Podcast appearances and mentions of allison hardy

Here's how the series works:Episodes 1 and 3 are over on Allison Hardy's podcast, ⁠6-Figure Secrets⁠Episodes 2 and 4 are here, on Coach Business---Sell Like A Human Sessions is a 4-episode series for entrepreneurs who are done with sales that feel awkward or slimy. Join me, Caryn Gillen, along with Allison Hardy, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales. Because here's the truth: people don't buy because you're the loudest in the room—they buy because they actually trust you.---"If you stay with them, the next question becomes really obvious."In this wrap-up to the Sell Like A Human Sessions, we're talking about my favorite thing: how to approach business sales and selling like a human.Along with Allison Hardy, Marisa Corcoran, and Lauren Litt, we dive into how I help business owners and coaches sell with integrity and as themselves.Discover:  • the thing that worked in 1950 that still works today • the 4 parts of a sales call • the #1 most important thing to do when selling anythingTAKEAWAYS:- Why relationship-based business strategies are still the ones that work- Knowing how to lead and guide people through a sales process- How your ethics and values factor in- The 4 parts of a sales call- The "Love Letter" exercise that I assign to all of my clients (how it helps give them clarity and makes selling so much easier)- "Handling" objections- The only time you should allow yourself to coach on a sales callRESOURCES:Listen to episodes 1 and 3 of the Sell Like A Human Sessions on the 6-Figure Secrets Podcast⁠.CONNECT WITH ALLISON:Snag Allison's $80,000 Email TemplateCONNECT WITH CARYN: Listen to Caryn's Coach Business PodcastCONNECT WITH LAUREN:Access Lauren's Daily F.I.T. Series and learn how to improve social media engagement without a single postCONNECT WITH MARISA: Learn more about Marisa on her website

Here's how the series works:Episode 1 drops over on Allison Hardy's podcast, ⁠6-Figure Secrets⁠Episode 2 is hereThen, next week, on May 28:  Episode 3 goes live on 6-Figure Secrets  Episode 4 wraps it up, right here, on Coach Business---Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy. Join me, Caryn Gillen, along with Allison Hardy, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales. Because here's the truth: people don't buy because you're the loudest in the room—they buy because they actually trust you.---"We have to remember to add that extra relational layer in there..."In this second episode of the Sell Like A Human Sessions, we're talking about adding personality and vibe to our copy so people can really get a sense of us.Copy mentor Marisa Corcoran leads the conversation, along with Allison Hardy, Caryn Gillen, and Lauren Litt.Discover: the two things that control people's purchasing decisionswhy you should approach your copy as you do getting dressedhow letting yourself be boring and messy can help you connectTAKEAWAYS:- The two things that control people's purchasing decisions and why they should always be at the forefront of what you create.- The 3 R's that you want to achieve with your copy and services. - How being boring and sharing the little things can really help you connect with your audience (e.g., are you a coffee or a tea drinker?).- Getting to know your word and accessories closets. - Letting people get a sense of you and why, in order to compel, you've got to repel.- Biggest piece of advice: Give yourself a chance to be in the sandbox and let it be messy.RESOURCES:Listen to episodes 1 and 2 of the Sell Like A Human Sessions on the 6-Figure Secrets Podcast⁠.CONNECT WITH ALLISON:Snag Allison's $80,000 Email TemplateCONNECT WITH CARYN: Listen to Caryn's Coach Business PodcastCONNECT WITH LAUREN:Access Lauren's Daily F.I.T. Series and learn how to improve social media engagement without a single postCONNECT WITH MARISA: Learn more about Marisa on her website

Email is, by far, the most effective way to promote a virtual summit. But how can you ensure the emails you're writing will do the job of increasing registrations? Today we have email marketing expert, Allison Hardy, to share the top two mistakes summit hosts make in their emails, how to appeal to multiple types of buyers, and the most important parts of an effective promo email. For show notes, head to https://summithosthangout.com/297

In this episode of Passionate & Prosperous, Stacey is joined by email marketing strategist Allison Hardy to unpack one of the most essential and misunderstood parts of modern business: email marketing.Together, they explore why building and nurturing an email list is one of the most important long-term strategies for business growth, audience engagement, and client attraction—especially for coaches, service providers, and entrepreneurs with high-touch, relationship-based businesses.The conversation covers how to grow your list with intention, how to sell through your emails without feeling salesy, and how to shift your mindset from chasing numbers to creating real connections that lead to conversions.Allison also introduces the 7 buyer types every business owner should know—and explains why understanding how your audience makes purchasing decisions is the secret to writing effective, engaging email content.In This Episode, We Cover:Why your email list is the most valuable audience you ownHow to grow your list with strategic visibility, partnerships, and lead generationThe difference between automated systems and relational marketing (and how to use both)Why email engagement matters more than list sizeHow to talk to the 7 different buyer types to improve conversionsThe role of permission-based pitching and invitations in salesCommon mindset blocks around email marketing (and how to shift them)Why authenticity and consistency are key to long-term list successHow to build trust through valuable, transformational emailsIf you've been wondering how to grow, engage, and convert your email list in a way that feels aligned, sustainable, and high-touch, this episode will give you the clarity and strategy you need to make email your most powerful marketing tool.Allison Hardy is an email funnel strategist who helps online coaches grow their businesses using authentic, relationship-centered marketing strategies. You can find her on Instagram and get her $80,000 email template here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Monetize Your Email List: Strategies for Success Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively. The Importance of a Strategic Approach Why make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase. Creating Valuable Content to Monetize Your Email List Our attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem. Engaging Through Strategic Content to Monetize Your Email List The first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging. Implementing a Clear Sales Strategy It is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence. What to include in your pitch sequence to monetize your email list In your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product.  About Allison Hardy Allison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies. Website for Allison Hardy Additional Resources Download the free eBook: 5 Crucial Strategies to Start and Grow a Sustainable Business Access all show notes and links  

I'm excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches:Kelly - a visibility coach Kelly, Lacey - a funnel building strategist Lacey, Allison - an email marketing strategist, and Sam - a sales copywriterTogether, we explore the power of offering digital products for just $1 to significantly grow our email lists!You'll get firsthand insights into our strategic approach, learn what we'd change for future projects, and understand the key elements that made our collaboration a success. Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Allison's Links:Listen to Allison Hardy's 6-Figure Secrets podcastConnect with Allison on InstagramGet her Subject Line Magic now!Kelly's Links:Connect with Kelly on InstagramListen to Kelly's Entrepreneur School podcastGet her Ultimate Roadmap to Visibility Off Social now!Lacey's Links:Connect with Lacey Cribb on InstagramSign up to her Lead Magnet Masterclass now!Sam's Links:Connect with Samantha BurmeisterDM Sam on InstagramGer her Clickable AF CTAs now!

