Podcasts about Second Nature

"Customers don't want three different dashboards — they want one pane of glass." — Adam Derkey, Product Architect, Unimax At Cisco Live 2025 in San Diego, Technology Reseller News publisher Doug Green sat down with Adam Derkey of Unimax to explore Sentinel, the company's cloud-native, multi-vendor CDR (Call Detail Record) and analytics tool. Sentinel, now live for nearly a year, provides a single interface for monitoring call data across Cisco, Microsoft Teams, Avaya, and other platforms — eliminating the need for disparate reporting tools. Designed from the ground up as a cloud-first solution in Microsoft Azure, Sentinel simplifies the overwhelming volume of CDR data generated by modern UC systems, offering standardized dashboards, visualizations, and actionable insights. “You don't have to understand how a Teams call record works versus a Cisco record. We normalize all of it so you can focus on what matters,” said Derkey, who led the product's design. Unlike Unimax's flagship Second Nature, which streamlines MACD (Moves, Adds, Changes, and Deletes) management, Sentinel provides deep analytics on system performance and usage. Together, the two solutions create a powerful lifecycle platform: one for UC system control, the other for operational intelligence. Key Features of Sentinel: Multi-vendor CDR normalization (Cisco, Avaya, Teams, etc.) Unified dashboards and visual analytics Rapid cloud deployment (in as little as a week) Open availability to both existing and new Unimax customers Unimax is already seeing strong demand — from both long-time customers and net-new prospects — especially among enterprises seeking simplified UC reporting and resellers who want to offer bundled visibility solutions. Sentinel is also helping channel partners open new conversations with Cisco users and decision-makers. “It's a door-opener,” said Derkey, “especially for those who want to consolidate UC analytics without adding another vendor.” To learn more, visit unimax.com.

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Today's episode is a crosscast with our other show, Second Nature. If you enjoy this type of content, search and subscribe to the show on your favorite podcast player or on YouTube.   Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Shopify Loan Program: https://www.shopify.com/capital Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/ Brand, Product, Content: Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk HY.Q: https://www.drinkhyq.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY Rizz Ahmed: https://www.instagram.com/rizahmed/ FKA Twigs: https://www.instagram.com/fkatwigs/ The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147 Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone Paynter Brand: https://paynter.co.uk/ BPC - Brand, Product, Content: A Time Of Gifts (Book): https://amzn.to/44NQE2q Creative Selection (Book): https://amzn.to/4dqm15n Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

May 14, 2025 Join host Pete Neubig as he talks with Thad Tarkington, CEO and Co-Founder of Second Nature, about the challenges and insights of building and leading a global team. Thad shares his journey from lifeguard to tech entrepreneur, the critical role of alignment and communication in scaling a business, and his company's strategies to reinforce core values across a 300+ person organization. Whether you're an early-stage founder or a seasoned executive, this episode is packed with practical advice on culture, leadership, and growth.

Nelson looks to bring consumption spaces and then they say no, we need a shift in policies of our new Liberal government, organic can mean different things to different people, and wholesale sales are down.  We stop on Cultivar Corner, brought to you be Up In Smoke, for a Seniorita beverage from Second Nature.Nelson looking to approve consumption spaceNelson says no to consumption spacePolicy changes neededSeniority Cannabis BeverageOrganic cannabisWholesale down

This episode is a little different than what you're used to, as it's a special swap with Commons and their Second Nature podcast. It's an amazing listen and I'm stoked to share it with y'all! “I think this is inspiring people to move away from being passive consumers to instead becoming stewards of their belongings and have that sense of responsibility and it goes beyond this individual action…For us, democratizing repair isn't just a luxury or a trend, it's something essential to creating this future where sustainability and equity guide the way forward.” -Sumaq Alvarado del Aguida, Suay Sew Shop This month's theme is – HOW TOXINS FROM OUR CLOTHES MOVE AROUND THE WORLD. This episode by Second Nature gets into the layers around donated clothing, how BIG of an issue it is, and how global it truly is. From talking about the recent devastating fire in Kantamanto Market in Accra, Ghana, to the onslaught of clothing donations that overwhelmed facilities in Los Angeles after the wildfires in January this year, this episode explores some interested parallels and disturbing realities around the low quality of so much of the clothing that ends up in the donation cycle, as well as the harmful impacts that toxins within those clothes can have on the communities where they land. You'll hear from Sumaq of Suay Sew Shop in LA on the excess of crappy clothing that was donated to them amidst the wildfires, and how they are working to get creative with those textiles. One thing I want to highlight is how Sumaq shares that we need to become “stewards of our belongings”. Passing it over to Katelan, the host of Second Nature, who will share more with you in this special episode!  Second Nature Episode Follow Second Nature on Instagram

Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. Thanks again for being here for the past 100 episodes - onwards and upwards to the next 100! Show Notes: Uplift: https://www.shiftactivemedia.com/uplift/ KORE Outdoors Podcast: https://koreoutdoors.org/ BPC - Brand, Product, Content: Sharon Lokedi: https://www.instagram.com/shazrine/ Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

