Podcasts about hubspot marketing

In this episode of Create Like the Greats, instead of breaking down top SaaS and business strategies, Ross is going tactical—real tactical. You're getting 100 practical content marketing tips, tools, and strategies that you can implement starting today. This is an episode to bookmark, return to, and share with your team. Whether you're a beginner or an expert, these insights will help you level up your content game. Key Takeaways & Topics Covered Develop a Content Marketing Strategy Set clear goals, audience personas, and distribution plans. Review and adjust your strategy quarterly. Align your strategy with your organization's goals to maintain focus. Leverage AI to Streamline Content Creation  Use tools like Frase, ContentShake (SEMrush), and Jasper for SEO research and content optimization. Automate SERP analysis and keyword research. Utilize Distribution.ai and HubSpot for content distribution. Quality Over Quantity  Stand out with highly unscalable content—create work that AI can't easily replicate. Seth Godin's wisdom: "Remarkable content is content worth making a remark about." Challenge your team—how can this content be even better? Optimize for Generative Engine Optimization (GEO)  Prepare for the era of AI-driven search, voice assistants, and chat-based search engines. Learn about GEO best practices in this article on Foundation Inc. The Double-E-E-A-T Strategy  Experience, Expertise, Authority, and Trustworthiness (E-E-A-T). Ground content in your unique expertise—not just rehashed insights. Share real-world examples and case studies. Repurpose and Distribute Your Content Adopt a Create Once, Distribute Forever mindset. Reuse past high-performing content across channels. Study Disney's content repurposing for inspiration. Use Video to Build Trust Video is the last frontier of AI—people trust authentic video more than AI-generated text. Leverage tools like Loom, Descript, and HeyGen. Check out Cut30 for short-form video best practices. Content Personalization & Engagement  AI-powered personalization through tools like Singulate and HubSpot. Engage consistently on social media—don't just post and ghost. Build email lists to avoid reliance on social media platforms. SEO is Still Alive—Ignore the Naysayers  Despite what some say, Google isn't going anywhere anytime soon. SEO techniques still apply to AI-driven search models like ChatGPT and Perplexity. Implement pillar content and topic clusters to thrive in 2030 and beyond. Optimize for Mobile & User Experience Ensure content loads fast and is mobile-friendly. Avoid complex UI—users prioritize simplicity and ease of navigation. Resources & Tools Mentioned

Welcome back, product bosses! We have another engaging coaching session with Julie, the founder of Savoure Kitchen, whose business specializes in gourmet nut mixes, barbecue sauces, and salad dressings. If you're still working a 9-5 but wanting to grow your product-based business “side hustle,” then this episode is for you!Julie has been selling mostly at in-person events like farmers markets and while she has been seeing some success, she's ready to expand beyond these events and beyond being local to bring in more eyes and customers, but she's struggling to figure out how to do this with limited time.Together, we dive deep into creating offers and how to increase average order value so that you can make more money with each purchase, how niching down can lead to your most simple path forward, and the importance of good time management skills and setting goals for yourself!Tune in as we figure out how Julie can make the most of her limited time to grow her product biz side hustle, while still working her full time job, and how you can do the same in your business, whether you're a full time or side hustle product boss.Resources:Learn more about Julie's products at Savoure KitchenFollow Julie's business journey on Instagram hereNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!If you're ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I'm so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, Product Bosses! Get ready to dive deep into the journey of entrepreneurship with me, Jacqueline Snyder, as I share the untold story of my product-based business journey. If you're struggling with your sales channels, feeling overwhelmed, or lacking a clear brand and business structure, this episode is for you!In this episode, I open up about my early days in business, and how I faced substantial challenges, including balancing work and personal life after having children, and figuring out everything independently—from sourcing materials to identifying my target customers. Learn how I was able to transition from selling at local markets to seeing my products worn by celebrities like Kim Kardashian and Carrie Underwood. I discuss the importance of understanding your customers' pain points, building a cohesive brand, and creating strong business systems and foundations. Tune in as I share practical lessons you can implement today in your product-based business to reduce burnout and achieve a scalable and profitable business.Resources:If you're ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I'm so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you're not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!Aurie has been selling mostly at in-person markets and while she has been making sales, she's not profitable yet which has left her feeling stuck and wondering why her products aren't selling the way she wants them to. Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer's wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too! Resources:Learn more about Aurie's products at Sonshine PaperieFollow Aurie's journey on InstagramWant to know what makes a successful product-based business? I'm hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire's journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.In this episode, we dive into Claire's motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.Tune in to learn more about Claire's success and for actionable takeaways that you can apply to your own product-based business!Resources:Learn more about Aunt Flow hereFollow Aunt Flow's journey on InstagramWant to know what makes a successful product-based business? I'm hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you're wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and even double her revenue next year. Together, we dig deep into the importance of driving your own traffic to Faire to reduce commission expenses, why you need to build retailer relationships, and how knowing your numbers really can make all the difference!Tune in as we figure out how Tirzah can simply and successfully grow her business, double her sales and increase her profitability, and how you can find your best and simplest path forward too! Resources:Learn more about Tirzah's products at Tirzah Lane ArtFollow her journey on InstagramWant to know what makes a successful product-based business? I'm hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Marketing and Content HubsVisit hubspot.com to get started for free! Hubspot Marketing and Content HubsEntrepreneurs On FireListen to Entrepreneurs On Fire wherever you get your podcasts.Entrepreneurs On Fire

Join Elizabeth for a lively chat about mastering your email game!

One year on from the launch of ChatGPT, we learn exactly how HubSpot are harnessing the revolutionary technology.  Expect to hear Julia and her team's favourite AI tools for marketing efficiency, the real results of using AI in marketing efforts and updates already making a difference for users.   

I am here at Hubspot's INBOUND Conference in Boston to talk about the impact that AI is having on marketers and how they can more effectively reach their customers. Today we're going to talk about how marketers can avoid the hype and meaningfully use AI to create better customer experiences and build loyalty.   To help me discuss this topic, I'd like to welcome Nicholas Holland, VP of Product and GM of HubSpot Marketing Hub. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! HubSpot website: https://www.hubspot.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company                                                   97 S5 - The Agile Brand       22 S1 - Innovation Economy     Ad Variations (for Middle)     S6 - The Agile Brand     S1 B2B Agility            

I am here at Hubspot's INBOUND Conference in Boston to talk about the impact that AI is having on marketers and how they can more effectively reach their customers. Today we're going to talk about how marketers can avoid the hype and meaningfully use AI to create better customer experiences and build loyalty.   To help me discuss this topic, I'd like to welcome Nicholas Holland, VP of Product and GM of HubSpot Marketing Hub. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! HubSpot website: https://www.hubspot.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company                                                   97 S5 - The Agile Brand       22 S1 - Innovation Economy     Ad Variations (for Middle)     S6 - The Agile Brand     S1 B2B Agility            

If you've worked with PRP before, you might know Benjamin Bachman. Benjamin is the former Director of Marketing at PRP and is now the founder and CEO of Identify.Solutions, where he helps companies bring ideas to life with no-code platforms like Airtable, SmartSuite, Zapier, etc. In addition to his expertise in creating user-friendly webapps, advanced prototypes, and more, Benjamin is a wizard with one of our favorite digital platforms for education organizations — HubSpot! Benjamin agreed to come on the show to share tips on why HubSpot is one of the leading platforms education companies use to build their website, relationships, and more. In this episode, he shares thoughts on AI, A/B testing, and how to use tools like HubSpot to reach edtech buyers with the right message.

Takeoff CEO Martin Bredl plaudert  in dieser Episode mit Viktor Holzweber, Inbound Marketing & Hubspot Consultant bei biz-buddies, über die Zusammenarbeit zwischen Marketing und Vertrieb. Dabei dreht sich alles um Daten, Content, Prozesse und die Verzahnung der Abteilungen, über das Bewusstsein der eigenen Funktion und Verantwortung im Unternehmen und wie diese Herausforderungen gemeinsam bewältigt werden können.In dieser Folge geht es unter anderem um:→ Warum die Zusammenarbeit zwischen Marketing und Sales extrem wichtig ist→ Wie ein regelmäßiger Austausch gelingt→ Welche Tools dabei unterstützen→ Wieso Content eine zentrale Rolle spieltund einiges mehr.Jetzt das “They-Ask-You-Answer”-Buch gewinnen: Bewerten Sie unseren Podcast auf Apple oder Spotify und schicken Sie einen Screenshot der Bewertung mit Betreff “Review Podcast” an martin.bredl@takeoffpr.com . Mit etwas Glück landet Marcus Sheridans Buch bald in Ihrem PostkastenMehr zu takeoff: https://www.takeoffpr.com/

Beacons Point can help your business develop and execute powerful inbound marketing strategies guaranteed to boost your lead generation capabilities in the present and future. To find out more about their powerful service, visit https://beaconspoint.com/ Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com

At first glance, WHO this episode is for seems obvious, right? We're talking to business owners or marketing leaders who are considering investing in HubSpot Marketing Hub for their company. Technically, you wouldn't be wrong. We are absolutely going to be talking in this episode to folks who might be on the fence about HubSpot Marketing Hub.However, you have to remember there's another point at which business owners and marketing leaders might be thinking about their investment in HubSpot – when it's not living up to its potential. In that case, they're asking themselves, “Wait, why ARE we going with HubSpot Marketing Hub again?”

Wir von Takeoff empfehlen die Hubspot Plattform fast allen unseren Kunden. Nicht nur unsere Inbound Marketing Methode "They Ask - You Answer" funktioniert bestens auf der Basis von Hubspot, die Software kann noch einiges mehr. Es gibt viele Marketing Automation Tools, doch keines davon hat uns so überzeugt wie die Hubspot Plattform. Mit Marketing-, Vertriebs- und Servicetools kann Hubspot die Customer Journey so abbilden, wie es kaum eine andere Software bewerkstelligt. Dafür kostet sie allerdings auch. In dieser Folge dreht sich alles um die Kosten und den Mehrwert von Hubspot. Takeoff CEO Martin Bredl und Hubspot Experte Anton Schendl schlüsseln die potenziellen Kosten auf, und erklären in dieser Episode, was Hubspot leisten kann.Dabei widmen wir uns folgenden Themen:→ Wovon hängt es ab, wieviel Hubspot kostet?→ Was bekommt man bei Hubspot für sein Geld? Wo liegt der tatsächliche Mehrwert?→ Wie Hubspot bei Geschäftsentscheidungen unterstützt→ Was Hubspot mit A.I. zu tun hat Mehr zu takeoff: https://www.takeoffpr.com/Mehr zu Hubspot:https://www.hubspot.de/ 

Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub.

