Podcasts about single grain

#283 Struggling to keep up with the fast-changing world of digital marketing? In this episode, host Brien Gearin sits down with marketing expert Eric Siu, founder of Single Grain and co-host of Marketing School with Neil Patel, to discuss the shift from traditional SEO to Search Everywhere Optimization and the massive impact AI is having on business. Eric shares his journey of transforming a failing agency into a thriving business, explains why the future belongs to small teams running big businesses with AI, and reveals how companies can stay ahead by embracing AI-driven strategies for content creation, advertising, and automation. Whether you're a business owner or marketer looking to adapt to the AI revolution, this episode is packed with insights to help you future-proof your strategy and scale smarter! What we discuss with Eric: + Search Everywhere Optimization – SEO is no longer just Google + AI's Impact on Marketing – Automating content, ads, and strategy + Small Teams, Big Businesses – How AI is replacing large workforces + Future of Agencies – Why the traditional model is dying + AI-Powered LinkedIn Ads – Scaling personalized campaigns fast + Website Traffic Decline – The shift to zero-click search results + AI Avatars & Content – Creating videos, ads, and engagement at scale + The Role of Curiosity – Why lifelong learning is key to success + The Future of Work – AI-driven businesses and universal income + Entrepreneurial Focus – Staying involved and committed for long-term success Thank you, Eric! Check out Single Grain at SingleGrain.com. Listen to the Marketing School podcast. Follow Eric on Instagram, LinkedIn, and Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Boys want to wish you and yours a Happy St Patrick's Day!  And today we celebrate with a marathon of Irish Whisky, starting with a Beginner Buy line-up of Jameson, Bushmills, and Tullamore Dew.  They Boys blind these 3 spirits with interesting results.  Then, on to the good stuff, with Sexton Single Malt, Teeling Single Grain, and Powers John's Lane Irish Whisky to round out a full episode of Irish Whisky suitable for any St Paddy's Day get-together! Everybody's Irish on St Patrick's Day!  So, grab your friends, buy these bottles, give a grand Irish toast, listen and sip along, and Make It A Happy Friday™!

The future of traffic is changing!  Search engine usage dropped from 98% in 2020 to 61% today, yet, Google traffic is still growing...  In this video, I break down what's working now—from Reddit's 700M visitor surge to AI's real impact on SEO and the automation workflows we're scaling at Single Grain. Plus, I reveal four key pillars for 2025 and beyond. Watch the full interview here: https://youtu.be/2zetGpqz2yE TIME-STAMPED SHOW NOTES: (00:00) The Evolution of SEO in the Age of AI (02:50) The Shift from Traditional SEO to Community Engagement (06:09) AI's Role in Content Creation and SEO (08:57) The Future of Marketing and Community Building (11:44) Adapting to the Changing Search Landscape Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

It's Mouth Experience Monday!!  On this episode, Dude blinds JD, Tyler, and Brett with some Kanosuke Pot Still Single Grain Whisky. Find out how it gets rated on this episode of…  The Bourbon Hunters. Do you like buying bourbon gear?  Check out our website at https://www.bourbonhunters.com where you can do both with our latest bourbon shirts and our Bourbon Hunter Kenzie Drams. --Tags-- #punkrockandcocktails #thebourbonenthusiast #bourbonhunters #bourbonlover #breakingbourbon #bourbondrinkers #bourbonporn #kentuckystraightbourbon #kentuckybourbon #thebourbonalliance #bourbon #bourbonlife #bourbonlifestyle #bourbonenthusiast #bourbonwhiskey  #bourboncountry #deckpour #bourbongram #instabourbon #yourbourbonyourway #yourbourbonroad #blantons #pappyvanwinkle #vodkasucks #bourbonpodcast #columbuspodcast #bourbonneat #smokewagonbourbon #woodinvillewhiskey   -- Tags -- the bourbon enthusiast  bourbon hunters  bourbon lover  breaking bourbon  bourbon drinkers  bourbon porn  kentucky straight bourbon  kentucky bourbon  the bourbon alliance  bourbon  bourbon life  bourbon lifestyle  bourbon enthusiast

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082How do you build a brand that actually lasts?Eric Siu did it—and he's revealing exactly how on today's episode of Kickoff Sessions.Eric, the mastermind behind Single Grain and the host of “Leveling Up,” dives into the high-impact strategies that have taken his digital brand to new heights. With nearly two decades of experience in digital marketing, Eric lays out the framework for building a powerful brand and scaling it strategically—all while staying true to his vision.In this episode, Eric breaks down the essentials of mastering digital marketing, creating content that resonates, and building authority that lasts. Eric shares actionable steps for anyone looking to elevate their brand, grow their reach, and make a real impact in their industry.You'll also learn how to avoid the shiny object syndrome that trips up so many entrepreneurs, why consistency is the secret weapon for growth, and the art of balancing short-term wins with long-term vision.Don't forget to like and subscribe for more episodes like this!Connect with EricLinkedIn: https://www.linkedin.com/in/ericosiu/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(02:35) Balancing Growth with Quality(04:43) Evolution of Content Creation(07:21) The Shiny Object Syndrome(10:43) How to Leverage Partnerships and Acquisitions(12:38) How to Craft Winning Content Ideas(16:27) The Role of Storytelling in Content(22:10) The Rule of Three Years in Business(27:44) Lessons for Young Entrepreneurs(32:06) The Importance of Continuous Learning (38:43) Building The Right Company Culture(42:31) Eric's Siu's Hiring Strategies(46:40) Tips for Selling an Agency(47:31) Building Sellable Businesses(50:42) Navigating Scaling Challenges(53:49) Building Client Relationships(56:29) Focus vs. Diversification in Business Models(58:04) Lessons from the Facebook and Yahoo Deal(01:01:19) The Power of Being Part of a Great Team(01:06:38) How to Build an Authentic Brand(01:12:10) Authenticity in Business(01:14:14) Structuring Mastermind Events(01:20:59) The Value of Work Life Balance(01:25:26) Lead Generation Strategies (01:28:39) Balancing Business and RelationshipsSupport the show

My newsletter: https://simonowens.substack.com/   Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two podcasts – Marketing School and Leveling Up – have generated tens of millions of downloads.    But Eric doesn't bother with traditional media monetization models like advertising or subscriptions. Instead, he leverages his influence to drive clients to Single Grain, a marketing agency he owns. As that business grew, he was able to acquire more agencies and add to Single Grain's capabilities, and it now works with some of the world's largest brands.   In a recent interview, Eric explained how he met his co-host, where he found his audience, and why he chose to monetize his content with a services business.  

Eric Siu reveals the dramatic turnaround story of Single Grain, the marketing agency he saved from the brink of bankruptcy in 2015. From early mistakes like poor hires and lack of focus to leveraging SEO and building a powerhouse team, Eric uncovers the secrets to his success. He shares hard-earned lessons on leadership, hiring, and maintaining top talent—insights every business owner needs to hear about thriving in the face of challenges. Watch the full interview here: https://youtu.be/iA0vF282Drk  TIME-STAMPED SHOW NOTES: (00:00) The Fall of Single Grain (07:27) Turning the Ship Around (12:41) Lessons from Hiring: The CEO Dilemma (18:46) Navigating Acquisitions: The Importance of Due Diligence (26:05) The Current State and Future of Single Grain Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1M monthly downloads combined. Over the years, he has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Top 3 Value Bombs 1. To create something truly lasting, often requires more time than people expect, more like two or three decades. However many people lack the endurance for such a long-term commitment. 2. Many believe SEO is losing its relevance, but that is not entirely true. As long as people search for things online, SEO remains important. 3. Those who embrace AI and prioritize continuous learning will thrive, while others may rely on universal basic income. This shift is exciting as it is an opportunity for the best to rise to the top. Check out Eric's channel on YouTube - Leveling Up with Eric Siu on YouTube Sponsors HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1M monthly downloads combined. Over the years, he has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Top 3 Value Bombs 1. To create something truly lasting, often requires more time than people expect, more like two or three decades. However many people lack the endurance for such a long-term commitment. 2. Many believe SEO is losing its relevance, but that is not entirely true. As long as people search for things online, SEO remains important. 3. Those who embrace AI and prioritize continuous learning will thrive, while others may rely on universal basic income. This shift is exciting as it is an opportunity for the best to rise to the top. Check out Eric's channel on YouTube - Leveling Up with Eric Siu on YouTube Sponsors HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our hands, where should we invest our attention? My incredible guest, Eric Siu of Single Grain, is the perfect person to deliver insights on where things are going. He is a prolific entrepreneur, marketer, and podcaster with extensive content and business knowledge. Just listen in on our chat to hear what I'm talking about! Today's wide-ranging discussion covers everything from using a Community tab trick to boost your YouTube views to personal branding in a world of AI agents. We get into why some interview podcasts are dipping in popularity and share a look at what's next in the space. Don't miss this fascinating conversation to find out where you should focus your energy! Show notes and more at SmartPassiveIncome.com/session807.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 102 of the AAF podcast: How Recognizing Patterns Helped Eric Siu Level Up His Business. Don't miss this inspiring conversation about entrepreneurship and storytelling.Eric Siu is the founder of the digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, with over 100M downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Eric also hosts a marketing mastermind where 100 of the best in media, marketing, and business get together in Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'. He also speaks around the world on marketing, SaaS, and SEO. Eric also invests in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.Full Episode: https://youtu.be/dCFCnM1nQW8Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: Eric SiuYoutube @LevelingUpOfficialInstagram https://www.instagram.com/ericosiu/?hl=enLinkedIn https://www.linkedin.com/in/ericosiuX https://x.com/ericosiuWebsite https://www.levelingup.com/***

