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The Overtired trio reunites for the first time in ages, diving into a whirlwind of health updates, hilarious anecdotes, and the latest tech obsessions. Christina shares a dramatic spinal saga while Brett and Jeff discuss everything from winning reddit contests to creating a universal markdown processor. Tune in for updates on Mark 3, the magical world of Scrivener, and why Brett’s back on Bing. Don’t miss the banter or the tech tips, and as always, get ready to laugh, learn, and maybe feel a little overtired yourself. Sponsor Shopify is the commerce platform behind 10% of all eCommerce in the US, from household names like Mattel and Gymshark, to brands just getting started. Get started today at shopify.com/overtired. Chapters 00:00 Welcome to the Overtired Podcast 01:09 Christina’s Health Journey 10:53 Brett’s Insurance Woes 15:38 Jeff’s Mental Health Update 24:07 Sponsor Spot: Shopify 24:18 Sponsor: Shopify 26:23 Jeff Tweedy 27:43 Jeff’s Concert Marathon 32:16 Christina Wins Big 36:58 Monitor Setup Challenges 37:13 Ergotron Mounts and Tall Poles 38:33 Review Plans and Honest Assessments 38:59 Current Display Setup 41:30 Thunderbolt KVM and Display Preferences 42:51 MacBook Pro and Studio Comparisons 50:58 Markdown Processor: Apex 01:07:58 Scrivener and Writing Tools 01:11:55 Helium Browser and Privacy Features 01:13:56 Bing Delisting Incident Show Links Danny Brown's 10 in the New York Times (gift link) Indigo Stack Scrivener Helium Bangs Apex Apex Syntax Join the Marked 3 Beta LG 32 Inch UltraFine™evo 6K Nano IPS Black Monitor with Thunderbolt™ 5 Join the Conversation Merch Come chat on Discord! Twitter/ovrtrd Instagram/ovrtrd Youtube Get the Newsletter Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at overtiredpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcast app. Find Brett as @ttscoff, Christina as @film_girl, Jeff as @jsguntzel, and follow Overtired at @ovrtrd on Twitter. Transcript Brett + 2 Welcome to the Overtired Podcast Jeff: [00:00:00] Hello everybody. This is the Overtired podcast. The three of us are all together for the first time since the Carter administration. Um, it is great to see you both here. I am Jeff Severance Gunzel if I didn’t say that already. Um, and I’m here with Christina Warren and I’m here with Brett Terpstra and hello to both of you. Brett: Hi. Jeff: Great to see you both. Brett: Yeah, it’s good to see you too. I feel like I was really deadpan in the pre-show. I’ll try to liven it up for you. I was a horrible audience. You were cracking jokes and I was just Jeff: that’s true. Christina, before you came on, man, I was hot. I was on fire and Brett was, all Brett was doing was chewing and dropping Popsicle parts. Brett: Yep. I ate, I ate part of a coconut outshine Popsicle off of a concrete floor, but Jeff: It is true, and I didn’t even see him check it [00:01:00] for cat hair, Brett: I did though. Jeff: but I believe he did because he’s a, he’s a very Brett: I just vacuumed in Jeff: He’s a very good American Brett: All right. Christina’s Health Journey Brett: Well, um, I, Christina has a lot of health stuff to share and I wanna save time for that. So let’s kick off the mental health corner. Um, let’s let Christina go first, because if it takes the whole show, it takes the whole show. Go for it. Christina: Uh, I, I will not take this hold show, but thank you. Yeah. So, um, my mental health is okay-ish. Um, I would say the okay-ish part is, is because of things that are happening with my physical health and then some of the medications that I’ve had to be on, um, uh, to deal with it. Uh, prednisone. Fucking sucks, man. Never nev n never take it if you can avoid it. Um, but why Christina, why are you on prednisone or why were you on prednisone for five days? Um, uh, and I’m not anymore to be clear, but that certainly did not help my mental health. Um, at the beginning of November, I woke up and I thought that I’d [00:02:00] slept on my shoulder wrong. And, um, uh, and, and just some, some background. I, I don’t know if this is pertinent to how my injury took place or not, but, but it, I’m sure that it didn’t help. Um, I have scoliosis and in the top and the bottom of my spine, so I have it at the top of my, like, neck area and my lower back. And so my back is like a crooked s um, this will be relevant in a, in a second, but, but I, I thought that I had slept on my back bunny, and I was like, okay, well, all right, it hurts a lot, but fine. Um, and then it, a, a couple of days passed and it didn’t get any better, and then like a week passed and I was at the point where I was like, I almost feel like I need to go to the. Emergency room, I’m in pain. That is that significant. Um, and, you know, didn’t get any better. So I took some of grant’s, Gabapentin, and I took, um, some, some, uh, a few other things and I was able to get in with like a, a, a sports and spine guy. Um, and um, [00:03:00] he looked at me and he was like, yeah, I think that you have like a, a, a bolting disc, also known as a herniated disc. Go to physical therapy. See me later. We’ll, we’ll deal with it. Um. Basically like my whole left side was, was, was really sore and, and I had a lot of pain and then I had numbness in my, my fingers and um, and, and that was a problem the next day, which was actually my birthday. The numbness had at this point spread to my right side and also my lower extremities. And so at this point I called the doctor and he was like, yeah, you should go to the er. And so I went to the ER and, and they weren’t able to do anything for me other than give me, you know, like, um, you know, I was hoping they might give me like, some sort of steroid injection or something. They wouldn’t do anything other than, um, basically, um, they gave me like another type of maybe, maybe pain pill or whatever. Um, but that allowed the doctor to go ahead and. Write, uh, write up an MRI took forever for me to get an MRI, I actually had to get it in Atlanta. [00:04:00] Fun fact, uh, sometimes it is cheaper to just pay and not go through insurance and get an MR MRI and, um, a, um, uh, an x-ray, um, I was able to do it for $450 Jeff: Whoa. Really? Christina: Yeah, $400 for the MR mri. $50 for the x-ray. Jeff: Wow. Christina: Yeah. Yeah. Brett: how I, they, I had an MRI, they charged me like $1,200 and then they failed to bill insurance ’cause I was between insurance. Christina: Yes. Yeah. So what happened was, and and honestly that was gonna be the situation that I was in, not between insurance stuff, but they weren’t even gonna bill insurance. And insurance only approved certain facilities and to get into those facilities is almost impossible. Um, and so, no, there are a lot of like get an MR, I now get a, you know, mammogram, get ghetto, whatever places. And because America’s healthcare system is a HealthScape, you can bypass insurance and they will charge you way less than whatever they bill insurance for. So I, I don’t know if it’s part of the country, you know, like Seattle I think might [00:05:00] probably would’ve been more expensive. But yeah, I was able to find this place like a mile from like, not even a mile from where my parents lived, um, that did the x-rays and the MRI for $450 total. Brett: I, I hate, I hate that. That’s true, but Christina: Me too. Me too. No, no. It pisses me off. Honestly, it makes me angry because like, I’m glad that I was able to do that and get it, you know, uh, uh, expedited. Then I go into the spine, um, guy earlier this week and he looks at it and he’s like, yep, you’ve got a massive bulging disc on, on C seven, which is the, the part of your lower cervical or cervical spine, which is your neck. Um, and it’s where it connects to your ver bray. It’s like, you know, there are a few things you can do. You can do, you know, injections, you can do surgery. He is like, I’m gonna recommend you to a neurosurgeon. And I go to the neurosurgeon yesterday and he was showing me or not, uh, yeah, yesterday he was showing me the, the, the, the scans and, and showing like you up close and it’s, yeah, it’s pretty massive. Like where, where, where the disc is like it is. You could see it just from one view, like, just from like [00:06:00] looking at it like, kind of like outside, like you could actually like see like it was visible, but then when you zoomed in it’s like, oh shit, this, this thing is like massive and it’s pressing on these nerves that then go into my, my hands and other areas. But it’s pressing on both sides. It’s primarily on my left side, but it’s pressing on on my right side too, which is not good. So, um, he basically was like, okay. He was like, you know, this could go away. He was like, the pain isn’t really what I’m wanting to, to treat here. It’s, it’s the, the weakness because my, my left arm is incredibly weak. Like when they do like the, the test where like they, they push back on you to see like, okay, like how, how much can you, what, like, I am, I’m almost immediately like, I can’t hold anything back. Right? Like I’m, I’m, I’m like a toddler in terms of my strength. So, and, and then I’m freaked out because I don’t have a lot of feeling in my hands and, and that’s terrifying. Um, I’m also. Jeff: so terrifying, Christina: I’m, I’m also like in extreme pain because of, of, of where this sits. Like I can’t sleep well. Like [00:07:00] the whole thing sucks. Like the MRI, which was was like the most painful, like 25 minutes, like of my existence. ’cause I was laying flat on my back. I’m not allowed to move and I’m just like, I’m in just incredible pain with that part of, of, of, of my, my side. Like, it, it was. It was terrible. Um, but, uh, but he was like, yeah. Um, these are the sorts of surgical options we have. Um, he’s gonna, um, do basically what what he wants to do is basically do a thing where he would put in a, um, an artificial or, or synthetic disc. So they’re gonna remove the disc, put in a synthetic one. They’ll go in through the, the front of my throat to access the, my, my, my, my spine. Um, put that there and, um, you know, I’ll, I’ll be overnight in the hospital. Um, and then it’ll be a few weeks of recovery and the, the, the pain should go away immediately. Um, but it, it could be up to two years before I get full, you know, feeling back in my arm. So anyway, Jeff: years, Jesus. And Christina: I mean, and hopefully less than that, but, but it could be [00:08:00] up to that. Jeff: there’s no part of this at this point. That’s a mystery to you, right? Christina: The mystery is, I don’t know how this happened. Jeff: You don’t know how it happened, right? Of course. Yeah, of course. Yeah. Yeah. Brett: So tell, tell us about the ghastly surgery. The, the throat thing really threw me like, I can’t imagine that Christina: yeah, yeah. So, well, ’cause the thing is, is that usually if what they just do, like spinal fusion, they’ll go in at the back of your neck, um, and then they’ll remove the, the, um, the, the, the, the disc. And then they’ll fuse your, your, your two bones together. Basically. They’ll, they’ll, they’ll, they’ll fuse this part of the vertebrae, but because they’re going to be replacing the, the disc, they need more room. So that’s why they have to go in through the, through, through basically your throat so that they can have more room to work. Jeff: Good lord. No thank you. Brett: Ugh. Wow. Jeff: Okay. Brett: I am really sorry that is happening. That is, that is, that dwarfs my health concerns. That is just constant pain [00:09:00] and, and it would be really scary. Christina: Yeah. Yeah. It’s not great. It’s not great, but I’m, I’m, I’m doing what I can and, uh, like I have, you know, a small amount of, of Oxycodine and I have like a, a, a, you know, some other pain medication and I’m taking the gabapentin and like, that’s helpful. The bad part is like your body, like every 12, 15 hours, like whatever, like the, the, the cycle is like, you feel it leave your system and like if you’re asleep, you wake up, right? Like, it’s one of those things, like, you immediately feel it, like when it leaves your system. And I’ve never had to do anything for pain management before. And they have me on a very, they have me like on the smallest amount of like, oxycodone you can be on. Um, and I’m using it sparingly because I don’t wanna, you know, be reliant on, on it or whatever. But it, it, but it is one of those things where I’m like, yeah, like sometimes you need fucking opiates because, you know, the pain is like so constant. And the thing is like, what sucks is that it’s not always the same type of pain. Like sometimes it’s throbbing, sometimes it’s sharp, sometimes it’s like whatever. It sucks. But the hardest thing [00:10:00] is like, and. This does impact my mental health. Like it’s hard to sleep. Like, and I’m a side sleeper. I’m a side sleeper, and I’m gonna have to become a back sleeper. So, you know. Yeah. It’s just, it’s, it’s not great. It’s not great, but, you know, that, that, that, that, that’s me. The, the good news is, and I’m very, very gratified, like I have a good surgeon. Um, I’m gonna be able to get in to get this done relatively quickly. He had an appointment for next week. I don’t think that insurance would’ve even been able to approve things fast enough for, for, for that regard. And I have, um, commitments that I can’t make then. And I, and that would also mean that I wouldn’t be able to go visit my family for Christmas. So hopefully I’ll do it right after Christmas. I’m just gonna wait, you know, for, for insurance to, to do its thing, knock on wood, and then schedule, um, from there. But yeah, Jeff: Woof. Christina: so that’s me. Um, uh, who wants to go next? Jeff or, uh, Jeff or Brett? Jeff: It’s like, that’s me. Hot potato throwing it. Brett: I’ll, I’ll go. Brett’s Insurance Woes Brett: I can continue on the insurance topic. Um, I was, for a few months [00:11:00] after getting laid off, I was on Minsu, which is Minnesota’s Medicaid, um, v version of Medicaid. And so basically I paid nothing and I had better insurance than I usually have with, uh, you know, a full deductible and premiums and everything. And it was fantastic. I was getting all the care I needed for all of the health stuff I’m going through. Um, I, they, a, a new doctor I found, ordered the 15 tests and I passed out ’cause it was so much blood and. And it, I was getting, but I was getting all these tests run. I was getting results, we were discovering things. And then my unemployment checks, the income from unemployment went like $300 over the cap for Medicaid. So [00:12:00] all of a sudden, overnight I was cut from Medicaid and I had to do an early sign up, and now I’m on courts and it sucks bad. Like they’re not covering my meds. Last month cost me $600. I was also paying. In addition to that, a $300 premium plus every doctor’s visit is 50 bucks out of pocket. So this will hopefully only last until January, and then it’ll flip over and I will be able to demonstrate basically no income, um, until like Mark makes enough money that it gets reported. Um, and even, uh, until then, like I literally am making under the, the poverty limit. So, um, I hope to be back on Medicaid shortly. I have one more month. I’ll have to pay my $600 to refill. I [00:13:00] cashed out my 401k. Um, like things were, everything was up high enough that I had made, I. I had made tens of thousands of dollars just on the investments and the 401k, but I also have a lot of concerns about the market volatility around Nvidia and the AI bubble in general. Um, so taking my money out of the market just felt okay to me. I paid the 10%, uh, penalty Jeff: Mm-hmm. Brett: and ultimately I, I came out with enough cash that I can invest on my own and be able to cover the next six months. Uh, if I don’t have any other income, which I hope to, I hope to not spend my nest egg. Um, but I did, I did a lot of thinking and calculating and I think I made the right choices. But anyway, [00:14:00] that will help if I have to pay for medical stuff that will help. Um. And then I’ve had insomnia, bad on and off. Right now I’m coming off of two days of good sleep. You’re catching me on a good day. Um, but Jeff: Still wouldn’t laugh at my jokes. Brett: before that it was, well, that’s the thing is like before that, it was four nights where I slept two to four hours per night, and by the end of it, I could barely walk. And so two nights of sleep after a stint like that, like, I’m just super, I’m deadpan, I’m dazed. Um, I could lay down and fall asleep at any time. Um, I, so, so keep me awake. Um, but yeah, that’s, that’s, that’s me. Mental health is good. Like I’m in pretty high spirits considering all this, like financial stuff and everything. Like my mood has been pretty stable. I’ve been getting a lot of coding done. I’ll tell you about projects in [00:15:00] a minute, but, um, but that’s, that’s me. I’m done. Jeff: Awesome. I’m enjoying watching your cat roll around, but clearly cannot decide to lay down at this point. Brett: No, nobody is very persnickety. Jeff: I literally have to put my. Well, you say put a cat down like you used to. When you put a kid down for a nap, you say you wanna put ’em down. Right? That’s where it’s coming from. I now have a chair next to my desk, ’cause I have one cat that walks around Yowling at about 11:00 AM while I’m working. And I have to like, put ’em down for a nap. It’s pathetic. It’s pathetic that I do that. Let’s just be clear. Brett: Yeah. Jeff: soulmate though. Jeff’s Mental Health Update Jeff: Um, I’m doing good. I’m, I’m, I’ve been feeling kind of light lately in a nice way. I’ve had ups and downs, but even with the ups and downs, there’s like a, except for one day last week was, there’s just been feeling kind of good in general, which is remarkable in a way. ’cause it’s just like stressful time. There’s some stressful business stuff, like, [00:16:00] a lot of stuff like that. But I’m feeling good and, and just like, uh, yeah, just light. I don’t know, it’s weird. Like, I’ve just been noticing that I feel kind of light and, uh. And not, not manic, not high light. Brett: Yeah. No, that’s Jeff: uh, and that’s, that’s lovely. So yeah. And so I’m doing good. I’m doing good. I fucking, it’s cold. Which sucks ’cause it just means for everybody that’s heard about my workshop over the years, that I can’t really go out there and have it be pleasant Brett: It’s, it’s been Minnesota thus far. Has had, we’ve had like one, one Sub-Zero day. Jeff: whatever. It’s fucking cold. Christina: Yeah. What one? Brett? Brett. It’s December 6th as we’re recording this one Sub-Zero day. That’s insane. Brett: Is it Jeff: Granted, granted I’ve been dressing warm, so I’m ready to go out the door for ice related things. Meaning, meaning government, ice, Brett: Uh, yeah. Yeah. Jeff: So I like wear my long underwear during [00:17:00] the day. ’cause actually like recently. So at my son’s school, which is like six blocks from here, um, has a lot of Somali immigrants in it. And, and uh, and there was a, at one point there was ice activity in the other direction, um, uh, uh, near me. And so neighbors put out a call here around so that at dismissal time people would pair up at all the intersections surrounding the school. And, um, and like a quick signal group popped up, whatever. It was so amazing because like we all just popped out there. And by the time I got out, uh, everyone was already like, posted up and I was like, I’m a, in these situations, I am a wanderer. You want me roaming? I don’t want to pair up with somebody I don’t like, I just, I grabbed a camera with a Zoom on it and like, I was like, I’m in roam. Um, it’s what I was as an activist, what I was as a reporter, like it’s just my nature. Um, but like. Everybody was out and like, and they were just like, they were ready man. And then we got like the all clear and you could just see people in the [00:18:00] neighborhood just like standing down and going home. But because of the true threat and the ongoing arrests here, now that the Minneapolis stuff has started, like I do, I was like wearing long underwear just, and I have a little bag by the door ready to like pop out if something comes up and I can be helpful. Um, and uh, and I guess what I’m saying is I should use that to go into the garage as well if I’m already prepared. Brett: Right. Jeff: But here’s, okay, so here’s a mental health thing actually. So I, one of the, I’ve gone through a few years of just sort of a little bit of paralysis around being able to just, I don’t know what, like do anything that is kind of project related that takes some thinking, whatever it is, like I’m talking about around the house or things that have kind of broken over the years, whatever. So I’ve had this snowblower and it’s a really good snowblower. It’s got headlights. And, uh, and I used to love snow blowing the entire block. Like it just made me feel good, made me feel useful. Um, and sorry I cough. I left it outside for a [00:19:00] year for a, like a winter and a spring and water got into the gas tank. It rusted out in there. I knew I couldn’t start it or I’d ruin the whole damn engine. So I left it for two years and I felt bad about myself. But this year, just like probably a month before the first big snowfall, I fucking replaced a gas tank and a carburetor on a machine. And I have never done anything like that in my life. And so then we got the snowfall and I, and I snow blowed this whole block Brett: Nice. Jeff: great. ’cause now they all owe me. Brett: I, uh, I have a, uh, so I have a little electric powered, uh, snowblower that can handle like two inches of snow. Um, and, and on big snowfalls, if you get out there every hour and keep up with it, it, it works. But, but I, my back right now, I can’t stand for, I can’t stand still for 10 minutes and I can’t move for more than like five minutes. And so I’m, I’m very disabled and El has good days and bad days, uh, thus [00:20:00] far. L’s been out there with a shovel, um, really being the hero. But we have a next door neighbor with a big gas powered snowblower. And so we went over, brought them gifts, and, um, asked if they would take care of our driveway on days we couldn’t, uh, for like, you know, we’d pay ’em 25 bucks to do the driveway. And, uh, and they were, he was still reluctant to accept money. Um. But, but we both agreed it was better to like make it a, a transaction. Jeff: Oh my God. You don’t want to get into weird Minnesota neighbor relational. Brett: right. You don’t want the you owe me thing. Um, so, so we have that set up. But in the process we made really good friends with our neighbor. Like we sat down in their living room for I think 45 minutes and just like talked about health and politics and it was, it was really fun. They’re, they’re retired. They’re in their [00:21:00] seventies and like act, he always looks super grumpy. I always thought he was a mean old man. He’s actually, he laughs more easily than most people I’ve ever met. Um, he’s actually, when people say, oh, he is actually a teddy bear, this guy really is, he’s just jovial. Uh, he just has resting angry old man face. Jeff: Or like my, I have public mis throat face, like when I’m out and about, especially when I’m shopping, I know that my face is, I’m gonna fucking kill you if you look me in the eye Brett: I used Jeff: is not my general disposition. Brett: people used to tell me that about myself, but I feel like I, I carry myself differently these days than I did when I was younger. Jeff: You know what I learned? Do you, have you both watched Veep, Christina: Yes, Jeff: you know, Richard sp split, right? Um, and, and he always kind of has this sweet like half smile and he is kind of looking up and I, I figured out at one point I was in an airport, which is where my kill everybody face especially comes up. Just to be clear. TSA, it’s just a feeling inside. I [00:22:00] have no desire to act to this out. I realized that if I make the Richard Plet face, which I can try to make for you now, which is something like if I just make the Richard Plet face, my whole disposition Brett: yeah. Yeah. Jeff: uh, and I even feel a little better. And so I just wanna recommend that to people. Look up Richard Spt, look at his face. Christina: Hey, future President Bridges split. Jeff: future President Richard Splat, also excellent in the Detroiters. Um, that’s all, uh, that’s all I wanted to say about that. Brett: I have found that like when I’m texting with someone, if I start to get frustrated, you know, you know that point where you’re still adding smiley emoticons even though you’re actually not, you’re actually getting pissed off, but you don’t wanna sound super bitchy about it, so you’re adding smile. I have found that when I add a smiley emoji in those circumstances, if I actually smile before I send it, it like my [00:23:00] mood will adjust to match, to match the tone I’m trying to convey, and it lessens my frustration with the other person. Jeff: a little joy wrist rocket. Christina: Yeah. Hey, I mean, no, but hey, but, but that, that, that, that, that’s interesting. I mean, they’re, they, they’ve done studies that like show that, right? That like show like, you know, I mean, like, some of this is all like bullshit to a certain extent, but there is something to be said for like, you know, like the power of like positive thinking and like, you know, if you go into things with like, different types of attitudes or even like, even if you like, go into job interviews or other situations, like you act confident or you smile, or you act happy or whatever. Even if you’re not like it, the, the, the, the euphoria, you know, that those sorts of uh, um, endorphin reactions or whatever can be real. So that’s interesting. Brett: Yeah, I found, I found going into job interviews with my usual sarcastic and bitter, um, kind of mindset, Jeff: I already hate this job. Brett: it doesn’t play well. It doesn’t play well. So what are your weaknesses? Fuck off. Um,[00:24:00] Christina: right. Well, well, well, I hate people. Jeff: Yeah. Dealing with motherfuckers like you, that’s one weakness. Sponsor Spot: Shopify Brett: let’s, uh, let’s do a sponsor spot and then I want to hear about Christina winning a contest. Christina: yes. Jeff: very Brett: wanna, you wanna take it away? Sponsor: Shopify Jeff: I will, um, our sponsor this week is Shopify. Um, have you ever, have you just been dreaming of owning your own business? Is that why you can’t sleep? In addition to having something to sell, you need a website. And I’ll tell you what, that’s been true for a long time. You need a payment system, you need a logo, you need a way to advertise new customers. It can all be overwhelming and confusing, but that is where today’s sponsor, Shopify comes in. shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the US from household names like Mattel and Gym Shark to brands just getting started. Get started with your own design studio with hundreds of ready to use [00:25:00] templates. 