POPULARITY
Social Slowdown: sustainable digital marketing for entrepreneurs
In this week's episode of the Social Slowdown podcast, I'm talking with Gina Horkey, founder and co-owner of Horkey Handbook.Gina used to work the corporate 9-to-5, but she's now making a living helping people start and grow their own freelance writing and virtual assistant businesses. In this episode, Gina gives us her recommendations for people who are trying to get their first (or next) clients without relying on social media and her advice on making connections and prospecting with potential clients.Visit the Horkey HandBook website Visit Gina's WebsiteHow to Find Qualified Leads and Pitch Your Virtual Assistant ServicesHow to Write Pitches that Get NoticedHow to Cold Pitch Like a Pro with Joe DytonFor the full show notes and transcript, visit https://www.socialslowdown.com/client-pitch-gina-horkey/
Are you interested in starting a business you can run online from home? Many people dream about being their own boss but don't know how to get started. In this episode, Gina Horkey, author of the Make Money series, chats with Rickard Briggs, Director of Innovation Incubator at Northcentral University, about helping everyday people start a free-lance writing and service-based virtual assistant business. Learn more about Gina and her book at horkeyhandbook.com.
Do you know what to expect when you hire a Virtual Assistant? How does one get started to become a VA? Gina Horkey, the founder of the Horkey Handbook, helps demystify the virtual assistant role and guides us on the keys to a productive working relationship, like setting clear expectations and onboarding your new VA. We hear Gina's success as an entrepreneur and tips for how other business owners can get the most out of working with a VA. More on Gina Horkey and her Virtual Assistant training and services at: www.horkeyhandbook.com ----more---- Visit us at ----more---- www.jobtalkweekly.com
Gina Horkey is an entrepreneur-extraordinaire (to say the least) that left her 9-to-5 job to build her dream business of helping others live the life they want.As a talented writer, teacher and creator, it only made sense that Gina outgrew the box society told her to fit into. Realizing that she had so much more to offer, she set out to use the tools and skills she acquired along the way to build a lifestyle that supported both her family and other entrepreneurs that were craving something different. Gina's journey of overcoming the mindset of failure has enabled her to bring her creativeness, kindness and teaching mastery to light, all the while producing endless opportunities for others to create their dream life.Find Gina Horkey at: www.horkeyhandbook.comFull episode details at: https://realbusiness.stephaniehayes.biz/episode-42Learn more about Stephanie at www.stephaniehayes.biz.FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.Follow me on Instagram | Facebook | LinkedIn | Twitter
What are affiliates, how you can apply them to grow your business, and how you can help other businesses by being an affiliate for them? Join Janine in this episode to learn some simple and practical tips to utilize them effectively!What are Affiliates?Most companies have affiliate programs set up for business owners and consumers to share their products. The company will give you a code that you can share with your network and from the sales you made, you will receive a percentage or commission.Why are these affiliates profitable to your business? Why would a business give you a commission? Why should your business utilize it? Simply because it's – MONEY. Aside from that, it will give you a chance to help and support other businesses as well. Referrals are the BEST customers. The more referrals a business gets, the more profit it gains.Using Affiliates EffectivelyOf course, utilizing affiliates is also great for your freelance writing business. How can you do this? Well, it's easy. You can do a referral system with your clients as an affiliate.You don't have to really call it or create a referral program to make it work. Talk to your clients after you've done a retainer for them for a while and think about those big projects you've accomplished with them in the past years. Try to discuss with them a promotion that you are currently offering. Some affiliate platforms that you can use to set up your referral code:Thrivecart.comSamcart.comCheck out the following resources or products that Janine uses to utilize the power of affiliates.Interested in learning the fundamentals of copywriting? Join this Comprehensive Copywriting Course offered by Nicki Krawczyk from Filthy Rich Writer. She has both free and paid training for you!Are you looking to build your resume to attract clients? Resume Rx brings you a Weekend Resume Makeover that will help you land that dream job using a resume that truly stands out.Gina Horkey was on my podcast and I want to share her amazing courses with all of you! Check them out!Also mentioned on the show:Scrub Haven – a family-owned medical uniform shop serving medical professionals.Are you interested in becoming an affiliate of The Savvy Scribes? Drop me an email at hello@thesavvyscribepodcast.com. Start thinking about how you can use affiliates in your writing business and help other businesses you love, too. Go, get your write on!Support the show (http://www.thesavvyscribepodcast.com)
Gina Horkey describes the different types of virtual assistant services, what to charge for them, how to get clients, and more.
Today's episode is talking about an era of video and how to utilize it in your pitches. This topic is perfect for everyone who writes pitches to gain clients. Find out how to get creative in writing pitches and engage your clients in a different way of communication.Undoubtedly, the video stands out everywhere. Whether it's on Facebook, Instagram, or other social media channels, you can notice that many people are engaged with it. So now, let's talk about the changes in video techniques and how you can use it to get clients. Using my experience, I will share some expert tips on how to incorporate video strategy into your pitching process.I actually learned video pitching through Gina, my previous guest in Episode 64: PIVOT by adding services and growing your business with Gina Horkey. We talked about virtual assisting and types of work that you can add to your freelance services, and it was fun.How to start incorporating video pitching for your clients:Don't hate yourself in the video.Keep it short.Hire somebody to edit your video.Another cool trend that you must check out is a new feature on LinkedIn where you can do a video and a voice message. If you're interested in doing some video pitching and you are an insider on the Savvy Scribe Insider's group, start using some of the tools like Zoom, Loom, and many more. Most of these video apps are just free so they are a must-try!Support the show (http://www.thesavvyscribepodcast.com)
Gina Horkey is one of my favorite freelancers out there.Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she's the founder of several websites, which now includes GinaHorkey.com. Gina specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.She has helped me elevate my business from the ground up. When you hear me always talking about "I used to follow what other people were doing in the freelance world", that was Gina who I was following.In this episode we talk a lot about pivoting in your business. Ofcourse, I am thinking the Friends episode here ;-)Pivoting doesn't mean giving up the writing, rather, it's about adding value and services for your client.Lots of resources are in this episode including:John Akuff's Book StartTim Ferrispaidtoblog.coAnd Gina's Website: Horkeyhandbook.com30 Days or Less to Freelance Writing Success 30 Days or Less to Virtual Assistant Support the show (http://www.thesavvyscribepodcast.com)
Gina Horkey is the founder of several websites who specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry. Special Thank You To Our Sponsor Creating A Brand -- Free online mastermind community for entrepreneurs Here are the key links from the episode: Horkey Handbook Gina's site Blogging For Business Gina Horkey was on Episode 7 (!!) of Breakthrough Success where we talked about making $1,000s each month by freelancing. Tune into that episode here. Marc's Links 5 Day Podcast Launch Mini Course From $0 To $100K+ With Content Marketing Schedule a free strategy call Marc's books YouTube Decoded Podcast Domination Content Marketing Secrets The Wealthy Author More Books
If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats. She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice. This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with Anik Singal and Justin Goff for more copywriting tactics. “It’s not so much you want to improve your copy, you want to improve your sales results. Whatever it is you are currently using is not getting it done.” - Kim Krause Schwalm Some Topics We Discussed Include: What to expect when hiring a copywriter Different ways you can price out the work for a win-win The beauty of some old school marketing techniques Why first is not always best How to find someone who writes in your voice but still writes to convert What to do when your copywriter falls off the grid How and when to offer incentives, royalty deals, and flat fees Why you may want to consider hiring a copy chief And much, much more! Resources From Kim Krause Schwalm: KimSchwalm.com References and Links Mentioned: Breakthrough Advertising by Eugene Schwartz Scientific Advertising and My Life in Advertising by Claude Hopkins Read This Or Die Abbey Woodcock’s Codex training The Awai Pricing Guide for web copywriters Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This episode is sponsored by Easy Webinar, be sure to check them out as well. Purpose Driven Copywriting - Anik Singal Focusing On Emotional Triggers To Write The Best Copy - Justin Goff
