Podcasts about right customers

How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.In this episode, we cover:The flaws in traditional performance evaluationsHow the new peer assessment system works and its impact on employee performanceThe role of AI in reducing biases and enhancing qualitative assessmentsThe concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performanceIf you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won't want to miss!

In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: - Christina's background in marketing and advertising laid the foundation for her entrepreneurial journey.- Le Mini Macaron specializes in gel manicure products, making at-home nail care accessible.- The brand's target customers include both experienced gel users and newcomers to DIY manicures.- Kickstarter was a crucial platform for launching the brand and gaining initial traction.- COVID-19 significantly boosted the demand for at-home beauty solutions, including nail care.- Education is vital for customer experience, especially for first-time gel users.- The brand employs various marketing strategies to enhance customer acquisition and retention.- Creating a consistent brand experience across multiple channels is essential for success.- The brand aims to uplift its community, focusing on both consumers and team members.- Christina advocates for more programs to help newcomers enter the beauty industry.Where to find Christina Kao:  Linkedin:  https://www.linkedin.com/in/christinasheenkao/​Website: http://www.leminimacaron.comWhere to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

Thanks to our Partner, NAPA Auto Care Join Maryann Croce in the fourth episode of the Unstoppable Framework for Auto Shop Owners series. Discover essential strategies for building trust, loyalty, and a thriving business by staying customer-focused and adaptable. Learn about gathering and acting on customer feedback, streamlining customer experiences, offering added services, building referral networks, and staying current with industry trends and training. Maryann Croce, Small Biz Vantage. Maryann's previous episodes HERE. Show Notes Watch Full Video Episode Here's the downloadable worksheet link: https://bit.ly/3Yq4S4J Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/ Unstoppable Framework for Auto Shop Owners Part 2: Mastering Your Finances [RRR 1004]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1004/ Unstoppable Framework for Auto Shop Owners Part 3: Optimize Processes and Empower Your Team [RR 1012]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1012/ MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/ The Unstoppable Framework (00:00:41) Part Four Overview (00:02:32) Importance of Customer Feedback (00:03:22) Client Story: Sarah's Transformation (00:05:51) Building Trust through Referrals (00:08:01) Shifting Perspective on Complaints (00:09:32) Customer Experience Walkthrough (00:10:27) The Gallon of Paint Analogy (00:12:58) Uplifting Shop Environment (00:13:53) Attracting the Right Customers (00:14:53) Staying Current with Training (00:16:07) Communication Trends and Customer Preferences (00:17:01) Practical Steps for Customer Focus (00:17:03) Streamlining Customer Experience (00:18:27) Building Referral Networks (00:19:43) Staying Open to Change (00:19:46) Thriving Through Change (00:20:25) Reframing Negative Reviews (00:21:36) Focus on Customer Training (00:24:07) Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our...

You've been waiting by the phone for weeks, But word of mouth's not bringing in any new work… You've scrambled to keep your guys busy, But you're running out of side jobs… And with no projects on the horizon, You decide to try online advertising… But you're overwhelmed by the options… Which one should you use? Google? Facebook? Something else? You decide to bite the bullet and try one out… But it's not getting you the results you want… Should you switch to another platform? You don't want to waste more money… But now you're getting desperate… So what the heck should you do? The ‘Google vs Facebook' question comes up all the time. And it's a good question. But to answer it, there's a few things to consider and a bit of thinking involved. In a nutshell, you need to know your marketing strategy. If you get that right, you'll get the results too. In this episode, you'll learn how to:Target the Right Customers to Get the Best Jobs for You Choose The Platform That'll Get the Most Bang for Your Buck Make Double What You Spend on Marketing… Or Even More Don't throw money away hoping someone will stumble across your ad. Be strategic. LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you'd like to share? Connect with us and leave us a review with a 5-star rating. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey explain why their cleaning business does not offer a menu of services, but instead provides a comprehensive deep clean every time. They discuss the pitfalls of having varied cleaning schedules and how simplifying their approach—similar to the streamlined menus of successful fast food chains—has led to consistent, high-quality service. The Brandons emphasize the importance of attracting the right customers who value thorough and consistent cleaning, explaining how this strategy reduces complications and enhances customer satisfaction. They also touch on why premium pricing attracts better clients and ensures a more reliable revenue stream. Don't miss out on future episodes packed with insights and tips for growing your cleaning business. Subscribe now and join the top 1% of cleaning business owners taking their operations to the next level!Tune in now!Highlights:(02:15) The Brandons' strategy of providing a comprehensive deep clean every time.(05:40) The complications and inconsistencies that arise from offering different cleaning schedules for different customers.(08:30) Attracting the Right Customers.(10:45)  How standardizing the cleaning process increases efficiency and ensures consistent service quality.(12:10) Benefits of Premium Pricing.(14:00) How a focused service offering strengthens its brand and marketing efforts.(16:30) Strategies for maintaining long-term relationships with clients.(19:15) The importance of training staff to deliver a standardized service and how it contributes to employee satisfaction.(21:50)Tips on setting and managing customer expectations to align with their service model.Links/Resources Mentioned:Profit Cleaners Website MasterClass