This episode features a deep dive into the evolving world of outdoor content creation, brand partnerships, and community building with Aaron Lutze, former Red Bull field marketing manager turned full-time content creator and YouTuber behind "Super Rider." The conversation is rich with insights on how challenger brands can effectively partner with creators, the value of long-term brand relationships, and the future of media in the outdoor industry.Aaron shares his journey from being an OG trials rider and VHS tape producer to his corporate career at Red Bull, and his eventual return to content creation. He explains his belief in building value and community over time rather than chasing viral hits. Central to his philosophy is the idea that content is king, but distribution is queen. He discusses the challenges and rewards of building a YouTube channel from scratch, his dream of reviving the Japanese trials show "Super Rider," and why authenticity and long-term partnerships are key for brands working with creators.The conversation also explores field marketing, the art of creating "double secret handshakes" to unlock hyper-local opportunities, and how brands can connect meaningfully with communities rather than simply imposing their agendas.Show Notes:Learn more about KORE & the KORE SummitAaron's YouTube channel: Super RiderAaron's podcast: Second Nature The Second Nature Slack channelThe Infinite Game - book by Simon SinekInfluencers vs Content Creators - interview with Patrick CrawfordSix at 6 newsletter by Billy Oppenheimer 

Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville. Show Notes: Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/ Switchback: https://www.switchbackevent.com/ The Running Event: https://www.therunningevent.com/ OIA: https://outdoorindustry.org/ Diversified: https://www.divcom.com/ BPC - Brand, Product, Content: Untamed (book): https://amzn.to/3EloAZi The Speed Project: https://www.instagram.com/thespeedproject/ Tommie Runz: https://www.tommierunz.com/ Inside Tracker: https://www.insidetracker.com/ The Art of Gathering (book): https://amzn.to/42ntjBK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

This episode originally aired on June 12, 2024. Becoming more conscious consumers is a pivotal step in building a more sustainable economy, but how do we deconsume in a consumerist world? When we buy less, we save money, cut down on clutter, and lower our emissions. This collective shift has another big impact — helping us to steer the economy away from disposable products, unsustainable resource use, and dangerous supply chains.On this episode of Second Nature, we hear listeners' take on overconsumption and their tips for deconsumption. We also chat with climate activist and educator Lauren Bash about Buy Nothing groups, Repair Cafes, and her own deconsumption journey. Plus, we find out who's doing all this overconsuming and the impact it's having on the rest of the world.

Two of the biggest events in the bike industry are the Life Time Grand Prix and Sea Otter Classic, and today's guest is Sarah Stutman, who has played a big role in both of them. We dive into mass participation events, where growth is happening in the endurance event space, and what the future looks like for mountain biking, gravel racing and trail running. Show Notes: Sarah Stutman: https://www.linkedin.com/in/sarahstutman/ Life Time Grand Prix: https://www.lifetimegrandprix.com/ Sea Otter Classic: https://www.seaotterclassic.com/ Payson on Second Nature: https://www.youtube.com/watch?v=zUmQ6qA6Fo8 Bahram Akradi: https://www.linkedin.com/in/bahramakradi/ Alabama Event: https://news.lifetime.life/2025-03-28-Life-Time-Announces-New-Mountain-Bike-and-Run-Event-Coldwater-Trail-in-Northeast-Alabama-on-Oct-24-25 Innovate Alabama: https://innovatealabama.org/ Gravity Logic: https://www.whistlergravitylogic.com/ Industry Connect: https://www.seaotterclassic.com/industry-connect/ Full Swing (Trailer): https://www.youtube.com/watch?v=eC0npETF4PY   BPC - Brand, Product, Content: Melanzana: https://melanzana.com/ Final Boss Sour: https://finalbosssour.com/ The Lebronversation: https://www.youtube.com/watch?v=vH0OetsEZ7A Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Buenos Aires' finest, Patricio, graces the episode to examine the second half of Neil Finn's Out Of Silence showcase at Silo Park, 10 March 2018. Performances include: Widows Peak, Second Nature, Law Is Always On Your Side, Terrorize Me, Where's My Room, Impressions, One Step Ahead, Four Seasons In One Day, Better Be Home Soon.You can significantly support the continuation of the 240 podcast for a donation of just a couple dollars per month. This goes directly towards covering the podcast hosting fees. Big thank yous if you are in a position to help. Head over here to: http://patreon.com/240neilfinn

