Podcasts about Google Analytics

#727 Are you overlooking the best places to find top talent? In this episode hosted by Kirsten Tyrrel, we're joined by Jessica Miller-Merrell, a trailblazer in digital recruiting who's been using social media and blogs to source candidates since the early 2000s. Jessica breaks down exactly how business owners can leverage their existing digital assets — like newsletters, blogs, and social media — to attract high-quality applicants without spending a fortune on job boards. She also shares her personal journey from corporate HR to building a thriving consultancy, revealing lessons learned along the way. You'll discover practical tips on setting up applicant tracking systems, measuring the success of your job postings, and using AI tools to streamline the process and stay compliant with employment laws. If you're ready to stop sifting through unqualified candidates and start building your dream team, this episode is packed with actionable insights you won't want to miss! (Original Air Date - 5/11/25) What we discuss with Jessica: + Leveraging digital assets for recruiting + Posting jobs in Facebook groups + Using newsletters and blogs for hiring + Setting up applicant tracking systems + Benefits of Google Analytics for hiring + Avoiding compliance pitfalls in recruiting + How AI is changing talent acquisition + Tips for writing clear job descriptions + Best practices for onboarding virtual assistants + Creating systems to automate recruitment Thank you, Jessica! Check out Workology at ⁠Workology.com⁠. Follow Jessica on ⁠Facebook⁠, ⁠Instagram⁠, ⁠LinkedIn⁠, and ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Merry Christmas Eve everyone!

Brett and Christina host an OG episode. Christina talks about her upcoming spinal surgery and navigating insurance hassles. Brett talks about his sleep issues, project progress, and coding routines. They dive into the complexities of USB-C cables, from volts to data rates. And TV’s just ‘okay’ now, except for some softcore gay porn. Kagi search saves the day. Happy holidays — and get some sleep. Sponsor Copilot Money can help you take control of your finances. Get a fresh start with your money for 2026 with 26% off when you visit try.copilot.money/overtired and use code OVERTIRED. Shopify is the commerce platform behind 10% of all eCommerce in the US, from household names like Mattel and Gymshark, to brands just getting started. Get started today at shopify.com/overtired. Show Links CaberQu BLE cable tester Umami Analytics Plausible Analytics Kagi The Comfortable Problem of Mid TV – The New York Times Fallout Heated Rivalry (TV Series 2025– ) – IMDb Chapters 00:00 Introduction and Greetings 00:40 Christina’s Health Update 05:05 Brett’s Sleep and Work Routine 12:19 USB-C Cable Confusion 22:03 Sponsor Break: Shopify 24:26 Sponsor Break: Copilot Money 26:57 Exploring Rocket Money and Web Interfaces 27:21 Discovering Umami Analytics 28:06 Nostalgia for Mint and Fever 28:44 The Decline of RSS and Google Reader 31:45 Switching to Kagi Search Engine 32:33 The Rise of AI-Generated Content 40:46 TV Shows: Is TV Just Okay Now? 47:24 The Cultural Phenomenon of Heated Rivalry 52:50 Wrapping Up and Holiday Wishes Join the Conversation Merch Come chat on Discord! Twitter/ovrtrd Instagram/ovrtrd Youtube Get the Newsletter Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at overtiredpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcast app. Find Brett as @ttscoff, Christina as @film_girl, Jeff as @jsguntzel, and follow Overtired at @ovrtrd on Twitter. Transcript Universal Serial Bitching Introduction and Greetings [00:00:00] Brett: Hey, you’re listening to Overtired. I am Brett Terpstra, and it’s just me and Christina Warren this morning. How you doing, Christina? Christina: Doing pretty good. Doing pretty good. Yeah. This is the, this is the OG Overtired configuration. Brett: right back to basics. Um, Christina: We do miss you Jeff, though. Ho, ho, ho. Hope that Jeff is having a great holiday with his family. Brett: we’ll have to have some, uh, gratuitous Wiki K hole that you go down just to, to commemorate the olden days. Um, so yeah, let’s, uh, let’s, let’s do a quick check-in. Christina’s Health Update Brett: Um, I’m curious about your health and all of the wildness that’s going on with your spine and whatnot. Christina: Yeah. Yeah. Um, same. I wanna hear about you too. Um, so, uh, Christina’s cervical spine update, as it were. Um, I am [00:01:00] still waiting to, as we’re recording this, which is like. Uh, three days before Christmas, uh, I’m still waiting to hear from the, uh, hospital to see if I can, when I can get scheduled. Um, insurance has sort of been a pain in the ass, so when I talked to them last week, they were like, we sent them some paperwork. We’re still waiting for some things back then. I called the insurance company and the, the, uh, like my insurance is like, has like an intermediary service that is supposed to contact the insurance company on your behalf and that person, but like, I can’t contact them directly. And then that person was like, oh, you don’t need pre-authorization. Go ahead and schedule the surgery. And I’m like, this doesn’t feel right. Um, so, but, but we, we went ahead and we called back the, you know, the, the surgeon, um, his office and they were very nice and we were like. They say that we can get on the books. So I don’t know when that will be. I’m hoping that it will be, you know, like the first week of January, um, or, or, or thereabouts. Um, but I don’t know. Um, [00:02:00] so I am still kind of in this like limbo stage where I don’t know exactly when I’m gonna have the surgery, except hopefully soon. And, um, and, and for anyone who hasn’t caught up, I, uh, I have a bulging disc on C seven on my cervical spine, and I’m going to get a, um, artificial disc replacement. Um, so they’re gonna take out the, you know, bulging bone and all that and put in, uh, some synthetic piece and then hopefully that will immediately relieve the, the pain that has been primarily through the left side of, uh, my arm and my shoulder, um, uh, down through my fingers. But it’s been on my right side a little bit too. So hopefully when that is done, it’ll be a relatively short recovery. Um, I’ll have an early scar and um, I will be, you know, not. Uh, the pain right now, like the levels aren’t terrible, but I’m pretty numb, uh, on my, my, my left arm, my, my right arm, um, uh, or right fingers I guess too, but, but really it’s, it’s, uh, the, the, the left side [00:03:00] that’s the worst. And traveling. Um, I’m, I’m in Atlanta with my family right now and, you know, kind of doing other things is just not, it’s not great. So, um, hopefully I’ll be getting surgery sooner rather than later. But obviously all that stuff does impact your mental health too, when you’re in pain and, and you, you know, are freaked out too about, you know, like, even though like they do, you know, it, it’s not an uncommon surgery and, and it, and it should be fine, but you know, there’s always these things in the back of your mind. You’re like, okay, well what if something goes wrong or whatever. So I’m just, I’m looking forward to, um, you know, light at the end of the tunnel, but um, still kind of in a holding pattern with that. So Brett: Wow. So that scar’s, that scar’s gonna be on your throat. Christina: Yeah, Brett: Wow. Christina: yeah. Like probably like. No, not really. I’m, I mean, I’m hoping that it’ll be, uh, like no, it really won’t be at all. Brett: I, I, I would like to have it. I can understand why you wouldn’t. Christina: yeah, I mean, you know, I will obviously, you know, uh, hopefully it’ll be like low enough to be [00:04:00] primarily covered by shirts or other things, although, who knows? ’cause I do like to wear like, lower cut things sometimes. I don’t know. It, it’ll hopefully, you Brett: I heard chokers are coming back. Christina: Yeah, I don’t, unfortunately. I think it’s gonna be too, uh, low for that. Brett: Okay. Christina: uh, like, it, it’s gonna be, I think like it might hit against my laryn is, is what they say. That’s the other thing too. I might have, you know, some hoarseness after, won’t we permanent? Um, you know, knock on wood. Um, Brett: go on Etsy, you can get, um, they’re for BDSM, they’re like neck, uh, they hold your chin up. They’re like posture enhancers. Uh, but they sell them within leather with like corset straps. ’cause they’re like A-B-D-S-M accessory. That would work. Christina: No, no. Not even once. Uh, not even once. I mean, look, a good group of people who wanna do that, uh, I I will not be wearing a collar of any sort of that sort of thing. Uh, I, I, I don’t, I don’t really wanna, wanna be part [00:05:00] of, uh, one of that, those types of, you know, uh, Harlequin romance novels. , Brett’s Sleep and Work Routine Brett: All right, well, I will go ahead and check in. Um, I, I’m sleeping really well for like two days at a time, and then I’ll have. A string of like five or six hours of sleep, which isn’t nothing. Um, but it’s not quite enough for me to not feel tired all the time. And two nights of sleep is not enough for me to catch up on sleep. And, um, so I’m kind of, this has been going on for like a year though, so it’s, I’m just kind of, I’m used to it and I’ve learned to operate pretty well on six or seven hours of sleep, even though historically like I need eight and a half. Um, but I’m doing okay and I get up about four every morning and I start coding and I usually code from like four to noon, so an eight [00:06:00] hour workday, uh, with a breakfast somewhere in there. And, um, I’ve made really good progress. Marked is, as far as I can tell, ready to go wide with the beta. Um. I think I’ve solved every bug that’s been reported so far. I only have about a hundred testers right now, um, but I’m gonna open it up, uh, try to get maybe a thousand testers for a couple weeks and then go for a live release. The biggest thing that I’m running into is problems with getting the, like free trial and the purchase mechanisms working, which is the exact same thing that’s holding up NV Ultra right now. Um, so if I can figure it out for Mark, I can port it to NV Ultra. I can have two apps out there making money, hopefully never have to get a job again. Um, I’m teamed up right now with Dan Peterson, formerly of One Password. Um, and we’re [00:07:00] working on some iOS apps and. And, uh, apex. My, my, all my Universal markdown processor is, it’s coming along really well. I’ve, I’ve put it out there. Um, I’ve talked to John Gruber a little bit about it. He’s gonna give it more of a workout and get back to me. Um, but I think, I think it’s getting to a point where I would be comfortable integrating it into Mark and even talking to some other, uh, apps about using it as their default processor, um, and kind of alleviating some of the issues people run into with, uh, differences in syntax. Um, I. I, I, I talked to Devon, think, uh, Eric from Devon think about using it. ’cause they use multi markdown right now, uh, which has a lot of cool features, but is not [00:08:00] really in sync with what most of the web is using these days. Um, so I talked to them about it and they’re like, oh, we had the exact same idea and we’re almost done with our own universal processor. Um, and theirs is gonna output like RTF and things that I don’t need apex to do. ’cause you can just pipe apex into panoc and do everything you need. So anyway, I’m, I’m tired. I’m, I’m in good spirits. I. I’m dealing fine with winter. My, I’m alone on Christmas, which is gonna be weird. Um, my family’s outta town. Elle is house sitting I’ll, I’ll go visit Elle, but most of the day I’m gonna be like by myself on Christmas and I don’t drink anymore. And I, I don’t, I don’t know how that’s gonna go yet. Um, initially I thought, oh, that’s fine. I like being alone. But then, [00:09:00] then the idea of like, not having anyone to talk to you on Christmas day started to feel a little depressing. Christina: Yeah. Yeah. Um, but, um, hopefully, um, when, when will, uh, when will I’ll be back from, from house sitting. How long is, uh, are, are they going to be Brett: I think. I think the people, the, the house owners come back Thursday or Friday. Christina: Okay. Brett: Then we’re gonna take off and go up to Minneapolis to hang out with her family for a weekend. So, I don’t know. It’ll, it’s gonna be fine. It’s gonna be fine. We’re gonna like cook on Christmas Eve and, and have leftovers on Christmas day. It’ll be fine. Christina: Yeah, yeah. Well, but, but it, but, but that is weird. Like, I’m sure like to be, you know, not, not, not, not with like your usual crew, but, um, [00:10:00] especially without the alcohol there. But that’s probably a good thing too. Brett: Yeah, I guess. Um, I will have all the cats. I’ll be fine. I have to take care of the dog too. Christina: Have, have you heard any updates, like, um, I guess, um, about when you were, you know, you were in the hospital a few times over the last year with, with various things. Did you ever get any definitive update on what that was? Brett: On which one? I have so many symptoms. Which one are we talking about? Christina: Well, I guess I, I guess when you, you know, you’ve had to be like hospitalized or Brett: The pancreatitis. Christina: had the pancreatitis. Brett: the, the fact that it hasn’t happened again since I stopped drinking, um, really does indicate that it was entirely alcohol that was causing the problem. Um, so yeah, I’m just, I’m never gonna drink again. That’s fine. It’s, it’s all fine. Um, I did, I did get approved to get back on Medicaid. Um, so [00:11:00] yeah, I haven’t gotten the paperwork in the mail yet. Uh, but my old card should just start working and I’ll be able to, my, my new doctor wants a whole bunch more tests, including an MRI of my pituitary gland. Um. Like testosterone tests and stuff that I guess is more specific to what she thinks might be going on with me. Um, but now I can, I can actually get those tests That would’ve been just a huge out-of-pocket expense over the last couple months. So I’m excited. I’m excited to be back on Medicaid. I wish everyone could have Medicaid. Christina: Yeah, that would be really nice. That would be really nice if, if, if we had systems like that available, um, for everyone. Um, but. Instead, you know, if they’re, like, if you have really great health, I mean, you, you pointed those out. Like you have really great health insurance if you [00:12:00] can prove that you, you know, make absolutely no money. Um, but, but that opens up so many other, you know, issues that most people aren’t lucky enough to be able Brett: right. Yeah, totally. Christina: right. Brett: All right, well do you, okay, first topic. USB-C Cable Confusion Brett: How much do you know about USBC cables and the various specs? Christina: Uh, Brett: you know a shit ton. Christina: I do, unfortunately, I know a lot. Brett: So I, I had been operating under the assumption that there were basically, you had like data USBC cables, you had, uh, thunderbolt USBC cables and you had like, power only USPC cables. It turns out there’s like 18 different varieties of different, uh, like vol, uh, voltage, uh, amperage, uh, levels, like total wattage basically. And, um, and transfer speeds. And, [00:13:00] um, and there’s like maximum links for different types of cable. And it, it, I started to understand why like. One device would charge with one cable and another device would not charge with the same cable, even though they all have the same connector. Christina: Yeah. Yeah. I mean, I think this is, this is why, um, some of us have been really like eye rolly at the EU for their pronouncements about certain things, because simply mandating a connector type doesn’t actually solve the problem. Brett: No, it actually confuses it a little bit Christina: I think Yeah, I was going to say exactly. I think in some cases it makes it worse. Right? And, and then you have different, like, and, and then getting SB four into it, uh, uh, versus like, like, like, like various Thunderbolt versions. Like that adds complications too, because technically SB four and Thunderbolt four should basically be the same, but they’re not really, there are a couple of things that Thunderbolt might have that [00:14:00] USB four doesn’t necessarily have to have, although for all intents and purposes they might be the same. And then of course, thunderbolts five is its own thing too. So like I bought off of Kickstarter, I got like this, you know, like a cable charger, basically like, like a connector thing. It was like $120. For this, this, this thing that basically you can plug a cable into and you can see its voltage and um, or not voltage, I guess it’s uh, you know, amperage or whatever. And you can see like, it, it, it’s transfer speed and you can basically like check that on like a little display, which is useful, but the fact that like, you have to buy that sometimes. So like figure out, well, okay, well which cable is this? Right? And then, uh, to your point about lengths, right? So like, okay, so you want something that’s going to be fast charging but also high speed data transfer. Alright, well that means that you, the cable’s gonna have to be stiff. It’s not gonna be able to be something that’s really bendable. Um, which of course is what most people are going to want. So like you can get a fast charge, like a 240 wat or a hundred and, you know, 20 wat or, or [00:15:00] whatever, um, like a USB 2.0 transfer speed cable. But if you want one that’s, uh, going to be, you know, fast charging and. Fast data transfer, then like that’s a different type. And they have like limited lengths, which again, can also be associated with like Thunderbolt or Thunderbolt. You know, cables are much more expensive. Um, and, uh, uh, you know, the, the, the, but their, their lengths are limited. Um, yeah. Uh, it’s very confusing. Brett: Did you know that in rare circumstances there are even devices that will only charge with an A to C cable. Christina: Yes, Brett: That’s so insane. Christina: yeah, no, I’ve run into that myself and then that’s a weird thing and I don’t even know how that should work. ’cause it’s, it’s, it’s a bizarre thing. You’re like, okay, well I thought this was just like a, you know, maybe like a dumb end, but it’s like, no, there’s like, you know, basically a microchip Brett: Like a two pin to two pin. Christina: at this point. Brett: Like two pen to two pen, no pd like you would think that would work with C to C, [00:16:00] but somehow it has to be A to c. I am getting one of those cable testers. I asked for one for Christmas so I could figure out this pile of cables I have and like my Sonos Ace headphones are very particular about which cables and what, um, charging hub I hooked them up to Christina: Right. Oh, yeah, hubs. I was gonna say, hubs introduce a whole other complication into this too, because depending on what hub you’re using, if you’re using a USB hub, it may or may not have certain things versus a Thunderbolt hub versus something else, versus just like, um, you know, a power brick. Like, yeah. Brett: Yeah. It’s fun stuff you. Christina: Yeah. No, it’s annoying. And, um, like, and what, what’s frustrating about this is like some of the cables that they’re better, like you can look at the, you know, the bottoms of them and you can see like they will have like the USB like four, or they might have 3.2, or they might have, you know, like the thunderbolt, you know, um, uh, icon [00:17:00] with, with, with its version. So you can figure out is this 20 gigabits, is this 40, is this 80? Um, but um. That’s not a guaranteed thing, and that also doesn’t guarantee authenticity of stuff, right? So a lot of the cables, you know, you buy off the internet can be, you know, and they might be, or even at stores, right? Like you’re, you’re not buying something from, even if you get things from Belkin or whoever, like, those things can have issues too. Um, although they at least tend to have better warranties. I bought a Balkan, um. Uh, like a, a, a PD cable, like a two 40 cable that I think it was like, you know, uh, 10 feet longer something. It was supposed to have some sort of long warranty and, and because the, the, you know, um, faster transfer ones, um, are, even though it was braided, you know, it stiff and it, it broke, like there was, uh, the, like the, you know, the connect with the part of the, the, the cable near the, the end, um, did that thing that typically apple cables do, where like, it, it sort of [00:18:00] fraying and you started like seeing the exposed wires and then like, you start to like, feel like, you know, like an electric charge, like Brett: A little tingle. Christina: you’re Yeah. And you’re like, okay, this isn’t good. Um, and so I at least had my Amazon receipt, so I was able to like. Get them to mail me a new one relatively easily. And like Anchor has an okay warranty too. But it’s one of those things you’re like, okay, when did I buy this? I was like, I didn’t even buy this a year ago, and this thing already crapped out. Um, versus, you know, you can get some really nice braided cables that are flexible, but they’re just gonna be 2.0 speeds. Um, and, and then if you buy, you know, you just buy like some random cable, you know, like at the airport or whatever. You’re like, all right, well, I don’t even know Brett: Great. Christina: anything about this. Uh, yeah, Brett: I have heard good things. I’ve heard good things about the company. Cable Matters. Christina: Yeah. Yeah. They make good stuff. They make good stuff. But again, at least the cables matters, cables that I have have been primarily stiffer cables because they tend to be like the, the higher transfer [00:19:00] speeds. So, um, like I have a cable, cable matters Thunderbolt cable, and I have like a USB four cable, I think. Um, but like, these are cables that like. I don’t, I mean, I, I have one that I, I kind of travel with, but I don’t, um, either keeping it as little cable matters, uh, uh, plastic, um. Like, so they come in like these, these case, uh, not these cases. Uh, they come in like these, uh, almost like Ziploc bag type of things. Um, which is a great way to ship cables honestly, you know, rather than using a box and, and like I, and I might toss one of those in a suitcase or a backpack, um, rather than having like the cable just out there loose. But I do that primarily because again, like they’re stiff and they’re not the sorts of things that I necessarily want, like in the bottom of my bag, you know, potentially getting broken and, and, and, and twisted and all of that. Um, they are overpriced for what they are and they are definitely not like, they’re not a high transfer cable, but if you can find ’em on sale, the beats, cables, the, the, the, the, the, the branded Beats cables, I actually like them better [00:20:00] than the apple cables that are the same thing, because they are, they’re longer, uh, by, you know, um, a, a few inches than, um, the, the Apple ones. But they’re still braided and they’re nice. And I was able to get, I dunno, this was a, this was not even Black Friday, but this was. Um, you know, sometime in like early November, I think, um, or maybe it was like late October. It might’ve been a Prime Day thing, I don’t know, but they were like eight or $9 a piece, and so I bought like five or six of them. Um, and they are, you know, uh, uh, PD and like, like, like fast charging peoples, they might not be 240, but I think they’re, they’re, they were like a hundred and you know, like 20 watts or whatever. But, um, you know, not high transfer speeds, but if you’re wanting to just quickly charge something and have it, you know, be a, a decent length and be like flexible. Those I don’t, those I don’t hate. Um, anchor makes pretty good cables. You green seems to be the company that’s sponsoring everyone now for various things. [00:21:00] But, um, I don’t know. I’ve started using MagSafe more and more, uh, like wireless charging when I can for some things, at least for phones, Brett: yeah. I actually have some U green wireless charging solutions that are really good. Christina: Yeah. Yeah. I just got one of their, uh, their 10,000 million pair battery fast charging battery things because now the MagSafe, uh, can be like up to, you know, 30 watts or whatever, or 25 watts or, or, or, or whatever it is. Like it’s, um, a lot more, um, usable than, you know, when it was like 10 or, or, or even 15. You’re like, okay, this, this is actually not going to be like the, the slowest, you know, charging thing known to man. But of course, obviously it’s like you can use it with your phone and with your AirPods, but the rest of the things out there don’t, don’t all support shi too, so, Brett: Right. Christina: yeah. Brett: All right. So, um, I want to talk about TV a little bit. Christina: Yeah. I think before we do that though, we should probably Brett: oh, we should, we [00:22:00] have two sponsors to fit in Jesus. I should get on that. Sponsor Break: Shopify Brett: Um, let’s start with, uh, let’s start with Shopify. This episode is brought to you by Shopify. Have you been dreaming of owning your own business? In addition to having something to sell, you’ll need a website, a payment system, a logo, a way to advertise to new customers, et cetera, et cetera. It can all be overwhelming and confusing, but that’s where today’s sponsor, Shopify comes in. Shopify is the commerce platform behind millions of businesses around the world, and 10% of all e-commerce in the us From household names like Mattel and Gym Shark to brands. Just getting started, get started with your own design studio with hundreds of ready to use templates. Shopify helps you build beautiful online store to match your brand style, accelerate your content creation. Shopify is packed with helpful AI tools that write product descriptions, page headlines, and even enhance your product photography.[00:23:00] Get the word out like you have a marketing team behind you. Easily create email and social media campaigns wherever your customers are scrolling or strolling. And best yet, Shopify is your commerce expert with world-class expertise and everything from managing inventory to international shipping, to processing returns and beyond. If you’re ready to sell, you’re ready for Shopify. Turn your big business idea into with Shopify on your side. Sign up for your $1 per month trial and start selling today@shopify.com slash Overtired. Go to shopify.com/ Overtired. That is shopify.com/ Overtired. Thanks Shopify. Christina: Thank you Shopify. Brett: It’ll be, it’ll be just tight as hell by the time people hear it. But that was rough. I, that, that, that, that read, you just heard I [00:24:00] edited like six places. ’cause I kept, I, I don’t know. I’m tired. I’ve been up since, I’ve been up since two today. Christina: Yeah. Shit, man. That’s, yeah, you again, like you’ve been having like sleep issues. It’s, it’s, Brett: Maybe, maybe I shouldn’t be doing sponsor reads. Christina: No, no, no, no, no. Uh, no. We definitely wanna talk about tv. Do you wanna do, do we wanna do our second, um, uh, uh, ad break Brett: let’s do a block. Let’s make it a Christina: Let’s do it. Block. Alright, fantastic. Sponsor Break: Copilot Money Christina: Alright, well, since we are about to go into 2026, this is a great time to, uh, think about your finances. So are you ready to take control of your finances? Well meet copilot money. This is the personal finance app that makes your money feel clear and calm with a beautiful design. Smart automation copilot money brings all of your spending, saving and investment accounts into one place. It’s available on iOS, Mac, iPad, and now on the web, which is really great, uh, because I know, uh, for me anyway, that’s one of my one kind of things [00:25:00] about some of these like tools like this is that there’s not a web app. I’m really bothered by it. This is, you know, it’s a frustration that like the Apple card, for a long time, you know, you couldn’t really access things on, on the web. Even now it’s still kind of messy, like being able to handle things on the web. But as we enter 2026, it is time for a fresh start. And so with the, uh, mint shutdown and rising financial uncertainty, consumers are seeking clarity and control. And this is where copilot money comes in. So copilot money can help you track your budgets, your savings goals, and your net worth seamlessly. Plus, with the the new, um, web launch, you can enjoy a sudden experience on any device, which is really good. And guess what? For a limited time, you can get 26% off your first year when you sign up through the web app. New Year’s only don’t miss out on the chance to start the new year with confidence. There are features like automatic subscription tracking, so you’ll never miss upcoming charges again. Copilot money’s privacy first approach ensures that your data is secure and their team is dedicated to helping you stress less [00:26:00] about money. So whether you’re a finance pro or just starting out, copilot money is there to help you make better decisions. Visit, try dot copilot money slash Overtired and use the code Overtired to sign up for your one month free trial and embrace financial clarity. That’s try.copilot.money/ Overtired. Use the coupon Overtired. And again, that is 26% off for your first year. So thank you copilot money for, uh, sponsoring this week’s, uh, uh, episode. Oh, one other note about copilot money. They were, um, an apple, uh, design award finalist. So it’s a really well designed app and, um, we love to see, um, apps like this available on, on the web as well as iOS and, and MAC os. Brett: I have started using it very much because of the web version, and it is, it is really good. Christina: yeah, yeah. No, yeah. For, yeah, for me, that is like a, an actual like. Concrete requirement. Exploring Rocket Money and Web Interfaces Christina: Any money Brett: Like I’ve, I’ve [00:27:00] paid, I have about eight months left. I paid for a year of, of Rocket Money or whatever it’s called now. Um, and I’ve always loved that app, but yeah, it does not have a web interface. And once I started trying copilot out, I realized how much I really did want a web interface for that stuff, you know? What else have you seen? Discovering Umami Analytics Brett: Umami the analytics platform. Christina: Yes. Brett: It is so good. And it’s, it’s open source and you can self-host. And it is like, I, I’ve been using Fathom Analytics for a long time and I like Fathom, but Umami is, it has like all of the, uh, advanced stuff you would get with Google Analytics, but with like way more privacy focus and you’re not giving information to Google for one. Um, and the interface is beautiful. I love that. It’s so good. Christina: Yeah. Um, umami is really good. I think, uh, there’s another one, I’m [00:28:00] trying to think of what it was called. There are a number of these various, um, analytics, uh, hosted things, but no, umami is definitely a really good one. Nostalgia for Mint and Fever Christina: And I like, um, it reminds me, um, it was, what was it? It was Mint. It was Mint, Sean Edmond’s Mint. Which Brett: I was just gonna ask you if you remembered that. Christina: yeah, which was, which was one of the, uh, plausible analytics. It’s another one too. Um, which is also like, um, they, they have a hosted version, but you can also self-host. Um, and then that’s also a, a, a, another, uh, good one. But yeah. Um, was like my, my all time favorites, uh, you know, app. I, I, I loved that. Brett: Um, what was his RSS one? Uh, fever? Fever. Christina: was, was the best fever, was the best. The Decline of RSS and Google Reader Christina: And it was funny, like I, I think I’ve talked about this before, I was more insulated and like less upset than some people by the, the Google reader death because I had a, a, I’d been using Fever for so long, and then obviously, you know, stuff being updated and doesn’t really work [00:29:00] super well with like, the latest versions of PHP and things like that. But, you know, a lot of people were really, understandably and, and still more than a decade on, you know, very upset by the death of, um, Google reader. But I think because I, I had paid for and used, you know, my own, um, self-hosted fever installation, and then there were apps that people used for, you know, APIs and whatnot to build, you know, Macs or iOS apps or, or whatever. Like, I, I was obviously upset about Google Reader being shut down, but I was like, okay, you know, I, I can just, you know, move on to something else. And, um, and I’ve used, uh, feeder, um, not, not, not feeder, um, Brett: Reader Christina: is. No, no. Maybe, uh, it’s, uh, not Feed Demon. Um, that was like the OG one. Um, it’ll come to me, um, because I, I, yes. Thank you. Feed Ben. Thank you, thank you. One of the ones that’s still around, uh, from like the, of the, you know, various Google reader alternatives, like many of them. You know, closed up shop.[00:30:00] Brett: Yeah. Christina: if they kind of realized, you know, by Google reader, like this is the, unfortunately a niche market. Um, now that didn’t help the fact that like, you know, when people, when web browsers Safari, I think started at first and then Firefox did, and then, you know, uh, Chrome was, was fairly early too. Like when all the web browsers took away like RSS buttons to make it easy to subscribe to feeds or to auto discover feeds, and you had to like install like a, an extension or whatever to do that. Like, that all helped with the, the demise of RSS in a lot of ways. And of course, people moving everything into closed platforms and, and social networks and stuff that, you Brett: In, in the tech world though. So I have, my blog gets about 20,000 visits a week, but it gets 30,000 RSS downloads, like, uh, like daily, 30,000 readers are, are, are pulling my site. Um, so RSS is far from dead in the tech world. Christina: Right. Well, [00:31:00] well, I think, I think in a certain demographic, right? I think if you were to ask like a new, like college grads, I don’t think that any of them are using RSS at least not actively, right? Like, I mean, you might have a few, but like it’s, it’s just not gonna be like a thing where they’re gonna be, act like they might be using some apps that do similar types of things and might even pull in feed sources maybe. But it, it’s, it’s just not like a, like when, when I was graduating from college or in college, like everybody had, you know, RSS clients and that was just kind of a, a known thing. Brett: Yeah. So speaking of traffic, um, I don’t, did I mention that I got delisted on Bing and Christina: You did, Brett: I am, I’m back Christina: figure that out? You’re back now. Okay. Brett: I’m back now. Switching to Kagi Search Engine Brett: And, um, I have switched to using Kaji, um, as my primary search engine and they replicate all of duck duck go’s bang searches. Christina: Yes. Brett: So I Christina: one of the things I love about them. [00:32:00] Yes. Brett: I was pleased to see there’s a Bang Turp search on Kaji. Um, I actually use Christina: or is it kgi? Because I think I’ve always called it kgi. Yeah, it’s KA, it’s K, it’s KAGI. For anybody who’s who’s, uh, I don’t know how to, how, how, if it’s kgi, kgi, um, uh, you know, Kaji, whatever, Brett: It’ll be in the show notes. What the fuck ever, we’ll just call it KGI. Um, and yeah, so like I was super happy ’cause I used the Bang Turp to search my own site. I just got used to doing that. The Rise of AI-Generated Content Brett: Um, and, but it is like you can, the reason I switched to said web, uh, search engine is um, because you can report sites that are just AI slop and they will verify those reports and remove or flag slop sites in your search results. ’cause I was getting sick, even with DuckDuckGo, like five out [00:33:00] of 10 results were always, I’d get in, I’d get there, I’d get one, maybe two paragraphs into, uh, an article and realize, oh, someone just typed in my search term into chat GPT and then Christina: Oh yeah. Brett: automated it. Christina: Oh, I was gonna say there, there it is. Automated at this point. And, and like, to be clear, like a lot of search results, even before like the rise of like genre of AI were a variant of this, where you would see like people like buying older domain names that expired. Well, yeah, but even before that happened mean that, that obviously when, when, when the Christina Warren and Brett Terpstra and then they, they changed your name. Um, I Brett: know, like Jason Turra or Christina: Or something like that. Yeah, it was, it was, it was, it was weird. Um, I mean, you know, um, does that site, did, did have they given up the ghost on that? I’m curious. Um, yeah. Wow. Okay. They are still, well, no, they haven’t published anything since November 30th. So something has happened where they, uh, are [00:34:00] they, they’re definitely cutting down on, on various things. Um, oh no. Paul Terpstra. Oh my God. Paul Terpstra. You are still, Brett: Yeah. Christina: you were like the one author there that I see on this website. Um, now what was, what was messed up about, about this? Um, although no. Okay. Their homepage, the last one they say is like, OCT is like, uh, November, um, uh, 30th. But if you click on the, the Paul trips to handle, then like you see, um, December 22nd, uh, which is, which is today as we’re recording this, Brett: Wow, I didn’t even realize. Christina: Yeah. So, alright. So that is still, somehow that grift is still going on. But yeah, I mean, even before the rise of those things, you would see, you know, sites that would either buy up dead domains and then like, have like very similar looking content, but slightly different maybe, you know, like, uh, you know, injected with a bunch of, you know. Links or whatever, or you would see people who would, you know, do very clearly SEO written and, and probably, you know, [00:35:00] like, again, pre generative ai, but, you know, assisted slop content. But yeah, now it’s, it’s just, it’s crazy. Like, and it doesn’t help that, like the AI summaries, which can be useful, but, um, and they’re getting better, which is good only because they’re so prominent. Like, I’m not a fan of them. But if you’re not using an alternative search engine, like, you know, you see these AI summaries and like if they’re bad and sometimes they are then. Brett: Often Christina: You know, well, they’re, they’ve gotten better, uh, is the only thing I would say. I, I still wouldn’t rely on them, but I’ve, I’ve noticed a, like, I’ve noticed a, a genuine, like uptick in like, improvements and in like, how awful they are probably in like the last six weeks, which is damning with faint praise. I’m not at all saying it’s good. I am simply saying, it’s like, I’m primarily thinking for like, people who are like, like less tech savvy relatives who are going to just go to, you know, bing.com or, or google.com and then see those sorts of things. Right. Um, and, uh, you know, we’re not gonna be able to convince them to go to a, a, a third [00:36:00] party search engine. Um, although, you know, some people, like, I think my mom was using Duck to Go for a while as like her default on her iPhone, um, which I was, I was like proud of her about, but I was also kind of like, uh, that’s got its own issues. But no, I, I like ka a lot. Um, I, I’ve Brett: Well, and it’s so keyboard driven, like DuckDuckGo has good keyboard shortcuts. KAGY slash Kaji has even better keyboard shortcuts. Like you can navigate and control everything with, uh, like Gmail style, single key keyboard shortcuts, which I really like. Christina: Yeah. Yeah, I like that too. And then they, they, of course, they make like a, a web kit, um, like a browser, um, that, that has, they’ve back ported, um, you know, a lot of chrome extensions too. I personally don’t see the point in that. Um, I, I think that if you’re going to be like that committed to, like, using like the, you know, the web extension format and like using like more popular extensions, you might as well [00:37:00] just use a Chrome fork if you don’t wanna use Chrome, which is fine, but like, you could use a browser like Helium, which, which we talked about last show, which has, um, the, the, the hash bangs kind of integrated in, or you could use, you know, if you wanted to use, um, um, you know, the, the, the, the Brett: o is Orion, is Orion the one you’re talking about that? Yeah. Christina: that, that, yeah, that, that, that, that, that, that’s Katy’s thing. And that was actually originally how I heard about them was because it was like, oh, this is interesting. Um, you know, this is a kind of an interesting, you know, kind of alternative browser. And then it turned out that that was just kind of a, in some ways, kind of a front to promote the, the search engine, which is the real, you know, thing. Um, which is fine, right? I mean, that, that was Google’s model. Um, Brett: Well, and we should mention for anyone who hasn’t tried it, it is a paid service. Um, and you are getting search results with no ads and, and spam, uh, ai, slot protection and all of the benefits you would expect from a paid service. So [00:38:00] I think, like for me, five bucks a month gets me, I think 300 searches, which is. Plenty for me, like, I guess I, I’m still waiting to see, I’ve never counted how many searches I do a month, Christina: Yeah, Brett: you know, like three searches a day, uh, would come out to like 90 searches a month and I have 300 available, so I think I’ll be fine. Christina: yeah, yeah. I mean, yeah, basically being able to get to do 10 a day, which in most cases is fine. What I’ve done is I’m on, like, they have a, a, a family plan, um, and they don’t care. They even, I think in their documentation, or at least they did, they do not care if you are like actually in a family with the people that you are on or not. So if you, you know, find some folks that you wanna kind of sync up with, you can like, you know, be on a family plan together and you can save money, um, on, uh, whatever their, uh, um, their pricing [00:39:00] stuff is. So, um, so me, me and Justin Williams are, uh, in a, uh, Brett: Justin Williams, I haven’t heard that name in forever. Christina: Yeah. Yeah. We went to C Oasis together. We went both nights in Los Angeles, um, in August. Yeah. Um, or September rather. Um, yeah, so, okay, so this is how this works. They have, their starter plan is, is $5 a month, which includes, and they do have an AI assistant too. So it was funny, they had the AI slot protection, but they also have like an AI assistant that you can use and like an AI summarizer and whatnot. Um, that’s $5 a month. And then there’s the professional plan, which is, so that’s for 300 searches a month for the standard AI for starter $5 a month. The professional plan is unlimited searches and standard ai, that’s $10 a month. And then the ultimate is, um. Uh, everything in professional plus you get like premium model access, which, okay, but the family plan, um, is, is the, so you can do one of two things. You have a duo [00:40:00] plan, which is two professional accounts for a couple, which is $14 a month plus sales tax. So it’s, uh, you know, average of $7 per person, which I think is what Justin and I are on. And then there’s a family plan with up to six family members. And again, they don’t care if you are actually in a family or not, and that’s $20 a month. So the real thing to do if you’re wanting to like, you know, save on this is like find five friends, Brett: Yeah. Christina: get on the $20 a month, you know, family plan thing. Spread the, spread the cost, and that way you can get the, you know, professional plan for, for, for less. But to your Brett: All right. Christina: most people, it’s probably $300, 300 searches a month is probably plenty. And if you search a lot like we do, I, I think it is worth paying for. Brett: yeah, yeah. All right. TV Shows: Is TV Just Okay Now? Christina: anyway, but we wanted to talk about tv, so let’s Brett: Well do, we’re, we’re at 50 minutes already, so I think we need to choose whether we do TV or gratitude. What Christina: do you have a [00:41:00] gude, like a good one? Brett: I, I, no, I have a, I have a throwaway one. Christina: Okay. Brett: I, it was one of those, like, I looked at my doc and I was like, oh, I don’t think I’ve talked about that even though I probably have, um, yeah, let’s just talk about tv. So I, I have been noting, and my question in the show notes was, is TV just okay now? Because I’ve been watching, I watched Stranger Things, pluribus Down, cemetery Road, platonic, and all of it was, it was entertaining, but it wasn’t like, must watch tv. None of it was like, none of it was as good as like Modern Family. Modern Family was fucking good. Tv, like family friendly and just like I’ve, I’ve been through that series so many times and it’s always fun and it’s always better than like pluribus. I like the, I like the concept kind of, it’s not. not all that, um, engaging, I guess.[00:42:00] Christina: I like it. But, Brett: Yeah. I don’t hate it like I do, I do like it, but it’s not like, I don’t, I don’t count the days until the next episode comes out and I miss, I miss things being really good. So you had a couple responses to that though. Christina: Well, I mean, I tend to agree with you. So first of all, there, I put in the, in the show notes, um, there’s a link to a thing that, uh, that James and Pozak wrote for the, the New York Times, uh, God a year and a half ago now called, um, the Comfortable Problem of Mid tv. And he said it, it, it’s got a great cast, it looks cinematic, it’s, um, fine and is everywhere. And kind of talking about like, you know, we went from like the era of like peak TV to now being, um. You know what, what he’s dubbed like mid tv and I think that there’s, there’s some truth to that. Um, and, and, and he even says at the beginning, let me say up front, this is not an essay about how bad TV is today, just the opposite. There’s, um, little truly bad high profile television made anymore, um, is it’s more talking about, um, like [00:43:00] what we have instead Today is something less awful, but in a way more sad, the willingness to retreat, to settle to trade, the ambitious for the defendable. And I think that there’s some truth to that. Um, I think that we see this movies now too, and with movies it’s actually much more of a problem. Like there’s some really high highs. Um, but because the movie industry is in such a bad place, um, it, it’s that much more notable when like, you don’t have like a big strong slate of, of things. And so, you know, it, it, it’s more of a problem. TV for, for better or worse, has become the dominant entertainment form. And yeah, I think that it, it, it’s fine. Uh, but there are very few things that I’m like, oh, wow, yeah, that, that’s like, you know, the wire. Um, not that anything is, but you know what I mean? But is, but even like, you know, pluribus, which I really like. I actually think that’s, um, my, my favorite show of, of, um, 2025, um, at least new show. Um, well, maybe the studio. The studio. I might have, I, I, I might put, Brett: That was pretty Christina: above that. But, but, but, but [00:44:00] like, it’s one of those things where I’m like, okay, you know, um, it’s not breaking bad, right? Like, if we’re gonna be comparing Vince Gilligan shows, and maybe that’s unfair, but, you know, it just, but, but still, like, you know, you’re gonna be compared to your last hit. And, and, and, and that is what it is. Um, I will say though, like, I haven’t watched Stranger Things in years, and I don’t, I don’t, I don’t think I can force myself to like, care about that again, but I’ve heard kind of mixed Brett: That’s where L is too, L doesn’t care. And, and then there’s the whole like two cast members being Zionists kind of turned a whole bunch of people off and Christina: Well, and well, David Harbor, David Harbor’s whole Lily Allen thing. Are you, are you, are you familiar with this floor at all? Brett: No. Christina: Okay. You know who Lily Allen is? Brett: Yes. Christina: Okay. So she and David Harbor were married and, um, she wrote an album called, uh, uh, west End Girl that, that came out, uh, like in November, which is actually a really good album, [00:45:00] which is like White Girl Lemonade, where she just basically reads him to filth for being an absolute piece of shit. Like, apparently like, you know, they were together, they were married or whatever. She goes off to London to perform in a play and he’s like. Oh, we’re gonna be away for months. I, I wanna sleep with other people. And so they kind of like, she kind of accepts getting into an open relationship with him, even though she didn’t really want to be, which look that her, that’s her bad, whatever. But then he proceeds to like, do things that was not what they’d agreed upon on, upon the parameters of their, of their relationship. And then she’s just like brutally honest about the entire thing. And so as you’re listening to this album, you’re just learning more and more about like, David Harbor’s like sex life and, um, and stuff. And, and like, it’s just on blast. It’s incredible. Um, but, uh, yeah, so there’s, there’s some of that stuff. There’s, I, I don’t know, like I don’t, I don’t really follow the rest of the cast stuff except that, uh, the girl who plays, um, 11 like. Frequently want to smack because just the most annoying [00:46:00] celebrity in on the planet. But like, putting that aside, um, I just, I stopped caring. It took them too long between seasons and the, and, and, and the budget for that show was also so insane. I’m like, you, you cost more than strain than thinking of Thrones. Game of Thrones is, was even at its worst, was a better show than Stranger Things. So like it, yeah. But but that goes to your point. Like, it’s like, it’s okay. Brett: Yeah. Yeah, Christina: Um, I will say the new season of Fallout just, um, premiered and so far I I’m still really enjoying that. Um, Brett: yet to see it. Christina: you should, you should definitely watch the Brett: What is it on? Christina: uh, Amazon Brett: Okay. Christina: and, uh, and it’s, and it’s really, really good. Um. And this year they are doing the episodic, um, not episodic, the weekly drop, right. Rather than the binge thing. So the first season, uh, they dropped it all at once and um, and I was a little bit worried. I was like, fuck, does that mean they don’t [00:47:00] believe in this? What are they going to do? Wound up being like Amazon’s biggest hit after their Lord of the Rings, um, you know, thing. And so it was immediately kind of picked up for a second season and it was picked up for a third season before the second season even, uh, premiered. Um, and uh, and that might be the final one. Um, they’re saying, but, but, but, but who knows? But, but so far anyway, like they’ve only, there’s only been one episode, but it’s, it’s been good so far. The Cultural Phenomenon of Heated Rivalry Christina: Um, but, but what I was gonna talk to you about is the gay hockey show. Brett: Which is. Christina: It’s called Heated rivalry. It’s on HBO Max. It was originally just supposed to be on, uh, a Canadian streamer called Crave. And um, then at the, like, the, the like 11th hour, HBO Max picked it up and was like, okay, we’ll play this in, um, some of our territories and other things. And I wanna be very clear, this is not high art at all. This is like, no way. Like this actually in some ways it, it personifies [00:48:00] the TV is just okay now thing, but in other ways it’s actually a little bit more interesting just because the cultural phenomenon that has happened around it in like the last, like, like it hasn’t even been out a month and it’s only six episodes, although they are also going to be getting a second season. Um, it’s sort of wild how, like I went from, I’d seen a trailer for it and I was like, okay, whatever. And like it came out, I think like right after Thanksgiving. Then like within like two or three weeks, like literally I wasn’t following anything around it, but my Instagram, my TikTok, Twitter, everything that I was seeing was just all about the discourse around the show. And it’s like a bunch of us all seem to have to have discovered it. Like one weekend where we were like, okay, we’re gonna actually sit down and watch the gay hockey show. Um, and this is exactly what it is. It is a gay hockey show. So it is based on, there was a series of books that this, uh, female, uh, writer Rachel Reed wrote, um, uh, about like, uh, I think like they were like eBooks, types of thing. Um, uh, I think although there, there is now I [00:49:00] think like a, a hard cover release because they’ve been so popular and they’re just, it’s just ero, it’s just smut, right? It’s basically fanfic dressed up in something else. And the idea was like, okay, you have like these, you know, male like hockey players who are closeted and kind of have like this, this romance that, that starts from like 2008, um, through like, I dunno, like, like 2017 or 2018. And there are a number of different. Books or stories in the universe. But the one that people liked the most was the, the second book, which is called Heed Rivalry. You don’t really need to know any about that. The big thing about the show is that it is essentially like soft core gay porn. Um, but yet it’s like weirdly compelling in a way. Like, it, it is very, like, there’s, there’s some sweet aspects to it. Like you were before the, the show, you were saying, oh, it’s kinda like Heart Stopper could not be further from Heart Stopper. ’cause Heart Stopper is very sweet and twee and kind of like loving and like whatnot. This is like. You know, like guys in their twenties with amazing asses, [00:50:00] you know, like doing things to one another kind of an in secret. And, and the, the thing is, there’s not a whole lot of plot. Like the plot is the porn. Because, because the whole thing is, is that like they don’t spend, they don’t have a time to spend a lot of time together because they’re, they’re closeted and their rivals. Oh, that’s the whole conceit. It’s like they’re these two great hockey players and they, they, they, um, you know, um, play for opposing teams and they’re like, each other’s biggest rivals, but like, they’re, they’re fucking, um, and uh, it, it’s, uh, again, it’s not high art at all, but Brett: the target audience for this? Christina: And here’s the interesting thing. So the books are almost entirely read by women, um, and which, which makes sense. There’s, there’s a lot of like, you know, like, male, male, like, um, like the history of slash fiction goes back to like, like Fanfic in general, like goes back to like women writing, like Spock and, and, uh, um, what’s the space together? Kirk Together. Yeah. Um, and so the books are almost entirely, uh, consumed by, by women and probably straight women, although probably some queer women too. Um, but the [00:51:00] show seems to be a mix of gay men, straight women, all, although I’ve seen a lot of lesbians. As well. Um, yeah, yeah, because again, like the discourse is just kind of ridiculous and, and the memes are fun. Um, the guy who created it, he’s gay or created the, the, the television adaptation. He’s gay and, uh, I think he’s done a, a, a pretty good job with it. The, the leads are the thing that’s like incredible, like the, especially the guy who plays the, the Russian character, Ilya, uh, that actor is really, really good and he’s Texan, and yet he does like a great Russian accent and, um. And, and he’s very attractive. And like I, I, I can see like why a lot of people are into it, but it’s funny ’cause like New York Magazine, like they weren’t even covering the show, which, why would you, it was like some Canadian kind of, you know, you know, thing that barely gets picked by HBO. Then it takes off and now like they’re covering it. The, the last time I remember New York Magazine covering a show like this, like Vociferously was Gossip Girl, like 18 years ago. Um, [00:52:00] and it kind of reminds me of that, where like everybody woke up one day when they’re like, oh, this is like a cultural moment now. So again, not good television, probably not gonna necessarily be for everyone, but, but it’s a moment. And like, I kept seeing edits, I kept seeing Mo, I kept seeing edits on TikTok and stuff and I was like, okay, do I have to watch the gay hockey show? All right, I have to watch the gay hockey show so that it’s, we might be at the point where like TV is just okay, but at least there are some good like moments about, whereas the culture, we can all like agree. Okay, we’re all gonna be talking about this one thing. Brett: That sounds like what I’ll be doing on Christmas Day. Christina: Oh my God. Actually that would be a great thing to watch on Christmas. And I think that the final episode is gonna come out like the day after Christmas, so there you go. Brett: Done Deal. Cool. Wrapping Up and Holiday Wishes Brett: All right, well thanks for, we’re recording this the same morning. The show’s supposed to come out, so I gotta do some editing, but uh, but [00:53:00] thanks for showing up while you’re in Atlanta and yeah, this has been a classic, a fun classic Overtired. Christina: absolutely. Well, um, get some sleep, uh, take care of yourself. Um, happy holidays. Um, uh, hope that a, a Christmas isn’t too weird for you. And, um, and happy New Year. Brett: you too. Get some sleep.

If you're not getting cited by ChatGPT, your “AI SEO” strategy isn't working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don't reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren't mentioned in any of them.Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly.GuestShawn Schneider — founder of Eldil AI, a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers.Guest LinksLinkedIn: https://www.linkedin.com/in/shawn-schneider-61b2b5207/ Company Website: https://www.eldil.ai/What You'll LearnWhy most GEO / AI SEO observability tools are meaningless without actual placements The only thing that reliably improves AI search visibility: citation placementsHow to use Google Search Console to surface AI fan-out queriesWhy synthetic prompt data is still unreliable (and what to trust instead)The power law of citations: why only 1–3 sources actually matterHow Eldil turns citation discovery into outreach and negotiated placementsWhat 30–90 days can look like when you secure the right citationWhich industries should invest heavily — and which should ignore this for nowWhy ChatGPT dominates referral traffic compared to other LLMsWhat happens when ads arrive inside AI search resultsTimestamps00:00 — GEO, AI SEO, AEO: noise vs. reality00:21 — Why observability tools don't move the needle03:55 — Where GEO tools get their data (and why it's messy)07:16 — Using Google Search Console as a prompt proxy09:40 — The three pillars: technical, content, authority12:07 — Citations as the dominant ranking lever13:07 — The power law: thousands of citations, one winner19:07 — How fast results actually show up20:39 — When building your own citation content makes sense30:41 — Which business models win with GEO37:11 — ChatGPT ads and the future of AI search41:32 — Where to find Shawn and closing thoughts Key Topics & Ideas1. Why dashboards feel good but don't create outcomes.Most tools are essentially “Google Analytics for LLMs”ChatGPT referrals rise naturally as usage increasesCharts go up even if you do nothingWithout placements, observability is just vanity2. The three common approaches in the market today:Guessing prompts with LLMsClickstream data sourced from Chrome extensions and brokersSynthetic prompts without transparencyEldil uses Google Search Console + Analytics as the best available proxy for real intent.3. How to spot AI-generated fan-out queries:50+ character queriesHigh impressionsLow or zero clicksThese often represent LLMs expanding short prompts into long-form searches.4. The three pillars: Technical, Content, AuthorityTechnical — can an LLM crawl and understand your site?Content — does useful information exist?Authority — does anyone credible back it up?Authority is the multiplier most teams ignore.5. What actually shapes AI answers:Citations are not backlinks, they are semantic explanationsLLMs repeatedly return to the same trusted sourcesThird-party listicles and niche blogs dominate citation share6. The Power Law of Citations10k–15k citations may exist200–300 matter1–3 actually move the needleIf you're not in those, content volume won't save you.7. The real workflow:Identify high-value customer questionsExtract dominant citationsRank them by weightContact site ownersNegotiate placementMonitor AI visibility and referral trafficThis is where most tools stop — and where Eldil focuses.8. How many placements do you need?Surprisingly few.You don't need 100 placementsYou need the right oneThen expand into adjacent verticalsThis is concentrated betting, not spray-and-pray SEO.9. Why GEO feels different from traditional SEO:You are inserting into sources that already rankChanges can show up in weeks, not yearsMeaningful referral growth often appears within ~60–90 days10. Who Should (and Shouldn't) Do ThisBest fit:High-ACV B2B SaaSLong buying cyclesHigh-LTV e-commerce (supplements, skincare)ICPs that already live in ChatGPTIf your customers do not use LLMs yet, start elsewhere.11. Why ChatGPT is the main eventBased on Eldil's data:ChatGPT referrals dwarf Perplexity and othersFor most companies, this is where focus belongsSmaller channels still matter for high-ticket sales12. What's coming nextPaid placements inside LLMsOrganic plus paid becoming a one-two punchCitation inventory getting expensive fastThe window for cheap dominance will not last.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Today I'm joined by Scott Simons, Dealer Principle of Simons Chevrolet GMC. Scott breaks down the leap from corporate leadership to dealership ownership — the money discipline, personal brand, and network it actually takes. He lays out the unexpected challenges of buying his first store, how he navigated a sub-$10M investment, and why adaptability became his biggest edge. Dealers will walk away with clear, tactical insights on evaluating opportunities, managing risk, and jump-starting early growth. This episode is brought to you by: 1. vAuto - Join us at the Cox Automotive Village during NADA. See the latest vAuto innovations and talk to our experts. Reserve your spot now at https://www.coxautoinc.com/nada/vauto. Don't miss it—your next big advantage starts here. Visit @ https://www.coxautoinc.com/nada/vauto 2. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ http://www.Lotlinx.com/LotGPT 3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That's where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ http://www.trynomad.co Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 03:10 Key to acquiring the dealership? 06:24 How does family drive your motivation? 11:42 Biggest operational challenge and strategy? 14:13 Most crucial vendor relationship lesson? 24:59 Securing OEM approval: hardest part? 28:42 How to build a strong team? 29:52 How does networking drive career growth? 49:27 What is your ultimate legacy goal? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

[Expertpanelen] Avsnitt 151 med Kevin Wahlström, Head of SEM & CCO på Beet, om de senaste och viktigaste nyheterna inom paid search och Google Ads. Allt från status för annonser i AI Overviews och AI Mode till hur AI Max har utvecklats och varför Kevin kallar det en "DSA-kampanj på steroider". Dessutom gör vi ett djupdyk i Ads Advisor, Googles nya AI-agent som nu rullats ut brett i svenska konton. Du får dessutom höra om:  Hur AI Overviews har gynnat SEM Googles black box-strategi vid lanseringar Exempel på vad Ads Advisor kan göra Dynamisk retargeting via Google Analytics Och Nano Banana Pro i Asset Studio Om gästen Kevin Wahlström är Head of SEM och CCO på byrån Beet och är en av Sveriges främsta specialister inom sökannonsering. Han ingår också i expertpanelen med fokus på just paid search. Med över 15 års erfarenhet av Google Ads har Kevin sett plattformen utvecklas från manuell budgivning till dagens AI-drivna kampanjtyper. Han arbetar dagligen med allt från små annonsörer till några av Sveriges största e-handlare. Tidsstämplar [00:02:00] Annonser i AI Overviews och AI Mode. Status för när annonser i Googles AI-svar lanseras i Sverige, hur de kommer fungera och varför Google väntar med utrullningen till efter julhandeln. [00:19:01]  AI Max och hur det har utvecklats. Kevin förklarar varför han kallar det en "DSA-kampanj på steroider" och vad som har hänt med AI Max sedan lanseringen under våren 2025. [00:28:40] Ads Advisor rullas ut till alla konton. Genomgång av Googles nya AI-agent, vad den kan göra idag och varför Kevin blev positivt överraskad av rekommendationerna. [00:41:01] Lightning round med fler nyheter. PMax Share of Cost ger mer transparens, Nano Banana Pro integreras i Asset Studio, Google Maps i Demand Gen och dynamisk retargeting i GA4. Länkar Kevin Wahlström på LinkedIn Beet (webbsida) About ads and AI Overviews - Google Ads Help (dokumentation) Google Organic SERP CTR Curve - Advanced Web Ranking (verktyg) How AI Max for Search campaigns works - Google Ads Help (dokumentation) Ads Advisor (beta) - Google Ads Help (dokumentation) Google's AI advisors: agentic tools to drive impact and insights - Google (artikel) Google Ads adds ‘Share of Cost' toggle to PMax reporting - Search Engine Land (artikel) Enable remarketing with Google Analytics data - Analytics Help (dokumentation)What's New in Asset Studio: A Step by Step Guide to the new AI Features in Asset Studio - Google (artikel)

In this hands-on labs episode of This Week in NoCode + AI, JJ sits down with David, CEO and solo founder of Formula Bot, for a practical, live walkthrough of how AI is changing the way teams analyze data.If you want to learn by doing, this episode is for you. JJ and David dive directly into the Formula Bot platform, connect real data sources, and show how AI can act as a true data analyst — answering questions, generating reports, and uncovering insights without complex dashboards or manual spreadsheet work.You'll see how Formula Bot evolved from a simple Excel formula generator into a full AI-powered data analysis platform that integrates with tools like Google Analytics, data warehouses, and more. David walks through key features including data connectors, automated reporting, web scraping, and enrichment — all designed to help teams move faster from raw data to decisions.David also shares his journey bootstrapping Formula Bot to over $1M in revenue as a solo founder, what he learned along the way, and how he thinks about AI competing with (and complementing) tools like ChatGPT.Whether you're in finance, accounting, marketing, or running a small business, this episode shows exactly how AI can simplify data analysis and unlock insights you may be missing today.Links & Resources

Ten odcinek to prawdziwy vibe check technologiczno-społeczny. Próbujemy zdefiniować rage bait i stwierdzamy, że nie potrafimy farmić aury. Potem przenosimy się do świata AI, gdzie OpenAI zmaga się z problemami, które każdy widział, ale chyba nikt nie myślał, że są one tak duże. Chyba, że naoglądał się dużo krótkich filmików i ma brainrota. Zaglądamy też do Australii, która postanowiła zrobić hard reset zasad online i zmusić big techy do realnej ochrony nieletnich w serwisach społecznościowych. Na koniec lecimy do Holandii i Belgii, które wykonują pierwsze, ostrożne kroki w stronę cyfrowej suwerenności. A zaczyna się niewinnie, bo od rekrutacji... szpiegów. Jeśli chcesz wiedzieć, gdzie biegnie świat - zanim jeszcze to nazwie kolejne "słowo roku" - ten odcinek podcastu "Techstorie" jest dla Ciebie. NA SKRÓTY: 02:22 Rage bait, czyli widząc na czerwono 15:27 Czerwone światło dla OpenAI 18:37 Wojownicza Australia 28:55 Holandia nieufna wobec Google'a ŹRÓDŁA: - O słowach roku: https://www.bbc.com/news/articles/cewjxqvqzgyo - O tym, że Holandia wyłącza Google Analytics w niektórych ofertach pracy: https://www.politico.eu/article/the-netherlands-shuts-off-google-tracking-spy-job-listings/ - O tym, jak jeden chłopiec stworzył aurę: https://www.wsj.com/lifestyle/indonesian-boat-kid-dance-ac0447f3 - O banie na SM w Australii: https://www.theguardian.com/media/2025/dec/03/social-media-ban-or-delay-australia-list-under-16-explainer-guide-when-what-apps-included-getting-banned - O czerwonym alarmie w OpenAI: https://www.wsj.com/tech/ai/openais-altman-declares-code-red-to-improve-chatgpt-as-google-threatens-ai-lead-7faf5ea6

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person.Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/>> Get Started with Clicky - https://clicky.com/66422350 We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

In this episode, Chip and Gini discuss the complexities of hiring in growing agencies. They highlight the challenges of finding skilled, reliable employees who align with agency values. Sharing personal experiences, Gini explains the pitfalls of hasty hiring and the benefits of thorough vetting and cultural fit. They stress the importance of a structured hiring process, including clear job roles, career paths, and appropriate compensation. They also underscore the value of meaningful interviews, proper candidate evaluations, and treating the hiring process as the start of a long-term relationship. Lastly, Chip and Gini emphasize learning from past mistakes to improve hiring effectiveness and employee retention. Key takeaways Chip Griffin: “When we talk about retaining employees, it goes back to how the interviews went.” Gini Dietrich: “You’re gonna be working with this person eight hours a day. You should have a real meaningful conversation with them. Don’t ask if you were a tree, what kind of tree would you be?” Chip Griffin: “If you’re going to have members of your team interviewing, you need to make sure that you’re educating them on how to do it well. And how to do it without causing problems.” Gini Dietrich: “They say, hire slowly and fire fast for a reason, because you have to be really meticulous about who you hire. So that they do last. So they are a culture fit, so they don’t miss deadlines, so that they are getting the work done that you need done.” Related How to onboard new agency employees Get over your fear of hiring employees Hiring the best employees for your agency How to hire agency employees Setting honest expectations for your agency employees from the start Focus on agency employee retention View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, a few weeks ago, I think I fired you. Today, you’re hired, Gini Dietrich: You keep playing with my emotions. I don’t know how to do this anymore. I’m fired. I don’t get paid. Now you’re rehiring me. I don’t know what to do. Chip Griffin: Yeah, it’s difficult. Anyway. It is what it is. But no, we are gonna talk about hiring today because we are, you know, we can’t just talk about all the bad things. So, we’ll, we’ll spend some time talking about something that is overall more positive. Because if we’re hiring, hopefully that means that we are growing, or at least we have the need for additional resources, even if it’s replacing someone who has left. But it is something that is very challenging, so it can create its own problems along the way if you don’t do it right. So this is, something that comes from one of our favorite topic inspiration sources. Reddit. I know it’s a place that you live and breathe. Gini Dietrich: And by favorite, we’re using quotes “favorite”, scares the crap outta me. But ok. Chip Griffin: You are on Reddit all day every day. Just kind of combing around to see what conversations you can jump into. But this is one that was on there, probably a while ago honestly, it’s in our topic document. We didn’t date it, so I, I can’t tell you how long ago it was, but, what it says is, hiring the right people is harder than it looks. Finding skilled, reliable people who align with your values is a challenge. Early on, I rushed hires and paid for it in missed deadlines and miscommunication. Now I take more time to vet people and focus on cultural fit as much as skills. So I thought it would be helpful for us to have a conversation around how we approach the hiring process. How do we find the right fits? How do we vet those fits? And how do we frankly think about going from hiring them to, to beginning to on onboard them. We’re not gonna talk about the full onboarding process, but just sort of, you know, that, that evolution of saying, Hey, I need this role. Where do we go from there? Gini Dietrich: Yeah, it’s, it’s funny you say that this is our topic today. ’cause just the other day I was thinking about some of the very early hires I made that didn’t work out. And all of the mistakes I made in, in hiring them. And I will say that one of the biggest mistakes that I make is I meet somebody online who has the right skillset from a paper perspective, resume perspective, and I just hire them. I’m like, oh yeah, you, you look like you can do the job. And we may have a conversation, but there’s no, like, thought about it. There’s no interviewing for skills. It’s more just like a, a conversation to see if we, we might be able to work together. And every time I have done that, it has not worked out. So earlier this year I hired a chief learning officer to help with like certification and, you know, all the professional development things we do on the PESO model front. And about three or four months in, we both realized that, that that while she can do that job and she’s great at that job, she would be more valuable as a chief operating officer. So we switched her over. And let me tell you, being professionalized on the hiring front is phenomenal. I mean, she has set up interview guides, so like if you are an assistant account executive, and this would be somebody that you report to maybe two or three levels up, and we’re having you interview, you have a set of questions. If you’re the direct report, you have a set of questions. So we, like, she’s created all this. She’s created salary bands and like, you know, a career path for everybody where from where they start and she’s done, she’s done it in such a way that it isn’t bloat, but it’s just kind of professionalized the way that we do things. And you don’t have to hire a chief operating officer to do this, like I know you, you like to talk. Patrick is your go-to person from an HR perspective, someone like Patrick can help create these things so that you can professionalize it because as they say, hire slowly and fire fast. That quote is there for a reason, because you have to be really meticulous about who you hire. So that they do last. So they are a culture fit, so they don’t miss deadlines so that they are getting the, the work done that you need done and you’re not being, like, I have been in, in the last 20 years of just hiring people I like. Chip Griffin: Yeah. And, and I, I mean, I think that, you know, you’ve touched on some important things here and, and you do have to have some sort of a process in place. It doesn’t need to turn you do into a bureaucratic circus, Gini Dietrich: You do, right. Chip Griffin: But at the same time, you need to have a process. And, and it really, to me, starts with being clear about what it is that you need. And who it is that you’re trying to hire. And, and too often when we’re trying to hire, it’s either because someone has left or because we’ve got a new client. And so our, our mindset is we need to get someone in here quick because we’ve gotta relieve this pain and this pressure. But that often leads to some of those bad decisions because you’re not really evaluating. Not even just the individual, but the role. Mm-hmm. And you need to think through, you know, what do you actually need at any given point in time? And it’s one of the reasons why I am a very strong advocate of only hiring, particularly in small agencies, only hiring one person at a time, one role at a time. Gini Dietrich: Yes. Yes. Chip Griffin: Because every time you add someone new to the mix, it changes a little bit what you think you might need in the next one. And if you hire two people simultaneously, it increases the odds that you don’t actually have the right mix of talent on board. So you’ve gotta be crystal clear with yourself about what you’re looking for, but to your point, you also need to have a process in place that helps to understand what are our salary bands, what are our titles? How does this fit in? What is their growth path? Because those are questions you will get during the interview process. And if you’re not clear about those things going in, you will either overpay or underpay or assign the wrong title. Or frankly, get the wrong person because you’re not thinking about it in the big picture. So put the thought process in upfront, and that is the, to me, the first step in making sure that you make as good a decision as possible. Accepting that frankly, a lot of hiring decisions are gonna be wrong. Right? Even of course, even, even the, of course, even the best organizations, of course with the, with robust HR teams and, and talent evaluation, they still have a lot of misfires, so you can’t beat yourself up over those. But you’ve gotta increase your odds by having the right thought process and structural process in place. Gini Dietrich: One of the things that, you know, early on I would do when I didn’t have a team who could interview people, I would ask my business coach, or I would ask, you know, friends that were in the industry, other agency owners, if they would participate in some interviewing, just to kind of get me out of the Gosh, I really like this person. I think we’ll work well together. And, rather than, gosh, I really like this person and I think they can do the job right. So just having different outside perspective helped me when I didn’t have a team that could also do the interviewing. So I think, you know, doing that kind of stuff too helps. And I also think that, you know, I, one of the biggest mistakes, and you touched on this that I’ve made, is not having that career path or clear career path. Because people come to work and even though you’re an entrepreneur and you’re the agency owner, and you kind of know in your head how things work, they need to know that because this is their career that you’re talking about. So they need to know that if I wanna be promoted in 6 months, or 12 months or 18 months or whatever it happens to be, these are the things that I need to achieve so that they’re working towards something, not waiting for the annual review and saying, am I up for a promotion? What does that look like? Do I get a raise? Like, so having those kinds of things I think is incredibly important upfront so that you know, this is what we expect, this is how you’ll get to the next step, and you can be very clear about that. Chip Griffin: Yeah, because it, it is a question that you absolutely will get. I’ve done a lot of interviews over the years. I continue to, to do interviews for clients, and I can tell you that you get a lot of those kinds of questions where people want to understand what their career path is. The other one they ask a lot is, what does a typical day look like? Gini Dietrich: Mm-hmm. Chip Griffin: You’ve gotta have the answers for those questions as best you can, and, and you need to be honest with them where you don’t know. So don’t, don’t, you know, blow smoke and, and Gini Dietrich: Right. Chip Griffin: You know, give them an answer if you don’t have one. If, if the honest answer is, I don’t know. Tell them that, but then also explain how you think about it or how you would go about it, or the kinds of things that, that might be included so that you can paint some kind of a picture there. Because it’s, it is important for people to evaluate it. And frankly, we look at these things as, as evaluating the talent for us. But they’re also evaluating us. Gini Dietrich: Absolutely. Chip Griffin: And, and so you also need to make sure that in the process you’re giving them plenty of time to ask questions. In fact, I usually start by letting them ask questions for two reasons. One is because it helps them to get the information that they need to evaluate it. But second, you learn as much from the questions they ask as anything else. And to me, a red flag is when they have no questions at all. Gini Dietrich: No questions. Yeah. Chip Griffin: Because if they have no questions at all, it probably means they did no research. They’re probably not all that interested. They’re just trying to get a job of some kind. It doesn’t, it doesn’t mean necessarily that they’re a bad fit. Some people just freeze up because they’re, you know, that’s, that’s not a traditional approach to interviews. To start by saying, what questions do you have of me? Right. By the way, introduce yourself first. Talk a little bit about the business and the role. I mean, don’t just, you know, say hello. What questions do you have? Gini Dietrich: Hello. What do you have? What questions can I answer? Chip Griffin: But, but honestly, I, I almost always will ask people what questions they have before I ask my first question. We just do the intros and then start with that, because you learn from that. And it, it also helps them get onto a more comfortable spot. And so you can steer the, the conversation, I think, more effectively that way. Gini Dietrich: One of my biggest pet peeves is, you know, now that we have a, a team who does the interviews, if the candidate gets to me, that means they’re one of the finalists, right? And I will say, what questions do you have of me? And they will say, and this happens more often than not. Well, I kind of already asked my all my other question, my questions from everybody else. So ask them again. Right? Make sure you get the same answer like. Right. Yeah, because that will, as I know we’re not talking, we’re not talking to candidates right now, but that will tell you as much if there’s, the answers are different than anything else. So that is also a red flag. Which brings me to, we actually created a list of red flags, and we’re going through the A process right now ’cause we’re hiring and our HR director is doing pre-screens, phone screens, and one of the red flags is Are you able to work with within bureaucracy and lots of change and indecisiveness and you know. And one, one of the people that’s interviewing said, I just don’t like bureaucracy. I don’t like lots of change. I don’t like indecisiveness, I’m not. And she was like, no, like, because we have our list of red flags. So it’s, it’s an easy way also to sort of get yourself out of the, gosh, I really like this person. I’d like to work with them. If you have that list of red flags that you will allow you to objectively say, probably not the right fit for this job. Chip Griffin: Yeah. And, and the more that you do of this, the more easily you can come up with those things that just, that it, they’re the indication that this may not be the best fit. Yeah. And I always encourage probing just to make sure that, and I prefer to think of ’em as orange flags rather than red flags most of the time. Because most of the time it’s more the accumulation of those things than, than a single one that Gini Dietrich: fair, fair, Chip Griffin: that says, okay, no, this isn’t the right fit. But I also like to probe. And so, you know, in an example like that, I might say, well, well why does that bother you? Why is that a problem? And just kind of see, Gini Dietrich: yeah. Chip Griffin: You know, what their, what their root thinking is, because I mean, chances are it’s not gonna change anything, but it’s always interesting to find out why. I think the other thing, and, and you touched on this in, in, you know, having a, a, an interview guide and all of that, if you’re going to have members of your team interviewing, you need to make sure that you’re educating them on how to do it well. And how to do it without causing problems. Gini Dietrich: Yes. Chip Griffin: And I think I’ve shared this on the podcast before. Yes. But I have seen so many egregious questions in interviews Gini Dietrich: Yes. Chip Griffin: Over the years that create substantial legal and regulatory issues. Gini Dietrich: Yes. Chip Griffin: Please, please, please train your juniors. Frankly, some of you probably need some training yourselves. Gini Dietrich: Yes. Chip Griffin: On how to do this, Gini Dietrich: I was just gonna say yes. Yes. Chip Griffin: In a way that’s not causing problems. Yes. Because the, I mean, the questions that I’ve seen asked in interviews are just off the charts and, and, and so blatantly inappropriate. Gini Dietrich: Do you have some examples? Chip Griffin: Focus on, and, and, and the other thing is focus on questions that, that actually might reveal something that’s useful to you. Gini Dietrich: Yeah. Chip Griffin: You are not, this is not Google. You’re not out there trying to ask, you know, weird mind game questions. Ask straightforward questions. I, I mean, ’cause the other thing Gini Dietrich: if you were a tree, what kind of tree would you be? Chip Griffin: Yeah, I mean, in addition to the inappropriate questions, you just get these dumb ones, right? Where someone, someone read an article and they’re like, oh, you learn so much if you ask, what kind of tree would you be? Really, you just look crazy as an interviewer. Gini Dietrich: Yeah. Chip Griffin: You’ll look like you’ve lost your mind. Gini Dietrich: Yeah. Chip Griffin: Just don’t do it. Have a real conversation. Treat them like a professional. Treat them with respect. Treat them like you would a prospect. Don’t sit there and, and try to play gotcha games. It’s not a quiz show. It’s not. If you want to go on a quiz show and, and you wanna run your own quiz show, fine. Do that. Your interview subjects, that’s not what it’s for. Don’t ask them in Google Analytics, where do you go to do this? Come on, seriously, just knock it off. Gini Dietrich: That’s funny. Chip Griffin: And if you’re gonna, if you’re gonna try to apply tests to people, you gotta pay them. Gini Dietrich: I totally 100% agree with that. Chip Griffin: But you can’t, Gini Dietrich: yes. Chip Griffin: You can’t say, I need you to write a plan for me. Gini Dietrich: No. Chip Griffin: Or write a press release or something like that. Mm-hmm. Mm-hmm. Particularly if it’s for an actual client you have Correct. And you might actually use it. That’s just wrong. That’s, and I see that way too often. Gini Dietrich: Yeah. Chip Griffin: Where someone says, well, I need to evaluate you. I need you to, to do this. On the technical side, I’ve seen people ask to be written to write all sorts of code. Why? Gini Dietrich: Bad idea. I, you know what, actually Reddit is full of, of those like, so I’m interviewing for this job and they asked me to put together a 12 month plan complete with deck and strategy and blah, blah, blah. Is that normal? And I’m always like, no? Chip Griffin: No, Gini Dietrich: don’t do it. I understand the hiring market is tough right now, but no. Chip Griffin: It’s just bizarre. I mean, honestly, I, I would be suspicious of anybody who could put together that kind of a plan based on, you know, 10 minutes of conversation. Gini Dietrich: Right, right, right. Chip Griffin: I mean, and that’s the other thing. You have to be realistic about what kinds of answers you can get from people in these short windows of time. And so it really is… it’s not necessarily about whether you like them, but it’s, it’s trying to get to understand how they think, how they approach things. You can get those big picture senses off of these conversations, but the, the more granular you get with your question, the less likely it is to be a reliable indicator. Gini Dietrich: Yeah. Chip Griffin: And, and you need to, to again, treat it like a real conversation. So to the extent you have interview guides. Please use them. Just look through them and, and use it as, as a, a general format for the questions you might ask. Please do not do as, as. When I used to advise members of Congress and I prepared questions for them for hearings. Some of them would sit there and ask question one, question two, question three. They wouldn’t even listen to what the, the answer was from the witness at the hearing. They wouldn’t listen to what their colleagues had asked. So I, there were any number of situations where a member would read my question. The member previous to them had asked the exact same question, but they weren’t bothering to listen. Or they asked question one, and they move immediately to question number two, even though the person actually answered question number two as part of their response to question number one. Use your brain. Have a meaningful conversation. Do not walk through your, these are the 10 questions I always ask on interviews and just march through them Gini Dietrich: right Chip Griffin: in forced order. That doesn’t make any sense. You, you need to, to have a real meaningful conversation with someone if you wanna evaluate them properly. Gini Dietrich: Yeah. You’re gonna be working with this person eight hours a day. You should have a real meaningful conversation with them. This, that’s ludicrous. Chip Griffin: Alright, so you, so we’ve, we’ve figured out what we need. We’ve done the interviews. So now how do we pick, we, you know, we’ve got, I mean, let’s say we’ve got a couple of finalists. They’re both in our view, viable finalists. They’re, they’re, they both could do the job. What do you weigh most heavily when you’re evaluating one versus the other? How, how do you make that difficult decision? Gini Dietrich: I’m the wrong person to ask that question ’cause it is based on whether or not I like you and that’s probably not the right response. Chip Griffin: I mean the, there has to be an element of that, particularly in a small agency. Right. You know, you Yeah. If you just, if if you, if you don’t get the right vibe off of someone and you’re like, ah, this just doesn’t… listen to yourself. Gini Dietrich: Yeah. Chip Griffin: Right. If, if you don’t enjoy having the conversations with that person during the interview process, Gini Dietrich: it’s not gonna get better. Chip Griffin: And maybe you say, well, but they’re, they have all the skills. They have all the connections. They know what they’re doing. Oh, it’d make my life so easy. Listen to yourself there. And that doesn’t mean that you have to have that, you know, you need to hire people that you want to go out and have a beer with after work or something like that. But, you know, you’ve gotta feel like, I could talk to this person Gini Dietrich: Yeah. Chip Griffin: An hour or two a day and I, I wouldn’t lose my mind. Gini Dietrich: Yeah. Chip Griffin: Don’t ever say they’ve got so much talent. I’m gonna ignore that. Gini Dietrich: Yeah. Never, because I, the way I think about it is, and the same thing with clients, I would say it will, it gets to the point that I’m gonna end up canceling meetings with this person or with this client. If the answer is yes, then it’s not the right fit. Chip Griffin: Yeah. I mean, and, and the flip side is true too. Going to your point very early in this conversation, if you, if you are enjoying your conversation with that person, don’t overlook the fact that they don’t actually have the skills Yeah. That match up. Mm-hmm. Or, you know, they are under, it will bite you, underqualified or overqualified for the role. They still need to be a fit for the role. No matter how much you enjoy uhhuh your conversations with them or how smart you think they are, Uhhuh, that they may be a good fit for your organization at some point in some role, but it may not be the one you’re hiring for now. Mm-hmm. So make sure that you’re clear with yourself and don’t talk yourself into something. I, I see this a lot where people will get through the hiring process and they find someone that they really like and they’re like, well, they’re not really a fit for this role, but I could see them doing this or that. It’s okay to be flexible, but make sure that whatever this or that is, is really something you need. And you’re not talking yourself into an additional expenditure or putting yourself in a position where, yes, you’ve got that person, but now you still have to hire for this other role. You, you may make things more difficult for yourself in that. So make sure that you’re always going back to what did you say you needed? And if we’re deviating from that, why? And is it, is it a sound business case for making that decision? Gini Dietrich: Yeah, absolutely. Learn from me. Don’t make those mistakes. It costs a lot of time, a lot of money, and a lot of angst. It burns, some bridges. Learn from me. Chip Griffin: And, and also throughout the interview process, and I think we’ve talked about this on the, the show in the past before start thinking about those interview conversations, the hiring conversation where you’re making the offer. Think about all of those as part of the onboarding process. Because it really is a seamless transition or should be a seamless transition into the onboarding and ultimately retention. I mean, when, when we talk about retaining employees, it goes back to how the interviews went. Absolutely. The questions you asked, the way you handled yourself, all of that impacts things that will happen 6, 12, 18 months down the road or even more. Yeah. And so you need to be mindful of that and thinking about how would this person perceive the questions we ask, the process we follow, are we frankly canceling a lot of times on them during the interview process. You need to treat them with respect, if you want to be treated with respect, if you want to build a lasting relationship. So think about all of that at every step of the hiring process, from that first interview, to the last interview, to the offer, et cetera. Gini Dietrich: Absolutely, yes. It’s very, very, very important for you to be organized and prepared. Hire slowly. Those will be the things that save you from a hiring perspective. And like I said, learn from me and don’t always hire just people you like. Chip Griffin: There you go. But don’t hire people you dislike either. Gini Dietrich: So well, sure. But they also have to have the skills to do a good job. Chip Griffin: All right, well I guess with that, we’ll let you keep your job for now, so Gini Dietrich: Well thanks. Thanks. I appreciate it. Chip Griffin: On that note, we will draw this episode to a close. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich, Chip Griffin: and it depends.

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the difference between chaos and efficiency.  YOU WILL LEARN:  Why a great website is more than just design and copy—it's about the systems working behind the scenes.  The role a CRM plays in automating client inquiries, proposals, contracts, and payments.  Why integrating email marketing with your website helps build and nurture relationships with potential clients.  How tracking tools like Google Analytics and Hotjar provide actionable insights into your website's performance.  How Zapier ties everything together by automating processes and connecting your favorite tools.  No matter how great your website looks, the systems supporting it are what really make it function like a business tool. Tune in to get ideas for making your website your biggest and most impactful business asset.

Today I'm joined by Jim Keffer, CEO of Keffer Auto Group. We break down his radical 10-year buyout model, why he hunts “unicorn” operators instead of centralizing, and how underperforming rooftops become high-ROI assets. Jim also explains the math behind buying broken stores, the traits that separate true owner-operators, and the coming shakeups he sees from Carvana, CarMax, and digital retailing. It's a candid, transparent look at a model most dealers never get to see up close. This episode is brought to you by: 1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ Lotlinx.com/LotGPT 2. vAuto - The average car sits 45 days before getting shipped to another store — hoping it'll sell faster somewhere else. But guess what? Once it lands there, it usually sits another 30 days. On paper, that looks fine. In reality, that car's been tying up capital for 75 days — bleeding margin the whole time. The fix? Get the car to the right store on day one — or move it before the clock runs out. Because every day you wait, you're losing gross you'll never get back. Check out vAuto's new guide on centralized inventory management @ ⁠https://www.vauto.com⁠⁠⁠⁠ 3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com/ to learn more. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:08 Biggest challenge in the car business? 00:52 How does the decentralized model work? 03:41 What is the buyout model? 07:08 How to find the right operators? 32:48 How does goodwill depreciation work? 33:15 How to identify and hire talent? 34:01 Biggest used car sales challenge? 37:45 Balancing sales efficiency with customer experience? 58:18 Future of car dealerships? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want homeowners to find you on sites they already trust—and choose you faster? We pull back the curtain on a marketing system built for design and remodeling businesses, where credible PR, a sharp website, and practical SEO work together to lift authority and generate better leads. Miriam lays out a step‑by‑step approach to fast media wins using HARO, SOS, and Qwoted, then shows how to pitch editors for regional features that actually drive local projects. She explains when a press release is newsworthy, how to craft it, and why newswires now matter as AI search leans on brand credibility.From there, Jason builds the digital backbone: your website as the hub, brand consistency across pages, and portfolio updates that attract the right clients. We dive into Google Business Profile tactics that behave like social—weekly posts, Q&A, photos—and share the 90‑day path to measurable visibility. We install Google Analytics and Search Console, then translate the data into clear answers: which channels work, where visitors come from, and what content sparks inquiries. Along the way, we touch email strategy, social support from specialists, and paid ads that avoid common money traps.Across the conversation, the theme is focus over frenzy. Pick three to five moves, ship them well, and stack proof of authority in places your clients already read. With weekly coaching, guest experts, and a nimble curriculum, you'll have guidance to personalize your plan and scale what works. Ready to turn mentions into momentum and clicks into consults? Subscribe, share this with a colleague who needs a marketing reset, and join our newsletter or masterclass at designerdiscussions.com. Your next best project might be one credible feature away.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-154-Marketing-Makeover-MasterclassTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This week, we're plugging into the mainframe to explore how the tech revolution has fundamentally reshaped the comic book industry—from the way we read and create to the very stories we tell. The "Tech Era" isn't just coming; it's here, and it's changing everything.Join Our Patreon: http://patreon.com/vvclifeGrab Some Gear: http://vvcmerch.comGeneral Talk:“Be honest — if AI could perfectly draw your ideas exactly how you picture them, would you use it? Or would that feel like cheating?”(The lead in to our main topic later)The Precious: JS-1: https://amzn.to/4nROHrqFame: https://www.kickstarter.com/projects/cameraintelligence/caira-worlds-first-ai-native-mirrorless-cameraJaelyn: https://amzn.to/3X0ia7USloan: https://amzn.to/4r43mTeCommercial #1Guest: TJ Sterling & Ade Heru: https://www.kickstarter.com/projects/tjsterling/musa-lion-of-maliMUSA: LION OF MALI - A 120 PAGE HISTORICAL EPIC FANTASY! (Kickstarter Campaign) Riddle Me this: Commercial: #2Games:Next Soul PleaseZeverlandIrene The Window Main Topic:  Drawn to the Future: Comic Books in the Tech EraWhat tools every comic artist should try in 2025Sketchpad    https://help.sketchbook.com/docsApple Pencil   https://a.co/d/2MPVk93How tech can help indie creators publish and market their comicsCanva (graphic design & social media visuals) Mailchimp (email marketing/newsletter)Hootsuite or Buffer (social media scheduling + analytics) — Manage posts, schedule ahead, and keep up with engagement.Notion or Trello (project-/content-planning) — Organize your campaign, coordinate art + promos + timelines without cost.Google Analytics (tracking performance) Kickstarter or Patreon (platforms to fund + engage audience) Does AI threaten or empower comic book artists?Faster Creative Workflow but Copyright & Artistic Integrity RisksAccessible Inspiration & Collaboration but Job Displacement & DevaluationNews: The use of the word “Black”Bringing Back VinePlaystation ShutdownFlying CarThe science of witch craft?Stephen King UniverseMeta will read emailsFuture debit cardSteam HardwareHumanoid robotGoogle Text booksAutonimous racing league.Instagram:  http://instagram.com/blacknerdpodcast  facebook:   http://facebook.com/blacknerdpodcastReddit: https://www.reddit.com/r/blacknerdgang/s/uftLsO0Ad9website: http://blacknerdpodcast.comhttp://twitter.com/vvcradio   http://instagram.com/js1thasupplier  http://instagram.com/fameplanbhttp://instagram.com/jaelynaleisehttp://instagram.com/sloan_tempest

Local SEO can feel overwhelming but the right tools make everything easier. In this episode, we walk through the five essential tools every local business should be using to improve visibility, understand customer behavior, and turn more website visitors into real leads.You will learn how Google Business Profile Manager keeps your information accurate, how Search Console reveals what Google thinks about your site, and how Microsoft Clarity shows where visitors get stuck. We also cover why Local Viking helps you monitor visibility, and how Google Analytics gives you data on what is driving customers.If you want a simple way to strengthen your local presence and make smarter marketing decisions, this episode gives you the toolkit to get started.About Adam Duran, Local SEO Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

As AI changes how people search, marketers face a new challenge: getting their brand seen in AI-generated results. Learn how SEO expert Jason Khoo says you can appear in ChatGPT, Perplexity, Google's AI Overviews, and more. In this episode Wendy Covey and Jason Koo, founder and CEO of  SEO agency Zupo, discuss the evolving landscape of SEO in the age of AI especially as more searchers turn to AI platforms for their answers, how can marketers ensure their brands appear across AI Overviews, ChatGPT results, Perplexity results, and beyond?Wendy and Jason emphasize that the fundamentals of PR and traditional SEO remain the foundation for success in AI visibility. Getting featured in trusted publications and earning backlinks from those sources continue to be essential strategies.They also discuss users and their changing search behaviors. Are more users going straight to ChatGPT for their searches? Are they starting with Perplexity and then completing a secondary search on Google? As these habits evolve, marketing attribution becomes more complex. How do these changes affect referral, organic, and direct traffic attribution?Currently, there's no perfect way to measure AI-driven traffic and visibility. Jason shared that his team uses PEECAI to track AI visibility, while platforms like HubSpot are developing their own AI measurement tools. Even without a universal metric, understanding how your content performs in AI results is becoming a crucial part of marketing analytics.But one of the most important questions on marketers' minds is how to rank on AI. Jason walked us through his top three strategies:Appear on the first page of Google's Search Engine Results Page Research shows a strong correlation between ranking on Google's first page and appearing in AI-generated answers. Jason cited several studies, including a ChatOptic report that found a 67% overlap between top-ranking pages and AI answers. A Seer Interactive study found that Google organic keywords were the top correlating factor for appearing in AI answers. In other words, if you rank well for specific keywords, you have a better chance of appearing in AI answers for those topics.Appear in listicles Jason also highlighted that brands featured in listicles like “Top 10” articles on review or ranking sites are more likely to appear in AI results. However, he cautioned that only high-quality listicles (those ranking on the first page of Google) are effective. Creating your own “Top 10” list and ranking yourself at the top can appear disingenuous, so aim to earn placement organically.Answer topics from AI's "Query Fan Out" Jason explains that when LLMs try to answer questions, they will often seek answers to related questions simultaneously in order to be able to serve a more in depth answer. If your brand has the best answers for the primary question of an AI user AND the answers to the related questions, you're more likely to appear in the AI answer.  How do you know this list of questions in an AI's "query fan out"? Most AI tools will not tell you even if you ask, but Perplexity does! Run through some questions with Perplexity and ask it what it's related questions are - now you have a roadmap to all the related topics that align with AI's logic. The "Query Fan Out" strategy is likely to evolve over time but this is great tactic to know.     So, where should you begin? The first step is to measure. Get familiar with how AI traffic is being tracked in your analytics tools, whether that's Google Analytics, HubSpot, or another platform. From there, examine how much traffic is coming from AI-driven so

Today I'm joined by Fred Emich IV, Partner at Emich Automotive. We cover how Emich Automotive became the #1 EV retailer for Kia, the challenges Fred's faced as Chairman of VW's National Dealer Council, and the evolving threat Scout poses to VW dealers — plus much more. This episode is brought to you by: 1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ Lotlinx.com/LotGPT 2. CDK Global - Managing inventory doesn't have to be a grind. Backed by over 50 years of CDK know-how and powered by next-gen AI tools, you'll price with confidence, merchandise like a pro, and move cars off the lot faster — all while boosting your bottom line. Learn more about the CDK Vehicle Inventory Suite @ https://www.cdkglobal.com/cdk-vehicle-inventory-suite 3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com to learn more. Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:37 How did racing shape Fred's career? 02:51 Entering the family car business how? 05:40 Biggest triumph and challenge in auto? 09:57 Strategy for dominating the EV market? 17:34 Future vision for Volkswagen leadership? 20:39 Key industry challenge with Volkswagen? 22:26 Direct-to-consumer: threat or opportunity? 24:28 How has Tesla impacted the industry? 35:30 How does community shape future vision? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions. Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family. KEY TAKEAWAYS: Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly. Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products. Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results. The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth. Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone. The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions. Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early. Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

Data is the new competitive edge.Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online.They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.In This Episode, We Cover:✅ How GA4 changes data tracking for every online business✅ The truth about AI-driven analytics and automated insights✅ Why clean data matters more than ever in 2025✅ How to identify your most profitable customers using web data✅ The death of hyper-targeting and what's replacing it✅ The rise of modeled data and how it impacts marketing accuracy✅ What globalization means for digital teams and collaboration

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, including the SAINT model, that help you move from basic analysis to crucial, actionable decisions. You will gain strategies for anticipating executive questions and delivering a clear, consistent narrative throughout your entire report. You will explore innovative ways to use artificial intelligence as a thought partner to refine your analysis and structure perfect reports. Stop wasting time and start creating reports that generate real business results. Watch now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-how-to-create-effective-reporting.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, it’s almost redundant at this point to say it’s reporting season, but as we hit quarterly ends, yearly ends, things like that, people become reflective and say, “Hey, let’s do some reports.” One of the problems that we see the most with reporting—and I was guilty of this for the majority of my career, particularly the first half—is when you’re not confident about your reporting skills, what do you do? You back the truck up and you pour data all over somebody’s desk and you hope that it overwhelms them so that they don’t ask you any questions, which is the worst possible way to do reporting. So, Katie, as a senior executive, as a leader, when someone delivers reporting to you, what do you get and what do you want to get? Katie Robbert – 00:51 Well, I would start to say reports, like the ones that you were generating, hate to see me coming. Because guess what I do, Chris, I ask a bazillion questions, starting with so what? And I think that’s really the key. As the CEO of Trust Insights, I need a report that tells me exactly what the insights and actions are so that I can do those things. And that is a user story. A user story is a simple three-part sentence: As a Persona, I want so that. If someone is giving me a report and they haven’t asked me for a user story, that’s probably step one. So, Chris, if I say, “All right, if you can pull the monthly metrics, Chris, and put it into a report, I would appreciate it.” Katie Robbert – 01:47 If I haven’t given you a user story, you need to ask me what it is, because that’s the “so what?” Why are we doing this in the first place? We have no shortage of data points. We have no shortage of information about what happened, maybe even why it happened. And that’s a problem because it doesn’t tell a story. What happens is, if you just give me all of that data back, I don’t know what to do with it. And that’s on me, and that’s on you. And so, together, one of us needs to make sure there is a user story. Ideally, I would be providing it, but if I don’t provide it, your first step is to ask for it. That is Step zero. What is the user story? Why am I pulling this report in the first place? Katie Robbert – 02:33 What is it that you, the stakeholder, expect to get out of this report? What is it you need to do with this information? That is Step zero, before you even start looking at data. Christopher S. Penn – 02:44 I love user stories, and I love them, A, for the simplicity, but B, because of that warm and comforting feeling of having covered your ass. Because if I ask you for a user story and you give me one, I build a report for that. Then you come back and say, “But this is this.” Katie Robbert – 03:03 This. Christopher S. Penn – 03:03 I’m like, “You signed off on the user. You gave me the user story, you signed off on the user story. And what you’re asking for is not in the user story.” So I think we need to recalibrate and have you give me maybe some new user stories so you can get what you want. I’m not going to tell you to go F off—not my face. But I’m also going to push back and say, “This wasn’t in the user story.” Because the reason I love user stories is because they’re the simplest but most effective form of requirements gathering. Katie Robbert – 03:36 I would agree with that. When I was a product manager, user stories saved my sanity because my job was to get all of my stakeholders aligned on a single idea. And I’ve told this before, I’d literally go to their office and camp out and get a physical signature on a piece of paper saying, “Yes, this is exactly what you’re agreeing to.” Then, when we would sit in the meeting and the development team or the design team would present the thing, the second somebody would be like, “Well, wait,” I would just hold up the piece of paper and point to their signature. It’s such an effective way to get things done. Katie Robbert – 04:23 Because what happens if you don’t have a user story to start, or any kind of requirements to start, when you’re doing reporting is exactly what you’re talking about. You end up with spreadsheets of data that doesn’t really mean anything. You end up with 60-slide PowerPoint reports with all of these visuals, and every single slide has at least four or five charts on it and some kind of a label. But there’s no story. There’s no, “Why am I looking at this?” When I think about reporting, the very first thing I want to see is—and I would say even go ahead and do this, this is sort of the pro tip— Katie Robbert – 05:00 Whatever the user story was that I gave you, put that right at the top of the report so that when I look at it, I go, “Oh, that’s what I was looking for. Great.” Because chances are, the second you walk away, I’ve already forgotten the conversation—not because it’s not important, but because a million other things have crept up. Now, when you come back to me and say, “This is what I’m delivering,” this is what I need to be reminded of. A lot of stakeholders, people in general, we’re all forgetful. Over-communicate what it is that we’re doing here in the first place. And no one’s going to be mad at that. It’s like, “Oh, now I don’t have to ask questions.” The second thing I look for is sort of that big “So what?” Katie Robbert – 05:45 We call it an executive summary. You can call it the big takeaway, whatever it is. At the very top of the report, I personally look for, “What is the big thing I need to know?” Is everything great? That’s all I need to know. Is everything terrible? I definitely need to know that. Do I need to take six big actions? Great, let me know that. Or, it’s all business as usual. Just give me the 30-second, “Here are the three bullet points that you need to know.” If you have no other time to read this report, that should be the summary at the top. I am going to, even if it’s not right then, dig into the rest of the report. But I may only in that moment be able to look at the summary. Katie Robbert – 06:33 When I see these big slide decks that people present to their executive team or to their board or to whoever they report to, it’s such a missed opportunity to not have the key takeaways right there up front. If you’re asking someone to scroll, scroll, get through it—it’s all the way at the end—they’re not going to do it, and they’re going to start picking apart everything. Even if you’ve done the work to say, “But I already summarized all of that,” it’s not right there in front of them. Do yourself a favor. Whatever it is the person you’re presenting this to needs to know, put it right in front of their face immediately. Christopher S. Penn – 07:13 Back in the day, we came up with a framework called the SAINT framework, which stands for Summary, Analysis, Insights, Next Steps, Timeline. Where I’ve seen that go wrong is people try to do too much in the summary. From Analysis, Insights, Next Steps, and Timelines, there should be one to three bullets from each that become the summary. Katie Robbert – 07:34 And that’s it? Christopher S. Penn – 07:35 Yeah, that’s it. In terms of percentages, what we generally recommend to people is that Analysis should be 10% to 15% of the report. What happened? Data Insights should be 10% to 15% of the report. Why did those things happen? We did this, and this is what happened. Or this external factor occurred, and this has happened. The remaining 50% to 60% of the report should be equally split between Next Steps—what are you going to do about it?—and Timeline—when are you going to do it? Those next steps and timeline become the decisions that you need the stakeholder to make and when they need to do it so that you get done what you need to get done. Christopher S. Penn – 08:23 That’s the part we call the three “What’s”: What happened? So what? Now what? As you progress through any measurement framework, any reporting framework, the more time you spend on “Now what,” the better a stakeholder is likely to like the report. You should absolutely, if the stakeholder wants it, provide the appendix of the data itself if they want to pour through it. But at the highest level, it should be, “Hey Katie, our website traffic was down 15% last month. The reason for it was because it was a shorter month, a lot of holidays. What we need to do is we need to spin up a small paid campaign, $500 for the next month, to boost traffic back to our key pages. I need a decision from you by October 31st. Go, no go.” Christopher S. Penn – 09:18 And that would be the short summary because that fulfills your user story of, “As a CEO, I need to know what’s going on in marketing so that I can forecast and plan for the future.” Katie Robbert – 09:31 Yep. I would say the other thing that people get wrong is trying to do too much in one report. We talk about this when we talk about dashboard development or any kind of storytelling with data. If I give you three user stories, for example, what I don’t want to see is you trying to cram everything into one report to fulfill every single user story. That’s confusing. There is nothing wrong with—because you already have all the data anyway—just giving me three different stories that fulfill the question that I’m asking. You might be like, “Well, I’m only supposed to do one monthly report. Now you’re asking me to do three monthly reports.” No, I’m not. I’m asking you to take a look at the data and answer each individual question, which you should be doing anyway. Katie Robbert – 10:29 This is the thing that drives me nuts: the lack of consistency from top to bottom. If you think of where a report starts and where it ends, I’m the person who looks at the ending and goes back through and says, “Was there a consistent thread? Am I still looking at the same information at the end that I started with at the beginning?” If you’re telling me actions about my email marketing, but you started with data about my web traffic, my eyebrows are up and I’m like, “I don’t get how we got from A to B.” That’s a big thing that I personally look for—that consistent thread throughout the entire report. If you’re giving me data on web traffic, I then expect the next steps to be about web traffic, not about a different channel. Katie Robbert – 11:20 If you have things you need to tell me about the email marketing data, start with that, because I’m going to be looking for, “Why are we talking about email marketing when our social media was where you started?” That drives me nuts to no end because then it actually puts more work on me and you: “Okay, let’s backtrack, let’s do this over again. Let’s figure out the big thing.” What I was always taught as the person executing the reports is: anticipate the questions, get to know your stakeholder. Anyone who works for me knows me, they know I’m going to ask a million questions. So one of the expectations I have of someone doing a task that I’ve delegated is know that I’m going to ask a million questions about it. Katie Robbert – 12:21 I really want you to examine and think through, “What questions would Katie ask? How do I get her off my back? How do I get her to stop being a pain in the butt and ask me a million questions?” And you’re laughing, Chris, but it’s an effective way to think through a full, well-rounded approach to any kind of a deliverable. This is what we talk about when we talk about gathering business requirements. Have you thought of what happens if we don’t do it? Have you thought of the risks? Having that full set of requirements and questions answered saves you so much time in the execution. It’s very much the same thing. Katie Robbert – 13:01 If I’m delivering something to you, Chris, the way that I’m thinking about it is, “What’s the first question Chris is going to ask me about this? Okay, can I answer that? Great. What’s the second question Chris is going to ask me about this?” And I keep going until I’m out of questions. It occurs to me that you can use generative AI to do this exercise. One of the things, Chris, that you teach in prompt engineering is the magic trick is to have the system ask you one question at a time until it has everything it needs. If you have the time and the luxury to build a synthetic version of your stakeholder, you can do that same thing. Katie Robbert – 13:48 Put together your report, give it the user story, and say, “Ask me one question at a time until there are no questions left to ask.” Christopher S. Penn – 13:57 Exactly. And if you want a scratch way to do that, one of the fastest ways is for you to take past emails or past conference call or Zoom meeting transcripts or your stakeholder’s LinkedIn profile, put that all into a single system—a GPT, a GEM, a Claude project, whatever you want to do—and say, “Behave as the stakeholder, understand what’s important to them, and then ask me one question at a time about my report until there are no questions left.” It’s super valuable, very easy way to do it. I want to go back to the thing about dashboarding and reporting because I wanted to show this. For those who are just listening, this is the cockpit of the Airbus A220, which is a popular aircraft. Christopher S. Penn – 14:42 One of the things you’ll notice: at first it looks very overwhelming, but one of the things you’ll notice is that every screen here serves one function. The altitude and course screen on the far left serves just to tell the pilot where they’re going and where the plane is right now. The navigation screen shows you where the plane is and what’s nearby. Even the controls—when you look at the controls, every lever is a different shape so that you can feel what lever your hand is on. A lot of thought has gone into this to put only the essential things that a pilot needs to get their job done. There is nothing extraneous, there is nothing wasted. Christopher S. Penn – 15:30 Because any amount of waste, any amount of confusion in a very high-stakes situation, can literally result in everyone dying. From this, we could take lessons for our reporting to say, “Does this report serve a single user story and does it do that well? Is it focused on that?” Going back to what you’re saying earlier, if there are multiple user stories, there should be multiple reports, because you can’t make everything be everything to everyone. You could not put every function on this plane in one screen. You will die! You’ll fly straight into a mountain because you’re like, “Where’s my position? What’s my GPS? Where’s the nearby? Holy crap.” By the time you figure out what’s on the screen, you’ve run into a mountain. Christopher S. Penn – 16:13 That design lesson—it really is information architecture—and design is the heart and soul of good reporting. Now, here’s the question: Why don’t we teach that? Katie Robbert – 16:27 Well, you and I teach that, but. Christopher S. Penn – 16:29 Well, yes, Trust Insights. I mean, for people who are, when you look at, for example, courses taught in business school, things we’ve both been through, that we’ve both enjoyed the lovely experience of going through a business program, a master’s degree. Katie Robbert – 16:44 Program, our own projects, all the good stuff. Christopher S. Penn – 16:47 Yeah, none of that was ever taught. Katie Robbert – 16:49 I’m speculating, but honestly, what I was about to speculate is contradictory, so that’s not helpful. No, because I was going to say, because it’s taught from the perspective of the user, the person executing it, but that would argue that, okay, that’s what they should be teaching is how to put together that kind of reporting. I actually don’t remember any kind of course or any kind of discussion about putting together some kind of data storytelling, because that’s really what we’re talking about—telling a story with the data. In business school, you get a lot of, “Here are 12 case studies about global companies and why they either succeeded or failed.” But there’s nothing about the day-to-day in terms of how they actually got to where they are. Katie Robbert – 17:54 It’s, “Henry Ford was this guy who made decisions,” or “Here’s how Wells Fargo,” or “Here’s how an international clothing company, Zara, made all their money.” That’s all really helpful to know from a big picture standpoint. I feel like a lot of what’s taught in business school is big picture unless you take stats. But stats also doesn’t teach you how to do data storytelling; it just teaches you how to analyze the data. So I actually think that it’s just a big missing component because we don’t really think about it. We think that, “Oh, it’s just a marketing function.” And even in marketing classes, you don’t really get to the data storytelling part. You get to more case studies on Facebook or “Here’s how to set up something in Google Ads.” Katie Robbert – 18:46 But then it doesn’t really tell you what to do with the data afterwards. So it’s a huge missed opportunity. I think it’s just not taught in general. I could be mistaken. It’s been a hot second since I was in business school, but my assumption is that it’s not seen as an essential part of the degree. And yet, when you get into the real world, if you can’t tell a story with the data, then you’re at a disadvantage. If you’re asking me personally as a CEO, I am open to thoughts, I’m open to ideas, I’m open to opinions. I am not open to you winging it. I’m not open to vibes. I’m not open to, “Let me just experiment in a production environment.” I’m not open to any of that. Katie Robbert – 19:36 I am open to something where you’ve done the research and you said, “I had this thought, here’s the data that backs it up, and here’s the plan moving forward.” You can use the SAINT framework for a proposal for a new idea. You can use a SAINT framework for a business plan or a business case to say, “I think we should do something different.” I’m always going to look for the data that supports your opinions. Christopher S. Penn – 20:05 Reporting is kind of a horizontal function in that it spans every department. Finance has to do reporting, and sometimes they have regulatory reasons that reporting must be in this format to be compliant with the law. HR, sales, operations—everybody has reporting. I think it’s one of those cases, like the tragedy of the commons. I don’t know if that’s the right analogy or not, but because everybody has to do it, nobody teaches it. Everybody assumes, “Oh well, that’s somebody else’s job to do that.” As a result, you end up with hot salad when it comes to the quality of reports you get. Christopher S. Penn – 20:45 When we worked at the PR agency together, the teams would put together 84-page slide decks of “Here’s what we did,” and it was never connected to results; it was never connected to stakeholders’ user stories. To your point, the simplest thing that you could do as a business professional today is to take that user story from your stakeholder and put it into generative AI with your raw data. Use Google Colab—that would be a great choice—and say, “Here’s my stakeholder’s user story of all this data. Help me understand what data is directly connected to my user story, what data is not, what data is missing that I should have, and what data is unnecessary that I can just ignore.” Christopher S. Penn – 21:34 Then, help me plan out a dashboard of the top three things that I need my stakeholder to pay attention to. That’s where you use SAINT, putting the SAINT framework as a literal knowledge block that you drop right into the chat and say, “Help me write a SAINT framework report based on this data and my user’s user story.” I guarantee if you do that, you will take your stakeholder from mildly happy to deliriously happy in one report because they’ll look at it and go, “You understand what I need to do my job.” Katie Robbert – 22:12 I would say you don’t even have to use Google Colab for something like that, especially if you’re not even really sure where to start. Chris, you’re talking about a thorough understanding of what all of the data means. If you want to even take a step back and say, “This is my stakeholder’s user story. These are the platforms that I have to work with. Can I satisfy this user story with the data that I think I have access to? What should I use? What metrics would answer this question? What am I missing?” You can do the same exercise but just keep it a little bit more high level and be like, “I have Google Analytics 4, I have HubSpot, I have Mautic. Can I answer the question being asked?” And the answer might be no. Katie Robbert – 23:03 If the generative AI says no, you can’t answer the question being asked, make sure it tells you what you need to answer that question so that you can go back to your stakeholder. Be like, “This was your user story. This is what you wanted to know. I don’t have that information. Can you get it for me? Can you help me get it? What do we need to do? Or can you adjust your expectations?” Which is probably not the way to say it to a stakeholder because they never really enjoy that. We always like to think that we know best and we know everything and that we’re never wrong, which is true 99% of the time. Christopher S. Penn – 23:41 So, to recap, use user stories, please, to get validation of your reporting requirements first. Then use any good data storytelling framework, including the SAINT framework, including the 5 Ps—use whatever you’ve got for frameworks—and use generative AI as a thought partner to say, “Can I understand what’s good, what’s bad, what’s missing, and what’s unnecessary from my data to tell the story to my stakeholder?” If you got some thoughts about how you do reporting or how you could be doing reporting better, pop by our free Slack Group. Go to Trust Insights.AI/analyticsformarketers, where you and over 4,500 marketers are asking and answering each other’s questions every single day. Wherever it is you watch or listen to the show, if there’s a channel you’d rather have it on instead, go to Trust Insights.AI/TIPodcast. Christopher S. Penn – 24:26 You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Katie Robbert – 24:38 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology (MarTech) selection and implementation, and high-level strategic consulting. Katie Robbert – 25:42 This includes emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, Dall E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members, such as a CMO or Data Scientist, to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In Ear Insights podcast, the Inbox Insights newsletter, the So What Live Stream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at exploring and explaining complex concepts clearly through compelling narratives and visualizations. Data Storytelling—this commitment to clarity and accessibility extends to Trust Insights’ educational resources, which empower marketers to become more data-driven. Katie Robbert – 26:48 Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Today I'm joined by Ivette Dominguez Drawe, Dealer/Owner of Alpine Automotive Group. We unpack her incredible journey from the sales floor to building a thriving dealership empire — leading one of Colorado's top-performing teams and driving a group that now sells one in every three GM vehicles in the state. This episode is brought to you by: 1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ http://www.Lotlinx.com/LotGPT 2. vAuto - As the industry's premier provider of end-to-end inventory management solutions, vAuto gives every dealer—from a single point store to the largest groups—the data, insights and tools they need to maximize returns from the new and used vehicle inventory investments. Known for its game-changing inventory management innovations, vAuto provides AI-powered predictive data science to help dealers see their future and consistently make the right, ROI-minded decisions with every vehicle they appraise, acquire, price and retail. Visit @ https://www.vauto.com⁠ 3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That's where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:07 Why start a dealership in 2005? 01:56 Key to a successful husband-wife team? 05:44 Secret to 20 years in business? 09:10 How does community involvement drive success? 14:49 Most creative marketing strategy used? 23:14 How to choose digital retailing partners? 27:19 What does a Retention Manager do? 30:07 Benefits of launching mobile service? 39:45 Why diversify into new business ventures? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free!   Watch this episode on YouTube!   On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting. Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

In your mind, you're doing all the right things in your marketing – you're posting consistently, sharing valuable content… But you're still not sure what's actually working.If you're honest, your marketing strategy is probably more “post and hope it works” than anything else.And this is the reality for more business owners than I'm sure would like to admit it – they're making marketing decisions based on gut feel instead of grounded data, and that's why they get stuck.But the dog's honest truth is marketing will feel a whole lot easier when you actually know what's working and what's not.And that's exactly what today's episode of the How I Do Content Podcast is all about – learning how to use data to make better marketing decisions so you can stop guessing and start creating content that actually converts.I'm joined by the brilliant Brooke Huckerby – founder of Penn & Lytics, Marketing Analytics Strategist, and self-confessed data translator for real-world marketing.With over a decade in digital marketing (eight of those years spent deep in analytics) she's the wizard who can turn messy data into clarity, confidence, and results.In this episode, Brooke and I dive into what it actually means to make smarter marketing decisions, how your data can show you exactly what your audience wants, and why numbers and creativity aren't enemies – they're the ultimate power couple when it comes to creating content that connects and converts.So if you're ready to take the guesswork out of your marketing and start making smarter, data-driven decisions – you're going to love this one.CONNECT WITH BROOKE HUCKERBYFollow Brooke on Instagram @pennlyticsWatch the Metrics that Matter Masterclass https://pennandlytics.com.au/resources/free-download-15-minute-mini-masterclass-metrics-that-matter/ Join the Waitlist for Smarter Marketing https://pennandlytics.com.au/smarter-marketing-starts-here-program Find out more https://pennandlytics.com.au/ WANT MORE?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEmarketing analytics for small business, how to use data in marketing, data-driven marketing strategy, how to track marketing performance, key marketing metrics to measure, content that converts, marketing channel mix, Google Analytics for beginners, Google Search Console tips, understanding website traffic, how to read marketing data, voice of customer research, using AI to analyse data, content optimisation strategy, how to find what content works, data-informed content creation, SEO vs social media traffic, marketing funnel metrics, small business marketing insights, how to make smarter marketing decisions,  data-driven content marketing, using analytics to improve sales, understanding audience behaviour, marketing data for creativesBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Most businesses track website traffic but miss the crucial detail: which companies are actually visiting. While one tool shows anonymous numbers, the other reveals specific organizations researching your products right now, creating opportunities your sales team can actually act on.Learn more at https://myinteragent.com/identity-resolution/ InterAgent, LLC City: Greenwood Village Address: 6833 South Dayton Street Website: https://myinteragent.com/ Phone: +1-720-330-4802 Email: hello@myinteragent.com

Javan Van Gronigen is the Co-Founder of Donately, a leading fundraising platform that has processed over $180M in donations for 1,400+ nonprofits. With 15+ years in digital marketing and social impact, he helped create accessible, transparent fundraising technology after his work on the global Kony 2012 campaign. Key Takeaways:Nonprofits thrive when they align marketing, storytelling, and data into a unified approach that strengthens both mission and message, especially when working with small teams and limited resources.Tools like Donately, Google Analytics, and AI empower nonprofits to personalize donor experiences, track engagement, and make informed decisions that drive sustainable growth.Establishing a steady rhythm—such as quarterly roadmaps—helps organizations stay consistent while leaving room to explore new ideas, platforms, and emerging technologies.Nonprofits that take risks, communicate openly, and lead with authenticity build stronger trust, greater visibility, and lasting donor relationships. “Act like for-profit businesses, take those risks. You will be rewarded for that if you're more bold and you go after being unique in that space.”“With AI...you just have the ability to audit and look through mounds of information far better than you used to. Understanding who your audience is, what's working, what's not, that's really critical.”“If you don't know where your donors are coming from, you don't know where to put your money.”   - Javan Van Gronigen Reach out to Javan Van Gronigen at:Website: http://www.donately.com/LinkedIn: https://www.linkedin.com/in/javanvangronigen/Facebook: https://www.facebook.com/wearedonatelyInstagram: https://www.instagram.com/donately_org/X: https://x.com/donately   Let's Work Together to Amplify Your Leadership + Influence1. Group Coaching for Nonprofit LeadersWant to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward. 2. Team Coaching + TrainingI work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you're growing fast or feeling stuck, we'll create more clarity, collaboration, and momentum—together. 3. Board Retreats + TrainingsYour board has big potential. I'll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.Get your free starter kit today at www.theinfluentialnonprofit.comConnect with Maryanne about her coaching programs:https://www.courageouscommunication.com/connect Book Maryanne to speak at your conference:https://www.courageouscommunication.com/nonprofit-keynote-speaker

Marketing doesn't have to be complicated, expensive, or exhausting. Thanks to today's tools, even a solopreneur can build consistent visibility, grow an audience, and connect withclients—all without a big team or big budget.In this episode of Divas, Diamonds & Dollars, we're tackling one of the most overwhelming areas for multipreneurs: marketing. Too often, business owners burn themselves out trying to “do all the things,” when the real key is consistency, visibility, and connection. Technology makes that possible—without draining your wallet or your energy.Consistency Rules: The truth is, showing up regularly isoften harder than the actual marketing work. Solopreneurs especially struggle to keep up. But consistency doesn't have to mean “more.” It's about showing up smarter. That's where scheduling, automation, and repurposing come in. Tools like Later, Buffer, or Hootsuite can automate your posts, while email platforms like Mailchimp or ConvertKit keep you connected with your audience. And one piece of content can become many—a blog becomes a newsletter, a LinkedIn post, even a Reel.Visibility Without the Overwhelm: You don't have to be everywhere, all the time. Instead, focus on becoming “a little bit famous” in your area of expertise. Branding tools like Canva Pro make it easy to stay on brand across platforms. Video editing apps like OpusClips, CapCut, or InShot help youtransform long-form content into short, high-impact clips. And with SEO helpers like Ubersuggest or Keywords Everywhere, you can ensure your posts and blogs are optimized with the words your audience is actually searching for.From Interest to Connection: Ultimately, marketing isn't just about being seen—it's about building relationships that last. That's where community-building tools come in. Use landing page builders like ConvertKit, Leadpages, or Carrd to capture leads. Explore CRMs like HubSpot or Zoho to nurture those leads with email follow-up and automations. And don't forget to measure your impact—analytics tools like Google Analytics or IG Insights help you double down on what's actually working.Summary: Marketing is only as complicated as we make it. Focus on three goals: consistency, visibility, and connection. Choose tools that simplify your process, amplify your voice, and help you build authentic relationships. You don't need a 10-person team—you just need the right tools, used well.Your Action Item: This week, choose one area of your marketing—social posts, email, or community-building—and test one tech tool that can simplify it. Track the results, refine your process, and celebrate the extra time you buy back.

While you watch anonymous sessions in Google Analytics, your competitors are identifying which companies visited their sites and reaching out first. IP tracking and CRM integration reveal the serious buyers already researching your solutions.Get started at https://myinteragent.com/identity-resolution/. InterAgent, LLC City: Greenwood Village Address: 6833 South Dayton Street Website: https://myinteragent.com/ Phone: +1-720-330-4802 Email: hello@myinteragent.com

In this episode, Adam chats with the creators of Independent Analytics, a WordPress plugin focusing on user-friendly, privacy-oriented website stats. They highlight its benefits over Google Analytics and upcoming features.

Are you struggling to make sense of your marketing data? GA4 could be the cause, but it doesn't have to be this difficult. In this episode of Sharkpreneur, Seth Greene interviews Joshua Lauer, Founder of Lauer Creations Inc., who shares his journey from musician to data guru and explains how he helps businesses simplify their data for more effective marketing. With a focus on fixing common GA4 headaches, Joshua reveals the steps every business should take to ensure their data is driving the right insights. Whether you're a seasoned marketer or just starting, this episode is packed with actionable tips for overcoming the complexities of Google Analytics and making your data work for you. Key Takeaways: → What is GA4, and why is it so different from its predecessor, Universal Analytics? → Common mistakes businesses make when setting up Google Analytics. → How to identify the real goal of your website and ensure your data aligns with it. → The key reports that every business should automate for better decision-making. → The step-by-step process for fixing GA4 setup issues and ensuring accurate reporting. Joshua Lauer is a seasoned marketing intelligence professional and the founder of Lauer Creations Inc., where he's helped over 100 businesses turn marketing confusion into data-driven clarity. With over 12 years of experience, he specializes in GA4 troubleshooting, digital analytics, and building strategic data warehouses for $20M+ revenue companies. In just two years, he's generated over $500K in consulting revenue by helping brands shift from scattered reporting to actionable insights. Joshua is known for making complex data simple—translating technical noise into powerful growth strategies. Connect With Joshua Lauer: LinkedIn https://www.linkedin.com/in/lauerjoshua/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Google is everywhere in our lives. It's reach into our data extends just as far.After investigating how much data Facebook had collected about him in his nearly 20 years with the platform, Lock and Code host David Ruiz had similar questions about the other Big Tech platforms in his life, and this time, he turned his attention to Google.Google dominates much of the modern web. It has a search engine that handles billions of requests a day. Its tracking and metrics service, Google Analytics, is embedded into reportedly 10s of millions of websites. Its Maps feature not only serves up directions around the world, it also tracks traffic patterns across countless streets, highways, and more. Its online services for email (Gmail), cloud storage (Google Drive), and office software (Google Docs, Sheets, and Slides) are household names. And it also runs the most popular web browser in the world, Google Chrome, and the most popular operating system in the world, Android.Today, on the Lock and Code podcast, Ruiz explains how he requested his data from Google and what he learned not only about the company, but about himself, in the process. That includes the 142,729 items in his Gmail inbox right now, along with the 8,079 searches he made, 3,050 related websites he visited, and 4,610 YouTube videos he watched in just the past 18 months. It also includes his late-night searches for worrying medical symptoms, his movements across the US as his IP address was recorded when logging into Google Maps, his emails, his photos, his notes, his old freelance work as a journalist, his outdated cover letters when he was unemployed, his teenage-year Google Chrome bookmarks, his flight and hotel searches, and even the searches he made within his own Gmail inbox and his Google Drive.After digging into the data for long enough, Ruiz came to a frightening conclusion: Google knows whatever the hell it wants about him, it just has to look.But Ruiz wasn't happy to let the company's access continue. So he has a plan.”I am taking steps to change that [access] so that the next time I ask, “What does Google know about me?” I can hopefully answer: A little bit less.”Tune in today.You can also find us on Apple Podcasts, Spotify, and whatever preferred podcast platform you use.For all our cybersecurity coverage, visit Malwarebytes Labs at malwarebytes.com/blog.Show notes and credits:Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Outro Music: “Good God” by Wowa (unminus.com)Listen up—Malwarebytes doesn't just talk cybersecurity, we provide it.Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being with our exclusive offer for Malwarebytes Premium for Lock and Code listeners.

Hate refreshing your Amazon rank only to feel stuck? We walk through a saner, smarter way to measure progress—one that puts you back in control of your author career. Instead of chasing daily sales blips, we focus on the data you can influence: podcast bookings, media hits, website traffic spikes, newsletter clicks, and the kind of social engagement that signals real interest. Along the way, we share how to build a simple marketing journal that captures what you did, when you did it, and what happened next, so you can repeat what works and ditch what doesn't.We also get honest about the myths that drain energy. Amazon rankings are noisy; follower counts can be hollow; daily review checks erode morale. The better path is tracking visibility and engagement that compounds: comments and shares over likes, replies and click‑throughs over opens alone, and local wins that build trust fast. We dive into practical ways to use Google Analytics to spot post‑placement traffic, test subject lines that drive action, and turn lead magnets and bonus content into measurable signals. Plus, Goodreads strategies and why targeted communities often outperform broad blasts.If you've ever asked, “Am I doing the right things?” this conversation offers a roadmap. Sales will come—on their schedule—not because of one big splash, but because your visibility stacked up over time. Want to shape future topics or get tailored advice? Text the word podcast to 888-402-8940 to subscribe and send your questions. If this helped, follow the show, share it with an author friend, and leave an honest review—we're pushing for 100 and cheering you on.Send us your feedback!

In this episode, Martha Dorris sits down with Marina Fox, former lead of GSA's Digital Analytics Program (DAP) and one of the 2025 Service to the Citizen® Award winners, to explore how data and persistence transformed how government understands, and improves, digital services.From her early career in data analytics to launching analytics.usa.gov, Marina shares how she built one of the most impactful digital initiatives in government, helping agencies use real-time data to design faster, simpler, and more transparent online experiences.Highlights from the episode:Building the foundation: How DAP unified fragmented web analytics and gave agencies consistent, actionable insights for the first time.Scaling impact: With limited resources, Marina's team brought Google Analytics to 6,000 federal websites, creating the largest GA account in the world.Driving transparency: The launch of analytics.usa.gov gave the public access to real-time government web traffic, turning data into a model for open government.Insights that matter: From USPS tracking to NASA's data portals, DAP revealed what citizens value most and helped agencies prioritize improvements.A new chapter: As Director of Digital Solutions at TechSur Solutions, Marina continues helping agencies harness data, AI, and cloud to deliver better digital experiences.Why it matters:Marina's story is a masterclass in leading digital transformation through collaboration, community-building, and data-driven design. Her work reminds us that when government embraces analytics, it doesn't just measure success, it creates it.Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners! Stay Connected: Follow us on social media: LinkedIn: @DorrisConsultingInternational Twitter: @DorrisConsultng Facebook: @DCInternational Resources Mentioned: Citizen Services Newsletter 2024 Service to the Citizen Awards Nomination Form

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.comKeywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy

#622 From military spouse to marketing maven, Selena Conmackie turned an unexpected opportunity into a thriving agency! In this episode, host Brien Gearin sits down with Selena, founder of Hauoli-Socially Inspired, to dive into the real-world journey of building a marketing agency from the ground up. Selena shares how she went from 20 years in the restaurant industry to running a successful business helping entrepreneurs create websites and marketing systems that actually work together. From “falling into” marketing as a military spouse to scaling with referrals, testing ads, and managing clients across industries, she reveals the tools, lessons, and mindset shifts that made it all possible! What we discuss with Selena: + Transition from restaurants to marketing + Accidental start in social media management + Building a business as a military spouse + Learning through “YouTube University” and Facebook groups + First clients from referrals and networking + Scaling with websites, ads, and analytics + Balancing a small, family-based remote team + Importance of Google Analytics and data + Differences between Google vs. Facebook ads + Honest client relationships and sustainable growth Thank you, Selena! Check out Hauoli-Socially Inspired at TheHauoli.com. Follow Selena on Instagram and LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

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In the episode, we sat down with ClickHouse Co-Founder Yury Izrailevsky to unpack how one of the fastest open-source databases in the world became the analytics engine of choice for 2,000 customers including Harvey, Canva, HP, and Supabase. From its Yandex origins to powering AI observability, Yury shares how ClickHouse balances open-source roots, cloud innovation, and a remote-first culture moving at breakneck speed.ClickHouse's Series C valued the company at $6.35B earlier this year, and just yesterday they announced an extension to that round, just months after it was raised. In this episode, we dig into:Origins & Founding StoryClickHouse began as an internal project at Yandex to power a Google Analytics–style platform, focused on performance and scale.Open-sourced in 2016 - rapid global adoption laid the foundation for ClickHouse the company. Yury first discovered ClickHouse while at Google; impressed by its speed, he later co-founded the company in 2021 alongside Aaron Katz (ex-Elastic) and the original creator Alexey Milovidov.Why ClickHouse Stands OutColumn-oriented, open source OLAP database designed for massive-scale analytical processing.Excels in performance, efficiency, and cost - ideal for large data volumes and real-time analytics (and now AI workloads). Architectural choices:Columnar storage = better compression and faster execution.Separation of compute and storage enables elasticity, scalability, and resilience in the cloud.Open Source vs. CloudOpen-source version offers freedom and flexibility.Cloud product delivers much lower total cost of ownership and fully managed experience.Architectural parity between the two ensuring no vendor lock-in for customers. Customers can run the same queries on both; most stay with cloud due to simplicity and cost efficiency.Use Cases & Ecosystem4 main use cases:Real-time analyticsData WarehousingObservability AI / ML WorkloadsCompany Building & CultureFully remote from day one.Prioritized experienced, self-sufficient engineers over early-career hires.Built and launched GA version in less than a year - insane pace of innovation.Innovation & CommunityMonthly release cadence.Hundreds of integrations and connectors.Strong open-source and commercial communityAdvice for FoundersFocus on what matters most Hire mature, independent thinkers.Move fast but maintain quality; ClickHouse Cloud achieved production-grade quality in record time.

In this episode of Grow a Small Business, host Troy Trewin interviews Paige Wiese, founder of Tree Ring Digital, shares her journey from freelancing after the GFC to building a 16-person digital marketing team. She reveals how the company doubled during COVID, overcame recent dips, and stayed resilient through challenges. Paige explains the importance of prioritization, transparency, and smart financial management in scaling a business. She highlights why being industry-agnostic has given Tree Ring Digital a competitive edge. Her story is a blend of perseverance, adaptability, and strategic growth every small business owner can learn from. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Paige Wiese said the hardest thing in growing a small business is having the confidence and resilience to stick with it through the ups and downs. She emphasized that challenges and setbacks are inevitable, but staying committed and pushing forward makes all the difference. What's your favorite business book that has helped you the most? Paige Wiese shared that one of her favorite business books is “Do Less”, which helped her understand the importance of not saying yes to everything and focusing on what truly matters by getting unnecessary tasks off her plate. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Paige Wiese emphasizes learning through mentors, self-teaching, and real conversations over traditional study. She's been featured on Mission Matters (digital asset control), Building the Business (slowing down to speed up growth), and Grow My Accounting Practice (scaling with marketing). Paige highlights the value of extracting small, actionable insights from books, podcasts, and networking. She also recommends shows like Masters of Scale for growth strategies and Manager Tools for leadership and team development. What tool or resource would you recommend to grow a small business? Paige Wiese recommends using practical tools and systems to support business growth, starting with digital asset management to secure domains, websites, and brand accounts. She highlights the value of QuickBooks for financial tracking and project management tools like Asana or Trello to streamline workflows. To grow smarter, she suggests leveraging Google Analytics and Search Console for data-driven decisions, while also emphasizing the importance of continuous learning, mentorship, and checklists to stay resilient and adaptable. What advice would you give yourself on day one of starting out in business? Paige Wiese said the advice she would give herself on day one of starting out is: “You can do it. It's going to come with some challenges, but you've got this.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Prioritization is the key to delivering real value, not just checking off tasks – Paige Wiese Know your numbers—without metrics, you can't measure true growth – Paige Wiese Success is producing quality work while building long-term relationships – Paige Wiese  

Not everything that drives growth shows up in Google Analytics. IIn this week's episode of Growth Talks, Matt Bahr, Co-Founder of Fairing, joins host Krystina Rubino how survey data is reshaping attribution, helping brands uncover what truly influences customer decisions in today's complex media landscape. Drawing on 15 years of experience from leading global e-commerce at Master & Dynamic to building Fairing, Matt shares why PR might matter more in an AI-driven world, how post-purchase surveys complement ad pixels, and the key strategies marketers need to move beyond the last click.  Find out how Fairing is helping leading brands turn real-time insights into smarter strategies and long-term growth.

Send us a textStop chasing vanity metrics for your branded podcast. In this episode of Clipped, I break down three key KPIs that actually show if your branded content is working: lead quality, engagement, and trust. Forget empty downloads and likes—this is about tracking what really drives business impact.Sponsor Alert:Try Riverside.fm's new Multi-Track Editor — get 20% off any individual plan with code CLIPPED at riverside.fmHere's what you'll learn in this episode:Lead Quality — How to track if the right prospects are reaching out after listeningEngagement — Metrics beyond downloads: listen-through rates, comments, shares, reviewsTrust — Why branded podcasts build credibility and humanize your companyTools and tactics: Google Analytics, tracking pixels, Apple Podcast Connect, surveys, and testimonialsHow to shift focus from “vanity” stats to meaningful signals of growthWhether you're running a podcast for a law firm, SaaS brand, or consumer product, these three KPIs give you a clear framework to measure success and make sure your show is creating real value.The Podcast Haven Resources:Follow me on YouTube: @podcasthaven - The page is growing!More tips, tools, and resources: The Podcast HavenPlan, Name, and Equip Your Show — All in One Place

In this episode of The Devin and Shay Show, Shay interviews Pinterest and SEO consultant Julia Bocchese about how photographers can use Pinterest to consistently generate inquiries. Julia shares why Pinterest should be treated like a search engine, the importance of keyword-rich pins and optimized boards, and how to use Pinterest Trends and Google Analytics for content planning. She also dives into website best practices to make sure Pinterest traffic actually converts, and when it makes sense to hire out Pinterest management. This episode is packed with actionable strategies for photographers who want leads without relying on Instagram.SHOWNOTES: https://www.devinandshay.com/blog/why-pinterest-still-works-for-photographers-and-how-to-fix-yoursPhotographers—you're sitting on a goldmine you haven't tapped yet. Adding simple video upsells to your packages can completely change your income without booking a single extra client. That's why we put together the Video Upsell Starter Kit—a free resource that walks you through the exact steps to start offering video, book it confidently, and deliver it in a way that feels aligned with your photography style.Grab your free starter kit here → devinandshay.com/starter-kit We're now accepting waitlist signups for our ultra-intimate, in-person events—think just 3 to 5 fellow creatives, an elevated styled-shoot day, retreat-style connection, super personalized business coaching, and mastermind-level collaboration—all wrapped in a stunning location with next-level details. These spots are seriously limited.Join the waitlist now at: devinandshay.com/in-person-eventsThanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this episode, I walk you through four proven strategies that have significantly increased my passive income WITHOUT doing "more" things. These simple tweaks help you earn more from the traffic and audience you already have!

Meet Rob Hoffmann, the founder of the AI SEO LLM marketing tool "Mentions." Our conversation focuses on the evolving landscape of search engine optimization (SEO) due to the rise of Large Language Models (LLMs) like ChatGPT, Claude, Grok, DeepSeek, and Perplexity etc,, which are becoming alternatives to traditional Google search. Rob Hoffmann discusses his journey into entrepreneurship, which started with an SEO agency called Contact, and how the need to track and improve brand visibility on these new AI platforms led to the creation of Mentions, which helps brands appear in LLM recommendations.Throughout our interview, Rob Hoffmann emphasizes the importance of reverse engineering consumer behavior, the need for excellent customer service (even providing his direct phone number to customers), and the affordability of mentions compared to competitors. Our discussion concludes with practical advice for businesses on determining if investing in LLM visibility is worthwhile based on their customer's buying journey.FAQs1. What is Mentions, and why was it founded?Mentions is a tool that assists brands and SEO agencies in navigating the evolving search landscape dominated by Artificial Intelligence (AI) and Large Language Models (LLMs).Founding Rationale:• Mentions was born out of Rob Hoffmann's SEO agency, Contact.• The shift was necessitated by the recognition that SEO had "changed a lot" recently in response to AI, with search trends moving away from Google and "towards platforms like ChatGPT" (along with Perplexity, Gemini, Claude, etc.).• The founding goal was to be "the SEO agency of the future".• The tool was specifically created to solve two problems: providing a way of measuring brands visibility on LLM platforms, and helping brands get more visibility on platforms like ChatGPT.2. Why are LLMs becoming preferred search alternatives, and how does this affect marketing?People are increasingly turning to LLMs because consumer trust in traditional Google search results (the SERP's top 10 links) has declined, as many users feel these results have been "gamed" by marketers.• Trust in ChatGPT: Conversely, trust in ChatGPT is "through the roof". This is because the chat-based interface makes interaction feel like a conversation with a friend or even a therapist, providing personalized responses from an "all-knowing AI entity".• Customer Acquisition Channel: Because ChatGPT is becoming a frequently used search engine alternative, showing up in its responses when a user searches for a product (e.g., "what is the best organic sulfite free shampoo") is seen as a "great customer acquisition channel".3. How does the mention tool conceptualize LLM visibility (GEO)?Mentions is built on the understanding of how modern LLMs generate answers: LLM + search operator = the result.• The Process: When a user inputs a query (e.g., "what is the best shampoo for dry scalps"): 1. The LLM searches the internet (like Bing or Google). 2. It scrapes the top 10 to 20 results that show up on those search engines. 3. It digests, summarizes, and serves that information to the user.• The Strategy: For a brand to achieve visibility in LLMs (GEO), they must first show up in those underlying search results (traditional SEO). Mentions helps brands reverse engineer the process by figuring out how platforms like ChatGPT get their data and, critically, what sources they are citing to provide responses, thereby guiding the brand to become a cited source.4. What are the key features of the mentions platform?Mentions helps users understand and optimize their content strategy based on LLM data.• Prompts Section (Favorite Feature): This allows users to track specific searches or prompts. When tracking a prompt, mentions shows examples of conversations and, most usefully, lists the pages that are most being cited by ChatGPT. This list provides an "easy road map" for the brand to know whether they should create new content or reach out to those listed publishers to get mentioned.• Analytics Feature: This feature pulls data from Google Analytics 4 (J4) into an easy-to-use dashboard. It helps users see which pages on their website people are visiting most often from LLMs (such as ChatGPT or Perplexity), along with geographical data and device usage (mobile vs. desktop). The founder notes that seeing this traffic is often a "magical experience" for users.• Tracking Cadence (24-Hour Clock): Mentions inputs tracked prompts into all supported LLMs (ChatGPT, Perplexity, Claude, Deepseek, etc.) every 24 hours. This is essential because LLM responses are not identical on every search (the overlap is about 70%), so regular, repeated testing ensures the collection of a large data set, which increases the accuracy of the insights provided.5. Who should invest in mentions or GEO (LLM visibility)?The decision to use mentions depends entirely on the company's buyer journey.• Yes, Use Mentions If: If the company's buyer journey involves the ideal customer having a problem and then searching for an answer in Google or Chat GBT to inform their buying decision, then investing in SEO and GEO (LLM visibility) is recommended. If the end customer uses ChatGPT to inform their buying decision, then mentions is advisable.• No, Don't Use Mentions If: If the product is an impulse buy (e.g., a consumer package goods product seen on TikTok or Instagram that prompts an immediate purchase), then search engines like Google or ChatGPT are not part of the buyer journey, and SEO/GEO is likely not the best investment of marketing resources.6. How does mentions handle customer service and support?Customer service is a highly emphasized competitive advantage and value proposition for mentions.• Direct Access: Rob Hoffmann, the CEO and co-founder, gives his personal phone number, WhatsApp, email, and allows customers to contact him on social media (X/Twitter). This is done to avoid the frustration associated with generic AI chatbots, calling hotlines, or being put on hold.• Personalized Onboarding: He finds it helpful to get on calls with users (or a co-founder) to provide a live demo, walk them through the platform, suggest useful features, and look at their specific site.• Commitment to Resolution: Hoffmann promises that if a user has a question, he will answer it; if they encounter a bug, he will fix it (or ping a technical co-founder); and if they request a new feature, "we will ship that for you". Customers can literally pick up the phone and call him directly if they run into an issue.7. How can people start using mentions?To get started, users should go to the website mentions.so and create an account.After creating an account, they will receive an email that allows them to book a call directly with Rob Hoffmann. He also welcomes connections via LinkedIn or X (search for Rob Hoffman), or email rob@contactststudios.com to connect with Rob today!Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful episode, Cinthia sits down with Davina Frederick, attorney, business strategist, and founder of Wealthy Woman Lawyer®, to explore what it really takes to grow a law firm beyond yourself and into a sustainable, million-dollar business. Davina shares her journey from burnt-out solo lawyer to thriving CEO and coach to hundreds of women law firm owners. Together, they unpack: Why most women lawyers struggle to hire — and how to shift your mindset The stages of growth in a law firm (and what to prioritize at each one) How to let go of perfectionism and build a team you actually trust The difference between doing client work vs. leading a business What your real job is as a law firm owner (hint: it's not just “being a lawyer”) How to choose marketing strategies that align with your strengths and stage of business Why Davina wrote her book The Wealthy Woman Lawyer's Guide to Law Firm Marketing in the Virtual Age — and how to get it for free If you're a woman growing a service-based business — especially in law — this episode is packed with honest insight, practical tools, and permission to do things your own way.    

For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy. Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transform the way marketers work with data. Andy shares how Data Fetcher makes it simple to connect Airtable with your popular platforms, automatically update dashboards, and streamline reporting. He also discusses the growing importance of APIs in marketing, why integrations are becoming non-negotiable, and how even non-technical professionals can harness these tools to work smarter.   About Data Fetcher Data Fetcher is an Airtable extension that lets non-technical teams connect to any API without writing code. Launched in 2020 as one of the first extensions on the Airtable marketplace, it now serves hundreds of customers who pull data from over 5,000 different APIs. The tool offers pre-built integrations for popular services like Google Analytics, Stripe, and OpenAI, plus the flexibility to connect to any REST or GraphQL API. Users can schedule automated syncs, transform incoming data, and build powerful workflows directly within their Airtable bases. As a bootstrapped and profitable company, Data Fetcher focuses on sustainable growth rather than chasing venture capital metrics. The extension has been featured by both Airtable and G2.   About Andy Cloke Andy Cloke is the founder of Data Fetcher, a bootstrapped SaaS that helps teams connect APIs to Airtable. After teaching himself to code and working as a freelance developer, he built and sold his first startup before launching Data Fetcher on the Airtable marketplace. As a solo founder, Andy uses Twitter to share his experiments, failures, and wins openly to help other bootstrappers. He focuses on leveraging platform ecosystems to find underserved niches and advocates for staying focused on one project rather than chasing shiny objects. Time Stamps 00:00:17 - Guest Introduction: Andy Cloke 00:01:49 - Previous MarTech Venture: TikTok Influencer Platform 00:02:39 - Introduction to Data Fetcher 00:05:10 - Ease of Use and Integration with Airtable 00:07:26 - Challenges Marketers Face with Data Tools 00:11:46 - No-Code Movement and Its Impact on Marketing 00:13:18 - Marketplace Insights for Software Vendors 00:19:27 - Leveraging AI in Marketing Workflows 00:20:25 - Best Marketing Advice Received by Andy 00:21:31 - Advice for New Marketers Quotes "Data Fetcher basically lets people have an escape patch, like a really flexible tool that lets them connect to anything, pulling the data from other places." Andy Cloke, Founder of Data Fetcher.   "An API is just a way of them saying, here's how you can get data out of this tool or write data into it in a kind of predictable, robust way." Andy Cloke, Founder of Data Fetcher.   "If SEO and YouTube are working, just focus on those, just double down and just nailing one or two channels is much more effective than trying to be everywhere and to everyone." Andy Cloke, Founder of Data Fetcher. Follow Andy: Andy Cloke on LinkedIn: https://www.linkedin.com/in/andycloke/ Data Fetcher's website: https://datafetcher.com/ Data Fetcher on LinkedIn: https://www.linkedin.com/company/datafetcher/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I walk through the different areas of your business you can use Google Analytics data to make decisions in your business. More information about SEO Retainers: https://digitalbloomiq.com/seoretainers   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/podcast/ Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Ready to take your law firm to the next level? This high-energy episode with Charley Mann, founder of Law Firm Alchemy, reveals the marketing and mindset shifts that separate thriving firms from struggling ones.From mastering referral marketing and crafting irresistible social media ads to avoiding SEO pitfalls and adopting a true CEO mindset, Sam Mollaei and Charley deliver strategies you can implement immediately. This isn't just inspiration—it's your roadmap to building a firm that thrives on trust, innovation, and unparalleled client service.Your next level is waiting. Tune in, take notes, and get ready to lead your law firm to success. Let's dive in!Key Takeaways from Sam and Charley:1. Referral Marketing as a Cornerstone for Law FirmsReferral marketing remains the most reliable strategy for law firms, especially in consumer-focused areas.It requires consistent relationship-building through personalized outreach, making a well-maintained contact list indispensable.2. Effectiveness of Social Media AdsSocial media ads on platforms like Meta, TikTok, and YouTube yield high ROI with precise targeting and clear messaging.Rigorous testing of lead forms and ad copy ensures better lead quality and optimized results.3. Pitfalls in SEO and Digital MarketingSEO often provides poor ROI compared to strategies like increasing client reviews or running ads.Law firms must own their digital assets, such as Google Analytics and websites, to retain control and ensure transparency.4. Consistency and Specialization in MarketingFocused efforts, like weekly emails and newsletters, build trust and keep firms top of mind.Mastering one platform or strategy before expanding helps maximize results and prevents inefficiency.5. Mindset for Success in Law Firm GrowthAn entrepreneurial mindset built on openness and adaptability is key to growth.By embracing challenges and staying consistent, successful law firm owners unlock both traditional and innovative opportunities. "When you go through the motion and start sharing [your ideas and knowledge] with the world, you enjoy it. You enjoy the process. Also, you level up when it comes to those fields, and it acts as a daily affirmation [and keeps you top of mind for your audience]." — Sam Mollaei"There is no actual gatekeeper. It is entirely incumbent on you to say, 'I'm allowed to control my future...to communicate with people...to market myself...to provide a level of quality in my services [that seems of an absurd degree of value].' You get to make all those choices." — Charley MannGet in touch with Charley Mann:Website: https://www.lawfirmalchemy.com/LinkedIn: https://www.linkedin.com/in/charleymann/

Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy Shifts In this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics." Key Highlights: Answer Engine Optimization (AEO): The conversation with Avinash emphasizes the transition from traditional SEO to AEO, where nonprofits must adapt to question-and-answer interactions driven by LLMs (Large Language Models). Avinash predicts a potential decline in nonprofit web traffic by 16% to 64% and paid search traffic by 5% to 30% as AI changes how audiences find information. The key takeaway is for nonprofits to focus on creating content with novelty, depth, and authenticity to stand out. Nonprofit Wellness Index: George and Nick introduce the Nonprofit Wellness Index, a metric tracking nonprofit sector health through digital ad spend, job listings, and volunteer opportunities. July's data indicated a slight downturn, which could suggest a seasonal trend or a broader economic slowdown. This index aims to offer insights into the sector's macro trends. Gates Foundation's Strategic Shift: The episode discusses the Gates Foundation's decision to end new grants to Arabella Advisors, a major player in progressive philanthropy. This move, potentially influenced by political pressures, reflects a broader trend of risk aversion in high-tier philanthropy, which could impact progressive causes. Feel-Good Spotlight: Health in the Hood, a nonprofit tackling food insecurity in Miami, is highlighted for its efforts in distributing 15,000 pounds of food monthly through urban gardens and large-scale distribution. This initiative addresses food deserts and supermarket redlining, providing essential nutrition to underserved communities. Insights and Recommendations: Nonprofits should leverage human creativity alongside AI tools, ensuring their content remains unique and engaging to maintain visibility and relevance in an AI-driven landscape. The Nonprofit Wellness Index serves as a valuable tool for organizations to track and respond to sector trends, helping them navigate economic fluctuations. Philanthropic organizations need to be aware of the political and economic environments influencing their strategies and partnerships.

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate. Your conversion rate isn't just a performance stat—it's your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales.