The Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | Autoresponders

Welcome to episode 80 of the podcast. In this episode of the podcast I welcome back long time friend of the show and marketing automation rock star Chris L. Davis from AutomationBridge.com One of the most difficult things to do with marketing automation is get started. You see that blank screen, a blinking cursor and it all becomes just a little too hard. Consequently we either end up putting it off or worse yet making some half-hearted, unplanned and undocumented stab at it, only to have it break or blow up in our face later. That is why this week's episode is dedicated to strategy and planning, we want to help you build something that will last. The post TAM 080: Strategy & Planning with Chris L. Davis appeared first on The Active Marketer.

Welcome to episode 79, part three in a three part mini-series dedicated to showing you how you can generate online income quickly. During the Corona virus lockdown many people have lost their jobs either temporarily or permanently. Now is the time to think about other ways you can generate some income. This three part mini-series will give you some ideas on how you can get up and running generating income online or get started with a new online business. The post TAM 079: Generate Online Income (Part 3), with Dan Norris appeared first on The Active Marketer.

Welcome to episode 78, the second in a three part mini-series dedicated to showing you how you can generate online income quickly. During the Corona virus lockdown many people have lost their jobs either temporarily or permanently. Now is the time to think about other ways you can generate some income. This three part mini-series will give you some ideas on how you can get up and running generating income online or get started with a new online business. The post TAM 078: How To Quickly Generate Online Income (Part 2) appeared first on The Active Marketer.

Welcome to episode 77, the first in a three part mini-series dedicated to showing you how you can generate online income quickly. During the Corona virus lockdown many people have lost their jobs either temporarily or permanently. Now is the time to think about other ways you can generate some income. This three part mini-series will give you some ideas on how you can get up and running generating income online or get started with a new online business. The post TAM 077: How To Quickly Generate Online Income (Part 1) appeared first on The Active Marketer.

With the number of nifty SaaS apps used in your business growing by the day, it becomes vitally important to be able to get those apps to hand off data and work together. Using tools like Zapier you can build marketing automation workflows from simple to as complex as you need. The post TAM 076: Automating With Zapier – Mike Knoop appeared first on The Active Marketer.

In this episode I welcome back long time friend of the show Chris L. Davis, formerly of LeadPages and now director of education at ActiveCampaign. Turn the light bulb on and start planning.  #podcast #activecampaignClick To Tweet There are so many things you can do with your marketing automation, sometimes you just need to sit […] The post TAM 075: Riffing on ActiveCampaign – Chris Davis appeared first on The Active Marketer.

A lot of the folks I work with and talk to have trouble finding their voice when it comes to writing emails and landing page copy. So in episode 74 I talk to Chris Ducker about how to find your voice and build a personal brand [Tweet “Chris Ducker and I chat about finding your voice […] The post TAM 074: Finding Your Voice and Brand With Chris Ducker appeared first on The Active Marketer.

In episode 73, I talk sales tracking and conversion optimisation  with Scott Desgrosseilliers, from Wicked Reports.  I love Wicked's tag line. “Half Your Marketing Is Wasted.  Do You Know Which Half?” Wicked reports lets you track sales back to where they originated. No one's gonna say, “Look at my .6% click rate,” but he made […] The post TAM 073: Sales Tracking With Wicked Reports – Scott Desgrosseilliers appeared first on The Active Marketer.

In episode 72, I talk to Jake Hower from FuzedApp.com about some advanced ActiveCampaign integrations. A question that comes up a lot is “how do I tag or segment people based on how much of a video they have watched?” Jakes explains how to do that and how to do it the right way. Check out […] The post TAM 072: Advanced ActiveCampaign Integrations – Jake Hower appeared first on The Active Marketer.

Episode 71 is a Tactical 20 episode all about the automation split testing feature recently released by ActiveCampaign Check out this tactical 20 episode on automation split testing #podcast #marketingautomationClick To Tweet For a full walkthrough on how to use automaton split testing check out this post Four Things To Run Split Tests On: Your email […] The post TAM 071: T20 – Automation Split Testing appeared first on The Active Marketer.

This is the last episode in our ‘payment series' and this time I am talking about ThriveCart, what it can do, why I like it and why I switched. ThriveCart hasn't been officially released to the public yet.However, I have been using it for quite some time and I really like it. UPDATE: ThriveCart has allowed […] The post TAM 070: ThriveCart Overview appeared first on The Active Marketer.

WooCommerce is a strong contender for the top spot when looking for options to create a traditional online store. It is a WordPress plugin that can handle all requirements for an eCommerce site . In episode 69 I talk with Jason Kadlec from ActiveWoo, who shares his insights and experiences with WooCommerce and specifically how it integrates with ActiveCampaign. WooCommerce and […] The post TAM 069: WooCommerce with Jason Kadlec appeared first on The Active Marketer.

Episode 68 touches on one of the more traditional cart platforms. Shopify is not only for kickstarter e-commerce sites but can tackle big enterprise brands as well. Listen to Kurt Elster talk about Shopify, who it is right for, and how it can help you and your online business. Find out is Shopify is right […] The post TAM 068: Shopify With Kurt Elster appeared first on The Active Marketer.

In episode 67, we continue the payment series by answering a few listener questions about online payment platforms Listener questions on how to take online payments #podcast #paymentsClick To Tweet This is one podcast in a series of podcasts and posts designed to help you navigate the often times confusing world off online payments and […] The post TAM 067: T20 Listener Payment Questions appeared first on The Active Marketer.

If your needs are simple and you don't need all the extras in the high end cart platforms, or you just want to validate a concept quickly, try some of these simple online payment options sometimes simple is all you need #podcast #onlinepaymentsClick To Tweet More explanation We Chat About: PayPal buttons Stripe as a […] The post TAM 066: Simple Payment Platforms appeared first on The Active Marketer.

Episode 65 continues the payment series that was started in Episode 63. The series covers payment processes, shopping carts, order forms, everything you need to take money online and manage those customers once they buy from you. This week's guest is Scott Moran of SamCart. On average, one click upsells increase sales by 68.3%. Listen in to […] The post TAM 065: SamCart With Scott Moran appeared first on The Active Marketer.

In episode 64, we continue our ‘payments series'. This week I talk to Dan DeWitte, the creator of ActiveRelay.  Why I wanted to highlight ActiveRelay first, was that it is unique in the payments space in that is is designed to work with ActiveCampaign from the ground up. New payment platform specifically designed for @ActiveCampaign. […] The post TAM 064: ActiveRelay with Dan DeWitte appeared first on The Active Marketer.

In episode 63, we are beginning a “payments series” highlighting a number of payment platforms that integrate well with ActiveCampaign. There is no “best” payment platform, only the most appropriate for your needs. So you have to have a clear picture of what exactly you need before you try to choose a solution to your payment […] The post TAM 063: How To Choose A Payment Platform appeared first on The Active Marketer.

In episode 62 of the podcast, we check back in with Cate Richards to see how she is getting along with setting up here sales funnels Marketing automation case study part 3 #podcast #marketingautomationClick To Tweet   If you want to give ActiveCampaign a try, you can set up a free trial account here. If […] The post TAM 062: Cate Richards – Case Study Part 3 appeared first on The Active Marketer.

In episode 61, I go through a few new feature updates to ActiveCampaign and what that might mean to the way you do business and build your marketing automation sequences. Have you heard about these new #ActiveCampaign feature updates? #podcast #marketingautomationClick To Tweet ActiveCampaign recently rolled out some useful feature updates, that will make your […] The post TAM 061: T20 ActiveCampaign Feature Updates appeared first on The Active Marketer.

In episode 60, I talk with head of ActiveCampaign deliverability Jon Maldia. We chat about email deliverability, the factors that go into it, what you can control what you can't control and a few best practices. Ever wonder what goes into email deliverability?  #podcast #emailmarketingClick To Tweet Email deliverability is a bit like like SEO, there […] The post TAM 060: ActiveCampaign Deliverability With Jon Maldia appeared first on The Active Marketer.

In this week's Tactical 20, I talk about using scarcity in your offers. Scarcity is a powerful motivator when it comes to selling and it is the subject in an entire chapter of Robert Cialdini's seminal book on selling “Influence, The Psychology of Persuasion” How to use scarcity without being a douchebag #podcast #salesfunnelsClick To Tweet […] The post TAM 059: How To Use Scarcity Without Being A Douchebag appeared first on The Active Marketer.

In episode 58, we cover the new Goals feature in ActiveCampaign. I chat with Kelly O'Connell the customer success manager at ActiveCampaign. Set and track goals on any automation in @ActiveCampaign #podcast #marketingautomationClick To Tweet As the name implies Goals allow you to specify a goal (or goals) for any Automation in ActiveCampaign. You can turn […] The post TAM 058: Goals Feature In ActiveCampaign appeared first on The Active Marketer.

Creating online courses is great for lead generation and revenue, but how do you get started? This week's episode follows on from episode 56 where we talk about how you can create your own online courses with the Thrive Themes suite of products. Create your own mini course funnel #podcast #salesfunnelsClick To Tweet Bullet Points We Chat About: […] The post TAM 057: Creating Online Courses With Thrive Themes appeared first on The Active Marketer.

Everybody needs lead capture on their website. Thrive Themes offers some great tools to make this process easy and effective. I have been getting a lot of questions lately about Thrive Leads, the Thrive Content Builder and Thrive Themes. So, in episode 56 I break down all of the Thrive Themes products and how they […] The post TAM 056: Lead Capture With The Thrive Themes Suite appeared first on The Active Marketer.

ActiveCampaign is rolling out the new features and enhancements, faster than I can play with them. In this week's episode, I will talk about 3 new features that are pretty bitchin' dude. @ActiveCampaign is rolling out new features faster than I can keep up #podcast #marketingautomationClick To Tweet New ActiveCampaign Features: Automation email summary Google Chrome […] The post TAM 055: Tactical 20 – New ActiveCampaign Features appeared first on The Active Marketer.

In episode 54, I talk with Sean Kaye from CasualMarketer.com about the process of planning, executing and maintaining a daily email regime. So if you have ever thought about sending daily emails to your list, this is the episode for you. Thinking of sending daily emails? Listen to this first. #podcast #marketingautomationClick To Tweet Sean recently […] The post TAM 054: Sean Kaye – Sending Daily Emails appeared first on The Active Marketer.

In this ‘Tactical 20' episode I talk new features in the ActiveCampaign automation builder. Move Steps Copy Steps Create Notes New features in the @ActiveCampaign automation builder #podcast #marketingautomationClick To Tweet Move Automation Builder Steps Copy Automation Builder Steps Create Notes If you want to give ActiveCampaign a try, you can set up a free trial account […] The post TAM 053: Tactical 20 – New Automation Builder Features appeared first on The Active Marketer.

In episode 52, I discuss some advanced lead scoring strategies. Lead scoring is one of the most underutilised features in ActiveCampaign, and other marketing automation platforms. Lead scoring is a great way for you to filter and identify your best prospects and program alerts to reach out and turn them into raving fans. Learn some killer […] The post TAM 052: Stephan Hovnanian – Advanced Lead Scoring Strategies appeared first on The Active Marketer.

This this week's ‘Tactical 20' podcast I highlight a few features of the new ActiveCampaign form builder that was just released. The biggest update to the new ActiveCampaign form builder is the addition of several new form types. There are now four different ActiveCampaign forms to choose from. Have you seen the new form builder for #ActiveCampaign? #podcast […] The post TAM 051: Tactical 20 – New ActiveCampaign Form Builder appeared first on The Active Marketer.

In episode 50, I chat with Scott Gellatly of Scale My Empire. Scott specialises in Podio. With hundreds of business tools available today, it is really hard to find one tool to systemise all your workflow and projects in one place. Most of them are limited or restricted in what they can do how you can use them. That […] The post TAM 050: Scott Gellatly – Automating Workflows With Podio appeared first on The Active Marketer.

Where to find and how to use the ActiveCampaign Bulk Editor Did you know about the @ActiveCampaign bulk editor? #podcast #marketingautomationClick To Tweet Use the bulk editor to apply changes to an entire group of contacts at once. With the bulk editor you can: Add to a List Remove from a List Add to an […] The post TAM 049: Tactical 20 – Using The ActiveCampaign Bulk Editor appeared first on The Active Marketer.

For episode 48, I chat with Wilco de Kreij of Connect Leads. Last year, Facebook launched their newest feature called Facebook Lead Ads. Facebook Lead Ads allow you to generate lead forms to gather user details like email address and contact information straight from Facebook, without the making the person type in their name and […] The post TAM 048: Wilco de Kreij – Facebook Lead Ads appeared first on The Active Marketer.

Well it is that time of year again, when everyone is making business plans for the coming year. Hopefully by now, you understand all the great benefits you can get with marketing automation. Put these marketing automation sequences to work in your business in 2016  #podcast #marketingautomationClick To Tweet But many people become overwhelmed by all the […] The post TAM 047: The “Best Of” Automations For 2016 appeared first on The Active Marketer.

In Episode 46, Greg Merrilees – Director of Studio 1 Design, and I chat about how important design is to your business. We all know that design is the story that represents your brand. But aside from just being pretty to look at, how do you design for results? How do you get people to take that next action. […] The post TAM 046: Greg Merrilees – Designing For Results appeared first on The Active Marketer.

In episode 45, Cate Richards – Founder of True Entrepreneur is back for part 2 of our marketing automation case study. Check in on this marketing automation case study. #podcast #marketingautomationClick To Tweet On the previous episode, we chat about her background, current approach, tagging structures and more.  And now, she shares all her progress & […] The post TAM 045: Cate Richards – Case Study Part 2 appeared first on The Active Marketer.

In episode 44, we chat with the email deliverability Jedi – Chris Lang. Chris Lang is an email delivery consultant and a fellow email marketer. Chris Lang lives and breathes email deliverability and here is here to bust some common myths and give us his Top 10 list for getting out of the gmail promotions […] The post TAM 044: Chris Lang – Email Deliverability appeared first on The Active Marketer.

In episode 43, I chat with Tim Paige, host of ConversionCast. We talk about creating a sales funnel to get customers and leads into your business. Tim Paige explains how to get the most out of your webinar funnel #podcast #salesfunnelsClick To Tweet Tune in, as he shares experience on organizing a successful Webinar and the conversion tactics […] The post TAM 043: Tim Paige – Using Webinars For Lead Generation appeared first on The Active Marketer.

In episode 42, I outline 3 new ActiveCampaign features that might make you marketing life easier. 3 new @ActiveCampaign features to make you marketing life easier? #podcast #marketingautomationClick To Tweet Email HTML Element Block ActiveCampaign blog article Personalisation Tags In Deal Titles ActiveCampaign blog article Wildcards In URL Page Visit Triggers ActiveCampaign blog article   […] The post TAM 042: Tactical 20 – New ActiveCampaign Features appeared first on The Active Marketer.

For episode 41, I chat with the marketing automation stud muffin and head of marketing automation at LeadPages – Chris Davis. In episode 28, he shared his automation favorites, metrics you should track, and tools you should use. Want to learn the secret of the ‘ol single-double opt-in? #podcast #marketingautomationClick To Tweet This week, we talk about how […] The post TAM 041: Chris Davis – The Perfect Follow-Up Sequence appeared first on The Active Marketer.

There are some cool things that you can do with personalization tags (sometimes called merge fields) that will give your emails that little bit of umph and extra polish it takes to make them more professional. Are you using this trick to make your emails more personal? #podcast #emailmarketingClick To Tweet ActiveCampaign gives you heaps of different […] The post TAM 040: T20 – Using Personalization Tags appeared first on The Active Marketer.

In the episode 39, we finish up with part 2 of my chat with Todd Brown – founder of Marketing Funnel Automation. We talk further about creating a successful sales funnel and finding your big idea. On part 1, we spoke about the process, marketplace sophistication and the different levels of your unique mechanism. Your sales funnel works better […] The post TAM 039: Todd Brown – Sales Funnel Strategy, Part 2 appeared first on The Active Marketer.

In episode 38, I chat with Todd Brown –  founder of MarketingFunnelAutomation.com about sales funnel strategy and the steps you need to take to create a killer sales funnel. Do you have these essential elements in your sales funnel? #podcast #salesfunnels @ToddBrownClick To Tweet There was so much great content in this interview, I have broken it […] The post TAM 038: Todd Brown – Sales Funnel Strategy, Part 1 appeared first on The Active Marketer.

In episode 37, I chat with Cate Richards – Founder of True Entrepreneur – a website created for Entrepreneurs to help create and crystalise their branding and messaging. What to know how to get started with #marketingautomation?  Follow this case study. #podcastClick To Tweet In this case study – listen in is as Cate Richards tells us […] The post TAM 037: Marketing Automation Case Study – Part 1 appeared first on The Active Marketer.

In episode 36, I chat with Ian Brodie, Author of the Email Persuasion – the number one book in Email Marketing, about what elements to include in your customer onboarding. Want to know how to create a great onboarding sequence? #podcast #marketingautomationClick To Tweet Ian shares the quick wins on crafting the best onboarding sequence, […] The post TAM 036: Ian Brodie – How To Build A Great Onboarding Sequence appeared first on The Active Marketer.

In episode 35, I chat with  Charles Valher, Co-founder of Outsourcing Angel a trusted provider of outsourced solutions. How to automate your business with people #podcast #outsourcingClick To Tweet Are you spending too much time doing  the usual tasks of your business? Caught up with your unread E-mails but running out of time because of other priorities? […] The post TAM 035: Charles Valher – Automating With People appeared first on The Active Marketer.

In this Tactical 20 podcast we talk about how to set up your list structure in the most efficient way. If you are coming from systems like AWeber or MailChimp, don't get sucked into re-creating a multiple list management nightmare. Keep it simple and streamlined. Get your email list structure set up the right way from […] The post TAM 034: Tactical 20 – List Strategy appeared first on The Active Marketer.

In episode 33, I chat with Kevin Rogers Copywriter, founder of Copychief.com  and Amazon's best selling author of “The 60-second Sales Hook”. What is the right way to get started with copywriting? #podcast #copywritingClick To Tweet What are the usual mistakes that we still do in copywriting? Does the long form of sales letter still […] The post TAM 033: Kevin Rogers – Copywriting The Right Way appeared first on The Active Marketer.

In episode 32, I chat with return guest Dan Norris, author of “Content Machine”. If content marketing is all the rage these days, why does so much of it suck? Dan has been slugging it out with content marketing for years and he shares how to do it right and use it as a tool […] The post TAM 032: Dan Norris – Content Marketing The Right Way appeared first on The Active Marketer.

In episode 31, I chat with Dan Dobos, creator of LeadMachine.com. LeadMachine is a marketing automation platform that is really great for running an outbound sales team. Dan has a great deal of experience with automation and shares some of his best tips on how to use it correctly with an offline business. Are you […] The post TAM 031: Dan Dobos – Marketing Automation Lessons Learned appeared first on The Active Marketer.

In episode 30, I chat with e-commerce rockstar Ezra Firestone. We talk about how to use marketing automation to convert pre-purchase subscribers into buyers and how to turn buyers into repeat customers. Find out how Ezra Firestone get a 50% reorder rate? #podcast #shopifyClick To Tweet Ezra shares a killer post purchase follow-up automation that anybody can […] The post TAM 030: Ezra Firestone – Post Purchase Follow Up appeared first on The Active Marketer.