Ideasex With Abacus

Let's take a trip through Cannabis & Psychedelic Marketing. Join two experts who've been building brands during prohibition, Peter Reitano & Jeff Goldenberg, the Co-Founders of Abacus, as well as Gwella Mushrooms & High12 Cannabis.We'll dive into why great brands are *never* built in boardrooms, what marketing a prohibition product means, what the landscape may look like in 10 years, how to build a brand that's exclusive and for everyone at the same time .. and lots more. As always on the recipe we've got Michelin-star marketers sharing their secret ingredients for growing great brands, so don't miss it! 

NFTs and Crypto are all the rage, but how can brands get involved? We talk to Josh Doner form G3nlabs, a leading crypto expert, on which brands are doing it right, which aren't and how you can they use them authentically as a marketer.As one of the first people to own an NFT in the world, Josh has been a leader on how brands can use NFTs since the beginning. We'll talk about who's doing it right, what brands get wrong, the success of projects like NBA Top Shot, NFT art galleries and where the market is growing.#Advertising #Branding #Marketing #SpotifyListen to The Recipe - A Podcast About MarketingSpotify: https://abacus.agency/listen-on-spotifyApple: https://abacus.agency/listen-on-appleSign up for weekly updates and exclusive #Masterclass accesshttps://therecipe.guideFollow Joshua DonerTwitter: https://twitter.com/g3nLabsJoshNFT Collection: https://lazy.com/jd0n3sLinkedIn: https://www.linkedin.com/in/joshuadoner/

Learn how to build a Cannabis brand that succeeds. Join our guest Jeff Goldenberg as we dive into how to create a winning brand in a highly regulated and ever changing marketplace. Jeff is Co-Founder of Abacus, ADCANN's Cannabis Agency Of The Year and has worked with brand like Tweed, Aurora, Riff, Blissed, Kingsway, Color, Ace Valley and most recently, the launch of Marshawn Lynch's Dodi Blunts. We discuss why the best brands are never built in boardrooms, how to connect with real customers and cut out the noise and where the Cannabis market will be in 5 years. Want to learn more? Visit us at https://abacus.agency and let's talk.

On this episode, we talk with SUKU Vitamins founder Ju Young Yoo about how strong branding and authenticity go hand in hand to grow a health & wellness business.

Join us when we talk with Shopify's Paul gray about bringing your brand online with one of the world's most powerful E-commerce platforms. We'll talk whats "under the hood" to help you track sales, connect with customers and manage marketing when starting your digital transformation journey, as well as the "secret ingredients" that make a great shopping experience. This will be essential learning for an marketer, brand manager or CMO making the leap online and looking to succeed in DTC or E-Commerce!

Building a beverage brand is hard enough, but building a healthy alternative to commercial soft drinks seemed impossible. Join our guest Olipop's Steven Vigilante as he takes us through this break-out brand's success at using honest, authentic and human marketing to create a new category in craft beverages. We'll discuss how to stay authentic in your marketing messaging, how to listen to customers, what ingredients make a great marketing mix and much more.

Crack the code to win at Amazon E-Commece. We talk to Tina White about breakout smartfood company Brainiac Kids and their success in building an authentic brand online while selling on Amazon. You'll learn… · How the Brainiac team found success on Amazon · The importance of authenticity to building your brand online · Unique platform strategies that help keep customers engaged after the sale 

Learn from a master of brand building, Barry Enderwick, former Netflix marketing executive and now head of Kaizen Creative Partnerships. We talked with Barry one on one about the ingredients every distributor needs to succeed, what your brand promise is (and how to keep it), what a start up can do "build their brand bank" from day one ... and much more!

In our first episode, we talk with Spotify's Ivan Pehar about the power of building your brand on Spotify by being where your customers are and creating the perfect audio campaign.

Pioneer in lifestyle and apparel marketing Bryon Sheng joins our co-founder Jeff Goldenberg for another live discussion At The Table with Abacus. Bryon Sheng has held multiple executive positions in the sportswear and tech industries at Nike, Adidas, And 1, Chronicled and Monster Products. Muhammad Ali, Shaquille O'Neal, Cristiano Ronaldo, Meek Mill, and Swizz Beats are a few of the athletes and artists he has worked with over his career.

In this episode we're joined by Rory Sutherland, Vice Chairman of Ogilvy, a brand consultancy agency. He is also the technology columnist for The Spectator and and a regular TED lecturer. He has published two books, The Wiki Man and Alchemy: The Surprising Power of Ideas That Don’t Make Sense. He is also a regular columnist for The Spectator, Market Leader and Impact, sharing his knowledge and expertise on the topics of digital technology and the internet with readers. He was the President of the Direct Jury at Cannes in 2007, and was elected as President of the Institute of Practitioners in Advertising in 2009. He now delivers talks on advertising and technology to audiences around the world, at forums such as TED Global, sharing his knowledge of business practice and customer relations.  

