Podcasts about Search optimization

In the third episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles and do's and dont's to set an AI Search Optimization (GEO/AEO) strategy and goals with guests specialists Judith Lewis, Tom Capper and Jonathan Moore: 00:58 - Top Errors and Mistakes when Setting an AI Search Optimization Strategy12:43 - Steps to set a successful AI search optimization strategy and goals20:19 - Tips and Resources to use to effectively set an AI search optimization strategy and goalsThanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/#AISearchOptimization #AEO #GEO

Breaking into a technical industry can feel intimidating for marketers, especially when you're surrounded by engineers, product experts, and complex technologies. But you don't need to become an engineer to become an effective industrial marketer. In this episode, you'll learn practical strategies for building confidence, creating stronger content, and connecting with technical audiences. In this episode, Natae, Content and Brand Marketing Manager at Novaspect, shares how she immerses herself in new industries and markets by interviewing customers and subject matter experts, joining industry organizations, reading trade publications, and learning the language her audience uses. She explained her goal isn't to know every technical detail. It's to understand why customers care and what challenges they're trying to solve.The conversation also explores the growing importance of authentic, human-centered content. While product specifications and technical capabilities still matter, the people behind the brand often create the strongest performance across social media platforms. From showcasing company culture to capturing unscripted interviews with sales engineers at trade shows, Natae has found that genuine content consistently outperforms overly polished marketing.The episode also highlights why content creation shouldn't be limited to the marketing department. Encouraging leaders, salespeople, HR professionals, and technical experts to share their knowledge helps build trust, supports recruiting, and extends a company's reach. Marketing's role becomes one of enabling, amplifying, and repurposing that expertise across channels.Whether you're new to industrial marketing or looking for fresh ways to strengthen your strategy, this episode offers practical advice for building credibility, creating better content, and connecting with technical audiences in a meaningful way.ResourcesConnect with Natae on LinkedInConnect with Wendy on LinkedInLearn more about NovaspectDownload the 2026 State of Marketing to Engineers Research ReportRelated Episode: AI Visibility: The Future of Search Optimization

In the first episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, do's and dont's of AI Search Optimization with guests specialists Lily Ray, Roxana Stingu and Chris Green: 01:08 - What is AI Search Optimization (GEO, AEO, LLMO) and what is not 07:59 - The building blocks and criteria to establish an AI Search Optimization process 18:28 - What about the new AI Search Optimization Tactics? How to Align them with Traditional SEO? 25:07 - How to set reasonable Goals in AI Search Optimization Processes? 34:16 - A Last AI Search Optimization Tip for Growth and Success Thanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/#AISearchOptimization #AEO #GEO

If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your own website are becoming key differentiators in the age of AI search. In this episode, Sooraj Shah, Content Marketing Lead at Aikido Security, shares why thought leadership and PR are becoming more valuable than ever and how companies can create content that both audiences and AI trust.Drawing on his background as a technology journalist, Sooraj explains why Aikido has shifted away from producing generic "what is" and "how to" articles in favor of opinion-driven content backed by evidence. Rather than publishing the same advice as their competitors, the team focuses on taking clear positions, sharing original perspectives, and supporting those viewpoints with research and real-world expertise.The conversation also explores how AI search is changing content strategy. While SEO remains an important foundation, Sooraj believes brands need to think beyond rankings and create content that offers unique insights, original data, and credible perspectives that large language models are more likely to surface. He also shares why third-party media coverage, annual research reports, and strong relationships with industry publications play an increasingly important role in building authority.Finally, Wendy and Sooraj discuss a challenge many marketers face today: measuring the impact of thought leadership. Unlike traditional SEO content, success isn't defined by rankings alone. Instead, marketers should look for signals such as media citations, industry engagement, social sharing, and whether their ideas are influencing conversations within their market.ResourcesConnect with Sooraj on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportRelated Episode: AI Visibility: The Future of Search Optimization

Almost Illegal Ads is expanding its SEO services to help law firms adapt to AI-driven search. The agency uses targeted digital marketing strategies to help firms attract stronger leads and stay visible across evolving search platforms. Almost Illegal Ads City: Sacramento Address: 2014 Capitol Ave STE 100 Website: https://www.almostillegalads.com/ Phone: +1-888-317-3617 Email: info@almostillegalads.com

This week on The Podcast Advertising Playbook, Heather Osgood sits down with Jennifer Han, CMO at Ausha, to explore why podcast discoverability remains one of the industry's biggest challenges and why that may finally be starting to change.Jennifer breaks down the rise of Podcast Search Optimization (PSO), how listener behavior is evolving, and why publishers need to rethink growth strategies in today's increasingly competitive landscape. The conversation also dives into Ausha's recent collaboration with Edison Research analyzing the Top 50 podcasts and what the industry can learn from the metadata, publishing habits, and discoverability strategies of top-performing shows.They also discuss:What Podcast Search Optimization actually meansWhy discoverability is becoming more solvable in 2026Trends in listener behavior that matter for podcasters and advertisersWhat today's top podcasts are doing differentlyThe future of podcast intelligence and analytics toolsIf you're thinking about podcast growth, audience development, or the future of podcast marketing, this episode offers a valuable look at where the industry is headed next.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover why traditional search is dropping 25% in 2026 and how GEO, SEO, and AEO work together to make AI systems cite your brand. Learn the concrete steps to build entity authority and dominate AI-driven search. Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Discover how small businesses can get ChatGPT, Gemini, and AI Overviews to recommend them—completely free. Learn zero-cost tactics like answer-first content, FAQ schema, entity consistency, and Google Business Profile optimization that outperform expensive ad campaigns. Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Send us Fan MailIn this episode, Yanique Grant sits down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore how AI is fundamentally changing business visibility online.Jimi shares insights from 20+ years in digital marketing and 70+ podcast appearances, discussing the critical shift from traditional SEO to AI Search Optimization (Answer Engine Optimization and Generative Engine Optimization).Learn why 60% of Google searches don't click through anymore, how to become visible to large language models like ChatGPT, Claude, and Gemini, and why personal branding is now mandatory for business growth in 2026. Discover what the future holds for AI agents, autonomous task management, and how to ensure your business doesn't get left behind.Key Topics:• From Magician to Marketing Strategist: Jimi's unexpected career path• The 60% Google search shift and what it means for your business• Traditional SEO vs. AI Search Optimization (AEO/GEO)• How to become visible to large language models• The future of AI agents and autonomous helpers• Why YouTube and LinkedIn are critical for AI visibility• The personal branding revolution: Why it's mandatory now• Featured books: Jonathan Livingston Seagull & I'm PossibleResources:Thrive Internet Marketing Agency: thrive-agency.comJimi on LinkedIn: Connect with Jimi for daily AI insights (posts Mon-Fri)Follow Navigating the Customer Experience:X (Twitter): @NavigatingCXFacebook: Navigating the Customer Experience CommunityWebsite: yaniquegrant.com

Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let's see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment.  Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let's discuss whether we're all losing our jobs…   The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? –  Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem  Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields.  You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well:  Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don't want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there.  Listen Next:  How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It's Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours Learn more about your ad choices. Visit megaphone.fm/adchoices

Google still matters—big time—but winning there is no longer enough. Buyers now discover, compare, and decide across Google, AI answers, social feeds, maps, videos, and reviews. In 267 – Fractured Search, Ian Cantle, Ken Tucker, Paul Barthel, and Jeff Stec break down how search has expanded—and exactly how small businesses can adapt to be found, trusted, and chosen in this new reality.

Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but who's heads will be the first to roll? --- If the chaos of AI search is making your head spin, let's see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment.  Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let's discuss whether we're all losing our jobs…   The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? –  Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem  Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields.  You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well:  Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don't want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there.  Listen Next:  How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It's Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours

A study of 680 million AI citations just proved what nobody else is telling you. Only 11% of the sources ChatGPT trusts also get cited by Perplexity. 89% of what works on one platform is completely ignored by the other.There's no single "AI search optimization" strategy. There's ChatGPT optimization, Perplexity optimization, Google AI optimization, and Claude optimization. Four platforms, four completely different rule books.In this episode, I break down the 680-million-citation study that exposed the overlap gap, why ChatGPT traffic converts at 11.4% versus Google at 3.9-5.3%, and what each AI platform actually trusts with a full platform-by-platform breakdown. ChatGPT leans on Bing indexing and structured content. Perplexity pulls heavily from Reddit and rewards freshness. Google AI Overviews prioritize schema markup. Claude favours depth and authority.I also cover the content formats that get cited 67% of the time versus 18%, structural elements that multiply citation rates (FAQ schema delivers a 221% lift), why Reddit accounts for 46.7% of what Perplexity cites, and the Princeton research that tested 9 techniques against 10,000 queries to find what actually works and what actively hurts.ChatGPT handles 200M+ queries daily. Perplexity exceeded 500M monthly queries. If you're not visible on these platforms, you don't exist in the conversation.#GEO #GenerativeEngineOptimization #AISearch #AIVisibility #ChatGPT #Perplexity #GoogleAI #AISEOStrategy #EcommerceMarketing #AISearchOptimization #BrandVisibility #DigitalMarketing #ContentStrategy #AICitations #SEO