Brief descriptionI never know what to write in these boxes, so I'll braindump. I came up with this idea to limit myself to 30 days of micro-podcasts, each day slowly dispensing information regarding my business design process. From Start to Exit. Costa Rica was a travel destination coming up in May. This gave me a goal line. Keep each video under 15 minutes (I admit, I talk a lot; so some are closer to 25 minutes), and drive it home. Practical takeaway from each 15 minute micro-podcast. No bullshit. Here are those infographics: http://bit.ly/the-automated-method-the-agents (The Agents) http://bit.ly/the-automated-method-the-formula (The Formula) Companies/services referenced: Miro (https://miro.com) @Miro #miro Trello (https://trello.com) @Trello #trello Otter (https://otter.ai) @Otter_ai #otter HubSpot (https://hubspot.com) @HubSpot Marketing #hubspot HubSpot (https://hubspot.com) @HubSpot #hubspot Xero (https://xero.com) @Xero Accounting Software #xeroQuickBooks Online (https://quickbooks.com) @QuickBooks #quickbooks Collage (https://collage.co) @Collage HR #collage Humi (https://humi.ca) @Humi #humiMonday (https://monday.com) @monday.com #monday Clio (https://clio.com) @GoClio #clio Ready to move from business operator to business OWNER? Head over to http://theautomatedmethod.com or email start@theautomatedmethod.com to get started. ✔ Subscribe to never miss a new video. ► Follow me on: Spotify: https://spotify.theautomatedmethod.comTikTok: @jasonmgrant Instagram: @jasonmgrantcom Twitter: @jasonmgrant LinkedIn: https://www.linkedin.com/in/jasonmgrantFacebook: https://www.facebook.com/jasonmgrant #optimization #efficiency #saas #operations #process #business #technology #realtime #digital #automatic #automation #businessautomation #automated #theautomatedmethod #theperfectbusiness --- Send in a voice message: https://anchor.fm/theperfectbusiness/message

Brian interviews Holly Shannon. Holly is Producer and Host of Culture Factor, a Top 2% globally ranked podcast out of over 2.7 million podcasts and heard in 89 countries. She is the Author of Zero To Podcast, it hit #1 Amazon in Hot New Releases in 2 categories and the Top 10 Amazon Bestseller in 3 categories. Holly Shannon is a Speaker and Consultant for businesses and individuals that want to grow a global footprint. She believes everyone should own their own microphone and encourages woman to use their voice in this medium. Holly is published in Thrive Global, Hubspot Marketing, CEO Medium and Podcast Magazine. She has a background in 5-star hospitality and leading teams in the event space.

In this week's episode, I talk with Holly Shannon.  While Holly talks about her non-linear career path in our conversation, you will see there is a throughline around business strategy.  Through years in the hospitality and event industries, Holly has built an amazing career creating white glove services, focusing on creating experiences and using EQ to help guide leaders to grow and scale their businesses.  She has even done that for herself as an entrepreneur, author and podcast host.  More about Holly Shannon...Holly Shannon is a Swiss Army Knife in business and marketing. With a background in 5-star hospitality and leading teams in the event space (which clearly imploded with Covid), she has pivoted into podcasting with Culture Factor 2.0. It is now a Top 2.5% globally ranked podcast out of over 2.5 Million podcasts. Holly Shannon is the Author of Zero To Podcast, it hit #1 AMAZON in Hot New Releases in 2 categories and the Top 10 AMAZON Bestseller in 3 categories and is carried in the  UChicago Co-op BookstoreShe is a Speaker and Consultant for businesses and individuals that want to grow a global footprint. She believes everyone should own their own microphone and encourages woman to use their voice in this medium.  She is also published in Thrive Global, Hubspot Marketing and CEO Medium.How to connect with Holly...Website - https://hollyshannon.comLinkedin - https://linkedin.com/on/hollyshannon1Instagram -  @hollyeshannonTwitter - @HollyShannon_Clubhouse - @hollyshannonInterested in working with Holly...Subscribe, rate and review Holly's Zero To Podcast podcast on Culture Factor 2.0! https://apple.co/2Ky0NGk or on  Amazon https://amzn.to/3nZfUto and take a screenshot,  share it in Holly's Instagram DM and you will receive a 15 minute free consultation on business strategy or a podcast idea.Links mentioned in this podcast...https://hollyshannon.com/culture-factor-20In this episode youWelcome to the Shine at Work Podcast! On this show, your co-hosts Karen and Dan will shine a light on your job search so you can land a role that lets you flex your strengths and progress your career in an environment you actually look forward to working in each day. From creating a stand-out resume, to confidently negotiating your salary, to finding your footing as a new manager, you can expect to hear actionable advice to help you shine your brightest in your role. Karen D. Weeks is the CEO and Chief Career Coach of Shine at Work Coaching. She has over twenty years of HR experience, including as CPO at Ordergroove. Dan Carr is a Shine at Work Career Coach with over a decade of recruiting experience helping high-growth startups expand with top talent. Connect with Us! Website Instagram Karen Weeks on LinkedIn Dan Carr on LinkedIn

In this episode of Startup Hustle, Melissa Vincent and Ali Schwanke CEO & Founder at Simple Strat discuss how to convert more customers. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Pipeline: https://www.pipelineentrepreneurs.com/ Learn more about Simple Strat: https://simplestrat.com See omnystudio.com/listener for privacy information.

This edition we dive into: • Twitter and inefficiency • Apple announces new privacy that will essentially report email open rates as 100% • The power of HubSpot Marketing Email reporting to analyse audience characteristics (with examples from our client portals) • Setting your Sales notifications in HubSpot • HubSpot Tracking URLs reminder • Where's the Edit Menus section in HubSpot? • Why your product's user experience is likely your best marketing campaign • Netflix merch store and the power of Focus • Why I teared up watching Nightbirde's performance on AGT • HubSpot Jobs (new Shot showcasing HubSpot roles that we've vetted) • Debunking marketing stats (again) • Photopea - it's Photoshop, but in your browser • SEO resources for beginners Full show notes available at: www.hubshots.com/episodes/episode-249 Recorded: Monday 14 June 2021 | Published: Friday 18 June 2021

Tu veux augmenter le revenu de ton entreprise ? Bien sûr ! À un certain moment, tu as besoin de différents logiciels pour le faire... CRM, outils marketing, logiciels de service à la clientèle. Il existe plusieurs options. HubSpot en est une. Pourquoi c'est l'outil qu'il te faut? Outil intégré Outil qui te permet d'y intégrer ton processus Outil qui évolue avec toi et ton entreprise... Lors de cet épisode, Louis Chaussé et moi partageons ️nos avis sur HubSpot Marketing, HubSpot Sales et HubSpot CMS. --- Send in a voice message: https://anchor.fm/fabcalando/message

In this, the 3rd installment of Guest Blogger Outreach Services: The Good, The Bad & The Ugly, we explore how to vet, filter and truly assess the validity and quality of your SEO publishing partners.  Guest blogging is a very powerful tool to help you get your company name into the market, and with these outreach services you can find them. With this suite of SEO guest blogging tools at my disposal I’m always able to find great places for me to submit content without any issues. Outreach for guest blogging. Submit your article, blog, website to relevant blogs with catchy titles or descriptions that will connect you and the writer. We are a small team of professional bloggers who will dedicate their time to reach out to whoever it is you would like us to contact and help get your material published on websites related to your topic/subject. We have many successes in getting past the filters of most websites because we work hard! Do not be afraid ! This service has proven itself time and time again as one which gets great results when undertaking marketing campaigns that require attention.  Guest posting is one of the most common ways to build backlinks for SEO (search engine optimization). It helps with getting your link on another site which leads to more links, better ranking and higher authority. You will be busy for years if you get a guest post published on a highly ranked HubSpot Marketing blog. We offer guest blogging services only by taking care of all outreach activities so that all you have to do is write the article! There is nothing worse than a bad publisher that is connected to one or more private blog networks. To vet your potential guest blog partners, we run them through the following questions:  What is the Moz Domain Authority?  What is the Moz Spam Score?  What are the citation flow and trust flow of the site?  Is the publisher a generic site that accepts anything and everything?  How frequently is content refreshed?  Is this site connected with or associated with other guest blog sites on the same IP address?  How many pages are indexed by Google?  Do third party tools indicate the site gets real traffic?  Have you done a manual review to ensure the content is quality?  We will help you in guest blog outreach for SEO at affordable prices and you can enjoy the benefits of our experienced team Website description Tagline: With appropriate content, social media followers, email database marketing can undertake. What did you like about this episode? What could we improve?  Connect with our SEO agency partner sites:  DEV.co // Link.Build // PPC.co 

This edition we dive into: • Automation/Workflows • Personalisation/Smart content & reporting • SEO recommendations & optimizations • ABM tools • A/B testing • Campaign reporting • Custom reporting Full show notes available at: https://www.hubshots.com/episodes/episode-228 You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 23 November 2020 | Published: Friday 27 November 2020

Daniel Ruby of Demand Sage joins this week's episode of Martech Masters to bring his understanding of marketing and sales insights with custom Google Sheets reporting. Daniel talks about the art and the science of marketing, how you find insights in your reporting, the most common questions on reporting from a marketing vs sales perspective, and more!

Aki is the co-founder and CEO of MarketMuse.  MarketMuse uses AI to optimize content for organic search.  Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like  Using analytics to improve decision making  Approach big problems from a fresh perspective Identifying powerful use cases within your target market for your product Testing your value proposition Measuring and describing the ROI of your product for your customer Resources:  MarketMuse Blog - https://blog.marketmuse.com/ MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/ Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/ Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/ Openview Venture Partners - https://openviewpartners.com/ FirstRound Newsletter - https://firstround.com/review/ Pricing - Price Intelligently - https://www.priceintelligently.com/ Hubspot- Marketing - https://www.hubspot.com/products/marketing Connecting with Aki: Email Aki at Aki@marketmuse.com Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh

Christopher O’Donnell is the Chief Product Officer at a $7 Billion dollar company you may have heard of “HubSpot” where he drives product management, design, and user experience for HubSpot’s suite of products. Prior to this role, he led the product team building the HubSpot CRM and HubSpot Sales Pro. He also led the re-write of the HubSpot Marketing product, culminating in HubSpot Contacts and the release of HubSpot3 in 2012. He has also been a startup founder, advisor, and product/UX leader. Here to share his wisdom and insights; technology product leader and musician, currently the Chief Product Officer at HubSpot and leader of the pop/rock band The Providers. More Christopher O’Donnell Chief Product Officer for https://www.hubspot.com Twitter: @markitecht @Hubspot

Christopher O’Donnell: Leadership CompositionWhy Giving Away Power Makes Leaders More Powerful: Christopher O’Donnell......Christopher O’Donnell is the Chief Product Officer at a $7 Billion dollar company you may have heard of “HubSpot” where he drives product management, design, and user experience for HubSpot’s suite of products. Prior to this role, he led the product team building the HubSpot CRM and HubSpot Sales Pro. He also led the re-write of the HubSpot Marketing product, culminating in HubSpot Contacts and the release of HubSpot3 in 2012. He has also been a startup founder, advisor, and product/UX leader. Here to share his wisdom and insights; technology product leader and musician, currently the Chief Product Officer at HubSpot and leader of the pop/rock band The Providers. More Christopher O’Donnell Chief Product Officer for https://www.hubspot.com Twitter: @markitecht @Hubspot.....Because Unified meaning is the one single monolithic difference between mediocrity and greatness for all individuals and companies, today more than ever, it is time to upgrade your leadership. Find out how you can hire Dov Baron, "The Dragonist", as a speaker or strategist for yourself or your organization: DovBaron.com See acast.com/privacy for privacy and opt-out information.

