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I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go. This episode was originally aired on April 16, 2024 To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go. This Q&A episode was originally aired on March 25, 2024. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
Let's talk about money.How'd that make you feel? Nervous? Icky? Excited? Opportunistic? Weird?The very thought of money brings a variety of emotions depending on how you feel about it. And I firmly believe how you feel about money today all goes back to your money story – and every one of us has a money story largely based on how we were raised.When you build a web design business, you probably don't realize that you're subconsciously making business decisions based on your money story. And if that story isn't pretty…well…it makes sense why it's hard to charge your worth, raise your rates, build profit, sell with confidence, etc.So to take a deep dive into the psychology of money and to most importantly, to help you build your business with a mindset of plenty and opportunity, I'm pumped to bring on someone who's changed their money story from scarce to plenty…Austin Church. He's the author of the book Free Money - a Guide to Pricing Your Services so You Can Unlock a Better Lifestyle.His book was referred to me as a MUST READ from a trusted colleague and let me tell ya, after this conversation, I have to agree. Austin's approach to changing your money mindset is a must for creative business owners. Especially if you don't come from money. Which, let's be honest, most of us don't.We dig into:How our upbringing affects our money mindset todaySteps you can take to change your money story TODAYHow the internet opened up the door to different money mindset compared to previous generationsHow to take small steps to build confidence with pricingHow $100,000 is not a gross goal to get to – but a base standard of living in the WestHighly recommend checking Austin's book out and connecting with him below.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/362Get my entire suite of courses in the Courses Tier = $49/moGet courses + all community features in the Community Tier = $99/moGet everything + direct coaching with me in the Coaching Tier = $199/moJoin today (in the tier that works for you) at: webdesignerpro.com*** upgrade & downgrade available ***
Thank you for joining us online! For more information and to connect with us, use the links below:https://tekoachurch.orgInstagram: https://www.instagram.com/tekoachurchTekoa Church meets on Sunday mornings at 10:30am2175 Lincoln AveSan Jose, CA 95125
First Sunday of Advent. Father Dave compares Advent to waiting for the guest of honor at a surprise party. In this busy season, we are to find moments of quiet and focus our attention on the coming of Jesus. Preached at St. Austin Church in Austin, TX on 12-01-24
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go. This episode was originally aired on April 25, 2024 To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go. This Q&A episode was originally aired on March 25, 2024. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
Tired of struggling to make ends meet as a freelancer or solopreneur? Discover the secrets to unlocking financial freedom and transforming your income potential.In this video, we sit down with Austin L. Church, author of "Free Money," to uncover powerful strategies for pricing your services confidently and sustainably. Whether you're a seasoned freelancer or just starting your entrepreneurial journey, you'll gain invaluable insights to break free from the cycle of undercharging and overworking.Here's what you can expect to learn from this insightful episode:Calculate your "survival rate" – the minimum hourly rate you need to avoid financial trouble and keep your business afloat.Determine your "dream rate" – the rate that allows you to thrive, not just survive, and achieve your financial goals.Shift from hourly billing to fixed-price projects to increase your earning potential and eliminate client pushback on rates.Position your pricing for maximum impact by anchoring it to the outcomes and value you deliver for clients.Overcome limiting beliefs around charging premium rates and confidently command the fees you deserve.With Austin's wealth of experience as an agency owner turned business coach, you'll gain a fresh perspective on pricing, mindset, and the path to sustainable success as a freelancer or solopreneur.Don't miss this opportunity to unlock your true earning potential and achieve the financial freedom you've been craving!00:00:00 Dreaming of Free Money00:02:50 Transition from Agency Owner to Business Coach00:06:29 Navigating Career Crossroads00:09:20 The Struggle of Balancing Work and Life as a Freelancer00:11:09 Recognizing and Addressing Burnout00:13:44 Impact of Pricing on Workload and Burnout00:14:20 Strategies for Sustainable Business Growth00:19:33 Setting Your Pricing Structure00:25:10 Impact of Free Money on Pricing Structures00:26:00 Building Confidence in Pricing00:27:12 Empowering Others Through a Process00:27:40 Connecting with the Author Visit Austin Church's social media pages:Website: https://www.austinlchurch.com/LinkedIn: https://www.linkedin.com/in/austinlchurchLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#freelancerpricing #solopreneur #income #financialfreedomforfreelancers #howtopricefreelanceservices, #freelanceratecalculator #valuebasedpricingforfreelancers #mindset #finance #businesspodcast #careerpodcast #selfworth #confidence #entrepreneur #ceo #smallbusinessowner #austinchurch #freemoney #katiebrinkley #digitalcreator #contentcreation Hosted on Acast. See acast.com/privacy for more information.
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go. Learn more about Austin's new book, Free Money. Sign up for Austin's free workshop, "Genius 5-minute freelancing hacks" To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and me, Preston Lee. Here we go. Learn more about Austin's new book, Free Money. Sign up for Austin's free workshop, "Genius 5-minute freelancing hacks" To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
The Low Energy Leads Show: For Creative Entrepreneurs Scaling Up
If you're selling digital products, you want to know what's working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen. Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he's MORE THAN DOUBLED his revenue primarily selling digital products. Wondering how he does it? It's surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales. You'll love this episode if: You need fresh test ideas for your digital products You're wondering about naming and pricing your products You love a good success story Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at Mentioned in this episode Senior Designer Bundle: https://uxplaybook.org/senior Portfolio Critique: https://uxplaybook.org/critique Coaching Workshop: https://uxplaybook.org/coaching Austin Church's pricing book: https://www.austinlchurch.com/free-money-book Connect with Chris Website: https://uxplaybook.org LinkedIn: https://www.linkedin.com/in/uxchrisnguyen/ Freebies: https://uxplaybook.org/freebies Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
The deacons have a great conversation with Paulist Fr. Rich Andre, director of the Paulist Center in Boston, about his faith journey, his call to the priesthood, preaching styles, music, the intersection of faith and science, and ministry in Boston. During their conversation, Fr. Rich shares details about the lectionary guide he helped to create when he served at St. Austin Church in Austin, TX. ABOUT THE SHOW: Deacons Pod is a podcast for everyone. But, it's especially created to inspire and give hope to people on the “threshold of faith”: Those who are thinking about going to Church and those who are thinking about leaving Church. Deacons Pod is hosted by the Paulist Deacon affiliates. The podcast is a production of the Paulist Fathers. More at deaconspod.com
Solemnity of Our Lord Jesus Christ, King of the Universe. Father Dave describes an unfinished painting in the Berlin Museum of Art, where the artist waited to paint the most important element last. However, the artist passed away before finishing his work. Father Dave reminds us to not wait to put Christ at the center of our lives. Preached at St. Austin Church, Austin, TX on 11-26-23
We talk about “non-equador's”, first time doing open mic's, worst time's that we've bombed, toilets in Teslas, and traumatizing experiences. Follow Ben and Austin: @realbencompton & @austinchurchcomedy Join our Patreon at www.patreon.com/OMPodcast Email us at OpenMicersPodcast@gmail.com www.openmicers.com Linktr.ee/OpenMicersPodcast Follow us on Twitter & Instagram: @OpenMicers, @JayFunktastic, @JacobCCraig, @JacobCraigComedy Visit www.BrezCoffeeCo.com and use the code “OMPodcast” at checkout for 10% off of your order! Watch us LIVE every monday night at 7:30 pm central at www.youtube.com/@jayfunktastic --- Support this podcast: https://podcasters.spotify.com/pod/show/openmicers/support
This week we look back at one of our producer's favorite episodes, a conversation between Chris and Austin Church. Austin is a writer, brand strategist, business coach, and the founder of Freelance Cake. He is full of insight gained through experience and shares that throughout his conversation with Chris!In this episode, Chris and Austin discuss:-gaining humility through experience-the importance and power of setting boundaries-how arrogance won't lead to learning lessons -Austin's 50% ready rule-15 minute intervals -why empathy in business matters -building products, services, and relationships that you would want to receive -and so much more! - - - - - - - - - -In This Episode: Austin Church on LinkedIn Freelance Cake Website | Podcast |KEC: Instagram | Facebook | Website I Twitter | Linkedin#MadeforKnoxville: https://www.madeforknoxville.com/Chris McAdoo: Instagram | LinkedIn | WebsiteSubscribe: Apple Podcast | SpotifyCheck Us Out: WebsiteIf you have any questions, comments, or big ideas of your own, email us at hello@bigideaswelcome.com The show is Produced and Edited by Palm Tree Pod Co.
