Podcasts about Search optimization

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.  Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights. Topics discussed in this episode:  How analytics drive eCommerce success through data-driven decisions. What role AI plays in transforming raw data into actionable insights. Why tracking search terms reveals vital customer intent patterns. How to pick the most important metrics for your online store. Why search vs browse behavior impacts different retail sectors. What null searches reveal about missed revenue opportunities. How GroupBy integrates with Shopify's native data collection. Why anonymous tracking delivers better personalization results. What makes an ideal analytics solution for merchants. How usage-based pricing works for stores of all sizes. Find the first episode of the mini series here:  https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/ Links & Resources Website: https://www.groupbyinc.com/integrations/shopify Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery LinkedIn: https://www.linkedin.com/in/arvnatarajan/ X/Twitter: https://x.com/groupbyinc  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4wdh98kt MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Send us a textFree Ultimate SEO Guide HereIs your digital marketing strategy ready for the voice search revolution?In this episode of The Digital Revolution Podcast, Eli is joined by Rozina Batool, a leading expert in SEO and voice optimization, to explore the rising impact of voice search on how people find information online. Rozina breaks down the key differences between text and voice searches, shares practical tips for optimizing your content to rank in voice queries, and highlights the best tools and strategies to measure success.We'll also take a look into the future of SEO and voice optimization, offering actionable insights to help your business stay ahead in this rapidly evolving space. Whether you're a digital marketer, business owner, or just curious about the latest trends, this is an episode you won't want to miss!00:00 Intro00:44 Meet the SEO Expert02:24 Who is Rozina Batool?06:55 Exciting SEO Projects Rozina is Working On08:51 Rozina's Favorite AI Tool for SEO09:36 Text Search vs. Voice Search: Key Differences in SEO12:39 How to Optimize Content for Voice Search SEO16:08 Comparing Voice Search Platforms: Google Assistant, Siri, and More18:21 Tools to Analyze and Optimize Voice Search Content23:52 FAQ Strategies for Voice Search Success30:23 Tracking Voice Search Traffic to Your Website37:12 The Future of SEO: Trends in Voice Search OptimizationDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

This week on The Golden Wrench Podcast I sit down with Brian Kramer. Brian and I discuss how to optimize your site for AI searches, acquiring cars through service, training your staff for the digital hand-off and more! For more info on Repair 360, visit: https://www.repair360.com/ Brian Kramer: https://www.linkedin.com/in/bkramer1/ Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/ Strategy With Jason: https://strategywithjason.com Bell2Bell: https://bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #leadership #leader #bell2bell #strategy️ #data #fixedops #servicedrive #service #customercentric #customerrelationships #training #coaching #AI

In this episode of the YouTube Creators Hub Podcast, host Dusty Porter sits down with Anderson Bluu, a successful graphic designer and YouTube content creator with over 350,000 subscribers. Anderson shares his journey, from starting his YouTube channel in 2016 after a personal loss to growing his audience through engaging videos and YouTube Shorts. About Anderson Anderson is a graphic designer and content creator.  Elevate Your YouTube Success with TubeBuddy: Experience the Power of TubeBuddy with a Free 30-Day Trial. YouTube Creator Community Discord: Private Creator Discord, Mastermind Call, and Extra Podcast Episodes. Entrepreneurs Minute is my weekly newsletter. It's A behind-the-scenes look at what I'm thinking and experiencing each week, and I share anything I find valuable for creators. One-On-One YouTube Coaching With Dusty On Fiverr, you can quickly and easily hire skilled freelance professionals for various projects. Connect With Anderson Here: YouTube Channel /// Website Dusty's Recommended YouTube Gear:

Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots like ChatGPT or Claude Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina   Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.   Website: https://www.orbitmedia.com/ LinkedIn: https://www.linkedin.com/in/andycrestodina/ Instagram: https://www.instagram.com/crestodina/

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina   Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.   Website: https://www.orbitmedia.com/ LinkedIn: https://www.linkedin.com/in/andycrestodina/ Instagram: https://www.instagram.com/crestodina/

No episódio 186 falamos de Social Media Search Optimization (SMSO), atualizações no Google e marcas na igualdade de género.  Episódio de: Download do podcast   Grupo de WhatsApp: https://w.marketingporidiotas.pt  MIGUEL Os mais atentos já perceberam que com esta coisa da inteligência artificial e o chat gpt as buscas no google nunca mais foram as mesmas. […] O conteúdo Social Media Search Optimization, atualizações no Google e marcas na igualdade de género – e186s01 aparece primeiro em Podcast Marketing por Idiotas.

Welcome to my content marketing-based podcast show, where we decode the latest trends in the digital world! In today's episode, we're diving deep into the realm of Voice Search Optimisation, a game-changer in the ever-evolving landscape of online visibility.

Mark Pickren currently serves as the President of Next Net Media. With over 25 years of experience as a seasoned entrepreneur and business leader, he possesses expertise in marketing-focused technology companies. Mark has demonstrated a consistent track record of building and managing successful ventures, with leadership experience spanning various industries, including Fintech, SaaS, and Digital Marketing. He has effectively overseen hundred-million-dollar P&Ls at large public corporations and Madison Avenue agencies. Remaining at the forefront of the dynamic digital landscape, Mark consistently delivers innovative solutions for consumers and businesses.Takeaways:Organizations need to prepare for around a 25% decline in organic search traffic as search becomes more personalized. Marketers need to focus on multi-dimensional targeting and providing value to specific customer personas to optimize content for search.As repetitive tasks are automated, career paths will focus more on managing autonomous agents and leveraging AI effectively.  Large language models pose risks if not properly overseen by humans, and differentiation requires responsible use of proprietary data and knowledge.Emerging technologies like retrieval-augmented generation will have major impacts on enterprises by improving information access.Quote of the Show:"Don't be a cynic. Lean into the better angels of technology, and be part of the solution." (Advice for graduates on how to approach emerging technologies.) - Marc PickrenLinks:LinkedIn: https://www.linkedin.com/in/marcpickren/Website: https://nextnetmedia.com/Marc's Website: https://www.marcpickren.com/Ways to Tune In:Earley AI Podcast: https://www.earley.com/earley-ai-podcast-home Apple Podcast: https://podcasts.apple.com/podcast/id1586654770 Spotify: https://open.spotify.com/show/5nkcZvVYjHHj6wtBABqLbE?si=73cd5d5fc89f4781 iHeart Radio: https://www.iheart.com/podcast/269-earley-ai-podcast-87108370/ Stitcher: https://www.stitcher.com/show/earley-ai-podcast Amazon Music: https://music.amazon.com/podcasts/18524b67-09cf-433f-82db-07b6213ad3ba/earley-ai-podcast Buzzsprout: https://earleyai.buzzsprout.com/ Thanks to our sponsors: CMSWire Earley Information Science AI Powered Enterprise Book

    Digital Transition & Target Partnership:  Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey behind this initiative and how it's set to redefine the digital marketplace for brands?           SOV Measurement & Optimization:      In the context of Share of Voice (SOV) Measurement and Search Optimization mentioned in your post, could you explain how these elements intertwine to boost a brand's performance on digital retail platforms like Target.com? Walmart's Omni 5.0 Specifications:      You highlighted Walmart's new Omni 5.0 specifications and its impact on content quality scores. Could you shed some light on the key changes under these specifications, and how brands can adeptly navigate them to maintain a competitive edge? Retail Enablement Strategy: With your mention of Corey Hammond, VP of Retail Enablement, it seems there's a substantial emphasis on retail enablement strategies. Can you elaborate on the principles of retail enablement and how it's evolving in the digital landscape, especially in the context of Flywheel Digital's approach?

