Podcasts about website conversion

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Best podcasts about website conversion

Latest podcast episodes about website conversion

Talk Commerce
Persistence, Authenticity, and $25M: A Shopify Success Story with Jay Neyer

Talk Commerce

Play Episode Listen Later Apr 1, 2025 24:43


In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living, breathing ecosystems.They're constantly changing.You have to evolve or die.I don't see any per se changes.I only see Shopify growing as an ecosystem.Chapters00:00Introduction to E-commerce Journey06:32Transitioning to the Agency Space10:06Trends in E-commerce and Influencer Marketing14:35The Role of AI in E-commerce19:15Finding Your Unique Voice in E-commerce21:58Navigating Shopify's Evolving Ecosystem

Pathmonk Presents Podcast
Lead Generation and Website Conversion Tactics | Ryan Truax from LeadPages

Pathmonk Presents Podcast

Play Episode Listen Later Mar 6, 2025 17:09


Join us as we chat with Ryan Truax, marketing expert from LeadPages, a leading lead optimization solution. Ryan dives into the challenges marketers face with limited resources and time, emphasizing the importance of iterative testing and micro-experiments for continuous improvement. Discover how LeadPages empowers marketers to optimize landing pages, personalize the customer journey, and leverage AI for predictive marketing intelligence. Ryan also shares his insights on effective acquisition channels and the power of personalization in boosting conversions. Tune in for valuable strategies to enhance your marketing efforts and achieve significant growth.  

Pathmonk Presents Podcast
Unlocking Website Conversion Secrets Through Data-Driven Testing | Khalid Saleh from Invesp

Pathmonk Presents Podcast

Play Episode Listen Later Jan 7, 2025 15:46


Meet Khalid Saleh, CEO of Invesp, a pioneering conversion rate optimization agency that has been transforming website performance since 2006.  In this insightful episode, Khalid shares his journey from software development to becoming a marketing expert, leading one of the first CRO agencies in the US. He discusses how Invesp helps companies across various industries improve their conversion rates, whether they're generating leads or driving e-commerce sales.  From working with businesses generating $2 million to those reaching $1.5 billion in online sales, Khalid reveals the strategies behind successful conversion optimization and the importance of continuous testing in achieving remarkable results.  

optYOUmize
Mastering Website Conversion: 10 Strategies to Turn Visitors into Leads and Buyers

optYOUmize

Play Episode Listen Later Dec 18, 2024 27:34


to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube optYOUmize is sponsored by: Renew Youth - aging made better Strawberry.me - personal coaching BetterHelp online therapy HelloFresh - America's #1 Meal Kit Amazfit - smartwatches and fitness wearables Summary Brett Ingram discusses effective strategies for converting website visitors into leads and buyers. He emphasizes the importance of understanding conversion rates, enhancing visitor experience, and implementing content strategies that engage users. The episode provides actionable insights on optimizing websites to improve sales and lead generation, highlighting the significance of multimedia, social proof, and clear calls to action. Chapters 00:00 Introduction to Website Optimization 02:56 Understanding Conversion Rates 05:52 Enhancing Visitor Experience 12:00 Content Strategies for Conversion 19:09 Final Thoughts on Optimization ​​#websiteoptimization #conversionrates #entrepreneur #personaldevelopment #optyoumize #brettingram #entrepreneurpodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Side Hustle School
#2866 - Q&A: "How can I use A/B testing to improve my website conversion rate?"

Side Hustle School

Play Episode Listen Later Nov 5, 2024 8:06


In this episode, we explore how to use A/B testing to boost your website conversion rate. Sometimes the simplest changes make a huge improvement! Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

The Business Ownership Podcast
How to Increase Website Conversions - Reg Hendryanto

The Business Ownership Podcast

Play Episode Listen Later Oct 18, 2024 23:43


Want to know the secret to balancing creativity with technical efficiency in web design?In this episode of The Business Ownership Podcast I interviewed Reg Hendryanto. Reg is a lifelong learner who thrives on exploring new subjects beyond his formal education. With a background in mechanical engineering, he naturally gravitated toward technical fields such as rotating equipment manufacturing and industrial facility engineering and construction. Reg spent about eight years as a project manager and engineer in the oil and gas industry, honing his skills in complex, technical environments. However, during the unusual events of 2020, he made a significant career pivot, launching a web design company. Over time, this business evolved into a full-fledged digital marketing company, showcasing Reg's adaptability and passion for continuous growth.Are you missing out on conversions because of slow-loading pages? If you're unsure whether your website is truly optimized for conversions, you could be missing out on valuable business opportunities.  Reg shares actionable tips on how to turn your site into a powerful tool for driving growth.Check this out!Book a Discovery Call: https://tiga-design.com/booking/Tiga Design Website: https://tiga-design.com/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

The Google Ads Podcast
Want to Improve Your Website Conversion? Fix THIS

The Google Ads Podcast

Play Episode Listen Later Aug 27, 2024 9:41


Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability.Discover how you can improve your website conversion rates using these effective website optimization techniques!

Sales and Marketing Built Freedom
Revolutionizing Website Conversion with AI: A Conversation with Sahil Patel of Spiralyze | Part 1

Sales and Marketing Built Freedom

Play Episode Listen Later Aug 25, 2024 18:05


Ryan interviews Sahil Patel, the CEO of Spiralyze. Sahil discusses how SpiralEyes helps businesses improve their website conversion rates through conversion rate optimization. He explains the importance of pattern recognition and AI in identifying successful tests and executing them at high velocity. Sahil also shares insights on their unique pay-for-performance model and the advantages of being a self-funded company. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Spiralyze has a pay-for-performance model, allowing clients to pay based on the results achieved, which is a unique approach in the industry. The company runs about 40-50 tests a year for clients, significantly higher than the industry average of 10 tests a year, thanks to automation and AI integration. Spiralyze leverages pattern recognition and AI to identify successful tests across various websites and industries, providing valuable insights for clients. Using tools like ChatGPT, the company streamlines content creation by reducing unnecessary words and improving efficiency in drafting A/B tests. Spiralyze is self-funded and has organically grown to a team of 145 people, showcasing the advantages of bootstrapping in maintaining control over the company's destiny. BEST MOMENTS "Most of our clients on average get about 20 to 30 percent more conversions on their website when they work with us and use our product." "If you want to take and get big wins, you want to take big swings." "I found most marketing campaigns, a lot of the problems can be solved just by removing 30 to 50% of the words." "Sometimes 90% of people leave the site and don't do anything. If you had a restaurant, and 100 people walked in the restaurant, and all but three left, you'd say you have a big problem. And yet every day, generally speaking with B2B websites, that's what's happening. 100 people are coming, 97 of them leave and don't do anything. And it's really expensive to get all that traffic there." "A test that works on someone's paid landing page, paid traffic, has very different characteristics than say organic traffic. So to make a meaningful prediction, it needs to be relevant to the website." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.ioSaas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Testing With CrazyEgg And Testing With Google Analytics

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 48:19


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcastt | Website Conversion 101 | Positive Customer Reviews and Social Media

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 54:41


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Quality Customer Service And Testing Your Website

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 45:29


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Determine Your Ideal And Likely Buyers | Targeted Ads

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 43:20


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Determine Your Ideal And Likely Buyers, High Quality Logo, Well Designed Website, And High Quality Photography

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 48:31


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Sales, Offers, and Free Gifts In Exchange For Contact Info

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 34:52


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | YouTube And Facebook Advertising, Retargeted Ads, And 3rd Party Websites

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 48:00


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Optimizing Your Google My Business Listing

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 39:59


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast | Website Conversion 101 | Video Testimonials, Public Relations Media Features, Achieve Expert Status, and Offer A Free Trial

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 41:15


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Thrivetime Show | Business School without the BS
Clay Clark | Entrepreneur Podcast Podcast | Website Conversion 101 | Social Media and 3rd Party Trust Symbols

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 1, 2024 36:49


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

We Are For Good Podcast - The Podcast for Nonprofits
558. How It's Built: Impactful + Modern Websites for Our Organizations - David Hartstein

We Are For Good Podcast - The Podcast for Nonprofits

Play Episode Listen Later Jul 31, 2024 55:35 Transcription Available


ABOUT THAT WALLET
263: [Brandon Leibowitz] Mastering SEO: Turning Traffic into Revenue

ABOUT THAT WALLET

Play Episode Listen Later Jul 30, 2024 27:17


My special guest is Brandon Leibowitz Brandon Leibowitz is a seasoned professional in the realm of SEO and digital marketing. With a career spanning over a decade, he has acquired extensive expertise in helping businesses enhance their website visibility, boost traffic, and elevate search rankings. Brandon's journey into the digital marketing landscape commenced in 2007, where he delved into the realm of SEO and its profound impact on online success. Through his wealth of experience and hands-on approach, Brandon has mastered the intricacies of conversion rate optimization, backlink strategies, and harnessing Google Analytics for comprehensive website traffic analysis. His insights and actionable advice serve as valuable assets for small business owners seeking to enrich their online presence and achieve tangible outcomes. Let me know what you thought of this or if you have any questions for Brandon! His generous SEO gift for listeners is at seoptimizers.com/gift. The key moments in this episode are: 00:00:00 - Importance of Website Conversion 00:03:24 - Introduction to SEO 00:09:12 - Advanced Search Operators and Backlink Building 00:11:46 - Importance of Text in SEO 00:13:17 - SEO Strategies for New Websites 00:13:52 - Importance of Multiple Website Pages 00:15:08 - Impact of Blogging on SEO 00:17:30 - Brandon's Journey in SEO 00:19:53 - Skills for Business Management 00:21:14 - Patience in SEO and Video SEO Tips Discover more about Brandon Leibowitz and his work: Website: https://seooptimizers.com/gift YouTube: Brandon Leibowitz Twitter: @brandonleibowitz THANK YOU FOR LISTENING! #SEO #DigitalMarketing #AboutThatWallet #SEOOptimization #OnlineBusiness Get My Habit Journal: https://amzn.to/3U4r44 Join the About That Wallet Newsletter! https://aboutthatwallet.com/newsletter Continue to support the show by subscribing, sharing, and leaving comments on your favorite platforms. This helps others find valuable financial insights. Follow Me: IG: https://instagram.com/aboutthatwallet Twitter: https://twitter.com/aboutthatwallet Website: https://aboutthatwallet.com Email: Anthony@aboutthatwallet.com -- DISCLAIMER: The content in this audio is for educational purposes only. Conduct your own research and make the best choice for you. If you need advice, contact a qualified professional. Episode 263 Send in a voice message: https://aboutthatwallet.com scroll to the bottom --- Support this podcast: https://podcasters.spotify.com/pod/show/aboutthatwallet/support

Now Your Business
Boost Your Website: Tips for Optimization and Conversion with Raymund Mitchell!

Now Your Business

Play Episode Listen Later Jul 24, 2024 26:25


This week's episode of Win The Hour, Win The Day Podcast interviews, Raymund Mitchell. Are you overlooking your website's potential? Join Kris Ward and Ray Mitchell as they explore the critical importance of your website in today's digital world. In this insightful episode, you'll discover:- Why your website is like an employee that never sleeps.- How regular audits can transform your website's effectiveness.- The power of optimizing your website for better engagement and conversion. Dive into the secrets of website optimization and unlock the full potential of your online presence! Don't miss out on these expert insights. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/  LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Raymund Mitchell at:  Website: https://madeforyoumedia.com/Amazon (Magical Websites For Coaches): https://www.amazon.com/Magical-Websites-Coaches-Independent-Effective/dp/B0CHL16CZ8 #WebsiteOptimization#DigitalMarketingTips#KrisWard

Talk Copy to Me
Website Conversion Types and Effective Strategies to Make Them Happen

Talk Copy to Me

Play Episode Listen Later Jul 23, 2024 26:24 Transcription Available


If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Revenue Rehab
Continuous Conversion: Why Your Website Needs Constant Care

Revenue Rehab

Play Episode Listen Later Jul 17, 2024 34:38


This week our host Brandi Starr is joined by Travis McAshan, Founder and CEO of Glide Design. Meet Travis McAshan, a pioneering leader in web optimization and user-centered design. With an extensive background in planning, designing, and optimizing marketing websites, Travis brings a wealth of knowledge on how to successfully drive continuous improvement and maximize conversions. In this episode of Revenue Rehab, Brandi and Travis dive into the intricacies of conversion optimization, dissecting why frequent, incremental changes are more effective than major overhauls. They explore actionable strategies for maintaining a user-centered focus, utilizing tools like Hotjar and Crazy Egg to gather real-time data, and implementing split testing to ensure your website consistently delivers high ROI. Join us as they unpack the challenges of modern digital marketing and provide a roadmap for sustained success. Bullet Points of Key Topics + Chapter Markers: Topic #1 Incremental Change vs. Major Redesigns [08:21] “Frequent, incremental changes are far more effective than a complete overhaul. When you redesign, you risk disrupting the user experience too drastically,” McAshan advises. Brandi Starr acknowledges, “It's a challenge to resist the allure of a fresh look, but what you're saying is that those small, continuous adjustments can lead to better outcomes in the long run.” Topic #2 Tools for User-Centered Optimization [17:45] “Tools like Hotjar, Clarity, or Crazy Egg can provide invaluable insights into how real users interact with your site,” McAshan highlights.* He elaborates, “Seeing where users click, where they get stuck—these are goldmines for data-driven optimization.” Brandi Starr adds, “I think many of us overlook how transformative these tools can be for improving the customer journey.”  Topic #3 Strategic Planning and Metrics [27:12] “A strategic plan needs to be both user-centered and data-focused,” McAshan emphasizes. He asserts, “Measuring the impact of changes is crucial. Without meaningful metrics, you're just guessing.” Brandi Starr concurs, “The challenge is sticking to the plan amidst competing priorities, but as you've said, having that structured approach can make all the difference.” So, What's the One Thing You Can Do Today? Travis McAshan's ‘One Thing' is to embrace incremental and meaningful changes to your website. “Instead of gearing up for a full-scale redesign, start focusing on small, user-centered changes you can implement frequently. Use tools like Hotjar, Clarity, or Crazy Egg to observe real user behavior and make data-backed decisions. This allows you to continuously optimize for conversion rates and demonstrate ROI, keeping the focus on usability and functionality over just aesthetics. Incorporate a strategic plan that involves your entire team and stick to it, ensuring that every change made is aligned with your business goals and user needs.”  Buzzword Banishment: Travis's Buzzword to Banish is ‘fast follow'. Travis expresses his frustration with this term, saying, “Honestly, I feel like ‘fast follow' is just an excuse to not prioritize properly. It's a buzzword that masks poor planning and execution.” He emphasizes that in the dynamic world of website optimization and marketing, prioritization is key, and phrases like ‘fast follow' often lead to misguided decisions and wasted resources. Links: Get in touch with Travis on: LinkedIn: https://www.linkedin.com/in/travismcashan/ Instagram: https://www.instagram.com/glide_design/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio

Thrivetime Show | Business School without the BS
Clay Clark | Business Podcast | Website Marketing Conversion | Increase Sales With Optimized Website Conversion

Thrivetime Show | Business School without the BS

Play Episode Listen Later Jun 8, 2024 36:42


Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

DGMG Radio
#132: Growth | B2B Website Conversion Tactics with Talia Wolf

DGMG Radio

Play Episode Listen Later Apr 15, 2024 51:43


Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She's trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (07:43) - - Building Successful Careers (11:21) - - The Importance of Understanding Emotion in Digital Conversion Optimization (15:57) - - The Science Behind Emotions (20:03) - - Messaging tips (23:18) - - Uncovering Emotions through Customer Interviews and Surveys (28:43) - - Research and Specific Questions in Optimization (32:17) - - The Importance of User Awareness in Conversion (37:09) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (41:08) - - Convincing Customers in 3 Seconds (42:55) - - Navigation and Client Segmentation (47:29) - - Efficiency and Inspiration with ChatGPT (48:48) - - The Core of Conversion Journeys Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Millionaire Car Salesman Podcast
EP 8:21 The Power of Personalized Websites & Secrets of Amazon Advertising for Car Dealers

Millionaire Car Salesman Podcast

Play Episode Listen Later Feb 13, 2024 58:05


In this episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley discusses the importance of having a well-designed and personalized website for dealerships. Joining Sean in this conversation to emphasize the need for websites to listen to and respond to customers' needs, just like a salesperson would in a showroom, is special guest Gino Cipperooni - the Chief Revenue Officer at Dealer eProcess! The two highlight the features and capabilities of Dealer eProcess, which is the leading web development company in the automotive industry! Sean touches on the importance of website conversion and the need for dealerships to track and analyze their website's performance, the need to conduct a cost-benefit analysis to determine the ROI of different marketing efforts, and how to properly identify areas for improvement for your dealership's website. Additionally, Sean encourages dealerships to invest in their websites and to prioritize the integration of marketing efforts to maximize conversions and sales. Listen to this information-packed episode and understand the evolving nature of dealership websites and the importance of staying ahead of the curve in terms of personalization and user experience!

Small Business Growth Podcast
42% Website Conversion Rate Increase with ONE Change // BUSINESS GROWTH CASE STUDY

Small Business Growth Podcast

Play Episode Listen Later Feb 6, 2024 22:20


Ready to hear some real life case studies? Let's get DEEP into small tweaks that companies have made that made drastic changes in the effectiveness of their strategies. In these four case studies, you'll learn how when you already have some sales, sometimes it's more about small tweaks to make big changes in the bottom line in your business.   Topics we Discuss: Grow Your Business, Business KPI, Business Number Analytics, Analyzing Numbers in Business, Increase Conversion Rates   Watch on Youtube // CLICK HERE APPLY FOR OUR SCALING PROGRAM // CLICK HERE   ---   JOIN ENTREPRENEURSHIP MADE EASY APPLY FOR PRODUCT TO PROFIT (PTP) // CLICK HERE GET MORE SUPPORT FROM MADI // FREEBIES & PROGRAMS MADISON'S INSTAGRAM  

eCommerce Out Loud
Optimising Website Conversion with Clayton Bates

eCommerce Out Loud

Play Episode Listen Later Nov 22, 2023 38:41


Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business.  In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Small Business. We'll talk about how optimizing your website conversion plays a critical role in boosting your bottom line, and share how it can supercharge your revenue.  So, if you're ready to discover the secrets to turning clicks into cash, stay tuned because this episode is a really juicy one. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Clayton's Instagram - https://www.instagram.com/inspire_small_business/

Thrivetime Show | Business School without the BS
Entrepreneur Podcast | Why You Must WOW Your Customers Each & Every Time If You Want to Grow NOW!!! + How to Dramatically Increase Your Website Conversion Rates with OXIFresh.com Franchise Brand Developer, Matt Kline

Thrivetime Show | Business School without the BS

Play Episode Listen Later Nov 7, 2023 52:19


Entrepreneur Podcast | Why You Must WOW Your Customers Each & Every Time If You Want to Grow NOW!!! + How to Dramatically Increase Your Website Conversion Rates with OXIFresh.com Franchise Brand Developer, Matt Kline Learn More At: www.ThrivetimeShow.com/OXIFresh.com See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ Schedule a FREE 13-Point Assessment with Business Growth Consultant Clay Clark Today At: https://www.thrivetimeshow.com/need-business-coach/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/

INspired INsider with Dr. Jeremy Weisz
[Top Agency Series] Website Conversion Optimization Tips for E-Commerce Brands With Raphael Paulin-Daigle

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Nov 2, 2023 42:20


Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website's conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a fully optimized website and to figure out what works and what does not for your website. Conversion optimization expert Raphael Paulin-Daigle recommends hiring a conversion optimization agency for your e-commerce business needs. Agencies utilize tools and approaches such as customer research, A/B testing, and fully managed conversion optimization programs that improve different components of your website.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.

Guts, Grit & Great Business
World-class Web Design

Guts, Grit & Great Business

Play Episode Listen Later Oct 24, 2023 53:03


With Greg Merrilees, an entrepreneur and Founder & Director of Studio1Design.com – a world-leading Australia-based website design and branding agency that helps you convert cold visitors into hot leads and sales by designing good-looking websites. Studio1 has transformed over 2000 websites for some high-profile online marketers and brands, including Sylvester Stallone, Frank Oz (The voice of Yoda), Gary Goldstein (Produced Pretty Woman), GRIT BXNG, BookVIP, Numerologist.com, James Schramko, and many others. In our conversation, Greg shares some tips and secrets when it comes to having a great web design and a high performing website for your business, including some common mistakes that most people make in designing their websites and the must haves for website conversion. To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Jumpstart Your Dreams with Faith Hanan | Marketing, Mindset, & Spiritual Growth for Christian Business Owners

Obsiously I am a fan of great SEO strategies, but all the traffic in the world won't help if your website is poop and conversion stinks. Here are 7 EASY to fix things that you can DIY for better website conversion AND spoiler- each of these tasks should only take about 5 minutes to complete. So listen in, take notes, and make sure to add these conversion hacks to your workflow or to-do list STAT.   Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Book Your SEO and Keywords Strategy Call Get More Leads from Your Website with The Organic Marketing Framework  Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated)   Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Fit Over 30 By Strength Matters
The Hidden Formula Behind Every Successful Personal Trainer Website

Fit Over 30 By Strength Matters

Play Episode Listen Later Oct 3, 2023 13:16 Transcription Available


Ever wondered why some personal trainer websites thrive while others barely survive? Tune in to today's episode where James Breese and Josh Kennedy unveil the secrets behind the most successful personal trainer websites. From the importance of Google rankings to the art of capturing attention in mere seconds, this episode is a goldmine for anyone looking to elevate their online presence.Timeline Summary:[00:01:00] The Importance of Website Conversion.[00:03:00] The "Google Factor" in Website Success.[00:05:00] Key Elements of a Successful Landing Page.[00:10:00] The importance of controlling the narrative.[00:12:00] Making the content about the client.Detailed Breakdown:Google Ranking is Essential: No matter how visually appealing your website is, if it's not discoverable on Google, it's practically invisible.Speed Matters: A fast-loading website keeps potential clients engaged.Clear Messaging: Your website should clearly convey who you are, what you offer, and who your services are for.Compelling Call to Action: Direct your visitors towards a specific action, like booking a strategy call.Client-Centric Content: Your website should focus on solving the client's problems, not showcasing your achievements.Testimonials Over Qualifications: Real-life success stories resonate more than a list of certifications.Keep It Simple: A clutter-free, easy-to-navigate website is more likely to retain visitors.Websites & Links Mentioned:Strength MattersRemarkakble Quotes:"If you can't get found on Google, no matter how good your website is, it's a waste of time and money." - James Breese"You have three seconds to capture their attention to tell them what it is that you do." - James Breese"Your potential clients don't want to know all about every qualification you've attained. They want to know if you're the right solution for their problem." - Andrew Wallis"Simple works best. Keep it simple, stupid is the mantra." - James Breese"The number of times I'm seeing websites now, literally post a picture of their naked torso on the front... It's not what people want to see." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!Rate and Review us on Apple PodcastsFREE DownloadsToShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Thoughts of a Random Citizen
Rewind: Artificial Intelligence for Startups: Privacy, Web 3 & Angel Investing

Thoughts of a Random Citizen

Play Episode Listen Later Sep 27, 2023 44:08


Episode 56Follow The HostDownload the AppRewind: Artificial Intelligence for Startups: Privacy, Web 3 & Angel InvestingGet ready to join us on a remarkable journey with Arthur Root, a dynamic angel investor and the diligent CEO of AI company Nostra. He explains how Nostra utilizes artificial intelligence to provide personalized website experiences for visitors. Nostra's AI analyzes visitor data in real time and determines the best combination of content to optimize conversions. We touch on the role of AI in marketing and the importance of focusing on people rather than the specific business or industry.Arthur also shares his perspective as an angel investor and emphasizes the importance of investing in people rather than specific business ideas. The conversation then shifts to the topic of privacy regulations and the potential impact of Web 3.0 on Nostra's business model. In terms of the future of Nostra, Arthur envisions a world where every company can scale and grow with the help of AI. He wants Nostra to be the engine that enables entrepreneurs and marketers to focus on their core business while Nostra takes care of their hyper-growth strategy.Overall, this episode provides valuable insights into the world of AI, entrepreneurship, and the challenges and opportunities of navigating privacy regulations. Listeners interested in AI, marketing, and the future of technology will find this episode engaging and informative.Topics of DiscussionArthur's Background and Interest in TechnologyRaising Capital and Angel InvestorsIntegrating AI into BusinessThe Difference between AI and A/B TestingConverting CustomersPersonalisation Vs Customisation in Online BusinessesNostra Software FeaturesNew Laws, Privacy and ComplianceFuture Plans for NostraArthur's ResourcesLinkedInWebsiteNostraAbout The ShowThoughts of a Random (Citizen Remote Podcast) is a podcast oriented around open ideas, entrepreneurship, travel, investing, politics, philosophy, and an odd take on history. Together with Toarc United & Citizen Remote we talk with thought leaders from all around the world to stir the innovative mind. This podcast specifically talks about the importance of having an international perspective, the ins and outs of the business world, the entrepreneurial life, the digital nomad life, investing and ways to enjoy life in the new age.Businesses worldwide have very quickly oriented themselves around freelancing, digital nomads, remote workers, and diluting borders. If you'd like to find out how you can benefit on an individual or entrepreneurial level from that change, this podcast is for you & Citizen Remote can help.If you're a startup, needing to find useful tools, wanting to build custom software or generally struggling with the next steps you should be taking to optimize your companies bottom line Toarc United can help.Like the show?? Please leave a Review! ⭐️⭐️⭐️⭐️⭐️Apple ReviewsSpotify ReviewsPodchaser Re

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
How A/B Testing Can 10x Your Website Sales

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era

Play Episode Listen Later Aug 12, 2023 30:40


Most marketers understand the importance of A/B testing for optimizing marketing campaigns.  However,  surprisingly many are not  up to speed on best practices for doing this successfully.Sometimes even a simple tweak or modification can have game changing impacts on the success of your marketing, your sales - and on your company's bottomline.While there is a lot of conversations around A/B testing, there's surprisingly very little clarity.This leaves marketers knowing that they could be doing better, but with no clear direction of how to do it.Today we're joined by Nils Koopelmann, founder of 3Tech, a company that focuses on conversion optimisation and experimentation to help e-commerce companies make better decisions in order to drive growth.Nils will be speaking about:- The fundamentals of A/B testing and how it impacts business growth.- Practical tips for conducting successful A/B tests.- Success factors for data-driven growth strategies.- How  A/B testing can contribute to increasing e-commerce conversion rates and revenue.USEFUL LINKS:Asianet Consultants:  https://asianetconsultants.comConnect with Nils Koopelmann:  https://www.linkedin.com/in/nils-koppelmann/3Tech's website:  https://3tech.deVisit A Seat at The Table's website at https://seat.fm

The Unofficial Shopify Podcast
Secrets from a $100M Ecom Entrepreneur

The Unofficial Shopify Podcast

Play Episode Listen Later Jun 6, 2023 44:19


Entrepreneur Nick Mertz on Challenges of E-commerce, In-House Operations, and Hiring the Right People.Today's episode of The Unofficial Shopify Podcast brings you Nick Mertz, the reclusive yet unstoppable e-commerce juggernaut behind $100 million in revenue. This unstoppable entrepreneur has generated over $100 million in revenue with ventures like Rugged Apparel, Adam's Polishes, and Pins & Aces. How does he do it? Discover his strategies for hiring, in-house operations, and mastering growth.Timestamped overview[00:01:21} Podcast featuring successful e-com entrepreneur Nick, discussing challenges and successful ventures, including Leno's Garage.[00:04:38} Started e-com business in college selling survival bracelets, sold it after a few years.[00:08:59} Starting an e-commerce business does not require a lot of money. Differentiation is key to success in a competitive market. Validating the idea is important before starting.[00:12:21} Stick with it, have grit, and don't expect overnight success. One mannequin company survived the 2008 recession while 90% of competitors went out of business. Some products have TikTok booms, but persistence is necessary to turn it into a business.[00:13:50} Two successful products: beer sleeve and liquor stick, with a focus on innovation and marketing. Dealing with copycats involves legal action.[00:20:39} Small brand collab with Bud Light - no license, no royalty, just make cool stuff and use it. Unlimitedbeer sent. Those brand collabs legitimized the brand leading to other collabs. Some licensed stuff, like NCAA.[00:24:38} Starting as a side project, Pins and Aces grew to become a real business by hiring key people while maintaining a fun culture. Hiring slowly and firing quickly is important for building a strong team.[00:27:19} Employees have equity in the company and a bonus program; giving opportunities for growth leads to retention.[00:33:55} DIY approach has drawbacks like lost packages, missing inventory, shipping wrong item, but offers personal touch and control over shipping experience.[00:38:58} New products, collaborations, growing brands, relaunching Hooga Lab, and moving to a new building.[00:41:33} Stay focused on your product and niche, even if it doesn't sell immediately. Grinding it out for at least 6 months can lead to success.Show LinksPins & AcesADAM'sBlue Ocean StrategyNASA Regulations for Merchandising RequestsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Make Each Click Count Hosted By Andy Splichal
Action Items That Will Improve Your Website Conversion With Shaun Brandt

Make Each Click Count Hosted By Andy Splichal

Play Episode Listen Later May 12, 2023 37:46 Transcription Available


Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty.Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve their conversion rates.Listen to Andy and Shaun as they discuss how AI is being effectively used in their businesses. Find out why an Oddit report is valuable in building a better customer journey.Episode Action Items:To find more information about Shaun, go to:Oddit@brandtifyABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Breakthrough Marketing Secrets
Lots of traffic, no conversions? Here's what might be wrong [increase website conversion rate]

Breakthrough Marketing Secrets

Play Episode Listen Later May 8, 2023 15:58


⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Questions

The Profitable Play Podcast
194: 7 Ways To Increase Your Website Conversion Rate And Turn More Browsers Into Buyers

The Profitable Play Podcast

Play Episode Listen Later Apr 26, 2023 37:29


If you're an indoor playground owner or marketer, having a website that effectively converts visitors into customers is crucial. We'll cover the importance of having a clear value proposition and how to communicate it effectively on your website. We'll also discuss the role of social proof, high-quality visuals, and optimizing your website for mobile devices. Additionally, we'll explore creating a sense of urgency and using call-to-actions effectively. Tune in to this episode to learn practical and effective ways to improve your indoor playground website's conversion rate and turn more visitors into happy customers. RESOURCES MENTIONED: Web Design Services: https://bit.ly/41Ac6DG YouTube Video (Example Sites): https://youtu.be/tT9jeAP_Xss FREE Book More Birthdays Challenge: www.michelecaruana.com/birthdaychallenge Episode 180 (Planning a Photoshoot): https://bit.ly/3Aq1vPz Episode 19 (Conversion Rates 101): https://bit.ly/3L4UwjX Michele's Instagram: https://www.instagram.com/itsmichelecaruana/ RECESSION PREP PLAYLIST: https://www.michelecaruana.com/recessionprep OTHER RESOURCES: Play Cafe Academy: http://bit.ly/3HES7fD Current Owners- Apply To Play Maker Society: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2023 Guide: http://bit.ly/3GwXQAS ETSY Template Shop: https://bit.ly/40RF5D4 RECESSION PREP PLAYLIST: https://www.michelecaruana.com/recessionprep FREE 2023 Membership Workshop: https://bit.ly/free2023workshop

Modern Day Marketer
How to Level Up Website Conversion In a Way That Connects with Jane Serra of Justuno

Modern Day Marketer

Play Episode Listen Later Mar 31, 2023 30:06


Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She's also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn't enough, if they aren't becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.0:51 Conversation with Jane1:35 Women in B2B marketing3:25 Justuno7:10 Optimize what's working14:45 Personalization17:45 Traffic19:18 Pillars of modern-day conversion27:04 Exit offers and native advertising29:25 Outro Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow Jane: LinkedIn | Twitter | Justuno | Women in B2B Marketing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Perpetual Traffic
5 Proven Ways to Improve Your Website Conversion Rate

Perpetual Traffic

Play Episode Listen Later Mar 24, 2023 47:01


In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.In This Episode, You'll Learn:00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page00:23:57 Effective Tips for Pop-ups: Using a Delay00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping00:37:18 Effective Call-to-Action for Losing Weight in 30 Days00:42:13 Improving Website Conversion Rates through Avatar OptimizationResources Mentioned In Episode:Tier 11 Growth PlanLucky OrangeMouse FlowHotjarStamped IOOptinmonsterUnbounceCart Abandonment Rate StatisticsFacebook Ad BenchmarksCountdown Timer ExamplesPowr Countdown TimerLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Under The Canopy: More Than a Marketing Podcast
69: 3 Campaign Ideas To Generate Sales In The Next 30 Days

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Mar 14, 2023 23:20


Are you looking for new campaign ideas?Have your recent marketing campaigns started to fall flat? Are you ready to try new ideas that actually convert your contacts into paying customers?In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover:

Under The Canopy: More Than a Marketing Podcast
68: Why Your Website Isn't Converting: The Power Of Understanding Your Audience

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Mar 6, 2023 15:48


Are you stuck with a website that fails over and over again to convert your visitors?Is your messaging falling flat with what your audience really wants?Are you ready to make make the right adjustments to skyrocket your conversion rates?In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:

Under The Canopy: More Than a Marketing Podcast
67: 12 Examples of Highly Effective Landing Pages

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Feb 27, 2023 14:50


Watch the Video: https://youtu.be/zkDBHJHhCyMA well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences.In this podcast, John Aikin walks through 12 unique landing page examples that focus on both top-of-funnel and bottom-of-funnel conversions. These landing pages are intended for audiences who don't know much about the brand and are used for lead generation. John highlights various landing page examples, such as: E-book Landing Page  Gated Case Study Landing Page Quiz-based Landing Page Demo Landing Page Video Sales Letter (VSL) Landing Page  Comparison Guide Landing Page And more! Be sure to watch this episode if you are looking for inspiration or examples of all different kinds of effective landing pages.------- If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.It's frustrating, right?As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. This is where Landing Page Studio Pro comes in! This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.Landing Page Studio is more than just a theme. When you purchase this theme, you get access to an entire training library that includes: ✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF✅ Downloadable Guides for planning and building your offersWhether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!

Under The Canopy: More Than a Marketing Podcast
66: How to Build the Best Converting Landing Pages

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Feb 20, 2023 12:48


A landing page, according to HubSpot's terminology, is a specific page, usually on a sub-domain with a form, and it's used to gate some kind of offer, like a guide, checklist, or webinar, to name a few.If you want to create a landing page that converts, it's crucial to know what type of information and sections of the page should be included. In this episode, John Aikin discusses the layout and wireframe of a proper landing page by giving a sneak peek into the wireframe methodology Web Canopy Studio has used to generate conversions and drive sales for clients across the globe.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Under The Canopy: More Than a Marketing Podcast
65: What is a Landing Page?

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Feb 13, 2023 20:07


The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page?The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers: The what and how of landing pages Landing pages in the context of HubSpot The benefits of using landing pages Landing page best practices And more! This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Under The Canopy: More Than a Marketing Podcast
64: A Guide to Crafting Customer-Centric Offers

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later Feb 6, 2023 11:55


One of the major keys to successful marketing is to understand the customer and communicate with them at their level.That's why it's crucial to understand the customer's journey and their problems in order to create an effective and successful offer. Start by identifying your customer's current state, including the challenges and frustrations they are experiencing, in order to engage with them and build trust.In this episode, John dives into the ways you can start to think through and understand your customer's journey in order to outline the components of your company's offer.---------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Secrets To Scaling Online
Ep 352: Using AI To Attain Higher Conversion Rates With Shauli Mizrahi, Rep.AI

Secrets To Scaling Online

Play Episode Listen Later Jul 8, 2022 20:05


Since marketing costs are getting higher and higher, now's the time to make sure to choose the right tools that give the greatest results. In this episode, Shauli Mizrahi of Rep.AI talks all about Rep and how it helps eCommerce websites with their sales.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODERep is the first AI-powered sales associate for eCommerce websites.The costs of ad spend for eComm brands are getting higher and higher and it's increasingly becoming less profitable, making it harder for merchants to survive.Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel.Merchants are given a 14-day free trial and AB tests are done to see results.Rep also tries to understand what can help customers get the right product for them.Discount offering is one of the top-selling and best-performing flows that Rep has.When a customer asks for a discount, there is a good chance that they will buy at that moment.The more products a store has, the better Rep performs. Rep is a fully-managed service. You just need to provide information and the team does all the work for you.Be the best at what you do and make it happen.Recommended App: Jira https://www.atlassian.com/software/jira Yotpo https://www.yotpo.comRecommended Audiobook: Billion Dollar Whale by Bradley Hope and Tom Wrighthttps://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000 Today's Guest:Shauli Mizrahi is a co-founder and the CTO of Rep.AI.Rep.AI is an AI-powered sales associate for eCommerce websites.Connect and learn more about Rep here:Website: https://www.hellorep.ai This month's sponsor is Rep AI. Rep is the world's first-ever AI-powered sales associate for e-commerce websites. It's a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply