Let's Take This Online is a podcast dedicated to address crucial aspects in the Digital & Media industry and to spread knowledge to benefit every listener
On this episode, we embark on a fascinating expedition through time
In this episode, we dive into the ever-evolving world of Instagram to unravel the secrets of the new algorithm and provide you with insights and strategies for success. If you're looking to grow your Instagram presence, this is a must-watch! Join us as we crack the Instagram code and uncover the key factors behind the new algorithm. We'll guide you through the changes, demystify how content is prioritized, and reveal effective tactics to maximize your reach and engagement. Don't miss out on this opportunity to stay ahead of the curve and unlock the secrets of Instagram's new algorithm. Subscribe to our channel and hit the notification bell to be notified of future episodes. Let's crack the Instagram code together and propel your Instagram presence to new heights! Instagram: https://www.instagram.com/letstakethisonline/
In this episode, we delve into the intriguing world of SEO (Search Engine Optimization) to shed light on its status in the digital era. Join us as we separate myth from reality and explore the truth behind the evolving landscape of SEO. In today's fast-paced digital world, there are various opinions and claims surrounding the effectiveness and relevance of SEO. In this episode, we dive deep into the subject to uncover the truth and provide you with insights that can shape your digital marketing strategies. Throughout this discussion, we'll tackle the following key points:T he fundamentals of SEO and its role in driving organic traffic Debunking the myth of SEO's demise and highlighting its continued importance Addressing common misconceptions about SEO and clarifying its real impact How SEO complements other digital marketing channels and strategies Insights into future-proofing your SEO efforts for long-term success Whether you're a business owner, marketer, or digital enthusiast, this episode provides valuable insights to help you make informed decisions about SEO in the digital era. Subscribe to our channel and hit the notification bell to stay updated with future episodes of "Let's Take This Online." Don't miss out on this opportunity to unravel the truth behind SEO, separate myth from reality, and optimize your digital marketing strategies. Instagram: https://www.instagram.com/letstakethisonline/
In this episode, we delve into the realm of brand awareness and the importance of building a strong brand presence. Join us as we explore the importance of brand awareness and its impact on attracting and retaining customers. Before we push sales and focus on ROI, we need to let the people out there the brand exists in the first place. Sometimes, even the biggest brands and clients forget this important step in the marketing funnel. Subscribe to the channel and hit the notification bell to be notified of future episodes. Let's elevate your brand awareness together! Instagram: https://www.instagram.com/letstakethisonline/
An impression is the most basic digital metric that measures the amount of times an ad is seen. It is also, in my opinion, a very underrated KPI that affects us all in our daily lives. Let us deep dive into what an impression is and its importance. Onwards!
TikTok has been making strides to takeover the social media space and its newest set of steps has been in the connecting brands to creators. After launching its creator marketplace TikTok has introduced a brand new ad unit to bring creators and advertisers closer together. This is Let's Take This Online, a bootcamp and source of knowledge for all things digital marketing. Onwards!
Marketing is not the same as it was 10 -15 years ago. Digital has changed multiple industries and jobs, and in my opinion mainly the world of marketing. In today's world you can no longer be in marketing without knowing the basics of digital. Let us discuss why. Onwards!
Elon pauses the Twitter acquisition due to fake followers and Meta decides to limit location targeting Onwards!
After weeks of back and forth negotiations, it seems Elon has finally done what he set out to. He has bought Twitter. Let us explore this further
Tons of action happening over at Twitter these days. Elon's proposal to buy Twitter completely has shook the boardroom. Their next move surprised us all! Onwards!
I love digital advertising, it has been my entire career. After working on global brands, I wanted to start bringing my knowledge to benefit others. Let us start with the base, what is digital advertising? Onwards!
Elon Musk has made waves in his newest acquisition of 9% of Twitter stock. What does this mean for the future of the social media platform?
The Let's Take This Online podcast is back! Or is it? LTTO is going back to its roots, a podcast/bootcamp for entrepreneurs and creators to learn and acquire skills in the world of digital & social media marketing. In case you are wondering what happened to the older episodes, they have now shifted to a brand new podcast called Burgers and Hummus. I am excited to go on this journey with you to share my knowledge, review industry news and bring on experts in the field!
