Podcasts about rdfa

DIY Tips for Effective Website Optimization (SEO) on a Budget Join Franklin 'The Pestgeek' Hernandez as he shares essential DIY tips for effective website optimization on a budget. In this blog post, you'll learn why mastering your own SEO techniques is crucial when you can't afford costly marketing services. Franklin breaks down the steps to create and optimize your web pages efficiently, ensuring you get the best results without breaking the bank. He covers everything from interlinking pages, creating schema markup, and producing backlinks, providing practical advice to help you succeed in the competitive digital landscape. The Importance of DIY SEO In today's digital age, having a strong online presence is essential for any business. However, hiring a marketing company to manage your SEO can be prohibitively expensive, especially for small businesses and startups. This is where DIY SEO comes into play. By learning and implementing your own SEO strategies, you can save money while still achieving significant results. Understanding the Basics of SEO Before diving into specific techniques, it's important to understand the basics of SEO. SEO, or Search Engine Optimization, refers to the practice of optimizing your website to rank higher in search engine results. This involves various strategies and techniques designed to improve your site's visibility and attract more organic traffic. Creating and Optimizing Web Pages One of the first steps in DIY SEO is creating and optimizing your web pages. This involves a few key tasks: Keyword Research: Identify the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with high search volume and low competition. Content Creation: Create high-quality, valuable content around these keywords. Ensure that your content is informative, engaging, and provides real value to your readers. On-Page Optimization: Optimize your web pages by including keywords in strategic locations such as titles, headings, meta descriptions, and throughout the content. Also, make sure to optimize images by using descriptive file names and alt text. Interlinking Pages Interlinking is a crucial aspect of SEO that involves linking your web pages to each other. This helps search engines understand the structure of your website and can improve the ranking of your pages. Here are some tips for effective interlinking: Use Descriptive Anchor Text: When linking to another page, use descriptive anchor text that includes relevant keywords. This helps search engines understand the content of the linked page. Link to Relevant Content: Ensure that the pages you are linking to are relevant to the content on the current page. This provides a better user experience and can improve your site's SEO. Create a Logical Structure: Organize your website in a logical manner with a clear hierarchy. This makes it easier for search engines to crawl and index your pages. Creating Schema Markup Schema markup is a type of microdata that you can add to your website to help search engines understand your content better. This can improve your site's visibility in search results and enhance your search listings with rich snippets. Here's how to create schema markup: Identify the Type of Content: Determine the type of content you want to markup, such as articles, products, reviews, or events. Use Schema.org: Visit Schema.org to find the appropriate markup for your content type. This site provides a comprehensive list of schema types and properties. Add the Markup to Your HTML: Incorporate the schema markup into your HTML code. You can use JSON-LD, Microdata, or RDFa formats. JSON-LD is the recommended format by Google. Test Your Markup: Use Google's Structured Data Testing Tool to ensure that your schema markup is correctly implemented. Producing Backlinks Backlinks, or inbound links,

Jarno van Driel is a true pioneer on the semantic web. Even before you could add machine-readable semantic markup to webpages, he was discovering ways to help search engines understand what web pages were about. Much of that success grew out of his early focus on accessibility and usability. When semantic markup was introduced, he was among the first cadre of experts on RDFa, Microdata, schema.org, and other semantic practices, and he is to this day one of the most respected practitioners of this craft. https://ellessmedia.com/csi/jarno-van-driel/

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week's lovely guest, Joyan Chan. What you'll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel's Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine's Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews  18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week's lovely guest, Joyan Chan. What you'll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel's Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine's Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews  18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023.1. YouTube: Buy Specific Time Slots Around Major Events Through Cost-Per-Hour Masthead Ads - YouTube's Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. By using the Masthead Ads, brands and advertisers can maximize visibility, reach and impact, delivering their message to a captive audience and potentially increasing conversions. For example, “During the recent World Cup], McDonald's Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald's before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.”However, there's no indication right now how much the Masthead ads cost, or how much of the inventory is available. They may be a better option for national brands versus small or local businesses.2. Pinterest Posted Its Q4 ‘22 Earnings Report - Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue. Pinterest added five million more active users – most of them coming from Europe – during the last quarter of 2022. Here are the user breakdowns: 95 million users in US & Canada (same as Q3'22) 124 million users in Europe (+4 million from Q3'22) 231 million users in Rest of World (+1 million from Q3'22) Pinterest's big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display. The emphasis on this format has helped boost the platform's appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year. On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4'22. Revenue breakdowns: $722 million in US & Canada (+$147 mil from Q3'22) $123 million in Europe (+$37 mil from Q3'22) $32 million in Rest of World (+$8 mil from Q3'22) Average revenue per user (ARPU) is $7.60 for US & Canada, $1.01 for Europe, and $0.14 for RoW.Based on what I read, it feels cost of ads in Europe and Asia are significantly cheaper than it is in America & Canada. 3. Microsoft Ads Update -  Here are the new products and features announced this week from Microsoft Ads: Last-touch attribution is also now available in all Microsoft Audience Network markets! This feature allows you to change your conversion goal attribution, which will allow Microsoft's Automated bidding solutions to take both click-based and view-through conversions into account. Enhanced cost per click (ECPC) is now available in all markets for the Microsoft Audience Network.  For all Automated bidding tactics, Microsoft Ads now also have data exclusions, which will help inform Microsoft Advertising's Automated bidding algorithms in case there's a data outage on your website or any other unintended conversion tracking changes. This will allow you to ensure your Automated bidding algorithms get precise information and maintain optimal performance! Google Import in Microsoft Advertising makes transferring Smart Campaigns from Google Ads over to Microsoft Advertising easy, helping you reach more customers instantly. And as of this month, this capability is now available in the United States, the United Kingdom, Australia, Canada, France, Germany, New Zealand, Ireland, Italy, the Netherlands, and Singapore. Save time and import your Google Smart Campaigns in just a few clicks today! 4. Google Recommends JSON-LD For Structured Data - Google updated the structured data guidance to explain that while any of the three structured data formats (JSON-LD, Microdata & RDFa)  are acceptable to Google, however they prefer JSON-LD. Here is what they wrote:“Google Search supports structured data in the following formats, unless documented otherwise. In general, we recommend using a format that's easiest for you to implement and maintain (in most cases, that's JSON-LD); all 3 formats are equally fine for Google, as long as the markup is valid and properly implemented per the feature's documentation. In general, Google recommends using JSON-LD for structured data if your site's setup allows it, as it's the easiest solution for website owners to implement and maintain at scale (in other words, less prone to user errors).”5. Google Is Now OK With AI-Generated Content - Last year Google was against AI generated content and Google's Search Advocate John Mueller during April 22 SEO Office hour said that content automatically generated with AI writing tools was considered spam and is against its webmaster guidelines.However, ChatGPT has changed the game so much so that now Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won't be ranked by Google Search. This is what Google wrote in their search central blog post: “When it comes to automatically generated content, our guidance has been consistent for years. Using automation- including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web…. Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”

Keep Rippin' Darts and Flingin' Arrows!

Keep Rippin' Darts and Flingin' Arrows!

Keep Rippin' Darts and Flingin' Arrows!

Keep Rippin' Darts and Flingin' Arrows!

Keep Rippin' Darts and Flingin' Arrows!

Keep Rippin' Darts and Flingin' Arrows!

Keep Rippin' Darts and Flingin' Arrows!

HTML5 brought more semantic elements to HTML. How's that going? Why should developers use semantic HTML? Bruce Lawson joins Jen Simmons to discuss HTML, semantics, accessibility, ARIA roles, microformats, microdata, RDFa, web components and more.

The key idea of the Semantic Web is to make information on the Web easily consumable by machines. As machines start to understand web pages as sources of data that can be easily combined with other public data on the Web, the promise is that search on the Web will move well beyond the current paradigm of retrieving pages by keywords. Instead, search engines will start to answer complex queries based on the cumulative knowledge of the Web. In this presentation, we overview the basic set of technologies that can be used to annotate web pages so that they can be processed by data-aware search engines. In particular, we discuss the RDFa and microdata standards of the W3C designed for marking up data in HTML pages. We look at the ways in which this information is currently used by search engines, including the latest schema.org collaboration between Bing, Google, and Yahoo!, which provides a basic set of vocabulary items understood by all three major search engines on the Web. Peter Mika is a researcher and data architect at Yahoo! Research in Barcelona, working on the applications of semantic technology to Web search. He received his BS in computer science from Eotvos Lorand University and his MSc and PhD in computer science (summa cum laude) from Vrije Universiteit Amsterdam. His interdisciplinary work in social networks and the Semantic Web earned him a Best Paper Award at the 2005 International Semantic Web Conference and a First Prize at the 2004 Semantic Web Challenge. From 2006 to 2009, he has been a co-chair of the Semantic Web Challenge. Mika is the youngest member elected to the editorial board of the Journal of Web Semantics. He is the author of the book ‘Social Networks and the Semantic Web’ (Springer, 2007). In 2008 he has been selected as one of "AI’s Ten to Watch" by the editorial board of the IEEE Intelligent Systems journal. Peter is a regular speaker at conferences. Follow Peter on Twitter: @pmika Licensed as Creative Commons Attribution NonCommercial ShareAlike 3.0 Unported license (http://creativecommons.org/licenses/by-nc-sa/3.0/).

RDFa is a W3C standard for embedding semantic metadata directly into HTML web pages. While early work on RDFa dates back to 2004, it recently gathered a lot of uptake and traction through the adoption by big players such as Google, Yahoo! and Facebook. This has put the Semantic Web into the attention of a much wider public, setting RDFa out the be the technology to finally bring the Semantic Web into the mainstream. The language gained the status of a W3C recommendation in late 2009 as RDFa 1.0. Since then, the RDFa working group has been established to improve and extend the standard. Eventually, this work will result in a new version of the language, which is set to be released as RDFa 1.1 in 2011. In this talk, an overview will be given of the RDFa technology in general, followed by an outline of its latest developments, such as the RDFa API, or the definition of RDFa Core, which prepares the standard to extend its scope beyond the context of web pages, by allowing it to be included into any other markup language than just HTML. Knud Möller is a post-doctoral researcher at DERI at the National University of Ireland in Galway, where he received his PhD on "Lifecycle Support for Data on the Semantic Web". His work focusses on topics such as collaborative technologies, data lifecycles and networked knowledge, on which he has published and continues to publish in a range of papers. Knud is also a consultant on Semantic Web topics for socialbits.net, and has been involved in the organisation of a number of international conferences as the metadata and semantic technologies chair. He has been a member of the W3C RDFa Working Group since March 2010. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).

Vanessa discusses Microformats and RDFa following her appearance at a monthly search marketing forum for the Atlanta Interactive Marketing Association. She also discusses a Vanity Fair Article written by Michael Wolff entitled Ringside at the Web Fight.

Quitter, Microsoft und die neuen Betriebssysteme, Operas MAMA, RDFa, Dragonfly, Tab Parade, A-Tag, web.without.words, typeface.js, Open Web Podcast, TinyURL, Dwoo, Fire Vox, Musik, runde Ecken und der Flash Player 10