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That was Jeff: Yeah. Cha-ching Brett: they got the chorus, they got the Overtired Christina: You did. You got the Overtired Jeff: They didn’t think to ask for it, but that’s our brand. Christina: shopify.com/ Overtired. Jeff Tweedy Jeff: What was, uh, I was watching a Stephen Colbert interview with Jeff Tweedy, who just put out a triple album and, uh, it was a very thoughtful, sweet interview. And then Stephen Colbert said, you know, you’re not supposed to do this. And Jeff Tweety said, it’s all part of my career long effort to leave the public wanting less. Christina: Ha, Jeff: That was a great bit. Christina: that’s a fantastic bit. A side note, there are a couple of really good NPR, um, uh, tiny desks that have come out in the last couple of month, uh, couple of weeks. Um, uh, one is shockingly, I, I’ll, I’ll just be a a, a fucking boomer about it. The Googo dolls. Theirs was [00:27:00] great. It’s fantastic. They did a great job. It already has like millions of views, like it wrecked up like over a million views, I think like in like, like less than 24 hours. They did a great job, but, uh, but Brandy Carlisle, uh, did one, um, the other day and hers is really, really good too. So, um, so yeah. Yeah, exactly. So yeah. Anyway, you said, you saying Jeff pd maybe, I don’t know how I got from Wilco to like, you know, there, Jeff: Yeah. Well, they’ve done some good, he’s done his own good Christina: he has, he has done his own. Good, good. That’s honestly, that’s probably what I was thinking of, but Jeff: It’s my favorite Jeff besides me because Bezos, he’s not in the, he’s not in the game. Christina: No. No, he’s not. No. Um, he, he’s, he’s not on the Christmas card list at all. Jeff: Oh man. Jeff’s Concert Marathon Jeff: Can I just tell you guys that I did something, um, I did something crazy a couple weeks ago and I went to three shows in one week, like I was 20 fucking two, Brett: Good grief. Jeff: and. It was a blast. So, okay, so the background of this is my oldest son [00:28:00] loves hip hop, and when we drive him to college and back, or when I do, it’s often just me. Um, he, he goes deep and he, it’s a lot of like, kind of indie hip hop and a lot. It’s just an interesting, he listens to interesting shit, but he will go deep and he’ll just like, give me a tour through someone’s discography or through all their features somewhere, whatever it is. And like, it’s the kind of input that I love, which is just like, I don’t, even if it’s not my genre, like if you’re passionate and you can just weave me through the interrelationship and the history and whatever it is I’m in. So as a result of that, made me a huge fan of Danny Brown and made me a huge fan of the sky, Billy Woods. And so what happened was I went to a hip hop show at the seventh Street entry, uh, which is attached to First Avenue. It’s a little club, very small, lovely little place, the only place my band could sell out. Um, and I watched a hip hop show there on a Monday night, Tuesday night. I went to the Uptown Theater, which Brett is now a actually an operating [00:29:00] theater for shows. Uh, and I, and I saw Danny Brown, but I also saw two hyper pop bands, a genre I was not previously aware of, including one, which was amazing, called Fem Tenal. And I was in line to get into that show behind furries, behind trans Kids. Like it was this, I was the weirdest, like I did not belong. Underscores played, and, and this will mean something to somebody out there, but not, didn’t mean anything to me until that night. And, uh. I felt like such, there were times, not during Danny Brown, Danny Brown’s my age all good. But like there were times where I was in the crowd ’cause I’m tall. Anybody that doesn’t know I’m very tall and I’m wearing like a not very comfortable or safe guy seeming outfit, a black hoodie, a black stocking cap. Like I basically looked like I’m possibly a shooter and, and I’m like standing among all these young people loving it, but feeling a little like, should I go to the back? Even like I was leaving that show [00:30:00] and the only people my age were people’s parents that were waiting to pick them up on the way out. So anyway, that was night two. Danny Brown was awesome. And then two nights later I went to see, this is way more my speed, a band called the Dazzling Kilman who were a band that. Came out in the nineties, St. Louis and a noisy Matthew Rock. Wikipedia claims they invented math rock. It’s a really stupid claim, uh, but it’s a lovely, interesting band and it’s a friend of mine named Nick Sakes, who’s who fronted that band and was in all these great bands back when I was in bands called Colos Mite and Sick Bay, and all this is great shit. So they played a reunion show. In this tiny punk rock club here called Cloudland, just a lovely little punk rock club. And, um, and, and that was like rounded out my week. So like, I was definitely, uh, a tourist the early part of the week, mostly at the Danny Brown Show. But then I like got to come home to my noisy punk rock [00:31:00] on, uh, on Thursday night. And I, I fucking did three shows and it hurt so bad. Like even by the first of three bands on the second night. I was like, I don’t think I can make it. And I do. I already pregame shows with ibuprofen. Just to be really clear, I microdose glucose tabs at shows like, like I am, I am a full on old man doing these things. But, um, I did get some cred with my kids for being at a hyper pop show all by myself. And, Christina: Hell yeah. A a Jeff: friends seemed impressed. Christina: no, as a as, as as they should be. I’m impressed. And like, and I, I, I typically like, I definitely go to like more of like, I go, I go to shows more frequently and, and I’m, I’m even like, I’m, I’m gonna be real with you. I’m like, yeah, three in one week. Jeff: That’s a lot. Christina: That’s a lot. That’s a lot. Jeff: man. Did I feel good when I walked home from that last show though? I was like, I fucking did it. I did not believe I wasn’t gonna bail on at least two of those shows, if not all three. Anyway, just wanted to say Brett: I [00:32:00] do like one show a year, but Jeff: that’s how I’ve been for years this year. I think I’ve seen eight shows. Brett: damn. Jeff: Yeah, it’s Brett: Alright, so you’ve been teasing us about this, this contest you won. Jeff: Yeah, please, Christina. Sorry to push that off. Christina: No, no, no, no. That’s, that’s completely okay. That, that, that, that’s great. Uh, no. Christina Wins Big Christina: So, um, I won two six K monitors. Brett: Damn. Jeff: is that what those boxes are behind you? Christina: Yeah, yeah. This is what the boxes are behind me, so I haven’t been able to get them up because this happened. I got them literally right in the midst of all this stuff with my back. Um, but I do have an Ergotron poll now that is here, and, and Grant has said that he will, will get them up. But yeah, so I won 2 32 inch six K monitors from a Reddit contest. Brett: How, how, how, Jeff: How does this happen? How do I find a Reddit contest? Christina: Yeah. So I got lucky. So I have, I, I have a clearly, well, well, um, there was a little, there was a little bit of like, other step to it than that, but like, uh, so how it worked was basically, um, LG is basically just put out [00:33:00] two, they put out a new 32 inch six K monitor. I’ll have it linked in, in, in the show notes. Um, so we’ve talked about this on this podcast before, but like one of my big, like. Pet peeve, like things that I can’t get past. It’s like I need like a retina screen. Like I need like the, the perfect pixel doubling thing for that the Mac Os deals with, because I’ve used a 5K screen, either through an iMac or um, an lg, um, ultra fine or, um, a, uh, studio display. For like 11 years. And, and I, and I’ve been using retina displays on laptops even longer than that. And so if I use like a regular 4K display, like it just, it, it doesn’t work for me. Um, you can use apps like, um, like better control and other things to kind of emulate, like what would be like if you doubled the resolution, then it, it down, you know, um, of samples that, so that. It looks better than, than if it’s just like the, the, the 4K stuff where in the, the user interface things are too big and whatnot. And to be clear, this is a Macco West problem. If [00:34:00] you are using Windows or Linux or any other operating system that does fractional scaling, um, correctly, then this is not a problem. But Macco West does not do fractional scaling direct, uh, correctly. Um, weirdly iOS can, like, they can do three X resolution and other things. Um, but, but, but Macs does not. And that’s weird because some of the native resolutions on some of the MacBook errors are not even perfectly pixeled doubled, meaning Apple is already having to do a certain amount of like resolution changes to, to fit into their own, created by their, their own hubris, like way of insisting on, on only having like, like two x pixel doubling 18 years ago, we could have had independent, uh, resolutions, uh, um, for, for UI elements and, and, and window bars. But anyway, I, I’m, I’m digressing anyway. I was looking at trying to get either a second, uh, studio display, which I don’t wanna do because Apple’s reportedly going to be putting out a new one. Um, and they’re expensive or getting, um, there are now a number of different six K [00:35:00] displays that are not $6,000 that are on the market. So, um, uh, uh, Asus has one, um, there is one from like a, a Chinese company called like, or Q Con that, um, looks like a, a complete copy of this, of the pro display XDR. It has a different panel, but it’s, it’s six K and they, they’ve copied the whole design and it’s aluminum and it’s glossy and it looks great, but I’d have to like get it from like. A weird distributor, and if I have any issues with it, I don’t really wanna have to send it back to China and whatnot. And then LG has one that they just put out. And so I’ve been researching these on, on Mac rumors and on some other forums. And, um, I, uh, I, somebody in one of the Mac Roomers forums like posted that there was like a contest that LG was running in a few different subreddits where they were like, tell us why you should get one of, like, we’re gonna be giving away like either one or two monitors, and I guess they did this in a few subreddits. Tell us why this would be good for your workflow. And, um, I guess I, I guess I’m one of the people who kind of read the [00:36:00] assignment because it, okay, I’ll just be honest with this, with, with you guys on this podcast, uh, because I, I don’t think anyone from LG will hear this and my answers were accurate anyway. But anyway, this was not the sort of contest where it was like we will randomly select a winner. This was the moderators and lg, were going to read the responses and choose the winner. Jeff: Got it. Christina: So if you spend a little bit of time and thoughtfully write out a response, maybe you stand a better chance of winning the contest. Jeff: yeah, yeah. Put the work in like it was 2002. Christina: Right. Anyway, I still was shocked when I like woke up like on like Halloween and they were like, congratulations, you’ve won two monitors. I’m like, I’m sorry. What? Jeff: That’s amazing. Christina: Yeah, yeah, yeah, Jeff: Nice work. I know I’ve, you know, I’ve been staring at those boxes behind you this whole time, just being like, those look like some sweet monitors. Christina: yeah, yeah. Monitor Setup Challenges Christina: I mean, and, uh, [00:37:00] uh, it’s, it’s, it’s, it’s, it’s, and I, I’m very much, so my, my, my only issue is, okay, how am I gonna get these on my desk? So I’m gonna have to do something with my iMac and I’m probably gonna have to get rid of my, my my, my 5K, um, uh, uh, studio display, at least in the short term. Ergotron Mounts and Tall Poles Christina: Um, but what I did do is I, um, I ordered from, um, Ergotron, ’cause I already have. Um, two of their, um, LX mounts, um, or, or, or, or arms. Um, and only one of them is being used right now. And then I have a different arm that I use for the, um, um, iMac. Um, they sell like a, if you call ’em directly, you can get them to send you a tall pole so that you can put the two arms on top of them. And that way I think I can like, have them so that I can have like one pole and then like have one on one side, one Jeff: I have a tall pole. Christina: and, and yeah, that’s what she said. Um, Jeff: as soon as I said it, I was like, for fuck’s sake. But Christina: um, but, uh, but, but yeah, but so that way I think I, I can, I, in theory, I can stack the market and have ’em side by side. I don’t know. Um, I got that. I, I had to call Tron and, and order that from them. [00:38:00] Um, it was only a hundred dollars for, for the poll and then $50 for a handling fee. Jeff: It’s not easy to ship a tall pole. Brett: That’s what she said. Christina: that is what she said. Uh, that is exactly what she said. But yeah, so I, I, the, the, the unfortunate thing is that, um, I, um, I, I had to, uh, get a, like all these, they, they came in literally right before Thanksgiving, and then I’ve had, like, all my back stuff has Jeff: Yeah, no Christina: debilitating, but I’m looking forward to, um, getting them set up and used. And, uh, yeah. Review Plans and Honest Assessments Christina: And then full review will be coming to, uh, to, I have to post a review on Reddit, but then I will also be doing a more in depth review, uh, on this podcast if anybody’s interested in, in other places too, to like, let let you know, like if it’s worth your money or not. Um, ’cause there, like I said, there are, there are a few other options out there. So it’s not one of those things where like, you know, um, like, thank you very much for the free monitor, um, monitors. But, but I, I will, I will give like the, the, you know, an honest assessment or Current Display Setup Brett: So [00:39:00] do you currently have a two display setup? Christina: No. Um, well, yes, and kind of, so I have my, my, I have my 5K studio display, and then I have like my iMac that I use as a two to display setup. But then otherwise, what I’ve had to do, and this is actually part of why I’m looking forward to this, is I have a 4K 27 inch monitor, but it’s garbage. And it, it’s one of those things where I don’t wanna use it with my Mac. And so I wind up only using it with my, with my Windows machine, with my framework desktop, um, with my Windows or Linux machine. And, and because that, even though I, it supports Thunderbolt, the Apple display is pain in the ass to use with those things. It doesn’t have the KVM built in. Like, it doesn’t like it, it just, it’s not good for that situation. So yeah, this will be of this size. I mean, again, like I, I, I’m 2 32 inch monitors. I don’t know how I’m gonna deal with that on my Jeff: I Brett: yeah. So right now I’m looking at 2 32 inch like UHD monitors, Christina: Yeah,[00:40:00] Brett: I will say that on days when my neck hurts, it sucks. It’s a, it’s too wide a range to, to like pan back and forth quickly. Like I’ll throw my back out, like trying to keep track of stuff. Um, but I have found that like if I keep the second display, just like maybe social media apps is the way I usually set it up. And then I only work on one. I tried buying an extra wide curve display, hated it. Jeff: Uh, I’ve always wanted to try one, but Christina: I don’t like them. Jeff: Yeah. Christina: Well, for me, well for me it’s two things. One, it’s the, I don’t love the whole like, you know, thing or whatever, but the big thing honestly there, if you could give me, ’cause people are like, oh, you can get a really big 5K, 2K display. I’m like, that’s not a 5K display. That is 2 27 inch, 1440 P displays. One, you know, ultra wide, which is great. Good for you. That’s not retina. And I’m a sicko Who [00:41:00] needs the, the pixel doubling? Like I wish that my eyes could not use that, but, but, but, Jeff: that needs the pixel. Like was that the headline of your Reddit, uh, Christina: no, no. It wasn’t, it wasn’t. But, but maybe it should be. Hi, I’m a sicko who only, um, fucks with, with, with, with, with, with, with retina displays. Ask me anything. Um, but no, but that’s a good point. Brett: I think 5K Psycho is the Christina: 5K Sicko is the po is the po title. I like that. I like that. No, what I’m thinking about doing and that’s great to know, Brett. Um, this kind of reaffirms my thing. Thunderbolt KVM and Display Preferences Christina: So what’s nice about these monitors is that they come with like, built in like, um, Thunderbolt 5K VM. So, which is nice. So you could conceivably have multiple, you know, computers, uh, connected, you know, to to, to one monitor, which I really like. Um, I mean like, ’cause like look, I, I’ve bitched and moaned about the studio display, um, primarily for the price, but at the same time, if mine broke tomorrow and if I didn’t have any way to replace it, I’ve, I’ve also gone on record saying I would buy a new one immediately. As mad as I am about a [00:42:00] lot of different things with that, that the built-in webcam is garbage. The, you know, the, the fact that there’s not a power button is garbage. The fact that you can’t use it with multiple inputs, it’s garbage. But it’s a really good display and it’s what I’m used to. Um, it’s really not any better than my LG Ultra fine from 2016. But you know what? Whatever it is, what it is. Um. I, I am a 5K sicko, but being able to, um, connect my, my personal machine and my work machine at the same time to one, and then have my Windows slash Linux computer connected to another, I think that’s gonna be the scenario where I’m in. So I’m not gonna necessarily be in a place where I’m like, okay, I need to try to look at both of them across 2 32 inch displays. ’cause I think that that, like, that would be awesome. But I feel like that’s too much. Brett: I would love a decent like Thunderbolt KVM setup that could actually swap like my hubs back and Christina: Yes. MacBook Pro and Studio Comparisons Brett: Um, so, ’cause I, I have a studio and I have my, uh, Infor MacBook Pro [00:43:00] and I actually work mostly on the MacBook Pro. Um, but if I could easily dock it and switch everything on my desk over to it, I would, I would work in my office more often. ’cause honestly, the M four MacBook Pro is, it’s a better machine than the original studio was. Um, and I haven’t upgraded my studio to the latest, but, um, I imagine the new one is top notch. Christina: Oh yeah. Yeah. Brett: my, my other one, a couple years old now is already long in the tooth. Christina: No, I mean, they’re still good. I mean, it’s funny, I saw that some YouTube video the other day where they were like, the best value MacBook you can get is basically a 4-year-old M1 max. And I was like, I don’t know about that guys. Like, I, I kind of disagree a little bit. Um, but the M1 max, which is I think is what is in the studio, is still a really, really good ship. But to your point, like they’ve made those, um. You know, the, the, the new ones are still so good. Like, I have an M three max as my personal laptop, and [00:44:00] that’s kind of like the dog chip in the, in the m um, series lineup. So I kind of am regretful for spending six grand on that one, but it is what it is, and I’m like, I’m not, I’m not upgrading. Um, I mean, maybe, maybe in, in next year if, if the M five Pro, uh, or M five max or whatever is, is really exceptional, maybe I’ll look at, okay, how much will you give me to, to trade it in? But even then, I, I, but I feel like I’m at that point where I’m like, it gets to a point where like it’s diminishing returns. Um, but, uh, just in terms of my own budget. But, um, yeah, the, the new just info like pro or or max, whatever, Brett: I have, I have an M four MacBook Pro sitting around that I keep forgetting to sell. Uh, it’s the one that I, it only had a 256 gigabyte hard drive, Jeff: what happened to me when I bought my M1, Brett: and I, and I regretted that enough that I just ordered another one. But, uh, for various reasons, I couldn’t just return the one I didn’t Jeff: ’cause it was.[00:45:00] Brett: so now I, now I have to sell it and I should sell it while it’s still a top of the line machine Christina: Sell it before, sell, sell, sell, sell it before next month, um, or, or February or whenever they sell it before then the, the pros come out. ’cause right now the M five base is out, but the pros are not. So I think feel like you could still get most of your value for it, especially since it has very few battery cycles. Be sure to put the battery cycles on your Facebook marketplace or eBay thing or whatever. Um, I bought my, uh, she won’t listen to this so she won’t know, but, um, they, there was a, a killer Cyber Monday deal, uh, for Best Buy where they had like a, the, the, the, so it’s several years old, but it was the, the M two MacBook Air, but the one that they upgraded to 16 gigs of Ram when Apple was like, oh, we have to have Apple Intelligence and everything, because they actually thought that they were actually gonna ship Apple Intelligence. So they like went back and they, like, they, they, you know, retconned like made the base model MacBook Air, like 16 [00:46:00] gigs. Um, and, uh, anyway, it was, it was $600, um, Jeff: still crazy. Christina: which, which like even for like a, a, a 2-year-old machine or whatever, I was like, yeah, she, my sister, I think she’s on like, like a 2014 or older than that. Like, like MacBook Air. She doesn’t even know where the MagSafe is. I don’t think she even knows where the laptop is. So she’s basically doing everything like on her phone and I’m like, okay, you need a laptop of some type, but at this point. I do feel strongly that like the, the, the $600 or, or, or actually I think it was $650, it was actually less, it is actually more expensive than what the, the, the Cyber Monday sale was, um, the M1, Walmart, MacBook Air. I’m like, absolutely not like that is at this point, do not buy that. Right? Like, I, especially with eight gigs of ram, I’m, I’m like, it’s been, it’s five years old. It’s a, it was a great machine and it was great value for a long time. $200. Cool, right? Like, if you could get something like use and, and, and, and if you could replace the battery or, you know, [00:47:00] for, for, you know, not, not too much money or whatever. Like, I, I, I could see like an argument to be made like value, right? But there’d be no way in hell that I would ever spend or tell anybody else to spend $650 on that new, but $600 for an M two with Jeff: Now we’re talking. Christina: which has the redesign brand new. I’m like, okay. Spend $150 more and you could have got the M four, um, uh, MacBook Air, obviously all around Better Machine. But for my sister, she doesn’t need that, Jeff: What do we have to do to put your sister in this M two MacBook Christina: that, that, that, that, that, that’s exactly it. So I, I, I was, well, also, it was one of those things I was like, I think that she would rather me spend the money on toys for my nephew for Santa Claus than, than, uh, giving her like a, a processor upgrade. Um, Jeff: Claus isn’t real. Brett: Oh shit. Jeff: Gotcha. Every year I spoil it for somebody. This year it was Christina and Brett. Sorry guys. Brett: right. Well, can I tell you guys Jeff: Yeah. [00:48:00] Brett Software. Brett: two quick projects before we do Jeff: Hold on. You don’t have to be quick ’cause you could call it Brett: We’re already at 45 minutes and I want Jeff: What I’m saying, skip GrAPPtitude. This is it? Brett: okay. Christina: us about Mark. Tell us about your projects. Brett: So, so Mark three is, there’s a public, um, test flight beta link. Uh, if you go to marked app.com, not marked two app.com, uh, marked app.com. Uh, you, there’s a link in the, in the, at the top for Christina: Join beta. Mm-hmm. Brett: Um, and that is public and you can join it and you can send me feedback directly through email because, um, uh, uh, the feedback reporter sucks for test flight and you can’t attach files. And half the time they come through as anonymous feedback and I can’t even follow up on ’em. So email me. But, um, I’ll be announcing that on my blog soon-ish. Um, right now there’s like [00:49:00] maybe a couple dozen, um, testers and I, it’s nice and small and I’m solving the biggest bugs right away. Um, so that’s been, that’s been big. Like Mark, even since we last talked has added. Do you remember Jeff when Merlin was on and he wanted to. He wanted to be able to manage his styles, um, and disable built-in styles. There’s now a whole table based style manager where you Jeff: saw that. Brett: you can, you can reorder, including built-in styles. You can reorder, enable, disable, edit, duplicate. Um, it’s like a full, full fledged, um, style manager. And I just built a whole web app that is a style generator that gives you, um, automatic like rhythm calculations for your CSS and you can, you can control everything through like, uh, like UI fields instead of having to [00:50:00] write CSS. Uh, but you can also o open up a very, I’ve spent a lot of time on the code mirror CSS editor in the web app. Uh, so, and it’s got live preview as you edit in the code mirror field. Um, so that’s pretty cool. And that’s built into marts. So if you go to style, um, generate style, it’ll load up a, a style generator for you. Anyway, there’s, there’s a ton. I’m not gonna go into all the details, but, uh, anyone listening who uses markdown for anything, especially if you want ability to export to like Word and epub and advanced PDF export, um, join the beta. Let me know what you think. Uh, help me squash bugs. But the other thing, every time I push a beta for review before the new bug reports come in, I’ve been putting time into a tool. Markdown Processor: Apex Brett: I’m calling [00:51:00] Apex and um, I haven’t publicly announced this one yet, but I probably will by the time this podcast comes out. Jeff: I mean, doesn’t this count? Brett: It, it does. I’m saying like this, this might be a, you hear you heard it here first kind of thing, um, but if you go to github.com/tt sc slash apex, um, I built a, uh, pure C markdown processor that combines syntax from cram down GitHub flavored markdown, multi markdown maku, um, common mark. And basically you can write syntax from any of those processors, including all of their special features, um, and in one document, and then use Apex in its unified mode, and it’ll just figure out what. All of your syntax is supposed to do. Um, so you can take, you can port documents from one platform to another [00:52:00] without worrying about how they’re gonna render. Um, if I can get any kind of adoption with Apex, it could solve a lot of problems. Um, I built it because I want to make it the default processor in marked ’cause right now, you, you have to choose, you know, cram Christina: Which one? Brett: mark and, and choosing one means you lose something in order to gain something. Um, so I wanted to build a universal one that brought together everything. And I added cool features from some extensions of other languages, such as if you have two lists in a row, normally in markdown, it’s gonna concatenate those into one list. Now you can put a carrot on a line between the two lists and it’ll break it into two lists. I also added support for a. An extension to cram down that lets you put double uh, carrots inside a table cell and [00:53:00] create a row band. So like a cell that, that expands it, you rows but doesn’t expand the rest of the row. Um, so you can do cell spans and row spans and it has a relaxed table version where you don’t have to have an alignment row, which is, uh, sometimes we just wanna make quickly table. You make two lines. You put some pipes in. This will, if there’s no alignment row, it will generate a table with just a table body and table data cells in no header. It also allows footers, you can add a footer to a table by using equals in the separator line. Um, it, it’s, Jeff: This is very civilized, Brett: it is. Christina: is amazing, Brett: So where Common Mark is extremely strict about things, um, apex is extremely permissive. Jeff: also itty bitty things like talk about the call out boxes from like Brett: oh yeah, it, it can handle call out syntax from Obsidian and Bear and Xcode Playgrounds. [00:54:00] Um, and it incorporates all of Mark’s syntax for like file includes and even renders like auto scroll pauses that work in marked and some other teleprompter situations. Um, it uses file ude syntax from multi markdown, like, which is just like a curly brace and, uh, marked, which is, uh, left like a double left, uh, angle bracket and then different. Brackets to surround a file name and it handles IA writer file inclusion where you just type a forward slash and then the name of a file and it automatically detects if that file is an image or source code or markdown text, and it will import it accordingly. And if it’s a CSV file, it’ll generate a table from it automatically. It’s, it’s kind of nuts. I, it’s kind of nuts. I could not have done this [00:55:00] without copilot. I, I am very thankful for copilot because my C skills are not, would not on their own, have been up to this task. I know enough to bug debug, but yeah, a lot of these features I got a big hand from copilot on. Jeff: This is also Brett. This is some serious Brett Terpstra. TURPs Hard Christina: Yeah, it is. I was gonna say, this is like Jeff: and also that’s right. Also, if your grandma ever wrote you a note and it, and though you couldn’t really read it, it really well, that renders perfectly Christina: Amazing. No, I was gonna say this is like, okay, so Apex is like the perfect name ’cause this is the apex of Brett. Jeff: Yes. Apex of Brett. Christina: That’s also that, that’s, that’s not an alternate episode title Apex of Brett. Because genuinely No, Brett, like I am, I am so stunned and impressed. I mean, you all, you always impressed me like you are the most impressive like developer that I, that I’ve ever known. But you, this is incredible. And, and this, I, I love this [00:56:00] because as you said, like common Mark is incredibly strict. This is incredibly permissive. But this is great. ’cause there are those scenarios where you might have like, I wanna use one feature from one thing or one from another, or I wanna combine things in various ways, or I don’t wanna have to think about it, you know? Brett: I aals, I forgot to mention I aals inline attribute list, which is a crammed down feature that lets you put curly brackets after like a paragraph and then a colon and then say, dot call out inside the curly brackets. And then when it renders the markdown, it creates that paragraph and adds class equals call out to the paragraph. Um, and in, in Cramon you can apply these to everything from list items to list to block quotes. Like you can do ’em for spans. You could like have one after, uh, link syntax and just apply, say dot external to a link. So the IAL syntax can add IDs classes and uh, arbitrary [00:57:00] attributes to any element in your markdown when it renders to HTML. And, uh, and Apex has first class support for I aals. Was really, that was, that Christina: that was really hard, Brett: I wrote it because I wanted, I wanted multi markdown, uh, for my prose writing, but I really missed the als. Christina: Yes. Okay. Because see, I run into this sort of thing too, right? Because like, this is a problem like that. I mean, it’s a very niche problem, um, that, that, you know, people who listen to this podcast probably are more familiar with than other types of people. But like, when you have to choose your markdown processor, which as you said, like Brett, like that can be a problem. Like, like with, with using Mark or anything else, you’re like, what am I giving up? What do I have? And, and like for me, because I started using mul, you know, markdown, um, uh, largely because of you, um, I think I was using it, I knew about it before you, but largely because of, of, of you, like multi markdown has always been like kind of my, or was historically my flavor of choice. It has since shifted to being [00:58:00] GitHub, labor bird markdown. But that’s just because the industry has taken that on, right? But there were, you know, certain things like in like, you know, multi markdown that work a certain way. And then yeah, there are things in crammed down. There are things in these other things in like, this is just, this is awesome. This Brett: It is, the whole thing is built on top of C mark, GFM, which is GitHub’s port of common mark with the GitHub flavored markdown Christina: Right. Brett: Um, and I built, like, I kept that as a sub-module, totally clean, and built all of this as extensions on top of Cmar, GFM, which, you know, so it has full compatibility with GitHub and with Common Merck by out, like outta the box. And then everything else is built on top of that. So it, uh, it covers, it covers all the bases. You’ll love it Christina: I’m so excited. No, this is awesome. And I Brett: blazing fast. It can render, I have a complex document that, that uses all of its features and it can render it in [00:59:00] 0.006 seconds. Christina: that’s awesome. Jeff: Awesome. Christina: That’s so cool. No, this is great. And yeah, I, and I think that honestly, like this is the sort of thing like if, yeah, if you can eventually get this to like be like the engine that powers like mark three, like, that’ll be really slick, right? Because then like, yeah, okay, I can take one document and then just, you know, kind of, you know, wi with, with the, you know, ha have, have the compatibility mode where you’re like, okay, the unified mode or whatever yo

