Podcast appearances and mentions of scott desgrosseilliers

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading multi-touch marketing attribution software for SMBs who use paid online advertising. Scott is a data and analytics expert who saw the costly limitations of simple performance reports from popular ad platforms.  Wicked Reports was started as a bootstrapped software company in 2016 to serve smaller companies that spend millions on digital ads and other marketing, including email, SEO, and digital events. Determining which marketing activities drive incremental revenue is a tricky puzzle to unravel, but the payback of those insights is huge.  Scott raised a little angel funding and a little SaaS debt and is still going strong with 28 employees and is figuring out their growth and retention puzzle to accelerate growth. Quote from Scott Desgrosseilliers, founder and CEO of Wicked Reports "We had offers, and we could have raised VC funding early on, but then the growth rate we would have had to hit was too high, which didn't make sense for our business. "A competitor of ours took $20 million from a similar VC, and then they had to cut a third of their team. I'm not saying anything against them. They have a nice product and they seem like good guys. They hired a ton of people and didn't hit the growth number, so they had to whack a bunch of them. "Money isn't always the answer. I'm sure there are cases where it solved all sorts of problems, but most VCs want to invest when you already have growth and net revenue retention at 120% when the efficient growth problem's already solved!" Links Scott Desgrosseilliers on LinkedIn Wicked Reports on LinkedIn Wicked Reports website Podcast Sponsor - Full Scale This week's podcast is sponsored by Full Scale, one of the fastest-growing software development companies in any region. Full Scale vets, employs, and supports over 300 professional developers, designers, and testers in the Philippines who can augment and extend your core dev team. Learn more at fullscale.io. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com/newsletter.

Ralph and Lauren talk about the challenges of Meta's audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.Chapters00:00:00 - Unlock $1,000 in Value with Wicked Reports00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic00:07:02 - Meta's Audience Segmentation: A Double-Edged Sword?00:12:26 - Building a Winning Funnel Block by Block00:18:47 - How Meta's AI May Be Limiting Your Campaign Reach and What You Can Do About It00:25:04 - Traffic Columns: What You Need to See for Growth00:26:43 - Attribution Woes: Are Your Numbers Lying?00:27:29 - Current Trends and Cost Insights You Can't Ignore00:28:24 - The Power of New vs. Repeat Customers in Scaling00:30:50 - Delayed Conversions: Hidden Value in Your Data00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales00:36:26 - CAC to LTV: Unlocking the Growth Formula00:38:30 - Getting Ready for Black Friday: What You Must Know00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your SuccessLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeAbout Advantage lookalikeEpisode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John MoranGet more people to your website.Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOWTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. Chapters00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special OfferLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

LINKS AND RESOURCES:Wicked ReportsWhat are Facebook View-Through Conversions?Scott Desgrosseilliers on LinkedInTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar

Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes. iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively. Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.More about Scott and Wicked Reports:Scott Desgrosseilliers: / scottd71 Wicked Reports: https://www.wickedreports.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529: • How to Hack the iOS 17 Tracking Param... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy! If you're looking for more proof of why low tROAS works, this is it. Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us! Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/ Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/Related video:

Thanks to our incredible episode sponsor: ⁠⁠Commerce Is Digital⁠⁠⁠ (⁠⁠⁠https://commerceisdigital.com⁠⁠⁠) for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST

Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities. Chapters:00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments00:15:29 - Preparing for the Ad Apocalypse: Strategies to Combat the Surge of Irrelevant Ads00:20:26 - Simplifying Redirect Links: Effective Solutions for Email Link Tracking Dilemmas00:23:39 - Strategic Solutions: Addressing and Overcoming Tracking Hurdles00:26:03 - Precision and Insight: The Essential Role of Accurate Tracking and Reporting in Business ExpansionLINKS AND RESOURCES:Wicked Reports Tiny URLEpisode 289: Digging Deeper: What You Can Do Right Now To Prepare For IOS 14Episode 102: Facebook's Offline Events: The New Way To Track The UntrackableTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call

Get ready for a captivating conversation with Scott Desgrosseilliers in this fascinating episode. Scott’s exceptional understanding of marketing attribution, AI, and the implications of IOS 17 on digital marketing provides a unique and valuable perspective. We’ll explore the complexities of marketing attribution in the era of AI and IOS 17. Scott’s insights will help demystify…

Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.In the episode, we talk about : The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.