In this episode of Info Product Mastery, Adrian sits down with Austin Church and they discuss the path to transitioning from freelancer to content creator. Topics covered [00:29] Adrian introduces Austin Church. [01:45] Austin comments on his career trajectory and how unexpected it has been. [03:31] “It’s funny now, I guess I’ve come full circle..” - Austin [06:08] Looking back, Austin realizes he was always headed towards being an entrepreneur. [07:45] Adrian discusses how interests change and how after working on something and succeeding, he desires to move on. [08:55] Austin looks back on his journey and realizes his wide variety of interests can be a danger as an entrepreneur. [11:04] “Because entrepreneurship is so intertwined with personal development, you have to constantly check in and ask, Do I still want to be doing this?” - Austin [13:08] Austin talks about his current work with Freelancecake.com and his journey there as a freelance creative. [15:00] “What do six figure freelancers think and do differently…” - Austin [17:25] In 2018, Austin rolled out a coaching program where he talked about the four P’s: positioning, packaging, pricing, and pipeline. [18:04] “There are certain…shareable advantages…that are available to those of us who sell creativity.” - Austin [19:48] Adrian discusses the most underrated leverage of all time, the power of saying “No.” [19:48] Austin continues discussing the power of no and what he calls “disciplined simplicity.” [22:17] “I have to address the root cause of saying yes so often and that is scarcity mindset” - Austin [23:19] Adrian asks Austin what advice he would give freelancers who want to eventually make the switch to being full time content creators. [25:35] “That paradigm shift….I’m actually trying to grow two businesses at the same time.” - Austin [26:19] Since selling products will be new to most freelancers, you will be prone to making mistakes just like when you were first a freelancer. [26:43] “I talk about three paths to diversified income…..value based pricing…….scaling into a micro agency….or digital products. It’s amazing to me… that very accomplished people….almost without exception…do it the wrong way.” - Austin [29:28] Freelancers who are frustrated with what they’re earning…it’s gonna go back to….positioning, packaging, pipeline, pricing.” - Austin [31:13]
If your palms sweat when someone asks, “What do you charge?” this episode is for you. I talked again with writer and coach, Austin L. Church, who has some very interesting ideas about the limiting beliefs we hold about money and how it affects the pricing of your freelance services. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies.But how do you transition to selling strategy? What do the deliverables look like? How much should you charge?My guest today is Austin Church, a brand strategist, business coach, host of the brilliant Freelance Cake podcast and all-round entrepreneur. He shares his experience of shifting from selling implementation to strategy and his tips on how you can do the same.We cover:Where to start with selling strategyHow strategy engagements can be a great way to vet clientsManaging the paradigm shift from "order taker" to guide and advisorHow to work out what to charge for strategyHow to sell strategy services to clientsGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.comSay hi to Austin:LinkedIn: Austin L. ChurchWebsite: https://freelancecake.com/freelance-fixes Say hi to Louise:Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Website: thecopyprescription.comAsk a question for a future episode on memo.fm/15/Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
Brand strategist and business coach Austin Church discusses effective freelance habits, how he markets himself, and what you should know about your pipeline. Austin's bio:Austin L. Church is a writer, brand consultant, and online entrepreneur. After finishing his M.A. in Literature in 2008 and getting laid off from a marketing agency in 2009, Austin started freelancing. He got into iOS and Android apps and eventually sold his portfolio of 30+ apps. In 2013 he co-founded a tech startup called Closeup.fm (touring, ticketing, and communication software for performing artists). In 2018 he co-founded a branding and marketing studio called Balernum. When Austin isn't helping online creators and entrepreneurs build real brands and make a positive impact, he teaches freelance creatives how to have a record year doing their most joyful, profitable work. Austin, his wife Megan, and their three children live in Knoxville, Tennessee. You can learn more at FreelanceCake.com.Links:Austin on LinkedIn Austin on TwitterAustin on Instagram
What are your limiting mindsets around money and freelancing?Like many writers, I've had some limiting beliefs around money, which have held me back over the years. I guess I was telling myself I don't deserve to get paid to write. Later on, when I started getting paid as a copywriter for a British software company, I said things like, “I should be content with what I have because lots of other people I know are worse off.”Even later, in my 30s, I used to say things like, “It's really hard for writers to make money or to earn a living today because perhaps it's harder to sell books or people don't read as much as they used to.” I still encounter these types of limiting beliefs around money from time to time, so I haven't unwound them all. Do any of these strike a chord with you? In that case, I'd encourage you to dig a little deeper into why you think you don't deserve to earn money for creative work or feel like you should be content with what you already have. Or perhaps even limiting beliefs like, “I'm just not good with money,” because the thing is, you can get paid for creative work and still pay the bills.This week's interviewee is Austin Church. He's a brand consultant, and part of his work is helping freelancers or new freelancers overcome these types of limiting beliefs. In this episode, we discuss:The different strategies Austin offers to overcome limiting mindsetsTips on branding for writers and creativesImagining and realizing your brandDiversifying your personal brand vs. your professional identityResources:Website: https://freelancecake.com/LinkedIn: https://www.linkedin.com/in/austinlchurch/Support the show
Should you add a note when you invite someone to connect on LinkedIn? I've always said yes, but today's guest, writer and coach, Austin Church, shared a strategy he's tested that's a little different. Did it work? Listen in and you'll find out. He also shared his 1X, 5X 10X LinkedIn content strategy and much, much more. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
This week on the pod, host Chris McAdoo is joined by Austin Church. Austin is a writer, brand strategist, business coach, and the founder of Freelance Cake. He is full of insight gained through experience and shares that throughout his conversation with Chris!In this episode, Chris and Austin discuss:-gaining humility through experience-the importance and power of setting boundaries-how arrogance won't lead to learning lessons -Austin's 50% ready rule-15 minute intervals -why empathy in business matters -building products, services, and relationships that you would want to receive -and so much more! - - - - - - - - - -In This Episode: Austin Church on LinkedIn Freelance Cake Website | Podcast | KEC: Instagram | Facebook | Website I Twitter | Linkedin#MadeforKnoxville: https://www.madeforknoxville.com/Chris McAdoo: Instagram | LinkedIn | WebsiteSubscribe: Apple Podcast | SpotifyCheck Us Out: WebsiteIf you have any questions, comments, or big ideas of your own, email us at hello@bigideaswelcome.com The show is Produced and Edited by Palm Tree Pod
Here's the scene: it's the end of the month and you aren't even close to your goals. What to do? In today's episode, I'm talking with writer and coach, Austin Church, who shared his 7-step freak out protocol and much, much more. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
Even consultants need coaching! Austin Church discovered the secret to selling strategy to strategists, and he's here to share it far and wide. Austin started as a copywriter before moving to brand consulting, all while building an online business and developing an app. So, why is he selling strategy now? Tune in to hear his answer and discover strategies that'll help you achieve better results with less effort. Prepare to walk away with the answers to the following burning questions: what does selling strategy look like on a daily basis? How much should I be charging per session? How you can start working on this valuable process TODAY? Tune in for all the secrets.
