Podcast appearances and mentions of paula thomas

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas.In this conversation, Paula shares the inspiring origin story of Let's Talk Loyalty – from spotting a gap in the market to launching the industry's first podcast dedicated to loyalty, and eventually expanding into Loyalty TV.Now over five years old, Let's Talk Loyalty has evolved into a powerful voice in the B2B space. Paula reflects on the journey so far and how, with its impressive reach and engagement, the show continues to outperform typical industry benchmarks.Naturally, the conversation also touches on a proud recent milestone: Paula's recognition as the International Loyalty Personality of the Year 2025 – a moment of celebration for both her and the entire team behind the scenes.Show Notes :1) Amanda Cromhout2) Paula Thomas3) Let's Talk Loyalty 4) Loyalty TV5) Wishes Fulfilled by Dr. Wayne Dye

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025.Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for loyalty professionals.In today's episode, Paula Thomas is joined in studio by Marlena Polrola and Joanna Witsch, both based here in Dubai with Comarch's Middle East team.Marlena and Joanna will share why you should be following, learning from and talking to Comarch throughout your loyalty journey, including some real examples of the scale and success of their loyalty projects worldwide over more than 30 years so far.Episode sponsored by Comarch. Show Notes :1) Marlena Polrola2) Joanna Witsch3) Comarch4) The Five Types of Wealth by Sahil Bloom (Book)5) Loyalty Program and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025. Show Notes:1)Let's Talk Loyalty2)www.Loyalty.TV.3) Paula Thomas4) Pooja Venugopal

After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series.Today's epsiode explains how the partnership between Let's Talk Loyalty and The Wise Marketer group is evolving even further. Paula's guests are Bill Hanifin and Aaron Dauphinee,, CEO and Chief Marketing and Business Development Officer respectively for The Wise Marketer Group.Together they review the podcast series they created for Let's Talk Loyalty listeners in 2024, and the changes and further enhancements planned for 2025.Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer5) Paula Thomas

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend.Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brought together industry experts and thought leaders to discuss perspectives and share success stories on how organizations can win over the consumers of today and tomorrow.As our first "Loyalty TV Live" event, Paula Thomas hosted a panel entitled "Influencing and Winning Loyalty in an Age of Choice" featuring Jill Moser, SVP, Global Loyalty, Offers at Mastercard, as well as Murat Ungun, Chief Executive Officer at Kudu Company for Food and Catering, for an engaging session on loyalty.Topics include:Rethinking customer loyalty and loyalty programs in 2024Transforming customer loyalty with emerging technologyBalancing act between digital innovation and customer trustThis event was co-created by the Loyalty TV team together with Mastercard. For more information about the product or services discussed please contact the Mastercard team at mastercardservices.com Show notes:1) Mastercard2) Jill Moser3) Kudu Company for Food and Catering4) Murat Ungun5) mastercardservices.com6) Influencing and winning loyalty in an age of choice - Slide Deck7) Watch the full interview episode at www.Loyalty.TV

Today's episode of Let's Talk Loyalty is perhaps our most exciting announcement to date in terms of our content plans.Alex Saul is today's guest, an industry leader with a loyalty career that spans more than twenty-five years in various countries across Latin America, leading some of the biggest programs on the continent.Listen to hear our BIG news, which is truly both a podcast and loyalty industry innovation, that brings together the best of Alex's loyalty expertise, market insights and native language - content for loyalty industry professionals who speak Spanish!Please do listen to find out more (in English) about Alex's new monthly episodes as a guest host on Let's Talk Loyalty. This episode is hosted by Paula Thomas. Show notes:1) Alex Saul2) #381: "Share" - The Multi Award-Winning Loyalty Programme from Majid Al Futtaim Group UAE

