Podcasts about lavalife

Your GTM message has an incredibly difficult task: to speak to the people who will love your product and take them from a place of disinterest and zero context to a place of understanding and excitement. When done well, it's pure magic. I think that every GTM and ops professional should be familiar with how to do this, and so I asked my old boss, Mitch Solway, to join me for a masterclass in messaging.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Mitch Solway is a 5x VP of Marketing who has led teams at Lavalife, Freshbooks, Vidyard, and Clearfit, among others. Today he works as a Fractional CMO for startups. https://www.linkedin.com/in/mitchsolway/Key Topics[00:00] - Introduction[01:28] - How Mitch defines the hierarchy of messaging. He starts at the end, considering the outcome he's trying to achieve. Then you can reverse engineer what you need to get to that point, starting with positioning, then copy, then messaging. [02:55] - The end result for Mitch is two stories: one broad, one narrow. The narrow story is targeted at your “Can't Miss Customer.” This is your ideal customer. You need to understand everything about this person. Mitch calls this “Is this you?” marketing. You tell the prospect a story, and if you know them really well, your Can't-Miss Customer will identify themselves in your message. Focusing on the person and their world vs. on your product. [04:55] - We don't tell our customer's story enough. We need to realize we are only 5% of the customer's world - important to understand the other 95%. Interview your best customers, then translate those stories back to other prospects. [07:33] - The broad story. This is when you're introducing something new to the market. You need to educate people to create a vision of an “inevitable future.” Getting the market to see the world the way you see it. Example of doing this with Vidyard using influencers to educate the market with a very low budget. [13:26] - Creating the “narrow story” for Vidyard. The litmus test for the narrow story is, can you get the person from no context to being excited in three questions. Mitch calls this the “context rollercoaster.” Examples of how this works in practices. If you can do this, you've found the “nerve center” that you need to touch on. [18:17] - Your product isn't that important to the customer, most likely. Even if they use it, it's just a fraction of their world. You need to show them that you understand their pain to spark interest. Example of why this is important in outbound. Example of how Mitch tweaked the messaging at Clearfit to better align with customer truths and how that message was conveyed in radio ads. [21:52] - Example of competing with ZipRecruiter on the radio. They had raised funds and were outspending 20:1. Mitch tweaked the messaging to turn the competitor's strength into a weakness. [23:57] - Process for creating a messaging framework from scratch. Start with internal interviews with key stakeholders. 90% of that process is about internal alignment. For positioning, he uses April Dunford's framework and conducts a workshop with key stakeholders. Prior to that workshop he interviews existing customers that the company wants to get more of....

Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders.In this episode we talk about:Whether you should work for a CEO who doesn't "get" marketingCommon mistakes startup marketing leaders struggle withHow to grow from being a Director of Marketing to a VP MarketingShow notes:Find Mitch on LinkedIn: https://www.linkedin.com/in/mitchsolway/Thanks for listening!

"Hi Sandman, How about a video about online dating? Every woman lists the same things: she loves her kid(s) and dogs, and comes off as very negative/leary of men. Why do they put their worst foot forward? Thanks again." Well thanks for your question Zeb. As I've mentioned in videos before women imitate each other and if they hear that a certain style of online personal ad works for one of their friends then they will try the same thing on their account. But right now there's a shift in the way that online dating works. Up until a couple of years ago, online dating was predominantly done the same way it had always been done. Women would post their online ads on websites like Plenty of Fish, Ok Cupid, Lavalife, Eharmony or other similar sites and women would get hundreds of messages from guys and guys would be lucky to get one single response back from one of the dozens or hundreds of women he contacted. In such a scenario the guys would have to spend all the effort to get a connection and a chance to speak to a woman. And women would just sit back and enjoy all of the attention. What I like to call dating two point zero which came out a few years ago includes primarily Tinder and to some small extent Hot Or Not and this new way of dating means that a guy doesn't have to writes a profile and neither does a woman. They both just swipe left for the people they don't like and right for the people they do. And once again guys are effectively bombarding women with attention because most guys will close their eyes and swipe to the right so that they can increase their available pool of women. And the ugly and unattractive women will also swipe to the right for most guys, especially if they are a three or a four, or below. As an experiment, after Lui Marco said that most guys flick to the right for every single girl they see I decided I would do that on Tinder to see what type of results I could get. And sure enough I got some of the most overweight and unattractive women matching me back.Support this podcast at — https://redcircle.com/mgtow/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bruce Croxon is a legend in the Toronto startup scene. He’s led successful startups as an operator, but also is known as a mentor and investor, and of course he’s also become a bit of a media celeb. It was great to chat with him about the Canadian startup ecosystem, how much it’s grown and where it’s headed.About Bruce:Bruce Croxon is a Canadian entrepreneur, television personality, and venture capitalist. Croxon is currently a partner at Round13 Capital and co-host of BNN's TV show, The Disruptors. Croxon co-founded the dating website Lavalife and joined the cast of CBC's Dragons' Den from 2011-2013.Support for this podcast comes from Silicon Valley Bank“What’s next?”“What if?”“Now what?”Silicon Valley Bank understands these questions can keep founders up at night.For over thirty-five years, Silicon Valley Bank has helped high growth companies through scalable financial solutions, plus insights and expertise that many other banks just can’t.In 2019 we opened an office in Toronto dedicated to lending to Canadian businesses and their investors.Find out more at svb.com/CanadaSilicon Valley Bank – Built for What’s Next.In this episode we discuss:03:42 The Canadian Tech Scene today compared to the late-1980s07:36 How homegrown capital has changed the game10:37 Maintaining competitive advantage of Canadian VC16:51 Helping spark the entrepreneurial spirit in potential Canadian founders20:00 Is the blitz-scaling style of startups compatible with Canadian Investors25:51 The changing mindset of Canadian LPs28:34 Getting into growth stage rounds of companies31:17 Why founders need to take seriously who they are take investment from33:34 The next industries Canada investors should back38:03 Keeping talent local41:10 What the Canadian government should do to spur startup growthFast FavoritesPodcastsBill SimmonsSpittin’ ChicletsNewsletter/BlogLogic PeakBeta KitTech GadgetAirpodsNew TrendDemocratization of ProductionBookChasing the Scream by Johann HariFollow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Before you take off...Want to see future episode highlights? You can add me on Linkedin here.Talking points:- A story of a pitch Bruce had on Dragon's Den that wasn't solving a real problem- Biggest lesson to VCs and entrepreneurs on hiring people- Bruce's philosophy on work/life balance- Self-awareness breakthrough Bruce had in his early 20sAbout Bruce: Bruce Croxon made his mark as a digital pioneer by co-founding Lavalife and revolutionizing how people connect. Under his direction, he grew this early tech start-up into the marquee brand in online dating with over two million users. Partner, chairman and CEO, Croxon helped lead the company's growth from four to 600 employees, while achieving revenue of just under $100 million. Since the sale of Lavalife, Bruce has been active as both an investor and advisor in growth stage companies in the technology sector. As an ex Dragon on CBC's Dragons' Den, he added a broad range of businesses and products to his portfolio that tapped into his passion for digital media, health and marketing. Croxon currently helms Round13, a company dedicated to investment in growth stage Canadian tech companies. He also co hosts The Disruptors on BNN and CTV, a weekly show spotlighting Canadian business and believes our entrepreneurs can hold their own with anyone in the world. 

Mike chats with Bruce Croxon about co-founding Lavalife, being a Dragon on CBC's Dragons' Den, founding Round 13 Capital, co-hosting The Disruptor on BNN and parenting children with food allergies.

Long before “social networking” became a buzzword, Bruce made his mark as a digital pioneer by co-founding Lavalife in 1988. Under his  direction, this early tech start-up grew into the marquee brand in online dating with over 2,000,000 users (and countless successful  marriages!). After its spectacular rise and with the support of his  partners, he led the sale of the company for a stunning 180 million  dollars. Bruce is now taking his expertise to a new level; he currently helms  Round13 Capital, a company dedicated to investing in growth-stage digital companies. He also holds personal investments in the health & wellness sector, owning Vida, a chain of high-end holistic spas on the West coast of Canada. He is a shareholder in Balzac's Coffee, a fast growing Ontario chain of gourmet coffee shops. As an investor on CBC’s Dragons’ Den, Bruce added a broad range of businesses and products to his portfolio and is now the co-host of BNN's The Disruptors. In this episode, podcast host Jamie Allison talks with Bruce about how his approach to investing changes during a time of crisis, his advice for entrepreneurs, his own high performance habits, dealing with notoriety and his approach to balance. Tell Bruce and Jamie what you think about this episode by leaving a  review and rating.  It helps us get the message out there!       Download your own FREE BIG MOVE PLAN TEMPLATE - Knock 2020 Part 2 out of  the park!  www.bigideabigmoves.com            Follow us on  Instagram :  @bigidea_bigmoves    Facebook @bigideabigmoves        Need Help Getting Back to Work?  Not getting call-backs.  Don't wait.   Get out there now.  Connect with Bruce Croxon

