Sell More

Stories leave a lasting impression. A lot of times, it’s the difference between why you use one brand over another. The emotion, the commonalities, the lessons...all of that leads to a deepen relationship that translates into loyalty. Jason Hornung’s story is no different. He has been through the up’s and down’s as every entrepreneur does. He found his calling from the struggles of the process. Now, he brings his story of triumph to you in this episode of the Sell More podcast. Along with his tale of overcoming typical entrepreneurial hurdles, he shares with us a proven formula to maximizing profits using Facebook advertising. Introducing Jason Hornung: Jason started his career in the insurance world. He opened up an American Family agency. After years of the same old insurance type of marketing - knocking on doors and cold calling - Jason was burnt out. It was time for a change. It was time to get people to come to him. He turned to the wise and effective ways of Dan Kennedy. Jason bought his books and courses learning how to craft tremendous direct response marketing campaigns. The leads started to flow. He was receiving more quality leads than ever before. The results built a reputation for Jason. So much so that State Farm offered him a book of business. He gratefully accepting the opportunity and started to implement other forward thinking marketing efforts. However, with one newsletter send, Jason’s life forever. State Farm forced Jason out of the insurance business and into the world of online marketing. It didn’t start very smoothly. In a little over a year with $50,000 in credit card debt, falling further and further back in his mortgage payments, and just barely making $17,000 in revenue the first year...Jason was staring failure in the face. All he had was one last coaching session, thankfully so. The last piece advice he received would get him back on the right track. The coach opened his eyes to the agency world. He, now, runs one of the best Facebook Advertising agencies in the industry. Working with big name companies like Digital Marketer, Frank Kern and many more. Heart of the Interview: Jason shares his remarkable story in detail on the show. After the story is where the meaty Facebook Advertising tips come into play. Jason dives into his specific formula for maximizing profits with Facebook Advertising. A lot of the strategies are originally from the direct response methods he learned while he was marketing his insurance business. He emulated the process from offline to online. And it works! Really, really well. You need to grab your pen and paper or tablet or stone and chisel and take some notes. Key Takeaways: Most people think Facebook Advertising is this magical thing where you can turn on an ad and you should make money. You first have to have an offer in play that is structured and positioned properly. It has to clearly explain enough information to the end user. It has to be done in a way that is persuasive for people to take action. Do the research before you put the offer together The key to finding the right offer is by talking to your existing customers It’s all about asking ”What’s the single most important question you have about [whatever you do for people]?” It makes very little difference if you have a lot of Likes or not on Facebook. When you begin your advertisements you want to start by splitting the targeted interest groups and using a budget as small as $5/day If you are looking to generate leads by driving traffic to an opt-in page, you want to use the Website Conversion objective in Facebook’s Ad Campaigns What you can do to sell more: To really use Facebook advertising as an avenue to generate sales and leads, you need to start at the top, as Jason explains.

Source: Quotesgram The Mondaze’s don’t exist here, at the Sell More podcast. No sirree bob. Monday’s are the best days. Why? Two reasons. You get to start off the week on the best foot forward, whether that is the left or right...that’s up to you. We get to talk about news and info that Makes You Think. Yes! To start off the week with mind tickling, thought provoking, idea generating topics of conversation is sure to get your creative juices flowing. That’s why this week’s Make You Think segment on the Sell More podcast is going to help you prepare and think differently for the new year. 2017’s head is peering around the corner. Let’s get into, shall we. Don't forget to listen to the show. Effective Blogging Is Longer And Stronger Source: ChicagoNow When it comes to blogging you have to think like the pro’s. It’s like being a kid who wants to become a pro basketball player. You aren’t going to admire the 35 year old baller in the D-League. Nope. You are going to watch the Chef Curry’s, the man that gets buckets - Jimmy Buckets aka Jimmy Butler, and of course the self-proclaimed King, LeBron James. You are going to watch them, study them, emulate their work ethics, and practice their moves. That is the same when it comes to blogging, especially if you want to be successful with blogging. Heck, just recently WPCurve, an on-demand WordPress support service, was bought out by GoDaddy. WP Curve built their business solely on providing content mainly through blogging and exceptional service. No fancy advertising or marketing. Just plain old value added content. Companies like Kissmetrics and Hubspot have built themselves to being game changers in their respective industries by blogging. The opportunities are there, you just need to know how to do it like the best. You have to study the pro’s. When I came across this research study last year I jumped out of my Hanukkah socks for joy. This year, just in time for the holiday’s, The 3rd Annual Survey of 1000+ Bloggers by the good people at Orbit Media Studios came out. In the survey, they touch on five major areas for bloggers. The results will set the tone for you and how you should be blogging for the next year 2017. You get the film to study the pro’s. I know because I used the survey last year to change the way I was writing and boy did it work. My organic traffic shot through the roof with an overall increase of 300%. Email conversions increased from one to two per month to one or two per day. And all of that was from blogging less often and making more value packed, epic content. The results from the survey are similar to last year, but with larger increases. Here is what you need to know and then I’ll share the important key findings. The more time you spend on a blog the better. Bloggers are spending on average 3 hours and 16 minutes on each blog. People who spend 6+ hours see significantly stronger results. The hours do include research, don’t forget about that. I found that to be a big chunk of my time. The word count of the posts are increasing, as is the time it takes to create them. The frequency is being reduced because people are focusing on exceptional pieces instead of short and frequent blog posts. Promoting of blog posts have shifted to having emails and paid ads being a major player. SEO has stayed flat. What does that mean for you? You don’t have to focus on creating more this year. Focus on creating really, really, really good posts once to twice a month that is 1,500 to 2,000+ words in length. Once you create it, you must promote it like you were Drake releasing an album. Get out there and demand the attention. Here are the major key findings from the research: Source: Orbit Media

Everywhere you turn a new person or blog jumps out from behind a corner or creeps through a crack to slap you in the face with “news” or more information. The supply of content available to us is NOT scarce. Actually, it’s the complete opposite. The supply is so high it has surpassed the demand. If this was a cartoon...the content overload would look like a race between the road runner verus droopy dog. The road runner would just be running laps around droopy so much so that the dust accumulated from his speed would cause an enormous cloud. Droopy would be forced to stop in his tracks and just wait. Or even worse, just abandon the race altogether. That’s exactly what some people are doing. People are giving up on all the amazing information available to them. There is an overload. That’s why I felt the responsibility to bring it upon myself to share all the amazing news and information that makes you think. More so, all the content that brings insight and value to you and your business. Like traveling to a foreign country where you do not speak the native language, you need an interruptor. Think of me as your interruptor. Your interruptor to all the incredible and thought provoking pieces of content you should be consuming. Especially the content that makes you think. That is what I bringing to you in the new weekly segment on the Sell More podcast called Make You Think Monday’s. The inaugural segment will be aired Tuesday because I just couldn’t contain myself and wait for an entire week to pass until I start sharing the valuable nuggets of info. It would cause me night terrors. I would be doing you a disservice. We can’t have that, can we? No! Absolutely not! Today we start, next Monday we continue. Don’t forget to subscribe on iTunes so you keep getting the amazing shows and you don’t have to think about it. Without further ado...let’s kick it off! Brandsgiving First up, on the inaugural lineup for the Make You Think segment, we have an amazing story about creativity, opportunity, and ambition. Two creative students took it upon themselves to turn November into a fun creative project. The entire story can be read on AdWeek, where I originally found it. The gist of it is this...they picked 30 brands (30 days of November) and spent just an hour each day mocking up an ad for one brand. The result is a stupendous Brandsgiving. I mean really creative and thoughtful. Everything you would look for in ads and branding. The beauty is that the kids never intended for it to get the attention it fostered. The intent was to create project based around a current event, Thanksgiving in November, and intertwined it with what they love - advertising. The rest speaks for itself. For anyone reading and paying attention to this, there are lessons to be learned. When a moment arises, don’t sleep on it...jump and take action. Just like these students. Just like me with this segment. If it feels right...Just Do It. Listen to the show to get a few other lessons and ideas how you can use an idea like this to sell more. In the meantime, here are a few of my favorite Brandsgiving pieces. Source - Brandsgiving The Nike ad is perfect. Right on with their brand message. There is only one word, but the imagery says enough. Source - Brandsgiving The first time I saw this, I loved it. It is still one of my favorites. The ad is extremely creative. You couldn't say more with less. Source - Brandsgiving Now, this one hits home because I'm dad with a baby. Another super creative ad with a little bit of humor. It made me laugh out loud. Literally. Source - Brandsgiving The font is the imagery. This one is genius. It might take you a minute at first, but the message and the imagery is spot on.

We've all felt lost, stuck, or unable to move forward. Sometimes when life throws us a challenge, it feels as if everything we do is just wasted effort. It's perfectly okay to feel confused at times. What's not is to stay in that state of mind. These sorts of thoughts will simply dig you into a deeper hole. Change your mindset, and come to terms with the fact that as long as you are willing to work for it and put in the necessary effort it is possible. In this weeks episode of Sell More Podcast, Mike Pisciotta explains his struggle of starting from the very bottom literally, to achieving digital success as well as offers expert advice on marketing your company the right way through starting small, with purpose. Listen to the episode here or on iTunes.   Introducing Mike Pisciotta: Meet my good friend, Mike Pisciotta. His story alone is inspiring. At the age of 18, Mike woke up in a prison cell with no reclamation of what had happened to him given a sentence of 10 years. Rather than letting his decade of lost freedom predetermine his future, he took it as a challenge to change. Prison isn't really designed for you to succeed or to better who you are. But that didn't stop Mike from fraying from the pack and choosing to look ahead, keep his head on straight, and overcome struggle however he could. This moment of clarity enabled him to utilize every resource available to him in prison. He read everything he could, preparing for all possible outcomes; he studied business, learned foreign languages, found a passion for God he even found the love of his life and current business partner in prison. But that's a whole different story. Fast-forward 10 years, Mike was out of prison and shit out of luck. In fact, him and his wife Robin had to do some pretty creative things in order to make enough money to create what is now a digital success. They began their entrance into the online marketing world through building websites, landing pages, conducting email-marketing campaigns, and soon grew the business to 6 figures in merely 21 months. However, while it was financially paying the bills, they felt imprisoned by workload and time spent managing the business. They completely redesigned their business model, fired their current clients, and began to curate a company that sold what they really wanted.   From here, they created marketingyourpurpose.com, offering coaching, consulting, and strategic development; giving people a deeper understanding of how to online market to generate actual results. Heart of the Interview: When dealing with online marketing, it is absolutely vital to find a purpose in what you are selling BEFORE you go out and sell it. Are there people out there actually willing to invest in this solution? Once that can be proven, then its time to start building a website or investing in some secondary tools. How to prove there is an audience willing to buy what you have to sell. His strategy in testing the product before diving full speed ahead. Finding tangible validation   Key Takeaways: How to keep your head on straight, overcome struggle, and take things to a whole new level. Start small: are people willing to invest? Formula outlining how to prove you have a valid concept The right preliminary indicators on whether an idea will be successful or not. Get back in front of "add to carts" and turn them into purchases. The layers of testing your idea How starting small can boost your confidence and ultimately help you increase sales. Sell with purpose to produce premium results.   What you can do to sell more: A product is absolutely useless without a purpose. So rather than trying to sell a product quick and easy, start slow. First,

Hel-lo and welcome back, my friends! It has been way too long. If you haven’t noticed, the podcast has been away for a few months. It’s not just the podcast...I have been away from the spotlight for a few months. Things have been good. They have been great. So much so that time was a major factor. As the dust has settled, I have adjusted to my new schedule and...I’m back! And the show is BACK! It’s very exciting. There are a handful of amazing guests and some super cool new segments of the show coming. I couldn’t be more excited to kick things back off and get this party train rolling again. Choooo choooo! Kicking off the welcome back party is the one and only….Brandon Lewin! That’s right. We are going to start this re-release with a solo show. The topic this week is “launching” a product. Most of you have tried and for the one’s who not...you don’t know where to start or the entire process seems daunting. That’s why you haven’t done it, yet. I’m here to share with you a lot of knowledge and tips I picked up from “launching” products. Multiple products. It has been two years and five products later that I have been experimenting and releasing. In that time, I have picked up some significant tips from experts and from personal experience that you are about to be hand delivered. There are some good stories and even better nuggets of information you will be able to capture and release into the public. In hopes, that your next product makes it big and part of that success can be directly linked back to this show. That’s the goal. Without further ado, let’s jump into the tips.   A Product Is Not A Rocket There is no “launching” a product. When you release a product you are constantly selling it. You are promoting it and finding new opportunities. Launching it implies that, at some point, there will be an end. Although, that might be true...the end is not easy to predict. A product is not launched...it’s released. Released into the wild to solve people’s problems. I had the misconception that I was launching products. So, after the first couple of launches I would see sales up and then after I stopped promoting...the numbers dropped. You need to keep the momentum rolling and never stop promoting.   Do Research, A Lot Of It When you create a product there are different approaches. One of the common mistakes is thinking you know what people want instead of asking them what they need. The first few products I created, an info product and a course, I thought I knew what people wanted. It turned out I was wrong. Very few people know exactly what people want without asking them. Steve Jobs knew people wanted and could use personalized computers in their homes at an affordable price. He knew people wanted a different way to listen to music. He know people wanted a phone that was smart, not one that just flipped. Steve and Apple are the anomaly. Most of us need to take a different approach. I listened to an interview with Derek Halpern about his approach to creating and selling products that he did on the Smart Passive Income podcast. In the interview, Derek shares his strategy of interviewing potential customers and asking a core group of questions to extract the exact information he needs to create a product. It’s the perfect way to find out what people need verse guessing. You take all the work out of it. It’s complete and under genius. And simple. Anyone can do it, even a caveman. I actually went ahead and used his approach. And guess what...it worked. Go figure. I was able to gather 3 really solid product ideas from it. One, that I went ahead and released. The responses were terrific. A much better outcome than products that I created because I thought people wanted it.

If you liked this interview, please go to iTunes and subscribe. Have you ever bought a pen or cup or flash drive to put your logo on it and pass it out? If you have, have you ever been able to measure the return on your investment? If you are like 90% of the people who purchase swag or promotional products, then you have never seen a measurable return on your investment. That’s for good reason. It’s not your fault. Every one of the 90% don’t actually realize you can make a return on promotional products, but you can. That’s what this episode of the Sell More podcast is going to share with you...how to use promotional products to make money. You can be an offline business or an online business. It doesn’t matter. Any size and any type of business can do it. Our guest, Ed Levy, will share with you exactly how. Let’s go!!   Introducing Ed Levy - The King of Promotional Products ROO Meet my good friend and client, Ed Levy. Ed is a veteran in the promotional products industry. Starting Edventure Promotions over 10 years ago, he has built a very nice sized business...predominately from word of mouth. Within the last year is when he has really started to focus on marketing the business. That says a lot about their ability to deliver on their work with clients. Ed and the entire team take a very hands on approach with their clients as well as empowering them to have the flexibility of making repeat orders at any time with their ecommerce website. A recipe for a very successful company in the 21st century. Their philosophy of Hope Is Not a F*#@ing Strategy has lead to a few awards and a lot more return on their client’s objections. Ed has a different way of thinking of promotional products. It’s more of a conversational tool than a “cool” item to hand out to people. He’ll tell you all about it in the show.   Heart of the Interview Using promotional products to achieve your goals is like any other marketing channel. It’s start with a strategy and takes a concentrated effort. Ed share with us: How to get an ROO or return on your objection Examples of how, when executed properly, promotional products will produce amazing results and triple your money back   Key Takeaways Promotional products is “The I Got a Guy” Industry Buy the same thing from anyone which makes it even more commoditized than a real estate broker   Two ways to use promotional products - Brand Awareness and Increasing Business When you realize you can increase business using promotional products, it opens your eyes to a brand new horizon The reason for failing is because the messaging doesn’t align with the cool product Usefulness of a promotional product is more important than anything else Hope is not a F*@king strategy It’s the packaging of the promotional product more compelling   What You Can Do To Sell More There are a lot of ways to use promotional products to get a return. There are also millions of products. To truly get the most bang for your buck, you need a strategy. You need to know your sales number. And you need to know your sales process. Without any of that information, you are hoping. And hope is not a f*@#ing strategy. Hope doesn’t produce results. Start with understanding your numbers and your process. Then, think of your audience. What items will be useful to them and how can you use it start a conversation. When you send people what you do based on your strategy, you are NOT selling anymore...you are getting a chance to ask them questions. The questions lead to relationships and relationships lead to happy clients.   Contact Info for Ed Download the ED-Book - How To Get an ROI - here

  If you liked this interview, please go to iTunes and subscribe. Have you had trouble transitioning your sales process from an offline process to the online world? Are you frustrated with the lack of sales you make through email? Are you confused on how often to email your list to be effective? If that sounds like you in any way...you are at the right place. In this episode of the Sell More podcast, we have the boss of bosses! Heather Ann Havenwood, the Chief Sexy Boss is our guest. Heather shares incredible strategies and tactics in how to convert your sales process from one that works offline to one that works online. Saving you tons of time and helping you serve a lot more people.   Introducing Heather Ann Havenwood Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. True story. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Boss status. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Ann has been named to a number of lists, she is a best selling author, a life changing coach, and an overall amazing human being. You are going to love her!   Heart of the Interview Selling online is not as hard as some of us make it out to be. It’s like anything else, you need a process and the right tools. Heather share with us: How to go from offline selling to online Her strategy in sending emails An online strategy for a new product or service   Key Takeaways Key to copy is giving people what they want at the time How and why people buy doesn’t change Techniques have not changed with email marketing over the last 12 years Selling online is going from stranger to go my site sales page and buy my stuff. That can be done in sometimes 30 minutes or 45 minutes in people making that buying decision. It’s the same strategy and copy from offline to online selling, but a different medium Think about it like that and it’s not as overwhelming It’s easier to sell with email It’s just more challenging with the distraction, you just need to cut through that Wording is very important, the candice, when you say it and how you say it Send emails like you are the local news station   What You Can Do To Sell More As the Chief Sexy Boss explains, you need to create a process that will translate offline tactics like seminars, in person meetings and such, to online strategies, like using email. It’s the same thing, just a different medium. The most difficult part of using emails to sell to people is the right mixture between bringing value and asking for the sale. So many people do one of two extremes. They either provide all value, but never sell anything. Or they sell too much and never bring value. If you are one of the people who fall in the category of the former, the best place to start is to ask for the sale. Make an offer and ask for the sale. The key is to understand there are different personas of buyers. People who are early adopters. People who eventually buy. There are skeptics who wait till the end or never buy. Last, there are people who never buy, which is good because they make a decision. A big contributor to success with your potential customers is your wording.

Vulnerability is new for me. It’s very foreign and very frightening. I have tried to be vulnerable in the past, but the old school, hard ass mentality I grew up with just kicked in, by default, as soon as I tried. A poor excuse, I know. But I believe that everything happens for a reason. I wasn’t ready to be vulnerable at the time. I wasn’t ready to show all of me. It’s not an easy thing for people to do. Many live their entire lives hiding behind a version of themselves that is not really them. It’s sad to think about because there is so much the real you can give to the world. But because we have this misconception implanted in our brains to feel and act a certain way, we hide some of the best values we possess. That is selfish. Again, being vulnerable is not easy. I believe there is a certain way to do it. What I will tell you from my personal experience is that starting to be vulnerable, to be you, is such a sense of relief. That’s what this episode of Sell More is all about. It’s me being vulnerable with you. It’s me sharing some of the hardest obstacles I’ve had to overcome in life, minus being a child stuck in between a 8 year long brutal divorce and a troubled childhood. That’s for another day. This show is me sharing with you some of the things in life that have been challenging, but have not been paralyzing. I have overcome all the adversity that accompanies these challenges. There are three that I share with you today. I decided to take baby steps. (Smile) Mumbling A learning disability of reading comprehension ADHD and not taking medicine   Mr. Mumbles The mumbling has been a problem for years. I’m not sure why, but it happens. I fumble over words or it takes me a while to gather my thoughts on what is the right word for that particular part of the sentence. It’s not a huge deal, but an area where people have pointed it to me and asked me to correct it.   Living With A LD The learning disability has been a part of my life since the 4th grade, so around 10 years old. The type of LD I have is in reading comprehension. Go figure because I love to read. What the LD does is cause me tp have to read things multiple times to comprehend the information shared inside the story, book, article, or magazine. You know when you live with something for so long, you don’t even notice it anymore. It’s part of my past and forever a part of me, but not one of negativity. The learning disability no longer affects me or my life, but it is still there. I just have learned to deal with it.   Squirrel! Where?  The ADHD comes with the territory of the learning disability. The two overlap each other as explained by some really smart people. To me that makes sense. The ADHD was diagnosed when I was 19. The doctor gave me adderall as a way to cope with the disease. I never liked taking medicine, especially adderall. It helped me concentrate, but to the extent of losing who I was. My sense of humor was gone. I felt like a prisoner inside my own body. It was not a fun experience for me. I decided I would learn how to live with ADHD without medicine. In college, I would still get my prescription filled. Then I sold it to kids who used it for exams and cram sessions. Made a nice chunk of change at the time. That definitely showed the signs of my entrepreneurial spirit. The ADHD is the most troubling of all the obstacles because I am constantly dealing with the effects. I am easily distracted. At times, it is hard to sit still. I zone out or my mind goes off to three million directions when people are talking. You might notice that I repeat or ask to repeat what someone had already said to make sure I comprehended what they shared.

Data is the most important part of any business's marketing efforts. Yes, you heard me correct. I said it. Data is the most important part of your marketing. Not the content. Not your social media accounts. Not your website. You need all of those channels, but they are not the most important. The data helps you track what is going on. Knowing how they are performing is the key here. That is what we talk about with our guest in today’s show. Kate O’Neill is one the smartest digital marketing minds that I know. We have worked on a couple projects together over the years. She was a key contributor to a section in my book, Chirp, Chirp. Kate was one of the most attended speakers to my Chirp, Chirp Extravaganza event. Let me give her a formal introduction to do her some justice.   Intro: Kate O'Neill has an amazing story. She tells it better in the podcast, but I’m going to highlight some of the special areas. Kate was one of the first 100 employees of Netflix. She has worked at Toshiba and various other technology startups. She travels around the globe keynoting on marketing and technology topics. She is a frequent contributor on the Twittersphere and her other social media channels. Kate has a very unique outlook on almost everything from data all the way down to life. It’s never a dull moment talking with Kate O’Neill. You are in for treat.   Heart of the Interview: Entrepreneurs, small businesses, and organizations that are not enterprises, still need to think big. There are two ways to do that. Keep one eye on the present and the other eye 10 years down the road. Get to know the customer. The more you know them, the more effective, the more successful and the more profitable you become.   Key Takeaways: No reason to pigeon hole yourself. You can always use the skills and knowledge from one area and apply to another as long as you have a willingness to start from scratch. You have to be willing to be dumb at something at first and not be daunted by the dumbness. You don’t need to have a large corporation to have a vision of an Apple or Netflix. You can still think strategically. And you should. Be nimble is a huge strategic advantage. The objective is to treat marketing as a knowledge center. Use Twitter to stay on top of the trends. Create lists in Twitter to easily follow the thought leaders. Ask yourself questions about a campaign when you set them up.   What You Can Do To Sell More: To effectively use data to better your business you must first believe that marketing is the opportunity to know your customers. All the data from the interactions doesn’t need to be scary if you approach it as things that can teach you about your customers. The more you know your customers the more you can tailor your offers and messaging that you put in front of them. And the more profitable you’ll end up being. It's a way to make the customer experience better. Make it easier for them to interact with you. And in the process you become more effective, more successful, and more profitable. Think about it as framing it around the customer and the customer experience.   Contact Info for Kate O'Neill: Website: www.KOInsights.com Twitter: @kateo LinkedIn: linkedin.com/in/kateoneill Facebook page: facebook.com/kateoneillpage Medium: https://medium.com/@kateo Instagram: https://instagram.com/kateoneill/ Email: kate@koinsights.com   Question for you: Do you currently use analytics with your marketing efforts?     If you like this podcast, then you will like this post: How To Set Up Goals in Google Analytics & Views For Beginners  

Get ready for a crash course in internet marketing and selling online with my new friend, Jason Drohn. Jason is, literally, a rockstar in the internet marketing world. A seasoned vet for over 10 years, there isn’t much Jason has not seen. He shares all his infinite wisdom with us in this episode of the Sell More podcast. Let’s goooooo!   Intro: Jason didn’t do much when he first started off. He only drove a truck driver for Pepsi for 60 hours while he went to college, which he graduated with a double major. During which he started his online business. Now, he makes software that solve common problems for owners. Jason started his entrepreneurial career as big time affiliate marketer, selling a lot of other people’s products. After many years of success, he decided to make the transition into the world of software. Currently, Jason has three software companies and he is just getting started.   Special Note: I mention Heather Ann Havenwood at the 13:50 mark and say she is in episode 3. That is incorrect. She will be in episode 7 of the podcast.   Heart of the Interview: You can break internet marketing down into three parts. You have traffic You have an offer You have a follow up Traffic is the hardest part.   Key Takeaways: Internet marketing is the art and profession of selling products (digital or physical) online. Traffic is where most people fail. To become good at traffic you need to master one traffic source. All traffic sources are not created equal. You need a continuous form of follow up for your email list. You need to communicate with your list regularly; at least three times a week. They will forget who you are. The more you email, the less unsubscribes you will have. Mail every day and you will have a very low unsubscribe rate. Never go longer than once a week without mailing. EVER.   What You Can Do To Sell More: Even with a small list you can make a huge amount of revenue. With 850 to 1,000 people you can still make a healthy living. It’s about how you treat that list. How engaged you are with them. How warm you keep them. The key to email marketing, now, is to provide value and then toss in, on an occasion, an offer. Segment your audience according the actions they take on your website or where they end up. Retargeting will convert your warmest leads at 70%. It also serves as branding tactic.   Contact Info for Jason: Timeslots - A calendar tool that sales professionals use. Scriptly - Copy and paste email templates and marketing materials. Curately - Create content for your website in minutes. JasonDrohn.com - Jason’s personal website and coaching program.   Question for you: What do you do when you are listening to podcasts? The post Sitting On The Shoulders Of An Internet Marketing Rockstar with Jason Drohn – SM04 appeared first on Digital Marketing Solutions For Real Estate Agents & Real Estate Brokers.