Father's Day was just here and as a new dad I reflected on my journey into fatherhood and the sacrifices my own father put into caring for his family. Happy Father's Day to all the great and hardworking Dads out there! Onwards! As always, I'm Hussam El Hage and you can find me: YouTube Instagram Twitter Facebook Newsletter
I love Dr. Seuss books. I grew up reading Dr. Seuss books. I remember going to the neighbourhood library and reading for hours all the different books he wrote. When I learned that in march 2021, 6 of his books were being pulled and banned I was very keen to learn more about it. Why were they banned? Was Dr. Seuss racist? All these questions I answer (from my perspective) in this podcast episode Onwards! As always, I'm Hussam El Hage and you can find me: YouTube Instagram Twitter Facebook Newsletter
Not everything in life goes according to plan and sometimes you fail at something. What counts is what you do with that failure and learn from it. I dropped the ball in many aspects of my life in 2020, now it is time to reflect back and learn from my failures; and overcome and succeed! Onwards! As always, I'm Hussam El Hage and you can find me: YouTube Instagram Twitter Facebook Newsletter
Even during troubling times, something amazing happened in my life. This is me sharing what happened Onwards! As always, I'm Hussam El Hage and you can find me: YouTube Instagram Twitter Facebook Newsletter
Aaannnd we are back! What a rollercoaster of a year 2020 was! Time to get back to this podcast I love. Onwards! As always, I'm Hussam El Hage and you can find me: YouTube Instagram Twitter Facebook Newsletter
I will never forget the first time I opened a Pokemon pack of trading cards. As a little kid, watching Pokemon on TV and playing Pokemon Yellow on my Gameboy color, this was the most exhilarating feeling ever. When I decided to get the new Pokemon booster box recently and I opened that 1st pack, all those feelings as a kid came back. Especially that of nostalgia and emotions towards my father, the one who bought me my first ever pack. Memories have a way of instilling themselves inside of items and whenever we interact with them those memories come right back. What a feeling! Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
I always loved reading as a kid. There were infinite worlds for me to escape in and live a life of someone brave, courageous, and cool...something I wasn't at the time. Two books for me were crucial in my early development and growth of my imagination; The Wringer and Maniac Magee, both written by Jerry Spinelli. It was only last year I emailed Mr. Spinelli some questions and he actually answered. This is that story. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
I love reading. Ever since I was a kid, my nose was buried in a book. But, I never knew how the world of book publishing works. Enter, Kira Jean. Kira is leading Dreamwork Collective as a Dubai started publishing house for print and digital books. It was great to learn about Kira's journey into publishing and the initiatives the Dreamwork Collective is undergoing. You can find Kira here and Dreamwork Collective here. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Podcasts have taken the world by storm, from the massive following of the Joe Rogan podcast to your new podcast popping up every day. I sit down and talk to Chirag Desai who is leading the Amaeya network that hosts many many podcasts to learn of his journey in this world. You can find Amaeya here Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
A Pokemon card was just sold for $150,000 dollars. Comic books are increasing in value daily. We spend hours remembering the old cartoons from the 90's and the games we used to play. Why is that? Is it the power of nostalgia? Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Have you ever been bullied? Ever been put down? Do you carry that chip on your shoulder or do you let it go? Throughout my life I have kept those grudges and utilized them to grow and advance in my life as well as in my career. It was only after I let them go did I learn that the journey itself is the motivation I need to keep going. If you think about it, which way is the right way? Join me while I discuss and journey down this thought process. Would love for you to share your thoughts as well! Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
What makes each of us happy? What moments in life define us and define our happiness? What dictates our professional happiness at work? These questions are a few that Carine & I discuss in this episode. Carine is an actor and a Workplace Happiness Strategist. You can find Carine here Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Ever been the underdog? Ever been under estimated? I have. I know how it feels. This episode I explore how it is to be an underdog and discuss Malcom Gladwell's book "David vs Goliath". The book addresses history's most famous under dogs and how they used that under estimation in their favor to overcome all odds. I also journey into role models and how important role models are in our lives. This podcast was straight from the heart, hope you enjoy it. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
He is back! Stand-Up comedian Abz Ali is back on the podcast to lighten the mood during these dark and strange times. We spend an hour talking about comedy, living in the UK, and just general laughter and silliness. Find Abz here Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Book, Goals, Leaders. 3 Topics that have been racking my brain all week. I used to talk about achieving goals, but never actually followed through. So I have dedicated my time to writing down my goals and planning them in detail which has helped me to actually follow through. Building a smoker, learning a new language, trying pottery; these are all activities I have always wanted to try. Now with tangible plans I will begin to tackle each of them. Reading has and is an ongoing goal for me. Lets Take This Online is one avenue of exploring knowledge growth and books play a major role in that and one of my goals is to finish 4 books a month and share what I learned with all of you. Lastly, but most importantly is the concept of a "good leader". I have been thinking of what makes a good leader a lot lately. I think it starts with getting to know and understand what motivates your team as we are all different. Understanding how each of us work can help create an atmosphere that drives performance instead of stifling it. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Hard work, long hours... You want to get good at anything, you can't skip those 2. Menon started rapping when he was 15 and kept at it, nonstop every day. He would work a full-time job, then spend the rest of his time at the studio; to the point that he started falling asleep at the wheel. So what did he do? He slept at the studio! That kind of dedication has pushed Menon to be one of the known rappers within the Middle East and now the Philippines, as he decided to take his music there to get closer to his heritage. It was amazing to hear his journey and the lessons he learned on the way. You can find Menon here. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
We have all had at least one job we did not enjoy in our lives. Have you ever asked yourself, why did I hate it so much? was it me? was it the company? I found that knowing how you work and communicating that to your management will help keep a positive work environment. We are all unique and we all work in our own unique ways. I also share some funny stories and situations I have dealt with at the work place. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
I absolutely love it when a podcast goes in a completely different way than I initially expected. Sometimes you talk to individuals and you suddenly go down a tangential path into complex topics. Dana is a talented poet that has had quite an interesting life journey to get to where she is today even surviving a terrorist attack! The podcast itself jumped right into a discussion of social media algorithms which got me thinking and helped me further my own thoughts on that topic alongside a series of topics. You can find Dana here. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Sometimes the fact that I don't script my podcasts really works in my favor because I get to discover my guests' experiences and lessons on the spot, at the same time my listeners do. This podcast with Leila explored gratitude, accountability, and her journey to hosting an Arabic TV show. You can find Leila here Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
You meet some tough people in life. Ones that have been through things you never would think about. Some of those people turn negative and some become even more positive and decide that they will be the ones that will break that negative cycle. Shereen is one of those people. It was awesome talking to her about her life experiences, how she dealt with them, and listening to her thought process. This was a very powerful conversation and had many emotions throughout. You can find Shereen here Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Finally, I am back with the Let's Take This Online Podcast. 2020 has been a rollercoaster and after letting it take me for a ride, I mustered up my energy and I am coming back. Stronger than ever! Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Joe Rogan signs a $100 Million deal with Spotify... Call Her Daddy goes through an IP controversy... The world of podcasts is changing and changing fast! Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
We all love motivational memes and quotes. We love consuming endless hours of content from our favorite motivational gurus and speakers. But do we question the advice we are getting? Is every life coach passing on the right knowledge? This episode is my thoughts and formulation of ideas on this Billion $ industry. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
I find friendships interesting, especially comparing the kind of friend I used to be to the one I currently am. Friendships are complex dynamics that change drastically based on your own journey. Some friends drift away while others become closer over time. Farrah is one person, even when I wasn't the greatest friend, that has been there throughout the years. Over 13 of them to be exact! Funny enough, we both ended up podcasting and she has been a great supporter and person I go to for podcast advice. Not only did we discuss podcasts, but I also got to learn a lot more about her work in her wine classes and her love for the industry itself. It was very insightful for me and I hope for you as well. You can find Farrah and her podcasts here: Website | Anchor | Sound Cloud | Instagram Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
