Podcast appearances and mentions of michaela alexis

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/664Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth.Learn About...- Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking" challenge, encouraging others to step outside their comfort zones and connect authentically.- The Power of Small Interactions: Understand how simple acts, like complimenting a stranger, can have a profound impact on both your confidence and the lives of those around you.- Real-Life Networking Stories: She shares her memorable networking moments, including how a single connection changed her career trajectory, and led to publishing her book.- Navigating Online vs. In-Person Networking: Explore the differences between digital and face-to-face networking, and how to leverage both effectively to build meaningful relationships.- Practical Tips for Overcoming Anxiety: Gain insights into managing social anxiety through actionable strategies that can help you engage more comfortably in networking situations.Our Guest...Michaela Alexis is a leading LinkedIn trainer and personal branding expert from Ottawa, Canada. With a viral article that launched her career, Michaela has become a sought-after speaker and educator, helping professionals harness the power of LinkedIn and personal branding. Her latest book, "No Fear Networking," offers guidance for socially anxious individuals looking to build connections and thrive in their professional lives.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 166, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey HERE.** Our editor Avri makes amazing music! Check out his music on Spotify! **

I'm excited to welcome Michaela Alexis to the show to discuss her new book, No Fear Networking: A Guide to Building Connections for the Socially Anxious Professional. Michaela is a keynote speaker, LinkedIn expert, and networking coach who helps professionals overcome social anxiety and build meaningful connections in their careers. In this conversation, we cover: Redefining Networking: Michaela breaks down common misconceptions about networking and how to shift from transactional interactions to genuine relationship-building. Overcoming Social Anxiety in Professional Settings: She shares her personal journey with social anxiety and strategies for navigating networking events, conferences, and meetings with confidence. The Power of Small Interactions: Michaela discusses how daily micro-interactions can help build confidence and make networking feel more natural over time. Creating Your Own Networking Style: She explores how introverts, extroverts, and ambiverts can tailor networking approaches to fit their strengths and energy levels. Practical Strategies for Connection: From icebreaker questions to structured networking challenges, Michaela provides actionable steps to make social interactions less intimidating and more rewarding. If you've ever felt awkward or anxious about networking, this episode is packed with strategies to help you connect with confidence. Learn more about Michaela and her work at MichaelaAlexis.com, her LinkedIn Profile and find No Fear Networking wherever books are sold. Connect with Erik: LinkedIn  Facebook  Bluesky This Podcast is Powered By: Descript Descript 101 Castmagic Ecamm Podpage Rodecaster Pro Top Productivity Books List Make sure to support the show by checking out the sponsors! Learn more about your ad choices. Visit megaphone.fm/adchoices

We explore the latest LinkedIn updates with Jerry Potter featuring Michaela Alexis on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/616Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get ready to revamp your LinkedIn profile and learn if you're using LinkedIn the right way. (hint: it's not just for job seekers and recruiters!) This week's episode is all about how to start leveraging LinkedIn with Michaela Alexis. She shares her strategies for making meaningful connections and even how to befriend your competition, how to find and stick to your strengths in order to produce quality content, and one of my favorite ideas of a “career museum” on LinkedIn. Plus, gain insights into Michaela's favorite productivity tools and apps. This episode is packed with tips to elevate your LinkedIn game and help you shine! Notes:07:45 How To Use LinkedIn The Right Way 15:00 Connection Strategies 20:22 Finding And Capitalizing On Your Social Media Strengths 24:45 Personal Vs Business Strategies 37:00 Your Career Museum 47:10 Michaela's Favorite Tools And Apps 50:55 Speed RoundIf you loved this episode you should check out this episode Mini-Workshop: Improving Your LinkedIn ProfileIf you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe

On this episode Shawn interviews Michaela Alexis the "Millennial LinkedIn Master", keynote speaker, and author who also really, REALLY loves coffee! She has amassed over 120,000 followers on LinkedIn and is a frequently quoted subject matter expert on influencer marketing and all things LinkedIn.They will discuss the following:•5 Tips to establish a great LinkedIn profile•Why you should start using LinkedIn now•How to build your own communityTo learn more about her visit:Website: https://www.mickalexis.com/LinkedIn: Profile | Twitter: @mickalexisSONW Resources:Join PodProMax here: www.podpromax.comSignup for my new pocdasting course:https://schoolsovernowwhat.thinkific.com/courses/podcast-secrets-revealed-the-course Download my ebook "Podcast Secrets Revealed":https://shawnanthony.lpages.co/podcast-secrets-revealed-ebook/ Support SONW with Patreon and get exclusive content:https://www.patreon.com/schoolsovernowwhatJoin the SONW Academy for 1-1 Coaching from Shawn:https://www.schoolsovernowwhat.com/academyAbout School's Over...Now What?Join Shawn Anthony as he talks to fearless business leaders who've shattered conventional wisdom to achieve massive success. In each weekly episode, our guests share jaw-dropping stories of overcoming seemingly insurmountable obstacles. Most importantly, they've answered the question we've all asked “School's Over…Now What?” Get inspired and access cutting-edge strategies that'll transform your business and life. New episodes every Friday on YouTube, Spotify, Apple Podcasts and all major podcast platforms. Contact InfoInstagram: https://www.instagram.com/shawnranthony_/ Website: https://www.schoolsovernowwhat.com/YouTube: https://www.youtube.com/channel/UCIwYX2OncZFiq6Vv8EYKceA/Twitter: https://twitter.com/shawnranthony_ Press/Interview Requests: fenton@schoolsovernowwhat.com

I recently took a LinkedIn course thought by LinkedIn trainer Michaela Alexis and offered by Social Media Examiner. Some of the tips were so interesting I converted those into the employer branding context and share them with you in this episode of the Building a Modern Employer Brand podcast. In this episode:

CAREER ADVANCEMENT/BUSINESS AND THOUGHT LEADER EDITION   Starting a business or starting as a professional can be tough. As a new name in the industry, it's hard to get any traction. It sometimes feels like no matter what you do, there's just nobody that is interested.   Sound familiar?   One of the most common pieces of advice given to people who face this struggle is to “build your brand”. But what exactly does this even mean?   In this episode of The Free Retiree Show, LinkedIn trainer, coach, and learning instructor Michaela Alexis shares with wealth manager Lee Michael Murphy and career advisor Sergio Patterson the ins and outs of building a brand on LinkedIn. As one of the largest professional networking platforms, LinkedIn is a go-to when it comes to promoting a business or simply oneself, and Michaela will be talking about how to manoeuvre the space and make the most of your LinkedIn profile.   To get the episode, show notes, and share links, please go to our podcast page. Thank you for sharing our podcast.   The Free Retiree Show Podcast Page   Honor to be mentioned in the FeedSpot TOP 20 RETIREMENT PODCAST OF 2020

Explore LinkedIn Stories, company page changes, selling tools, and more with Michael Stelzner and LinkedIn expert, Michaela Alexis. Guest: Michaela Alexis | Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

Join Jeff Sieh and Erik Fisher as they talk with Michaela Alexis to talk about creating a LinkedIn strategy for you and your business for 2021, LinkedIn Stories updates and getting started with LinkedIn ads.

In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me! Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode. Try accessing LinkedIn's On Demand webinars. Check out the APAC webinar hub here. The good news is that there's lots of learning you can do for free, and some of the LinkedIn Learning options I mention below will require a LinkedIn Premium membership.⠀Or talk to your friendly local librarian and ask how you can get free access to LinkedIn Learning! The AMAZING global experts I mention in this episode are: ☕️ Michaela Alexis for tips on Company Pages

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, in this episode I interview Michaela Alexis. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales.  She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.  Highlights: Discover how to use LinkedIn for business Learn how this platform has evolved Be inspired to create on LinkedIn Find ways for your profile to stand out Quotes: "I like to think of LinkedIn as the world's largest networking. It has almost 700 million users." "I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives." "Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it." "For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."   "What I'm noticing is that community is not dead. It just looks a little bit different than it used to." WHERE TO FIND MICHAELA Website: mickalexis.com LinkedIn: michaelaalexis Twitter: mickalexis Instagram: mickalexis Email: michaela@michaelalinked.in MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Michaela Alexis joins me to chat all about LinkedIn for local businesses.   For more podcasts episode or marketing help visit http://www.smartpizzamarketing.com Or https://thebruceirving.com/ Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx Editing software Adobe Audition:     Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes Stitcher Radio: http://www.smartpizzamarketing/stitcher   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865   Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing/ Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twitter.com/Irvingmedia Website: http://www.smartpizzamarketing.com/

Hailing from Ottawa, Michaela Alexis is currently one of North America's most in-demand speakers on topics related to personal branding on social media, particularly LinkedIn.Signup for Restream.io - https://restream.io/join/XK9rvHer journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, New York Times, Fast Company, Inc., and more.Over the past decade, Michaela has managed the online presence of more than 100 high-profile brands, and has garnered millions of views and over 160K followers on LinkedIn.Michaela has also co-authored a video marketing book, Think Video, which is available on Amazon, appeared on season one of Amazon Prime series “The Social Movement”, which comes out in 2020, recently starred in a shoe campaign for K-Swiss, and became an official LinkedIn Learning instructor with her course, “Grow your Business with LinkedIn Pages”.Book: https://www.markmetry.com/screw-being-shy-bookPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261!LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMark Metry - https://www.markmetry.com/

Hailing from Ottawa, Michaela Alexis is currently one of North America’s most in-demand speakers on topics related to personal branding on social media, particularly LinkedIn.Signup for Restream.io - https://restream.io/join/XK9rvHer journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, New York Times, Fast Company, Inc., and more.Over the past decade, Michaela has managed the online presence of more than 100 high-profile brands, and has garnered millions of views and over 160K followers on LinkedIn.Michaela has also co-authored a video marketing book, Think Video, which is available on Amazon, appeared on season one of Amazon Prime series “The Social Movement”, which comes out in 2020, recently starred in a shoe campaign for K-Swiss, and became an official LinkedIn Learning instructor with her course, “Grow your Business with LinkedIn Pages”.Book: https://www.markmetry.com/screw-being-shy-bookPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261!LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMark Metry - https://www.markmetry.com/

Picture this: you’ve channelled your entrepreneurial spirit and devoted your hard work towards your own company. You are in charge of your work schedule and your professional goals. No waiting around for someone to promote you -- you are your own boss.Sound too good to be true? Today we talk to someone who can speak on how personal branding can transform your career. After writing an article on landing her dream job that exploded on LinkedIn, Michaela Alexis has become one of the most in-demand speakers for the networking platform. With dozens of articles receiving millions of reads, featured on the likes of CNBC, BuzzFeed, Success.com, Inc., and more, Michaela has garnered millions of views and over 130K followers on her personal brand. Today, she explains just how important personal branding is and where to start if you have absolutely no clue where to begin.Femme Hive listeners are in for a treat! FREE access to Michaela's LinkedIn profile optimization course that's usually $79. Use the code FEMMEHIVE at checkout to gain access!#FemmeHiveLife

