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How do we work with AI in a way that keeps the human part intact? Because while AI can handle the process, it's still on us to bring the perspective, the empathy, and the meaning that make communication matter. In this episode of The Trending Communicator, host Dan Nestle reconnects with seasoned media analyst, communications strategist, digital innovator, and social media OG, Steve Rubel. Steve - now EVP of Media Insights & Measurement at Burson, a role he began after recording this episode - shares his journey from the early days of social media to his current focus on AI's impact on communications, discussing the dual nature of AI as both a creator and a disruptor of value in the industry. Steve and Dan discuss the challenges and opportunities AI presents, from its role in media analysis to its potential to redefine job functions. They highlight the importance of continuous learning and the need for professionals to become "companies of one," investing in their skills to stay ahead. Listen in and hear about... How AI is transforming the communications industry at unprecedented speed Strategies for professionals to stay relevant in an AI-driven landscape Leveraging AI to enhance media analysis and strategic insights Challenges in adapting billing models for AI-assisted work Importance of curiosity and continuous learning in the AI era Optimism for communications professionals who embrace AI's potential Notable Quotes On AI's Impact on Communications: "AI could be a value creator, but it also has equal power, if not more power, to be a value destructor." - Steve Rubel [22:57] On Disrupting Yourself: "It's disrupting yourself before somebody else disrupts you." - Steve Rubel [45:26] On the Future of Communications: "I'm just very bullish about the communications industry and its prospects going forward, especially given what I talked about at the top about this tremendous societal, geopolitical and environmental changes that are in front of us right now and the need for good, solid counsel all around to advise how to navigate all that." - Steve Rubel [1:17:20] On Adapting to AI: "Don't be afraid if it's destroying aspects of your work. There's nothing you can do about that other than figuring out how to also turn it and mirror it into a Net plus for you." - Steve Rubel [1:19:25] On Learning with AI: "But what I love about the experience of sitting down with it is it just indulges my curiosity and my, like, my kind of fantastical ideas." - Dan Nestle [1:08:44] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Steve Rubel Steve Rubel | LinkedIn Timestamps 0:00 Intro 4:12 Discussion on "Seven Habits" and personal reflections 8:13 Steve Rubel discusses career evolution and blogging's impact 12:12 Dan Nestle discusses humility and change 16:19 Discussion on AI's Transformational Impact 19:07 Technological Change and Communications 24:44 Discussion on AI's impact on junior roles 27:23 Communications and Social Media Impact 29:51 AI and Workforce Adaptation 34:20 Leadership and AI's Role 37:13 Discussion on ANA AI Conference 41:01 Steve Rubel discusses AI experience 46:01 Steve Rubel discusses his role in qualitative research and adapting during the pandemic 49:04 Excel and Media Strategy 53:48 Experience and Evolution 57:08 Media Analysis and Strategy 1:01:20 Media and Client Expectations 1:05:40 Technological Revolution and Displacement 1:08:44 Curiosity and Learning with AI 1:12:03 Safe Use of AI Tools 1:17:20 Steve Rubel expresses optimism about the communications industry's future 1:19:25 Discussion on AI's impact on jobs 1:22:17 Outro (Notes co-created by Human Dan and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices
In our first episode Denise Chatman dedicates this and every future episode to Steve Rubel, Ian Schrager and Mark Fleischman, former owners of Studio 54. In this episode, Denise takes you on a musical journey, drawing from the music played at Studio 54 and during the time periods written about in the book she co-authored, with Mark and Mimi Fleischman, INSIDE STUDIO 54. Denise interviews DJ Tony Gioe who played at Club Hollywood and The Copacabana in Manhattan. Subscribe on your favorite podcast app so you don't miss future episodes of ”Denise Chatman Takes You Inside Studio 54 and More” Instagram: @insidestudio54andmore Twitter: @insidestudio54andmore Facebook: Inside Studio 54 and More
In this week's episode, we hear from Steve Rubel, our Chief Media Ecologist and Lulu Cheng Meservey, Vice President of Communications at Substack, about about Substack as a platform and the various roles it plays for publishers, readers and creatives alike.
Due to a guest rescheduling, this week we are republishing part two of last year's interview with New York nightlife legend Carmen D'Alessio.We loved this show not just for the incredible stories she tells, but for what she represents. Carmen is living proof that that reinvention is ageless, energy is infectious, and a reminder of the power of a large network.If you've not heard Carmen, buckle up, if you have I am it's worth a second listen.Now over to CarmenGuest OverviewBorn to a Peruvian father, and a Chilean mother, but grew up to become a legend of New York nightlife, impresario co-founder of Studio 54, and to this day not only continues to reinvent herself but also entertainment experiences, is this week's guest Carmen D'Alessio.In Part two of this interview with Carmen D'Alessio, the New York nightlife legend, impresario, and co-founder of what is often referred to as the greatest club of all time; Studio 54, we explore the untold story of the nightclub's formation.We start the interview with Carmen recounting her second marriage and leaving Italy and working for Valentino in Rome to return to NYC to build her ‘Queen of the Night' reputation.If you've seen the 2018 Netflix documentary on the infamous nightclub you'll hear the other side of the founder's story on how the sensational nightclub came into existence.Carmen also recounts her memories of those unparalleled 33 months of hedonism, having her mother around her, and how the era ended and the world changedWe also cover how she's continued to reinvent herself and nightlife experiences around the worldFinally, we cover her quick-fire questions and answersI hope you enjoy the wit, wisdom, and wonder of Carmen D'Alessio.What we discuss:How she moved into fashionBeginning her career as a nightlife promoterHow a 1976 bicentennial party reported in the WSJ got her on the mapHow she met Ian Schrager and Steve Rubel and her collaboration with their Enchanted Garden ended up in TimeHow she was forced to invite them to collaborate when her Studio 54 backer dropped outThe evolution of their business arrangement and how that saved her from jailHow the day to day operation workedHer superpower of connecting peopleSpontaneity and living without consequencesHow Aids changed everythingBuilding her list of 8000 namesHow nightlife has evolved as she has agedCarmen's evolutionStaying young, her sense of adventure and freedomHer mother's lust for lifeAcqua fit in her 70'sConfronting conventionsThe Gospel according to carmenHer feeling of youthfulnessBeing thankfulHer principlesEstablishing an environmental foundationHer patience and faithLinks in the Show Steve RubellIan SchragerBaby BrasaAndy Warhol Imelda MarcosFederico Fellini Infinity club Enchanted Garden
What does the future of media look like? Okay, that's a big topic. But our media geeks still take it on, talking fake news and "trumours," ultra-niche content distribution, and where trust fits in. Steve Rubel, Edelman's Chief Content Strategist and Mathew Ingram, Chief Digital Editor at the Columbia Journalism Review join host Sophie Nadeau, Edelman Canada's National Media Lead, to shed some light on what media might look like in our increasingly digital - and polarized - world.
He’s the Chief Content Strategist of global PR giant Edelman and the ultimate early adopter–Steve Rubel joins Jeffrey Hayzlett to talk about all things social: content, strategy, platforms, advertising, apps, mobile and more. He shares insights from high above the digital front lines, reveals his favorite apps, preaches the power of preparation and tells about his dumbest tweet ever. To hear more from Steve, be sure to tune-in to his Play.it podcast “Content Convergence.” Learn more about your ad choices. Visit megaphone.fm/adchoices
Steve Rubel is Chief Content Strategist and former EVP of Global Strategy and Insights for Edelman, the world’s largest independent public relations firm. In his current role, Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape. Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Steve also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. Rubel has been included in PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.
Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm. Rubel is responsible for advancing Edleman's thinking on the entire media ecosystem fand for helping clients develop new programs that blend paid, owned, and earned content strategies. He serves as a senior advisor to the firm's Executive Committee, as well as its roster of clients.
Cherie Calbom, MS, author of 21 books, including her newest, “The Juice Lady's Big Book of Juices and Green Smoothies,” and best-sellers “Juicing for Life,” with 2 million copies sold. Known as “The Juice Lady” for her work with juicing and health, her juice therapy and cleansing programs have been popular for more than a decade. Steve Rubel Chief Content Strategist at Edelman, the world's largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients. Douglas Rushkoff world-renowned media theorist and the author of a dozen bestselling books on technology, culture, and economics including Media Virus, Program or Be Programmed, Life Inc. He made the PBS Frontline documentaries Merchants of Cool, The Persuaders, and Digital Nation. His new book Present Shock: When Everything Happens Now, was just released by Penguin. George Anders contributing writer for Forbes magazine and the author of five business books, including "The Rare Find: How Great Talent Stands Out." Lately, he has been focusing on the importance of so-called 'soft skills' like resilience, discipline and empathy in people's careers. Steve Tappin CEO of Xinfu, a CEO confidant to the CEOs of some of the world's most successful companies. He is also the host of BBC CEO Guru, and one of LinkedIn Top 200 influencers.
This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013. The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best… The post State of Sponsored Content with Steve Rubel appeared first on Eric Schwartzman.
A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential. The panel discussion is moderated by Les Blatt who comes to social media and the online world with the perspective of a veteran journalist. Panelists are: Peter Himler, founder and principal of Flatiron Communications; Howard Greenstein, social media strategist and evangelist, and President of the Harbrooke Group; John C. Havens, Director of Partnership Marketing and Integration at blogtalkradio and lead organizer of PodCamp NYC; Steve Rubel, Senior Vice President of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm; Ken Zamkow, Executive Director, Marketing and Business Development for Flixwagon. J. David Lichtenthal, Professor of Marketing at Baruch College, makes the opening remarks. The event takes place on April 27, 2009 at the Baruch College Vertical Campus, Room 12-240.
A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential. The panel discussion is moderated by Les Blatt who comes to social media and the online world with the perspective of a veteran journalist. Panelists are: Peter Himler, founder and principal of Flatiron Communications; Howard Greenstein, social media strategist and evangelist, and President of the Harbrooke Group; John C. Havens, Director of Partnership Marketing and Integration at blogtalkradio and lead organizer of PodCamp NYC; Steve Rubel, Senior Vice President of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm; Ken Zamkow, Executive Director, Marketing and Business Development for Flixwagon. J. David Lichtenthal, Professor of Marketing at Baruch College, makes the opening remarks. The event takes place on April 27, 2009 at the Baruch College Vertical Campus, Room 12-240.
Vanessa dispells the remarks made by Steve Rubel of Edleman Digital that SEO is supposedly dead thanks the new Google search enhancement called Google Instant. She describes what makes search engine optimization work and why Google Instant isnt the death knell for SEO.
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.So far, the panel will include... * Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com* Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook* Jennifer Cohen, co-founder and president of Something Creative LLC, which guided a Facebook-focused campaign for Uni-Ball (which Jennifer discussed in a recent FIR interviewAs always with FIR Live, you can be part of the discussion by calling in to ask a question or share your views, or by commenting in the chat room.
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.So far, the panel will include... * Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com* Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook* Jennifer Cohen, co-founder and president of Something Creative LLC, which guided a Facebook-focused campaign for Uni-Ball (which Jennifer discussed in a recent FIR interviewAs always with FIR Live, you can be part of the discussion by calling in to ask a question or share your views, or by commenting in the chat room.
Guests: Steve Rubel, Kevin Tofel join Marshall and Dave.
Guests: Steve Rubel, Kevin Tofel join Marshall and Dave.
In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC . Show notes: 1:13 – Intro to Rubel's speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel… The post State of News Media Relations with Edelman Chief Steve Rubel appeared first on Eric Schwartzman.
This week, it's E-Spring Cleaning. We take a look at how to manage the information overload and clean out your in box with information mogul Steve Rubel, plus recycling your electronics responsibly and cleaning out your hard drive.
Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could have been a three-hour plus episode (I kid you not). Along with all of the amazing insights and news is also a fantastic conversation with Rick Murray who just named as the person to lead Edelman Digital (the place where people like Steve Rubel and Phil Gomes work). I really think you'll get as much out of this episode as I did making it. I had to forgo the Six Points of Separation, but I have a hot one ready for you for the next episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #91 - Host: Mitch Joel. Running time: 47:45. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. PodCamp Toronto – February 23rd – 24th – Ryerson University. Happy Valentine's Day. Audio Comment – Michelle Sullivan – Eminence Gris. Third Tuesday Montreal. My ooVoo Day. Audio Comment – Joseph Jaffe - Jaffe Juice - Life After The 30-Second Spot - Join The Conversation. Review of Jaffe's book, Join The Conversation. Apple Macbook Air Sony Vaio Parody. Audio Comment – Dimitri Bilgere. In Conversation – Rick Murray - Edelman Digital. Six Points of Separation will be back next week. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. bill – ‘Kiss the Stone'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #91 - Host: Mitch Joel. Tags: accident hash advertising anthony robbins apple bill blog blogging business cc chapman deepak chopra digital marketing dimitri bilgere edelman facebook foreword thinking google itunes jaffe juice join the conversation joseph jaffe loretta laroche macbook air managing the gray marketing michelle sullivan mike lipkin motivational books online social network oovoo podcamp toronto podcast podcasting power within rick murray ryerson university six pixels of separation social media marketing sony vaio third tuesday montreal twist image
This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he… The post Social Media Management with Phil Gomes and Steve Rubel appeared first on Eric Schwartzman.