This week on Ideasex with Abacus, Jeff and Ian are joined by Canadian writer, actor, songwriter, entrepreneur and TV hist Erica Ehm. Erica is best known as a pioneering video jockey at the Canadian cable television station Much Music where, amongst many important interviews, she conducted the most famous interview with Kurt Cobain. She is also the Founder of Ehm & Co.

This week on Ideasex with Abacus, Jeff and Ian are joined by James Orsini, President of The Sasha Group - a VaynerX company. Over the course of his career, James has held a number of C-level titles, so the podcast crew talks about what that experience has been like and how James approaches each new role. They also talk about the future of advertising and creative work, as well as a deep dive into the student debt crisis.

This week Jeff and Ian sit down with Deepak Anand, V.P. Bisuness Development & Government Relations at the Cannabis Compliance Inc. They discuss a huge range of cannabis related topics and go heavy into what a privatized market might look like.

This week on the show, Ian and Jeff are joined by Rebecca Brown. Rebecca comes from a digital publishing and social media background, but is now the Founder of Crowns Creative, an agency focused on advertising for the cannabis industry.  

This week, Ideasex mixes it up a bit and Jeff and Ian interview each other to give you the background on Abacus and the idea behind Ideasex itself.

This week on Ideasex with Abacus, the crew is joined by Matt Di Paola, a partner at Sid Lee and the Managing Director of their Digital Innovation. His nearly 20 years of experience in agency work brings a wealth of wisdom to discuss on the show.

On today's episode of Ideasex with Abacus, Ian and Jeff are joined by Kerri-Lynn McAllister. Kerri-Lynn is the CMO of Lift & Co. and was previously a member of the founding team at RateHub. Join the team as they get into conversations about the cannabis industry, being a woman in tech, and the future of the pet care industry.

Join the team this week as they sit down with Rand Fishkin, founder and former CEO of MOZ and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand has recently started another company called SparkToro, and joins the Ideasex podcast to talk about the journey of the entrepreneur, themes from his book, and how language can take on new meanings over time.

This week on Ideasex with Abacus, the team is joined by Abdullah Snobar, the Executive Director of the DMZ at Ryerson University. The DMZ is the world's most successful University-based incubator program. Join us to hear about the DMZ, the future of education, and what the skills of the future will even be. 

Today the Abacus crew is joined by Neel Lukka, COO of OneLocal - a SAAS company providing companies with marketing tools for all stages of the customer journey. Neel and the team talk about Y Combinator, and OneLocal's time there, the future of entertainment, and the future of work places and other spaces. Join us!

On today's episode, Ian and Jeff are joined by Alan Smith, Co-founder of Strategyzer. His work in collaboration with Alexander Osterwalder and Yves Pigneur brought us the business model canvas among other major business design strategies.   

Today on Ideasex, Nathan Monk joins the show. Nathan is a senior strategist for the MaRS Information & Communications Technology sector. Nathan also runs Grow Camp, a hands-on training workshop for growth marketers. His passion is helping entrepreneurs succeed and large enterprises adapt to a world built for startups. Today on the show, Nathan, Jeff, and Ian talk about MaRS, what companies today are missing in terms of process, and what the future of work looks like.

Welcome to Ideasex, the podcast for thinkers! On today's episode, the team is joined by Bruce Croxon, the former founder of Lavalife and a former Dragon on Dragon’s Den. He’s now the cohost of The Disruptors on BNN and a VC at Round 13 Capital. Today on the show we'll be talking about startups, startup fundraising, dating in the digital age, and an exclusive message for Justin Trudeau from Bruce himself.  

Welcome to Ideasex, the podcast for thinkers! On today's episode, the team is joined by the PR legend Erin Bury, the Managing Director of Eighty Eight. Erin got her start as a journalist for BetaKit and then went on to lead Eighty Eight. Today on the show we'll be talking about public relations, what no to say to the media, and how large brands can learn from startups.  

Welcome to Ideasex with Abacus! On today's episode, the team is joined by Alan Gertner, the CEO of Haiku Brands and the co-founder of Tokyo Smoke. He started his career at Google and then went on to co-found Tokyo Smoke with his father. On the show, the team talks about the future of cannabis, the future of retail, and what it's like to be a pioneer in the cannabis industry.

Welcome to Ideasex, the podcast for thinkers! On today's episode, the team is joined by Sascha Darius Mojtahedi, the CEO of Artifact and the Managing Director of Bunz. Sascha used to work at TD Bank. From there he went to Bunz, which started as a Facebook group and has become an app based trading community. Today on the show we'll be talking about the history of Sascha and Bunz, wearable tech, and cryptocurrency.