Podcast appearances and mentions of george b thomas

* In light of the INBOUND conference taking place right now, we decided to re-release the biggest takeaways from the 2024 event. While this episode was originally released last year, the information is still very relevant to solopreneurs now, so be sure to tune in! *HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve.Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

El clon de George B. Thomas está disponible en helper.georgebthomas.com Hemos lanzado TEKDI KIDS con el primer curso online para que padres y madres con hijos de 8 a 14 años puedan aprender junto a sus hijos de inteligencia artificial, de forma segura, divertida y útil para su vida escolar. Entra en el enlace que tienes en la descripción y descubre toda la información para hacer crecer a tus hijos en la era digital. ->https://landing.tekdi.education/tekdi-kids.html

AI Prompts for Pet Sitters: Why Basic Questions Aren't Enough (And What To Do Instead) Have you ever asked ChatGPT to “write a caption” or “make a post” and ended up with something totally bland? Yeah, you're not alone—and that's exactly what I'm unpacking in this episode of Bella in Your Business. In this episode, I'm not just talking about AI. I'm showing you how to use it smarter. We're going deep into what most pet sitters are getting wrong about AI prompts, why a recent MIT study scared people for the wrong reasons, and how you can build a GPT that actually knows your tone, your clients, and your strategy. I even introduce you to Suzi—my custom GPT who's basically my brain in AI form. If you've ever wanted to clone your brain (without the burnout), you're gonna want to hear this. If you've ever listened to Episode 443, you know that was us capturing your brain in repeatable systems. This episode goes deeper, turning that brain into an autonomous thinker. And yes, we invited George B. Thomas on Episode 435 for a masterclass in AI cloning. George built a voice?powered clone that talks, teaches, and problem?solves like him, and I legit forgot I was talking to AI when I called it Whether you've been playing around with AI or still don't know where to start, I promise you'll walk away with practical ways to level up how you use it and maybe even fall in love with what it can do. In This Episode, You'll Learn... The MIT Study Bombshell Why Basic AI Prompts for Pet Sitters Aren't Enough What Deep AI Prompts for Pet Sitters Look Like The Suzi Example: AI Prompts for Pet Sitters Done RIGHT Signs You're Using AI Prompts for Pet Sitters Too Shallow How to Create POWERFUL AI Prompts for Pet Sitters Real Pet Business Examples Using Advanced AI Prompts for Pet Sitters Your Next Steps with AI Prompts for Pet Sitters Timestamps 00:01:10 – Why the pet industry is behind on AI—but not for long 00:05:20 – What the MIT study really means for your business 00:08:54 – The difference between shallow and strategic prompts 00:14:15 – Creating AI systems that build SOPs, sequences, and success 00:22:00 – How to shift from “write me a…” to strategic frameworks Notable Quotes "AI won't replace you. But people using AI will." "Most of y'all are spoon-feeding yourself AI content and wondering why you're still hungry." "You don't need more answers—you need better questions." "Suzi sounds like a real person because I trained her to be a reflection of ME." Resources & Links If this episode lit a fire under you, don't let it burn out. Join me inside the Mastermind where we take these AI prompts and turn them into real-deal systems, strategy, and success stories. Want your own “Suzi”? Grab my GPT class at  jumpconsulting.net/bot. Don't just play with AI. Master it. Magai Membership – Use code BELLA25 for $25 off/month Jump Consulting on YouTube Learn how to build your own AI assistant. Connect on IG: @bellavasta Book a complimentary 20-min strategy call. Join Bella's Mastermind. Did You Love This Episode? Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Start building your business BFF. Transcript Welcome back to another episode of Bella in your business. Today we're going to talk all about how to level up your prompts for AI. And we're going to go into it deep. I'm really looking forward—I have a lot prepared for you. But before I do that, I really want to give a shout out to all of you. I've been talking to a lot of you on the phone. A lot of you have been signing up for that 20-minute call and chatting. I just love how you are starting to understand that Jump Consulting is the go-to for AI in the pet industry. I talked to Angela a couple of weeks ago, and she was just listening along and blown away at the AI stuff. I talked to Katie, and she was learning how to use it for SOPs.

Episode Summary In this episode of the ChatGPT Experiment Podcast, host Cary Weston sits down with George B. Thomas—HubSpot expert, content strategist, and passionate advocate for human-centered technology. They dive deep into how AI, especially tools like ChatGPT, can help simplify complex tasks, reclaim time, and amplify impact. George shares his journey of curiosity, how he built the “superhuman framework,” and how he used it to create a digital clone of himself that can help others 24/7 with authenticity and purpose. The episode is filled with warmth, insight, and a strong message about using AI to be more human, not less.   Top 3 Takeaways Curiosity + Simplicity = Power: George emphasizes the importance of staying curious and simplifying the complex to unlock new possibilities with AI. The Superhuman Framework: Built around purpose, passion, persistence, and love—plus ten “H-pillars”—this framework drives George's approach to personal and professional growth. AI as a Force Multiplier: George's “clone” project demonstrates how AI can extend your values, knowledge, and personality to help more people, even when you're not physically present.   About George B. Thomas George B. Thomas is a content strategist, speaker, and AI enthusiast with over a decade of experience helping businesses grow using HubSpot and inbound marketing. Known for his empathetic, practical approach, George has 42 HubSpot certifications and a passion for empowering teams and individuals through frameworks like his “superhuman” method. He also created a digital clone of himself to scale access to his knowledge and personality, blending technology with deeply human values. You can find George at georgebthomas.com, helper.georgebthomas.com, or on LinkedIn.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Imagine if your top expert—maybe even you—could be available 24/7, across multiple languages, without burning out. Sounds like science fiction? For many SMB leaders, the knowledge held by key individuals becomes a bottleneck, limiting growth and overwhelming crucial team members. But what if AI offered a way not to replace, but to amplify that irreplaceable human expertise? Today, I'm talking with George B. Thomas, widely known as "The HubSpot Helper," but we're diving deep into something even more cutting-edge. George has actually built an AI Digital Clone of himself – an AI trained on over 16 million words of his unique content, insights, and perhaps most importantly, his core values and beliefs. Discover how this isn't just about creating a chatbot, but about authentically scaling human expertise to augment his team and serve his audience in ways previously impossible. George firmly believes AI's true power lies in augmentation, not replacement. He shares how his AI clone functions as an internal assistant, a content creation partner, and an external resource, allowing his human team to focus on higher-value tasks. Forget the hype; this is a real-world look at creating a human-centric AI that embodies your unique essence. CHAPTERS 00:00 Introduction: The Purpose of Cloning Yourself 00:47 The AI Hat Podcast Theme Song 01:55 Welcome to The AI Hat Podcast 02:18 Introducing George B. Thomas: The HubSpot Helper 04:24 The Importance of Business Process Optimization 06:41 Mike's Superpower: Extra Time for Side Hustles 07:52 Creating a Digital Clone: The Journey Begins 09:18 Feeding the Clone: Content and Context 14:06 The Technology Behind the Clone 22:08 Human-Centered AI: Balancing Technology and Humanity 23:40 Embracing AI for Augmentation 26:05 Sponsor Message: Magai 27:03 AI-Generated Music and Multimodal Interaction 31:03 The Future of AI Clones in Business 34:19 Monetizing AI Clones 41:58 Advice for Implementing AI in Your Business 46:22 Conclusion and Contact Information SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-digital-clone-how-to-augment-your-teams-expertise-with-george-b-thomas/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Clone Yourself in Your Pet Sitting Business   Ever wish you could clone yourself in your pet sitting business so you could finally get off the phone, still book new clients, and stop repeating the same info 1,000 times a week? In this episode, we're talking about making that wish a real, scalable reality. I'm sitting down with George B. Thomas, the human behind an AI-powered clone that literally talks, teaches, and problem-solves as him—because it is him. This tech isn't cold and creepy. It's warm, human, and helpful. Trust me, I talked to his clone and forgot it wasn't actually George. That's how good it is. And YES, you could totally do this in your pet biz. Imagine giving your clients 24/7 access to "you"—your knowledge, your answers, your heart—even when you're knee-deep in litter boxes. In this episode, you'll discover: How cloning yourself doesn't replace you, it amplifies you Why AI-powered voice clones are a game-changer for solopreneurs and pet pros The exact tech George used to create his digital twin (yes, with a phone number!) How to train a clone using your beliefs, voice, and values Ways you can use this in your own pet biz: sales calls, client FAQs, team training, and more Timestamps 2:30 – Bella discovers George's clone and has a real conversation with it 7:00 – What cloning could mean for pet sitters juggling leashes and sales calls 9:00 – George explains how he built his clone (and how YOU can too) 14:00 – The mindset shift you need before you build your AI twin 24:00 – How clones can support your team AND delight your clients Notable Quotes “I'm not using it to replace me. I'm using it to scale me and augment me.” – George B. Thomas “Imagine your clients calling an AI version of you to ask for dog walking info—anytime, in any language.” – Bella Vasta Resources & Links Bella's AI Bot Class: How to Create Your Own GPTs Email Bella: bella@jumpconsulting.net Connect on IG: @bellavasta Try George's clone at helper.georgebthomas.com George B. Thomas HubSpot Helper Growth AI Clone Access Jump Consulting Mastermind Did You Love This Episode? Want more content like this? Join our Mastermind or book a 1:1 coaching session. Transcript [00:00] Bella Vasta: Um. Welcome everybody to another episode of Bella in your business. I have something interesting for you today. Bella Vasta: The thing is is. I have not actually had a guest on my podcast for a very long time. You are going to be so excited for what I'm about to bring you today because I was George B. Thomas is here with us today, and he doesn't know it yet. But the day that this all came down I was having a pretty crappy day. Bella Vasta: And he came across my feed sharing a screenshot of something that was basically throwing out an 800 number and saying like, Call my my clone, and I was like what. And so I called. This number had a 3 min, total natural conversation with what I thought literally felt like George. That's how good it was. Bella Vasta: And I instantly jumped into my mastermind, called it back. Did a whole video on it, and then begged, actually asked his clone if he would come on my podcast and here we are without further ado. George B. Thomas, how are you, my friend? George B. Thomas: Bella, I'm doing great. I'm super honored to be here to be honest with you. This whole um. Journey that you just explained was both fun and enlightening... [00:05] George B. Thomas: ...It just shows the power of when you take the time to lean in and try to innovate in your business, and play. Just play around and see what can happen. George B. Thomas: What really fills my heart with joy is. You said you were having a bad day, and then all of a sudden, you interacted with the clone, and you were having a better day... Bella Vasta: It's so amazing. And I love that you just mentioned that, too... George B. Thomas: Yeah, I like long walks on the beach. No,

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.We discuss:The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.How to get out of your own way and just get started with podcasting (we know, it's intimidating!)The biggest mistake business owners make when they create podcasts and what it should look like when it's done rightPlus so much more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.=================================================================Best Moments:(02:01) George's early life and challenges(04:28) George's pivotal moment in the military(06:24) The importance of finding purpose and reason in life(07:37) George's transformation from bouncer to associate pastor(10:10) The "mathematics of 1" philosophy(12:04) Explanation of the superhuman framework(15:29) George's guilty pleasures and downtime activities=================================================================Guest Bio:George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve. Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Unlock the secrets to transforming your customer experience as we challenge the outdated conventions of customer experience. Watch the recording: https://youtube.com/live/xVraIRJPjyU✅ 7 Ways to Make Better Decisions Using AI: https://ai.ryanhanley.com/✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley✅ Find Your Favorite Way to Subscribe to The Show: https://linktr.ee/ryan_hanleyYou'll learn the importance of immediate communication and acknowledgment in alleviating customer frustration. By putting ourselves in our customer's shoes, we can create a supportive and reassuring experience that enhances overall satisfaction. Understand why timely responses are no longer a luxury but necessary in today's fast-paced world.Discover the power of empathetic communication in email marketing and customer interactions. We delve into the art of personalized, meaningful communication that makes customers feel heard and valued. Hear our insights on building trust with phrases like "we got you" and balancing automation with the indispensable human touch. Whether through email or social media, authenticity and relevance are key to forging lasting customer relationships and enhancing satisfaction.We also explore the critical integration of sales and service teams for a seamless customer experience. Learn how structured workflows can enhance efficiency and consistency and why publicly embracing negative feedback can build trust and credibility. Our conversation underscores the vital relationship between employee and customer satisfaction, advocating for a workplace where happy employees drive exceptional service. Plus, don't miss our live stream with content creators George and Mick, as they share their invaluable insights and experiences.

Unlock the secrets to transforming your customer experience as we challenge the outdated conventions of customer experience. Watch the recording: https://youtube.com/live/xVraIRJPjyU✅ 7 Ways to Make Better Decisions Using AI: https://ai.ryanhanley.com/✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley✅ Find Your Favorite Way to Subscribe to The Show: https://linktr.ee/ryan_hanleyYou'll learn the importance of immediate communication and acknowledgment in alleviating customer frustration. By putting ourselves in our customer's shoes, we can create a supportive and reassuring experience that enhances overall satisfaction. Understand why timely responses are no longer a luxury but necessary in today's fast-paced world.Discover the power of empathetic communication in email marketing and customer interactions. We delve into the art of personalized, meaningful communication that makes customers feel heard and valued. Hear our insights on building trust with phrases like "we got you" and balancing automation with the indispensable human touch. Whether through email or social media, authenticity and relevance are key to forging lasting customer relationships and enhancing satisfaction.We also explore the critical integration of sales and service teams for a seamless customer experience. Learn how structured workflows can enhance efficiency and consistency and why publicly embracing negative feedback can build trust and credibility. Our conversation underscores the vital relationship between employee and customer satisfaction, advocating for a workplace where happy employees drive exceptional service. Plus, don't miss our live stream with content creators George and Mick, as they share their invaluable insights and experiences.

In this inspiring episode, Mick Hunt delves into George B. Thomas's life, uncovering the principles that drive his success in digital marketing and his approach to personal growth. George emphasizes the value of daily improvements, the pursuit of legacy, and the significance of helping others on their journey. His story is a testament to the transformative power of resilience, learning, and genuine human connection.George B. Thomas's Background: He is renowned for his expertise in digital marketing and his journey of personal transformation and resilience.Defining Moments: George shares his philosophy of living for significance over success and the power of focusing on one's legacy.Discussion Topics:George's personal and professional growth approach focuses on continuous learning and self-improvement.Insights into overcoming life's challenges and the importance of a growth mindset in achieving success.Strategies for impactful digital marketing and creating meaningful connections in the digital space.Key Quotes:"Focus on being 1% better daily in every aspect of your life.""Hustle for your last name, not your first – it's about legacy, not just immediate gains."Next Steps:Learn More: Follow George B. Thomas for his invaluable insights on digital marketing and personal development.Reflect: Consider how you can apply George's principles of continuous improvement and legacy-building in your own life.Engage: Share your personal and professional growth journey using #MickUnplugged and connect with others on a similar path.

George is the “Chief HubSpot Helper” owner at George B. Thomas, LLC. George helps companies streamline and grow by using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales & marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing. In this week's episode, George shares how agency owners can begin integrating and implementing HubSpot tools into their systems and processes to streamline sales and marketing to make their jobs simpler. From starting out at a small design agency, he fell in love with HubSpot and all it can do to make businesses run smoother at a reasonable price. Now, he teaches business owners how they can easily fill their sales funnels and keep up with clients with just a few clicks. If you're curious about HubSpot tools and integrations but feel overwhelmed about where to begin, this episode will give you a good beginner crash course on HubSpot's capabilities. What you will learn in this episode: 3 major ways HubSpot helps someone run a business more effectively Getting started on HubSpot for free and scaling up How HubSpot can grow with your business HubSpot tools that help free up your time The power of learning new tools and skills as a business owner Getting 1% better each day with a growth mindset Resources: Website: https://www.georgebthomas.com/ Website (business): https://sidekickstrategies.com/ LinkedIn (personal): https://www.linkedin.com/in/georgebthomas/ Schedule a call with George: https://www.georgebthomas.com/get-started HubHeroes Podcast: https://sidekickstrategies.com/hubheroes-podcast

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i

On today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly. Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is, corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.Tune in as we talk about: [00:00] Welcome George B. Thomas![04:34] How did George start his personal brand?[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan? [11:03] Personal Brand Lesson: If you're sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization. [15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly. [24:07] How does George decide what opportunities he is going to align himself to? [29:18] What is next for George? Geroge B. Thomas PodcastHubHerosBeyond Your DefaultFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's

Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i

Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta

As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape. We discuss: The role having a brand plays in business podcasting - Spoiler alert, it's mandatory! A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following. How to get out of your own way and just get started with podcasting (we know, it's intimidating!) The biggest mistake business owners make when they create podcasts and what it should look like when it's done right Plus so much more! Access episode links, show notes, and transcript here: https://www.lifestarr.com/podcast/business-podcasting-for-solopreneurs

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou

Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic

George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin

Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.

Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o

Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.

On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,

We're less than ONE WEEK away from World Certification Week 2023—so George B Thomas, owner of George B Thomas, LLC and longtime HubSpot Academy advocate, joins the show to walk us through the role HubSpot Academy has played throughout his career and life journey, and the impact he's seen from achieving certifications by the dozens. We get into this year's World Cert Week event, what his plan is, and his recommendations for others to approach it with intention. And knowing George has navigated nearly all of the HubSpot Academy catalog, he offers up his tips for operationalizing the pursuit of certifications—including how he keeps up with new additions and updates, how he determines what to take and in what order, how to keep recertifications manageable to maintain certification status, and how to improve exam pass rates overall.

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.

Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.

Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.

In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.

How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

Imagine how your business might benefit from partnering with the largest brand in your industry. How would that extend your reach or establish your authority? Whether you're a solopreneur or the CEO of an established brand, partnering with a company that's much, much larger than yours is called a Sumo Advantage. But where do you start? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. Listen, I want you to stop for a moment and think about who the absolute biggest brand names are in your industry. The top two or three. For me, at Agorapulse, that's easily the major social networks themselves… Meta, LinkedIn, Twitter, and so on.  Got a couple of your own in mind? Cool. Now think about what it might look like, and how it would benefit your business, if you were able to partner with some of those large brands. And recall what we talked about way back in episode one, that partnership is about more than being a client and vendor. It's about working together to create something new and innovative, like the marketing partnerships I'm working on right now with Meta and Linkedin. So how do you go about getting the attention of one of those large brands and develop that kind of partnership? That's exactly what our guest today, George Thomas, is going to talk to us about. George B. Thomas has been in sales and marketing for more than three decades, but in 2012, something changed. He started using HubSpot as a CRM and soon began partnering with them and working to help other brands improve their own sales, marketing and processes by leveraging HubSpot, one of the major brands in the MarTech space and host of Inbound, a huge event in Boston that attracts thousands of marketers.. George loves to truly come alongside other brands as a catalyst for growth, so in addition to being an expert in inbound marketing and sales, email and content marketing, and all-things-HubSpot, George brings a wealth of experience in partnerships and relationship building. And he's been a friend of mine for years… Partnership Unpacked host Mike Allton talked to George B. Thomas about: ♉️ How he developed such a close relationship with a huge industry brand. ♉️ How to develop and nurture brand partnerships. ♉️ How relationships played a key role in his long term success. Learn more about George B. Thomas Follow George on Twitter Connect with George on LinkedIn Resources & Brands mentioned in this episode George B. Thomas, LLC HubSpot Influencer Incubator program to nurture up-and-coming influencers Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-develop-profitable-relationships-with-big-brands-w-george-thomas/   Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.

Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas

Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a

Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.

Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t

Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.

Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.

Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.

Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).

George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even moreso than collecting data

Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.