According to the State of Sales Enablement Report, an estimated 90% of organizations now have enablement functions, representing a 20% year-over-year increase. So with this growth in mind, how can organizations successfully implement an enablement platform that ensures long-term success? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Shara Simms, the Director of Global Revenue Enablement at Cloudinary. Thank you for joining us Shara. I’d love for you to tell us a little bit about yourself, your background, and your role. Shara Simms: Thanks for having me. My name’s Shara. I am from the San Francisco Bay area originally moved down to San Diego and never left, married. Two beautiful little girls. I’m the director of Global Revenue Enablement at Cloudinary. The scope of my role is not just the sales teams, but also our customer support teams as well as our partners. So the revenue enablement kind of umbrella hits all of those different teams. And I think something probably really important to call out around the role is when people hear the term enablement, a lot of times they hear or focus on just the training aspect of it. But I think it’s, it’s so much more than that. It’s strategic partnership, it’s sales process, efficiency. It’s the connector between everything going on in the product world and the go-to-market motion and how that information gets filtered down to sales or again, partners or customer support. So that’s a little bit about me and my role. Shawnna Sumaoang: Thank you Shara! We’re glad that you’re here with us. And I couldn’t agree more. I’ve seen the evolution of the enablement profession just absolutely change from kind of being focused on content or focused on training to really taking a strategic seat at the table to help lead the strategy for the organization and how we bring kind of all the go to market motions together. So I love to hear that you’re kind of overseeing that for Cloudinary today, and you have a ton of experience in both sales enablement and leadership roles. I would love for you to talk to us a little bit more about that journey into enablement and how has your approach to sales enablement evolved over the years? Shara Simms: So I actually started out in the finance world working really closely with financial advisors in a customer support manager role. Just supporting day-to-day operations internal systems processes. I was in my, my young twenties, still trying to figure out, you know, what direction I really wanted to take my career. And there was a part of me that had considered going into teaching. I had realized this, this passion that I had for just taking complex situations or overwhelming scenarios and breaking them down into digestible information. And so with that in mind, and while I was working in this support role, an opportunity came up at the same financial company to do some internal training, onboarding for financial advisors, industry best practices, that type of thing. And I think that that was really the first turning point in my career where I realized I can take my business degree and this learned, you know, financial and business literacy and combine it with adult learning. Yeah. So adult learning quickly became not just a job, but really a passion and spent a good amount of my career at this. Finance company going beyond operations and into more marketing and sales type training. From there, I eventually made a jump into tech. I was with ServiceNow for a couple of years, doing a variety of roles from strategy to learning design, and then leading a team of instructional designers and trainers. And then I eventually made the move to Cloudinary and I would say after what has been my career so far that the background of adult learning mixed with the operational and business fluency is really what has served me well. And I think even though I don’t have a background as a seller per se, that’s really the background. The adult learning background and operational and business is what I’ve been able to effectively apply into the world of tech sales and enablement. Shawnna Sumaoang: I love that. I love that operational background that you have. I think it will apply to a lot of what I’d like to talk to you about today. As I mentioned in the introduction,sales enablement is becoming more and more mainstream for a lot of organizations, and those same organizations are trying to figure out, you know, what are the right people, processes, and tools that I need to have in place. Place in order to really do enablement. Right. You know, to your point at that sort of strategic level, and I know that you guys at Cloudinary had been on a previous enablement platform, and moved over to Highspot. I’d love to understand what motivated you to reevaluate and change your enablement tech stack. Shara Simms: So yes, we did move to Highspot a few months ago. I would say there were two really big motivators there for us. The first one, one of the largest ones would be the G Suite interability. There are a lot of platforms out there that have G Suite integration, but Highspot was able to support more of an advanced use case that we had, and the specific example, the previous platform we were on, so they did integrate with Google Drive in the sense that you could make updates to your master Google documents and then those updates would flow through to the version that the sales reps accessed on the platform. I think most platforms can do that, but beyond that basic integration, we had to jump through some hoops to achieve kind of what we really wanted, which was ultimately to take our internal customer data, have that flow through the platform, and then automatically transpose onto our templated customer facing slides for things like account reviews, which saves our CSMs and our account managers just hours of time Highspot can support this, which was really important for us. Whereas the previous platform, we would’ve needed to get virtual machines like parallels, for example, which came at an incremental cost. But more than that, our security team just they weren’t thrilled with that, and it was just extra workaround. So that G Suite Interability was huge in being able to apply our internal data to the slides. And then the, the second big motivator was the administration piece of it. We are a very small team, but a mighty team. But we spent a lot of hours trying to maintain and effectively administrate our previous platform. So the ease of use on Highspot, specifically ease of use with Salesforce integration, that and G Suite was the two big motivators. Shawnna Sumaoang: m. Well I’m glad that you are now a Highspot customer and I think when you make an investment in the right tools for your teams, you wanna make sure that it’s getting adopted and, and they’re able to take full advantage of it. And I know there can be challenges sometimes when rolling out a new enablement platform in driving that adoption, along with maybe, you know, a few other challenges that come along with kind of that