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In this special episode of Girls with Grafts, hosts Amber Wilcox and Rachel Kudlak sit down for a light-hearted conversation!
Exploring HubSpot's Latest Updates: A Dive into Content Hub and AI-Powered ToolsWelcome back to the LearnUp podcast, where we unravel the latest in HubSpot's ever-evolving suite of tools. In this episode, hosts Josh and Dan embark on a journey through HubSpot's newest features, discussing their initial impressions and diving into the intricacies of Content Hub, Brand Voice, and Remix Content.HubSpot recently introduced Spotlight, an event akin to a mini Inbound, where they unveiled a plethora of new features. Among these additions is Content Hub, a centralized platform designed to streamline content management within HubSpot. As the hosts delve into Content Hub, they express both excitement and curiosity about its functionalities.One of the initial questions that arise is the relationship between Content Hub and existing hubs like Marketing Hub. While Content Hub aims to encompass all aspects of content management, including elements traditionally found in a Content Management System (CMS), the hosts ponder its overlap with Marketing Hub. They question whether marketers would need both hubs for content marketing endeavors, considering the inclusion of campaigns and email marketing within Marketing Hub.A highlight of the conversation is the discussion around AI-powered tools, particularly Brand Voice and Remix Content. Brand Voice utilizes AI algorithms to analyze written content and maintain brand consistency across various channels. This tool not only ensures coherence but also aids marketers in crafting content that resonates with their brand's identity. Similarly, Remix Content breaks down comprehensive pieces of content, such as pillar pages, into smaller segments while preserving the brand's voice. This feature not only saves time but also fosters innovation by allowing marketers to explore new content formats and distribution channels.Despite their enthusiasm for these AI-powered tools, the hosts acknowledge the need for caution and adaptation. While embracing AI tools can enhance efficiency and productivity, they emphasize the importance of maintaining authenticity and human touch in marketing efforts. AI should serve as a complement to human creativity and intuition rather than a replacement.Looking ahead, the hosts tease upcoming discussions on creating memberships and registration processes within HubSpot. They plan to explore how Content Hub facilitates these processes, providing insights into HubSpot's evolving ecosystem.In conclusion, the Learn Up podcast offers valuable insights into HubSpot's latest updates, from Content Hub to AI-powered tools like Brand Voice and Remix Content. As marketers navigate this ever-changing landscape, embracing innovation while preserving authenticity is key. Stay tuned for more in-depth discussions on HubSpot's features and how they shape the future of marketing.To catch up on past episodes and stay updated on future releases, visit the Learn Up podcast on platforms like Spotify and Apple Podcasts. You can also access the entire podcast library on Impulse Creative's website.In the rapidly evolving world of marketing, HubSpot continues to lead the way with its innovative solutions. Embrace the future of marketing with HubSpot and stay ahead of the curve.
Welcome to another episode of The 20% Podcast! In working at Impulse Creative, I've been fortunate enough to have hundreds of conversations about customers who are on their journey of implementing a new Learning Management System (LMS). In this week's episode, I break down the top 3 focus areas that I hear customers considering when purchasing their LMS: Easy Access of Data For Reporting Variety of Functionality Smooth User Experience If you're a HubSpot customer and looking for a 100% HubSpot-Centric LMS, check out HubLMS.com, or send me a message! Please enjoy this week's episode! ____________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
This week's guest has developed a variety of professional experiences in her career journey. She is an experienced Sales and Marketing leader who always wants to be kind, honest, challenged, and doing hard things in her career. She now serves as the Director of Creative and Development at Impulse Creative. Amanda Sleger is this week's guest on The 20% Podcast. In this week's episode, we discussed:. Learning Crucial SKills In Your First Jobs Gaining A Variety of Professional Experiences Leveraging Sales Skills Outside of Work How to Develop Business Acumen Much More! Please enjoy this week's episode with Amanda Sleger. ____________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
This week's guest has an unbelievable story that aligns incredibly well with my belief of the importance of gathering skills in each role you have, because they can and will be used later in life. He is now my co-worker and a UX Designer at Impulse Creative, but his journey actually started as an Opera singer. He has also experience ranging from building product manufacturing; to education and hospitality, with every instance providing him with a unique perspective to call upon when the need arises. He is a true believer that creativity boils down to storytelling. Whether it is your product, company, or your personal story and if done properly, can provide incredible insights. Please join me in welcoming this week's guest Mr. Brad Smoak on The 20% Podcast. In this episode, we discussed: Growing Up In Theater Finding Your Voice Storytelling Skills From Plays to Business Preparing Yourself For Big Moments How A Hobby Turned Side Hustle, Turned Career Practical Problem Solving Much More Please enjoy this week's episode with Brad Smoak. ____________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
In the recent "Learn Up with Impulse Creative" podcast, hosts discuss HubSpot's latest updates, including a pipeline view for custom objects, improved dashboard filters, and a revamped navigation system. Excitement surrounds the enhanced visualizations for custom object workflows and the flexibility offered by dynamic quick filters in dashboards. While initially met with skepticism, the new navigation system impresses with improved categorization and organization. The hosts encourage user feedback and reviews, emphasizing their commitment to keeping the audience informed about HubSpot's evolving features. Tune in to stay up-to-date with the latest developments!
