Podcasts about cashflow podcasting

“It's good not to just be focusing on you and always your growth and profitability, but also about how you can bring up others with you on your way up.” Natalie Sisson One of the greatest aspirations for entrepreneurs is for their business to positively impact the community. Our guest today Natalie Sisson, has built her business around helping people and says that the benefits of giving back in business are numerous key among them being strong relationships. Natalie Sisson is a New Zealand entrepreneur, three times bestselling author, speaker, host of the ‘Untapped' podcast and handstand lover. After ditching a successful corporate career and co-founding a technology company, Natalie decided to monetize her humble, 6-month old blog, The Suitcase Entrepreneur, into a multiple-six figure online education platform back in 2010.  In her efforts to continuously innovate, Natalie, the OG of digital nomads, turned that content and knowledge into 8 different revenue streams including digital products, courses, workshops, international retreats, and coaching. These days, she's passionate about helping women tap into their potential and get paid to be them, so they make an income and impact, simply by being them. Her mission is to help 1,000 women earn $10K per month and contribute at least 1% of their revenue to causes they care about that help lift girls and women up, to create a ripple effect in each other's lives. Her most treasured role is as Queen Bee to the Queens of the $10K Club, an international posse of women who support each other through trials and success, all while being coached and mentored by Natalie. Natalie is a two-time Amazon No #1 bestselling author, a sought-after speaker and named as one of Huffington Post's 50 Must-Follow Women Entrepreneurs in 2017.  In 2021 she was listed on Cashflow Podcasting's Top 13 Women's Business Coaches Today. She's a contributor to Thrive, Forbes and Lifehack, and has featured on many other publications and media outlets including 60 Minutes, Yahoo Finance, Huffington Post, Guardian, Daily Mail, Sydney Herald, Mashable and more. Her book titles include “Suck It Up Princess: Real life strategies to be the heroine you already are and have the money, success and life you deserve,” and “The Suitcase Entrepreneur: Create Freedom in Business and Adventure in Life Paperback.” In today's episode, Natalie shades more light on her entrepreneurial journey and her passion of helping women entrepreneurs reach their maximum potential. Listen in! Key URLS Main Website:            nataliesisson.com Book Website:             thefreedomplan.co Website:                      suitcaseentrepreneur.com Facebook Page:           https://facebook.com/nataliesisson/ YouTube                      https://youtube.com/user/NatalieSisson/ LinkedIn:                     https://linkedin.com/in/nataliesisson/  Instagram:                   http://instagram.com/nataliesisson/ Twitter:                       http://twitter.com/nataliesisson/  Something I really love about being an entrepreneur is looking for those opportunities for your own personal and professional growth. [4:15] The Suitcase Entrepreneur was a love affair for 7 years where I was traveling the world living out of a suitcase showing people how to build an online business from anywhere in the world. [4:21] I went back home and took a sabbatical and later felt like something new was bubbling but not throwing everything away. [4:52] My business today is still similar, but it's under my own brand name and has switched to helping women. [5:57] It became clear to me that my sort of superpower is about seeing potential and others and showing them how to get paid to do the work that they love by being themselves. [6:30] The business is pretty much about education, teaching, but with just a far more specific aspect of helping women entrepreneurs. [6:49] Freedom has always been one of my highest values and the way that I have built my business. [8:41] More entrepreneurs need to actually be able to step away and recharge their batteries rather than pay lip service. [10:51] We are in charge of our own boundaries and limitations and where our energy is best suited to that and we all need to take charge of that. [11:56] When I had a Suitcase Entrepreneur, it was primarily startup at the beginning of the journey. [12:40] These days, my favorite audience, are people who do come to me are action takers, who are already further along in their business. [13:59] When you give, you get so much back, and you should never give with the sake of the camera. [15:36] There's so many proven benefits to giving in terms of your own feel good factor, how it helps others and the long term relationships. [16:06] It's good not to just be focusing on you and always your growth and profitability but also, about how you can bring up others with you on your way up. [16:42] Commercial break. [17:40] I love when communities come together and strive for better things and realize that they got the ability to be responsible and make great decisions. [18:52] The 10k club came about during COVID after I got clarity on what is it that I know I can bring and help people with. [19:07] I saw this as a goal for so many and I thought that's something I knew I can help people with. [19:35] I distilled down all my years of business experience into the things that had allowed me to succeed and what those pillars were, which came down to three pillars. [19:59] I really want to help people see their potential, and then from there, they can leapfrog into whatever they need. [20:42] It's the consistent part and definitely moving those women from a space of always being a service provider mode into spending less time but being more impactful. [22:00] It is a bit of a mindset shift for some of them who have always been sort of trading time for money, and looking at the way in which you can leverage online business to do that. [22:19] It is good to think about building a business that can be run without you, it's a smart move. [25:16] I love it when people decide to go all in and take action versus saying I'll try. [27:56] It breaks my heart when I hear the word trial, because it usually is not intentional and there's nothing behind it. [28:02] ………………………………………………… Thank you to our December sponsor!  KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Today, I have the pleasure to interview Natalie Sisson, the founder of Suitcase Entrepreneurs, host of the UNTAPPED Podcast, bestselling author, sought-after speaker, and business coach listed on 2021 Cashflow Podcasting's Top 13 Women's Business Coaches Today. Natalie is also a contributor to Thrive, Forbes, and Lifehack, and she has been featured on many publications and media outlets, including 60 Minutes, Yahoo Finance, Huffington Post, and Daily Mail. Her mission is to help women entrepreneurs leverage their unique set of skills, knowledge, and experience to get paid to be them and get the income and impact they desire simply by being exactly who they are. Natalie first shares her career backstory and how she got into entrepreneurship. Her career started in recruitment and marketing before moving to London. She worked with big international companies and got into what she relates as her dream job as the head of preposition development for the British Medical Association. She started a new department aimed at introducing doctors to entrepreneurism to help them build their services. Natalie soon realized that the job was sucking the life out of her creativity, and she was blocked from exercising her full potential. She didn't want to feel miserable and decided to leave the corporate career to build something on her own. We then talk about house hacking, a real estate investing strategy through which investors earn income by renting out primary residences and selling the property for a profit. Natalie explains how she bought a property to live in, rented it out, and later sold out her shares after moving to Canada. Also, five years ago, she bought another property in Belton in New Zealand and followed the same model. Natalie explains her pursuits after ditching her career and going back to Canada. Her initial plan was to build a consultation platform for health and wellness to help big corporations decrease the number of sick days their employees take by creating happier and healthier employees. Her breakthrough came in a networking event where she met her current business partner. She got hooked up to his business, which assisted sports teams, fundraisers, and political candidates to easily raise and collect money on Facebook. Natalie worked there for about 18 months before moving out to work on her growing women's blog that she had initiated to feature high-standing women who were doing great things in their business. The blog became popular, and she decided to build it into a business. We then move into the mindset that hinders people from pursuing their desires and how Natalie helps people align themself with success and pursue what they love. Natalie explains her guiding principles in motivating people to see the big picture of where they want to be in order to take massive action toward their dreams. In her journey, she also realized that not everybody is in a position to quit their job and go for it, and she has been helping such people build their side hustle up to a level where they're comfortable quitting their job to do what inspires them. Lastly, we talk about Natalie's book, Suck It Up Princess which she devised last year in a situation that she found herself torn and feeling sorry for herself despite great achievements. From her experience, Natalie suggests that sometimes we need self-compassion, and we need to go easy on ourselves and acknowledge that we need rest and to refresh and renew our energy. The book focuses on health, motivation, and inspiration, and it's filled with personal stories in different areas such as love and relationships, an area she never thought of writing about before. Natalie explains that the book is for women in careers and entrepreneurship who are wondering whether there is something better for them to help them develop the right mindset, habits, and strategies to get rid of their inner critics, impostorism, doubt, and fears to be the best version of themselves and live abundantly. Don't miss this informative and power-packed episode of the Just Start Real Estate Podcast with Natalie Sisson, and learn how to get over your excuses, do the unexpected, live your life on your own terms, and make money just by being you! Notable Quotes: “Do I want to wake up for the rest of my life, do the commute, the hustle, and the grid? No, I want to do something better.” Natalie Sisson “You should never have a backup plan; if you feel that this is something you want to do and change your life, you have to go in wholly and give it your best shot.” Natalie Sisson “Sometimes you need self-compassion and grace; go easy on yourself and acknowledge that you need some rest or some time out.” Natalie Sisson “Going after what you want is the biggest thing in life.” Mike Simons “There are different horrors in the entrepreneurship journey, but the first one is getting off your butt and getting started.” Mike Simmons Links: Natalie on Facebook Natalie on Instagram Natalie on LinkedIn Natalie on Twitter Natalie on YouTube Natalie's Website The Freedom Plan Suck It Up Princess Suitcase Entrepreneur Real Estate Find & Fund Blueprint Flip Hacking Live 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months

Today, I have the pleasure to interview Natalie Sisson, the founder of Suitcase Entrepreneurs, host of the UNTAPPED Podcast, bestselling author, sought-after speaker, and business coach listed on 2021 Cashflow Podcasting's Top 13 Women's Business Coaches Today. Natalie is also a contributor to Thrive, Forbes, and Lifehack, and she has been featured on many publications and media outlets, including 60 Minutes, Yahoo Finance, Huffington Post, and Daily Mail. Her mission is to help women entrepreneurs leverage their unique set of skills, knowledge, and experience to get paid to be them and get the income and impact they desire simply by being exactly who they are.    Natalie first shares her career backstory and how she got into entrepreneurship. Her career started in recruitment and marketing before moving to London. She worked with big international companies and got into what she relates as her dream job as the head of preposition development for the British Medical Association. She started a new department aimed at introducing doctors to entrepreneurism to help them build their services. Natalie soon realized that the job was sucking the life out of her creativity, and she was blocked from exercising her full potential. She didn't want to feel miserable and decided to leave the corporate career to build something on her own.     We then talk about house hacking, a real estate investing strategy through which investors earn income by renting out primary residences and selling the property for a profit. Natalie explains how she bought a property to live in, rented it out, and later sold out her shares after moving to Canada. Also, five years ago, she bought another property in Belton in New Zealand and followed the same model.   Natalie explains her pursuits after ditching her career and going back to Canada. Her initial plan was to build a consultation platform for health and wellness to help big corporations decrease the number of sick days their employees take by creating happier and healthier employees. Her breakthrough came in a networking event where she met her current business partner. She got hooked up to his business, which assisted sports teams, fundraisers, and political candidates to easily raise and collect money on Facebook. Natalie worked there for about 18 months before moving out to work on her growing women's blog that she had initiated to feature high-standing women who were doing great things in their business. The blog became popular, and she decided to build it into a business.   We then move into the mindset that hinders people from pursuing their desires and how Natalie helps people align themself with success and pursue what they love. Natalie explains her guiding principles in motivating people to see the big picture of where they want to be in order to take massive action toward their dreams. In her journey, she also realized that not everybody is in a position to quit their job and go for it, and she has been helping such people build their side hustle up to a level where they're comfortable quitting their job to do what inspires them.    Lastly, we talk about Natalie's book, Suck It Up Princess which she devised last year in a situation that she found herself torn and feeling sorry for herself despite great achievements. From her experience, Natalie suggests that sometimes we need self-compassion, and we need to go easy on ourselves and acknowledge that we need rest and to refresh and renew our energy. The book focuses on health, motivation, and inspiration, and it's filled with personal stories in different areas such as love and relationships, an area she never thought of writing about before. Natalie explains that the book is for women in careers and entrepreneurship who are wondering whether there is something better for them to help them develop the right mindset, habits, and strategies to get rid of their inner critics, impostorism, doubt, and fears to be the best version of themselves and live abundantly.   Don't miss this informative and power-packed episode of the Just Start Real Estate Podcast with Natalie Sisson, and learn how to get over your excuses, do the unexpected, live your life on your own terms, and make money just by being you!   Notable Quotes: “Do I want to wake up for the rest of my life, do the commute, the hustle, and the grid? No, I want to do something better.” Natalie Sisson   “You should never have a backup plan; if you feel that this is something you want to do and change your life, you have to go in wholly and give it your best shot.”  Natalie Sisson   “Sometimes you need self-compassion and grace; go easy on yourself and acknowledge that you need some rest or some time out.” Natalie Sisson    “Going after what you want is the biggest thing in life.” Mike Simons   “There are different horrors in the entrepreneurship journey, but the first one is getting off your butt and getting started.” Mike Simmons   Links:  Natalie on Facebook  Natalie on Instagram  Natalie on LinkedIn Natalie on Twitter Natalie on YouTube Natalie's Website The Freedom Plan Suck It Up Princess Suitcase Entrepreneur Real Estate Find & Fund Blueprint Flip Hacking Live 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months

Based in Burlington Vermont, Ben Krueger is the founder and CEO of Cashflow Podcasting, where he helps industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on hundreds of podcasts since 2012, he has developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they've developed a proven system for leaders to host their own world-class podcast in a fraction of the time. In this episode, Ben and Jon discuss how to make a truly great podcast and engage your audience. Learn more at https://cashflowpodcasting.com/ Follow Ben Krueger on Linkedin https://www.linkedin.com/in/benkrueger1544/

Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he's dedicated to helping industry leaders start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Ben has had the privilege of collaborating on 100s of podcasts since 2012, applying his Podcast Principles and service systems to help clients easily host shows that make a deep impact while reaching millions. Ben frequently shares his insights through his website, Cashflow Podcasting and through his podcast interviews on shows like Starting From Nothing, Boomer Business Owner and DuctTape Marketing.

Everyone has a podcast, but do you have listeners? Ben Krueger, The Podcast Educator will help us understand how to fix that. Ben is the founder of Cashflow Podcasting, a company who’s innovative process is a new way for authors and thought leaders to host a podcast of their own in just a few hours of their time per month. Ben spends his time educating thought leaders & authors about using podcasting as an effective growth, marketing, and authority tool. He’s a world traveler, outdoor sports junkie, and he’s here today to share his proven approach for growing authority and influence through podcasting.

Today I'm doing a podcaster profile interview with my friend Ben Krueger from Cashflow Podcasting! Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Check out episode 122 of Podcasting Business School as Ben and I discuss: How he got started in podcasting. Why he things more brick and mortar businesses need to have podcasts to grow their brand. His top tips for podcasting growth. His top recommendations for podcasters that are just getting started. Connect with Ben: www.CashFlowPodcasting.com Are you feeling like your podcast downloads and your business have stalled out since launching your show? Check out my Podcasting Business Coaching package which is on sale this week (use the promo code PODPAL to save $50).   Get all the info: www.PodcastingBusiness.School

Ben Krueger is the founder and CEO of Cashflow Podcasting, where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on 100s of podcasts since 2012, they’ve developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they’ve developed a proven system for leaders to host their own world-class podcast in a fraction of the time, and he’s here today to share what he’s learned.     = = = = = The Team here at PYP has put together another uplifting, insightful, and inspiring show for you today. Our goal is to bring you timely, relevant, and useful conversations so that you can experience more success, energy, and LIFE as the leader of your business, career, side hustle, or passion.   We always appreciate your rating and review of the show. If you haven’t already been incredibly generous and awesome, now’s your chance when you leave us a review and make sure to subscribe to the show wherever you listen to podcasts!   Here are a few ways I can help you: Share this episode with one person who could use a boost of inspiration and positivity today. Grab your copy of my leadership playbook that teaches you the 11 skills you can quickly master to become an exceptional leader.   Say yes to yourself -- watch this video that takes you inside the space of moving toward the next best version of you. Buy one of my books on Amazon and leave me a 5-star review.  

Do you want to start a podcast or do you already have one and want to step up your game? Here are some of the key principles you need to know about podcasting. Joining Mitch Russo in this conversation is Ben Krueger, an entrepreneur, podcast advisor and founder of Cashflow Podcasting, a premium podcast launching platform that has worked with industry advocates, including keynote speakers, bestselling authors and leading consultants. Starting as an intern trying his hands out on his employers’ podcast, Ben quickly figured out the ropes of the podcasting industry and built his own business from that knowledge and experience. From strategic principles such as getting clarity about the purpose of your podcast and knowing your niche and audience, to choosing episode formats, podcast promotion, monetization and content repurposing, this episode is a veritable podcasting starter’s kit. Some of the most valuable tips can be the littlest ones, so don’t skip a beat on this one!Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to start a podcast or do you already have one and want to step up your game? Here are some of the key principles you need to know about podcasting. Joining Mitch Russo in this conversation is Ben Krueger, an entrepreneur, podcast advisor and founder of Cashflow Podcasting, a premium podcast launching platform that has worked with industry advocates, including keynote speakers, bestselling authors and leading consultants. Starting as an intern trying his hands out on his employers’ podcast, Ben quickly figured out the ropes of the podcasting industry and built his own business from that knowledge and experience. From strategic principles such as getting clarity about the purpose of your podcast and knowing your niche and audience, to choosing episode formats, podcast promotion, monetization and content repurposing, this episode is a veritable podcasting starter’s kit. Some of the most valuable tips can be the littlest ones, so don’t skip a beat on this one! Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Krueger is the founder & CEO of Cashflow Podcasting and he's dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. Ben has had the privilege of collaborating on 100s of podcasts since 2012, applying his Podcast Principles and service systems to help clients easily host shows that make a deep impact while reaching millions. You can reach Ben directly via email at ben@cashflowpodcasting.com and you can learn more about effective business podcasting at ThePodcastPrinciples.com.   Here are the key links from the episode: Cashflow Podcasting The Podcast Principles   Marc's Links 5 Day Podcast Launch Mini Course From $0 To $100K+ With Content Marketing Schedule a free strategy call   Marc's books YouTube Decoded Podcast Domination Content Marketing Secrets The Wealthy Author

  Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Resource Ben's Site http://www.thepodcastprinciples.com Ben's Site https://cashflowpodcasting.com/

Ben Krueger, founder and CEO of Cashflow Podcasting, joins us for this episode to discuss how to use Pro Bono Publicity (from Chapter 3 of Influencer Networking Secrets) to discover Cashflow For Your (Broke) Podcast. With nearly a decade in producing, promoting and monetizing people’s personal media platforms, Ben’s helped hundreds of entrepreneurs leverage their knowledge and network to produce income from publishing their wisdom. In this episode: How publishing your wisdom and conversations with others puts you in the category of “generous with knowledge and expertise” Ben’s personal experience building relationships and promoting others in the marketing world that led to his success Ben’s 8 PODCAST PRINCIPLES to make your show an income-producing asset Resources Get Your FREE Copy of Ben’s Book, “The Podcast Principles” HERE:

In today's conversation with Ben Krueger, we dive into some exciting topics around podcasting, fundamental principles of business and how to plan, start and grow a podcast that generates amazing business results using the 8 Podcast Principles. Ben Krueger is the Podcast Educator, founder & CEO of Cashflow Podcasting and he's dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Ben has had the privilege of collaborating on 100s of podcasts since 2012, applying his Podcast Principles and service systems to help clients easily host shows that make a deep impact while reaching millions. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Ben Krueger, Founder of Cashflow Podcasting, is a podcast educator who helps people develop their own podcasts. After an internship, Ben took over production on the company’s podcast and eventually found himself helping others start their own. This marked the start of his company, Cashflow Podcasting, where he helps topic experts with the processes which enable a successful podcast. Ben knows the value of a podcast for maintaining a strong network of relationships. In his interview, Ben explains why now is a great time to start a podcast and shares an overview of the fundamental principles of podcasting. He discusses why podcasts can become an important branch of your marketing department. Ben shares tips on how to be a successful podcast host regarding mindset and intention, as well as the recent transformation of the state of the world for notorious speakers and why they should turn to podcasts. He also explains why podcasting can help build trust within your network and how this eventually translates to increased business. In a time where the digital space is becoming potentially even more important than the public space, be sure to educate yourself on this fascinating area of communication and use Ben’s wisdom to your advantage. 1-Minute Sections:  7:25-8:42: Why now is a great time to start a podcast. 9:42-10:43: People may not start a podcast because they want to do it right.  12:43-13:54: The value of having the proper mindset when starting a podcast and how you can attain said mindset. 17:28-18:32: Why you should definitely start a podcast even if there are already shows on your chosen topic.  We've built a special collection of 20 minute interviews from members of Provisors and Vistage speakers. To see the directory and choose an interview visit ExitCoachRadio.com Are you and your Company Transition-Ready? Click Here for a free report & assessment!

Ben Krueger is the founder and CEO of Cashflow Podcasting, where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on 100s of podcasts since 2012, they’ve developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they’ve developed a proven system for leaders to host their own world-class podcast in a fraction of the time, and he’s here today to share what he’s learned.

Ben Krueger is the founder and CEO of Cashflow Podcasting, where they help industry advocates reach more people, change more lives and move entire industries forward. Having collaborated on 100s of podcasts since 2012, they’ve developed 8 Podcast Principles that when applied, lead to highly effective business podcasts. Built on these principles, they’ve developed a proven system for leaders to host their own world-class podcast in a fraction of the time and he’s here today to share what he’s learned. Connect with Ben Krueger Website: https://cashflowpodcasting.com/ LinkedIn: https://www.linkedin.com/in/benkrueger1544/ Twitter: https://twitter.com/benwkrueger Facebook: https://www.facebook.com/CashflowPodcasting/ Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexptberience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com

Podcasting may seem as simple as talking and recording, but there is more to it than these two simple steps. In this episode, Joshua Rhodes and Ben Krueger, the Founder of Cashflow Podcasting, put the spotlight on podcasting and explore everything that makes it an ideal business these days. Podcasts can generate intimate relationships with your listeners, and building relationships instead of sales connections is something that makes a podcast worthy of the listeners’ ears. Learn more from this episode as Ben shares some strategies for delivering a podcast that hits a niche market and creating practical, noteworthy, and profitable streams.

Learn everything you need to know about how your business, non-profit or community can take advantage of podcasting. Podcasts are BIG and there are enormous rewards for organisations that understand the right way of using them. In this episode, host Steven Mario Cavallo interviews one of the top podcasting consultants in the world, Mr Ben Krueger of Cashflow Podcasting, a podcast production agency with enormous experience in helping people become successful through their podcast. All the things that you need to know about podcasting is revealed - including how to get a free copy of Ben's book.  For more information about Ben Krueger visit: www.cashflowpodcasting.com For show notes and other marketing resources visit: www.thebusinessfirm.com.au For lots of excellent videos on marketing, sales and fundraising see our YouTube Channel: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA  

Starting a podcast to help deliver clients sounds easy enough, right? Ben Krueger of Cashflow Podcasting says there is more to it than meets the eye – including a healthy dose of commitment. But if you do it right it can be rewarding on a number of fronts. Ben helped us launch ShiftShapers, so we think of him as the guru of podcasting! You can find show notes and more information by clicking here: https://bit.ly/2UftVGm

“Whether I am doing the interview or I'm the person being interviewed, my goal is to bring out as much helpful information for that audience member as possible.” Ben Krueger On today's show, we are joined by the voice of Cashflow Podcasting, Ben Krueger. Ben joins us today to talk…you guessed it, PODCASTING! Cashflow Podcasting is not only a podcast, but it is a productized service that helps podcasters grow their audience, authority, and everything involved with the podcasting world. Today, Ben and I get into the nitty gritty of running a podcast. We chat interview psychology, the future of podcasting, how often businesses with podcasts should be publishing, and interviewing famous people. Ben shares his thoughts on what types of businesses should have podcasts, and which ones probably should not. Towards the end of the show, Ben will share some of his favorite podcasts, and some recommendations if you have a podcast or thinking about starting one. “They found that when they went to a weekly podcast as opposed to daily episodes, it actually increased both the number of opt-in's they were getting and the number of actual customers they were getting out-the-end, from the podcast.” Ben Krueger 02:34: How Ben and Chris Prepare for a Podcast 05:06: Interviewing Famous People 06:29: Drawing a Blank While Interviewing Someone? 11:05: Ben's Favorite Podcasts 16:43: The Future of Podcasting 22:35: Should You Start a Podcast for Your Business? 25:19: What Types of Businesses Should Not Use Podcasting? 27:42: How Often Should You Publish? 35:18: Ben and Chris Chat About Podcasting Hosting and Recommendations 38:25: Podcasting Hardware and Software Recommendations Honorable Mentions: Noah Kagan Presents Podcast http://okdork.com/podcast/ 'I Love Marketing Podcast' with Dean Jackson and Joe Polish http://ilovemarketing.com/podcasts/ 'More Cheese Less Whiskers Podcast' with Dean Jackson http://www.morecheeselesswhiskers.com/ Terrifying Robot Dog Podcast http://show.terrifyingrobotdog.com/ The Joe Rogan Experience Podcast http://podcasts.joerogan.net/ 'Leadpages - Conversion Podcast' with Tim Paige https://www.leadpages.net/blog/category/conversioncast/ Libsyn https://www.libsyn.com/ Soundcloud https://soundcloud.com/theentrepreneurhouse Blubrry https://www.blubrry.com/ Sticher https://www.stitcher.com/ Google Play https://play.google.com/ Audacity http://www.audacityteam.org/ Skype Call Recorder http://www.ecamm.com/mac/callrecorder/ Contact Info: http://cashflowpodcasting.com/ http://thepodcastchecklist.com ben@authorityengine.com Twitter: @BenWKrueger https://twitter.com/benwkrueger?lang=en Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

Ben Krueger is the founder of Cashflow Podcasting, a done-for-you podcasting and marketing service for entrepreneurs and thought leaders. This interview was great. It contains everything you might want to know about the business of podcasting. We talk about how to start a podcast, the history of podcasting, the different podcasting platforms, the different types […] The post 121: How to Start a Podcast for Authors and Thought Leaders with Ben Krueger appeared first on TCK Publishing.

Podcasting could be a tremendous growth engine for your business, and it's more accessible than ever. You don't need expensive equipment and an audio engineer to make a podcast that people will love. Ben Kreuger joins us to walk through why and how to start podcasting. Ben Krueger is the Podcast Educator and founder of Cashflow Podcasting. Their innovative process is a new way for thought leaders to host a podcast of their in just a few hours of their time per month. Ben specializes in helping thought leaders & speakers amplify their impact through podcasting. He's a world traveler, outdoor sports junkie and he's here today to share his proven approach for growing authority and influence through podcasting. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The opportunity of podcasting, and why its bigger than ever How to decide if you should develop a podcast What you should and shouldn't podcast about The three formats used by the top business podcasts The action steps to start a podcast of your own Links: http://www.thepodcastchecklist.com/ Cashflow Podcasting LibSyn SimpleCast Audacity AudioTechnica ATR 2100 podcasting Microphone Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Are you thinking about starting your own podcast, but you're worried it won't generate enough ROI to justify the time and effort? This episode is for YOU. Discover how Alan Moore, a Cashflow Podcasting client, funded the first 3 months of his new podcast before he even recorded a single episode. *This episode answer's one of the BIGGEST questions among would-be podcasters, "Will my podcast make money?". Tune in to find out how. Alan Moore is sharing his fascinating story in today's episode so that YOU can replicate what Alan did for your own podcast.  I made sure to ask Alan all the questions I most often get about funding a podcast so that you as the listener are armed with as much information as possible. Listen to this episode to learn how to fund your podcast, and even make money before you even start. *And know that this is Part 1. Part 2 will be released next week where I walk you through the 6 Steps to Make Money With Your Podcast BEFORE You Even Launch It. Here's What You'll Discover: What podcasting has done for Alan's business in just 1 year. Alan's warning about how you should think about monetizing a podcast. How Alan managed to get sponsors on board without even having a podcast yet. Who Alan reached out to that sponsored his podcast. How he packaged his sponsorship deal and pitched it to potential sponsors. The exact pitch Alan used to land those sponsors.

In this episode, Steven Mario Cavallo focuses on using audio in the best way possible for promotional, entertainment or educational purposes. I will discuss how to use different audio vehicles properly so that you can use audio to sell products and services; for marketing a business; for promoting ideas/opinions; for fundraising purposes and to support a crowd funding campaign.   Audio is the most intimate way of engaging with an audience and it is able to do things that no other form of communication can. It has distinct advantages over other forms of media and can give the producer of the messages a great deal of power, when used correctly. I will go through the relative strengths and weaknesses of each form of media and tell you when to use one over the other. The principles outlined here have universal applicability: they are equally relevant to a global company like Sony as they are to a small business; and they also apply as much to the non-profit sector and to government, as they do to your own business. This episode includes an interview with Mr Ben Krueger of Cashflow Podcasting from the U.S. who is a highly respected expert in podcasting. Ben will graciously share with us some of his incredible knowledge on producing business-generating podcasts and insights from the clients he serves around the world.   The biggest advantage that audio has over video or text is that it doesn’t require EOS (eyes on screen), which means people typically consume audio while doing other things. If you think of your own habits when listening to podcasts, or audio books, or radio or music etc. you will probably find that most of the time when listening, you are either walking, jogging, cooking, cleaning, at the gym, vacuuming, or working. You don’t need to be staring at a screen or a page in order to consume it. This means that as a producer of audio, you enjoy the company of your audience for substantially longer than video producers and text publishers.   So what does this mean to you as a business? It means you have the time to go into more depth with your content. You don’t need to reduce your message to a mere sound byte (as is often the case with video) or to dramatic headlines (as is often the case with print). Of course, there are long form versions of both video and print (e.g. documentaries and books), but both of these require a significantly larger commitment on behalf of the audience, to consume. For people to properly consume video and text, they must give the message their full attention – something that is a lot harder to get. Obviously, there are cases where video is the preferred medium, such as where visual elements are required (e.g. to view artwork). And there are cases were text is best, such as where a great deal of technical or reference material must be imparted (e.g. in operations manuals). So to communicate best with your audience, you really need to engage in all three: audio, video and text; in some combination and as appropriate. But audio is a superb platform to form the basis upon which to build an audience that knows, likes and trusts you – and works exceptionally well for business audiences. Business education programmes, like this very podcast you are listening to – work beautifully distributed as serialised audio.   At The Business Firm, we produce video and audio for clients around the world, so we have seen how different ways of using video and audio works for our clients. In every case we manage and every campaign we create, the same benefits to the client keep reappearing every time, so I will share with you what we have learned on how to best use different types of audio in your business so you take advantage of the natural strengths of each. All of the audio forms I mention in this episode are produced in house by The Business Firm and we are experienced in the strategy, production and execution. So you’re getting this information straight from the horse’s mouth.   Let’s begin with radio, as it accounts for the lion’s share of spend in respect to advertising. Radio advertising is only appropriate in two circumstances. Because it is a mass media with a high reach that cannot discriminate its targets (i.e. radio waves go to absolutely everybody within the transmitter range), you should only use it if you:   Have a broad based demand product or service (i.e. it can be bought by all people); and You have adequate distribution to cover the transmission area in order to recoup ROI on the number of impressions cast by the reach. Distribution can be either via branches you directly own or widespread distributors that stock your brand   Examples of products and services that fit both these criteria include: McDonalds, British Paints, Villi’s pies & pasties and Mortein fly spray. But don’t feel that you need to be a multinational brand or part of a chain for you to get ROI on radio advertising. You can still be a local business with a few branches or stockists, and radio can be tremendous for you. This is particularly so if you sell high value goods or services with good margins. Furthermore, you may even have just one sufficiently large store in the metropolitan area and your target market is in fact, the entire city. In this instance, radio can also work. An example of this is IKEA, or a recognised shopping precinct, or a large event such as a major food and wine festival…or even a mainstream political party.   Now, while radio has tremendous reach, the fact it cannot discriminate means there is no way you can target a segment beyond choosing a radio station, or a themed show or a time slot for your ad to appear. And while this can give you some level of segmentation on a few bases, (for example, you can usually get to youth a little easier through a station that plays nothing but new hip-hop music), this still is really poor segmentation in comparison with the super tight targeting other forms of audio promotion can give you – which I’ll discuss in a moment. So other than choosing a radio show that is meant for your target market (e.g. if you are a nursery that sells plants you might try and find a gardening show) this inability to target specific audiences in radio is a limitation, so in order to minimise wasted impressions, your offering must have broad appeal. You don’t go and advertise your niche product or industry specific B2B service on radio, as that would be a horrendous waste of money. You must be able to be bought by a sizeable chunk of the masses that will listen to each airing.   If your organisation is able to make good use of the reach of this fabulous media, then radio can be a great audio vehicle for your message.   Let us now turn our attention to podcasting, as this has become the most important content marketing platform for many types of businesses today. Firstly though, I would like to make a clear distinction understood here. In what I just described of radio, the promotional value was in the paid advertisement you inserted amongst the radio station’s programming. That is, your audio creation was the advertisement itself – the radio commercial. Audio advertising is punchy and often can produce quick results when done properly, but by its very nature as being a paid advertisement, it can only be an expensive, short interjection that interrupts what the listener is really wanting to hear. This means that no matter how creative or relevant, the audience always reserves some suspicion about whatever is being advertised because the advertiser has paid the station in order to force the audience to listen to it. This phenomenon applies to all forms of advertising by the way, but particularly so in the mass media. This doesn’t make it bad, by the way; it’s just the way it is.   So when discussing podcasting, the most important thing one must understand about it is that while it sounds to the audience almost the same as radio (particularly talk radio) and has ads in it, intros, outros, sound effects etc. – it differs ENORMOUSLY from normal radio in a number of crucial ways.   People actively choose to listen to a podcast. They want to hear what is being said. They’ve actively searched for something that is of genuine interest to them, found your podcast, selected yours from the other search results, and taken the time to download it. All of this is the exact opposite of radio advertising. A radio ad interrupts the content. In podcasting, your message IS the content. This changes the entire paradigm of listener engagement that your business can enjoy from an audience. Therefore, to make the most of this crowd of active listeners across the globe that your podcast attracts, you must change your promotional mindset away from being a pushy ‘advertiser’, to being a ‘content creator’. Thus, podcasting is perhaps the greatest vehicle for content marketing – and amongst the most valuable marketing tools a business has to establish their credentials as an industry leader, an expert…as an authority – not merely an advertiser. Mind you, it is also possible to run advertisements for your business on somebody else’s podcasts. In fact, there are many businesses that have grown enormously by doing no other promotion than making audio ads (that are no different to radio ads) and running them on podcasts whose audience matches their target market. And this is possible because of the next crucial differentiator between radio and podcasting: Podcasts are usually very specific and cater directly to a narrow niche, which is impossible to isolate using broadcast radio. Such a tight audience profile allows your business to zero in on a highly segmented group. Whatever your business sells, there is likely a podcast that speaks just to an audience that represents your buyers, which you can advertise on. Or, you can establish your own podcast and speak to them as often as you like, for as long as you like. Just as long as the production quality is high and your content is valuable to that audience, you have the opportunity to build an enormous audience internationally that know, like and trust you; which then forms a listener base that can become customers of your products, or attendees at your events, or vocal brand champions, or students to your courses, or members of your club, or voters for your political party, or donors to your charity etc. etc. Listeners can subscribe to your show. This makes all the difference because it means that the listener doesn’t need to commit any mental energy to remember to listen to the show – it automatically shows up on their mobile or computer to listen to at their own leisure. And until it’s listened to, it will sit there permanently, waiting for when they’re ready to listen in their own time. This way, no episode is forgotten or missed out. Podcasts can be shared by your listeners, thereby building your audience exponentially. Furthermore, if you encourage sharing, this can grow your reach very quickly, all around the world. There is no real way of doing this in radio, but in iTunes or Stitcher or TuneIn; this functionality is baked right into the app. Podcasts can be time shifted, radio can only be consumed at the moment of transmission. The fact that podcasts can be ‘stored’ as content inventory in iTunes means that you can overcome the instantly perishable nature of radio. The same way that Netflix stores movies for you to watch on demand, so too your audio programme sits on an internet server awaiting to be downloaded and played to the listener at their request. This allows you to build a library of content that people can browse and listen to at any time; unlike a radio itinerary or show guide that only tells you when a show is scheduled to air – for which you need to be ready and waiting to listen to at the time of transmission in order to hear it. An on demand library of podcasts means that it becomes a lot easier for your business to serialise the content. That is, because the audience is able to view your entire content catalogue at once and choose episodes in correct and complete succession, you can create content that builds upon itself; taking your audience through a progression of ideas, promotions, sales pitches, education, philosophies etc. that allows you to cultivate their connection with your brand and for their attitudes to mature in the direction that you take them. And because they can access your entire library, they can’t miss any episodes. This is impossible with broadcast radio. The other enormous difference between podcasting and radio is that while radio can have a massive transmission area, particularly if the station is part of a network, it is always limited to the geographical reach of the signal over a terrestrial area. Whereas in podcasting there is no limit in space or time; which means you can grow an international audience very easily and without time zone issues. Most particularly, for podcasts that are in English, you will instantly grow audiences in Australia, England, Scotland, Ireland, Wales, South Africa, Canada, the US, New Zealand, India and Northern Ireland without any extra effort or translation. Of course, many people in Europe, Asia, the Middle East and Africa also understand English, hence, you have the ability to capture the largest listener base possible. And if you can add such Chinese, Arabic, Italian, Spanish, French, German and Japanese translations of the same content and you will pretty much cover much of the world’s population. All of this reach can be accomplished from podcasting at no extra cost (other than the foreign voice talent) and through the same global channel of iTunes (and other channels such as Stitcher Radio, Google Play etc.). This gives your business enormous power.   Audiobooks are another very popular form of audio production. It probably gives your business the highest authority value of any type of audio product because it establishes you as an author and a credible expert, having been published in a highly refined, traditional vehicle for audio distribution. Also, audiobooks are sold for reasonable money and are therefore treated as a valued purchase; in the same way a person buys a printed book. They have a permanency and prestige to them that podcasts and radio cannot match. Because the buyer perceives it a reference publication, they invest a great deal of belief in the content within an audiobook.   One of the best things about audiobooks is that most businesses can simply repurpose their existing text content for audio. Often, works such as a books, or manuals, or even plays; can be simply read directly into a recording with minimal adaptation. So for almost all businesses that already have various text assets, be they books or blogs or FAQ etc. they have ready-made scripts to turn into audiobooks, which can be sold or given away freely. Depending on the nature of the content, audiobooks allow a business to convey a great deal of emotion and drama to the audience, by way of using voice actors to portray urgency, or comfort, or persuasion, or fear, or intrigue or any other motivating nuance to the listener. Neither radio nor podcasting portray such theatre. In audiobooks I have personally produced for clients, we were able to bring a well-written but dull script to life using accents, sound effects, dramatic pauses and other creative treatments that work only in an audiobook. What this means for your business is the ability to deliver your message with a great deal of impact that no other audio vehicle can achieve.   CDs are obviously best known as the premium format for music publishing. But of course, they also have up until recently, been the preferred method for distributing audiobooks and recordings of lectures/workbooks and even audio newsletters. And while the sheer convenience and low cost of distributing content via electronic channels such as iTunes has largely supplanted CDs, there are still strong reasons why your business may elect to distribute audio via compact disc as opposed to (or in addition to) internet files. The main reason (other than the superior audio quality afforded by CDs) is that the CD is actually a physical product that you must hold in your hands and whose existence you can see with your own eyes and that you must store in a physical location on a real shelf. This contrasts to the intangible nature of mp3 or AAC files that are of course, invisible, bear no mass and have no physical form. And it is this vague, abstract existence of electronic files that can lessen their weight in the mind of your audience because they are often downloaded and stored in an electronic folder with the intention of being consumed at a later date – but, of course, this often never happens and your message is consequently never heard by a large proportion of your targeted audience. Whereas a physical CD presses on the mind of the receiver just because it is materially there and therefore, is perceived as something of tangible value; which increases the likelihood that it will be consumed. This phenomenon is more pronounced with people of Generation X and even Baby Boomers; who grew up at a time when music CDs were horrendously expensive and so consign a high reference value to a compact disc. So if your organisation’s target market includes a sizeable proportion of people aged forty and older, then distribution of your audio content via CD (perhaps in addition to the internet distributed audio) may work extremely well for you and can even bestow VIP status to its recipients. Organisations that fall within this category would include life insurance companies, elite membership organisations, music clubs and content that you wish your targets to listen to once then ceremonially pass on to others before returning to you. In projects The Business Firm has been involved with where audio content has been distributed on CD, we have found the cost per unit of creating the actual compact disc has been quite low, but the distribution costs can be quite high, unless the CDs can be shipped at quantity to central locations and consequently distributed from there on an individual basis – such as in the case where we produced a motivational CD and a training programme CD that were each shipped to a large multi-level-marketing company and an industry body respectfully; both of which then posted to their own members. At the end of the day, CDs are the only audio vehicle that your business can use to give off an element of prestige associated with packaging, with personal delivery, with printed materials and with real cover artwork. Quite often, when consulting to clients I have used this tangibility and the physical delivery to our client’s advantage by including physical vouchers to stimulate in-store purchase, or product samples to create a consumption experience; and even in one case, a binder that shipped with the first CD that encouraged the purchaser to fulfil the entire collection.   Now, let’s move on to another option. Online bookstores such as iBooks and Amazon are of course, platforms from which people purchase eBooks to read (as well as actual audiobooks, as just described). These eBooks are usually read on an iPad or iPhone or a Kindle; and they are very, very popular. Now, depending on the device your eBook is viewed on, and this is definitely the case with all Apple devices; your text-based eBook can actually be consumed as an audio product by the user, via text-to-speech functionality such as Siri. Of course, Siri (or whichever AI your device uses) is not going to discriminate any text when reading, which means it is going to read out the copyright notice, the footnotes, the publisher addresses and phone numbers etc. (unless you specifically exclude these from the text selected for reading). So it won’t be as polished nor sound as natural as a proper audiobook read by real voice actors, but it will give the audience a pretty good audio version of text assets you already have. While the text-to-speech function is meant largely for accessibility purposes and for convenience reasons; as businesses we are able to take advantage of this for promotional, communication or educational reasons. Potentially, you could simply copy big chunks of text content you already have, paste it into a new document and have an audio piece of decent length that was super quick to create, for immediate distribution in a tiny, tiny file size. And if you do it so that the only text that appears in the piece is just what needs to be read to the audience, you can have something useful that costs little to no time to prepare – almost instantly. Naturally, you will need to train your audience to actually listen to it, rather than read it; which will entail making sure they know how to evoke Siri or Cortana to read it to them, but it can work well for your business and is a great way to use existing text assets without the commitment of creating a proper audiobook.   Another good method of using audio is to make a short audio clip, which can be a recording of new content or a snippet from a larger piece; and simply distribute it as an mp3 file (under 9Mb) that can be emailed easily. You will also want to encourage your audience to forward the clip to their own network, if your content is promotional in nature. The big advantage of this is that it can be done quickly and there is no learning curve for the listener to be able to consume it – all they need to do is open the mp3 attachment and it will automatically play. And because the recipient receives it as a proper email attachment, they can easily forward it to whomever they like, with all their address book and email addresses ready at their disposal.   Internet radio is a streaming technology that allows any organisation, be it a business, charity, school, group or an individual – to act as an online radio station. This is sometimes referred to as webcasting. Essentially, it is exactly like radio, only broadcast over the web using internet protocol to send signal over wire; rather than using terrestrial transmission towers to send signal wirelessly. The important thing to realise about streaming is that just like radio, the content is delivered in real time only – it is not available on demand like podcasting. This means that if your business wants to use this medium 24 hours a day, you will need a lot of content. Of course, this is a challenge, but at The Business Firm, I have helped our clients get around this challenge by either spreading live content creators around the world in different time zones to share the work; or to create a schedule of pre-recorded content that loops or shuffles; or simply to reduce ‘on-air’ time to just one of three or two of three shifts in a 24 hour period. The beauty of internet radio is the immediacy of live announcing that you also get with radio, but with the enormous benefit of unbounded geographic reach – something that radio doesn’t have. And compared to the cost of running a terrestrial radio station and the associated license fees imposed by governments, internet radio and streaming audio is unbelievably cost effective and can work for your organisation in building connection with your audience on a ‘live’ basis, where you can talk to people all around the world in real time in a two way discussion; something that is not possible with podcasting.   This leads to another audio technology that is different to all we have already covered, but that also has the incredible power of live, real-time interaction. And while people use it all the time, they probably never see it as the outstanding audio vehicle it is: and that option is, telephony. Now, I am not talking about picking up your mobile or landline and calling an individual; because although that is tremendously powerful, it actually falls within the sales realm, in telemarketing and call centre management, rather than audio. Rather, what I am bringing to the table is the idea of holding a live chat event using something like Skype, which will allow you to engage a group of people at once in an interactive audio session. Now, this is different to a webinar. What I am suggesting is not a one-to-many, town hall type scenario where only you can speak and the audience can only listen and maybe engage using text-based questions; no, this is about having a true multi-party conference call where you have real discussions with a small group, all of which have the ability to speak. Of course, you will need to take control of the discussion and moderate the session, but providing the number of participants is manageable, you can achieve a level of connection that all but equals a personal phone call. Obviously, you need to choose the right thing to use this for, but we have found that this is extremely powerful for our clients by facilitating negotiations or supporting outcomes through the high-level connection it provides with their audience. One caution here is that you must recognise that if you want to ‘sell’ at mass or if your message is complex to explain, you really should use a webinar that includes audio and video to help impart the information to a large number at once. This type of audio telephony is best used for building connection and community or for technical discussion within a small group.   YouTube is of course, an enormous platform that has a large amount of eyeballs at any one time. Therefore, you can capture a slice of those billions of eyeballs, driving traffic to consume your audio content. You can see quite a number of podcasters that post episodes to their YouTube channel. So while your business may find that you can get an unusually big number of hits to those audio files, because there is no video component, very few of those viewers actually listen beyond the first little bit of the audio. They are after all, eyeballs looking for video. So short of creating videos (which is an entirely different kettle of fish and much, much more work), we advise our clients to instead simply augment their audio files with some stills to help maintain engagement with their YouTube audience and get more of their audio message heard. This is of course, an extra step, but we have found it is usually worth the effort to keep listeners for longer. One other thing to bear in mind with YouTube is that unlike podcasts or Spotify, listeners are usually unlikely to allow a YouTube video (even if it only has audio) to continually play in the background while they are doing other tasks, like they would with a radio. This is because it is a video feed that requires a great deal more bandwidth to run than audio only. This reluctance is of course, compounded on a mobile as people try to preserve their data allowance.   Apps that play audio can be a very clean and direct way of delivering your content to audiences, because they connect the listener directly with your content, sidestepping all the competing noise from other stations, podcasts, channels etc. that share the same major distribution platforms with your content. For example, on iTunes or Spotify or Apple Music or Google Music there is no way of eliminating all the others. But, with your own app, you can achieve this so your message can enjoy perfect cut through. The flipside to sidestepping all that competing noise is that you also miss out on all that traffic! In a world saturated with audio offerings, discoverability is really, really hard to get and so unless you already have a large audience by way of a membership database (i.e. perhaps you are a university, or a local council, or an insurer, or a large employer or a global brand like Mazda) you will probably want to use the big platforms as well as your own app. Mind you, having your own app is not very expensive and some podcast file hosting services such as Libsyn can create a customised app for your existing podcast for very little cost, which then gives your audio content an opportunity to also be found in the App Store by people who may not normally look for podcasts or other audio-only content.   Of course, there are many other social media options such as FaceBook, LinkedIn and Twitter in which you can find ways to use audio in ways that support your business. Just bear in mind that like YouTube, audio embedded in video feeds can encounter that same bandwidth and data allowance problems when being consumed by listeners.   Finally, I will end this discussion with one of the most useful audio vehicles of all…on-hold audio. Most organisations experience significant phone traffic that usually comprises either existing customers/members; or very warm people far into the sales funnel who may have already visited your website and watched your product videos and are calling to speak to a sales person – or perhaps they are customers that are waiting for technical assistance or even ringing to complain. So on-hold audio is not going to be for lead-generation, but it is going to be useful for cross-selling, for introducing new products or services, for reminding call waiters to visit technical information online to help reduce call volume, or for calming down angry customers before they speak to your complaints staff. In every instance where The Business Firm has created on-hold audio for our clients, we have first analysed call traffic to segment the type of calls and then created specific content that suits each type of audience. We insert forks into the PBX system accordingly and this results in significant benefits for our clients. Using on-hold audio well should in my opinion, be an integral part of your overall audio strategy.   So we’ve covered most of the different ways of using audio in your organisation. You will need to assess which of these best supports your objectives and complements your overall marketing strategy.   Now, it is time for us to stand up and have a stretch, and follow me into the lift of Success Tower, where waiting for us, up in the Presidential Lounge and no doubt being pampered by James, is none other than the highly regarded Ben Krueger – one of the world’s most sought after podcasting experts who will help us understand in great detail, how podcasting can help us with our organisational goals. Come with me now… In this episode, we hear from Mr Ben Krueger from Cashflow Podcasting. Ben provides podcast services for busy thought leaders, helping businesses grow their audience, authority and customer base with done-for-you podcasting services. He helps people either start a podcast from scratch or can edit existing podcasts to improve them before publication. He has a great deal of information on his website about many aspects of podcasting production, from equipment to scripting to editing to software to promotion and much more. I highly encourage you to visit Ben’s website: www.cashflowpodcasting.com and see some of the incredible resources he has there and consider using him to help you with developing a new podcast or to improve your existing one. Today’s question comes from Elif from Turkey who is the owner of a business that operates short cruises in Istanbul. She has three modern boats and a very old wooden one and wants to know how she can increase the number of passengers she gets, particularly in autumn and winter, when there are fewer tourists. Her summers are very busy, often resulting in having to turn away people, but she struggles outside of the peak season, having to put one of her modern boats and her wooden boat out of service during the quietest months. She appreciates any help I can offer.   Well Elif, this is a typical situation faced by all owners of businesses that experience seasonal demand. A lot of hotels, restaurants, sports and leisure businesses and gyms deal with the same challenge. But all of these have a further restriction because they are very limited in the value they can provide; that is, a hotel can only offer hospitality, not sport. A gym can only offer exercise equipment & training, not food. A restaurant can only offer food, not accommodation etc. However, your boats are able to do all of this, plus offer the utility of transport, plus the benefit of incredible views and more. Let’s discuss the first issue of low tourism demand during autumn and winter as this concerns me most.   Look, even if you make big dollars during the peak season, I hate the idea that more than a third of your investment is sitting idle for a significant part of the year – it needs to be earning returns somehow. Even if passenger demand is low, it is still after all, a space that can be rented out. The sort of things that would earn the best rental returns would be highly experiential offerings that can make best use of the marine ambience. Given you already have chairs, tables, bar, kitchen and so forth on the vessel; you essentially have a ready-made floating facility that can host certain events. Now, rather than getting into event management directly, I would consider finding third parties that would like to hold events in your floating space. You can achieve this by finding an actual event planning company that will then go out and find clients that want to rent the space; or by approaching potential bookers directly – or a combination of both might be necessary to fill up total capacity. Of course, the space can be rented as a stationary floating barge, or as cruising vessel that is captained by charter. So while you might have hotels that are competing with you on renting out their space, very few of them will have the views or wow factor of your boats and none of them will be able to move. If you imagine a 24 hour day, you might view each hour or block of hours as being of interest to different users. For example, a sunrise yoga or tai chi group, followed by a business breakfast event, followed by Mums having coffee after dropping kids off at school, followed by a mid morning community group meeting or story time for preschool children, followed by a lunch event or even open to the public lunch trade where external operators cater to the lunch guests as their own part-time business. Lunch trade can then be followed by a period for corporate workshops, followed by a personal trainer doing gym classes, followed by after-work drinks and networking, following by a dining experience as part of a joint venture with a museum where they take groups on a historical journey of Constantinople while you cruise the water and give people views of the ancient Roman and the Ottoman buildings or on weekends sublet to a wedding planner to bring in wedding parties.   Again, these are all business development ideas for you Elif, but the idea would be to get external parties to organise and hold these activities, not for you to do them directly. Once you have put the effort into building a cohort of event organisers, and assuming each event is viable for the organiser, you might get years of ongoing space rental for relatively little effort and in the process, introduce new people to your boat and your normal services. So that will help generate return on your stationary boats in the off-season. But in addition of course, there is no reason why you should not put effort into building tourist revenue on your working boats even during the autumn and winter periods. Now, rather than use discounting and eroding margins, try instead to use that money to partner with hotels where a cruise is included in the hotel’s room package, or with coach operators to include a cruise as part of their bus tours, or with schools to hold camps on the boats. Just make sure that any money you spend generates returns to you directly, rather than to your industry as a whole. So any partnerships with other providers must give you exclusivity, so they cannot divert their customers to other vessel operators.   Subsequently Elif, you will find that lots of different types of business in Istanbul that live on tourism face the same seasonal demand problems, in which case you could create a total holiday experience that comprises a hotel, a cluster of restaurants, a theme park, a coach line, a number of historical landmark operators, a tour guide, so on and so forth, plus yourself; and form a structure whereby collectively, you can sell complete packages to people, in which each plays their part. Once formed, this can become a safer way of investing in acquisition from foreign markets that are within close proximity to Istanbul, such as Greece, Italy & Bulgaria, where flights are not necessary and your coach liner partner can easily provide all the transport into and out of Turkey. It is then worthwhile getting tourists carrying Euros directly from their home markets.   Finally, in respect to the peak season, if you are indeed having to turn down passengers this is indicating that you are beyond your capacity – which is a good thing – which means that you should increase your prices a bit to make the most if that excess quantity demanded. You should also be trying to capture as much discretionary spending while those passengers are on board your vessel, by offering things that go beyond the typical food and drink items. You could try and sell personal electronics such as headphones, portable battery power packs, DVDs, cameras and associated accessories such as leather iPad and iPhone cases, stylish bags and some souvenir items relating to Istanbul. Notice these are all relatively high value, non-perishable goods. All of this will not only add to your revenue, but will improve margins as these type of items provide more profit than lemonade or snacks do.   So I hope this has been helpful to you Elif, as a starting point to think of new ways of improving sales in your business. For really good information on how to develop your creativity so you can generate more profit-building ideas, have a listen to episode 106 of The Business Firm podcast where I interview the great Michael Gelb, who is a world authority on creativity and wrote the book How To Think Like Leonardo Da Vinci. In that interview, he reveals that 7 principles anybody can use to think like the greatest genius the world has ever seen…the great Leonardo. I also go through many techniques for building creativity in business, which you will find useful in your organisation. So that’s episode 105 of the podcast, via iTunes or Stitcher Radio.   I would like to take a moment now to thank one of my listeners, Cia00, for their 5 star review of The Business Firm podcast in iTunes. Cia00 wrote:   “This is a must-have podcast for the up and coming entrepreneur, as well as the billionaire. Everyone can learn something new and The Business Firm does just that. It provides you with the ideas, knowledge, systems and marketing to take your business to the next level, as well as your personal life. It is the complete package”.   I sincerely appreciate the rating you gave Cia00 and the fabulous feedback. Of course, there is no way of responding to you directly through iTunes, but I can acknowledge you on air.   So dear listeners, if you find the content published in this podcast valuable, it would be super to get a review from you as it provides myself and the team a great deal of encouragement and shows appreciation for the time and personal effort we put in to bringing you high quality content each week. In fact, I personally get so motivated by this encouraging feedback that I have actually put on our website a small token of my appreciation for people that leave a review in iTunes – have a look at the podcast page on the website thebusinessfirm.com.au to see what that is. Listen to Episode 106 to hear all of Steven’s advice to this question. You can listen to this and all other episodes: This is the favourite part of the show for host Steven Cavallo because he gets to directly help real people with an actual problem they are having in the areas of business development, marketing, sales or fundraising. Steven features one of the recorded questions sent in by listeners, and plays back that recording on air, along with his commentary. To submit a question, please record your question as an mp3 (maximum file size 10Mb) that is no longer than 60 seconds and email it to: answer@thebusinessfirm.com.au While we can address your issue and provide some valuable insight for questions featured; of course, we can only go into brief detail in the minutes available in the podcast, so we encourage listeners who want more formal advice (regardless of whether their question is featured) to outline their specific problem/opportunity and email it directly to consulting@thebusinessfirm.com.au and you will get a reply within 24 hours. Today’s question comes from Elif from Turkey who is the owner of a business that operates short cruises in Istanbul. She has three modern boats and a very old wooden one and wants to know how she can increase the number of passengers she gets, particularly in autumn and winter, when there are fewer tourists. Her summers are very busy, often resulting in having to turn away people, but she struggles outside of the peak season, having to put one of her modern boats and her wooden boat out of service during the quietest months. She appreciates any help I can offer.   Well Elif, this is a typical situation faced by all owners of businesses that experience seasonal demand. A lot of hotels, restaurants, sports and leisure businesses and gyms deal with the same challenge. But all of these have a further restriction because they are very limited in the value they can provide; that is, a hotel can only offer hospitality, not sport. A gym can only offer exercise equipment & training, not food. A restaurant can only offer food, not accommodation etc. However, your boats are able to do all of this, plus offer the utility of transport, plus the benefit of incredible views and more. Let’s discuss the first issue of low tourism demand during autumn and winter as this concerns me most.   Look, even if you make big dollars during the peak season, I hate the idea that more than a third of your investment is sitting idle for a significant part of the year – it needs to be earning returns somehow. Even if passenger demand is low, it is still after all, a space that can be rented out. The sort of things that would earn the best rental returns would be highly experiential offerings that can make best use of the marine ambience. Given you already have chairs, tables, bar, kitchen and so forth on the vessel; you essentially have a ready-made floating facility that can host certain events. Now, rather than getting into event management directly, I would consider finding third parties that would like to hold events in your floating space. You can achieve this by finding an actual event planning company that will then go out and find clients that want to rent the space; or by approaching potential bookers directly – or a combination of both might be necessary to fill up total capacity. Of course, the space can be rented as a stationary floating barge, or as cruising vessel that is captained by charter. So while you might have hotels that are competing with you on renting out their space, very few of them will have the views or wow factor of your boats and none of them will be able to move. If you imagine a 24 hour day, you might view each hour or block of hours as being of interest to different users. For example, a sunrise yoga or tai chi group, followed by a business breakfast event, followed by Mums having coffee after dropping kids off at school, followed by a mid morning community group meeting or story time for preschool children, followed by a lunch event or even open to the public lunch trade where external operators cater to the lunch guests as their own part-time business. Lunch trade can then be followed by a period for corporate workshops, followed by a personal trainer doing gym classes, followed by after-work drinks and networking, following by a dining experience as part of a joint venture with a museum where they take groups on a historical journey of Constantinople while you cruise the water and give people views of the ancient Roman and the Ottoman buildings or on weekends sublet to a wedding planner to bring in wedding parties.   Again, these are all business development ideas for you Elif, but the idea would be to get external parties to organise and hold these activities, not for you to do them directly. Once you have put the effort into building a cohort of event organisers, and assuming each event is viable for the organiser, you might get years of ongoing space rental for relatively little effort and in the process, introduce new people to your boat and your normal services. So that will help generate return on your stationary boats in the off-season. But in addition of course, there is no reason why you should not put effort into building tourist revenue on your working boats even during the autumn and winter periods. Now, rather than use discounting and eroding margins, try instead to use that money to partner with hotels where a cruise is included in the hotel’s room package, or with coach operators to include a cruise as part of their bus tours, or with schools to hold camps on the boats. Just make sure that any money you spend generates returns to you directly, rather than to your industry as a whole. So any partnerships with other providers must give you exclusivity, so they cannot divert their customers to other vessel operators.   Subsequently Elif, you will find that lots of different types of business in Istanbul that live on tourism face the same seasonal demand problems, in which case you could create a total holiday experience that comprises a hotel, a cluster of restaurants, a theme park, a coach line, a number of historical landmark operators, a tour guide, so on and so forth, plus yourself; and form a structure whereby collectively, you can sell complete packages to people, in which each plays their part. Once formed, this can become a safer way of investing in acquisition from foreign markets that are within close proximity to Istanbul, such as Greece, Italy & Bulgaria, where flights are not necessary and your coach liner partner can easily provide all the transport into and out of Turkey. It is then worthwhile getting tourists carrying Euros directly from their home markets.   Finally, in respect to the peak season, if you are indeed having to turn down passengers this is indicating that you are beyond your capacity – which is a good thing – which means that you should increase your prices a bit to make the most if that excess quantity demanded. You should also be trying to capture as much discretionary spending while those passengers are on board your vessel, by offering things that go beyond the typical food and drink items. You could try and sell personal electronics such as headphones, portable battery power packs, DVDs, cameras and associated accessories such as leather iPad and iPhone cases, stylish bags and some souvenir items relating to Istanbul. Notice these are all relatively high value, non-perishable goods. All of this will not only add to your revenue, but will improve margins as these type of items provide more profit than lemonade or snacks do.   So I hope this has been helpful to you Elif, as a starting point to think of new ways of improving sales in your business. For really good information on how to develop your creativity so you can generate more profit-building ideas, have a listen to episode 106 of The Business Firm podcast where I interview the great Michael Gelb, who is a world authority on creativity and wrote the book How To Think Like Leonardo Da Vinci. In that interview, he reveals that 7 principles anybody can use to think like the greatest genius the world has ever seen…the great Leonardo. I also go through many techniques for building creativity in business, which you will find useful in your organisation. So that’s episode 105 of the podcast, via iTunes or Stitcher Radio. I would like to take a moment now to thank one of my listeners, Cia00, for their 5 star review of The Business Firm podcast in iTunes. Cia00 wrote:   “This is a must-have podcast for the up and coming entrepreneur, as well as the billionaire. Everyone can learn something new and The Business Firm does just that. It provides you with the ideas, knowledge, systems and marketing to take your business to the next level, as well as your personal life. It is the complete package”.   I sincerely appreciate the rating you gave Cia00 and the fabulous feedback. Of course, there is no way of responding to you directly through iTunes, but I can acknowledge you on air.   So dear listeners, if you find the content published in this podcast valuable, it would be super to get a review from you as it provides myself and the team a great deal of encouragement and shows appreciation for the time and personal effort we put in to bringing you high quality content each week. In fact, I personally get so motivated by this encouraging feedback that I have actually put on our website a small token of my appreciation for people that leave a review in iTunes – have a look at the podcast page on the website thebusinessfirm.com.au to see what that is.   Listen to Episode 106 to hear all of Steven’s advice to this question. You can listen to this and all other episodes: This is the favourite part of the show for host Steven Cavallo because he gets to directly help real people with an actual problem they are having in the areas of business development, marketing, sales or fundraising. Steven features one of the recorded questions sent in by listeners, and plays back that recording on air, along with his commentary. To submit a question, please record your question as an mp3 (maximum file size 10Mb) that is no longer than 60 seconds and email it to: answer@thebusinessfirm.com.au While we can address your issue and provide some valuable insight for questions featured; of course, we can only go into brief detail in the minutes available in the podcast, so we encourage listeners who want more formal advice (regardless of whether their question is featured) to outline their specific problem/opportunity and email it directly to consulting@thebusinessfirm.com.au and you will get a reply within 24 hours. Copyright © The Business Firm 2016 All Rights Reserved   Mr Steven Mario Cavallo podcast@thebusinessfirm.com.au   PO Box 7407 West Lakes SA 5021 Australia   Phone +61 8 8121 5711  www.thebusinessfirm.com.au  

Are you looking for a fantastic way to connect with your audience and expose yourself and your business to a whole bunch of other people’s audiences? Do you need a new, proven way for growing your business? You’re in luck! On this episode of Cashflow Podcasting, we have a great case study of what podcasting can do for your business. Get full show notes and more information here: http://bit.ly/29f5joI

How should a creative professional go about building an audience for an online project or brand? What can we do to connect with likeminded people and potential partners? How can bring a killer app or perfect gift to a hungry audience?  Like many others on the Internet, I don't have all the answers, but I know a few experts. In this episode, we hear from Johanna (@GoodVibesJo) and Charles (@TheBrownVegan), the team behind Good Vibes Life, on the hard lessons learned in their first year of online brand-building. We also hear from Ben Kreuger (@BenWKreuger), of Cashflow Podcasting, on popular and proven tactics for audience growth. Finally, Kate Erickson (@KateLErickson) of Entrepreneur on Fire and Kate's Take shares the Top 7 Strategies: How to Grow a Podcast Audience.  When all's said and done, there are a few genuinely proven routes to take to building an audience, but each takes consistency, energy, and time. Lots of time. Learn what they are in today's conversation. Show Notes & Links Johanna is a holistic health coach, yoga instructor, and nurse Recipes are available  Long-term strategy pays, some food bloggers have been going for 7+ years @YogaGirl, a popular yogi who shares her personal life Johanna & Charles have taken different approaches with social media: free-form and very regimented "The point of social media is not just to gain followers." —Johanna Perez-Fox Tweet This "75% of the classroom has the same question, but no one is brave enough to ask." —Charles Penn Tweet This "The smallest thing you can do in the world is a single tap on a digital screen." —Prescott Perez-Fox Tweet This Maslow's Hierarchy Johanna observed a loss in engagement, even in a two-month period "In order to have an audience of any kind, there has to be a medium of communication." —Ben Krueger Tweet This Pareto Principle aka The 80/20 Rule Kate's recent blog post on growth Critical Mass: The point at which your project's marketing isn't reliant on you The Consistency Formula: Post Consistently + Audience Makes Listening a Habit = Podcast Growth Facebook or LinkedIn Groups are a good place to find like-minded people, but can be distaction-filled Derek Halpern's approach to the 80/20 rule: "Create content 20% of the time. Spend the other 80% of the time promoting what you created."  Gary Vaynerchuk says "you should never schedule a tweet."  Johanna Perez-Fox on Facebook  Johanna Perez-Fox on Instagram  Johanna Perez-Fox on SnapChat  Johanna Perez-Fox on Periscope  Charles Penn on Facebook  Charles Penn on Instagram  Charles Penn on SnapChat  Charles Penn on Periscope  Good Vibes Life on YouTube  Ben Kreuger on Twitter  Ben Kreuger (Authority Engine) on Facebook  Cashflow Podcasting on SoundCloud  Kate Erickson on Twitter  Kate Erickson on Instagram  Entrepreneur on Fire on Facebook  Entrepreneur on Fire on YouTube Tools Skype Hootsuite Meet Edgar Techniques Publish recipes or other content to build a following over years (decades) Speak about yourself from a place where you learned something Get involved with in-person events, even if you're building an online business Position yourself as a mutual learner with a community of likeminded people Leverage your time to the most effective tasks Batch your tasks to save time and energy Growth Strategy 1: Confirm Uniqueness (format, tone, content) Growth Strategy 2: Be Social (spread the word; no one else will) Growth Strategy 3: Be Consistent (always!) Growth Strategy 4: Create Community (make people feel welcome in comments) Growth Strategy 5: Do the Rounds (guest blogging and guest appearances) Growth Strategy 6: Always Listen (continuous improvement) Growth Strategy 7: Have a Strong Call-to-Action (send folks to the show notes or email) Go back to your archive and use previously-released content Choose 3-5 groups to participate in. There are too many to join to be productive. Habits Share your personal details as well as your professional happenings Observe and question the value of a "Like", make sure you're asking for valuable feedback Continually answer questions to the entire audience, rather than to individuals Work in 2-3 hour chunks, with breaks in between Find ways to publish your content in multiple formats and media Be careful about scheduled posts when a dramatic event occurs in the world Continually tweak and improve your projects; give 'em time. TRY AUDIBLE.COM FREE FOR 30-DAYS Visit BusyCreatorBook.com for your free trial Get Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi as a free audiobook GET THE EPISODE Download The Busy Creator Podcast, episode 71 (MP3, 1:02:46, 30.3 MB) Download The Busy Creator Podcast, episode 71 (OGG, 1:02:46, 31.4 MB) SUBSCRIBE TO GET NEW EPISODES   Subscribe to The Busy Creator Podcast on iTunes or on Android

Roger Dooley, a client of Cashflow Podcasting, has been podcasting for a little over a year. He joins us today to share how he used podcasting as a content multiplier to grow his personal brand, get more speaking engagements, and leverage big media outlets such as Forbes. Get full show notes and more information here: http://bit.ly/1Qq60wR

On this episode of Cashflow Podcasting, you’ll discover exactly how to leverage your podcast to bring value to industry influencers rather than taking value from them, building lasting relationships in the process. Listen in for some killer tips for setting yourself above the crowd at your next conference an event. Get full show notes and more information here: http://bit.ly/1M8tFN7

On this episode of Cashflow Podcasting, we're thrilled to welcome Doug Forsta, or as some refer to him, Podcast Doug. Doug is a host of two podcast shows and he focuses on helping folks reach more people with their message and improve their impact on the world using podcasting. Join us to hear Doug's story and how he was able to leverage podcasting to become a known expert and connect with some of the biggest names in the field of psychotherapy. Get full show notes and more information here: http://bit.ly/1KjAVU1

Ben Krueger of Cashflow Podcasting talks about how to grow your email list, turn the listeners into customers and land more clients with a podcast.

Jim has been listening to Spreaker Live hosted by our friend Rob Greenlee. Dave was on an episode talking about the latest podcast news and podcasting in cars.  4:30 Getting the Right Guest For Your Audience it's not about getting big guests for your show, its about getting the best guest for YOUR audience. Jessica Rhodes on Podcast Junkies also stated this.  6:00 Signed Up Under the Wrong Domain When people go to my site they are redirected to the original wrong domain. How do I change this? Its a bit of a mess. You can see if you can add on a domain to your website, import your "wrong" website into the new website. Then redirect your DNS to your new add on domain. You will still use the login to your cpanel, but the audience won't see it. 11:25 Frugle Podcasters: Do I Really NEED a Website The key point is NEED. Can you create a podcast without a website. You CAN, BUT Should You? No website, no Google Juice. No audience? Creating your own RSS feed is a pain in the butt.  There are a lot of people who play podcasts on your website. If I was going to use a free service, I would use Wordpress.com for my free website, (you will need something like - gulp - feedburner to make it iTunes compliant). You might be able to use a media host such as Shoutengine.com (they have a free version, but it has a bandwidth limit).  Dave was recommending Audiometric.io in his Podcasting For Free Course. They currently are not accepting any new podcasters. Audiometric.io allows you to create an iTunes compliant feed, and they have a redirect for your RSS feed so you can leave later. Things have gone very quiet over there, and Dave is waiting to hear why they are not allowing new sign ups.  Libsyn and Blubrry offer very basic (ugly) websites that have iTunes compliant feeds. (get a free month at either service using the coupon sopfree.  Hostgator allows you to purchase month to month instead of having to buy a year at a time. (use the coupon code podcastcoach to get a discount on your order).  Dave did an episode on how to podcast for Free on the School of Podcasting If you had a feed, and a website, you could use Media Fire as a media host if you don't mind very basic stats, and somewhat slow uploads. Daniel J Lewis from the Audacity to podcast has had horrible luck using them as storage.  Check out Dave's podcast on Podcasting For Free 33:36 WP Engine Surprise I started using WP Engine for the School of Podcasting. They are a dedicated Wordpress Hosting. The bad news is there is no email address included, and they charge you $1 for every 1000 visitors, and they define visitors different than I do. They are saying I'm over 25,000 and Google Analytics says I have 9000. 36:26 Clammrcast Suggestion Jim suggest that Dave adds the date to the Clammrcast This is a great suggestion 40:18 Web Hosting and Wordpress Hosting?  There are different levels that include Shared hosting, VPS (Virtutal Private Server) and then Wordpress Hosting. You don't need it. You can start off with Shared hosting.  Please note Bluehost and HostGator are owned by the same company. Bluehost's chat states that you are not the only person the technicaian is chatting with. Its just seems odd. Dreamhost has a great package on Wordpress Hosting. Use the coupon code podcastcoach to dave 25% at Dreamhost. 45:48 Podcast Websites Podcast Websites is a service coming from John Lee Dumas who is a true Entrepreneur as he is looking and creating products that podcasters will use. It appears that John is getting into the Website Hosting Business. This will be similar to Appendipity.  When you use Cookie Cutter templates you will probably end up wanting it to do something "outside the box."  There are two ways to pay, either in money or time. Same for technology, you can have inexpensive and complicated, or expensive and easy.  51:41 Ben Kruger? Ben is a super nice guy. He is the man behind Authority Engine and now CashFlow Podcasting.  53:05 Facebook Tool to Get the Right Image Check out https://developers.facebook.com/tools/debug/og/object/ you can use this to have Facebook recache and have it pull the right image. 55:17 Validate My Feed Check out www.validatemyfeed.com Check out Jim at theaverageguy.tv and check out Dave at schoolofpodcasting.com this podcast is part of the Power of Podcasting Network

We are excited to introduce you to Catherine Newton, a successful entrepreneur and best-selling author. She is also the scholarship winner of our Cashflow Podcasting course, a proud founding member. Have you been on the fence about starting a podcast because you can’t seem to find the direction or support for starting a podcast for your business? Catherine has been there…twice! She generously shares her experience (including the fact that she had her own radio show) on this episode. Press play to get a behind-the-scene listen into Catherine’s current journey of starting a podcast with purpose and strategies for her business, audience growth and authority. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp004

Welcome to the inaugural episode of Cashflow Podcasting where you'll not only discover the best strategies for building your business through podcast marketing, you'll also get to hear from the best.  We'll be interviewing the top podcast marketers to get insights into how the pros make massive incomes through podcasting, and how you can too. Today's episode is an introduction to what you'll get in coming episodes of Cashflow Podcasting. You can find show notes and subscribe to the Fast-Start series by clicking here: http://cashflowpodcasting.com/cfp001

In episode 19, I welcome back Ben Krueger. Ben was my guest on episode 12, sharing his insight on how to use podcasting as the entry to your sales funnel. This is something he calls Cashflow Podcasting. Get the perfect follow up email sequence from@BenWKrueger #podcast #emailmarketingClick To Tweet This time Ben is here to share […] The post TAM 019: Ben Krueger – A Great Follow Up Sequence appeared first on The Active Marketer.

In episode 12, we talk to podcasting expert Ben Krueger about how you can use a podcast as the front end to your sales funnel. Ben calls it “Cashflow Podcasting” How to use podcasting as the front end of your sales funnel #podcasting #salesfunnelsClick To Tweet This method of podcasting works great for business owners […] The post TAM 012: Ben Krueger – Cashflow Podcasting appeared first on The Active Marketer.