Podcasts about hope is not

https://media.blubrry.com/thesuccessfulmindpodcast/media.blubrry.com/thesuccessfulmindpodcast/ins.blubrry.com/thesuccessfulmindpodcast/TSM727_MDM_May16_26.mp3   Hope is not a strategy — and I think most people know this somewhere deep down, but they’ve never stopped to examine what it’s actually costing them. In this episode, I use the extraordinary true story of Ernest Shackleton’s 1915 Antarctic expedition to show exactly what it looks like when a leader refuses to let hope become the plan — and what happens instead.Hope Is Not a Strategy: The Lesson Shackleton Already KnewWhen Shackleton’s ship, The Endurance, became locked in Antarctic ice in 1915, there was no rescue coming. No technology. No timeline. What he understood — and what Viktor Frankl later documented in Man’s Search for Meaning — is that people who attach their emotional survival to a hoped-for outcome are the most fragile people in the room. Frankl could identify the prisoners who would die first in the concentration camps. They were the ones who had pinned everything to a specific date — Christmas, a promised release. When that date passed, they fell apart. So did Shackleton’s carpenter, who began to spread dissent among the crew. Shackleton stopped it immediately. He understood that one person’s emotional collapse, if left unchecked, could kill everyone. The lesson isn’t that hope is bad. It’s that hope as your primary psychological strategy is dangerous. It keeps you on the edge of fear — one disappointment away from crashing. Hope Is Not a Strategy — Present-Moment Living IsWhat Shackleton’s crew did instead is something I’ve watched the most successful people I’ve ever coached do in their own lives. They didn’t just survive Antarctica — they lived there. They played football on the ice. They put on theatrical performances. They took care of their sled dogs. They chose to make the experience of being where they were as full and human as possible, while using the goal of getting home as direction — not salvation. I see this same pattern play out for entrepreneurs and business owners every week. When a sale falls through, when the numbers don’t match the picture in your head, when you get a bad review or a rejection — the people relying on hope crash. The people living fully in the moment, with understanding and awareness instead of hope, stay stable. That stability is what keeps your frequency aligned with what you’re building. When your emotions drop, your vibration drops, and you begin attracting more of what you don’t want. What Disappointment Is Really Telling YouDisappointment is a hidden expectation. Every time you feel it, it’s a signal that somewhere underneath, you were relying on a specific outcome to be okay. That’s hope doing its quiet damage. The shift I’m teaching here is from hope to understanding — from ‘I’m surviving until things change’ to ‘I’m fully alive in what is, while moving toward what’s next.’ Your goal gives you direction. But who you become in the journey is the whole point. If you’ve been riding the emotional highs and lows of your business or your life — this episode is the conversation that reorients everything. Episode 66 – Hope is Not a Strategy Episode 575 – Why Successful Business Owners Should Celebrate Their Failures Episode 648 – Navigating Change You are successful on paper… but why doesn't it feel like freedom?In August, I'm bringing together a group of driven entrepreneurs for a 2-day business intensive where we strip away the fear, resistance, and patterns that quietly cap your growth, and get you clear on your next breakthrough.Together, we'll uncover what's been holding you back, claim the freedom you've been chasing, and walk away with the clarity and courage to lead your business — and your life — on your terms.And because business growth isn't just about mindset, Steph Tuss is teaching a special marketing session on the latest business-building tactics that are working now. She'll also answer your most pressing marketing questions.Seats are limited. If you want in, secure yours now. If you like the show, would you be so kind as to leave us a short review on Apple Podcasts? It takes less than a minute and really makes a difference in helping me spread the Successful Mind message around the globe.  LEAVE A REVIEW Check out David's book! Get Your Copy Today! Miss anything? Don't forget to subscribe to the show to keep up with your own successful mindset. We're available wherever you listen to podcasts:   Apple Podcasts Spotify Pandora iHeartRadio Amazon Music Life is Now wants you to get SOCIAL! You can find us on the following platforms:  Facebook X-twitter Instagram Linkedin Youtube The post Hope Is Not a Strategy: How to Thrive Inside the Problem appeared first on The Successful Mind Podcast.

Interviewees: Neera Jain, PhD — Senior Lecturer, Centre for Medical and Health Sciences Education, Waipapa Taumata Rau, The University of Auckland Hannah Kakara Anderson, PhD, MBA — Assistant Professor of Pediatrics, Children's Hospital of Philadelphia and the University of Pennsylvania Abigail (Abby) Konoposky, PhD— Director of Medical Education Research, Department of Psychiatry, Northwell  Interviewer: Lisa Meeks, PhD, MA — Professor of Medical Education, The University of Illinois College of Medicine, Chicago; Host, the Docs With Disabilities Podcast Description: In this episode of Stories Behind the Science, we sit down with Drs. Hannah Kakar Anderson, Abby Konoposky, and Neera Jain to discuss a paper that confronts some of the most painful and persistent realities in medical education: The Call Is Coming from Inside the House. Together, they explore how racism and ableism intersect in the experiences of racially minoritized medical learners with disabilities—and why traditional conversations about diversity and inclusion often fail to capture these realities. Using disability critical race theory (DisCrit), narrative inquiry, and counter-storytelling, the authors illuminate what participants described as a haunted "house of medicine"—a space marked by exclusion, surveillance, distorted reflections of self, and support systems that too often become sources of harm rather than protection. Through powerful metaphors drawn from horror—No Trespassing, Hall of Mirrors, and The Call Coming from Inside the House—the conversation examines how institutional structures and well-intentioned actors alike can perpetuate systems that marginalize learners. But this episode is not simply about oppression. It is equally a conversation about resistance, agency, and survival. Grounded in Caitlin Seida's poem Hope Is Not a Bird, Emily, It's a Sewer Rat, the authors reflect on the fierce and complicated hope carried by learners who persist despite environments that were never designed with them in mind. Their stories are not one-dimensional accounts of struggle—they are acts of testimony, community building, and imagination for a different future. The discussion reviews: How racism and ableism operate as intertwined forces within medical education. Why horror became a powerful analytic metaphor for understanding participants' experiences. What it means to be simultaneously hyper-visible and invisible in training environments. How institutional actors may unintentionally reproduce harmful systems—and what it means to recognize "the call" within ourselves. Why the authors resisted easy solutions and instead invite educators to sit with discomfort before rushing to reform. How participants' stories function as "apocalyptic logs" and acts of "leaving evidence" for future learners and institutions. Dr. Anderson brings a clinician-educator's perspective and deep commitment to educational equity, reflecting on disability as both a personal and professional identity. Abby Konoposky offers a linguist's and educational psychologist's lens, unpacking agency, metaphor, and the power of story to challenge dominant narratives. Dr. Jain contributes expertise in ableism, disability studies, and anti-ableist practice, connecting participants' experiences to broader histories of disability rights and racial justice. Together, they invite listeners not only to understand these stories—but to reckon with what they reveal about medicine itself. This episode asks us to imagine what medicine might become if we listened more closely to the people who have long been navigating its haunted spaces—and if we allowed their stories to reshape the house itself. Transcript: https://docs.google.com/document/d/1dWbGNYB_pzptoEUDSKiS7bOr3DHEOGwqundz90i4fVk/edit?usp=sharing  Bios: Hannah Kakara Anderson, PhD, MBA, is an Instructor of Pediatrics at the Children's Hospital of Philadelphia and the University of Pennsylvania. Her work focuses on educational equity in medical education, with particular attention to disability equity and the creation of learning environments that support diverse learners and the communities they serve. Drawing from both lived experience and scholarship, her work explores how medical education can better sustain learners with disabilities and advance justice in training environments. Abigail (Abby) Konoposky, PhD, supports medical education research in the Department of Psychiatry at Northwell Health. Trained in linguistics and educational psychology, her scholarship explores language, agency, and the ways stories shape educational experiences and systems. Her work is informed by both personal experience with disability and a commitment to understanding how narrative and structure interact in medical education. Neera Jain, PhD, MS is Senior Lecturer at the Centre for Medical and Health Sciences Education at Waipapa Taumata Rau, The University of Auckland, New Zealand. Her scholarship focuses on ableism, anti-ableism, and disability in medical education. With professional experience spanning disability rights, disability resource work, vocational rehabilitation, and disability law, Dr. Jain brings both theoretical and lived expertise to questions of equity, access, and justice in health professions education. Resources: Anderson, H. L. K., Konopasky, A. W., Bullock, J. L., Meeks, L. M., & Jain, N. R. (2025). The Call is Coming from Inside the House: Racism and Ableism in US Medical Education. Teaching and Learning in Medicine, 1–19. https://doi.org/10.1080/10401334.2025.2581621 Annamma SA, Connor DJ, Ferri BA. DisCrit: Disability Studies and Critical Race Theory in Education. https://www.researchgate.net/publication/284446065_DisCrit_Disability_Studies_and_Critical_Race_Theory_in_Education Mingus M. Leaving Evidence. https://leavingevidence.wordpress.com Seida C. Hope Is Not a Bird, Emily, It's a Sewer Rat.https://www.tennesonwoolf.com/hope-is-a-sewer-rat-caitlin-seida/ Key Words: Disability inclusion · Racism · Ableism · DisCrit · Medical education · Narrative inquiry · Counter-storytelling · Equity · Learning environment · Disability justice

Too many marketers hit publish and hope for the best. In this episode, Ross breaks down why hope is not a distribution strategy and what to do instead. You'll learn how to build a deliberate, repeatable content distribution system that amplifies reach, compounds results, and drives measurable business growth in the AI era. Key Takeaways and Insights: 1. Hope Is Not a Distribution Strategy - Publishing and “hoping” for shares, rankings, or virality is not a growth plan. - Great content alone doesn't guarantee reach or impact. - Distribution is the difference between obscurity and authority. 2. Why Great Content Still Loses - Average content often wins because it's distributed strategically. - Algorithms reward engagement velocity, reach, and timing not just quality. - Distribution turns good content into great content. 3. AI, LLMs & the New Search Reality - AI-powered search is reducing traditional click-through traffic. - Optimizing for rankings alone is no longer enough. - LLMs pull from platforms like Reddit, LinkedIn, and licensed content sources. - Smart distribution increases your visibility across AI-driven experiences. 4. The Five Biggest Distribution Mistakes - Publishing once and disappearing. - Relying exclusively on one channel. - Assuming organic reach is guaranteed. - Failing to repurpose content across formats. - Not tracking performance or outcomes. 5. Create Once, Distribute Forever - Turn one blog post into carousels, threads, emails, videos, and podcasts. - Break pillar assets into micro-content for every channel. - Reshare and repackage content over time don't let it die after launch week. - Repurposing multiplies ROI without multiplying effort. 6. Build a Real Distribution Strategy (Step-by-Step) - Conduct content-market fit research: understand pains, desires, and behaviors. - Analyze channel-user fit: where your audience actually spends time. - Study attention leaders (even outside your niche) to reverse-engineer engagement. - Create a pillar asset, repurpose aggressively, distribute across owned, earned, paid, and shared channels. - Rinse, repeat, and optimize using data. Resources & Tools:

What if the antidote to stress isn't complicated, expensive, or out of reach—but something simple we can practice right now?In this uplifting and empowering episode, I sit down with Dr. Diane Dreher, bestselling author, positive psychology researcher, and university professor whose groundbreaking research on hope has been recognized worldwide and cited hundreds of times. Her work has been featured in USA Today, TV talk shows, radio programs, podcasts, and magazines—and today, she shares practical tools that can change how we experience stress and uncertainty.You can learn more about Dr. Diane and her work at  https://www.dianedreher.com/

In this fourth episode of Rolling With the Green Section, Adam and Brian bring on two USGA agronomists who are shaping the way Superintendents think about turf stress, recovery, and long-term planning. First, we sit down with Tom Gould, author of "It's Wet Wilt Season" and "Mending by Seeding", to break down moisture stress, wilt patterns, and some ways to rebuild turf during peak pressure. Then we talk with Brian Gietka, whose pieces "Hope Is Not a Plan" and "Dealing With Winter Injury" serve as essential reminders that preparation determines how well turf survives the cold season. From summer stress to winter recovery, this episode connects the dots across the calendar and gives superintendents actionable insights they can use right now. Turf Today is a proud partner of the USGA and is a part of The Superintnedent Network 

In this episode of HALO Talks, industry veteran CJ Bouchard opens up to host Pete Moore about the realities of entrepreneurship in the fitness industry, sharing candid stories of risk, resilience, and what it really means to build from the ground up. From betting his savings on a fledgling franchise in North Carolina and initially making daily two-hour commutes, to pivoting and learning tough lessons about club size, site selection, and market expansion, CJ reveals how grit, adaptability, and a clear mission have fueled Excel Fitness's phenomenal growth. Planet Fitness (NYSE:PLNT) is one of the largest and fastest-growing operators of fitness centers in the U.S, and Excel Fitness Holdings is one of their largest franchisees currently operating 150+ clubs in Austin, Dallas/Ft Worth, Tulsa, Northwest Arkansas, North Carolina, Tennessee, Utah, Georgia, and Virginia. Their mission is to build a team culture and atmosphere constructed on trust, humility, and strong relationships, always leading by example and putting others first with the utmost integrity, dedication, and accountability. Pete and CJ also dive into how partnering with private equity has transformed the business, what it takes to be a successful operator in today's market, what to expect when working with a PE firm, and the importance of building a strong team and community-driven approach. CJ also shares the meaning behind his "Hope is not a strategy" tattoo, and why execution—not wishful thinking—remains his guiding principle. Whether you're a club owner, aspiring HALO sector entrepreneur, or curious about how major fitness brands expand, this episode is packed with actionable insights, real-world advice, and plenty of inspiration from one of the industry's top leaders. Key themes discussed Entrepreneurial journey and early struggles in fitness industry. Evolution and disruption of the Planet Fitness business model. Challenges involved in club building and expansion. The critical importance of location for a gym's success. Strategic growth: Acquisitions, private equity, and territory development. Leadership style: Clarity, vision, and execution over hope. A Few Takeaways: 1.Entrepreneurial Grit & Humble Beginnings: Bouchard started in the fitness industry as a personal trainer without a college degree, working in Connecticut's gym scene and grinding through tough times. He didn't take a paycheck for two years and put payroll on credit cards when launching his first Planet Fitness in North Carolina. Real entrepreneurship often means sacrifice, resilience, and relentless commitment. 2. Evolution from "Hardcore" Gyms to Disrupting the Market: CJ's transition from traditional gyms (Gold's, World Gym, etc.) to Planet Fitness highlights a change in business philosophy. It went from focusing on "results" to focusing on "access." He recognized Planet's disruptive model early on, betting on a concept that many were skeptical about and ultimately building one of the largest Planet Fitness area development companies in the country. 3. Importance of Site Selection and Operational Knowledge: Both Bouchard and Moore emphasized how crucial it is to understand the nuances of real estate, site selection, and the operational details of running clubs. The value of personally touring sites and knowing the history and layout of each location is essential. Software and reports can't replace firsthand experience. 4. Strategic Growth: Mergers, Acquisitions & Private Equity: Under CJ, Excel Fitness strategically expanded through acquiring clubs, merging with other operators, and partnering with private equity (Olympus Partners.) CJ shared how growth now includes both new club development and acquisitions of existing gyms (like Texas Family Fitness), always with an eye on preserving legacy and community as much as possible. 5. Culture, Team, and Values: CJ's leadership philosophy stresses execution, daily engagement in operations, and a moral compass focused on building communities through fitness. His tattoo "Hope Is Not a Strategy" clearly shows his belief in preparation and action, not relying on luck. He also spoke passionately about valuing long-term employees and creating opportunities for others in the organization. Resources:  CJ Bouchard: https://www.linkedin.com/in/cj-bouchard-9ba3aa7 Excel Fitness: https://www.excelfitness.com Planet Fitness: https://www.planetfitness.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://www.themomentumcompany.com/thrivingleader2025 Instagram: @the.momentum.company LinkedIn: /momentum-companyIn this episode, I sit down with my friend and industry powerhouse, Tracy Linbo, Chief Commercial Officer at AgVend. We dive deep into what it really means to lead with intention—not just in your professional life, but at home, too. Tracy shares her incredible journey through the ag value chain, from pulling weeds on a hobby farm in Minnesota to leading commercial strategy for one of agtech's fastest-growing platforms.This is a must-listen for leaders navigating change, managing adoption of new tech, and looking to build stronger team cultures that actually stick.

Dear Listeners, the day after the 2024 Presidential Election many people were (are) feeling a WAY. So we decided to make a very special episode of Finding Good Bones, in case you need help sitting with the dark and looking towards the light. Kate and Amy bring some of the pieces speaking to them right now: “Hope Is the Thing With Feathers” by Emily Dickinson, “Hope Is Not a Bird, Emily, It's a Sewer Rat” by Caitlin Seida, Carpe Jugulum by Terry Pratchett. There's no political analysis, but there IS a free roaming three year old and at least one musical break. The discussion includes morality, mothering, niceness vs. kindness, an inevitable reckoning, and different ways hope can show up - a bird, a sewer rat, sometimes even a toddler.

Send us a Text Message.Today's episode is all about project management. I'm sure many of you have heard of this topic, but what exactly is it? My guest today, Kevin Pannell, breaks it down for us.Kevin is a project management professional in addition to having over 25 years of experience in leadership roles, critical care, incident command, military service, homeland security, and information technology. By now, you may be wondering what the connection is between project management and nursing.Well, let's face it, nurses are planners. You plan your care before every shift and are constantly making changes to that plan during your care delivery. So knowing the principles of project management is a great tool to have in your toolbox. But are you also serving on a unit based council or a shared governance committee? Maybe you've volunteered to lead a team on a project. This can be scary because you can hope you know what to do and that it ends well but having actionable plans will ensure your success, and Kevin delivers these expertly.Kevin is also the host of the popular podcast Hope is NOT a Plan, and through it brings people hope by giving actionable planning steps. As he says after every episode, "Hope is NOT a plan, but a good plan WILL bring people hope."In the five-minute snippet: gone are the good old days. For Kevin's bio, visit my website (link below). Hope Is Not a Plan InstagramHope Is Not a Plan YouTubeHope Is NOT a Plan PodcastHope Is NOT a Plan WebsiteHope Is NOT a Plan FacebookAn Introduction to Project ManagementProject Management InstituteContact The Conversing Nurse podcastInstagram: https://www.instagram.com/theconversingnursepodcast/Website: https://theconversingnursepodcast.comYour review is so important to this Indie podcaster! You can leave one here! https://theconversingnursepodcast.com/leave-me-a-reviewWould you like to be a guest on my podcast? Pitch me! https://theconversingnursepodcast.com/intake-formCheck out my guests' book recommendations! https://bookshop.org/shop/theconversingnursepodcast Email: theconversingnursepodcast@gmail.comThank you and I'll talk with you soon!

This week we talk about designing real self-care versus faux self care. Dr. Pooja Lakshmin, MD is a psychiatrist and author, the founder of Gemma, the digital community focused on women's mental health and equity; and a contributor to The New York Times. Her new book, REAL SELF-CARE: Crystals, Cleanses, and Bubble-Baths Not Included, has been featured on Good Morning America, NPR's Code Switch and 1A, Talks @ Google, The New York Times, Vox, and The Guardian. Pooja has spent thousands of hours taking care of women struggling with burnout, despair, depression, and anxiety in her clinical practice. Her work focuses on the intersection of mental health and gender. She frequently delivers keynotes and consults with organizations and Fortune 500 hundred companies to help women and marginalized groups feel empowered and to connect with their agency in the workplace. Episode mentions and links: https://www.poojalakshmin.com/ https://www.gemmawomen.com/ Hope Is Not a Thing to Have—It's a Skill to Practice via Oprah Daily How to Escape ‘Faux Self-Care' via NYT How Society Has Turned Its Back on Mothers via NYT Pooja's restaurant rec(s):  Matt's El Rancho Meanwhile Beer Sushi Bar Hospitality Follow Pooja: Twitter | Instagram | LinkedIn Episode Website: https://www.designlabpod.com/episodes/120

[0:47] Breakdown of what this series will cover. [1:35] The first webinar is going to focus on determining the strategy you as an organization need to have in place. [1:53] The second webinar will focus on sales and how to shift how people think about them. [2:28] The third webinar will focus on marketing and finding your target market. [3:22] Is having a marketing strategy in place effective? [5:00] Who needs to attend this series? [6:10] The most important question: What problem do we, as an agency, solve? In this week's episode Brad Brewer talks about his new series, Hope Is Not a Marketing Strategy Series. You can purchase the webinars individually, or you can buy the whole series to save 10%. Register and learn more here: https://fin-ed.info/3jnSAJT Check out these links for more info! Webinar Registration: https://fin-ed.info/3jnSAJT Speaker's Website: https://www.bradbrewerbooking.com/ Questions? support@eewebinarnetwork.com Follow us on LinkedIn: http://linkedin.com/company/hhwn Like us Facebook: http://facebook.com/hhwnwebinars Tweet us on Twitter: http://twitter.com/HospiceWebinars Read our blog: https://hospice.eewebinarnetwork.com/blog

In this episode, I interview Chuck Knabusch, author of the book Hope Is Not a Business Strategy. Chuck is an expert on management skills, and he helps small businesses create processes to grow into big businesses. Chuck's background was as an executive in a huge company. He spent his entire adult life in “operations,” managing everything from supply chains to production floors to systems integrations. His 30+ year career has ultimately revolved around taking charge, fixing systemic problems, and delivering lasting results for business owners.Chuck has distilled all his expertise into a few simple ideas designed for leaders of small- and medium-sized businesses. In the interview, he gives advice on organizing time better, dealing with too many emails, how to deal with not having enough budget for a job, and much more.For details about Chuck's book, go to Hope Is Not a Business Strategy. 

We tend to believe that if we have more time, we can finally accomplish that goal or dream we've been putting off. Michelle and Sammie noticed that when they do have free time, they still don't apply themselves diligently to their biggest dreams. In Scott Young's book, Ultralearning, the first step he outlines is to build a curriculum for your Ultralearning project. Michelle and Sammie use this idea for their "retirement" curriculum and each make a plan for building a skill. Michelle plans to tackle writing and Sammie plans to focus on being present and meditating. Show Notes:Just Kids by Patti Smith The Best and Worst Thing About Financial Independence by Mad Fientist Scott Young – Ultralearning on Financial Independence Podcast Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career by Scott Young (Book)Jim Rohn Quote: “If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.” MasterclassEckhart Tolle"Hope is not a strategy" - Original Attribution Unknown (not Star Wars) but earliest found use was in Rick Page's 2001 Book "Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale" “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” - Bill GatesRelated Status Post Adulting Episodes:#2 How To Make Friends As An Adult (Apple or Spotify)#62: Dream Big With Your DreamLine (Apple or Spotify) Status Post Adulting Instagram: @statuspostadultingStatus Post Adulting Email: statuspostadulting@gmail.comFind all show notes at statuspostadulting.com

The award-winning journalist and author of “Krazy: George Herriman, A Life in Black and White,” returns with his newest book, “My Father When Young.” It’s a collection of recently discovered mid-century photos taken by his father as a young man in post-war Europe, his Indiana home, and New Orleans during Mardi Gras. A beautiful Kodachrome time capsule, the book is a window into a life before domesticity and responsibility took over. Michael joins the Troubled Men as they enjoy the view. Topics include going meetless, a Dave Alvin connection, potholes, 3rd World pride, car repairs, road work, Britney Spears, a caper, Cosby freed, a film option, a pack rat, a secret life, Olympic trials, an overseas call, the Norske Nook, gay Mardi Gras, a mother-in-law, ebooks, the Sager Group, Jude Acers, a prison chess program, “The Queen’s Gambit,” Gilbert Gottfried, chess on the radio, a final question, and much more. Support the podcast here. Join the Patreon page here. Shop for Troubled Men’s Wear here. Subscribe, review, and rate (5 stars) on Apple Podcasts, Spotify, or almost any podcast aggregator. Follow on social media, share with friends, and spread the Troubled Word. Intro music: Styler/Coman Break music: “These New Dreams” from “Hope Is Not for the Weak” by the Geraniums Outro music: “Secret World” from “Sinners in the Hands of an Angry God” by Glyn Styler/ René Coman Troubled Men Podcast Facebook Troubled Men Podacst Instagram Michael Tisserand Facebook Michael Tisserand Homepage Order Michael's new book, "My Father When Young"

Support us at commonspodcast.com   Jonathan Marchand is one of the thousands of young disabled people living in long-term care. But Marchand doesn’t want to fix the system. He doesn’t think it can be reformed. Marchand is an abolitionist. For a century and a half, Canada has hidden away disabled people in institutions where they were neglected and abused. Is long-term care just the latest incarnation of this dark history?   COMMONS: Pandemic is currently focusing on how COVID-19 is affecting long-term care in Canada. Featured in this episode: Jonathan Marchand, Sharon J. Riley (The Walrus), Kenneth Jackson (APTN News), Madeline Burghardt, Dustin Galer   To learn more: “When Is a Senior No Longer Capable of Making Their Own Decisions?” by Sharon J. Riley in The Walrus “‘Sitting duck’: Disabled woman, 27, lives in Toronto seniors home with COVID-19 outbreak” by Kenneth Jackson in APTN News Working Towards Equity: Disability Rights Activism and Employment in Late Twentieth-Century by Dustin Galer Broken: Institutions, Families, and the Construction of Intellectual Disability by Madeline Burghardt  Hope Is Not a Plan   This episode is sponsored by Freshbooks Additional music from Audio Network

There are no shortcuts in building a business. That s why those insidious "instant success" stories are dangerous to real, working businesses. Here is one of those stories and my reaction to it. The post Hope Is Not a Marketing Plan appeared first on Control Mouse Media.

If you liked this interview, please go to iTunes and subscribe. Have you ever bought a pen or cup or flash drive to put your logo on it and pass it out? If you have, have you ever been able to measure the return on your investment? If you are like 90% of the people who purchase swag or promotional products, then you have never seen a measurable return on your investment. That’s for good reason. It’s not your fault. Every one of the 90% don’t actually realize you can make a return on promotional products, but you can. That’s what this episode of the Sell More podcast is going to share with you...how to use promotional products to make money. You can be an offline business or an online business. It doesn’t matter. Any size and any type of business can do it. Our guest, Ed Levy, will share with you exactly how. Let’s go!!   Introducing Ed Levy - The King of Promotional Products ROO Meet my good friend and client, Ed Levy. Ed is a veteran in the promotional products industry. Starting Edventure Promotions over 10 years ago, he has built a very nice sized business...predominately from word of mouth. Within the last year is when he has really started to focus on marketing the business. That says a lot about their ability to deliver on their work with clients. Ed and the entire team take a very hands on approach with their clients as well as empowering them to have the flexibility of making repeat orders at any time with their ecommerce website. A recipe for a very successful company in the 21st century. Their philosophy of Hope Is Not a F*#@ing Strategy has lead to a few awards and a lot more return on their client’s objections. Ed has a different way of thinking of promotional products. It’s more of a conversational tool than a “cool” item to hand out to people. He’ll tell you all about it in the show.   Heart of the Interview Using promotional products to achieve your goals is like any other marketing channel. It’s start with a strategy and takes a concentrated effort. Ed share with us: How to get an ROO or return on your objection Examples of how, when executed properly, promotional products will produce amazing results and triple your money back   Key Takeaways Promotional products is “The I Got a Guy” Industry Buy the same thing from anyone which makes it even more commoditized than a real estate broker   Two ways to use promotional products - Brand Awareness and Increasing Business When you realize you can increase business using promotional products, it opens your eyes to a brand new horizon The reason for failing is because the messaging doesn’t align with the cool product Usefulness of a promotional product is more important than anything else Hope is not a F*@king strategy It’s the packaging of the promotional product more compelling   What You Can Do To Sell More There are a lot of ways to use promotional products to get a return. There are also millions of products. To truly get the most bang for your buck, you need a strategy. You need to know your sales number. And you need to know your sales process. Without any of that information, you are hoping. And hope is not a f*@#ing strategy. Hope doesn’t produce results. Start with understanding your numbers and your process. Then, think of your audience. What items will be useful to them and how can you use it start a conversation. When you send people what you do based on your strategy, you are NOT selling anymore...you are getting a chance to ask them questions. The questions lead to relationships and relationships lead to happy clients.   Contact Info for Ed Download the ED-Book - How To Get an ROI - here

John Currie, Athletic Director at Kansas State University Success quote: “Hope IS NOT a strategy.” – David Shufflebarger Best piece of advice ever received: Never compromise your integrity. Personal habit that contributes to success: Writes A TON of personal notes Book recommendation: “Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich” by Robert Frank “The High-Beta Rich: How the Manic Wealthy Will Take Us to the Next Boom, Bubble, and Bust” by Robert Frank Parting piece of advice: Operating with a sense of urgency is absolutely critical for successful people. Contact info:jcurrie@kstatesports.com, Twitter: @john_currie