Megan's Social Media Marketing Show

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Get more social media followers one simple step at a time. Host Megan Ericson is a social media marketer, minimalist, and Enneagram One. Her superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time. If you're overwhelmed with building a following for your business or frustrated about not getting the results you want, then this podcast is for you! Follow along as her weekly episodes give you one straightforward step at a time to consistently post, get more followers, and actually make money from your social media!

Megan Ericson


    • Dec 7, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 24m AVG DURATION
    • 54 EPISODES


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    Latest episodes from Megan's Social Media Marketing Show

    ep#53 - 9 New Instagram Features You Need to Know

    Play Episode Listen Later Dec 7, 2022 25:36


    Instagram is rolling out new features left and right. It's hard to keep up!

    ep#52 - Social Media Holiday Gift Guide

    Play Episode Listen Later Nov 23, 2022 29:22


    Just what does a social media professional have on their holiday wish list?!

    ep#51 - Social Media Trends to Know for November

    Play Episode Listen Later Nov 9, 2022 27:34


    Listen in as I cover what you need to know while creating your social media content for November.   In this episode, I'll cover: ✔️ How Instagram is making the user experience worse ✔️ Why Facebook isn't dead ✔️ TikTok is still mainly for teenagers   To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep51-social-media-trends-to-know-for-november *Previously recorded from an Instagram Live 

    ep#50 - Collaboration 101

    Play Episode Listen Later Oct 26, 2022 28:19


    Collaboration is Courtnaye Richard's No. 1 secret to growing her social platform! And she dishes on how you can do it too. Whether you want to guest on blog posts, podcasts or appear in magazines or the local news – pitching yourself is the way to get there. In this episode, we cover: ✔️ How to pitch a collaboration ✔️ What's a media kit and why you need one ✔️ Staying motivated when you inevitably get a "no"   To get the full show notes links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep50-collaboration-101 *Previously recorded from an Instagram Live

    ep#49 - The Brand Therapist Is In

    Play Episode Listen Later Oct 12, 2022 34:22


    Does your brand need a little TLC? Never fear! The Brand Therapist, Stephanie Bryant, is in.    In this episode, we cover: ✔️ What is brand therapy and why entrepreneurs need it ✔️ Getting clear on your "why" before anything else ✔️ A sneaky way to use Pinterest to help your brand To get the full show notes links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep-49-the-brand-therapist-is-in *Previously recorded from an Instagram Live

    ep#48 - Social Media Trends to Know for October

    Play Episode Listen Later Sep 28, 2022 18:13


    A kid with an affinity for corn has taken the internet by storm!

    ep#47 - Why Social Media Sucks

    Play Episode Listen Later Sep 14, 2022 27:34


    It's true. I'll admit it. About anything else is easier than trying to grow a following here. Listen in to hear the top 5 reasons social media sucks as content creators and get it all out of our systems. Then, I'll give you 5 mindset shifts to cope so you can get back to slaying the day! To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep47-why-social-media-sucks   *Previously recorded from an Instagram Live

    ep#46 - Social Trends to Know For September

    Play Episode Listen Later Aug 31, 2022 22:08


    NINE new features on Instagram you need to know about!

    ep#45 - The Power of Connection: Mompreneurs and Masterminds

    Play Episode Listen Later Aug 17, 2022 31:00


    The secret to up-leveling your business may be connecting with other mompreneurs, NOT seeking new leads. As a third-generation mompreneur – Megan Moran is proof that it's possible. In this episode, we cover: ✔️ How to grow your mompreneur network ✔️ What's a mastermind and why you need one ✔️ How to sell online without being creepy To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep-45-the-power-of-connection-mompreneurs-and-masterminds *Previously recorded from an Instagram Live