In our new episode, I will discuss with Scott Desgrosseilliers about Wicked Reports' spot on the industry, about how the program's tracking works, about how it differentiates itself from its competitors, and about Scott's opinion on several Facebook related subjects, including his reaction on my way of optimization!

Today we are talking with Scott Desgrosseilliers from Wicked Reports about how to know what is working in your business. In the world of online marketing it can be difficult to know what marketing activities are driving the results you want and which ones aren't. We get into that topic with Scott and we talk about how that relates to future success as well. Thanks for listening — Don't forget to Rate & Review! Watch this episode on YouTube now >>   Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.In This Episode, You'll Learn:00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US00:06:18 Become An Attribution Expert: Understanding The Ins And Outs00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling00:12:09 Google Vs Apple: The Battle For Digital Privacy00:13:53 The Key To Successful Sales: Tracking The Right Data00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data00:19:01 Building Your Business: The Benefits Of Attribution00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter00:23:03 The Truth About Magic Pills And Seasonal Businesses00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales00:31:41 Practical Issues With Tracking View-Through Conversions00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies00:41:49 Holding Attribution Software Accountable With CRM Data00:43:41 Entrepreneurship Challenges: Making The Right Moves00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube00:52:05 Mastering Facebook: Views And Guidance From Industry ExpertsFun Links:Ben Affleck's Dunkin' Super BowlBoston Accent Trailer - Late Night with Seth MeyersDunkin Donuts - SNLLinks and Resources:Wicked Reports - Funnel Vision(Screen Shots)Scott Desgrosseilliers on LinkedInWicked ReportsTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with

Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner dive in and look at uncovering the hidden ROAS with MOF traffic.

The latest Apple iOS 14 update is going to have a MASSIVE impact on digital advertising. In this episode, Scott Desgrosseilliers and I discuss the extent of the impact, and importantly, what steps you need to take to prepare.

Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic.

Scott Desgrosseilliers is the CEO and founder of Wicked Reports. He established the company to facilitate optimization and acceleration of the digital marketing ROI for small and medium-sized businesses. The ideal Wicked Reports customers are people who sell products online. Scott opines that companies should strive to track lifetime customer value. Wicked Reports strives to help SaaS businesses have a clear picture of their paid advertising progress. Listen to Scott as he discusses his story with Geordie Wardman. What You Will Learn How Scott started his journey Why entrepreneurs should spend money on a campaign and the impact of the same on long-term ROI How Scott and his friend leveraged Facebook campaigns to attract leads Importance of Email when it comes to closing leads Why entrepreneurs should read widely What Scott does best How did Scott gain customers while still consulting for his friend? How Scott came up with his pricing What challenges did Scott face during his journey? How companies can leverage offers to increase awareness and make more money Where does Scott source his developers? Why you should pay your employees well Which of Scott’s marketing methods is the most effective for his business? In this Episode: Marketing attribution is the value or credit that you allocate to a particular marketing touchpoint. Experts define it as the science of establishing the ideal marketing drive or media that drives revenue. Scott says the idea behind market attribution is that you spent where your money is making money to increase your earnings. Again, you desist from wasting money where you do not make money. Before starting his SaaS journey, Scott was running databases amid other tasks like being a technical architect and project management. He was getting tired of these tasks and wanted to leave. When Scott shared his feelings with his seniors, they requested him to work for a year. Scott shares some detailed information with Geordie on what happened next. Listen in to find out what he said. Scott would later collaborate with his friend, who had a lobster business and lots of work to handle. However, he (Scott's friend) was struggling to keep his business afloat amid a competitive space. At some point, Scott's friend sought his help in a bid to convert leads. Scott explains how he leveraged this opportunity to demonstrate his capabilities. He ended up becoming his friend’s consultant, and within a short period, he helped him close many deals. Listen to Scott as he shares all the details with Geordie. Scott says that he established Wicked Reports out of passion but reiterates that the company happened by chance. After launching his SaaS Company, Scott and his team printed T-shirts with the company name ingrained in them. The team wore the T-shirts and walked around, asking people what they were doing to track their ROI. They interviewed different business owners to find out whether their emails were earning them money. Scott and his team were surprised that no one they interviewed had a definitive answer. That is how Scott identified a pain point and decided to work on it. He says the demand for a SaaS product was so high that his company hit the first MRR within the first year after launching. Surprisingly, they achieved all this by relying on word of mouth. Listen to Scott as he explains how he and his team worked tirelessly to achieve this tremendous success. Even with this success, Scott says they were using an ugly product. Listen as he explains his sentiments. At some point, Scott and his team organized a show to promote the business. He talks about how they made colossal amounts of money from the show and numerous leads. You will need to hear the story in his words to understand. While Scott has no problem hiring from any part of the world, he prefers working with people within the same time zone. He also opts to work with people who speak English. According to him, doing so enhances convenience. Scott says he has both full time employees and others who work under full-time contracts. All of his employees work remotely. Scott reiterates that content marketing is critical not only for his business but for many others. He says has a content team that leverages his thoughts to come up with the right content for his business. He believes that great content is crucial for the success of any business.  References Scott Desgrosseilliers Wicked Reports Blog Wicked Reports Scott Desgrosseilliers

Every company goes through that period where they actually push people AWAY from their website, because it doesn't accurately reflect who they are and what they do.I know that was the case for Startup Hypeman's website until recently.Wicked Reports was in this boat as well, where they found that through piecemeal updates to their website over time, it produced crazy high bounce rates and confused leads.Their CEO Scott took some time and followed a systematic process he learned from the book "Obviously Awesome", and rebuilt the Wicked website.Within one month lead flow tripled, bounce rates dipped, and demo bookings, buyer readiness, and demo close rates all improved. This past Startup Hypeman client steps to the microphone in this episode to share their process.Find Wicked Reports onlineSocials: @wickedreportswww.wickedreports.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. See acast.com/privacy for privacy and opt-out information.

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company's content cut their sales in...

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in half.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/wicked-reports-scott-desgrosseilliers/

Scott Desgrosseilliers – WickedReports.com In February 2014. my friend Mark Murrell, tested Facebook advertising for his $2 million e-commerce business selling delicious fresh lobster from Maine. He paid four grand, got a lot of clicks, but made only on sale and lost his shirt!” “I’m shocked he found even one person to buy from a random lobster guy out of the blue. Why not get them on your email list first and then close them after they’ve gotten to know you?” Then Mark asked me, “But even if they bought from an email, how would I know if the Facebook ad worked or not?” That one question spawned what is now Wicked Reports.

1 on 1 with Scott Desgrosseilliers the CEO of wicked reports. We discuss attribution, the problems it brings to marketing and the best way to conquer it!

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

Hey, everyone! In today's episode, I share the mic with Scott Desgrosseilliers, the founder of Wicked Reports, which is a service that will accurately track each element of your marketing plan and measure its value and efficacy. Tune in to hear how a lobster business inspired Scott to found Wicked Reports, how the service integrates with all your marketing services, why they charge based on revenue generated, and how they’ve grown with just word-of-mouth advertising. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Sure, it had been well over fifteen years since Steven Sashen had practiced sprinting, but he wanted to give the sport another try. Within weeks his legs were so sore he was going to give up. A friend told him to give it another go, this time without his shoes. Steven’s pain disappeared as soon as he started running barefoot. He felt sure there must be other people suffering as he had. A day of research and building a simple website was all the proof he needed that minimalist shoes were much more than a viable business. Xero Shoes, the company Steven co-founded with his wife, Lena Phoenix, has gone on to create a revolution in athletic footwear that has left every major shoe company scrambling to catch up. And Steven knew from the start what his idea was worth, so much so that when he appeared on Shark Tank, he confidently turned down a $400,000 offer from Kevin O'Leary. Listen up as Steven Sashen lets Matt and Joe in on what it’s really like on the set of Shark Tank, how to know if you’re wearing the wrong shoes, and why you have to have the courage to analyze the data in order to know the real value of your business. When you’re done listening, you can learn more about how to analyze data from our talks with Chris Mercer and Scott Desgrosseilliers. “The extent to which they don’t think I’m a threat... is directly correlated to the size of the gaping hole in the market we can fill before anyone pays attention.” - Steven Sashen Some Topics We Discussed Include: What professional actors know about lead gen The best room in the house to put your Oscar Award One way to become a top sprinter, even if you’re pushing fifty Surreal stories from behind the scenes of Shark Tank What you learn about yourself when you’re a T.V. contestant Why fifty-year-old shoes are better than most new ones How to move your brand into the mainstream Which shoe brands are actually doing minimalism right What your body is trying to tell you about your footwear The ways influencer marketing can ruin your marketing strategy A quick, easy technique with video to make high ranking pages How discounts could be the thing killing your revenue Contact STEVEN SASHEN: Xero Shoes Connect on Facebook Or Twitter References and Links Mentioned: Shark Tank Vivo Barefoot inov-8 Shoes Stumbling On Happiness by Daniel Gilbert Fooled By Randomness by Nassim Nicholas Taleb Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer How To Figure Out Your Most Effective Marketing Channels – Scott Desgrosseilliers

It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today. Scott’s love of building databases from the age of 11, coupled with his analytical approach to data he collected moved him from corporate giants Motorola to Apartments.com and onto Infusionsoft (just for fun because he got bored just managing data online). At his last post, he quickly discovered the need for online marketers to collect reliable data about their marketing efforts in order to make better choices with their budget. Enter Wicked Reports, the company Scott founded a couple years ago that he calls a marketer’s playbook to grow their business faster. Tune in as and get the scoop on the most common misconceptions business owners have about attribution, common tracking errors companies make about their customers, and Scott’s take on the two most important key metrics every online business should be tracking. And, if data’s your thing, you’ll definitely want to listen in on Chris Mercer’s Google Analytics episode, plus  Tina Marie’s take on what data is important to small business owners. "Once you get one thing, you kinda get all of them. Until you get one thing, you don’t get any of it.”- Scott Desgrosseilliers Some Topics We Discussed Include: Right or left brained, this tool will help you rule, in attribution data anyway The two most important metrics any business owner should track’ How to reverse engineer high-value customer acquisition Discover the average time between first click and first purchase and why it matters Why email click-through rate isn’t everything and how even a low one can equal big returns How being a comics nerd can translate into a hella good business model An easy and free way to start tracking your email success How to follow the scale, chill or kill method with paid advertising The common tracking errors most companies make online Is this tool the video game cheat code for online marketers? Why instant gratification is the worst nightmare of online business (even if it seems like a dream come true on the other side of the equation) This common oversight will throw off your cold traffic sales conversion numbers, so don’t make it The importance of sub-goals for your business Contact Scott Desgrosseilliers: Check out Scott's services on his website Follow Wicked Reports on Facebook Learn more on the Wicked Reports YouTube channel References and Links Mentioned: WickedReports.com/hustle https://www.wickedreports.com The Source of Miracles by Kathleen McGowan The Surrender Experiment by Michael A. Singer Rocket Fuel by Gino Wickman and Mark C. Winters The eMyth by Michael E. Gerber The Path of Least Resistance for Managers by Robert Fritz and Peter M. Senge Hustle and Flowchart Masterclass #63 with Tina Marie Hustle and Flowchart Masterclass #68 with Chris Mercer Not sure how to start systemizing your approach to grow and scale with the metrics you farm? Look into the Advisory for answers.

Where do your sales come from? What should you do more of? How do you convert and keep customers? Get answers in this episode of SuperFastBusiness.

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones? Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns.  IN THIS EPISODE YOU’LL LEARN: The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns. Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%). The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

As a boy, Scott Desgrosseilliers could call the outcome of any horse race before speed ratings were a thing. He's since taken the marketing world by storm by applying his predictive formula to a software of his own design. With the humble days in his home office now behind him, Wicked Reports is growing rapidly. What's the secret? Surprisingly, it’s not a departure from digital marketing strategies employed by startups or even solopreneurs. No multi-million dollar Super Bowl ads required. On this week’s MODERN ONTRAPRENEUR we learned which tools keep Wicked Reports at the forefront of marketing tech.

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.   From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of. IN THIS EPISODE YOU’LL LEARN: Who should use Facebook offline events and how it can have a profound impact on your business. What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads. Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business. Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.   Press and hold link to visit the page Show Page Notes Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

In episode 73, I talk sales tracking and conversion optimisation  with Scott Desgrosseilliers, from Wicked Reports.  I love Wicked's tag line. “Half Your Marketing Is Wasted.  Do You Know Which Half?” Wicked reports lets you track sales back to where they originated. No one's gonna say, “Look at my .6% click rate,” but he made […] The post TAM 073: Sales Tracking With Wicked Reports – Scott Desgrosseilliers appeared first on The Active Marketer.

Do you meditate? Do you have a meditation practice? Many forms of meditation exist which benefit different people in different ways. Scott Desgrosseilliers, founder of TheMeditationMind.com joins Jeanie in a conversation about meditation, technology, and the meeting of the two. Both Scott and Jeanie use technology in a variety of ways in and with meditation. In her Empowering Practice, Jeanie … Read more about this episode...