Today's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV. March 8th is International Women's Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty. This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry. When WIIN members were asked who they'd like to hear from for International Women's Day, the names that came up included Paula Thomas, Charlie Hills and Amanda Cromhout. Today we're publishing that webinar as an episode of Loyalty TV and Let's Talk Loyalty to celebrate International Women's Day, and as a perfect opportunity to hear from all of the Let's Talk Loyalty interview hosts in one recording. Thanks to Carly and everyone at WiiN for organizing this webinar in celebration of International Women's Day. Show Notes: 1) Carly Neubauer 2) Paula Thomas 3) Charlie Hills 4) Amanda Cromhout⁠ 5) WIIN

Welcome to 2024! As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode! Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success. In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I'm incredibly proud to be working with all of you and thank you for your support! I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead! Show Notes 1) ⁠ Let's Talk Loyalty 2) ⁠Marigold⁠ 3) ⁠Comarch⁠ 4)  ⁠Epsilon 5) ⁠Points by Plusgrade⁠ 6) Phaedon 7) Collinson Group 8) Value Dynamx 9) Mastercard 10) Paula Thomas 11) Pooja Venugopal 12) McDonald's Interview

In this weeks episode of Let's talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that's focused on loyalty programmes in the travel and hospitality sector. Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you're a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today's conversation. Show Notes: 1) Flycoin 2) Lenny Moon 3) #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality

Today the guys discuss…Mel Tucker, Aaron Rodgers, Jim Trotter, Ravens, analysis of Bills game, Pigskin Pick'em, Orioles, Max Scherzer, Resting policy and “C'mon yo!”

Today's podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! Skyjoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including Vietjet, their low-cost airline, and HD Bank. Paula Thomas is joined for this conversation by Sereen Teoh, CEO of Skyjoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time. Sereen is also a speaker at the Loyalty and Awards conference taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event! Show Notes: 1) Sereen Teoh 2) Skyjoy 3) Sovico Group⁠ 4) Loyalty and Awards conference

In this weeks episode of Let's talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy. Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth. Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers. Hosted by Tom Peace. Show Notes :- 1) Del Taco 2)Del Yeah! Rewards 3) Erin Levzow - Former Vice President of Marketing Technology 3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

Tom's latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz. Sheetz Inc. is one of North America's fastest-growing convenience store chains, already operating over 600 locations. Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers. Hosted by Tom Peace. Show Notes :- 1) Sheetz Inc⁠ 2) Nicole Auman 3) #234: Driving Loyalty in Convenience Retail with Sheetz USA

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry's leading reward programs. Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways! Tom provides a summary of the show that includes a proposition to support the airlines sustainability goals, and a “world-first” idea that celebrated the reopening of Australia's borders post-pandemic. Hosted by Tom Peace. Show Notes :- 1)  Etihad Guest 2) Kim Hardaker 3) #233: Etihad Guest - Powerful Propositions Building Emotional Loyalty

Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media.  Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and Tom will summarise the key insight from Jonathan and Angus who share their expertise on Loyalty's high margin potential. The original podcast shows the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase returns from their loyalty program investment. Listen to Tom summarise the challenges and the potential of this big idea, and how you can explore building a media business in a way that continues to meet the needs of your members and your brand, as well as with advertising partners. Hosted by Tom Peace. Show Notes :- 1) Sonder Media 2) Jonathan Hopkins 3) Agnus Frazer 4) #231: Building Your Program's Profitability - Loyalty's Hidden Potential

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company's latest innovations and initiatives.  When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program. This show was a masterclass in loyalty marketing, showcasing Boots “Beauty Club” which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies. Hosted by Tom Peace. Show Notes: 1) Boots Advantage Program  2) Hollie McLellan 3) My Beauty 4) Boots UK 5) #230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday⁠

Today's episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning Skywards program from Emirates Airlines. Emirates is known and respected globally as one of the world's best and fastest growing airlines, and its loyalty program, Skywards now recognizes and rewards over 32 million members around the world! Based in Dubai, the Emirates Group employs over 103,000 staff from more than 160 nationalities and in early May 2023, they reported their post-pandemic turnaround results, delivering their best ever profit of US$ 2.9 billion. In today's episode, I'm once again joined by Dr Nejib Ben-Kheder, Head of Emirates Skywards, who shares all their latest exciting news, including the launch of Skywards Everyday proposition, which will be fascinating to anyone considering launching a card-linked concept for your own loyalty program. Dr Nejib also explains how and why the value of the Skywards currency was recently adjusted, and how the program has managed to protect its most valuable members, while also reflecting the commercial needs of the airline. Other exciting news you'll hear today include Dr Nejib's incredible statistics on their earn rates for airline versus non-airline activities, which proves how effectively Skywards is achieving its goal to become a truly global lifestyle loyalty program, rather than simply an airline frequent flyer program. Hosted by Paula Thomas. Show Notes: 1) Dr Nejib Ben-Kheder⁠, Head of Emirates Skywards 2) Emirates Airlines 3) Skywards program 4) Skywards Everyday

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald, Epsilon's Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment. Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI. Hosted by Tom Peace. Show Notes: 1) Brad Macdonald 2) Epsilon 3) #227: Measuring the Value of Loyalty Marketing Investment with Epsilon

In this weeks Let's Talk a Little Loyalty podcast Tom reviews the original show hosted by Paula Thomas where she is joined by Matthew Stevens, Albertson's Former Director of Loyalty Programs and Strategy, who shared how their loyalty program is supporting the dramatic transformation of their business, in direct response to changing consumer behaviours and expectations. The original interview with Albertsons showcases a masterclass in retail loyalty strategy and success. Albertsons is one of the largest food and drug retailers in the United States.  Boasting almost 2,300 retail stores in the United States across multiple brands including Albertsons, Safeway, Shaw's, Randalls and United Supermarkets among others.   Hosted by Tom Peace. Show Notes: 1) Matthew Stevens⁠, Former Director of Loyalty Programs and Strategy 2) Albertson's 3) #222: Loyalty Leads the Transformation of Albertsons 4) Safeway

This show is extraordinary as we hear Paula's voice but as the Let's Talk Loyalty guest rather than show host.  Paula shares the evolution of the Let's Talk Loyalty show which is already in the top 3% of global podcasts and three times higher listenership per show than average B2B podcasts.  We learn of Paula's original intent for starting Let's Talk Loyalty almost 4 years ago and her future vision and plans to expand into Loyalty TV later this year. Moreover, we learn about the power of content marketing for not only brand management but for loyalty programmes to embrace emotional loyalty. Hosted by Amanda Cromhout.   Show Notes: 1) Paula Thomas 2) Let's Talk Loyalty

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas where she is joined by Kristi Gole, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members. The Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the DISCOVERY guest recognition programme to drive loyalty with guests. This alliance allows small and independent hotels to compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands. Listen to Tom's views on how GHA build loyalty across independent hotel groups as well as finding more ways to reward travellers. Show Notes: 1) ⁠Kristi Gole⁠ 2) Global Hotel Alliance 3) GHA's DISCOVERY guest recognition programme 4) #218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals. Listen to Tom's views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives, as well as emerging technologies like NFTs and cryptocurrencies. Hosted by Tom Peace. Show Notes: 1) James Berry 2) Valuedynamx (Part of Collinson Group) 3) #216: Everyday Loyalty - Connecting Customers, Members and Merchants

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with Henry Christian. LinkedIn loyalty guru and independent loyalty consultant. Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia.  Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members. Henry shared strategies for membership retention and acquisition talks about a very important principle that loyalty is not a program, it is an outcome to expect from your customers. Hosted by Tom Peace. Show Notes: 1)  Henry Christian 2) LinkedIn Loyalty Post – Speak Like a CEO 3) #215: Loyalty Insights from Asia - Speak Like a CEO

In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships. Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with Kevin Siew, formerly Vice President and Head of Shangri-La Circle, the latest innovation from the Shangri-La International premium global hotel management group. Hear how they have crafted their latest proposition to further enrich their appeal to travellers of all ages and backgrounds, and allow for greater freedom and flexibility, including iconic lifestyle partnership. Hosted by Tom Peace.   Show Notes: 1)  Shangri - La Hotels & Resorts 2) Shangri-La Circle 3) Kevin Siew, Former Vice President and Head of Shangri-La Circle 4) #213: Relaunching The Shangri-La Hotel Rewards Program

Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail. Tune in to hear Tom's summary from the original podcast hosted by Paula Thomas featuring  a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme 2021” from the Irish Loyalty Awards for their “Play or Park” programme.  Circle K's "PLAY or PARK” loyalty programme features gamification, rewards and charitable contributions, benefits the members and business in equal measure. Listen to hear how Eadaoin and her team continue to build new campaigns within “PLAY or PARK” to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme's membership and ultimately winning the hearts of Irish customers. Hosted by Tom Peace.   Show Notes: 1) Circle K Ireland⁠ 2) Eadaoin Keane 3) Irish Loyalty Awards 4) "Play or Park" 5) #212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland

Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity! This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years. In this week's episode of Let's Talk “a little” Loyalty, Tom showcases how we can all use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential, from the original podcast hosted by Paula Thomas and featuring Joseph Taylor, previously SVP of Strategic Consulting and Operations for Epsilon. Joseph shares real case studies and examples of brands who have already leverages this clever idea – so you can too! Hosted by Tom Peace Show Notes: 1) Joseph Taylor 2) Epsilon Guide to Personalisation 3) ⁠Epsilon 4) #201: Leveraging Known Customer Data to Acquire New Members

Circle K operates the largest global network of car washes, with more than 2,750 units worldwide and their subscription based loyalty program is hugely popular and successful. In this week's episode of Let's Talk “a little” Loyalty, Tom highlights a niche, but highly successful subscription based loyalty program for Circle K car wash, from the original podcast hosted by Paula Thomas and featuring Lars Hecht, who leads the car wash category globally. Circle K's commitment to innovation has been the driving force of this dramatic evolution for the car wash industry, so listen to hear the complex and compelling journey they've been on to ensure the success of this new business model. From subscription insights to beacons, we discuss fascinating technology innovations that engage customers, increase trip frequency and create a powerful opportunity for recurring revenue. Hosted by Tom Peace Show Notes : 1) Circle - K 2) Lars Kiib Hecht 3) Circle -K - Unlimited Wash 5) 200: Circle K's Subscription Car Wash Loyalty Programme

While it's still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive. And there are more than 130 business-to-consumer loyalty programs. In this week's episode of Let's Talk “a little” Loyalty, Tom showcases some of the key points of interest from the comprehensive overview of the loyalty industry in Poland, from the original podcast hosted by Paula Thomas and featuring Tomasz Makaruk, CEO of i360 Tomasz holds a PhD in Marketing and has spent more than a decade specialising in loyalty.  Tomasz frequently publishes articles on his marketing blog, talking about the most interesting and complicated issues he sees when creating and managing loyalty programmes. Hosted by Tom Peace. Show Notes :- 1) Tomasz Makaruk  2) i360  3) Marketing Business Blog 4) #197: Loyalty Insights from Poland

Virgin's programme is described as the “red thread” that connects this diverse group of companies, and delivers on the extraordinary expectations that members expect, to ensure this international loyalty programme becomes as well loved as the Virgin brand is across the globe. In this week's episode of Let's Talk “a little” Loyalty, Tom highlights lessons from the global rollout of the Virgin Red, loyalty programme, from the original podcast hosted by Paula Thomas and featuring Andrea Burchett, International & Strategic Development Director at Virgin Red. Hosted by Tom Peace. Show Notes :- 1) Virgin 2) Virgin Red 3) Andrea Burchett 4) #195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally

Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline. In this week's episode of Let's Talk “a little” Loyalty, Tom highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and currently Managing Director, Digital Channels. In this episode, Derek discusses the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members.  Aeroplan won the prestigious “Golden Loyalty Award for Excellence in Management” in 2021 and is beloved by Canadians. Hosted by Tom Peace. Show Notes :- 1)  Air Canada  2) Air Canada's Aeroplan 3) Derek Whitworth⁠ - Managing Director, Digital Channels 4) #194: Air Canada's Award-Winning Aeroplan Program

Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels.. In this week's episode of Let's Talk “a little” Loyalty, Tom highlights the lifestyle and wellness innovations of the Cathay Pacific Airways Program, from the original podcast hosted by Paula Thomas and featuring Paul Smitton, Former - Director of Customer – Lifestyle at Cathay Pacific Airways.   Paula explains Cathay's new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals. Hosted by Tom Peace. Show Notes :- 1) Cathay Pacific 2) Cathay Membership 3) Paul Smitton - Former Director Customer Life Style 4) #189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations

Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world's leading hospitality groups – Accor. Headquartered in France, the Accor Group operates over 5,400 hotels in 110 countries across 40 brands from luxury to economy, each with their own distinct personality, price point and brand promise. As Accor brands, they can each access the ALL program, which combines compelling recognition and rewards for guests with their all-in-one booking platform. ALL focuses on making life simple yet special, and in this episode, we were joined by Mehdi Hemici, Accor's Chief Loyalty & Ecommerce Officer, to hear the incredible journey that the business has taken to truly deliver this industry-leading program. As well as explaining their approach and his insights for the ALL program, Mehdi also shares their latest proposition – ALL PLUS which has just been launched in March 2023 – a subscription-based proposition which combines the power of rational value with extra peace of mind for guests. Listen to enjoy this episode with Mehdi Hemici from Accor. Hosted by Paula Thomas. Show Notes: 1) Mehdi Hemici - Accor's Chief Loyalty & E-commerce Officer 2) Accor Group 3) ALL - Accor Live Limitless 4) ALL Plus

Microsoft is one of the world's most successful companies in technology, entertainment and in recent years, a leading platform in gaming. In this week's episode of Let's Talk “a little” Loyalty, Tom highlights the key features of the Microsoft Rewards program, from the original podcast hosted by Paula Thomas and featuring Adam Grupp, Former Director of Microsoft Rewards.  Microsoft Rewards engages members for gaming online, through Xbox as well as its Bing search site, where users earn rewards that can be redeemed for in-game activities, passes and charitable contributions. Hear how Microsoft Rewards thinks about loyalty and Adam's insights on key future trends for loyalty professionals to consider. Hosted by Tom Peace. Show Notes :- 1) Microsoft 2) Microsoft Rewards 3) Adam Grupp 4) #187: Microsoft Rewards - Insights and Ideas

This episode features H&M - one of the world's greatest fashion retailers. With over 150 million members of its program world-wide, H&M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector. Our guest is Dominik Olejko, Regional Customer Insights & Engagement Manager for H&M in Eastern Europe. Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&M, as well as his passion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region. Hosted by Paula Thomas. Show Notes: 1) Dominik Olejko 2) H&M Group 3) H&M Membership 4) H&M App

Wojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty! With such vast geographical responsibilities for Comarch's loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets.  Listen to hear his fascinating insights on loyalty programs in Saudi Arabia – one of the most exciting markets for Comarch in 2023. We also talk about card-linked loyalty and other innovative propositions that Comarch clients have built in other markets. This episode is sponsored by Comarch. Hosted by Paula Thomas. Show Notes: 1) ⁠Wojciech Kempny⁠2) Comarch⁠

Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE. As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights.  Ganga Ganapathi, Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to invest in this industry index, and some of the surprising findings that emerged in the UAE. In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors in their industry in terms of earning their customer's loyalty, as well as how they compare to other industries. Listen to enjoy my conversation with Ganga Ganapathi from Epsilon. This episode is sponsored by Epsilon. Hosted by Paula Thomas. Show Notes: 1) Ganga Ganapathi 2) Epsilon 3) Epsilon Loyalty Index