Do you ever wonder how you can generate more revenue and get more meaning from your work in less time? Today we're joined by writer, strategist and coach, Austin Church, the founder of FreelanceCake.com. He shares effective strategies for becoming not just an implementer, but a consultant and strategist for your clients in more than six different in-demand areas. These services will help you add a whole new layer of income to your freelance or virtual assistant business! Podcast Outline: [0:00] Introduction to Austin Church and the topic of becoming a freelance strategist/consultant - Austin tells the story of how he became a freelancer and a strategist. [5:46] The challenge of how to generate more revenue and get more meaning from your work in less time - some reasons why freelancers struggle to move from being an implementer to being a strategist or consultant. [7:21] The challenge of routine - how we don't always recognize how the aptitudes required in our tasks relate to consulting. [11:50] How we tend to overestimate how much clarity other people have - examples of ways you can use your expertise to lead strategy sessions with your clients. [15:13] How clients are enthusiastic in their gratitude after strategy sessions - the importance of using consulting questions before creating an actionable plan. How to add a strategy service to your freelance business [18:21] #1 Paid Discovery or Project Roadmapping - examples of what this entails and the purposes it serves. [20:55] #2 Content Roadmapping and Content/Copy Strategy - examples of how you can help clients with their website content and questions you can ask. [22:06] #3 Social Media Strategy - how to strategize social media post topics. [22:36] #4 Product or Business Strategy - how it's similar to being an ad hoc business partner for clients. [23:08} #5 UI/UX Strategy - examples of how this applies to software and user pathways. [23:20] #6 Website Strategy - how it involves mapping the customer's journey through the website and clarifying the website's job. [24:15] An example of how lucrative technology consulting can be - encouragement to be proactive with clients and offer a strategy service. [26:01] How to sell your strategy services - an example of what Austin's sales funnel and packages are like. [31:27] How being a strategist builds credibility for your current services [32:22] A range of hourly rates for someone who's just beginning as a strategist - the best rule of thumb to use when figuring out pricing and going into your first strategy session. [37:06] How to connect with Austin and get to know more about what he's doing Resources and tools discussed in this episode: Freelance University Learn more about Austin Church: Website: Connect with Austin: LinkedIn: Twitter: Resources and Tools: Double Your Freelancing with Brennan Dunn WordPress Instagram Kajabi Clarity FM LinkedIn Twitter
On today's show: have you ever wished you could actually get paid to do things like write up a proposal or send a pitch? Well, today's guest, Austin Church reveals how he built a system to sell strategy to his clients—allowing him to get paid for a lot of the work many of us do before ever closing a deal. Austin also opened my eyes to how selling strategy can lead to increasing your rates, only working with clients you like, and scaling up your business fast. Stick around for this fun brainstorming session starting right after this quick message from our sponsors. Support our sponsors so we can keep airing new episodes: ButcherBox: Get your meat delivered, for free, right to your door. Justworks - Manage your remote team and run your business with confidence. Talkspace: Feeling better starts with a single message. Canva: Templates for absolutely anything. Thrive: Join the $0 self-employment movement. Get all of the benefits of an employer, with none of the hassles. Marketing Mastery for Creative Entrepreneurs: Premium marketing course from Eric Holter. Dripify - Premium learning platform for entrepreneurs. SolidGigs - Get more freelance jobs Sendinblue - Use promo code FOUNDER for 50% off your first three months on a premium account at https://www.sendinblue.com/founder/ Extra Resources: EntreLeadership book The Eisenhower Matrix Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favour and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. More Recommended Listening: This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter. We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices
Freelancing dad and Brand Strategist Austin Church shares some great perspectives with us today about the challenges of freelancing as a parent, and how to keep the most important things in mind as you build your business.Listen in to hear us discuss our experiences with parenting, and building freelance businesses that allow you to spend more time with your family, while earning more.If you're not sure where to start, Austin has some great ideas about how to make the transition easier and begin freelancing where you are.Austin's links:For Freelancers: freelancecake.comBranding Services: balernum.com
*Sermon Notes*Scripture:Matthew 5:14-16Point 1A City On A Hill Offers Refuge For Believers -Austin Baptist Church Offers Community For All And Equipping For The SaintsPoint 2A City On A Hill Offers Hope For The Lost
For the past several years, I've chosen a word (or words) of the year in January, a theme to keep me focused on a particular goal or area. In 2021, my word was simplicity. I think I needed that after 2020. Plus, in January 2021, things were still looking a bit bleak. COVID numbers were high, I hate winter, a bunch of traitors tried to destroy our U.S. Capitol and harm lawmakers. Whew. “Simplicity” was quite different from my planned 2020 words of “Explore + Act” (that changed once the pandemic hit) and my 2019 word, “leap.” But in 2021, I vowed I was going to lean in to simplicity. Well, now it's August and I'm fighting with myself over that word. I feel like different sides of my personality are battling with each other. Simplicity is lovely and relaxing. But simplicity is also status quo and holding off on big ideas. I want to explore—and act—on the big ideas I have for this podcast, not sit back and contemplate. But then there's the other side of me that likes living a calm, simple life. Several of my podcast guests have talked about setting big goals and not sticking with the status quo. While I get excited about that in theory, what I don't say to them is: That sounds like a lot of work. And I don't know if I want to work more. I don't know that I want to set that big goal and have to put in all the extra hours to achieve it. I like working less than 30 hours a week and not on the weekends. Is that my fear talking? Am I just lazy? Am I just scared of leaving my comfort zone? Is it OK to just stay the same with my business? Is it OK to just be comfortable? Of course it is. But how can I embrace simplicity when I want to explore—and act—on those big ideas? After almost eight years of freelancing, I'm thinking about scaling up more than at any other time. For me, this involves two sides of my business: MelEdits and Deliberate Freelancer. Let's talk about scaling up. It's a buzzy, jargony, marketing phrase. And I think when we hear it as freelance business owners, we often think that means becoming an agency, or at least hiring a few subcontractors and doing more strategy work, rather than the doing the actual implementation. But scaling up does not have to mean becoming an agency. And being successful in your freelance business does not mean the next logical step is becoming an agency. You can remain a company of one forever. Hiring virtual assistants and subcontractors as needed can be great, but you don't even have to do that if you don't want to. I, for one, want to keep doing the writing and editing. So, are there other ways to grow your business? What about this idea of passive income? Selling books, courses, templates and other products. (Of course none of this is really passive because you have to create it and then continue to market it.) I am now thinking of Deliberate Freelancer not just as a podcast, but as a business—as the freelance knowledge and community side of my business. What if Deliberate Freelancer could build and foster a community—a community of you all, freelance business owners? And what if it could then offer you services to help you grow your freelance business? Listen to this podcast episode for all the ideas swirling around in my head and stay tuned for how Deliberate Freelancer will be expanding. This free podcast will remain, but there will be new opportunities and offers for you soon. Have new ideas for Deliberate Freelancer and where it should go? Please let me know! Email me at melanie@meledits.com or tweet me or DM me on Twitter @MelEdits. So, how can you scale up, or create a new arm of your business, or make more money—but doing that by doing what you love? What big, bold idea gets you excited? Creating an agency isn't for everyone. Taking on more work isn't always the right call. Think creatively and do what ignites a fire in your belly. Biz Bite: Don't Do Everything Right Now The Bookshelf: “Falling” by T.J. Newman Resources: Subscribe to the Deliberate Freelancer newsletter. Episode #105 of Deliberate Freelancer: My Procrastination Struggle and Potential Solutions Episode #95 of Deliberate Freelancer: How to Dream Bigger and Transform Your Freelance Business, with Cathy Wilkes Episode #98 of Deliberate Freelancer: Six-Figure Freelancing: The Benefits of Selling Strategy and Outcomes, with Austin Church
Austin Church thought he was going to be a poet. When that didn't go as planned, he joined the business world. Six months later he was laid off in the 2008 recession. Luckily, his firm hired him back as a freelancer and that completely changed his perspective on work. Ever since he's been hacking a living, shifting roles as a freelancer, founder, entrepreneur, and coach. We chat about his journey and more. Learn more about Austin and his great writing on freelancing here. --------- SUPPORT BOUNDLESS Subscribe to the weekly Boundless newsletter to stay up to date on new episodes and join the conversation.
In today's podcast episode, you'll hear how and why Austin transformed his business to make it more profitable by going deeper with his clients.
Today's episode of the AEC Leadership Today podcast features Austin Church, an independent professional freelance business coach, entrepreneur, brand expert, and the founder of Balernum. There are several major work and workplace shifts taking place, many of which are now accelerating forward. One of these is independent professional freelancing, and our focus is how to succeed both individually and organizationally. The post Episode 065: How to Succeed “as” and “with” Independent Professional Freelancers in AEC appeared first on ActionsProve, LLC.
Today’s co-host is Austin Church, brand consultant, writer, and freelance coach. Austin is the founder of brand and marketing studio Balernum. He also runs Freelance Cake, a business growth course for freelancers and consultants. Above all else, Austin believes in the power of process.Austin realized that his perfectionism and intense drive for quality were leaving him burned out and scrambling for profits. He struggled to delegate and couldn’t find the balance between quality and scale. Eventually, Austin discovered that prioritizing process actually gave him the freedom to do what he loved and grow his business simultaneously.Austin talks about how to decide what needs to be delegated, why taking 10 minutes to prioritize tasks leads to quick wins, and the mindset shift that defined his career.“For me, process equals freedom. I want to have more time to spend on the parts of a project that I love, whether it’s for a client or it’s for myself. And by [documenting] some of the essential but non-creatives tasks, action-steps, that sort of thing, I have so much more freedom. I have so much more joy in my work.” ~ @austinlchurch Main Takeaways Time equals money and money equals the freedom to walk away from clients that don’t value your skillset. Selling premium services at a premium rate is key to unlocking that freedom. Standard operating processes (SOPs) are invaluable. If you can automate essential but non-creative tasks and standardize them, you’ll improve the quality of your work because you’ll be free to focus on creating. SOPs also save time with onboarding new employees. Instead of training new hires, create a training and give them access to it. There’s often a conflict between quality and profitability. The more time you spend on a project the higher quality it will be, but the less profitable it becomes. SOPs and smart delegation free up time so you can improve quality without sacrificing profit. Delegation also helps prevent burnout. When deciding which priorities need an SOP, think about the tasks you don’t enjoy, the tasks you aren’t great at, and start there. Links and Important Mentions Austin’s Website Austin on Twitter Austin on LinkedIn Austin on Instagram Balernum Freelance Cake Jim Dethmer: Leading Above the Line [The Knowledge Project Ep. #60] Craft & Commerce Conference Notion Calendly Acuity Scheduling Stay in Touch Feast Club Twitter Facebook Instagram
In this post-pandemic time, our world has been flipped on its side, and so we have to adjust our businesses and lives in ways no one had planned on. I'm super excited to bring on the podcast this season Austin Church, Rob Roseman, Joe Casabona, Eman Zabi, Tom Hirst, Eric Siu, Peep Laja, Samar Owais, Adrienne Barnes, and Chase Dimond to share how they've been adjusting, but most importantly how they've been able to build successful businesses and what made the biggest difference for them to achieve sustainability.Due to your support in listening to the show, I had the absolute pleasure to hit the 100 episode milestone of this podcast. To celebrate that, I brought in friend and fellow podcast host, Matt Medeiros to interview me on the show and ask some of the hard-hitting questions that I've never shared anywhere before.I'm extremely proud to bring to you Season 9 of Live In The Feast.If you are ready, let's dive in.Season 9 dropping Wednesday, May 19th, 2021.
Today’s guest is Austin Church from Knoxville, Tennessee. Austin helps e-commerce founders stand out online with their brand strategy. He also coaches freelance creatives. After Austin got laid off in spring 2009, during the U.S. recession, he became a freelance copywriter. Does Austin consider himself an agency? Not exactly. He likes to pull in other creatives as necessary, and he serves as the project manager. He calls it the “antique shop” model — bigger antique shops don’t own all the antiques; they provide the space for other dealers, sell their products and earn a commission. When he first started freelancing, Austin wasn’t great at keeping tabs on his income and expenses, and he didn’t save for or pay his quarterly taxes. When his accountant sister fired him as a client, it was a wakeup call. The book “Profit First” by Mike Michalowicz helped Austin figure out a better way to handle his money, mainly by getting several checking accounts and allocating each one toward certain things, like quarterly taxes. Austin is also a fan of the book “Atomic Habits” by James Clear. Clear says if you make habits obvious and easy, they’re more likely to stick. That resonated with Austin and helped him institute some better business and personal systems. One system he highly recommends is to create email templates, especially when you’re asking clients for referrals. After a project goes well, at the end, when the client is happy, customize that referral template quickly and email it to your client. Austin also recommends tracking every client and project lead imaginable and having a simple way to track them. Check in with that spreadsheet every week to see what leads you need to follow up on. It can take several “touches” or interactions with a potential client before you land a project, and without those multiple check-ins you could lose out on great projects and clients. Austin says we have to put in a statistically significant number of activities. We often give up too soon. But, for example, if you are using Instagram to get clients, you need to have conversations with 100 people, not three. Austin builds his business on selling strategy. He recognized that about 3 out of every 10 clients know exactly what they want, and he helps them with that. But most are unclear. For example, they might ask for a new website, but what they really need is an entire marketing strategy. Austin started offering strategy, or strategic planning, which he now calls a “wayfinding workshop.” After talking with the client, he gets the sense of whether they’re lacking clarity and need strategic help. If they’re not willing to pay for that, it’s a red flag for him and isn’t a fit for him as a client. He also sells “strategy retainers” where he meets with clients every two weeks to work on their strategy. With those packages, he’s not responsible for the implantation phase. He says most freelancers probably skew toward one or the other — they either like the strategy or the implementation. But going back and forth between the two with the same client can cause whiplash. When Austin sees other freelancers struggling in their freelance business, their challenges often fall under one of the six 6 Ps: positioning, packaging, pricing, pipeline, psychology, process. Biz Bites: Get a Text Expander App (atext) and Don’t Open Your Email Until 11 a.m. Resources: Austin’s website and his free freelance course: AustinLChurch.com Austin on Twitter Austin on LinkedIn Episode #79 of Deliberate Freelancer: Six-Figure Freelancing: Consistently Sending LOIs and Using Upwork, with Laura Pennington Briggs Episode #80 of Deliberate Freelancer: Six-Figure Freelancing: Writing B2B Tech Content, with Satta Sarmah Hightower Episode #81 of Deliberate Freelancer: Six-Figure Freelancing: Focus on a Niche and Partner with Other Freelancers, with Lynne Testoni Episode #82 of Deliberate Freelancer: Six-Figure Freelancing: Embracing an Entrepreneurial Mindset, with Gresham Harkless Book “Profit First” by Mike Michalowicz Book “Atomic Habits” by James Clear Book “The Business of Expertise” by David C. Baker Book “Give and Take” by Adam Grant Book “Million Dollar Consulting” by Alan Weiss Book “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown “The Chef Show” on Netflix iKamper rooftop tent
The guest on the show today is Austin Church, the Founder and Brand Consultant at https://balernum.com/ (Balernum.) Balernum focuses on the branding and marketing side of things. Austin started off his career by studying to become a college English teacher, and when he got laid off in 2009 as a copywriter he decided to make big changes and become an entrepreneur. He helps build authentic brands and works with new entrepreneurs or companies that are at a wall and need help to get out there again.
Hustle To Freedom: Everyday People Creating Extraordinary Side Hustles
In this episode, I'm sitting down with Austin Church to talk about his journey into the freelance world and the lessons he's learned along the way. This is a long episode, but if you apply what we talk about, it can change your life, I'm sure of it.Check out his freelance course at https://www.freelancecake.com/---The #1 way you can support this podcast:
Rev. Taylor Fuerst
Homily for July 26, 2020, the 17th Sunday of Ordinary Time.This was also the First Mass of newly-ordained Fr. Paolo Puccini, CSP.At St. Austin Church, Austin TX.
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420 - Austin Church Jimmy Buffett's been in the news a lot lately for his new album Life On The Flip Side, which just came out on Mailboat Records, it debuts at #2 on Billboard Top 200, #1 Country Album, #1 Americana Folk Album, #1 Independent Album and #5 in Digital Albums. Very interesting, but Jimmy Buffett has also announced he's making his Grand Ole Opry debut on June 27th, 2020 with Mac McAnally and Country Star / Grand Ole Opry Member, Brad Paisley. The Grande Ole Opry will be broadcast live on Circle and will also be available also stream live stream on Circle All Access Facebook and YouTube channels. I'll be curious to hear what you all think about it. Hearing about this made me think … Jimmy Buffett, Brand New Country Star. Are you familiar with that song? It's Buffett song from way back and made me think of this interview heard on FM radio back a few years ago. This was a well received interview with Austin Church, who was born Vernon Arnold. He is a singer-songwriter who has released four albums. He is a concert performer and formerly a radio personality. He co-wrote Jimmy Buffett's song "Brand New Country Star," that I had mentioned which appeared on the album "Living and Dying in ¾ Time." Austin Church's songs have also been recorded by Lyle Lovett and Del Reeves. The Paul Leslie Hour is a talk show dedicated to “Helping People Tell Their Stories.” Some of the most iconic people of all time drop in to chat. Frequent topics include Arts, Entertainment and Culture.
Rev. Taylor Fuerst
Rev. Taylor Fuerst