So You Want to be an Interior Designer

Welcome to the very first episode of ‘So You Want to be an Interior designer'. My aim for the show is really to teach you the thrills, reveal the spills and show you can create an Interior Design career that fits your lifestyle In today's episode, I'm asking you the critical question-Is a design career right for you and how you live? There are a number of questions you want to ask yourself before you commit your time, money and blood, sweat and tears to this industry. There can be high highs, and sometimes, well a few lows. Ultimately, I believe the good outweighs the bad, so strap yourself in and let's get talking about your fabulous Interior Design aspirations! In this episode, I focus on the three essentials to consider before you make your passion a reality. There is no ‘one size fits all' and I want to let you know that you can be happy designing your life with as little or as much design as you can handle! I certainly have!Enjoy! Here's a glance at this episode…Question 1:Are you happy being 20% creative, and 80% business driven?·       Business acumen trumps talent! I rarely get complex with numbers, but ths percentage split is very accurate so let's discuss in more detail.Question 2: Are you prepared to make a living in other ways, when the road gets tough?·       Projects can and do slow down at time. No matter what some may tell you. I discuss ideas that can bring additional income during famine, as well as during feast.Question 3: Do you Love it? Or should you leave it??·       Are you trying it on for size, or diving in because you don't want to die ignoring your passion? I discuss with you what you need to make this work long term. Spoiler alert! It's something to do with your heart.Rate, Review, & Follow on Apple PodcastsAlso, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out. Links mentioned in this episode: soyouwanttobeaninteriordesigner.tv/quiz soyouwanttobeaninteriordesigner.tv/coaching 

Welcome to Episode #2 of ‘So You Want to be an Interior designer'. My aim for the show is really to teach you the thrills, reveal the spills and show you can create an Interior Design career that fits your lifestyle In today's episode, I'm asking you another critical question- Should you aim for high end clients? In this episode, I focus on the three essentials to consider before you decide that being an affluent client chaser is worth the effort!Enjoy!Here's a glance at this episode…Q 1- Can you build trust in their inner circle?·       What contacts can you create that will lead to the projects you desire?·       How can you consistently show up to be of service?Q 2- Can you handle large size projects?·       Have you worked with a building team before?·       How can you understand very clearly how your service will fits in with their service?Q 3- Can you stand by your value?·       Some clients may want to interfere with your process.·       Have a robust contract that fee system that you are confident in sticking to. Rate, Review, & Follow on Apple PodcastsAlso, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out. Links mentioned in this episode: soyouwanttobeaninteriordesigner.tv/quizsoyouwanttobeaninteriordesigner.tv/coaching

What's the difference between and Interior Designer and a Decorator?Let me ask you a question? Do you know the difference between and interior designer and a decorator?We discuss 3 questions to ask yourself if you are deciding which way to go here.Welcome to episode , I'm Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 3. My aim for the show is really to teach you the thrills, reveal the spills and show you can create an Interior Design career that fits your lifestyle But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz So You Want To Be an Interior Designer?Ok, Now back to the 3 questionsWhat- I'm going to explain the difference and tell you why some people are hung up on the difference between the twoHow- Give you true definition as well as well as why it's ok to be a hybrid if you want to Why?- Because you want to know your strengths and understand how to position yourselfOk, Now the 3 questions Q 1- Are you interested in function as much as form?·       If you find yourself thinking as much about the internal cupboard of the kitchen, as much as the fabric on the roman blind over the sink, you probably have a designer's mindQ 2- Do you want to do Residential or Commercial projects?·       Much of Interior Design specific education is based around commercial elements·       Commercial projects will require detailed technical drawings, as well as industry standard codes to be able to get the drawings approved etc·       Residential projects allow more details ‘fluff and tease' than commercial projects.Q 3- Are you techy?·       You don't need to be a technical wizard, but there are tools that you will need to learn to be a designer [ArchiCAD, or even sketch-up]·       If you aren't techy, you can outsource the skills to need the needs of the design market [i.e kitchen/bath/joinery design]Action stepsTake a piece of paper or open a word doc and write your pros and cons Leave a comment if you have some thoughts if you are watching on YouTube, and please subscribe if you like the content. *Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz 

Let me ask you a question? As an interior designer or decorator, do you know what you should be charging your clients in 2024?In this episode, I'll discuss with you the high, medium, and low tier and work out where you can confidently fit in in 2024 and after.Who is this show for?  This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you must take to pay your billsBut first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz Ok, Lets cover the 3 tiers and work out where you should fit in hereQ 1- Tier 1 -low·       Have you just come out of design school? ·       Have you minimal to no documented body of work [i.e., photographs, testimonials] that substantiate your experience?·       Do you have an issue with confidence and feel that you may flounder/apologise more if you charge higher than keeping it low?Q 2- Tier 2- mid·       You now have several projects catalogues, website, and social proof of your work·       You've run several design jobs and understand how in-depth it is and not for the faint hearted.·       You are comfortable keeping it solo, or are hiring out for the basics, such as bookkeeping and accounting.Q 3- Tier 3 -high·       Several years of experience and are now working from an external location·       You have staff and need to ensure that all overheads are covered, such as sick/paid leave, insurances etc·       You have a public profile that substantiates your ability to command higher rates and you feel confident that you sit in the realm of the top design echelon you see on TV or magazines.*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz 

Let me ask you a question? Are you struggling to find interior design clients? As much as you spread the word about your business, posting on Instagram and creating this perception of abundance in your office, you still lay awake at night wondering how the heck you can find new clients . It's true that 2023 is drawing to a close and we want to consider what's ahead in 2024.In this episode I am going to share what almost 50K in interior design coaching (didn't) teach me, and what I had to discover for myself that worked. And what I am going to suggest doesn't rely on the law of attraction or just sending out the right message to the universe. My approach is numbers driven. The more you go out and promote todays client filling strategy to your business  partners in the field, the greater percentage of success you will achieve. Simple as that.If you don't know me already, it's Adam Scougall here of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 5. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on, rather than ones you have to take to pay your billsBut first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career, take the quiz! It takes 2 minutes, is only 15 questions and you get your own personalised report.*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz 

Let me ask you a question? Are you confident and comfortable with your current contract? Perhaps you call it a letter of agreement that's all good. In today's episode I want to discuss with you the 5 parts to your contract that you cannot leave out of your agreement. Let's talk about it.Hey it's, Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 6. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your billsBut first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quizOk, now back to the 5 must have's1- You design process outline·      A roadmap to realizing the full vision of your project·      Must include how the design phase works and what they will expect. When you will engage other trades, when. Any construction will start etc and what the finish line looks like.2- Your scope of work·       Your scope of works is where the designer details a comprehensive list of items that the design will cover·       This helps you stick to what you agreed to do within your design fee and avoid ‘scope creep'·       Scope Creep has happened in almost all projects, so you must document this and explain that there must be a new agreement or hourly that kicks in if requests for extensions are requested.3- Your deliverables!·       Understanding what your client will be getting from you regarding floor plans, elevations, sketches, 3D Renders, physical models, and samples is integral for many reasons.·       Not that long ago, I charged a good friend a nominal fee and didn't take them through my normal contract process, which means they did not understand the limit to the deliverables. I could have kicked myself! Because I left myself open to not specifying how many revisions were allowed in the design concept, she kept requesting changes because there was no impact to her cost wise! You can bet that I have not repeated this again and stay strictly to my terms of one revision only to the original design concept.4-Your fee structure·       Be transparent about how you and your contractors will charge. It's good to understand how all trades charge and also set expectations to them about what you're and the client understand in terms of how they will be billing.·       Do you offer trade discounts? If so, what split are you offering? If you aren't offering trade discounts, which I have recently moved away from, then do they do not pay anything more than retail. If you contract does not stipulate you offer discounts, then your client can't expect you to offer them halfway through the project.5- Your legal·       You want your contract to be a handbook that both you as the client and the designer can refer to if anything issues may arise during the renovation process.*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz 

Let me ask you a question? Are you still yet to run your first design or decorating project and are wondering how to do this with confidence? If this is you [or somebody you know] I'm going to help with that today.Hey it's  Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 7. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your billsBut first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career, then get clarity by taking my design quiz!*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz1- Do your first job for free·       It's ok to do this, especially when you have little to no experience. ·       This takes the pressure off whilst you are learning.·       You will quickly learn your value and feel confident to start charging next time.2- Run them through a contract·       A contract keeps the faith going for you and the client. It keeps everyone on track.·       Even if you are feeling like you are making all sorts off blunders along the way, the contract helps you keep on track with the bare bones of what you need to deliver. If you have delivered what's in the contract, you're covered!·       Zero out the dollar value of what you are doing, but still send an invoice! Generally, these include the consultation phase, the design phase and the project implementation phase, even if it's a small decorating project.2- Take photos and spread the word!·       Make sure you have an advance agreement to be able to photograph your work. Don't do anything for anyone that won't allow you to promote your talent!·       Make the most out of this. If you have to to bring in additional props, furniture of other items-do it. When it comes to photos, more is more and it's ok to embellish. Everybody does it!·       Don't let your imposter syndrome or self doubt tell you that because it's your first job, it isn't 'good enough'. Make it something to remember!*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz Email me at adam@adamscougall.com if you would like to chat further!

Let me ask you a question? Do you continue to invest in your learning as an interior designer?  If you are still new to the game, have you figured out your marketing strategies, how to charge to make money and perfect the client experience so you get ongoing referrals? My guess is no.In this episode I am going to share what my experience attending one of the best interior design conferences in the world. Luann Live!  LuAnn Nigera is the podcast host of ‘A Well-designed Business' and is considered ‘mother network' in the design community. Luann's podcast has had something like 8M downloads and offers interior designers the best tactics advice and experience available, online. In her first live event in since 2019, It was a dream of mine to venture to the states to take the 3 day event in person. Stay with me to hear my thoughts on it and tell you why it was worth the investment. Let's discuss...I'm Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 8. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.In this episode the how and why on three important takeaways:1- You will get incredible ideas that you could not think of yourself·       I share the learnings from people I have met who have given me amazing ideas in everything from lead generation [getting our next clients] to creating furniture lines and releasing books.2- You get inspired to 200% the success of your business·       I share my learnings specifically on how to segment your published work, and focus on multiple resources rather than just the traditional ones we focus on when publishing our projects.Q 3- You will make new friends from all over the world·       I share the value in making the effort in travelling internationally, and the friendships I cemented [with people I have only ever met online] and the new ones I am now fostering.soyouwanttobeaninteriordesigner.tv/quiz

Let me ask you a question? Have you ever engaged the services of a coach? A coach that works with you to create an action plan or bolsters your confidence and enthusiasm to keep going when things are waning? I've had many coaches over the last 8 years and I want to share what worked, what didn't and what I suggest you do if looking for a coach.Hey you I'm Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 9. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. In this episode I cover two reasons you should absolutely should seek out a coach, then one little thing I'd like you to look out for before you sign up with your coach...1- Your coach will help take 'the blinders' off your ideasA coach can help greatly with our 'blind spots' by giving us ideas for ways to improve ourselves that we aren't able to see for ourselves. The results can be extraordinary.2- Seek a coach who's achieved what you want to achieveI chose my current coach because she had 'lived' the experience that I needed to build and fine tune from scratch.  Its extremely common to get excited by working with somebody who has already achieved the things you are not sure you will ever be able to. Getting a coach that has gone through what you are dying to experience  is a very important part of our success. if they've done it, they can certainly help you to do it!Q 3- AVOID: Coaching without a roadmapMany coaches offer a package of sessions without a plan. This is ok if you are happy going where the wind blows that week, but generally unplanned programs, or 'blocks of sessions' aren't the best route to take. I discuss this in more detail in the show...Flailing in your Interior's business, and would like immediate clarity? Take my quiz over at soyouwanttobeaninteriordesigner.tv/quiz to get your action plan emailed today. It's only 15 questions and takes less than 3 minutes!

Let me ask you a question? Are you a goal setter? Do you think forward and set out a plan to achieve whatever you want for the next 12 months? I've created my goals for 2024, and I want to share with you why it's important for me to do it and why I encourage you as well. Let's discussHey you its, I'm Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 10. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your billsBut first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career*Take the design quiz over at soyouwanttobeaninteriordesigner.tv/quiz Highlights from this episode include:1- Start with big, benchmark goals·       I share with you my goals for 2024, but more importantly, what big goals are you defining in the next year?2- Break it down in 3-month segments·       Studies show that we really focus on our success in our short blocks of time. Break your goals down into 3 areas of your life, and in 3 month or quarterly increments.3- Don't create too many!·      Creating too many will see us drop the ball and probably not achieve anywhere near the basics we set out to achieve. Keep it simple and edit, edit, edit so you can see achievable results.Keen to learn your strengths and opportunities as you approach 2024? *Take the design quiz over at soyouwanttobeaninteriordesigner.tv/quiz 

Let me ask you a question? How much energy are you putting into creating income streams that don't just involve you running after interior design projects? Do you have a backup income stream that you can tap into when things get too quiet? Today I want to break down 5 ways that you could make additional income that don't involve a design client.Hey, you it, I'm Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 11. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.  My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career.*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz In today's episode, I discuss 5 ideas that could develop into additional income streams. They involve you helping other designers in areas that they are not confident in, or don't have the time to manage. I know that the ideas I mention specifically in this episode may not be in your wheel house of expertise, but I do want you at least thinking about ways you can add value to other designers lives, that also benefit you with additional income stream.Got some feedback on what you need to hear about next? Let me know your feedback by emailing me over at adam@adamscougall.com.Enjoy the episode!

*Final episode for 2023Let me ask you a question? Do you reflect on the year that was? Do you take action to ensure the mistakes aren't repeated, and that you are geared for absolute success in the new year? Let's discuss…Today the 3 things are questions you need to ask yourself, so you can enter the new year with self assurance. They may not be the questions you thought you would ask either.Hey you its, I'm Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 12. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.  My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your billsBut first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career*Take the quiz over at adamscougall.com/podcast

Hey everyone! It's Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to Season 2 and EPISODE 13. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career...*Take the quiz over at adamscougall.com/quiz The topic for today is – “Mastering Visibility” with San Diego based Designer Rachel Moriarty. How visible are you currently?Rachel's bio:Rachel Moriarty, an Award-Winning Designer, #1 Best Selling Author, and Style Expert, is celebrated for her vibrant and colourful approach to design. With multi-cultural roots—Mexican, Native American, and Filipina—Rachel embraces diversity in her creations. Her fearless use of colour, texture, and global influences reflects her upbringing in a culturally rich environment.Known for her iconic designs, Rachel's philosophy revolves around the belief that colour adds passion and flavour to life. Featured in Vision Magazine and San Diego Home and Garden Lifestyle, Rachel's work has also graced HGTV and The Design Network. She has collaborated with Unique Design Solutions on her own tile colour collection, showcasing her unique style.In terms of today's topic, Rachel is a trail blazer in not only maximalist design, but visibility. Rachel was originally known for her use of Facebook and Instagram lives to gain long lasting visibility. She also helps others via a 3 hour intensive over at Luann Nigera's University, as well as heling people one to one via her coaching services. See links below to connect with Rachel:https://www.rachelminteriors.comhttps://luannnigara.com/social-selling-intensive/Top 3 takeaways from this episode include:1: Go live!Rachel and I discuss why going live on social media is so important for your brand and the relationship you are already building with your next potential design client.2. Talk about what your ideal client wants to hear.When do you go live, you want to speak about the stuff that your ideal client is romanced by. Are you talking about how you use colour and pattern to create a coastal environment that makes you feel like you are on holiday every day? Are you talking about the support your clients when it comes to decluttering their old lives to make space for a fabulous new one? 3. Talk about the transformation.In today's episode, Rachel talked about a client who had removed herself from the severe clutter of her old life to the fabulous refresh of her new one. The result was not only emotional for Rachel's client, but physical. Rachel talks about the surprise of seeing her client a few months later weighing half her original size. What previous client experiences can you bring into your conversation that may resonate strongly with your next potential client? Website and program links mentioned in this episode:https://www.rachelminteriors.comhttps://luannnigara.com/social-selling-intensive/https://adamscougall.com/quiz

How you can improve what's going on in your current design career?*Take the quiz over at adamscougall.com/quiz Hey everyone! It's Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to Season 2 and EPISODE 14. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.The topic for today is – “Website Essentials” with Sydney based Web Designer Zoe Scott from Sydney based boutique design agency 'The Design Order'. Listen to Zoe's must haves to consider before creating or refreshing your website in 2024.Big takeaways for me were1. Get rid of the wordy copy.- We need to explain who we are and what we do, but we don't need to rattle on about it at length. No one wants to read pages of copy on a website and it complicates the look and feel as well. Focus on to the point wording, wth specific words that drive SEO and ensure what you are saying is succinct, not ramble. Seek the services of a good copywriter with SEO experience should your budget allow.2. Don't blog unless you love writing and will keep it up.-Sure blogging can support SEO if you use keywording, but unless you love to sit and blog for hours, this should avoided.How many out of date blogs have you read over the years? The momentum is usually there in the beginning, but most drop writing the blog on a consistent basis. Old blogs will date your website so have a long thing about this before committing.3. Hire a professional if you have the budget-Zoe provides some great DIY resources if you need to set up a website yourself, but if you can possible manage to get help from a professional-get it.Having a professional website will support your feelings of being worthy from the get go. This is especially important as you start out, so seek professional help unless you really have the time and taken to set up your website properly. Your website is your online shop front! Please see below gifts from Zoe, to help support you with you brand and website focus for 2024.Brand Audit:https://thedesignorder.com.au/yearly-brand-audit/Brand Essentials Workbookhttps://thedesignorder.com.au/branding-essentials-landing-page/Subscribe to the show and watch the episodes over at YouTube!https://www.youtube.com/@adamscougalltvLeave a review on Apple Podcasts.It really helps to hear what you think!https://podcasts.apple.com/podcast/id1705996535

Let me ask you a question? Have you always thought that you needed to quit your day job to be an interior designer? Have you dreamed of putting enough money away to finally say goodbye to your Corporate life and disappear into the design sunset? Lots of money, great clients and creatively fulfilled? Well in this episode I'm going to tell you 3 reasons why you may want to re-consider quitting your day job. Let's chat…Hey guys!  It's  Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 15. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.Wondering where to focus next in your new design career? Take the quiz over at adamscougall.com/quiz So You Want To Be an Interior Designer?

Let me ask you a question? Have you always thought that if you secured a client who had a project in a luxury postcode, and they had chosen you as their designer-you had made it?  They might have some odd demands, maybe even be a little controlling, but you're sure you can work through it right? Well maybe you can or maybe you can't. Let's discuss some traits of that old chestnut. The nightmare client.Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 16. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.- In this episode I cover 3 traits of a potential nightmare client. You can ultimately choose how to proceed, but keep your wits about you if you witness any of the three I discuss in today's episode.

Let me ask you a question? Have you been considering getting into the design industry, but worried that you are too old? In today's episode,  I want to speak with you about this topic and provide some much needed clarity on the value of starting a design business at a mature age.Hello again! It's Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 17. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and make more money, whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.In today's episode I talk about 3 key points that support starting your business later in life:1.  You have life experience.-  People feel comfortable under the guidance of someone with real life experience and values. - Mature aged designers are regularly less flippant and more open to unique situations, recognising [rather than wiping out] their clients rich family histories.2.    You recognise what people need, rather than what's in fashion- Not everybody needs an 'on trend' home or design aesthetic. Unless your target market are Millennials, you will find that your broad sense of style and aesthetics attract the lucrative empty nester market.3.      You have an authentic story to tell- Starting your passion later in life is an advantage, not a detriment. People love hearing of others that have taken the path less travelled, including starting a passion led business at a later age. Need some direction and support in your design career? *Take the quiz over at adamscougall.com/quiz 

Do you have a less than stellar track record of generating quality business referrals?  Does that all elusive 'new client' fail to show up time and time again, even though you have told everybody you know that you are ready to serve? Bring on that next client!if so, you are certainly not alone. The reason we are not getting the right referrals is because we've been doing it all the wrong way. Did you know that we don't even need to ask for these? In fact, asking is the Total opposite of what we should be doing?In today's episode, I speak with referral guru Stacey Brown Randall, the author of the multiple award-winning book 'Generating Business Referrals Without Asking', host of the Roadmap To Referrals podcast and national speaker. Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and Fox News.Stacey teaches business owners how to generate referrals naturally... without manipulating, incentivizing or even asking!You can find Stacey online at www.staceybrownrandall.comIs your design biz strategy running on empty? How about taking a short 3 minute, 15 question quiz that provides instant clarity to your unique strengths and opportunities. Take my quiz over at adamscougall.com/quiz.Like what you are hearing? Feel free to leave a review over at Apple Podcasts. Link here: https://podcasts.apple.com/podcast/id1705996535

Have you heard the noise lately about 'niching' down in your Interior Design business? What is a niche anyway? Why do you need to consider this when you love to do so many design styles and want to be available for the majority of people?This week I delve into the idea of finding your 'niche' and give you my thoughts. Is niching down into one area really that important or is this idea just marketing speak?adamscougall.com/quizadamscougall.com/coaching

Is your new design Biz in a tizz? *Get clarity, and take the quiz over at adamscougall.com/quiz Let me ask you a question? Have you heard a fair bit of discussion about starting an email list and wondered why you need to do this at all?So many designers fail to start an email list, or when they create one, fail to nurture it. Believe me, I have not always 'nurtured' my email list, but have noticed the benefit when I take the time to communicate with my audience frequently, and with value.Hey guys it's Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 20.  This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in finding their unique voice in an otherwise crowed design world.My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.Email hosting platforms mentioned in this episode include:Link to Mailer Lite hereLink to Mailchimp here

Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list.Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21.  This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.  My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.In today's episode I cover the three ESSENTIALS you must consider before you create your now lead magnet:1.      Who do you want to attract?-        Ensure you are aiming for your niche customer2.      What do you want them to do with the info? -        Get them inspired, but also highlight the technical skills needed to be successful. This is where you can help!3.     Always have a Call To Action [CTA]-        Let the subscriber know how they can get in contact for further help, when they are ready.Resources discussed in this episode include:https://www.canva.comhttps://www.scoreapp.comWatch the video version of the show over on on YouTube. https://www.youtube.com/@adamscougalltvPlease like, comment and subscribe!*Take the design quiz over at adamscougall.com/quizWithin 3 minutes you will have a personalised report that shows your strengths and opportunities, and where to go next to seek the success you desire.

Let me ask you a question? Have you wondered about Podcasts and what they do for the person who created it? Have you considered starting a podcast? Today I want to walk you through why I did this and 3 reasons you could consider starting a podcast in the near future. Let's chat!Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 22.  This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.  My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.- *Need support with your design biz? Take the quiz over at adamscougall.com/quiz Watch on YouTube 

It's time for a question. Are you confident that your marketing efforts are hitting the mark? Did you know that most solopreneur interior designers I speak with say that their marketing efforts are falling way under the mark? The proof as to why? They don't have clients. In today's episode I want to discuss where I think we waste time and where our efforts can be tweaked or entirely redirected for much better outcomes.. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 23!I help flailing new solopreneur Interior designers and decorators find their true voice and create a sensational brand, which leads to a fulfilling career working with clients attracted to your unique story, gift and vision.Want to jump on a complimentary 30 minute call to get my support in re-invigorating your design biz? Email me at adam@adamscougall.com to schedule your session.Take the design quiz and get your own personalised report emailed in 5 minutes. Go to adamscougall.com/quiz today. It's 15 questions and takes no more than 3 minutes to complete.adamscougall.com/quiz

Design biz in a tizz? Take my quiz and get your action plan over adamscougall.com/quizIt's time for a question. Are you confident enough to speak passionately about what you do? Why not consider doing an event where you speak to your ideal audience? I got two client jobs out of one event and so can you!In today's episode I want to discuss how you can step up and speak about what you do, and how to follow through with that audience after the event.Hey guys it's Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 24. This is the final episode of Season 2!I help solopreneur, mid career Freelance Interior Designers and Decorators find their true voice and create a sensational brand that leads to a fulfilling career working with clients attracted to your unique story, gift and vision.Please leave me a comment! Like and subscribe to be kept up to date with my new episodes.adamscougall.com/quiz#freelanceinteriordesigners

Hindsight is a powerful concept. If you look up the definition online, it says that it's ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time'Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets have a chat about it.Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and EPISODE 25. I help struggling freelance Interior designers and decorators find their true voice by creating their own sensational brand which leads to a fulfilling career working with clients attracted to your unique story, gift and vision Before we get going, let me ask you a question? Are you struggling with getting new design clients or jobs in the door? If so join the waitlist for my get design clients summit happening in early August 2024. The new website  is https://www.getdesignclientssummit.comNeed help with a practical report that is focused on identifying your strengths and helping you with your opportunities? Take the quiz over at adamscougall.com/quiz

Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let's discuss. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and EPISODE 26.  I help mature aged solopreneur Interior designers and decorators find their true voice by creating their own sensational brand which leads to a fulfilling career working with clients attracted to your unique story, gift and vision. Before we get going, let me ask you a question? Are you struggling with getting new design clients or jobs in the door? If so join the waitlist for my get design clients summit happening in early August 2024. The new website is: https://www.getdesignclientssummit.comWatching on YouTube? Like and subscribe!*Design biz in a bit of a tizz? Need some advice today on your strengths and opportunities? Take the quiz over at adamscougall.com/quiz 

Have you wondered how you can work successfully with your trades? Not so much just ‘on the job' but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I'd like you to consider keeping top of mind. Lets discuss! Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and EPISODE 27. Flailing in your new design biz? *Take the quiz over at adamscougall.com/quiz So You Want To Be an Interior Designer?So guys, today I want to talk about how to deepen the partnership you want to develop with trades. By trades, I mean Builders, cabinet makers etc.1.     PROACTIVELY SHOWCASE YOUR TRADE PARTNERS WORK-        Ensure they are included in published articles-       Interview them for your blog/podcast or just for an Instagram live2.     SHOW THEM HOW GOOD PARTNERSHIPS SHOULD WORK-        Lead by example. Most trades don't proactively look to highlight designers, They don't mean to be thoughtless, but yes, there is thoughtlessness. I talk how to change that.-        Highlight Instagram posts that have not included you the Designer! Keep you trades accountable by letting them know the how this should work. Don't assume they will naturally know.-        Thank them for any referrals or enquiries3.     MAINTAIN CONTACT-        Refer anyone you can to your trusted trades to support their business. This is the best way to support reciprocation.-        Create a partnership package. Can you offer finishes schedules that help joiners/builders get their clients over the line?-        Keep in touch appropriately