In this episode, Tom Peace summarises the key points from Steve Hui's interview with Paula Thomas about how earning loyalty points on airline schemes is easy but redeeming them is not. He shares his top tips and ideas for loyalty professionals to drive points redemption, which is vital for program health. Both Tom and Steve are passionate about airline loyalty programs and the collection of airmiles, and there are some great tips in here for loyalty program managers and frequent flyers!! Show Notes:- 1) Steve Hui 2) iFLYflat 3) #173: Education and Inspiration - Ideas for Airline Loyalty Professionals

Costco is one of the world's largest retailers, featuring warehouses and club memberships in eleven countries around the world. It is famous as a true pricing leader while delivering exceptional quality for its members, as well as “endless aisles” of both commodity products and unexpected “treasures” for members in their stores. Listen to hear the story of this incredibly successful business, as shared by Robin Ross, the Assistant Vice President of Corporate Marketing & Membership at Costco Wholesale in the United States. Robin shares Costco's approach to driving customer loyalty as a mindset, and how mutually beneficial relationships have also been essential to consistently achieving such a profitable business for over 40 years. Hosted by Paula Thomas. Show Notes: 1) Robin Ross, the Assistant Vice President of Corporate Marketing & Membership at Costco Wholesale 2) Costco 3) Feedback Link

The Eye Clinic Liaison Officer (ECLO) has an important part to play when being diagnosed with an eye condition, during later prognosis and treatment. We invited Paula Thomas onto the program, who is visually impaired and is currently working as an ECLO at Great Ormond Street Hospital, to tell us more about what her role entails and the kinds of things ECLOs can offer help with. We often report on In Touch about sports that have been adapted to be played by blind and partially sighted people... but never netball. That's because, for the first time, it is being adapted to be played by partially sighted people. We hear from Sam Bird, who is CEO of Netball Superleague club London Pulse, about their upcoming netball festival that is encouraging new visually impaired players to join in. Presenter: Peter White Producer: Beth Hemmings Production Coordinator: Paul Holloway Website image description: Peter White sits smiling in the centre of the image, wearing a dark green jumper. Above Peter's head is the BBC logo (three individual white squares house each of the three letters). Bottom centre and overlaying the image are the words "In Touch" and the Radio 4 logo (the word Radio in a bold white font, with the number 4 inside a white circle). The background is a bright mid-blue with two rectangles angled diagonally to the right. Both are behind Peter, one of a darker blue and the other is a lighter blue.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it's Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they're finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren't expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it's Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they're finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren't expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today's post-pandemic world, many brands are realizing that there aren't as many customers out there, so they can't afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today's post-pandemic world, many brands are realizing that there aren't as many customers out there, so they can't afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Importance of Emotional Loyalty - Paula Thomas, Founder & CEO of "Let's Talk Loyalty" [Loyalty]How did you get into loyalty?What does loyalty mean to you? There is a much bigger appetite to have a loyalty.When it comes to loyalty, where do companies get it wrong?What are your thoughts on discounts or coupons? [Bribe]What are the types of Loyalty?Transactional to emotional loyalty [Examples]Why does Emotional Loyalty Matter?What is the value of Emotional Customers?How can Companies Build Emotional Loyalty?Where does storytelling come into customer loyalty?ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

With over twenty-five years blue-chip marketing experience, Paula Thomas is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional”. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com  LinkedIn: https://www.linkedin.com/in/paulat/ 

The outrage to Hollywood casting of POC in certain roles is crazy. We breakdown those reactions and more.

With over twenty-five years blue-chip marketing experience, Paula Thomas is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional”. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com LinkedIn: https://www.linkedin.com/in/paulat/

Jordan Peele makes another foray into the horror film genre and we have a few things we'd like to discuss.

Paula Thomas, Host of “Let's Talk Loyalty With over twenty-five years blue-chip marketing experience, Paula is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practitioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional.” Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com LinkedIn: https://www.linkedin.com/in/paulat/

With over twenty-five years of blue-chip marketing experience, Paula Thomas is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland, and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practitioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional”. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com LinkedIn: https://www.linkedin.com/in/paulat/