Welcome to HubShots Episode 200: How HubSpot, Marketing, Sales and Service has changed in the last 4 years This episode, our 200th, we reflect on how much has changed in the last 4 years, including HubSpot’s focus and positioning, as well as the larger sales and marketing ecosystem. Full show notes available at: https://hubshots.com/episode-200/ Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results. HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Subscribe to the HubShots YouTube channel Subscribe to the HubShots Spotify channel Join the HubShots Facebook group Follow the HubShots Twitter feed Follow the HubShots Instagram updates Follow the HubShots LinkedIn page Connect with Ian Jacob on LinkedIn and Craig Bailey on LinkedIn Recorded: Thursday 23 April 2020 | Published: Friday 01 May 2020

Christopher O'Donnell is Senior VP of Product at HubSpot where he drives product management, design, and user experience for HubSpot's suite of products. Prior to this role, Christopher led the product team building the HubSpot CRM and HubSpot Sales Pro. Upon joining HubSpot Christopher led the re-write of the HubSpot Marketing product, culminating in HubSpot Contacts and the release of HubSpot3 in 2012. Previously, Christopher was Director of Product at Performable before it was acquired by HubSpot in 2011. He has also been a startup founder, advisor, and product/UX leader. In his free time, Christopher pursues his decades-long passions for building technology products, producing music, and playing guitar. Christopher graduated from Brown University with a BA in Computers and Music. What you will learn in this episode: How Christopher's career with HubSpot began by way of an acquisition, and how he progressed to Senior Vice President of Product How Christopher managed to transition into his work with HubSpot after the acquisition, and how Christopher built trust with the new team Why everyone at HubSpot has leadership as a part of their job description, and why a toxic culture is the enemy of trust in the workplace Why collaboration between teams is vital at Christopher's 3000-employee company, and why Chris believes leadership's role is to empower the frontline teams What valuable lessons and personal insights Christopher gained during his experiences playing poker with professionals Why experimentation and changes aren't something to be afraid of, and how Christopher overcomes the fear of change How Christopher's lifelong passion for music led him to become part of a band called the Providers How Christopher's team at HubSpot uses three key leadership roles, “The Seer”, “The Fixer”, and “The Runner”, and what each role is responsible for How a leadership framework can help people better understand where they fit within an organization and maintain focus on their role Resources: Website: www.hubspot.com Website: www.hubspot.com/jobs The Providers band website: www.theproviders.com LinkedIn: www.linkedin.com/in/markitecht/ Additional Resources: Website: sharonspano.com Book: thetimemoneybook.com Events: sharonspano.com/workshops Contact: sharon@sharonspano.com Twitter: @SharonSpano

Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results. This episode we chat about the new, deeply powerful, HubSpot Marketing Enterprise 2020 re-launch. Plus multi IF/THEN workflow branching. Full show notes available at: https://hubshots.com/episode-187/ HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar Join the Facebook group here: https://www.facebook.com/groups/hubshots/ Follow us on Twitter here: https://twitter.com/hubshots Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/ Follow us on LinkedIn here: https://www.linkedin.com/company/hubshots/ Recorded: Thursday 23 January 2020 | Published:

Visit www.redpandas.com.au/ep106 for complete show notes, additional resources and links. Do you ever get the thought that you could be doing more on social media? You're using the same hashtags as your competitors, targeting the same interests on Facebook, creating the same type of stuff? Well in this episode Moby share 4 of RedPandas favourite tools to help accelerate your social media growth in 2020. Plus, the new HubSpot Marketing Enterprise Hub. Is it any good? Is it all hype or is it substance? And on a side note, what can we learn from how they launched Marketing Hub Enterprise to promote our own brands. Find out in our review. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep106 for more.

The tastiest morsels from our first ever event We recently had our very first Impress!ve™ Breakfast, which covered the importance of personalisation across the entire customer experience. There were some heavy hitting speakers at our event, including our very own Rob Tadros, Founder of Impress!ve™, as well as Google Agency Lead Brent Nicholls, HubSpot Marketing The post Episode 32: An Impress!ve™ Breakfast Wrap-Up with Rob & Sam appeared first on Impressive.

Marketing Hub Product Feature: The Evolution of Inbound and Why Every Interaction Matters In this interview, we talk to Inbound 2019 speaker Nicholas Holland. We talk about #INBOUND19, The evolution of Inbound, HubSpot Marketing Hub, and so much more.

Are there websites, software and systems which can free up your time and make things easy? (Sure!) That’s what today’s episode is all about…. The ‘internet’ has been around since the 1950’s. The ‘WWW’ (World Wide Web) was born in 1991. They are two different things. I know because I used to teach this stuff at the Institute for Public Administration in Ireland. But, who cares… (Right?) What really matters is that you are taking advantage of some great websites and software online which will save you money and simplify a lot of the tasks in running your own training business. *** DISCLAIMER: I am not an expert in matters of law, tax or business compliance. It is strongly advisable that you seek professional advice in these and ancillary areas as they are complex subjects in their own right, which require subject matter expertise *** Start off simple One of the ways in which online services can make your life easier is in the area of business formation. Sure, you can start out as a sole trader regardless of where you are heading on your journey. But, there are advantages to keeping things simple at the outset. Dip your toes If you are just ‘dipping your toes in the water’, you might want to trade for a while in your own name to establish whether you like running a training business and whether you want to – and can afford to – keep going. But – let’s say you do like working for yourself and that you have reason to believe your training consultancy / coaching business can survive the critical first two years in business. LLC or LTD? In that case, many training business owners consider setting up an LLC (Limited Liability Company) which is a US form of private limited company. An LLC and its counterparts in other jurisdictions, are created to allow a business owner to separate  personal assets and liabilities from those of the business. In the UK, business owners may opt to create a Limited Company (frequently abbreviated as ‘Ltd’). In Australia, the equivalent is referred to as a Proprietary Company (Pty Ltd). Many clients I work with, require that I have a limited company before they will do business with my brand. This is why I have to have a private company. So… is that the case for you? Save your money The formation of a legal entity requires that you get things right first time. The problem is that this expertise can be expensive to avail of. LegalZoom was created to make common business legal services both affordable and transparent. They can help you with the registration of a trademark, the filing of a patent, the filing of a DBA (Doing Business As) [USA], the creation of an NDA (Non-Disclosure Agreement), business licenses and much more. LegalZoom’s packages start at $79 plus filing fees  in the USA, or £34.99 in the UK. * PLEASE NOTE: None of the links on this page are affiliate links – which means I do not benefit financially from anything you click on or decide to sign up to. It is your choice to select your provider * Have you given any thought to which type of business formation suits you? If not….it’s time to go talk to a few people and find out. Find the money One of the most rewarding times in running your training business is the moment when you submit your invoice for a job well done. In the beginning, you might simply create invoices using a Microsoft Excel template. You might even be creating your invoices in Microsoft Word and send them via email. (But, that sounds so ‘1999’!) Make life easier Instead: Why not send your invoices automatically and receive notifications when the money is credited to your account? Why not give your accountant access to your online records so you s/he can file your taxes on your behalf? Why not run reports which instantly show spending patterns at the click of a button? These are just several of the many reasons why it makes sense to use online accounting software. Less time chasing expenses and filing claims. More time consulting and making money. For a modest fee, you can set up an account with one of a range of online accounting providers including Xero, Quickbooks, Zoho, Freshbooks and more. Xero has come in for special attention because of its ability to connect with many apps including your marketing software, your CRM (customer record database – listen to the episode) and of course, your bank account. Check your bank I’m definitely not a numbers and accounts kind of guy, so using online accounting software is designed to make my life easier. You can sign up for each of these for a free trial, which means that you can play around with the software before you decide to commit. Just remember that you do need to ensure that your bank can connect with the relevant online accounting software vendor! Now listen to the episode to get more information on the kinds of services which can help you. Biggest takeaways for you today:  Which online services can help you to create a winning brand Why you might need a landing-page rather than a web-page Why you need to understand SEO and Online advertising How a CRM can track every interaction you have with customers Where you can find free images and videos to use in your content Why you need both an offline and online marketing strategy How you can find local events and create sell tickets to your events Some helpful resources for you: LegalZoom – Avail of affordable legal and business services UpCounsel – Identify and hire legal experts in a range of areas [US] Xero – Connect bank accounts and manage accounts Freshbooks – Track your time and invoice for project work Zoho – Manage accounts and invoicing online QuickBooks – Online accounting & invoicing platform NameCheckr – Free service to check domain name and social media names 99Designs – Create design contest to attract designers GoDaddy – Buy domains and arrange website hosting Fiverr – Find and hire designers, coders, assistants online Moo – Create and order quality business cards Wix – Low-cost website builder using templates LeadPages – Create landing pages online Instapage –  Create landing pages online Unbounce – Create landing pages online Ontraport – CRM, landing page and marketing automation NeilPatel – Expert on Search Engine Marketing Amy Porterfield – Expert on Facebook marketing Hubspot – Marketing, Sales and CRM platform PipeDrive – Sales-focused CRM Zoho – Online CRM Salesforce – Small-business version of salesforce CRM Pexels – Find free photos and video footage for marketing Unsplash – Find free photos and video footage for marketing PiktoChart – Create infographics, presentations, reports online Beacon – Create ebooks and lead-magnets for marketing purposes EventBrite – FInd events and sell tickets to your own event MeetUp – Find groups and create your own group Zoom – Host webinars and video conferences online BigMarker – Host webinars, video conferences and webcasts online *** DISCLAIMER: I am not an expert in matters of law, tax or business compliance. It is strongly advisable that you seek professional advice in these and ancillary areas as they are complex subjects in their own right, which require subject matter expertise ***        

In this Sprocket Talk tutorial, George B. Thomas shows you 5 ways to add a video to your HubSpot Marketing Hub. He explains why video is important for your business communication as well as some video tips and strategies along the way. *** More Information *** Become part of the community: http://bit.ly/2TMuMkO Want to learn about more http://bit.ly/2V12iDM sales, marketing, and service terms? Watch HubSpot updates: http://bit.ly/2YRhTF2 Watch HubSpot tutorials: http://bit.ly/2YQaC8m Watch Sprocket Talk Unpacked: http://bit.ly/2YUXtdY Watch more HubSpot Conversations tutorials: http://bit.ly/2YValkH Learn more about Sprocket Talk: https://sprockettalk.com Learn more about Impulse Creative: https://impulsecreative.com Learn more about HubSpot: http://bit.ly/2PuHaQh Learn about HubSpot workshops: http://bit.ly/2Z0uy8G #marketing #sales #business #hubspot #hubspotcrm #sprockettalk #hubspoteducation #service #inboundmarketing #marketingtips #contentmarketing #biztips #marketinghelp