Maybe a controversial one, but we don't believe that test drives work.  Demonstration Drives work - you demonstrate the right feature, to the right customer at the right time. Think about it, no one enjoys a test. The customer doesn't want to feel like they are on their driving test. We discuss how to optimise you demonstration drives, how to make the customer feel comfortable and when to stop talking. Here are the highlights: {01:41} Right Feature, Right Customer, Right Time {02:50} Can you sell a car without it? {07:04} Who should drive first? {08:36} Demonstrate features {09:14} Car, people, car, people {17:33} Stop talking About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words ‘real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers. Show Notes: 0:04 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast. Overview of Spanky's extensive experience in the ad industry. 1:06 - Listener Question: Marketing Strategy for a Food Truck Charlene from Upstate New York seeks advice on marketing a new catering service for college students. Spanky's recommendations: Use Instagram and TikTok to create enticing food videos, build interest with testimonials, and execute a targeted 48-hour paid media push. 5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business Jim from Pennsylvania wants to attract high-value customers for his pergolas and gazebos. Spanky's advice: Retarget Google Ads data on visual platforms, use old-school tactics like lawn signs and postcards, and combine digital and traditional marketing strategies. 17:20 - Differences Between Branding and Marketing Spanky explains the key differences: Branding is long-term, builds loyalty, and creates value and feelings, while marketing is short-term, builds responses, and is transactional. 20:38 - Listener Question: Converting TikTok Followers to Paying Customers Anita from California asks how to monetize a large TikTok following for a couple's therapy business. Spanky's suggestions: Charge a nominal fee for valuable video content to increase perceived value, and follow up with a sales sequence via email. 24:25 - Listener Question: Branding Strategies for a Wealth Coach Neal, a wealth coach, seeks advice on branding in the coaching industry. Spanky's guidance: Offer valuable, microscopic content without an immediate ask to build trust and loyalty, then retarget with offers. 27:47 - Listener Question: Moving Excess Inventory for a Supplement Business Taz from Orlando needs to clear out old stock of amino acid supplements. Spanky's strategy: Conduct a blowout sale for old flavors, use targeted ads to drive traffic, and retarget with new products for upsells. 34:37 - Closing Remarks Spanky shares additional insights and wraps up the episode. Encouragement to subscribe, rate, and review the podcast. 35:53 - Outro Spanky signs off and thanks listeners. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.Dana discusses leveraging her family's background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.Quotes“Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn't do that. I couldn't do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)“I kept quality and people saw that. It's paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that's too expensive for me.' Okay, it's not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye) Connect with Dana Lynn Kaye:http://www.instagram.com/danalynnkayehttp://www.instagram.com/devotionnutrition30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/eventsIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:    Don't skip this because you're not a “touristy” shop.    Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop's brand but I'm challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Your retail shop may not be in a traditional “tourist town,” or maybe it is and you just leave that to the regular tourist shops, but not carrying locally branded merchandise could be a HUGE missed opportunity.    In this episode, I'll share some “souvenir” ideas that you may want to incorporate into your product line. Local merchandise and souvenirs don't have to be mass produced (even though there is also a market for that too!) Even if you aren't in a tourist town, many of your customers are likely proud of their hometown or have friends and family whom they buy for who have moved away and are missing home.    Consider what local businesses you can collaborate with to add some locally branded merchandise to your product line.    I'm hoping this episode helped change your perspective on adding souvenirs. Let us know if you decide to bring some products in and tag me in IG with your photos.    Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! You'll have access to countless Masterclasses including Foot Traffic Made Simple. Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE.   Most impactful: Join the small group 6-Week Sales Accelerator course. We start in April! More information HERE. Related podcasts we think you'll like:  Episode 56: How to Add Additional Revenue Streams to Your Retail Business Episode 156: 6 Proven Ways to Improve Your Shop's Merchandising  Episode 173: Find the Right Customer for Your Shop About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Free resources for shop owners    Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Dive into the art of Prospecting and Lead Generation with a comprehensive guide on finding and attracting the right customers for your business. This essential episode unveils proven strategies for identifying potential leads, optimizing your outreach, and converting prospects into loyal customers. Whether you're fine-tuning your approach to digital marketing, seeking innovative networking tactics, or exploring the latest in CRM technologies, my expert insights will help you navigate the complexities of today's market dynamics. Perfect for entrepreneurs and real estate professionals alike, this guide is your key to unlocking sustainable business growth through effective customer acquisition.

In this episode of #Hashtags, Gartner analyst Lizzy Foo Kune talks shop on Gartner's first-ever Magic Quadrant for Customer Data Platforms, providing an overview of trends in the customer data platform (CDP) market. The discussion includes how CMOs can manage through an era of change, as customer data becomes not just a marketing asset, but also an enterprise asset.Lizzy Foo Kune is a Gartner VP Analyst, specializing in marketing data and analytics. She co-leads the Gartner Futures Lab. Her research focuses on customer data management, including customer data platforms. In addition, she covers marketing dashboard technology and reporting processes, and marketing analytics organization and operations.

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What if you're not attracting the right customers? If the people walking up to you or meeting you online aren't your ideal customers, it's important to understand how to reel those dream ones in.  Because if you're in a sea of the wrong customers and trying to sell to those people, your messaging and everything you're doing won't land with them.  In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand.  I talk about: Misconceptions and mistakes that make messaging miss the mark The secret to magnetizing repeat customers  Real reasons people buy (and why to stop competing on price)  More strategies to stop scrolls and skyrocket sales! If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be!  Join me on Thrive by Design for podcast episode 462! Here are the resources mentioned in the show:   Laying The Foundation Book a Discovery Call The Desired Brand Effect   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Do you have the right customers? We talk through this simple pain point that makes entrepreneurship and business ownership *so* much more difficult than it has to be. Also discussed in this episode is how successful entrepreneurs recognize the balance between enjoying what you sell and getting paid well for your services.  This episode is sponsored by Your Turning Point. Ready to become more self-aware and take the steps you need in order to go to the next level? Go to the33questions.com to get your book today. Enjoy this episode? Be sure you're subscribed and following the podcast as we bring you our weekly episodes. And don't forget, you can always support the podcast at our Patreon via Patreon.com/GoodAdvice.  Want to advertise on the show? Reach out at blake@goodadvicecoaching.com.  Want the next steps to grow your business? Go to https://goodadvicecoaching.com/ to get a free business evaluation. 