337 - Making a Virtual Assistant Living with the Horkey Handbook's Gina Horkey
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! So in early May, I get this email with the subject line “Helping Your Audience During These Challenging Times” and I open it up, and it’s an email following up with me on one sent to me in early April about today’s guest coming on the show and talking about working from home and pivoting during the pandemic and the opportunity for creating a fresh start. And I was SO GLAD she followed up with me because I don’t remember seeing that first email, and as you guys know from Episode 148, I’m an email inbox ninja and it’s rare that something gets by me. Sidenote: Always follow up. I tell my students this inside my Website Marketing Lab all the time. It’s not a no until you get an actual no. And even though I’m booked out with guests through the end of 2020, I decided to bring Gina Horkey of Horkey Handbook back on the show for this bonus episode because I loved our conversation back in Episode 237 all about how to start a virtual assistant business and the topic is still timely, even in July of 2020! So if you’re looking for a fresh start, maybe you got furloughed or laid off, maybe you’re like some of my family members who are high-risk and don’t feel safe going back into an office environment, maybe you just really loved working from home and want to figure out how you can make that happen long-term, maybe you’re like some of my friends who have decided that with everything that’s been going on in the world they want more control over their time and income and future and want to totally shift in how they live their life going forward, maybe you know someone who fits into any of those categories - Gina’s gonna share with you how you can get a fresh start. Today we’re talking about: Why now is the perfect time for a fresh start. The importance of diversifying your income streams. The easiest way to figure out what your business is going to be. Why you should not be working for free. What a virtual assistant is and what is needed to start your own business. My favorite quotes from Gina: “This is an opportunity for a fresh start.” “How do I help people to enjoy their lives now and not just plan for the future and save everything for the future because our future is not promised or guaranteed.” “If you never take any action, you're not actually doing anything to bring the results that you wanted.” “You need to validate that your business is going to work by getting somebody to purchase from you.” “Maybe what's in store for you in these little actions and being open to doors and next steps is way more beautiful than you could have ever imagined on your own. “ Resources mentioned in this episode: Horkeyhandbook.com Maybe You Should Talk to Someone by Lori Gottlieb Inside Out: A Memoir by Demi Moore Freebie: 150+ Services You Can Offer as a VA Find a VA Bio: Gina Horkey is the founder of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry Connect with Gina: FB: https://www.facebook.com/HorkeyHandBook Twitter: https://twitter.com/horkeyhandbook Pinterest: http://www.pinterest.com/ghorke LinkedIn: https://www.linkedin.com/in/gina-horkey/ Instagram: https://www.instagram.com/horkeyhandbook/ YouTube: https://www.youtube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw
Today’s co-host is Gina Horkey. Gina specializes in helping people learn hard digital marketing skills to launch their own online service-based businesses.
Erin Pheil joins us on the show today and she is talking about how to get over mental roadblocks that get you stuck. These can be mindset blocks for anything, whether it be personal or business, and she gave several practical, tactical steps, and exercises that you can do to shatter those beliefs. It’s actually a fun, interesting process and Erin gives us real-world examples that are totally relatable. We even talk about some of our own patterns where Erin guides us through the steps to evaluate where they came from so we can uncover mental roadblocks in our business. Erin is so amazing, we even booked a follow-up call where she is going to continue to help us work through some of these other patterns. You will love this episode and Erin is going to get you unstuck with some simple questions and quick tactics that do not take long to do. Check out her company, MindFix Group which has some free videos and exercises on there, as well as information about hiring her to get a clear understanding of your current roadblocks and create a map of what a breakthrough would look like to you. Once you have listened, be sure to tune in to our previous shows with David Allen and Dr. Steve Ruden for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “It’s not what’s happening in your life that’s so bad, it’s how you are seeing it and interpreting it that’s making you so miserable. If you can change the lens through which you see the world, everything else can change too.” - Erin Pheil Some Topics We Discussed Include: What the heck is mindful yawning and how to use it in a conversation (without falling asleep) Example questions to ask yourself to get to the root of your belief Beneficial ways to journal to help clear out limiting beliefs Real-world examples of dealing with common misconceptions that many of us learned at children How a mysterious illness changed Erin’s life forever The all too common imposter syndrome and Erin’s tips to help us get over that ourselves How to invoke Solomon’s Paradox to change your beliefs on your own That time you saw Santa at the mall and the real impact it may have had And much, much more! Resources From Erin Pheil: MindFixGroup.com MindFix Facebook Group References and Links Mentioned: The Work of Byron Katie Books dealing with neuroscience by Mark Waldman Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden
Adam Lewis Walker is totally in the zone in this interview and if you’ve ever wanted to get your message out into the world via the TED platform or are curious about the behind the scenes action there, listen in. We talked first, about how to get onto the TEDx stage, which Adam knows all too well. We also talk about how to “Awaken Your Alpha” which is the title of Adam’s TEDx talk as well as his book and podcast. Adam’s focus is all about getting the right mindset, confidence, and everything you need to push your life forward. With his podcast, he discusses how to get your own TED talks, debunking the process along the way as well as what to do at the talk, how to hone in your message to conform with their time restraints, and what to do once you get the talk. Oftentimes, people don’t do enough to leverage that publicity, so Adam gives us great information on what to do with that talk once you get it. So there’s the mindset stuff plus tactical stuff in this show, a double whammy! After you listen to this episode, be sure to check out our previous shows with Bedros Keuilian and Theo Lucier for even more insights on how to kick ass in life. “You can overcome your environment, but you’ve got to accept the things you can’t control.” - Adam Lewis Walker Some Topics We Discussed Include: The new world record Adam plans to beat What the heck is the Dickens process and how it will be super helpful to you The different levels of TED talks and how they are not all the same Tips to make your application stand out A simple exercise from the book to get your awareness of all things affecting your life, tuned in for clarity and improvement where needed The meaning behind “Awakening Your Alpha” Ways to bust through your “I can’t…” self talk How to dial in your message for your talk and for future events And much, much more! Resources From Adam Lewis Walker: Talk Xcelerator podcast Awaken Your Alpha TEDx talk Awaken Your Alpha podcast Awaken The Alpha book Talk Xcelerator podcast References and Links Mentioned: The New Rules of Success book The Courage To Be Disliked by Ichiro Kishimi & Fumitake Koga Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How to Cut the Bull and Kick Ass in Business (And in Life) - Bedros Keuilian How To Be Smarter, Energized, And Focused All Day - Theo Lucier
This is our second show with Mike Filsaime, who has been around forever in the online world and is a true pioneer in the industry. He’s got a new software called Groove Pages, which is an online page builder. The cool thing is that as of this recording, he’s giving it away for free! On today’s show, Mike chats with us about the evolution of this software, how it came to be, as well as the story of his past software platforms such as Kartra. He also gave us a video demonstration of Groove Pages, which you can see by checking out the link below, so be sure to check that out. While we may have been a little skeptical at the beginning of this conversation, by the end we were totally blown away at the infrastructure behind it. He’s making it awesome for affiliates to promote so you’ll definitely want to listen to this episode and follow along. Once you are done, be sure to check out the previous show we did with Mike as well as our episode where we chatted with Joey Xoto, who shares a similar story about creating a software empire. “Page builders, webinars, membership platforms, affiliates, and sales platforms are all technology. You have to ask yourself when you go to buy something that you want to invest in - “Do I want to buy my technology from a marketing company or from a technology company?” - Mike Filsaime Some Topics We Discussed Include: The differences between Groove Pages and ClickFunnels The beauty of the “First tag wins” concept All the features of this new platform and what to expect in the months and years to come Why it’s a no brainer to sign up and share with others Breaking down Butterfly Marketing and the method of the viral marketing system How Mike went from making $9 an hour to meeting his future business partner on a yacht the next year All the tools, tier levels and promotional goodies you will need to set yourself up early in the game A small mistake made on the day of the big launch And much, much more! References and Links Mentioned: GrooveFAQ.com Groove Pages Check out our Facebook Live with Mike where you can see all the behind the scenes info as to how Groove Pages works Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Check out our video interview with Mike to see Groove Pages in action How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime The Story Behind A $30 Million “Simple” Software Empire - Joey Xoto
Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online. We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest. “I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland Some Topics We Discussed Include: We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!) How Dean’s wife actually beat his conversions even with an ugly funnel Why recommending other people’s product to your list actually increases the sales of your own What Dean is doing with his best performing broadcast emails The four most important things to focus on daily, which have a direct impact on revenue Dean’s observation with working with newcomers and the key things to get you moving towards your first sale And much, much more! Contact Dean Holland: The Iceberg Effect References and Links Mentioned: ClickFunnels The Iceberg Effect Just The Tips podcast Dream 100 list Ready, Fire, Aim by Michael Masterson Fix This Next any other books by Mike Michalowicz FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Therapy Session – Unapologetic Affiliate Marketing Strategies Affiliate Marketing Using Virtual Summits - Navid Moazzez
Felicia Pagesh joins us today for a great technical, tactical show where she dives into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk. It’s also a great show for those who love to understand the psychology behind all of this. We also discuss her four-step process for optimizing businesses and her corresponding worksheet that Felicia offers, which you can get for free. Felicia is so full of ideas she even has a whiteboard on the floor. She is a self-proclaimed ‘hole poker’, looking at things like funnels and seeing where there is room for improvement. After ten+ years of looking at similar things, it’s her superpower to look at a company’s marketing assets and campaigns and zero in on where a major impact can be had as well as offer insight as to how to cover up those keyholes to yield 6-7 figure results. There are only so many ways to build a funnel, and at this point, Felicia has discovered what most of them are, how long someone will view it, and how they will consume the information. If you enjoy listening to Felicia’s tactics, you’ll love even more branding insight from our shows with Billy Gene Shaw and Steven Sashen. “You don’t have to create new content, to appeal to people with a new presentation or new concept, what you do is shift your perception around it and realize there are lots of different ways to get that content consumed.” - Felicia Pagesh Some Topics We Discussed Include: Felicia’s four-step method to streamlining your business The two main things that work like gangbusters for her clients Tips for re-engaging people who have not consumed your entire webinar but have shown interest in your offer Key resources to have while you are building out your campaign Questions to ask yourself before you spend a huge chunk of time building a potential new business How to view your product or service in the eyes of your customer Multiple ways to deconstruct your webinar into multiple pieces of content And much, much more! Contact Felicia Pagesh: ActivateBranding.com References and Links Mentioned: ActivateBranding.com Designrr Felicia’s Asana template 5 Step Marketing Checklist & Strategy Guide Go to FlowhartGroup.com where you can chat with us, see behind the scenes Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Xero Shoes Takes Us Behind The Scenes Of Shark Tank - Steven Sashen How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw
This is a round two episode with Ryan Levesque, and this time around he is talking about his latest book, Choose. Since we are still in a pandemic during the recording of this show, we are talking about how during this quarantine time, Ryan is taking the time to do all these workshops and challenges to help people in a big way to learn about quiz funnels and actually start creating. Ryan also discusses all the benefits of using a quiz plus a ton of case studies with folks who have had great results. He’s going to walk you behind the psychology of quizzes, how to properly structure it, why a quiz can catch attention, and what happens after they take it. We also talk about the “Why” and the big ideas around how everyone can use these quizzes to ramp up everything in your business. One of Ryan’s own quizzes is adding 50,000 emails to his list every day, and he also will be holding a quiz funnel workshop live on June 15th, 2020. He will work with you on how to build out your own quiz funnel, the questions to ask, how to angle your products and offers and you can see all the details around that at HustleAndFlowchart.com/Quiz. When you are done, be sure to check out our previous show with Ryan where he goes into more detail if you are just starting out as well as our show with Neil Patel for more strategies on how to grow your brand. “You begin by asking them a series of questions to better understand a little bit more about their situation...Instead of selling in a one size fits all way, you’re putting people into buckets. It’s an incredibly effective strategy for a number of reasons.” - Ryan Levesque Some Topics We Discussed Include: How to structure your quiz Examples of businesses that use quizzes the right way (tennis, anyone?) The Band-Aid approach to helping your customers out The powerful psychology behind quiz taking Five top reasons to use a quiz in your business (and it’s not just about sales conversion) Common mistakes with quizzes and why yours may not be converting Different types of quizzes and which ones may be a good fit for your audience And much, much more! Contact Ryan Levesque: RyanLevesque.net References and Links Mentioned: HustleAndFlowchart.com/Quiz Ask & Choose by Ryan Levesque Alexis Fedor - art business quiz funnel Platform Assessment - quiz funnel for building an audience ChooseQuiz.com Bucket.io Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Choose The Perfect Business For You - Ryan Levesque Content Strategies To Grow Your Online Brand - Neil Patel
Today we are talking with Lisa Buyer and how she uses public relations and social media to get more PR. Lisa is a fellow podcaster, has a PR agency, and is also an author. You can get a free digital version of her book, PR Secrets, which is packed full of content and is basically a PR manual. Listen in as you’ll hear how Lisa discusses how to use social media platforms to get press, and how to use your content to get in front of the right media people and groups. You’ll hear all about Facebook groups, LinkedIn, Twitter, even Tik Tok and how to leverage them to get more media representation for your brand. We chat about some of the things she talks about in her book, where she covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. This is similar to the way we are approaching our business, in outreach with other publications that can help spread our message, but also as helping them in turn. There’s a lot of content that we all create without thinking about, where someone will share that, feature a quote, or perhaps a podcast you've been on. These are all opportunities for you to build up this library and Lisa will explore how to take advantage of that in a clever way. After you’ve listened be sure to check out our shows with Molly Mahoney and Dennis Yu for even more tips on how to get the most out of your social media strategy. “It's actually a great time to do ads because ads are less expensive. So combining the superpowers of public relations, SEO, and social, if you can optimize each part of that you're going to get the most reach and visibility, and all eyeballs are on digital right now.” - Lisa Buyer Some Topics We Discussed Include: How to approach influencers on social media and why a big following isn’t always necessary Why you should include a media page on your site and how to make it easy for journalists to research everything they need to know about you Which social media platforms have the most traction A way to repurpose an article or blog post that is so simple, yet effective, you will wonder why you’ve never used it before Using Messenger as a way to communicate with journalists who visit your site The difference between marketing on LinkedIn and Facebook A clever way to use Tik Tok to your advantage, without having to make a crazy video Lisa’s big a-ha moment that she got from attending our mastermind at Podfest The #1 outreach strategy, which is easy to implement but often overlooked Imposter syndrome and more breakthroughs to get through that and forge ahead And much, much more! Contact Lisa Buyer: Social PR Secrets References and Links Mentioned: TheBuyerGroup.com/Hustle to get a free digital copy of Lisa’s book Social PR Secrets podcast Talk Walker Brain FM LinkedIn List of The Most In-Demand Hard and Soft Skills of 2020 Digital Detox Secrets Book Be sure to join our Facebook Group, where you can connect with us, podcast guests and other entrepreneurs Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Leveraging Facebook For Free Organic Reach - Molly Mahoney How To Build A Recognizable Brand Using $1 Ads - Dennis Yu