Ever feel like you can't add one. more. thing. to your full plate as a CEO mom? Like you've got all these emails to send and tasks to check off your list, and not enough brain capacity to make it all happen? Join Kimberly for a relatable chat with Allison Hardy, email marketing strategist and host of the 6-Figure Secrets Podcast. They look into the game-changing magic of automation, redefining passive income and success as an entrepreneur, and how to thrive as a CEO mom. Full of super real, practical tips, this episode is a must-listen!Allison Hardy's Instagram: @Allison_Hardy_Allison Hardy's Podcast: 6-Figure SecretsBEYOND THE HYPE: How to Save $ with S Corps the RIGHT WayRegister now: https://taracpafirm.com/s-corp-masterclass/ Connect with Kimberly on Instagram: https://www.instagram.com/taracpafirm/ Website: https://www.taracpafirm.com/

Discover the secrets to crafting emails that convert with expert tips from today's guest. Learn how personalization, compelling subject lines, and clear calls-to-action can transform your email marketing strategy. Joining us to share her high-converting email template is Allison Hardy, a lead generation and email funnels strategist. She helps heart-centered coaches create a six-figure passive income stream without being a salesy. Allison talks to us about having a profitable pitch sequence by streamlining and systematizing the whole drip process. Tune in to learn her secrets! #impactfulentrepreneurshow #guestinterview #HighConvertingEmails

Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don't even have these crucial follow-up emails in place. So if you're a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.My guest is Allison Hardy, an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships—on autopilot. She's also the founder of the Funnel of the Month Club and host of the 6-Figure Secrets Podcast. Her expertise has been featured in Huffington Post, YFS Magazine, and she was even named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. Listen to learn more about:The seven must-send emails in your pitch sequence and why they are essential for conversionsWhy Allison isn't a huge fan of traditional welcome sequences and what she recommends insteadHow to personalize and customize email funnels for your client's business (hint: it's not a one-size-fits-all approach)Tips for ensuring your emails guide subscribers smoothly through the customer journey without overwhelming themTune in to find out exactly what info subscribers need next to make a solid buying decision—and just as importantly, what you shouldn't be sending them.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Allison's Freebie The $80,000 Email Template: This is the email that was directly responsible for over $80,000 in sales in 2023. Get a copy and paste template to make your own and include in your next Email Pitch Sequence.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Allison:Instagram: @allison_hardy_ Website: http://www.allisonhardy.com/ Connect with Emily:Facebook Community:

Today is our fourth and final part of the "Fill Your Funnel" series with Allison Hardy, email funnel expert. We wrap up our time together discussing creating content that converts and makes you an authority in your field while leading to genuine sales.In today's episode, we share:The highs and lows of creating impactful contentBenefits of behind-the-scenes contentHow you can humanize your brand through content you share with your audienceOur systems for planning, creating, and repurposing contentTips and advice for working through creative blocksFILL YOUR FUNNEL RESOURCES: RSVP TO THE NETWORKING EVENT: https://www.addevent.com/event/ca23057391DOWNLOAD YOUR INCOME STACKING STRATEGY: https://www.hollymariehaynes.com/profitWATCH THE SELL ON AUTOPILOTE MASTERCLASS: www.allisonhardy.com/sell-on-autopilot-masterclassCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club• WORK WITH HOLLY: www.hollymariehaynes.com/workwith meCONNECT WITH ALLISON: WEBSITE: https://www.allisonhardy.com/INSTAGRAM: https://www.instagram.com/allison_hardy_

In this episode, we get to talk with Allison Hardy, email marketing strategist. Allison shares why evergreen email funnels are a great strategy for bloggers, how to shift your mindset to get comfortable with selling, and how to sell to all types of buyers in your audience. She also gives us her thoughts on how long the ideal open cart should last, and if you should ever extend your open cart period. If you want to start selling or increase your sales through email marketing, you'll love this episode!

In part 3 of the "Fill Your Funnel" series with Allison Hardy, email funnel expert, we share how quarterly planning sessions can transform your business and reduce stress for a successful year-end and holiday season.In today's episode, we share:Importance of systems in business, and types of systemsComparison of our quarterly planning routinesTime saving strategies we swear byHow we use live events and collaborations as leverage during the holiday seasonTips for planning and goal setting for 2025FILL YOUR FUNNEL RESOURCES: RSVP TO THE NETWORKING EVENT: https://www.addevent.com/event/ca23057391DOWNLOAD YOUR INCOME STACKING STRATEGY: https://www.hollymariehaynes.com/profitWATCH THE SELL ON AUTOPILOTE MASTERCLASS: www.allisonhardy.com/sell-on-autopilot-masterclassCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club• WORK WITH HOLLY: www.hollymariehaynes.com/workwith meCONNECT WITH ALLISON: WEBSITE: https://www.allisonhardy.com/INSTAGRAM: https://www.instagram.com/allison_hardy_

Today is part 2 of the "Fill Your Funnel" series with Allison Hardy, email funnel expert, where we are sharing three key ways to sell through email this season, how to gear emails to specific buyers, and the importance of perpetual promotion. You'll also want to tune in for actionable tips on creating your holiday promotional calendar and optimizing your strategies without the stress.In today's episode, we share:The importance of targeted email content for specific buyersExamples of effective email contentThe culture of clicking in email marketing and what engagement looks likeStrategies for using emails as a follow-up strategyHoliday selling strategies and scheduling tipsFILL YOUR FUNNEL RESOURCES: RSVP TO THE NETWORKING EVENT: https://www.addevent.com/event/ca23057391DOWNLOAD YOUR INCOME STACKING STRATEGY: https://www.hollymariehaynes.com/profitWATCH THE SELL ON AUTOPILOTE MASTERCLASS: www.allisonhardy.com/sell-on-autopilot-masterclassCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club• WORK WITH HOLLY: www.hollymariehaynes.com/workwith meCONNECT WITH ALLISON: WEBSITE: https://www.allisonhardy.com/INSTAGRAM: https://www.instagram.com/allison_hardy_

Today's pep talk kicks off the "Fill Your Funnel" series with Allison Hardy, email funnel expert, where we are diving deep into email marketing strategies and how to transform leads into loyal clients. Tune in to learn how to fill your email funnel with impactful collaborations.In today's episode, we share:The importance of email collaborationsTips for finding complementary partners to collaborate withCurrent collaboration strategies we are using in our own businessesHow you can implement collaborations to fill your funnel before the year endsFILL YOUR FUNNEL RESOURCES: RSVP TO THE NETWORKING EVENT: https://www.addevent.com/event/ca23057391DOWNLOAD YOUR INCOME STACKING STRATEGY: https://www.hollymariehaynes.com/profitWATCH THE SELL ON AUTOPILOTE MASTERCLASS: www.allisonhardy.com/sell-on-autopilot-masterclassCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club• WORK WITH HOLLY: www.hollymariehaynes.com/workwith meCONNECT WITH ALLISON: WEBSITE: https://www.allisonhardy.com/INSTAGRAM: https://www.instagram.com/allison_hardy_

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We're breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we're sharing personal insights on how email marketing and strategic communication can boost your launch success. Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart) (releases August 30th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Allison's Links:DM Allison on IGGet Allison's $80,000 email templateBrenna's Links:DM Brenna on IGGet Brenna's Pre-Launch Cheat Sheet

The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.Watch the next episode of this three-part series: How to launch like a pro (even if you don't have a huge team) (releases August 28th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Allison's Links:DM Allison on IGGet Allison's $80,000 email templateBrenna's Links:DM Brenna on IGGet Brenna's Pre-Launch Cheat Sheet

Allison Hardy is an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships on autopilot. In this summit interview, Allison shares how she hosted four bundles this past year and generated 700-2500 new email subscribers per event, why this strategy works for her business, and how hosting bundles allows her to solve the challenge of getting more people into her already converting email funnel.  To stay in touch and continue learning from Allison, download her FREE Resource: The $80,000 Email Template. This is the word-for-word (+ template!) of the singular email that was responsible for bringing in $80,000 in sales to her business in 2023. Follow Allison On Instagram Visit her website: www.allisonhardy.com 

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist,Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to Allison Hardy's 6-Figure Secrets podcastJoin the Funnel Of The Month ClubDM Allison: www.instagram.com/allison_hardy_Listen to the previous episode with Allison HardyKwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramAllison's Links:DM Allison: www.instagram.com/allison_hardy_Get Allison's The $80,000 Email Template

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  Watch the guest expert episode with Allison Hardy (releases August 14th): Guest Expert with Allison HardyPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to Allison Hardy's 6-Figure Secrets podcastJoin the Funnel Of The Month ClubListen to the next episode with Allison HardyKwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramAllison's Links:DM Allison: www.instagram.com/allison_hardy_Get Allison's The $80,000 Email Template

If you're eager to understand how to build and leverage your email list for effective marketing, today's episode is for you!Meet Allison Hardy, an email marketing strategist who excels at helping women scale their businesses while maintaining a fulfilling personal life. Unlike the traditional concept of work-life balance, Allison advocates for a "life-first" approach, where personal fulfillment drives business success. She specializes in helping coaches and experts enroll clients into courses, memberships, and programs effortlessly. Allison also hosts the successful podcast, The 6 Figure Secrets Podcast, where she enriches her community with valuable insights.Allison's entrepreneurial journey began unexpectedly when she was laid off while six months pregnant. This challenge led her to network marketing, which she soon realized wasn't her long-term path. Transitioning to coaching and consulting, she discovered the power of email marketing and has been a dedicated advocate ever since.In our conversation, Allison and I explore the importance of strategic marketing and why email should be your primary focus for sustainable business growth. We discuss the shift from one-on-one work to scaling through many, the role of outsourcing, the value of clear, niche-specific messaging, and simplifying your offerings to match your passion and energy. We also cover why relying solely on Instagram is risky and break down marketing and sales funnels in a straightforward manner.Navigating motherhood while building a business presents its own set of challenges, but it's possible to create a fulfilling business that also brings life-changing results for you and your family. This episode is filled with actionable advice and insights on efficient marketing strategies and much more. No matter where you are on your entrepreneurial journey, this is an episode you won't want to miss!____ Connect with Allison on Instagram @allison_hardy_Check out Allison's membership Funnel of the Month ClubLearn more about Allison by visiting her websiteListen to Allison's podcast The 6 Figure Secrets PodcastConnect with me on InstagramLearn more about booking a Biz Therapy session and working together by visiting my website

This episode features a conversation with Allison Hardy, an email marketing strategist. Allison specializes in helping coaches and experts automate their marketing processes, allowing them to focus more on client work rather than constant promotion. She emphasizes the importance of choosing a reliable email platform with good deliverability and automation features, recommending ConvertKit, which she has used for years. Allison also shares her journey into email marketing, which began after being laid off while pregnant and pivoting from personal training to business mentoring. She highlights the importance of not overwhelming clients with information during onboarding, suggesting a gradual approach over two weeks.Allison discusses her approach to webinars, noting that she hosted them bi-weekly to keep her skills sharp and maintain consistent lead generation. She also underscores the value of transparency, using personal success stories and client testimonials to build trust. Allison advises listeners to be their own best clients by implementing the strategies they recommend to others, thereby demonstrating credibility and effectiveness.The episode concludes with Allison promoting her $80,000 email template and encouraging listeners to connect with her on Instagram.Find Allison on IG!The $80,000 Email TemplateAllison's Website

Send us a Text Message.Have you ever stressed over a live launch? Have you ever wondered what to do with emails after adding people to your list?Episode 52 of Mompreneur Mastery features Allison Hardy, an expert in email marketing strategies, who shares invaluable insights on automating your sales and creating a culture of clicking in your email sequences.If you've ever felt overwhelmed by the constant hustle of securing clients or struggled to maintain a work-life balance while running your business, this episode is for you. Alison breaks down actionable strategies that empower you to harness the power of email marketing to grow your business while reclaiming precious time with your family.Alison Hardy is not just an email marketing strategist; she's a trailblazer in simplifying the process of enrolling clients into courses or memberships on autopilot. As a mompreneur herself, she understands the challenges of juggling business success with family life, making her insights invaluable for anyone looking to achieve sustainable growth without burning out. Whether you're a seasoned entrepreneur or just starting out, Alison's approach offers practical solutions to transform your email marketing efforts into a revenue-generating machine.Key Takeaways:[00:00:00] Introduction to Alison Hardy and her journey into email marketing.[00:06:10] Alison's personal story of transitioning from postpartum depression to successful online entrepreneurship.[00:10:00] Creating a culture of selling on your email list to empower your audience's purchasing decisions.[00:12:00] The importance of nurturing a culture of clicking in your email marketing strategy.[00:15:00] Moving beyond welcome sequences to nurture sequences that drive meaningful engagement and sales.MENTIONED IN THIS EPISODE:Sign up for Allison's Sell On Autopilot MasterclassConnect with Allison on InstagramFind And Fix The Gaps In Your Instagram Strategy Quiz Get the 7 carousels and captions that made me over $20k on Instagram for only $27Music courtesy of Pixabay

Want one of my quick tips for growing your email list? Today, I'm continuing my series of summer shorts that will give you actionable advice in quick episodes. In this episode, I'm sharing why I love using freebie swaps as a way to grow my email list with targeted leads. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeEpisode 8: Email Marketing & Funnel Strategies with Allison Hardy mollycahill.com/8-email-marketing-funnel-strategies-with-allison-hardy/Episode 49: Email Marketing 101 for Your Wellness Practice mollycahill.com/49-email-marketing-tips/

Looking to transform your approach to email marketing? In today's episode, I dive deep into the world of email marketing with expert Allison Hardy. Allison shares why email is crucial for scaling your business, the importance of pitch sequences, and the power of data-driven decisions. She also drops invaluable tips and insights that can transform your approach to email marketing. If you're looking to enhance your email game and drive consistent sales, this episode is a must-listen! Tune in to hear:Why consistency is key and how regular email communication with your audience is non-negotiable for business success!Tips for understanding your email open rates, click rates, and sales page hits to ensure your funnel is performing optimallyComponents of a successful pitch sequenceCurrent trends and best practices in email marketingAllison's tips for building human connection and strategies to engage your subscribers with personalizationCONNECT WITH ALLISON: Instagram: @allison_hardy_ Website: www.allisonhardy.comFree resource: www.allisonhardy.com/80000templateCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• SAVE YOUR SPOT IN ANTI-SOCIAL SCHOOL: https://www.hollymariehaynes.com/schooldeposit• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Sending emails to your list is about soooooo much more than simply sending emails. It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI? Then today's episode is for you. Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF… Is that happening for you? When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list… Then listen to Allison Hardy, email marketing strategist, teach about selling more effectively through email. *Yessss without the YUCK factor. Pinky promise. In today's episode, Allison LIT TER ALLY gives pure platinum-level value here, telling you how to -understand the difference between what should be in your nurture emails and what should be in your pitch/sales ones. -avoid common mistakes & misconceptions so you don't waste your time -know what to say EGGGGZACTLY in each email of a sales/pitch sequence. I mean, Allison unravels the mystery of, "What exactly do I say in Email #1?" ETCETERA. **WHEW! See what I mean by 'pure platinum-level value'?** We also chat about weaving Audience-Centric Marketing™ into your sales emails so they consider the varied types of thinkers in the audience… Tailor your emails to meet their needs – AND your sales goals! Finally, what would a convo around sales BE without a discussion on dealing with limiting beliefs? We cover that, too - all in 30 mins. Get your ears on this week's episode & download Allison's templates for the seven emails she unpacks for us today: https://www.allisonhardy.com/pitch-perfect-ads Find Allison at: https://www.allisonhardy.com & https://www.instagram.com/allison_hardy_ Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot. She's the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. PS: Please share this podcast or leave us a review so we can help other service providers grow their business & get more clients with content your audience can't wait to consume! THANKYOUVERYMUCH! Learn more about your ad choices. Visit megaphone.fm/adchoices

Email marketing boasts one of the highest ROIs among all business marketing strategies. Today, we're thrilled to have email marketing expert Allison Hardy join us. She'll reveal her top secrets and show us how to leverage email marketing to work smarter, not harder, and grow our businesses. Grab your notebooks because this episode is packed with pure strategy. Connect with Allison on Instagram @allison_hardy_ Get “The $80,00 Email Template” here. Grab Amy's bestselling book The CEO Method: An Entrepreneur's Guide to Business Success for less than a dollar, available on Amazon! Learn more about CastMagic here I would love to hear your biggest takeaways! Connect with me in the DM's over on Instagram @amytraugh Join us for Coffee Talk. Our free virtual networking event for like-minded entrepreneurs, Click here for details. Learn more about your ad choices. Visit megaphone.fm/adchoices

Allison Hardy is no stranger to waking up to multiple sales notifications in her inbox. She's sold thousands of digital products this year alone, and her secret is email funnels.Today on the show, Allison is sharing her system for how you can use email to sell your courses or memberships on autopilot.Tune in to hear:The exact 7 emails every pitch sequence needs to sell more offers automaticallyWhy email marketing should be part of your sales strategyHow to not feel salesy when you're emailing your listPlus, Allison is hosting an amazing free bundle from December 4-8. It's called The Automated Sales Bundle, and you can access 40+ amazing resources to help you automate your business by clicking the link below.https://www.allisonhardy.com/automated-sales-bundle>>MEET ALLISONhttps://www.allisonhardy.com/80000email>>CONNECT WITH ALLISON

Having a funnel for your business and your podcast is really important and at the end of the day, our aim is to grow our podcasts so we can reach our ideal clients and make more sales. Funnels are a great way to do that by generating warm leads who are much more inclined to buy from you. In today's episode, I'm chatting with Allison Hardy, an email funnel strategist. Allison shares what a funnel is, why they're so important to your business, how to incorporate your podcast into your funnel, and how to know if your funnel is even working. Get ready to take some notes on funnels! Start converting your listeners into leads and clients for your business! Grab my FREE Guide to structuring your episodes for sales with our best tips and a guide for solo episodes. Download today to get started! What's in this episode: [03:56] Allison explains what a funnel is, the different types of funnels, and why funnels are so important [09:49] How to incorporate your podcast into your funnel [12:30] What you should include in your funnel, and how to get your podcast listeners into your nurture sequence [19:24] How to know if your funnel is working the way you want it to, and how often you should reassess your funnel For full show notes and a transcript of today's episode, head to wildhomepodcasting.com/podcast/143

Join us in this episode as Jeanette has a friendly conversation with email funnel strategist and entrepreneur, Alison Hardy. We explore her journey from personal training to business coaching, her unapologetic approach to faith in business, and how she helps coaches and experts enroll new clients into their courses and memberships on autopilot. Remember to share this episode with someone who needs to hear it and leave a review to help us spread the message."I kind of think of my business as a living, breathing thing that moves as I move.""You can't come in here because you're this or that or whatever. I subscribe to the Christianity that Jesus is love, and I'm going to show as much love as I can through my business because that's how He made me." "And I think that like a lot of times that I mean, that's not the right thing to say, it is the main driver, but it's not like how I lead." "It's bigger than just that. So I think that when people sign up for your membership, they are going to be changing people's lives, and they gotta be ready for that." In this episode: Embrace change and evolution in your business and life, as it can lead to significant growth and impact.Lead with love and authenticity in your business, showcasing the light of Jesus through your actions.Your faith can serve as a guiding force in your business, allowing you to make an impactful difference in the lives of others.Show up unapologetically as yourself in your business and be prepared to change lives and make a significant impact in the world.Wanna go deeper? Connect on the grams https://instagram.com/jeanette.petersonFind Your Spiritual Gifts QUIZ https://unapologeticallyunstoppable.captivate.fm/quiz

Welcome to another insightful episode of Super Entrepreneurs Podcast, the show that delves deep into the world of entrepreneurship, success stories, and business growth strategies. I'm your host, Shahid Durrani and today, we have a special guest who's going to share her remarkable journey from overcoming financial challenges to building a thriving business.   In this episode, we're joined by Allison Hardy, a seasoned entrepreneur who went from food stamps to financial freedom. She'll reveal the pivotal moments in her journey, including how she harnessed the power of automation and strategic marketing to turn her business around.   If you're an aspiring entrepreneur or a business owner looking to boost your results and create a more abundant future, stay tuned. Allison's story and expert tips are about to transform the way you approach your business.   So, without further ado, let's jump into this inspiring conversation with Allison Hardy.   Chapter Stamps:   Introduction: Setting the Stage for Automation [00:00:00] Evaluating Your Nurture Sequence: Shortening for Better Results [00:08:00] Deciding Between Live and Evergreen Strategies: What Works for You [00:10:30] From Scarcity to Abundance: The Power of Mindset [00:17:30] Practicing Awareness: The Key to Shifting Mindset [00:22:30] Getting More Leads: Engaging on Instagram [00:23:30] Strategy and Funnel Mapping: The Client Journey [00:26:00] Conclusion: Adding Value and Insights [00:27:42]   Pullout Quotes:   "Understanding your numbers is crucial. What does that number signify? So, if you're not seeing the results you want, what can you do to get those numbers to increase and help you achieve your goals?" - Allison Hardy   "Success in marketing and launching depends on finding methods that work best for your personality type. It's about landing on what works for you." - Allison Hardy   "Automation played a key role in my business transformation. When time is limited, automating processes like Facebook and Instagram ads can buy back your precious time." - Allison Hardy   "Mindset is everything. When you can pinpoint your scarcity mindset and shift your actions, you open the door to transformation and success." - Allison Hardy   "Engaging in genuine conversations through platforms like Instagram can be a game-changer. Start by asking questions, sparking interactions, and watch how it leads to meaningful connections." - Allison Hardy   "Your nurture sequence is the most critical part of your funnel. It sets the stage for your pitch. The pitch sequence only reinforces what you've already communicated in your nurture emails." - Allison Hardy   Socials:   Website: www.allisonhardy.com Instagram: allison_hardy_     ----more---- Notice to the Super Entrepreneurs community:   Before we part, remember to join our Private Facebook group, 'Mindset for Business Success.' Here we share mindset wisdom to elevate your life and business, ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' today!   https://www.facebook.com/groups/mindsetforbusinesssuccess/   Shahid's Links:   https://zez.am/officialshahiddurrani   ----more---- Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).   Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

