Real Estate License Roadmap

We have a new show! If you're an agent with a heart for social change or impact that goes beyond the transaction, GCI and typical industry topics... this may be interesting to you.  I'm putting together a community of agents who want to pioneer a path forward using their business as a platform for change in the world. This is NOT a conversation about GCI, listings, units, volume, sales, team building, etc. This is NEW.  I've already built a community like this in the coaching industry and the feedback from coaches has been amazing. So I wanted to share this new show with you and invite you into the conversation of impact and change as an agent. Check out an episode of our new podcast "REPURPOSE" here.  https://www.repurpose.group Learn more about the community from our overview video here:  https://www.repurpose.group/invite  

Listen to the New Leads You Love Podcast here: http://www.groundswellbc.com/reviewonitunes    

CONSISTENCY is the number one thing agents say they need but aren't. Part of that inconsistency is because we don't know what to say to everyone. So we end up with either generic touches to everyone that don't really connect or inefficient custom touches we try to create for each person. It becomes tough to manage and so we don't stay consistent. This is why I teach Tribe building. It's relevant and it's efficient. But many of you have existing databases and ask me, "what do I do with them?" From a recent coaching call, here's how I recommend following up with your Sphere (that isn't your tribe)... #inspireddaily #chrisangell #realestatecoach

Facebook is a social platform. It's a place to connect. Here's a quick clip from a recent coaching call helping a client think differently about Facebook. 

Staging is critical to serving our sellers. It's a stated expectation they have of us as agents, according to NAR. And it's a no brainer for maximizing the sale of your listing.    In this episode of Real Estate License Roadmap, Andy Capelluto from the International School of Staging shares 5 Steps to the Staging process.    An exciting twist to our conversation happens when we begin to talk about how to use Staging as a way to actually generate more Listing Leads and standout from other agents who all seem to only offer home evaluations.   With Staging you can not only help your sellers standout from other listings but you can actually find potential sellers upstream before they're ever ready to list.    Listing to this episode to learn more and visit the links to take the next steps.    Andy’s Seller’s Program: http://internationalschoolofstaging.com/sellers-program/   Free Course: http://www.groundswellbc.com/sellerleads   Build a Warm List of Sellers Course: http://www.groundswellbc.com/listingtool

Farming for Real Estate Agents has been a slow, expense and mostly passive strategy reserved for those agents with big budgets. Yet there are so many agents that are talented and brilliant. They get into this business and sort of struggle with all the advice they are given and examples they see. But because our desire is so insatiable to get to our goal, we as entrepreneurs go out and do many things, most of which don’t quite feel right. For those of us that actually get traction in our business, at some point we can feel buried by the obligation of our business or buried by the mountainous to do list that we have and what we end up doing is resenting our success. I use to hate the sound of my phone as an agent when I was selling, I couldn’t stand it. I could physically feel my body react from my phone ringing. It’s funny because what I realized was that I was building my business in a way that wasn’t congruent with who I am. And I think that’s a prevalent problem in our industry. So the heart of my entire message, in the last 5 years, has been about helping agents build a business that feels congruent with who they are. WHY I LIKE FARMING FOR REAL ESTATE AGENTS The reason I like farming for real estate agents is that it gives us a context in which to focus our efforts. We get to take all of our energy and all of the things we do in real estate and focus them into a geographical area and I love that because it gives us a leverage that nothing else does... [read more] Read it Here Facebook: http://www.facebook.com/thechrisangell Free Course & Case Study: http://www.smartfarmagent.com   ​

Facebook Ads can be a big black hole that sucks your marketing dollars to never never land... unless you know how to structure it right. Stop "boosting" your posts or running ads that offer home evaluation.  Christina Etheridge from Leads and Leverage has a great approach for building a warm list of clients using Facebook ads that make sense.  You can learn more about Christina and her programs at www.leadsandleverage.com/chrisangell

Real Estate Farming is one of the most under-utilized strategies in real estate marketing. Geography provides leverage nothing else does. As you head into 2016, make sure you're including highly visible and value-added ways to contribute to your community. Today's post gives you 16 crazy and useful ideas for spoiling your farm in 2016.

This week on Real Estate License Roadmap I'm covering the all important topic of email lead follow up. What not to do, the 2 categories of people you need to tailor your email towards and a quick format for internet leads.