    ep#44 - Social Trends to Know For July

    Play Episode Listen Later Jul 6, 2022 26:22


    New research tells us the Reel Deal

    ep#43 - Allison Hardy

    Play Episode Listen Later Jun 22, 2022 27:26


    Are you spending a ton of time creating posts on social media but no one's going to your website? Allison Hardy is here to help! In this episode, we cover: ✔️ What's a funnel and why you need one ✔️ Best tips for getting people to your website with organic and paid social ✔️ The #1 thing Allison sees people doing wrong To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep43-get-people-from-social-to-your-websitehttps://www.meganericson.com/blog/ep43-get-people-from-social-to-your-website *Previously recorded from an Instagram Live

    ep#42 - Social Trends to Know For June

    Play Episode Listen Later Jun 8, 2022 19:08


    Trying to grow your social to grow your business, but also struggling with what to post after tragedies hit national news? Listen in as I cover what you need to know while creating your social media content for June. In this episode, I'll cover: ✔️ What to post after a tragedy ✔️ Instagram testing limiting stories to 3 ✔️ Save time with a new template feature for Reels To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep42-social-trends-to-know-for-june *Previously recorded from an Instagram Live

    ep#41 - Your Enneagram Type on Social Media

    Play Episode Listen Later May 25, 2022 50:53


    How does your Enneagram type affect how you show up on social media as a creator and community builder? Listen in to find out! In this episode, we cover: ✔️ Each Enneagram type as a leader ✔️ Super powers of each type on social ✔️ Potential pitfalls to avoid for each Enneagram type To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep41-your-enneagram-type-on-social-media

    ep#40 - Social Media Trends to Know for May

    Play Episode Listen Later May 11, 2022 21:54


    Listen in as I have three questions that I will answer to help you create your social posts in May. In this episode I cover:  ✔️Should you post about The Slap?  ✔️Does including “link in bio” hurt engagement? ✔️Are hashtags Dead? To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep40-social-media-trends-to-know-for-may

    ep#39 - Creating Your Biggest Possible Audience

    Play Episode Listen Later Apr 27, 2022 35:23


    Hello and welcome to Megan's Social Media Marketing Show and boy, do I have a treat for you. In this episode I am chatting with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky is going to help you get your message out into the world.  To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep39-creating-your-biggest-possible-audience *Previously recorded from an Instagram Live

    ep#38 - How to Manage Multiple Social Media Accounts

    Play Episode Listen Later Apr 13, 2022 23:48


    As social media marketers, we are made to feel that we have to keep up with all the things all the time, but who has time for that!?   I'll tell you why it's important for your business that you have a presence on multiple accounts and how to keep them updated without burning out.   In this episode, I cover: ✔️ How many platforms to be on ✔️ Which platforms are right for you ✔️ The secret to productive engagement To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep-38-how-to-manage-multiple-social-media-accounts

    ep#37 - Social Trends to Know for April

    Play Episode Listen Later Mar 30, 2022 18:23


    If your engagement is down, it's not just you! Listen in as I cover the trends you need to know while creating your social media content for April. In this episode, I cover: ✔️ What do to when engagement is down ✔️ The most engaging post type on Instagram (and other tips) ✔️ What trends Pinterest says will be hot in 2022   To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep37-social-trends-to-know-for-april  

    ep#36 - How to Get More People to See Your Posts

    Play Episode Listen Later Mar 16, 2022 24:42


    What's the secret sauce to gain favor with the algorithm and get your posts seen by more people!? I'll tell you! In this episode, I cover: ✔️ Nailing down "who" your audience is ✔️ What you can control about the algorithm and what you can't ✔️ The "how" of creating engaging posts To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep36-how-to-get-more-people-to-see-your-posts

    ep#35 - Social Trends to Know for March

    Play Episode Listen Later Mar 2, 2022 23:09


    Use these trends to grow your social to grow your business: ✔️ Get free tips from your competitors ✔️ Decide how to share personal updates on your business account ✔️ Social stats to track in 2022 To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep35-social-trends-to-know-for-march

    ep#34 - How to Manage Two Instagram Accounts

    Play Episode Listen Later Feb 16, 2022 29:51


    Listen in on my live coaching session on how to handle multiple accounts without it feeling like a juggling act!   Monet Carpenter reached out to me asking how to manage creating content for both of her Instagram accounts and crossover content between the two. We decided to go live to help Monet and share the tips with all of you as well.   Monet helps women live purposed and embrace wholeness despite brokenness. After enduring her own seasons of hardship and grief, Monet launched Purposed Box, a monthly subscription box helping the everyday woman encounter Jesus in her every day.   During this interview, we cover: ✔️ How to determine if you need two accounts ✔️ Using the Collab feature to make your content go further ✔️ Setting your posting schedule for each account To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep34-how-to-manage-two-instagram-accounts

    ep#33 - January in Social Media Marketing

    Play Episode Listen Later Feb 2, 2022 16:27


    Welcome to January in Social Media Marketing! I will record these episodes once a month to give you more actionable, on-trend information that you can use in your social media life right now.   Three trends to watch as you prepare your social content for February: ✔️ #CorporateTikTok ✔️ 3 feeds for Instagram ✔️ Reconnecting with your Tweeps To get the full show ntoes, links mentioned in today's episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep33-january-in-social-media-marketing   *Previously recorded from an Instagram Live  

    ep#32 - How I Grew 10k Followers in a Year

    Play Episode Listen Later Jan 19, 2022 31:06


    Tina spills all on how she grew her account to over 10,000 follows!   @tinareale was part of my 10 Months to 10K Instagram Challenge group in 2021, and it's been thrilling to watch her account grow authentically and organically.   As a devotional writer, Tina seeks to share uplifting words that are rooted in God's Word. She has a heart to help women grow in their understanding of Scripture, inspiring them to stand firm in their faith no matter the changes of culture or circumstance. Her first devotional book, Come and See: Pursuing Christ's Presence and the Power of the Gospel in Your Everyday Life releases in January 2022. During this interview, we cover: Listening to your people The power of recycling content Her process for batch-creating reels To get the full show notes, links mentioned in today's episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep32-how-i-grew-10k-followers-in-a-year *Previously recorded from an Instagram Live

    ep31 - Know Your Customer on Social Media: Enneagram Type Three

    Play Episode Listen Later Dec 29, 2021 32:45


    I'm delighted to {virtually} sit down with Erin Moon to talk about how Enneagram 3s experience social media.   I'm on a mission to discover what the Enneagram can teach marketers about the personality of their one, perfect customer.   Erin Moon is the host of the Faith Adjacent podcast, as well as the resident Bible scholar on The Bible Binge podcast. She's the author of Every Broken Thing, O Heavy Lightness, and Memento Mori, and she is also the Senior Creative at The Popcast Media Group. During the interview we cover: Why she would rather be an Enneagram Zero (and what that is exactly) Her pet peeves and social catnip The importance of setting social boundaries as an Enneagram 3 For get the full episode show notes, links mentioned in today's episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep31-know-your-customer-on-social-media-enneagram-type-three   *Previously recorded from an Instagram Live  

    ep30 - Trends to Know for Social Media in 2022

    Play Episode Listen Later Dec 15, 2021 18:05


    Tired of talking about the holidays on social media already? Start planning ahead! I'm kicking off December with FOUR trends to know to set yourself up for social media growth in 2022! To get the full episode show notes, links mentioned in today's episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep30-trends-to-know-for-social-media-in-2022   *Previously recorded from an Instagram Live.

    ep29 - How to Create a Strong Personal Brand on Social Media

    Play Episode Listen Later Dec 1, 2021 26:37


    If you're lost on how to get started creating branded graphics, listen in! Karla tells us the key elements to creating a strong visual brand on social media.   Karla Colahan of The Inspired Foundry is a musician, designer, and brand strategist based in the midwest. With a goal of sending clients out into the world with confidence to embrace their own potential impact, Karla is on a mission to support artists and creatives who are doing what they love through collaboration, artistic alignment, and strategic design.   We cover: ✔️ The basics you need for a consistent visual brand ✔️ The one question to ask yourself when creating graphics ✔️ The key to having a recognizable brand To get the full episode show notes, links mentioned in today's episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep29-How-to-Create-a-Strong-Personal-Brand-on-Social-Media 

    ep28 - How to Take a Break Without Abandoning Your Audience

    Play Episode Listen Later Nov 17, 2021 19:31


    Previously recorded from an Instagram Live.   I think you deserve a break and I'm going to tell you how to do it!   The holidays are coming at that means a lot of us are going to want to take a break from social media. Heck, even if you want to, you may not think you have a choice.   During this training, I'll cover: ✔️ Ways to save time in content creation, posting, and engaging ✔️ Tips for repurposing or recycling your posts ✔️ The biggest mistake I see people making when they take a break   To get the full episode show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog  

    ep27 - Know Your Customer on Social Media: Enneagram Type One

    Play Episode Listen Later Nov 3, 2021 35:41


    Kendra Adachi, AKA The Lazy Genius, and I talk about how Enneagram 1s experience social media.   I'm on a mission to discover what the Enneagram can teach marketers about the personality of their one, perfect customer.   Kendra Adachi is the New York Times Bestselling author of The Lazy Genius Way and creator of The Lazy Genius Podcast. As a systems expert and professional permission giver, Kendra helps others stop doing it all for the sake of doing what matters.   During this interview, we cover: The types of posts that attract Enneagram 1s What gets you muted on Kendra's feed Kendra's wheel of images for the perfect grid To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep27-know-your-customer-on-social-media-enneagram-type-one

    ep26 - The Power of Growing Slow on Social Media

    Play Episode Listen Later Oct 20, 2021 34:26


    Listen in as Jennifer Dukes Lee teaches us how slow growth on social media is a good thing. Jennifer is an accidental farm girl and recovering hustle junkie who's here to help you un-hurry your heart. Growing Slow is literally the title of her latest book so I can't think of anyone better suited to boss us around on this topic. In this episode, we cover: Why slow growth is better than viral growth  Jennifer's slow growth through showing up daily Why you aren't falling behind if you're going slow How to build and – most importantly – keep healthy fences around your social media work What a productive winter (rest time) away from social media does for you   To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep26-the-power-of-growing-slow-on-social-media

    ep25 - Know Your Customer on Social Media: Enneagram Type Four

    Play Episode Listen Later Oct 6, 2021 31:53


    I'm honored to {virtually} sit down with my colleague, mentor, and friend, Emily P. Freeman, to talk about how Enneagram 4s experience social media. I'm on a mission to discover what the Enneagram can teach marketers about the personality of their one, perfect customer. Emily is the Wall Street Journal bestselling author of five books, including The Next Right Thing: A Simple Soulful Practice for Making Life Decisions. She is also the co-founder of Hope*writers, a thriving online membership community of over 3,600 writers.  During this interview, we cover: Navigating all the feels on social How to stop Emily's scroll Being your authentic self on social To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep25-know-your-customer-on-social-media-enneagram-type-four

    ep 24 - Being an Influencer vs Being an Influence

    Play Episode Listen Later Sep 22, 2021 18:46


    Are you trying to be an influencer on social media or are you trying to be a business that has influence? There is a huge difference. They are actually two different business models.    The good news: You don't have to be an influencer to make money on social media!    In this episode, I cover: ✔️ How Influencers make money on social media ✔️ How to be an influential business on social media ✔️ Steps to build know, like, and trust To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep24-influencer-vs-influence

    ep 23- Should You Switch to an Instagram Business Account?

    Play Episode Listen Later Sep 8, 2021 17:00


    Instagram offers three different types of accounts: Personal, Creator and Business. Watch this week's episode to help decide which one is right for you!   I cover: ✔️ Which features are included in each account type ✔️ Benefits for businesses ✔️ How to make the switch to a different account type To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep23-should-you-switch-to-an-instagram-business-account

    ep22 - How to Promote Your Blog Post on Social Media

    Play Episode Listen Later Aug 25, 2021 18:51


    Cure the “one and done” attitude when it comes to sharing your blog posts on social media! I sit down with content marketer (and my own team member!) Leah Jarvis to talk about the strategy behind sharing your blogs on social media and why it's not as annoying as you think it might be to post about it more than once. She also shares six ways to share one piece of content on any platform you'd like: Announcement -- A warm invitation to engage with your content Quote -- A punchy or attention-grabbing quote that's easily shared by others Interesting Fact/Stat -- Add visual interest with an illustration of a stat or fact Engaging Question -- Ask your audience their opinion on the topic before pointing them to your post Related Roundup -- Include the post in a round-up of other pieces of content that holds hands with it well Throwback Post -- Share it again at the end of the month, the quarter, or the year as a throwback To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep22-how-to-promote-your-blog-post-on-social-media

    ep21 - Know Your Customer on Social Media: Enneagram Type Six

    Play Episode Listen Later Jun 23, 2021 29:39


    Find out how Enneagram Sixes approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my Instagram Challenge Group members, Dr. Camden Morgante.  Dr. Camden is an Enneagram Type Six. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Sixes feel loved on their social   If you've ever wished you could get in your customer's heads and know how to create social media content for them, this conversation with Dr. Camden could get you one step closer.   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep21-know-your-customer-on-social-media-enneagram-type-six

    ep20 - How to Make Social Media Effortless

    Play Episode Listen Later Jun 9, 2021 20:22


    Overwhelm seems inevitable when it comes to social media, but Greg McKeown is here to help with the methods outlined in his new book, Effortless.  I am a huge fan of his first book Essentialism and couldn't wait to get my hands on this new book. Effortless helps you make it easier to do what matters most in any area of your life, but when I was reading it, I couldn't help but think of how entrepreneurs could apply this to their social media practices. In this episode, I lay out eight tips for making your social media work effortless so you can focus on running your business. I took the principles Greg teaches in the book and marry them with my social media expertise to help you grow your social media presence – wait for it – effortlessly.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep20-how-to-make-social-media-effortless

    ep 19 - Know Your Customer on Social Media: Enneagram Type Five

    Play Episode Listen Later May 26, 2021 40:38


    Find out how Enneagram Fives approach social media!   Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.    My next guest in this series is one of my Instagram Challenge Group members, Kate Boyd.    Kate is an Enneagram Type Five. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Nines feel loved on their social To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog?tag=show

    ep18 - How My Instagram Reel Went Viral with Becky McCoy

    Play Episode Listen Later May 12, 2021 31:28


    Becky's late-night, spur-of-the-moment Reel turned into a viral post that is still gaining traction. A viral post is something most social media creators wish they could experience but very few actually do. Becky tells all about: How she got the idea for the Reel How many followers and unfollows she got What she's glad she posted after the Reel went viral How she responded to the negative comments   If you've been plotting to get one of your posts to go viral, we can't promise anything, but Becky lays out a few key strategies that you won't want to miss!   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep18-how-my-instagram-reel-went-viral-with-becky-mccoy

    ep17 - Know Your Customer on Social Media: Enneagram Type Nine

    Play Episode Listen Later Apr 28, 2021 40:12


    Find out how Enneagram Nines approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my friends, Jenn Collins.  Jenn is an Enneagram Type Nine. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Nines feel loved on their social If you've ever wished you could get in your customer's head and know how to create social media content for them, this conversation with Jenn could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep17-know-your-customer-on-social-media-enneagram-type-nine

    ep16 - Encouragement for When It Seems Like No One Cares on Social Media

    Play Episode Listen Later Apr 14, 2021 11:29


    I have a message of encouragement for you when your social media followers are down, you're not getting any engagement and it seems like no one cares. Reach and engagement is down across Facebook, Instagram and Twitter – the three largest platform – and that can make it feel like all our efforts are for nothing.   This episode will help you remember: Your post's performance doesn't equal your performance. You're doing a good job! Social media is changing constantly continuing to return day after day is a triumph. Doing something IRL (in the real world) can help us get a fresh perspective and inspiration. Finding other business owners to help encourage and support you is crucial.   To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep16-encouragement-for-when-it-seems-like-no-one-cares-on-social-media   Let's connect on social Facebook  Instagram Twitter

    ep15 - How I Got 3,000 Followers on Instagram with Ashley Brown

    Play Episode Listen Later Apr 7, 2021 27:38


    Ashley Brown says supporting other communities online is her number one secret to gaining over 3,000 followers on her Instagram account. As the owner of a business called Routine and Things, you can probably guess her second secret to Instagram growth – employing routines for content creation. This is how she stays consistent and trustworthy for her followers. That's right: Relationships and routines are the two pillars for her success. In this episode, we also cover: The effect starting a podcast had on her Instagram growth How selling physical products helped her community and boosted her growth The importance of consistent content creation How she employed a routine to guest on other podcasts The routine that helps her reconnect with all her podcast interviewers Ashley's interview is a part of my Instagram growth series where we talk with Instagrammers who hit each 1,000 follower mark so you can learn tricks of the trade every step of the way. Stay tuned for next month's feature of an account that's grown to over 4,000 followers. To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep15-how-i-got-3000-followers-on-instagram-with-ashley-brown

    ep14 - What To Do When the Algorithm Changes

    Play Episode Listen Later Mar 31, 2021 10:10


    When the social media algorithm changes on your favorite platform, it could mean all your leads are gone in a moment. I've been managing social media accounts for a decade now and I can tell you from experience that it has happened on each platform and will happen again. In this episode, I'll cover: What is an algorithm? Different types of algorithm changes The importance of tracking your stats When and how to change your strategies  You can never algorithm-proof your accounts, but you can prepare for the changes and bounce back when they come. To get the full show notes, links mentioned in this episode or to ready the transcript head to my website: https://www.meganericson.com/blog/ep14-what-to-do-when-the-algorithm-changes  

    ep13 - Track These Stats to Grow Your Instagram Following

    Play Episode Listen Later Mar 24, 2021 15:41


    Follower count is probably the only number you ever worry about but it's not the only number that can give you insight into how your account is performing. We tend to fixate on one number and one number only when it comes to Instagram: Follower Count. I would wager most business owners don't look at anything else; however, Instagram gives us a wealth of Information in the Insights tab of Creator and Business accounts that can help you judge how well you're actually doing in attracting people to your account. In this episode I'll cover: How to find your stats Which stats to pay attention to and which to disregard The industry benchmark numbers you want to hit After listening in, I'll have you tracking your stats like the boss you are! To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep13-track-these-stats-to-grow-your-instagram-following

    ep12 - Know Your Customer on Social Media: Enneagram Type Eight

    Play Episode Listen Later Mar 17, 2021 39:46


    Find out how Enneagram Eights approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my friends and colleagues, Carla Hayden. Carla is an Enneagram Type Eight. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Eights feel loved on their social Her love of Clubhouse and why the new platform is engaging for her If you've ever wished you could get in your customer's head and know how to create social media content for them, this conversation with Carla could get you one step closer.

    ep11 - Are Viral Posts a Good Thing?

    Play Episode Listen Later Mar 10, 2021 13:38


    Many people hit publish on each posting hoping that it's “the one” – the post that will go viral and bring them millions of followers. However, I've talked to several people who had the blessing and, some would say, the curse of a post going viral.   In this episode, I bring back my friend Joy Vetterlein to talk about her Instagram post that went viral for stating an opinion that is controversial in the Christian world. She shares how she dealt with the backlash and lessons learned as a result. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep11-are-viral-posts-a-good-thing

    ep10 - How to Caption Your Videos

    Play Episode Listen Later Mar 3, 2021 9:04


    Adding captions to your vidoes doesn't only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you say. The answer: Captioning your videos draws them in and keeps them watching.   In this short episode, I answer one of the questions I get most often: How do I add captions to my videos? And, I'll walk through my favorite apps and online software options for creating those captions.   To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep10-how-to-add-captions-to-your-videos

    ep09 - Know Your Customer on Social Media: Enneagram Type Two

    Play Episode Listen Later Feb 24, 2021 35:05


    Find out how Enneagram Twos approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My next guest in this series is one of my good friends, Gabby Ballom.  Gabby is an Enneagram Type Two. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on How marketers can make sure Twos feel loved on their social If you've ever wished you could get in your customer's head and know how to create social media content for them, this conversation with Gabby could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep09-know-your-customer-on-social-media-enneagram-type-two

    ep08 - 5 Reasons Why You Haven't Reached 10,000 Followers on Instagram

    Play Episode Listen Later Feb 17, 2021 14:33


    Follower count isn't everything. You can make a living on the leads generated from a smaller following than 10,000. BUT, sales is a percentage game. The more followers you have, the more potential for sales. There's no getting around the math.   Why is getting to 10,000 followers a big deal?   The biggest benefit to hitting 10,000 followers is Instagram grants you its coveted Swipe Up feature that allows you to link to any webpage you like in your Stories. Besides the one link allowed in the profile bio, the Swipe Up is the only place a direct link can be used. Eliminating that one barrier is huge for clearing the path to the sale.   If you've been on Instagram for awhile striving for that 10,000-follower mark but your follower count keeps falling short, I cover the top 5 reasons this may be happening. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep08-5-reasons-why-you-haven-t-reached-10-000-followers-on-instagram

    ep07 - How I got 2,000 followers on Instagram with Chelsey DeMatteis

    Play Episode Listen Later Feb 10, 2021 33:39


    Today on the show we are continuing to hear from real life Instagram users who have hit milestones with their instagram following.    Last month, we talked to Joy who grew her Instagram count to a 1,000. And today on the show Chelsey DeMatteis is sharing with us about doubling that and growing her following to 2000+.    If you're sensing a theme here, you would be right.  And spoiler alert, next month we'll have someone who has grown their following to 3,000. We want to learn how they did it, the strategies that worked (or didn't work) for them, and all the tricks along the way.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep07-how-i-got-2-000-followers-on-instagram-with-chelsey-dematteis  

    ep06 - Are Hashtags Worth the Effort?

    Play Episode Listen Later Feb 3, 2021 11:17


    Hashtags seem to mystify people. And, more than once, I've been pulled into a side conversation where someone shamefully admits they don't even know how they work. If that's you – fear not – we'll cover all you need to know about them in this episode including:  What are hashtags? How do hashtags work? Why should I use hashtags? Do I really need to use them on all the platforms? How do I know which hashtags to use or how do I find good ones? I'll answer all these questions and more on this episode of Megan's Social Media Marketing Show!    To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

    ep05 - Know Your Customer on Social Media: Enneagram Type Seven

    Play Episode Listen Later Jan 27, 2021 31:16


    Find out how Enneagram Sevens approach social media! Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe 9 distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer.  My first guest in this series is one of my good friends, Allison DeVelvis.  Allison is an Enneagram Type Seven. We discuss: What she likes and dislikes on social media What makes her click on a post, comment, or share The platforms she loves to hang out on If you've ever wished you could get in your customer's head and know how to create social media content for them, this conversation with Allison could get you one step closer. To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show      

    ep04 - How to Never Run Out of Content to Post on Social Media

    Play Episode Listen Later Jan 20, 2021 10:44


    We've all done it. We scroll through our camera roll or stare at a blank screen, willing an idea to come to us for our next Instagram or Facebook post. You can stop staring because today I'm going to share how to never run out of content for your social media feeds ever again. Including my foolproof process to systematizing your social media each week.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

    ep03 - How the Enneagram Can Help You Know Your Customer

    Play Episode Listen Later Jan 13, 2021 19:09


    Today, we'll be talking about your customer and the Enneagram. That's right, the Enneagram AND marketing.  Don't worry, if you don't know what the Enneagram is, I'll explain everything in the episode. You may think your marketing strategies need to appeal to most people, but the reality is you market to one person, your perfect customer, and that customer has a unique personality.  But how do you know what their unique personality is? You guessed it: the Enneagram. I'm sharing my favorite tool for uncovering that personality on today's episode.  To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show  

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