at the time of writing. What does it mean for the industry? This is a very big deal. It calls into question a few things, not least Dentsu’s dominance of the Japan market and the potential for conflicts of interest that could exist in a company which not only buys media on behalf of its clients but also has an interest on the other side of the table, owning some of the media it is buying for its clients. This ‘complexity’ of Dentsu’s influence has been well-known for many years, but has been accepted as a cultural norm because Japanese business relationships have been built on gentleman’s agreement and deep trust. These revelations, which have now caused Dentsu CEO to issue a public apology and admit the wrongdoing, will surely have a lasting impact on the reputation of Dentsu and perhaps even change the way advertisers engage with agencies in Japan, now demanding greater transparency and accountability from their media buying contracts. http://www.moreaboutadvertising.com/2... Earlier this week, Tom spoke to Asian trade press AdNews and highlighted that these kinds of leaks coming out of advertising agencies may increase as more light is shone on the non-transparent practices of media agencies around the world. http://www.adnews.com.au/news/dentsu-... On #MediaSnack we consider the implications and what, as a global marketer, you should make of this latest scandal over agency financial management? Is it a concern, how should you react and what should you be demanding from your media agencies to avoid this stuff? Sadly, there’s not room on the show to detail all the transparency stories as fast as they are appearing, should you be interested to read further try some of these links: Why are the 4A’s failing to engage in the rebates discussion in the US? http://www.campaignlive.co.uk/article... In South Africa, media companies have been judged to have been price fixing media inventory http://themediaonline.co.za/2016/09/m... The head of media at Deutsch Telekom has publicly encouraged brands to heed the advice of the ANA’s Media Transparency report http://digiday.com/agencies/deutsche-... ISBA have issued new guidelines to improve transparency in programmatic media buying http://www.campaignlive.co.uk/article... JP Morgan Chase suspends media buying in the US whilst it conducts audits into its media agencies http://www.campaignlive.co.uk/article... Links: Dentsu apology - Campaign http://www.campaignlive.co.uk/article... AdNews: http://www.adnews.com.au/news/dentsu-... http://www.adnews.com.au/news/dentsu-... AdAge: http://adage.com/article/agency-news/... FT http://on.ft.com/2cMpVsk Bloomberg http://www.bloomberg.com/news/article...

On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices amongst US based media agencies and offer guidance to those advertisers (pretty much everyone) who may have been exposed to this practice or was entirely unaware of the risk. We look at the main points of ANA’s advice to marketers, including a strong suggestion that most marketers don’t currently have sufficient capabilities to oversee media management internally. They recommend appointing a Chief Media Officer, someone internally who can champion the role of media within the company, have more accountability for media as an investment for growth and someone who can define the relationship with the agency beyond just buying cheap media. We expect that the guidelines will now trigger many brands into action to upgrade their media skills and capabilities, to take back some control of media management from their agency if they have overly delegated this away. This, as regular viewers will know, is what ID Comms have been recommending for many years; marketers need to have control (ANA calls is “primacy”) over their own media investments. Those brands which do not will be at a serious disadvantage to those who decide to do the hard work to take back some control. For any brand looking to understand how to upgrade their own media behaviours, start by reviewing ID Comms 7Ts principles, the 7 media behaviours of successful marketers. This simplifies the major tasks and responsibilities of the Chief Media Officer, allowing them to benchmark their organisation and create a roadmap for improvements over time. One pleasant surprise as part of the ANA’s release was the inclusion of a media agency services contract. A template to guide marketers in creating the best media agency contract. This is a great asset, built on the good work that ISBA (the UK's marketer trade body) executed earlier in 2016. ISBA created a best practice media agency contract, ID Comms was heavily involved in the drafting of the contract and supporting guidelines so we can attest to its quality and robustness. The ANA have used ISBA’s template as a basis for their own version for US members. In our review, we believe that the ANA contract template is of best practice standard, but will be hard for advertisers to implement unless they have sufficient negotiation leverage over agencies to get them to accept these terms. That’s the next challenge for marketers, how to put all this stuff into practice. We certainly welcome the publication of the ANA's Media Transparency guidelines. We discuss that if advertisers adopt these guidelines then they will certainly be in a better position than they were 12 months ago. In that sense, the ANA have achieved their goal and done what they said they were going to do, the guidelines are sensible, reasonable, considered and fair. We highly commend the ANA for the rigorous process they have undertaken. We hope that, at the conclusion of the ANA media transparency investigations, this will draw a line under this difficult and toxic chapter for the industry and that advertisers and their agencies can build more productive relationships together for the future. If you have any responsibility of your company’s media investments, work with a media agency or work at a media agency, you need to be very well versed on this project. Happy reading, let us know what you think in the comments or email us at ID Comms.

On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate and future facing issues concerning the advertising community in the UK. Mark shares his perspective on the main initiatives that he has inherited from his predecessor, the legendary Bob Wootton and also highlight the topics that he's looking forward to addressing in the future. Next, we couldn't resist discussing the recent launch of the new ISBA Media Framework Agreement. This media contract template attempts to provide greater protection to ISBA members in their contractual dealings with their media agency partners, it will looks to redress the balance in favour of the brands. Here at ID Comms we are excited to have been part of the working group who contributed to this new agreement and look forward to improvements in media transparency as a consequence of it being implemented. Finally, we discuss the upcoming ANA Financial Management conference in Florida next week, and whether the ANA will have any new juicy bits of information to share with the industry regarding the rebate investigation that has recently concluded.

On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976.... On the show today we first consider the K2 Intelligence assessment that is ongoing in the US as part of the ANA's look into potential media rebate practice in US. Tom shares his experience of being (pleasantly) interrogated by the K2 team in New York as ID Comms supported their process of data collection and analysis. Also we reference Tom's article on the subject in this week's Campaign magazine. See link below. Next, continuing the theme of trust and transparency we review the headline results of the recent ID Comms 2016 Media Transparency survey, the report from which will be published next week. If you'd like a copy please get in touch, @idcomms Following this survey report ID Comms is hosting an exclusive invitation only panel discussion on 15th April in London to build on these insights. Tom and David reveal who will be sitting on the stellar panel, including Bob Wootton from ISBA and Iain Jacob the CEO for the new Publicis Media operation across EMEA. Finally we review the recent product updates announced this week for #Snapchat and consider how they might be getting it right to rapidly build out their user based and attract valuable media dollars away from Facebook. You can find and follow Tom on snapchat at denfordtom. Next week we will be doing a special birthday Q&A - David and Tom will answer questions about the industry, the ID Comms business and what they see trends in media for the future. Please leave questions in comments below or tweet @idcomms - many thanks for the great questions so far.

Debbie Morrison is the Director of consultancy and best practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and the work ISBA is doing to help their members address these complex issues. https://www.trinityp3.com/2016/02/complex-challenges-facing-marketers/