change management, what are some of the biggest challenges that you think enablement practitioners might face when they’re rolling out a new enablement platform, and how have you overcome some of those challenges as you prepare to launch? Shara Simms: Yeah. I think first and foremost, the challenge of having a really good and realistic strategy for the rollout and the adoption. I’ll circle back to that thought in just a moment, and the other would be, again, the hurdle of maintenance and administration. It really is time consuming and if you’re a small team without a dedicated resource, it can be challenging. So with that in mind, circling back to my original thought, which was that realistic strategy for rollout and adoption, what we did was recognize, okay, we don’t have a lot of resources here. What is going to be the most impactful thing to our teams and drive, I wouldn’t say drive adoption right out the gate, but drive that initial buy-in and the excitement from our sales teams. We all love our salespeople, but we also know that behavior change and new system adoption can definitely be a challenge. So what’s going to get them excited to where they want to use this platform? For us, we determined it was seeing that Salesforce integration before even getting into building out landing pages and navigation and fancy training curriculums. Just having that Salesforce or whatever, CRM, you may use integration with Highspot so that. The sales individuals can see the recommended content to use right there within their opportunity page. Rolling that out. Got them really excited and bought in and, and it got them asking me on a weekly basis, when are we getting this whole platform? So we took a phased approach, realistic expectations of what we could do within our given resources. Phase one, Salesforce and Highspot integration Phase two, which is where we are right now, Digital Sales Rooms customizing content and sales facing landing pages. We purposely did not want to rush this portion of it because having a really well thought out organization of content on the various landing pages or HighSpot calls ’em spots, we use the term landing page internally. I think that’s probably a really important piece. So that went into our phase two. Then lastly, phase three will be the second half of the year, all of our learning and training curriculums. Shawnna Sumaoang: I love that. I know building strong professional relationships is another key focus of yours. As you implement a new enablement platform, how do you plan to drive adoption and build excitement? As you mentioned, how critical that is just a moment ago for your programs amongst the sales teams that you support. Shara Simms: Yeah, retouching on, you know, the strategy of our phased approach, but beyond that, I think maintaining really close relationships with our sales leaders is very important. It’s something that I do, you know, ensuring that they’re bought in and that we have a measurement of success that the teams will be held to as well is critical. So for example, we’re currently tracking our sales collateral usage. Are the teams using it effectively at the right stages, what’s working, what’s not? And as part of this tracking, we have an agreement with our sales leaders going into phase two of our Highspot rollout. And the agreement is we will be tracking that the teams are using certain pieces of collateral that have been deemed. Essentially a required piece of content to share for all deals. And we’re tracking that. They share it via Highspot. So if they have their own version or own copy of the material that they send directly, we aren’t tracking that. If they didn’t send it through to Highspot, it didn’t happen. And again, the sales leaders are partnering with us to hold their teams accountable. So that kind of strategic relationship at the sales leadership level I think is really important and it’s what’s helped driving our success with adoption of the platform. Shawnna Sumaoang: I love that. As you mentioned in your introduction, shara, you have a lot of experience in training. What are some of your best practices for designing and implementing effective training, and how do you see a new enablement platform optimizing these efforts? Shara Simms: Yeah, so first and foremost, always having clearly defined and stated objectives. This is your North Star. It’s gonna help you define if the. Expectation is a behavior change if it’s truly just knowledge retention, if it’s more so a communication versus training. So without a doubt, I want to call that out as probably the most important thing, and not only stating the objective, but also having really clear alignment and agreement of those objectives with your stakeholders. Beyond that, which was maybe stating the obvious. I think a blended learning approach is always the best tactic to use as well, which is one thing I’m really excited about to build enablement on Highspot with this kind of mixed learning. We’re gonna have the ability to pull in my live webinar schedules combined with any on-demand training courses, then technical product documentation that I need the team to read as part of the overarching curriculum. And it’s all going to be on one platform and one curriculum. We also use a tool called Second Nature, which is like an AI simulation tool for sales. It’s pretty cool. And we can also integrate those AI role plays into the same high spot curriculums. So just the ease of pulling in all of those different types of learning elements into one place. It’s gonna be a really exciting second half of the year for us. I’m also really excited to build out curriculums that are role-based or skill-based. So tying in not only the learning component, but then any collateral or resources from the platform into one place based on the specific role or the specific skill gap that I am ultimately trying to solve for. I think lastly, of course, the measurement component is also key. Being able to get insights that I can actively move against and identify, you know, where do I need to spend more of my time? By rep, by individual rep scorecards. So really, really excited for all of those kind of components and pulling in the best practices of learning. Shawnna Sumaoang: On the topic of insights, as you move forward with the implementation, how do you plan to use data and insights to continue to refine your strategy and really ensure a successful launch? Shara Simms: So I mentioned before that we are tracking collateral usage. Obviously we want to know what reps are using, not using how that correlates back to one or lost deals, but also from a behavioral change perspective. We want to also use that data to help us see how well our reps are following the sales process and where we might need to double down on either reviewing the content because it’s not working or reviewing our actual process because there’s some hurdle in the way for them that we need to solve. There’s also the customer engagement cracking that we’re hoping will help