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On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.We discuss:The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.How to get out of your own way and just get started with podcasting (we know, it's intimidating!)The biggest mistake business owners make when they create podcasts and what it should look like when it's done rightPlus so much more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.=================================================================Best Moments:(02:01) George's early life and challenges(04:28) George's pivotal moment in the military(06:24) The importance of finding purpose and reason in life(07:37) George's transformation from bouncer to associate pastor(10:10) The "mathematics of 1" philosophy(12:04) Explanation of the superhuman framework(15:29) George's guilty pleasures and downtime activities=================================================================Guest Bio:George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve. Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
Unlock the secrets to transforming your customer experience as we challenge the outdated conventions of customer experience. Watch the recording: https://youtube.com/live/xVraIRJPjyU✅ 7 Ways to Make Better Decisions Using AI: https://ai.ryanhanley.com/✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley✅ Find Your Favorite Way to Subscribe to The Show: https://linktr.ee/ryan_hanleyYou'll learn the importance of immediate communication and acknowledgment in alleviating customer frustration. By putting ourselves in our customer's shoes, we can create a supportive and reassuring experience that enhances overall satisfaction. Understand why timely responses are no longer a luxury but necessary in today's fast-paced world.Discover the power of empathetic communication in email marketing and customer interactions. We delve into the art of personalized, meaningful communication that makes customers feel heard and valued. Hear our insights on building trust with phrases like "we got you" and balancing automation with the indispensable human touch. Whether through email or social media, authenticity and relevance are key to forging lasting customer relationships and enhancing satisfaction.We also explore the critical integration of sales and service teams for a seamless customer experience. Learn how structured workflows can enhance efficiency and consistency and why publicly embracing negative feedback can build trust and credibility. Our conversation underscores the vital relationship between employee and customer satisfaction, advocating for a workplace where happy employees drive exceptional service. Plus, don't miss our live stream with content creators George and Mick, as they share their invaluable insights and experiences.
Unlock the secrets to transforming your customer experience as we challenge the outdated conventions of customer experience. Watch the recording: https://youtube.com/live/xVraIRJPjyU✅ 7 Ways to Make Better Decisions Using AI: https://ai.ryanhanley.com/✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley✅ Find Your Favorite Way to Subscribe to The Show: https://linktr.ee/ryan_hanleyYou'll learn the importance of immediate communication and acknowledgment in alleviating customer frustration. By putting ourselves in our customer's shoes, we can create a supportive and reassuring experience that enhances overall satisfaction. Understand why timely responses are no longer a luxury but necessary in today's fast-paced world.Discover the power of empathetic communication in email marketing and customer interactions. We delve into the art of personalized, meaningful communication that makes customers feel heard and valued. Hear our insights on building trust with phrases like "we got you" and balancing automation with the indispensable human touch. Whether through email or social media, authenticity and relevance are key to forging lasting customer relationships and enhancing satisfaction.We also explore the critical integration of sales and service teams for a seamless customer experience. Learn how structured workflows can enhance efficiency and consistency and why publicly embracing negative feedback can build trust and credibility. Our conversation underscores the vital relationship between employee and customer satisfaction, advocating for a workplace where happy employees drive exceptional service. Plus, don't miss our live stream with content creators George and Mick, as they share their invaluable insights and experiences.
In this inspiring episode, Mick Hunt delves into George B. Thomas's life, uncovering the principles that drive his success in digital marketing and his approach to personal growth. George emphasizes the value of daily improvements, the pursuit of legacy, and the significance of helping others on their journey. His story is a testament to the transformative power of resilience, learning, and genuine human connection.George B. Thomas's Background: He is renowned for his expertise in digital marketing and his journey of personal transformation and resilience.Defining Moments: George shares his philosophy of living for significance over success and the power of focusing on one's legacy.Discussion Topics:George's personal and professional growth approach focuses on continuous learning and self-improvement.Insights into overcoming life's challenges and the importance of a growth mindset in achieving success.Strategies for impactful digital marketing and creating meaningful connections in the digital space.Key Quotes:"Focus on being 1% better daily in every aspect of your life.""Hustle for your last name, not your first – it's about legacy, not just immediate gains."Next Steps:Learn More: Follow George B. Thomas for his invaluable insights on digital marketing and personal development.Reflect: Consider how you can apply George's principles of continuous improvement and legacy-building in your own life.Engage: Share your personal and professional growth journey using #MickUnplugged and connect with others on a similar path.
George is the “Chief HubSpot Helper” owner at George B. Thomas, LLC. George helps companies streamline and grow by using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales & marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing. In this week's episode, George shares how agency owners can begin integrating and implementing HubSpot tools into their systems and processes to streamline sales and marketing to make their jobs simpler. From starting out at a small design agency, he fell in love with HubSpot and all it can do to make businesses run smoother at a reasonable price. Now, he teaches business owners how they can easily fill their sales funnels and keep up with clients with just a few clicks. If you're curious about HubSpot tools and integrations but feel overwhelmed about where to begin, this episode will give you a good beginner crash course on HubSpot's capabilities. What you will learn in this episode: 3 major ways HubSpot helps someone run a business more effectively Getting started on HubSpot for free and scaling up How HubSpot can grow with your business HubSpot tools that help free up your time The power of learning new tools and skills as a business owner Getting 1% better each day with a growth mindset Resources: Website: https://www.georgebthomas.com/ Website (business): https://sidekickstrategies.com/ LinkedIn (personal): https://www.linkedin.com/in/georgebthomas/ Schedule a call with George: https://www.georgebthomas.com/get-started HubHeroes Podcast: https://sidekickstrategies.com/hubheroes-podcast
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i
On today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly. Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is, corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.Tune in as we talk about: [00:00] Welcome George B. Thomas![04:34] How did George start his personal brand?[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan? [11:03] Personal Brand Lesson: If you're sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization. [15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly. [24:07] How does George decide what opportunities he is going to align himself to? [29:18] What is next for George? Geroge B. Thomas PodcastHubHerosBeyond Your DefaultFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.
On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape. We discuss: The role having a brand plays in business podcasting - Spoiler alert, it's mandatory! A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following. How to get out of your own way and just get started with podcasting (we know, it's intimidating!) The biggest mistake business owners make when they create podcasts and what it should look like when it's done right Plus so much more! Access episode links, show notes, and transcript here: https://www.lifestarr.com/podcast/business-podcasting-for-solopreneurs
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o
Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,
We're less than ONE WEEK away from World Certification Week 2023—so George B Thomas, owner of George B Thomas, LLC and longtime HubSpot Academy advocate, joins the show to walk us through the role HubSpot Academy has played throughout his career and life journey, and the impact he's seen from achieving certifications by the dozens. We get into this year's World Cert Week event, what his plan is, and his recommendations for others to approach it with intention. And knowing George has navigated nearly all of the HubSpot Academy catalog, he offers up his tips for operationalizing the pursuit of certifications—including how he keeps up with new additions and updates, how he determines what to take and in what order, how to keep recertifications manageable to maintain certification status, and how to improve exam pass rates overall.
Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.
Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.
Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.
Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.
Imagine how your business might benefit from partnering with the largest brand in your industry. How would that extend your reach or establish your authority? Whether you're a solopreneur or the CEO of an established brand, partnering with a company that's much, much larger than yours is called a Sumo Advantage. But where do you start? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. Listen, I want you to stop for a moment and think about who the absolute biggest brand names are in your industry. The top two or three. For me, at Agorapulse, that's easily the major social networks themselves… Meta, LinkedIn, Twitter, and so on. Got a couple of your own in mind? Cool. Now think about what it might look like, and how it would benefit your business, if you were able to partner with some of those large brands. And recall what we talked about way back in episode one, that partnership is about more than being a client and vendor. It's about working together to create something new and innovative, like the marketing partnerships I'm working on right now with Meta and Linkedin. So how do you go about getting the attention of one of those large brands and develop that kind of partnership? That's exactly what our guest today, George Thomas, is going to talk to us about. George B. Thomas has been in sales and marketing for more than three decades, but in 2012, something changed. He started using HubSpot as a CRM and soon began partnering with them and working to help other brands improve their own sales, marketing and processes by leveraging HubSpot, one of the major brands in the MarTech space and host of Inbound, a huge event in Boston that attracts thousands of marketers.. George loves to truly come alongside other brands as a catalyst for growth, so in addition to being an expert in inbound marketing and sales, email and content marketing, and all-things-HubSpot, George brings a wealth of experience in partnerships and relationship building. And he's been a friend of mine for years… Partnership Unpacked host Mike Allton talked to George B. Thomas about: ♉️ How he developed such a close relationship with a huge industry brand. ♉️ How to develop and nurture brand partnerships. ♉️ How relationships played a key role in his long term success. Learn more about George B. Thomas Follow George on Twitter Connect with George on LinkedIn Resources & Brands mentioned in this episode George B. Thomas, LLC HubSpot Influencer Incubator program to nurture up-and-coming influencers Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-develop-profitable-relationships-with-big-brands-w-george-thomas/ Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a
Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.
Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.
Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even moreso than collecting data
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.
In this episode of RevOps Champions, we are joined by Devyn Bellamy, the senior marketing manager, partner GTM enablement at HubSpot, and George B. Thomas, the owner of George B. Thomas. The two share their experiences building various communities, the challenges they faced along the way, and the lessons they learned. They also discuss authenticity, consistency, and mastering the art of listening as critical factors in building and growing a community online.
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about
Video marketing is a huge trend today. People are watching more videos than ever, and marketers feel very optimistic about the ROI they bring, as videos generate massive traffic, leads, and sales. Nonetheless, many are still scared to push the play button, record, and upload their videos. Why is that happening? How can you approach video marketing successfully, and why is video flow important? To learn some of the best video marketing hacks, we invited George B. Thomas, a HubSpot Helper, and Owner of George B Thomas Company. George has more than thirty years of sales and marketing experience. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success. George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. He utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. Moreover, George is the creator of the HubEd Helper YouTube channel, HubEd Helper podcast, and HubEd Helper blog. He is also a professional speaker on marketing, sales, and videos.
Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.