Master Local Marketing by RevGenApps.com

There are several ways you can grow your brand with social media contests. If done correctly, this can help grow your followers, engagement, and the most important part, sales! 

It might seem strange but there are several reasons why you must follow your competition on (all) their social media platforms. I know, weird right? Why would I follow my competition? Let alone, what if they see me following them? Here are the reasons why you must follow your competition on social media.

A landing page is a page on your website that is designed to convert visitors or traffic into leads. It’s different from other pages on your site as it has a form that allows you to capture visitor information in exchange for a specific offer. Get the start here!

One of the quickest ways to promote your business, and develop fresh and unique content for your website, is through blogging. Get started today and develop a new stream of revenue.

It’s common to hear about the importance of the marketing (or sales) funnel but what does it really mean? Most marketing agencies will convince you that you need to have several pieces of the “funnel” in place. Top of funnel (often brand or product awareness), middle of the funnel (usually a call to action of some sort) and bottom of the funnel (inquiry or purchase or in-store visit).But, what does it all mean? Find out here!

There are many simple ways for any business or organization to increase website traffic, most of which are organic or free, all without paying for that important stream of potential customers. Here's how to get started.

Digital marketing changes all the time. Trying the same thing, over and over again, often yields the same results. So, it’s best to learn from these mistakes if you want to succeed. Here are 3 digital marketing mistakes your brand should avoid.

One of the questions I get more often than not is, "How do I increase my followers on social media?" To which, my answer is often the same, "How often are you posting on social media?" Here is how you can grow your social media followers ASAP.

Search Engine Optimization (SEO) is the best way to get found on a Google or Bing search. But, you're going to want to avoid several of these tactics that can get you in trouble?

I get a lot of people asking, “What’s Bing?” or “Do I even need to be on Bing?” In fact, I’ve had clients strongly suggest, “I don’t care about Bing.” Well, hopefully after this article, you might start to care a little more about Bing.

One of the most frustrating, and seemingly day-to-day occurrences, is the amount of spam that arrives in your WordPress website or inbox. Here's how to stop spam to your WordPress website.

The world of marketing has changed again. Gone are the days of spending your hard-earned cash or profits on expensive traditional marketing, such as newspaper or radio, billboards, etc. Today, we can literally drill down to the customers walking in your front door. 

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake.

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels.

The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? 

You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings.And as a customer I’m sure you know from experience the impact it can have. To put it bluntly, when someone is trying to buy a product or service and an incorrect listing makes that process more challenging, that customer will waste no time finding another place to spend their hard earned money.

Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered, because there are thousands of people witnessing the neglect.

A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal level. 

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. Here's what you need to know.

Welcome to the most comprehensive collection of design, functionality and content stats for websites. These stats for websites illustrate why it’s essential to keep traffic and conversion rates on the rise.

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You’ll need to do a local SEO audit to find out. Here’s how to get it done.

If you’re not a regular ‘grammer, starting your own page (and growing it) can be overwhelming. The success of your Instagram will be determined by how you run your account. These Instagram tips will help you gain a booming fan following, and lead the way to sensation status.

If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.

This post is outlining organic social media monitoring tips, as opposed to paid social campaigns. Organic social media is more geared toward building brand awareness and connecting with your target audience. Paid social is typically centered around driving targeted actions like content downloads, webinar or appointment signups, and other specific goals.

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.

Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are over-saturated with businesses trying to stand out.

Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run.

Content marketing, also referred to as inbound marketing, involves the creation and distribution of relevant content that provides value to your business’s target audience. 

SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility.

With the online world being dominated by images, here is what you need to know as a business owner when it comes to copyright laws.

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings.

Here are 3 tips that can make sure you are providing your customers the information they require in the best way possible to help you make conversions either on your site or in person.

As long as a business is trying to remedy the situation by responding to the customer and following the proper review management protocols, it actually says more about the business than a business with all perfect five star reviews.

Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Listen to our podcast to learn why...

Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide. Business owners who take advantage of the ocean-sized lead pool will reel in a boatload of benefits.

On the surface, boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. 

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website.Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not to do when creating an appealing website, and I’ll show you what you should do instead along the way.

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place.Interest in services and promotionsUpdates and informationCommunicationEntertainmentCheck out this podcast for more information.

So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your content can only reach so far without a little help.

The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags are more than just a fad.

Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you can provide the best value to your customers.

Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories, phone directories, utility records, and various online information providers.

So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many posts should get published, and how often? Just who the heck is going to read this stuff, anyway?

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such as SEO, reviews, and more!

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled more easily.

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see what is being said about your company online.

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite YouTube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few!So where do you start?

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.