move the needle. So for example, as our reps start using the digital sales rooms, if they share a proposal there and the customer views it, great, there’s an indicator for the rep to follow up, see what questions they may have if the customer doesn’t view a case study that was shared. Okay, follow up with an email, highlight the key points from that case study to ensure the customer sees it. The customer engagement tracking is going to be a really big one that we’re going to to build off of. And then the last thing I’ll say in regards to data is. Specifically sales leaders or the manager’s insights, it’s going to be really important that my team actively works with the sales managers so that they understand, you know, how to read their teams. Data and their team’s insights. Again, I keep talking about behavior change, but really putting a focus on helping the manager turn into an effective coach for their team versus just a manager, right? Manager versus coaching, and really being able to use that data to help their teams get better. So I think those are the three big points. Shawnna Sumaoang: I love that. And, and while we’re on the topic of data, and as you mentioned earlier, you’ve been working on making sure that you have the integration set up between Salesforce. And Highspot, what value do you see in this integration and what outcomes are you hoping to achieve? Shara Simms: Yeah, the Salesforce integration is wonderful. I absolutely love it. We are definitely trying to drive better use of our internal collateral. Not only just using the content, but using the right content at the right stage, and being able to easily track that. Right now it’s very manual for us. Another big piece of this is. Time efficiency. You know, no more searching around to find the piece of collateral that, that a salesperson might need. It’s gonna appear right there in the opportunity for them. And then lastly, selfishly, from an administrative perspective, gaining a lot of time back in maintaining the Salesforce integration already. The integration works seamlessly. I’ve not had. Any trouble versus our, our last platform, we really just never got it to work correctly. Anytime we would update a field name on Salesforce, we would need to manually update the field, you know, in the platform. And that’s just not the case with Highspot. It’s just all in automatic flow. It’s saved us a ton of time. Shawnna Sumaoang: I’m glad to hear that. And as we look ahead, as you look to post-launch, what are some of the key go-to-market initiatives that you’ll be focused on driving? And how will your enablement programs help support these? Shara Simms: Yeah. Our biggest initiative right now that I think is we’re gonna support is the sales process. Adherence the right collateral. Right messaging, right process, all at the right, you know, time and the right stage. This is a mix of the SFDC integration and the landing pages we’re creating in Highspot, which are going to follow more of a sales process versus product-led theme. And what I mean by that is basically being guided by the opportunity situation versus having a seller go in and say, Hey, I just need information on this product. Well, do you really? Or are you jumping straight to solutioning? Where are you right now? Are you in discovery? And you need to pull in this material and have this type of conversation? So it’s really the entire go to market. Sales process that we’re trying to refine and ensure that our sales team is again, following the actions that should be taken versus jumping straight to product or solution material. Shawnna Sumaoang: I love that. This has been fantastic. Shara, last question for you, for our audience, for folks that are looking to roll out a new enablement platform, what’s maybe one piece of advice that you would give them to set them up for success as they get started? Shara Simms: Before you start organizing your content, have a solidified agreement behind the scenes on the methodology for how you want that content to be served up to reps and what content you want to be served up for your reps. It can be really easy to fall into a bottomless pit of content. On a platform, all of the internal resources, all of the FAQs, everything that product or product marketing has ever created, and it contend to get out of hand for reps really quickly. I think it’s fine if you want all of that internal material available, but just have a really smart way that you’re organizing and serving up the content. And I’ll give you our example. So I’m sure there’s, you know, a hundred different ways to do this as a best practice and the way that I do it might not be the best way for you, but again, that’s why we did the SFDC integration first, so that just the key content. Was rolling into the opportunity while we gave ourselves extra time to really think about content organization on our backend and align with product marketing on how we were gonna organize it to be fed out to the teams. Shawnna Sumaoang: I love that. I do think that’s a fantastic tip for our audience. So Shara, thank you again so much for joining us today. I really appreciate it. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Second Nature turns 1 year old on March 22, 2025 and a lot has happened in the outdoor industry during that time. Two specific topics came up this past week, and we wanted to take some time to discuss the impact on the industry: OnlyFans supporting athletes and Outside's latest news cycle. An interesting time for the outdoor industry, to say the least. Show Notes: Big Alta: https://www.daybreakracing.com/big-alta-50k Sabrina Stanley: https://www.instagram.com/sabrinaleannstanley/ Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/ Ikigai (Book): https://amzn.to/4hgIgeq Brand, Product, Content: Eric's Film (Trailer): https://www.youtube.com/watch?v=avuV-EKwQz8 Anton x La Sportiva: https://www.instagram.com/p/DHEAYSPOu_j/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Revolutionize Your Resident Experience with group rate internet for your single family home rentals! In this special bonus episode, Marc welcomes Thad Tarkington, co-founder and CEO of Second Nature, to unveil a groundbreaking product: group rate internet. Discover how this innovative offering provides FAST internet to residents at a discounted rate, while also generating revenue for property managers.   Learn how Second Nature simplifies the process, handling everything from enrollment to equipment, ensuring a seamless experience for both residents and property managers. Explore the benefits of aligning internet contracts with lease agreements and how this amenity can attract quality tenants and impress owner clients.    Hear how you can implement this game-changing service and elevate your property management business.   Follow this link for a free demo from Second Nature: https://www.secondnature.com/request-demo?utm_source=website&utm_medium=backlink&utm_campaign=pm_build   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