Need help boosting your Santa Clarita dental practice's online visibility? My Tooth Media's autocomplete optimization services will help your practice rocket to the top of Google's first page of search results - and to the top of prospects' minds. Dive into the details at https://www.mytoothmedia.com/ DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website https://www.mytoothmedia.com/ Phone +1-213-215-5772 Email info@mytoothmedia.com

With the surge of voice-enabled devices and virtual assistants, the way people search for information online has transformed. But what does voice search optimization actually entail? And how can your business navigate this new terrain to stay competitive?Implementing voice search optimization strategies allows you to better connect with your audience and stand out from the crowd. In this episode, we're uncovering the emerging trends in voice search optimization, which will make sure your content is voice-search ready!Don't let the evolving digital landscape leave you behind - tune in to revolutionize your marketing strategy and grow your business like never before! SHOW NOTES: https://themichellefernandez.com/podcast/224Connect with me on InstagramConnect with me on FacebookVisit my websiteFREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds

Guess what? Ten out of ten dentists recommend autocomplete optimization - it's the fastest way to Google page one and top-of-mind awareness. Check it out https://www.mytoothmedia.com/ DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website https://www.mytoothmedia.com/ Phone +1-213-215-5772 Email info@mytoothmedia.com

Sierra Solutions, LLC opens in the Southwest states offering Local Search Optimization services Sierra Solutions, LLC 10115 Jeffreys St., #1144 1144, Las Vegas, NV 89183, United States Website https://www.sierrasolutionsllc.com Phone +1-702-518-0149 Email info@sierrasolutionsllc.com

The future is digital, and with BrandBoostify, businesses are set to sail smoothly into this new era. As the saying goes, "a rising tide lifts all boats." And right now, BrandBoostify is that rising tide in the digital marketing world. RRS Bushey Hall Road, Bushey, Hertfordshire WD23 2EW, United Kingdom Website https://www.brandboostify.com/ Email prc.pressagency@gmail.com

Optimize your content for voice search! In this episode, host Michelle Thames dives into the trend of voice searching through technologies such as smart speakers and Siri. She shares the key differences between traditional SEO and voice search optimization to help you create content that will meet the needs of both styles of searching. Tune in to ensure you aren't getting left behind as the world of digital marketing changes. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the show

Do you think you're missing out on traffic because people aren't searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices.  Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also become more important pillars of your entire SEO strategy going forward.  There's a difference between a typed search and a voice command search. Best practices for Voice Search Optimization: Look at long-tail keyword strings and include them in your content. Think about the who, what, where, and how when starting to build content. Include them in your copy and headings. Use conversational language. Sound authentic, easier to understand, and easier to read. Casual writing is the way to go.  Improve your local SEO. Local SEO is the process of improving your search visibility for local businesses. Maintain a Google business profile.  Get more featured snippets. Use schema markups. Optimize for mobile and improve site speed. If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S

Looking to grow your podcast audience and create engaging content? In this episode, Rob Taormina shares some expert tips on optimizing your podcast for success. First, mention other podcasts on your show to increase your visibility and gain new listeners. Next, incorporate storytelling into your content to make it more memorable and shareable. Batch process your episodes to stay ahead of schedule and plan ahead to stick to a consistent schedule. Use related podcasts on Apple to identify guest opportunities and understand your audience's interests. Make it easy for listeners to find and subscribe to your show on your website and social media. Connect with your listeners by having one-on-one conversations and creating content tailored to their interests. Finally, establish a strong visual brand package to add consistency to your content and optimize your podcast for search to increase discoverability. Above all, have fun with podcasting and enjoy the journey of building a community of engaged listeners. Tune in to learn more about growing your podcast and creating compelling content.Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNiDownload our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.comFollow us: https://www.facebook.com/dontfeargrithttps://www.instagram.com/dontfeargrit/

We're kicking off the new year by talking to one of the foremost authorities on SEO, Muhammad Yasin, VP of Marketing at High Alpha—winner of multiple national marketing awards and recognized by the Indianapolis Business Journal as one of Indy's Forty Under 40. In this episode, Muhammad talks about prioritizing creativity over a technicality in your content strategy, tailoring your SEO strategy to pull in high-quality leads, and much more.---------Quote“Previously what would happen was you bring the analytical in first. They build the keyword list and they give it to the creative side. What I found over the years is that actually results in a poor outcome of content for creative because they're stuck in a mental box, not being their best self. I'm certainly not advocating ignoring everything algorithmically. What I'm saying is that the story has to come first.  Then second, you bring in the algorithm.”                                                                                                                                                        ---------Time Stamps:* (1:03) Get to know Muhammad Yasin, and what is a venture studio?* (6:05) How have SEO tactics evolved in the past 10 years?* (8:13) Prioritizing creative or revenue in your content strategy* (11:44) When should a company in the ideation phase introduce SEO into its strategy?* (15:44) Create an SEO strategy for a market creator * (17:23) Using SEO to target high-quality leads * (21:27) How to convince leadership to gamble on organic content * (23:10) Lightning round!* (28:01) Ryan and Drew's key takeaway --------Contact UsGot a topic idea? Hot take? Guest pitch?We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Muhammad on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing tools

Join Tacey and her Special Guest Jason Barnard, "The Brand SERP Guy". Today's Topic: Teaching Google Who We Are & What We Do.   Timestamp: 01:46: What is Search Optimization and how to best use it. Timestamp: 05:13: The Evolution of Search Engines & The Improvements We Can Utilize Timestamp: 08:14: Google Business Cards Timestamp: Google Knowledge Panel Timestamp: 24:35: Jason's Speed Round   Jason's Contact Info: Website: https:jasonbarnard.com LinkedIn: @jasonmbarnard   Tacey's Contact Info  @taceyatkinson (All social links here): www.taceyatkinson.com

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search? Let's talk visual search optimization… today on the EDGE! Key Segments: [00:04:31] Throwback to Ep. 544 [00:06:35] Associated Intent [00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My! [00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:10:29] Stats, Stats, Give Me More Stats [00:11:42] Ecommerce Implications [00:13:14] More Rich Images on Your Website [00:14:06] Optimizing for Visual Image Search [00:17:47] LegoLand is Cool / User Generated Content [00:20:32] AI-Powered Local Photos [00:21:40] Let's Find A Burrito [00:22:37] Bridging the Gaps [00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:25:09] Stock Photography [00:27:17] Infographics [00:28:13] International and Language-less [00:29:41] All Things Logo [00:36:09] Google Visual Search vs. Image Search [00:37:06] MuM Knows Best [00:39:29] Goggles or Googles? [00:43:04] Users Want Google Lens Follow our Guest: https://twitter.com/CrystalontheWeb https://www.instagram.com/crystalontheweb_/ https://uk.linkedin.com/in/crystal-carter-digital https://www.crystalcarterseo.com/ Crystal's Harnessing Visual Search for Optimization Opportunities! https://moz.com/blog/seo-opportunities-visual-search   Thanks to our Sponsors! Page One Power https://edgeofthewebradio.com/pageonepower   Wix https://edgeofthewebradio.com/wix 

Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics and search optimization, one that was acquired by Edge by Ascential in 2016. Nathan Rigby and his founding partner have teamed up again to raise the bar on ecommerce analytics and data-driven decision making with their new company, Analytic Index. Nathan joined Rob and Peter to talk about private brands, retailer ad platforms, the new science of search optimization, and, surprisingly, almond flour.

Thrasher Marketing bases its SEO and online makreting on THE source for the information, Google(r). Googles guide to Search Optimization is the standard guide for all search marketers. Rob Thrasher, Thrasher Marketing Owner, Operator and Host of SpotLight On Success Radio focuses on three key markets for his Secrets of the Search Engines marketing strategies. Home Contractors, Restaurants and and Small Business owners are the three primary targets for Rob.  This program is based upon the marketing strategy we created specifically for Roofers, a.k.a. Roofing Contractors. Roofing Contractors are a different kind of business people. They are owned and operated by the same person, like any small business, restaurant, etc. But, contractors have specicifc business requirements that other business owners don't share. In this SpotLight on SEO for Roofers, Rob will explain Phase one of his three phase strategy for his roofing clients.    Rob Thrasher is the owner of Thrasher Marketing and author of Secrets of the Search Engines, a guide teaching about Search Marketing mentioned in the New York Times in 1996. Rob is a proud veteran with a Wartime Service Medal, Good Conduct Medal & Military Sharp Shooter decoration. Rob was also a Master at Arms, Nuclear Technician, Signals Intelligence National Security Officer & Crypto Tech-Certified Hacker. Rob is a Google Guide, Google Webmaster, Radio Show (SpotLight on Success) Host-Producer and former Commercial Real Estate Salesperson.  Meet Rob in LinkedIn, Facebook or his Website. Thrasher Marketing is located at 1002 Butternut St. Ste 4, Syracuse NY 13208.

Making sure your company surfaces in search results for “near me” searches is critical for local search engine optimization. What local SEO search optimization techniques will help your local customers find you above your competition? Listen to episode 343 of The Small Business Show to learn more! Then it's time to take a deep dive into how to turn customer returns into a competitive advantage for your Small Business. Learn from co-host Shannon Jean's 30+ years of managing returns and creating policies that thrill customers and build loyalty and why co-host Dave Hamilton's famous quote about "All businesses are in the customer service business." is especially true when it comes to your return policies. 00:00:00 Small Business Show #343 for Wednesday, September 1, 2021 00:01:11 SBS Listener Survey - Win $50! 00:03:00 Local SEO Search Tips and Managing Customer Returns 00:03:52 Local SEO “Near Me” Search Tips Claim Your Business How to Claim Your Business on Google Maps How to Claim Your Business on Yelp How to Claim Your Business on Bing How to Claim Your Business on Apple Maps Don't Use an 800-number, Use a Local Area Code Get a Google Voice Number Manage Individual Locations Encourage and Respond to Reviews feedback@businessshow.co - “Near Me Searches” 00:11:26 SPONSOR: SaneBox. SaneBox's Artificial Intelligence monitors your Inbox. Automatically, knucklehead email is moved to your SaneLater folder. All that's left is the important stuff and your smiles. Use SaneBox.com/smallbusiness for 14-days free and a $25 credit. 00:14:44 Managing Customer Returns into a Competitive Advantage Make it EASY to return products to you and you'll get less The Two Tokens of Customer Service Measure your %age of returns and the reasons. Promote your unique Return Policy as part of your story 00:30:10 SBS343 Outtro

#MerchByAmazon #POD #AmazonMerchCheck out our YouTube Channel https://www.youtube.com/c/MRKREPORTCheck out one of the best Merch By Amazon tools out there! Use Code "MRKREPORT" for 20% OFF!!Merch Informer - https://merchinformer.com/1240.htmlVexels DESIGN PLATFORM - https://www.vexels.com/?ref=mrkreportSTART A PRINTFUL BUSINESS - https://goo.gl/G43t3U40 FREE listings! https://etsy.me/2u2xRyaIf you are NEW to Etsy and want to open a store to start selling please use the link above to register and we will both receive free listings!For the Automation Tool I use for Merch By Amazon, Printful, Redbubble, Seciety6, Spreadshirt, Teepublic, Teespring, Zazzle Or KDP Automation visit Merch Titans https://automation.merchtitans.com?ref=mrkMust use tool for anyone working with Amazon's KPD. If you have designs that you have used for your POD business make sure to check this out and start making money on KDP https://bookbolt.io/267.html20% OFF USE COUPON CODE "MRKREPORT"Fiverr - https://track.fiverr.com/visit/?bta=45763&nci=5929BECOME A FIVERR AFFILIATE and start making money - https://bit.ly/2JaIJTTShop on Amazon by using our affiliate link (NO COST TO YOU) - THANK YOU! - https://amzn.to/2RDT5fY

You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages. For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads Tune in to learn Why manufacturing is the most important skill to master early on How many followers and subscribers they had before hitting the six-figure mark Why it's dangerous to think that your customers think or behave like you 

SEO Metrics How to measure your search optimization SEO Training and search engine optimization consulting for all types of websites. Local SEO , GMB , Affiliate. 11 years of passion through digital marketing. Learn more SEO and digital marketing free: Reach out:https://chrispalmermarketing.com/ Learn SEO : https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg? Message me: https://facebook.com/chrispalmerseo/ Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ Chris Palmer Marketing 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Rev Ciancio, a digital hospitality and customer marketing expert, covers the crucial components of the customer journey/sales funnel and how to drive more frequency, revenue, and retention. Passionate about “awareness, acquisition & retention marketing” -- Rev and Jen explore the increasingly important concepts of Revenue Marketing, the Sales Funnel & Customer Journey, Search Optimization, Digital Table Touches & Guest Feedback.Key Takeaways: Reverse Engineer the Funnel: Top of the Funnel (TOFU) awareness marketing does not drive revenue, according to Rev. Restaurant marketers need to start at the Bottom of the Funnel (BOFU) to understand what’s converting customers. SEO & Search Optimization - brands need to own Search with unbranded keywords relevant to their menu and products. (2 out of 3 searches are unbranded).Single Menu Management drives improved efficiencies for managing SEO and Search. Digital Table Touches - are key to retaining customers and getting feedback. Operators are overlooking this valuable step in the customer journey (esp w/delivery orders) and losing revenue if not asking for feedback from each and every guest. Redefine Loyalty by “Frequency” and “surprise and delight” - not points.Improve New Customer Retention - with 7-touch email onboarding flows.Resources: Company: Branded Strategic HospitalityWhere to Find Rev: LinkedIn

SEO considerations may impact your content more than you think, which is why even non-SEO experts need to have a basic understanding. We explore three themes of SEO: Visibility, Relevance, and Authority and how content professionals should be empowered within SEO strategy.

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy. 00:27 Why Structured Data & Entity Search Optimization is so important? 03:37 What are the fundamental steps for entity optimization? 09:00 What are the structured data or entity search tools that you love? 15:00 What's your last structured data or entity search tip? #structureddata #entitysearch #seotips

This week , SEO Specialist at , joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of internal site search and optimizing job postings on Google!   Key topics discussed during the show: Internal Site Search Performed Site Search Analyzing Internal Search Flow in GA Using GTM to Unveil Zero-Result Search Queries Google for Jobs Optimization Benefits to Job Seekers & Employers JobPosting Schema Markup How to Rank in Google for Jobs

The metal art entrepreneur, Kari Hackbarth of The Garden Deva shares how creating checklists, intentional customer experiences, and creating a search engine optimized website has changed her business.

Hello, this is Pam. I hope that everything is safe and sound and working from home has not driven you completely insane just yet. It’s certainly added a lot of pressure to those who not only have to work full-time but also have to homeschool their kids and deal with the various aspects of home confinement. I get it. We all do what we can. In the meantime, ttay healthy and be safe.   Today I’m going to talk about something different. 52 Limited is a Portland-based marketing recruiting firm. They launched a virtual get-together that they call ‘10 minutes with 52.’ Three days a week they invite different experts to talk about various topics for 10 minutes at a time before you start your day. What a lovely idea. I was invited to talk about "Personal Branding."   Based on my experience building a digital presence for my personal brand, here are the five key lessons I shared to help you build your personal brand.   Personal branding on the Internet is not about a logo or the name of your company. It's really about positioning.   When you think of your personal branding statement, don't think of who you are and what you do. Think about who you are to your clients and what you do to help them. That will help you write your positioning and tagline.   In addition to having a headline to describe what you do for your clients, make sure you have a sub-headline. The purpose of the sub-headline is for Search Optimization. If you do content marketing, for example, just say content marketing. No need to dress that up to make it fancy, like referring to yourself as a digital marketing maven. What does that even mean? That doesn't mean that you can't differentiate yourself or your offerings. You still can. You do Content Marketing for small businesses. That’s a differentiator. You can provide Content marketing audits in 48 hours. That’s a differentiator. Your Content Marketing approach is unique because you use AI to run the audit. That’s a differentiator. You can still talk about your uniqueness without using fancy terms that may hinder SEO.     For digital personal branding, you also need to take into account digital destinations. By that I mean social media channels. How would you describe yourself on Twitter, LinkedIn, Facebook, Pinterest, and other social media platforms? What would you say about yourself given the character limitations of these platforms?    Another consideration is your marquee banners on these platforms. What images should you use to show who you are? I understand that's a personal preference. Again, make sure you use the marquee banners as the extensions of your headline and sub-headline. Also, the images you choose do matter. Do you want to use icons, photo stocks or your own photos? Everyone does differently. Make sure that it follows your brand guide, colors, and fonts.   Really, there are many elements to consider for personal branding when building a full digital presence. It's exhausting. Seriously...   Quickly, I'll use myself as an example to talk about these 5 elements.   Here is how I describe what I do for my clients on my website. Increase revenue through sales and marketing alignment   My subheadline on my website: Strategic Planning/Account-Based Marketing/Customer Journey and Sales Integration To be honest with you, I want to add content marketing, but it's getting too long, so I sprinkled the term content marketing into various pages and my blog to help SEO. So there are other ways you can do it if you can’t add certain services to your subheadline.   Here is the statement I use for my Twitter: Accelerating marketing’s contribution to sales via strategic planning, workshops, & keynotes. Author of Global Content Marketing & Effective Sales Enablement. (So again I use a couple of keywords: content marketing, sales enablement). Here is the statement I use for my LinkedIn: Accelerating B2B marketers’ contribution to Sales: Content Marketing | Sales Enablement | ABM | Keynotes | Workshops| Consulting (So I use some of the keywords to describe what I do).   Ok, a quick summary to wrap this up:   When you think of your personal branding, have fun with logo design and the name of your company. Have a blast!   After that, think about who you are from your clients’ perspectives and what you do to help them.    Have a sub-headline for SEO optimization on your website. Be very clear about what your offer to optimize for search   Make sure your statements on social media platforms are consistent with how you describe yourself on your website.   Pay attention to your marquee banners on social media platforms. The images are also opportunities to communicate who you are and what you do.    Personal branding is a lot of work in the digital era. There are many, many fronts to cover. I literally just described the beginning of a personal branding journey. Once you start on that journey, you'll have more questions. Reach out and we can chat.    Oh, by the way, I am doing "Ask Pam Anything" Hours on 4/13 9-10 am PST, 4/14 4-5 pm PST, and 4/15 8-9 pm PST. Come and ask me anything about B2B Marketing, Career Development and other marketing topics. I'll do what I can to answer your questions and make it actionable. Come join me, simply go to pamdidner.com and click on the webinar page to register. I hope to see you there.   Stay safe and healthy. We will talk again next week. Take care!

Steve Wiideman is interviewed by Dr. Katrina Burrus, MCC and discusses the following:  How to grow any coaching business with SEO? Biggest lessons from being in digital marketing industry for 20-years? The recipe for his agency's success? What are the new trends in social media? How do you stay abreast of a sector that is constantly changing? What social media channels should coaches focus on? Who is Steve Wiideman? Steve is a a professor, and a true practitioner of search optimization. Most marketers come and go, while he has been in business since 1988. When he's not leading his team of SEO consultants for franchise and eCommerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life, embracing culture and diversity. Steve’s current projects include a transparency service for small businesses, an online training program, and he experiments with his team to better understand the impacts of voice search, featured snippets, and structured data.

SEO Tips for SaaS Businesses in 2020: Inbound marketing and search engine optimization is still one of the best ways for generating traffic and buyers to your website in 2020. In this episode we discuss the magic formula to get killer Google rankings for your SaaS business.

This presentation was recorded prior to re:Invent. In this session, learn how Zappos developed an end-to-end machine learning (ML) platform leveraging AWS analytics. The engine is made up of a real-time event ingestion system that relies heavily on Amazon Kinesis Data Firehose, Amazon Redshift, and AWS Lambda. Learn about the system, how it was built, and how it feeds into various ML algorithms. Finally, learn how it powers a myriad of features on the Zappos website, including near-real-time search optimization and size recommendations.

Today, Arti discusses how to optimize YOUR business/products for voice search engines – starting with Alexa and into the future! -     -     -     -     - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!

Voice Search is definitely going to be one the most crucial and daily activity that humans are going to get evolved in. Is your business ready for the voice revolution? Well, Digital marketing scenes are now changing and you must know how is it going to impact your business in next 5-7 years. Digital Marketing team at my firm Webricots is not introducing you our Audio Blog series that will help you get the most amazing and informational content around business marketing strategies and how you can escalate your brand with it. I hope it will be helpful to you. Please do subscribe to the podcast. Also, you can find me on Instagram : @i_am_ashishmalviya Have a fantastic day! --- Send in a voice message: https://anchor.fm/ashishmalviya/message

In this episode, we get to know Abrar Patel of AP Web Solutions. He explains to us how search engine optimization works and why it’s importing for your business growth. Resources: LinkedIn - https://www.linkedin.com/in/abrarpatel AP Web Solutions - https://www.apwebsolutions.com.au/ DISC Test - https://www.tonyrobbins.com/disc/ Posh Incredible Transformations - https://itunes.apple.com/us/podcast/posh-incredible-transformations/id1377517663?mt=2 Youtube Channel - https://www.youtube.com/channel/UCyrz1fZpMDHSfGm7t29ieOA/featured Website - Poshinc.com Email - tifany@poshinc.com Episode Notes: * Intro - 0:00 * Who Is Abrar? - 0:54 * What Is AP Web Solutions? - 2:19 * Babe Ruth - 4:40 * A Hairstylist Picking One Specialty - 5:00 * Being Recommended On What You Do Well - 5:38 * A Tweetable Moment - 6:27 * So Many Different Ways of Using Google - 6:45 * Organic Growth and Search Optimization - 8:05 * Amazon’s Search Keywords - 11:08 * Hating Adwords Express - 11:52 * Amazon and SEO - 13:42 * There’s Nothing Better Than the Human Touch - 14:34 * How Do You Help Identify a Target Customer? - 16:22 * The Initial Stages of Research for the Customer - 18:28 * Attributing During the Holiday Seasons - 18:58 * The Challenges of Convincing Clients Why You Need SEO - 22:05 * Identifying the Buying Stages - 26:52 * My DISC Profile is Flat - 28:48 * Going from Medical Medicine to SEO - 32:15 * Not Knowing What You’re Getting Into - 39:15 * Make Changes So You Can Be Where You Want to Be - 39:48 * How I Opened My Mind to The Larger Ideas - 42:58 * Finding the Way You Choose to Live Your Life Now is More Enjoyable - 46:14 * Transferable Life Skills - 48:31 * Closing - 51:40

What's your workplace like, hm? What's your day-to-day? And more importantly, what's Stacy the barista doing with that GIANT straw? No fear, we're here to make it all work out, cuz this is Hundo, baby, and making the world a better place is a thing we do for you. So come along! Of interest: Bringing Your Own Fridge from Home, The Beanbag Sweatshop, Jack Black's Favorite Cohost Socials: @100PercentWorse and #100worse Emails: 100PercentWorse@gmail.com See ya! --- Support this podcast: https://anchor.fm/100-worse/support

We cover Content marketing rules & best practices for the web. We talk about authority, readability, length, writing styles, uniqueness, evergreen strategies & iteration. This podcast is brought to you by Tulsa Mini Storage Units.

In this episode we welcome back auto retail marketers Gray Scott and Dave Rozek along with first-time panelist Michael Langenberg from Confluence Local Marketing to talk about Voice Search Optimization (VSO), why and how to make sure your dealership website can be found by people using Voice Search. View the full video replay on YouTube. Get full access to AutoConverse at autoconverse.substack.com/subscribe

In this episode we welcome back auto retail marketers Gray Scott and Dave Rozek along with first-time panelist Michael Langenberg from Confluence Local Marketing to talk about Voice Search Optimization (VSO), why and how to make sure your dealership website can be found by people using Voice Search. View the full video replay on YouTube.

Paul comes up with the least google-able band name of all time. Joe recounts his Pumpkins arena show experience. Counting Crows are better than Bush, and Liz Phair is Dad Rock now. Should you skip your son's birth to see Pearl Jam... again? Plus: Sudan Archives, Alan Braufman, and history’s most hilarious fires.

For industrial marketers the advent of voice search could change how their potential customers look for parts and services. Imagine a procurement manager who holds up his phone and shouts out a keyword like this (formatted the way a search engine would process it): “Ok Google search for aluminum suppliers.” Or maybe it would be “Alexa show me CPVC pipe manufacturers.” See acast.com/privacy for privacy and opt-out information.

EMNLP 2016 paper by Sam Wiseman and Sasha Rush. In this episode we talk with Sam about a paper from a couple of years ago on bringing back some ideas from structured prediction into neural seq2seq models. We talk about the classic problems in structured prediction of exposure bias, label bias, and locally normalized models, how people used to solve these problems, and how we can apply those solutions to modern neural seq2seq architectures using a technique that Sam and Sasha call Beam Search Optimization. (Note: while we said in the episode that BSO with beam size of 2 is equivalent to a token-level hinge loss, that's not quite accurate; it's close, but there are some subtle differences.) https://www.semanticscholar.org/paper/Sequence-to-Sequence-Learning-as-Beam-Search-Optim-Wiseman-Rush/28703eef8fe505e8bd592ced3ce52a597097b031

Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and do Amazon search optimization at the same time? Join hosts Cameron Yoder and CEO Casey Gauss for this conversation with Viral Launch Lead Copywriter Yale Schalk to find out.

Britney Muller, Moz's in-house SEO, joins MozPod in our first installation of 'Two Peas in a Pod" where we discuss recent news about Search Optimization. In this episode, Britney shares details about a recent article published by A.J. Ghergich called "Large-Scale Study: How to Rank for Featured Snippets in 2018" This amazing article analyzes 1.6 million Featured Snippets across over 80 million keywords. Incredible effort. Britney breaks it down for us on 2Peas/1Pod.  Check out the article here: http://bit.ly/2BuX06K

There are many moving parts to optimizing your online presence for local search, and all need to work together so that your potential customers can find you on the internet.  In last week’s episode, we talked about off-page optimization – claiming your business from search engines, building citations and backlinks, and making sure you are using reviews, press releases, your blog and other sources to optimize your presence outside of your website.  This week, Jim Froling, president of (949) Local Internet Marketing, is back with Local Search Optimization Part 2.  Join us as we explore what you can do on your website with on-page optimization to help the search engines recognize you and deliver your information in local searches.

Search Engine Optimization is a term that is used a lot when it comes to internet marketing.  Simply put, it’s the process of making sure that your website and online presence ranks high enough for the search engines to notice.  When it comes to local businesses – whether you are a brick-and-mortar or service-based business – it is extremely important to optimize your online presence so that those potential customers in your own back yard find you.  On this week’s episode, Jim Froling of (949) Local Internet Marketing will teach us about local search optimization, what works and how to make sure you are maximizing your online opportunities to be seen.  Join us as we unlock what could be a valuable asset to your online marketing efforts.

On this episode, we will speak with Alex Krupski, an expert on all things SEO, (search engine optimization) about the basics of Google Analytics and the best SEO practices for crafty business owners.

Episode 9 of The Redirect Podcast: We exchange insights that came out of #MozCon 2017, the future of a Google redesign and a “feed” format, and tips for optimizing a site in a mobile-first environment. Plus, we leave you with a thought provoking question around the future of search that we will explore in other episodes. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-9/

I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce.  The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it comes to SEO.  In this episode, […] The post Shopify SEO Tips — Search Optimization for eCommerce [LNIM135] appeared first on Late Night Internet Marketing with Mark Mason.

Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk […] The post Google Voice Search Optimization – Content For The Next Search Wave [LNIM125] appeared first on Late Night Internet Marketing with Mark Mason.

In this episode of the Thrive Time Show, Business Coach, Clay Clark, and The Return of the Dr. Z bring on the great Richard Gambe to talk SEO.  You do not want to miss all of the Jedi Mastery with the Wizard himself.

Learn about local search optimization, what it means, how it differs from traditional search engine marketing, and how to get started. In this webinar, online marketing coordinator Kelsey Johnson will walk you through how to claim your Google business profile, what it takes to get listed online, and how your NAP, social media, reviews, and having a mobile friendly website can influence your ranking. Kelsey Johnson is an online marketing coordinator with ServeNow. She consults process servers and private investigators on best practices for Google business optimization and assists with citation building, listing verification, and support. Kelsey also designs mobile-friendly websites for small businesses and creates keyword-rich website content.

Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way... Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers. One vital local SEO practice involves creating and maintaining business listings on the key directories, apps, and websites that factor most into the local search engine results. View show notes >>> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Josh Walovitch explains the importance of mobile friendly search optimization.

Angular Apps, JavaScript, and Search Optimization - SEO for JavaScript heavy clients can be difficult. We'll be joined by Googler John Mueller who works on the Webmaster Central team and (likely) other SEO experts. They'll give us some insights on what we can do to make our Angular apps more accessible to Search Engines and as a result, improve page rank in search results. Guests: Adam Audette, John Mueller, Jody J. O'Donnell, and Max Prin Panelists: Olivier Combe and Aimee Knight Angular Air is a video podcast all about Angular hosted by egghead.io instructor Kent C. Dodds. Please visit the Angular Air website (http://angular-air.com) to see upcoming and past episodes. Also be sure to follow Angular Air on Twitter and Google+ to stay up to date with future episodes. Also, all episodes are on the YouTube channel as well. --- Support this podcast: https://anchor.fm/angularair/support

Gerry Grant, founder of Search-Optimization.com, reveals some tips on marketing via social media sites.

Gerry Grant, founder of Search-Optimization, discusses the use of search engine optimization to increase your company's profile.

012 iTunes Search Optimization, Libsyn Storage Change, and When Should Things Change? Download MP3 Quick Episode Summary: Intro -hello! The Law Abiding Biker Podcast Promo Audio feedback from Remi from the Sci-fi Movie Podcast The Stitcher Awards The Blind Sport Podcast Gamertag Radio Podcast Awards snippet When should you change what you're doing? Or should you? Adventures of Creative Entrepreneurship Podcast Promo On the Libsyn Blog The 10 Percent Podcasting Project Marshal Stevenson from the Expert Empire podcast and more (The New Media Expo floor series) Rob and Elsie Libsyn storage change Libsyn 4 is here. Get familiar with it NMX re-dux Can you have a stand alone app for your podcast? Yes you can. Appear.in an easier Google Hangout There is no discovery problem in iTunes people! iTunes search advice for Greg Hickman from the Mobile Mixed Podcast There is a kickstarter podcasting documentary! Blip no longer supporting RSS and using the iTunes new feed tag Shows not showing up on the Apple Podcasts app do to a Feedburner issue REQUEST! What transcription services do you use? Speakpipe feedback from Ileane requesting a cheat sheet for user agents! Speakpipe feedback from Clark about best practices about podcaster meet-ups and how to run them. Email feedback from Colby Jackson about the Libsyn templates Facebook question: what is the Libsyn policy for archiving from those that have chosen to switch to Libsyn. Feedback from Mark deVol, when will I get paid for app sales? Featured Podcast Promos + Audio The Law Abiding Biker Podcast The Blind Sport Podcast Creative Entrepreneurship Podcast Remi from the Sci-fi Movie Podcast Ileane from Ileane Speaks Clark from the ETPCast - Entrepreneurship Podcast Gamertag Radio: Episode 415 where they about The Podcast Awards Newest Articles on the Libsyn Blog and Podcasting Links Rockin' Libsyn Podcast: The Dance Music Consultant Podcast Rockin' Libsyn Podcasts: The Nerd 411: The Source of All Things Nerdy Rockin' Libsyn Podcast: The Talking Heels Podcast [Rockin' Libsyn Podcast: The Law Abiding Biker Podcast][rockin4] Rockin' Libsyn Podcast: Fire on the Mound The Holiday Feed Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) The Libsyn Tutor YouTube Channel Appear.in Castro - High Fidelity Podcasts for the iPhone Discovery Problem: Why It's So Hard to Find New Podcasts Greg Hickman from The Mobile Mixed Podcast Ear Buds: The Podcasting Documentary Tricks of the Podcasting Masters Blip Discontinuing Distribution to iTunes HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to iTunes and kindly leave us a rating, a review and subscribe! FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!

Audio File:  Download MP3Transcript: An Interview with Gillian Muessig President and Co-founder, SEOmoz Date: May 9, 2011 NCWIT Entrepreneurial Heroes: Interview with Gillian Muessig [intro music] Lucy Sanders: Hi. This is Lucy Sanders, the CEO of the National Center for Women in Information Technology, or NCWIT. I know our listeners know about our "Entrepreneurial Heroes" interview series, which is a great interview series with women who have started IT companies. This is another in that series. With me is Larry Nelson from w3w3.com. Hi, Larry. Larry Nelson: Hi. I'm happy to be here, of course. We really enjoy the fact that everybody from parents as well as employers and leaders and managers, as well as teenage girls, listen to this show. Lucy: I think the person we're interviewing today is just an expert in search optimization. Everybody knows how important the Internet is, and how important it is to have your business, your organization, your personality, found by the most possible people. The person we're interviewing today is a real pioneer in that field, sometimes called the "Queen of Search Optimization." Larry: You betcha. Gillian Muessig: No, I think I'm called the "mom." I'm known as "SEO Mom." Lucy: SEO Mom? OK. Also a queen. We are very lucky to be interviewing today Gillian Muessig, the president and co-founder of SEOmoz. SEOmoz provides one of the world's most popular search marketing applications. The community it serves is huge, over 300,000 search marketers around the world. She also has a weekly radio show, "CEO Coach." This is really interesting to the people who listen to these interviews, because as part of that show, she's covering really important entrepreneurial issues around funding and finance and staffing and marketing and brand development. Welcome, Gillian. We're really happy to have you here today. Gillian: I'm delighted to be here. Thanks for asking. Lucy: What is happening with SEOmoz? Give us the latest. Gillian: The latest and greatest at SEOmoz. Well, I guess we're taking social signals much more seriously, as are the search engines these days. We are the creators of something called "Linkscape." It is a fresh web crawl of the World Wide Web. In other words, we have code known as "Bots" that run out along the Web itself and catalog the pages, just like Google or Microsoft or Yahoo! And so on, in this case Bing, it would be called these days. Similarly, we have a bot that goes out and crawls the Web. It's called, as I said, "Linkscape." It gives us the link graph of the Web. This means how all the pages are connected together with links from one page to the next. It's interesting stuff. It does not make us a search engine. A search engine can also give back answers when you say, "Gee, I'm looking for something. Where is it?" You could also give that back to somebody. That's what makes a full search engine. So if you think of Linkscape, you might think of it as kind of half a search engine. We know what is. Now, we are taking a look at the social graph. So while we crawl the Web for information about links running from here to there, we know that the social signals, which means the noise or the signals we hear on Twitter, Facebook, LinkedIn, Cora, Yahoo! Answers -- just thousands of other sites where people gather and talk to each other on the Web. Those are the social sites. When they get busy, the search engines notice, and that kind of information shows up in the search engine results pages, known as SERPs, Search Engine Results Pages. So that's what's new at SEOmoz. We're looking at the social signals and incorporating them into our platform. Lucy: That's amazing. There's so much information going on out there. Absolutely amazing. And great technology. The kinds of algorithms you're doing under the hood there just have to be really fascinating. Gillian: Yeah, they're pretty exciting stuff. If you think of the Google algorithm, I usually say, "Well, it starts somewhere in central Asia and it ends in Sunnyvale, California." It's really large, and it links 1's and 0's. That means it's changing constantly. What is it? 2,500 to 3,000 brilliant engineers are working on it at any given time. What they're trying to do is say, "Gosh, there's a lot of info out there. How would we catalog it and organize it to be on the Web?" And that's the world we deal in. Lucy: I know. Who would have thought it, even 10 years ago? Just amazing. Larry: Whew, not me. [laughter] Gillian: It's a very new industry, and that is one of the interesting things about the world of search. While some technology industries have been around for maybe 30 or 40 years, or much more, the Industrial Age certainly giving way to the Technological Age toward the end of the 20th century. The world of search is pretty much the oldest folks would have been practicing some '97, '98, '99, something like that, when the search engines became of age and became more important, and people began to find things on the Web using a search engine as opposed to using business card that sent them to a specific place. Lucy: It's really changed quite quickly. The historical perspective is fascinating and I think our first question is a little bit of a historical question. How did you first get into technology, Gillian, and what kinds of technologies do you see today that are really interesting to you? Gillian: When I opened my company, it was in 1981, I had one young child a two-year-old at the time. I subsequently raised three children under my desk. The youngest will tell you the color of the blanket he slept on under that desk, so I'm talking literally. I think in 1984, I was doing a consultancy basically, so glorified and employed. I was a consultant. I did traditional media marketing, everything from print media to a little bit of radio and television and so on, but regional stuff. In terms of print media, the first pieces of technology that we really saw came in the late '70's already, when type was no longer moved by pieces. Little slugs of type, and made out of lead, would be moved into place in big wooden boards, and that's how the articles of newspapers were created for advertisements and so on. When it moved from that manual process to something called code type, because the first one was Hocks type. You would actually move the little slugs into place and then melt them together. You would use heat to make sure that they were held together, and then you would break them apart for the next day's news. In this case it was called Cove type, and that was the first computerized type. Maybe that was the first time I got into technology, or really saw it affecting my industry. In 1984, I put a Mac II on my desk. I had more self-control than this advertisement that was coming out of Zenith said I would. It said, "We'll give you one of these Macs for two weeks. You pay us for it, but you can just bring it back and we'll give you your money back if you don't want it." I thought, "Well, I've got more self-control than that. I'm just going to take a look at this thing." Within two hours, of course, it owned me, body, soul and mind, and I never gave it back. [laughter] Gillian: The ad worked, and I bought a Mac. I used Mac for many years. I changed to PC I guess in the '90's. Just recently, we're talking within the last couple of weeks, one of my staff handed me a Mac Air, it's called the MacBook Air, and said, "You're going to love this! It's so lightweight." And I thought, "Really? Back to Mac? I'm an old dog. This is new tricks." [laughs] But yes, I do enjoy carrying it around, because I travel so much that having a very lightweight computer at my fingertips is really nice. So first technology would have been 1979. The First time I owned a real piece of it, if you will, in about 1984. The Web showed up in 1993. Perhaps what you were referring to before, kind of the Grand Dame of Internet marketing, because I was there six seconds before the next guy. In other words, it was just a wild and wooly time, and I was happy to be at ground zero. We had a great deal of excitement and ideas around it. I continued my business for a number of years, but certainly we were beginning to do things like offer websites to our clients, in which we were doing general graphics or advertisements, or perhaps annual reports and logos and that sort of design. We were now adding websites to that, and then we were adding better websites, because we had Flash. Then it was realized that the search engines were becoming more important, and search engines could not read Flash. A search bot is blind and deaf. It cannot see pictures, it cannot hear sound. So we had to go back to HTML and maybe incorporate elements of images and so on, and identify them. With that, search began. As a search engine became more important and required text to be able to find out what a document was about, we had to optimize a page. It meant you couldn't just put a picture on a page, because a search engine cannot see it. You had to tell it what that picture was. That, perhaps, was the very first piece of optimization. How we'd label pages, we'd say, "This page is about something. It's my website.com." Then you would put in a subject, you know, red cars. [laughs] And, "Oh! That page must be about red cars." The very beginnings of search engine optimization were very simple. Today it's a highly complex field. We don't even think of it as SEO. So answering the second half of your question, what do I find interesting in moving forward now? Certainly, we are deep into the information society, where information is power. It always has been, but it's just become more in the forefront. The concept of marketing has changed, both online and offline. It's changing the way we do business and the way we communicate. From governments to private corporations and individual human beings, we think of things now as inbound marketing, as opposed to push marketing. It used to be that I would make an ad, and I would kind of take a megaphone in whatever field I was in, whether it was print or radio or TV or whatever, and shout out to the world what I needed them to know. That's no longer acceptable. People don't like it. They never really did like it, but now they have choices. Now people want me to give them information when they want to see it, when they want to learn about it and when they are ready for it and in the way that they wish to see it. That means multiple-size screens such as iPhones, little phones, Android and things like that, cell phones, web-enabled cell phones, to iPad and similarly-sized screens to the next size, which is Netbooks and then laptops, to the huge screens that sit on our walls at home and sometimes cover entire walls. That would be 55-, 60-, and 70-inch television screens that also serve as interactive, Internet-capable products. I find that kind of technology fascinating and I think that's where we're headed in the future, a multi-sized delivery of information just when the consumer wants it. Larry: Gillian, thank you for sharing all that history. In fact, we are going to make sure that if people want to understand the history, they should come back and listen to this interview. Now why is it that you are an entrepreneur and what is it about an entrepreneurship that makes you tick? Gillian: [laughs] Entrepreneurship is a hereditary disease, not a profession. [laughter] I say to people often (I do a lot of coaching about entrepreneurship and I serve on the board of advisors of companies on four continents now) that entrepreneurship is something that you have to want, and you have to want it so desperately that you are willing to walk through what I call "the Dip." I know Seth Cotton talks about it. There's a fine little book called The Dip. But I see it slightly differently. The very short version is that in order to get to the other side of a chasm of all of the folks who are trying to do what you're doing and overcoming all of the impediments to success, you have to walk through this valley of the shadow of death. After that, we don't get quite that translation correct. It's not that "Yet I fear no evil". It's "If you fear no evil, you will not walk out." [laughter] So understanding entrepreneurship is: You have a great idea, and you decide you want to bring it to the marketplace, but you must walk through this chasm of impediments to success. And sometimes it gets very, very dark. I help entrepreneurs through that space quite often. It is not just that there are financial qualifications. For instance, one needs funding and that can be very difficult. Or perhaps one can fund it oneself, but are you willing to put at risk all of the monies required to do so? People will put their homes at risk. They will mortgage things and sell their vehicles and live with their parents and do all kinds of things in order to afford to make this thing fly. It's like throwing money at a passion. But in some ways it's very analogous to being addicted. You must do this thing once you get it going, right? Now the second piece is not financial stuff necessarily, but how everybody else looks at you. There are a number of entrepreneurs, some of them very amusing, who are radio personalities as well who will say things like the whole world will tell you that you are stark, raving mad. That there's no way you can do this, that it's not possible, and so on. And when all of that volume of voice and noise comes at you, do you have the fortitude to continue to walk and to say, "No, I know in my gut what I've got is right and I'm going to make it happen." Then the last piece would be the strength of this idea you have. If you're building it, for example, in technology and software, will this code hold up to what you need? If you have some kind of success, do your servers crash, do things begin to fall apart, can you do the customer service part, and can you do the company part and not just the idea part? What I say is that every truly brilliant company in the world has two parts. It has a technologist, a wizard, the brilliant idea person. And it has a business person. The business person's responsibility is to protect the wizard. If the wizard is thinking about anything else except what's next, you're losing money. Now any business person can make themselves a business. They can go sell shoes. They can go sell office furniture. They can do whatever they want. They make a decent business and sometimes they make quite a good one. Many, many technologists have brilliant ideas, but cannot for the life of them do the business piece of it. There are far more technologists who cannot succeed in business than there are business people who somehow cannot succeed at all because they don't have the brilliancy. But if you put the two together, you get something that is an explosion, an extraordinary universe of stuff that happens. And that's when you have these brilliant companies like Yahoo, Google, and so on. I was fortunate in my time to have such a technologist and to be able to work with him. I'm really in the end a business person. The technologist is Rand Fishkin, arguably the most famous name in search marketing today. I could build a brand around a human being. I could then build a brand around the company, and then the company has become very powerful in its field. Again, knowing your playing field is an important piece. But I have walked through that dip, that "valley of the shadow of death" when people told us this could not be done. I often say people who say that a thing cannot be done are often interrupted by those who are doing it. So, on October 6, 2008, SEOmoz interrupted a whole lot of people when we created this thing called Linkscape, which is a crawl of the World Wide Web. A whole lot of people said you have to be Google or Bing or whatever to do something like that. It cannot be done. It'll take ten thousand brilliant engineers and millions of dollars and you haven't got that. We did it. And when it was done, it powered all of our tool sets. So why am I an entrepreneur? It's because it's in my blood. It's because I see ideas. I can kind of put together a meal of products out of groups of intellectual properties, if you will. It's like throwing a bunch of ingredients on the table in the kitchen and coming up with a meal. It's like what Iron Chefs do. The same idea happens with entrepreneurship and it's what I do. I look at this collatinus collection of clattering junk and from it comes a product that is saleable. So that is what I think makes entrepreneurs what they are. It's the fortitude to move forward. It's the ability to see a jumble of ideas and possibilities and to create real product out of it. And brilliant companies or really brilliant entrepreneurs, those who have that partner technologist [inaudible 17:05. Lucy: So as an entrepreneur, Gillian, who supported you along this path? Do you have particular mentors or role models? What might you be able to tell the listeners about that? Gillian: Well, I think that's why I became a CEO coach, because there were precious few when I came through this path. I see that Rand, for example, who is now the CEO of SEOmoz, has a number of mentors who are coming to his aid and whom he has been able to seek out. But as we walked the very earliest days, there were things that I would have given my left arm to have known about. There were times when I would call practically a hundred people and not one of them could give me the answer I needed. So in a sense, I was not well-connected and I didn't have entrepreneurs who had been successful on at least one level larger than I was. I think there are very few when you are in the very, very early stages who will reach that hand out. You have to get through a certain barrier first. You have to reach some kind of critical mass before it gets recognized as a viable business and then you get those kinds of mentors beginning to take notice. So I decided that if I ever walked out of that valley, that's what I would do, that's what I would give back. That's why I do CEO coach every week. I don't get paid for this or anything. I promised that I would give answers, that I would name names and give numbers and tell people what to expect and help them to leverage the assets they had and to walk through that very difficult time when you are proving your concept and making it through to the other side. Of course, the scarcity is what makes success. If it were easy, if there were no chasm of all of these impediments-and I only mentioned three, but if it were easy to get from one end to the other, from brilliant idea to successful marketplace for everybody, then there would be no scarcity. Trust me when I say to people who are considering entrepreneurship, it's worth it. [laughter] Larry: I love it! Yes. Gillian: It is so worthwhile on the other side. The answer is, it is all the things that you would dream it would be. There is a certain amount of exclusivity. There is a satisfaction beyond anything else that comes from knowing you did it. Larry: Wow. With all the things you've been through, what's the toughest thing that you've had to do in your career? Gillian: Possibly two pieces and I think they're related. The very first one I had to learn to do was to move from being a consultant, a sole consultant, to being a real entrepreneur, somebody who had a company, who had people working with them, in other words, a team. I used to walk out, shake hands with somebody, and say, "Yes sir, I can do that," and go back and do it. That was easy. Whatever it was, it was easy. It meant I did it. I could rely on me and I knew my own mettle and I could trust me. The first time I walked out and said, "Yes sir, I can do that," and went back to the office and said, "I sure as shooting hope you folks can do that, because I can't," that was scary. To be able to rely on a team of people to do it as well as you would hope them to do because you cannot do a thing, that's entrepreneurship. That's really moving from being a sole proprietor to being a full-size company. The second piece was saying no to a customer, understanding that there are clients and client wannabes. They wannabe a client but they don't wanna pay. Client wannabees. Learning to recognize client wannabes in your business sector is terribly important, because otherwise they will suck the blood out of you and never pay for what they take. Generally they pay very low amounts, the lowest you will charge, and they take the most time. The less a client pays, the more hand holding they generally need. So understanding that you need to fire the bottom four clients on your list every year and make way for new ones who will pay you more, respect you more, understand the value of your service more and so on, that's a critical piece of success in moving forward in being a company. People who cannot let a client go regardless of how much this client fusses and complains and makes it a personal thing as opposed to a business thing and so on, doesn't recognize the value of the service, on and on and on. All of these complaints about the client, if they cannot let that client go they will forever be an individual consultant that's not terribly successful. Those who can get through it and understand the process become successful companies. Lucy: Along our discussion there have been so many characteristics that come across in your answers to these questions that I think make you a great entrepreneur. You're very thoughtful, very persistent. I think you're very funny, you have a great sense of humor and have a great sense of history and analytical, but what other kinds of personal characteristics do you think have given you an advantage as an entrepreneur? Gillian: I think that perhaps that is the most important question. I espouse and I truly believe that people should bring their personal values to the corporate marketplace. Separating them is not possibility and that we kid ourselves when we do it. It also makes for a, not just lesser, but a really foul business environment and I think for centuries we've experienced it. I hope that what I build is not perhaps the world's finest search marketing software company and this and that and the next thing, but another way to do business. Often it's known as theory X and theory Y management. Theory X management being all about the fix, about fear, about worrying about whether the boss is going to dislike this or deduct that or reduce your pay or fire you and so on and so forth. That's theory X stuff, screaming, yelling and so on. Theory Y is somehow coddling, if you will. All about the positive but I think there is more to theory Y than simply coddling or supporting and so on. I think it has to do with bringing your personal values to the corporate marketplace. As an entrepreneur I can't have a company unless I have people doing the things that my company produces whether it's product, service, consulting, whatever it is. They don't work for me, they work with me. Without me they have no job and without them I have no job. It's not that it's really different at all, it's just different roles within an organization. I recognize that there is no complete, flat equality. There is no such ideas, communism if you will. It is a hierarchy and certainly it was my money on the table, it was on my back that this thing got started, it was Rand's ideas and so on that made it happen. All of those things, so it does put a couple of founders in its place that is different than the employee status, if you will. On the other hand, we feel that we work with a team, it's not that the team works for us. When I didn't have two nickels to rub together, when we were having conversations that said things like, 'What will it take to keep body and soul together this week?' Like, who shall take a paycheck this week? When we were having those kinds of conversations, it was that bad, I would pay the medical insurance 100% in full first. I never even thought to give somebody a salary and let them choose whether or not they wanted medical insurance. It's part of the salary, it's part of the package, there is no choice because many of the people who work for me are very young and when you're very young you think you're invincible. Nothing is ever going to happen to you and you will live forever and life is good until somebody gets glioblastoma or somebody gets hit by a bus riding a bicycle to work in the afternoon, that's when things go wrong. It was incumbent upon me to say, "No. I know better, I've lived longer, I'm a parent." Never mind anything else and many of these people are young enough to be my kids, hence the word SEO mom but there were a number of reasons why I got called SEO mom but as a result it was my responsibility to do those kinds of things. So we pay 100% of medical insurance. We do kind of what they call platinum level medical insurance. we don't skimp on those kinds of things. Certainly we do things like tech companies to all over the place like the Googleplex will do and so on. We offer lunch here and breakfast there and something else and we celebrate things and it's a lot of fun But we actually walk the talk, if you look at the SEOmoz website there's something called TAGSEE, T-A-G-S-E-E. The first one stands for transparency, second letter, authenticity, the third, generosity and so on down the road, you can read all about it. We don't just say it we actually live it. We hire for personality first and then we look for skill sets which makes it difficult to find people because you can find a set of skills it's just, does it also come with the right kind of personality? I was talking about it with one of my staff this morning and I said, "You know, I think what happens here is very childlike or perhaps like going to the movies." We suspend belief when we go into the movies. We suspend belief every time we walk into this office. We are complete optimists. We should all have our own [inaudible 26:30] chapter here. We walk in and pretend that it's possible, that nothing is impossible and we do it every single day. We work and live and play with the people here, and they certainly do, they have all kinds of activities around the office and outside the office and just get together because they're friends as well. Because it's like souls, if you will, we all agree that you step into this room there is nothing we cannot do and doggone, we do it. Imagine what you can accomplish. I think that because we spend so much of our time at our workplaces, I know that we change jobs much more frequently than we did a generation or two ago but even still, for the time that we are all together it's much more than just a job. This is about fulfilling the soul as well as the business career requirements of the people who work here. I think of my job as giving everyone here wings to fly and then watch them fly. Larry: Gillian, with all the things that you've done, what do you do to bring balance to your personal and professional lives? Gillian: I guess that's kind of the answer I gave at the last question. Larry: Yeah. Gillian: I bring my personal life to life to the office. I don't think of it as work, I think it was Thomas Edison who said, "'I never worked a day in my life, it's all fun." When I was a little girl of three or four years old and I could turn the pages of a book I wanted to see this big wide world. I am the most fortunate person in the world. I get to run around the world as what's now known as corporate evangelist for SEOmoz. This is what happens by the way when they put you out to pasture. Before, I was the sole business person that was complementing the technologist that was Rand Fishkin. Rand is now the CEO, he has full reigns of the business, but there's only one strange relationship in business, and that's mother and son. You can't be a mommy's boy as a CEO so it was time for me to step way, way back. We have a COO here, we've got a CMO here, we've got a CPO, all of those C level executive places have now been filled and all of the things that I used to do, these eight and nine and ten hats, they're being worn by 10 and 12 and 14 people. If I was still doing all of them we would still be a tiny company. So it's important to seed the company, to let it grow and to let it expand. For me now, my job is to run around the world and make sure people say SEOmoz instead of SEO and so far so good, it's pretty cool. I get to be paid for this, what an extraordinary adventure. For me this balance of life and work and so on, it's fulfilling on so many levels. I'm, as I said, the most fortunate person in the world. Lucy: I noticed when we were researching for this interview that you have given lots and lots of keynotes and talks so you must be quite successful in your evangelist role. Gillian: Yes, I'd say so. I have somewhat of a reputation under SEO mom myself, if you will, under Gillian Muessig but I usually say, I don't go anywhere in the world, SEOmoz goes, it shows up in my body. Yes, I do a lot of keynote speaking, I do a lot of pro bono work and I support a tremendous number of entrepreneurs around the world and it's very gratifying. Lucy: Thank you very much for doing that. You've done so much with your career so far. I am suspicious that there's more to come so why don't you tell us a little bit about what's next for you. Gillian: Probably a book, a number of people are telling me it's time to do that so I have to knuckle down and do that but I think that's just in support of, if you will, a personal brand. I think the next thing, when I grow up, what do I want to be? The next thing that I will do is around entrepreneurship itself. I'm focusing more and more on it over the years. I have a serious interest in what you're doing essentially, in making sure that young women somewhere between the ages of 12 and 20 don't lose themselves and their souls in just societal expectations and norms, but do turn to the hard sciences, to technology, to science, to mathematics, to physics, all of those kinds of things and certainly to web related or intellectual property related fields. All of those things are terribly exciting. Women make very good mangers. They have traditionally not been part of it and I think whatever I do in the future will be helping to open the doors so that women can enter the marketplace in their rightful numbers if you will. We spend a tremendous amount of time in my childhood and youth as women working on those issues. It was the age feminism, it was the age of all of those kinds of rebellions and so on. We worked really, really hard guys but, gosh, we've got a long ways to go so rather than apologizing for the next generation, I think my next deal will be helping that next generation reach goals that we have only dreamed of. Lucy: Thank you for doing that and thank you for all of your hard work for entrepreneurship, in general. We'll look forward to staying in touch, it was great fun talking to you and I want to remind listeners that they can find this interview at w3w3.com and also ncwit.org. Larry: You betcha. Gillian: Thank you, it's been a great pleasure. If I have only one message for the young women listening, it's do it. Don't fear it, just do it. There's lots of women out there ready to extend a helping hand in making sure that you're successful, too. Lucy. Thank you. Larry: You betcha. Lucy: We really appreciate that. Larry: Thank you. Series: Entrepreneurial HeroesInterviewee: Gillian MuessigInterview Summary: Gillian Muessig, aka "SEOMom," is the President and Co-Founder of SEOmoz, providers of the world's most popular search marketing applications. SEOmoz.org serves a community of 300,000 search marketers around the world. Release Date: May 9, 2011Interview Subject: Gillian MuessigInterviewer(s): Lucy Sanders, Larry NelsonDuration: 31:22

In this episode we discuss how to increase your search engine traffic by 25%. This is a continuation of the discussion about Content Management Solutions and their features as they relate to SEO. This also gets into a discussion of .asp classic, asp .net and .php. Find our facebook page and become a fan at www.e-webstyle.com/facebook. Houston area Search Optimization. Find our most recent videos recorded live of each podcast Friday mornings 9:15CST Houston SEO Video. Our podcast is the Most Popular SEO Podcast on iTunes.

In this episode we discuss how to increase your search engine traffic by 25%. This is a continuation of the discussion about Content Management Solutions and their features as they relate to SEO. This also gets into a discussion of .asp classic, asp .net and .php. Find our facebook page and become a fan at www.e-webstyle.com/facebook. Houston area Search Optimization. Find our most recent videos recorded live of each podcast Friday mornings 9:15CST Houston SEO Video. Our podcast is the Most Popular SEO Podcast on iTunes.

In this episode we discuss in details the features you should look for in a Content Management Solution with regards to Search Engine Optimization. Combine a good CMS system with good SEO and you have a recipe for success. We discuss CMS systems like Joomla, ModX, and WordPress. Become a fan on our facebook page at www.e-webstyle.com/facebook. Houston area Search Optimization. You can always view the most recent video of our podcast live Friday mornings at 9:15CST here at Houston SEO Videocast. You may also view previous videocasts. Our podcast is the Most Popular SEO Podcast on iTunes.

In this episode we discuss in details the features you should look for in a Content Management Solution with regards to Search Engine Optimization. Combine a good CMS system with good SEO and you have a recipe for success. We discuss CMS systems like Joomla, ModX, and WordPress. Become a fan on our facebook page at www.e-webstyle.com/facebook. Houston area Search Optimization. You can always view the most recent video of our podcast live Friday mornings at 9:15CST here at Houston SEO Videocast. You may also view previous videocasts. Our podcast is the Most Popular SEO Podcast on iTunes.