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We continue our discussion with actor, writer and producer Elliot Page, an Oscar nominee and author of the memoir Pageboy, about his trans identity, transgender rights and his work on the groundbreaking new documentary directed by Drew Denny, Second Nature, about gender and sexuality in nonhuman animal species.
Headlines for June 24, 2026; “Babies, Not Bombs”: DSA’s Darializa Avila Chevalier Beats 5-Term Rep. Espaillat. 1st Post-Win Intvw.; Seismic Shift: DSA and Mamdani-Backed Pro-Palestine Democrats Sweep New York Primaries; “Second Nature”: Elliot Page on New Film Exploring Animal World Beyond the Binary
We continue our discussion with actor, writer and producer Elliot Page, an Oscar nominee and author of the memoir Pageboy, about his trans identity, transgender rights and his work on the groundbreaking new documentary directed by Drew Denny, Second Nature, about gender and sexuality in nonhuman animal species.
Tom Austen is the founder of Pelotan, the world's first sun performance brand, and co-founder of Chance, a trail running apparel brand he's building with pro athlete and serial entrepreneur Christian Meier. Both brands are based in Girona, Spain — a two-square-kilometer pocket of world-class endurance athletes, cafes, and startups that's become the Boulder of Europe. In this conversation, Tom walks through how Pelotan went from a sunburn problem on training rides to winning two Tour de Frances with Team Sky in its first year, and how the brand is now pioneering something entirely new: treating the sun as a performance variable rather than just a health risk. He also gets into the Chance origin story, why cross-pollination across categories is the key to building something original, and what it's like to run two high-growth startups at the same time from a city of 100,000 people. Show Notes: Popfly for Athletes/Creators: https://popf.ly/secondnaturecreators Popfly for Brands: https://popf.ly/secondnaturebrands Tom Austen: https://www.linkedin.com/in/tomausten1/ Pelotan: https://pelotan.cc/ Chance Running: https://chancerunning.com/ Second Nature - Sea Otter Episode: https://www.youtube.com/watch?v=hLk1LGIthPc Christian Meier: https://www.instagram.com/christianmmeier/ The Gartner Hype Cycle: https://www.forbes.com/sites/johnwerner/2024/07/18/the-trough-of-disillusionment-and-four-outliers-on-the-gartner-hype-cycle/ Pelotan Apres Aftersun: https://pelotan.cc/products/pelotan-apres-200ml Pelotan App for Second Nature listeners: https://pelotan.cc/secondnature Broken Arrow Skyrace: https://www.brokenarrowskyrace.com/ Lael Wilcox: https://www.instagram.com/laelwilcox/ BPC - Brand, Product, Content: Nomio: https://drinknomio.com/ Adidas World Cup ad: https://www.youtube.com/watch?v=mJJY53qhJe0 Nike - Airport soccer: https://www.youtube.com/watch?v=mGalnbiGDW4 Insta360 GO Ultra: https://store.insta360.com/product/go-ultra Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Steve Holmberg is one of our favorite recurring guests, and this time, he showed up with something nobody expected. Over the holidays, Steve went from zero coding experience to a fully functional AI-powered app called Field Check, built using the vibe coding platform Lovable. The app connects retail store associates directly to brand product and marketing teams through AI-driven chats that go deeper than any survey can — and he built the whole thing in about a month. In this conversation, Steve walks through exactly how he did it, what he wishes he'd known before starting, and why AI is "a tool masquerading as a solution." He also deployed Field Check live on the Second Nature Slack channel to surface what the audience actually wants — and the results are fascinating. Plus: a halftime check-in on Second Nature's 2026 predictions, what happened at Sea Otter with Chinese bike brands, why Adidas is having a moment, and the 32-inch wheel debate that nobody asked for. Show Notes: Popfly for Creators: https://popf.ly/secondnaturecreators Popfly for Brands: https://popf.ly/secondnaturebrands Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://insight-accelerator.com/ Lovable: https://lovable.dev/ Field Check: https://fieldcheck.app/ Supabase: https://supabase.com/ Cloudflare: https://www.cloudflare.com/ Github: https://www.github.com 2026 Predictions Episode: https://www.youtube.com/watch?v=k0G3OpDVnyA Steve's Prediction Post: https://www.linkedin.com/posts/stephenholmberg_2026-sport-and-outdoor-industry-trends-activity-7414293417557626880-AXy7 Trailcon: https://www.trailconference.com BPC - Brand, Product, Content Jason Fried - David Senra Podcast: https://www.youtube.com/watch?v=BdDCtMA1gSw Adventure Bucket List: https://reachinternationaloutfitters.com/collections/state-bucket-lists Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Maren Hamilton ran global social at The North Face — building and executing a strategy for 5.5 million followers, integrating athletes and creators, and navigating every platform shift from the follow graph to the discovery graph. Then she left to help build Popfly, the creator platform built specifically for the outdoor industry. In this conversation, Maren shares the playbook she developed at TNF for running brand social at scale, including how to say no to the hundreds of internal requests that flood every social team, why the outdoor buying journey is fundamentally different from fashion and beauty, and what brands still get wrong about TikTok, Threads, and Facebook. Plus: Why Head of Social to CMO is now a real