A customer of LavaLife dating

LIVE from Monday July 27th 2020 on The Tétrault Show Bruce is a Digital Innovator Finding & Investing in The Next Canadian Wave. He's currently Managing Partner at Round13 Capital and is the co-host of the show ''The Disruptors'' on BNN Bloomberg. You might also recognize Bruce from his days as a Dragon/Investor on CBC's Dragons' Den. He made his mark as a digital pioneer by co-founding Lavalife and revolutionizing how people connect. Under his direction, he grew this early tech start-up into the marquee brand in online dating with over two million users. Partner, chairman and CEO, Croxon helped lead the company's growth from four to 600 employees, while achieving revenue of just under $100 million. Since the sale of Lavalife, Bruce has been active as both an investor and advisor in growth stage companies in the technology sector.

Wondering how to best prepare for your entrepreneurial future? Then Bruce Croxon, Partner at Round13 Capital, wants to talk! Bruce Croxon made his mark as a digital pioneer by co-founding Lavalife and revolutionizing how people connect. Under his direction, he grew this early tech start-up... The post Switching Focus for Success with Bruce Croxon – June 30th 2020 appeared first on Startup Canada.

On today’s episode, we have the incredible Bruce Croxon, Managing Partner of Round 13 Capital. The Co-Founder of Lavalife, an online dating company that exited for $180 million, Bruce is a veteran as both an entrepreneur and an investor. In this conversation, Bruce reveals the urgent need to address mental health in the tech world. He recalls how the tech community has evolved over the last 35 years. While the tech space has become more inclusive, the pressure to deliver has skyrocketed. Cherry Rose reveals her struggles as a self-made entrepreneur and first-generation immigrant. A fifth-generation entrepreneur, she shares her high-highs and low-lows of entrepreneurship. She talks about her rock bottom in 2017 and how it inspired the birth of #realtalk. Can you steel yourself to overcome such personal setbacks? Bruce also shares his perspective on mental health, especially as a venture capitalist and a mentor to many founders. Enjoy! WHAT YOU WILL LEARN The importance of ending the stigma on mental health Our shared passion for mental health What we as a community can do to move mental health forward Learn more at https://realtalkmvmt.com/

Want to be more successful in your career? I had a pleasure to have Mitch Solway on the show to break down how to approach your ideal job and career journey. Mitch has been a VP of Marketing in a number of tech companies like Lavalife, FreshBooks, Vidyard, ClearFit and FundThrough. We cover a wide range of topics, but the underlying theme is marketing and business. Here’s what you’ll know more about: Finding a company you want to work for How to be successful in your job What’s it like to market a dating service back in 1993 Setting the right focus & goals in marketing strategy What is the role of a fractional CMO Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.Follow Mitch on LinkedIn and his Website Find out more at https://sergey-ross-podcast.pinecast.co

Bruce Croxon is a Canadian tech entrepreneur who Co-Founded Lavalife in 1988. He was a Dragon on CBC's Dragon Den and today he heads a venture capital firm in Toronto called Round 13 Capital. We spoke to him about getting Lavalife off the ground, life as a Dragon, and the tech ecosystem in Canada.

So we couldn't resist diving into the juicy and confusing political morass of the SNC Lavalin scandal currently rocking the Trudeau Liberal government. Chris, Alvin, and Alexi reflect on their experience as political staffers in Ontario's Liberal government, and what that experience could tell us about the events unfolding in Ottawa... which is still in Ontario so it counts!

Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others. He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO. During our talk, we learn about: What it takes to be successful as the first marketing executive His viewpoints on how to use goals to improve alignment The one product change that drastically improved revenue for Lavalife How culture and brand are synonymous I'd like your feedback: What topics should we cover? Send me an email Did you like the episode? I'd appreciate a short review. Connect with Me: On LinkedIn On Twitter @marcbitanga On Instagram @marcbitanga

Welcome to Ideasex, the podcast for thinkers! On today's episode, the team is joined by Bruce Croxon, the former founder of Lavalife and a former Dragon on Dragon’s Den. He’s now the cohost of The Disruptors on BNN and a VC at Round 13 Capital. Today on the show we'll be talking about startups, startup fundraising, dating in the digital age, and an exclusive message for Justin Trudeau from Bruce himself.  

On this episode of the Boss Talk Podcast, I am speaking with Stephanie Churma, relationship expert and the creator of The Good Love Company. Stephanie is an incredible friend of mine and she knows her shit when it comes to not only finding the love of your life but making sure you love yourself first before anything. We talked about common misconceptions woman have about manifesting love, what does a healthy relationship with yourself look like and tips on balancing your family life with your business.  We also talked about the importance of self-love, which if you ask me, is the KEY to any successful business.  Stephanie Churma is the owner and founder of The Good Love Company; a movement for better romantic love that starts with self. A former dating disaster turned Spiritual Relationship Coach, Stephanie blends the psychology of behavior with universal energy laws to help her clients shift their vibration, and call in their own Good Love. Her mission is to change the scope of modern dating and romantic love by using the power of connection and vulnerability with the magic of pattern interruption. Her clients see massive success in just months of working together, and she is currently building her movement with speaking gigs and podcasts and is currently writing her first book. She has been seen in Lavalife.com, The Together Show, Trendhunter.com, Chic Galleria, The View Magazine plus more! www.thegoodlovecompany.com  www.instagram.com/thegoodloveco   Are you ready to get clear on your ideal client, elevate your legendary brand + join thousands of other Entrepreneurs on their journey to design their freedom?  Gain access to a library FULL of business, wellness and mindset masterclasses and templates: http://bit.ly/TVSFreeResourceLibrary https://www.thevoyagesociety.com/ https://www.instagram.com/thevoyagesociety/ https://www.facebook.com/groups/TheVoyageSociety/

For Episode 012 of The CareerMetis Podcast, we will learn about : A Day in the Life of a Startup Entrepreneur.Our guest Michael Campanelli is the co-founder Chillwall.com, the World's Event Network where events discover you in two clicks based on a predictive recommendation algorithm.With 15 years of experience in Digital Marketing and Telecommunications, Michael has pioneered ground-breaking customer lifetime management strategy at Lavalife, Virgin Mobile and more.Intro Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – Siren KickbackEnding Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – No Need to Rush See acast.com/privacy for privacy and opt-out information.

Bruce Croxon is Managing Partner of Round13 Capital and a former star of CBC's Dragons' Den. A Scarborough boy, Bruce co-founded Lavalife, a company that pioneered online dating and social media. And aside from being the most successful person that Barry has ever interviewed, Bruce is a pretty happy guy. He spoke with us about growing up in a mixed race family, dealing with loss, and how being ethical makes you money. Bruce also talked about why he would be a bad mayor, the uncertainty of Tinder, and fighting off retirement.

Join us as Carmelia Ray shares her expertise on creating a fulfilling and successful relationship. In this episode, Carmelia gives relationship advice on dating a divorced person. Carmelia Ray is an author, speaker, matchmaking and online dating Expert. She is a certified IDCA dating coach. Carmelia is the chief marketing officer at Instant Chemistry, a bio tech company based in Toronto focused on genetic matchmaking. Carmelia has been working in the dating industry for over twenty two years. She has personally interviewed over 60,000 singles and helped over 7,000 clients with their search to finding someone special. She is the author of the E-book, “Finding the One: an A-Z Guide to Attracting and Keeping Your Soul Mate”, and a conference host to iDate; the largest internet dating and social media conference worldwide. She currently writes for Inside Fitness magazine, Your Tango, Plenty of Fish, Lavalife, Dating Advice & several popular online publications. She is also the founder of her own blog www.datingloveandsextips.com.

Gloria talks with Lavalife's dating and relationship expert Kim Hughes about what you can do to stay safe while online dating. You'll get our top list of online dating do's and don'ts and hear about frustrations with online dating. You'll learn whether you really can be successful finding love online. The post Secrets Of Dating And Relationship Success – How to be Safe and Successful at Online Dating with Lavalife's Kim Hughes appeared first on WebTalkRadio.net.