This week on Marketing O'Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week.Visit us at - https://marketingoclock.com/

AI SEO Checklist: Key Strategies for 2025 and Beyond | Marketing Essentials with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this podcast Search Engine Optimization (SEO) essential checklist episode, Favour will be sharing insights into its foundational elements and practical application for businesses. He explains how connecting websites to search consoles like Google Search Console and Bing Webmaster Tools is crucial for online visibility. The conversation also emphasizes the importance of sitemaps as the "brain" of a website, detailing how they transmit crucial information to search engines.Key aspects such as keyword research, on-page SEO (including image optimization and meta descriptions), off-page SEO (like Google Business Profile and backlinks), content strategy, and technical SEO (mobile-friendliness, site speed, and HTTPS) are thoroughly discussed to empower listeners with actionable steps for enhancing their digital presence.Frequently Asked QuestionsWhat are the fundamental basics of SEO that every business owner needs to understand?The foundational basics of SEO begin with proper "setup." This means ensuring your website is connected to Google Search Console and Bing Webmaster Tools. These platforms are non-negotiable for online visibility, acting as the internet service providers that make your website findable by search engines. Just as you need internet service to be online, your website needs to be submitted to these tools to appear in search results. Furthermore, after acquiring a domain, it's crucial to select reliable hosting, which impacts your website's performance and scalability. Understanding that your website is an "intellectual property" capable of attracting traffic is key, and this visibility is achieved by making it readable, accessible, clickable, and findable, not just by its name but by the solutions it offers.Why is a sitemap crucial for a website's functionality and discoverability?A sitemap serves as the "brain" of your website. Without it, your website, despite looking good, lacks the functionality to transmit signals effectively to search engines. The sitemap contains links to all your website's pages, including product links, category links, blog posts, and core pages like the homepage and contact page. When you create and submit a sitemap, you are essentially providing search engines (like Google, Bing, Siri, Alexa, and even AI platforms like ChatGPT) with a structured map of your content. This allows them to index your pages efficiently, making your content discoverable when users search for relevant keywords or phrases. Updating your sitemap with fresh content ensures continuous visibility and relevance in search results.How does effective copywriting and content formatting contribute to SEO and user engagement?Effective copywriting and content formatting are vital for both SEO and retaining user attention. Key principles include:Conciseness: Sentences should ideally be 10 words or less, and paragraphs no more than three to five sentences, making content easy to skim and digest.Action-Oriented Language: Start sentences with verbs or adverbs to encourage engagement.Headings and Subheadings (H1, H2, H3 tags): Use these to break up text, provide clear structure, and help search engine crawlers understand the content's hierarchy. Google's web crawlers read and index these tags, which can improve your visibility in "people also search" sections.Impact Statements: Include a clear thesis upfront and a strong closing statement.White Space and Bullet Points: Utilize these to enhance readability and prevent overwhelming blocks of text.Clarity and Specificity: Your content should be clear, legible (consider font size for various screens), and directly address specific user queries. This ensures that users find value and direction, leading to higher engagement and conversion rates.Ultimately, good copy stops the "scroll" and encourages visitors to stay longer, signaling relevance to search engines and increasing the chances of conversion.How does on-page SEO optimization, particularly image and link optimization, improve website performance?On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key aspects include:Image Optimization: This goes beyond just changing file formats. It involves compressing images (e.g., using compressor.io) to reduce file size without losing quality. Large image files slow down website loading speeds, leading to higher "bounce rates." Renaming image files with relevant keywords also signals content to search engines.Internal Links: Linking to other relevant pages within your website improves user navigation and helps search engines understand the structure and depth of your content.External Links: While some may fear sending users away, strategically linking to credible external sources (like social media profiles, features on other sites, or relevant industry resources) can enhance your website's authority and provide additional value to users.Meta Descriptions and Title Tags: These provide a brief summary of your page's content, influencing click-through rates from search results. A compelling meta description, similar to an email's preview text, encourages users to click.Optimizing these elements ensures a faster, more engaging user experience, which is positively rewarded by search engine algorithms.Why is off-page SEO important, and what are some key strategies?Off-page SEO refers to actions taken outside of your website to improve its search engine ranking. The primary goal is to build your website's authority and credibility through external signals. Key strategies include:Google Business Profile: Essential for local businesses, this profile allows you to list your services, receive reviews, and appear in local searches. Positive reviews, especially those containing relevant keywords like "best pizza" or "amazing service," act as strong validation signals.Backlinks: Obtaining links from high-domain-authority websites (e.g., Medium.com, LinkedIn, Blogger.com, Hubpages.com) significantly boosts your site's credibility and search ranking. These are known as "parasite SEO" techniques. Writing articles on these platforms and embedding links back to your site drives referral traffic and builds authority.Online Reviews: Encouraging reviews on platforms like Trustpilot or the Better Business Bureau (BBB) helps build trust and signals to search engines that your business is legitimate and valued by customers.These off-page efforts extend your online presence beyond your website, validating your business as a trusted source of information and services.How does content SEO contribute to long-term website success, and what are common pitfalls to avoid?Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains an audience. Key elements include:Table of Contents: For longer articles, a table of contents enhances user experience and helps search engines understand the content structure.Updating Old Content: Regularly refreshing existing articles ensures they remain current and relevant, signaling to search engines that your content is up-to-date and valuable. This also helps you "stay credible" in the ever-evolving digital landscape.Engaging Intros and Formatting: Compelling introductions grab attention, and using bold sentences, headings, and subheadings (H1, H2, H3 tags) improves readability.Conversational Tone: Engaging with your audience "as a conversation" rather than talking "at them" builds connection and trust.A common pitfall is producing content without a clear understanding of what your audience needs or wants. By actively listening to your community (e.g., through polls) and delivering content that addresses their specific "queries" and "solutions," you build loyalty and ensure your efforts are not wasted.How has the rise of AI impacted SEO, and what technical SEO elements are now more critical than ever?The rise of AI has transformed SEO, making it more critical than ever. AI platforms like ChatGPT, Siri, and Alexa increasingly pull information from structured data on websites to answer user queries. This means:Structured Data (Schema Markup): Implementing schema markup for events, products, recipes, FAQs, and other content types helps AI agents understand your content's context, making it more likely to be featured in AI-powered search results.Authority and Credibility: AI prioritizes information from authoritative sources. Therefore, having a strong online presence with a well-structured and regularly updated website is paramount for being referenced by AI agents.Mobile-Friendliness and Site Speed: These remain crucial. Websites must load quickly on all devices, as slow loading times lead to high bounce rates, negatively impacting SEO.HTTPS Protocol: Ensuring your website uses HTTPS (secure) instead of HTTP is a fundamental SEO requirement. Insecure sites are penalized in search rankings.Broken Link Management: Regularly checking and fixing broken links (e.g., using tools like Siteliner.com) maintains a healthy website and prevents negative user experiences.SEO-Friendly URLs: URLs should be clear, relevant, and incorporate keywords to enhance discoverability.In essence, SEO and AI are "Siamese twins" in the digital world. SEO is evolving into "thought leadership," where a mix of audio, video, and text content (like podcasts and YouTube channels connected to a website) with structured data will be key to success in the AI-driven future. The focus is shifting from merely "ranking" to making an "impact" by reaching the right people and establishing authority in your niche.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