While ramping at Impulse Creative during Q3 and Q4, I didn't spend as much time promoting the incredible conversations that I've had on the show. In this week's episode, I am bringing back Part 2 featuring: Episode 157: Blake Harber - “Diversifying Income Outside of SaaS (Kicked off LinkedIn)” Episode 162: Hampton Dortch - “Why Lead Before You Are A Leader” Episode 160: Somer Baier - “Why To Have A Sales Admin” Episode 166: Ethan Beute - “Spend Time With Your” Episode 167: Saad Khan “Transfer of Enthusiasm” Check out the full episodes below: ____________________________________________________________________________ Blake Harber (Episode 159) https://podcasts.apple.com/us/podcast/the-20-podcast-with-tyler-meckes/id1528398541?i=1000626684732 https://open.spotify.com/episode/74cdWpsIN9PBPhEUoLRCBw?si=Wbjv49bmTymP1MkyuFnwPg Hampton Dortch (Episode 162) https://podcasts.apple.com/us/podcast/the-20-podcast-with-tyler-meckes/id1528398541?i=1000629060325 https://open.spotify.com/episode/0Tq0UT5nHUhjpvqHDausjF?si=g6lc_nArS5Co4DtvRENKXg Somer Baier (Episode 160) https://podcasts.apple.com/us/podcast/the-20-podcast-with-tyler-meckes/id1528398541?i=1000627452921 https://open.spotify.com/episode/74cdWpsIN9PBPhEUoLRCBw?si=Wbjv49bmTymP1MkyuFnwPg Ethan Beute (Episode 166) https://podcasts.apple.com/us/podcast/the-20-podcast-with-tyler-meckes/id1528398541?i=1000632265819 https://open.spotify.com/episode/6UPnXFLjGluxqGLVRD7ipN?si=DHP_PzLGTtmnswITFzia5A Saad Khan (Episode 167) https://podcasts.apple.com/us/podcast/the-20-podcast-with-tyler-meckes/id1528398541?i=1000633074187 https://open.spotify.com/episode/7iUQyY25qjHtH0sELX5F0A?si=K84cS6b2Spm71ELcXppC5A I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show! Thank you so much again If there are any guests you would like me to interview on the show, send me a note on LinkedIn. Thanks everyone!
The #1 Cardinal Sin for Podcast Hosts: Not promoting your content enough In Q3 and Q4 of 2023, I was so focused on ramping up in my new sales role at Impulse Creative, that I dropped the ball on proactively promoting the conversation I have on the 20% Podcast. This week, I will begin sharing my favorite moments from the 2nd half of 2023. Here are just a few of my favorite lessons: 145: Mike Simmons - “Game Boards” 149: Rob Zambito - “Building A Common Language” 150: Amelia Taylor - “Find Those Who Will Help You (Handling Lose/Mentors)” 151: Drew Brucker - “Lesson From Being Pulled Out of College” 154: Jay Nathan - “Customer-Centric Mindset” Please enjoy this week's episode! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show! Thank you so much again If there are any guests you would like me to interview on the show, send me a note on LinkedIn. Thanks everyone!
It has been 6 months since joining the incredible team at Impulse Creative, and in this week's episode, I decided to share my biggest lessons learned! The big lessons in today's episode include: Focusing on ramping, and not caring about vanity metrics Enhancing my mindset Being the best version of myself Along the way, I have been able learn so much about HubSpot, and in discussed” How versatile it is Impulse Creative's HubSpot-centric products (HubLMS, rocketPRM, Cohortium) Custom Work Finally, I finished the episode with some huge lessons on: Business Acumen Slowing Down To Formulate Concise Answers Working On The Business vs. In the Business Focusing on Customer's Ideal State vs. Features I am pumped to be 6 months into my role, and I am excited for the next 6 and beyond!Please enjoy this week's episode! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
In the latest episode of Learn Up with Impulse Creative, hear about the newest HubSpot support UX, new CDN functionality, adding guests to meetings, and adding additional emails to imports.Introduction:Welcome back to another exciting episode of Learn Up with Impulse Creative! In this edition, our hosts Josh and Dan dive into recent HubSpot updates, uncovering valuable insights and tools that can enhance your marketing experience. The Quest for KnowledgeDan and Josh kick off the episode by expressing their excitement for teaching and learning after the holiday break. They acknowledge the constant updates from content creators like Kyle Jepsen, emphasizing the significance of staying informed about HubSpot's ever-evolving features.Navigating HubSpot UpdatesLearn how the hosts organically discover and discuss HubSpot updates. The emphasis is on teaching listeners not just about the updates themselves but how they can impact users and businesses.Update 1: Streamlining Meetings with HubSpotExplore the first HubSpot update discussed in the podcast - the enhancement in meetings functionality. Learn how clients can now be seamlessly added to meetings during scheduling, saving time and improving team communication. The hosts share their experiences and insights into making the most of this feature.Update 2: Support User Experience UnveiledDelve into the hosts' discussion about changes in HubSpot's support user experience. Discover their dissatisfaction with the new chat-based support system and how it lacks the intuitive navigation and personalization that users enjoyed in the past.Update 3: Boosting SEO with CDN Domain ConnectionUnlock the potential of a new tool introduced in HubSpot - CDN domain connection. Understand how this tool can significantly improve your website's SEO, speed, and resistance to crashes. Walk through the steps of connecting a CDN domain and explore the benefits it brings to your online presence.Update 4: Simplifying Data Import with Additional EmailsLearn about the latest functionality that simplifies the data import process in HubSpot. Discover how users can now import additional emails along with contacts, making it easier to manage spreadsheets containing multiple email addresses. The hosts share their excitement about this simple yet impactful feature.Conclusion: Looking AheadAs the hosts share their excitement about discovering new updates, they also provide a glimpse into the upcoming year. They encourage listeners to engage, share their experiences, and become an active part of the HubSpot community.SummaryIn conclusion, this Learn Up podcast episode offers a comprehensive overview of recent HubSpot updates. From improved meeting functionalities to changes in support user experience, the hosts cover it all. Stay tuned for more insights and updates as they continue on their journey of sharing valuable information with the HubSpot community. If you're a marketer or business professional using HubSpot, this podcast is a must-listen for staying ahead in the game.
Introduction:In the latest episode of "Learn Up with Impulse Creative," co-hosts Dan and Josh dive into the exciting updates from HubSpot, aiming to provide listeners with insights, use cases, and their thoughts on the changes.Episode Kick-off:The hosts welcome listeners and set the stage for an exploration of recent HubSpot updates. They emphasize their commitment to shedding light on the practical implications of these updates for users.1. Membership Functionality Enhancement:Timestamp: 2:03 - 4:10Dan introduces a game-changer: the addition of a workflow to resend registration emails. He shares the joy this brings, especially for onboarding specialists dealing with the complexities of membership management in HubSpot. The hosts discuss its impact on streamlining processes and reducing manual efforts.2. Same Object Association:Timestamp: 4:10 - 11:05Josh expresses excitement about the Same Object Association feature, emphasizing its significance for grouping related contacts, such as families. He highlights its potential applications in various industries, calling for a non-custom coded workflow to enhance user experience further.3. Split Branch Functionality in Workflows:Timestamp: 11:11 - 14:08Dan discusses the revamped workflow split branch feature, emphasizing its flexibility in dividing workflows into varying paths. He illustrates a real-world use case involving sales and marketing collaboration, providing listeners with practical insights into the power of this functionality.4. Reusable Action Sets in Workflows:Timestamp: 14:10 - 17:31The hosts delve into the new enterprise-level feature of reusable action sets. Dan shares the convenience of having pre-built templates for common workflow actions, simplifying complex processes and allowing for easy reuse. They acknowledge the significance of this feature for improving workflow efficiency.Closing Thoughts:Timestamp: 17:32 - 18:27In closing, Dan and Josh express their excitement for the updates, acknowledging HubSpot's dedication to user feedback. They invite listeners to explore more resources on the Impulse Creative website and encourage engagement and feedback.Connect with Learn Up with Impulse Creative:Listeners are directed to the Impulse Creative website for more information and resources. They are also encouraged to rate the podcast on various platforms.In summary, the podcast provides a valuable breakdown of recent HubSpot updates, offering practical insights and use cases to help users navigate and leverage these enhancements effectively.
This week's guest calls refers to herself as the Sales Sidekick. She is currently the Sales Admin here at Impulse Creative, and keeps our entire Go-To-Market team on the right track. Today, we are going to share why I believe more teams should have a dedicated Sales Admin on their teams. Without further ado, please welcome this week's guest, Somer Baier. In this week's episode, we discussed: Non-Verbal Cues and Teamwork while Serving Teamwork and Adaptability Love For Solution Selling Why To Have A Sales Admin Want To Help Others Much More! Please enjoy this week's episode with Somer Baier ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn https://www.linkedin.com/in/tylermeckes/
Tyler Meckes has been a LinkedIn friend of mine for a while. He's got a podcast of his own that I've had the pleasure of being a guest on. It was about time that I had him on here! Here is his bio below: Following Graduate Studies in Exercise Science, I accidentally fell into the Sales and Marketing world. The transition from college into the business world has taught me that diverse skill development, and the ability to transfer those skills into your current job is far more important than the subject you studied in college. Across my selling career, I have always been particularly interested in very strong alignment between Sales and Marketing, and have found ways to incorporate Partnerships and Marketing to build my territory, and strategically drive revenue through creative, customer-centric means.As a Full-Cycle Account Manager, I leveraged the concept of “Content-Led Partnerships” to build relationships and create brand-awareness through Video Content, and Podcasts. While building out the Revenue Expansion and Go-To-Market functions at Start-Ups ranging from Seed to Series B, I learned how crucial an effective Marketing strategy can be in building pipeline, and reaching customers at-scale. Now, I am able to combine all of my previous experience to help customers design frictionless Sales, Marketing, and RevOps strategies in HubSpot as a Growth Strategist at Impulse Creative.Would you like to learn more? Please check out our website at: http://www.impulsecreative.comor send me an email at Tyler@Impulsecreative.com________________________________________________From my own experience transferring my skills, I created and Host The 20% Podcast, a podcast where my curiosity has led me down a path of interviewing professionals across all industries, in search of the top skills/lessons others can use in their job today. Apple: https://podcasts.apple.com/us/podcast/the-20-podcast-with-tyler-meckes/id1528398541 Spotify: https://open.spotify.com/show/1UZgeIWZ8X0F9OSZzfQFFl?si=77ae4d7bee0c47b1 --- Send in a voice message: https://podcasters.spotify.com/pod/show/hampton-dortch/message
Dan Moyle, HubSpot Advisor at Impulse Creative and the instructor for HubSpot Academy's community building bootcamp, joins the show to share his perspective on community-led growth and why it's such an important concept and strategy for solutions partners to anchor to. We dig into the specifics around building communities, around your organization and as a paid service for your client's organizations, and Dan gets into the tactics for turning community into a powerful growth lever. We discuss what is and isn't community, where we draw the line between content and community, and more. We also talk about ICPs and how these ideal client profiles can help manifest into a community strategy—specifically, where & how you can be a contributing member to the communities that may already exist. We wrap with a look at how communities can be built and hosted on HubSpot with tools like Impulse Creative's Cohortium.
I'm three weeks into my role at Impulse Creative as a Growth Strategist, focusing on agency sales, as well as the internal marketing strategy. Impulse Creative's vision is to enhance business growth by creating comprehensive strategies that encompass the customer journey, and the mission is to integrate marketing and sales into the customer experience. In this week's episode, I discussed: The importance of alignment with my boss and company goals. How prioritization is key as I navigate learning and onboarding. The value of setting short-term goals, aligning with leadership Establishing cross-functional relationships. How Post-sales experience helps in understanding client needs. I also delve into products like HubLMS, RocketPRM, and Cohortium Customer Journey Mapping Much More Please enjoy this week's episode! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.
This week's guest went from working from paper companies, to bartending, to News Producer, all before working his way into the world of Creative Marketing, Podcasting, and his current love, HubSpot. Please join me in welcoming the heart of Kalamazoo Michigan, Mr. Dan Moyle. In this week's episode, we discussed: On Air, On Accident Extrovert with a Stutter (The Importance of Slowing Down) Don't have to be have a degree to have value Be “Life Long Learner” From News To Marketing Why Dan Loves Teaching HubSpot Why Impulse Creative Much More! Please enjoy this week's episode with Dan Moyle. Links: https://www.linkedin.com/pulse/20140515184025-19322668-why-university-is-a-waste-of-time-for-todays-job-market/ https://www.danmoyle.com/ https://twitter.com/danmoyle https://linktr.ee/danmoyle https://www.impulsecreative.com/dan Please enjoy this week's episode with Dan Moyle. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.
Episode OverviewDan is passionate about HubSpot and their users.He works for Impulse Creative, a 50-person HubSpot Agency that delights the SME and mid-market space. Dan gives his perspective on why Impulsive Creative has grown. He coversHow to use inbound to grow your agency The value of reviews on your partner directory and some cool scripts to use Using a points system for retainersAbout Dan MoyleDan is a trainer, storyteller, podcaster, speaker, writer, and blended family dad. Dan lives to put more love into the world and create a better space for everyone. For his day job, he's a HubSpot Advisor at Impulse Creative, teaching, coaching, and advising HubSpot users.Resources and Links465 - Show NotesImpulse CreativeThe Storytellers NetworkDan's LinkedInDan on Twitter: @danmoylePaulhigginsmentoring.comScaling BlueprintCloud Consultants CollectiveThe Cloud Consultants ShowSendSparkJoin our newsletterConnect With PaulOn LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: paul@paulhigginsmentoring.com
The Spot Podcast: For Sales, Marketing, & Service Professionals
In this episode of The Spot Doug Davidoff, Max Cohen, and George B. Thomas talk about content creation, SEO, Sales, and Social Media. Right now, what are you creating content for and why? This and more in this week's episode.That Hit The SpotThis conversation came about because of the upcoming INBOUND 2021 debate between Franco Valentino and George B. Thomas. https://www.inbound.com/2021/sessions/the-great-debate-content-creation-for-seo-or-salesIs your company creating content? Are you focused on SEO or on your sales team when it comes to content creation?In this INBOUND 2021 debate, listen in as Franco Valentino from SEO Narrative and George B. Thomas from Impulse Creative battle back and forth on the topic of content creation for SEO or for Sales — what comes first and what is most important. In this debate, you'll learn exactly what these experts think and teach to their clients!Until We Spot AgainMake sure you connect with The Spot team. Let us know your thoughts on the shows so far.Make sure to use the hashtag #sprockettalk or #thespotpodcast.
Remington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging. Remington holds a number of internet marketing certifications, including HubSpot's COS Certification and Inbound Marketing Professional Certification. With a background in graphic design and advertising, he also specializes in logo design, branding and identity, ad design, and more.In this episode…Nothing in life is as constant as change. Businesses change and marketing strategies change, but the team at Impulse Creative is actively working to meet these new and evolving needs. Remington Begg, the Founder of Impulse Creative, says that over the past few years, his team has been hard at work to further develop the agency's product lines. They've created software and new websites to bring relief to their clients' pain points and improve their own processes. These include sites like Sprocket Talk, which helps agencies hire the talent they need, and HubLMS, a site where you can easily build your onboarding training programs. In this episode of Agency Journey, Gray MacKenzie talks with Remington Begg, Founder and Chief Remarkable Officer at Impulse Creative, about how his agency has evolved over the past few years. Together, they discuss the updated products and services Impulse Creative offers, the agency's team structure, and the new roles Remington is hiring for. Stay tuned.
Remington Begg is the founder of Impulse Creative - a top HubSpot solutions partner building large websites, running content marketing, revops, and all around inbound mark eting services. He's been running Impulse for 11 years which makes him as experienced as they come, with partnerships especially. His tech partners today range from: HubSpot, Sendoso, Aircall, Sacari, and Avoma. I get a phd in partnerships from having these detailed conversations with top agencies like Impulse Creative because it's the hard truth about partnering you cannot get from speaking to Channel managers. “Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can't we just jump on a 15 minute call and tell you what's up.” In this episode, Remington shares: What Remington reviews first around the partnership opportunity Why things go sideways When (if ever) are commissions a factor How important help documentation is to the agency partner Remington's partner track from vetting to implementation How Remington vets tech to be an expert solutions partner Why he suggests not using beta's as an incentive for agencies What tools and apps Remington uses to manage partnerships What communication channels he prefers
On this episode of Maiden Voyage, the mermaids are gathering for a more casual chat— like a water cooler talk with your best work friends.
Most of us are probably using chatbots in some way on our websites, but are you using them in the best way?Remington Begg of Impulse Creative tells us the best way to use chatbots for conversational marketing and to add a more human experience to your website visitors. Resources mentions:Sprocket Talk - Tons of free resources for Inbound marketers and HubSpot users20 Chatbots Course - Get Sprocket Talk's top 20 chatbots that they implement for their clients
Design has been changing a lot in the last few years— this year especially. Today, we're here with Impulse Creative's very own design guru, Jeffrey Lewis, to talk about the evolution of design: what people are wanting to see in their next website refresh, some key takeaways for quick design wins, and more. So sit back and get ready for some inspiration!
The Spot Podcast: For Sales, Marketing, & Service Professionals
Listen in as I talk about why we picked Juli Durante from Impulse Creative to be a host on The Spot, and so you can get to know her as I do. She's amazing and I ask her a ton of questions and, put her through a speed round at the end.Love what you're learning? Support this podcast by going premium.About Juli DuranteJuli is an always-curious marketer interested in the big picture of marketing and sales to help companies drive big revenue. A HubSpot user since 2011, Juli's deep understanding of inbound marketing campaigns furthers Impulse Creative's mission of helping businesses grow better.
The Spot Podcast: For Sales, Marketing, & Service Professionals
In this short podcast trailer, I share my heartfelt feelings about the creation of this new show. Why we are starting a new HubSpot specific podcast and who will be on the show driving all the amazing educational and entertaining moments.Love what you're learning? Support this podcast by going premium.I also share what the future looks like, and get us all primed to start this HubSpot party moving forward.Listen in as I talk about why we picked Juli Durante from Impulse Creative, Doug Davidoff from Imagine Business Development, Max Gohen from HubSpot, and myself, George B. Thomas from Sprocket Talk.About Juli DuranteJuli is an always-curious marketer interested in the big picture of marketing and sales to help companies drive big revenue. A HubSpot user since 2011, Juli's deep understanding of inbound marketing campaigns furthers Impulse Creative's mission of helping businesses grow better.About Doug DavidoffHaving worked, firsthand, with more than 1,500 SMB's, Doug Davidoff, CEO of Imagine Business Development, enables SMB's to make sales growth predictable, sustainable & scalable.About Max CohenDad, Product Trainer at HubSpot, Inbound Marketing Savage, CRM enthusiast, iOS Deployment/Management Nerd. I play/coach competitive paintball and I love dogs. Let's GO. About George B. ThomasGeorge B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual and Content Marketing.
The Spot Podcast: For Sales, Marketing, & Service Professionals
Listen in as Juli Durante from Impulse Creative, Doug Davidoff from Imagine Business Development, Max Cohen from HubSpot, and myself, George B. Thomas from Sprocket Talk. talk about why a HubSpot specific podcast, 7 tips for service & CX, the importance of knowing a little CSS, and an amazing sales article brought to you by Gong Labs, and so much more.Love what you're learning? Support this podcast by going premium.Show Links: Sales: 3 Truths That Will Change How You Sell Marketing: Juli - Adopting a user-centric approach in marketing. Service: Seven ways to align your sales and service teams to improve CXhttps://www.mycustomer.com/sales/sales-performance/seven-ways-to-align-your-sales-and-service-teams-to-improve-cx Dev/Design: Max - https://blog.hubspot.com/website/css-specificity About Juli DuranteJuli is an always-curious marketer interested in the big picture of marketing and sales to help companies drive big revenue. A HubSpot user since 2011, Juli's deep understanding of inbound marketing campaigns furthers Impulse Creative's mission of helping businesses grow better.About Doug DavidoffHaving worked, firsthand, with more than 1,500 SMB's, Doug Davidoff, CEO of Imagine Business Development, enables SMB's to make sales growth predictable, sustainable & scalable.About Max CohenDad, Product Trainer at HubSpot, Inbound Marketing Savage, CRM enthusiast, iOS Deployment/Management Nerd. I play/coach competitive paintball and I love dogs. Let's GO. About George B. ThomasGeorge B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual and Content Marketing.
The Spot Podcast: For Sales, Marketing, & Service Professionals
Listen in as Max flips the script and interviews me. I created the questions for the other hosts and amazingly, I found answering them to be a bit difficult. Word to the wise, be careful what hot seat you create for yourself. Make sure you take time to come and visit us at Sprocket Talk and see how we can help you with your HubSpot and Inbound needs.Love what you're learning? Support this podcast by going premium.About George B. ThomasGeorge B. Thomas is an Inbound Marketing Marketer, Video Jedi, and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 21 including Inbound, Email, Contextual, and Content Marketing.
In June of 2020, Impulse Creative launched a refreshed website and so much more. In this episode of Wayfinding Growth, Remington and Dan dig into why a refresh was needed, how a shift in focus drove it and what Revenue Operations really means to the Impulse team.Impulse Creative
15-Minute Strategy Podcast EP34: LMS Strategy [Sprocket Talk] In this episode, we talk with Remington Begg from Impulse Creative about using an LMS "Learning Management System" as a business strategy and how you can leverage HubSpot as your LMS in the future.
George B. Thomas of Impulse Creative and Sprocket Talk joins us to talk about living life beyond your default, how changing just one word can change your perspective and how you are the master of time, especially as a business owner. The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world. To be on the show, please message Ann directly through LinkedIn. Please subscribe and thanks for listening.
In this episode we chat with George B. Thomas is an Inbound Marketer, Video Jedi & HubSpot trainer at Impulse Creative with more than 25 years of sales & marketing experience. George is also a HubSpot Certified Trainer with a record-breaking twenty-one certifications including Inbound, Email, HubSpot, Contextual and Content Marketing.He is a teacher and motivator at heart, his true passion is helping others to be inspired, educated, and willing to work hard in order to achieve unlimited success!George and Clodagh Chat About:His Career journey & how he discovered HubSpotHow taking 1 step at a time will ultimately lead you to your goalsMaking time for educating yourself and your teamBeing a happy, helpful, humble humanEducating people in HubSpotHow Sprocket Talk startedWhy living life on his own terms and being truly authentic brought him joy and success.Being a transition specialist in an ever-evolving worldHaving a painful blessingAnd much much moreImpulse CreativeSprocket TalkGeorge B. ThomasToday’s episode is brought to you by Verblio - a better way to do content for your agency’s clients. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow
I had my buddy Remington Begg from Impulse Creative go live with me to talk about his top tips for working remotely. If you are going to be working from home, I hope that you find this useful! Thank you all for listening and stay safe out there!
George B. Thomas from Impulse Creative and SprocketTalk gives us the inside scoop on how to use personalized videos in your sales process and across your entire organization. This will help you both gain leads and retain customers. You don't have time not to do this! It's not about selling, it's about solving.PLEASE SUBSCRIBE: Apple Podcasts | Spotify | Google Play | Stitcher | RSSHOSTS: Dane Golden of VidiUp and VidTarget and Renee Teeley of VideoExplained.GUEST: George B. Thomas of SprocketTalk where you'll learn more about HubSpot sales marketing service tools, his agency Impulse Creative, Check out Sprockettalk.com/personalvideo for his personalized video course, and see him at "georgebthomas" everywhere on social media.PRODUCER: Jason Perrier of Phizzy StudiosVIDEO MARKETING TOOLS MENTIONED:Soapbox by WistiaEcamm LiveGoVideo by VidYardLoomREAD THE TRANSCRIPT
George B. Thomas from Impulse Creative and SprocketTalk gives us the inside scoop on how to use personalized videos in your sales process and across your entire organization. This will help you both gain leads and retain customers. You don't have time not to do this! It's not about selling, it's about solving.PLEASE SUBSCRIBE: Apple Podcasts | Spotify | Google Play | Stitcher | RSSHOSTS: Dane Golden of VidiUp and VidTarget and Renee Teeley of VideoExplained.GUEST: George B. Thomas of SprocketTalk where you'll learn more about HubSpot sales marketing service tools, his agency Impulse Creative, Check out Sprockettalk.com/personalvideo for his personalized video course, and see him at "georgebthomas" everywhere on social media.PRODUCER: Jason Perrier of Phizzy StudiosVIDEO MARKETING TOOLS MENTIONED:Soapbox by WistiaEcamm LiveGoVideo by VidYardLoomREAD THE TRANSCRIPT
Are you afraid you've been accidentally offensive to one of your female coworkers? In this crossover podcast with Impulse Creative's Wayfinding Growth, we tackle the hot topic of misogyny in the workplace *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com
Honoring International Women's Day on March 8, 2020, Wayfinding Growth welcomes 3 of the 5 mermaids of the Maiden Voyage podcast, Jackie, Jenn and Juli (Audrey and Rachel couldn't make it) to discuss what it's like being a woman at Impulse Creative in the world of marketing, sales and business. Links:Maiden Voyage PodcastInternational Women's DayThe Crysalis Effect
Welcome aboard for another episode of Maiden Voyage. Today, we've come together to talk about sh*t we need to stop doing in 2020! From voting for "who wore it best" contests and not wearing sunscreen, to complaining about things if you aren't willing to make a change, our mermaids cover some of the most annoying habits women and everyone alike still participate in, that are well overdue to be retired.
15-Minute Strategy Podcast EP25: Chris Zook [Sprocket Talk] In this episode, we talk with Chris Zook from Impulse Creative about the content overkill mode and what it means for your companies content strategy.
Twenty nineteen was the year of strong ass ladies across all facets of life standing up for what they believe in. Whether that be supporting other bad ass chicks, taking over politics, getting their money, or owning the Me Too movement— it was the year of the voice! Join us as we share three of our top sheroes of 2019! Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace. *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com Want to learn more about HubSpot? https://www.sprockettalk.com/resources Want an in-person HubSpot or Inbound workshop? https://www.impulsecreative.com/services/hubspot-workshops
Join us for Season 3 Episode 1 of Maiden Voyage where we discuss Facebook groups with Keynote Speaker, Author, Consultant, and driving force of Jump Consulting, Bella Vasta. Bella shares several tips and tricks with getting started using this powerful, community-building tool. Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace. *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com Want to learn more about HubSpot? https://www.sprockettalk.com/resources Want an in-person HubSpot or Inbound workshop? https://www.impulsecreative.com/services/hubspot-workshops
As a marketing agency marketing marketing to marketers, it's sometimes a bit meta for us. But in this episode, Remington and Dan unpack a discussion about Impulse Creative's marketing journey, the experience we strive for with our clients and what's coming in the new year. Resources: Strategic Marketing RoadmapDavid Meerman Scott conversationGet help with your marketingSubscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it's also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!
Today on The HartBeat for Realtors Podcast, were wrapping up our series with Remington Begg of Impulse Creative. We are talking about how you as a Realtor, can use video marketing as a valuable tool to grow your business. I think you will really enjoy this, and hopefully you find this helpful as you build your 2020 marketing plan! Remember give me a call anytime I can help you or your buyers. Thanks for watching! I do Mortgages for a living, if I can ever help you buy or refinance a home let me know! · Apply for a mortgage now at https://timhart.floify.com/apply-now · TEXT “APPLY” to 239-437-4278 · Call me or text me 239-910-5668 · Talk to my team were here to help! 239-437-4278 · Check out my website www.TimHartJr.com Connect with me on Social Media YouTube - http://bit.ly/2Ourk8c Instagram - https://www.instagram.com/timhart453/?hl=en Facebook - https://www.facebook.com/TimHartJr LinkedIn - https://www.linkedin.com/in/timhartjr/
Hello! This is an interview I did with Remington Begg from Impulse Creative last year about Social Media Marketing for Realtors. We never released it on the HartBeat For Realtors because it wasn't created yet, but its really relevant to my Realtor Friends and I think you will enjoy the content, and hopefully learn some tips to increase your business moving into 2020! Thanks and have a great day! I do Mortgages for a living, if I can ever help you buy or refinance a home let me know! · Apply for a mortgage now at https://timhart.floify.com/apply-now · TEXT “APPLY” to 239-437-4278 · Call me or text me 239-910-5668 · Talk to my team were here to help! 239-437-4278 · Check out my website www.TimHartJr.com Connect with me on Social Media YouTube - http://bit.ly/2Ourk8c Instagram - https://www.instagram.com/timhart453/?hl=en Facebook - https://www.facebook.com/TimHartJr LinkedIn - https://www.linkedin.com/in/timhartjr/
Have you recently moved to a new city? Are you having a hard time figuring out how to make that new, blank space your own, after your relocation? In this episode of ARRIVED., I chat to Portland, Oregon-based branding agency creative and muralist, Robb McNeill (@robb.mcneill), about how he approached the design of his new space after his move from longtime home, Minneapolis. As Co-Founder of iMPuLSe Creative (@impulse_creative), Robb took to his walls to make his mark on his environment – both in his space, and quite literally on the walls of his new city. Discover how Robb made his rented space feel like his own, and steal his secrets to making the walls of your new space – in your new city – feel like your longtime home! Find Robb and his work at weareimpulsecreative.com For full shownotes & imagery, mosey on over to atelierwrede.com/08 Are you a domestically-confused dandy? Are you ready to come home knowing you’ve ARRIVED? Book a consult and bespoke action plan with me at atelierwrede.com/arrived
The Captain is Back Remington, the CEO and daily leader the team interacts with, took parental leave when Rachel, COO and co-founder of Impulse Creative gave birth to their second child. This was the longest time away Remington was able to take. Upon his return, almost the entire team also descended upon headquarters for Southbound, our yearly gathering. It's been a busy few weeks. In this episode, Remington and Dan unpack what it meant to the owners of the agency to be able to take the needed family time, look at what it's like to grow as a company and as a family and also take a behind the scenes look at where Remington's mindset is as 2019 comes to a close. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal! What Happens When Your Team Doesn't "Need You" On one hand, being able to take a few weeks off for his family was great. Remington says it was terrific knowing that the clients wouldn't feel his absence and the agency would move forward. On the other hand, there's an internal struggle this CEO and co-founder faced of feeling like, "The team doesn't need me... oh shit!" Remington's choice to focus on the positive side of not being needed. "I'm really blessed that I cam back and asked what everyone needed, and the team was good." Let's Blow It All Up One downside to Remington's time away, in his own words, is that it gave him time to think. When our captain has time to think, we blow up processes and change things. For the better. So now that he's back in the office and we're all together, it's time to look at what we do well, where we can improve, and make decisions. "We're doing 80% so amazing. But then looking at that 20% and what we can improve and realizing that could be difference between crazy success and mediocrity... that's where we're at right now." Taking care of your team, even in the midst of change, is critical. Remington's advice is to take care of your people and you'll see the rewards in business. Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!
Hello! This is an interview I did with Remington Begg from Impulse Creative last year. We never released it on the HartBeat For Realtors and I think you will enjoy the content. Remington and I discussed why the internet presence is needed and how to get started. Pretty sure anyone reading this will agree that the internet presence is needed and most people get stuck on what to do. This video should help you with that. Feel free to call me anytime if I can help you or your clients at 239-437-4278 or just reply back to this email. Thanks and have a great day! I do Mortgages for a living, if I can ever help you buy or refinance a home let me know! · Apply for a mortgage now at https://timhart.floify.com/apply-now · TEXT “APPLY” to 239-437-4278 · Call me or text me 239-910-5668 · Talk to my team were here to help! 239-437-4278 · Check out my website www.TimHartJr.com Connect with me on Social Media YouTube - http://bit.ly/2Ourk8c Instagram - https://www.instagram.com/timhart453/?hl=en Facebook - https://www.facebook.com/TimHartJr LinkedIn - https://www.linkedin.com/in/timhartjr/
Culture in the Modern BusinessA quick Google search for "What is company culture" will net you this result: Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.Remington and Dan define it:Remington - Culture and brand are intertwined. Brand is the image that people (the public) have of your company. Culture is the image your team has, and can unite behind. It's like a mirror. Everything in front of the mirror is brand, and everything behind the mirror is culture. Culture is defined by choices, not by definition.Dan - The interaction between employees, between teams, and between employees and leaders. It's what people say behind your back. Culture comes from both the top down, and the inside out. If your company's actions don't align with its core values, culture sucks. For instance, if a core value is "People First" but management focuses solely on sales numbers and rewards sales people who trample on people, culture is toxic.So... how does a company, especially with a hybrid team of in-house and remote employees, maintain a culture in the modern world?This episode's sponsor:This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you're ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!Leaders: You Can't Force Culture (But You Do Inspire It)Remington says there's a difference between building a culture (you can't control it) and inspiring a culture (you can guide it and influence it). Remington says at the beginning of their hiring days, he and his co-founder Rachel used to obsess about culture. Around this time, Google and other tech darlings were in the news for their culture. Things like free beer, open office spaces, and other perks were the focus of many news stories. When Impulse Creative grew from a 2-person operation with an occasional freelancer into a legitimate agency that could afford a payroll, the Beggs focused hiring efforts on trying to woo people who wanted that kind culture. A few years later, Remington says he learned how culture grew from employees, how different personalities interacted, and how the company needed different personalities to grow well. "I want to inspire ownership." - Remington Begg on cultureHe also learned that as much as he had a vision for how he wanted Impulse Creative's culture to develop, he had to understand that he only cast the vision, he didn't have total control. "I want to inspire ownership," Remington says. "Ownership of the problem, ownership of the solution. That's the area where I try to inspire the most." Employees with ownership of their culture can be powerful (and scary for an owner). As the team grew, Remington's piece of the influence diminished and the team's influence grew.Have you found that as a leader? Do you see your job as an influencer of culture, or the one in control of culture?Hiring is Like MarriageWhen Remington hires someone, he thinks of it as a permanent solution. It's not temporary. He asks if he and the team can work with this person for the long term future. Another way hiring is like marrying, is understanding that you can't change people. Don't expect to marry a person and change them. You can grow together, but as many marriage experts say, you can't fix your partner. "We're walking into this relationship with an employee and we can't think 'I want to bring them on so I can change them.' We have to bring them on thinking 'I can live with this person for the rest of my life.'" - Remington Begg on hiringThis mindset means that if an employee was brought on for temporary reasons, they should instead be a temp or a contractor, not a full employee. Modern Culture Navigational ToolsHow does Impulse Creative navigate the culture journey? A few tools we covered in the conversation help us, and may help you.Candor: It's one of our core values. It's the quality of being open and honest in expression. But with respect. We don't propose "brutal honesty." It's delivered with empathy. And it's hopefully received without pre-tense as well. This helps us live a culture of feedback and growth.Empathy: Getting to know, like, and trust each other is critical. Remington and Rachel help foster this on a hybrid team with efforts to bring us all together throughout the year. We also use technology to connect, like video calls and scheduling random social times (we call them donuts - like having coffee and a donut with a coworker) help connect us. Flexible Benefits: Understanding that a hybrid team with varying stages in life (singles, families, different states, etc.) helps influence a culture where we all feel known and valued. Communications Tools: From feedback tools like 15Five to video communications like Zoom to messaging platforms like Slack, we use as many communications tools as we can. We have Slack channel like #gifgab, #random, #music and others where we can be social. Then we use others like #revenueteam, #inboundteam, #sprockettalk and others to manage conversations related to the company.Does culture need to be a budget line item?"It needs to be on your expense report. It's not going to be something you can go out and buy, but it's going to cost you money for camaraderie."While culture isn't something you can directly put a profit line next to on a budget, but it should help overall. One example of this for Impulse Creative is flying the entire team in for a Christmas party. The effort does nothing for profits, but it helps the team align and develop personal relationships with team members. When people know, like, and trust each other more, that team performs better and delivers greater work. Subscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it's also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!
Remington Begg is the co-founder and CEO of Impulse Creative, a branding and inbound marketing agency. He's fortunate to be based in southern Florida, although the agency does have remote employees, proving that you can be a storyteller anywhere.While Remington may not seem like a typical storyteller we get to spend time with, in my opinion he's a story ambassador or curator, as he helps brands tell their story through inbound marketing and content marketing. Plus he, like many of my guests, is simply a good storyteller in conversation.His advice for being a better storyteller: Be a consumer of story.“Any other creators I know, the storytellers I really respect are inspired by, are always talking about how much content they consume.” - Remington Begg on filling your storytelling cup.Connect with Remington:Impulse CreativeRemington's websiteWayfinding Growth podcastFacebookTwitterLinkedIn
Remington Begg, Chief Remarkable Officer of Impulse Creative, runs his company according to a “compass” with four business tenets: a strong sales message, a strong marketing message, a great foundation, and design and development. Because the South Florida real estate market is “hot,” half of his team is remote—he wants to hire the best, not just what is available locally. He feels he has T-shaped employees—specialized, focused experts who can also understand and communicate with their team members who have different talents. Key to keeping the organization bound together is a body of core values: Reliability; personal, professional, and organizational growth; perseverance, a “North Star” focus, and open communication and collaboration Impulse Creative focuses on design, development, marketing and sales, predominantly on the HubSpot platform. HubSpot provides inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. Unlike traditional “Go out and get 'em ,marketing,” inbound marketing uses digital content customized to address the needs and problems of a company's ideal customers to attract qualified prospects, build trust, and gain credibility. Remington explains it as a “methodology that is just a smart way of interacting with people and the way they buy.” Impulse also partners with the Drift conversational marketing platform. In this interview at HubSpot's Inbound 2018 conference, Remington discusses HubSpot's newly introduced customer-focused marketing methodology, the “flywheel,” which is based on synergistic service, sales, and marketing. Remington feels that brand, although implicit, is a critical fourth component. As a presenter at HubSpot's conference, Remington spoke on, “Conversational Marketing: How to Think About It and How to Package It.” He discussed the core principles of conversational marketing: 1) conversational strategy, 2) personalized experience, 3) real-time response, and 4) a feedback loop. He emphasized that, whether using chatbot or live chat, the conversation has to feel like an individualized person-to-person communication. Reviewing recordings/transcriptions of these interactions provides a company with a rich opportunity: to discover the questions customers are asking, and then to address those questions on its website, in a video, or in content. Remington can be reached @remingtonbegg on most social platforms, which is the best way to reach him. Agencies or HubSpot lovers can go to sprockettalk.com for unbranded HubSpot tutorials. His agency's website is impulsecreative.com.
From LEGO to Impulse Creative, Danielle Rhodes has helped others tell their stories through content marketing. This creative soul generously shares insights and experience to help others hone their storytelling craft.