We are still in lockdown and I can't think of a better way to spend the time than having Rayan Bailouni back on the podcast! Rayan is a music producer, who has been working with some amazing local artists such as Menon; the artist behind the intro song called Second Nature. You can find Menon here We talked about Rayan's current and past projects, how we are dealing with the current lockdown situation, how he makes money from music, and a ton more! You can find Rayan here. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Just because we are in lockdown doesn't mean we can't podcast with guests right? Finally had Zeina on the podcast where we talked everything podcast-related. Zeina is a podcast fan and has been closely monitoring the Middle East podcast realm and always has some great advice. Talking to her, I learned a lot about the business of podcasts and what's popular these days. I hope you enjoy! You can find Zeina here Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
We are in a lockdown! Dubai has instilled a curfew and 3-day complete lockdown while it sterilizing the city. So what better way to spend the time than record podcasts? In this episode, I ask you to share your concerns and outline some of the information I gathered about this outbreak from credible sources. Let's be honest, genuine and authentic. We are still coping with these new changes and that's ok. We are in this together. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
We are living in strange times. A mysterious disease has spread itself across the world, people are panicking, lives are being lost, jobs are being lost, and we are social isolating. Instead of one day, looking back and recording content about this time, I thought it would be best to do it while we are living it. I wanted to share my feelings and thoughts on what is going on in the world today and hope it resonates with you. So here it is! My first solo episode. No guest, just me. Onwards! As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
"A Day Without Laughter is a Day Wasted" - Charlie Chaplin Comedy is awesome, isn't it? There is a special skill to make a room full of people laugh. I have been getting more and more into the comedy world over the years, learning of comics like Theo Von, Chris D'elia, Bryan Callen, Bobby Lee and a ton more from around the world. Only recently have I started learning about the local UAE comedy scene and my first attempt was visiting a local comedy show hosted by Comedy Kix, a UAE comedy club. What brought me there is a story of its own and the result was awesome. One comedian really grasped the attention of the crowd through his crowd work, it had a strong feel of Andrew Schulz, and that was Abz Ali. After the show, I invited Abz on the podcast and when we started recording I knew it was gonna be an interesting one. This one is for the books! I hope you enjoy it and laugh along with us. You can find Abz Ali here As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
How authentic are we with our content? Why do we not share our journey with others? Do you have value to add? These are some of the questions this podcast episode tries to answer. I was fortunate enough to sit down with my closest friend Hani, who I've known for over 20 years. Like so many of us, Hani and I ended living in different countries and continents and it has become rare to have a long-form discussion face to face. This is why this episode is very dear to my heart. I was finally able to share my thoughts and ideas of this journey I am on for the first time with someone that has known me in my early days. Not only that, I was able to hear his thoughts and perspectives on many topics and learn more about him. It was a great episode full of value and I hope to have many more with Hani in the future. One lesson that I definitely can take away from this is, we all need to put more effort into our relationships as true genuine friends are hard to come by. As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
"I graduated computer science and day 1 I got a marketing and sales job" So many of us choose an education degree that we are either pushed into or we chose to appease someone else. A big chunk of my podcast guests all studied something that they did not end up practicing in their professional careers. Rami always had a love for music, so even though he studied coding he chose a career path that brought him to what he loved. At the time of this podcast, he was working in Anghami; a music aggregator that is dominant in the Middle East. Now, he is the Head of Video and Creative at TikTok. I met Rami in the podcast world, as he hosts his own podcast, and it was just great to riff and discuss his journey. You can find Rami here: Instagram LinkedIn Twitter As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Self-awareness. I have been obsessed with this concept for a while now and discuss it openly with my podcast guests, friends and on social media. Sometimes in life, you go down a rabbit-hole due to circumstances, your group of friends, or a number of other reasons. My guest on this episode started his hustle creating a rap group in his hometown to then owning a nightclub at the age of 20. He had to develop that self-awareness to realize that if he continued down that road, it might take him to a place he did not want to go. He is currently the Head of Growth at Chalhoub Group after spending many years as Managing Director of Duval Consulting. Nick found a way to take the learnings of his youth and implement them in his professional life. Listening to that journey was just awesome! You can find Nick here As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
You learn a lot from the people you work with, even if you don't think you are. Some teach you technical stuff, others teach you strategic aspects and even the ones you think suck, they actually teach you as well. The point is, always learn. Learn from everyone around you. Pedro is one person, that really helped me shape my knowledge of digital media buying; especially the world of programmatic He is an ex-colleague who took the time to riff and discuss aspects that, at the time, were out of my realm of knowledge. So to get him on the podcast and discuss different topics from media to running a beer company and much more was just awesome! You can find Pedro here As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
I first came across Rayan from his Instagram ads playing one of his Beat Labs; the moment I heard that song I was blown away. His Beat Lab series has blown up due to the consistency and creativity of his work. You have to check out the beat he created call Shogun, which will be on his Instagram page. Apart from producing music for artists, Rayan also sings and can be seen across many music events in Dubai. Not only did we talk about music we also delved into our personal journeys in life, the importance of self-awareness and a ton of other topics. I really hope you enjoy this episode as I had an awesome time talking to Rayan. Rayan's Website & Instagram As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
It is always awesome having an author on the podcast. The process they follow to write, edit and publish a book is a long and difficult one and is full of lessons that I want to derive. I first was introduced to Rachael through social media, where she is active and constantly posting valuable content. Once her book was released I got a copy and started reading, and I truly enjoyed it. At Home Anywhere is Rachael's journey to Dubai and the constant moves she did before, and most importantly the lessons she learned and hopes to share with us. It was great speaking to her and I recommend this episode to everyone out there Rachael's Instagram Website Free Chapter of her book As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Another great time recording with a friend and ex-colleague. Muzammil and I have known each other for many years but never had the chance to sit down and just talk. It was awesome to hear his early career endeavors and how he got into the media industry. We also discussed the Cambridge Analytica scandal, our journey in learning difficult topics in digital and a ton more. Thank you for listening and please do subscribe to the podcast and drop me some feedback so I can continue to grow and improve the content for your benefit. As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
Hi All! Welcome to the new Let's Take This Online podcast format. Moving forward all episodes can be found on YouTube where you can watch the first 30 minutes of the podcast, before choosing to continue on this audio platform. The whole point is to bring you the best of both worlds, video and audio. My first guest in this new format is Yasser Ahmad, a good friend of mine. It was awesome to riff and discuss different topics such as Arab middle names, the reality of nature, moose and a ton of other tangents. We enjoyed recording the episode so much we decided to create and co-host a brand new podcast show called The Tangent! This new show will tackle completely new subjects to us such as orca whales in captivity and the US electoral process; with the point being to grow our knowledge and formulate our ideas on those topics and in turn add value and knowledge to you the listener. The Tangent will be out very soon and can be found on all podcast platforms as well as YouTube. Thank you for listening and please do subscribe to the podcast and drop me some feedback so I can continue to grow and improve the content for your benefit. As always, I'm Digital Hoos and you can find me: YouTube Instagram Twitter Facebook Newsletter
It is quite rare, or at least not as frequent, to see a social media influencer who utilizes LinkedIn to its full extent. More so even, when that person is from a younger generation. This is exactly what caught my eye about Jayde. Not only is she a verified creator on TikTok and has over 1.2M, but her utilization of LinkedIn is one that most adults seem to be lacking in. She literally is everywhere on LinkedIn! I've seen her dropping daily posts, she actually has a great series of ABC's of TikTok, she appears on a ton of podcasts as well as collabs with individuals across the platform. It was great to record an episode with her and I am excited to see her success in the future. https://www.tiktok.com/@jaydecandance https://www.linkedin.com/in/jaydevincent/ As always, I'm Digital Hoos and you can find me: Instagram: https://www.instagram.com/digitalhoos/ Twitter: https://twitter.com/digitalhoos LinkedIn: https://www.linkedin.com/in/hussam-el-hage-42566230/ Sign Up to the LTTO Newsletter Here: https://mailchi.mp/6f383cc738de/lttosignup