Greg is another awesome fellow marketer we got the chance to hang out with at Rich Schefren’s event in Florida, and luckily so as you cannot be around this guy and not have a huge smile on your face. He has amazing energy and ideas and on this show we cover a lot of ground with him. We also held a mastermind at Podfest, and the things Greg talked about there blew everyone’s mind in that room, so we wanted to share that in this show as well. Listen in as he explains how he got a partnership deal with Entrepeneur.com and his reality show onto Amazon Prime, and how he was able to make those deals with these high profile companies. He’s giving away amazing resources (one that’s so good you need to listen in to discover). Plus, while his business took a huge hit due to COVID, he reinvented his business model to create a brand new six figure business, all within a week. When you’re done listening, you can learn more about branding strategies from our talks with Steven Sashen and Marshall Wayne. “It’s really hard to build an audience and you have to work your tail off...I look at, if I want to build an audience, who already has my audience that I can tap into and add value to in some way.” - Greg Rollett Some Topics We Discussed Include: A resource that is so good, we can’t list it here (but listen to the show and you’ll find out what it is!) Matt reminisces about his very first band (and why they needed to change their name) How Greg is documentoring his tribe (yes, we created a new word) How to partner with the big brands - Amazon, Entrepreneur.com, and others Why mailing people stuff really helps you stand out (just like our newsletter that you can get in the mail!) How to have breakfast with Larry King (which just might lead to a book deal) The right way to crowdfund for projects, whether you are just starting out or if you have an existing audience What Greg would do differently now if he was creating video content all over again From one business tanking because of COVID to creating a brand new one all within a week And much, much more! References and Links Mentioned: The Ambitious Planner.com/Hustle - Check this out to get a free copy of Greg’s planner which includes 52 weeks worth of brand building video ideas Operation Underground and Esperanza documentaries Ambitious Adventures Rudy Ruettiger and Rudy: Live On Broadway on Amazon Prime Charity Buzz No B.S. Marketing to the Affluent by Dan Kennedy Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Xero Shoes Takes Us Behind The Scenes Of Shark Tank - Steven Sashen How To Build A Movie Star Brand For Yourself - Marshall Wayne
Today’s show is a hybrid episode, as we recently had a 3-hour Livestream on Facebook where we spoke with a variety of guests to discuss affiliate marketing. Pat Flynn was one of our guests and he is one of those folks who teaches and does affiliate marketing in pretty much the same way we do, so the first part of this show is the interview we held with Pat. You’ll hear how he got started, what his process is, how he interacts with his audience, his tips for promoting products and ideas on how you can work with big brands to become known as the main expert for their product. Then the second half of this episode is where we discuss all the cool things that are working for us right now in our business with affiliate marketing. You’ll hear how we’ve been using Facebook and YouTube lately, tips for making demo videos, and a brand new opportunity that has come up for us, from all of our years of affiliate marketing. There’s a lot of strategies packed in this one, and after you’ve listened, check our previous shows we referenced. We discuss our Unapologetic Affiliate Marketing Strategies and making Affiliate Commissions & KSTs. “If you consider and keep your headspace in ‘What does this make possible, what can you lean into, what’s that project that you always wanted to start that you can now start?’, then that’s where really amazing things and opportunities can come out of this for you.” - Pat Flynn Some Topics We Discussed Include: How to think long term for the affiliate marketing win What’s working now for our business Strategic ways to use demonstration videos The many benefits of having a Facebook group and what you must do when setting one up How to set yourself as the expert user of a product What to do if you are just starting out Tips on how to build your audience The beauty of the product reference page Examples of targeting a niche within a niche And much, much more! Contact Pat Flynn: Smart Passive Income References and Links Mentioned: Learn Scrivener Fast MKBHD tech reviewer on YouTube Retargeting Recipes College Hacking Checklist 123 Affiliate Marketing Course Key Step Tutorial Retargeting Recipes Be sure to check out our YouTube Channel Reach out to at info@EvergreenProfits.com if you are willing to give up a little bit of equity to rapidly grow your business with affiliates FlowchartGroup.com to join our awesome Facebook group Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Unapologetic Affiliate Marketing Strategies Affiliate Commissions & KSTs
What do Dalai Lama, Terry Crews and Beyonce have in common? It’s today’s return guest, Michael Trainer. Michael co-founded a company called Global Citizen, which puts on some of the biggest events in Central Park, and also has a podcast called Peak Mind, where he talks to some really big name guests. Not a lot of folks have been through this, and on his podcast, Michael has a crazy good Rolodex, so that’s the caliber of people and conversations that he has access to and shares. The hosts are the ones who take all this in and we talk about the collective thoughts he has instilled from talking with the brightest minds. Today’s show is basically a philosophical talk that transcends into an actionable guide and at the time of our recording, we are chatting about all the big perspective changes we are still going through with the pandemic and the ways to set yourself right mentally. We chat about Michael’s upcoming book which is all about how he managed to get connected with all these big-name people. In addition, we talk about how we should be approaching the current state of affairs today and the mental state that we are all in during these interesting times. If you’re seeking even more habits to heal your mind and body check out our episodes with Brad Spencer and Corona Brady. “Relationships are the true goal and I think podcasting is one of the great platforms and one of the great ways in which you can actually approach relationship building in this day and age.” - Michael Trainer Some Topics We Discussed Include: Lessons learned from being a podcaster and connecting with others Tools and tips to boost your immunity and general well being The difference between being at cause and at affect and which one you need to focus on The simple but powerful ways to put your mind on track and let go of things that don’t serve you How Michael is navigating through these uncertain times How Fleetwood Mac and Tom Petty led to the creation of a new business Why you really don’t want that Lamborghini How to get your message past the noise Dealing with current day challenges such as homeschooling and unemployment And much, much more! Contact Michael Trainer: Peak Mind Podcast @Michael Trainer on social channels PeakMind.org References and Links Mentioned: Peak Mind Global Citizen Jon Krasinski’s awesome online graduation MyIntent for free online meditation classes What Really Matters At The End of Life - TED Talk by B.J. Miller The Obstacle is the Way by Ryan Holiday The Stoic coin FlowchartGroup.com - Join our free group to chat with us, the guests and the other amazing entrepreneurs that have joined as well Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Find And Focus Solely On The Things That Suit You Best - Brad Spencer Daily Habits To Manage Overwhelm And Stress In Your Life - Corona Brady
One of my favorite types of interviews are the ones where we catch up with past guests and see where their online course journey has been taking them over time. Today we've got Gina Horkey back with us! Gina always has a lot of great insights and updates on her online course business, so it... Read More
Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope. Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead. There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper. When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs, on the future of technology and how to keep up with ever-changing trends. “Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things.” - Mark Joyner Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance Why the future is in the hands of entrepreneurs and how you can be a part of it And much, much more! Contact Mark Joyner: Simpleology.com References and Links Mentioned: Your Roadmap To Money In 2020: A Cautionary Tale Of Hope - get your free ebook Integration Marketing Simpleology Our video interview with Mark Joyner Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Will Humans Become Obsolete In The Near Future? - Mike Koenigs Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren
One of my favorite types of interviews are the ones where we catch up with past guests and see where their online course journey has been taking them over time. Today we've got Gina Horkey back with us! Gina always has a lot of great insights and updates on her online course business, so it... Read More
Our guest is Gina Horkey, founder of Horkey Handbook. Gina was able to build up her virtual assistant business into her full-time job and now offers coaching for others to do the same. We discuss the different skills that can be used to become a virtual assistant, the hours to put in, and avenues to gain clients. We also talk about the low cost of getting started and ways to keep costs low. Being a virtual assistant can also be a side hustle to supplement a full-time job.Gina can be contacted here:https://horkeyhandbook.com/https://twitter.com/Gina_Horkeyhttps://www.facebook.com/HorkeyHandBook/https://www.instagram.com/gina.horkey/ Visit the Suburban Folk website for more information.
This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want. We’re talking with Russ Henneberry, who is the founder of The Clikk.com, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things. With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate. When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby. “Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry Some Topics We Discussed Include: Three different monetization models and how to make money from each one How to charge CPM’s for your advertisers How to get referrals for lead generation Various ways to use contests in your marketing for viral shares Tips on improving your email marketing How to use this method in your own business model Proven examples of email headlines to get yours opened When to segment your list and how to clean it up How to re-engage those who haven’t opened up emails in a while And much, much more! Contact Russ Henneberry: The Clikk.com References and Links Mentioned: The Modern Publisher The Clikk BuzzSumo BuySellAds Active Campaign Upviral Built to Sell The Automatic Customer Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Creating Your Own Inbox Magazine - MaryEllen Tribby How To Create And Sell A Physical Print Newsletter - Doberman Dan
This interview with Gina Horkey digs into two of the most important productivity strategies - managing your task list and email inbox. Given how much these two systems govern everything we do, there are usually huge opportunities for improvement. Resources mentioned in the episode Eisenhower Matrix Rocket Fuel Connect with Gina Facebook Twitter Pinterest LinkedIn […]
We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes. Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you. We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne, which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals. “Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful” - Susie Moore Some Topics We Discussed Include: How to get over the need for approval from others Why it’s a good thing to admit to not being the expert Ways to step away from constantly needing social media gratification How to find your customer avatar Ways to promote yourself using the power of the media Moving forward in your business via course correction and losing products that don’t serve you The imposter syndrome concept and how to use it to your advantage How to break down barriers that are limiting your potential And much, much more! Contact Susie Moore: Susie-Moore.com References and Links Mentioned: RocketReach.co Hunter.io Stop Checking Your Likes Becoming Supernatural by Joe Dispenza Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Love Yourself Like Your Life Depended On It - Kamal Ravikant How To Overcome Anxiety And Dominate In Business - Craig Ballantyne
This interview with Gina Horkey digs into two of the most important productivity strategies – managing your task list and email inbox. Given how much these two systems govern everything we do, there are usually huge opportunities for improvement. Resources mentioned in the episode Eisenhower Matrix Rocket Fuel Connect with Gina Facebook Twitter Pinterest LinkedIn ... Read more
Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world. We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge. “If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people.” - Mike Long Some Topics We Discussed Include: The story of the $1,000,000 day launch What Mike had learned from copywriting geniuses How a simple call to action on a legal pad led to the beginning of a business Lessons learned from the dotcom bust and how they relate to the pandemic today From humble beginnings to owning a Rolls Royce Vital services that will always sell Why you want to run against the crowd Mike’s award from his $50,000,000 funnel The “Perfect Storm” for a particular business model How to use the pandemic to your advantage and be a savior to your community And much, much more! Contact Mike Long: Cooked Up In Amsterdam References and Links Mentioned: FlowchartGroup.com - join our Facebook Group! OMG Machines Register here for Mike’s webinar: CookedUpInAmsterdam.com/hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Done For You Marketing Help For $50 Per Month - Moe Abbas Unique Strategies To Bootstrap New Business Concepts - Abdo Riani
David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently. In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well. “The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood Some Topics We Discussed Include: How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc. How to deal with the “mouse in the room” (and it’s not by getting a cat!) How David helps his clients like themselves so they can love themselves more The tendency to gloss over feeling contracted and how to bring that to light What’s it like running this model in a maximum security prison Lots of examples on what to say when you are trying to begin the conversation Why just filling out the worksheet can reveal some a-ha moments and win over ego How this method works with our own real life example And much, much more! Contact David Wood: PlayForReal.life References and Links Mentioned: Download David’s worksheet for having these tough conversations at PlayForReal.life Byron Katie The Work Authentic Relating.org Get Paid For Who You Are Tough Conversations Podcast Loving What Is by Byron Katie Request a Discovery Session with David Wood Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen
We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier. On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman, for more golden nuggets of wisdom in regards to business, focus, and health. “It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with” - Dan Clark Some Topics We Discussed Include: How Dan set himself up to work with an amazing company he loved and knew was on the path for success What’s up for the future of wearable technology Tips on how to increase productivity, especially when you are in a noisy, busy environment A simple trick to trigger your mind for success How to habit stack and use your calendars wisely Getting into a flow state, even if you do your best work in the middle of the night The interesting science behind binaural beats And much, much more! Contact Dan Clark: Brain FM References and Links Mentioned: Brain FM - sign up here and get 5 free sessions then, 20% off Freedom app to increase productivity Deep Work on YouTube Atomic Habits by James Clear Relentless by Tim S. Grover Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Keep Your Brain Focused On Abundance - Christy Whitman The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco
Gina Horkey is a married, millennial mama from Minnesota. Additionally, she’s the founder of Horkey HandBook and loves helping others find or become an outstanding virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry. SHOW NOTES * There is no such thing as failure * Gina's entrepreneurship journey * Why Gina felt comfortable becoming a writer * Always be marketing * Giving yourself permission to make a career change * The process for creating Minimum Viable Results * Overcoming the fear of change * Who should think about hiring a virtual assistant * How know what to delegate * Debunking virtual assistant stereotypes * How to hire and onboard a VA * Success is a journey You can contact Gina at https://horkeyhandbook.com You can contact Brian at https://brianrollo.com
On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads. We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher. “There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers Some Topics We Discussed Include: How a near-death experience turned Tommie’s life around Media planning, and why everyone needs to do it first How the reduction in CPM’s are affecting the industry Why you should be spending money on ads now more than ever to grow your brand and be top of mind Yet another shout out to Dan! How to structure creatives for the best ROI The importance of qualifying your audience on your videos How Tommie handles research and reverse engineers winning videos And much, much more! Contact Tommie Powers: TommieTraffic.com References and Links Mentioned: Temi The Big Leap by Gay Hendricks Good to Great by Jim Collins Books by Dan Ogilvy Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin YouTube Ad Strategies From Someone Who Worked At Google - John Belcher
Becoming Internet Famous is a podcast centered around our journey of bringing the Podcast Assist brand from idea to 7-figure business. Join us – Gina Horkey, Hailey Thomas & Melanie Scroggins – as we take you through the entire process (beginning after the creation of our course, Podcast Assist), launching a podcast to share our progress and providing a case study for our students while we’re at it. It might take us a bit of time, but we're confident we can get there. And we figured it'd be one heckuva fun journey for you to tag along on! We're excited... are you?
Gina Horkey broke free of the chains of a traditional career even though it all looked perfect on paper. Now, she’s on track to hit 7 figures of revenue! Hear about her wins and lessons along the way, and her advice for new entrepreneurs.
We’re back and today we are chatting with Nathan Hirsch, creator of Freeeup.com (which he just recently sold) and the upcoming Outsource School. This whole conversation is around finding the right team members, what should of criteria you should have for finding the right team members, what sort of things you should hire for, how to hire if you don’t feel like you are ready financially, and pretty much everything you need to know about getting good team members in place and what sort of things to be prepared for in this process. Nate’s passions lie in running great companies but also hiring great people and having an awesome culture around that. We even touched on how the acquisition came to be and his exiting the business as well as the criteria Nathan set to make sure it was acquired by the right people who will run the business in almost the same way as he, in a way that is the most beneficial for not only his customers14 but his employees. After you’ve listened, be sure to check out our shows with Tim Francis and Gina Horkey for even more tips on how to find and hire the right people to make your business run as smoothly and efficiently as possible. “If we were going to sell Freeeup, we had things that were important to us. We wanted to sell it to someone who wasn’t going to destroy and break it down. We wanted someone who loved the idea, loved the concept and was going to keep it and grow it.” - Nathan Hirsch Some Topics We Discussed Include: The importance of having a “Do Not Do” List for your VA’s How to interview potential new hires properly Nathan’s 90-day rule takeaway How to properly vet developers Which are the two best roles to hire for a VA at first How to hire a VA even if you have a slim budget How to build the right team and get them on the same page as you How to build an awesome company culture so employees never want to leave What to include in a great Standard Operating Procedure And much, much more! Contact Nathan Hirsch: Social media channels on Twitter, Instagram & Facebook The Freeeup blog and YouTube channel References and Links Mentioned: Freeeup Outsource School StoryBlok The Book on Rental Property Investing by Brandon Turner Scribd App We’ve been talking about developing software and want to hire a developer inhouse, which when we launch will go out to our entire platform. If you are a developer that might want to work with us or know one, shoot us a message to info@evergreenprofits.com - we love to chat with our listeners, and we love to hear from you! Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman. He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop A Masterclass On Finding And Hiring The Right People - Tim Francis Virtual Assistants – How To Be One & How To ROI From The One You Have - Gina Horkey
"It's all about finding somebody who needs help and becoming the best solution to whatever their pain points are or their business needs. As a V.A., you are simply offering your services and time to somebody who do not have those those services or the time." — Gina Horkey
In this episode Josh talks with Gina Horkey about Virtual Assistants, what they are, why you would need them and what you need to know about hiring them.
Building a dream team for your business is often an overwhelming and tricky task especially if it’s something new to you because there’s that learning curve you need to go through. That’s why I’m so excited to bring on Gina from Horkey Handbook to walk you through building your business’ dream team. And at the end of the episode, you will have learned how to identify if you need, what to prioritize, and how to assess the first people you should hire for your dream team. We also talk about some blocks businesses have and the exact steps businesses need to take on building their own dream team.Links:Horkey Handbook WebsiteHorkey Handbook FacebookHorkey Handbook PinterestHorkey Handbook TwitterHorkey Handbook YouTubeProfit PillarsWomen in Business Retreat 2020Business Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable BusinessAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Instagram
In today's episode, you'll hear from Gina who you can learn more about at Horkey Handbook. Gina grew up poor but graduated college at 19 and began a string of successful careers. After burning out in corporate America, she decided to try her hand at entrepreneurship. Now she is running several successful online businesses aimed at helping others become entrepreneurs themselves. Listen, learn, and let us know what you think. Episode Summary She grew up poor and money was always a challenge As kids, she'd have to buy her own clothes even in middle school Gina started babysitting at age 11 But Gina was always driven to make something of her self She actually started going to college while she was an 11th / 12th grader This allowed her to graduate college just before she turned 20 The program is a special thing that Minnesota does and is free Then she ended up getting married at 21 and settled down in her hometown After college, she worked for a company helping people reach fitness goals Then she'd transition careers into being a financial advisor Gina was working 60 hour weeks but was learning a ton It's obvious that Gina is an extremely hard worker This means that she thrives in a commission-based jobs Her biggest advice for these type jobs is to sell something you're passionate about She gives some interesting insights into the life of a financial advisor Gina would stay in this career field for 10 years Just before leaving the corporate world they started preparing for a change Her husband quits his job in 2013 to be a stay at home day She knew she wanted to be an entrepreneur and started investigating Gina would start freelancing in several different areas Then she did some virtual assistant working By 2015 she was full-time entrepreneur Her corporate job had been paying about $60k before she left She talks about a lot of the success and benefits One of which is they take a 2-month vacation to the beach in Texas every year They actually unenroll their children from school every year and home school them There were some struggles though She felt guilty being close to her kids but having to work all-day Gina now has a separate location on her property to work in It really helps her separate life and work Gina does struggle with taking on too much work This year she actually stressed herself out so much she grew a dependency on alcohol Luckily she is now been sober for over six months Then Gina goes over some tips for managing stress Her and her husband are both frugal and don't want a lot of flashy things She does, however, believe in investing in herself Gina actually pays $3k per month for a business coach and it's totally paying off Her and her husband also utilize a personal trainer Then Gina goes over a laundry list of businesses she's involved in These include virtual assistant, freelancing, and Pinterest courses Some of these are branching off into niches Such as podcast virtual assistants Key Takeaways Control your income: Gina talks about how a sales-oriented career puts earning power into your own hands Commit Cautiously: Gina put so much into her businesses, but at times pushed herself way too far Branch successes: When Gina finds something is working she doubles down and finds another angle to also go after Call to Action Invest in something that will improve your life. Whether business, fitness, or anything that makes you happy. Join the Community We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community! Sign up for our exclusive newsletter Join our Facebook Group Leave us a voicemail Send an email to contact [at] TheFIshow [dot] com If you like what you hear, please leave a rating/review! The FI show on iTunes
Discover how to 10x your Productivity by hiring a virtual assistant. Guest Gina Horkey, from The Horkey Handbook, covers the full spectrum of bringing on a new assistant: how to find them, what to look for, what to delegate, and how to cultivate and create a relationship that helps your business grow Resources Mentioned Four-Hour Workweek by Tim Ferriss 30 Days or Less to Freelance Writing Success 30 Days or Less to Virtual Assistant Success Virtual Assistant Finder 3 Lessons We Learned From This Episode Why you don't want to hire a carbon copy of yourself (16:05-16:25) How to recognize what tasks to delegate to a virtual assistant so you can free your time up to create and build your business (17:35-18:40) Beware of the hyper-specialist virtual assistant and what to look for instead (24:54-25:29) Connect with Gina Horkey Website Youtube Facebook Twitter Connect with Kyle + The Story Engine Buy Kyle's Book - Selling with Story Invite Kyle to speak (events or podcast) Apply to work with us Twitter Instagram LinkedIN
This week on the show we have Gina Horkey, founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. In this episode we’ll discuss everything Virtual Assistant related: Hiring, Training, Managing, and more. We’ll also touch on the current state of entrepreneurship and the future of the Freelance Economy. https://horkeyhandbook.com/ Gina’s Guidance: I recommend one of my favorite books called Anything You Want by Derek Sivers. https://www.amazon.com/Anything-You-Want-Lessons-Entrepreneur/dp/B0058LXVH0/ref=sr_1_1?keywords=anything+you+want+derek+sivers&qid=1568251598&s=books&sr=1-1 Hacking’s Challenge: If any member of our group and takes a video and posts it for their firm 7 days in a row, I will send them a surprise at the end of the 7 days. Tyson’s Tip: Brendan Burchard book called High Performance Habits. He’s studied a ton of very successful people and really breaks down the habits that make them that way. https://www.amazon.com/High-Performance-Habits-Extraordinary-People/dp/1401952852 For more content from us please subscribe to our Youtube Channel Don’t forget to sign up for MaxLawCon20! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Interested in being on the show? Shoot us an email at support@maximumlawyer.com or message us on Facebook! Welcome to the Maximum Lawyer Podcast. Partner up, and maximize your firm.
"You really can't have an employee mindset and be successful at building your own business and going out and contracting your own clients. So, in order to become successful, you have to want to be an entrepreneur to some degree." Gina Horkey is the founder of HorkeyHandbook, where she teaches people how to start their own successful Virtual Assistant business. She started out by doing freelance work, and then realized the potential that was available to help other people start their own journey. She has built a business being the only breadwinner and while raising 2 kids! Learn more about Gina at http://horkeyhandbook.com Connect with me on Instagram: @carolinamillan Twitter: @carolinamillan FREE Branding Report: http://personalbrandingsecrets.me/ebook Enjoyed this? Listen to another one, and leave us a 5-Star Review!
Audacious Mamas - Inspiration and Strategies for Mompreneurs
My guest Gina Horkey is a married, millennial mama from Minnesota. She’s the founder of Horkey HandBook and loves helping others find or become a kickass virtual assistant, and even start their agency. Before founding Horkey Handbook, Gina spent a decade in the financial services industry. You'll hear Gina's story of turning a high paying side gig as a VA into a full-blown agency in a short time. Her inside scoop on pricing your skills, what's hot and in demand right now, and how to work with a virtual assistant most effectively. If you're looking for a VA, want to become one, or want to start your own VA services agency, you'll get a lot out of this episode. If you have strong skills in one or more areas of your life but you don't think you can monetize those skills, you should tune in as well - you might be surprised! Mentioned in this episode... Horkey Handbook https://horkeyhandbook.com Horkey Handbook VA Courses https://horkeyhandbook.com/workbooks-courses/ Horkey HandBook on Facebook https://www.facebook.com/HorkeyHandBook/ ----- Interested in joining the Podcast Guest Success small group virtual workshop? We have just 10-12 spots. Email me directly at stephanir@gmail.com or message me on Instagram @AmplifyYourself Better yet, join our free Facebook group! I'm looking forward to meeting you! Cheers, Steph xo
In the market for a virtual assistant? Gina Horkey discusses when to hire, what to look for, and how to build a great working relationship with your VA.
In the market for a virtual assistant? Gina Horkey discusses when to hire, what to look for, and how to build a great working relationship with your VA.
We're talking all things Virtual Assistant in this episode and if you don't know what a Virtual Assistant is you will by the end! Gina Horkey of The Horkey Handbook helps others find and become kickass VAs. She shares a lot of great advice in this episode so if you have an online business you won't want to miss it! Thanks for listening! Check out the show notes for all the links and resources mentioned in today's show. Don't forget to SUBSCRIBE to the podcast wherever you listen! SHOW NOTES: www.WayBeyondOrdinary.com/episode29
Hiring a virtual assistant (VA) is the first step many people take in freeing up some time to work on bigger and better things in their business. Gina Horkey has been training VA's and helping people find VA's for years. In this interview you'll learn where to hire, how to hire and when to know […]
Hiring a virtual assistant (VA) is the first step many people take in freeing up some time to work on bigger and better things in their business. Gina Horkey has been training VA’s and helping people find VA’s for years. In this interview you’ll learn where to hire, how to hire and when to know ... Read more
Gina Horkey - Onboarding a New BA VA
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! My guest today is Gina Horkey of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry. Today we’re talking about: How Gina made the transition to self-employed first as a freelance writer, then as a Virtual Assistant. How Gina rearranged her schedule to work on her side hustle. Why Gina decided to create a course teaching others how to build a successful VA business. How Gina stands out with her marketing, and some niches that VA’s aren’t currently targeting that could be great opportunities for you. Traits of an ideal Virtual Assistant Why you should make mistakes and embrace failure in your side hustle. How to figure out your hourly rate. Gina’s advice for someone who is struggling to grow their side hustle. The one belief Gina had to change about herself to get where she is today. My favorite quotes from Gina: “I’m helping people realize their goals and their dreams while being authentic and real at the same time.” “Find your kind of people by showing yourself. Including your flaws, you’ll connect the most when you are authentically you.” “Position yourself [to your ideal clients] as an investment and not an expense.” “The mistakes and failures are where you learn the most.” “[Being] business-minded is a learned skill and trait.” “If you don’t dream big, you’re not going to get big results.” Connect with Gina: Freebie: 150+ Services You Can Offer as a VA Find a VA Social Media: FB: https://www.facebook.com/HorkeyHandBook Twitter: https://twitter.com/horkeyhandbook Pinterest: http://www.pinterest.com/ghorke LinkedIn: https://www.linkedin.com/in/gina-horkey/ Instagram: https://www.instagram.com/horkeyhandbook/ YouTube: https://www.youtube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw
Gina Horkey - When It's Time For A Virtual Assistant
After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere. Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota. Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett. “You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey Some Topics We Discussed Include: How to find or become a badass virtual assistant Why working online is more legit now going to an office What salaries different VAs are making The right way to pitch yourself to businesses A method to safeguard from Scope Creep 3 skills that make for the best virtual assistants The right time to start contracting team members Rules to follow before making a new hire The tasks every business owner needs to hire for Why emotional tasks are the biggest drag on profit A system to instantly increase ROI by hiring a VA An onboarding process to maximize your new VA Contact Gina Horkey: Horkey HandBook Virtual Assistant Finder Connect on Facebook And on Twitter References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out loom Help Scout LiveAgent CloudApp Snagit Trello Notion Start. by Jon Acuff The 4-Hour Workweek by Timothy Ferriss Clockwork by Mike Michalowicz Profit First by Mike Michalowicz Work Less, Make More by James Schramko Anything You Want by Derek Sivers Moe Abbas: Done For You Marketing Help For $50 Per Month Josh Bartlett: How To Build A Solid Team And Create Rabid Fan Customers
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
What’s up, everybody! In this episode, I’m joined by Gina Horkey: writer, marketing consultant, and founder of Horkey Handbook. After experiencing a cycle of ups-and-downs in her career, Gina transitioned to doing remote work and creating online courses. Her program, 30 Days or Less to Virtual Assistant Success, is for people ready to change their career, pursue their passion, and do something different. Gina believes that remote work is the future and her program gives students a complete roadmap to take advantage of this alternative, flexible industry. She’s here today to talk about her journey and the creation of 30 Days or Less to Virtual Assistant Success. Remote work is totally the future, and you need to get onto that train. Episode Quotes "Perfection is the enemy." "The program is for career changers, people who want to do something different and they're more passionate about." "It is good to validate what you are offering first." "If you are average at everything, you are great at nothing." “I want to help open the window to people that there’s an alternative work and it can be enjoyable.” Listen to Learn 01:10 Getting to know Gina, Rapid 5 Questions 04:12 Gina's career journey 09:07 30 Days or Less to Virtual Assistant Success - who is it for? 11:32 When did the program start? What problem does it solve? 14:07 Overview of the program structure and modules 18:34 The "stuck zone" and overwhelming parts for students 20:07 Helpful resources inside the program, students' experiences 23:41 Gina's lessons and insights in teaching/creating online courses 28:18 Awesome things to look forward to from Gina 30:06 Gina's thoughts about being a Generalist vs. being a Specialist 32:40 Website and social media links****
Today, we chat with Gina Horkey. Gina has had quite the career journey – she started out working at a financial planning firm, then went out on her own offering freelance writing and eventually moved into offering virtual assistance services and realized her power as a consultant to her clients. Now Gina teaches others how to run a lucrative online business of their own.
Buckle up for another episode of The Online Course Guy – this time covering some topics that I've never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas... Read More
Buckle up for another episode of The Online Course Guy – this time covering some topics that I've never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas... Read More
Gina Horkey has come highly recommended by a number of listeners, and I've seen her work what seems like “all over the Internet” for the past couple years so I'm excited to finally connect and bring her on the show. She's a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps. Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time.
The His & Her Money Show: Managing Money, Marriage, and Everything In Between
On today’s episode of The His & Her Money Show, an amazing entrepreneurial journey is shared! We’ve got on the successful freelance writer, Virtual Assistant, and mother of two, Gina Horkey, to share her experience as freelancer and tips on how to become an effective VA! Gina started writing on the side while working at a full-time job. She woke up early in the morning and did side hustling, but soon was tired of working a traditional job and decided to make a change. She wanted something different and more passionate about than working in the corporate world. WHAT YOU WILL LEARN IN THIS EPISODE How Gina figured out what type of business she’d wanted to go into What is a Virtual Assistant? How a newbie can do a self-evaluation to determine which VA jobs to pursue What are the prerequisites for potential Vas? What are the different ways to win clients? The importance of continual learning and staying updated on the latest trends Who possesses quality VA jobs? RESOURCES Gina's Course: 30 Days or Less to Virtual Assistant Success 150+ Services You Can Offer as a Virtual Assistant (and get paid for!) HorkeyHandBook.com Thank You For Listening! This episode of The His and Her Money Show is sponsored by Bluehost, which we personally use for all of our web hosting needs. Thinking about starting up your own podcast, blog, or business website? Bluehost has unlimited plans starting out at very attractive prices. Click here for a special offer! Thanks for tuning into us on The His & Her Money Show. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for The His & Her Money Show on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we do read each and every one of them.
The Horkey Handbook Gina Horkey is a professional writer, online marketing consultant and the founder of Horkey HandBook, LLC. In 2014, she began a freelancing writing side hustle and within 6 months turned it into a full-time career. After finding great success working for herself, Gina decided she wanted to help others obtain similar results, adding step-by-step...
Are you thinking about hiring a virtual assistant but you're not sure where to start, or when might be a good time to do so? Fortunately for the modern-day freelancer and business owner, the advancements in technology and the internet have made it possible for businesses to flourish in the online environment. This means that you are now able to choose from a gigantic pool of candidates to help you with your business. Part-time, full-time, flex time? No problem. Hiring a virtual assistant gives you the opportunity to do the things that you do best in your business. You are able to outsource the tasks that are a time-suck and the things that often fall to the bottom of your to-do list. On this episode, we are lucky to have Gina Horkey, Founder of Horkey HandBook, back on the show. On episode 45, Gina spoke about how you could hire and work with a virtual assistant, and she is back with more awesome advice and to help you take that first step to hiring your first assistant. https://freelancetransformation.com/episode153
Gina started as a freelance writer and didn’t really even know that was a thing before she did a Google search one day while feeling unfulfilled in her career in personal finance. It’s amazing where this journey has taken her since then. Gina shares why "always be marketing" is a mantra in her business in order to get clients in her business. What you’ll learn in the show: Step by Step pitch process Math for how much prospecting you need to do What to focus on during prospecting Managing clients through batching Making your clients be awesome by using your service
I first came across the term “mastermind” in a beat-up, weathered copy of my father-in-law’s book, Think and Grow Rich by Napoleon Hill. Granted, the original masterminds involved an old school hierarchy of founding father types we read about in school text books. Fast forward today and the you’ll find the “mastermind” has evolved into something more flexible, creative, innovative, and value driven. What is a mastermind exactly? From Hill’s book it’s the “coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” Having a mastermind, particularly for business, is a great place for support and growth. After all, you are the average of the five people you most spend your time with, according to personal development consultant Jim Rohn. Over the years, I’ve belonged to several masterminds, some free, some paid, some in-person, some online. I found I don’t thrive in huge Facebook groups where it’s easy to get lost. I also do better in groups where other people are committed to growth, and there’s more personalization so was pleasantly surprised with this group I recently joined. In this episode, I’m excited to have a conversation with one of the co-founders Gina Horkey of Mamapreneur Mastermind. (Last week I interviewed the other co-founder Ariel Rule). What I find refreshing about my conversation with Gina is how outgoing, yet low-key her style is for someone in the online marketing world where there tends to be a lot of clutter. :) So, I hope you’ll sit back, relax and enjoy the conversation. Who is Gina? Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time via her website, Horkey HandBook. Quotes from Gina A lot of times we tend to think and over process stuff to a point that we talk ourselves out of even trying because we’re convinced that we don’t have what it takes and that we’ll fail so instead of knowing everything we’re expected to know which is completely impossible especially because everyone comes from a completely unique position and experience. Know enough to get started and learn from the actions you take. (9:42) So I think you should figure out what your goals and dreams are, and what it’s gonna take to reach them, and then you could define your own success, based on your own personal values. End (13:32) I formed a ton of relationships online and just to surround yourself with people that get you is pretty important and powerful and enjoyable. (20:48) What You’ll Learn How knowing your top priorities at the moment will help keep you focused. For Gina, they're faith, family, health and business. As the primary breadwinner, business may take the front seat from time to time, and it's totally okay to change priorities as things in business and life change all the time—as long as you're intentional and focused on your end results. The importance of surrounding yourself with people embarking on the same journey, whether entrepreneurial or other life based activity. This is where a mastermind group can come in handy. Last but not least, JUST get STARTED! Mamapreneur Mastermind ***Mamapreneur Mastermind: https://www.mamapreneurmastermind.com/ I'm a proud affiliate! Sign up for the Mastermind by mentioning this Simply Designed Life podcast episode with Gina Horkey, and I'll send you a FREE bonus audio + eBook, How to Get the Most Out of Your Mastermind to Crush Your Goals. Just shoot me an email under the "Comments" section that you've made the purchase and I'll send you your free gift! Resources and How to Connect: Gina's website: https://horkeyhandbook.com/ Social Media: Facebook,
Gina Horkey is a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Her passion it to help freelancers gear up to quit their day jobs and take their side hustles full-time. She offers an on-line course on the steps to take to realize your dream as a freelance writer - and getting paid to follow your passion. Do you like to write? Do you want the freedom to choose when and where you work? Maybe you’ve considered becoming a freelance writer, but weren’t sure how to you get started. The advice she explores during her interview is: 1. Get Started 2. Why Not You? Why Not Now? You have unlimited potential 3. Focus on the BEST possible outcome instead of the worst. In Make Money as a Freelance Writer, Gina Horkey and Sally Miller share the exact steps you need to take to start a freelance writing business from scratch. You’ll discover how to land your first paying client, even if you’re starting from zero. Follow the seven steps listed in this book and you can be earning $1,000 as a freelance writer in as little as 30 days. Listen to Gina's motivating interview where she answers these questions and much more.
Today, we are joined today by Gina Horkey, a freelancer who has broken away from the constraints of a typical day job to work for herself very successfully. Gina joins Marc to talk about the journey from a career in personal finance to going solo, all while raising her two kids at the same time. Gina and Marc discuss all manner of topics relating to her journey. Listen in to find out how Gina started out her freelance writing at 5 cents per word and has scaled it up to 50 cents per word, and thousands a month in revenue. We discover Gina’s determination to succeed, and her motivation to provide for her family. In this episode, Gina discussed how to find and pitch to clients and how she hires and pays her own employees, Gina shares such valuable information for entrepreneurs and freelancers alike, who are trying to find their own breakthrough. Tune in to get the low down on all things freelance. Key Links from the Show: www.horkeyhandbook.com - Gina’s Website and Blog http://www.listgoal.com/ - Useful web tool for email subscribers http://twitter.com/horkeyhandbook -Gina’s Twitter Learn: - Hire help before you are ready - How to use your niche to your advantage - Spend 90% of your time finding clients - Gina’s advice for entrepreneurs - Gina’s 3 tips for freelancers
The How of Business - How to start, run & grow a small business.
How to use virtual assistants to start & grow your small business, and organization tips to make you more effective. Gina Horkey explains how small business owners can use virtual assistants to grow their business, and the tools and systems she uses in her business to stay organized and productive. She also shares how she became her own boss by growing her small business, and tips & advice for other entrepreneurs. She believes “you too can start living the life you want, without having to be filthy rich or waiting to retire."
Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show. She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps. Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time.
Growing and scaling your business effectively is a must, but as you do that, the first limiting factor you'll reach is yourself. At some point, you'll discover you aren't superman, and you'll need to offload work to others. Q: How can you get more time back, while still growing your business? A: Hire a VA (virtual assistant). (Hint: It shouldn't be just any VA!) In this episode we talk to Gina Horkey who gives us an introductory overview of hiring and working with virtual assistants. We walk through the value proposition of virtual assistance, how to get started, what you need to know before you start, give hiring & training tips, and the key ingredient that makes hiring a virtual assistant a success or not. Gina Horkey is a married, millennial mama to two precocious toddlers. Additionally, she's a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Learn: Why not to focus on price Where to find a VA How to start on a trial basis and build trust How to tackle proxy payments How to decide what tasks to give to your VA How to train a VA on tasks Links: http://horkeyhandbook.com/ http://horkeyhandbook.com/va-matchmaking-service Text "getava" to 33444 to get The Top 3 Reasons You Need a Virtual Assistant. Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Annie Jennings PR JenningsWire podcaster, Gina Horkey, discusses the ins and outs to becoming a virtual assistant. The post Podcast: How To Become A Virtual Assistant appeared first on JenningsWire.
Gina started out as a Financial Advisor in 2014 and wondering if she really wanted to do this long term even though she was successful in this role. She had a desire for a different future and wanted to change and grow her skills and take a new path into another career, her vision for how she wanted to live and have a growing business with more control over her time and life.She learned how to do freelance writing and was able to take on few clients and started her side business as a Virtual Assistant. She dispels the notion that VA's are mostly overseas and work for a very low rate, and found that there are a lot of VA's in the US that have thriving businesses with US clients.She explains how she got her first clients through job boards and cold pitches to companies that were hiring and her original pitch techniques and how she recommends pitching now.Gina tells how to price your services and how to pitch yourself as the solution and also how she shifted from an hourly rate to a weekly rate.She continues with how she was able to increase her side business rate and eventually quit her day job.Gina now helps people to become self employed with control over who they work with and what they charge.Taking things to the next level with professional business coaching and how she created her own course ‘Fully Booked VA' that includes freelance writing, project management, customer service, tech services and a lot more. Even job leads for the graduates of the course.You can get more information about Gina Horkey at: www.horkeyhandbook.com and www.fullybookedva.comDo you want to start your own Podcast? Download the FREE E-book I have for you 'Starting a Podcast Mini-Course'.FREE Podcast Launch Webinar https://www.tomclairmont.com/podcast-launch-webinar/Need help getting your online business or Podcast started? Book a call with Tom's Online CalendarCheck out my FREE, E-book of the Month Club that deals with a lot of the core issues that small business startups can have.Website: www.tomclairmont.comFree Resources: www.tomclairmont.com/resourcesLinkedIn: https://www.linkedin.com/in/thomasclairmont/We'd love to hear from you about this episode! Click on this link to rate the episode or leave a comment and get a free gift: Episode RatingSupport this podcast at — https://redcircle.com/small-biz-essentials/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands