The SaaS Coach Show

Micro Targeting Your SaaS Customer Base SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

Churn is a reality that all SaaS companies must accept. Every customer you acquire will eventually churn. When and how depends on how your organization handles retention efforts. Churn is a silent killer of the modern-day SaaS business. A sound retention strategy is powerful enough to steer the growth of your company. An effective retention strategy should inspire customer loyalty and build long-lasting user relationships.

Early identification of churn is the key to an effective retention strategy. A gradual decline in customer engagement is a strong indicator of customer churn. This is the window for action. Once you lose a customer, it is hard to earn them back.

Using customer feedback for agile SaaS development. SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

Pricing Models That Reduce Churn Without a proper pricing strategy, you are risking customer retention and missing out on a lot of revenue. Not understanding who your target audience is keeps you blind from knowing whether you are attracting or repelling them. Poorly priced packages are very effective ways of driving away customers and a significant impediment to upselling.

SaaS businesses adopted the term "Dashboards" from the automotive industry. The use of the word is similar in both sectors. Like your car, your organization is a complex system with hundreds of processes. Each piece has an impact on the overall performance of the business.   SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

In this episode, we explore how improved clarity and value delivered via your customer communications can increase your retention and reduce churn.  SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

Who's in charge of retention? If it's more than one person, then it's no one. In this episode we discuss the importance of someone taking the helm as your product's 'Retention Czar'.  SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

One key to SaaS Retention is to create a great experience that increases the physical and emotional expectations of our users. SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

Customer support offers SaaS companies an incredible opportunity to improve their products and build professional relationships with their clientele. Here is how you can offer some of the best customer services to your clients and keep them happy. SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

There are undeniable benefits that come with using data analytics when creating a product or service. If you are a small business looking to make an impact on the current industry, here are some of the benefits that come with using data tracking and analytics in software products. SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can't afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the project. Along with the rise in popularity of MVPs, companies have started releasing roadmaps. The best way to look at a roadmap is as a comprehensive visual summary of what your software will provide over time. So how do you create a software roadmap in the first place? Well, let's find out.

Most startups tend to focus most of their energy on acquiring new users for their product or service. During this phase, you tend to hear terms like growth velocity, viral marketing, and growth hacking in most meetings as their major objectives. And although these teams are doing nothing wrong planning their marketing funnel, they forget to understand the customer journey. Contrary to popular belief, it doesn't end with the customer buying the product: that's just where it starts.  

Learning something new from scratch isn't always easy. It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution. SaaS Retention Weekly Show A live show on how to keep software customers and reduce churn rates. https://www.insivia.com/saas-software-retention/

Churn is the loss of customers. As a SaaS company becomes larger, the size of the subscription base becomes large enough that any kind of churn against that base becomes a large number. That loss of revenue requires more and more new revenue coming from new customers just to replace the churn. In this series, we'll examine actionable steps you can take to retain more users and reduce churn.  https://www.insivia.com/saas-software-retention/

A recap and review of the 10 principles to improve SaaS website conversions. Download the Killer SaaS Websites Guidebook at https://saas.coach/

SEO Tips for SaaS Businesses in 2020: Inbound marketing and search engine optimization is still one of the best ways for generating traffic and buyers to your website in 2020. In this episode we discuss the magic formula to get killer Google rankings for your SaaS business.

Validation is a key element that must be presented at the right times. Download the Killer SaaS Website Guidebook at https://saas.coach/

The Science of Images that Convert Download the Killer SaaS Website Guidebook at http://saas.coach/

Keep forms simple, you'd rather they get completed than that extra field filled out. Download the Killer SaaS Website Guidebook at https://saas.coach/

Often a huge design mistake is not developing a consistent and predictable experience that makes it significantly easier for visitors to traverse a site and know when to take actions.

Even the most subtle but intelligently designed tactic can entice people to scroll... Why do we care so much about scrolling? People are now more likely to scroll than click to another page -- the influence of mobile browsing and social media sites has influenced all online behavior. In fact... "Usability studies by the Software Usability Research Laboratory's show that users can read long, scrolling pages faster than paginated ones. Their studies confirm that people are accustomed to scrolling." - The Impact of Paging vs. Scrolling on Reading Online Text Passages By using visual tricks, we can encourage scrolling. The key factor is hinting that there is content in the next section and the page continues. We don't want the page to look like it has ended. That is why content dividers have started to become popular on sites.

For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert. Even before a demo or free-trial, a visitor expects to see enough of a product to feel confident in their decision to even try it. This is where quality screen shots and product tours come in. They are just one of the many tactics leveraged to increase confidence of visitors which in turn increases conversion.

In this special edition of the SaaS Coach Show, Andy and Tony stop in the middle of the salt plains of Utah to reflect on how beauty and nature can inspire our business aspirations and mindset. https://saas.coach/saas-website-conversion-show/

For SaaS businesses, A/B testing pricing pages is one of the best ways to drive more sign ups and conversions. In this episode, we cover the key methodology from the lens of using split testing to gain a real edge on your competitors as well as talk about pricing pages. Download the free white paper on how to create a Killer SaaS Website at https://saas.coach

Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind. The reality for any business is that not everyone that visits is ready to buy. Each person is at a different place in their buying cycle, and we must plan our conversions to match that reality. Download the free white paper on how to create a Killer SaaS Website at https://saas.coach

Creating Scannable, Consumable Content on SaaS Websites To Drive Conversion. Making it extremely easy for visitors to understand what your software does and why they should care is imperative. Visitors do not take the time to read, only visit a few pages, and make decisions with limited information. If they are overwhelmed or confused by bad writing and content hierarchy, forget getting them to convert. Download the free white paper on how to create a Killer SaaS Website at https://saas.coach      

On the first episode of the SaaS Coach Live, we discussed some critical elements to the success of turning website visitors into buyers, such as marketing psychology, pricing pages, page layout and more. You can download the ‘Killer SaaS Websites Guide' that goes more in-depth at https://saas.coach/saas-website-guidebook/