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we're breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month. Links from the episode:Leveling UpMarketing SchoolFarsiight (sponsored)This episode was brought to you by…Farsiight About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He's also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we're breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search.Links from the episode:Leveling UpMarketing SchoolShopify Plus (sponsored)Deliver In PersonQuestions answered:How do you get the maximum value out of the content you create?What is programmatic SEO? Where do you go to learn about marketing these days? This episode was brought to you by…Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He's also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Isn't it refreshing when someone further down the path is willing to share the successes AND failures they've seen along the way?That's exactly the type of conversation you'll get from today's episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast.Eric's journey has taken him from having “no idea how to run a business” at 27 to now having scaled his agency into 8-figures, all while building a media brand, authoring a book and becoming a recognizable name in SEO and modern marketing more broadly.Despite his successes, Eric does hold back from sharing his missteps along the way and (most importantly) the lessons you can take from them.For instance, you'll hear:What roles should be contractors vs FTEs in your agencyThe CEO's actual role in hiring during times of growthCounterintuitive ways to identify and recruit new talentIn addition to sharing his hard learned hiring secrets, Eric shares:The 2 best operating systems you can steal from to make your agency run more efficientlyWhen and where pay-for-performance pricing makes sense for most agenciesResources Mentioned in This Episode:An Agency's Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Eric on LinkedInThe Agency Owner's Association with Eric Siu & Neil Patel  Working Backwards by Colin Bryar & Bill Carr Free Tool to Run Your L10 Meetings in EOS: Instant Agency Tools.comThe State of Agency Operations ReportNever Split the Difference by Chris VossWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Crowded Barrel released two different whisky's, both called McGimmick 15 year Single Grain. Today Dylan reviews one of them that was finished in Chardonnay barrels. Link to the video version of this review below. https://youtu.be/333yhh-hr7U --- Send in a voice message: https://podcasters.spotify.com/pod/show/eogmp/message

March 17, 2024 - A Single Grain - Rev. Austin Carty by Boulevard Baptist Church

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up.  These podcasts receive over 1 million downloads per month.  Follow Eric on Twitter: @ericosiuWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on TwitterEpisode Topics & Timestamps00:00 Early podcasting success fueled by validation and education.05:59 Content strategy should align with expertise and budget.08:48 Daily marketing podcast successful with 2700 episodes.11:28 Ads to the newsletter to value, not ads.14:23 Starting an agency is challenging but rewarding.16:31 Start side hustle, secure financial cushion first.21:06 Strategic hiring in the US, referral recruiting.24:46 Productized agencies offer clear and predictable services.26:28 Maintaining quality and demand for creators is important.31:29 Webinar on real-life AI use cases.35:53 Monthly marketing content with unlimited options available.36:45 Finding sponsors for your newsletter through titles.42:18 Financial subscriptions, conferences, and high returns.44:48 Powerful email sales strategy: ask for a reply.46:25 Creating communities for learning and networking.50:00 Stay focused, avoid distractions and reach success.Links MentionedLeveling Up NewsletterSingle Grain  

I'm joined by Eric Siu, Founder of the digital marketing agency Single Grain. We discuss million-dollar trends and opportunities entrepreneurs should have on their radar right now, including pay-per-performance agencies, AI customer service, AI transformation agencies, and so much more.

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Biggest SEO losers of 2023, You're wasting your time on SEO, and Why we're doing an agency owner's association (00:42) Traffic is decreasing, but people are still searching for stuff. (02:23) SEO is not dead, but the old school approach is ineffective. (03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links. (05:24) Building a brand is crucial for SEO success. (07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings. (08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners. (09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy. (09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth. (10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn. (12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients. (13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers. (14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.   (17:17) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Join me for My Chat with Ronan Collins from Redacted Independent Bottlers. I met up with Ronan before Xmas in The Palace bar on Fleet St in Dublin. We had a great chat about Ronan and Michael Cowman's new Indy Bottler company, Redacted.  Redacted have 2 releases to date - Killowen Single Cask and their new 200ml 'Naggin' series, the first being a 20yr old Single Grain from Cooley finished in a Barolo wine cask from Italy. They are both great releases IMHO. I hope you enjoy the chat from the cosy atmosphere of The Palace bar. This episode of the podcast is sponsored by: Irish Whiskey Auctions  www.boanndistillery.ie Don't forget to sign up to my Patreon channel for early access episodes and more, for a few euros a month and help me deliver the best podcasts to you. https://www.patreon.com/whiskeychatspodcast I hope you enjoy our chat. Laurie

In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way (01:04) Speaking at events helps with personal branding and building a deeper connection with the audience. (01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies. (02:54) Speaking at events can generate press opportunities and media features. (03:42) Speaking at conferences adds perspective and humility, and increases social proof. (04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience. (05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections. (07:13) Introducing oneself and offering and requesting assistance during the dinner. (08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars. (08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand. (09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience. (10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building. (11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars. (12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business. (13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings. (15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions. (16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses. (17:40) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

When Wistia decided to sponsor a booth at INBOUND 2023 - HubSpot's annual conference for marketers - we knew we were going to turn up the volume, but we didn't know how many decibels of awesome we could fit in one convention center. Turns out, it was a lot!On this special episode of Talking Too Loud, hear how Chris and Sylvie navigated their way through a ton of incredible speakers, deep dive sessions, swag giveaways, and food truck lines. And of course, hear about their biggest INBOUND highlight — recording mini Talking Too Loud episodes with twenty-plus guests who offered some of their loudest takes on SaaS, B2B, content marketing and more.ALSO on this episode... TTL guest, Daniel Murray, founder of The Marketing Millennials podcast, is talking too loud about the U.S. Open and F1; Eric Siu, founder of the digital marketing agency Single Grain is talking too loud about sleep tape, and Lori Richardson, founder of Womens Sales Pros is talking too loud about Boston!Chris Savage is talking too loud about Roam, a virtual office platform.Sylvie is talking too loud about the naming of Beastie Boys Square.And we're all talking too loud about INBOUND 2023 (duh!).Links to learn more about:Dan's LinkedInEric's LinkedInLori's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

The trends and favored platforms in marketing have changed over the years but the principles remained the same. So what's working now in Marketing, and how do we take advantage of the opportunities of these new platforms? In this episode of What's Working Now? Katie talks to Sujan Patel of Ramp Vetures and the founder of Mailshake. Sujan tackles key elements in marketing and leveraging the power of word-of-mouth by way of current social media platforms to make a marketing funnel.    Key Takeaways from this episode:Taking out the unnecessary steps and distractionsMaximizing word of mouth from aha momentsOn emotional triggers, monitoring the flow, and user feedbackTrends and opportunity costsLearning to say 'NO' more than saying 'YES'About Sujan Patel: A veteran SaaS marketing leader with 15+ years' experience, Sujan Patel has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue. In addition to consulting work through his SaaS marketing agency, Web Profits Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox. Sujan got his start online in the early 2000s as an eCommerce founder. Despite his first site's eventual failure, Sujan was able to translate the lessons he'd learned about SEO and generating traffic to his second venture – the digital marketing agency Single Grain, which he exited in 2013 after growing the company's annual revenues to $3M+. He founded Mailshake – initially ContentMarketer.io – in 2015, and has since grown the company to 20+ employees and a sustained 2X year-over-year growth rate. Discovering his innate strengths of growing businesses by improving product, accelerating growth through marketing and sales, and creating brands that generate word-of-mouth interest drove Sujan to begin acquiring and developing B2B SaaS companies, such as Voila Norbert and Right Inbox. Having learned what it takes to succeed in SaaS business the hard way, Sujan has made it his mission to share everything he's learned throughout his career. His book, 100 Days of Growth, has sold 50,000+ copies over the last five years, while his blog and more than 100 conference presentations have given him a platform for sharing everything he knows. Outside of the office, Sujan is a dedicated husband, father of three, and adrenaline junkie who can be found racing cars and motorcycles at tracks around his current hometown of Austin, TX.Connect with Sujan Patel:LinkedIn: https://www.linkedin.com/in/sujanpatelWebsite: https://sujanpatel.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://w

Eric Siu is the visionary founder of Single Grain, a prominent digital marketing agency. With a magnetic presence in the world of podcasts, his shows, Marketing School & Leveling Up, have garnered an impressive 2.1 million monthly downloads collectively. Eric's expertise has driven remarkable growth for industry giants like Amazon, Uber, Airbnb, and Salesforce, elevating their customer acquisition strategies. A true industry influencer, Eric hosts exclusive marketing masterminds twice a year, drawing together the crème de la crème of media, marketing, and business in Miami and Beverly Hills. As a multi-talented entrepreneur, he is the acclaimed author of 'Leveling Up: How to Master the Game of Life.' An esteemed speaker on marketing, SaaS, and NFTs, Eric's insights have reached audiences worldwide. Moreover, he actively invests in innovative ventures, backing companies like Eight Sleep, Levels, Fountain Health, Synthesis, and more. Embracing the power of collaboration, Eric is a valued member of prestigious communities like YPO and TED, where his influence continues to shape the future of marketing and business.In this episode, Eric discusses various topics related to AI and marketing. He starts by talking about the benefits of using Riverside FM for podcasting and how AI transcription technology has improved their content creation process. Eric shares how his company, Single Grain, uses AI in its marketing efforts, including AI transcription for blog posts and programmatic SEO.He also discusses the importance of using an AI duplicate content detector, such as Hugging Face, to ensure the originality of content on their website. Eric emphasizes the need for a company-wide focus on AI and the role of a chief AI officer in spearheading AI initiatives.The conversation then shifts to the power of AI in lead scoring and ideation. Eric explains how his team uses AI to score leads and generate unique ideas for sales calls, enhancing the sales process and improving customer satisfaction.He touches on the topic of podcasting and the importance of creating valuable content. Eric shares his approach to podcasting, including the use of short-form solo episodes and the goal of empowering entrepreneurs through his podcasts.The discussion concludes with a conversation about Elon Musk's rebranding of Twitter to "X" and the potential challenges and opportunities it presents. Eric shares his thoughts on the rebranding and the potential impact on the platform.Takeaways:AI for 1. programmatic SEO AI-enhanced content AI lead scoring and ideationPodcasts are the best marketing in 2023Sell to Fortune 500 companiesConnectEric SiuWebsite:https://www.singlegrain.com/YouTube: https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRewhttps://www.youtube.com/@MarketingSchoolPod"Instagram: https://www.instagram.com/ericosiu/Twitter: https://twitter.com/ericosiuMark SavantLinkedIn: https://www.linkedin.com/in/mark-savant-ba777145Start your Podcast: https://marksavantmedia.comSupport the show

In this episode, Eric talks about how the most successful and influential people in the world went through hell too.  TIME-STAMPED SHOW NOTES: [00:00] - The story of Walt Disney, from rejection to a multi-billion dollar company [01:36] - How Mc Donalds became the most successful fast food restaurant chain [02:18] - Why you should apply to my private founder's mastermind? [02:47] - How I built my digital marketing agency Single Grain from zero to hero [03:44] - How Michael Jordan became the GOAT of the NBA [04:46] - The story of Oprah Winfrey, who ranked #1 as the most influential woman in the world What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, Eric Siu shares how one page can make $1M+ per year with SEO. TIME-STAMPED SHOW NOTES: [00:00] - Why SEO is not dying despite AI domination [01:15] - Why you should hang out with high-performers (the benefit of masterminds) [02:00] - How to rank on Google with strong domain authority [02:54] - Why keyword volume is not everything [03:29] - Check out my ad agency Single Grain to know more about SEO [04:00] - Why you should always update your content What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Eric Siu, CEO of Single Grain. They delve into why you sometimes need to live through experiences to fully grasp lessons and concepts and what it was like when working with Amazon years ago.

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Eric Siu, CEO of Single Grain. They talk about why business leaders should read books, the importance of having a great team around you, and why he didn't let tough goals scare him out of a job.

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Eric Siu, CEO of Single Grain. They discuss why laziness can sometimes be a good thing, how we can learn from the people around us, and why we should go to the office more, but there are also times when it's necessary that you don't.

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Eric Siu, CEO of Single Grain. They delve into his origins in building an MP3 website, how gaming inspired his entrepreneurial journey, how he learned to lead a company in advertising without any prior knowledge, and the sudden insurgence of entrepreneurs.

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it's important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why We Use the Color Orange On Our Website. [00:57] How we used various tests to measure the efficacy of the color orange. [02:42] The research Eric did for the rebranding of Single Grain. [03:17] Why do your call-to-action buttons need to stand out? [05:44] That's it for today! Don't forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it's important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why We Use the Color Orange On Our Website. [00:57] How we used various tests to measure the efficacy of the color orange. [02:42] The research Eric did for the rebranding of Single Grain. [03:17] Why do your call-to-action buttons need to stand out? [05:44] That's it for today! Don't forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2343, Eric and Neil discuss the seven business trends they're most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now! TIME-STAMPED SHOW NOTES: [00:22] Today's topic: 7 Business Trends We're Excited About for 2023. [00:30] Number one: the growth of AI. [00:56] Number two: advertisement on streaming platforms. [01:19] Number three: the idea of building a media company. [02:00] Number four: podcast advertising. [02:42] Number five: more M&A opportunities.  [03:10] Number six: working in offices which enhances creativity. [04:19] Number seven: taking control of your own data. [05:01] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today's Episode:   acQuire ChatGPT Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, why you need to experiment, and what the most important thing to focus on is! TIME-STAMPED SHOW NOTES: [00:21] Today's topic: Where to Get Better at Marketing in 2023. [00:29] Why we wanted to talk about this today. [00:39] Some resources you can use to help with marketing.   [00:55] The one thing you need to focus on to be a better marketer in 2023.  [01:36] The importance of experiencing things to get better at marketing.  [03:47] The many different ways to create a website. [04:01] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:12] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today's Episode:   Semrush Ubersuggest Ahrefs AnswerThePublic   Single Grain Neil Patel Search Engine Land Back Linko Hubspot Webflow Squarespace   Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Should You Use A CDP? [00:30] What a CDP is and what it does. [01:53] How a CDP affects your marketing and advertising.  [02:51] What CDPs are looking for and what scale do you need to have?  [03:24] How data compliance can be helpful. [03:37] When using a CDP is a positive. [03:57] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today's Episode:   Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2340, Neil and Eric discuss how they feel about Elon Musk's Twitter takeover. It's no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon's involvement in Twitter may cause more harm than good. TIME-STAMPED SHOW NOTES: [00:21] Today's topic: Our thoughts On Elon Running Twitter So Far. [00:49] Why you shouldn't bet against Elon. [01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.  [02:30] Why it's hurting Elon more than helping and why we think he should take a step back.  [04:50] That's it for today! [05:03] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today's Episode:   Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too, and can help you to communicate with customers and boost conversions. Find out how when you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Creative Ways to Use ChatGPT for Marketing.  [00:27] A quick recap on ChatGPT by Open AI.  [00:53] Some of the implications behind ChatGPT. [01:09] Ways in which ChatGPT is relevant for marketing. [01:26] How ChatGPT can help you to communicate with customers and boost conversions. [01:56] Using ChatGPT to create outlines. [02:18] An example of using ChatGPT to create a script before making a video from scratch. [03:04] Using ChatGPT to create landing pages.  [03:24] A prediction for how ChatGPT will monetize in the future. [04:19] That's it for today! Don't forget to rate, review and subscribe! [04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders. [04:32] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders ChatGPT Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2338, you'll hear Neil and Eric's thoughts on why more CMOs are investing in their personal brands. Listening in, you'll find out how and why they're doing so, and why it's worthwhile for every member of a company to make the same investment. Listen in to hear more today!  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member of a company to invest in a personal brand. [01:53] The end goal: is to become a person of value rather than pursuing fame. [01:57] How the Rule of 7 applies to build a personal brand. [02:37] Being interested in others rather than trying to be an interesting person.  [02:44] Sharing data to back up the claims you make about your brand. [03:11] Why sharing numbers is so powerful? [03:22] That's it for today! Don't forget to rate, review and subscribe! [03:25] A reminder to sign up for Leveling Up Founders online.  [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric's observations and first-hand experience in mind. Don't miss today's episode!  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating your content so that your rankings don't slip. [03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders. [03:40] That's it for today! Don't forget to rate, review and subscribe! [03:47] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You'll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: whether you should raise your prices during a recession. [00:30] The consensus among economists today regarding the possibility of an upcoming recession. [01:06] The decline in digital ad spend and digital overall. [01:28] The last real recession we had in 2008. [01:58] Why you shouldn't increase your prices during this time unless you have to.  [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to. [02:17] An example of how focusing on pay for performance is effective in a recession. [03:36] An invitation to join us in Miami for Leveling Up Founders. [03:52] That's it for today! Don't forget to rate, review and subscribe! [03:59] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2335, Neil and Eric discuss Disney+'s recent decision to follow Netflix's lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: what Disney+'s strategy tells us as marketers. [00:30] Disney+'s recent decision to turn on ads. [00:50] Our relationship with ads as consumers. [01:12] Allowing users the option to pay more not to have ads. [01:16] Why Neil considers this a better way to monetize. [01:36] Using the Marketing School podcast as an example of a successful ad model. [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize. [02:13] Why is consumer indication that they don't like something not enough? [02:45] The trade-off we make to enjoy platforms despite the presence of advertising. [02:56] Why you shouldn't be afraid to show ads or monetize using them. [03:20] That's it for today! Don't forget to rate, review and subscribe! [03:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts. [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023. [01:13] The value of the data shared by companies like Pinterest to you and your industry. [02:12] How Pinterest's predictions have an 80% chance of being correct. [02:29] A demonstration of how you can use Pinterest Predicts. [02:58] Google's Year in Search and the viral effect of sharing people's personal data with them. [03:47] How this information can be helpful to you. [04:06] That's it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pinterest Predicts  Google's Year in Search    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up    

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you're creating content for the long term.   TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don't take action the first time. [02:36] How the same content may hit differently depending on the stage that you're in. [03:41] The importance of getting the fundamentals right. [03:59] That's it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil's team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Biggest Problem With AI Content. [00:33] How Neil's team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That's it for today! [04:24] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro GPT-2 Output Detector Demo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That's it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Hubspot Hubspot Podcast Network The Hustle GPT-2 Output Detector Demo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That's it for today! [04:19] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Nomad Capitalist   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month. [00:26] A reminder of the kind of numbers we are doing on the show currently. [01:03] Leveraging short-form content; why this is an easy way to go further with what you have. [01:41] Initial strategies and how these have evolved. [02:07] Our best means of growth so far: impression trades! [02:48] Staying consistent and utilizing YouTube viewership. [04:20] Why collaborations can answer a few questions for the parties involved. [04:51] Joining a podcast network as a means to increase reach.  [04:59] That's it for today! [05:07] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How We Grew Our Podcast to Over 50 Million Listens. [00:38] The power of consistency; producing content on a regular schedule. [02:13] Using partnerships to grow your audience. [02:46] Reminders about subscribing and past episodes. [03:02] Tools and strategies for trading impressions. [03:49] Using interviews and guests to increase your reach. [04:43] That's it for today! [04:38] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Jordan Harbinger Megaphone Chartable   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Overlearning Is Stunting Your Growth. [00:25] The common issue that marketers and entrepreneurs face when it comes to learning. [01:09] Why being a professional student is not good for business! [02:05] Implementing and learning through doing. [02:38] Goal for the next few days: take some action! [03:32] That is it for today! [03:37] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  Tinder  Bumble  ChatGPT   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel