Office Hours

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Join Vanessa Fox every week to get the answers to those burning questions about your site. Everything from technical SEO issues, rankings problems, and search metrics to social media strategies, community building, and how to engage your audience. Vanessa is here to clear things up for you.

WMR.FM


    • Oct 19, 2011 LATEST EPISODE
    • infrequent NEW EPISODES
    • 29m AVG DURATION
    • 59 EPISODES


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    Latest episodes from Office Hours

    Google Panda 2.5 Flux; Navigational Path Structures

    Play Episode Listen Later Oct 19, 2011 29:51


    Vanessa discusses how people are both happy and unhappy with Google at the moment. She offers a recap of Google Panda developments saying that they are using different algorithms to evaluate different websites.

    Google News Standout Tag for Featured Content

    Play Episode Listen Later Sep 28, 2011 30:08


    Discussing the Google News Standout Tag for Featured Content, a new link rel attribute that news organizations can use to mark their best work. Also, Amazon Fire Android Tablet Undermines Google by not including the Android Market or Google branding, though Google-branded apps will be available on the device.

    Handling Paginated Archives and Posts

    Play Episode Listen Later Sep 21, 2011 30:02


    At SMX East 2011, during the Pagination and SEO session, Google revealed their solution for one of the biggest issues in SEO , by using rel=next and rel=prev for handling paginated archives and posts. Vanessa explains.

    More Panda As it Releases Across Europe

    Play Episode Listen Later Aug 24, 2011 29:15


    Vanessa fields questions about the newest changes to Panda as it’s released in Europe and more languages, as well as tips for using analytics to optimize your site.

    Bing and Yahoo! Algorithm Update and How to Scare Away a Customer

    Play Episode Listen Later Aug 17, 2011 28:59


    Vanessa talks about the new update to Bing and Yahoo!, how it effects your analytics, as well as the perils of trying to purchase a new item and merchants taking all the wrong steps to get a sale.

    New Method for Submitting URLs to Google

    Play Episode Listen Later Aug 3, 2011 32:48


    Vanessa discusses her recent Search Engine Land post that says Google has launched a new way for site owners to request that specific web pages be crawled. This leads the chatroom audience to discuss crawling and indexing for content.

    Panda Algorithm Rollout Update

    Play Episode Listen Later Jul 27, 2011 34:39


    Vanessa fills us in on the latest of the Panda 2.3 Update Rollout plus she directs us to a Stone Temple article where she discusses the philosophy that drove the Panda algorithm, and the implications of that philosophy going forward.

    Twitter Technical Infrastructure Impacting Google Search

    Play Episode Listen Later Jul 20, 2011 30:49


    Vanessa discusses a recent Search Engine Land post entitled How Twitters Technical Infrastructure Issues Are Impacting Google Search Results where she describes how Technical infrastructure and architecture can make an impact on search.

    Google Plus Status Report

    Play Episode Listen Later Jul 13, 2011 29:52


    Vanessa gives her thoughts on Google+, their +1 metrics tools, and Bing’s new support for Google’s crawlable AJAX standard.

    Facebook Video Chat, Google Plus and Unpersonalized SERPs

    Play Episode Listen Later Jul 6, 2011 26:02


    Facebook announces its new Skype-powered video calling along with a new group text chat feature. Vanessa discusses that, Google Plus and a listener question on Unpersonalized SERPs.

    Panda 2.2, Schema, HTML5 and Keywords

    Play Episode Listen Later Jun 23, 2011 24:22


    Vanessa discusses the Panda 2.2 news that came out of the SMX Advanced 2011 conference, plus she gives her thoughts on Schema.org.

    Google or Bing, Search Globe and Matt Cutts on the Google Panda Update

    Play Episode Listen Later May 5, 2011 29:01


    Vanessa discusses a Google survey that studied consumers on their choice of search engine between Google and Bing and a Google Webmaster Central blog post that tells us about their Search Globe, a new visual display representing one day of Google searches around the world.

    Website Speed and the Google Solution for Newspapers

    Play Episode Listen Later Apr 7, 2011 28:12


    Vanessa gives her take on Google +1. She also discusses a Mashable post that talks about Why Websites Are Slow and Why Speed Really Matters, plus By keeping users happy and Facebook at bay, could Google fix the newspaper business?

    The First Link Counts and the Bing Bar Toolbar

    Play Episode Listen Later Feb 18, 2011 28:58


    Vanessa answers a listener question about the First link counts rule, which says Google will follow the anchor text of only the first link. She also discuss headlines that include the Redesigned Bing Bar Toolbar, Google Search Results Get More Social and the best approach for SEO optimization of website navigation links.

    Scoring the 2011 Super Bowl Commercials

    Play Episode Listen Later Feb 12, 2011 29:19


    Vanessa discusses Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement and discusses the AOL acquisition of the Huffington Post; Mahalo CEO Jason Calacanis says it is Time To End The Content Farm Arms Race.

    Google Algorithm Launch To Fight Content Spam Now Reality

    Play Episode Listen Later Feb 3, 2011 35:07


    Google Algorithm Launch To Fight Content Spam Now Reality; Google Voice Number Porting Now Available, Google Alleges Bing Is Cheating Copying Their Search Results; Review Sites Rancor Rises With Prominence of Google Place Pages; Google Will Drop Real Estate Search and Listings From Maps.

    The Core to SEO is Good Content and User Engagement

    Play Episode Listen Later Jan 20, 2011 25:43


    Vanessa discusses her keynote address she gave earlier in the day at LinkShare Symposium West 2011. She explains how the core to SEO is good content and user engagement, raising awareness through different marketing channels.

    Which Search Engine Controls the Market Share?

    Play Episode Listen Later Jan 13, 2011 33:15


    Bing Powered Searches are Up 5 percent in December 2010, as Vanessa looks at how Google is dominating the worlds market share, plus how other search engines are faring worldwide. She also goes into a question on blog software installation and SEO myths like title tags, linkbuilding and more.

    Bad Reviews and their Effect on Site Rankings

    Play Episode Listen Later Dec 2, 2010 29:56


    Vanessa discusses Bad reviews and their effect on site rankings, plus copyright development and how it impacts news publishers who are legally licensed to use syndicated stories.

    Rich Snippets in Google Search Results

    Play Episode Listen Later Oct 14, 2010 27:49


    Rich Snippets in Google Search Results. Vanessa talks about how Google Search Now Supports Microformats and Adds Rich Snippets to Search Results.

    Facebook Goes Down

    Play Episode Listen Later Sep 23, 2010 29:49


    Vanessa discusses how Facebook went down Thursday, impeding access to the web site from browsers as well as third-party apps. She also answers a listener question on microformats.

    SEO Not Dead Because of Google Instant

    Play Episode Listen Later Sep 9, 2010 30:30


    Vanessa dispells the remarks made by Steve Rubel of Edleman Digital that SEO is supposedly dead thanks the new Google search enhancement called Google Instant. She describes what makes search engine optimization work and why Google Instant isnt the death knell for SEO.

    Best Practices for Preventing Duplicate Content

    Play Episode Listen Later Aug 26, 2010 30:44


    Vanessa discusses a question posted on Google Webmaster Central on What is the best practice for preventing duplicate content issues with print versions of content? She also talks about backlinks and PageRank, and news of a revamp of their Bing Webmaster Tools.

    SERP Brand Overload Effects

    Play Episode Listen Later Aug 19, 2010 30:03


    Vanessa discusses possible changes Google might have made to their algorithm, plus how SERP Brand overload is not likely harming other results for the most part given contextual.

    Bing Yahoo Organic and Paid Search Transition

    Play Episode Listen Later Aug 5, 2010 29:00


    Vanessa answers questions on language anchors and links, Google Webmaster Tools, crawl errors, and she discusses some information from the Yahoo Search Marketing Blog that gave out Important information about the organic and paid search transition, new Yahoo! and Microsoft editorial guidelines, mobile updates and more.

    Bing Results Showing Up on Yahoo

    Play Episode Listen Later Jul 22, 2010 33:06


    Vanessa discusses the move by Bing to add their search results on Yahoo! She also answers questions on canonical links, 301 redirects, sitemaps and indexing and more.

    Yahoo Testing Bing Powered Results

    Play Episode Listen Later Jul 15, 2010 28:52


    Vanessa comments on how Yahoo Begins Testing Bing Powered Results his Month

    New Google Site Map

    Play Episode Listen Later Jul 8, 2010 28:41


    In this all new broadcast, Vanessa brings her search engine land blog to life when she talks about the SEO implications for the new Google site map.

    Google Confirms Mayday Update

    Play Episode Listen Later May 27, 2010 26:19


    Vanessa elaborates on her Search Engine Land post titled Google Confirms Mayday Update Impacts Long Tail Traffic and how they been affecting people differently.

    Local Search and Page Indexing

    Play Episode Listen Later Apr 29, 2010 30:41


    Vanessa discusses a recent Nine By Blue post she made entitled Should Restaurants Care About Local Search? She also talks about how The indexed URLs report had been showing zero pages indexed for most sites who have submitted sitemaps to Google Webmaster Tools.

    Rich Snippets to Google Search Results

    Play Episode Listen Later Apr 1, 2010 30:31


    Google Senior Developer Programs Engineer Maile Ohye welcomes Vanessa into the Gogleplex, as they discuss Google Search Now Supports Microformats and Adds Rich Snippets to Search Results, plus Vanessa fills us in on the release of her new book entitled, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy.

    Removing URL to Avoid Penalty

    Play Episode Listen Later Mar 18, 2010 31:26


    Vanessa answers a question regarding the Remove URL Tool to quickly get out of a penalty. The listener asks if the Removal URL tool will help quicken the purge of white label pages in the link graph or are they shooting ourselves in the foot ignoring any SEO traffic those white label pages would have gotten them. She also answers other questions while on location in Brazil following a speaking engagement.

    Microformats and RDFa

    Play Episode Listen Later Feb 25, 2010 30:46


    Vanessa discusses Microformats and RDFa following her appearance at a monthly search marketing forum for the Atlanta Interactive Marketing Association. She also discusses a Vanity Fair Article written by Michael Wolff entitled Ringside at the Web Fight.

    International SEO and Local Sites

    Play Episode Listen Later Feb 18, 2010 31:13


    Vanessa tackles one of the discussions this week at SES London about International SEO and what is recommended if you have local sites on different TLDs in the same language and if there is a need for a canonical URL. She also answers questions regarding the Microsoft/Yahoo deal and its SEO implications, duplicate content issues, cross domain canonical tags , no index in robots and more.

    Search Visibility of 2010 Super Bowl Commercials

    Play Episode Listen Later Feb 11, 2010 30:05


    Vanessa discusses Search Visibility of the 2010 Super Bowl Commercials, plus she discusses her thoughts on Google Buzz, and she answers listener questions on search engines are reading links in PDFs and if giving a PDF away instead of selling it will lead to more backlinks.

    Google AJAX and News Sitemaps

    Play Episode Listen Later Feb 4, 2010 32:15


    Vanessa answers listener questions on short URLs, eBook publishing, and robots.txt files. She also discusses how Google May Be Crawling AJAX Now and How To Best Take Advantage Of It, and The Latest On Google News Sitemaps.

    SEO Site Clinic with a Carnegie Mellon Student

    Play Episode Listen Later Jan 21, 2010 31:19


    Vanessa has just wrapped up guest teaching a class at Carnegie Mellon University in Pittsburgh, Pennsylvania. She does an impromptu site clinic with a student and she and the chat room audience offer the student some advice ion his website ThreadsForThought.com

    Google Supports Cross-Domain Canonical Tag

    Play Episode Listen Later Jan 7, 2010 28:01


    Google Supports Cross-Domain Canonical Tag as they announced its support for using the rel=canonical link element across different domains. Vanessa also discusses several other headlines you might have missed over the holidays.

    Real Time Search Results

    Play Episode Listen Later Dec 10, 2009 33:39


    Vanessa discusses the launch of Google Real Time Search and how search engines to try to show the most relevant results and in addition for Google, offering the latest results.

    Are Paid Links Evil?

    Play Episode Listen Later Nov 12, 2009 29:52


    Vanessa talks with Enquisite CEO Richard Zwicky about their speaking presentations on location from Pubcon 2009, plus Richard takes over the show and brings on Todd Friesen who brings up a paid links debate and are they evil.

    PageRank Dropped from Google Webmaster Tools

    Play Episode Listen Later Oct 15, 2009 35:09


    Vanessa discusses the recent news about Google Removing PageRank Data From Webmaster Tools, plus she answers a chatroom question on how Googlebot message about too many URLs include URLs excluded by robots.txt, plus questions on sitemaps, indexing and more.

    Session Ids and Google Product Search

    Play Episode Listen Later Aug 27, 2009 37:44


    Vanessa discusses session ids, plus answers questions on Google product search, subdomains when it comes to search engines passing link value , ranking with Google Caffeine and more.

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