Podcasts about wordstream

Mariah Parsons hosts a podcast episode with Larry Kim, founder of customers.ai, discussing the importance of accurate website visitor identification. Larry reveals that current data sources, often used by website visitor ID companies, are only 5-30% accurate, leading to significant issues like low conversion rates and spam complaints. He emphasizes the need for brands to test the accuracy of their data providers and suggests strategies to improve email deliverability and brand reputation. Larry also highlights the legal requirements for email marketing, such as clear identification and opt-out mechanisms, to maintain compliance and trust with customers.Episode Timestamps:Introduction to Retention Chronicles Podcast 0:00Mariah Parsons introduces the podcast, Retention Chronicles, focused on customer retention strategies for e-commerce marketers.She highlights the importance of post-purchase experience, noting that 84% of shoppers won't return if they have a bad shipping experience.Mariah emphasizes the role of transactional shipping emails and SMS in turning them into powerful marketing tools.She mentions Malomo as the podcast sponsor, which helps brands create branded order tracking pages to enhance customer experience and drive profits.Introduction of Larry Kim and His Background 2:53Mariah Parsons welcomes Larry Kim, founder and CEO of customers.ai, to the podcast.Larry shares his background, including his previous role as the founder and CEO of WordStream, a pay-per-click advertising platform acquired by Gannett in 2018.Larry attributes the growth of WordStream to search engine optimization, which brought in 3-4 million website visitors per month.He discusses the challenges and opportunities in the website visitor identification industry, emphasizing the need for accurate data.Challenges in Website Visitor Identification 4:10Larry explains the limitations of current website visitor identification technologies, which rely on low-quality data sources like publisher data and co-registration network data.He highlights the inaccuracy of these data sources, with accuracy rates ranging from 5% to 30%.Larry describes the efforts of customers.ai to build a new identity graph for person-level identification, aiming for higher accuracy rates.He shares the results of their study and case studies, which show significant improvements in data accuracy.Impact of Inaccurate Data on Brands 19:28Larry discusses the negative impact of inaccurate website visitor identification data on brands, including low conversion rates and spam complaints.He explains how brands can test the accuracy of their data by comparing known website visitors with the data provided by ID providers.Larry emphasizes the importance of using accurate data to avoid damaging brand reputation and email deliverability.He suggests strategies for brands to improve their data accuracy and mitigate the negative effects of inaccurate data.Legal and Ethical Considerations in Email Marketing 22:47Mariah and Larry discuss the legal and ethical considerations of email marketing, including the CAN-SPAM Act and the need for clear opt-out mechanisms.Larry explains the importance of transparency and disclosure in using marketing trackers and collecting data.He suggests strategies for brands to comply with regulations and maintain good email deliverability.Mariah highlights the role of transactional emails in maintaining customer trust and the importance of accurate data in these communications.Conclusion and Final Thoughts 27:26Mariah thanks Larry for sharing his insights and experiences on the podcast.She encourages listeners to subscribe to the podcast and follow them on social media.Mariah provides a final shout-out to Malomo, the podcast sponsor, and encourages brands to explore their order tracking platform.The episode concludes with a reminder of the importance of accurate data and effective customer retention strategies in e-commerce.

Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two companies, including his experience hiring (and firing) sales leaders, the power of founder-led sales, and how he slimmed down his team while tripling revenue. If you're building a business, selling in a competitive space, or struggling with product-market fit, this episode is packed with game-changing insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Larry on LinkedIn: https://www.linkedin.com/in/larrykim/ Check out Larry's Website: https://customers.ai/

Host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai."With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife."In this 35 minute episode, Larry shares:– How he transformed a consulting business into a $55M ARR SaaS company.– The content marketing strategy that generated 50,000 leads per month.– Lessons from his $150M exit to Gannett (USA Today's parent company).– Why traditional inbound marketing is no longer effective in 2025.– How his new company, Customers.ai, is reshaping digital marketing and lead generation.– His learnings on bootstrapping vs. raising venture capital.Follow Larry Kim: https://www.linkedin.com/in/larrykim/ Website: Customers.ai Hear more from Larry Kim at SaaStock USA – He'll be speaking on the Founderpath Center stage sharing more on the WordStream journey and how to know when to sell.   Check out the other ways SaaStock is serving SaaS founders

Show Notes:In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today's discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like WordStream and NSE Digital. As a passionate innovator and data-driven strategist, Navah offers key insights into how small businesses can navigate the ever-evolving world of digital marketing.What You'll Learn in Part 1: • What is Google PMAX and how it integrates various campaign types • Why 50+ conversions per 30-day period is essential for PMAX success • The importance of video content in PMAX campaigns • How small businesses with budgets under $10,000 can optimize their ad spend • The role of AI and machine learning in PPC and PMAX campaigns • Tips for balancing automated control with hands-on campaign management • Real-world examples of how small businesses can hit conversion goals with limited budgetsKey Takeaways: • PMAX simplifies campaign management but requires businesses to give up some control over budget allocation. • Success in PMAX relies heavily on having strong video assets and achieving a minimum of 50 conversions within 30 days. • Dynamic search ads and strategic secondary conversions can help small businesses with lower ad budgets compete effectively. • Understanding when to use broad match keywords and maximizing clicks with bid caps can help businesses scale their paid search campaigns.About Navah Hopkins:Navah Hopkins is a digital marketing expert and brand evangelist at Optmyzr, a leading PPC management platform. With a background in SEO, SEM, and content strategy, Navah has helped brands of all sizes achieve their advertising goals through innovative AI and automation strategies. In her role, she works closely with product, marketing, and customer success teams to deliver impactful insights and drive business success.Join Us for Part 2:In the next episode, we'll focus on how small businesses should approach advertising to be successful, the various channels available to them, and common pitfalls to avoid.To learn more about digital marketing for small businesses, visit Symphonic Digital or follow us on X (formerly Twitter) at @SymphonicHQ.

Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?If so, you're not alone.  But it doesn't have to be that way.According to research from WordStream, 60% of most new agency clients are coming from a channel that you can't directly control, let alone scale.That scary stat is exactly what today's guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he's now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.In today's conversation, you'll learn:The 5 offers every agency should have to meet buyers at different stages of their journeyHow to create a portfolio offers while staying focused on your core serviceThe marketing asset you can create that not only drives more high intent leads, but also pays for itselfResources Mentioned in Today's Episode:An Agency's Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Chris on LinkedInStop Selling Implementation Services (& Do This Instead) w/ Max Traylor3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMaxThe State of Agency Operations Report by Teamwork.comThe Offer Landing Page Chris MentionedThe Thank You Page Chris MentionedThe Client by Teamwork.com & UmaultWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Mastering Keyword Strategies for Online Success"Episode Summary:Unlock the secrets of effective online marketing with our latest episode on mastering keyword strategies. Learn how to use powerful tools like Google Ads and SEMrush to enhance your visibility, attract the right audience, and stay ahead in the digital landscape.Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrCore Principles and Strategies1.    Marketing OnlineImportance of correctly marketing an online business.Marketing and public relations are now integrated; treat public relations efforts as part of marketing.2.    Keyword SearchesPerform more keyword searches to ensure discoverability.Use keywords that potential customers might search for, even if they don't know your brand.Practical Examples and Applications1.    Keyword StrategiesExamples: "Cooler that doesn't need ice," "Company that teaches you how to speak using comedy."Use keyword searches to gain exposure to new audiences.2.    SEO and Keyword ToolsUtilize tools like Google Ads, SEMrush, and WordStream for keyword research.Google Ads: Helps target relevant searches and provides audience size estimates.SEMrush: Allows you to see competitors' keywords and use them for your ads.Training and Development1.    Skill ImprovementUnderstand and utilize SEO and keyword tools for better online visibility.Regularly update and refresh keyword research to stay relevant.2.    Team CoordinationCollaborate with team members to ensure consistent and effective online presence.Share responsibilities and insights for collective improvement.3.    Customer InsightsUnderstand customer search behavior and preferences.Tailor marketing efforts to match the keywords and search terms used by potential customers.Feedback Session Highlights1.    Interactive LearningEngage in discussions to understand the practical application of SEO tools.Encourage questions to clarify the use of keyword research and its benefits.2.    Practical DemonstrationsLive demonstrations of how to use Google Ads and SEMrush for keyword searches.Example scenarios showing the impact of keyword optimization on visibility.Summary of Key Insights1.    Consistent Branding and MessagingMaintain consistency in branding while adapting to relevant keywords.Ensure all content aligns with the core message and values of the brand.2.    Engagement MetricsMonitor engagement metrics to evaluate the effectiveness of keyword strategies.Use metrics to guide adjustments and improvements in content and strategy.3.    Audience ConnectionBuild a strong connection through relatable and authentic content.Leverage keyword insights to engage the audience effectively.Activities and Resources1.    Online Tools and PlatformsUtilize Google Ads and SEMrush for keyword research and ad targeting.Use WordStream for additional keyword insights and optimization.2.    Educational ContentCreate and share content that incorporates targeted keywords.Offer tutorials and demonstrations to engage and educate the audience.3.    Community SupportEngage with the community through online platforms and SEO-optimized content.Provide support and resources to help the community find your business easily.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.   Key Takeaways Larry Tim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.   More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (01:21) ⁠⁠⁠⁠OpenAI komt met GPT-4o (09:35) Google Gemini kan Gmail, Maps en Drive gaan doorzoeken en wordt deel van Chrome (12:17) De jaarlijkse benchmark van Wordstream: stijgende CPC's in veel branches (15:47) Google verbergt het aantal zoekresultaten onder 'Tools' (17:12) Zo beïnvloeden SGE & AI de toekomst van SEO (19:34) "Information gain": hoe mensen en AI zoeken, en wat dit betekent voor SEO (23:52) Albert Heijn introduceert AH Voordeelshop.nl (27:09) Hardnekkig gerucht: Google en Hubspot nog steeds in gesprek over overnam (29:56) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis Volg Adwise ook via:

Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It's a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That's what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that's all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about:

Becoming an influencer for a particular topic is very challenging. It's hard to build up a following at scale. It requires a lot of work in terms of building up an effective content, social media, and speaker strategy to build up engagement. As a serial entrepreneur, not only was I interested in learning about Larry's journey around building companies, but I was also interested in learning how he went on to become one of the top names and faces in the world of digital marketing. Larry is an influencer and a highly recognized expert in the digital marketing circles. He has over 725,000 followers on Twitter and is ranked the #8 most popular author on Medium. He is pretty much everywhere - Inc. magazine, CNBC, Business Insider, plus lots of niche publications in the digital marketing industry and he is also involved in lots of speaking engagements at top conferences like Dreamforce, INBOUND, and others. During our interview, he discusses this topic and shares advice on how others can become an influencer too. His latest company, Customers.ai is an AI powered sales outreach automation platform. The company recently announced a $4.99M Series A round of funding. In this episode of our podcast, we cover: * The early days of Larry's career and how he ended up making the change into digital marketing. * The full lifecycle story of WordStream from the initial ideal to scaling to an exit, plus the story of the AdWords Performance Grader product that was a massive and early PLG success story. * Advice for founders on bringing in a CEO from the outside and the benefits. * What led Larry down the path of starting Customers.ai and all the details on the company. * AI and its impact on digital marketing. * The meaning behind Larry's statement - “be a unicorn in a sea of donkeys.” * And so much more. If you are listening to this podcast, then it is highly likely that you are interested in the founder journey and lessons learned around building companies. Please make sure you don't miss any episodes by subscribing to The VentureFizz Podcast on iTunes, Google Play, Stitcher, Spotify, or Soundcloud. Oh, don't forget to leave us a review. It will really help us out!