Why it was selected for "CBNation Architects": This episode on CEO Podcasts features Allison Hardy, a business strategist for mompreneurs. Allison's expertise lies in helping women raise their businesses while also raising their families. She achieves this by infusing automation into their businesses, utilizing authentic social media driven by Facebook Live, and stepping into the role of an influencer through email marketing. Allison is the creator of the Life by Design Podcast and has been recognized as a Huffington Post Contributor. She has also been featured in YFS Magazine and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. In addition to her professional accomplishments, Allison is a wife and a mother to a five-year-old and a six-month-old. During the episode, Allison shares her CEO hacks and nuggets. Her CEO hack includes using The Desire Map and prioritizing self-care and getting enough sleep. Her nugget of wisdom suggests building an email list and creating an automated stream of passive income. She encourages listeners to believe in their capabilities and be unapologetic about their goals and plans. Allison defines being a CEO as making a bigger impact that extends beyond oneself and leaving a legacy. The episode also provides links to her website, Facebook group, Facebook page, and Instagram account for listeners who wish to learn more about her and her work.   Check out our CEO Hack Buzz Newsletter--our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!   Previous Episode: https://iamceo.co/2018/10/19/iam089-business-strategist-helps-mompreneurs-raise-their-businesses-while-raising-their-families/

On today's episode of Wake Up & Be Wealthy show we have special guest Allison Hardy of Allison Hardy, LLC.Allison Hardy is an email funnel strategist, and she helps coaches and experts enroll more clients into their course or membership, on autopilot. Allison is the creator of the 6-Figure Secrets Podcast and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She and her husband Teer, and two kids, nine year old Camden and five year old Nora, live right outside of Washington, D.C., in Arlington, Virginia. We will dive into:Why you are doing your clients and your future clients a disservice by not sharing your offer with them.The 7 email sequence that you need to be using to pitch your offer!Connect with her!Podcast: www.allisonhardy.com/blogInstagram: www.instagram.com/allison_hardy_Funnel of the Month Club: www.allisonhardy.com/funnelofthemonthclub-trial(This is for a $7 trail into my membership, Funnel of the Month Club and can be an exclusive gift I share with your audience, if you think it's a good fit)

If you're feeling intimidated by the phrase “email funnels”, you shouldn't be! They're actually quite simple in principle - a series of emails that someone on your list gets over a period of time. The power comes in making sure these emails can nurture and sell to your audience - without you even needing to be around! If you're thinking that this sounds like the answer to your introverted dreams, join us in today's episode to discuss all things email funnels. Our expert today is Allison Hardy, an Email Funnel Strategist who helps coaches and experts enroll more clients into their course or membership, on autopilot.   In this episode, we'll dive into: Why you need to be creating a content strategy that lasts longer than Instagram What email funnels actually are and the pitfalls you might hit while creating one Using video in your email sequences as an introvert Building your email list using Instagram and Facebook ads   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep107

Allison Hardy is an email funnel strategist who helps coaches and experts enroll more clients into their courses or memberships, on autopilot.Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.She and her husband Teer, and two kids, nine year old Camden and five year old Nora, live right outside of Washington, D.C., in Arlington, Virginia.Check out the show notes here: www.shesbuildingadream.com/blog/86Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

In this episode, I am talking with Allison Hardy about email sales funnels! If you are you tired of lacklustre online sales and struggling to grow your business then an email funnel could be the solution you've been looking for! Allison and I are going to show you how to create an effective email marketing funnel that will bring in more online sales and help you reach your financial goals. From capturing leads to building relationships and closing deals, we'll cover all the key elements you need to create a high-converting email funnel. Plus this strategy that Allison teaches pairs perfectly with the YouTube strategy I teach. I can that a win-win! Listen in, and don't forget to tag us both on social media with your thoughts on the episode. Funnel of the Month Club Trial: https://allison-hardy.mykajabi.com/of... Download Allison's $80,000 email Template here: https://www.allisonhardy.com/80000email If you want to learn more about YouTube and how to generate consistent leads through YouTube, make sure to sign up for my free masterclass here: https://ln-k.me/ytmasterclass Allison Hardy is a lead generation and email funnels strategist, and she helps heart-centred coaches create a 6-figure passive income stream, without being “salesy”. Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She and her husband Teer, and two kids, nine-year-old Camden and four-year-old Nora, live right outside of Washington, D.C., in Arlington, Virginia Watch the YouTube video for this episode: https://www.youtube.com/live/8stSt5telPI?feature=share CONNECT WITH ME: Facebook: https://www.facebook.com/wandermintcreative/ Instagram: https://www.instagram.com/wandermintcreative/ TikTok: https://www.tiktok.com/@wandermintcreative Join my Facebook group - YouTube Organic Lead Machine https://www.facebook.com/groups/youtubeorganicleadmachine --- Send in a voice message: https://podcasters.spotify.com/pod/show/wandermintwarrior/message Support this podcast: https://podcasters.spotify.com/pod/show/wandermintwarrior/support

Email marketing is a topic that many of us feel intimidated by, especially when it comes to funnels. While I always say that you should approach your marketing holistically and do what feels right to you, I believe that email marketing is one of those that you should prioritize learning and testing as a business owner! In today's episode, lead generation and email funnel strategist Allison Hardy joins us to break down all things email marketing and funnels for us! The Holistic Marketing Simplified Podcast is brought to you by Holistic Marketing Hub, our hybrid program that supports you with personalized coaching, caption templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish, but also bait their hook! Head to holisticmarketinghub.com to learn more and use code PODCAST for $100 off! Review full show notes and resources at https://mollycahill.com/podcast/ Mentioned in this Episode Convertkit Active Campaign Kartra Flodesk Connect with Allison allisonhardy.com @allison_hardy_ Funnel of the Month Club - Try Your First Month for $7

Allison is a mama boss.She works 20 hours a week but has a six figure business.She spends lots of time with her kids but she has a very successful podcast.She works out consistently but still makes sales almost daily! How does she do this? Very. Clear. Systems and funnels.So today, that's what we're talking about. We'll cover:What actually is an email funnel How to not be salesy in your emailsWhat resources she uses to build out her email funnels (simply)Why you should be sharing videos in your emails And more…We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. Resources covered in this episode: Snag 20 plug-and-play, Mad Libs style sales email templates here:www.allisonhardy.com/simple-emails-that-sell 

In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership. She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you're never a sleazy slimeball in someone's inbox ever again. Michelle and Allison talk about: What are email funnels? Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions When is the right time to introduce funnels into your business? How she built her program around her role as a mother Advice for implementing education and trainings to actually get results How she runs her business around her family + her origin story for focusing specifically on Moms The importance of living out your brand values in your business and how values are the best way to identify your ideal clients Other links in this episode: https://www.allisonhardy.com/

Short-form videos are probably the most consumed type of content on social media today. Instagram reels are a growing platform for said content. How do you make the most of it? Joining Adrienne Hill on this episode is Allison Hardy. Allison is the creator of the 6-Figure Mompreneur Podcast, where she helps mompreneurs set up and launch systems designed to help them sell their products and scale their business without trading dollars for hours. She is also an expert on Instagram Reels. In this episode, Allison shares key strategies to help you leverage reels in a way that boosts your reach, engagement, and sales. Don't miss out and get practical tips to scale your business!#impactfulentrepreneurshow #guestinterview #reelsstrategyAllison Hardy has a lead magnet which is listed below.In Viral Reels Guide, Allison is going to share three of her most popular, viral-to-me Reels. She'll break down and explain:the timing of the Reel and why that matters for content strategythe positioning of the Reel and how it helped to share important contentthe strategy behind the creation of the Reelhow to make this type of Reel work for you and your business for maximum share-ability and visibility

Allison Hardy is a Business Strategist for Mompreneurs. Through infusing their business with a hearty dose of automation, authentic social media driven by Facebook Live, and stepping into the role of an influencer through email marketing, Allison helps women raise their businesses while they are raising their families so that they can live life by design. Allison is the creator of the Life by Design Podcast, a Huffington Post Contributor, have been featured in YFS Magazine and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to five-year-old Camden and 6-month-old Nora. Website: http://www.allisonhardy.com Facebook group: themompreneurcommunity Facebook: allisonhardy2015 Instagram: allison_hardy Episode Link: https://iamceo.co/2018/10/19/iam089-business-strategist-helps-mompreneurs-raise-their-businesses-while-raising-their-families

Are you spending a ton of time creating posts on social media but no one's going to your website? Allison Hardy is here to help! In this episode, we cover: ✔️ What's a funnel and why you need one ✔️ Best tips for getting people to your website with organic and paid social ✔️ The #1 thing Allison sees people doing wrong To get the full show notes, links mentioned in this episode, or to read the transcript, head to my website: https://www.meganericson.com/blog/ep43-get-people-from-social-to-your-websitehttps://www.meganericson.com/blog/ep43-get-people-from-social-to-your-website *Previously recorded from an Instagram Live

Have you heard of Habit Based Emails? Before Allison Hardy... I never had either! . But let me tell you.... they're GENIUS! . You can leave DEPENDING on live launches behind. And instead provide a custom real-time launch for each person who joins your community . Amazing right?! . If you've got big goals and are ready to reach them as quickly as possible then the answers we share in this chat are just what YOU need! . SUBSCRIBE + REVIEW SO YOU DON'T MISS A THING Apple Spotify . Show Notes . Follow me on Instagram: @mompreneurguide Follow Allison on Instagram: @allison_hardy_ . Join the CONNECT Retreat . Want to create content that BUILDS your authority? Check out our FREE Authority Building Audio Training . Ready to become a Recognized Resource (....on your terms)? Snag our step-by-step playbooks in our Get-It-Done Guides Shop

April is coming to an end, and so is our month of Spring Cleaning your business. For the last episode of the month, we are diving into Email Funnels with Allison Hardy, Email Funnels and Lead Generation Coach. Allison helps busy mompreneurs sell more of their programs on autopilot so that they can live more of their life… and we love that around here! Today we learn what email funnels are a great way to keep your business organized, while growing and scaling, without sacrificing time with your family! Key Points From This Episode: -What is an email funnel and why is this important for mompreneurs to have -What is a habit-based email funnel -What are the components of a habit-based email funnel and how to create one -How to pitch in your email funnel without feeling like a skeevy slimeball in someone's inbox -Tips and tricks to pitch in a way that inspires your lead to take action and buy

IN THIS EPISODE WE COVER:  The number one struggle hands-on providers face when marketing their practice Overcoming inconsistency in marketing Starting a lead generation system

Digital marketing can be challenging and frustrating because it's constantly changing and evolving. You have Facebook, Instagram, TikTok, Twitter, Reddit. Sooo many platforms to choose from and so many unexpected variables to watch out for. You've got bug fixes, interface updates, new rules, and the ever shifting algorithm to keep up with. Just when you thought you got it figured out... BAM! Something new. So, it's not a stretch to say that even the most seasoned nonprofit marketer can get overwhelmed with all this! But, hey! Just because digital marketing is not particularly easy, doesn't mean that you should avoid it. There are still plenty of ways for nonprofits to cut through the noise and learn how to use digital marketing effectively without being forced to use ALL of the marketing platforms all at once. And this is exactly what our featured guest, Dana Snyder, will talk about on the show today! Dana is an entrepreneur, digital strategist, and passionate conscious consumer. She founded her digital marketing agency, Positive Equation in 2017. Positive Equation helps nonprofit organizations harness the power of digital marketing to raise more funds and contribute to making the world an exponentially better place. Dana has been a featured speaker at We Are For Good, WISE Los Angeles, YNPN, Television Academy Foundation, Nonprofit Web Advisor, Sprout Social, Givebutter, Dress For Success, and MANY more. So, join us in this episode, as Dana shares her innovative and refreshing insight on how nonprofits can boost their fundraising efforts, how to cut through digital marketing overwhelm, and why you don't necessarily need to be on ALL the social media platforms to grow your impact. "You don't want to be throwing spaghetti on the wall, you want to know strategically what social media content and metrics are going to align with your business goals, so that you're focusing and you're putting that spend in the right buckets, and focusing on the right platforms and tools." - Dana Snyder What you'll learn in this episode: How Dana Snyder started her digital marketing career What goes into a digital marketing budget? Online events, what's good and what works Would digital marketing for nonprofits also work for small businesses? Top social media platforms and how to leverage them Links mentioned in this episode: Positive Equation Dana's 2022 Nonprofit Marketing Retreat (February 26 & 27th, 2022) Good Is the New Cool: Market Like You Give a Damn More episodes like this: Allison Hardy on How to Create Intention and Flow in Your Business and At Home Jaclyn Mellone on How to Be an Authority in Your Field (It's Not About Going Viral!) Molly Stillman on How to Build Your Brand Consistently and Intentionally Jon McCoy & Becky Endicott: Two Marketers Disrupting the Nonprofit World Building a Business Strategically Using Instagram with Christina Galbato The Four Elements of a Personal Brand with Mike Kim

Our featured expert this week, Allison Hardy, knows a trick or two when it comes to running a business and a full household - I mean, she's a mompreneur herself, after all! I've been following Allison for a couple of years now. I don't know why, but it feels like I share this weird kinship with her. I invited her here because I know that she does a phenomenal job at giving actionable tips when it comes to marketing, social media, sales funnels, and all the other things that make my head spin in circles.  For those of you who don't know, Allison Hardy is a mompreneur/business strategist with a passion for helping other mompreneurs make their dreams come true by simplifying and streamlining the processes of running a successful 6-figure company. She actually invited me to share my thoughts about finance and a bunch of other fun stuff over at her podcast, The Six Figure Mompreneur, a couple of years ago. It's an amazing place to learn great business strategies from a variety of experts who also happen to be mompreneurs themselves!  TSFM has over 250 podcast episodes and continues to air every Monday. It has been featured in Huffington Post, as well as YFS Magazine, where Allison was named one Washington DC's most influential professionals under 40 years old. Can you imagine just how highly anticipated this conversation was, especially since Allison and I have grown so much since the last time we got together?  We had so much fun recording this episode, trading business tips, sharing our personal experiences as mompreneurs, and even our enneagram types. To be honest, I feel like we could have gone on and on and on.  So, we hope you can join us again today, as we dive into the wonderful world of marketing automations and how mom-preneurs everywhere can create some semblance of flow and routine by being more intentional with how we manage our business and our household. There's a lot of insight to unpack here, so let's get to it!   I have a philosophy that you should be your best client. So I try to show that journey and what that looks like." - Allison Hardy "The amount of time doesn't matter, its the intention and presence that matters even more." - Stephanie Skryzowski "When we get a stranger on the internet, a quick win, they're going to be yours. They're going to listen and they're gonna pay attention." - Allison Hardy   What you'll learn in this episode: The beauty of starting your email list early Why you need lead generators and how it can grow your email list How do you choose which lead generators to use for your business What is a slow funnel aka self-liquidating offer funnel The complex anatomy of a slow funnel How to set the intention and flow in your business and at home Parenting as an entrepreneur: the value of presence over time Allison Hardy's insight on why nurturing your mental health is super important Links mentioned in this episode: Episode #124: Anything is possible with Stephanie Skryzowski Allison Hardy's FREE guide to 34 places to promote your lead magnet 6-Figure Mompreneur Podcast

Today we hear from Allison Hardy, owner of Lead Generation Lab, who is a lead generation coach.  She shares how the door was SLAMMED when she least expected it, and how God changed the direction of her career.  Allison also shares how we can trust when it's not easy at times.  If you're an entrepreneur who is trying to balance everything, you'll find this episode very uplifting.Additional information:Reach out to Allison by:33 Places to Promote Your Lead Magnet: www.allisonhardy.com/34placesInstagram: www.instagram.com/allison_hardy_Podcast: www.allisonhardy.com/blogThomas Lynch: www.thomaslynch.com

Do you have a strong desire to grow your business, but feel confused by all of the conflicting online marketing strategies out there?If you answered yes, you're not alone! Figuring out how to grow your business while balancing work and family can feel challenging, and today's special guest, Allison Hardy, is here to help you make sense of it all.Allison Hardy is a woman on a mission to help entrepreneurs, especially busy moms, create thriving 6-figure businesses by teaching them online marketing strategies that help them simplify, automate, and streamline so they can grow quickly and easily while balancing work and family.Allison Hardy has been featured by Huffington Post and was named one of Washington D.C's most influential professionals under 40 by Washington Life Magazine, and it's no wonder! Her work is helping women everywhere learn how to grow their digital business while balancing work and family, and succeed at both. WHEN YOU WALK AWAY FROM THIS EPISODE, YOU'LL DISCOVER:Why most cookie-cutter online marketing strategies are a waste of your timeWhich online marketing strategies will help you gain more traction and reach more people, without requiring more effortHow to automate and streamline your business so that balancing work and family is a breeze, even as a solopreneurAllison Hardy knows her stuff when it comes to online marketing strategies, and she has a soft spot in her heart for moms who are trying to balance work and family while pursuing their dreams. Whether you're a parent or not, you're going to learn a lot inside this episode that you can instantly apply to your business.If this episode inspires you in some way, leave a review to let us know your biggest takeaway. And while you've got your phone out, make sure to follow us on Instagram @theeffortlesslife.co for more daily tips on how to simplify your workflows so you can spend more time in your zone of genius.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.

I am so super excited to share today's episode with you as Allison Hardy dives into life-proofing your business, scaling to 6 figures, automation, balancing everything while being a mom and so much more goodness. Allison Hardy helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily. She is the creator of The 6-Figure Mompreneur Podcast, a Huffington Post Contributor, have been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to six year old Camden and 2 year old Nora. Don't forget to subscribe + leave a 5 star review if you do! Follow Taylor Instagram - @_thetaylorlee Facebook - facebook.com/thetaylorlee Join the Fully Free Facebook Group for Free: https://www.facebook.com/groups/fullyfree Learn more about Unleash Your 6 Figure Badass: http://thetaylorlee.com/unleash OVERWHELMED WITH #ALLTHETHINGS YOU'RE "SUPPOSED" TO DO? Get the FREE checklist and discover the exact tasks I do every single day to create a multiple 6-figure coaching business. http://thetaylorlee.com/todolist