In this Sprocket Talk tutorial, George B. Thomas shows you 5 ways to add a video to your HubSpot Marketing Hub. He explains why video is important for your business communication as well as some video tips and strategies along the way. *** More Information *** Become part of the community: http://bit.ly/2TMuMkO Want to learn about more http://bit.ly/2V12iDM sales, marketing, and service terms? Watch HubSpot updates: http://bit.ly/2YRhTF2 Watch HubSpot tutorials: http://bit.ly/2YQaC8m Watch Sprocket Talk Unpacked: http://bit.ly/2YUXtdY Watch more HubSpot Conversations tutorials: http://bit.ly/2YValkH Learn more about Sprocket Talk: https://sprockettalk.com Learn more about Impulse Creative: https://impulsecreative.com Learn more about HubSpot: http://bit.ly/2PuHaQh Learn about HubSpot workshops: http://bit.ly/2Z0uy8G #marketing #sales #business #hubspot #hubspotcrm #sprockettalk #hubspoteducation #service #inboundmarketing #marketingtips #contentmarketing #biztips #marketinghelp

In this week’s episode, I chat with George B. Thomas about his YouTube channel HubSpot Sprocket Talk. About George The HubSpot Sprocket Talk channel is dedicated to bringing you Hubspot tutorials, updates, and interviews. We dig deep into the HubSpot Marketing, HubSpot Sales, and HubSpot Services Hub tools to help you achieve more ROI with your HubSpot account. Connect With George Here: YouTube Channel Twitter Instagram Support the show on Patreon here for day-to-day interaction with myself and the community on discord. Subscribe to my new Podcast “The Entrepreneurs Minute” here! Links Discussed In This Episode Canon 70D – A Fantastic Camera at a great price. TubeBuddy – A tool that makes your YouTube Life EASIER and Helps grow your channel. AudioHero – A Fantastic source for copyright free music to use with your content. The Netflix of AUDIO. Use our Code CREATOR at checkout for a special promotional price. Screenflow — A fantastic Screen Recording software for Mac to create beautiful screencast videos. Adobe Audition — Audio editing software. AudioBlocks – A Fantastic Resource for royalty free music. Support The YouTube Creators Hub Podcast Here: If this podcast is bringing you value SUPPORT THE SHOW AT THE FOLLOWING LOCATIONS: TubeBuddy – A tool that makes your YouTube Life EASIER and Helps grow your channel. Patreon – Get Your Channel Featured On The Show AND Acess to an exclusive YouTube Creators Facebook Group AudioHero – A Fantastic source for copyright free music to use with your content. The Netflix of AUDIO. Use our Code CREATOR at checkout for a special promotional price. Bluehost – If you need a website use this link to get a free Domain Name and a great deal on hosting.

I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan) on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT. Now that Carina is almost to the end of her writing marathon, with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content, I wanted her to join me this week to share her experience.  During our interview, she shared a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar content mountain to climb. (It's almost like a sequel to the very first episode of the Content Lab, during which I was joined by Justin Champion of HubSpot to demystify pillar content.) I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.

Welcome to Episode 138 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results. This episode we look at HubSpot’s Marketing Starter Stack including HubSpot Conversations, and discuss our recommended marketing stack for startups and small-medium businesses. Full show notes available here: https://hubshots.com/episode-138/ HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ Join the Facebook group here: https://www.facebook.com/groups/hubshots/ Recorded: Wednesday 10 October 2018 | Published: Saturday 13 October 2018

Miss the first day of HubSpot or weren't eligible to attend partner day at #INBOUND18? Fret not! Catch our daily highlights in this #INBOUND18 pop-up series! In this episode we discuss all the all new HubSpot Marketing updates across HubSpot Free, Starter, Professional and Enterprise! Plus we chat to Marcus Andrews from the HubSpot Product Marketing Team about the all new HubSpot Video hosting platform! Catch the video interview with Marcus Andrews from the HubSpot Product Marketing team @ www.redpandas.com.au/INBOUND18