Looking for some great PPC conversion rate optimization tips?  Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions.  She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements.  Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners and serving as a resource for all practitioners to learn from and share with the community.   Now, landing page experience is a core component of quality score, which is a core component of ad rank, which influences your cost per click in at least Google and Microsoft PPC campaigns. And what's interesting is that the landing page experience is a two-part piece: The first is how well the landing page answers the promise you made in your ad, and that goes to the keywords you're targeting or the audiences you're targeting. The other piece is a little bit technical, and where you might need to partner with your SEO friends or use a tool that has some of these things baked in. Is the ad bot able to crawl your landing page to generate a quality score? Are you going to be having popups going left, right, and center? Are you going to have modules that may not necessarily behave? So there's a, there's a technical component, and then there's the, the content component. And what I think a lot of either PPCs, may need to remember to think about is the technical component. –Navah Hopkins, 04:47 I've always considered utilizing SEO or normal site pages as huge distractions for PPC campaigns. Typically with PPC campaigns, someone knows where they're going to go. You want to keep them in that funnel and follow that call to action, so they will make that purchase. But it seems like, in PPC, you can direct someone into taking that call to action. Whereas SEO, we're doing the exact opposite. We're interweaving this web of distractions to show that it's an authority, and there are reviews, FAQs, and there's the schema, and there's everything else, like all across the board and interlinks and navigation. –Loren Baker, 10:07 If we want experiences that are curated, we need to know how to say yes. Because that's another thing: what does that experience look like? And we can talk about that in terms of what cookie consent looks like on the landing page. The other thing that's important to factor in is that if you choose to say no to tracking, which is a valid choice, just expect to see ads that are not valid.  –Navah Hopkins, 18:00   [00:00] - About Nava. [03:35] - What is landing page experience, & how does that impact overall PPC performance? [12:52] - How important is landing page compliance for in-app browsers? [19:32] - Which is worse, rage clicks or abandoned carts? [24:02] - Metrics for landing pages. [27:45] - What is Performance Max? [32:23] - Opportunities in AI. [35:43] - Tips for managing multiple campaigns & pages.   Resources mentioned: Performance Max: https://support.google.com/google-ads/answer/10724817?hl=en Google IO: https://io.google/2023/   What's interesting is that if you see that mostly YouTube displays and others are getting the lion's share of your budget, odds are you're not budgeting enough for transactional search. More importantly, your landing pages are likely being served to people that aren't as relevant. So definitely make sure that, as you're building your P-max campaigns, you include as an audience signal some of your competitor websites. –Navah Hopkins, 31:17 One of the things that I would encourage every consumer to think about is whether you want the experience of walking down New York City and you see billboards everywhere. Or whether you want an experience of, “I went into a pop-up store that I sought out, and I have this very curated shopping experience specifically for me.” No judgment either way, but bear in mind that advertisers and SEOs only have the data that we consented to give. So you need to share that data to expect landing pages to be a perfect match. –Navah Hopkins, 14:34 I think this new visual era is exciting and interesting, but that's one of the areas where this is a good time to fail fast and test playing with video, playing with display, ads, and content.  See how you can adjust your landing pages to capitalize on that. Because if you're treating your landing pages that came from tech sources with the same as visuals, you likely need to include a couple of opportunities to connect with your consumer.–Navah Hopkins, 11:53   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Nava Hopkins: Meet Navah Hopkins, the Evangelist for Optmyzr. With over a decade of experience in digital marketing, she knows the ins and outs of SEO and PPC like the back of her hand.  Navah is all about sharing knowledge and spreading the love for paid search. She's a frequent contributor to SEJ, SEMrush, and WordStream. Plus, she's a sought-after speaker, sharing her wisdom with audiences across the globe.  In fact, Navah loves PPC so much that she's a founding member of the Paid Search Association. Along with her fellow members, she's dedicated to nurturing the next generation of PPC pros and creating a community of collaboration and learning. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Bonjour à tous et à toutes ! Merci d'écouter et de regarder bannouze le podcast du marketing et de la com' digital sans sponsor ! Complètement indépendant puisque nous éditons ce podcast à coté de nos jobs. Dans cet épisode, j'ai eu une super discussion avec Mathieu Ceccarelli Consultant SEA sur la possible fin des actions manuelles dans l'écosystème digital. Au sommaire : Historique, comment en sommes-nous arrivés là ? Les règles du jeu des GAFA La performance est-elle au rendez-vous ? Les nouvelles platformes arrivent Les ressources de Mathieu Les liens utiles de l'épisode : Le site de Mathieu Ceccarelli : https://www.mathieuceccarelli.com/ Le blog de WordStream : https://www.wordstream.com/blog?camplink=mainnavbar&campname=Blog Newsletter The information : https://www.theinformation.com/ The economist : https://www.economist.com/ Ressources intéressantes : Article de 2017 mais plus que jamais d'actualité : Google et Facebook accentuent leur domination dans la publicité : Selon GroupM, ils pèsent déjà 84 % des dépenses en ligne et vont capter 186 % de la croissance de la publicité numérique en 2017 ! : https://www.lesechos.fr/2017/12/google-et-facebook-accentuent-leur-domination-dans-la-publicite-179680 Google Ads : les campagnes Performance Max sont disponibles pour tous les annonceurs : https://www.blogdumoderateur.com/google-ads-campagnes-performance-max-disponibles-pour-tous/ Annonceurs, comment préparer les chutes de performance de Facebook Ads : https://www.journaldunet.com/ebusiness/publicite/1497693-annonceurs-comment-preparer-les-chutes-de-performance-de-facebook-ads/

Entrepreneurship is a game that can feel tough to play. From the business plan itself, the marketing strategies, the branding tactics, the financial planning, and the overall entrepreneurial mindset to have...it can feel like a roller coaster just to turn your dreams into a reality. That's why I created this podcast episode. Tune in to get the kind of advice for entrepreneurs that'll help you bypass the stress of researching and instead learn the top 5 tools you need TODAY to run a successful business. To make it even more simple for you? Get started with those tools, FOR FREE, down below! 1. MONDAY (your project management tool) 2. CONVERTKIT (your email marketing tool) 3. HONEYBOOK (your client and contract management tool) 4. Wavve.co: audio promo graphic creation tool5. Wordstream, Ahrefs, or Semrush (your keyword search tool):- GET WORDSTREAM HERE- GET AHREFS HERE- GET SEMRUSH HERE

Welcome to the MediaBooks podcast - the only place on the internet where creative accounting, isn't a bad thing.Wordstream - https://www.wordstream.com/keywords?cid=Web_Any_InContentTextLink_Keywords_KWToolAnswer The Public - https://answerthepublic.com/To learn more about MediaBooks, visit our website here:Mediabooksagency.com

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. ​​Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In this week's episode of the Future Construct Podcast (44 min interview), we are excited to feature Heather Widman (@HBWids), Principal at Building Ventures (@buildingvc, "BV"), and your host Amy Peck(@AmyPeckXR). In her role, Heather sources and evaluates investment opportunities in the operation and experience phases of the building lifecycle. Additionally, she advises portfolio companies leveraging her years of experience in developing and bringing tech products to market. She works closely with the founding teams at Canoa, Dandelion, enVerid, Envoy, GoContractor, Join.build, and Join Digital. She spearheads Building Ventures' investment activities within the real estate tech (i.e., PropTech) community. Joining the firm in early 2019, she brings more than fifteen years of tech and startup operating leadership to the BV investment team.Before joining BV, Heather led the Product, Customer, and Brand Marketing functions at SaaS startup WordStream (acquired by Gannett (@Gannett) in 2018). Prior to WordStream (@WordStream), she held product management and marketing leadership positions at Boston startup ownerIQ (@ownerIQ) (acquired by Inmar) and Fortune 50 Express Scripts (acquired by Cigna (@Cigna)).BV is championing disruptive ideas for a better-built world. They offer the perfect mix of capital, mentorship, and industry connections. As-built environment pioneers, their mission is to provide access to funding, rich knowledge, and decades of experience, to entrepreneurs, partners, and disruptive thinkers. Together, they will build a better world.Highlights of Heather's interview with host Amy Peck (@AmyPeckXR) include:Her understanding of the customer and go-to-market piece, coming from the "consumer-centric" side of the venture capitalism spaceHer passion for sustainability and how that drives some of the ways she looks at her investmentsDiscussion about some of the new industry business models, what she's seeing, and what she thinks is really viable nowHeather swapping roles with Amy as host and asking the everlasting personal question about what Amy wants to see in the futureSHOW NOTES0:12  Amy Peck introduces Heather Widman, Principal at Building Ventures.09:11  Because you come from the "customer-centric" side of venture capitalism, you understand the customer and go-to-market piece, so I'd love to hear how you work with some of your portfolio companies?14:11  Welcome back to the podcast! [Heather Widman] here with Amy Peck. We have time for one last question. So Amy, If you could project yourself 20 years into the future, and if you could have any product or service or gadget or thing, that for you, would make your life better or make you personally happy, what would it be and what would it do?19:30  I know you're particularly passionate about sustainability and that drives some of the ways you look at your investments. So what are some other companies that are working to solve that with new buildings, but also solve it retroactively?26:39  You mentioned the thesis of how you are looking at companies and what you're looking for, and in a combination of what are some of the new business models, new trends and ways owners can maximize space. Can we talk about some of those business models, what you're seeing and what you think is really viable now?40:43  If you could project yourself 20 years into the future, and if you could have any product or service or gadget or thing, that for you, would make your life better or make you personally happy, what would it be and what would it do?

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budget, resources and so much more. Kristina Simonson is Director of Demand Gen at Privy. Prior to that she was at Wordstream managing full-funnel marketing and sales results. I've had Privy on before, Episode 55 - Dan Murphy, VP of Marketing at Privy. We talked about TikTok! Listen to that episode too. Privy was founded in 2011, has 94 people, and is based out of Boston. Funding: Series A ($4.3M total). Privy is the leader in e-commerce marketing. Email & SMS for online brands that need the tools & coaching to grow sales. Privy is used by over 600,000 stores in 180 countries today, helping to generate $6B in sales. WOA. Here's what we cover: What does Demand Gen mean at Privy? (HINT: top of funnel + full funnel); Privy's 2022 Marketing Plan - what's your budget split? (HINT: a big focus on plugging gaps, not just bringing in more); What marketing channels are you leaning into; How we're thinking about using TikTok strategically; What content are you leaning into (HINT: working with influencers, building on our podcast); How does the podcast help to impact your funnel; Who's on the marketing team now and how will you plan to build out resources; Anything else that's unique about your plan; Some goals that Kristina wants to accomplish this year, both personal and professional. You can reach Kristina on LinkedIn: https://www.linkedin.com/in/kristinasimonson/ Find out more about Privy: https://www.privy.com/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Jim and Dave speak with Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Bill Hartzer.com reports:Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy.In the past, Navah has worked for companies like Adzooma, Justuno, Hennessey Digital, and WordStream. I've known her for years as one of the world's best Paid Media specialists, and I've seen her speak about paid search and paid media at conferences such as Pubcon and State of Search.Navah has a passion for innovation, fueled by a hybrid of strategic partnerships, data analysis, and consumer engagement. She loves connecting people who can mutually benefit each other, leveraging innovation to solve socioeconomic issues, and maintaining bottom line thinking with an ethics driven perspective.Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry’s parents fled to Canada after the Korean War on a one-way ticket. That in turn gave him the opportunity to purchase his own one-way... Source

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry's parents fled to Canada after the Korean War on a one-way ticket. That in turn gave him the opportunity to purchase his own one-way... Source

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry’s parents fled to Canada after the Korean War on a one-way ticket. That in […]

When it comes to organic content strategies, Brad Smith really knows his stuff. As the founder of Codeless, he's helped well known SaaS companies like Monday.com, Chargify, and WordStream create high quality, high performing organic content at scale. And as the CEO of Wordable, Brad and his team are making it easier for content creators and managers to transform content drafts into published articles. In this episode of The Inbound Success Podcast, Brad breaks down the process his team uses to create content, and digs into all the nerdy details that are important to nail as part of a truly world class organic content strategy.

My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising. John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State of Search, SMX, and SMX Advanced. John is an industry veteran. Before joining Microsoft, he worked at several of the top brands in PPC including Wordstream, Hanapan Marketing, and as the co-owner of Clix Marketing. He's a really excellent blogger. If you enjoy this episode, I suggest you check out his column over at Search Engine Journal. He was also instrumental in the creation of the popular blog PPCHero. Earlier this year, Microsoft advertising announced an exciting new ad format for automotive dealers. I start our conversation asking John all about automotive ads, the importance of automotive ads feeds, and he'll share a few success cases. It's also an interesting time in PPC generally. Not only are we coming out of a pandemic but we're entering a cookieless world with competing pressures on search engines for more privacy and more personalization in ads. John is a perfect guest to help us better understand this what's coming next. Grab something cold to drink and join me for a conversation with John Lee. We'll talk about planning for the post pandemic world, the role of automation and humans in PPC, and we'll do a little Microsoft Ads mythbusting towards the end. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Is your site optimized to ensure the highest number of visitors end up buying something? This week, we talk to Navah Hopkins a PPC and CRO expert on what eCommerce businesses can do to ensure they make the most of their website real-estate.Navah Hopkins, who goes by @Navahf on Twitter, is the Director of Paid Media at Justuno, a company that uses AI to optimize websites for high conversions. She's been in the digital marketing field since 2008 and she loves sharing her experience at various public speaking engagements. She's also a regular contributor to Search Engine Journal, SEMrush, WordStream, and PPC Chats on Twitter. Navah's also been named among PPC Hero's Top 25 Most Influential PPC Experts.Helen Grimes is Optily's User Experience Designer and has years of experience in UX. She's currently working on our big redesign project for the Optily app. Prior to joining our team, she interned as a User Experience Designer at Agilent Technologies in Germany. She is also a graduate of TUD, where she received a Master's in Creative Digital Media and UX with a specialization in Interaction Design.Resources:CRO ToolsLogrocket: User journey, site errors, and rage clicksAdobe XD: WireframingInVision: Usability testingFullStory: User journey and reactionsGoogle Analytics: Free option HotJar: Heatmaps

Are you advertising beyond just Facebook and Google? If not, you could be missing out on really valuable audiences that can be found on Quora, Reddit, or YouTube.  This week we chat with Joe Martinez and Brendan Hughes about how going beyond the major channels can pay off big for your eCommerce marketing.Joe Martinez (@MilwaukeePPC)  is a veteran of the pay-per-click world and was named among the Top 25 Most Influential PPC Experts by PPC Hero three years in a row. He's a regular columnist on Search Engine Land, Marketing Land, and WordStream, along with being a frequent contributor to many other digital marketing online publications. He's also spoken at some of the industry's largest conferences and co-founded the Paid Media Pros Youtube channel.Brendan Hughes is the CEO here at Optily and has decades of experience creating and implementing digital marketing and eCommerce strategies. He's led teams across many high-growth consumer-facing organizations, so he's very familiar with both the challenges and opportunities digital marketers face every day. Resources:Quora for BusinessAdvertising on RedditHulu Ads

In this week's session, Larry Kim demonstrates five tips to help local businesses get more customers from Instagram. Larry is the CEO of MobileMonkey and the original founder of WordStream.Get Clubhouse or another livestreaming audio app ASAPUse Comment Auto-ResponderEmploy Funnels Within Your Instagram DMAuto-Reply to Instagram Story MentionsEmail Opt-In…. from InstagramLinks mentioned in this session are available on our website at https://localmarketinginstitute.com

Welcome to this week's episode on The Radcast! Get ready for the entrepreneur, weekly columnist for Inc. Magazine, and founder of companies - MobileMonkey and WordStream Inc, Larry Kim!In this episode on The Radcast, host Ryan Alford talks with guest Larry Kim about the ways to solve communication problems, and Larry shares why branding may actually be the #1 performance marketing tactic in 2021. They also dissect digital communication channels, their benefits, and the evolution of DMing.To learn more about Mobile Monkey, follow Larry Kim on LinkedIn and Instagram @kim_larry or by visiting https://mobilemonkey.com/If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast

"Are you turning away projects or otherwise missing revenue opportunities in your agency business because you find scaling-up incredibly challenging? Don't worry. You're not alone! According to WordStream's recent State of the Agency report managing time, hiring/training new employees, and being profitable are the three main pain points for agencies looking to scale their operations.In this episode of PressThis, we interview Vince Graziano of Beyond Private Label about the common challenges agencies face when scaling their organization and their revenue. Vince shares his thoughts around expanding the size of projects you take on, exponentially accelerating growth with maintenance plans, hiring in a hurry, and using outsource providers to expand your team, and much more!Now is the time to expand your boutique shop into a massive revenue generating agency powerhouse, don't miss this episode of PressThis. Listen now!"

Home buyers rushing to beat the June Stamp Duty Holiday deadline could be paying far more for an overvalued property than they are saving on the tax? Inflated property prices keep hitting all-time highs, despite higher unemployment and the worst recession in 300 years, and buyers are paying over the odds, according to a BBC report. In one example, a house which sold for £325,000 during the first lockdown is now on the market for £400,000! Three couples are trying to buy it before June despite the fact that they have no need to panic.  I have recently seen dilapidated properties auction sell for £200,000 over reserve, despite needing a minimum of £100,000, and the total outlay being far more than the average price in the area. Mortgages are proving to be a challenge with surveyors booked up for weeks and lenders becoming choosy about who they lend to. Some sellers would rather take a lower offer from a cash buyer than risk losing a sale due to mortgage issues further down the road. Stock markets and cryptocurrencies have also hit new highs with buyers jumping on the bull market bandwagon for fear of missing out – FOMO. In my experience, bubbles like these have usually burst leading to market crashes and downturns.  The Dow Jones index has doubled in 5 years and the Nasdaq has almost tripled! Overseas buyers from places like Hong Kong are helping to push sales of super-prime London property. In 2020, over 200 properties valued at an average of $18 million were sold in London, more than any other city. Upmarket estate agent Savills reported that they have sold almost 100 £5 million London properties. The Central London property market is unique and a world apart from the rest of the UK, as well as most of the capital. Billionaires can afford to park up to £50 million into a property and leave it empty for years.  The price of an average property in the London area is just over £500,000 and half that for the rest of the country. There are also parts of the UK where you can pick up a house for £30,000!  In fact, since the lockdown started there is a growing trend to move out of the city centres into the countryside creating so-called “Zoom Towns”, where people work from home and hope the wifi is strong enough. In the UK, GDP rose last month by just under half a percent and EU trade has recovered after a shaky post-Brexit start this year. How To Start A Money Making Business From Home Without Capital Or Risk Did you read the story of the man in East London who is making a fortune after starting a home-based business last year when he was laid off from his job during the lockdown?  What was the business? Assembling flat pack Ikea furniture! Yes, that’s it. No premises, no rent or overheads – pure profit! During the lockdown, there was a boom in home improvements and like me most people hate assembling furniture. He jumped in, provided a service that people wanted and is making a pile of money putting together flat pack furniture for thousands of customers. With pubs and restaurants closed for the lockdown in the UK and Ireland it's a reminder of how vulnerable physical businesses, like pubs, restaurants and shops are to economic downturns or market changes. At the same time, internet business owners are getting richer. Never in history has more goods been bought on the internet.  Even before the pandemic, the high street was already under pressure from online shopping, which has exploded in the last few years.  High rents, taxes and competition from the likes of Amazon and Shopify have driven large retailers, like Debenhams, out of business and forced John Lewis to start closing 70% of its 50 plus stores in the UK. How does this help you get started online? The internet has given small home-based businesses an opportunity to compete with the big companies which have dominated the market. They took the best sites in the high street and malls, and often drove small retailers to the wall with massive advertising and undercutting. Fortunately, this has now changed and that’s how you can benefit from the online bonanza. You can now set up a risk-free online business or store - from home in your spare time - and sell to a potential market of 5 billion people browsing the internet every day looking for solutions to their problems.  You no longer need to rent a shop or premises and pay high taxes and bills before you make a penny. And you don’t have to quit your job until your business income exceeds your salary.  Here are 3 simple steps. Step 1  Sell solutions to people’s problems Research your idea or product online – where else! You can check on Google how many people are searching for products or solutions to their problems. For instance, millions of people want to be slimmer and healthier, especially in these times. According to wordstream 450,000 people have recently searched for “how to lose weight” on the internet. Other ‘keyword’ searches like “diet” and “lose weight fast” had similar results. That’s just one niche! You can literally find out how many people are searching for keyword solutions by checking on Google and specialists like Wordstream and Mondovo absolutely free. Market research like this was previously only available to large companies with large budgets. Now you can access it for free. You can get up and running with your online business website today for free with GrooveFunnels. For more information…click here  Step 2 Set up your online business today Set up an online business selling products that people are looking for (not what you think the market needs), or sell to people online from your existing business, by setting your website online today. You don’t need to pay a designer or software engineer to set up a website, as there are readymade templates and off-the-shelf website pages to get your business started today. In the past, I have spent tens of thousands on websites because they had to be designed and built from scratch, which took months. Fortunately, you don’t have to go through this pain. You can now build a simple website for free using GrooveFunnels template pages and built-in shopping cart checkout facilities with a click of a button. GrooveFunnels is offering free lifetime access for a limited period only – no credit card required to open and start using your free account. For more informationhttps://groovepages.groovesell.com/a/uy9VcdqIvopT, click here  Step 3 Now decide what you are going to sell and how and GET STARTED! Decide what niche you want to be in and what you want to sell. Unless you already have your own products and business (which you may want to change based on your new research on what people actually want) you can start by selling other people’s products and services for a generous commission of between 10 and 50%. This is essentially how some of the biggest companies in the world make billions in profits.  Booking.com and Airbnb do not own their own hotels and Amazon helps millions of small retailers and authors sell online for a commission. If you want to start earning cash today, GrooveFunnels will also pay you a commission to recommend their fantastic free software to your friends, colleagues and customers when you open your free account. Find out how to earn money  Here’s the best part. It’s risk free and no capital investment required! No re-mortgaging your house and borrowing thousands or risking everything to open up a physical business. And you can get started right away. What have you got to lose? One final thing…this free lifetime access is on offer for a limited period only.  GrooveFunnels only plan to keep this offer open for a short while and will soon start charging at least $99 dollars per month to access the same package you can get for free for life – NO credit card needed…FREE LIFETIME ACCESS.  https://groovepages.groovesell.com/a/uy9VcdqIvopT #investment#money#taxreturns#makemoneyonline#groovefunnels#FREE See omnystudio.com/listener for privacy information.

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInUnstack LinkedinUnstack TwitterZach's Unstack BlogAbout Zach:Prior to becoming VP of Sales and Marketing at Unstack, Zach was a General Manager at search marketing company WordStream. In short, he's helped thousands of agencies to improve their business and services for a vast array of clients, both big and small.When he's not working, Zach is either golfing or heading to car shows. Soon – he'll be hanging out with his new baby!

Developing powerful SEO for your law firm doesn't mean catering to the robots at the cost of the human being. Attorneys can differentiate their practices, help people, and gain backlinks. Chris Dreyer explains SEO, new options for attorneys, and offers case examples of brand and law firm marketing that offer personality robots could never mimic. Quick answers to hot questions:What is SEO? (09:35)On-site SEO & Off-site SEO (11:46)What's working right now for law firm marketing (19:32)The 3 funnels of content explained (24:22)How long for SEO results (27:26)What Chris Dreyer sees for the future of legal marketing (40:25) MEMORABLE QUOTES“We were looking at different strategies to bring exposure to a firm, but also to acquire backlinks… We wanted to kind of be a win-win all-around approach and one of the things that we did was we would offer a scholarship to either a local community or nationwide….[Financial aid pages] would link back to the listing, not because they thought they were doing SEO but because it was good for the consumer.” “You first have to be able to at least know the basics and the foundation in order to evaluate if the SEO specialist you're working with is even doing a good job. And you need to be able to speak the same type of language and understand those KPIs and goals that everyone's striving for because SEO is not immediate like Google ads.” “It is the most challenging circumstance when [law firms] don't have something that's different. It makes it really hard for any type of marketing to have the extreme effectiveness that it could have.” CONNECT WITH CHRIS DREYERChris Dreyer is the President and Founder of Rankings.io, an agency that specializes in personal injury lawyer SEO. His agency ranks personal injury firms for the most lucrative keywords in your industry with end-to-end SEO, from content creation to technical optimization. “Most personal injury attorneys struggle to rank at the top of the search results. That's why I'm here: I help elite personal injury law firms generate motor vehicle and serious injury cases through Google's organic search results.” Chris DreyerLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Rankings.io: https://rankings.io/ KEEP READING"Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable" Mike Morsehttps://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable-ebook/dp/B088X41PPP “The Tribes We Lead” Seth Godin; TED Talks (February 2009)https://www.ted.com/talks/seth_godin_the_tribes_we_lead “SEO for Lawyers” Chris Dreyer; Rankings.iohttps://rankings.io/seo-for-lawyers “The Ultimate Guide to Google's Local Service Ads” Mark Irvine; WordStream (13 January 2021)https://www.wordstream.com/blog/ws/2018/06/11/google-local-service-ads “YouTube Video Ads for Law Firms: Case Study & Results” Zahavian Legal Marketing https://www.zahavianlegalmarketing.com/youtube-ads-for-law-firms-case-study/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division of Hennessy Digital. In this episode, Lisa and Navah discuss everything SEO and PPC, from attribution and bounce rate to algorithms and budgets. Where to Start? When asked whether companies should start with SEO or PPC, Navah answered with another question: what kind of budget and time are you willing to spend? Indeed, SEO cannot be tested in a short period of time. No matter how good a strategy is, it will only start yielding results in 6 to 9 months. With paid media, you need to be willing to spend more money, but it requires less waiting time. For fast results, Navah recommends running ads on Facebook but points out that only e-commerce businesses will get quality results from that strategy. With paid, she recommends starting more aggressively in the first thirty to sixty days to help the algorithms understand what you are all about. With SEO, start with my sure you’re site is great, otherwise, your SEO strategy will be rendered useless. Is my strategy successful? According to Navah, it is easy to realize when a PPC strategy is failing but with a good tracking system, everyone will realize they need to invest in SEO. That being said, one of the best ways to measure SEO and PPC success is to look at customers’ journey and conversion paths. Navah also advises that bounce rates need to be analyzed carefully. A high bounce rate isn’t necessarily bad, especially on a content-heavy platform like a blog. “Attribution and last-click attribution is one of the main reasons why SEO gets the short end of the stick,” said Navah. Unfortunately, Google Analytics defaults to last-click attribution, not showing the full journey. First click attribution is also misleading. Navah recommends showing clients models of revenues based on different attribution models. Message Mapping Message mapping is thinking about who your customer personas are and making sure you are not putting the same ads and content to everybody. To create these personas, analytics are incredibly important, specific audience segments. Is the Facebook algorithm really getting smarter? Which platforms should you use to learn more about SEO? What are the best workflow strategies when working from home? Listen to this episode to learn more from Navah! “SEO is like climate change, it’s silly people don’t believe in it.” - Navah Hopkins Some topics discussed in this episode include: SEO PPC Analytics Bounce rate

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency. It’s Easier Than You Think According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public. To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.” Larry Kim’s Digital PR Hacks By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

Listen in as David Posternak and Amanda Oles of WordStream share their insights on increasing customer engagement through disruption, ways to improve your marketing strategy right now, and the benefits that virtual trainings can play in attracting more prospects into your funnel, with or without large advertising budgets. Have the recent disruptions put a strain on your sales and marketing team? The scramble to reconstruct long-held structures in your marketing operations is daunting enough. Working remotely hasn't made synergy between these departments any easier, but that hasn't stopped the team at WordStream. When online advertising was disrupted earlier this year by nationwide advertising budget reductions, Dave Posternak and Amanda Oles shifted their go-to-market strategy to maximize their existing contact database and double down on webinars.

We're entering a "video first" world where video dominates attention and social media feeds!  What are the implications for leaders?  If you aren't communicating using video you're at risk of getting shut out of people's lives.  In this audio master class, I share tips and strategies to help you bring your leadership online using video. We've Entered a "Video First" World  In 2016 Facebook CEO Mark Zuckerberg said, “Ten years ago, most of what we shared and consumed online was text. Now it's photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.”  Facebook / Fast Company "The vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones is now 77%..." Pew Research Center Video is estimated to be 80% of all Internet traffic. Wordstream.com According to Forbes "90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy." Adding a video to marketing emails has been shown to double to triple click-through rates. Website landing pages with videos see significant increases in their conversion rates.

Navah Hopkins is the Services Innovation Strategist at WordStream. The Marketing Mind meets top marketers, discussing where they came from and what they've learned along the way.

In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey. Larry talks to us about : How Facebook is changing in ways that make private messaging more important than ever Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters) Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn. Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Larry Kim: Founder of MobileMonkey & WordStream Larry Kim is the founder and CEO of MobileMonkey, the world's best Facebook Messenger marketing platform. He's been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. He's a notable expert on Facebook Messenger chatbot marketing, Google Ads, Facebook Ads, entrepreneurship and start-ups. Larry founded MobileMonkey to give marketers the opportunity to connect with customers on the most popular mobile chat application, Facebook Messenger, used by over a billion people every day. MobileMonkey is an easy to use and free platform for building powerful Facebook Messenger marketing chatbots, no coding required. Larry is also the founder and former CTO of WordStream, Inc., the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs more than three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett, parent company of USA TODAY, for $150 million in July, 2018. Larry believes in active participation in the digital marketing community, which is why he speaks at conferences across the country and internationally each year, including Dreamforce, INBOUND, PubCon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.  He also shares his knowledge as a prolific author for widely read marketing publications including the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, @Search Engine Watch, Business Insider, and many others.  He frequently publishes his research, findings and experience in the areas of chatbot marketing, PPC marketing, AdWords, Facebook Ads, and SEO, as well as entrepreneurship and start-ups. Larry holds a degree in Electrical Engineering from the University of Waterloo. Watch the full episode here: https://projectegg.co/larry-kim About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Tanner Elvidge, PM at WordStream, discusses getting into product management out of undergrad, and the steps along the way which lead him to product.Resources:productmanagerhq.comthe1thing.comMedium.com/@tannerelvidgeLinkedIn.com/in/tanner-elvidge

My name is Corey Kupfer and I've been working in the business of negotiations for more than 30 years, both as a successful entrepreneur and as an attorney. My goal is to help you strategize, plan for, find, and complete deals that will help your company grow rapidly. This is called “inorganic growth”, and it differs from the traditional, often slower, organic growth you're probably familiar with. What You Will Learn: Learn why Gannett elected to acquire search marketing software maker WordStream for $150 million, and what benefits Gannett expects to receive from the deal. I also review IBM's 2018 acquisition of Red Hat for $33 billion, in an effort to expand and grow their open source capacity and cloud dominance. I examine Oracle's acquisition of DataFox for an undisclosed value, with the intention of increasing their capacity for Artificial Intelligence to analyze business data. I also look at Twilio's $2 billion acquisition of SendGrid to expand their cloud platform as an all-in platform for business growth. Learn about Adobe's $4.75 billion acquisition of Marketo, to improve the function of their cloud-based solutions suite; as well as Cisco's $2.35 billion acquisition of two-factor authentication specialists Duo Security. I discuss AT&T's purchase of AlienVault with undisclosed financial terms, with an effort to boost their own internal systems security, as well as Siemens' $700 million acquisition of low-code platform maker Mendix. Learn why DocuSign acquired SpringCM for $220 million as an effort to modernize its processes, and hear about the Salesforce acquisition of Israeli cloud and AI marketing platform Datorama at an undisclosed purchase price. I discuss the potential motivations behind the above-listed acquisitions, as well as key tech sector partnerships of 2018 and why they stand out. For example, learn why Walmart and Microsoft are partnering for the purpose of being more competitive in e-commerce, and why Apple and Google are partnering despite their ongoing competitive interests. Resources: Website: www.fuelingdeals.com

Do you want to run ads, but aren't sure what platform you should be using? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "Facebook Ads vs. Google AdWords: Which should you be using?" by WordStream.Source: https://www.wordstream.com/facebook-vs-googlePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/39dFXch

Mark Irvine, the senior data scientist at Wordstream shares with Michael his advice about how dealers can get the most out of their Google Ads and Facebook advertising. Having access to thousands of different ad accounts, Mark has the unique privilege of being able to observe and recognize PPC best practices at scale, covering a variety of industries. Whether you're running your own ads in-house or outsourcing management to a 3rd party, Mark and Michael get to the bottom of it in this episode.

By 2019, 80 percent of the world's internet traffic will be video. That's according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you'll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I'm joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team learned after a full year of testing Google's new expanded text ads (ETAs) across 14,000 accounts. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

The world of online marketing was rocked so hard this summer that it almost fell to its knees.Some really big names in online marketing had the courage to announce that online customers are more likely to buy your products if they've heard of your company and feel good about it. Dumbfounded, I spoke to my computer screen as though online marketers everywhere could hear me, “How did you not already know that?” And then these same researchers suggested that building awareness through mass media might be a good thing to do, after all. Again, I mumbled, “How did you not already know that?” I've been fascinated for years that an entire army of Search Engine Optimization tweakers could – with a straight face – argue that brand awareness and brand preference are of no consequence in the online world. But then I would hear the echoing voice of Anatole France1 – with a French accent, because he was French, you know – “If fifty million people say a stupid thing, it is still a stupid thing.” SEMrush2 was one of the big names in online marketing who concluded that “direct website visits” are the single most important factor in determining your SERP [Search Engine Results Page] position. In other words, they announced that Google is impressed – and will reward you with higher SERP placement – when people go directly to your web page instead of merely choosing your name from a list of search results. It makes sense, doesn't it? Google is effectively saying, “If this is the company people think of immediately – and feel best about – in this category, then they must be the category leader.” Voilà, you and your company are on your way to the top of the Search Engine Results Page. All as the result of brand building through mass media and public relations.Like yesterday's telephone book Yellow Pages, a Search Engine Results Page is an information source for customers who haven't already made up their mind. But when faced with a list of names on the Search Engine Results Page, does it surprise you that even the so-called “undecided customers” will often choose the name they've heard of, and have good feelings about? Direct navigation is a powerful vote of confidence. Just like it was 25 years ago when customers would look you up in the White Pages of the phone book – or dial 411 for “Directory Assistance” and say your name – when they wanted to make contact with you by telephone. WordStream3 is a huge Pay-Per-Click company that works with over one million advertisers. They were the second big name in online marketing that came to the same conclusion as SEMrush, although they traveled a different road to get there. In their case, WordStream became fascinated by a PPC campaign that had a 300% increase in conversion rates for no apparent reason. They had changed nothing in the Pay-Per-Click campaign. They hadn't changed the landing page, the bid strategy, or the ads. What WordStream finally discovered was that some brand-awareness ads were being funded in another media, and these ads had created a halo effect on the Pay-Per-Click ads. Here are their conclusions, in their own words:“Direct visits are fueled by your brand awareness, so building a strong brand image should be an essential part of your promotion strategy.” – SEMrush, page 42 of 55 “What we are seeing here is that people with stronger brand affinity have higher conversion rates than people without any, because people tend to buy from the companies they already heard of and begun to trust.” https://mobilemonkey.com/our-team/ (– Larry Kim,) WordStream Jeff Bezos figured all this out a long time ago.In chapter four of Be Like Amazon: Even a Lemonade Stand Can Do It, we read an exchange between Poobah and a younger man: The younger man continued to read. “Although it seems counterintuitive on the surface—a little bit insane, even—Bezos knew that making honest reviews available on each product page...

Episode 2 of The Redirect Podcast: Amazon loses its 1-click checkout, and what does this mean for other E-commerce players? Also: discussions around The State of Internet Marketing from the team at WordStream, Google Assistant comes to iOS, and expanded carousel ads inside AdWords are being tested. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-2/

Generating consistently profitable traffic is hard work. The hours spent developing content, building distribution relationships, doing outreach and establishing a genuine audience online can be countless before you begin to see a return on your investment. What if it didn’t have to be so difficult? What if you could market only to those people looking for what you […]