El episodio de Semrush, "Cómo enviar su sitio web o una URL a los motores de búsqueda", detalla los pasos esenciales para someter un sitio web a los principales motores de búsqueda como Google, Bing, Yahoo, DuckDuckGo y Yandex. Prueba Semrush gratis: https://borjagiron.com/semrush Explica que, aunque los motores de búsqueda eventualmente encuentran los sitios, la sumisión directa acelera el rastreo y puede mejorar la clasificación en los resultados. La guía subraya la importancia de encontrar y enviar el mapa del sitio XML a través de herramientas específicas de cada motor, como Google Search Console o Bing Webmaster Tools. Además, el texto ofrece métodos para verificar si un sitio está indexado y solucionar problemas de indexación que puedan surgir, destacando la utilidad de herramientas como Site Audit para identificar y resolver errores. Finalmente, desaconseja el uso de servicios de envío de sitios web de terceros, ya que pueden ser innecesarios o incluso perjudiciales para el SEO. Artículo completo: https://es.semrush.com/blog/como-enviar-una-web-a-motores-de-busqueda/ Newsletter Marketing Radical: https://borjagiron.com/newsletterConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.

Bestill billetter til Netthandelskonferansen 2025 på: https://www.netthandelskonferansen.no/I denne episoden utforsker vi OpenAIs banebrytende ChatGPT Shopping-funksjon som ble lansert i april 2025. Med over 800 millioner ukentlige brukere kan ChatGPT nå endre måten kundene finner og kjøper produkter på - helt gratis for nettbutikker.Hva lærer du:Hvordan ChatGPT Shopping fungerer og hvorfor det er revolusjonerendeForskjellen mellom AI-drevet produktoppdagelse og tradisjonelle søkemotorerKonkrete steg for å få produktene dine inn i ChatGPT ShoppingViktigheten av Bing-optimalisering for AI-oppdagelseFremtiden for samtalebasert e-handelChatGPT Shopping gir personaliserte produktanbefalinger med visuell presentasjon, prisammenligninger og anmeldelser - alt på ett sted. Dette er ikke science fiction, det skjer akkurat nå, og norske nettbutikker kan komme seg inn helt gratis.Ta action i dag for å sikre at din nettbutikk er klar når ChatGPT Shopping blir mainstream. Fremtiden tilhører ikke de største, men de som er mest tilpasningsdyktige.Viktige lenker fra episoden:OpenAI Product Discovery: https://openai.com/chatgpt/search-product-discovery/Bing Webmaster Tools: https://www.bing.com/webmasterSjekk din robots.txt: dinbutikk.no/robots.txt-----Se den fulle demonstrasjonen på YouTube: https://youtu.be/F0cXP0kSTzoBli med på vår Mastermind for små nettbutikker her: https://www.netthandelsmastermind.no/Sjekk din marketing score for å finne ut hvor bra nettbutikken din gjør det: https://nettbutikk.scoreapp.com/"

Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

In this episode, we dive deep into the Six Pillars of SEO for digital marketing success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.Hosted by Favour Obasi-ike, MBA, MS, we'll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website. Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results. Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!FAQsWhat is the "We Don't PLAY" podcast, and what makes it successful?The "We Don't PLAY" podcast is a show that has seen significant growth, reaching the top 93,000 out of 4.5 million podcasts globally and fluctuating between rankings in the Top #80,000 to #200,000 range per week. Its success is attributed to strong SEO practices, allowing it to stream in 145 countries. The podcast produces new seasons after every 52-100 episodes, effectively covering a year's worth of information, technology, insights, and feedback in each season. You can find more episodes at wedontplaypodcast.comWhat are the six core areas covered in the SEO checklist discussed?The SEO checklist in this episode covers six critical areas:SEO Basics: Fundamental setup and foundational knowledge.Keyword Research: Identifying and prioritizing relevant search terms.On-Page SEO: Optimizing elements directly on your website.Off-Page SEO: Building authority and visibility outside your website.Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.Why is website setup so crucial for SEO, and what tools are non-negotiable?Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence. The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content. Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.Thank you for listening!Follow and subscribe to this podcast. Leave a review on Apple Podcasts, Spotify, or Podchaser on how our podcast is. We can't wait to read your beautiful words.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Bing, le moteur de recherche de Microsoft, s'impose comme un acteur incontournable pour les marques qui souhaitent développer leur visibilité digitale. A l'ère de l'IA, il est en effet impératif de repenser sa stratégie marketing selon les nouvelles règles du Search. A l'occasion du SMX à Paris - le salon international de référence pour les experts du Search Marketing - David Eichholtzer (fondateur et dirigeant de l'Agence WAM) a eu le privilège de mener une interview exclusive de Fabrice CANEL, product manager principal chez Microsoft. Au menu de ce 56ème épisode du WAMcast : Evolution des outils de Bing Webmaster Tools ; Impacts de l'IA sur le SEO ; Conseils et recommandations pour les marques ; Importance des relations presse, etc.WAM, l'agence de la Digital Brand Authority.Nous construisons l'autorité digitale des marques qui veulent être vues, crues… et choisies.Notre vision : https://agence-wam.fr/digital-brand-authority/

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned....

En este episodio, exploramos la entrada de ChatGPT Search al mundo de las búsquedas, una herramienta que promete transformar cómo encontramos información en línea. ¿Es realmente una amenaza para Google o solo un experimento pasajero? Analizamos su estrategia basada en “Retrieval-Augmented Generation” (RAG) y el impacto potencial en el SEO, especialmente para quienes han ignorado Bing Webmaster Tools durante años. Aunque no reemplazará al gigante de Mountain View, ChatGPT Search abre un nuevo frente para los SEOs, invitándolos a jugar en un terreno más diverso. ¿Cambio real o solo humo? Acá puedes leer el post completo: ChatGPT Search vs. Google: ¿David contra Goliat o un brindis al sol? https://elplacerdelseo.com/chatgpt-search-vs-google-david-contra-goliat-o-un-brindis-al-sol/

For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on...

Scott and Wes break down the importance of sitemaps for SEO. They dive into the different file formats, essential fields, and common pitfalls to avoid when creating and submitting your sitemap to search engines. Show Notes 00:00 Welcome to Syntax! New Swag Coming Soon. Tolin.ski. 02:09 Brought to you by Sentry.io. 02:39 Sitemaps. 04:36 Why do you need a sitemap? 06:34 Sitemap file formats. 08:31 Choosing a file format. 09:17 Site map file size limits. 10:32 Fully-qualified URLs. 10:50 Fields and metadata. 10:58 What fields matter for SEO? 14:20 What to avoid in your sitemap? 14:23 Dynamic user pages and account pages. 14:43 Parameter-based URLs. 16:01 Redirects, duplicates or disallowed pages. 16:11 Unlisted pages. 17:07 How do you make a sitemap? 20:06 What to do once you have a sitemap. 20:08 Validation. 20:20 Submit to search engine. Bing Webmaster Tools. Google Search Console. 22:11 Cache them! Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

Im SEO-Monatsrückblick für den März 2024 stelle ich 16 aktuelle SEO-relevante Themen vor: Welche neuen Spam-Richtlinien gibt es von Google? Welche Neuerungen gab es bei der Search Console und den Bing Webmaster Tools? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 16 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc315

As a health coach, you must know how important it is to build your online presence and attract new clients. That's why I'm here to discuss Search Engine Optimization (SEO) which will help you optimize your website to rank higher in search engines like Google, so more people can find you.    I share the basics of SEO, what is it, how it works, its importance for health coaches, and the tips and strategies you can implement right away like keyword research and on-page optimization, so you too can start reaching more clients online and grow your business through search.   In this episode, we talk about: What is SEO and its importance for health coaches to attract potential clients How to do keyword research to find the right keywords for health coaching and target audience How to optimize a webpage for SEO  Tips for health coaches – using long-tail keywords that have less competition, analyzing competitors, making valuable content Best SEO strategies – identifying easy fixes on a webpage to improve SEO ranking, leverage podcast interviews for backlinks, etc   Keyword research tools mentioned: Google Keyword Planner, SEMrush, Ahrefs, Moz, UberSuggest, Google Trends   Website optimization and analytics tools mentioned: Yoast SEO plugin, Google Search Console, Bing Webmaster Tools, MonsterInsights    Websites where health coaches can write articles to build backlinks and improve SEO: Forbes, Yoast, etc Memorable Quotes “SEO isn't just about attracting new clients, it's also about retaining them. So a well-optimized website with engaging content encourages visitors to spend more time on your site, exploring your services and potentially becoming repeat clients.” “Visibility leads to accessibility... Higher visibility on search engines makes your health coaching services more accessible.”   Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website Leave a Review of the Podcast