What does it take for a company like HubSpot to double its website conversions and inbound call volume, increase demo requests by 35%, and increase product sign ups by 27% This week on The Inbound Success Podcast, conversion copywriting expert Joel Klettke shares the process he used, along with a team from HubSpot, to achieve such remarkable results. Known as "the guy who 2x'd HubSpot's conversions," Joel is a world renowned conversion copywriting expert and the founder of Case Study Buddy. Listen to the podcast to learn exactly what Joel and the team from HubSpot did and get specific takeaways you can use to improve the copy on your site and increase conversions. Transcript Kathleen Booth (host): Welcome back to The Inbound Success podcast. My name's Kathleen Booth and I'm your host. This week, my guest is Joel Klettke. Joel came to the podcast via a casual mention at first by Ian Cleary who was on a few episodes ago. And Ian, for those of you who don't know, is the founder of RazorSocial and OutreachPlus, and a well known marketer and keynote speaker. He happened to mention the great work that Joel did at HubSpot and then lo and behold, Andy Crestodina, one of our past guests as well, commented, "Joel, you should come on the podcast." I love when this happens! So Joel, I'm so excited to have you on and I love that you came via Andy and Ian. Welcome to the podcast. Joel Klettke (guest): Yeah, thanks so much for having me. I'm really pumped to get a chance to chat with you. Kathleen: For my listeners, Joel is a conversion copywriter who has worked with some incredible brands and gotten really great results. I already mentioned that he did some work for HubSpot. He's also worked for WP Engine, which is a platform that we love here at IMPACT, InsightSquared and others. He is also the founder of Case Study Buddy. So Joel, I could probably talk a lot about you - you've got a long and interesting resume - but I'm going to ask you to tell the audience a little bit about yourself. Joel: Yeah. I mean, the quick and interesting, hopefully interesting version, is that I got my start kind of fresh out of business school. I knew more about the type of place I wanted to be than what I wanted to do. I sort of randomly found my way working agency side doing search engine optimization (SEO) and that was my whole world for about five years. I really enjoyed the analytical side of it, but always had this sort of passion for writing. I just never thought there was a job in it for me. I didn't want to be an author and that whole world of kind of writing websites and landing pages wasn't on my radar until I started working on them for SEO and went, "You know what? Someone's got to write these. And it's not enough that they get found, they probably have to convert people." And so little by little, over time, I got to pick up more of those types of projects. And in 2013 I went out on my own focusing mostly on the content pieces at that point - so blogs and E-books - and then kept getting deeper into this conversion stuff and it finally became my whole focus by 2015. So I've been doing it since then working with a lot of cool companies like you mentioned - HubSpot and WP Engine and InsightSquared - to get more customers to convert. And then about two years ago, I saw an opportunity to build a business product. I was kind of working on making case studies available to these awesome agencies and software companies. This was an area I saw them really struggling in, struggling to capture these stories, share them, how do you use them. And so I saw an opportunity and created Case Study Buddy. I've got a team and we've been kind of stealthily moving along and this year it's becoming increasingly part of my focus. Kathleen: I think it's really interesting what you're doing with Case Study Buddy, because having been in this business for a long time and owned an agency and worked with just a ton of different companies, case studies seem to be one of those areas where we as marketers really phone it in. Like, there's this formula like "This was the challenge. This was the solution. They came to us, and here's what we did, and here's the results." It's that three part formula and I think we feel like as long as we're following the formula we can say, "Check! I did a case study." I have to believe tremendous opportunity to innovate in that area because we know from experience that case studies are of huge interest to different audiences. Everybody wants to see examples of your experience. They want to see the proof that you know what you're talking about. But for something that that is so valued by the consuming audience, it's amazing how little effort we put into them. Joel: Yeah, absolutely. I mean, it's funny too, because it is formulated. People always say "Well how hard can it really be?" and they go off and they slap these things together, but they don't realize that there's so much to capturing a story worth telling. And then telling it in a way that's worth reading. Even though the "problem - solution - results," yes, that's always going to be the heart and soul of it. But what's different, what's interesting, is how you tell that story and how you bring in the customer and how you weave it all together. And then increasingly too, how you use it. Where and how you wield that proof to make it useful. So a lot of companies, the big problem, once they have a case study is it gets relegated to a little resources section. And maybe sales pulls it out once in a while, but they don't have a plan for it. Both in the creation side of things it kind of gets overlooked or neglected or slapdash, and then in the actual using it, we're kind of like, "Well, okay. We'll email it out." Then we're yelling, "We have it and resources section, good work for us." And that makes me sad, because case studies are the one content asset that can play across the entire funnel. From acquisition, to nurturing, to upsells, to retention -- you can use them everywhere, but we don't. And so that's why I'm so excited about that space. Kathleen: Oh, I love it. Well before we dive too deeply into case studies, I really want to talk about the work that you did with HubSpot. Because as I mentioned, this came up when I had Ian Cleary on as a guest and I don't remember the context of exactly what we were talking about, but he was like ... he didn't even mention your name. He said, "There's this guy who was at HubSpot and he 2X'd their conversions." And it was so funny because HubSpot is a company that is known for being good at maximizing conversions. Like that's what they're all about is lead generation. And so, to know that there was an outside expert who came in and helped HubSpot take it to the next level - that immediately caught my attention and I was like, "Ooh, who is this guy?" And that was when I think it was Andy who chimed in and said, "That guy happens to be Joel." So, I would love to hear this story of what you did at HubSpot. We could start with what was it? Problem-solution-results or you tell a story that makes it interesting. Joel: Yeah. Well, before I dive into that piece, I want to make one thing really clear, because I love the fact that people are talking about it. This was such a rare opportunity to come into a situation and work with a company who is known for their lead gen. I want to make sure people understand that this is not something that I did alone. There's a great team there. People like Pam Vaughan were really instrumental. Austin Knight who was doing their design at the time was so instrumental. So this was definitely a team effort and I couldn't have done it alone. And it was a fantastic kind of case study, I guess, as we'll dive into here, in what can happen when you've got a whole team of people committed to doing this and committing to getting it right. So with that as the backstory, I want to kind of lead up into how this happened. So I had known Matt Barby for some time outside of that context before he was even at HubSpot. And so Matt and I had kind of chatted on Twitter during my agency days and we just continued to have a casual friend relationship. When Matt went into HubSpot, something he identified really quickly was despite the fact that yes, they are known for lead acquisition and they're quite good at this whole inbound mentality, he saw opportunity for them to grow. Opportunity for someone else to come in and objectively look at what they were doing and make some recommendations. And so because he'd followed me along, he knew where I was at in my career, which was I was working with one or more software companies on this type of thing. And so we decided, "Okay, well, we don't have buy in for the full project from the outset." You can imagine that for a company like HubSpot, they've got this brilliant team and there's a lot of moving pieces. So we thought, let's just focus on doing one section at the beginning. So originally, I got to work with Matt on revamping the CRM page. So just that product. What I introduced there with Matt was a very customer driven approach to writing copy. Customer driven research. So we were doing things like running a customer survey. And we were looking at things like, when people talk about the CRM out in the wild, what are they saying? What benefits are they mentioning? What pain points are they saying that it solved? And how does that stack up against how the company itself is talking about things on this CRM page? And so as we dug into this customer research, and as we pulled in the data from these surveys, we learned a lot of things. We learned, for example, that there was some language customers were using about the outcomes they achieved that we could pull in and we could put into the headlines. We learned that the things that the company thought was really important as far as features to be emphasizing, didn't necessarily align with what customers thought was important and the features they wanted emphasized. So, we revamped that landing page, saw positive uptake and that was the buy in that Matt needed. So, from there, I got a chance to be brought in for the whole big website project, which as you can imagine was a big endeavor with a short timeline. HubSpot wanted to have a brand new site ready for their INBOUND Conference. So our timeline was about 2.5 to three months to do the whole thing. Kathleen: What? Joel: Yeah. Kathleen: Oh, my God. Joel: Yeah. And that's why I say, you can imagine it took a village. I cannot pretend like I just was the hero riding in on the white horse. It took everybody being committed, and Kieran Flannigan and all those guys were there and present and so instrumental. I want to break down the process we used a little bit more to get the result that we got and how we did this on a scale. We took what we did with the CRM page, but we took it some steps further. So what we want to do when we're working on conversion copy, you can only sell to a customer you really understand. Everyone talks about understanding your customer but hardly any companies actually put the rubber to the road and do what it takes to do that. So again, we had a tight timeline, but thankfully HubSpot has got a huge customer base. So we ran some surveys to learn about how people were using it, whether or not they understood what the products could do for them and what the role of each was. HubSpot had recently split into these three products and the historical perception was that it was one thing. It was just HubSpot Marketing, but now they had HubSpot Sales and HubSpot Marketing and HubSpot CRM. And these are just different products. So we looked at customer surveys, and we asked questions like "What was going on in your life that led you to look for this solution?" And then we asked "How do you use this solution day to day?" to get them talking about the problems they solve with it. And then we got them to force rank the different features of the products they used by what was most important to them, again giving us a hierarchy for how we organize the page so people see that. The second kind of interesting thing we did that I always, whenever I give a talk on this, I always recommend companies do because it's so easy and it can be free, is we made sure that we went and looked at their chat logs. You can launch chat on your site tomorrow. It's dead simple. A lot of people are hesitant, because they're like, "Well, I can't monitor it 24 hours." You don't have to. Just make yourself commit to making yourself or your team available to do chat for a two week period and I promise you're going to be tempted to continue. After that point, you're going to want to make it a priority. But we looked at their chat logs, and we were looking for questions that came up again and again. Because those questions would be the things that the copy of their website wasn't doing a great job of answering. So if people are constantly asking questions like, "Which of the three products do I need to accomplish X?" Kathleen: Yeah. Joel: We found out really quickly that there was some confusion in the market about which product was right for each and how they interplayed and that sort of thing. So we started getting some insight into where people are at, what awareness level they're at, and what they're struggling with. We took all that information, combined it with the survey data and then worked closely with the internal HubSpot team and Austin -- as I mentioned, just probably the best UX designer I've ever had the privilege to work with -- and we started revamping the pages around addressing customer questions, around addressing features and benefits in a hierarchical way that met what the customer wanted to see and needed to see first. And then probably the most impactful thing we did, and I think it's still live on the site to this day (as you can imagine HubSpot's continually evolving) was we found some great language for talking about the way that their new tool suite worked. And so that's where the lines like "HubSpot tools are powerful on their own and even better together" come from. And we started being able to break down what each one was for and the benefits of each and then once you combine them, how they work well together. So clarity just went up and up and up. People started to finally get the picture of what HubSpot is today. Kathleen: That's really interesting. Let's go back to how you gather data because what I find interesting is you had a 2.5 to three month time frame for this massive website redesign. And having been through enough of these projects, I mean, I know that lots of people would hear that and it would feel like their hair was on fire and they just had to start writing and building pages from the day that the project began. But you guys stopped and slowed yourself down and did some homework. What I think is really interesting is not only did you do the surveys, which I feel like there's definitely people out there who do that, but I love the notion that your data already exists and you can find it by looking at the chat logs and looking specifically at the questions. Were there other existing sources of data that you drew upon? Joel: Yeah. Kathleen: And how long did this research process take? Because I can imagine you were under pressure to get it done pretty quickly. Joel: Yeah, really, really great question. I talked about surveys already and when you've got the customer base of a HubSpot, you can do that really quickly. But I should mention, you don't need 2,000 responses. Our threshold online is if we can get 1,000 or sorry, 100 really good responses. After that, you start seeing kind of diminishing returns. Chat logs were available to us, but other places that more companies who aren't at HubSpot's level can go are things like your testimonials, your reviews, and your case studies. We talked to sales. We interviewed their internal team. We asked sales and support, like, "What questions do you get all the time? What do you find yourself constantly having to explain that you wish you didn't have to constantly explain? So, myself and Josh Garofalo -- who I brought into the project to help me kind of cover the huge scope of it, because I couldn't possibly write all the pages alone -- interviewed that internal team. Often what our role becomes or what my role becomes in projects like this, is I'm unifying departments. Because they're all great at their own thing, and they all understand their own area, but sales might not have talked to customer support in a while. And marketing might not have talked to sales in a while. We can pull all these perspectives together, and then present to them and say, "Here's where you guys are actually at and where you're creating problems for the other side or where they're having an opportunity that you're not capitalizing on." So talking to your sales team, looking at existing reviews and testimonials to see what are these people already talking about, how are they talking about it -- those are existing data sources that are already there. One thing I want to drop as well. If you don't have a lot of these, go look at your competitors. And positive reviews are one thing for them, but go look at their negative reviews. Because those are things that you can exploit and position yourself against. So if, for example, people are saying, "Well, this solution is really slow and clunky." You can emphasize that you're agile and fast and easy to use. So by getting kind of a landscape of what your competitors struggle with, it also helps you understand how you can position yourself against them. Kathleen: That is a great idea. It's interesting because I feel like a lot of companies do the opposite, which is they look at the competitors but they look at the competitor websites. And they look at what the competitors are saying they do, as opposed to looking at what the customers feel that they don't do well. The result, when you look at your competitors and try to emulate them, is everybody starts to sound the same. Joel: Totally. Kathleen: And that actually suppresses conversions instead of improving them. Joel: There's this crazy fallacy that companies have that somehow their competitor knows what they're doing. They don't. I've written for the competitors. I've come into situations where I have written for both sides, the people being evaluated and the people being ... Often they're starting from the same point. Every company is just trying to figure it out. Just because someone launches a timer on their homepage, they didn't necessarily do that because it works. They're just trying stuff to see what works. Kathleen: They're throwing a bunch of darts at the wall to see what sticks. Joel: Completely. I would say more companies don't know what they're doing than really do, because why I'm so excited about conversion optimization and conversion copywriting as a whole, is I very much see what I'm doing now as in the same vain as where SEO was eight to ten years ago or inbound marketing was five to eight years ago or whatever it might be. It's still so young and so much opportunity and companies are waking up to the value of this. The tools are getting cheaper, the methodology is getting very defined. It's a fantastic time for companies to start thinking about this and to be moving ahead because we're getting to the point where if you're not, your competitor is. But there's still so much time to move and be the first to really measure and test and do this well. Kathleen: Oh, I couldn't agree more. CRO, conversion rate optimization, there's so much buzz and interest around it but there are so few people who really can claim to be experts in it, with true experience. One thing I want to talk about... so we start with all the homework you need to do before you can even sit down and put pen to paper or virtual pen to paper, however you decide to do it. Then there's really understanding the audience. There's the insights that come out of that. Obviously what you've talked about is to truly write for the audience but are there also certain universal truths or rules in terms of either how you structure copy on a page? I'm thinking of Joanna Wiebe who has her "problem-agitation-solution" formula or certain words that you should or should not use. Are there those universal truths out there that we should know about? Joel: Yeah. You know, everybody wants there to be this formula or this code. Plug in X, get out Y, but I think even Joanna would tell you the PAS, the problem agitation solution, that's a fantastic framework that can do brilliantly in some contexts and miserably in others. Joanna uses it all the time for emails and email series and that kind of thing. It works great. Let's put it in this context. There's different stages of awareness. So, if your customer already knows your brand and they already know they're sold on you, then a problem-agitation-solution format is just wasting their time because all they want to know is the deal. So, they just want to see okay, $50 off, boom. I know the deal. I know the value. I'm there. So, for that audience, a different formula entirely works. Whereas if someone is completely ... You know, they don't understand their pain even yet, they're still coming into the point where they realize that they've got a problem, then that pain can be addressed better. But there isn't just this sort of absolute truth. I think there's guidelines, there's best practices. For example, on language, there's some misconceptions. You can go read a bunch of blog posts that say never use jargon or never use a cliché or never use an acronym. Well, even in my work for InsightSquared, their audience uses and loves and understands acronyms. If we don't use acronyms, we're the weirdo. We're the ones who don't look like we understand the niche. If there is an absolute truth that I've found, if there are things that I can say every time, 100% of the time go and do this, it's you cannot be in the business of conversion without being in the business of talking to customers and having structured, documented conversations with them. You can't do it. You can guess, you can pull levers on a wall, you can change button color aimlessly, but you can't be in the business of writing conversion copy or optimizing your copy if you're trying to cut customers out of the equation and not spend time talking to them or researching them. It sounds so intuitive, but I guarantee there are companies listening to this where their methodology right now for how they come up with new copy is to huddle in a board room, copy up with a new tagline that they all feel is clever and represents management's vision, and never talk to a single customer until it launches. So, I wish I could tell you there are frameworks for these things, but there's best practices. It's more like a journey of well, if X, then Y. If you understand this piece then try this. But there's no one black and white this definitely works or this definitely doesn't work. Kathleen: So, when you develop that understanding of the customer, at some point you do have to sit down and write. The way you write and the volume of writing you do has to also be in alignment with the actual visual design of the page. Can you talk a little bit about how you think front end designers and content creators should work together on these projects? Which comes first? The chicken or the egg? Joel: Yeah. I'm so glad that you're asking about this because this honestly to me is what made the HubSpot project successful. When you've got a timeline like that, first, let's establish that if there is an absolute, its that copy should always lead design. You cannot just pop words into a pretty picture, otherwise you may be cramming a story into a frame it wasn't fit for. We knew that. We also knew we couldn't wait for copy to be done or design wouldn't have time to do it. So, the process that we used, and what made this successful, is that what you can do is you can iterate. So, when you understand the customer and when you've got a good understanding of "Okay, they're pain aware or solution aware or brand aware," then you know okay, you can define together with design. You can say, "We know these are the types of sections we're going to need to cover. We know this is the flow we're going to need to cover them in. We don't have specific copy yet but we know right now for example, we need a hero section. After that we need about a paragraph of narrative to agitate the pain. Then we're going to need this section on emphasizing particular features that solve that pain." So, when you've got an understanding of the customer you can sit down with design. What we did is we came up with a base framework, a base