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Local lad, son of a legend, but a top player in his own right.Luke Summerfield grew up with knowledge that his dad, Kevin, was a hero to many at Home Park. So, from joining the Centre of Excellence at the age of 10, through to making his debut at 17, he had to work doubly hard to forge his own pathway.In the latest episode of the Argyle Podcast, Luke talks though his breakthrough into Championship football, a weeks training with Chelsea and battling illness to return to the game he loves.This is the story of Luke Summerfield.
This episode is brought to you by Inbound Back Office.If you can believe it, we've already dedicated an entire deep-dive episode of HubHeroes to virtually every single HubSpot Hub: Marketing Hub Sales Hub Service Hub Heck, even Ops Hub! But we haven't talked about one of the most powerful and increasingly popular hubs of all — the HubSpot CMS Hub. Until today, that is! Now, like all of our other hub episode deep dives, you don't need to EITHER be someone considering the HubSpot CMS Hub (but doesn't have it yet) OR someone who already has it! This episode is for everyone, because we're unpacking topics around it that are relevant to everyone: What are its true superpowers? What do most people get wrong about the HubSpot CMS Hub? How are most current users still not maximizing its potential? And that's only the beginning of our conversation. To help us out today, we are joined by the legendary, the one and only growth-driven design champion Luke Summerfield who is also the Director of Product, GTM of CMS Hub at HubSpot. Here's what we cover in this episode ... Why does the HubSpot CMS Hub exist? Is it really that beneficial to have your CRM and website existing on the same platform? What are the most powerful features within the HubSpot CMS Hub and why? What are the most common ways companies using the HubSpot CMS Hub are getting it wrong and why? How accessible and easy-to-use is the HubSpot CMS Hub really for those with no technical chops? And is that kind of accessibility a good thing? Who do we trust more with our taxes? HubSpot or WordPress? What do you need to know about smart content, why it's so amazing, how to use it, as well as how not to use it? What are some juicy secrets and tidbits about what's the come from HubSpot? Will Liz ever stop creating AI-generated haikus that no one asked for? ... and much more! YOUR ONE THING FROM THIS EPISODEThere's a lot to love about the HubSpot CMS Hub, but what makes it so special — especially for those who are already using other HubSpot Hubs as part of their MarTech stack — is that its accessibility is unmatched. No more waiting two weeks for a developer to implement a simple change on your site; HubSpot CMS Hub is built for agility.Just remember, though, with great power comes great responsibility. Like we talked about last week in our HubSpot playbooks episode, processes will matter a great deal here if you want to see success with HubSpot CMS. Make sure you check out the HubHeroes special offer at Inbound Back Office offer at https://www.inboundbackoffice.com/hubheros
What would WE want to see in a hypothetical Episode X? Well, we're going to tell you this week! Thanks to a Patreon question from Luke Summerfield, we're both delivering our story, cast, title, and release date pitches for the next step in the saga. We all take YOUR thoughts, answer some more naughty Patreon questions, and end on a "bad Episode title" game...For all your Sessions needs, head to starwarssessions.co.uk // Find and support us on PATREON at patreon.com/starwarssessions // Don't forget to rate, review, subscribe, and share! You can find us on Twitter, Instagram, TikTok, Facebook, and all the socials so come talk the Wars with us! We post polls, questions, and thoughts on both socials, and the results/comments are featured on the episodes as well // Send your voice messages to hellothere@starwarssessions.co.uk and we'll get them on the show // Catch the show on Spotify, Apple Podcasts, Audible, and all good podcast platforms // Thanks again for listening – your continued support is so appreciated by us.MTFBWY. Hosted on Acast. See acast.com/privacy for more information.
“You are wasting time and resources on your website and don't even know it.” - It's time to take a step back and challenge the assumptions of traditional web design. What we think the process should be, in in-fact causing wasted time, money, and opportunity. Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and learning. The result is a peak-performing website in a fraction of the time.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
We're discussing our top five Arnie movies each this week as requested by Ko-fi supporter Luke Summerfield. Which AH-NULD movies make the cut and which have to be...terminated? We also chat about everything we've been checking out over the past week! // Follow us across social media @mpmadnesspod and support the show at ko-fi.com/movingpicturemadness // Artwork by James Herring (Twitter: @jamesrherring) and intro/outro music (c) Gunship
Luke Summerfield, GTM Lead Web/CMS - HubSpot
Luke Summerfield discusses all things website platform. He dives into how to think about your website platform, how to think about your website as a marketing tool, and explores the tradeoffs of different systems. https://info.builderfunnel.com/builder-funnel-radio/power-of-a-modern-website-luke-summerfield
Hallgeir Gustavsen is going live with amazing guests, and today it is Luke. Luke is working at HubSpot where he wakes up every morning excited to help others unlock their potential. He does thes by advising startups, writing and speaking. In adition he founded the Growth-Driven Design movement which is an amazing iterative way to do website developement. check him here: https://www.keyy.org/lukesummerfield --- Send in a voice message: https://anchor.fm/hallgeirg/message
Il faut le reconnaitre : il y a un truc qui ne va pas dans la façon dont on gère les projets de refonte de sites web, en particulier dans l'industrie. Hors délais, hors budgets, épuisants ... Pourtant il existe une autre approche possible. Dans cet épisode je reçoit Luke Summerfield, en charge du CMS Hub chez Hubspot et on discute :- Des changements profonds qui s'opèrent dans le domaine du webdesign et de la conduite de projets web- De l'approche Growth Driven Design appliquée à l'industrie- Des technologies et des CMS
Gabriel and Luke dive into the latest changes in the website design industry, how companies need a reliable and secured CMS platform that integrates with their CRM, and how companies are adapting their website development strategies with agile methods and the right technology. We also discuss the new features of the HubSpot CMS Hub and the introduction of the Pro and Enterprise levels. Luke also shares some great tips on his experience working remotely for years, and his secret on how to pick new books for inspiration and innovation.
If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the Go-to-Market Lead (Web & CMS Hub) for HubSpot, Luke Summerfield to chat about the brand new CMS Hub and his Growth Driven Design initiatives. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about the new CMS Hub? Send them to inbound@moreycreative.com. Show Notes: Growth Driven Design Growth Driven Design Certification Growth Driven Design Agency Certification HubSpot CMS Hub Why You Should Build Your Website on the HubSpot CMS Hub HubSpot CMS Themes Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
Visit www.redpandas.com.au/ep108 for video version, show notes, additional resources and links. In part II of our chat with Luke Summerfield, we cover who HubSpot CMS is for and who it isn't for, HubSpot CMS vs WordPress, justifying charging $300/m+ for a CMS as well as why IT teams actually love HubSpot CMS. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep108 for more.
Visit www.redpandas.com.au/ep107 for video version, show notes, additional resources and links. In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website. www.redpandas.com.au/ep107 for more.
In the first episode of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Luke Summerfield, Go-to-Market Lead for Web and CMS Hub at HubSpot. Together they explore the launch of HubSpot's new CMS Hub, a radical reinvention of the modern CMS. Formerly hosted by ClientsFirst.
Growth-Driven Design (GDD) is a methodology we’re pioneering here at Digital 22. Even though we’ve been trained by Luke Summerfield himself, it was pretty cool to hear him talk about it at our LOVE INBOUND event. With his progressive approach to website building and infectious passion for a customer-focused design, you can’t help but want to reevaluate your own website strategy.
Ever wondered what it's like to build and launch something as big and game changing as a CMS that plans to take on Wordpress? Luke Summerfield, HubSpot Go-To-Market Lead and GDD inventor, shares a behind the scenes look at the huge launch of the HubSpot CMS Hub.
Companies have to invest in digital experiences now when physical experiences are off the table. You need an agile website, especially in times of crisis, to make rapid changes. We talk with HubSpot’s Luke Summerfield about the paradigm shift in the web industry and what to look for in a website CMS your business (and website) can respond quickly.
15-Minute Strategy Podcast EP32: New HubSpot Hub [Sprocket Talk] In this episode, we talk with Luke Summerfield from HubSpot about the brand new HubSpot Hub. That's right, the HubSpot CMS Hub is here.
On this Special Series episode of the Hubcast, Carina interviews Luke Summerfield, Go-to-Market Lead for Web & CMS at HubSpot, about the future of the platform in 2020.
Support the show (https://www.hubspot.com/agencies/web-canopy-studio)
The Rise of Skywalker is coming. Fans around the world are pumped, nervous, excited, anxious and desperate for the new movie - this is what they are feeling... Thanks to the following for their contributions: Aaron Quinton, Alderaanian Rose, Alex Jessep, Alyce (Force Toast Podcast), Andy Monza, Brock Bellinger, Carter Zhang, Charles and Pat (ConverSWations), Charlotte and Caitlin (Skytalkers Podcast), Cheyenne (Kessel Run Weekly), Christina Gano, Darth Maullie, Donnie Jeep, Eammon Jacobs, Eric Eilersen, Eva Byzio, Luke and Waz (Fly on the Wall Podcast), Gavbacca, Genevieve Therese Remy, Igor Nogueira, Itye, Jacob's Quest, Jamie Binegar, Jamie Stangroom, Jared Charles, Jonny Oliff, Jussara Soares Naconiecni, Justin Bello, Katie Stubbs, Kristina Hard, Lacey Gilleran, Lora Ren, Luke Summerfield, Mark Marquis, Michael Condon, Morgan McGregor, Neil Lowery, Noor-Hal Cuellar, Olly Barcham, Patric Covey, Pete Hart, Ross "Pop Star Indy", Anthony "A Rural Farm Boy", Riz Govorez, Roqoo Depot, Samuel Allen, Selene Jade, Shannon Moran, Shaun Hudson, Siraj Bajwa, The Slayfer and Vadim "Dimski" Simons. Find and support us on PATREON at patreon.com/starwarssessions Don’t forget to rate, review, subscribe and share! You can find us on Twitter (@starwarssession) and Instagram (@starwarssessions) so come talk the Wars with us! We post polls, questions and thoughts on both socials and the results/comments are featured on the episodes as well. Send your voice messages to sws@whatiwatchedtonight.co.uk and we'll get them on the show. Catch the show on Apple Podcasts, Spotify and many more. Thanks again for listening – your continued support is so appreciated by us. Those spicy graphics by Isaac Pevy @ https://dovetail.design. MTFBWY.
Luke Summerfield is the founder and program manager for HubSpot’s internal startup Growth-Driven Design. In this episode he talks about how Growth-Driven Design is resulting in better website performance. Check out the community and the GDD Certification: https://www.growthdrivendesign.com/Check out the Inbound Growth Lab: https://www.techweb.no/inbound-growth-lab/ See acast.com/privacy for privacy and opt-out information.
Doug and Mike welcome Luke Summerfield to the podcast to discuss Growth Driven Design, the problem with websites today and how you can solve them.
Luke Summerfield wakes up each morning excited to discover, experience, and share moments of inspirations. He does this at HubSpot, advising startups, writing, and speaking. He founded the Growth-Driven Design movement which is transforming the world of web design. In the first twelve months, they grew from 0 -> 940 agencies in 50 countries offering GDD services to clients. Previous to HubSpot, Luke helped grow a digital marketing agency until it was acquired in 2014. Outside of work, he trains Mixed Martial Arts / Brazilian Jiu-Jitsu and rough houses with his pug puppy, Mac. What you’ll learn about in this episode: Growth-driven design: what this “smarter way to do web design” is all about Why the platform you use for your website doesn’t matter with growth-driven design How growth-driven design was born out of the pain both agencies and clients felt around web development and why this system is so much better than previous ways of doing web dev Step 1: getting an empathetic understanding of your client’s audience’s world Step 2: building a “launch pad” website -- something that looks and performs better than what the client already has but is not the final product Step 3: continually improving websites How to sell and price growth-driven design to clients Why you should always sell at least 15 hours a month of growth-driven design and why you need at least a six month engagement from a client The stats that prove that growth-driven design gets more leads than traditional design Why growth-driven design still works great when you outsource the coding piece of web design All the assets Luke has on his website Ways to contact Luke Summerfield: Website: www.growthdrivendesign.com Report: www.growthdrivendesign.com/report Directory: www.growthdrivendesign.com/directory LinkedIn: www.linkedin.com/in/lukesummerfield We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
This week I had the pleasure of interviewing Luke Summerfield - founder of Growth-Driven Design, a website design process we have been utilising with our clients (and with amazing results).
In this episode we're joined by Luke Summerfield of HubSpot, Founder of the Growth-Driven Design movement. Luke discusses the one thing that is at the focal point of all SaaS businesses, the website, and more specifically about Growth-Driven Design (GDD) which is a smarter and more agile way to approach web design and development. In this episode Luke opens up the topic of GDD and discusses how SaaS companies can benefit from this methodology, including: - The similarities between Sir Edmund Hillary's Everest expedition and the website redesign process - How the GDD movement was born - What the GDD model is - The importance of GDD for SaaS businesses - How SaaS companies can get started with the agile GDD model - Where you can go to learn more about GDD Growth-Driven Design: http://www.growthdrivendesign.com Luke on Twitter: twitter.com/savvyluke The Growth Hub: http://www.advanceb2b.com/thegrowthhub Advance B2B: http://www.advanceb2b.com The Growth Hub on Twitter: twitter.com/SaaSGrowthHub Edward on Twitter: twitter.com/NordicEdward
Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and successfully, and came up with the minimum viable website (a name that did not resonate well with clients!).This idea morphed into experiments within Hubspot's Partner Program that eventually came to be known as Growth-Driven Design. They've now launched a certification in Growth Driven Design in June 2016 to high acclaim.In this episode, we talk to Luke about agency growth, the problems that all agencies face, and how an agency can begin moving toward selling web services to clients in profitable, and more sustainable ways.
Welcome to Episode 58 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016 Welcome to the Election Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – less than 14 hours left! Looking forward to Charles Duhigg – just read his book The Power of Habit – tons of interesting insights into how people can reset their habits for better productivity and achievement. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ We had a bit of an early taste – visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison Shot 2: HubSpot Feature/Tip of the Week HubSpot’s new learning centre – for managing all your certifications Another reminder to do the training – so much good content. Takeaway: never say things along the way about talking about the releases. Shot 3: Challenge of the Week How Slack uses Twitter: https://slackhq.com/finding-our-twitter-voice-2684669345ab#.218db7v1l Document a process for how you ‘speak’ on each of your company channels. Shot 4: Stat of the Week INBOUND is sold out! I heard from a birdy that there is around 20,000 people attending this year! Shot 5: Opinion of the Week A contrarian, but I think accurate, look at how Google is destroying the search ecosystem: http://www.seobook.com/securing-fear-and-mobile-monetization Shot 6: Pro Tip of the Week What types of content get shared: http://buzzsumo.com/blog/magical-content-gets-links-shares-new-research-buzzsumo-majestic/ Our research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: Authoritative content that answers popular questions, such as ‘what is ..?’ Strong opinion posts and political posts Content that provides original research and insights Content that leverages a trending topic but that also provides practical insights Authoritative news content on new products or developments Shot 7: Resource of the Week Lead scoring and nurturing: https://medium.com/startup-grind/how-to-design-lead-nurturing-lead-scoring-and-drip-email-campaigns-9961024f6605#.h6lgnbmr6 Although it covers a different product – Drip – the approaches he goes through are well worth reviewing. Particularly understanding lead nurturing versus customer nurturing, and also the different types of nurturing that apply to early startup companies versus established companies. Shot 8: Updated Mobile App of the Week Some updates to the HubSpot all in one mobile app for iOS https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8 What’s New in Version 2.5.1 – New GrowthBot widget, the chatbot for marketing and sales – You can now send tracked email from the app Shot 9: Mobile App of the Week Life Cycle https://itunes.apple.com/us/app/life-cycle-track-your-time/id1064955217?mt=8 http://www.northcube.com/lifecycle/ Life Cycle automatically tracks your time and maps your life. Best part is it uses only 1% of your battery. Shot 10: Podcast of the Week HubnSpoke by the team at The Kingdom: https://www.thekingdom.com.au/hubnspoke Adam Steinhardt and Zaahn Johnson Shot 11: Quote of the Week Directly from the new HubSpot office in Boston. Success is making those who believed in you look brilliant. ~ Dharmesh Shah
Welcome back to episode 8 of Happy Porch Radio. Growth Driven Design has been mentioned a couple of times on this show already - both Karl Sagas and Matt Hodkinson talked about how much impact it can have for any Agency. Luke Summerfield is the force behind Growth Driven Design at Hubspot and it is an incredible honour to have him on the show this week to tell us all about this powerful system for rethinking the traditional web design project.
As a Program Manager at Hubspot, Luke Summerfield’s job is to help Hubspot’s partner agencies achieve their peak level of performance. Luke’s message today is simple: The web design process most agencies follow is broken. You meet with the client a couple of times, then go back into your office for a few months, battle... The post Agency Advantage 23: Luke Summerfield on Why Traditional Web Design Hurts You & Your Clients appeared first on Hubstaff Blog.