Show Resources: 2020 Social Media Industry Report SME's Facebook Summit Social Media Marketing Podcast LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript: Only 23% of B2B Marketers use LinkedIn Ads. We interview Michael Stelzner, founder of Social Media Examiner to find out that and more. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. I am absolutely brimming with excitement today, because I get to introduce you to my guest, Michael Stelzner. He's someone I'm blessed to call a friend and a mentor. And he needs no introduction, but I'm going to give him one anyway. He's the founder of Social Media Examiner, which is the resource for social media marketers to stay up on industry changes. He's also the host of the social media marketing podcast, to which I'm a subscriber and have never missed a single episode. It's got over 400 episodes, and I've even been a guest twice. He also hosts Social Media Marketing World. The mega conference for social media marketers in San Diego every year. And as a side note, this is one of my favorite conferences to attend and speak at because it's the first and only conference with a dedicated LinkedIn track. Finally, some love for LinkedIn. He's a mentor to many of the biggest names and social media and constantly has his finger on the pulse of all things social, which is why I'm so excited to be talking to him today about the industry report he recently published and how LinkedIn fits into the entire social media ecosystem, plus an exclusive announcement at the end. So stick around just a short news segment today. Just a reminder, I'm going to be doing the first of many q&a episodes here coming up in the next few weeks. So get your questions into Podcast@B2Linked.com and I'll make sure to feature your question. Okay, without further ado, let's hit it. 1:51 Hey, Michael. So great. You could come and join us here on the LinkedIn Ads Show. 1:54 Thanks so much for making the time. 1:55 AJ, it's absolutely a pleasure to join you today. 1:58 Well, I am in storied company here. I feel like you are the father of the whole social media industry. So I'm just quite honestly very flattered you've considered to come on the show. I call you a friend. And I'm really excited for the stuff that you're going to share with us today. 2:12 Well, it's been great to work with you and become your friend over the years. And I'm really really honored that you also calling me the father because I'm definitely not the father. Probably this one of the jokers, but happy to bring whatever wisdom I can to your audience for sure. 2:27 When the jokers bring the wisdom, it's a good castle. 2:30 I guess first of all, how are things been going for you during the whole COVID situation? I mean, tell us personally how things are. 2:37 Yeah, well, as you know, you got a chance to come out here and film inside of our studio during COVID. And it was pretty quiet here in the building. Most of our staff are working from home. Things are uncertain like we for sure don't know for example, if we're gonna have a physical conference because as of this recording, California is kind of not looking so good with COVID, which we won't know for a while and that's kind of unnerving to not know about your future. But you know, I'm a believer that whenever you are dealt a deck that you don't expect that there's opportunity in there somewhere. And I believe in innovating your way out of struggle. So we have just used this as an opportunity to be super innovative. You know, that phrase, the mother of invention is necessity, right? So like when you need to do something is when you do stuff that you never thought you could do. And that's what's exciting for me is, I believe, incredible opportunities coming as a result of this, and we're just kind of figuring our way out, but we're not pessimistic. We're very optimistic about the future. And we're just excited to see what tomorrow holds for sure. 3:38 Well, and like I mentioned in the intro, you are the creator of the mega conference for social media. This is Social Media Marketing World and I counted a huge blessing personally, that you were able to put on the 2020 show, basically right before all of the COVID shut down happen. So I'm amazed that that was the one show I got to go to. 3:56 Yeah, that was crazy because I think everybody became aware it was March 1st, 2nd, and 3rd, right? So literally the very first American who died of COVID was up in Seattle on like, the second day of the event. And all of a sudden, everybody's like, Whoa, what's happening here? And then, slowly but surely, people began to realize this might be the last big conference that I'm gonna be at for a long time. And indeed, that happened. So yeah, we were really blessed to kind of be there during that experience. And, and it was just a surreal, really neat opportunity that was granted to us and hopefully, we'll be able to do it again in the future. We'll see. 4:32 And anyone who has not yet been able to attend Social Media Marketing World, I will tell you, I speak at probably 15 to 20 events every year. And that is by far my favorite. Like if I knew a pandemic was coming and I could choose one show to speak at before everything shut down for five months, that would have been the one. So thanks for making that happen. 4:50 Thank you, AJ. 4:50 So I know you just I'll say recently, but this was in May, you came out with this massive report that you do across all social media every single year. So it's the 2020, social media marketing industry report from Social Media Examiner. First of all, how long have you been doing the report? And why do you do it? 5:08 Well, thank you for mentioning that. Yeah, first one came out in 2009. So this is I think, the 12th annual report, if I'm not mistaken. So we've been doing it non stop every year for 12 years. And it's been really fun for me to survey thousands and thousands of marketers, I think we surveyed this year over 5000, marketers all over the world, in B2B and B2C. And it's just been really exciting to kind of see how they're changing where their trends are. And we look at everything from use of video, to use of social platforms, to future use of social platforms, to objectives and benefits of social media and a million other things and we give it all away for free in about a 50 page report. We use it internally to help direct our editorial direction and of course, decide what topics to talk about on the podcast and what kind of things to have at our conference. But you know, a lot of people in the world use it to also do some of the same things like we've already had 25,000 downloads on that thing. You know, we're recording this just a couple of months after it came out. 6:08 And for listeners who want to go and look at this report while we're discussing it, yes. Can you tell us where can we find it? 6:13 Yeah, socialmediaexaminer.com/report2020. 6:18 Perfect. All right, make sure you go get your copy. We're going to be talking about specific points in here that you'll probably be interested in. 6:23 Yeah. And it's free. 6:24 Yeah, exactly. And oh, boy, I'm so glad that it helps dictate your editorial direction that you guys can use it. Because I know it's valuable for us, we get to take a temperature of, you know, how do people feel about LinkedIn specifically? 6:35 Exactly. 6:36 Did you have any really big bombshell realizations from the data this year? I mean, was there anything that just punched you in the face? 6:43 Everything just kind of at a macro level, changed a little bit like across all social platforms, a lot of the benefits went down across the board, which is one of the things that I kind of thought was interesting, but still, you know, and the benefits of social media that we asked about every year are things like generating leads, generating sales, all that kind of stuff. And still, for the most part, more than 50% of marketers said, actually, more than 59% of marketers said, it improve sales, developed loyal fans, generated leads increased traffic, and increased exposure. So it's still like the top benefits are there. But the benefits that started shrinking are, for example, providing marketplace intelligence, growing business partnerships. I think this has to be a bigger part of what social media was back in the day. Because back in the day, there weren't as many social platforms like Twitter was it and Facebook and you could tweet somebody and all of a sudden they'd be open to talking to you, you know, those are, those are kind of different days, right? 7:44 Oh, yeah. Love Twitter. 7:45 Yeah. So everything went down a little bit as far as the percentages but I wouldn't say anything, like struck me as absolutely shocking. Not at all. 7:53 That's really interesting. And do you feel like the COVID situation influenced any of this? Do you know how much of the data collection happened during quarantine? No, this was all collected pre-COVID. But I will tell you, we did another content study in July, just for internal purposes. And we we asked some of the same questions and not all the questions, but a lot of the things have held the interest in the platform's hasn't changed the order of the rankings, all that kind of stuff. So if anything, I think COVID has increased. For example, we just recently had Mark Zuckerberg report on his earnings call literally just yesterday. And I think if I'm not mistaken, the use of Facebook has gone up by 11%. Meaning the amount of time people are spending on the platforms. So I think what COVID has done for the social media platforms is increased usage and activity, because people are stuck at home and they want to socialize and where else to do it but on the social platforms, right? So COVID has turned out to help the platforms. I don't think it's hurt them at all. 8:53 Yeah, I've seen the same thing with LinkedIn. We've seen our impressions, our engagement go up across nearly all of our clients. So I feel like Facebook jumped 11%. LinkedIn probably did too. 9:03 And speaking editorially, we've seen jumps across our editorial channels as well. So I think the interest in learning how to use social platforms has increased as well. Because the old traditional ways of doing speaking and local events and all that stuff are obviously not able to happen. So those naysayers who have been eh, social media is just for them young kids right? Now they're all of a sudden, oh, maybe I better learn this stuff. 9:30 Which is a good thing, because it's a very powerful side of our digital marketing tool set. 9:34 Yeah, exactly. 9:35 You mentioned that you surveyed both B2C and B2B right. The first chart I want to ask you about is if you're following along page 14, where it's talking about platform use for B2C marketers. And of course, I'm not surprised at all to see that Facebook's at 96%. 96% of B2C marketers are using it, but I actually was pretty surprised to see LinkedIn at 50%. So I guess my question to you if you have the insight, yhy do you think B2C marketers are showing interest in LinkedIn? What kind of draw does it have for them? 10:05 Well, first of all, it's a really fascinating question. So just to give you some quick data for everyone who's listening, Facebook is used by 91% of B2B marketers, followed by LinkedIn at 81%. And 50% of B2C use LinkedIn, but only 4% of them say it's their most important platform. Facebook is used by 91% of B2C marketers, okay, that shouldn't surprise you, right? But a big chunk of them use LinkedIn also, okay. Now, when it comes to B2B 46% of B2B marketers say that Facebook is their most important platform. Okay, followed by LinkedIn. So almost half of b2b marketers, say if they could only choose one platform, they choose Facebook. And then 33% choose LinkedIn. So this was a choose one right? Here's all the platforms 46% said Facebook. And then 33% said LinkedIn of B2B marketers. Right? So that's the question, right? Why so much interest in Facebook? Right? And I think that it's part of a bigger dialogue, which is, Facebook is used by everybody. Okay. So if we think about this for a second, Facebook is the platform that the world is on. And there's billions on Facebook and there's hundreds of millions on LinkedIn. We know this to be true, right? People use Facebook, for personal and for business, right. And people use LinkedIn, probably mostly just for business. So because they already are B2B, and their friends are on Facebook. They go to groups on Facebook, it's part of their natural living. It's almost like email for them, right? So the Facebook ecosystem is so huge and so ubiquitous that the whole world uses it regardless of whether that business they work for targets B2B targets B2C. I know your next question is like, well, why? From the business side of things, first of all the ad costs are really affordable, as you know, on Facebook. Secondly, they can do super creative targeting on Facebook that you cannot do on LinkedIn, which I know you know is true. Third, live video is available for everyone on Facebook. You don't have to wait. You don't have to get selected. There's nothing signed no signups or anything right. And fourth, facebook groups are way better than LinkedIn groups. Okay, there was a time where LinkedIn has dominated. But now it's Facebook groups, right? So from a utilitarian perspective, these B2B marketers, they have groups of customers that are on Facebook. They're using live video on Facebook, because it's the only place that they can use live video because they're not been selected yet on LinkedIn. They're using it to acquire customers because they know that their customers are also on Facebook, right? So it's not that they don't find value in it. It's just that they use it. Now. This Is the distinction. You know, from the B2C side of it. If we flip the coin, the B2C side, they don't really put a lot of value in LinkedIn, only 40% of them say it's their most important platform. 50% say Facebook. And that makes a lot of sense that they would choose Facebook as their overwhelming platform. So I think what's going on here is it's just Facebook is the innovator. LinkedIn has never really been the innovator. LinkedIn has been like the ketchup boy, for lack of better words, right? Yep. About four years behind. Yeah. So I think it'd be not smart for B2B marketers to ignore Facebook. And I would I would think you would agree as well, you know what I mean? Oh, yeah. It doesn't mean LinkedIn isn't powerful. It just means that LinkedIn is different, right? So I think LinkedIn for a lot of B2B marketers is an important part of their arsenal of marketing tools. But it's not their only thing that they do. That's my thinking. I don't know. What's your thoughts on that? 13:53 Yeah, I totally agree. I get asked all the time. When I'm pitching LinkedIn to a potential customer. They'll say something like, Oh, we don't think are customers on Facebook. And I usually stop them and say, well, they are. Everyone is on Facebook, the challenge is we just can't reach them well enough with targeting by who they are professionally for it to make economic sense, you know, because LinkedIn cost per click is so high, it basically means that if you don't have a large deal size on the back end, LinkedIn is priced themselves out of the market for you. So anyone with a lifetime value of under about 10k, I tell them go Facebook and Google all day long. But if you have over that, and precision in your targeting, make sense, then yeah, you go to LinkedIn. 14:35 Well, and here's some more interesting data of the B2B marketers that we surveyed, which I think was about 40% of our survey audience, which is, you know, makes sense, because B2C is very much all over social more than B2B is 73% of those B2B marketers said they wanted to do more with LinkedIn The next year. So it's not like LinkedIn isn't important to them. They just haven't yet done as much as they want to do they want to figure it out more. I know that a lot of them are hopeful they're going to get live, right? Live video. I know a lot of them are like, trying to figure out how in the world, they could possibly make ads work for them. Right? And I'm sure a lot of them are interested in publishing content on LinkedIn, right? Because it's one of the few platforms that actually does give you really incredible reach. Where Facebook represses your reach, LinkedIn allows that reach to just explode because as you know, every time someone likes or comments on your editorial content, or your post or whatever, their friends see it right. That is so cool. Let's hope LinkedIn doesn't take that away. Right? And let's also be intellectually honest, LinkedIn feels so much more like what Facebook used to feel like that it's actually become a destination. Where I think for a lot of marketers, it became a place they just checked in and they left. I think it's now becoming a place that they go and they hang out. And I'm sensing that. Do you feel that as well? 16:04 Yeah. In fact, when Microsoft released their last quarterly earnings, they shared something that LinkedIn never shares, they actually shared how much time on platform grew over the last year. This was obviously during COVID. But they showed a 60% increase in time spent in the newsfeed over the previous year. And I don't think that's just COVID I think a lot of that is just it is it's a destination. It's a place where people come now to hang out and interact, where it used to be come back every six months to update your resume. Well, you know, and it's funny because we forget sometimes who owns these platforms, right? We forget that Facebook owns Instagram. And we forget that Microsoft owns LinkedIn. But really fascinating news that I just read earlier today, Microsoft is thinking about purchasing the US based TikToK. And that just came out with the news today. So can you imagine if Microsoft was able to somehow make that work where they owned TikTok and LinkedIn. I mean, holy cow. And it doesn't seem to make sense at first blush, right? Why would they do that, but this is a way that they can capture a younger marketplace. Think about the incredible opportunity to bring people up into the Microsoft family of products, right? They've got plenty of cash, you know what I mean? And all of a sudden, it's like, wow, this could be bringing in some really interesting, innovative technology, if they were able to acquire this from TikTok into the LinkedIn ecosystem. 16:04 Yeah, when I heard LinkedIn was being bid on by potential buyers, before Microsoft made the announcement. I just went, oh, please, please, please have it be either Google, Facebook, or Salesforce. Any of those companies could make amazing use of LinkedIn data. And then it was Microsoft. And I kind of went, ah, darn. I mean, there's some value there, but not nearly as much. Google marketers forever have been just saying they are giving us amazing tools for B2C. We've got nothing for B2B. Facebook, the big challenge is yeah, people use it for B2B, but they can't get people to reliably give them their business info. So those combined, that'd be great. But we got Microsoft, we'll make the best. 18:11 And you know, fascinatingly enough, they do have a pretty, pretty big consumer division with Xbox, right? So imagine if they had Xbox and TikTok, right? And then all of a sudden, you begin to see the connections there, right? And all of a sudden, maybe they take their gaming system, and who knows, maybe they acquire a live video company. I mean, you could just kind of see a whole consumer division of this thing, kind of fascinating diversion. But I'll let you take back control. 18:34 Yeah. And now a younger audience who are being introduced to LinkedIn with a consumer research company. I did a survey of high schoolers and college students on basically how do they use LinkedIn. And I'll be doing a podcast on this in the future. But what we found is high school students don't even know what LinkedIn is, college students go, I'll look at it when I get a job. I mean, if you can imagine something like tying in livestreaming gaming with Xbox, TikTok, I think LinkedIn would actually really benefit as those people get into high school and college and start to build a profile. 19:09 It'll be interesting. We'll have to watch how that goes. 19:11 Love it. Anyone following along to the report here on page 23. It's about future LinkedIn plans. And it says more than half of marketers, 55%, plan on increasing their LinkedIn organic activities over the next 12 months. And while 55% is pretty high, I'm seeing that it's only a 3% increase from 2019. I mean, do you have any comment on that? 19:34 Well, if you think about how we do the survey, we say, you know, do you plan on doing more or less or the same or you know, something along those lines, right with all the platforms. And when they say that they want to do more, it's a bit subjective about what those organic activities might be. So in their mind, they might be thinking live video, they might be thinking more posts. So it's a bit subjective, but it's good because the good news is more than half right, 55% want to do more with LinkedIn in an organic way. So what that tells me is that there's interest in continuing to innovate, improve, increase activities, it doesn't mean they're just going to post more, it just means that they're going to try to do more, whatever that means to them. Right. And I think that's good news. Because if it was less than half, then that would be probably a negative indicator that would show that they're not so excited about it anymore. So the fact that it went up a little bit is actually not bad at all. 20:33 Okay, that's great insights. On page 29. We see that b2b marketers are far more interested in learning about LinkedIn. That is 72% of b2b versus 52% of b2c. I think this reasons I think it makes sense. 20:47 I'm with you, 100%. But I think it's interesting that 52% of B2C want to learn more about LinkedIn. That's the fascinating thing here, right. And maybe we should just talk for a little bit about that because I don't think we really did go into that right. Why would B2C people even be interested in LinkedIn. You willing to talk about that for a little bit? 21:03 Oh, hundred percent. Yeah, that was actually one of my questions. I'm curious, like, what is the draw for them? 21:08 Well, I think that we're starting to see it become almost an influencer site like Instagram. And I think we're specifically seeing this a lot with the female influencers on LinkedIn, like, especially in the in the business world. I think we're starting to see a lot of people use it as a blog platform where they can just post short form videos. I think we're also starting to see people just post what they're doing in their life, right. And it's almost become like a little blog, for lack of better words, right? Like, this is what I'm doing. This is what I'm struggling with. This is my story, right? Yeah. And it's not surprising, because anywhere you have the opportunity to write a story. And people follow you. You have an opportunity to build a following because I've been around long enough and you've been around long enough that this is how blogging started. Right? Yeah. In the beginning, it was people telling stories, right? It was stories of their life, right? Now this has moved on to social platforms like Facebook and LinkedIn. So if people are going on there, and they're in the B2C world, like fashion or home goods or whatever, and they want to establish themselves in a predominantly male dominated platform, let's be honest, right? If they can go on there as a female, and they can do something that stands out from everybody else who's doing pure business related content, all of a sudden they have an opportunity because there's not as much competition. Right. And we're seeing this with a lot of people. Like we see this with some people go on there and talk about politics, which is definitely B2C, some people go on there, and they talk about whatever they're an expert in. So they're using it to draw an audience to them for a consumer facing kind of thing, but they're using it in a way that is, I don't know how else to say this. Technically, it makes sense. But culturally, it seems a little off right? Because so much of the platform has been linked to my blog posts about business related topics, right? Discussions around business related topics. But the moment people talk, start talking about personal stuff on there all of a sudden, hey, these are just humans talking to humans and that stuff works. Have you noticed that this is starting to become a trend? And some people are getting traction with this? 23:16 Yeah, absolutely. I've actually gone through the same thought process myself. If I have to go to one platform and share something, when I share on LinkedIn, it gets 20, 30, 50,000 views. If I go and share on Twitter, I haven't checked my analytics recently. But I would imagine I get less than, I don't know, 200 views on a tweet. And so I don't even think about the culture of what are these networks I'm posting on, I think of I have limited time, where is my audience, and I'm probably going to take it to LinkedIn where I have a bit bigger of a megaphone. 23:45 Yeah. And I think that the truth is that if we think about the historical pre-conception of what LinkedIn has been, which is it's a job place, right, to get a job. So when you're going on there, to get a job. You're going on there for B2C jobs just as much as you're going on there for B2B jobs. Right. So therefore, there are people that are interested in B2C industries that are in there participating. And it kind of logically makes sense. If they don't really care about the business to business topics that maybe you and I care about. And they happen to go on there thinking it's for one thing and realize it's for something else. They might come back, right? 24:23 Yeah. In fact, we find several niches inside of b2c that make a ton of sense on LinkedIn. The first is what you've already mentioned, recruiting like hiring, recruiting, anything like that, technically a B2C offer, but you reach someone by who they are professionally, so it makes sense in the B2B context. Also, higher education, like recruiting for MBA programs, for instance, is big. We've also found financial services and even some kinds of travel tend to do really well on LinkedIn Ads. So I'm looking at that going okay, 95% of our clients are B2B, but we Have some B2C that makes sense. So I guess if they make up a small part of the interest we're seeing. 25:05 Yeah, absolutely. So I think that anybody listening to this who is B2C? And is all in on all the other platforms and maybe not all in on LinkedIn or maybe they feel like they can't talk about certain things on LinkedIn, I would just say experiment, right? What do you get the list? Let's see if I can get some traction. 25:20 Yeah, I would tell people try to avoid politics and religion, if you can. Try to avoid pictures of you on the beach, you know, holding your drink of choice. But outside of that, LinkedIn sharing is very Facebook. And, you know, people just sharing here's what I ate for breakfast. I've seen that do well. So I think that's good advice. 25:38 Yeah. But if you show a picture of you on a beach drinking and you're in the business of trying to get consumers to go to the beach, and drink, then go for it, right? 25:47 Yeah, then that makes plenty of sense. 25:51 I've also found that if you share something that's personal, but you just bend it towards business. I've seen our mutual friend Dennis Yu does this quite a bit. He'll show Something's just personal about his life. And then he'll relate it to how it taught him something about how to run his business BlitzMetrics. Yeah. So I think even if you're just sharing what you had for breakfast, steer it in the direction of what you're doing professionally and chances are people aren't gonna beat you up over it. 26:15 Good advice. 26:16 All right,let's talk about video platforms, page 36 talks about the video platforms that marketers want to learn more about. And I think my first question for you here is, what is the draw in social media video? And then who's using it? And how is it most used effectively? 26:33 Well, first of all, video is absolutely huge. Let me address this from a couple different angles. Let's start with LinkedIn in particular, and then I'll go to the the bigger draw. I think that there's a big opportunity for video on LinkedIn. First of all, you've got live video, if you can get it. It's amazing for creating engagement. But even uploaded video is also something that you know, as long as you keep it short, right, it's something could be very powerful. But I think the opportunity for LinkedIn is if they ever come out with a stories based thing on LinkedIn, it would be huge. Just like Facebook, and Instagram, and Snapchat, and TikTok all have stories. If there's a way that LinkedIn could roll something like that out, I think it would be absolutely huge because what it would allow is part of this bigger trend, which is authentic raw Day in the Life, here's the experience that I'm having. Or here's the event that I'm at, or here's how the sausage is made inside the factory, you get where I'm going with this right? Or here's what it's like to work at this business. The fact that it can be just done from a phone instantly in seconds and doesn't need to be perfect is blowing up on all the other platforms. It's huge. So if LinkedIn ever does and I I'm almost willing to bet money, they're they're considering it behind closed doors, you know, I'm sure they're probably like, when are we going to come out with stories? When are we going to come out with stories, but if they do that it would be absolutely huge. Now to the bigger question is what is it about video in general on all the platforms for the most part, but especially Instagram and Facebook, it's a huge opportunity to develop empathy and connection with an audience. Because when they can get to know you, and begin to like you and trust you, that kind of reduces that barrier of wanting to do business with you, right? And I think that the key thing is that most video consumption on the other platforms is like 15 seconds or less, right? So that's where the story stuff like this is where the story is, is blowing up on every platform because it's short, highly consumable, and it tends to be linear and it's kind of a story environment where each one builds on top of the other and it's super easy to consume. I think that that is really, really big. And I think that LinkedIn for sure saw the value of video with the uploaded video right? And I'm sure you use it and a lot of other people use it. Live video is starting to become really popular. But I do think that video is the future. If we step back and ask why is video the future. Let's think of this in light of this pandemic, have you been watching more or less netflix....? Since the pandemic happened? 29:08 Yeah, me personally, it's been about the same, but I know a lot of people... 29:11 How about the rest of your family? 29:13 Yeah, they're spending definitely more time in front of the TV. Yeah. 29:16 Yeah. So you think about this, right? You've got all these streaming platforms that are coming out with amazing quality content, right? And it's next to nothing, right? Or it's free in the case of Amazon or, or if you happen to like, you know, have an AT&T internet connection you can get HBO max for free. I mean, or Disney+ is next to nothing, right, it's so cheap. So what you have is you have this incredible high quality content that the world is watching on their television, their smart TVs, on their phones, everywhere, right? So the world has become consumers. The whole world has become like expecting that I don't have to go to the movies anymore. I can get better quality shows with the click of a button and I can binge watch them and be highly entertained, right? So when we think about that, and we transition over to YouTube, which is the business opportunity, I think for so many of us, is YouTube. And I talked about this at my keynote at Social Media Marketing World, there's this mass consumption of video on YouTube as well. And I think all the social platforms know that the consumers are expecting to be able to find high quality content that's educational, or entertainment that they can just watch, right? Short form stuff tends to be entertaining, longer form stuff tends to be, you know, in the case of our world, educational, especially with LinkedIn, generally providing value. And I think that the whole world has just gotten to the point where that's how they prefer to consume content, by watching. And that means they're reading less. And, you know, there's a lot of statistics showing people just aren't reading as much as they used to. Audio is also down a little bit now because of COVID because people aren't commuting as much as they used to so they're not listening to podcasts as much as they used to, but video has completely exploded. My guess is if we looked at the data consumption of video, it's probably quadrupled. Why do you think everybody's talking about zoom? So it's gone through the roof. So it's a mega trend now. So the opportunity, I think, for us is figuring out how to tap into it. And there are some of our friends doing it really well on LinkedIn. 31:20 Oh, yeah, plenty of them. I love what you said about just how easy it is to build that know, like, and trust factor over video. I tell people all the time. I mean, if you're trying to think of an offer that you can give through LinkedIn, it try to make it a webinar if you can, because two minutes of you talking to camera will build more know, like, and trust factor than reading five of your white papers. So I definitely agree with that. 31:45 Michaela Alexis is someone who I think has been doing a really good job. She's one of your contemporaries. What I love about what she's doing is she's she's using it for storytelling. And this is something all marketers need to think about. Like storytelling is not just a consumer thing. It's a B2B thing, right? So what makela does really well, she'll take something that happened in her life. And then she'll so a story around it right? And she'll get people to watch it, or consume it. And then she'll get a chance to talk about what she wants to talk about. And I think this is a lesson so many of us as marketers could take and use in video on LinkedIn, which is how can we sell a story? How can we take something that happened in our life and make a connection to something we are offering to our client base? If we can do that, we can we can move mountains. 32:27 Shout out to Michaela. What's up, Mick? Something else I wanted to mention, you brought up stories for LinkedIn? Message to my LinkedIn partner team, Iam not sharing this outside of NDA. This was outside of your channels. I actually had someone chat me this morning from the Netherlands, showing that story ads are rolling out in the Netherlands. I thought you might be interested. 32:48 So how can they have story ads if they don't have stories? 32:51 They have stories they actually launched stories to higher ed first. So education has had it then they built the ad unit off of it. 33:00 Oh, perfect. Okay, so stories is coming, then that's so awesome. Okay, LinkedIn, if you're listening, this is the part that frustrates us, okay? You can't just let certain people have these features forever. You need to roll them out to the world. I mean, come on. Learn from your brother, okay? 33:18 Well, that's been so interesting watching video roll out because video was already huge on on Facebook, on Instagram, before it was even released on LinkedIn. So I think a lot of people got into the habit of sharing video and creating on other platforms, but they didn't even think to bring it to LinkedIn. So you know, they're a little bit late to the party, but I think that means that there's a big opportunity for those who aren't looking past it and overlooking. On page 37. about social media ads. This is one I was obviously paying close attention to. It says that B2C marketers are likely to use Facebook ads, 74% of B2C marketers, 45% of B2C marketers using Instagram ads. B2B marketers are using more LinkedIn Ads. This is up 23%. And so I guess I'm curious, why do you think and we may have already touched on this. But why do you think only 23% of B2B marketers are using LinkedIn Ads? And what does that opportunity look like for reaching the other 77%? 34:13 Yeah, well, I think that the challenge with LinkedIn Ads, as you know intimately well, is that they are a little bit too costly, and that they are not as targetable you know, as a lot of the other kind of thing. But if we think about this, it's true that even on Facebook, the free users of all platforms is monster huge compared to the paid users, okay, so if we think about this, from a perspective, like take Facebook as the behemoth, there's only like 6 million that actually use it for advertising. That's it. Okay, out of the hundreds of millions of businesses are on there, it's tiny little fragment. So while a lot more people say that they use Facebook ads than LinkedIn, it doesn't mean they use Facebook ads every single day. It so my guess is what's really going on here is you have most people using organic on both LinkedIn and Facebook. And those that do use ads are using it on Facebook only because they probably haven't been able to figure out how to make it work on LinkedIn. That's my thinking. Like, for example, we're a B2B company, right? We help marketers working for other companies figure out how to take their, you know, goals to the next level. We have not successfully use B2B LinkedIn Ads, we just haven't. For us for what we sell, we just haven't been able to make it work. So we're probably not unlike all the other B2B companies out there, right? They're just a lot every B2B company is selling the really expensive products that have the huge profit margins and are willing to pay that high cost per acquisition. That's my thinking. 35:46 Yeah, I think that's really accurate. I mean, when you're interviewing all these social media marketers, not all of them are advertisers. So seeing a figure that low, even if someone is B2B, they may be an organic marketer and so there's no reason for them to use LinkedIn Ads, so it makes perfect sense. 36:03 Yeah, most people don't use ads is probably the simplest answer. 36:07 And those who do are probably going to start on Facebook. This is kind of off the beaten track. This isn't a question I told you. I was gonna ask. I was so shocked last year, when for those who don't know, you had this show called The Journey that was on Facebook and on YouTube. And it was basically a documentary style of what it took to put on the mega conference, Social Media Marketing World. And I was watching every episode, I I loved it. But it was so interesting last year to hear you share on your podcast, anyone who's not listening to the Social Media Marketing podcast, definitely do. You probably are, if you're listening to this one, you've probably listened to Mike's show, but you talked about how you just decided to drop the journey entirely from Facebook because the watch time wasn't there. Can you give us a little bit of insight into it? 36:54 Our old adage was distributed everywhere. So the idea was that we would take the journey and we would call publish it on Facebook and Twitter and LinkedIn, and YouTube natively. All okay? Now the only platforms that provide true metrics on video really well is Facebook and YouTube. LinkedIn doesn't do a real good job with their retention metrics. So you don't just know how many people viewed it, but you don't know how long they've used it unless they've changed that, which I don't think they have. They haven't have they? 37:22 Nope. Through ads, you can see the stats, but organically, you can't see 75% or completions. 37:27 Yeah. So the challenge is, what is the view? And this is an important thing for marketers to wrap their mind around, right? A view is not a view, by the metrics we think of as a view. Facebook calls a view three seconds or longer. YouTube is 30 seconds or longer. Twitter. Nobody knows. LinkedIn, nobody knows. 37:48 LinkedIn is two seconds. 37:49 It's two seconds? 37:50 Yeah. 37:51 Okay, so think about that. And you think about the feed experience on all these platforms. They're all pretty much the same. It's all a feed, right? You scroll through it. Generally it's muted. It's playing. So first of all, it's very easy to scroll through a feed and see a video play for two or three seconds and have it counted as a view. But you and I both know that they're not really intending to view it. So you could falsely see these big numbers and say, wow, look at all the people watching my videos on LinkedIn, and Facebook and Twitter and wherever. But thank goodness, YouTube, and Facebook show you this thing called the retention graph, which means they show you how long they stick around for and they show you the drop offs. So when you actually get to that level of data, you begin to realize that Facebook looks like going off the edge of a cliff after the first few seconds. Okay. YouTube looks like a gradual downhill slide. Not even more of a hill, more of like a, sometimes it's barely declining and staying flat on YouTube. So then you begin to ask yourself, why is that? Oh, it's the behavior of the platform's. So people go to LinkedIn and to Facebook and to Twitter to discover whatever is going on. There's no intent to go there and watch a video generally speaking, but they go to YouTube to do only one thing, which is to watch video, okay? So as a result, it made a lot of sense for us to just say, we're not going to publish the journey on all these platforms anymore. We're going to publish on one platform. And we're going to link to it from these other platforms. So today, we don't have the journey anymore. And instead, we produce three original, two original videos, which AJ has got a bunch of stuff on our YouTube channel, you definitely want to check it out. Look up Social Media Examiner on YouTube, and we take those videos and cross link those. We cross link to videos from LinkedIn and from Facebook directly to YouTube. The goal is to promote to the channel known as YouTube for us, because that's where people go to watch. And it's been fascinating for me to look at the data to see that some people are watching on smart TVs. Some people are watching on smart devices, some people are watching on desktops. And the goal for us has become we want to grow that channel because that's the place where everybody goes to watch video. And we want to tap into that mega trend I talked about earlier of people consuming video, right? What's great about YouTube is it's kind of like TicTok. They go to watch one video and then the algorithm intelligently introduces a bunch of other videos to you. Those videos could be your videos, right? And people stay and they watch a lot of videos and they have a high session duration. So it's been a really fun ride for me to go all in on YouTube and just see how everything has been growing. It's a really, really well tuned platform for video. So that's why we do not publish uploaded native video anywhere at all, except YouTube. We just cross promote to it, which is crazy, but I'm telling you, that's where everybody goes for that. And there's platforms for different kinds of things. And definitely video consumption is all on YouTube. I think that's the reason why LinkedIn hasn't revealed the data because they don't want to be embarrassed by how few people actually stick around inside their videos. They just don't want the world to know. 41:08 Exactly.Yep. It's just not good on any social site, because that's not why people are going, they're not going to be specifically entertained. 41:16 Well, the only video that's good is the short stuff, right? So that's why ads inside of stories are becoming popular. Because somebody can stick around for 10 or 15 seconds. But because that's kind of the normal attention span, if you will, where they want quick, high volume, short duration kind of videos. So that's why I'm sure stories will come to LinkedIn for every lessons. 41:36 And anyone who sees a really good LinkedIn story ad for b2b please forward it to me I'm, I'm dying to see how we can use story as effectively. In my mind, I think it's a very B2C kind of ad format, but we'll see. I want to I want to be surprised. Alright, so Mike, if you were a brand new B2B company, and you don't have the same brand power because I don't know how many followers you have on every every channel, but you are world famous. If you lost that brand power and had to start a brand new company with a with a new name, how would you approach it from all social media channels? 42:09 Where would I start? 42:10 Yeah, maybe specifically, what would you do on Facebook? What would you do on LinkedIn? 42:14 Okay, so first of all, I would definitely start a Facebook group. If I was starting all over from scratch, because it's all about community. Remember, social is about people and community, right? And Facebook groups is probably the best of what Facebook offers. And the good news about that is I would go in there and start a group and it would be focused on whatever my niche is and I would try to cultivate relationships inside of those groups. Knowing of course, it's not my platform, it's rented land, but it's okay. Facebook has made it very clear they're all about those meaningful engagements. And you can develop those relationships, which everybody in the B2B world knows is so critical. So I'd start with a Facebook group. And I would also consider using ads too, because if I had the money ads can be a huge accelerant on Facebook because it can be very economical. And whether you're a local B2B business trying to get Local stuff or whether you're big national brand, I would be all in there. So that's where I would start. And then as far as LinkedIn, I would probably say, do whatever AJ says, I'm gonna turn it right over to you. What would you say? Becauses honestly, I don't even know. 43:13 Well, honestly I mean the organic reach is so good on LinkedIn for personal profiles, not as good as companies. So I think the first thing I would do is go build your profile, spend some time on it, start connecting with the right people, and then start sharing because it's really easy to stand out. Once you become an influencer, once you have a lot of followers who care about you. It's not a hard jump to get you interested in understanding in what their company is doing. But I would start focusing heavily on the profile. Okay. And I know we're running low on time, I got to get you to your next meeting. I put a question out to all of my LinkedIn followers and just said, Hey, I'm going to have Michael Stelzner on the podcast, what questions would you have for him, and I had about 15 people responding and give me questions. We only have time for one so I'm gonna highlight Charles Lightfoot III, who asked a really good question. He said, "After seeing where marketers are planning on increasing spend and which platforms they are digging into deeper, I'd be interested in hearing, what are his predictions on lasting shifts in consumer behavior on social post pandemic?" So, in essence, how does the pandemic change what social marketers are going to be doing in the future? 44:24 Okay, first and foremost, you got to get video figured out. Okay, that's the theme that shouldn't be a surprise to anybody based on this conversation. You've got to figure it out. And I would say, if you're going to do the longer form video, I would go all in on YouTube. And I would figure out a way to make that a big opportunity for your business because YouTube is unlike all the other social platforms, it has a very long tail, meaning your video could all of a sudden months after it was published began to be suggested, as other people are watching video and it might come up just as the next video and all of a sudden it could really take off. And it's ike a blog post in Google search. It's that powerful, it's crazy. So don't forget about the fact that people go and they seek out content, B2B content on YouTube, I would go there for sure. I would also check out TikTok. Believe it or not, it's blowing up. It's not just for the young kids. And I do think that it is probably going to be the next big platform that everybody's talking about. It's heavily B2C right now. But there are people that are starting to experiment, you know, with it and trying to figure it out. TikTok is the opposite end, it's the short form video, right? So if you can figure out how to create short, engaging video on the platform that people are going crazy over then TicTok. And then of course stories on Instagram as well. So I would just say like, get the stories thing figured out. Figure out how you can make that shortm form video because it's going to be the normal, it's going to be the new normal. And then just remember, people are spending a lot more time, this is the other big trend, on social media, because they've got nowhere to go. They've got absolutely nothing to do, I wouldn't be surprised if we could get this data, how many times people open up the social platforms on their phone in one day, all of them? My guess is it's at least a dozen. So I think people are just so bored. And they're so sick of being where they are that they're going on to these platforms one at a time like this over and over again. That's a big opportunity for businesses because that means that they're gonna be there more than ever before. And as a result, that means your ads have greater opportunity to be seen, there might be more ad inventory. And there's just a lot more opportunity as a result of all this going on right now. 46:34 Brilliant, Mike, that is amazing. Thanks for sharing your knowledge with us. One thing I want to kind of point out here, I would assume the majority of our listeners are managing LinkedIn Ads, but are also responsible for Facebook. And so this is probably going to be really interesting to our listeners. This podcast is going to be released on August 11. And you have a Facebook Summit happening from August 10 to the 14th. So if you're listening to this podcast around the time of releases, you've got to go check this one out. Mike, can you tell us about the Summit? What are they learning? What are they getting out of it? 47:08 Yeah, we brought together 12 of the world's top Facebook marketing experts to teach you Facebook Ads. So I'm sure a lot of you are using that to teach you Facebook Live, you know, and Facebook Live is, like I said, available to everyone to teach you Facebook groups, Facebook organic marketing. So if you want to really learn a lot more about that, which I know you do because you guys have told me you do based on the stats. This is a great opportunity to get it live to live online event, socialmediaexaminer.com/FBsummit. And for those of you that are also interested, we've got a YouTube summit that's going to be releasing. You heard it here first. I haven't told the rest of the world, but in a couple of weeks after this, we're going to have the very similar kind of thing all on YouTube. And it's going to be focused on YouTube Ads, YouTube video creation, and YouTube's algorithm and all that stuff. That'll also be 12 of the world's top experts on YouTube. So we've found that these online summits have been really very well received, and they're a very economical way. So to find that one, you'll just want to go to socialmediaexaminer.com depending on when you hear this, and you'll be able to find that as well. And I have not told anybody about that. So you're getting like a big exclusive here. Think of these events as like a series of live trainings that are also recorded. But they're all highly instructional. They're all pretty much some of the best speakers that you would see at Social Media Marketing World. And I think one of the unique things that I've got going for me as I develop a deep relationship with a big bench of experts, as AJ can attest, and these are not just anybody, these are truly the best in the world. 48:48 And is there a cost associated with the summit? 48:50 Yeah, the price is depends on when you buy. There anywhere from $247 to $497. So it depends when you get in. So if you're checking out the Facebook marketing summit, as of this dropping, it'll probably be about $500. The YouTube marketing summit, if you get in early, it would be about $250. So a couple hundred bucks, investment might end up saving you a lot of pain and suffering as you learn from these experts who have been doing this for a long, long time, 49:19 Worth every penny. Absolutely! Michael Stelzner, thank you so much for joining us on the LinkedIn Ads show. It's been a pleasure and looking forward to the next time we get to chat. 49:27 My pleasure. Thanks for having me, AJ, 49:29 I've got the episode resources for you coming up. So stick around. 49:38 Thank you for listening to the LinkedIn Ads show. Hungry for more? AJ Wilcox, take it away. 49:49 I hope you enjoyed my chat with Michael Stelzner. As promised, here are the resources from this episode that we talked about. The first is the 2020 Social Media Marketing industry report. You can get on socialmediaexaminer.com/report2020. There's also the Social Media Examiner Facebook summit that is going on right now at the time of release. So check that out socialmediaexaminer.com/FBsummit for Facebook summit. And I mentioned Michael's podcast, the Social Media Marketing Podcast. There's a link in the show notes there. So go check that out. If you're not already subscribed, it is the top Social Media Marketing podcast, and you should definitely be paying attention to it. If you are new to LinkedIn Ads or are training an employee on it, I would highly recommend checking out the course that I did with LinkedIn on LinkedIn Learning. It's all about LinkedIn Ads and covers the basics of everything you'd want to know about LinkedIn Ads. And the price is right, it's only $25 or it's even free if you have a premium subscription to LinkedIn. Look down at your podcast player right now and make sure you hit that subscribe button if you aren't already. And please do rate and review. If you leave a review I would love to shout you out here on air. So definitely let me know what you think. As always reach out to us at Podcast@B2Linked.com with any suggestions for future content or questions you've got, and with that being said, I'll see you back here next week cheering you on in your LinkedIn ads initiatives.

Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru.Oh, and those K-Swiss sneakers named after her. Plus some delightful conversation.Michael Alexis on LinkedInWatch the video of Michaela introducing the K-Swiss Startup sneakerA nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast

"We lose people we love, we lose jobs...and we survive, and keep going".Michaela and I met on the set of Season 1 of 'The Social Movement', a new TV Series soon to be released on Amazon Prime. Whilst on set, "leaving things better than we found them", became our unofficial team motto, and Michaela embodies that spirit as well as anyone I know.Michaela is a leading voice and Learning Instructor on LinkedIn, as well as a highly sought after keynote speaker in the social media and marketing space. In a time when positive female role models are needed more than ever, Michaela’s journey from a self-conscious, agoraphobic job-seeker, to powerhouse speaker and entrepreneur is a testament to the resilience of the human spirit. Calm seas don’t make skilled sailors, and Michaela has weathered her fair share of storms. We talk about some really deep issues - harassment in the workplace, racism, grief, eating disorders and overwhelming anxiety. On paper, it sounds like a really depressing episode but that could not be further from the truth. Michaela has processed these experiences and emotions so well, that we were able to talk about them with a lightness and curiosity that I think will really benefit a lot of our listeners. She is a fantastic communicator and very funny, so there are some great one-liners, plus a ton of excellent career advice and actionable tips on public speaking.Links:https://www.linkedin.com/in/michaelaalexis/IG: @mickalexisK-Swiss Self Belief Shoe by Michaela Alexis Home of the Podcast: www.michaelxcampion.com IG: @michaelxcampionJoin the weekly newsletter www.michaelxcampion.com/subscribe

Your business could be leaving thousands or maybe millions on the table by not using LinkedIn. LinkedIn is the biggest business opportunity available today, with over 700 million active users and 2 new members joining every second! In this episode, Michaela Alexis gives you real life examples on how to dominate the conversation about your industry…. Listen now! About Michaela: Hailing from Ottawa, Michaela Alexis is currently one of North America's most in-demand speakers on topics related to personal branding and LinkedIn. Her journey started in 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, BuzzFeed, Success.com, and INC. Michaela has garnered over 160,000 followers on her personal brand.

On this week's Social Media Marketing Talk Show, we explore LinkedIn Live Streaming for Virtual Events and LinkedIn Polls with special guest Michaela Alexis. We also discuss new comment management and small business tools for Instagram with special guest Tyler J. McCall. Download the Social Media Marketing Industry Report

Michaela Alexis is a LinkedIn Trainer, Keynote Speaker, Author, and all-around amazing human being. She's had social media articles go viral, her LinkedIn follower count exceed 150k, and she even has her own K-Swiss shoe! I was introduced to Michaela back in 2018 and ever since then, I have appreciated her heart, her consistency, and […] The post Living the Real LinkedIn Life with Michaela Alexis first appeared on Ryan James Miller.

Michaela Alexis has quickly become an influential  personal brand expert and sought after speaker.  Back in 2016 she wrote an article about landing her dream job and it went viral on LinkedIn.  Since then, she has authored dozens of articles receiving millions of reads on CNBC, Buzzfeed, Success.com, Inc. and more.  Michaela has managed the online presence of more than 100 businesses worldwide, has partnered and starred in brand campaigns with Crowne Plaza and K-Swiss, built her own online community to over 160,000 followers on LinkedIn, starred in an Amazon Prime reality show called "The Social Movement" and co-wrote a book.  She is an official LinkedIn Learning Instructor and regularly consults with clients on building their own brand.  In this episode, host Jamie Allison chats with Michaela about her own unique path to success.  They delve into the "double-edged sword" of authenticity and vulnerability in social media and how she approached major career changes in her own life. Please consider leaving a rating and review on your favorite podcast platform.  Tell Michaela and Jamie what you think about this episode.  www.bigideabigmoves.com www.epitomehr.com JazzHR - awarded the most UserFriendly ATS    https://www.jazzhr.com/?utm_source=partner-epitomehr. 

In this episode, I'm joined by linkedin pages expert Michaela Alexis as we discuss the ways that local businesses can be using Linkedin as a lead generation channel by focusing on their personal profile and business page. We share the content you can be publishing, the outreach strategies and even some creative paid advertising tactics you can implement today!

This is Episode 26 of the VulnerABLE Podcast!Struggling with a fear of abandonment, and agoraphobia for most of her life it held her back from chasing her dreams. Now she shares her story to inspire the masses to find their way in life and career!At 8 years old her parents decided to split, and although unintentional her father would leave on her birthday. This would unfortunately lead to her dealing with the fear of abandonment for most of her life. Wanting that picture perfect family just like most children, she had to learn that although far from perfect she still had love around her. But this also made her seem super positive on the outside, but on the inside she felt hurt and disappointment. This would present itself in many different ways throughout her life, even as recently as the last few years. Facing agoraphobia and not feeling like enough made her fear starting her own business, and following her dreams seem impossible for a really long time. Even though she’s beginning to find her way when it comes to her career, life isn’t done throwing curveballs. Wanting to start a family has provided a new set of challenges, as she recently found out that there is a very low chance of natural conception. Her openness with her community, although difficult is helping her and she hopes helping others with their own struggles. Now she’s a LinkedIn superstar, speaking on stages and recently creating her first LinkedIn Learning course. If you’re looking for inspiration or insight on how to face life’s hard choices when it comes to your career she’s one to follow.For more information on Michaela Alexis you can follow her on social media or visit her website:LinkedIn: https://www.linkedin.com/in/michaelaalexis/Instagram: https://www.instagram.com/mickalexis/Website: https://www.mickalexis.com/

"How I Landed My Dream Job in 2 Weeks on LinkedIn"  That was the first article Michaela Alexis published on LinkedIn back in 2016. It went viral. Today, she's one of North America's most in-demand speakers on LinkedIn and has over 156,000 LinkedIn followers. She's been growing her personal brand for the past few years, but now she's showing companies how to use LinkedIn to generate new business. Because if you can capture prospect attention and develop trust on LinkedIn, you can transition them into your sales process. In this fast-and-fun episode, Michaela will reveal: Her unique formula for writing content on LinkedIn The #1 mistake she sees content creators make Why you shouldn't create a long-term editorial calendar The difference between a LinkedIn Page and LinkedIn Profile (and how to use each one effectively to meet your business goals) And plenty of other value-bombs that are helping her and her clients succeed on LinkedIn. So if you want to discover how to use LinkedIn for Business in 2020, tune in to this episode of Video Marketing Mastery!

On this episode of the Inside K-Swiss Podcast, Omar welcomes Mason Tompkins, K-Swiss's in-house videographer.  Omar and Mason discuss their positive take-aways from having Chase Jarvis visiting the office. Mason shares how one piece of content from Chase helped him quadruple his income as a freelancer.  They talk about the newest addition to the Startup collection, "Self-Belief" which was just released. They also go into the details of creating the campaign with LinkedIn expert Michaela Alexis.   Lastly, they wish GaryVee a happy 44th birthday and talk about Gary's latest 2020 social media deck.  Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Follow us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

Michaela was an early adopter of LinkedIn and it’s network capabilities. In March of 2016, her first article, called "How I Landed My Dream Job in Two Weeks on LinkedIn"​ went viral, and it changed her life forever. Now Michaela consults companies on LinkedIn strategies and is also going to be one of the first people teaching LinkedIn Pages. Barney and Michaela talk about how they met at Haste and Hustle where Michaela was presenting one of her first major keynotes and how that left a positive impression on Barney. Michaela shares how she isn’t afraid of sharing her venerabilities with her community and what impact it can have on others. Lastly, Barney and Michaela discuss the importance of personal branding and networking. Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Follow Michaela on LinkedIn https://www.linkedin.com/in/michaelaalexis/ Follow us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

On this episode of Inside K-Swiss Podcast, Barney and Omar return to with the latest updates at K-Swiss. They discuss the limited GaryVee 005 that released at ComplexCon and go over all the details of the shoe.  Leaving the listeners with a question to answer for a chance to win a free pair of K-Swiss shoes. Barney talks about the return of Instagram influencer Lil Jupiterr and the upcoming sneaker release with him. Lastly, they talk about “The Startup” campaign with LinkedIn Influencer/powerhouse Michaela Alexis. Barney mentions his interview with her on CEOsWearSneakers podcast and the “Self Belief” sneaker that is scheduled to release Nov 15th. Please show us love by leaving a review and rating the show! Let us know what you’d like to hear us talk about next. Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Follow us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

On this week's show, we talk to Jen Cole from Depict Media & Social Media Examiner chatting with Alan all about Building Communities Organically on Social. Jen is a Social Media Specialist and Community Manager with a confident history in digital marketing. While she is the co-founder of the social media marketing firm DEPICT Media based in Wichita, KS, she is also the Community Manager for Social Media Examiner and Producer of Social Media Examiner’s #smechat. Jen has made guest appearances on several Twitter chats, to include #SEMRushChat, #TwitterSmarter, and #Digital360Chat, and has also appeared as a guest on several podcasts. Her own podcast, Making A Marketer co-hosted by Megan Powers, has hosted many world-renowned industry experts such as Brian Fanzo, Madalyn Sklar, and Michaela Alexis. Jen has a strong belief that social media channels should be utilized to grow tight-knit, organic communities of followers who genuinely identify with a brand.  

On this week's Social Media Marketing Talk Show, we explore LinkedIn's relaunch of Events and new LinkedIn page features with Michaela Alexis, and Facebook Stories ad updates with Amanda Robinson. Check out Social Media Marketing World 2020

Professionals need to know how to effectively communicate who they are in the digital world. In this episode, Millennial LinkedIn trainer, keynote speaker, and author, Michaela Alexis, talks about how she helps job seekers realize the value of building an impactful personal brand. Michaela emphasizes the need to let go of the old-world mentality of […]

Professionals need to know how to effectively communicate who they are in the digital world. In this episode, Millennial LinkedIn trainer, keynote speaker, and author, Michaela Alexis, talks about how she helps job seekers realize the value of building an impactful personal brand. Michaela emphasizes the need to let go of the old-world mentality of “leaving your personality at the door when you go to work.” She also demonstrates how you can optimize your LinkedIn profile and avoid common mistakes in behavior in this ever-changing platform. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Promote, Profit, Publish Community today: superbrandpublishing.com Promote, Profit, Publish on Facebook Promote, Profit, Publish on YouTube Follow Juliet on Twitter Follow Juliet on LinkedIn Take the Quiz!

We explore new Instagram chat stickers and ad placements with Sue B. Zimmerman, and updates to LinkedIn's pages and algorithm with Michaela Alexis. Learn more about Sue B. Zimmerman: suebzimmerman.com Learn more about Michaela Alexis: www.mickalexis.com Find show notes: socialmediaexaminer.com/talk92

Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator.   Read the show notes. Learn more about Michaela Alexis. Review the Social Media Marketing Podcast.

Conversation with Michaela Alexis, a LinkedIn speaker, trainer, strategist, creator, and she's a subject matter expert on personal branding

LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses make waves on LinkedIn that resulted in business growth as well as building a smart network of like-minded, relevant people and opportunities. LinkedIn has so much more to offer than as just a place to park your resume. The newest LinkedIn Live feature offers endless possibilities including showcasing your products or services, utilizing your personal profile and company pages to best attract the right people, host your blog, as well as a place to publish content and build a following that knows, likes and trusts you.

Michaela is a Canadian Millennial and a LinkedIn expert, having written dozens of articles that have received millions of reads. Her LinkedIn journey started in March 2016 when an article that she wrote about landing her dream job went viral. Over the past decade, Michaela has managed the online presence of more than 100 high-profile brands and built her own personal brand to over 140,000 followers on LinkedIn. Michaela was one of the first people on LinkedIn to openly discuss mental health, self-esteem, and reporting harassment in the workplace. After her father passed away, she started a discussion around bereavement and how it affects your career. When she launched a video campaign on LinkedIn called #letsgethonest, encouraging professionals to share a challenge that they’ve had to overcome in their career – the campaign reached over 26 million LinkedIn users. Whilst our conversation mainly revolved around how to extract the most value from the LinkedIn platform, we talked about a number of other things too: from Michaela’s experience getting fired for reporting sexual harassment to self-confidence to dealing with rejection. I asked Michaela whether Millennials deserve the rap they’ve been given as entitled and needy – and I found her responses eye-opening. I have two favorite quotes from this episode: “people don’t owe you a job” and “a career is a relationship”. We recorded this show while Michaela was in Dubai, speaking at a CIPD Middle East conference – so a huge thanks to Charlotte and the CIPD team for making this episode possible. If you'd like to get in touch with Michaela, you can find her on LinkedIn (obviously!) and Instagram. You'll also find a bunch of free goodies on her website.  Please remember to subscribe to the podcast, tap a rating or write a review! Thank you.

Tabitha (Trent) Cavanagh and Judi Fox discuss colon cancer, advice you would give your 18 year old self, and we talk about mindset, facing your fears, and overall have a great heartfelt conversation. 3:00 - LOTS and I mean lots of laughs.  We spend the first 10 minutes talking about critical life moments that define you and being a colon cancer survivor.  Plus Tabitha's Hashtags are the best!  #savethebooty #grittogreatness #TabTheRecruiter Then we dive into topics like cold calling and how to overcome that fear.  What is the worst thing that someone could say to you?   Do you want to be called by recruiters?  12:00 - Level up with a conversation about networking, job searching, recruiters, flexible job arrangements, and active listening to available opportunities in your career. We both agree that asking for permission is a challenge to overcome at workplaces and there needs to be more FUN in the workplace.   Plus we have tons of one-liners, Thrive Hard, Actions Speak Louder than Words, we completely botch the title of the book Men are from Mars, Women are from Venus (we kept the conversation kid friendly), and we do flashlight finger puppets on the wall in the hotel room at the end and record an IG story.   38:00 - There is an goose bump spontaneous moment where we play a game called:  "Voice Message Roulette" You have got to hear what Tabitha said in a voice message to me on August 4, 2018 at 10:11 AM.  OMG you have to hear it and her introduction with an air horn in the background!!! Follow Tabitha (Trent) Cavanagh on LinkedIn Check out her company website page - Thinking Ahead Recruiter Tabitha Cavanagh   Plus we mention so many great people on this show: Lila Smith - https://www.linkedin.com/in/lilasmith/ Richard Moore - Predicting Episode 100 - https://www.linkedin.com/in/richardjamesmoore/ Rebecca Oppenheim - https://www.linkedin.com/in/rebeccaoppenheim/ Chantel Soumis - https://www.linkedin.com/in/chantelsoumis/ Michaela Alexis - https://www.linkedin.com/in/michaelaalexis/ Lany Sullivan - https://www.linkedin.com/in/lanysullivan/   The Judi Fox Show All Star Reviewers (see their amazing reviews on itunes and check out their profiles on LinkedIn) Doug Thompson - Digital Transformation Strategist - Keynote Speaker & MC -  https://www.linkedin.com/in/thedougthompson/ Junaid Ahmed - Podcast Host of Hacks and Hobbies - UX Designer - Beekeeper - https://www.linkedin.com/in/superjunaid/   Sign Up Here - Be the First Fox to Listen to the Podcast  Be the first to find out when *NEW* shows launch each week on Friday and great ones coming up with Claude Silver, Vayner Media, Shannon Siriano Greenwood with Rebelle Con, Michelle Grant - CEO Lively, Priya Malani - CEO Stash Wealth, Rachel Cook with CEO Retreat, Robert John Boyle - Alexa Skills and Voice Digital Marketing, and many more (all recorded LIVE and in person) - Sign up at www.judifox.com or follow me on social media channels linked to my website.  See you online XOXO #FoxRocks  

#023 “So for me, I wanted a way to position my brand.” Host D.P. Knudten continues his conversation with LinkedInterloper Sarah Grosz with special shout outs to multi-page PDF superusers Mark Metry and Michaela Alexis, the Loom plug-in for Google Chrome, and some scuttlebutt about a new, ’in beta’ feature called LinkedIn Events.  +++++++ The NONFICTION BRAND podcast is hosted by D.P. Knudten and a variety of special co-hosts including Don Stanley, Kate Toon, Leah Roe and others. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of D.P. and his guest(s). Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in. You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2019 D.P. Knudten LLC - all rights reserved   

In this episode of Tales from the PROS, I chat with Michaela Alexis, who is one of North America’s most in-demand speakers on topics related to personal branding on social media, particularly LinkedIn.  Since then, she has replicated that success, with dozens of articles and content receiving millions of views and reads, featured on the likes of CNBC, BuzzFeed, Success.com, Inc., and more. We discuss Michaela's journey to how she built her personal brand, how to create content that goes viral, strategies for content engagement on LinkedIn, video creation tips, lead generation, and much more.    Questions Asked: What inspired me to reach out to you was first off see your content and videos everywhere on LinkedIn and really love your authenticity, and I know your speaking at the Inbound conference which is amazing. So essentially, what triggered you to start building your personal brand? What steps or strategies did you execute to create viral content on LinkedIn and provide influence and inspiration online? In your experience guiding and directing brands regarding their content and marketing, how do you leverage your personal brand with your company without creating brand clutter or confusion to your audience? How do you start monetizing your personal brand on LinkedIn or in general? Or do you simply get leads and prospects by just offering amazing content and videos? Many of us in business that are creating consistent content and trying to create influence and be "inspirationalists", what are your thoughts on the different social platforms and how do you find which one suits you better in building that personal or even company brand? How do you guide companies in building their brands online in regards to building authenticity, validity, trust, and credibility? Do you have any top tricks or strategies when creating videos to receive high engagement on LinkedIn and/or YouTube/Facebook? What are some of the personal branding struggles you had to go through and how did you overcome them?   Three How's: How do you define failure? How do you define entrepreneurship? How do you define success?   Closing: Where can everyone find you? Thank you so much for being a part of this podcast and sharing your story with us. I am very thankful.  Thanks again everyone for listening, and this is your host Michael Georgiou on Tales from the PROS, and until next time.  Follow Michaela Alexis: Linkedin - https://www.linkedin.com/in/michaelaalexis/  Website - https://www.mickalexis.com/ Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured   

Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips. Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more. Let's do this.

“When I started to dig more into the research I found that the #3 topic in 2016 was self esteem- which was exciting because I felt like there was this hole in the market where everyone was consuming that type of content but nobody wanted to talk about the fear of failure, fear of rejection, being laid off, all of those things. I thought maybe this is something I can talk about and share my experiences.”   Wow, what a great way to start Season 2! I could have gone on for hours with my guest this week, Michaela Alexis! You will be impressed with her story of transformation and success, from bartending in a new town, to running social media campaigns before anyone really knew what that meant, to becoming a LinkedIn influencer with over 130,000 followers! Best of all, she is going to #MakeYourMark in 2019 by continuing to show everyone how easy it is to use social media, especially LinkedIn, to dramatically grow their network and be seen and contacted by the key influencers and decision-makers that matter.   “I was social media marketing without realizing I was doing social media marketing, which got the attention of the company that owned all of these properties. They were wondering how a 23 year old who had no social circles with these college kids was getting so many of them to come in every night. They brought me in and asked if I wanted to run their social media department, which of course ended up being just me! This was back in the day when if you even had a Facebook page you were considered cutting edge as a company.”   Michaela is a perfect example of someone who developed an expertise without realizing that she was truly becoming an expert within social media marketing. When you do something that nobody else can do as well, you are now an expert, and Michaela is staying ahead of the curve with her advice and guidance, and whether you are looking to bolster your career or grow your business, I urge you to listen to this episode and learn!   “There are a lot of meeting planners that struggle when it comes to the millennial market. Many of the events I go to I think ‘Oh my gosh, a millennial was not even considered throughout this whole process!” because you see all the same stereotypical things. You have the photo booth and the selfie station, and you know there's more to millennials than just selfies!  It’s been such a pleasure for me to be able to add my voice and my experiences into the conversation of what works, and how you can leverage social media platforms like LinkedIn to really engage attendees.”   We covered so much ground, and between the two of us, shared tons of advice and content that will be valuable to you. Oh, mixed in were dog appearances and coffee mugs! What a great way to start Season 2! Happy listening! Some Topics we talk about in this episode: Intro- 1:00 She never thought she’d be doing what she does best-3:36 L.A. bound - 6:00 A HUGE turning point - 8:30 Being the only female in an all-male boardroom and developing a thick skin- 12:20 Show them, don’t tell them- 14:30 You are an expert!  15:45 I found this incredible niche- 18:20 A meeting mentor- 20:17 Think video- 22:10 An ode to my mother in “Standing O” -24:45 First keynote speech- 29:45 Just show up-  32:16 Drop the facade -37:00 LinkedIn is key - 38:30 You have no idea the benefits LinkedIn has to offer- 45:00 Optimize that network- 50:00 You can’t imagine the connections you will make- 53:00 Crucial company page- 57:20   New LinkedIn features: - 63:26 Connect with me -69:05 Hit Your Mark- 70:00   How to get involved Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly. If you’re looking for ways to Make Your Mark, send me an email Mark@MarkMoyer.com and I’ll get you going right away.   If you liked this episode, be sure to subscribe and leave me a quick review on iTunes. Your reviews and ratings will help me reach more people like you with great ways to make your mark in your life, business and career!

It’s been an amazing experience interviewing 24 fascinating and compelling people over the past four months, hearing stories of courage, giving, athleticism, and humor all mixed together.  Speaking with them has allowed me to grow in so many different ways, and we have managed to provide you, the listener, with so much advice, insight, tips and strategies that will allow you to succeed in your life, career and business!   Thanks to everyone who participated, including my podcast guru and overseer of the behind the scenes stuff, Bryant Urich. He truly is a podcast expert, and you need to look him up and work with him to launch your own podcast. Everything that you see being done creatively happens as a result of the tremendous efforts of my right hand superstar, Kalli Scherlis, helping turn what may have been some rough edges during the earliest episodes into some amazing production work on the episodes you listen to now. We will also soon be releasing several episodes via video on YouTube in early 2019, keep an eye out for those!   I’m excited to launch Season Two with Michaela Alexis, LinkedIn Influencer, 130,000 followers, and creator of top level content for all to see. She is an expert in all that is Linkedin, helping you take your network and content to a whole new level. You’ll never look at a coffee mug the same again!   Thanks again to all of you who have supported me throughout, and please enjoy this episode...a look back at Season One, a preview of the Michaela episode, and a rebroadcast of Episode 1 with Theo Fleury, one of the most compelling interviews of all!   Happy Listening!   How to get involved Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly. If you’re looking for ways to Make Your Mark, send me an email Mark@MarkMoyer.com and I’ll get you going right away.   If you liked this episode, be sure to subscribe and leave me a quick review on iTunes. Your reviews and ratings will help me reach more people with ways to make their mark in life!

Michaela Alexis is a resounding force of nature on LinkedIn. If you're in the know in the LinkedIn creator community, you know exactly what I mean. On today's episode, we explore Michaela's new path being a solopreneur. We dive right in on how to be everywhere online, combating LinkedIn hate in the press, advancing into larger speaking opportunities, and the nuances in standing out from the crowd with voice memos and the latest LinkedIn pages advice.

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years. Our guest… Michaela AlexisMichaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.  In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one!Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show.   We are "Making a Marketer"... in all ways. Check Ep. 25 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Michaela Alexis is a millennial LinkedIn master, keynote speaker, author, and as she frequently reminds people, and espresso-fuelled entrepreneur. She had her first viral hit article on LinkedIn back in March 2016, and has been creating viral content ever since. In 2 ½ years, she’s gone from a few hundred to 117,000+ LinkedIn followers, garnering multiple millions of views, comments, and general love along the way! Her articles have been published on CNBC, Success.com, Buzzfeed Inc., and more. A self-described quiet bookworm as a child, Michaela says that what you were doing between the ages of 8-13 is what you should be doing for the rest of your life. You can follow Michaela at www.michalexis.com and at https://www.linkedin.com/in/michaelaalexis/.

She went viral on LinkedIn unintentionally, but Michaela Alexis’ success is no accident. Michaela tells Tom how she stumbled upon the key to achieving higher conversion rates on LinkedIn.

On this episode Shawn interviews Michaela Alexis the "Millennial LinkedIn Master", keynote speaker, and author who also really, REALLY loves coffee! She has amassed over 120,000 followers on LinkedIn and is a frequently quoted subject matter expert on influencer marketing and all things LinkedIn.They will discuss the following:•5 Tips to establish a great LinkedIn profile•Why you should start using LinkedIn now•How to build your own communityTo learn more about her visit:•Website: https://www.mickalexis.com/•LinkedIn: Profile | Instagram: @mickalexis | Twitter: @mickalexisShawn will bring you relevant and practical episodes each week, giving you the tools, and information to get started on a path towards starting the career, or business of your dreams. Each week we will bring you an inspiring person who has asked themselves this very same question, or a message to help you unlock your inner gift.Contact Info Instagram: Shawnranthony_Twitter: Shawnranthony_Email: Shawn@schoolsovernowwhat.com(Subscribe/Like/Comment/Share)

We've got a choc full of knowledge bombs in our Day 3 #INBOUND18 recap! We cover George B's 10 Video Marketing Framework tips where George breaks down video strategies such as using video in email signatures, proposals, on your website, landing pages and more. We also cover the #kingofinbound Marcus Sheridan and his session on 7 Keys to Creating Content that Dramatically Moves the Sales and Marketing Needle. Marcus shares a blueprint on what makes successful companies stand out miles from their competition in terms of trust and growth Last but not least we cover the Michaela Alexis breakout on How to Build a Mega Personal Brand on a Mini Budget. Don't miss out interview with her at the end too where she shares some killer tips that will help you stand out in the LinkedIn newsfeed. Catch the video interview with Michaela and complete show notes @ www.redpandas.com.au/INBOUND18

Today on the Obscurity to Authority podcast, Darren is joined by LinkedIn superstar, branding expert, and keynote speaker Michaela Alexis. Michaela has built and inspired a loyal following of over 117,000 people on LinkedIn alone! She's the Co-Founder of a digital marketing agency called "Grade A Digital" and travels the world as a keynote speaker. Join the conversation as Darren and Michaela talk about why she stepped down from her role as the President of "Grade A Digital" to pursue her passions for public speaking, helping others, and building brands. They also discuss how you can find your purpose, build a personal brand, and leverage social media to grow your business. Through hard work and determination, Michaela has gone from Obscurity to Authority and is ready to share her story and his blueprint, with you! Enjoy today's episode, and don't forget to subscribe, share, and review this podcast if you think we brought value. Michaela's LinkedIn: https://www.linkedin.com/in/michaelaalexis/ Michaela's Website: https://www.mickalexis.com/ Follow Darren on Social Media: LinkedIn - www.linkedin.com/in/darren-cabral/ Facebook - www.facebook.com/DarrenCabral Instagram - www.instagram.com/darrencabral/ Darren's Website: www.DarrenCabral.com Darren's Marketing Agency: www.SuitsSocial.com

In this episode I interview the coffee loving Linkedin superstar Michaela Alexis. She recently became a full-time entrepreneur as a Linkedin Coach, Keynote Speaker, and Personal Branding Consultant. She has been published in CNBC, Success.com, Buzzfeed, Inc. and more, and has spoken on international stages, most recently at the Sony Centre in Toronto alongside Gary Vaynerchuk! She has more than 110 000 followers on Linkedin and has garnered multiple millions of views, comments, and shares on her articles, videos, and coffee fueled content. We discussed how to use Linkedin effectively, becoming a solopreneur, finding the right career, and so much more!

Connect with Michaela Alexis on Linkedin linkedin.com/in/MichaelaAlexis www.CoffeeWithKyles.com

Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110,000 followers there. We discuss job search tactics in the modern world, fostering community on LinkedIn, not focusing on perfection, being introverted in a social space, craving realness, platform specialization, social media algorithms, and more! Show Notes Michaela's LinkedIn: https://www.linkedin.com/in/michaelaalexis/ Michaela's Instagram: https://www.instagram.com/mickalexis Michaela's Twitter: https://twitter.com/mickalexis

Michaela Alexis, President of Grade A Digital, is a marketing influencer who has cracked the LinkedIn code by bringing her audience along for her journey climbing the corporate ladder.  In episode 123, Michaela shares her top 5 tips to building a mega social media presence on a mini-budget. You'll love how simple, human, and common sense her approach to audience engagement, growth, and advocacy is - the best part; you'll be able to take what you learn and start applying it immediately.  Season 8 Sponsor My friends over at Kelley Blue Book have an amazing way to reduce transaction time while enhancing the customer experience. Find out how by visiting b2b.kbb.com/gettoyes I'd LOVE a review!  If you're getting value from The Dealer Playbook, I would love your help with an honest review on iTunes: http://www.thedealerplaybook.com/itunes OR share with your co-workers and leadership!  Keep The Playbook open and DOMINATE! MC

Michaela Alexis, President of Grade A Digital, is a marketing influencer who has cracked the LinkedIn code by bringing her audience along for her journey climbing the corporate ladder.  In episode 123, Michaela shares her top 5 tips to building a mega social media presence on a mini-budget. You'll love how simple, human, and common sense her approach to audience engagement, growth, and advocacy is - the best part; you'll be able to take what you learn and start applying it immediately.  Season 8 Sponsor My friends over at Kelley Blue Book have an amazing way to reduce transaction time while enhancing the customer experience. Find out how by visiting b2b.kbb.com/gettoyes I'd LOVE a review!  If you're getting value from The Dealer Playbook, I would love your help with an honest review on iTunes: http://www.thedealerplaybook.com/itunes OR share with your co-workers and leadership!  Keep The Playbook open and DOMINATE! MC

- A Liberating Interview with Michaela AlexisAgoraphobia. An "anxiety disorder in which you fear and avoid places or situations that might cause you to panic and make you feel trapped, helpless or embarrassed. You fear an actual or anticipated situation, such as using public transportation, being in open or enclosed spaces, standing in line, or being in a crowd." (Source: Mayo Clinic)A fear that isolates you, that traps you in your own world, keeps you busy with being afraid of situations that are not reality but real enough for your to avoid anything that could make it happen. Michaela Alexis is the LinkedIn Queen of authenticity, has 50,000+ followers that she inspires with her journey to finally finding the place she belongs to: Grade A Digital. She is now the president of this amazing Digital Marketing Company and keeps inspiring people daily, for example with her new campaign #letsgethonest on LinkedIn. What people often don't know is, she has suffered from Agoraphobia throughout her college time. It went as far as that she wasn't able to attend her classes in college for months over months. Listen to this amazing and liberating Episode about personal struggles, the battle against anxiety and Michaela's break through to a life free of fearFind Michaela here: Facebook: https://www.facebook.com/michaeladalexisTwitter: @mickalexis Instagram: @mickalexis See acast.com/privacy for privacy and opt-out information.

In this episode we hear from Michaela Alexis, President of Grade A Digital.

January 24, 2017 Content Marketing w Michaela Alexis & Real Estate Entrepreneur Roger Blankenship

This week Cut The Crap Podcast features an interview with Michaela Alexis, a marketing professional that used the book UnMarketing to help drive her to gain attention and grow a loyal follow on LinkedIn! Most notably, one of her post went viral attracting more than 100,000 views! You can connect with Michaela Alexis on LinkedIn, Twitter, and Instagram. ----------- Cut the Crap Podcast Stakeholders Modern Earth Web Design does much more than custom web design! No matter what your business - association - organization may need in terms of improving your online presence, Modern Earth Web Design can help by providing affordable marketing solutions. Go to http://www.ModernEarth.net to book a no obligation online marketing consultation for your business! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- See acast.com/privacy for privacy and opt-out information.