wire frame for the different types of pages on the site. In some cases you can template this a bit. So, one of the people that the project could never have been achieved without was Pamela Vaughan. Kathleen: I love her. Can I just say? I have to stop you for one second. I'm a huge fan girl of Pamela Vaughan's, because I've attended a number of her presentations and as a marketer, you can go to lots of conference presentations that are full of fluff and lots of "You should do this for this reason," but not a lot of "And here's how you actually do it." She gives the most detailed, useful, actionable information of ... Probably she's in the top three of anybody I've seen present. So, that's the end of my fan rant on Pam Vaughan. Joel: No, it's well earned. I mean, literally we could not have done it without her. She wrote a huge swath of the copy that ... You know, like the individual features pages. Those were Pam's. So, we worked together to define the template for common pages and then we were able to use that same template to kind of inform. So, we started with the base wire framed together with copy and design. Design was able to go away and mock something up while copy was working on our piece of the puzzle. Then we converged together, sent our wires to design and they would make our wire frames better and send it back. So, it was an iterative, collaborative process. That's the way it has to be. I love Unbounce and I love these companies that have these templated landing pages. They're great as a starting point, but if you're switching your brain off and not defining who the audience is or what they need to hear and just picking a template because "Oh I like the way that looks," you're missing the point. I think Unbounce does a good job of educating people there. Yeah, the design piece was a collaborative, iterative thing and for anyone listening who's thinking "I want to get into conversion copywriting" or "I want to hire a conversion copywriter," look for someone who's not just going to hand you a Word doc. Learn to wire frame. Josh and I both use Balsamiq. That was a common tool of communication so writing could be on the same page as design. It's a skill that I didn't anticipate ever having to learn as a writer, and it's one I'm loving exploring because the more I understand how the design interplays with the words that I write, the more effective I can be, and the more designers are going to like to work with me. So, the two are unbreakable, and actually Austin wrote a counter piece to my piece from design's perspective, so you can go read my piece on the HubSpot blog and you can read his. You can see where we both came from and how we made it work. Kathleen: That's great. I love that you mentioned Balsamiq because my next question was going to be are there certain tools that you find are really helpful through this process? It's funny, I'm not a designer either but I've had to create wire frames. There are many wire framing tools out there. We have one that our actual design team uses. I don't remember, I think it's called Moqups and it's super detailed. It's amazing, but it's too much for me. It would be like me going into InDesign and trying to create a webpage. I like Balsamiq because it's really streamlined and simple, and for a non-designer it's a great wire framing tool. Any other tools that you have used either in that project or in other projects that are really helpful for this kind of thing? Joel: Yeah. Basically, so for mock ups and wire frames Balsamiq has been the tool that I've found easiest to use, most versatile for me. I know the platform inside and out. I've also heard really good things about InFlow. So, inFlow is another one where you can experiment with that. I'm not an affiliate for any of the tools I'm about to mention, so none of this is a paid ad but I genuinely love them. Typeform is what we constantly use for surveys. Fantastic interface. Fantastic ability to use logic jumps to show different questions to different groups, which when you're segmenting information like we were was totally invaluable to be able to just naturally do that. So, Typeform is great. For chat, the one I always recommend to companies is Drift. Drift continues to innovate, continues to do really cool things and on their basic free plan you can get your feet wet, you can control manually the hours it's live and not live so you don't have to worry about being present at four in the morning. So, Typeform and Drift. Balsamiq is really helpful. These days I've been using Hotjar to look at both heat maps and recorded user sessions and I've been really pleased taht they just announced some innovations today where they can capture more in those recorded user sessions, so that's really exciting to me. We can get a deeper look at how people are actually interacting. So, those are kind of my old standbys. Then I'm increasingly looking at Google Analytics, which you know, it's kind of people are like ... It's been around forever but people still don't have a clue the fraction of the power you can get out of Analytics. One guy that I really admire in this space who is worth following and learning from is Michael Aagaard. He just knows the analytics piece really well. I think he would even tell you, he comes by it honestly, he's not necessarily like a numbers and analytics guy but he's found all these cool shortcuts and custom reports and ways to very quickly get at data that can highlight a problem so that you can respond quickly. So, that's kind of my stack. That's my toolkit. Occasionally you'll see things like FullStory or whatever, but I think that's one thing I want to communicate, is you don't need to have tens of thousands of dollars of budget to do this type of work. You just need to have the willingness to make the most of these free or basic plans for the period that you're using them. The barrier to entry to doing this stuff is only getting lower. The tools are only getting better. So, there's really no excuse for companies to just be turning a blind eye to this and saying well it's too complicated or too complex. No way. You can start doing this stuff tomorrow. Kathleen: Yeah, you could do it all probably in Google Docs too if you really had to. Joel: Totally. I used to wire frame in Word with like tables. I mean, it's not as pretty as Balsamiq. It's not as easy to communicate, but it gets the job done. If you're going to start there, start there. Just go with what you know and evolve, but just get started. Kathleen: Yeah. Absolutely. I love all the tools you mentioned. We use a lot of those. On my team we use Drift. We have Drift on our site, so I'm absolutely going to go back and look at the chat logs after we stop talking. You know, a number of those other tools ... One of the other ones that we're huge fans of, which if you haven't checked it out you might want to, is GatherContent. It's awesome. Our content manager has hacked it in a way that when we do website pages she's able to create blocks for the different content pieces that are needed and she can add in background on personas and guidance on how it should be written. It's really cool for content collaboration. Joel: Yeah. That actually ... Kathleen: That was my addition to the list. Joel: That reminds me, there's one more. It's funny I forgot. The tool that I'm really, really excited about I haven't had the chance to use it as much as I'd like but RightMessage. Brennan Dunn launched this tool. They continue to launch all these different sub tools, but RightMessage, if you believe in conversion optimization, if you believe that this is going to be important and integral for the future, RightMessage is what comes next. It's personalization. I have yet to see a tool working harder to make that easier, working harder to make it more intuitive, to make it more accessible. So, I'm really, really excited about what Brennan and his team are doing over there. I'm trying to bake it into my proposals more often because more people need to use this stuff. Kathleen: Oh, I'll definitely check that out. Now, circling back to the project at HubSpot. You somehow got this website rewritten, you and the other team of people in this two to three month time period. The new site launched. I've heard lots of different numbers thrown around about the results you guys got. Can you break it down for us? What was the change? Joel: Yeah. I'll pull those numbers up here, but the biggest change was we effectively doubled site wide conversions. So, on the biggest broadest level across all of their conversions, we saw a doubling there.  Then, to we break down some of the more specific conversions, HubSpot started seeing two times the inbound call volume. So, not just conversions on the site. Twice as many people phoning in. They saw a 35% increase in demo requests. They saw a 27% increase in product sign ups. For a company the size of HubSpot, with the traffic of HubSpot, those are some serious, serious numbers. So, the efficacy of having customer driven copy and really a design team who cares about conversion and about telling the story the right way, and then a support team and a sales team who are open about what's working for them and how to nail that down, it all comes together to create impacts like that. Kathleen: So, I have to ask. To what do you attribute that increase in inbound call volume? Because that's an interesting stat that I was not expecting you to mention. Joel: Yeah. That one was surprising to me too. You know, if you haven't ever had Matt Barby on the program, having him come in to talk about attribution and tracking and that sort of thing I think would be fascinating. Kathleen: Oh, I would love that. Matt, if you're listening, call me! Joel: Yeah. So, I mean, Matt. Matt would be the guy to really help pin that down. Not only did we change the site, and the copy, and the way we presented their products, during this time they also started playing around with kind of a freemium model and looking at some of these more freemium-type calls, so it's possible that maybe kind of having that angle correlated with more people being willing to check it out. I really do think, though, that it was the clarity, it was the ability for people to understand on their own very quickly how the different pieces of the tool connected to feel comfortable enough to make that call so they wouldn't feel like an idiot, or they wouldn't feel they'd have to spend all day trying to just sort up with sales, getting a sales pitch on everything, they could ask more direct questions about the things they actually needed. So, that's my hypothesis, that's what I would guess. But it would be fascinating for you to have somebody on the in-house side come in. And they continue to do some really cool and innovative things, and the site's changed and grown since then, so I'm sure they'll have even more stories. Kathleen: Yeah, there's so many very, very, very smart people on that team. Joel: Mm-hmm. Kathleen: I would take any one of them as a guest. So I assume that some of the lessons that came out of that particular project, or things you have applied in other places, fast forward to today and are there certain things that you're really excited about when it comes to conversion copyrighting, or conversion rate optimization? Joel: Yeah, two things in particular. So the first is that personalization piece. With RightMessage, like I mentioned, that's becoming more possible. What I'm really fascinated by is just before, if you wanted to have different conversations with individuals, it was clunky. You had to create a whole bunch of different stuff, just even pages upon pages, and you had to really do a ton of work to try to make it happen technically. So it wasn't always possible, and I love that the bar for that is coming down. I'm really having a fun time learning more and more about how to segment and identify the differences in user groups. So, that piece, I think, is so important. It is the future of this stuff, and I'm really excited about that. For me personally, where I'm seeing the most growth for myself, this year, interestingly, I've made more off of audits and reviews than any writing. So, I still continue to offer writing, but I'm doing more and more analysis and helping companies identify what's going wrong and how they can fix it with copywriting, and UX exchanges, and things like that. So for me, what I'm excited about and continue to grow in to, it's nothing sexy, but Google Analytics. Just unpacking the power available on Google Analytics, and how to deploy that properly, and the types of things you can learn. I want to share ... I'll make it quick, but I want to share a quick story, just kind of the stuff you can learn when you're paying attention. So, I was working with a client, and I was doing a review of their site. They offer divorce packages in the UK. One of those stats we found that was fascinating to us through Google Analytics that sent up a little red flag was men converted better than women, and we know that more women initiate divorce than men. So it was kind of like, that's an oddity. Something is amiss here. So, long story short, through Google Analytics, a combination of looking at Google Analytics, the times people were actually on the site, combined with chat logs to learn what challenges were unique to women, we were able to come up with a cool hypothesis that women are in more financially vulnerable situations, they're working multiple jobs, so they want to convert in later hours, but chat was off during those hours. Kathleen: Oh, interesting. Joel: So through that, we figured out well let's test extending chat hours and see what the impact is. So, stuff like that just gets me pumped up because it's ... The amount of stuff you can learn when you're paying attention is fascinating. Kathleen: Oh, I love it. I love ... I always say I'm a marketing nerd, and I feel a sense of kinship with you on this because when I discover the little nuggets like that, it does, it gets me super excited. And I'll admit, I definitely am not as much of an expert in Google Analytics as I would like to be. I feel like every time I start to get really proficient, it's like the grocery store when they reorganize it, and then you don't know where the milk is. Joel: Right. Kathleen: Google Analytics likes to do that to us sometimes, too, but it's like an ice berg, and we kind of see the tip, but there's so much there under the surface, so much power and so much data. But I think I agree, there is so much to be learned. Joel: Totally. Kathleen's Two Questions Kathleen: So two questions that I ask all of my guests. I want to make sure I ask you before we wrap up today. One is, company or individual, who do you think is doing inbound marketing really well right now? Joel: The women are crushing it. All of the people that I- Kathleen: Yes. Joel: Most admire doing this right now are all women, and they're doing brilliant jobs in really different ways. So as an individual, someone who recently came on my radar and now I'm so excited to be able to collaborate with is a woman named Val Geisler. I'm not sure how you pronounce her last name. She does email onboarding series and optimizes those. What she's done, you know, she's a one woman shop, so she doesn't have the ability to publish thousands of things, but she does such targeted, relevant content. She does these really cool email tear downs of companies people know and respect. Her candor in those, you know, she's not rude or mean, but she's also very honest and very great at exposing it. "Here's what they're doing. Here's what they could do better." So Val is doing fantastic. Claire and Gia at Forget the Funnel, so they've launched this really ... Like, they are, to me, a lot of people ... we talk about blogs, we talk about e-books, but what we don't often talk about as much is building yourself a platform, giving people a reason to want to listen to you and come to you, and see you as an authority. That's what Claire and Gia have done. Two extremely bright, very talented women, who have launched this thing, and created this avenue to get exactly the right customers that they want to work with, exactly the right sets of people to listen to what they have to say. They do these great webinars, and they do these great interviews. So those would be two examples. Then one group of fellows, I think who is doing is good, is Grow and Convert, and they're putting out some really great case studies, and really great content, and really great pieces that are helping Mark [Rozano 00:38:06] and myself just stay relevant and level up what they're doing. Kathleen: Okay, what's really cool about what you just said is those are three groups of people, places, brands, etc. that are totally new to me. I love when I get answers like that, and I have new places to check out. I'm particular interested in these email onboarding series right now, because we're revamping ours, so I will definitely be checking that one out. Second question, and I'm going to narrow it down. I usually ask people, with digital marketing changing so quickly, how do you stay up to date. But I want to get a little bit more specific than that with you, because I'm intrigued that you're focused on conversion rate optimization. I want to ask you how you stay educated for yourself, and build your skills in the field of conversion rate optimization? Joel: Yeah. So there's some really important sources that I consult and I look to, just to see what they're publishing. So, Joanna Wiebe, obviously. Anytime she's publishing a case study, or puts out a course, that's relevant to me. I'm almost always going to buy it. I'm really tuned in with her, and she's got tons of free content, but even if you can find her legacy content. It's just as relevant as it was then. Conversion XL continues to publish really valuable things. So, that's been really helpful. To me, in particular, and Michael Aagaard, like I said, he's done some recent webinars and that sort of thing. Expanding beyond that though, what's been really important for me in this field, and I think anyone coming in to should know, is that it is still young, and there is so much bad information out there where's it's like we change a button color and things would- Kathleen: Yeah. Joel: You can really educate yourself the wrong way, or you can educate yourself into a corner where you're like, "Well here are the rules. And here's what worked well in this situation," and you can treat it like gospel and try to apply it everywhere. So what's been really valuable to me is I've got Mastermind, just a little group of people in the same space, and we compare notes. We talk about what's going on with each other, and what they're learning, what they're coming across. In this industry, I think in all industries, it's valuable. But in this niche in particular, being tuned into what's going on with others, and what they're learning, and the context they learn it in is really important. Then the last one I'll mention is a site called GoodUI.com. He publishes a lot of, kind of tests and examples of stuff that people are trying out. Actually, one more that I really want to mention, and I'm excited to mention because it's not going to be on hardly anybody's radar, but I guarantee it's about to be on everybody's radar- Kathleen: Ooh. Joel: There's a company called User Insights. They have launched just the best tool for user testing that I have ever seen. Small batch user testing, very targeted, way cheaper than the competition, just as good, faster, but that service aside, that's really exciting. But they are doing some very interesting stuff. They haven't launched it all yet, but they're doing some very interesting stuff with case studies and actually testing in context a lot of different things that I know people are like, "Well should I have this? Or should I have that?" They're doing a lot of that practically now with ... across multiple sites, and verifiable outcomes. So they will be on people's radar because they're doing it at a scale I don't think anybody else is yet. So, I'm learning a bit from the people running that quietly in the background, and they're about to blow up. I'm sure of it. Kathleen: I can't wait to check all of this out. I feel like that's going to keep me busy for a while. That's great. I assume that everything you've learned through all of these projects, these engagements that you've done, you are bringing to bear with Case Study Buddy to help people improve their case studies. And you have a team there, right? Joel: Yeah, so Case Study Buddy is a different kind of a venture for me. Like I said, what excites me are these content assets that are easy to get wrong, super valuable when done well, companies struggle with the process, the strategy, the ownership of it. And so I've brought kind of all this stuff I'm doing in conversion. I'm trying to bring into the elements of how do we write something that appeals to multiple different scanners and readers and user groups, and how do we educate our clients on how to use these? For example, something I learned recently that I found fascinating is lots of companies are doing cold outreach. They're sending these cold emails. I can't remember the name of the company who did this study, but they tested out what is the impact of mentioning a famous "customer", so just a known customer in these cold outreach emails. And they've tripled the number of interested responses. Kathleen: Wow. Joel: So, the power is there, and if you can imagine attaching a case study, the impact that would have. Yeah, it's a different adventure. I've gotten to build a team and work outside of myself, and all the joys and pains that come with that. Yeah, it's been really fun, and that's going to be, like I mentioned, I'm still going to be doing this conversion work and that will be my bread and butter, especially on the back half of this year, growing Case Study Buddy, and getting it in front of more people and growing that initiative is high on my priority list. Kathleen: I can't wait to see where you take it. It sounds like you're on to something here. Joel: Thank you. Kathleen: Well, I know I've had a million questions throughout this, and I've had the opportunity to have you answer many of them, but if somebody's listening, and they wanted to reach out to you and ask a question, or get more information on something you've talked about today, what's the best way for them to find you online? Joel: Yeah, so I'm very active on Twitter. I do my best to respond to everything that comes in, whether it's a DM or a Tweet, or whatever. You can find me @JoelKlettke. That's one way to get at me fast. You can also email me. You can check out my ancient and desperately-in-need-of-being-updated site at BusinessCasualCopyrighting.com. Don't judge me. I built in 2013. It's due for an upgrade, but you can email me through there. I'm happy to field questions and if there's something you're struggling with. Then surprisingly, I always kind of shun the platform, but the past two months I've gotten a ton of value out of having conversations on LinkedIn. So, another space that you can see. I publish more there, actually, these days than my own blog. I do little snippets, and pushes, and tips and tricks there. I always try to make sure I'm responding to people who come through that channel, too. Kathleen: Yeah, LinkedIn- Joel: Those are kind of the three places. Kathleen: LinkedIn's making a comeback big time. Joel: Oh, huge. Kathleen: A lot of people are mentioning that on this podcast. Joel: They went from being the platform nobody wanted to talk about, to the platform everybody's publishing on. Kathleen: Yeah. Joel: It's remarkable. Even begrudgingly, there's still the joke about wanting to connect on LinkedIn, and after the apocalypse, only those emails remain. But joke all you want, they've become a serious contender. It's amazing that that team has done. Kathleen: Definitely. I agree. Well, thank you. This has been fascinating. I've learned so much. I have a feeling I'm going to learn a lot more when I go check out all those websites you mentioned. So I really appreciate you spending the time on the podcast. If you're listening and you liked what you heard, you learned something, I'm going to ask if you would please take a moment and go on iTunes, or Stitcher, or whatever platform you choose to listen to the podcast on, and leave a review. It would mean a lot. Finally, if you know someone doing kickass inbound marketing work, Tweet me @WorkMommyWork, because I would love to interview them. Thank you so much, Joel. Joel: Yeah, thank you so much for having me. It was really fun.

Interview with HubSpot Marketing Fellow Sam Mallikarjunan is an entrepreneur and teaches Advanced Digital Marketing at the Harvard Division of Continuing Education.

Welcome to Episode 78 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-78/ Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c HubShots Facebook Chatbot: http://m.me/HubShotsPodcast Recorded: Wednesday 29 March 2017 | Published: Friday 31 March 2017

In this week's episode, Tobin and Jake discuss four of the most commonly-used marketing automation software options, and weigh the pros and cons of each. The post Episode 3: Hubspot, Marketing Cloud, Marketo, or Pardot – Which One? appeared first on New North - Maryland Marketing Agency.

Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing? Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot. This weeks features is a brand new feature from Inbound 2016, the Lead Flows function. Lead Flows allow you to easily create pop up windows to harvest email leads. Lead Flows is a part of the Marketing Free platform from HubSpot. A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message. You can now create four types of lead flows. This is how HubSpot described it in their press release on November 9, 2016.  Lead Flows, a part of the former Leadin product, allows HubSpot Marketing customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work. AWeber found that using a pop-up form for obtaining blog subscribers converted 1375% better than a traditional form. For more data, and what truly makes a pop-up form inbound read this post on should marketers use pop-up forms? Within HubSpot now you can create your own pop-up forms, and easily insert them on your content. To get started just head to the Products & Add-on screen and click "activate" under Lead Flows. Once activated a new options called Lead Flows will display under the Content menu and will guide you through the form creation process.  Are you looking for a database storage option for you HubSpot content? Our inbound marketing experts dig into the power of HubsDb three months after it was released. Are you a HubSpot customer? Would you like a free audit on the performance of your HubSpot Portal? We provide free audit and recommendations.

Welcome back to HubnSpoke, Managing Director, Adam Steinhardt and Social Media wizard, Zaahn Johnson are kicking off 2017 with plenty of engaging automated sales and marketing conversation. In this episode, we deep dive into the brand new releases from HubSpot over the Christmas break. The HubSpot Marketing tool has had an overhaul, which we discuss. Adam spent his holidays travelling to Las Vegas for the massive CES show and reports back on what he is liking in the world of electronics, science and commerce. If you are looking for more flexibility with your HubSpot list tool, we discover the changes and how it affects you. Zaahn Johnson as a social media expert is super excited about the formal launch of the HubSpot Facebook Ads integration. The HubSpot projects and CRM Pipelines come under the microscope as we investigate the best way for teams to use the HubSpot too.

Welcome to Episode 60 of HubShots! Show notes available at: http://hubshots.com/episode-60/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016 Shot 1: Inbound Thought of the Week Inbound quick takeaways. Key value points from Rand Fishkin’s session: http://content.inbound.com/content/how-to-keep-up-with-google http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond Some stats: 1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad. 51% of Google.com US search clicks, click on an organic link. 40% of searches result in no clicks eg weather results 25% of searches are in progress eg Chrome instant, so the searcher is still refining their search Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets Tip: Put your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later. Shot 2: HubSpot Feature/Tip of the Week Lots of new stuff announced: http://hubspot.com/new HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Basically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version). Shot 3: Challenge of the Week Emoji in podcast show notes will break iTunes parsing of the feed. Shot 4: Stat of the Week Rand had a stat about blog post length in his session – but it was from 2015: http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/ According to an @orbiteers survey, a typical blog post is almost 900 words – 10% longer than in 2014 SnapAgency have an update for 2017 on what the best length is for 2017: https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/ Shot 5: Opinion(s) of the Week If you want to appear smart about marketing, just talk about bots: http://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies Shot 6: Pro Tip of the Week http://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/ Shot 7: Resource of the Week Dharmesh lists his favourite free tools – shock, HubSpot free is on there: November 16: https://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife (note: he lists the Google Keyword Planner tool – which may not be as good as it used to be – see also Rand’s session) He also lists GrowthBot – which is an interesting inclusion. November 10: http://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr Another reminder to be cross-posting your content on other channels. (Note to self…) Shot 8: Updated Mobile App of the Week Medium app just keeps getting better and better: https://itunes.apple.com/au/app/medium/id828256236?mt=8 https://play.google.com/store/apps/details?id=com.medium.reader&hl=en Shot 9: Mobile App of the Week Craig has just read: How Not To Die – about better eating (it promotes a plant based diet): http://nutritionfacts.org/book/ https://www.amazon.com/gp/product/1250066115/ Daily Dozen – food app for eating well https://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8 https://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en Bonus App – Chemical Maze – Shopping Companion https://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8 https://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze Shot 10: Podcast of the Week Perpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 http://www.digitalmarketer.com/podcast/ Shot 11: Quote of the Week Make user experience the cornerstone of your SEO. ~ Rand Fishkin

HubSpot Marketing is our topic this week and we will be discussing how they use events to get more customers. We’re very excited about our guest this week! We are featuring Bridget Zingale who is the Senior Marketing Manager and Senior Field Marketing Manager of Christies, The Atlantic, Smithsonian Enterprises, and HubSpot. Bridget is prepared to answer your questions about inbound marketing, sales and marketing strategies for events, and other related topics. This is your chance to get answers to your questions from a true industry leader in marketing. Join us and bring your questions for Bridget! Follow our iconic guests on Twitter: Bridget Zingale Sean Holladay Laura Lopez Will Curran

HubSpot Marketing is our topic this week and we will be discussing how they use events to get more customers. We’re very excited about our guest this week! We are featuring Bridget Zingale who is the Senior Marketing Manager and Senior Field Marketing Manager of Christies, The Atlantic, Smithsonian Enterprises, and HubSpot. Bridget is prepared to answer your questions about inbound marketing, sales and marketing strategies for events, and other related topics. This is your chance to get answers to your questions from a true industry leader in marketing. Join us and bring your questions for Bridget! Follow our iconic guests on Twitter: Bridget Zingale Sean Holladay Laura Lopez Will Curran

Welcome to Episode 34 of HubShots! Recorded: Monday 16 May 2016 Full show notes are available here: http://hubshots.com/episode-34/ Welcome In this episode we ‘crack on’ even though Ian is fighting a cold :-) Shot 1: Inbound Thought of the Week Apologies for the ‘ding’! Training - we did the Agency Positioning and Targeting workshop and the content and structure was great and the relationships we made in that period has still stuck today. So consider doing some training and growing your knowledge of Inbound and HubSpot. https://www.inbound.com/inbound16/trainings I got to meet David Weinhaus! Also if you are doing INBOUND alone we would love to meet you….. inboundcountdown.com - check how long to go! Shot 2: HubSpot feature/tip of the Week Automate Lead Rotation, Task and Deal Creation in Workflows With three new updates to HubSpot — lead rotation, task creation, and deal creation — you'll spend more time selling and less on busywork. Lead Rotation How it works: Find your way into Workflows by clicking Contacts > Workflows in HubSpot Marketing. Edit one of your workflows using the pencil icon on the right, or create a brand new one for rotating leads with "Create New Workflow." Once inside your workflow, add a new action, and you’ll see a brand new option under the “Sales” section: “Rotate Leads.” The rotator works in a "round-robin" style — add any number of owners to the rotation, and they'll be assigned the leads evenly. Deal and Task Creation Here’s how sales reps often divided their days: for every two hours spent selling, an hour of CRM administration — creating contacts and companies, logging tasks to follow up on, creating opportunities. Newsflash: if you can cut down that hour of admin work, you'll sell more. How it works: Follow the steps outlined above to navigate into a workflow. When selecting a workflow action, you'll now have the options to “Create a Task” and “Create a Deal.” Shot 3: Test of the Week Sending unbranded email. We saw HubSpot do this with a partner email. Even in our own testing we noticed an average open rate of 15% when it was branded and that moved to almost 30% when it was unbranded and looked like it came from us personally! Shot 4: Opinion of the Week Un-gate all the things! Or don’t: http://www.craigbailey.net/whole-un-gate-things-trend-going-moment/ Shot 5: General Tip of the Week Useful tips for approaching your personas by Marcia Riefer Johnston: http://contentmarketinginstitute.com/2016/05/buyer-personas-essential-parts/ From Tip #1: “Don’t describe the persona to the reader. Have the persona talk to the reader in first-person.” For an in-depth look at buyer personas check out Adele Revella’s book: http://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501 http://www.buyerpersona.com/about-adele-revella She goes through 5 main steps for thinking through a buyer persona #2 is to think about Success factors and the results they expect Also have a listen to Moby’s episode 11 of Inbound Buzz where he goes through how to create personas: https://soundcloud.com/inboundbuzz/011-how-to-create-personas-for-inbound-marketing-success Shot 6: State of Inbound Item of the Week Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 7: Community Item of the Week Nice episode by Moby outlining some cool content creation tools: https://soundcloud.com/inboundbuzz/ep09-ultimate-content-creation-tools-used-by-agencies-and-pros Shot 8: Podcast of the Week Content Inc by Joe Pulizzi: http://contentmarketinginstitute.com/content-inc-podcast/ Simple, insightful gems of marketing wisdom, less than 5 minutes. Shot 9: App of the Week Read Medium on your phone every night: https://medium.com/m/app Rescue Time for working on your Mac/PC: https://www.rescuetime.com/ Full show notes are available here: http://hubshots.com/episode-34/

Today I'm joined by a man who helps his clients, get more clients from their number one business asset - their existing customer or prospect database. Welcome to the CEO and co-founder of Vyral Marketing, Frank Klesitz (@VyralMarketing on Twitter). [You can find Frank over at GetVyral.com] On this episode of Digital Marketing Radio we discuss how to connect with your subscribers, with topics including: Do you find generally that businesses have databases that they're not taking full advantage of? Why do you think that is? If you’re talking to a database that haven't heard from you for a while, what kind of things do you start communicating with them? What are some of the effective ways to grow a cold database into a warm set of prospects? How do you track the ROI of building that relationship? How much time should you generally allow to turn a cold lead into a warm prospect? Do you generally rely on the telephone as your tool of choice or do you prefer automating the process? [Tweet ""You need to build a list of the people who are most likely to hire you" say @VyralMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Apps [Work software for business] Infusionsoft [Sales and marketing workflow management] Fonality [VOIP services for business] Unbounce [Landing pages] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication] Hubspot [Marketing automation platform] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to build a list of the people who are most likely to hire you, that have the money to hire you, the money to give you. And focus all your effort into that list. Building on that list and working on that list. If you're just focused on publishing a bunch of videos or publishing a podcast or articles, and putting it out to the world, and magically hope that people are going to magically going to discover you and buy from you, it tends to be more of a pipe dream than reality. I recommend for you to build a list of people, and go extremely deep into that list of people to be able to make sales.

Welcome to Episode 21 of HubShots! Recorded: Friday 12 February 2016 and Wednesday 24 February 2016 Full transcript available at: http://hubshots/episode-21/ This episode we have a fantastic interview with HubSpot marketing expert Ryan Bonnici. Ryan is HubSpot's Asia Pacific Marketing Director. Some of the key items covered in the interview: - picking the right few channels to work on - ideal for marketing managers who are looking to grow into marketing director and CMO roles - picking the right metrics to focus on - reporting the right ROI metrics to motivate other departments - product hunt success - co-partnering success - doing less webinars - the importance of data and working backwards around what sales teams need - fanatical about hiring - being remarkable in some way Full transcript available at: http://hubshots/episode-21/

Today I’m joined by a man who started his own digital agency in 2007 and transformed it into an SEO focused agency in 2012, quickly becoming a leader in the Romanian market. Welcome to DMR, Cosmin Negrescu. You can find Cosmin over at SEOmonitor.com. https://www.youtube.com/watch?v=37GVl4xV40g On this episode of Digital Marketing Radio we discuss  the metrics you should be tracking to measure your SEO success, with topics including: Is being a good SEO all about being a good scientist, knowing the figures, the formulae. Or do you need to be an artist as well to be a great SEO? So what are the most important metrics to consider in tracking SEO nowadays, and how have they changed over the years? What are some of the common SEO mistakes that you see businesses making? Is it still OK to ask for links? How are SEO activities changing? Do you find that Google’s algorithm is different in Romania compared with the UK and the USA? What are your thoughts on the future of SEO? For example, will Facebook and Apple become more important search engines? And what about voice search? [Tweet ""Focus on areas that we think we are great; and on people that most need our solution." @ncosmin"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Apps [Productivity tools] Hubspot [Marketing automation] Buzz Sumo [Social content performance] Buzz Stream [Influencer outreach management] SEMRush [Competitor research] Majestic [Link index database] Deep Crawl [Deep site technical analysis] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Last Pass [Online password manager] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Focus. For me as an entrepreneur and as a marketer, it's the focus on the product or the service that I want to market and grow that is very important. It's the focus on the areas that we think we are great, for the people that most need the solution that we are building.

Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests - he’s the founder and host of Marketing Optimization TV - welcome to DMR, Alex Harris! Today on Digital Marketing Radio we discuss split-testing web pages, with topics including: What got you so passionate about website conversion rates? I’ve been watching the most recent episode of your podcast, Marketing Optimization TV - that’s episode 104 as we record this. And Ton, your guest on that episode says that  if you’re getting below 1000 conversions per month, don’t do A/B testing. Is that something you agree with? What are some of the things that a business should focus on before starting A/B testing? What are some of the general good web design practices that work well at the moment? There are so many specialist, pre-tested landing pages now like LeadPages and Unbounce. Is this the best place to start? Do you conduct multivariate tests - or do you prefer A/B tests? What’s your favourite software for split-testing? How else is web design changing? [Tweet ""The way you see your website is a lot different than the way your customer sees it." @alexdesigns"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? VWO [Website CRO optimization] Optimizely [Website CRO optimization] Google Analytics [Analytics software] Hotjar [User tracking] Inspectlet [Heatmaps] Survey Monkey [Surveys] User Testing [User journey funnels] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Hubspot [Marketing automation] Marketo [Marketing automation] Vero [Email personalisation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? It's not about winning awards. It's really about getting results. Not only for yourself and for your clients, or the companies that you work for. But you really want to build yourself as a person of character, focused on results. If you are known to produce, and to produce results, you'll always be able to get a job. So don't assume that you just need to have a pretty website. You want to really have it focused on results.