In this episode, I am joined by Andrew Smallwood, Chief Customer Officer at Second Nature. We discuss:(00:00:00) - Intro(00:02:25) - Special product launch: Group Rate Internet(00:07:36) - Where in the resident cycle does this get implemented?(00:14:42) - Sponsor: Second Nature(00:15:47) - Choosing ISPs(00:21:17) - Internet speeds(00:24:25) - Price increases & billing(00:29:26) - Second Nature's approach to building this product(00:45:01) - What PMs can expect in terms of release Learn more & connect with me here:⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠Learn more and connect with Mark here: Andrew on LinkedInSecond Nature Triple Win Property Management Podcast The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.

Feeling bummed out by climate setbacks? Or maybe you're outright angry? We're here for you. With 40% of Americans starting to align their money with their views, it's clear that we're ready to push back on recent climate challenges.In season 3 of Second Nature, we're balancing hope and action — from company boycotts to community gardens. With the help of community voices from around the world, top-tier experts, and a dose of history and data, we'll give you all the motivation and inspiration you need to take climate action that matters. Subscribe so you don't miss an episode! (00:00) - Trailer

Sydney student Cena Morillo was only nine when she moved to Australia with her family. She shares that her persistence in speaking her native Rinconada Bikol language has benefitted her. - Siyam na taong gulang lamang ang ngayo'y estudyante sa unibersidad na si Cena Morillo noong lumipat siya sa Australia mula Pilipinas. Ipinagmamalaki niyang ibinahagi ang patuloy niyang pagmamahal sa wikang nakagisnan.

Baal HaSulam. Shamati, 8. What Is the Difference between a Shade of Kedusha and a Shade of Sitra Achra? Baal HaSulam. Shamati, 7. What Is, “A Habit Becomes a Second Nature,” in the Work?

This episode originally aired on June 4, 2024. We're about to break ground on season three, the soil outside is warming up and we're ready to get our hands in the dirt. So we wanted to revisit this episode as we prep our gardens for spring.Stoops, balconies, and windowsills are ripe for growing food. Today, we're riding out the ripple effect that urban gardening can have on our lives and the planet.Second Nature is your community for practical, sustainable living. On this episode, we're getting inspiration and practical tips to start small, fruitful home gardens in urban spaces. We're also talking about the carbon footprint of home gardens and realizing the ripple effect that growing our own food can have on our lives and the environment.

This weekend, we're focusing on evaluating relationships, extending forgiveness, and making amends to foster personal transformation and reconciliation.Join us next weekend at The Branch Church and invite your friends and family!Find out what's going on at The Branch here: https://thebranch.org/eventsTo support this ministry, click here — https://rb.gy/rc53uxDownload Our App – http://thebranch.org/appCheck In — https://rb.gy/htq0qySermon Notes — https://notes.subsplash.com/fill-in/view?page=S1_dNfH5ygSermon-Based Bible Study — https://thebranch.org/studyRequest Prayer — http://thebranch.org/prayerLike and SUBSCRIBE on YouTube — https://rb.gy/atpff4Like and Follow on Vimeo — https://rebrand.ly/d1ibt93Website — https://thebranch.org/Facebook — https://rb.gy/m4vhz6Instagram — https://rb.gy/p8g1blTwitter — https://rb.gy/xiwg68YouTube — https://rb.gy/icv7x2

This episode originally aired on May 29, 2024. As we're prepping for season 3, we're revisiting this episode in honor of our February Collective Challenge in the Commons app: Boycott Fast Fashion. Join us!Fast fashion is cheap, but the low cost to customers comes at a high cost to garment workers, communities, and the environment. So, how do we break free from the fast fashion cycle?Second Nature is your community for practical, sustainable living. On this episode, we're commiserating with listeners over the allure of fast fashion and getting real tips to break free from it. Plus, we're doing the math on the impact of buying less fast fashion and talking to Kestrel Jenkins (journalist and host of Conscious Chatter) about the human cost of fast fashion. ‍On this episode, you'll hear:Practical guidance from real-life, former fast fashion shopaholics. An interview with journalist and Conscious Chatter host Kestrel Jenkins about the human cost of fast fashion and how to recenter the supply chain in our buying habits. What happens when get this right? Commons CEO and founder Sanchali Seth Pal does the math on how ditching fast fashion can make a real carbon impact.  