career path, what makes a creator pitch actually land with a brand, and the Adidas sub-two-hour marathon moment that might be the greatest brand activation of the decade. Second Nature is supported by Popfly. If you want to support our podcast - and discover a platform that we believe is one of the best tools for connecting brands and creators, follow these links: Popfly for Creators/Athletes: https://popf.ly/secondnaturecreators Popfly for Brands: https://popf.ly/secondnaturebrands Show Notes: Maren Hamilton: https://www.marenhamilton.com/ Popfly: https://popf.ly/secondnaturebrands TNF Instagram: https://www.instagram.com/thenorthface DBo on X: https://x.com/dylanbo TikTok: https://www.tiktok.com Gnara on TikTok: https://www.tiktok.com/@gnara_apparel?lang=en Taylor Hoekstra: https://www.linkedin.com/in/taylorhoekstra/ Popfly Storefront: https://app.popfly.com/@superridertv/storefront Alpaka: https://www.alpaka.com Camp Chef: https://www.campchef.com Backcountry: https://www.backcountry.com BPC - Brand, Product, Content: Halfdays x HOKA: https://www.halfdays.com/pages/hoka-x-halfdays Keen x 18 East: https://www.keenfootwear.com/collections/keen-x-eighteen-east Gnarly Nutrition x DBo: https://www.youtube.com/watch?v=qPtESorSIso Supercommunicators (Book): https://amzn.to/3RcJ7W6 Supercommunicators (Podcast Episode): https://open.spotify.com/episode/3jqbbLEHbZyEJ2kMqNskkz Adidas Pro Evo 3: https://www.adidas.com/us/adizero-adios-pro-evo-3-shoes/KH7678.html Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Matt Trappe is a photographer, filmmaker, creative strategist, and the voice behind the Matter of Brand newsletter: one of the most consistently sharp reads on brand building in the outdoor space. In this conversation, Matt and Aaron dig into why leading with innovation and tech has become table stakes rather than a differentiator, the three elements that make a brand story actually stick, and why the most powerful thing a brand can do right now is invest in longer attention channels rather than chasing short-form reach. Show Notes: Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Matt Trappe: https://www.linkedin.com/in/matt-trappe/ Auteur Sportif: https://auteursportif.com/ Matter Of Brand: https://amatterofbrand.substack.com/ Matt Trappe on Second Nature (2024): https://youtu.be/Y-5n57sX5S4 MOB - YouTube Strategies: https://amatterofbrand.substack.com/p/new-youtube-strategies-for-athletes NASA Artemis Recap: https://www.youtube.com/watch?v=IfRqrrBbT-Y Hyperlyte - The Kid (Video): https://www.youtube.com/watch?v=ZZmeB4qub_U Kaironic: https://auteursportif.com/products/kaironic-issue-002 Smith Optics: https://smithoptics.pxf.io/PzKObY WSJ - Alternatively Influential: https://www.wsj.com/cmo-today/forget-influencers-welcome-to-the-world-of-the-alternatively-influential-e058e639 Second Nature Slack: https://www.launchpass.com/second-nature Skratch: https://www.skratch.com Popfly: https://popf.ly/secondnaturebrands Skratch x Auteur Sportif: https://www.skratchlabs.com/pages/what-remains Tantrums: https://tantrums.run/ BPC - Brand, Product, Content Are.na: https://www.are.na/ Smith ODS5: https://smithoptics.pxf.io/vDyPVe Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Most outdoor brands have a YouTube problem. They're just not talking about it. Jeff Pelletier is a filmmaker, trail running creator, and one of the most thoughtful students of YouTube strategy and in the outdoor space. In this episode he breaks down why most brand channels are underperforming and what to actually do about it. We cover the difference between consistency and familiarity, why athlete-led channels outperform brand channels, the Marvel cinematic universe framework for building an audience around characters, and how YouTube's new collaboration feature changes the game for brand-creator partnerships. If you work at a brand, or if you're a creator who wants to bring more value to the brands that back you, this episode is required listening. Show Notes: Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Jeff Pelletier on YouTube: https://www.youtube.com/@JeffPelletier Why Most Brands Fail On YouTube: https://open.substack.com/pub/jeffpelletier/p/why-most-brands-fail-on-youtube Super Rider Facebook: https://www.facebook.com/SuperRiderTV Darren Rayner / Magnafire: https://www.magnafiremedia.com/ Floris Gierman on Second Nature: https://youtu.be/mjMJ7lcEIGg Path Projects: https://pathprojects.com/ Outdoor Media Summit - Brand Preso: https://youtu.be/b0w462ncEEY?si=ORi2F8yGv4Rdtcos&t=774 Coros on YouTube: https://www.youtube.com/@COROSGlobal Park Tool's Sign-Off: https://www.youtube.com/watch?v=60mjoZ0XeVA Rickey Gates: https://www.rickeygates.com/ Huckberry - Dirt: https://www.youtube.com/watch?v=iXbHTtsCd_E&list=PLjHRKTS-Q5-CeCo66kFGivBMF8qB8orPh Huckberry Homes: https://www.youtube.com/playlist?list=PLjHRKTS-Q5-DBIKtFTzXdHr355duxbl7J Cody Townsend - The Fifty Project: https://www.youtube.com/playlist?list=PLSj-6RsDycxnKiIFFm0BFYoLLV5Np3K49 BPC - Brand, Product, Content: Hover Air ProMax: https://geni.us/OEkhLgI Jeff's Hover Air video: https://www.youtube.com/watch?v=0evC16wzaDE DJI Osmo Pocket 3: https://amzn.to/41XGNEo Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