Websites and even Google Search will will soon be dinosaurs thanks to the power and intuition of artificial intelligence. In this timely episode, Capital Rivers Connect Executive VP Matthew Tate welcomes Richard Tattory, Founder of NextTown AI, to share the latest AI insight that's driving visits, trips and dollars to the bottom line of cities and business who know how to leverage it.

With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answers—then it's time to rethink how your content works. Rebecca Emery breaks down what's changing, what still matters, and what you should be doing right now before your competitors figure it out first. https://www.theagentsofchange.com/617 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

AI search optimization strategist Michael Buckbee exposes what most entrepreneurs are missing about how AI platforms are rewriting the rules of business visibility. Your business may be invisible to AI search right now — not because of bad content, but because of a technical block you never knew existed. Michael, co-founder of Knowatoa, has tracked over a million AI search queries to reveal how platforms like ChatGPT and Google AI Overviews are replacing traditional search journeys — and what that means for your revenue.  You'll get actionable strategies for protecting your brand from AI hallucinations, why "money keywords" now matter more than informational traffic, and the one free audit every business owner should run today. Ideal for entrepreneurs and business owners ready to future-proof their digital presence before competitors catch on. Michael shares his Biscuit Framework for AI search readiness and why your marketing site may be your most underprotected business asset. Start building your AI search foundation now.

The Future of AI in Marketing & Insurance: Insights with Cameron LaboudiIn this week's episode, the Mayor Heath Shearon sits down with Cameron LiButti of BidView Marketing. These two dive into the transformative power of artificial intelligence in reshaping marketing strategies and customer engagement, particularly within the insurance industry. They explore practical advice and emerging trends, offering listeners insights on how to adapt and thrive in this rapidly evolving landscape. Explore how artificial intelligence is transforming marketing strategies, SEO, and customer engagement, especially within the insurance industry. Cameron Libutti shares practical advice, emerging trends, and how professionals can adapt to this rapidly evolving landscape.Key TopicsThe evolving role of AI commercials in Super Bowl marketing and industry impactsHow AI platforms like ChatGPT, Claude, and Gemini are changing search behaviorsThe importance of local community positioning over broad claimsDifferentiating your business through brand imagery and reviewsThe shift from traditional SEO to AI-focused citations and content strategiesTactical tips for small agencies on landing pages and content structureHow interest graph algorithms influence short-form and long-form contentThe emerging concept of GEO (Generative Engine Optimization) and AI rankingsPractical steps for professionals to optimize their presence in AI-driven searchesThe power of AI in rapid prototyping and business data intelligenceTimestamps00:00 - Welcome and episode overview: AI's impact on marketing and insurance 07:11 - Cameron's journey from engineering to marketing and digital strategy 12:22 - The importance of local community positioning in professional services 14:36 - Creative outreach ideas: giving away cookies to nurture leads 17:13 - How to position yourself as the best in your local market 18:04 - Using imagery and reviews to build trust and credibility 21:24 - The relevance of SEO in an AI-powered search landscape 22:51 - The disruptive influence of generative AI like ChatGPT on traditional search 26:11 - Tracking AI-driven leads and measuring success 28:22 - How local agencies can succeed with traditional SEO 35:41 - Navigating social media algorithms: long vs. short-form content 39:20 - Introduction to GEO: Generative AI engine optimization 40:11 - Understanding AI rankings and data personalization 42:31 - Practical steps for agencies to improve AI visibility  44:45 - Citation strategies across platforms and directories  48:25 - Cameron's AI soapbox: Power, capability, and rapid development in AI tools  53:11 - Closing remarks and contact info for Cameron LibuttiSponsors:Smart Choice Agency NetworkCanopy ConnectMAVConnect with Cameron LibuttiLinkedInTwitterEmail

AI search is transforming B2B marketing—and most companies are already behind. Shaun Davidson, VP at Sembit and co-founder of Zero Channel, shares how he reverse-engineered ChatGPT to generate real leads after failing with paid ads and traditional SEO.Shaun shares the real story behind spending $15K on paid ads with zero leads… and how that failure pushed him to reverse-engineer what makes large language models like ChatGPT, Gemini, and Google AI Mode recommend certain companies over others.In this episode, we explore:- Why 37% of searches now start in AI chat interfaces, not Google- How to get your company recommended by ChatGPT, Gemini, and Claude- The practical steps B2B marketers can take today to optimize for AI search- Real results: How Sembit grew while competitors closed their doors- The difference between traditional SEO and AI engine optimization- Building a playbook that works across digital PR, content, and earned mediaWhether you're a CMO getting pressure from the board about AI search visibility or a marketing ops professional trying to understand this shift, Shawn breaks down exactly what's working right now—and what's coming next.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — $15K on Paid Ads… Zero Leads1:01 — Welcome + What Is AI Search Optimization?2:53 — Shaun's Path From SEO Failure to Zero Channel4:47 — The Shift From Google Search to Chat Interfaces5:35 — How Many People Are Starting Searches in ChatGPT Now?6:33 — Why Boards Are Panicking About AI Search Results7:16 — The Biggest Problems: Prompts, Data, and Attribution11:17 — Citations, Earned Media, and Where AI Gets Its Answers15:28 — Predictive Modeling and Building an AEO Playbook19:45 — Who Owns This Inside a Marketing Organization?22:39 — What Separates the Winners in AI Search#b2bmarketing #b2b

That Solo Life, Episode 332: Why AI Search Optimization Matters for PR Episode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial intelligence on the public relations landscape. Doug shares invaluable insights on how AI is fundamentally changing content discoverability and why PR professionals, especially solo practitioners, must adapt to stay relevant. He discusses the shift to AI-powered search, the importance of optimizing content to answer audience questions, and how this new reality validates the long-standing PR principle of human-centric communication. Tune in to learn practical strategies for leveraging AI, insights from a recent survey of TV producers, and why your brand's own experts may be your most powerful spokespeople in the age of AI. Episode Highlights [04:16] The Transformative Role of AI in PR: Doug explains that leveraging AI is no longer optional but a requirement for modern PR. He discusses how AI impacts everything from content creation and research to enhancing brand discoverability. [06:24] AI as a Force Multiplier for Solos: Learn how solo practitioners can use AI as a powerful "intern" to extend their capabilities, from brainstorming and content drafting to design and strategy. [08:20] Optimizing Content for AI Search: The key to discoverability is answering the questions your audience is asking. Doug shares a case study with the Fragrance Foundation on how to identify these questions and integrate them into your PR and content strategy. [11:04] What TV Producers Want: Doug reveals preliminary findings from his company's survey on how TV producers are using AI. A key stat: 62% are more likely to run a story if it's optimized for AI search. [17:14] AI Validates Human-Centric Storytelling: The hosts and Doug discuss the irony that AI is forcing brands to communicate more humanly—ditching jargon and focusing on authentic storytelling that answers real questions. [19:01] The Power of Internal Spokespeople: Discover why, in the age of AI, using your organization's own experts for media campaigns can be more effective than hiring third-party influencers, leading to more earned media and stronger brand association. [22:27] A Final Word for Solos: Doug encourages solo practitioners to take a moment to recognize their accomplishments before diving back into the work of helping their clients succeed. About Doug Simon Doug Simon is the founder and CEO of the award-winning firm, D S Simon Media. A recognized innovator in broadcast public relations, his company created the industry's first AI-powered broadcast media tour. With a background that includes working at NBC Sports and becoming an "accidental entrepreneur" on July 4, 1986, Doug has been at the forefront of media communications for nearly four decades. He is a frequent speaker and expert on the intersection of AI, media, and public relations. Related Episodes & Additional Information Connect with Doug Simon on LinkedIn Email Doug: DougS@DSSimonMedia.com Learn more about D S Simon Media Episode 329: The New Alphabet of PR: From AEO to PESO Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. We hope this episode was valuable! Please subscribe, leave a review, and share it with a fellow solo pro.

Send us a textWhen Google's algorithm changes caused HubSpot's traffic to plummet 80%, most companies would have panicked.Aja Frost saw an opportunity.As Senior Director of Global Growth at HubSpot, Aja led the transformation that helped HubSpot not only recover—but become the most-cited CRM in generative AI results.In this episode of FUTUREPROOF., Jeremy Goldman sits down with Aja to talk about how the rules of discovery, demand, and digital visibility are being rewritten in real time—and why Answer Engine Optimization (AEO) may be the next big discipline marketers can't afford to ignore.They discuss: 

As AI changes how people search, marketers face a new challenge: getting their brand seen in AI-generated results. Learn how SEO expert Jason Khoo says you can appear in ChatGPT, Perplexity, Google's AI Overviews, and more. In this episode Wendy Covey and Jason Koo, founder and CEO of  SEO agency Zupo, discuss the evolving landscape of SEO in the age of AI especially as more searchers turn to AI platforms for their answers, how can marketers ensure their brands appear across AI Overviews, ChatGPT results, Perplexity results, and beyond?Wendy and Jason emphasize that the fundamentals of PR and traditional SEO remain the foundation for success in AI visibility. Getting featured in trusted publications and earning backlinks from those sources continue to be essential strategies.They also discuss users and their changing search behaviors. Are more users going straight to ChatGPT for their searches? Are they starting with Perplexity and then completing a secondary search on Google? As these habits evolve, marketing attribution becomes more complex. How do these changes affect referral, organic, and direct traffic attribution?Currently, there's no perfect way to measure AI-driven traffic and visibility. Jason shared that his team uses PEECAI to track AI visibility, while platforms like HubSpot are developing their own AI measurement tools. Even without a universal metric, understanding how your content performs in AI results is becoming a crucial part of marketing analytics.But one of the most important questions on marketers' minds is how to rank on AI. Jason walked us through his top three strategies:Appear on the first page of Google's Search Engine Results Page Research shows a strong correlation between ranking on Google's first page and appearing in AI-generated answers. Jason cited several studies, including a ChatOptic report that found a 67% overlap between top-ranking pages and AI answers. A Seer Interactive study found that Google organic keywords were the top correlating factor for appearing in AI answers. In other words, if you rank well for specific keywords, you have a better chance of appearing in AI answers for those topics.Appear in listicles Jason also highlighted that brands featured in listicles like “Top 10” articles on review or ranking sites are more likely to appear in AI results. However, he cautioned that only high-quality listicles (those ranking on the first page of Google) are effective. Creating your own “Top 10” list and ranking yourself at the top can appear disingenuous, so aim to earn placement organically.Answer topics from AI's "Query Fan Out" Jason explains that when LLMs try to answer questions, they will often seek answers to related questions simultaneously in order to be able to serve a more in depth answer. If your brand has the best answers for the primary question of an AI user AND the answers to the related questions, you're more likely to appear in the AI answer.  How do you know this list of questions in an AI's "query fan out"? Most AI tools will not tell you even if you ask, but Perplexity does! Run through some questions with Perplexity and ask it what it's related questions are - now you have a roadmap to all the related topics that align with AI's logic. The "Query Fan Out" strategy is likely to evolve over time but this is great tactic to know.     So, where should you begin? The first step is to measure. Get familiar with how AI traffic is being tracked in your analytics tools, whether that's Google Analytics, HubSpot, or another platform. From there, examine how much traffic is coming from AI-driven so

AI platforms like Perplexity are redefining how clients find attorneys. MATCH10X, a content marketing agency, discusses the shift from keyword search to generative discovery and how law firms can stay visible.Visit https://mach10xmarketing.clientcabin.com/app/info MACH10X City: Southlake Address: 2600 E Southlake Blvd #120, Southlake, TX 76092 Website: https://mach10xmarketing.com/

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we dive into how AI is transforming search marketing and how Canadian businesses can stay visible, relevant, and competitive in the evolving digital landscape.Joining us is Nicolas Rabouille, Co-founder and CEO of Rablab, a Montreal-based digital marketing agency that has helped mid-sized businesses boost their online visibility for over a decade. Nicolas shares his insights on AI-powered search, the fundamentals of Large Language Models, and how discipline and consistency—the Ironman mindset—can drive both business and personal success.Key Highlights:1. The Evolution of Search: How conversational and zero-click queries are redefining SEO and digital visibility.2. Demystifying LLMs: Understanding grounding, vector embeddings, and how they influence modern search behavior.3. Optimizing for AI Search: Strategies like semantic SEO and structured data to stay discoverable in AI-powered engines.4. The Ironman Mindset: How discipline and endurance fuel Nicolas's leadership and long-term SEO vision.5. Future of Rablab: How Rablab's free GEO audit helps businesses identify gaps and get cited on AI engines.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

If you're a retailer, make sure you're optimizing for discovery, not only for traditional search, and for AI search optimization as well. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing experts reveal how content repurposing strategies must evolve for AI search engines, sharing practical tips for building brand authority through multi-format content that performs in both traditional search and AI-powered platforms.Visit https://mediablaze.clientcabin.com/ Media Blaze City: St Albans Address: 7 Firwood Avenue Website: https://mediablaze.clientcabin.com

What does it take to build a recruitment team that thrives in an AI-driven world? Host Kortney Harmon sits down with Greg Benadiba, CEO of Bilingual Source, to unpack how forward-thinking leaders can integrate AI into their recruiting businesses while strengthening the human skills that truly move the needle.With over 20 years in the industry, Greg shares hard-won insights on using AI to streamline workflows, empower recruiters, and create consistency—without losing the personal touch that defines great recruitment. He breaks down what to automate first, how to use custom GPT tools for higher productivity, and the leadership mindset required to develop recruiters who stay in the top 5% of performers.Key TakeawaysThe Partnership Principle: why AI and humans working together outperform either aloneWhat to automate first to free up time for client calls, interviews, and negotiationHow to use custom GPT tools to improve consistency and recruiter outputThe importance of continual learning and development to stay competitiveWhat separates transactional recruiters from consultative recruiters in the AI era______________________Follow Greg Benadiba on LinkedIn: LinkedIn | Greg Benadiba Access Greg's Slide Deck: Stop Replacing Humans, Start Elevating Them (PDF)Follow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other. I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.__________________________________________EPISODE 164.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

AI-powered search is transforming how customers discover businesses. This release explores strategies for optimizing visibility in ChatGPT, Google AI Overviews, and voice assistants. Visit https://bostonseoservices.org/ai-visibility-review for details. Boston SEO Services City: Boston Address: 30 Newbury St. Website: https://bostonseoservices.org Phone: +15085618276 Email: wsmith@bostonseoservices.org

The Podcast Super Friends discussed Jag's experiences at Podcast Movement 2025. For most of this episode you will hear a takeaway from Jag followed by the group discussing and debating the issue at hand. We talked about Podcast Movement's shift toward serving larger, corporate entities and its upcoming move to New York, raising concerns about the event's accessibility and relevance for independent creators. The hosts debate the impact of this change, the corporatization of podcasting conferences, and suggested alternative events like Podfest for indie podcasters. Jag reminded us about the importance of optimizing podcasts for SEO and platform search, and the growing role of AI in podcast production. We also went in on social media and word-of-mouth for discoverability, the need for high-quality content, and the value of networking at conferences. The episode closes with practical tips for podcasters and plans to attend future industry events, emphasizing adaptability in the evolving podcast landscape. Chapters: (likely affected by Dynamic Audio Insertion) (00:00) – Intro & Host Intros (03:00) – Podcast Movement Recap (08:00) – Indie Creators vs. Corporates (14:30) – Podcast Movement in New York (19:30) – AI in Podcasting (23:30) – Exhibitors & Vendors (28:00) – First Impressions & Retention (38:00) – Reach: Video vs. Audio (48:00) – SEO & Search Optimization (54:00) – Discoverability & Social Media (59:00) – Final Thoughts & Events Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠Johnny Podcasts⁠⁠⁠ ⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠ Catherine O'Brien -⁠⁠⁠ Branch Out Programs  ⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠  Jon Gay: Jag in Detroit ⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠ The Boston Podcast Network⁠⁠⁠ ⁠⁠⁠https://www.pod617.com/⁠⁠⁠ Matt Cundill - ⁠⁠⁠The Sound Off Media Company⁠⁠⁠ ⁠⁠⁠https://soundoff.network⁠⁠⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.This

Podcast SEO and video search optimization are two entirely different beasts. What works wonders for getting your audio discovered on platforms like Apple Podcasts or Spotify often falls flat on YouTube, where unique search behaviors reign supreme. Many creators pour hours into crafting compelling audio content, optimizing it with all the best podcast SEO strategies, and then wonder why their YouTube presence isn't thriving. Understanding what drives video search optimization is crucial for maximizing your reach and shifting your podcast strategy to reach your YouTube goals. Tune in to learn specific strategies for optimizing your podcast content for both audio and video search, ensuring your message resonates across all platforms.Don't miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!

Is your fatigue a warning sign—or a weird kind of proof that you're doing “enough”? In this powerful solo episode, Erin explores the deeper emotional and cultural reasons why so many of us wear exhaustion like a badge of honor. From personal reflections to insights from Dr. Saundra Dalton-Smith's Sacred Rest, this episode challenges the hustle-fueled mindset that says if you're not tired, you're not trying hard enough.

Voice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site's speed and mobile-friendliness. Voice search optimization doesn't have to be complicated, and these tips will help set you up for success in 2025 and beyond. Like what you heard? Subscribe, leave a review, and send us your questions and we might feature them in a future episode! Ask a question Free SEO Audit SEO Resources Hire Us

In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data availability and cross-channel attribution in retail media, highlighting the role of data clean rooms and the blurring lines between retail, social, and traditional search as all become channels for commerce.

Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes that SEO professionals must embrace the end of "golden days" shortcuts and commit to the real work of audience building, customer understanding, and authentic marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.  Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights. Topics discussed in this episode:  How analytics drive eCommerce success through data-driven decisions. What role AI plays in transforming raw data into actionable insights. Why tracking search terms reveals vital customer intent patterns. How to pick the most important metrics for your online store. Why search vs browse behavior impacts different retail sectors. What null searches reveal about missed revenue opportunities. How GroupBy integrates with Shopify's native data collection. Why anonymous tracking delivers better personalization results. What makes an ideal analytics solution for merchants. How usage-based pricing works for stores of all sizes. Find the first episode of the mini series here:  https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/ Links & Resources Website: https://www.groupbyinc.com/integrations/shopify Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery LinkedIn: https://www.linkedin.com/in/arvnatarajan/ X/Twitter: https://x.com/groupbyinc  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4wdh98kt MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Send us a textFree Ultimate SEO Guide HereIs your digital marketing strategy ready for the voice search revolution?In this episode of The Digital Revolution Podcast, Eli is joined by Rozina Batool, a leading expert in SEO and voice optimization, to explore the rising impact of voice search on how people find information online. Rozina breaks down the key differences between text and voice searches, shares practical tips for optimizing your content to rank in voice queries, and highlights the best tools and strategies to measure success.We'll also take a look into the future of SEO and voice optimization, offering actionable insights to help your business stay ahead in this rapidly evolving space. Whether you're a digital marketer, business owner, or just curious about the latest trends, this is an episode you won't want to miss!00:00 Intro00:44 Meet the SEO Expert02:24 Who is Rozina Batool?06:55 Exciting SEO Projects Rozina is Working On08:51 Rozina's Favorite AI Tool for SEO09:36 Text Search vs. Voice Search: Key Differences in SEO12:39 How to Optimize Content for Voice Search SEO16:08 Comparing Voice Search Platforms: Google Assistant, Siri, and More18:21 Tools to Analyze and Optimize Voice Search Content23:52 FAQ Strategies for Voice Search Success30:23 Tracking Voice Search Traffic to Your Website37:12 The Future of SEO: Trends in Voice Search OptimizationDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

This week on The Golden Wrench Podcast I sit down with Brian Kramer. Brian and I discuss how to optimize your site for AI searches, acquiring cars through service, training your staff for the digital hand-off and more! For more info on Repair 360, visit: https://www.repair360.com/ Brian Kramer: https://www.linkedin.com/in/bkramer1/ Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/ Strategy With Jason: https://strategywithjason.com Bell2Bell: https://bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #leadership #leader #bell2bell #strategy️ #data #fixedops #servicedrive #service #customercentric #customerrelationships #training #coaching #AI

In this episode of the YouTube Creators Hub Podcast, host Dusty Porter sits down with Anderson Bluu, a successful graphic designer and YouTube content creator with over 350,000 subscribers. Anderson shares his journey, from starting his YouTube channel in 2016 after a personal loss to growing his audience through engaging videos and YouTube Shorts. About Anderson Anderson is a graphic designer and content creator.  Elevate Your YouTube Success with TubeBuddy: Experience the Power of TubeBuddy with a Free 30-Day Trial. YouTube Creator Community Discord: Private Creator Discord, Mastermind Call, and Extra Podcast Episodes. Entrepreneurs Minute is my weekly newsletter. It's A behind-the-scenes look at what I'm thinking and experiencing each week, and I share anything I find valuable for creators. One-On-One YouTube Coaching With Dusty On Fiverr, you can quickly and easily hire skilled freelance professionals for various projects. Connect With Anderson Here: YouTube Channel /// Website Dusty's Recommended YouTube Gear:

Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina   Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.   Website: https://www.orbitmedia.com/ LinkedIn: https://www.linkedin.com/in/andycrestodina/ Instagram: https://www.instagram.com/crestodina/

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina   Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.   Website: https://www.orbitmedia.com/ LinkedIn: https://www.linkedin.com/in/andycrestodina/ Instagram: https://www.instagram.com/crestodina/

    Digital Transition & Target Partnership:  Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey behind this initiative and how it's set to redefine the digital marketplace for brands?           SOV Measurement & Optimization:      In the context of Share of Voice (SOV) Measurement and Search Optimization mentioned in your post, could you explain how these elements intertwine to boost a brand's performance on digital retail platforms like Target.com? Walmart's Omni 5.0 Specifications:      You highlighted Walmart's new Omni 5.0 specifications and its impact on content quality scores. Could you shed some light on the key changes under these specifications, and how brands can adeptly navigate them to maintain a competitive edge? Retail Enablement Strategy: With your mention of Corey Hammond, VP of Retail Enablement, it seems there's a substantial emphasis on retail enablement strategies. Can you elaborate on the principles of retail enablement and how it's evolving in the digital landscape, especially in the context of Flywheel Digital's approach?

With the surge of voice-enabled devices and virtual assistants, the way people search for information online has transformed. But what does voice search optimization actually entail? And how can your business navigate this new terrain to stay competitive?Implementing voice search optimization strategies allows you to better connect with your audience and stand out from the crowd. In this episode, we're uncovering the emerging trends in voice search optimization, which will make sure your content is voice-search ready!Don't let the evolving digital landscape leave you behind - tune in to revolutionize your marketing strategy and grow your business like never before! SHOW NOTES: https://themichellefernandez.com/podcast/224Connect with me on InstagramConnect with me on FacebookVisit my websiteFREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds

Optimize your content for voice search! In this episode, host Michelle Thames dives into the trend of voice searching through technologies such as smart speakers and Siri. She shares the key differences between traditional SEO and voice search optimization to help you create content that will meet the needs of both styles of searching. Tune in to ensure you aren't getting left behind as the world of digital marketing changes. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the show

Looking to grow your podcast audience and create engaging content? In this episode, Rob Taormina shares some expert tips on optimizing your podcast for success. First, mention other podcasts on your show to increase your visibility and gain new listeners. Next, incorporate storytelling into your content to make it more memorable and shareable. Batch process your episodes to stay ahead of schedule and plan ahead to stick to a consistent schedule. Use related podcasts on Apple to identify guest opportunities and understand your audience's interests. Make it easy for listeners to find and subscribe to your show on your website and social media. Connect with your listeners by having one-on-one conversations and creating content tailored to their interests. Finally, establish a strong visual brand package to add consistency to your content and optimize your podcast for search to increase discoverability. Above all, have fun with podcasting and enjoy the journey of building a community of engaged listeners. Tune in to learn more about growing your podcast and creating compelling content.Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNiDownload our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.comFollow us: https://www.facebook.com/dontfeargrithttps://www.instagram.com/dontfeargrit/

We're kicking off the new year by talking to one of the foremost authorities on SEO, Muhammad Yasin, VP of Marketing at High Alpha—winner of multiple national marketing awards and recognized by the Indianapolis Business Journal as one of Indy's Forty Under 40. In this episode, Muhammad talks about prioritizing creativity over a technicality in your content strategy, tailoring your SEO strategy to pull in high-quality leads, and much more.---------Quote“Previously what would happen was you bring the analytical in first. They build the keyword list and they give it to the creative side. What I found over the years is that actually results in a poor outcome of content for creative because they're stuck in a mental box, not being their best self. I'm certainly not advocating ignoring everything algorithmically. What I'm saying is that the story has to come first.  Then second, you bring in the algorithm.”                                                                                                                                                        ---------Time Stamps:* (1:03) Get to know Muhammad Yasin, and what is a venture studio?* (6:05) How have SEO tactics evolved in the past 10 years?* (8:13) Prioritizing creative or revenue in your content strategy* (11:44) When should a company in the ideation phase introduce SEO into its strategy?* (15:44) Create an SEO strategy for a market creator * (17:23) Using SEO to target high-quality leads * (21:27) How to convince leadership to gamble on organic content * (23:10) Lightning round!* (28:01) Ryan and Drew's key takeaway --------Contact UsGot a topic idea? Hot take? Guest pitch?We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Muhammad on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing tools