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024.1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and general search engines. The new IndexNow Insights report, now offers more than just a glimpse into URLs submitted through IndexNow; it provides:Learn about issues with crawled URLs and the status of your submitted URLs.Receive detailed reports on the number of URLs submitted, crawled, and indexed.Learn about your latest 1000 submitted URLs, including their index status, first indexed date, and whether they were submitted late.Get insights into the source of your URL submissions, whether through Cloudflare, WordPress, manual submission, or other means.With the "Important URLs Missing" tab, find out which newly discovered links are getting clicked but were not recently visible in IndexNow, helping you to better optimize your content and identify any technical issues.Get detailed information on individual errors, including content quality, robots disallowed, not crawled, indexed, and deadlinks. View a list of problematic URLs and steps to fix them.Drill-down for further details on non-indexed URLs, sample URLs, submission times, and mitigation steps to getting URLs indexed.Export indexing trends for further analysis or reporting.With IndexNow reaching 2.5 billion URLs submitted—up from 1.2 billion six months ago—and accounting for 17% of new URLs clicked in web search results, as stated by Canel, the importance of adopting this protocol cannot be overstated. 2. YouTube's Algorithm Insights for Creators - In a recent conversation on the Creator Insider channel, Renee Richie, a creator liaison, delves into the intricacies of YouTube's algorithm with Todd, who leads the Growth and Discovery team at YouTube. The discussion focuses on clarifying common misconceptions creators have about the algorithm and offers valuable insights into optimizing content for better visibility and engagement.The algorithm, contrary to popular belief, evaluates videos on an individual basis rather than assessing the overall performance of a channel. This approach ensures that a single off-topic viral video or a poorly received video does not adversely affect the channel's standing with the algorithm. Todd emphasizes the importance of aligning content with audience interests to maintain and enhance video performance.One of the most enlightening points made during the discussion is the concept that YouTube does not push videos to viewers; instead, it pulls videos based on viewer preferences. This viewer-centric approach means that the algorithm is activated when a user visits YouTube, making recommendations based on the user's history, device, and other contextual factors. Such insights underscore the importance for creators to focus on creating content that resonates with their audience, rather than trying to game the system.Another key takeaway is the algorithm's persistent support for videos, regardless of their immediate performance. Todd reassures creators that a video's success is not confined to its initial launch period. YouTube continues to recommend videos over time, adapting to shifts in viewer interests and trends. This perspective encourages creators to remain patient and not to disregard videos that do not perform well initially.The conversation also touches on the dynamics of content strategy, highlighting the necessity for creators to adapt to changing viewer preferences, such as the rising popularity of short-form content. Recognizing and responding to these shifts, and understanding the competitive landscape, can significantly influence a creator's success on the platform.Creators are advised to analyze their content's performance, especially how it's received by subscribers, to identify areas for improvement. This process can help pinpoint issues related to content packaging or delivery that might affect viewer engagement.In summary, the discussion between Renee and Todd sheds light on the operational principles of YouTube's algorithm, debunking myths and providing creators with a clearer path to optimizing their content strategy. Understanding that the algorithm favors content that meets viewer demands and preferences can empower creators to produce more engaging and successful videos.3. Local Services Ads Verification to Combat Spam - On March 4, 2024, Google updated the verification process for Local Services Ads (LSAs), aimed at enhancing security and trustworthiness among users and advertisers. This update, first rolling out in smaller U.S. states and progressively expanding to larger ones throughout the year, introduces a stringent verification procedure that includes identity checks alongside the existing license verifications for professionals featured in LSAs, such as lawyers.The revised verification process is Google's response to the growing concern over spam and fraudulent activities within the LSA program. By enforcing identity verification, Google intends to safeguard consumers from impersonators posing as licensed professionals. This move ensures that only verified business owners or senior partners, along with their affiliated professionals, are eligible to appear in LSAs, thereby enhancing the integrity of the ads shown to users.Affected advertisers are notified via email, with instructions on completing the verification process through Google's partner, Evident. Failure to comply within a specified timeframe results in the removal of the ads from search results, impacting the visibility and potential reach of the business. This initiative reflects Google's commitment to improving the LSA ecosystem, protecting both consumers and legitimate advertisers from the adverse effects of deceptive practices.4. "Solutions": Google Ads' Latest Innovation to Streamline Ad Management - Google Ads has announced "Solutions." This new tool is designed to simplify and automate the management of Google Ads accounts, offering a seamless experience for advertisers. Accessible for free under the "Tools" section in Google Ads, Solutions empowers users with the ability to generate comprehensive reports, automate basic management tasks, and much more, all tailored to enhance campaign performance relative to business goals. Here is what you can do with it:Filter your data by campaign, ad group, keyword, or other dimensionsSet flexible budgetsManage negative keyword lists throughout your accountSort your data by any metricExport your reports to a variety of formats, including CSV and XLSXSolutions help you to create automated and customized workflows without making changes to the code. Solutions are accessible for all advertisers and don't require technical skills or coding knowledge. Here are the types of solutions:Account summary: Generates a report of the performance for a Google Ads accountAd performance: Generates a Google Spreadsheet with distribution charts showing an ad's performanceAccount anomaly detector: Sends out an email when an account's performance stats deviate significantly

It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing out tons of manual actions...

The Complete Guide On Reporting Sitemaps For Ranking In The Microsoft Bing Search Engine Using Webmaster Tools: https://itayverchik.com/sitemaps-bing/ In This Guide, I Show You How To Upload Sitemaps To Bing Index. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על דיווח מפות אתר לדירוג במנוע החיפוש של Microsoft Bing בעזרת השימוש ב- Webmaster Tools: https://itayverchik.co.il/sitemaps-bing/ במדריך זה, אני מראה לכם איך להעלות מפות אתר לאינדוקס בבינג. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על ניהול משתמשים ב- Microsoft Bing Webmaster Tools: https://itayverchik.co.il/bing-users-management/ במדריך זה, אני מראה לכם איך לנהל משתמשים והרשאות בבינג. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Managing Users In Microsoft Bing Webmaster Tools: https://itayverchik.com/bing-users-management/ In this guide, I show you how to manage users and permissions in Bing. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על דו"ח SEO Microsoft Bing Webmaster Tools: https://itayverchik.co.il/seo-reports-bing/ במדריך זה, אני מראה לכם איך לראות דוח SEO מבחינת בינג. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On The Microsoft Bing Webmaster Tools SEO Report: https://itayverchik.com/seo-reports-bing/ In this guide, I show you how to see an SEO report From Bing. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Blocking URLs From The Bing Search Engine Index: https://itayverchik.com/block-urls-from-bings-index/ In this guide, I show you how to block pages from Bing's index. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Blocking URLs From The Bing Search Engine Index: https://itayverchik.com/block-urls-from-bings-index/ In this guide, I show you how to block pages from Bing's index. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על דוחות SEO ב- Microsoft Bing Webmaster Tools: https://itayverchik.co.il/seo-report/ במדריך זה, אני מראה לכם איך לראות דוח SEO מבחינת שגיאות באתר. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Seo Reports In Microsoft Bing Webmaster Tools: https://itayverchik.com/seo-report/ In this guide, I show you how to see an SEO report in terms of website errors. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Submitting New Pages For Fast Bing Indexing Using Microsoft Bing Webmaster Tools: https://itayverchik.com/submit-urls-bing/ In this guide, I show you how to submit new pages to Bing for fast indexing. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על שליחת עמודים חדשים לסריקה מהירה בבינג בעזרת Microsoft Bing Webmaster Tools: https://itayverchik.co.il/submit-urls-bing/ במדריך זה, אני מראה לכם איך לשלוח לבינג עמודים חדשים לאינדוקס מהיר. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על מחקר מילות מפתח של מנוע החיפוש בינג דרך Microsoft Bing Webmaster Tools: https://itayverchik.co.il/keywords-research/ במדריך זה, אני מראה לכם איך עושים מחקר מילות מפתח בבינג. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם: ⁠⁠https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Bing Search Engine Keyword Research Through Microsoft Bing Webmaster Tools: https://itayverchik.com/keywords-research/ In this guide, I show you how to do keyword research on Bing. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

במדריך זה, אני מראה לכם איך לראות איזה קישורים מפנים אליכם בחינם, בעזרת הכלי החינמי של Microsoft Bing Webmaster Tools. המדריך המלא על דו"ח קישורים במייקרוסופט בינג Webmaster Tools: https://itayverchik.co.il/backlinks-report-bing-webmaster-tools/ להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם: ⁠⁠https://trk.elementor.com/2500⁠ ⁠אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On The Backlinks Report In Microsoft Bing Webmaster Tools: https://itayverchik.com/backlinks-report-bing-webmaster-tools/ In this guide, I show you how to see which backlinks are pointing to you for free, using Microsoft's free Bing Webmaster Tools. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Microsoft Bing Webmaster Tools: https://itayverchik.com/microsoft-bing-webmaster-tools/ In This Guide, I Show You How To Sign Up For Bing's Webmaster Tools. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על מייקרוסופט בינג וובמאסטר - Microsoft Bing Webmaster Tools: https://itayverchik.co.il/microsoft-bing-webmaster-tools/ במדריך זה, אני מראה לכם איך להירשם לסארצ' קונסול של בינג. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם: ⁠⁠https://trk.elementor.com/2500⁠ ⁠אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023.1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase event, the platform introduced the "Dream Screen" generative AI tool, allowing creators to integrate AI-generated video and image backgrounds into their YouTube Shorts. This tool aligns YouTube with the latest creative trends, matching efforts by platforms like Snapchat, TikTok, and Instagram.Additionally, YouTube is launching "YouTube Create," a free video editing app reminiscent of TikTok's CapCut. This app offers a suite of editing tools, including audio cleanup, auto captions in multiple languages, filters, transitions, and direct publishing options. Initially tested in India and Singapore, it's now expanding to more regions and is currently available for Android users.To further fuel creativity, YouTube is introducing an AI ideas generator. By inputting a topic, creators receive content suggestions and even a downloadable content outline. While this tool offers inspiration, it's essential to use it as a guide rather than a strict blueprint to maintain originality.Other notable features include an automatic dubbing tool for content translation and an assistive search in creator music. These tools aim to simplify the content creation process, allowing creators to focus on their unique vision. 2. Google's New Report To Spot Checkout Issues on

Auf der Pubcon sagte Gary Illyes von Google, Links gehören schon länger nicht mehr zu den drei wichtigsten Rankingfaktoren. Dann stellt sich aber die Frage: Welche Rankingfaktoren sind die wichtigsten für Google? Verwirrung herrscht außerdem um die Frage, ob Klicks nun doch ein Rankingfaktor für Google sind, obwohl Google das bisher immer abgestritten hat. Die Aussage eines Ex-Googlers vor einem amerikanischen Gericht deutet jetzt darauf hin, dass Google Klicks sehr wohl für die Suche verwendet - in welcher Weise, ist jedoch weiter unklar. Im Zusammenhang mit dem laufenden Helpful Content Update hatte Google darauf hingewiesen, dass Inhalte schlechter Qualität von Drittanbietern auf Subdomains oder in Unterverzeichnissen der Gesamtbewertung einer Website schaden können. Allerdings ist dies noch nicht Bestandteil des aktuellen Updates. In den Bing Webmaster Tools werden jetzt zwar auch Daten aus dem KI-Chat angezeigt, allerdings lassen sich die Daten nicht filtern und separat auslesen. Die meisten Sorgen wegen Duplicate Content stammen laut John Müller von Google von SEOs. Bei Duplicate Content ist es wichtig zu differenzieren.

Google's helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact...

Nach langer Zeit rollt Google wieder einmal ein bestätigtes Update. Das 'August 2023 Core Update' läuft aktuell. Kurz vor dem Start hatte Google Tipps dazu veröffentlicht, was Website-Betreiber bei einem Update unternehmen können. Derweil sind bereits die ersten Auswirkungen des Updates sichtbar. Google wird bald die Möglichkeit anbieten, Suchergebnisse zu kommentieren. Außerdem werden Reaktionen auf Kommentare möglich sein. Gibt es zukünftig soziale Rankingfaktoren bei Google? Zumindest bewegt sich Google mit seiner Suche in Richtung Social Media. Noch immer stehen in den Bing Webmaster Tools keine Daten zu Impressionen und Klicks aus ChatGPT zur Verfügung. Das hat vermutlich keine technischen, sondern eher politische Gründe. Um ein Featured Snippet zu erhalten, muss eine Webseite zuvor nicht unbedingt ein Top-10-Ranking belegt haben.

Nachdem Google einige neue Hinweise zur Bedeutung der Page Experience veröffentlicht hat, stellt sich die Frage, welchen Einfluss sie auf die Rankings hat. Klar ist: So wie bisher kann der Zusammenhang zwischen Page Experience und Rankings nicht mehr gesehen werden. Gleichzeitig betonte John Müller von Google aber, dass technische SEO und Page Experience für die Suche weiterhin wichtig sein werden. Google hat den Rollout des Reviews Updates vom April abgeschlossen. Zurück bleiben einige Änderungen - auch für Websites ohne Reviews. Bing wird zukünftig Impressionen und Klicks aus dem Chat in die Bing Webmaster Tools bringen. Dadurch wird sichtbar, welcher Anteil des Suche-Traffics aus dem Chat stammt. Für Websites, für die Google den falschen Namen in den Suchergebnissen anzeigt, gibt es jetzt ein Feedbackformular, über das man Google über den Fehler informieren kann.

Episode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023.1. Snapchat Reports Lower Revenue In Q1'23 - Snapchat has released it Q1'23 earnings report. First off, on active users – Snap added 8 million more total daily actives in Q1, taking it to 383 million daily users. Their growth is essentially flat in the US, its most lucrative market, and EU while they continue to gain momentum in the ‘Rest of World' category, with Indian users, in particular, warming to the app. Snap brought in $989 million in total for the quarter. They wrote, “Q1 revenue was particularly challenged, as we implemented significant changes to our ad platform that were disruptive to demand. While the macroeconomic environment has shown signs of stabilization, it continues to be a headwind to growth. Our brand-oriented business was down 12% year-over-year and our direct-response (DR) business was down 9% year-over-year.”2. Pinterest Reports Lower Revenue Even Though They Added Users In Q1'23 - Pinterest in the Q1'23 earnings report shared that they added 13 million more users in the quarter (463 million DAU). Pinterest also says that it's seeing more engagement, with sessions, impressions, and time spent growing faster than MAUs. And interestingly, Pinterest also notes that Gen Z is now its fastest growing demographic, another good sign for its future potential as a key discovery element.On the revenue front, Pinterest earned in $603 million revenue for the period. In Q1'22 they earned $575 million. This is a $28million increase from last year. Like other platforms, Pinterest too  is dealing with the broader economic downturn, which has impacted ad spend, but the expanded usage does bode well for its future potential.Also this week Pinterest has also announced a new partnership with Amazon, which will enable Amazon advertisers to expand their campaigns to Pinterest, via an integrated presentation and purchase flow process. Here is what Pinterest had to say about this partnership: “As user engagement with shoppable content on Pinterest continues to grow, we're pleased to have selected Amazon as our first partner for third-party ads. The partnership with Amazon will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.”3. Meta's Ad Revenue & Usage Up 4% In Q1'23 - Meta's ad revenue increased by about 4.1% in the first quarter of 2023 compared to the year-earlier period. Advertising revenue was for Q1 2023 was $28.1 billion, an increase of 4.1% compared to the same period in 2022 ($27.0 billion). Total Meta revenue for Q1 2023 was $28.6 billion, an increase of 2.6% compared to the same period in 2022 ($27.9 billion). Other key metrics you should be aware of are: Facebook's daily active user count increased by 4% to reach 2.04 billion. The number of monthly active users was 2.99 billion, an increase of 2% year-over-year. Meta's low-single-digit increase matches Google and Microsoft. And is further confirmation of the ill health of the advertising market.4. Microsoft Search & Advertising Revenue In Q1'23 - Microsoft announced their results for the quarter ended March 31, 2023.  Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr, an ad buying platform it acquired from AT&T. LinkedIn revenue was up 7.6%. Microsoft attributed the increase to its Talent Solutions products. The company also said the number of sessions logged on LinkedIn grew 15%. Since Microsoft Advertising does not have a platform like YouTube, so what I really care about is their Search Advertising results. For Search Ads they earned $3.05Billion an increase of $100 million from the same same period last year. Does this mean that the demand for advertising is slumping?5. Google Q1'23 Result: Search Revenue Slightly Up & YouTube Down - Alphabet Inc., Google's parent company, reported lower advertising revenue in the first quarter of 2023 compared to the year-earlier period. In Q1'2023 they earned $54.55B in revenue which is $113 million less than Q1'2022. Search Ads generated $40.359Billion while  YouTube generated $6.693Billion in revenue. A 2% gain in search revenue was offset by declining revenue for YouTube ads (-2.6%) and Google's advertising network (-8.3%).To me, this means that Search is still going strong despite the popularity of chatGPT and other generative AI tools. And YouTube is probably facing fierce competition from TikTok and Facebook/Instagram.6. Bing Webmaster Tools To  Show Chat Impressions And Clicks - Microsoft will include Bing Chat data in Bing Webmaster Tools in May, Fabrice Canel, Principal Product Manager at Microsoft Bing, said on Twitter. 7. Google Will Keep UA Historical Data Until Jul'24 - Google Analytics has finally put a date (1st July 2024) on the loss of historical data in Universal Analytics (UA) after they transitioned us to GA4 on 1st July 2023.After sunset and until platform turndown, users will have Viewer access to historical data and reports in the user interface but not Editor access.Additionally, you can export your data, as outlined in the available solutions. However, no new data will be processed after the property turndown, and there will be no updated reports or metrics with post-sunset data.Bidding, audience, or conversion data will not be sent to Google Ads or third-party integrations.You can read more about other important UA, and GA4 milestones on the Google Analytics Help page.8. Google Ads Updating Dangerous Products And Services Policy - From July 3, 2023, Google will enforce the updated Dangerous Products and Services Policy. The policy now covers ads for products which carry an imminent, proven and unresolved risk of death or grievous bodily harm, that have been the subject of a consumer advisory or product recalls.Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days before suspending your account.Google advises everyone to review the policy to determine whether or not any of your ads fall in the scope of the policy, and if so, remove those ads before July 3, 2023.This is one of the 28 policies that Google want advertisers to follow. This is why you need to work with a reputable resource who stays on top of these stuff for you. 9. Google Ads Will Not Allow URL's As Account Names - Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. You can read more about the change on the Google Ads Developer Blog.10. Show Your YouTube Ads Next To Popular Music - YouTube has announced two new ad options that will better enable advertisers to tap into emerging music trends. a.) Gen Z Music - enable advertisers to show their ads alongside the latest trending music clips. So the next time someone makes a TikTok clip to a Fleetwood Mac song, which drives people to go searching for the track on YouTube, you'd be able to tap into that rising popularity, and get your brand aligned with that clip.b.)Trending Music on Shorts - essentially provide the same placement opportunity within Shorts clips.It looks like YouTube is cashing in on the latest music trends via ad placement options, which will likely come at some cost, given the views and engagement such content sees. But it could be an effective way to build brand awareness and maximize reach and resonance by association. YouTube says it now has over 100 million songs in its Music catalog, with global and localized versions of trending tracks in over 100 countries and 80 languages. That presents a significant opportunity and could be a suitable means to maximize your branding and promotional efforts if you can afford it.11. Page Experience Matters Even Though It Is Not A Ranking Signal - A week ago, Google removed page experience system, the mobile-friendly system, page speed system and the secure site system from its ranking systems page. Google also wrote, “The page experience update was a concept to describe a set of key page experience aspects for site owners to focus on.” Now Danny Sullivan, Google's Search Liaison wrote that Google page experience was never a ranking “system” but is still considered a ranking “signal.” Just because page experience was removed as a ranking system, it does not mean it does not reward pages that have a good page experience.Google made an update to their ranking system page last week because ranking *systems* are different than ranking *signals* and people were confusing between the two. The big takeaway? "Google's core ranking systems look to reward content that provides a good page experience."12. What's The Ideal Number Of Products On A Page For It To Rank Well? - Every wondered what's the ideal number of products to feature on a page so that you maximize product  exposures and rank well? Well now Google's John Mueller clarified that Google really doesn't have a preference. He advises you to focus more on usability of the page to better understand the ideal number of products to use on a webpage. 

AI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We're curious, too.  Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We'll dive into the latest advancements in  AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it's transforming the search landscape.  Take advantage of this opportunity to learn from an industry expert and discover the future of search engine optimization on Bing.   Open AI investment for Microsoft is not recent. Microsoft has invested in Open AI for a few years already. For years, there has been a lot of investment in leveraging AI at Microsoft and Bing and liberating machine learning. We are purely machine learning based, trying to satisfy the user. –Fabrice Canel, 04:39 When people enter the search chat experience, this is about refining the queries and results to satisfy the user. The Bing experience is really about redirecting a customer to a site that somebody has published. This is all about finding the best content and clicking to find this content online and clicking this link where people can transact. –Fabrice Canel, 11:18 When you navigate a site, you can use the chat experience to learn about the site or summarize information about this page. The chat can help you generate an email, LinkedIn posts, Twitter, etc. This experience is not only available within Bing.com. This is also moving across Microsoft products. You will see this also in Skype and directly integrated into Windows. –Fabrice Canel, 13:39   Resources mentioned: Bing Webmaster Guidelines - https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a Edge Browser - https://www.microsoft.com/en-us/edge   [00:01] - About Fabrice. [00:59] - The new Bing & the technology it powers. [03:35] - How does Bing use ChatGPT & Open AI technology? [05:32] - What is the Prometheus language model? [07:41] - How citations work in ChatGPT-powered Bing search results. [12:41] - What can you do with Bing Co-Pilot in Microsoft Edge? [18:03] - What AI integrations is Bing working on for small and local businesses? [20:26] - How to use ChatGPT-powered Bing Search - Help planning a trip to London. [23:01] - What has Bing learned since launching ChatGPT-powered search?  [25:24] - How to generate an image with DALL-E in the Edge browser. [26:56] - How does Bing view AI-generated content? [30:11] - What is IndexNow & how can SEO professionals use it? [34:53] - How long does it take to get indexed by Bing? [36:15] - What's Bing working on next? [38:20] - What should you do with the other URLs listed as sitemaps in Bing Webmaster Tools?   I love the guerilla warfare aspect of this, the ability to introduce this new being chat experience in products and services that have been seated and are used by individuals daily. So when you bring up things like Skype, you know it doesn't necessarily mean that you have to download Bing, or someone does not necessarily have to be a Bing fan to get into this. Skype is a lifestyle tool. It's a chat tool. It's a communication tool. Teams obviously on the B2B side skyrocketed in the past couple of years. There are so many SharePoint or default Microsoft products that are utilized daily. –Loren Baker, 15:56 Sometimes you want to interact with an experience that will offer the ability to learn more, refine your query, and improve your question to find stuff online. So we enabled this experience beyond web links. Meaning that you can also find images, you can also find local, you can also find advertising, and you can all find all these things assuming they are relevant. So you will see a profound experience in chat that is more than a text search. –Fabrice Canel, 18:21 If you're utilizing IndexNow, it should be more or less instantaneous or nearly instantaneous for new content. We are scaling variabilities, and in the following weeks, you will see this content indexed in seconds. Some very large websites have already adopted IndexNow. We are encouraging everybody to embrace and explore because SEOs want to be in control. –Fabrice Canel, 34:43   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Fabrice Canel: Fabrice Canel is part of Microsoft's most exhilarating team: Bing, where AI plays a crucial role in shaping the future of search. Every day, hundreds of billions of new pages emerge on the web, and an equal number of existing pages are updated with fresh content. The challenge of indexing and crawling the web demands a large-scale, distributed approach emphasizing speed, accuracy, and thoroughness, all AI enhances. With an impressive 24-year tenure at Microsoft, Fabrice takes excellent pleasure in tackling this fascinating endeavor. Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/ Follow him on Twitter: https://twitter.com/facan Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Im SEO-Monatsrückblick für den März 2023 stelle ich 11 aktuelle SEO-relevante Themen vor: Was tut sich bei GPT, Bing Chat und Bard? Warum sind die Bing Webmaster Tools einen Blick wert? Was hat sich in den Suchergebnissen getan? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 11 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc270

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023.1. PSA: US TikTok Ban Moves a Step Closer - More bad news for TikTok, with the US House Foreign Affairs Committee voted to give President Joe Biden the power to ban the Chinese-owned app, if he deems such a move necessary, amid ongoing security discussions around its potential connection to the Chinese Communist Part (CCP).TikTok responded to the vote by tweeting that “A U.S ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our  service worldwide…”While Today's announcement doesn't give Biden the full green light to ban the app, with the US Senate still required to give sign-off before a ban could be implemented. But it's another step towards that next stage, which increasingly feels like it will lead to a TikTok ban, or at the least, a significant change in direction for the app.Remember that TikTok, along with 58 other Chinese-created apps, was banned completely in India by the Ministry of Electronics and Information Technology on 29 June 2020. So if you are relying on traffic from TikTok then it is high time you diversify your traffic sources.2. Google Shares How Its Keyword-Matching System For Search Ads Work - Google has released a 28 page comprehensive guide during Google Search Ads Week 2023, providing a unique behind-the-scenes glimpse into its keyword-matching system for search ads.To achieve better results, advertisers can optimise their campaigns by gaining an understanding of Google Ads keyword-matching process.Google's guide provides a comprehensive breakdown of the system, which includes how the company utilises machine learning and natural language understanding technologies to determine keyword eligibility, and how the responsive search ads creative system selects the best-performing creative for users.It is essential to note that grouping keywords is critical to campaign optimisation. By eliminating the need to add the same keyword in multiple match types, advertisers can avoid segmenting and reducing the available data that Smart Bidding can use for optimisation, which can result in fewer conversions and higher costs.The guide is an invaluable resource for anyone seeking to enhance their Google Ads campaigns. Incorporating the insights and best practices outlined in the guide can boost the chances of success and drive more conversions.  This is why I always tell my listeners to work with a reputable learning and growing agency who is in the know. Afterall, you can not make moves or leverage opportunities if you are not in the know.3. Google Ads Is Changing Location Targeting Settings In March 2023 - Starting March 2023, “Search Interest” targeting will no longer be available in Google Ads. Campaigns that use “Search Interest” targeting will be migrated to “Presence or Interest” targeting. These changes will be consistent in Search, Display, Performance Max, and Shopping campaigns. The Presence option lets you show your ads to people who are likely to be located, or regularly located in the locations you've targeted.The Search Interest option lets you show your ads to anyone searching on Google for your targeted location. If a person doesn't specify a location in their search, then the system uses the location where a user is likely to be located for targeting. This option is only available for Search campaigns.So after this change is in effect, a person who lives in Northern VA but often travels to Maryland for shopping or work. While home in VA, the person searches for "plumber near me." Now Google is going to show some Maryland plumbers who are not licensed in VA.  Am I the only one who thinks that the real winner of this change is Google!!4. Google Ads Introduces AI-Powered Search Ads - During the Google's Search Ads Week, a new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. According to Google, by combining the new customer acquisition goal with bidding strategies like Maximize conversion value with a target ROAS, advertisers can prioritize and target high-value customers. The new customer acquisition goal has two modes that help you to reach your campaign goals: Value New Customer: Bid higher for new customers than for existing customers New Customers Only: Bid for new customers only. 5. Microsoft Bing's Fabrice Canel : SEO Will Never Be "dead" - Fabrice Canel, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. His presentation offered valuable information on optimizing websites for the new Bing search experience as well as shared the benefits of using Bing Webmaster Tools to monitor traffic data and make necessary adjustments to improve visibility in search results.First, Canel suggested to stay with the same SEO playbooks for optimizing content for Bing's AI experience because it's still the early days for AI search. Throughout his keynote at Pubcon, Canel stressed the importance of SEO professionals in guiding Bing's search crawlers to high-quality content.Then Canel emphasized the importance of setting the lastmod tag to the date a page was last modified, not when the sitemap was generated. Remember lastmod was covered in previous episodes in details. ICYMI, the lastmod tag is an HTML attribute indicating when a particular webpage or URL received significant changes. This tag is used in sitemaps to help search engines like Bing understand when a page was last updated. Lastmod also helps searchers identify and access the most up-to-date content available. When a lastmod tag is present, Bing will display the updated date in search results. This signals to searchers that the webpage may have new or updated information they haven't seen yet. According to Canel, 18% of sitemaps have lastmod values not correctly set, typically set to the date and time the sitemap is generated.Thirdly, Canel recommended website to  adopting IndexNow to inform search engines of recent modifications to website content instantly. FYI: IndexNow was covered in episode# 90 (Jan 10-15, 2022). According to Canel, 20 million websites have already adopted IndexNow, and he expects more top websites, search engines, and content management systems to follow suit. Canel adds that manually crawling a webpage to see if its content has changed wastes resources and energy and creates CO2. He also suggests having sitemaps to provide search engines with all relevant URLs and corresponding modification dates.Most importantly, he wanted website owner focus on writing quality content and use semantic markup to convey information about the pages.Lastly, we learned Bing Webmaster Tools will soon include traffic data from Bing's AI chat.6. Google On ‘lastmod' Tag In XML Sitemap - I covered “lastmod” in episode#146. It is back again. Google's John Mueller said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't. John added, "The issue is more that some CMS's / servers set the lastmod to the current date/time for all pages. This makes that data useless. Good CMS's setting it thoughtfully, even if not always perfect, is much more useful."The current Google documentation says, "Google uses the lastmod value if it's consistently and verifiably (for example by comparing to the last modification of the page) accurate." And according to a recent study at Bing (also covered in episode#146) revealed that among websites with at least one URL indexed by Bing: 58% of hosts have at least one XML sitemap (sitemap known by Bing).84% of these sitemaps have a lastmod attribute set 79% have lastmod values correct.  18% have lastmod values not correctly set.  3% has lastmod values for only some of the URLs. 42% of hosts don't have one XML sitemap (Bing does not know it) P.S: Don't be the business that is skipping the basics and easy to do stuff and looking to do advanced stuff. #DoTheBasics first.7. Google: Don't Combine Site Moves With Other Big Changes - Sometimes businesses make changes to their top-level domain as well as update their website. So Google Search Advocate John Mueller during a recent Search Of The Record Podcast with Gary Illyes, and Senior Technical Writer Lizzi Sassman asked “What happens if I do a domain change, and move from a “.ch”, which is a Swiss top level domain, to “.com”? Is that a problem? Like if I combine a domain change with other stuff?”In response, Illyes, shared that these changes should be done in smaller pieces over months. Making too many changes at once could result in lower rankings and lost traffic. For example, if a website is moving from “example.ch” and “example.fr” to “example.com,” Illyes recommended moving “example.fr” first and waiting before moving “example.ch.”Mueller and Sassman questioned Illyes on why he's so concerned about spreading out site moves. Illyes admitted that many site moves he's been involved with have resulted in lost traffic. Illyes also mentioned that misconfigurations, such as incorrect redirects, are common mistakes that can cause traffic loss. However, traffic shouldn't be lost during a domain change if everything is done correctly.If all you're doing is redirecting URLs from one site to another, there's a low risk for adverse effects. On the other hand, if you do lose rankings and traffic, there's no specific timeframe for a full recovery.8. Google's Gary Illyes: Google Does Not Care Who Authors or Links To The Content - Gary Illyes from Google gave a keynote and a Q&A session at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links. In short, Google does not give too much weight to who writes your content. So if you get a Walt Mossberg to write a piece of content on your site, just because it is Walt, doesn't make it rank well. If the content is written well, it will rank well, but by default, just because Walt wrote it, doesn't make it rank well. Gary also said that links are not as important as SEOs think they are.  And disavowing links is just a waste of time.P.S: All these topics have been covered in the past shows. 9. Google: PageRank Sculpting Is A Myth - Every website is assigned a unique value by the Google PageRank algorithm. This value, also called PageRank, has long been an important factor in link building and link exchange. PageRank sculpting is a technique in which an attempt is made to distribute the PageRank of a website to other subpages. Assuming that the home page receives the highest PageRank because it is the most important within the sites hierarchy, the PageRank will decrease as you go further down into the structure. Before 2009, it was common practice to control the PageRank through sculpting so that only certain pages would benefit. For example, function pages such as the imprint or contact page were linked internally with the attribute “nofollow.” Thus, the link power increased (as measured by PageRank) for the remaining internal links. Unfortunately, some SEO Experts still feel that they can control how Google passes your link equity throughout your site by using the nofollow link attribute. So Google's John Muller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links sculpt PageRank. Remember, back in 2019 he tweeted that Internal PageRank Sculpting Is A Waste Of Time. Another #SEOMythBusted. I'll file this under #AvoidBadSEOAdvice.10. Check Domain Reputation Before You Buy A Domain - Google's John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that if a domain has a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades," John added.In short, he is saying that not only was this domain abusing search engines for a long, long time, but also that the new content on this old domain is not different enough or unrelated enough from what the topic was previously where the search engine would consider it a brand new site and wipe the site clean.Basically the issue here is “domain legacy penalty” - It's a penalty that's associated with a domain from when it was registered by someone else in the past. Apparently the penalty remains after the domain is registered by someone else years later. Which makes sense or else bad actors will keep on transferring domain ownership to bypass the penalty. The way to prevent is to check the past history of a domain name is to visit Archive.org. Archive.org downloads and creates an archive of websites throughout the Internet.A similar issue happened a few years ago to ZDNet. One of their domains was hyphenated (CXO-Talk.com). So they purchased the non-hyphenated variant (CXOTalk.com) from a third party domain auction. ZDNet was unaware that the domain had been used by spammers.  Soon after ZDNet migrated all their content from CXO-Talk.com to CXOTalk.com, their website was banned from Google. ZDNet wrote an article about what happened to them and had the following advice: Before purchasing any domain at auction, be sure to check its history using backlink tools If the domain has a bad history, use Google Webmaster Tools to do a clean-up before putting the domain into service Google's system of problem remediation lacks transparency and responsiveness. They can and should do better. I still don't really know what caused the problem or how to fix it. 11. Should You Rewrite Your Content With ChatGPT? - Google's John Mueller went back and forth on Twitter with some SEO practitioners on the topic of using ChatGPT to (re)write existing content. Basically Ujesh was wondering if he can rewrite his own content with the help of tools like #ChatGPT without losing its helpfulness and relevancy. He was curious to see if it will  reduce the quality of the article due to AI involvement or does it boost the article considering the quality revamp ?To that question, John asked “Why do you need to rewrite your own content? Is it bad?” IMO, this is a fair question.To John's question Paulo replied, “let's say that English is not my main language. Then, I write something in my mother tongue, translate it in my own limited vocabulary, and ask AI to enhance the vocabulary. The content is not bad, but limited by my knowledge of a language, not the topic I'm trying to cover.”And John responded by saying “Why do you want to just publish something for the sake of publishing something, rather than publishing something you know to be useful & good? (This is not unique to LLM/AI NLG, it's the same with unknown-quality human-written content.) What do you want your site known for?”John is saying that, if your content is bad, why are you writing it in the first place? If you know your content is bad, then it is not helpful, will ChatGPT make it helpful for you? How do you know if the ChatGPT version is helpful and quality if your content you originally wrote is not quality? Maybe instead of using ChatGPT to improve the quality of your content, maybe you should focus on topics that you can write quality content about?