"It's Second Nature" THE ENEMY WITHIN - Pt. 3 Pastor Chris Jung

Send us a textClimate change is a real-world problem. Its intricate web connects governance, social justice, and ecological sustainability. Real solutions require moral leadership that reaches far beyond political party and country lines.In the latest episode of our series on Moral Leadership, Bishop Wright has a conversation with Dr. David Orr, an esteemed environmental scholar, on his journey from international relations to pioneering environmental activism. They discuss the systemic issues surrounding climate change and the ethical responsibilities we all share in safeguarding our planet. Listen in for the full conversation.Dr. David W. Orr is the Paul Sears Distinguished Professor of Environmental Studies and Politics Emeritus at Oberlin College. and presently Professor of Practice at Arizona State University. He is the author of eight books, including Dangerous Years: Climate Change, the Long Emergency, and the Way Forward (Yale University Press, 2017), Down to the Wire: Confronting Climate Collapse (Oxford, 2009), Design with Nature (Oxford, 2002), Earth in Mind (Island, 2004) and co-editor of four others including Democracy Unchained (The New Press, 2020). He was a regular columnist for Conservation biology for twenty years. He has also written over 250 articles, reviews, book chapters, and professional publications. He has served as a board member or adviser to eight foundations and on the Boards of many organizations including the Rocky Mountain Institute, the Aldo Leopold Foundation, and the Bioneers. Currently, he is a Trustee of the Alliance for Sustainable Colorado and Children and Nature Network. He has been awarded nine honorary degrees and a dozen other awards including a Lyndhurst Prize, a National Achievement Award from the National Wildlife Federation, a “Visionary Leadership Award” from Second Nature, a National Leadership award from the U.S. Green Building Council, a Lifetime Achievement Award from the North American Association for Environmental Education, the 2018 Leadership Award from the American Renewable Energy Institute, and a Lifetime Achievement Award from Green Energy Ohio.Support the show Follow us on IG and FB at Bishop Rob Wright.

We live in a culture of convenience. When people can get lunch delivered in an hour, your groceries delivered this afternoon, and almost anything you could possibly want delivered within two days, they start to expect the same level of service everywhere. On this episode of the podcast, Dana Dunford, CEO of Hemlane, explains how residents are coming to expect more and more from their property managers, and how you can evolve your company to meet—and exceed—those expectations.   Ready to talk to an RBP expert? https://www.secondnature.com/request-demo Have questions? Email us at triplewin@secondnature.com Network with professional property managers in our private group https://facebook.com/groups/triplewinpropertymanagers Visit our events page https://www.secondnature.com/events Follow the Triple Win Property Management podcast by Second Nature and never miss an episode!

In Episode 327, Kestrel welcomes Sanchali Pal, founder and CEO of Commons, an app that rewards you for living and spending sustainably. On Commons' app, you can get rewarded for shopping sustainable brands and for taking climate actions like thrifting, taking public transportation or eating plant-based. “When people think about the actions they can take that are sustainable, the most obvious ones are things like flying less or recycling or eating more plant-based. People don't always think about their clothing habits, but I think that's really changing with the conversation around fast fashion. I mean, the fashion industry has a greater environmental impact than the airline industry. It's like two to three times as much, which is pretty crazy. And so it is really exciting to start to see that conversation happen and start to think through what part we can all play in shifting that industry together.” -Sanchali FEBRUARY THEME — DIVERSE WAYS TO COMBAT FAST FASHION This week's episode is brought to you in collaboration with Commons. As a cohost of their Anti Fast Fashion Challenge, I'm stoked to share more about how you can get involved to boycott (in many different ways) harmful fast fashion brands this month. While it can be challenging to fathom, especially being so deep within the sustainability and fashion conversation, fast fashion is booming. From the H&Ms and Zaras, to the more recent addition of ultra fast fashion brands like Shein and Temu, our culture is addicted to fast fashion. From the cheap prices to the convenience factor to the instant gratification, the allure of fast fashion is real. But as many of you know, buying fast fashion comes with an intense environmental and human impact.  Fast fashion aligns itself with disposability and waste, boasting crazy low prices. The materials are predominantly synthetic and often lose their shape after a couple washes. The synthetic materials shed loads of microplastics into the environment. Garment workers face exploitation and non-livable wages. All the while, social media and marketing continue to drive us to think we need another new piece of clothing to stay relevant. It's a lot. And that's why I am so excited for this conversation – and to be cohosting this month's Anti Fast Fashion Challenge. A way for us all to collectively come together to challenge that intense urge to buy another cheap item, and instead – not shop, mend something, get something tailored, shop secondhand, or invest in a brand that centers sustainability. “Our spending is the best data source we have on our emissions.” (14:26) -Sanchali “It Starts At Home?” — research Sanchali mentions on household spending Join The Anti Fast Fashion Challenge Commons Sustainable Spending Tool / Brand Ratings  How Commons Rates Brands  Commons Website Listen To The Second Nature Podcast Follow Commons on Instagram

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing. Show Notes: Allison's website: https://www.allisonmary.com/ Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/ Allison's Substack: https://notaconversationalpace.substack.com/ Whoop: https://www.whoop.com/ Oura: https://ouraring.com/ Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble Sara Vaughn: https://www.youtube.com/@smevaughn Mali Noyes: https://www.youtube.com/@malinoyes BPC - Brand, Product, Content: Saucony x Minted: https://mintednewyork.com/products/speed4 Salomon x Kith: https://kith.com/collections/salomon Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Corrine Malcolm has created her own path as an athlete, podcaster, livestream host, and coach. She joins the conversation on Second Nature this week on the cusp of the next evolution of her career is about to unfold. 2025 predictions, athlete and brand insights, and plenty more. Show Notes: Corrine Malcolm: https://www.instagram.com/corrinemalcolm/ Paris Gore: https://parisgore.com/ Trail Society: https://podcasts.apple.com/us/podcast/trail-society/id1579961692 Parity Now: https://paritynow.co/ Emily Kraus: https://www.instagram.com/emilykrausmd/ Hannah Allground: https://www.instagram.com/shesallgood21/ The Fame Gap: https://sponsorship.org/new-research-reveals-the-fame-gap-challenge-facing-womens-sport/ Matter Of Brand: https://open.substack.com/pub/amatterofbrand/p/the-state-of-influencers-in-running Women Reviewing Shoes: https://www.youtube.com/@GetOutThereGear / https://www.youtube.com/@Runningshoesgurucom Corrine's Coaching: https://foothillsendurance.com/ BPC: Allie Olstrander: https://www.youtube.com/@allie_ostrander Zero Draft: https://zerodraft.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

This weekend, we kick off our 'Second Nature' series, discovering how God's power and promises empower us to participate in His divine nature and experience life-changing transformation.Join us next weekend at The Branch Church and invite your friends and family!Find out what's going on at The Branch here: https://thebranch.org/eventsTo support this ministry, click here — https://rb.gy/rc53uxDownload Our App – http://thebranch.org/appCheck In — https://rb.gy/htq0qySermon Notes — https://notes.subsplash.com/fill-in/view?page=By_Gl-1P1gSermon-Based Bible Study — https://thebranch.org/studyRequest Prayer — http://thebranch.org/prayerLike and SUBSCRIBE on YouTube — https://rb.gy/atpff4Like and Follow on Vimeo — https://rebrand.ly/d1ibt93Website — https://thebranch.org/Facebook — https://rb.gy/m4vhz6Instagram — https://rb.gy/p8g1blTwitter — https://rb.gy/xiwg68YouTube — https://rb.gy/icv7x2

This weekend, we kick off our 'Second Nature' series, discovering how God's power and promises empower us to participate in His divine nature and experience life-changing transformation.Join us next weekend at The Branch Church and invite your friends and family!Find out what's going on at The Branch here: https://thebranch.org/eventsTo support this ministry, click here — https://rb.gy/rc53uxDownload Our App – http://thebranch.org/appCheck In — https://rb.gy/htq0qySermon Notes — https://notes.subsplash.com/fill-in/view?page=By_Gl-1P1gSermon-Based Bible Study — https://thebranch.org/studyRequest Prayer — http://thebranch.org/prayerLike and SUBSCRIBE on YouTube — https://rb.gy/atpff4Like and Follow on Vimeo — https://rebrand.ly/d1ibt93Website — https://thebranch.org/Facebook — https://rb.gy/m4vhz6Instagram — https://rb.gy/p8g1blTwitter — https://rb.gy/xiwg68YouTube — https://rb.gy/icv7x2

Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took to get the brand launched. Courier socks are all about sensation, and we want you to experience the full range. That's why we're offering a special deal for the Second Nature crew: when you purchase one of our HiFi or LoFi socks, we'll throw in a pair of the opposite sensation sock to try out—so you can explore both options. https://couriersocks.com/discount/SECONDNATURE Show Notes: Matt Sims: https://www.linkedin.com/in/matthew-sims-9b716450/ courier: https://couriersocks.com/ Matt Trappe Article: https://substack.com/home/post/p-154102103 SOS Hydration: https://soshydration.com/ Tom Mayo: https://www.linkedin.com/in/tom-mayo-184652a/ Madeline Sims: https://www.linkedin.com/in/madeline-sims-83385823/ BPC: NeuroGum: https://neurogum.com/ Tushy: https://hellotushy.com/ Smithey Ironworks: https://smithey.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Research: https://raideresearch.com/ Garmin Enduro 3: https://www.garmin.com/en-US/p/851039 DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3 Deathgrip 2 Film: https://www.deathgrip2movie.com/ Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4 Berm Peak: https://bermpeak.substack.com/ Katie Schide: https://www.instagram.com/katieschide/ Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg Hoffman Process: https://www.hoffmaninstitute.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https://www.stephenholmberg.com/ Auteur Sportif: https://auteursportif.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia