Podcast appearances and mentions of ben krueger

Travel writer Joshua Jung traveled to Uzbekistan as a tourist and before long he began to feel as though he was being treated like a local. Josh shares why sometimes it's better to stand out as a tourist.Josh describes why being immersed in the life, culture, and language of another country through the lens of a local is the experience travelers search for. But for Josh, being an American – Korean-American, he's quickly outed as a tourist and proceeds to have a classic "tourist" experience.Discover why Josh chose Uzbekistan, a country with a rich culture and one of the last hidden gems in the backpacking community. Also on Speaking of Travel are Lisa Vann and Ben Krueger, owners of Huli Sue's BBQ & Grill in Asheville, NC. They share how their long-time success with a restaurant in Hawaii keeps the spirit of Aloha alive and well in their lives. 

Despite facing adversity and struggles, pop-punk/ rap artist Tx2 shares the process and struggles on making his latest music. In this podcast, Ben Krueger interviews Tx2 about the punk music he creates and the process of the how the songs where made. Tx2 also talks about his TikTok popularity that recently blew up. Songs: "Make u Bleed", "Pull the Plug"

Based in Burlington Vermont, Ben Krueger is the founder and CEO of Cashflow Podcasting, where he helps industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on hundreds of podcasts since 2012, he has developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they've developed a proven system for leaders to host their own world-class podcast in a fraction of the time. In this episode, Ben and Jon discuss how to make a truly great podcast and engage your audience. Learn more at https://cashflowpodcasting.com/ Follow Ben Krueger on Linkedin https://www.linkedin.com/in/benkrueger1544/

Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he's dedicated to helping industry leaders start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Ben has had the privilege of collaborating on 100s of podcasts since 2012, applying his Podcast Principles and service systems to help clients easily host shows that make a deep impact while reaching millions. Ben frequently shares his insights through his website, Cashflow Podcasting and through his podcast interviews on shows like Starting From Nothing, Boomer Business Owner and DuctTape Marketing.

What does it take to take your business to the next level with podcasting? Podcasting is one of the most effective medium to build your audience and create greater awareness about your brand. Ben Krueger, the founder of Authority Engine, is determined to help businesses grow through podcasting. Ben is an avid entrepreneur, marketer [...] The post How to Accelerate Your Business With Podcasting appeared first on Small Business Advice Help For Startups and Entrepreneurs.

Everyone has a podcast, but do you have listeners? Ben Krueger, The Podcast Educator will help us understand how to fix that. Ben is the founder of Cashflow Podcasting, a company who’s innovative process is a new way for authors and thought leaders to host a podcast of their own in just a few hours of their time per month. Ben spends his time educating thought leaders & authors about using podcasting as an effective growth, marketing, and authority tool. He’s a world traveler, outdoor sports junkie, and he’s here today to share his proven approach for growing authority and influence through podcasting.

Today I'm doing a podcaster profile interview with my friend Ben Krueger from Cashflow Podcasting! Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Check out episode 122 of Podcasting Business School as Ben and I discuss: How he got started in podcasting. Why he things more brick and mortar businesses need to have podcasts to grow their brand. His top tips for podcasting growth. His top recommendations for podcasters that are just getting started. Connect with Ben: www.CashFlowPodcasting.com Are you feeling like your podcast downloads and your business have stalled out since launching your show? Check out my Podcasting Business Coaching package which is on sale this week (use the promo code PODPAL to save $50).   Get all the info: www.PodcastingBusiness.School

Ben Krueger is the founder and CEO of Cashflow Podcasting, where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on 100s of podcasts since 2012, they’ve developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they’ve developed a proven system for leaders to host their own world-class podcast in a fraction of the time, and he’s here today to share what he’s learned.     = = = = = The Team here at PYP has put together another uplifting, insightful, and inspiring show for you today. Our goal is to bring you timely, relevant, and useful conversations so that you can experience more success, energy, and LIFE as the leader of your business, career, side hustle, or passion.   We always appreciate your rating and review of the show. If you haven’t already been incredibly generous and awesome, now’s your chance when you leave us a review and make sure to subscribe to the show wherever you listen to podcasts!   Here are a few ways I can help you: Share this episode with one person who could use a boost of inspiration and positivity today. Grab your copy of my leadership playbook that teaches you the 11 skills you can quickly master to become an exceptional leader.   Say yes to yourself -- watch this video that takes you inside the space of moving toward the next best version of you. Buy one of my books on Amazon and leave me a 5-star review.  

Do you want to start a podcast or do you already have one and want to step up your game? Here are some of the key principles you need to know about podcasting. Joining Mitch Russo in this conversation is Ben Krueger, an entrepreneur, podcast advisor and founder of Cashflow Podcasting, a premium podcast launching platform that has worked with industry advocates, including keynote speakers, bestselling authors and leading consultants. Starting as an intern trying his hands out on his employers’ podcast, Ben quickly figured out the ropes of the podcasting industry and built his own business from that knowledge and experience. From strategic principles such as getting clarity about the purpose of your podcast and knowing your niche and audience, to choosing episode formats, podcast promotion, monetization and content repurposing, this episode is a veritable podcasting starter’s kit. Some of the most valuable tips can be the littlest ones, so don’t skip a beat on this one!Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to start a podcast or do you already have one and want to step up your game? Here are some of the key principles you need to know about podcasting. Joining Mitch Russo in this conversation is Ben Krueger, an entrepreneur, podcast advisor and founder of Cashflow Podcasting, a premium podcast launching platform that has worked with industry advocates, including keynote speakers, bestselling authors and leading consultants. Starting as an intern trying his hands out on his employers’ podcast, Ben quickly figured out the ropes of the podcasting industry and built his own business from that knowledge and experience. From strategic principles such as getting clarity about the purpose of your podcast and knowing your niche and audience, to choosing episode formats, podcast promotion, monetization and content repurposing, this episode is a veritable podcasting starter’s kit. Some of the most valuable tips can be the littlest ones, so don’t skip a beat on this one! Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Krueger is the founder & CEO of Cashflow Podcasting and he's dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. Ben has had the privilege of collaborating on 100s of podcasts since 2012, applying his Podcast Principles and service systems to help clients easily host shows that make a deep impact while reaching millions. You can reach Ben directly via email at ben@cashflowpodcasting.com and you can learn more about effective business podcasting at ThePodcastPrinciples.com.   Here are the key links from the episode: Cashflow Podcasting The Podcast Principles   Marc's Links 5 Day Podcast Launch Mini Course From $0 To $100K+ With Content Marketing Schedule a free strategy call   Marc's books YouTube Decoded Podcast Domination Content Marketing Secrets The Wealthy Author

  Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Resource Ben's Site http://www.thepodcastprinciples.com Ben's Site https://cashflowpodcasting.com/

Ben Krueger is the founder and CEO of Cash Flow Podcasting where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated with hundreds of podcasts since 2012 they had developed 8 podcast principles that when applied it will lead to highly effective business podcasts. Built on these principles they've developed proven systems for leaders to host their world-class podcasts in a fraction of time. During this interview we discuss: 2:10 - Why did Ben choose Podcasting as a business 8 years ago? 5:03 - Ben tells us a little bit about his business model including revenue and growth numbers for this business.  8:35 - Ben share the #1 business superpower he wished he had. 10:17 - Interesting and compelling stats and facts around podcasting today. 15:50 - How to be a leader in your podcasting niche. 16:53 - Is podcasting for you and how to figure that out? 19:11 - One of the best strategies for using podcasts to help grow your business. 21:49 - We talk about exactly why I decided to NOT launch a podcast solely focused on LinkedIn and social selling. 23:36 - Ben share the personality type he finds that works really well for podcasting.  26:15 - We talked about podcast types and including how long your podcast should be.  29:19 - Ben shares his favorite growth tool/software. 29:42 - He recommended and shares one of his favorite books for the audience. PLUS a whole lot more. Ben's Websites: www.cashflowpodcasting.com Get Ben's Book called "Podcast Principles" for FREE! ----------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Ben Krueger, founder and CEO of Cashflow Podcasting, joins us for this episode to discuss how to use Pro Bono Publicity (from Chapter 3 of Influencer Networking Secrets) to discover Cashflow For Your (Broke) Podcast. With nearly a decade in producing, promoting and monetizing people’s personal media platforms, Ben’s helped hundreds of entrepreneurs leverage their knowledge and network to produce income from publishing their wisdom. In this episode: How publishing your wisdom and conversations with others puts you in the category of “generous with knowledge and expertise” Ben’s personal experience building relationships and promoting others in the marketing world that led to his success Ben’s 8 PODCAST PRINCIPLES to make your show an income-producing asset Resources Get Your FREE Copy of Ben’s Book, “The Podcast Principles” HERE:

In today's conversation with Ben Krueger, we dive into some exciting topics around podcasting, fundamental principles of business and how to plan, start and grow a podcast that generates amazing business results using the 8 Podcast Principles. Ben Krueger is the Podcast Educator, founder & CEO of Cashflow Podcasting and he's dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Ben has had the privilege of collaborating on 100s of podcasts since 2012, applying his Podcast Principles and service systems to help clients easily host shows that make a deep impact while reaching millions. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Ben Krueger, Founder of Cashflow Podcasting, is a podcast educator who helps people develop their own podcasts. After an internship, Ben took over production on the company’s podcast and eventually found himself helping others start their own. This marked the start of his company, Cashflow Podcasting, where he helps topic experts with the processes which enable a successful podcast. Ben knows the value of a podcast for maintaining a strong network of relationships. In his interview, Ben explains why now is a great time to start a podcast and shares an overview of the fundamental principles of podcasting. He discusses why podcasts can become an important branch of your marketing department. Ben shares tips on how to be a successful podcast host regarding mindset and intention, as well as the recent transformation of the state of the world for notorious speakers and why they should turn to podcasts. He also explains why podcasting can help build trust within your network and how this eventually translates to increased business. In a time where the digital space is becoming potentially even more important than the public space, be sure to educate yourself on this fascinating area of communication and use Ben’s wisdom to your advantage. 1-Minute Sections:  7:25-8:42: Why now is a great time to start a podcast. 9:42-10:43: People may not start a podcast because they want to do it right.  12:43-13:54: The value of having the proper mindset when starting a podcast and how you can attain said mindset. 17:28-18:32: Why you should definitely start a podcast even if there are already shows on your chosen topic.  We've built a special collection of 20 minute interviews from members of Provisors and Vistage speakers. To see the directory and choose an interview visit ExitCoachRadio.com Are you and your Company Transition-Ready? Click Here for a free report & assessment!

Do you ever feel super giddy when you find someone who loves to talk about your passion just as much as you do? I know I do!Today's conversation is all about podcasting with my new friend, and fellow podcast enthusiast, Ben Krueger. In our chat, we talked about what podcasting has been like over the last decade, the biggest changes we've seen in the last 12 months, and how you can avoid the most common mistakes Ben and I see regularly with new podcasters.Our interview wasn't only meant to share our enthusiasm about podcasting (although it's what initially had me super excited about our chat!), but to also show you how to collaborate with others in your industry. So get ready for a double dose of podcasting knowledge as Ben and I share stories and wisdom from our own podcast journeys.Launch YOUR Podcast in 30 days! The toolkit I wish I had when I started podcasting. "The Ultimate Podcast Launch Toolkit" https://toolkit.krystalproffitt.com/

The Cascade Collegiate League has officially announced its plans for the entirety of the 2020 summer season. Listen in as Ben Krueger talks about where the league will be playing and the things they hope to do in the future with the league. To keep the 9 Inning Know It All podcast, site and YouTube channel up and running we need supporters like you. Please consider becoming a supporter on our Patreon account. Every little bit helps us to get to more games and share the game of baseball with players, coaches and fans across the country. www.patreon.com/9inningknowitall

Ben Krueger is the founder and CEO of Cashflow Podcasting, where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on 100s of podcasts since 2012, they’ve developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they’ve developed a proven system for leaders to host their own world-class podcast in a fraction of the time, and he’s here today to share what he’s learned.

Ben Krueger is the founder and CEO of Cashflow Podcasting, where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on 100s of podcasts since 2012, they’ve developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they’ve developed a proven system for leaders to host their own world-class podcast in a fraction of the time and he’s here today to share what he’s learned. Connect with Ben Krueger Website: https://cashflowpodcasting.com/ LinkedIn: https://www.linkedin.com/in/benkrueger1544/ Twitter: https://twitter.com/benwkrueger Facebook: https://www.facebook.com/CashflowPodcasting/ Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexptberience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com

Podcasting monetization expert Ben Krueger shares about podcast cash-flow 101, what gear you need to launch your podcast, and how to monetize your podcast.

Introducing Ben Krueger Ben Krueger is our guest today joining us on the Steve Jobs inspired Join Up Dots podcast. He  is a man who joins a very select band of entrepreneurs and businessmen who have made more than one appearance on the show. First appearing on the show on the 17th July 2014, he spoke passionately about his love for podcasting and his deep dive into the medium. Joining up the dots, it all started when he was penned up in an office working the dreaded dead-end job, and had to find something that would help him alleviate that daily feeling of boredom and dread.  So he resorted to listening to marketing and business podcasts, and as he listened, he started researching, and learning more about podcasting as a personal interest. How The Dots Joined Up For Ben This quickly grew into voracious research trying to uncover what made certain podcasts wild successes, and others a flop. So obsessed was he that he first created Authority Engine, which helped people become legends through the power of their voice. This has now pivoted into helping people start a podcast, or get theirs edited through Cash Flow Podcasting. When we last spoke he was living in Thailand as was an entrepreneur with a passion for the outdoors, travel, adventure, business strategy and podcasting. So is he still wearing the baggy shorts, and the sunglasses or has he settled down and watched his efforts grow his business? Well let's find out as we bring onto the show to start joining up dots with the one and only Ben Krueger Show Highlights During the show we discussed such deep subjects with Ben Krueger such as: Why a product that is too different even if its brilliant, more often than not wont get legs and gain traction. Ben shares a great story about a photography business in the UK, who niche down on every website they have online. We discuss how the clarity of a business is an evolution, and more often than not will become visible straight away. And lastly........... Why all business owners must focus on the value proposition of the perfect customer time and time again to truly find success. Ben Krueger Books How To Connect With Ben Krueger Website Linkedin Facebook Twitter Return To The Top Of Cash Flow Podcasting If you enjoyed this episode of Ben why not listen to some of our favourite podcast episodes such as Spike Ball Founder, Nick Ruiz,  Sarah Caltieri or the amazing Sam Bearfoot Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from. Full Transcription Of Ben Krueger Interview Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK, David Ralph. David Ralph 0:26 Now, good morning to you. Good morning, everybody. everywhere across the world. Do you ever sit there laying in bed or maybe in the bath and think to yourself, that guy who was on episode 88 of Join Up Dots back in 2014? I wonder what happened to him. Do you ever do that? Well, I know I do. And I'm glad I'm going to actually find out because today's guest is a man who joins a very select band of entrepreneurs and businessmen who have made more than one appearance on the show now first appearing on the show on the 17th of July 2014. As I said he spoke passionately about Lots of podcasting and he's deep dive into the medium. joining up the dots. It all started when he was penned up in an office working the dreaded dead end job and had to find something that would help him alleviate that daily feeling of boredom and dread. So he resorted to listening to marketing and business podcasts. And as he listened he started researching and learning more about podcasting just as a personal interest. Now, this quickly grew into a voracious research trying to uncover what made certain podcasts wild successes, and others a flop. And so obsessed was he that he first created authority engine, which helped people become legends through the power of their voice. This is now pivoted into helping people start a podcast or get theirs edited easily through cash flow podcasting. Now when we last spoke, he was living in Thailand and was an entrepreneur with a passion for the outdoors, travel, adventure business strategy and podcasting. So the question is, Is he still wearing the baggy shorts and the sunglasses He's always he settled down and watch these efforts grow into a fully fledged business. And why do so many people fail at podcasting when it's such an amazing medium to connect with people, and people are listening more and more every day? Well, let's find out as we bring them to the show to start joining up dots with the one and only Mr. Ben Krueger. Ben Krueger 2:25 I'm doing great. David, thank you so much for having me back. It's, it's bringing it all back bringing it all back a couple years now. David Ralph 2:32 I know I haven't changed back and I'm still doing the same old routine that I've been doing for six years. And that actually leads into a good question. I wasn't going to ask you that question. But do you think we've podcast the ones that do really well is because there's a kind of familiarity kind of people know what they're going to get. I remember hearing the producer of police academy films. Do you remember the police academy films back in the day? And oh, yeah, they got up to like police academy nine He said, the real thing to make something successful is give people what they liked about the one before, but make it different. So they come back. So that familiarity. Do you think that's what makes a podcast successful? Ben Krueger 3:14 I mean, I think that's one of one of many routes because yeah, you you as a podcaster. No. And anybody out there like all the podcast is, is recorded audio. So at the end of the day, there's so many different things you can do with the medium. But I like that, you know, if you tapped into a vein, where people are really engaged, people are really connected. And you give them more of that. Just with different stories, different people's experiences, like your show is a perfect format that doesn't need to be changed every episode because it's about people's stories. It's about the dots in their in their experience that have linked up to create who they are and who they're becoming. So it's this It's this interesting format that, you know, if somebody tried to apply the same format to something that was a little bit more different, you know, it's like an evolving news or something like that you could use the same kind of rough format so that people again, like you said, know what to expect. But there's got to be, you know, there's got to be something new going on there to bring them back and keep them interested. So I think there's definitely two sides to that coin, but I like because with these types of format of shows, there is newness, but it's in the same format. So you get, you get the same value delivered over and over and over again. You get the same type of entertainment, but it's new and it's fresh, because it's new people, new stories and new and interesting things going on. So yes and no is my gloriously refined answer there. Well, I'm David Ralph 4:55 gonna throw it to another level now because I was listening while I was watching So Scott, and I've been talking about it for over lockdown that we're in at the moment. There's some good content that's being produced. And there's some bloody awful content. And the one that I do like is some good news sGn network by john Wright and I just like that he's 1625 minutes. And I was watching it today. And he had Oprah Winfrey on any air to Steven Spielberg. And obviously, he's got a good network, but he can sprinkle the Stardust across. But it's format. It's the news. And I thought to myself, it's interesting, actually, we like the way it's happening. Because it's how we know. We know that the news, as I used to do training courses many, many years ago, and I always said, Tell them what you're going to tell him, Ben, tell him and Ben, tell them what you told him. And that was basically how you summarise the training goals. But news is exactly the same. They tell you what's in the news. And then they give you a bit more about it and then a summary at the end. And once again, that's gone off like a rocket because it reads Is that Amelie ality You know, I'm really interested in this pain. I wasn't going to speak to you about this because I hadn't thought about it. But I wonder if products and services are more likely to find legs because they're similar to something out there more than somebody trying to create something brand new. Ben Krueger 6:19 Yeah, well, it's that classic, you know, the the innovators kind of dilemma where, what what has been shown time and time again with different products with different services with different things. If something's too different from what currently is, even if it's significantly better. It's too big of a leap of faith for people to take, because there is there wasn't that like stair step in between. Whereas if it's a little bit better or a little bit different or a little bit improved, and a little bit refined, that tends to be my much more More resonant product or service or show. And so I see that all the time with shows that are trying to be too creative. Like they kind of they're, they're too out there. So they don't even, they don't really connect with people because they people can't draw a connection between what they think of as a podcast and what this thing is that they're trying to listen to. And it doesn't really doesn't really Join Up Dots as it were. So it's an interesting dilemma, where it seems to be and I think it's a little bit of a human nature thing. We want to know what we're expecting, or we want to have some idea of what we're looking at and what it is. So if it's a little bit too far out there, it's too different. It's going to be hard for us to track and hard for us to really engage fully without having that judgement piece. I think that's a big part of it. David Ralph 7:57 So if we go back in time law He was with us you were talking about your business authority engine. And what I loved about that at the time, and I remember I was very new in the game. But I remember having some kind of deep connection to the fact of biscuit. I didn't just throw it out. But he became an expert. He did the work. He did the research and a poverty engine, I thought was going to be your legacy work. It just seemed to be fulfilling a need at that time, is now pivoted to cash flow podcasting. Why Why did you change it? Ben Krueger 8:33 Yeah, good question. We we found over time working with folks that our specialty really came in as working with established businesses that were trying to use podcasting as a way to engage their audience to build you know, their authority and their network in their industries, to uplift their industry and at the end of the day, as well to generate clients and And revenue for their business. So, you know, there's a tonne of ways people can use podcasting, there's a tonne of different types of podcasts and categories of podcasts. But we really found that was our sweet spot is helping businesses, you know whether coaching online services SAS, you know, financial advising all those kinds of businesses use podcasting as a way to transform their audience over time, through trusting relationships, through results in advance in educating through their content into folks who are really great prospects and really great clients for their brand. So that's kind of where that transition came in. And a lot of the core elements are still there. It really just came down to a refinement of who we can add the most value for in terms of clients because we could work with all types of different podcasts. We have really found that's our sweet spot. We talk about that time and time again on Join Up Dots about online business is simple. And I Keep on drumming this in because I want people to understand that is simple, you've got to have something that other people value, it's got to either solve a big problem or move them into an increased level of status or pleasure point. And then focus in on that one person and just do that. And it's almost better if you've got a great idea to have like nine different customer bases, but just speak to that one customer in each of the portals. So create a website just for that customer and then another one just for that customer. And I speak to people and I say oh, no, no, no, I just want one business like oh, yeah, one business is brilliant. Let's try to get one business but let's try to get one customer that really buys big. Learn what works from that and then sort of rinse and repeat because it is easy isn't a pain once you've done it's it's the it's the classic Like be a big fish in a small pond or the air of a small town versus, you know, trying to trying to swim with the sharks. You know, I one great example of this that I really like and I've heard a couple other people bring up over time is a it's a it's a photography company out of the UK that does product photography. So they have two websites that I'm aware of and they may have other ones but one is we shoot bottles so you know it's it's product photography of anything in a bottle and we shoot cans to totally different domains they don't refer to each other at all. But it's the same company they pretty much use the exact same setup because cans and bottles are pretty similar from a photography standpoint, but I love that it's so special. Each one is so specific. So if you've got you know a product that comes in a bottle and you find out about we shoe bottles, calm boy does that sound like the right fit or not. David Ralph 12:00 And so many people out there think that they're gonna miss out open don't they think if I go for everyone they're gonna miss out and you can go as niche as you want. And I remember people used to say the riches are in the niches and they you know it doesn't work over the UK because we say niche but I like that niche and rich and I used to think really really bad is true is so true you can go too wide but you can't go too deep. Ben Krueger 12:27 Yeah, it's that classic when you've heard the same advice too many times you almost don't trust it cuz it seems a little cliche, but it's absolutely true. And we've found for for podcasts, and particularly for ones that are are trying to you know, they're they're creating a podcast community around a brand around a product or a service. We have found this this idea of niching down as if you can with your content you saw One main problem for one core group of people. So a perfect example of this is like a gal. We work with Katrina Ebell, she's got a podcast called weight loss for busy physicians. I mean, it couldn't be more specific and more directed, she solves one problem for one group of people. And so with that, her podcast really, really resonates for those folks that that fit in that space. And there's more people in that space then she can actually work with, she's been sold out for a while. So it's that classic. You know, if you try to be everything to everybody, you're gonna have a hard time getting traction, whereas if you can be the mayor of that small town, everybody in that small town knows you they share. You know, they talk about you with their neighbours like that that whole town knows who you are and what you're about and how you can help them out. Now with your David Ralph 13:54 tagline, I suppose on their podcast services, the busy thought leaders, I was looking And earlier, and I'm very much into trying to explain a business in four to five words that really say what your service is podcast services for busy thought leaders. Ben Krueger 14:14 Well, the fun part is we're in the process of a complete upgrade and how we communicate our our services. So the the new thing that we're moving towards or the new way we're describing how we do what we do, is we make podcasting easy. Yeah, that's really it, isn't it? Yeah. And that's with the caveat that you know, someone is in in kind of the verticals that we can help the most, but at the core foundation of it. That's what it's all about. Because when when we first started this whole process of helping people, create, plan, create and launch podcasts for their business We're actually working with a gentleman, who at the time, I had only been doing podcast production, I had helped out on some launches. But I had a gentleman come to me and say, you know, I want to start a podcast for my brand. I've got an online paid community. I don't have the time. I don't know what I don't know. And I want to do it right. Help me out. So what does that look like? So we work together to figure out what is this process where he can just show up as the host. And we can have a process and a team that supports him in just doing that. So really, what it comes down to over time is we make podcasting easy. And, you know, I always like to add on the little, you know, because I can't just leave it as simple as possible. We make podcasting easy and effective because at the end of the day, if it's not working for a brand or if it's not working in contributing to the goals that the host wants it to do, then what are we? What are we even doing? So I'm a big fan of start with the end in mind and make it easy and as simple as possible. effectiveness does not have to be complicated. David Ralph 16:16 Yeah, I agree with you totally. And I love the word easy. If you go over to Join Up Dots, my tagline is we make getting your own successful online business easy. And I saw one the other day, which is lawn care made easy. You know, in four words, it says everything that it does, and but that ability to have that kind of clarity in your own business. Is that something that people should get right at the beginning, or should they grow into it because I come to it from two different sides. I can do it for other people, but I wonder whether the actual evolution is part of getting that simplicity and clarity Ben Krueger 17:00 Well, I can definitely say I would have loved to be able to start with that clarity. But I can definitely say from a personal standpoint, like our message has shifted and changed and evolved and refined and gotten more and more simple over time. But I know my personal tendency is to say 10 words when three words will do yeah, so that David Ralph 17:23 I know that problem. Ben Krueger 17:25 Exactly, exactly. I think I think all of us talkers tend to have that challenge. But I think you know, it depends on where you're at. And I think what it really comes down to is the simplicity of the messaging comes from a deeper understanding of, of the space and of either the problem you're solving or you know, the the benefit that you are sharing with folks because the more you understand that space, their needs, their psychographics why it's important to them, the More you can simply communicate it. So if you are, you know, let's say you work in, in a industry for 20 years as an employee, or you know, in part of a different company, and then you strike out on your own, you've had 20 years to figure out what that industry is all about what's important to people, you know, and so you can, I think it'd be much easier to start with some super clarity. Because you know, the space you understand what's going on. Whereas if you are just getting into an arena, into a vertical into an industry, there's gonna be some time as you kind of get grips on what's going on, and what's important to people. And, you know, just because it's important to one doesn't mean it's important to others. So you got to kind of find where those sweet spots are. So I think it's a natural evolution. But it comes with an understanding of what the pain points are, what the challenges are, what the outcomes are, what the hopes and dreams are of the folks in that space, David Ralph 19:01 let's hear from Oprah. And then we'll be back with Ben, Oprah Winfrey 19:03 the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you're not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction. David Ralph 19:35 Now, have you had failuress? Because from my side of the fence, and I've connected with you a couple of times, and we've known each other for years, but we hardly know each other at all. But it's always seemed like you had persistence. You were somebody that was going to follow it through. And so have you actually had babies or have they just been sort of learning learning opportunities for you? Ben Krueger 19:59 Oh, I think Yeah, any anybody that says they haven't had failures, I think I think might be sweeping some things under the rug. And not that you can't take them and see them as learning experiences and step into the other side. But I've absolutely had some some failures. So one, one particularly tasty one is for a while, you know, I got into entrepreneurship with only having worked a few jobs and marketing all for a couple of months at a time. So I think I was I was an employee through I think I bounced around to four or five different companies over the course of about three years total. And then when I and then I went into starting my own business, but no, I didn't know what the heck I was doing. I had no idea how to manage a team or build a team or do it all myself or manage, you know, the finances of a company. So I think one of the one of the biggest learning opportunities for me, which at the time I definitely saw as a failure and really frustrated me was I did not know how to manage cash flow within a company, which is kind of funny seeing as we're now called cashflow podcasting, but this was also before the branding change. So essentially, we were we had a year where we just lost money because I was doing a lot of investing in growth in big ideas in shiny objects. And I was not paying attention to the bottom line I wasn't paying attention to like having stair step growth of just, you know, looking at the next piece and then the next piece as Oprah just, you know, so eloquently put it I was trying to skip steps and in doing so, Got the company into debt and not in a healthy way and I ended up having to let go of a key team member who and absolutely done an incredible job up until that point you know arguably better than me and it was it felt like a massive failing because I had I had not made decisions in the company that were intelligent around money in that I could could essentially keep employing him and so I had to essentially really tighten tighten about pulling the drawstrings relearn and understand like okay, how do I go from I'm losing money every single month to I need this to be profitable and not from some maniacal you know, laughing on top of my you know, pile of gold coins mixed, you know, Mix Scrooge type of thing. But for any venture to actually contribute and survive, it needs to be profitable. So that was a serious what felt like a huge failing at the time. And sometimes depending on how I'm feeling in the day, it can still feel like a giant failure. But it it was absolutely a learning curve and led me in a direction that now I feel like I've you know, got a really solid understanding for what needs to be in place financially for the company to do well. And I've put in systems in place so that when I'm when I start to you know, if things start to shift in a way that it's not supporting us and along in the long term financially, then I've got some early red flags and warning so I don't find myself in that position again. David Ralph 23:53 It's personally my biggest failing was obsession. I was obsessed and overwhelmed. And just I just grow, drove myself into knees and there's many different references of my journey on Join Up Dots that you can go back to. But my number one learning that I learned was it's better not to work on a business plan to work on a business. All my great ideas come up when I'm on vacation, or sitting in the garden, more than just being in front of a computer slogging away for hours on hours thinking that it's going to be genius. And a lot of stuff that I've done in the past. I look at it and I think it failed because there was a desperation in it. I there was a lack of clarity in it. I don't think I was totally believing in it. So it was just kind of a shadow of what it is now. Anybody that comes to me now, they get value. And I absolutely go to bed with you know, a clear conscience and I will sleep better than anybody. But in the early days, when I was trying to get it going. I think it was kind of half baked because I didn't have the journey, I think you've got to have the journey, which is why it's so important if somebody is starting a business to start with your current knowledge base, because then you've only got half the learning the entrepreneurial side is quite difficult to learn. But at least you start with something that you already know about. Ben Krueger 25:23 Yeah, and I think this is this reflects actually pretty accurately on on one of what I would consider my biggest failings as well as, for the longest time in business. Like I, when it comes down to it, I made it about me. I made it about what I wanted, like how I wanted the business to support my lifestyle, what I wanted to do and what I didn't want to do, it was it was very, you know, kind of, if a if a, you know, five year old was having a tantrum, and you know, it's about me, they don't get to have their nap time or you know, whatever. Yeah, it's It's a little bit of that, that going on. And it's not something I'm super proud to admit, but it's absolutely true and what I've, what the primary shift has been in, it's kind of the scarcity versus abundance mindset. Like if you're in a mindset where you you are doing okay, then you have the ability to give back. Whereas, if you feel like you are just scraping along and you're, you're in that hustle and grind, and you've got to get it's very, you know, get focused. So I think the big shift for me has been trying to and transition and stay in the place of contributing as much value as I can through our products and services through you know, all the content and things that we we create and at the same time, I think that that reflects our into how I interact with our team, how I interact with clients and customers, how I interact with referral partners and that kind of thing, because, you know, I'm not showing up to get in, in kind of on the flip side of that same coin when I'm showing up to figure out how can I highlight other people's genius and and partner with people in a way that's collaboratively expansive, as opposed to how can I do it myself to save a few bucks. And obviously, there's some realities here to where you need to, you need to be have the chequebook balance at the end of the month, but there's a lot of ways to partner with people and to contribute value without it necessarily being $1 and cents expense. So I think that's a big shift that you know, and to be honest, it's something that I have to work on. So just like any of these kind of things, it's Oftentimes not a snap your fingers and you were this yesterday and now you're this today. But I see it as like that's my area of continuous development and growth is how can I come from a place of giving of love of care and abundance? And the more I do that, the more the more things just seem to get easier and easier. David Ralph 28:26 We're talking to Ben Krueger from cash flow podcasting, and we'll be back with him after these words. Unknown Speaker 28:34 You ready to make a full time living online? Check out the amazing Join Up Dots business coaching. Hello, my name is Alan. And I've just completed the excellent eight week course with David before I started working with David Actually, I had no idea at all where to start. I had a lot of ideas about while I probably thought was going to be good business, David was able to help me through that though, to find that passion. Within literally minutes, we had, we had a business idea. And for the last seven weeks, we've been building on it and building on it. And the position I'm in now, I don't think I've ever got here Unknown Speaker 29:10 on my own because of the amount of information that David gives the structure. He's got the full package here and he explains it in a way that I can understand. His support is phenomenal. I feel like this is the way business is supposed to work. David helped me understand, okay, what David Ralph 29:26 were the next logical steps that I should do? How can I get this up and running? So I would really recommend this as an excellent course helping you if you have an idea if you have no idea, really teasing that out and some of the practicalities and steps to take to really launch your business whether as a full time job or as a side hustle. So it was really excellent. I recommend it for anybody thinking about setting up their own business, or both. It's an exaggeration to say David will totally save you years. Thank you, David for all your amazing help and support which keeps on going And we certainly couldn't be where we are today without you. So you're awesome. So if you would love to become my next success s

Podcasting may seem as simple as talking and recording, but there is more to it than these two simple steps. In this episode, Joshua Rhodes and Ben Krueger, the Founder of Cashflow Podcasting, put the spotlight on podcasting and explore everything that makes it an ideal business these days. Podcasts can generate intimate relationships with your listeners, and building relationships instead of sales connections is something that makes a podcast worthy of the listeners’ ears. Learn more from this episode as Ben shares some strategies for delivering a podcast that hits a niche market and creating practical, noteworthy, and profitable streams.

Hey Coffee lovers! I get to sit down with Ben Krueger who is a veteran of creating and scaling great podcasts for experts in many different fields! Ben breaks down the psychology behind starting a podcast the correct way and gives up a couple of needed principles when it comes to starting a successful podcast. This is one you don't want to pass up listening to! He goes through planning, content, what niche to consider, what you should be thinking about and who you will serve etc etc! This one is LOADED with gold nuggets. There are 9 principles to consider when starting a podcast and the first four that he shares are Insanely important! If you want to find Ben you can do so at www.cashflowpodcast.com and learn more about how YOU can start a podcast and rocket past guys like me that didn't quite do it right. As always, I love you all for listening and make sure you share the podcast with friends and colleagues. You never know who may need this info! Credit for Intro "Who wants cawffee?" by Vic DiBitetto Comedian www.vicdibitetto.net grab a bag of Cawfee and brew some today! --- Support this podcast: https://anchor.fm/coffeewithmike/support

Join us as we talk with Ben Krueger, the Podcast Educator, founder & CEO of Cashflow Podcasting Ben dedicated to helping Industry Advocates start, launch and grow world-class podcasts for their businesses. Using his Podcast Principles, we will show you how Discovering Your Ideal Client Avatar leads to effective storytelling, allowing his clients to easily host shows that make a deep impact while reaching millions and driving sales. Find out the Ironic nature of why not understanding this critical element of your sales cycle isn't going to cut it. On this episode of The Light Inside. --- Send in a voice message: https://anchor.fm/thelightinside/message

Learn everything you need to know about how your business, non-profit or community can take advantage of podcasting. Podcasts are BIG and there are enormous rewards for organisations that understand the right way of using them. In this episode, host Steven Mario Cavallo interviews one of the top podcasting consultants in the world, Mr Ben Krueger of Cashflow Podcasting, a podcast production agency with enormous experience in helping people become successful through their podcast. All the things that you need to know about podcasting is revealed - including how to get a free copy of Ben's book.  For more information about Ben Krueger visit: www.cashflowpodcasting.com For show notes and other marketing resources visit: www.thebusinessfirm.com.au For lots of excellent videos on marketing, sales and fundraising see our YouTube Channel: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA  

On this episode of the 9 Inning Know It All Podcast guest Ben Krueger joins me to talk about the Cascade Collegiate League, summer ball, and more.

Anglea Fuhr, Ben Krueger and Carter Schmidt

Starting a podcast to help deliver clients sounds easy enough, right? Ben Krueger of Cashflow Podcasting says there is more to it than meets the eye – including a healthy dose of commitment. But if you do it right it can be rewarding on a number of fronts. Ben helped us launch ShiftShapers, so we think of him as the guru of podcasting! You can find show notes and more information by clicking here: https://bit.ly/2UftVGm

Today's Flash Back Friday comes from Episode 202, originally published in May 2015. Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners.  Key Takeaways: [2:30] Podcasting allows you to create content in a very easy way and it builds relationships.  [5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc?  [9:45] Don't be afraid to turn some people off.  [14:15] Develop a podcast the way you'd develop any friendship.  [16:25] Ben shares direct response marketing tips to convert listeners into potential customers. [22:10] Jason loves Tucker Max's show notes.  [29:00] Podcast between 17-22 minutes long works really well for listeners.  Website: www.CashFlowPodcasting.com

Ben Krueger of CashFlowPodcasting is an accomplished podcasters and helps others to create successful and profitable podcasts. Ben looks for cliets who are already successful. As the saying goes, "Nothing succeeds like success." Ben says, if someone is already successful in their business pursuits, then creating a profitable podcast is almost guaranteed. Like so many other podcasters, Ben's career kind of took off after some lucky breaks. He was already a major podcast fan and listener. Then everything else seemed to flow naturally from there. He acquired the technical tools and then it took off from there. He already had some familiarity with video production. So audio production was easy. It seems to be a common pattern among our industry. Ben has some very practical tips if you're looking to start your own podcast today. But you have to get started, have a plan and have passion. The rest will follow. 

Ben Krueger of CashFlowPodcasting is an accomplished podcasters and helps others to create successful and profitable podcasts. Ben looks for cliets who are already successful. As the saying goes, "Nothing succeeds like success." Ben says, if someone is already successful in their business pursuits, then creating a profitable podcast is almost guaranteed. Like so many other podcasters, Ben's career kind of took off after some lucky breaks. He was already a major podcast fan and listener. Then everything else seemed to flow naturally from there. He acquired the technical tools and then it took off from there. He already had some familiarity with video production. So audio production was easy. It seems to be a common pattern among our industry. Ben has some very practical tips if you're looking to start your own podcast today. But you have to get started, have a plan and have passion. The rest will follow. 

On this episode of Raw & Real, we continue the Podcasters Guild Series with Podcast Hall Of Famer, Gary Leland.In 2000 Gary created SoftballJunk.com which was the first website for women’s fastpitch softball equipment. He coached a softball team for his daughters and had a hard time finding equipment for the team, so he created his own store.Gary had no idea that moving into the world of softball equipment would change his life forever. He not only became a celebrity in this niche, and the softball videos he has edited and produced for Fastpitch TV have been viewed Millions of times.Due to his involvement in softball Gary ended up serving as the Director of Social Media for the 3.5 million member United States Sports Specialty Association.In November of 2004 he heard about a new technology called podcasting, and produced his first sports podcast by December of that same year.By 2006 Time Magazine included Gary’s podcasting website in their list of The 50 Coolest Websites on the Planet. In 2007 Podcast Pickle won the Podcast Peer Award in the Best Podcast Directory Category.In 2010 Gary was Interviewed on The Fox News Channel about his video podcast & website for the Fastpitch TV ShowGary publishes Podertainment Magazine for podcasters, and the Fastpitch Magazine for softball players. He has additionally published over 15 e-books.The videos he has edited and produced have been viewed Millions of times on You Tube.Gary was one of the first 100 podcasters on the planet, and was a cofounder of Podcast Movement which has become the largest Podcasting conference on the planet.Gary is involved in the Dallas Ft Worth Area Meet Up Groups as co-founder of Podcast Dallas. His is the largest meet up group for podcasters in the country. He is also the founder of The Arlington Social Media Marketing Group.In 2016 Gary was inducted into The Academy Of Podcasters Hall Of Fame, and included in the Pod 11 – The most influential Entities in Podcasting.Gary still produces several podcasts for himself, as well as running the Podcast Repairman Website to help others produce podcasts.Selling and marketing by any means possible is what Gary does, and knows best. If it is a new type of media Gary has probably already experimented with it, and incorporated it into his marketing program.Between Gary’s brick & mortar stores, his e-commerce sites, all his blogs, podcasts, and videos Gary knows how to sell, and market almost anything.Gary’s goal is to share his 35 years of retail, e-commerce, and marketing experience. To help you succeed in your own business.Now Gary has moved into the world of Home and Garden TV (HGTV) with his two newest podcast the Fixer Upper Podcast and the Hometown Podcast. Both of these podcasts help him market his wallpaper store, and decorating websites. They are tare taking off like a rocket.Gary has been on the speaking circuit since 2005, making appearances from coast to coast. Gary makes himself available to any group that is interested in having him make an appearance.The following is a list of everything Gary does:E-commerce Sites:1. SoftballJunk.com is your one stop shop for everything fastpitch softball. Here you can get everything from training aids to equipment used while playing.2. BaseballJunk.com is going to be your #1 destination for everything baseball. This site was created to stock everything you might need while you are off or on the field.3. SoftballStuff.com is your favorite site for everything softball. Here you will find bats, gloves, pants and much more.4. BaseCoachHelmets.com is where you can go to find all your base coach helmets and well as coaching aids. We stock all the top brands like Easton, All-Star, and Rawlings.5. BatTape.com is perfect for anyone who wants to add a little pop to your favorite bat. Here we sell a variety of bat tape from patterned ones to solid colors as well as accessories for your bat and more.6. EyeBlackStickers.com No matter what team you are on you are sure to find an eyeblack sticker that will work for you. This site features many different ones from solid colors to designs.7. Faceguards.com is where you want to go to get any type of face protection while on the field. Here you will find many different brands as well as designs to better get one that matches you.8. FastpitchFlowers.com For anyone that loves softball or baseball fastpitch flowers is perfect. These roses are hand made out of a softball or baseball and will be a great gift for players, coaches, or fans.9. SoftballHeadband.com for any softball player these softball headbands are definitely on the list of necessities. These headbands come in many different colors and are made of real leather.10. BuntSock.com Ever want to learn to bunt but just couldn’t figure out where to hit the ball on the bat? The bunt sock is the perfect training aid for you. It fits easily over most bats and has colored dots to show you where to hit the ball.11. StrikeZoneMat.com is the ultimate pitching aid. This mat features 3 colors to show the pitcher where to throw the ball correctly.12. WeightedBalls.com is where you want to go to get all your training aid balls. We stock a variety of weighted balls measuring 9,11, and 12 inches as well as oversized balls and training aids.13. WindmillTrainer.com is a training aid to help teach you proper pitching technique. The Windmill Trainer attaches to your leg so when you are pitching you hit the flap to let you know when to release the ball.14. MiniHelmets.com is the perfect gift for any sports fan. Here we sell mini college and NFL helmets that are perfect for decoration or to get signed by your favorite football team or player.15. CatchersZone.com For any catcher this site is going to be the best place to get all your catching equipment in one place. We sell everything from catcher’s bags to skull caps in a variety of sizes and styles.16. LelandsWallpaper.com  is the perfect place to get all your wallpaper and decorating stuff. We sell a variety of different wallpaper designs and backdrops for any age and any type of home.17. SportsDecorating.com For the athlete in the family SportsDecorating.com is perfect for anyone who loves sports. This site includes decorations for baseball, basketball, hockey, football, and NCAA.18. BrickWallpaper.com One of our favorite wallpaper around is the brick wallpaper. This wallpaper is made to look like a brick background that complements any home.19. MuralWallpaper.com will transport you to almost anywhere in the world. This wallpaper is made to look like a backdrop of your favorite places.20. QuickVideoDesigns.com Ever wanted a cool intro video for a company presentation but not sure how to make one? Quick Video Designs is the perfect place to have someone make you a stunning video that will keep your audience engaged.21. BallStickers.com Learn to better focus on the ball while training with these ball stickers. Each pack comes with 3 different designs in 3 different colors.22. WristbandCoach.com is the easy way to help your players remember all the signs and signals during the game. Each wrist coach comes with a playcall window to write down anything you might need to remember during a game.23. SoftballFacemasks.com is the best place to find any type of fastpitch softball facemask. This site contains different patters, styles, and brands of your favorite facemasks.24. SkinnyLap.com is our newest website that gives you the Shiplap look you love but instead with skinnier pieces of wood.25. TurboSlotGloves.com is perfect for any player that wants to improve their hitting. This glove includes padding for instant strength, power, and bat speed.26. MartinCoveralls.com For any Martin High School Senior we offer the service of making coveralls and putting patches on them. You can pick from a wide variety of patches to better fit your personality.27. FastpitchBats.co carries all of your favorite Fastpitch softball bats in one convenient location. We carry brands like DeMarini, Louisville Slugger, and many more.28. DillDomains.com  This is my GoDaddy (Wild West) account. Do you need a domain name? Please consider buying it from my Godaddy reseller account. The only difference between buying direct from Godaddy and DillDomains is the fact that I make a small commission when you buy from DillDomains.com.29. PitchersFacemasks.com  Another website I have created for selling protective softball face masks. Fastpitch Softball Pitchers need all the protection they can get.Informational Sites:1. USAfastpitch.com is where you go to find out more about your favorite olympic players and coaches. Here you will find history and stats about the teams and games.2. SoftballCoaches.com is where you would want to go to find everything you would want to know about coaches of the teams in the WCWS. Here you will find biographies, history, and stats of the coaches.3. DFW Fastpitch Softball Coaches Group For any coach out there passionate about Fastpitch Softball the DFW Fastpitch Softball coaches Group is the one for you. This group is perfect for anyone who wants to learn more about coaching as well just learning more about the game of Fastpitch Softball.4. InteriorDecorate.com Here you will find everything you would need to know about interior decorating. This blog features frequent wallpaper book reviews and tips on how to better decorate your home.5. PodcastRepairman.com Ever want to start your own podcast but not know where to start. This is the site for you. Here on PodcaastRepairman.com we basically do all the hard work you just record and send your podcast and we take care of the rest!6. SoftballWebsites.com Is a full service website that offers a multitude of services. Here we can help you build your website, design custom graphics for that website, any publishing needs you might have from ebook to paperbacks, and podcasting.7. Social Media Marketing Group This site is where you can join us for the next Social Media Marketing Group. This monthly meet up is a great place to network as well as get helpful tips on how to efficiently use social media whether you are a beginner or an expert.8. Fastpitch TV Network This site has more free softball information then any other site. Here you will find drills, blog posts, radio shows and much more.9. Fastpitch Radio Bringing you everything you would want to know about softball. FastpitchRadio.com features many different ways to learn more about softball. Listen to everything from history shows to our newest show softball trivia.10. Podcast Movement All the news you could want at podcasting in one site. This site lets you look at different schedules and information on how to register to attend Podcast Movement.11. Podcast Dallas This site is you source of the world of podcasting in Dallas. Here you will find a resource of podcasters information and skills.12. Fastpitch University This is the official website for the Fastpitch University Softball Technology Conference. This conference features speakers and a variety of different conference sessions.13. World Softball Day This is the official website for World Softball Day June 13th. This site gives you a chance to order your World Softball Day hat as well as giving you some history on softball.14. Fastpitch Search Directory Is part of The Fastpitch TV Private Club where you can look for a player for your team or someone to play in a tournament.15. Fastpitch Softball Videos On Demand Want to watch a bunch of softball videos without having to spend $50+ on each video. Here I give you the opportunity to watch any video here for up to 72 hours for only $9.95.16. Fastpitch Softball Coaches Group Meet up with other coaches in Dallas, Ft Worth to not only network but to learn more about what it takes to be a coach and experiences you have.17. Fastpitch Softball Drills is the one place to get all the softball drills you can think of written out into blog posts.18. SoftballShots.com is where I post all the softball shots I take while I’m at games and tournaments.19. Girls-Fastpitch-Softball.com The best place to go and shop for new softball equipment. This site compiles all of my sites into one easy page for easy navigation.20. Fastpitch Softball Cheers This site includes over 50 unique cheers you can get to help cheer your team to victory.21. Softball Cruise I am working on setting up a Softball Cruise so for anyone interested you can ask to be notified about details regarding this great opportunity.22. Softball Junkie Follow Coach V as he brings humor to the game of Softball.23. Fastpitch Books All my fastpitch softball books in one location. Here you can easily order any of these books for your kindle or in paperback.24. Planet Softball This site is full of all your favorite softball sites. You will find sites with videos, training tips, coaching techniques, and many many more.Publications:1. Podertainment is my online magazine that features all the information you would need to know about the world of podcasting.2. Marketing Your Retail Store in an Online World is an online book based on fifteen people I’ve interviewed about selling products on the internet.3. 100 Great Podcasting Tips Want to learn more about podcasting but don’t know where to start? This book is perfect getting advice, tips, and resources from podcasters just like you about how to succeed in the business.4. Fastpitch Magazine is a monthly publication for anyone interested in Fastpitch softball. Whether you are a coach, player, or parent this magazine will benefit everyone.5. The Fastpitch Book is a compilation of 20 great coaches giving 20 great tools to improve your game.6. Travel Ball Advice Book gives you 100 tips on moving from recreational ball the travel ball and what to expect when you get there.7. Series Of Their Own is where you will find a comprehensive book about the history of the Women’s College World Series.8. The Complete Book of Softball Drills contains many different practice drills for runners, pitchers, hitters, catchers, and fielders.9. 20 Great Fastpitch Softball Questions Answered Volume 1 Here you will find answers to questions asked on Fastpitch TV’s Facebook page by the Fastpitch TV Family.10. 20 Great Fastpitch Softball Questions Answered Volume 2 The second volume where I answer another 20 questions on Fastpitch Softball.11. 20 Great Fastpitch Softball Questions Answered Volume 3 The third volume where I answer another 20 questions on Fastpitch Softball.12. Softball Pitching Drills is a compilation of softball pitching drills to better improve your game. Not only will you increase the strength in your arm but you will learn mechanics that will be useful to you your entire pitching career.13. Softball Hitting Drills Improve your hitting skills with these drills so next time you are at bat you will be confident that you are going to hit any type of pitch.14. Softball Catcher Drills  is the book to read for anyone who wants to improve their catching skills. This book features drills you can practice on your own or with a team.15. Softball Fielding Drills Want to improve your fielding skills. This book features many different fielding exercises to perfect your fielding skills today!16. Softball Base Running Drills 36 great tips and drills to improve your base running skills.17. The 2016 Women’s College World Series In Review In this book you will find everything you would want to know about the 2016 WCW’s. Here you will find stats, player bios, team bios, game notes and much much more.18. Fastpitch Magazine Book 1 The Best Of The Fastpitch Softball Magazine Issues 1-10: Book 1 Here you will find a compilation of the best articles from the Fastpitch Magazine Issues 1-10. This book is great for any player, coach, or parent.Podcasts:1. The Gary Leland Show is where I share my 35 years of retail experience and tips on how to succeed in owning your own online business.2. Today In Podcasting Here you hear Paul Colligans, P. Dilly, David Jackson, and Robert Walch talk about podcasting. This includes guest interviews, news, and podcast talk.3. Fastpitch TV Show includes interviews and softball tips from olympians, Hall of Fame Players, and Coaches.4. Fixer Upper Podcast is a podcast Gary produces with his wife Kathy Leland where they post weekly and talk about the hit TV show Fixer Upper.5. Softball Trivia Podcast Every week I bring you a trivia question about all things softball. Here you can not only test your knowledge about fastpitch softball you can expand it.6. Fastpitch Magazine Podcast Softball Trivia Podcast For the softball lover softball magazine comes with tips and interviews with coaches, players, and parents. Here you will hear everything you would want to know about the history of softball.7. Softball Academy Podcast Fastpitch Magazine Podcast is where you want to go to hear about tips to improve your game. Each show features your host Shannon McDougall talk about tips and training tricks to help improve your game.8. Fastpitch Expert Podcast In this podcast your host Dr. Sherry Werner answers your frequently asked questions and tips on how to overcome challenges in fastpitch softball.9. Fastpitch History Want to learn more about Fastpitch Softball? In this podcast you will hear more about the history of fastpitch softball by your host Dr. Dot Richardson.10. Home Town Podcast is the second podcast Gary produces with his wife Kathy Leland. They post weekly and talk about the hit TV show Home TownApps:1. Fastpitch Radio Show App is the best way to access The Fastpitch Radio Network. This app contains everything on fastpitch radio and is convenient enough to use on the go.2. Fastpitch Chat is the perfect place to get your tough softball questions answered.3. Fastpitch Cheers App Cheer your team to victory with this app. Here you will find many different cheers to add to your collection.4. Fastpitch TV App For anyone that’s a fan of fastpitch softball this app includes interviews from Olympians, coaches, and anyone you would admire in fastpitch softball.5. Fastpitch Softball Magazine For anyone interested in softball this app is the one for you. On here you will find softball tips and drills for any position as well as news and interviews with coaches and players.6. Fastpitch Drills The perfect app for anyone who wants to find a drill on the go.7. Softball Stuff Reviews Ever want to buy a piece of softball equipment but now know how it works or if it was any good? This app is the one place where you can find reviews as well as videos on the products and what you can expect from using it.8. Softball Quiz Great for parties or when you just need to kill time this app helps test your softball knowledge.Stores:1. Softball Junk Your favorite shop for anything softball. Here we stock hundreds of merchandise from training aids to clothing. We also have an embroidery shop to make you anything custom designed you would need for a game or school.2. Leland’s Wallpaper & Interiors One of the biggest wallpaper stores in the area here you will find a variety of wallpapers and home accessories in many different styles, shapes, and patterns.Video Shows:1. Wallpaper Book Reviews Get all your questions answered with the wallpaper book review. Find out the newest trends for the time and how you can decorate to better bring out colors in your home.2. Softball Review Show Get the scoop on all your softball equipment gear with the softball review show. Here you will hear about different products, how to use them, and how they can help you play better on the field.3. Fastpitch Chat Show This show features questions about Fastpitch Softball sent in by players, coaches, and parents. I find people with years of experience to help me answer your tough questions.4. Women’s College World Series On this show you will see everything from the Women’s College World Series you might have missed as well as bonus content just I get from being there.5. Fastpitch Softball Cheers Show Get the best cheers for your next game with this show. Here you can get different cheers to help motivate your team to a win.6. Win Some Softball Stuff This softball show is a once a month production that gives you a chance to win softball gear.7. The Cranky Coach The Cranky Coach is a humorous video of the ups and downs of coaching fastpitch softball.8. Fastpitch TV Show This is your one place for everything softball. The Fastpitch TV show is where you will find everything you could ever want to know about softball from history to interviews with coaches.Interviews given by Gary Leland:Article in The Dallas Observer 2017 ReadVideo Interview On GSD Mode 2017 WatchAudio Interview On My Worst Interview Ever 2017 ListenArticle in The Arlington Citizen Journal 2017 ReadVideo Interview On Mark Joeckel Show 2017 WatchAudio Interview On Positive Phil 2016 ListenAudio Interview On Podcast Report 2016 ListenAudio Interview On Podcast Help Desk 2016 ListenWritten Case Study BY Christian Tippens 2016 ReadAudio Interview On Stop Riding The Pine 2016 ListenAudio Interview On The Mindfulness Mode Podcast 2016 ListenAudio Interview On Podcast Legends 2016 ListenAudio Interview On Bidsy’s Small Business Society 2016 LISTENAudio Interview On Skills In Screencasts And Podcasts 2016 LISTENAudio Interview On The First Million Podcast 2016 LISTENAudio Interview On Real Life DFW Talk Radio with Heidi Hardy 2016 LISTENAudio Interview On Pod Parrot 2016 LISTENAudio Interview On The Timelines Netcast 2016 LISTENAudio Interview On The Dreamers Podcast 2015 LISTENVideo Interview On The Eventual Millionaire with Jamie Tardy 2015 LISTENAudio Interview On The Starters Club 2015 with Erin Smith . LISTENAudio Interview On Debossified 2015 LISTENAudio Interview On Spreaker Live Show 2015 LISTENAudio Interview On Starve The Doubts with Jared Easley 2015 LISTENAudio Interview On The Profitcast 2014 LISTENAudio Interview On Entrepreneur On Fire Podcast with John Lee Dumas 2014 LISTENAudio Interview On The Shark Tank Podcast with Catalyst John 2014 LISTENAudio Interview On Smart Softball with Chez Sievers 2014 LISTENAudio Interview On The Starters Club with Erin Smith 2014 LISTENAudio Interview On The Authority Engine. My second one with Ben Krueger 2014 LISTENAudio Interview On The Podcast Reporter with Fred Castaneda 2014 LISTENAudio Interview On The Authority Engine with Ben Krueger 2014 LISTENAudio Interview On The Marketing Access Pass with Anthony Tran 2014 LISTENAudio Interview with Johnny Andrews on The Audience Hacker Podcast 2014 LISTENAudio Interview with Steve Stewart on The Stacking Benjamins 2014 LISTENAudio interview On The Feed with Rob Walch and Elsie Escobar 2014 LISTEN.Video Interview The New Media Show with Todd Cochran, and Rob Greenlee 2014 WATCHAudio Interview with The Struggling Entrepreneur 2013 LISTENAudio interview from School Of Podcasting 2012 LISTENAudio Interview with TVindy Time 2012 LISTENAudio Interview from The Tech In 20 Show 2011 LISTENArticle from USSSA Today Magazine 2011 READVideo Interview from Podcamps NY with Ed Tech Talk WATCHVideo interview with Stream TV from SXSW WATCHAudio interview with Rob Walch On Podcast 411 LISTENGary Leland’s Previous Speaking Events2017 Social Media Marketing World – San Diego, California2017 University of Texas at Arlington – Arlington, Texas – Marketing Club2017 Podfest Orlando Florida – Keynote Speaker2017 DFW Social Media Marketing Group – McKinney, Texas2016 WordCamp – Arlington, Texas2016 Big Design – Dallas, Texas2016 SBECON – Texas A&M – Commerce, Texas2016 Digital By Dallas – SMU – Dallas, Texas2016, 2014 Rocks Digital – Addison, Texas2016 Ft Worth WordPress – FT Worth, Texas2016 Small Business Network – Arlington, Texas2015, 2014 Podcast Dallas – Dallas Texas2015 Showtime – Arlington, Texas2015 WordPress DFW – Dallas Texas2015 DFW Cre8tors Club – Dallas, Texas2015 SEO Dallas – Dallas Texas2015 Dallas Interactive Marketing – Dallas Texas2014 Emerging Tech Conference – Addison, Texas2014 New Media Expo – Las Vegas2013 USSSA National Convention – Tampa. Florida2011, 2012, 2013 Podcamp Dallas – Dallas, Texas2011 OpenCamp – Dallas, Texas2010 Podcast Expo – Las Vegas, Nevada2009 DragonCon – Atlanta, Georgia2008 SXSW – Austin, Texas2006 Podcamp San Antonio – San Antonio, Texas2006 Podcamp New York – New York City, New York2005 Podcast Expo – Ontario, California See acast.com/privacy for privacy and opt-out information.

“Whether I am doing the interview or I'm the person being interviewed, my goal is to bring out as much helpful information for that audience member as possible.” Ben Krueger On today's show, we are joined by the voice of Cashflow Podcasting, Ben Krueger. Ben joins us today to talk…you guessed it, PODCASTING! Cashflow Podcasting is not only a podcast, but it is a productized service that helps podcasters grow their audience, authority, and everything involved with the podcasting world. Today, Ben and I get into the nitty gritty of running a podcast. We chat interview psychology, the future of podcasting, how often businesses with podcasts should be publishing, and interviewing famous people. Ben shares his thoughts on what types of businesses should have podcasts, and which ones probably should not. Towards the end of the show, Ben will share some of his favorite podcasts, and some recommendations if you have a podcast or thinking about starting one. “They found that when they went to a weekly podcast as opposed to daily episodes, it actually increased both the number of opt-in's they were getting and the number of actual customers they were getting out-the-end, from the podcast.” Ben Krueger 02:34: How Ben and Chris Prepare for a Podcast 05:06: Interviewing Famous People 06:29: Drawing a Blank While Interviewing Someone? 11:05: Ben's Favorite Podcasts 16:43: The Future of Podcasting 22:35: Should You Start a Podcast for Your Business? 25:19: What Types of Businesses Should Not Use Podcasting? 27:42: How Often Should You Publish? 35:18: Ben and Chris Chat About Podcasting Hosting and Recommendations 38:25: Podcasting Hardware and Software Recommendations Honorable Mentions: Noah Kagan Presents Podcast http://okdork.com/podcast/ 'I Love Marketing Podcast' with Dean Jackson and Joe Polish http://ilovemarketing.com/podcasts/ 'More Cheese Less Whiskers Podcast' with Dean Jackson http://www.morecheeselesswhiskers.com/ Terrifying Robot Dog Podcast http://show.terrifyingrobotdog.com/ The Joe Rogan Experience Podcast http://podcasts.joerogan.net/ 'Leadpages - Conversion Podcast' with Tim Paige https://www.leadpages.net/blog/category/conversioncast/ Libsyn https://www.libsyn.com/ Soundcloud https://soundcloud.com/theentrepreneurhouse Blubrry https://www.blubrry.com/ Sticher https://www.stitcher.com/ Google Play https://play.google.com/ Audacity http://www.audacityteam.org/ Skype Call Recorder http://www.ecamm.com/mac/callrecorder/ Contact Info: http://cashflowpodcasting.com/ http://thepodcastchecklist.com ben@authorityengine.com Twitter: @BenWKrueger https://twitter.com/benwkrueger?lang=en Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

Ben Krueger is the founder of Cashflow Podcasting, a done-for-you podcasting and marketing service for entrepreneurs and thought leaders. This interview was great. It contains everything you might want to know about the business of podcasting. We talk about how to start a podcast, the history of podcasting, the different podcasting platforms, the different types […] The post 121: How to Start a Podcast for Authors and Thought Leaders with Ben Krueger appeared first on TCK Publishing.

Podcasting could be a tremendous growth engine for your business, and it's more accessible than ever. You don't need expensive equipment and an audio engineer to make a podcast that people will love. Ben Kreuger joins us to walk through why and how to start podcasting. Ben Krueger is the Podcast Educator and founder of Cashflow Podcasting. Their innovative process is a new way for thought leaders to host a podcast of their in just a few hours of their time per month. Ben specializes in helping thought leaders & speakers amplify their impact through podcasting. He's a world traveler, outdoor sports junkie and he's here today to share his proven approach for growing authority and influence through podcasting. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The opportunity of podcasting, and why its bigger than ever How to decide if you should develop a podcast What you should and shouldn't podcast about The three formats used by the top business podcasts The action steps to start a podcast of your own Links: http://www.thepodcastchecklist.com/ Cashflow Podcasting LibSyn SimpleCast Audacity AudioTechnica ATR 2100 podcasting Microphone Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

In this episode with Ben Krueger, the Podcast Educator you'll learn the exact steps to leverage podcasting as a speaker to land more gigs, build an audience of raving fans, and position yourself as the #1 authority in your industry.View past and future episodes at http://www.speakermatch.com/radio

In this episode, we interviewed podcasting expert Ben Krueger. He shared great tips for authors on how you can use a podcast to catapult your author career, whether you are a fiction or nonfiction author. The post Ep 116: “Podcasting for Book Marketing” first appeared on Book Marketing Tools Blog.

In this episode, Steven Mario Cavallo focuses on using audio in the best way possible for promotional, entertainment or educational purposes. I will discuss how to use different audio vehicles properly so that you can use audio to sell products and services; for marketing a business; for promoting ideas/opinions; for fundraising purposes and to support a crowd funding campaign.   Audio is the most intimate way of engaging with an audience and it is able to do things that no other form of communication can. It has distinct advantages over other forms of media and can give the producer of the messages a great deal of power, when used correctly. I will go through the relative strengths and weaknesses of each form of media and tell you when to use one over the other. The principles outlined here have universal applicability: they are equally relevant to a global company like Sony as they are to a small business; and they also apply as much to the non-profit sector and to government, as they do to your own business. This episode includes an interview with Mr Ben Krueger of Cashflow Podcasting from the U.S. who is a highly respected expert in podcasting. Ben will graciously share with us some of his incredible knowledge on producing business-generating podcasts and insights from the clients he serves around the world.   The biggest advantage that audio has over video or text is that it doesn’t require EOS (eyes on screen), which means people typically consume audio while doing other things. If you think of your own habits when listening to podcasts, or audio books, or radio or music etc. you will probably find that most of the time when listening, you are either walking, jogging, cooking, cleaning, at the gym, vacuuming, or working. You don’t need to be staring at a screen or a page in order to consume it. This means that as a producer of audio, you enjoy the company of your audience for substantially longer than video producers and text publishers.   So what does this mean to you as a business? It means you have the time to go into more depth with your content. You don’t need to reduce your message to a mere sound byte (as is often the case with video) or to dramatic headlines (as is often the case with print). Of course, there are long form versions of both video and print (e.g. documentaries and books), but both of these require a significantly larger commitment on behalf of the audience, to consume. For people to properly consume video and text, they must give the message their full attention – something that is a lot harder to get. Obviously, there are cases where video is the preferred medium, such as where visual elements are required (e.g. to view artwork). And there are cases were text is best, such as where a great deal of technical or reference material must be imparted (e.g. in operations manuals). So to communicate best with your audience, you really need to engage in all three: audio, video and text; in some combination and as appropriate. But audio is a superb platform to form the basis upon which to build an audience that knows, likes and trusts you – and works exceptionally well for business audiences. Business education programmes, like this very podcast you are listening to – work beautifully distributed as serialised audio.   At The Business Firm, we produce video and audio for clients around the world, so we have seen how different ways of using video and audio works for our clients. In every case we manage and every campaign we create, the same benefits to the client keep reappearing every time, so I will share with you what we have learned on how to best use different types of audio in your business so you take advantage of the natural strengths of each. All of the audio forms I mention in this episode are produced in house by The Business Firm and we are experienced in the strategy, production and execution. So you’re getting this information straight from the horse’s mouth.   Let’s begin with radio, as it accounts for the lion’s share of spend in respect to advertising. Radio advertising is only appropriate in two circumstances. Because it is a mass media with a high reach that cannot discriminate its targets (i.e. radio waves go to absolutely everybody within the transmitter range), you should only use it if you:   Have a broad based demand product or service (i.e. it can be bought by all people); and You have adequate distribution to cover the transmission area in order to recoup ROI on the number of impressions cast by the reach. Distribution can be either via branches you directly own or widespread distributors that stock your brand   Examples of products and services that fit both these criteria include: McDonalds, British Paints, Villi’s pies & pasties and Mortein fly spray. But don’t feel that you need to be a multinational brand or part of a chain for you to get ROI on radio advertising. You can still be a local business with a few branches or stockists, and radio can be tremendous for you. This is particularly so if you sell high value goods or services with good margins. Furthermore, you may even have just one sufficiently large store in the metropolitan area and your target market is in fact, the entire city. In this instance, radio can also work. An example of this is IKEA, or a recognised shopping precinct, or a large event such as a major food and wine festival…or even a mainstream political party.   Now, while radio has tremendous reach, the fact it cannot discriminate means there is no way you can target a segment beyond choosing a radio station, or a themed show or a time slot for your ad to appear. And while this can give you some level of segmentation on a few bases, (for example, you can usually get to youth a little easier through a station that plays nothing but new hip-hop music), this still is really poor segmentation in comparison with the super tight targeting other forms of audio promotion can give you – which I’ll discuss in a moment. So other than choosing a radio show that is meant for your target market (e.g. if you are a nursery that sells plants you might try and find a gardening show) this inability to target specific audiences in radio is a limitation, so in order to minimise wasted impressions, your offering must have broad appeal. You don’t go and advertise your niche product or industry specific B2B service on radio, as that would be a horrendous waste of money. You must be able to be bought by a sizeable chunk of the masses that will listen to each airing.   If your organisation is able to make good use of the reach of this fabulous media, then radio can be a great audio vehicle for your message.   Let us now turn our attention to podcasting, as this has become the most important content marketing platform for many types of businesses today. Firstly though, I would like to make a clear distinction understood here. In what I just described of radio, the promotional value was in the paid advertisement you inserted amongst the radio station’s programming. That is, your audio creation was the advertisement itself – the radio commercial. Audio advertising is punchy and often can produce quick results when done properly, but by its very nature as being a paid advertisement, it can only be an expensive, short interjection that interrupts what the listener is really wanting to hear. This means that no matter how creative or relevant, the audience always reserves some suspicion about whatever is being advertised because the advertiser has paid the station in order to force the audience to listen to it. This phenomenon applies to all forms of advertising by the way, but particularly so in the mass media. This doesn’t make it bad, by the way; it’s just the way it is.   So when discussing podcasting, the most important thing one must understand about it is that while it sounds to the audience almost the same as radio (particularly talk radio) and has ads in it, intros, outros, sound effects etc. – it differs ENORMOUSLY from normal radio in a number of crucial ways.   People actively choose to listen to a podcast. They want to hear what is being said. They’ve actively searched for something that is of genuine interest to them, found your podcast, selected yours from the other search results, and taken the time to download it. All of this is the exact opposite of radio advertising. A radio ad interrupts the content. In podcasting, your message IS the content. This changes the entire paradigm of listener engagement that your business can enjoy from an audience. Therefore, to make the most of this crowd of active listeners across the globe that your podcast attracts, you must change your promotional mindset away from being a pushy ‘advertiser’, to being a ‘content creator’. Thus, podcasting is perhaps the greatest vehicle for content marketing – and amongst the most valuable marketing tools a business has to establish their credentials as an industry leader, an expert…as an authority – not merely an advertiser. Mind you, it is also possible to run advertisements for your business on somebody else’s podcasts. In fact, there are many businesses that have grown enormously by doing no other promotion than making audio ads (that are no different to radio ads) and running them on podcasts whose audience matches their target market. And this is possible because of the next crucial differentiator between radio and podcasting: Podcasts are usually very specific and cater directly to a narrow niche, which is impossible to isolate using broadcast radio. Such a tight audience profile allows your business to zero in on a highly segmented group. Whatever your business sells, there is likely a podcast that speaks just to an audience that represents your buyers, which you can advertise on. Or, you can establish your own podcast and speak to them as often as you like, for as long as you like. Just as long as the production quality is high and your content is valuable to that audience, you have the opportunity to build an enormous audience internationally that know, like and trust you; which then forms a listener base that can become customers of your products, or attendees at your events, or vocal brand champions, or students to your courses, or members of your club, or voters for your political party, or donors to your charity etc. etc. Listeners can subscribe to your show. This makes all the difference because it means that the listener doesn’t need to commit any mental energy to remember to listen to the show – it automatically shows up on their mobile or computer to listen to at their own leisure. And until it’s listened to, it will sit there permanently, waiting for when they’re ready to listen in their own time. This way, no episode is forgotten or missed out. Podcasts can be shared by your listeners, thereby building your audience exponentially. Furthermore, if you encourage sharing, this can grow your reach very quickly, all around the world. There is no real way of doing this in radio, but in iTunes or Stitcher or TuneIn; this functionality is baked right into the app. Podcasts can be time shifted, radio can only be consumed at the moment of transmission. The fact that podcasts can be ‘stored’ as content inventory in iTunes means that you can overcome the instantly perishable nature of radio. The same way that Netflix stores movies for you to watch on demand, so too your audio programme sits on an internet server awaiting to be downloaded and played to the listener at their request. This allows you to build a library of content that people can browse and listen to at any time; unlike a radio itinerary or show guide that only tells you when a show is scheduled to air – for which you need to be ready and waiting to listen to at the time of transmission in order to hear it. An on demand library of podcasts means that it becomes a lot easier for your business to serialise the content. That is, because the audience is able to view your entire content catalogue at once and choose episodes in correct and complete succession, you can create content that builds upon itself; taking your audience through a progression of ideas, promotions, sales pitches, education, philosophies etc. that allows you to cultivate their connection with your brand and for their attitudes to mature in the direction that you take them. And because they can access your entire library, they can’t miss any episodes. This is impossible with broadcast radio. The other enormous difference between podcasting and radio is that while radio can have a massive transmission area, particularly if the station is part of a network, it is always limited to the geographical reach of the signal over a terrestrial area. Whereas in podcasting there is no limit in space or time; which means you can grow an international audience very easily and without time zone issues. Most particularly, for podcasts that are in English, you will instantly grow audiences in Australia, England, Scotland, Ireland, Wales, South Africa, Canada, the US, New Zealand, India and Northern Ireland without any extra effort or translation. Of course, many people in Europe, Asia, the Middle East and Africa also understand English, hence, you have the ability to capture the largest listener base possible. And if you can add such Chinese, Arabic, Italian, Spanish, French, German and Japanese translations of the same content and you will pretty much cover much of the world’s population. All of this reach can be accomplished from podcasting at no extra cost (other than the foreign voice talent) and through the same global channel of iTunes (and other channels such as Stitcher Radio, Google Play etc.). This gives your business enormous power.   Audiobooks are another very popular form of audio production. It probably gives your business the highest authority value of any type of audio product because it establishes you as an author and a credible expert, having been published in a highly refined, traditional vehicle for audio distribution. Also, audiobooks are sold for reasonable money and are therefore treated as a valued purchase; in the same way a person buys a printed book. They have a permanency and prestige to them that podcasts and radio cannot match. Because the buyer perceives it a reference publication, they invest a great deal of belief in the content within an audiobook.   One of the best things about audiobooks is that most businesses can simply repurpose their existing text content for audio. Often, works such as a books, or manuals, or even plays; can be simply read directly into a recording with minimal adaptation. So for almost all businesses that already have various text assets, be they books or blogs or FAQ etc. they have ready-made scripts to turn into audiobooks, which can be sold or given away freely. Depending on the nature of the content, audiobooks allow a business to convey a great deal of emotion and drama to the audience, by way of using voice actors to portray urgency, or comfort, or persuasion, or fear, or intrigue or any other motivating nuance to the listener. Neither radio nor podcasting portray such theatre. In audiobooks I have personally produced for clients, we were able to bring a well-written but dull script to life using accents, sound effects, dramatic pauses and other creative treatments that work only in an audiobook. What this means for your business is the ability to deliver your message with a great deal of impact that no other audio vehicle can achieve.   CDs are obviously best known as the premium format for music publishing. But of course, they also have up until recently, been the preferred method for distributing audiobooks and recordings of lectures/workbooks and even audio newsletters. And while the sheer convenience and low cost of distributing content via electronic channels such as iTunes has largely supplanted CDs, there are still strong reasons why your business may elect to distribute audio via compact disc as opposed to (or in addition to) internet files. The main reason (other than the superior audio quality afforded by CDs) is that the CD is actually a physical product that you must hold in your hands and whose existence you can see with your own eyes and that you must store in a physical location on a real shelf. This contrasts to the intangible nature of mp3 or AAC files that are of course, invisible, bear no mass and have no physical form. And it is this vague, abstract existence of electronic files that can lessen their weight in the mind of your audience because they are often downloaded and stored in an electronic folder with the intention of being consumed at a later date – but, of course, this often never happens and your message is consequently never heard by a large proportion of your targeted audience. Whereas a physical CD presses on the mind of the receiver just because it is materially there and therefore, is perceived as something of tangible value; which increases the likelihood that it will be consumed. This phenomenon is more pronounced with people of Generation X and even Baby Boomers; who grew up at a time when music CDs were horrendously expensive and so consign a high reference value to a compact disc. So if your organisation’s target market includes a sizeable proportion of people aged forty and older, then distribution of your audio content via CD (perhaps in addition to the internet distributed audio) may work extremely well for you and can even bestow VIP status to its recipients. Organisations that fall within this category would include life insurance companies, elite membership organisations, music clubs and content that you wish your targets to listen to once then ceremonially pass on to others before returning to you. In projects The Business Firm has been involved with where audio content has been distributed on CD, we have found the cost per unit of creating the actual compact disc has been quite low, but the distribution costs can be quite high, unless the CDs can be shipped at quantity to central locations and consequently distributed from there on an individual basis – such as in the case where we produced a motivational CD and a training programme CD that were each shipped to a large multi-level-marketing company and an industry body respectfully; both of which then posted to their own members. At the end of the day, CDs are the only audio vehicle that your business can use to give off an element of prestige associated with packaging, with personal delivery, with printed materials and with real cover artwork. Quite often, when consulting to clients I have used this tangibility and the physical delivery to our client’s advantage by including physical vouchers to stimulate in-store purchase, or product samples to create a consumption experience; and even in one case, a binder that shipped with the first CD that encouraged the purchaser to fulfil the entire collection.   Now, let’s move on to another option. Online bookstores such as iBooks and Amazon are of course, platforms from which people purchase eBooks to read (as well as actual audiobooks, as just described). These eBooks are usually read on an iPad or iPhone or a Kindle; and they are very, very popular. Now, depending on the device your eBook is viewed on, and this is definitely the case with all Apple devices; your text-based eBook can actually be consumed as an audio product by the user, via text-to-speech functionality such as Siri. Of course, Siri (or whichever AI your device uses) is not going to discriminate any text when reading, which means it is going to read out the copyright notice, the footnotes, the publisher addresses and phone numbers etc. (unless you specifically exclude these from the text selected for reading). So it won’t be as polished nor sound as natural as a proper audiobook read by real voice actors, but it will give the audience a pretty good audio version of text assets you already have. While the text-to-speech function is meant largely for accessibility purposes and for convenience reasons; as businesses we are able to take advantage of this for promotional, communication or educational reasons. Potentially, you could simply copy big chunks of text content you already have, paste it into a new document and have an audio piece of decent length that was super quick to create, for immediate distribution in a tiny, tiny file size. And if you do it so that the only text that appears in the piece is just what needs to be read to the audience, you can have something useful that costs little to no time to prepare – almost instantly. Naturally, you will need to train your audience to actually listen to it, rather than read it; which will entail making sure they know how to evoke Siri or Cortana to read it to them, but it can work well for your business and is a great way to use existing text assets without the commitment of creating a proper audiobook.   Another good method of using audio is to make a short audio clip, which can be a recording of new content or a snippet from a larger piece; and simply distribute it as an mp3 file (under 9Mb) that can be emailed easily. You will also want to encourage your audience to forward the clip to their own network, if your content is promotional in nature. The big advantage of this is that it can be done quickly and there is no learning curve for the listener to be able to consume it – all they need to do is open the mp3 attachment and it will automatically play. And because the recipient receives it as a proper email attachment, they can easily forward it to whomever they like, with all their address book and email addresses ready at their disposal.   Internet radio is a streaming technology that allows any organisation, be it a business, charity, school, group or an individual – to act as an online radio station. This is sometimes referred to as webcasting. Essentially, it is exactly like radio, only broadcast over the web using internet protocol to send signal over wire; rather than using terrestrial transmission towers to send signal wirelessly. The important thing to realise about streaming is that just like radio, the content is delivered in real time only – it is not available on demand like podcasting. This means that if your business wants to use this medium 24 hours a day, you will need a lot of content. Of course, this is a challenge, but at The Business Firm, I have helped our clients get around this challenge by either spreading live content creators around the world in different time zones to share the work; or to create a schedule of pre-recorded content that loops or shuffles; or simply to reduce ‘on-air’ time to just one of three or two of three shifts in a 24 hour period. The beauty of internet radio is the immediacy of live announcing that you also get with radio, but with the enormous benefit of unbounded geographic reach – something that radio doesn’t have. And compared to the cost of running a terrestrial radio station and the associated license fees imposed by governments, internet radio and streaming audio is unbelievably cost effective and can work for your organisation in building connection with your audience on a ‘live’ basis, where you can talk to people all around the world in real time in a two way discussion; something that is not possible with podcasting.   This leads to another audio technology that is different to all we have already covered, but that also has the incredible power of live, real-time interaction. And while people use it all the time, they probably never see it as the outstanding audio vehicle it is: and that option is, telephony. Now, I am not talking about picking up your mobile or landline and calling an individual; because although that is tremendously powerful, it actually falls within the sales realm, in telemarketing and call centre management, rather than audio. Rather, what I am bringing to the table is the idea of holding a live chat event using something like Skype, which will allow you to engage a group of people at once in an interactive audio session. Now, this is different to a webinar. What I am suggesting is not a one-to-many, town hall type scenario where only you can speak and the audience can only listen and maybe engage using text-based questions; no, this is about having a true multi-party conference call where you have real discussions with a small group, all of which have the ability to speak. Of course, you will need to take control of the discussion and moderate the session, but providing the number of participants is manageable, you can achieve a level of connection that all but equals a personal phone call. Obviously, you need to choose the right thing to use this for, but we have found that this is extremely powerful for our clients by facilitating negotiations or supporting outcomes through the high-level connection it provides with their audience. One caution here is that you must recognise that if you want to ‘sell’ at mass or if your message is complex to explain, you really should use a webinar that includes audio and video to help impart the information to a large number at once. This type of audio telephony is best used for building connection and community or for technical discussion within a small group.   YouTube is of course, an enormous platform that has a large amount of eyeballs at any one time. Therefore, you can capture a slice of those billions of eyeballs, driving traffic to consume your audio content. You can see quite a number of podcasters that post episodes to their YouTube channel. So while your business may find that you can get an unusually big number of hits to those audio files, because there is no video component, very few of those viewers actually listen beyond the first little bit of the audio. They are after all, eyeballs looking for video. So short of creating videos (which is an entirely different kettle of fish and much, much more work), we advise our clients to instead simply augment their audio files with some stills to help maintain engagement with their YouTube audience and get more of their audio message heard. This is of course, an extra step, but we have found it is usually worth the effort to keep listeners for longer. One other thing to bear in mind with YouTube is that unlike podcasts or Spotify, listeners are usually unlikely to allow a YouTube video (even if it only has audio) to continually play in the background while they are doing other tasks, like they would with a radio. This is because it is a video feed that requires a great deal more bandwidth to run than audio only. This reluctance is of course, compounded on a mobile as people try to preserve their data allowance.   Apps that play audio can be a very clean and direct way of delivering your content to audiences, because they connect the listener directly with your content, sidestepping all the competing noise from other stations, podcasts, channels etc. that share the same major distribution platforms with your content. For example, on iTunes or Spotify or Apple Music or Google Music there is no way of eliminating all the others. But, with your own app, you can achieve this so your message can enjoy perfect cut through. The flipside to sidestepping all that competing noise is that you also miss out on all that traffic! In a world saturated with audio offerings, discoverability is really, really hard to get and so unless you already have a large audience by way of a membership database (i.e. perhaps you are a university, or a local council, or an insurer, or a large employer or a global brand like Mazda) you will probably want to use the big platforms as well as your own app. Mind you, having your own app is not very expensive and some podcast file hosting services such as Libsyn can create a customised app for your existing podcast for very little cost, which then gives your audio content an opportunity to also be found in the App Store by people who may not normally look for podcasts or other audio-only content.   Of course, there are many other social media options such as FaceBook, LinkedIn and Twitter in which you can find ways to use audio in ways that support your business. Just bear in mind that like YouTube, audio embedded in video feeds can encounter that same bandwidth and data allowance problems when being consumed by listeners.   Finally, I will end this discussion with one of the most useful audio vehicles of all…on-hold audio. Most organisations experience significant phone traffic that usually comprises either existing customers/members; or very warm people far into the sales funnel who may have already visited your website and watched your product videos and are calling to speak to a sales person – or perhaps they are customers that are waiting for technical assistance or even ringing to complain. So on-hold audio is not going to be for lead-generation, but it is going to be useful for cross-selling, for introducing new products or services, for reminding call waiters to visit technical information online to help reduce call volume, or for calming down angry customers before they speak to your complaints staff. In every instance where The Business Firm has created on-hold audio for our clients, we have first analysed call traffic to segment the type of calls and then created specific content that suits each type of audience. We insert forks into the PBX system accordingly and this results in significant benefits for our clients. Using on-hold audio well should in my opinion, be an integral part of your overall audio strategy.   So we’ve covered most of the different ways of using audio in your organisation. You will need to assess which of these best supports your objectives and complements your overall marketing strategy.   Now, it is time for us to stand up and have a stretch, and follow me into the lift of Success Tower, where waiting for us, up in the Presidential Lounge and no doubt being pampered by James, is none other than the highly regarded Ben Krueger – one of the world’s most sought after podcasting experts who will help us understand in great detail, how podcasting can help us with our organisational goals. Come with me now… In this episode, we hear from Mr Ben Krueger from Cashflow Podcasting. Ben provides podcast services for busy thought leaders, helping businesses grow their audience, authority and customer base with done-for-you podcasting services. He helps people either start a podcast from scratch or can edit existing podcasts to improve them before publication. He has a great deal of information on his website about many aspects of podcasting production, from equipment to scripting to editing to software to promotion and much more. I highly encourage you to visit Ben’s website: www.cashflowpodcasting.com and see some of the incredible resources he has there and consider using him to help you with developing a new podcast or to improve your existing one. Today’s question comes from Elif from Turkey who is the owner of a business that operates short cruises in Istanbul. She has three modern boats and a very old wooden one and wants to know how she can increase the number of passengers she gets, particularly in autumn and winter, when there are fewer tourists. Her summers are very busy, often resulting in having to turn away people, but she struggles outside of the peak season, having to put one of her modern boats and her wooden boat out of service during the quietest months. She appreciates any help I can offer.   Well Elif, this is a typical situation faced by all owners of businesses that experience seasonal demand. A lot of hotels, restaurants, sports and leisure businesses and gyms deal with the same challenge. But all of these have a further restriction because they are very limited in the value they can provide; that is, a hotel can only offer hospitality, not sport. A gym can only offer exercise equipment & training, not food. A restaurant can only offer food, not accommodation etc. However, your boats are able to do all of this, plus offer the utility of transport, plus the benefit of incredible views and more. Let’s discuss the first issue of low tourism demand during autumn and winter as this concerns me most.   Look, even if you make big dollars during the peak season, I hate the idea that more than a third of your investment is sitting idle for a significant part of the year – it needs to be earning returns somehow. Even if passenger demand is low, it is still after all, a space that can be rented out. The sort of things that would earn the best rental returns would be highly experiential offerings that can make best use of the marine ambience. Given you already have chairs, tables, bar, kitchen and so forth on the vessel; you essentially have a ready-made floating facility that can host certain events. Now, rather than getting into event management directly, I would consider finding third parties that would like to hold events in your floating space. You can achieve this by finding an actual event planning company that will then go out and find clients that want to rent the space; or by approaching potential bookers directly – or a combination of both might be necessary to fill up total capacity. Of course, the space can be rented as a stationary floating barge, or as cruising vessel that is captained by charter. So while you might have hotels that are competing with you on renting out their space, very few of them will have the views or wow factor of your boats and none of them will be able to move. If you imagine a 24 hour day, you might view each hour or block of hours as being of interest to different users. For example, a sunrise yoga or tai chi group, followed by a business breakfast event, followed by Mums having coffee after dropping kids off at school, followed by a mid morning community group meeting or story time for preschool children, followed by a lunch event or even open to the public lunch trade where external operators cater to the lunch guests as their own part-time business. Lunch trade can then be followed by a period for corporate workshops, followed by a personal trainer doing gym classes, followed by after-work drinks and networking, following by a dining experience as part of a joint venture with a museum where they take groups on a historical journey of Constantinople while you cruise the water and give people views of the ancient Roman and the Ottoman buildings or on weekends sublet to a wedding planner to bring in wedding parties.   Again, these are all business development ideas for you Elif, but the idea would be to get external parties to organise and hold these activities, not for you to do them directly. Once you have put the effort into building a cohort of event organisers, and assuming each event is viable for the organiser, you might get years of ongoing space rental for relatively little effort and in the process, introduce new people to your boat and your normal services. So that will help generate return on your stationary boats in the off-season. But in addition of course, there is no reason why you should not put effort into building tourist revenue on your working boats even during the autumn and winter periods. Now, rather than use discounting and eroding margins, try instead to use that money to partner with hotels where a cruise is included in the hotel’s room package, or with coach operators to include a cruise as part of their bus tours, or with schools to hold camps on the boats. Just make sure that any money you spend generates returns to you directly, rather than to your industry as a whole. So any partnerships with other providers must give you exclusivity, so they cannot divert their customers to other vessel operators.   Subsequently Elif, you will find that lots of different types of business in Istanbul that live on tourism face the same seasonal demand problems, in which case you could create a total holiday experience that comprises a hotel, a cluster of restaurants, a theme park, a coach line, a number of historical landmark operators, a tour guide, so on and so forth, plus yourself; and form a structure whereby collectively, you can sell complete packages to people, in which each plays their part. Once formed, this can become a safer way of investing in acquisition from foreign markets that are within close proximity to Istanbul, such as Greece, Italy & Bulgaria, where flights are not necessary and your coach liner partner can easily provide all the transport into and out of Turkey. It is then worthwhile getting tourists carrying Euros directly from their home markets.   Finally, in respect to the peak season, if you are indeed having to turn down passengers this is indicating that you are beyond your capacity – which is a good thing – which means that you should increase your prices a bit to make the most if that excess quantity demanded. You should also be trying to capture as much discretionary spending while those passengers are on board your vessel, by offering things that go beyond the typical food and drink items. You could try and sell personal electronics such as headphones, portable battery power packs, DVDs, cameras and associated accessories such as leather iPad and iPhone cases, stylish bags and some souvenir items relating to Istanbul. Notice these are all relatively high value, non-perishable goods. All of this will not only add to your revenue, but will improve margins as these type of items provide more profit than lemonade or snacks do.   So I hope this has been helpful to you Elif, as a starting point to think of new ways of improving sales in your business. For really good information on how to develop your creativity so you can generate more profit-building ideas, have a listen to episode 106 of The Business Firm podcast where I interview the great Michael Gelb, who is a world authority on creativity and wrote the book How To Think Like Leonardo Da Vinci. In that interview, he reveals that 7 principles anybody can use to think like the greatest genius the world has ever seen…the great Leonardo. I also go through many techniques for building creativity in business, which you will find useful in your organisation. So that’s episode 105 of the podcast, via iTunes or Stitcher Radio.   I would like to take a moment now to thank one of my listeners, Cia00, for their 5 star review of The Business Firm podcast in iTunes. Cia00 wrote:   “This is a must-have podcast for the up and coming entrepreneur, as well as the billionaire. Everyone can learn something new and The Business Firm does just that. It provides you with the ideas, knowledge, systems and marketing to take your business to the next level, as well as your personal life. It is the complete package”.   I sincerely appreciate the rating you gave Cia00 and the fabulous feedback. Of course, there is no way of responding to you directly through iTunes, but I can acknowledge you on air.   So dear listeners, if you find the content published in this podcast valuable, it would be super to get a review from you as it provides myself and the team a great deal of encouragement and shows appreciation for the time and personal effort we put in to bringing you high quality content each week. In fact, I personally get so motivated by this encouraging feedback that I have actually put on our website a small token of my appreciation for people that leave a review in iTunes – have a look at the podcast page on the website thebusinessfirm.com.au to see what that is. Listen to Episode 106 to hear all of Steven’s advice to this question. You can listen to this and all other episodes: This is the favourite part of the show for host Steven Cavallo because he gets to directly help real people with an actual problem they are having in the areas of business development, marketing, sales or fundraising. Steven features one of the recorded questions sent in by listeners, and plays back that recording on air, along with his commentary. To submit a question, please record your question as an mp3 (maximum file size 10Mb) that is no longer than 60 seconds and email it to: answer@thebusinessfirm.com.au While we can address your issue and provide some valuable insight for questions featured; of course, we can only go into brief detail in the minutes available in the podcast, so we encourage listeners who want more formal advice (regardless of whether their question is featured) to outline their specific problem/opportunity and email it directly to consulting@thebusinessfirm.com.au and you will get a reply within 24 hours. Today’s question comes from Elif from Turkey who is the owner of a business that operates short cruises in Istanbul. She has three modern boats and a very old wooden one and wants to know how she can increase the number of passengers she gets, particularly in autumn and winter, when there are fewer tourists. Her summers are very busy, often resulting in having to turn away people, but she struggles outside of the peak season, having to put one of her modern boats and her wooden boat out of service during the quietest months. She appreciates any help I can offer.   Well Elif, this is a typical situation faced by all owners of businesses that experience seasonal demand. A lot of hotels, restaurants, sports and leisure businesses and gyms deal with the same challenge. But all of these have a further restriction because they are very limited in the value they can provide; that is, a hotel can only offer hospitality, not sport. A gym can only offer exercise equipment & training, not food. A restaurant can only offer food, not accommodation etc. However, your boats are able to do all of this, plus offer the utility of transport, plus the benefit of incredible views and more. Let’s discuss the first issue of low tourism demand during autumn and winter as this concerns me most.   Look, even if you make big dollars during the peak season, I hate the idea that more than a third of your investment is sitting idle for a significant part of the year – it needs to be earning returns somehow. Even if passenger demand is low, it is still after all, a space that can be rented out. The sort of things that would earn the best rental returns would be highly experiential offerings that can make best use of the marine ambience. Given you already have chairs, tables, bar, kitchen and so forth on the vessel; you essentially have a ready-made floating facility that can host certain events. Now, rather than getting into event management directly, I would consider finding third parties that would like to hold events in your floating space. You can achieve this by finding an actual event planning company that will then go out and find clients that want to rent the space; or by approaching potential bookers directly – or a combination of both might be necessary to fill up total capacity. Of course, the space can be rented as a stationary floating barge, or as cruising vessel that is captained by charter. So while you might have hotels that are competing with you on renting out their space, very few of them will have the views or wow factor of your boats and none of them will be able to move. If you imagine a 24 hour day, you might view each hour or block of hours as being of interest to different users. For example, a sunrise yoga or tai chi group, followed by a business breakfast event, followed by Mums having coffee after dropping kids off at school, followed by a mid morning community group meeting or story time for preschool children, followed by a lunch event or even open to the public lunch trade where external operators cater to the lunch guests as their own part-time business. Lunch trade can then be followed by a period for corporate workshops, followed by a personal trainer doing gym classes, followed by after-work drinks and networking, following by a dining experience as part of a joint venture with a museum where they take groups on a historical journey of Constantinople while you cruise the water and give people views of the ancient Roman and the Ottoman buildings or on weekends sublet to a wedding planner to bring in wedding parties.   Again, these are all business development ideas for you Elif, but the idea would be to get external parties to organise and hold these activities, not for you to do them directly. Once you have put the effort into building a cohort of event organisers, and assuming each event is viable for the organiser, you might get years of ongoing space rental for relatively little effort and in the process, introduce new people to your boat and your normal services. So that will help generate return on your stationary boats in the off-season. But in addition of course, there is no reason why you should not put effort into building tourist revenue on your working boats even during the autumn and winter periods. Now, rather than use discounting and eroding margins, try instead to use that money to partner with hotels where a cruise is included in the hotel’s room package, or with coach operators to include a cruise as part of their bus tours, or with schools to hold camps on the boats. Just make sure that any money you spend generates returns to you directly, rather than to your industry as a whole. So any partnerships with other providers must give you exclusivity, so they cannot divert their customers to other vessel operators.   Subsequently Elif, you will find that lots of different types of business in Istanbul that live on tourism face the same seasonal demand problems, in which case you could create a total holiday experience that comprises a hotel, a cluster of restaurants, a theme park, a coach line, a number of historical landmark operators, a tour guide, so on and so forth, plus yourself; and form a structure whereby collectively, you can sell complete packages to people, in which each plays their part. Once formed, this can become a safer way of investing in acquisition from foreign markets that are within close proximity to Istanbul, such as Greece, Italy & Bulgaria, where flights are not necessary and your coach liner partner can easily provide all the transport into and out of Turkey. It is then worthwhile getting tourists carrying Euros directly from their home markets.   Finally, in respect to the peak season, if you are indeed having to turn down passengers this is indicating that you are beyond your capacity – which is a good thing – which means that you should increase your prices a bit to make the most if that excess quantity demanded. You should also be trying to capture as much discretionary spending while those passengers are on board your vessel, by offering things that go beyond the typical food and drink items. You could try and sell personal electronics such as headphones, portable battery power packs, DVDs, cameras and associated accessories such as leather iPad and iPhone cases, stylish bags and some souvenir items relating to Istanbul. Notice these are all relatively high value, non-perishable goods. All of this will not only add to your revenue, but will improve margins as these type of items provide more profit than lemonade or snacks do.   So I hope this has been helpful to you Elif, as a starting point to think of new ways of improving sales in your business. For really good information on how to develop your creativity so you can generate more profit-building ideas, have a listen to episode 106 of The Business Firm podcast where I interview the great Michael Gelb, who is a world authority on creativity and wrote the book How To Think Like Leonardo Da Vinci. In that interview, he reveals that 7 principles anybody can use to think like the greatest genius the world has ever seen…the great Leonardo. I also go through many techniques for building creativity in business, which you will find useful in your organisation. So that’s episode 105 of the podcast, via iTunes or Stitcher Radio. I would like to take a moment now to thank one of my listeners, Cia00, for their 5 star review of The Business Firm podcast in iTunes. Cia00 wrote:   “This is a must-have podcast for the up and coming entrepreneur, as well as the billionaire. Everyone can learn something new and The Business Firm does just that. It provides you with the ideas, knowledge, systems and marketing to take your business to the next level, as well as your personal life. It is the complete package”.   I sincerely appreciate the rating you gave Cia00 and the fabulous feedback. Of course, there is no way of responding to you directly through iTunes, but I can acknowledge you on air.   So dear listeners, if you find the content published in this podcast valuable, it would be super to get a review from you as it provides myself and the team a great deal of encouragement and shows appreciation for the time and personal effort we put in to bringing you high quality content each week. In fact, I personally get so motivated by this encouraging feedback that I have actually put on our website a small token of my appreciation for people that leave a review in iTunes – have a look at the podcast page on the website thebusinessfirm.com.au to see what that is.   Listen to Episode 106 to hear all of Steven’s advice to this question. You can listen to this and all other episodes: This is the favourite part of the show for host Steven Cavallo because he gets to directly help real people with an actual problem they are having in the areas of business development, marketing, sales or fundraising. Steven features one of the recorded questions sent in by listeners, and plays back that recording on air, along with his commentary. To submit a question, please record your question as an mp3 (maximum file size 10Mb) that is no longer than 60 seconds and email it to: answer@thebusinessfirm.com.au While we can address your issue and provide some valuable insight for questions featured; of course, we can only go into brief detail in the minutes available in the podcast, so we encourage listeners who want more formal advice (regardless of whether their question is featured) to outline their specific problem/opportunity and email it directly to consulting@thebusinessfirm.com.au and you will get a reply within 24 hours. Copyright © The Business Firm 2016 All Rights Reserved   Mr Steven Mario Cavallo podcast@thebusinessfirm.com.au   PO Box 7407 West Lakes SA 5021 Australia   Phone +61 8 8121 5711  www.thebusinessfirm.com.au  

September 28, 2016 - Podcasting Coach Ben Krueger & Award Winning Jeff Jahn

Bonus show with Ben Krueger - Learn the secrets on how to be successful podcasting!  consciousmillionaire.com/podcastnow

Bonus show with Ben Krueger - Learn the secrets on how to be successful podcasting!  consciousmillionaire.com/podcastnow

Ben is an expert in driving business and growth. He is a world traveler, outdoor adventurer and student of marketing. He is dedicated to helping experts reach new audiences, share their value and be rewarded for it through podcasting. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference.  Subscribe in ITunes  Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.    

Ben is an expert in driving business and growth. He is a world traveler, outdoor adventurer and student of marketing. He is dedicated to helping experts reach new audiences, share their value and be rewarded for it through podcasting. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference.  Subscribe in ITunes  Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.    

A spoke with Ben Krueger of Cashflowpodcasting about how podcasting can be a great way for a consultancy to get leads and new business. Also... a few notes about the end of Season 1 of this show and what you can look forward to in Season 2! http://www.edisonresearch.com/the-podcast-consumer-2015/ http://businessunleashed.com http://cashflowpodcasting.com http://cashflowpodcasting.com/pipeline

Ben Krueger of Cashflow Podcasting talks about how to grow your email list, turn the listeners into customers and land more clients with a podcast.

Ben Krueger is a fan of podcasting for coaches to grow their businesses. He shows how they can be used as a growth tool and relationship-builder for coaches! 

Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners.    Key Takeaways: [2:30] Podcasting allows you to create content in a very easy way and it builds relationships.  [5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc?  [9:45] Don't be afraid to turn some people off.  [14:15] Develop a podcast the way you'd develop any friendship.  [16:25] Ben shares direct response marketing tips to convert listeners into potential customers. [22:10] Jason loves Tucker Max's show notes.  [29:00] Podcast between 17-22 minutes long works really well for listeners.    Mentioned In This Episode: Influence by Robert Cialdini Auphonic.com  Audio-Technica ATR2100 Microphone.  Skype Call Recorder Pamela   AuthorityEngine.com

In episode 19, I welcome back Ben Krueger. Ben was my guest on episode 12, sharing his insight on how to use podcasting as the entry to your sales funnel. This is something he calls Cashflow Podcasting. Get the perfect follow up email sequence from@BenWKrueger #podcast #emailmarketingClick To Tweet This time Ben is here to share […] The post TAM 019: Ben Krueger – A Great Follow Up Sequence appeared first on The Active Marketer.

He found out “9 to 5” is not for him. Ben Krueger shares his MBA education experience and how he found his business idea to allow him to work overseas. For Full Transcripts of this show and More Resources http://relaunchshow.com/283

In episode 12, we talk to podcasting expert Ben Krueger about how you can use a podcast as the front end to your sales funnel. Ben calls it “Cashflow Podcasting” How to use podcasting as the front end of your sales funnel #podcasting #salesfunnelsClick To Tweet This method of podcasting works great for business owners […] The post TAM 012: Ben Krueger – Cashflow Podcasting appeared first on The Active Marketer.

Episode 63 of the Empowered Podcast features entrepreneur, email list building expert, and founder of Authority Engine, Ben Krueger. If you've ever wondered why the experts say, “The Money is in the List!” then you'll want to listen to this episode. I ask Ben what these experts mean, how to build a list, and how […] Click here EP63: Why the Experts Say, “The Money Is In the Email List!” w/ Ben Krueger (@BenWKrueger) to visit Ellory Wells and leave a comment.

Do you have a podcast? Are you getting the results you desire from your show? Are you struggling to keep up with the amount of work it takes to produce and edit the content of your podcast? Is your podcast actually generating leads for your business? In this interview, Ben Krueger the founder of Authority […] The post The 8 Step Process for Generating More Leads for Your Business with Your Podcast! – with Ben Krueger appeared first on SweetProcess.

Want to start a podcast but have no time?  In this episode we talk to Ben Krueger and he shares resources to help you start a podcast, maintain it and grow your business.  We also talk about podcasting strategies to help you discover your niche, land influential guests on your show and how to drive more traffic to your podcast episodes.  Podcasting is booming so you definitely don’t want to miss this… Episode Featured Guest: Ben Krueger Ben Krueger the “Podcast Marketing Guy” is the owner of Authority Engine, a podcasting full-service business.  He also hosts a podcast that provides tips on how you can take your podcast to the next level.  He has been  a featured speaker at Podcast Movement in Dallas, Texas. In This Podcast Episode You Will Learn: How to build an online business startup from overseas and get paid while doing it How to discover your niche by solving other people’s problems What to expect when building a startup business from the ground-up How to systemize and scale your online business for more efficiency and growth How you can launch your podcast business in only 4 weeks Where to outsource your podcast editing and publishing tasks How to land influencers to be guest on your podcast show How to be of value to influencers and gain their respect and trust How to grow your podcast listeners with iTunes search engine optimization How to delegate your responsibilities so that you can focus on what you do best Links and Resources Mentioned in the Show AuthorityEngine.com – Ben Krueger’s Website Authority Engine Free Report – How to uncover your most profitable listeners Did You Enjoy the Show?  Let Us Know on Twitter! If you enjoyed this podcast episode please let Ben and I know on Twitter by clicking on the link below: Click here to share how much you loved this show! Don’t Miss an Episode.  Subscribe to One of the Links Below: Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Click Here to Follow via Soundcloud Thank you for Listening to the Podcast! If you’ve found value in this episode of the Marketing Access Pass Podcast, I would love to hear about it!  Please head on over to iTunes and leave me a Rating and Review (5 stars would be awesome!) so others who are interested in starting an online business can find the show and learn how to escape the “rat-race”.  Click here to learn how to leave a rating and review.  If you have any questions or comments about this show, please post them in the comments area below and my guest and I would more than happy to answer them. New to the Podcast?  Learn More About it Here... The internet Marketing Access Pass podcast was created for people who are tired of working the 9-to-5 job and want to escape the rat-race.  Learn how to start a business and work from home.  It doesn't matter if you're new to starting an internet marketing  business or have been doing it for many years this show is for you.  If you're an online entrepreneur and want to work from home then this show will offer you inspiration, strategies, tactics about various topics in internet marketing: to include Marketing Strategies, Blogging, Social Media Marketing, Website Traffic Generation, Search Engine Optimization, and tips on how to make money online.  Anthony Tran from the Marketing Access Pass blog shares his tips on how to build, grow, and monetize an internet business.  He also interviews other successful online entrepreneurs who share their marketing strategies of how they created their startup, how to start a business from scratch, and how they are making money online so they could work from home.  Don't miss out on this great internet marketing podcast and start your internet business today.

Denise Griffitts interviews Ben Krueger Today on Your Partner In Success Radio, I welcome fellow podcaster, Ben Krueger. He’s probably best known around the water cooler as the “Podcast Marketing Guy” and has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing. Ben is an entrepreneur, world traveler, and small business podcasting expert. He's the founder and CEO of Authority Engine and Small Business Podcasting, which focus on helping small business owners, coaches, consultants, authors and experts succeed. Best known as the host of the Authority Engine Podcast, he is the go-to leader on growing small businesses through the power of podcast marketing. While running his podcasting service and training empire, Ben travels the world living in various countries from Thailand to Costa Rica, and loves experiencing new cultures, but his true passion is helping others by sharing his expertise.  Ben is going to share the following information with our audience: How to stand out in your industry and position yourself as a leader using a podcast.Why podcasting is such a powerful audience, network and trust building tool.How to turn podcast listeners into paying customers & brand ambassadors.The secrets to integrating podcasting as a highly effective marketing tool for your business.The first steps to get started & achieving podcasting success.His Lucrative Listener 4 question test for finding the optimal (and most profitable) audience for your show.  

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review Because of His Attitude [5:00] Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from William and see that while we may not think we have the credentials, WE DO. For those above the age of 14, you have a bit more history under our belt. Get Reviewed on the Podcast Review Show [9:43] Recently we reviewed Dan Hansen's Coffee Couch (hear the review). Dan shares his thoughts on the experience. You can get the most affordable private coaching with two coaches for $99 Marketing Your Business With Your Podcast - Ben Kruger Interview [11:20] Ben Kruger produces the Authority Engine podcast and is known as the "Podcast Marketing Guy" who took his passion for marketing and incorporated it into a podcast that helps people use podcasting to bring in new clients. He offers services for small business who just want to create content (and let Ben and his team do the rest) Some topics we talk about are: Does your show need to be daily? How many downloads do you need to be successful? The key is targeting your audience. Find the top leaders in your niche and help them deliver the best content to their audience. Don't do a giant commercial. Start building your email list with tools like Aweber and

You probably have heard the words in this title before and maybe you have even said the words before “I know what to do, but I am just NOT doing it”. Don’t take my word for it, my guest today is Ben Krueger and I’m going to let him tell you why this is happening. Get the show notes for 058 Ben Krueger | How To Become An Authority In Any Industry Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BenWKrueger #Business #Entrepreneur #Episode058 #Podcasts Give Leaders in the Trenches a review on iTunes!

Todays guest is an entrepreneur with a passion for the outdoors, travel, adventure, business strategy and podcasting. He is currently based in Thailand and working to grow Authority Engine, a premium podcast creation and management agency.They specialize in launching highly effective podcasts to help entrepreneurs accelerate their business growth, gain authority in their space and put more padding in their pockets. But the beauty of finding your passion as we see over and over again, is it can happen at anytime. You see it was only a little while ago that our guest was penned up in an office working the dreaded dead-end job, and had to find something that would help him alleviate that daily feeling of boredom and dread.  So he resorted to listening to marketing and business podcasts, and as he listened, he started researching, and learning more about podcasting as a personal interest. This quickly grew into voracious research trying to uncover what made certain podcasts wild successes, and others a flop. How are podcasters using their online shows to reach and surpass their business objectives? Well that is something that I am literally salivating to find out more about, so its with a great pleasure that I bring onto the show, to join up some dots the one and only Mr Ben Krueger. Dream Jobs, Online Courses, Persistence, Personal Trainer, Decision Making, Publicity, Young Entrepreneur, Freedom, Addicted, Shawn Stevenson, American Hustle, Make Money Online, Motivational Quotes, Expedition, Challenges, Steve Jobs, How To Start A Business, The Secret, Rich, Online Marketing, Time Management, Blogger, Videos, Recruiting, Authentic, Travel Blogs, Ultra Running, American Football, How To Make Money, Online Business, Company Culture, Law Of Attraction, Planet Money, Jobs, Video Marketing, Linkedin, Success Principles, Digital Marketing, Action Taking, Starting A Business, Successful Entrepreneurs, Personal Branding, Amazon, Lead Generation, Career Change, Life Planner, Comfort zone, Simplicity, Break The Rules, Book Launches, Personal Finance, Secret To Success, Business Plan, Health And Fitness, Tech Startup, Self Publishing, Entrepreneurs, Love, Career Path, Educational, Creativity, Selling, motivation, motivational, inspiration, confidence, success, freedom

Podcasting is a great way to establish yourself as an expert in your field, which helps you drive new clients and customers to your business. In this interview, Ben Krueger from AuthorityEngine.com shares some tips and tricks for using podcasting to grow your business. He also talks about how he gets new clients and closes […]

Ben Krueger comes to us from his office in the jungles of Costa Rica. Ben is the founder and operator of Authority Engine, an avid entrepreneur, marketer, and adventurer. He started his company from his laptop as a hub for podcasting information services that redefine best practices. I met Ben at New Media Expo. We instantly connected on our mutual ecstatic love of travel, it’s importance in our lives, and the power of podcasting. Studying for a career never sat well with Ben, and the travel itch led him to concentrate on learning the skills needed to be able to travel more on his own terms. He absorbed everything about online marketing and honed these skills knowing it’d be his golden ticket. Eventually he earned the opportunity to go to the Philippines for a 6-month position that involved driving leads for a vacation resort in exchange for food and shelter at the resort. Ben pounced on the opportunity. Within a week, he met a collective of location independent entrepreneurs who run their businesses from their laptops and go wherever they want. Ben knew immediately he wanted in. And he continues to do what it takes to maintain control of his travel experiences. By the way, just wait for the end. Ben’s weird food selection takes the cake in my book. Words from an Explorer “Someday’s not a day of the week. If you wait for it, it’ll never happen.” Tweet this quote or say thanks to Ben for sharing his story. What we discuss: How marketing skills helped Ben get his start traveling by earning him a gig with Tropical MBA at a resort just south of Manila, in the Philippines. Why the people you care about might discourage you to travel, and why you shouldn’t listen, and how to overcome it Ben’s favorite destination: Chiang Mai Some of Ben’s can’t miss spots in Chiang Mai Is Thailand a good place for beginner travelers? Ben’s Best Travel Advice The First Step: Research the ideas you have. It’ll either inspire you to the point of uncontrollable excitement, or you’ll psych yourself out. Money Saving Tip: The longer you stay anywhere, you cheaper things will get. if you’re using Airbnb for longer stays, ask the owner for a better deal! Finding the Cheapest Airfare: Ben uses FlightFox to save time, otherwise sticks to sites like Kayak Packing Tip: Focus less on everything you normally need, and instead pay attention what you specifically need. Favorite Tool or Resource: TripIt app Favorite Travel Book: Sherlock Holmes! Each one of the cases leaves a lot of room for you, as the reader, to fill in the blanks. This inspires how Ben loves to explore the mystery and adventure of the places he visits. Favorite Travel Gear: GoPro Hero3 Weirdest Food: Beating Snake Heart, served in a shot glass of sake and snake blood. Mentioned on this Show: Ben on Twitter AuthorityEngine.com Airbnb.com Like the show? I’d love a rating and review! Take action and please share the show! All you have to do is click one of the social sharing buttons at the top of this post. Also please leave a rating or review on iTunes! It just takes a second and you can help the show increase its rankings on iTunes just by this simple and quick gesture. If you do, click here to let me know so I can personally thank you! Thank you so much for your support! See you next time! The post 16: How Ben Krueger Made Travel a Part of his Life appeared first on The Daily Travel Podcast.

Ben is an honorary baby boomer and runs Authority Engine, a premium podcast creation and management agency. He specializes in launching highly effective podcasts to help entrepreneurs accelerate their business growth, gain authority in their space, and put more padding in their pockets.