1. TikTok Introduces A New Interactive Market Insights Tool - TikTok has released a new insights tool that allows you to discover critical data points on your target market/s using a variety of filters. The new site, which you can find here, has a number of filters to help you narrow down your target demographic and learn more about specific topics. For example, if you wanted to know what the major trends were among TikTok users in the United States around the holidays, you'd get a data highlight that listed the top three categories in which TikTok was used, as well as other information. It's comparable to Facebook's interactive insights tool, which is intended to provide you with a more personalized perspective on crucial data points rather than more generalized studies and whitepapers that may not be relevant to your requirements.The data may be useful in guiding your strategic approach and influencing your decisions. The one disadvantage right now is that TikTok's insights database doesn't appear to be particularly large, so many of the same data points appear in multiple categories, which means they may not be as specific as you'd like.You can check out TikTok's new insights platform here, Facebook's Insight Tools here, and Facebook's Monthly Trending Tool here. 2. The First 'For You' Summit in Canada by TikTok - Next month, TikTok will host its first-ever 'For You' Summit in Canada, with Canadian creators and marketers invited to attend and learn about the newest trends and insights in person in a real-life meet-up event.Keynote addresses, new study findings, guest appearances, live music, and more will be included at the Canadian ‘For You' Summit.TikTok has held several For You Summit events in other countries, the most recent of which focused on the Southeast Asian market.The Canadian Summit will be held over two days, with the first day focusing on keynote speakers and the second on major trends and recommendations, including eCommerce prospects within the app.You can register for the Canadian ‘For You' Summit here.3. Speakers & Agenda For Meta's 'Conversations' Business Messaging Conference Are Now Available - Next week (5/19), Meta will have its first-ever 'Conversations' corporate messaging conference, where it will show off its latest innovations and upcoming enhancements for its messaging systems, which currently have over 2 billion users combined.CEO Mark Zuckerberg, COO Sheryl Sandberg, and Uber CEO Dara Khosrowshahi will also speak at the event.Following the keynote presentations, there'll be a range of breakout sessions and deep-dives, covering topics like ‘How to get started with messaging to support your customers', ‘Building conversational commerce experiences' and ‘Working with Meta's partner ecosystem'. It could be worth tuning in to glean some more insight into how messaging can complement your business process. You can check out the full Conversations agenda here where you can also register to attend the single day event. 4. No More Anonymous Sitemap Submissions On Microsoft Bing - Microsoft Bing will no longer accept anonymously submitted XML sitemaps via HTTP queries because of abuse by search spammers.You can still use robots.txt on your domain name and/or Bing Webmaster Tools to submit your sitemaps.To tell all search engines, include a reference to your sitemap in the robots.txt file located at the root of the host. Example: http://www.example.org/sitemap.xml SitemapWebmaster tools from Bing: Alternatively, you can use Bing Webmaster Tools to upload your sitemaps: https://www.bing.com/webmasters/sitemapsFinally, don't overlook the IndexNow plugin.5. Live Captions For Audio Events And Custom URL Listings On LinkedIn - Here is what LinkedIn announced this week:“Up until now, when members joined an audio event on LinkedIn, they could only listen to it. By adding real-time captions, we are making audio events more accessible and inclusive for members with hearing impairments.”Finally, LinkedIn has confirmed that all users will soon be able to put a link to the top of their profile that would redirect visitors to their company's website.The function, which was originally noticed in testing late last month and already covered on our show, will first be available exclusively to those who use LinkedIn's Creator Mode option, before being handed out to all users in the near future (though no timeline as yet).6. YouTube Makes 'Clips' Video Highlights More Accessible - YouTube has announced that all creators will soon have access to the 'Clips' feature, which allows viewers to select and share a tiny segment of a video clip (up to 60 seconds in length) that will play on a loop straight on the original video's watch page.According to YouTube, more channels have been granted Clips access in recent weeks, and by next week, all channels will have the choice.If a channel has Clips enabled, the 'CLIP' button will appear below the video playback screen. Here is a demo of the Clips feature.7. Video Page Indexing Report Is Coming to Google Search Console - Google will be introducing new kinds of data to Search Console to make video indexing easier to track and fix. You can use Search Console to check if your structured data markup is correct and how many impressions a video obtained if you upload videos on your site. You'll be able to do the following with the new report: Check out how many video landing sites Google found and how many of them have a video.  Examine the reasons for videos not being indexed in video landing sites. To debug and fix issues, use the list of URLs for the video pages that are affected. Validate the fix before re-crawling the impacted URLs. The URL Inspection tool can be used to check the video indexing status of a certain video page. To learn more about the new report, visit here.8. Google Shares How To Manage Titles In Search Results - The title link is usually derived from the title tag used by the publisher.Google, however, has the ability to modify the title link to something else. Google is now offering advice on how to manage the site title that appears in search results. The new part is about debugging title tags to figure out why Google's title links are changing.1. Check that each page includes a title tag.2. Create succinct title tags that summarize the web page's content. Avoid using ambiguous terms like Home Page or Profile.3. Stay away from keyword stuffing.4. Avoid boilerplate that is repeated across the site.5. Branding terms are OK until they become prevalent.6. Google uses the header elements in the title links on occasionally.7. Use the Robots.txt correctly.You can read more about the new TitleTag Documentation here.9. Google's 6 Image Optimization Tips - Google's Developer Advocate Alan Kent provided six ideas for optimizing images on websites. They are:1. Remove the cumulative image layout shift (CLS)2. Size Your Images Properly3. Select the most appropriate image file format4. Use Appropriate Image Compression6. Sequence Your Image Downloads Correctly 5. Cache Images In The BrowserThe complete Google video is here.10. Hey Google, What Do I Do About Spammy Links from Malicious Domains? - According to Google's John Mueller, the best way to deal with Spammy links from malicious domains is to disavow the whole domain that they're coming from and then move on. Per Mueller, “If they're being disavowed then we tell our systems that these should not be taken into account, neither in a positive nor a negative way.” 11. Hey Google, Can I Have Multiple Variation Of The Same Content? - Per Mueller, “From Google's point of view, if you're taking content from your own website and publishing that again with some elements of the page changed, that's essentially up to you.”A lot of times we can think of content in terms of how Google might respond. But Google's response is generally based on how much value that page is providing to the site visitors.“And it's something where my assumption is in many cases you're not providing a lot of value by just copying the existing article and changing some of the words on it. So my feeling is, from a strategic point of view, probably you would be better suited writing something unique and compelling for those topics or to create one article that covers kind of these different variations. But my recommendation is really kind of make fewer articles that are actually really good.”Source: https://youtu.be/1-gNsTHYAQU?t=454 

The Bing Webmaster Tools are one of the few tools you want to setup on your website from the beginning. They are packed with insights, data, and tools that you can use to improve your website. And the data begins that day it's setup, so even if you aren't ready for it yet, start collecting the data. Here's how to setup Bing Webmaster Tools.View the full article here: https://clearpath.online/resources/how-to-setup-bing-webmaster-tools/

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You'll get insights into a good CMS that will cover the technical details that ensure your site appears on a search. Every platform has its logic. It's like using an SEO tool. –Mordy Oberstein, 33:36 There are SMBs who don't have that luxury of paying, you know, hundreds of dollars an hour for an SEO to come in. But a good CMS will take care of the technical things to ensure your site's indexable. –Mordy Oberstein, 8:38 That 60% of a customer base, you're not going to expect them to be able to implement the most advanced customized SEO settings. Giving them the ability to rank is step one. –Loren Baker, 13:05 00:00 - About Mordy 08:26 - How many users are business owners? ​​18:27 - How integrated is PageSpeed in Wix?  24:30 - Pros and cons of closed and open CMS. 29:57 - About WordPress plugin vulnerability. 32:21 - Weaknesses of closed CMS solutions vs. open CMS. 34:31 - Differences that Mordy has experienced when working for tools like Semrush and Rank Ranger vs. the CMS side like Wix. 39:52 - Tools Mordy has been working on the Wix backend. 41:39 - The best SEO toolkits. 45:24 - Is Mordy an active Bing Webmaster Tools user? Resources mentioned: SEO Clarity - https://www.seoclarity.net/ Wappalyzer - https://www.wappalyzer.com/ Detailed - https://detailed.com/ Google Search Console - https://search.google.com/search-console/about SEO Rant Podcast - https://www.theseorant.com/ There's so much investment, whether Shopify or Wix or whatever it is around SEO. But, just from our user base, the hottest topic among our users is SEO, hands down.  –Mordy Oberstein, 14:48 Performance, to me, is a conversion issue. More than is an SEO issue. –Mordy Oberstein, 21:46 ​​There are some great SEO tools out there that have horrible usability. And then some have excellent usability, but maybe not the best data. And then some have the perhaps not the best of both worlds, but it works on both sides. So it's finding your sweet spot. –Loren Baker, 34:00 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Mordy Oberstein Mordy is a seasoned SEO expert and has been integral to the Wix brand. He currently serves as their Head of Branding and formerly served as the company's SEO Liaison and their SEO advisory board member. As a communications advisor, Mordy also guides how businesses use Semrush to gain visibility among competitors. Being the SEO expert, he's also created podcasts and Twitter chats to bring attention and knowledge on this topic into everyone's lives! ​​Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/ Follow him on Twitter: https://twitter.com/MordyOberstein Visit his site: https://www.mordyoberstein.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Most webmasters set up Google Search Console and forget about other great tools. Bing Webmaster Tools is a free SEO tool that helps you monitor your site’s performance, search queries, and crawl errors. Today, it's a must-have. Get insights into how your site is doing in the search engines and helps you diagnose problems with…

On-demand indexing is here. Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me to discuss how IndexNow works and how to incorporate it into your SEO strategy. IndexNow will be a great way to notify search engines of all content changes on the internet. Adoption and announcements are slated for 2022, so search engines can index content faster. In this podcast, you'll learn why search engines are adopting IndexNow, how to adapt to this change and use it to your advantage. What we don't want to accelerate is the crawler, we want to slow down crawling and we want to be notified about what to crawl. –Fabrice Canel, 48:50 IndexNow really fixed the real-time discovery issues that we were having of not discovering what's happening on the internet. It's here to be aware of each and every URL on the internet.–Fabrice Canel, 31:40 We want to make businesses successful by getting their latest content without crawling too much. –Fabrice Canel, 29:39 [00:00] - Meet Fabrice. [02:18] - Which search engines use Bing Webmaster Tools for discoverability? [07:23] - An advantage of IndexNow. [07:55] - The difference between crawling and IndexNow. [10:57] - Does Bing still crawl after an alert? [12:48] - Cloudflare as a partner and the challenges you can overcome with IndexNow. [14:27] - Will smaller sites be able to adopt IndexNow? [17:24] - How will IndexNow affect ecommerce sites? [22:12] - Examples of non-meaningful changes. [23:16] - Do you still need a sitemap? [24:40] - If you sign up for IndexNow, will your site still be crawled as often? [26:06] - The end goal for IndexNow. [26:57] - Are there any sites that shouldn't use IndexNow? [34:10] - How long will it take to index web pages with IndexNow? [35:56] - How Google's experiment with IndexNow is going. [40:42] - Can IndexNow identify new image and video files? [42:17] - Is the news using IndexNow? [47:31] - Having IndexNow as an opt-out. Resources Mentioned: https://www.indexnow.org/ https://www.bing.com/indexnow Adoption of the IndexNow is super easy. You just set up your own key on the site.–Fabrice Canel, 16:26 Let's make 2022 the year of slowing down crawling and a better crawl budget.–Loren Baker, 48:57 If we can have one uniform language or one uniform style of feed or API call to update everything, I think you're definitely on to something.–Loren Baker, 44:14 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal. Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Fabrice Canel: Fabrice Canel works on the most exciting team at Microsoft: The Bing team. Each day hundreds of billions of new pages appear on the web, and hundreds of billions of previously-existing pages are updated with new content. Indexing and crawling the web is a large-scale distributed task that requires speed, precision, and comprehensiveness. With over 24 years of experience at Microsoft, this is what he enjoys doing. Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/ Follow him on Twitter: https://twitter.com/facan Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker. Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Today we'll be talking about Google's ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few days?Google's HTML size limit is in the 10's to 100's of megabytes. Confirmed via tweet by John Mueller. This was in response to a Bing Webmaster Tools notice. https://twitter.com/JohnMu/status/1468538974406946823Screaming Frog is one of the best pieces of software you can buy. It's somewhere around $150 - $200 for year and you run it locally on your system. It's invaluable for ad hoc reports, technical analysis and more. A recent reddit thread got a little more visibility when John Mueller chimed in that he personally pays for a license.https://www.reddit.com/r/SEO/comments/rrcji8/how_to_justify_screamingfrog_cost_to_my_boss/No Follow, User Generated Content, and Sponsored backlinks are all treated the same, basically they're ignored.https://twitter.com/JohnMu/status/1476140327174082564https://youtu.be/wdE3ElNf4LA?t=2036Confirmation - you don't need to keep a 301 redirect on an old domain for more than a year.https://twitter.com/JohnMu/status/1476583352828366854 According to recent SEMRush data, in December of this year was when things started getting really volatile. We saw a lot more movement than usual with Google and their products. In fact, this year is one of the most volatile years according to SEMrush.https://www.seroundtable.com/semrush-google-december-2021-most-volatile-32668.htmlAround December 27th and 28th we may have a Google search ranking algorithm unofficial update. It is not unusual for Google's search results to fluctuate without Google manually pushing an algorithm update. There's a lot of chatter especially in the affiliate groups..https://www.seroundtable.com/google-search-ranking-algorithm-jolt-32670.htmlThere are many strategies and tactics in the SEO world that seem completely backwards at first, but if you take them into consideration they may actually work. Aleyda Solis' recent Twitter thread asking “what's the most counterintuitive recommendation/implementation I've done over my career which paid off as expected?”  https://twitter.com/aleyda/status/1455613252663193605Also, while you are at it, sign up for her weekly SEO Fomo Newsletter @ https://www.seofomo.co/ 

Today we're going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential.While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing's search engine.Bing also powers Yahoo's search engine, and the two combined account for about 4% of all US searches.So ignoring Bing is the same as ignoring a significant sized pool of potential customers.Do so at your own risk and loss.Let's look at 15 valuable tools that Bing provides that you should be evaluating and using to help optimize your site and it's ability to attract traffic.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Let's talk about RSS feeds.Hello. Thanks for listening to SEO tips today.Google recently announced an updated use for RSS - allowing users to follow brandsI spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here's another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts are based on RSS.So make sure that your RSS feeds are accessible by search engine bots and go ahead and upload them into Google Search Console and Bing Webmaster Tools.Thanks for listening. Come back tomorrow for another SEO tip.

Google ist mit Abstand die meistgenutzte Suchmaschine. Doch welche Bedeutung haben andere Suchmaschinen wie z.B. Bing im Praxismarketing? Sollte man seine Aktivitäten auf weitere Plattformen ausweiten? Welche Besonderheiten und Möglichkeiten eine Suchmaschine wie Bing hat und ob es sich lohnt, hier auch aktiv zu werden, erfährst Du in dieser Folge. LINKS ZU DIESER FOLGE BING PLACES

Bing Webmaster Tools may be one of the most overlooked items in an SEO's toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT's internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance.

Finding missing URLs that need redirects during website migrationsWe are going to talk today about all of the ways you can find URLs with backlinks to your site that might need redirects during website migrations.Hello! Thanks for listening to SEO tips today.All week I've been living in spreadsheets over the past month-  tracking down the links that were missed during the original round of redirect mapping for a client's recent website migration. This client site has been migrated quite a few times over the years and has seen various domain changes as well.Here are all of the places that I've discovered additional backlinks that need mapping:Ahrefs backlink tools - particularly the best pages by links report. I also spent quite a bit of time looking at the HTTP version of the site to make sure that I've captured everything.SEMRush - particularly the ability to go back in time.Bing Webmaster Tools - it turns out that Bing never forgets your URL structure, and you can find that in their Site structure reporting.In all of these reports, if I spot a new domain that looks like it would potentially be an earlier version of this site, I've put that new domain in the various SEO tools to see if those sites have backlinks (or are ranking for some reason).I've also pulled URLs that are still ranking from the old domains in Google Search Console and Bing webmaster tools to troubleshoot any URLs that do not have active redirects or were missed. And I've gone into Google Analytics for the old site and have pulled URLs that are still getting human traffic that need redirects.And when I load the final result URL, I use the Chrome Redirect Path plugin to make sure that the redirects are true 301 redirects and not some other version. I've also eyeballed the page, and many tools will only execute the first redirect, which could be a 301 but at the next hop, the URL could resolve into a 404. You want to make sure that your redirects are 301s and that they resolve to a page that is indexable, it's not blocked by a meta noindex tag or a robots.txt directive. I quickly spot-check these types of issues with the SEO Minion Chrome plugin (my current favorite plugin).Of course, you can do some of this checking in bulk with ScreamFrog, but sometimes you just need to look at what page is rendered to make sure that the final redirect makes sense.So that's your tip for today. Be a true investigator to map all of those redirects post-migration!Thanks for listening. Come back tomorrow for another SEO tip.

Updates on free Google and Bing ToolsLet's talk about the tools that have disappeared, and the new tools that are available.Google temporarily disables issue validation in Search Console.They are updating the criteria for the issues provided by the coverage report.And here are a few that have come back:'Request Indexing' is now back in Google Search Console.You can find it under the URL Inspection navigation. Here's Google's announcement.Google Structured Data Testing Tool - Moving to Schema.org in April 2021SEOs were frustrated that Google discontinued the tool, and it seems like Google was listening. SEOs will be able to find a refocused version of the tool on Schema.org by April. In the meantime, I recommend using schema.dev.And there are a few completely new tools available:There is a new crawl stats report in Google Search Console.This discovery was my SEO nerd excitement moment from last month. It's hard to find in the navigation, and you can access your report here, but it's Google log file analysis for your site. SUPER exciting for those that can't get access to their log files regularly. Here's more from Google's announcement.New Bing Webmaster Tools now has free heat mapping. The data is powered by Microsoft Clarity and is free to activate inside Bing Webmaster Tools. It only requires you to add the tracking code to your site. Thanks for listening. Come back tomorrow for another SEO tip.

I posted the monthly Google Webmaster Report for January 2021, it is a good place to catch up on the past month of SEO stuff. I am seeing some early signs of another unconfirmed Google search ranking algorithm update...

Time for the digital marketing news this week! Don't miss this news it will impact your business. Let's dive into it. 1. Google and Facebook Under Fire And In New Lawsuit 2. Facebook Stands up for Small Businesses (But Not For Privacy) 3. Google Tests Interactive Search Results 4. Google Structured Data Testing Tool Is Back at a New Domain 5. Google Explains Why Sites With Lots of Ads Still Rank 6. Microsoft Adds Clarity Features to Bing Webmaster Tools 7. Study: Response Rates to 6-Second Video Ads Are Increasing 8. Google: Keyword-Heavy Titles and Descriptions Don’t Violate Our Guidelines A few action items for you... Check out the new Clarity features in Bing Webmaster Tools. Review and analyze Apple's iOS 14 policy to determine how it may affect your business What did you think of the news this week? Comment below! I love chatting with you online. #marketing #digitalmarketing #seo #socialmedia

New tools inside Google Search Console and Bing Webmaster Tools. Today we are going to talk about a few new SEO tools that are inside the search engine s webmaster tool accounts and why you d want to use them. Hello. Thanks for listening to SEO tips today. There is new version of the crawl report in [...]

Stay up to date on the new tools inside your search engine accounts. Learn more in today's SEO tip.

Episode 62 Table of Contents  - SEO pricing tool live - Google Page Experience Update To Launch May 2021 With New Snippet Labels - Google My Business Reviews Publishing Delayed - XML Sitemap is a minimal baseline for any serious website And So Much More! 1:25 Weekly Update (Nov 13, 2020) • TONs of giveaways coming for the holidays + special weekend cashback promotions. So stay tuned! • SEO Mad Scientist Update: Does the service area allow you to show in different Local SERPs? • SEO pricing tool live • Special weekend cashback deals this month (with prizes) 8:25 SEO News Overview (Nov 13, 2020) Q&A 21:45 How do you get outreach done? 24:15 Bing Webmaster Tools is super helpful 25:45 Do you think with the CLS they are more so trying to see how well users can reach the info they need without having to mess with the UI? 29:15 How much are you paying for Content? Are there any platforms you use specifically to hire SEO writers? Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Das SEO-Jahr 2020 hat viel zu bieten. Eine Stunde lang blicken Markus Hövener und ich über verschiedene SEO-Themen, die auch das kommende Jahr prägen dürften. Das erwartet Euch: Das Google Page Experience Update und die Google Core Web Vitals Die neuen Crawling-Statistiken in der Google Search Console Bing Webmaster Tools mit neuen Funktionen Wichtige Änderungen für Schema-Markup in der Google Suche Passage Based Indexing bei Google Surfaces Across Google Google Search Console Insights Neuerungen für lokale Dienstleistungen in der Google Suche

The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO. Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes suggestions to the WordPress admin on how to improve the SEO optimization of each page, post and custom post type. Yoast also creates an XML sitemap for all WordPress sites, that can easily be submitted to Google Search Console and Bing Webmaster Tools. Speaking of those platforms, Yoast SEO also gives content mangers the ability to add the code needed to verify your website on each platform. Yoast has other features like Social Media open graph settings and even Schema, which I explain in this video. There's also a paid extension for Local SEO. --- Support this podcast: https://anchor.fm/paulhickey/support

Tips this week include: • Bing Webmaster Tools tutorials are near to release • Upcoming chat with Web Stories makers • The Site Success Chat with Chas Greener replay is ready • What’s up with recent email delivery issues • Why you need to get off junk email providers • The carrot that is in front of my horse that’s causing long hours • Update on the Ultimate Addons for Gutenberg plugin causing massive file build up • The Cloudflare plugin lost its mind for a little while • A bombshell from SiteGround as they drop WordPress support • Why I’m exciting about WordPress core finding a way to host Google fonts locally and what this means for plugin and theme devs and us • A synopsis of the important live Q&A from Webpage Test and its new owner, Catchpoint

Our latest Marketing Pit Stop again features the latest digital marketing news from the last couple of weeks, including Instagram Reels, updates to Bing Webmaster Tools, a new Google AdWords test and more. Featured: - Instagram Reels Now Available In Over 50 Countries - Bing's New Robot Txt Tester - Google's Latest AdWords Test - New Messenger Chat Plugin - Google's Lead Form Ads Extended Beyond Search - Quora Lead Gen Forms

This week I covered a bunch of topics including an interesting topic on do negative reviews on the web hurt your chances or ranking well in Google. Google’s John Mueller also told us to forget everything we’ve read about link juice...

Andrew Birkitt is our technical wizard here at eComOne. He spends all day every day with his head in his clients' data feed/merchant center as his passion lies in all things technical. He works on both local and national feeds which generate millions in revenue. Andy has worked in Digital Marketing for over 10 years and has seen it transform into the practice it is today. In this podcast, Andy discusses how businesses can optimise their data feed for success, what high score is and how to maintain a green feed. He shares how the merchant center manages complex feeds and all the attributes you need so you appear ahead of your competitors. He showcases his love for Digital Marketing and the importance of having a growth mindset to be successful in this industry, He shares the turning point in his career and a book recommendation. Andrew Birkitt says, “Don't chase the algorithm, beat your competitors”. As our technical guru, Andy knows about the latest updates with the merchant center, Bing Webmaster Tools and Google's ranking factors. Listen to our podcast to find out all this information and more.

Have you checked out the new Bing Webmaster Tools? As an SEO, you should! Hello. Thanks for listening to SEO tips today. I m becoming a fan of the new Bing Webmaster Tools. It has a site scan that highlights SEO issues (for smaller sites), a competitor link research tool built-in along with a keyword research tool [...]

Im SEO-Monatsrückblick für den Juni 2020 stelle ich 8 aktuelle SEO-relevante Themen vor: Was macht Google gerade mit den Web Vitals? Wie geht es mit dem Page Speed weiter? Das und viel mehr gibt’s hier in komprimierter Form. Shownotes (Links auf die 8 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc134

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition. We've been hard at work updating our website so this is the first Pit Stop episode in a while, but we're back! This episode contains 2 weeks worth of digital marketing news including updates and new features discussed include multiple additions to Bing Webmaster Tools, Google Featured Snippets and advertising policy updates, new retargeting options for LinkedIn, Facebook Information Panels and updates from Snapchat.

It was a busy week in search; I posted my monthly Google webmaster report, which sums up the past month in SEO. I also noticed Google search ranking changes earlier in the week. SEMRush ran into a bit of a scandal...

In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google Search profile card, TikTok continues making brand positive moves, Google's new product feature makes shopping dreams a virtual reality, Search Console allows exporting with ease, and peanut butter weighs in on a long-disputed internet debate.

In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant.We discuss how she went from the profession of teaching to a career in SEO, how her skills ended up being a very natural fit in the SEO industry, getting started in copywriting, agency life versus in-house, and so much more.In the news we talk about the new Bing Webmaster Tools rollout, as well as Google's recent statements on how their systems aren't looking for EAT but hope that their signals align to EAT.Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO.

Bing still has millions of searches a day until you figure out how to change your default search engine to Google. Microsoft made something pretty that makes it a pleasure to set it up once and probably never look at it again. Find out more in my latest video.

Hello. Thanks for listening to SEO Tips today. Okay so yesterday I talked about how anyone interested in increasing organic traffic to their site should get a free account with Google Google Search Console and another free account with Bing Webmaster Tools. Today I'm going to talk about [...]

Hello. Thanks for listening to SEO Tips today. As a follow-up to my tip yesterday, I have another tool to share for everyone who is interested in increasing organic traffic to their site. Everyone should have an account with Google Search Console and Bing Webmaster Tools -those are your accounts to directly with the search [...]

Search engine optimization is a two way street. As webmasters continuously try to adapt and improve their site to maximize traffic, search engine also continuously evolve their algorithm to meet the demands of changing ecosystem. Hear from Bing webmaster tools on what they consider as good SEO practices and learn about solutions to maximize your discoverability on Bing.

Today Jeff Byer interviews Barry Schwartz about an unconfirmed algorithm update from last week, Bing Webmaster Tools adds import tool from Google Search Console, Bing Places adds an import tool from Google My Business, and much more.

Anyone with a website likely doesn’t think about verifying it with Google Search Console, let alone Bing Webmaster Tools, but even though Bing only makes up 5% or less of organic search related web traffic (according to our Data Download), it’s still super important to gain search engine visibility on Bing via verifying your website and submitting a sitemap. This video shows you how! --- Support this podcast: https://anchor.fm/paulhickey/support

Have you recently tried to find your sitemap in your WordPress Website using Yoast SEO, but can't find it anywhere? Recent plug-in updates to Yoast have changed where this is located and it's not easy to find anymore. This video shows you how to find it. The importance of it is so that you can submit the sitemap URL to Google Search Console and Bing Webmaster Tools. --- Support this podcast: https://anchor.fm/paulhickey/support

Do you understand how secure your website is from hackers? If you have never looked into this, it might be a lot more vulnerable than you think! It's so easy to overlook Website security and to tell ourselves it is someone else's problem until the worst happens and you get hacked. At that point, you'll wish you had paid more attention and taken a proactive interest in keeping your site and content more secure. To help all our listeners understand website security and what you can do to improve it, we talk to Alycia Mitchell, Marketing Manager at Sucuri and explore how marketers should be rising to the ongoing challenge of keeping our websites and digital properties secure from unwanted intrusions and hacks. Listen in for some really practical advice on how hackers might size up or start probing your site, and what you can do to ensure you don't invite in unwanted guests with slack practice. Learn what you can do to stay safe and keep the website hackers at bay. Useful Links Get Sucuri guides on a whole host of website security issues and all the major website content platforms and online resources. https://sucuri.net/guides/ Run a free Sucuri Site check on your website Sitecheck.sucuri.net Read the latest updates from the Sucuri blog team blog.securi.net Bing Webmaster Tools https://www.bing.com/toolbox/webmaster Google Search Console https://search.google.com/search-console/about

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to Google, and to use Bing Webmaster Tools to submit your website to Bing. In this weeks episode we'll walk you through the basics on how to get your website submitted, make sure the Google and Bing know about new pages, and ensure that your pages able to be found by the search engines! You'll Learn The only way to submit your website to Google Setup your account in Google Search console (GSC) to submit your website You need to submit a sitemap in your GSC account Your sitemap acts like a Table of Contents for Google, to help them understand your website pages You should be using a Wordpress plugin or some other method to auto-update your sitemap when you create new content You can manually submit a page to Google by going to the Fetch as Google in the Crawl section of Google Search Console The process to submit your website to Bing is very similar to submitting to Google via Bing Webmaster Tools View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode37

Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO!  It's something that most businesses ignore, and you can use that to your advantage!  Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month.  Bing has some great SEO tools, just like Google, including Bing Webmaster Tools, Bing Places, and Bing Connected Pages.  We'll break down how to use these tools and get your business listed in Bing, to tap into the hidden audience you may be missing out on! It's super easy to get your business setup on Bing Places Bing Places is the Bing equivalent to Google My Business (GMB) Yahoo pulls Bing Places business listings into the Yahoo Local search results AOL pulls Bing Places business listings into the AOL local search results Over 5 billion monthly searches on the Bing search network each month in the US Up to 33% of the US market is being served by Bing, via Bing, Yahoo, and AOL You need Yelp reviews because the reviews on Bing Places are provided by Yelp Use Bing Webmaster Tools, which is like the Google Search Console Submit your website to Bing via the Bing Webmaster Tools portal Bing Connected Pages can "connect" your website to your social profiles Many competitors are not active in Bing, so your odds for domination are increased View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode26

Did you spend your valuable time building a website only to have it go unseen? It's like having Porsche, but no tires or fuel to take it for a drive. Website without good traffic is nothing but a business card which no one pays attention to.  Here is what to do post website launch:  1: Install Google Analytics To track, analyze and evaluate 2: Tell Search Engines You Have a New Website: Setup Google and Bing Webmaster Tools 3: Check For Broken Links as Visitors and Search engines Both Hate Broken Links 4: Perform On-Site SEO (Some Resources)   Show notes

Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner  or expert. Find Out More About Bill Here: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter In This Episode: [01:35] - Bill talks about some of the big gotchas and lessons from the topic of SEO auditing. He discusses how he starts the process of his audits. [03:38] - There are certain types of information you need to gather when assessing why traffic might have dropped off. [04:09] - Does Bill bother with Bing Webmaster Tools? [04:52] - Bill walks us through more of his process. Stephan then clarifies what Screaming Frog and DeepCrawl are for listeners who may not be familiar with the tools, and Bill discusses the differences between DeepCrawl and OnCrawl. [08:06] - Bill recommends using Google’s tools for daily issues, but the other tools he’s been describing for more complex cases, such as when traffic is going down or you have an issue that you want to diagnose. [09:24] - We hear what Bill does next after using spidering tools. [11:36] - Duplicate content is the bane of the SEO practitioner’s existence, Stephan explains. He and Bill then discuss DMCA issues. [16:38] - Bill talks about his favorite page speed analysis tools. [19:11] - We move on to analyzing HTML coding. A lot of what Bill does in this regard is manual, he explains. [21:44] - Are there other favorite tools that will do HTML analysis? Bill can’t think of any, but lists a couple other potential issues that webmasters should be aware of. [24:51] - What does Bill use for heatmap analysis? He answers, then walks people through how to use Google Analytics for this purpose. [26:59] - Bill talks about some of the work that he does within the developer tools in Chrome. [29:12] - We move onto another aspect of the audit process: external link analysis. Bill discusses how he handles this. [32:47] - Are there any other tools that Bill is incorporating into his link audit? [35:20] - Stephan recommends looking for lack of diversity when you’re doing a link audit. [38:30] - Bill differentiates between manual and algorithmic penalties for listeners who may not understand why they’re so different. [40:06] - Are there any other algorithmic penalties that Bill wants to mention other than Panda, Penguin, and Fred? [43:58] - We hear about how big Bill’s reports tend to be, and how long it takes for him to complete the audits he does. He then talks about pricing, which typically runs from $500 to $1,500 for small business websites. Links and Resources: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter DFWSEM PubCon Google Analytics Google Search Console Bing Webmaster Tools Screaming Frog DeepCrawl OnCrawl Siteliner Blasty DMCA PageSpeed Insights GTmetrix webpagetest.org Cloudflare W3 Edge W3 Total Cache Schema Structured Data Testing Tool Ryte Crazy Egg Hotjar Page Analytics (by Google) Browsershots Majestic (for trust flow and citation flow) Link Research Tools Open Site Explorer from Moz Ahrefs Christoph Kemper on Marketing Speak  

Its time for 10 more SEO & Social Media tips that you can download for later or listen to right now! If you enjoy this podcast don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud. Here’s the tips! Xmas is nearly here. Start planning social media campaigns & creating content calendars NOW! Be careful how many adverts you have around the top of the your website. Too many ads can effect your rankings. Appearing at a business event? Follow the events followers to drum up visitors to your stand. Don’t use hidden text on your website. Make sure EVERYTHING is for the user & not just the search engine. Create some educational content & teach your visitors something. It doesn’t have to be highbrow, just make it worthwhile. Don’t panic about the number of back-links you have. Its quality & not quantity that counts. Check out Google+ communities for networking & making connections. Watch out for the blog post spam! Content ideas are like gold! Use @pocket to store ideas that you find when surfing then dip in & be inspired. Don’t forget to add your sitemap.xml file to Google Search Console & Bing Webmaster Tools. When writing ecommerce product descriptions think about why you bought the product & write about it.

On EP 9 of Digital Marketing Revolution podcast I chat with @DuaneForrester from Bing/Microsoft. Also, a former lead for the MSN SEO/SEM worldwide endeavors. Truly a pleasure to discuss potential in Bing Webmaster Tools.

News: Update your Yoast plugin (if you use it). iTunes down: Having Issues March 11th Goes to prove that even the mighty Apple is run by humans and computers which are subject to “issues”. From Todd Cochrane, of Geek News Central and the CEO of RawVoice Inc. “Hey bit of a heads up! I hope this is an isolated incident. Every podcaster should go over to YouTube and search for their show. It seems in at least one instance, someone went to the trouble and made a channel for a podcast, and then uploaded all the episodes. They used album art from the podcast and monetized the channel. The podcast host did not authorize this, nor does he have access to the YouTube account. This looks as if a bot did it. Please spot check and make sure there is not some rogue element out their doing this. Todd..” ------------------- Question from John Morgan: (Answered from the car) http://LetsTalkMetalDetectingAndTreasureHunting.com Question: How did you post process the audio of you podcasting while driving and make it sound good? Answer: I'm just that good :) (Listen for the REAL answer) ------------------- A voice comment from MR. Jim Farley from Musicalworld.us I will be Guest Co-hosting and reading the news on Omlette and Friends on March 24th from 6-10am EDT on 97.5 FM / 98.9FM in Northern Michigan or on the web at WKLT.com (or Tunein Radio, search for WKLT) ------------------- Want to get in the Microsoft Podcasting App? (and whatever else they are doing?) From Microsoft: Thank you for your interest in podcasts. We are no longer supporting an active database of podcast feeds for Windows Phone 7, Windows Phone 8.0 or Zune. Please see the instructions below for enabling podcast discovery in Bing. Windows Phone 8.1 Windows Phone 8.1 uses a Bing-enabled search mechanism to locate podcasts. To improve the search results of your podcast, add "feed:podcast" to your keywords tag within the RSS podcasts feed. Podcasts can also be located by entering the RSS feed directly into the podcast app search window. Improve Bing-Enabled Podcast Search Results By using Webmaster Tools, you can tell Bing about your site. In return, Bing Webmaster Tools tells you how well your site is performing in Bing and Bing-powered search and keeps you up to date about issues we see on your site. To inform us about sitemaps or RSS feeds, including those containing podcasts, follow these steps: 1. If you haven't done so already, sign up with Bing Webmaster Tools. 2. Add the site that hosts the Podcast RSS/feed and verify ownership of the site. 3. Use the Submit Sitemap tool and submit the full URL of the RSS feed containing the links to your podcasts. Within a few hours, you'll see whether Bing successfully downloaded your sitemap or feed so that it can be indexed. Another reason to A. Put an RSS link on your website AND B. Not use feedburner feeds, libsyn feeds or any other feed that doesn't have your domain name in it or is on a site you don't own. Your podcast will likely not be in Bing/Microsoft's platforms. To be fair, I think Libsyn does have an agreement with Microsoft to include it's shows in the microsoft podcast app (whatever it's called) ----------------- I get this question a lot. Q: Why does my iTunes listing look this way? This goes for Stitcher, Windows Podcast App (Still not sure what it's called), Downcast or any other directory. The truth is, there isn't a way to control how someone uses your RSS feed in their app. Think of your RSS feed like a baker looks at a bag of Flour iTunes makes cookies, Stitcher makes bread (and we don't even get to pick the kind of bread!) and the rest make whatever they want with your Flour. It's your job to make sure all the sprinkles, seasonings and other things are in the flour, but what everyone bakes out of it, is up to them. That's why I say use Powerpress with Wordpress.

Vanessa discusses a question posted on Google Webmaster Central on What is the best practice for preventing duplicate content issues with print versions of content? She also talks about backlinks and PageRank, and news of a revamp of their Bing Webmaster Tools.

This week we are please to bring you an interview with Andy Theimer (@atheimer), who works for the startup company Lansare and on a side project called Recipe Bridge that aggregates content from across the internet. Show notes Milwaukee’s Technology Innovation Center Microsoft Bizspark for startups Sitemaps definition Bing Webmaster Tools RecipeBook XML Microformats hRecipe Definition Download / Listen to the Show http://shows.thirstydeveloper.com/TD068.mp3 Twitter Feed Thirsty Developer has a twitter feed, friend us at http://twitter.com/thirstyd