ShakeDown Radio - April 2026 - Episode 945 - House Music - Guest DJ Mix Set Gordon City if all had gone according to plan GORGON CITY would of been winging their way for OUT 2 LUNCH festival, but with that on ice, we can still get a taste of their bumping UKG sound with his sparkling mix set. In the past few weeks GC dropped their latest single "Second Nature" which has been picking up some good UK support BBC Radio 1 and Capital Dance. If you missed it i've popped it into the link above too :) Enjoy the mix and please keep me posted if running, so I can work up the tea Connect with Gordon City Instagram: https://instagram.com/gordoncity Facebook: https://facebook.com/gordoncity SoundCloud: https://soundcloud.com/gordoncity YouTube: https://youtube.com/@gordoncity (youtube.com in Bing) Spotify: https://open.spotify.com/artist/gordoncity Podcast: www.djpod.com/chriscaggspodcast Mixcloud: www.mixcloud.com/chriscaggs Apple Podcasts: https://tinyurl.com/43c8ps9a Amazon Music: https://tinyurl.com/3shwn4je iHeart Radiio: https://tinyurl.com/mrry5y2h Tune In App: https://tinyurl.com/mstj343n iVoox: https://tinyurl.com/ys2b8pf3 Castbox: https://tinyurl.com/2yn9n5jr Catch ShakeDown Radio with Chris Caggs on Ozz Mixx Dance Radio Friday's 7pm Melbourne Australia time at www.ozzmixxradio.com + Kool FM 98.3FM Innisfail North Queensland Saturday's 8pm at www.koolfm983.com.au Connect with us on Social Media Facebook Fan Page: https://tinyurl.com/yjce7eyj Facebook Personal Page: https://tinyurl.com/3patm3rm X: https://tinyurl.com/4579yven You Tube: https://tinyurl.com/5sz5x8t9 Linkedin: https://tinyurl.com/mr3zu8rr Instagram: https://tinyurl.com/3jm75ht3 GORGON CITY MIX SET Tracklist: Gorgon City ft Taet - Second Nature Type - Work To Da Beat Ranger Trucco, Nate Katz - Excuse Me? Veritas - All I Need Riordan x Danny P - Revolution 909 Jackie Hollander & Charlie Shell - People Like Us (Murphy's Law Remix) Bijou - Temptation Julian Fijma - Ain't With That (Late Night Callin') Paleman x 07050 - Watch The Style Gorgon City x Interplanetary Criminal - Contact Osmosis Jones - The Decimator Ashdunn - All I Need Linska - World & Back (ft. Riko Dan) (Lowdown Extended Mix) Kyle Watson & Julia Church - Dark Side Luuk van Dijk - Everything (Spriitzz Extended Remix) Denham Audio - Chaser2 Ft. YOKIZ Gorgon City - ID
We hosted a Second Nature meetup with everyone at the Sea Otter Classic, and pulled a handful of friends up to the microphone to have conversations about everything happening in the industry and in their world at large. Jeremy Dunn, Braydon Bringhurst, Eric Porter, Tom Austen, Rachel Fussell, Steve Blick and Yuri Hauswald joined Aaron on the stage to chat through the lessons they've learned and the things that they're working hard to accomplish in 2026. A big thank you to Smith Optics for hosting the space for our community to meet up, and for all the brands who contributed to our "Sea Otter Survival Kit". Show Notes: Popfly For Brands: https://popf.ly/secondnaturebrands Popfly For Creators: https://popf.ly/secondnaturecreators Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/ Smith Optics: https://www.smithoptics.com Braydon Bringhurst: https://www.instagram.com/braydonbringhurst/ HardMTB League: https://www.hardmtbleague.com/ Eric Porter: https://www.instagram.com/portermtb PorterMTB on YouTube: https://www.youtube.com/portermtb Tom Austen: https://www.linkedin.com/in/tomausten1/ Pelotan: https://usa.pelotan.cc/ Rachel Fussell: https://www.linkedin.com/in/rachel-m-fussell/ People For Bikes: https://www.peopleforbikes.org/ People For Bikes - Backyard Initiative: https://www.peopleforbikes.org/news/backyard-advocacy-toolkit Steve Blick: https://www.linkedin.com/in/steve-blick/ Yuri Hauswald: https://www.instagram.com/yhauswald/ Yuri's Charity Ride: https://app.99pledges.com/fund/yurichasetherace/yuri-hauswald Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
150 episodes. Two years. No shortage of stuff happening. On this milestone bro pod, we take stock of where Second Nature has been — and where things are heading. Digging into what's actually changed in 2026: what we've removed, working with an executive coach, launching a live weekly show, and opening the first mountain bike retail store in Shenzhen, China. Plus a real conversation about the grind before the momentum, why the irons are finally heating up, and what it feels like when years of consistent work starts clicking into place. Show Notes: Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Second Nature's Catalog: https://www.youtube.com/@secondnaturemedia/videos Dustin Klein Video: https://www.youtube.com/watch?v=VM0r0_R-cfk Matt Lloyd-Thomas on SN: https://youtu.be/UFukxaniLMI Christian Rawles on SN: https://youtu.be/EVPKsO0O8us Christian Rawles: https://www.christianrawles.com/ Enneagram: https://www.eclecticenergies.com/enneagram/test Super Rider: https://www.youtube.com/@superRiderTV Freetrail Rest Day: https://podcasts.apple.com/us/podcast/the-freetrail-podcast-with-dylan-bowman/id1492327668 Trailcon: https://www.trailconference.com Outside Interactive Revenue: https://www.adweek.com/media/outside-interactive-profit-transformation/ The Rebooting - Outside: https://podcasts.apple.com/us/podcast/inside-outsides-media-as-flywheel-strategy/id1595625177?i=1000755772587 BPC - Brand, Product, Content: Thinking In Bets (Book): https://amzn.to/3QnzUK1 Speedland RXLDVL: https://www.runspeedland.com/products/rx-ldvl Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
This episode dives back into the issue of food waste, why it matters, and what you can do about it. But it's also a behind-the-scenes conversation about reporting on the topic. Katelan Cunningham, the host of the Second Nature podcast, talks about why she pursued this story, what the biggest obstacles to her reporting were, and what you do when failing on food waste makes you feel guilty.
The Evolution of Brands, Athletes and Creators If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved. Jonathan Levitt: https://www.linkedin.com/in/jlevitt815/ Small Shows Hit Different: https://substack.com/@longrunlabs/p-190439642 Hollow Socks: https://hollowsocks.com/ Hollow Socks on Second Nature: https://youtu.be/qri10TgoOMM Jonathan's Previous SN episode: https://youtu.be/fYEjPke9Btg Brand Partnership 101 Article: https://substack.com/home/post/p-170877180 Substack Podcasts: https://on.substack.com/p/introducing-the-substack-recording Colleen Quigley: https://www.instagram.com/steeple_squigs/ Kitworks: https://alnk.to/hsyF2FO Claude: https://claude.ai/ Eternal: https://www.eternal.co Alex Mather on Second Nature The Huddle: https://findmyhuddle.com/ Second Nature Slack: https://www.launchpass.com/second-nature BPC - Brand, Product, Content: Raziq Rauf "This Is Running" (Book): https://amzn.to/3PteKKk Seth LaRue Trail Waves: https://trailwaves.substack.com/ Wahoo Kickr: https://amzn.to/4bAgDgY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Have you always wanted to be one of the worldwide community of voices you hear on Second Nature? Now's the time! We're accepting submissions for season 5 and we can't wait to hear from you. For the best shot at getting on season 5, please send in your submissions by April 3. But feel free to continue submitting through April as well. Submitting to the show is easy!Fill out this form to start your submission to Second Nature.After you fill out the form, you'll receive questions based on the topics you chose, with details about how to submit your audio.Record your audio and send it our way! (00:00) - We want to hear from you on season 5! (00:40) - How to submit
Uplifting Talent In The Outdoor Industry Rachael Burnside saw an opportunity to build a stronger community of women in the bike industry by connecting experienced mentors with mentees, which would help build and retain top talent. The fifth round of the Uplift mentorship program is now underway, and in our conversation, Rachael breaks down the playbook of what it took to build this program - and how any other industry can adapt and benefit from making these connections. Show Notes: Rachael Burnside: https://www.linkedin.com/in/rachael-burnside-1bb0b937/ Uplift: https://www.instagram.com/uplift.mentoring.networking/ Shift Active Media: https://www.shiftactivemedia.com/ Rouleur: https://www.rouleur.cc/ Rouleur Live: https://www.rouleur.cc/en-us/pages/rouleur-live Rapha: https://www.rapha.cc/ Alexa Cunningham: https://www.linkedin.com/in/alexa-cunningham-41045433/ Kate Veronneau on Second Nature: https://www.youtube.com/watch?v=RPlJTBv6ABo Stacy Perlis (CFO at Wahoo): https://www.linkedin.com/in/stacy-perlis-cpa/ BPC - Brand, Product, Content: Pure Sport: https://puresport.co/en-us Upway: https://upway.co/ Adweek Article - Outside Interactive: https://www.adweek.com/media/outside-interactive-profit-transformation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Das zweite Album der Luzerner Musikerin Lea Mathis ist vom Reisen und den verschiedenen Orten geprägt, an denen die neun Songs entstanden sind. Oh, und ein Tipp von Brian Eno war auch noch ziemlich wertvoll. Welcher Tipp das war, erzählt Mathis heute im exklusiven Sounds!-Interview – zusammen mit weiteren Geschichten zu ihren neuen Songs, die von Mitskis dynamischem Songwriting oder der neuen dänischen Songwriter:innen-Szene rund um ML Buch und Astrid Sonne inspiriert wurden.
Second Nature by Chaun Ballard by Poets & Writers
A third of the food Americans produce goes to waste, and a shocking amount of that waste happens in our own homes. But reducing food waste is possible, if we make a few simple changes. In this episode, which comes to REAP/SOW courtesy of Second Nature, reporter Katelan Cunnigham talks to plastic-free, low-waste chef Anne-Marie Bonneau about how she limits food waste. Surprise: food delivery isn't as bad as you thought when it comes to waste.
Discover how Prime brings together industry recognized accreditation frameworks—like URAC, ISO, and NCQA—to create a unified, reliable approach to patient safety and operational excellence. In this episode, we break down how quality standards become everyday practice through embedded processes, continuous improvement, internal audits, and real world examples that demonstrate measurable impact for clients, members, and partners.00:20: Intro03:12: Importance of quality operations15:50: Pharmacy accreditations on the frontline22:15: Preparing for an emergency23:25: Being a trusted partner28:56: What's next in the quality universe?31:52: New & emerging accreditations to watch33:50: Closing
We see greenwashing everywhere — from product labels to fossil fuel ads. But it goes even deeper than that. Greenwashing gets in the way of climate policy changes too!On this episode of Second Nature, we're hearing how our community dodges greenwashing, talking through 4 questions to ask yourself to see if a brand is greenwashing, and we're talking to Dr. Mara Einstein about how greenwashing has evolved with the rise of social media.
For the past three seasons of the Second Nature, hundreds of you have shared climate actions you take in our own homes — composting, avoiding overconsumption, eating less meat. These practices give us a strong foundation for what comes next. This season, we're focusing our energy outward and making our efforts bigger by proxy with the help of community. This first episode serves as a mission statement for our season of community and connection, and we are extremely honored to have our first guest of the season be the one and only Dr. Ayana Elizabeth Johnson.Be sure to listen to the end of the episode to hear our first-ever Community Classifieds — an audio bulletin board of community climate efforts to join around the world. Want to submit your Community Classified? We'd love to hear from you!
It's a Thanksgiving feast of football takes this week as Caleb and Derek break down a wild slate of headlines—including Chip Kelly getting the Vegas boot, the Giants sending another coach packing, and Oklahoma State rolling the dice on Eric Morris.Then it's time to build the Thanksgiving NFL Plates: Caleb and Derek each draft their Turkey, sides, and desserts from around the league, with some teams getting seated at the kids' table whether they like it or not.The Eliminations roll on as more teams get carved up, Playoff Tickets get stamped, and the Stockwatch delivers spicy buys and ruthless sells (sorry, Bears fans). The Game of the Week—Bills at Steelers—comes with X-factors that could swing the whole AFC picture, and the Brodie Bets return with another round of Meacham Magic, Vitamin B12, SECond Nature, Baker's Delights, Bo-liever Picks, and all the chaos the handshake standings can handle.Stuff your plate. Settle in. Week 12 is served.Theme music by The Riley Brothers Band. Find them at https://distrokid.com/hyperfollow/therileybrothersband/the-float.
We're one week out from a new season of Second Nature! Before our season 4 launch, we wanted to bring it back to one of the community's favorite episodes from last season: Why Don't We Fix Things Anymore?Planned obsolescence and perceived obsolescence have us in a disposable consumption cycle. But it hasn't always been this way. When and why did we stop thinking things were worth fixing?In this episode, we get a history lesson in planned obsolescence, visit Adrienne Ferre, who is helping run a Makers Hub in LA, complete with a tool library and repair cafes. And we catch up on Right to Repair legislation with Commons' founder and CEO Sanchali Seth Pal.
Season 4 is underway! We're hard at work on the new season and we can't wait to hear your contributions. For the best shot at getting on season 4, please send in your submissions before November. But feel free to continue submitting through November as well. Submitting to the show is easy!Fill out this form to start your submission to Second Nature.After you fill out the form, you'll receive questions based on the topics you chose, with details about how to submit your audio.Record your audio and send it our way!Call for Submissions: Contribute to Season 4!
Jonny and Heather start out the show reveling in some new media that shows representations of queer and trans identities are still prevalent in popular culture. Even where books and professors have been silenced, there are signs of successful resistance. In the back half of the show they discuss the recent No Kings protest and how the Trump Administration's and GOP's responses to it reveal how weak they really are.
Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since the last time we had Kyle on the podcast. Show Notes: Kyle Siegel: https://www.linkedin.com/in/kyle-siegel/ Raide: https://raideresearch.com/ Original Second Nature x Raide pod: https://www.youtube.com/watch?v=mAYD20ZXJOM Interval (Shop): https://intervalrunning.co.uk/ Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Original Second Nature x Spencer pod: https://www.youtube.com/watch?v=vQVLRsmUqbs Mali Noyes: https://www.instagram.com/malinoyes/ BPC - Brand, Product, Content: Ex-officio Everyday Boxer: https://amzn.to/475dVMO TNF Advanced Mountain Kit: https://www.thenorthface.com/en-us/collections/advanced-mountain-kit Colin + Samir Podcast: https://www.youtube.com/watch?v=hbZbPHjE8NE Mill Valley Pasta Company: https://millvalleypasta.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
What if swim lessons could be fun, safe, and welcoming for every age and stage? This week on What's Up Waco, I chatted with Ashley Major, Director of Operations for SafeSplash Swim School, about how they're helping families build confident, capable swimmers. SafeSplash is already making waves in Temple and is bringing that same energy to Woodway with a brand-new location opening in November 2025. What I love most is that they start as young as four months, teaching littles not just to float but to actually get to the edge of a pool or body of water—giving them real, practical safety skills. They also provide space for competitive swimmers to grow and for adults to finally learn in a comfortable, non-judgmental environment. In this episode, we talk about why water safety is more than floating, how lessons build confidence from babies through adulthood, why adults love the program, and what families can expect at the new Woodway location. If you're a parent who wants your kids to develop lifelong water safety skills, an adult ready to feel confident in the water, or just curious about what SafeSplash brings to Central Texas, this episode is for you.Key Takeaways: Water safety is about more than floating—kids learn to reach the edge and stay safe in real situations Lessons start as early as 4 months and go through adult programs Competitive swimmers get the training and confidence they need to grow Adults have a safe, comfortable, non-judgmental space to learn and improve Website: safesplash.com Facebook: SafeSplash Swim School Instagram: @safesplashswimschool Connect with SafeSplash:Hit play and get inspired to make water safety a part of your family's life—because it's never too early or too late to feel confident in the water. Learn more about your ad choices. Visit megaphone.fm/adchoices
Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future. Show Notes: Breakfast Club: https://breakfastclubatx.com/ Grant Rogers: https://www.instagram.com/grantrogers/ Jordie Ammons: https://www.instagram.com/jordieammons/ Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx Tour Das Hügal: https://dashugel.bike/ Case Of The Mondays: https://www.caseofthemondays.cc/ BPC - Brand, Product, Content: Maurten: https://www.maurten.com/ Vada: https://vadajewelry.com/ Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/ Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Nights in Stereo isn't just a band—it's a story nearly two decades in the making. The LA-based trio, made up of 9-1-1: Lone Star's Ronen Rubinstein, Jonny Shoer, and Rodrigo Rodarte, recently released their debut EP Second Nature—a collection that fuses retro-grunge, shoegaze, and indie pop into something cinematic, emotional, and timeless. In this episode, the band opens up about the friendships and chance encounters that shaped their path, how the pandemic sparked a new creative era, and the process of reimagining old demos into something fresh and powerful. We also dive into Ronen's balance between acting and music, the unique universe the band has built for their fans, and what lies ahead now that Second Nature is out in the world. Whether you're a longtime fan or just discovering their lo-fi late-night sound, this conversation pulls you straight into the heart of Nights in Stereo's journey.
Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there. Show Notes: Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180 For The Long Run Podcast: https://forthelong.run/ Long Run Labs: https://longrunlabs.substack.com/ Sponsorable: https://sponsorable.com/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Superfiliate: https://www.superfiliate.com/ Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod Ketone IQ (Jonathan's link): http://ketone.com/FTLR Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM Eternal: https://eternal.co/ Wild Poppy Consulting: https://www.wildpoppycreativeco.com/ BPC - Brand, Product, Content: PACT: https://pactoutdoors.com/ Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005 Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
This week on the Women's MTB Network Podcast, I'm joined by Aaron Lutze — content creator, strategist, and co-founder of Outdoor Brand Camp. From athlete marketing at Red Bull, to launching Super Rider TV on YouTube, co-hosting the Second Nature podcast, and helping creators and athletes grow their voice and vision through Outdoor Brand Camp, Aaron has built his career around authentic storytelling and representation.
Join My 8-Week Challenge Here https://theclubhouse1.lpages.co/8-wk-fall-challenge/ In this episode, I share 10 powerful mindset shifts that can change how you approach fat loss for lasting results. I emphasize shifting from sacrifice to investment, focusing on progress over perfection, and valuing self-respect and flexibility. These mindset changes unlock sustainable success on your fitness journey. Want to join us on the podcast? Fill out this form to be part of a future episode and ask your question live! https://form.jotform.com/250853154368158 Lose Fat With My Clubhouse App HERE https://theclubhouse1.lpages.co/erfclubhouse-app-info/ Lose Fat With Personalized 1:1 Coaching HERE https://theclubhouse1.lpages.co/1to1-coaching Free Calorie Calculator https://ericrobertsfitness.com/free-calorie-calculator/ 20% Off Legion Athletic Supplements Code “ERIC” HERE https://legionathletics.rfrl.co/qj2dy Youtube Channel https://www.youtube.com/@ericrobertsfitness
This episode I talk with Male Porn Star NueveXXX. We discuss him breaking into the business and his first attempt with GoGo FukMe that went horribly wrong. He discuss his bounce back and working with some of the top ladies. We discuss the good and bad of being a male porn star and what we deal with on set and off. He talks about beef in the business, and more. Want More Content? 2 ways to get it1. Subscribe my Savage Smoke Sessions on Spotify ( $4.99 a month)https://podcasters.spotify.com/pod/show/smokethisova/subscribe2. Become A Premium SmokerSubscribe to the Premium Smoke Room On Loyalfanshttps://www.loyalfans.com/PremiumSmokeRoomWant More Content. Become a Premium Smokerfor 5 Premium Podcasts , Special Events and More $25.99 a monthSponsored ByHottest Adult Mag Onlinehttps://eroticismmagazine.com/Hottest Adult Film Companyblusherotica.com/videosSmokeKind The King Of THCAhttps://smokekind.com/?ref=bobbie_lucasPassDat Apparel https://www.teepublic.com/user/the-inhaling-potnasPorn/ Music/ Social Mediahttps://allmylinks.com/pornrapstarGet The Merch:https://www.bonfire.com/store/s-t-o-merch-store/Guest: NueveXXXhttps://x.com/nuevexxxlink.me/nuevexxx
Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path. Show Notes: Amie Engerbretson: https://www.instagram.com/amieski/ Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier) NST Ski: https://www.naturalselectiontour.com/nst-ski/ Norrøna: https://www.norrona.com/ Warren Miller: https://warrenmiller.com/ Teton Gravity Research (TGR): https://www.tetongravity.com/ The Art Of Confidence: https://www.youtube.com/watch?v=_6jsyRcWN_4 Michelle Parker - Originate Series: https://www.youtube.com/watch?v=gIdpL5sMRjM The Hypocrite: https://www.youtube.com/watch?v=HGR34-SOIgg Sweetgrass - Boots Over Brim: https://www.youtube.com/watch?v=atHhv9ydTH4 Blue Hour Film: https://www.youtube.com/watch?v=dm4CucsQTv8 Molly Armanino: https://www.instagram.com/mollyarmanino/ BPC - Brand, Product, Content: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on Second Nature: https://www.youtube.com/watch?v=c4SeYnjLmfY Payson McElveen - Crossings NZ: https://www.osprey.com/stories/bike/crossings-new-zealand Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533 BPC: Brand, Product, Content Wild Rye: https://wild-rye.com/ Wild Rye on WeFunder: https://wefunder.com/wildrye Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859 Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663 Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198 High Fives Foundation: https://highfivesfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
"Customers don't want three different dashboards — they want one pane of glass." — Adam Derkey, Product Architect, Unimax At Cisco Live 2025 in San Diego, Technology Reseller News publisher Doug Green sat down with Adam Derkey of Unimax to explore Sentinel, the company's cloud-native, multi-vendor CDR (Call Detail Record) and analytics tool. Sentinel, now live for nearly a year, provides a single interface for monitoring call data across Cisco, Microsoft Teams, Avaya, and other platforms — eliminating the need for disparate reporting tools. Designed from the ground up as a cloud-first solution in Microsoft Azure, Sentinel simplifies the overwhelming volume of CDR data generated by modern UC systems, offering standardized dashboards, visualizations, and actionable insights. “You don't have to understand how a Teams call record works versus a Cisco record. We normalize all of it so you can focus on what matters,” said Derkey, who led the product's design. Unlike Unimax's flagship Second Nature, which streamlines MACD (Moves, Adds, Changes, and Deletes) management, Sentinel provides deep analytics on system performance and usage. Together, the two solutions create a powerful lifecycle platform: one for UC system control, the other for operational intelligence. Key Features of Sentinel: Multi-vendor CDR normalization (Cisco, Avaya, Teams, etc.) Unified dashboards and visual analytics Rapid cloud deployment (in as little as a week) Open availability to both existing and new Unimax customers Unimax is already seeing strong demand — from both long-time customers and net-new prospects — especially among enterprises seeking simplified UC reporting and resellers who want to offer bundled visibility solutions. Sentinel is also helping channel partners open new conversations with Cisco users and decision-makers. “It's a door-opener,” said Derkey, “especially for those who want to consolidate UC analytics without adding another vendor.” To learn more, visit unimax.com.
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Video, eng_t_rav_2025-06-10_lesson_bs-shamati-007-ergel-naasa_n1_p1. Lesson_part :: Daily_lesson 1
Today's episode is a crosscast with our other show, Second Nature. If you enjoy this type of content, search and subscribe to the show on your favorite podcast player or on YouTube. Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Shopify Loan Program: https://www.shopify.com/capital Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/ Brand, Product, Content: Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk HY.Q: https://www.drinkhyq.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY Rizz Ahmed: https://www.instagram.com/rizahmed/ FKA Twigs: https://www.instagram.com/fkatwigs/ The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147 Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone Paynter Brand: https://paynter.co.uk/ BPC - Brand, Product, Content: A Time Of Gifts (Book): https://amzn.to/44NQE2q Creative Selection (Book): https://amzn.to/4dqm15n Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
May 14, 2025 Join host Pete Neubig as he talks with Thad Tarkington, CEO and Co-Founder of Second Nature, about the challenges and insights of building and leading a global team. Thad shares his journey from lifeguard to tech entrepreneur, the critical role of alignment and communication in scaling a business, and his company's strategies to reinforce core values across a 300+ person organization. Whether you're an early-stage founder or a seasoned executive, this episode is packed with practical advice on culture, leadership, and growth.
This episode is a little different than what you're used to, as it's a special swap with Commons and their Second Nature podcast. It's an amazing listen and I'm stoked to share it with y'all! “I think this is inspiring people to move away from being passive consumers to instead becoming stewards of their belongings and have that sense of responsibility and it goes beyond this individual action…For us, democratizing repair isn't just a luxury or a trend, it's something essential to creating this future where sustainability and equity guide the way forward.” -Sumaq Alvarado del Aguida, Suay Sew Shop This month's theme is – HOW TOXINS FROM OUR CLOTHES MOVE AROUND THE WORLD. This episode by Second Nature gets into the layers around donated clothing, how BIG of an issue it is, and how global it truly is. From talking about the recent devastating fire in Kantamanto Market in Accra, Ghana, to the onslaught of clothing donations that overwhelmed facilities in Los Angeles after the wildfires in January this year, this episode explores some interested parallels and disturbing realities around the low quality of so much of the clothing that ends up in the donation cycle, as well as the harmful impacts that toxins within those clothes can have on the communities where they land. You'll hear from Sumaq of Suay Sew Shop in LA on the excess of crappy clothing that was donated to them amidst the wildfires, and how they are working to get creative with those textiles. One thing I want to highlight is how Sumaq shares that we need to become “stewards of our belongings”. Passing it over to Katelan, the host of Second Nature, who will share more with you in this special episode! Second Nature Episode Follow Second Nature on Instagram
Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. Thanks again for being here for the past 100 episodes - onwards and upwards to the next 100! Show Notes: Uplift: https://www.shiftactivemedia.com/uplift/ KORE Outdoors Podcast: https://koreoutdoors.org/ BPC - Brand, Product, Content: Sharon Lokedi: https://www.instagram.com/shazrine/ Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville. Show Notes: Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/ Switchback: https://www.switchbackevent.com/ The Running Event: https://www.therunningevent.com/ OIA: https://outdoorindustry.org/ Diversified: https://www.divcom.com/ BPC - Brand, Product, Content: Untamed (book): https://amzn.to/3EloAZi The Speed Project: https://www.instagram.com/thespeedproject/ Tommie Runz: https://www.tommierunz.com/ Inside Tracker: https://www.insidetracker.com/ The Art of Gathering (book): https://amzn.to/42ntjBK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
This episode originally aired on June 12, 2024. Becoming more conscious consumers is a pivotal step in building a more sustainable economy, but how do we deconsume in a consumerist world? When we buy less, we save money, cut down on clutter, and lower our emissions. This collective shift has another big impact — helping us to steer the economy away from disposable products, unsustainable resource use, and dangerous supply chains.On this episode of Second Nature, we hear listeners' take on overconsumption and their tips for deconsumption. We also chat with climate activist and educator Lauren Bash about Buy Nothing groups, Repair Cafes, and her own deconsumption journey. Plus, we find out who's doing all this overconsuming and the impact it's having on the rest of the world.
Two of the biggest events in the bike industry are the Life Time Grand Prix and Sea Otter Classic, and today's guest is Sarah Stutman, who has played a big role in both of them. We dive into mass participation events, where growth is happening in the endurance event space, and what the future looks like for mountain biking, gravel racing and trail running. Show Notes: Sarah Stutman: https://www.linkedin.com/in/sarahstutman/ Life Time Grand Prix: https://www.lifetimegrandprix.com/ Sea Otter Classic: https://www.seaotterclassic.com/ Payson on Second Nature: https://www.youtube.com/watch?v=zUmQ6qA6Fo8 Bahram Akradi: https://www.linkedin.com/in/bahramakradi/ Alabama Event: https://news.lifetime.life/2025-03-28-Life-Time-Announces-New-Mountain-Bike-and-Run-Event-Coldwater-Trail-in-Northeast-Alabama-on-Oct-24-25 Innovate Alabama: https://innovatealabama.org/ Gravity Logic: https://www.whistlergravitylogic.com/ Industry Connect: https://www.seaotterclassic.com/industry-connect/ Full Swing (Trailer): https://www.youtube.com/watch?v=eC0npETF4PY BPC - Brand, Product, Content: Melanzana: https://melanzana.com/ Final Boss Sour: https://finalbosssour.com/ The Lebronversation: https://www.youtube.com/watch?v=vH0OetsEZ7A Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Second Nature turns 1 year old on March 22, 2025 and a lot has happened in the outdoor industry during that time. Two specific topics came up this past week, and we wanted to take some time to discuss the impact on the industry: OnlyFans supporting athletes and Outside's latest news cycle. An interesting time for the outdoor industry, to say the least. Show Notes: Big Alta: https://www.daybreakracing.com/big-alta-50k Sabrina Stanley: https://www.instagram.com/sabrinaleannstanley/ Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/ Ikigai (Book): https://amzn.to/4hgIgeq Brand, Product, Content: Eric's Film (Trailer): https://www.youtube.com/watch?v=avuV-EKwQz8 Anton x La Sportiva: https://www.instagram.com/p/DHEAYSPOu_j/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Send us a textClimate change is a real-world problem. Its intricate web connects governance, social justice, and ecological sustainability. Real solutions require moral leadership that reaches far beyond political party and country lines.In the latest episode of our series on Moral Leadership, Bishop Wright has a conversation with Dr. David Orr, an esteemed environmental scholar, on his journey from international relations to pioneering environmental activism. They discuss the systemic issues surrounding climate change and the ethical responsibilities we all share in safeguarding our planet. Listen in for the full conversation.Dr. David W. Orr is the Paul Sears Distinguished Professor of Environmental Studies and Politics Emeritus at Oberlin College. and presently Professor of Practice at Arizona State University. He is the author of eight books, including Dangerous Years: Climate Change, the Long Emergency, and the Way Forward (Yale University Press, 2017), Down to the Wire: Confronting Climate Collapse (Oxford, 2009), Design with Nature (Oxford, 2002), Earth in Mind (Island, 2004) and co-editor of four others including Democracy Unchained (The New Press, 2020). He was a regular columnist for Conservation biology for twenty years. He has also written over 250 articles, reviews, book chapters, and professional publications. He has served as a board member or adviser to eight foundations and on the Boards of many organizations including the Rocky Mountain Institute, the Aldo Leopold Foundation, and the Bioneers. Currently, he is a Trustee of the Alliance for Sustainable Colorado and Children and Nature Network. He has been awarded nine honorary degrees and a dozen other awards including a Lyndhurst Prize, a National Achievement Award from the National Wildlife Federation, a “Visionary Leadership Award” from Second Nature, a National Leadership award from the U.S. Green Building Council, a Lifetime Achievement Award from the North American Association for Environmental Education, the 2018 Leadership Award from the American Renewable Energy Institute, and a Lifetime Achievement Award from Green Energy Ohio.Support the show Follow us on IG and FB at Bishop Rob Wright.
Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry. Now, Aaron and I co-host another podcast called Second Nature where we talk about the Outdoor Industry, endeavoring to help people build brands, businesses, and careers in the space. In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more! LISTEN TO SECOND NATURE SIGNUP FOR SECOND NATURE NEWSLETTER FOLLOW SECOND NATURE ON LINKEDIN SIGNUP FOR THE FREETRAIL NEWSLETTER Sponsors: Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Get 30% off your first subscription of Ketone IQ at HVMN.com/FREETRAIL30 Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts Dylan Links: Instagram | Twitter | LinkedIn | Strava