Are you sure you're reaching the right customer? If you're not sure, you might not be leveraging customer research. Roshni Wijayasinha, Founder & CEO of Prosh Marketing, explains how to use customer research as a marketing strategy and the importance of timing when targeting the right customer. —(02:19) Roshni talks about the three ways you can reach your customer: brand awareness, conducting customer research, and utilizing digital tools.(03:50) Why timing is crucial in finding the right customer (06:00) Why you should continuously adapt your strategies and the importance of direct communication with customers.—Click HERE to leave us a message!By submitting your voicemail, you're granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon's customer service team at amazon.com/contact-us.

Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren't a fitting match? That's precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - from web designers to content marketing strategists - and how they've used content to filter out clients who may not align with their business goals.Martin and Lyndsay reveal their secret sauce to creating content that not just answers the hard questions, but also sets boundaries and establishes trust. Our conversation dives into the benefits of incorporating structure and process in content creation and how it can make businesses more enjoyable and trustworthy. We also uncover the advantages of educating customers through content, which can dramatically reduce time spent on sales calls while boosting conversion rates.But that's not all! We plunge into the captivating world of AI and how it can add a unique essence to your content strategy. From its role in content creation and repurposing to its challenges in delivering original content, we leave no stone unturned! So, tune in and let Martin and Lyndsay guide you through the process of constructing a content fortress that aligns perfectly with your business vision. You're about to redefine your content marketing strategy in ways you never imagined!Guest LinksBuy Content Fortress on AmazonLearn More About Content FortressJammy DigitalLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

“Honestly, if you just spent most of your time analyzing who is your ideal customer, or profiling your past five customers, this will help you tremendously, because then you're like, Okay, these are the people that buy where I want to buy, how do I reach them” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i'm going to help you with Finding the right customers for your woodworking business requires a strategic and thoughtful approach. Identifying your ideal customer, tailoring your marketing efforts, qualifying leads, collecting feedback, and collaborating with industry peers are all crucial steps to success. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “Define your ideal customer. So what you want to do is, before you find the right customer, you need to know who they are. And you want to start by creating an ideal customer profile. This is a detailed description of the right type of customer who are the best fit for your business? And so some of the things you want to think about our demographics like what are the age, whether to gender, income level, occupation or types of occupation?”  -Steve Larosiliere Tailor Your Marketing and Outreach Once you've created your Ideal Customer Profile, tailor your marketing and outreach efforts to cater specifically to this audience. Here's how: Content Marketing: Develop content, such as articles, videos, and posts, that directly addresses the needs and interests of your ideal customers. For instance, if your target audience consists of homeowners looking to renovate kitchens, create content about kitchen design and the benefits of custom cabinetry. Social Media Targeting and Paid Advertising: Utilize platforms like Facebook, Instagram, and Google PPC to target your ideal customers based on their demographics and interests. Leverage localized Search Engine Optimization to attract local customers. Attend Local Events and Network: Engage with your community by attending local events, joining business associations, and building relationships with potential customers and businesses that can refer customers to you. This hands-on approach can be highly effective. “Facebook and Instagram make it so easy to target these people geographically by age by what their lifestyle is, whether they have family, that sort of stuff, we can probably do another training on that localized Search Engine Optimization” -Steve Larosiliere Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

 With host retail coach Wendy Batten   https://wendybatten.com/174-2/   As independent shop owners, we are always looking for ways to improve our shop's visibility within our communities. We want our shops to be better known by the people who live and work where we do, right? If that sounds like you, listen up. Today's podcast is all about your Attract Strategy through networking; or, in other words; getting you out of the door to get people in your door. Before we dive in, I wanted to let you know that we have a new Sales Accelerator Course starting in October.  Sign up here.  5 Ways to Network in Your Community 1. Get social on social media: In addition to nurturing the clients you already have who follow you on social media, take a few minutes every day to comment, share, like, etc. on the posts of other businesses/groups where your ideal customers are hanging out. Check out who is watching your stories and who is following you and reach out to thank them or like some of their posts. 2. Get involved in your community: Getting involved can mean joining the Chamber of Commerce, shopping around and supporting the other local businesses, joining a club or group, etc.  3. Host a community event or service: Host an event that doesn't have anything to do with your shop but supports your community. Examples from my clients are pet adoptions, paper shredding events, flea markets, book clubs, outside group meetings, etc. 4. Set up collaborations: Think about your customers and what collaborations you can offer them to make their lives easier. What goods or services are complimentary to your products? Collaborate with other local businesses to offer workshops/events/products that your customers will love. “[A mindset of] Collaboration over competition can work miracles for you.” 5. Introduce yourself to people in your community: Retailers need to get out. Drop by some businesses in your community and introduce yourself without expectations. If it's doable, offer a gift certificate or small gift as well. Having people know and recognize you and your business is incredibly valuable. Related podcasts we think you'll like:   Episode 173: Find the Right Customer for Your Shop Episode 166: Simple Sales Strategy Series: Return Customer Rate Episode 165: Simple Sales Strategy Series: Increasing Your Average Order Value Episode 164: Simple Sales Strategy Series: Foot Traffic and Conversion Episode 163: Simple Sales Strategy Series: Where to Start   About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendy's FREE Resources for shop owners    Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast/   Before we get started today, I wanted you to know that I am offering a FREE private coaching call for everyone who joins the Retailer's Inner Circle during the month of September! It's a GREAT time to join - we've added the revamped Holiday Bootcamp to our long list of masterclasses. Join us on the inside and work through it with us! Remember: You don't have to do this alone. Today on the Creative Shop Talk Podcast, we are talking about the people we want in our shops: our ideal customers. Where do we find them? How do we attract them? Let's dive in! You'll need to first identify who your ideal customer is. In identifying that person, remember that great brands are not for everyone. It is okay to repel some people while you work on attracting your ideal customer. Here are some questions you can ask yourself to help with this process: -How is your retail shop different from the other shop down the street? -Who are you currently serving versus who do you WANT to be serving? -What are 3-5 words that describe how you want your ideal customer to FEEL when they are in your shop? -Think of everything about your brand from your customers' point of view. What are the words your customers use to describe you? What do your customers WANT to buy in your shop? -Are your customers value-driven? Connection-driven? Pride-driven? Something else? -Where are your retail customers hanging out? What other shops/restaurants in your town are your ideal customers frequenting? Where else do they shop? Throughout the episode I'll give you some real examples of my clients who adjusted their offerings based on their customers' needs/wants with great success. In order to find your people, you need to understand them. In order to attract them to your shop, you need to make sure that every piece of your brand is speaking to your ideal customer.   Related podcasts we think you'll like:     Episode 144: How to Create a Customer Journey Map Episode 126: 10 Simple Ways to Level Up Your Shop Episode 55: Unscalable Conversations: A Free, Simple & Powerful Marketing Tool to Use   About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendy's FREE Resources for shop owners    Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Click here to try Databox free, or learn more.Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.Links Explore Databox Benchmarks Follow Jen Learn more about SmartBug If you liked the episode, let us know on LinkedIn!

This podcast interview focuses on exploring the biggest business lessons learned after our last podcast interview 5 years ago. My guest is Ryan Falkenberg, Co-founder and Co-CEO of CLEVVA. Ryan has always been fascinated by what makes people tick and what makes them perform optimally. He's been frustrated at the slow pace of change when it comes to education and learning. To address that, he created a learning consultancy, Hi-Performance Learning, that aimed to push the boundaries of organizational learning through e-learning, gamification, and expert systems. To then remove the constraints by tech. bandwidth, he founded CUDA Technologies. Yet no matter how they optimized formal learning, a core problem remained. People still had to memorize and repeat complex decision formulas in a world that was accelerating. It was time for a complete rethink. This was the starting point for CLEVVA back in June 2011. In the meantime, CLEVVA has been in business for well over 12 years, and five years have passed since Ryan was on my podcast last. This interview inspired me in many ways, and parts of it ended up in chapter 1 of my book, "The Remarkable Effect." Since so many things happened since I decided to invite Ryan back on my podcast. We explore the big lessons Ryan learned over the last five years. He shares a story about what made him realize they competed for the wrong business in the wrong market. He then explains what he changed from a mindset perspective and how that helped them get remarkable traction in a completely new category - thereby attracting the right customers and the right partners. Last but not least, he shares his experiences in how to create funding freedom for the business - and how that liberates them to do the right thing. Here's one of his quotes We took ownership of the outcome. So we didn't put on a lens of a Software as a Service company. We put on the lens as a solution as a service company. So we actually then got teams to be able to specialize in these conversations. And so that we could not just say to our customer, here's the software, I'll teach you how to build that conversation; we said we will deliver a virtual agent having those conversations, and it will be up and running in four weeks. And we will take ownership of that and be accountable for the performance. And so what changed as well is, is our customers didn't feel we were having to convince them on our software. What we were showcasing is we actually were selling an outcome, a measurable outcome that would have conversations that mattered.  During this interview, you will learn four things: That even if you add significant value, it doesn't mean it will help you scale  The importance of clarifying what business you're really in (and how that changes everything) How changing one small thing can move you from nice to have to ultra-sticky and mission-critical When you know the moment is right to build an ecosystem For more information about the guest from this week: Ryan Falkenberg Website CLEVVA Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice? Why ‘unmasking the customer base' is the hidden goldmine within one's business? How should a business go about it? What are the misconceptions? What are some of the best practices? Please provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value) Which are some key CLV misconceptions ? Decoding CLV Calculation – which are the 3 crucial factors. Will this hold true across industries? Why? Please share a case study showcasing the impact of CLV on business performance and decision-making.? (Penn students accurately forecasted Dish Network's customer acquisition, outperforming Wall Street experts. How?) Peter answers the above questions and more as he takes us on a journey or understanding & valuing our customer base. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. With a passion for understanding and forecasting customer shopping and purchasing activities through behavioral data analysis, Professor Fader's expertise spans a wide range of industries, including telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Peter Fader also co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.” Latest Book of Peter is The Customer-Base Audit: The First Step on the Journey to Customer Centricity Kindle Edition https://www.amazon.in/gp/product/B0B65KKHN9/ Fader is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020, 2012) and coauthor of The Customer Centricity Playbook (2018) with Sarah Toms. Connect with Peter on Linkedin https://www.linkedin.com/in/peterfader/ Visit Peter's University Page https://marketing.wharton.upenn.edu/profile/faderp/ Visit Peter's Cool Numbers Website http://www.coolnumbers.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Professor Peter Fader 03:28 Customer Centricity Unveiled 06:25 Customer Lifetime Value - How Granular Do We Need to Get 08:51 Misconceptions about Customer Lifetime Value 13:53 Measurement of CLV - Recency, Frequency, Monetary Value 17:20 Understanding Cohorts 24:16 Scaling Up: Avoiding the Pitfalls of Losing Intuition & Intimacy 26:39 Product Development Aligned to Customer Value 31:41 Customer-Based Corporate Valuation 34:17 Talent Show: Cool Numbers - The Story of a Dollar Bill's Journey 37:29 Rapid Fire - Personally Speaking with Peter Fader Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Katie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable. Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives. Katie's focus is on overall company strategic direction, including oversight of the operational, employee and financial departments ensuring maximum efficiency and a scalable platform for growth. Prior to her time with Ring Concierge, Katie worked in the Human Resources department as a Business Partner at Barclays Capital Investment Bank and later working at King Street Capital Management. After leaving King Street Capital Management, Katie began consulting on her own with various startups helping with their business strategy from a human capital standpoint. As a 2009 Clemson University alum, her Bachelor's in Business Management with an emphasis in Human Resource provided her the extensive knowledge and in depth understanding of how imperative the human capital strategy is to the foundation of any company.In This Conversation We Discuss: [00:00] Intro[00:58] What is Ring Concierge?[03:49] Customer feedback led Ring Concierge to D2C[04:22] Ring Concierge 2.0 and when Katie stepped in[06:06] Selling other brands to selling their own products[08:16] In-house products for better margins[08:50] Engagement rings vs fine jewelry sales[10:11] From organic to social media[12:58] Sponsor: Electric Eye electriceye.io/connect[13:55] Sponsor: JSON-LD For SEO jsonld.app[15:12] Sponsor: Retention.com retention.com/honest[16:08] Did Ring Concierge incentivize word-of-mouth?[16:28] Ideal customer for Ring Concierge's bespoke side[18:05] Marketing to 2 different customers[19:11] The challenges that Ring Concierge faced[21:35] Hiring is really crucial for business growth[22:31] Where to find Ring ConciergeResources:Subscribe to Honest Ecommerce on YoutubeFine jewelry for women, by women ringconcierge.com/collections/fine-jewelryFollow Ring Concierge on Instagram @ringconciergeConnect with Katie linkedin.com/in/katieorourkeSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax. In this episode, you will learn The concept of "breaking through the noise" in the context of ecommerce marketing, and why it is essential for businesses to develop a message that resonates with their target customers Common challenges that ecommerce businesses face when trying to craft a message that stands out and connects with their audience and how they can overcome these challenges How an ecommerce businesses can identify and define their target customer more accurately to develop a message that resonates with them and the techniques that can be used for this process   Examples of successful ecommerce brands that have managed to break through the noise and create a powerful message that resonates with their target audience and the strategies they use to achieve this For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Today, Lindsey talks about finding the RIGHT customer... the who, why, and what of price questions, which leads into some further personal thoughts about the current costs of flowers wholesale. Also today, making promises and the difficult conversations you may need to have with your clients as the cost of living rises. If you'd like to hear more from Linz and support the show, go to the White Horse Flower Company at ⁠⁠www.whfco.co.uk/ and⁠⁠ click on the Patreon link, or click on the link in your podcast player app HERE. Be sure to SUBSCRIBE to hear all updated episodes and follow Lindsey on Instagram @thewhitehorseflower The show is produced by Loading Zone and for more details of this and other titles visit - ⁠⁠www.loadingzone.co.uk

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunningham shares his five-part offer stack formula for Shopify merchants. Learn how to understand your customer, use hooks to grab attention, create a relatable narrative, differentiate with brand attributes, and craft a value proposition that converts leads into loyal customers. Listen in as Scott offers insights gained from managing millions of dollars in digital advertising spend and driving 20-40% of all sales through email marketing.Show Links[https://www.sociallite.ca/](Social Lite)Merchant MasterySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you're struggling to get the right people in the door, consider these 5 warning signs your website is the culprit. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/110FREE Dream Website Guide → Stormlily.com/checklist

On this episode, Kristin welcomes self-proclaimed Chief Personality Officer to the show! Welcome, Danielle Hughes, copywriting badass, workshop facilitator, speaker, and wine lover. We are going to talk about building your personality brand so you can attract the right clients and repel the wrong one's. Find Danielle at:https://morethanwordscopy.com/https://www.linkedin.com/in/daniellehughes/

As the industry and economy continue to change, businesses have to find ways to stay competitive. Companies need solutions that increase visibility and access to capacity just to keep up with consumer demand. Technology and data allow companies to become more efficient but is it really efficient for customers to try and figure it out on their own? Jim Applegate of Landstar joins us to share his take on how solutions can meet service. FOR MORE INFORMATION: https://www.landstar.com/ DO YOU WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: http://bit.ly/ILMagApp   http://bit.ly/ILMagAppGoogle  Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on Twitter:  @ILMagPodcast   Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on Twitter: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space. In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience.   Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers. Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here's how we increased our conversions by 93% in 8 weeks. Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it's important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week.   TIMESTAMPS  0:00:00   "Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur" 0:02:32   "The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits" 0:04:02   "The Power of Storytelling: How to Attract the Right Customers for Your Business" 0:09:36   "How to Increase Conversions with Winning Messages and Stories" 0:11:37   Heading: "Authenticity is Key: Proving Your Value to Your Customers"   HIGHLIGHTS  But keep in mind, you're going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter.   Now, when you want to attract customers on the lower end of this financial spectrum, it's great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work.   I've been there, right? And simply maybe they're not as knowledgeable about the world of business and the world of marketing. Now, these folks, they'll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it.   Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum.   I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

Nathan Harding is the founder of Yo Media, a digital marketing agency operating across Australia. Yo Media was founded after Nathan had spent a lot of time building his skills in Wesfarmers. Nathan then took the big leap and bought his own business, a newspaper, that had a significant revenue base. Unfortunately, Nathan bought this newspaper as advertising and information consumption was moving from print to electronic. While running his newspaper Nathan honed his skills in selling and marketing and what it means to hustle as he was sometimes making 50-100 cold calls to generate advertising revenues from his car! Having the skill for marketing and technology, Nathan was asked to improve the on line advertising for a small business. What he did worked and then more people kept asking him to improve their business, and from here Yo Media was born. In this episode Nathan reflects on the value of exposure to great leaders, listening and experimentation. He also talks about the value of building an 'engine' around marketing hard, selling to target market and providing a great customer experience. Finally, he talks about what affect EOS (Entrepreneurial Operating System) Implementation has had on his business. To learn more about Yo Media click here To learn more about EOS Implementation click here --- Send in a voice message: https://anchor.fm/gripping-business-tales/message

While January can be a slow month for some hospitality-based businesses, it can also be a chance to take a look under the hood to make sure that the customers walking through the door are getting the best possible experience. It's also a chance to make any adjustments so that the rest of the year delivers a quality experience. This is looking like a tough year ahead for brewers and while there is a focus on the dollars coming in, there are other things that brewers should be looking for to keep business fresh and booming and practical steps that can be taken to stem downturns. To dive into this the BYO Nano Podcast reached out to Michael Varda the Founder of Craft Beer Advisory Services the first and only full-service market research firm exclusively dedicated to craft beer.He began his professional career in market research roles advising some of the nation's top universities on attracting students and several Fortune 50 companies on improving brand perceptions. In addition to CBAS, he also leads brand perception research at a Fortune 100 financial firm. Combining his research skill with a passion for craft beer, CBAS was born in Fall2021. Since its founding, Michael has delivered CBAS research to more than 200 breweries in 40+ states and more than 10 countries.The BYO Nano Podcast Episode 37 is sponsored by:ABS CommercialABS Commercial has been a full-service brewery outfitter for over 10 years, offering brewhouses, tanks, keg washers, and small parts to brewers across the country. We're in this business because we are brewers, so we know the ins and outs of the process and can design the perfect set-up for you, whether just starting out or looking to expand. We keep tanks in stock and ready to ship so you can get equipment in your hands sooner. Shop now at abs-commercial.com.Fermentis Hey nanobrewers! Discover SafBrew™ BR-8 by Fermentis, the first dry Brett for secondary fermentation. This yeast strain is a reliable tool for attaining a slightly funky, specific phenolic character in your beers, and is already available in 100-gram format and soon in 5-gram sachets! Discover more about SafBrew™ BR-8 or other yeast strains on www.fermentis.com.BYO Nano+ MembershipGet access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO's new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You'll also have full online access to all of BYO's digital content and an annual print magazine subscription. Check out byo.com/nanoplus for more details.BYO Nano Brew Podcast Episode 37Host: John HollGuest: Michael VardaContact: nano@byo.comMusic: Scott McCampbell

In business, particularly if you're the leader and you've got staff, people will expect that you have all the answers. In today's episode, Fiona chats with Hayley Scott, founder of Dear Blackbird Boutique and The Marigold Merchant. Tune in as they talk about Hayley's business journey and so much more!

Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross About the Book: As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers―the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes in firm performance? What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five “lenses” through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior―and thus their company as a whole. About the Author: Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retail, and pharmaceuticals. In addition to his various roles and responsibilities at Wharton, Professor Fader is also co-founder of Zodiac, a predictive analytics firm that was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.” Peter is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and co-author with Sarah Toms of the book The Customer Centricity Playbook (which was featured on episode 222 of The Marketing Book Podcast in 2019). He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. And, interesting fact – he was a math major at MIT! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/customer-based-audit-peter-fader

This episode is part 1 of a 2 part series featuring a very special guest, Professor of Marketing from the Wharton School of Business, at the University of Pennsylvania,  Dr. Peter Fader.  We will talk about how his new book may revolutionize the way Wall Street looks at what a company is actually worth based not on traditional financial metrics alone but the overall health of it's customers.   At some companies, it's already starting to happen. He challenges leaders who spend countless hours looking at traditional financial statements without understanding the health of their customer base.  In this episode we will break down The Customer Base audit with real world examples from his book and from my experience as a CX practitioner and other practical applications. I hope you will keep an open mind as we dive into some groundbreaking concepts that could change the way organizations think about their business.Peter Fader's BioPeter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.”Fader is the author of “Customer Centricity: Focus on the Right Customers for Strategic Advantage” (2020) and co-authored “The Customer Centricity Playbook” with Sarah Toms (2018). A third book, “The Customer-Base Audit,” will be published in Fall 2022. He has won many awards for his research and teaching accomplishments. Among these achievements, he was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017, and was the only academic on the list.The Customer-Base AuditThe First Step on the Journey to Customer CentricityPeter Fader, Bruce Hardie, and Michael RossAs a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services?In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.To order the book:https://www.amazon.com/Customer-Base-Audit-Journey-Customer-Centricity/dp/1613631618Contact me if: You have feedback you'd like to share about the podcast You would like to be a guest on the show You would like to book me on your show Email me at mark@empoweredcx.com

This episode is part 2 of a 2 part series featuring a very special guest, Professor of Marketing from the Wharton School of Business, at the University of Pennsylvania,  Dr. Peter Fader.  We will talk about how his new book may revolutionize the way Wall Street looks at what a company is actually worth based not on traditional financial metrics alone but the overall health of it's customers.   At some companies, it's already starting to happen. He challenges leaders who spend countless hours looking at traditional financial statements without understanding the health of their customer base.  In this episode we will break down The Customer Base audit with real world examples from his book and from my experience as a CX practitioner and other practical applications. I hope you will keep an open mind as we dive into some groundbreaking concepts that could change the way organizations think about their business.Peter Fader's BioPeter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.”Fader is the author of “Customer Centricity: Focus on the Right Customers for Strategic Advantage” (2020) and co-authored “The Customer Centricity Playbook” with Sarah Toms (2018). A third book, “The Customer-Base Audit,” will be published in Fall 2022. He has won many awards for his research and teaching accomplishments. Among these achievements, he was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017, and was the only academic on the list.The Customer-Base AuditThe First Step on the Journey to Customer CentricityPeter Fader, Bruce Hardie, and Michael RossAs a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services?In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.To order the book:https://www.amazon.com/Customer-Base-Audit-Journey-Customer-Centricity/dp/1613631618Contact me if:- You have feedback you'd like to share about the podcast- You would like to be a guest on the show- You would like to book me on your showEmail me at mark@empoweredcx.com

Missing this one thing could be the reason why you're not getting new customers (or the right customers) in your business.  No matter what you do in your marketing efforts, you're always going to struggle until you get this figured out.  In this episode, we're going over what to say to attract the right customers. For more info go to: https://liquisdigital.com/episode77

We, as marketers, all understand how important it is to get to know our customers. But what discipline are we bringing to that process? Do we understand the many levels of empathy we need to have for them, and how to translate those insights into the customer experience and product or service?Today, Emily Vernon, shares so much wisdom about how to look at our customers' experience. We talk about the cumulative experience and how brands can shift from being reactive to cultural moments to being more proactive. Emily shares the three altitudes of empathy - the layers at which we need to understand our customers in order to create an engaging experience. We discuss how brand experience is shifting from user-centricity to human centricity, and requires leaders to address more complex, emotional needs (yes, even in B2B!). We chat about how empathy should be viewed as a skill, not a trait.  She also shares 5 empathy exercise types so you avoid seeing customer insight gathering as one-dimensional and discover which ones your brand is doing well, versus what you may be missing to get a fuller picture.  Today's episode may change the way you gather customer insights from now on! Key Takeaways:You have to understand your customers as people, not as a broad, generic demographic. In order to connect with the right people, some people won't like you. B2B has evolved over the last 20 years, but it is important to remember that you're selling to humans, who justify emotions with logic, but are still buying with emotion. There is more than one way to look at empathy exercises. It is important to look at empathy from all angles, gather and analyze that information, and then implement with your team and see what sticks. "We bring meaning in terms of how we live, we bring meaning in terms of how we do our job. There's much more of a movement in B2B to start to look at things emotionally." —  Emily Vernon About Emily Vernon, Customer Experience Consultant an, B2B Experience Lead:Emily consults Reckitt around the end-to-end experience for B2B hygiene solutions. For more than ten years, both agency- and client-side, she has enabled brands to better engage their audiences through experience, ranging from products to service rituals, physical environments to digital platforms. She's been honored to have worked with some of the top brands within work, travel, luxury and wellbeing including Lego, IHG, Clinique, Shimano and Converse. Collaborations with these brands and others have been featured in Highsnobiety, Hypebeast, Wallpaper*, Transform and Frame Magazine.Emily's experiences with stand-up comedy, offshore sailing and living abroad have cultivated her belief that we should always question the default.Resources MentionedDecisive: how to Make Better Choices in Life and Work by Chip and Dan HeathThe Empathy Edge podcast with Michelle Wucker: How Risk Empathy Impacts Team PerformanceConnect with Emily VernonWebsite: https://emilyvernon.comLinkedIn: https://www.linkedin.com/in/emilygvernon/Instagram: https://www.instagram.com/emilygv/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

We, as marketers, all understand how important it is to get to know our customers. But what discipline are we bringing to that process? Do we understand the many levels of empathy we need to have for them, and how to translate those insights into the customer experience and product or service?Today, Emily Vernon, shares so much wisdom about how to look at our customers' experience. We talk about the cumulative experience and how brands can shift from being reactive to cultural moments to being more proactive. Emily shares the three altitudes of empathy - the layers at which we need to understand our customers in order to create an engaging experience. We discuss how brand experience is shifting from user-centricity to human centricity, and requires leaders to address more complex, emotional needs (yes, even in B2B!). We chat about how empathy should be viewed as a skill, not a trait.  She also shares 5 empathy exercise types so you avoid seeing customer insight gathering as one-dimensional and discover which ones your brand is doing well, versus what you may be missing to get a fuller picture.  Today's episode may change the way you gather customer insights from now on! Key Takeaways:You have to understand your customers as people, not as a broad, generic demographic. In order to connect with the right people, some people won't like you. B2B has evolved over the last 20 years, but it is important to remember that you're selling to humans, who justify emotions with logic, but are still buying with emotion. There is more than one way to look at empathy exercises. It is important to look at empathy from all angles, gather and analyze that information, and then implement with your team and see what sticks. "We bring meaning in terms of how we live, we bring meaning in terms of how we do our job. There's much more of a movement in B2B to start to look at things emotionally." —  Emily Vernon About Emily Vernon, Customer Experience Consultant an, B2B Experience Lead:Emily consults Reckitt around the end-to-end experience for B2B hygiene solutions. For more than ten years, both agency- and client-side, she has enabled brands to better engage their audiences through experience, ranging from products to service rituals, physical environments to digital platforms. She's been honored to have worked with some of the top brands within work, travel, luxury and wellbeing including Lego, IHG, Clinique, Shimano and Converse. Collaborations with these brands and others have been featured in Highsnobiety, Hypebeast, Wallpaper*, Transform and Frame Magazine.Emily's experiences with stand-up comedy, offshore sailing and living abroad have cultivated her belief that we should always question the default.Resources MentionedDecisive: how to Make Better Choices in Life and Work by Chip and Dan HeathThe Empathy Edge podcast with Michelle Wucker: How Risk Empathy Impacts Team PerformanceConnect with Emily VernonWebsite: https://emilyvernon.comLinkedIn: https://www.linkedin.com/in/emilygvernon/Instagram: https://www.instagram.com/emilygv/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

I'm celebrating 100 episodes on my podcast! And to mark this milestone, I invited my listeners to share some of your favourite shows with me.This show is my love letter to you, and I am so very grateful for your thoughts, your support and your insight on the episodes that made the biggest difference in your business.Thank you for being part of my world and allowing me the privilege of being part of yours. Here's to the next 100!***************************************************************************Episodes Featured:#64: 10 Simple Tweaks to Make to Your Business Website#74: The Business Success Timeline#89: The Guru Sales Tactics They Don't Want You to Know About#65: 3 Steps to Market Your Small Business to the Right Customers #71: How Toxic Positivity Holds Women Back in Business #22: It's All About Your Brand with Rebecca GunterWeekly Business Funnel Audit Sessions#83 - #87: The Sales Formula the Online Gurus Aren't Teaching You (5-Part Workshop)

#CloudNClear episode 133 is AVAILABLE NOW!

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Over the years, I've talked to a lot of manufacturers as a marketing advisor. When I ask them what their ideal customer looks like, I usually get a response saying that they deal with many types of customers in many different industries.   While there's nothing wrong with targeting different customers, channeling your marketing energy into lanes where you have the best chances of winning will assure you don't spread yourself too thin.  Join us as we discuss: Making intentional decisions about which audience segments to focus on Identifying the buying process influencers and what matters most to them Frameworks for crafting a customer-centric brand narrative

“How do you attract the night customers and hire the right team members?” We polled this question from the DMs, and felt we needed to give it “full length attention” to cover this great question. We talk vision, values and communication amongst other really important things to consider. Lots to take away from this one. Since we were last on at the back end of February, the powers that be, have ranked our little podcast in the top 1% globally! This includes all podcasts, all genres! So thank you so much for the downloads and the comments. Please keep sharing the show, and we will keep turning up. Enjoy the show! Mindset Musings Message Thank you so much for supporting Series 3 of our Podcast. In such a crowded space, we really are trying to bring you something different. Make sure you have subscribed to Mindset Musings on iTunes, Spotify, or any platform where you listen to your Podcasts. If you have found value in our show, or we have made you think about something differently, then please tell a friend, and more importantly, leave a review or 5-star rating. Socials Our preferred platform is Instagram, please feel free to Follow and DM us, we will respond to everyone! Instagram: https://www.instagram.com/mindset.musings/ Our personal Instagram handles are below, we often invite listeners to follow and DM us personally too, please do so. Ben Instagram: https://www.instagram.com/sirbenmills Simon Instagram: https://www.instagram.com/si.gardiner You can find us on Facebook at: https://www.facebook.com/mindset.musings As well as all of the usual mainstream Podcast platforms, you can listen to our Podcast on YouTube at: https://www.youtube.com/channel/UCnX_20kHuJdUvwz6sUAmv5A

Al Levi, “The 7-Power Contractor,” is a success story like no other. After retiringfrom his family contracting business at age 48, Al began sharing his 7-Powersystem with other contractors throughout the U.S., Canada and Australia so they could learn to run their businesses with less stress and more success. His work has impacted numerous contractors across a dozen industries. His focus now is on putting his thinking online through The 7-Power Contractor Signature Operating Manuals System and Signature Staffing System, and his book The 7-Power Contractor. Time Stamps:

Gino Wickman and Jim Collins popularized the term, “Right people, right seat” in reference to getting the right employees in leadership positions. But what if we take that terminology and apply it to customers? How do you decide what type of customer is the right fit for your manufacturing business? What type of customer will be the most profitable for your business? Those are the questions that we dissect in this episode of MakingChips. Don't miss it! Any great tips I can use to find THE right customers for Carr Machine & Tool? Email me at Jim@MakingChips.com.  Segments [6:28] The definition of “right people, right seat” [7:22] What's happening in our lives right now [10:35] Business News: Dow falls for sixth straight day [15:43] How do you decide who the right customer is?  [16:52] Step #1: Focus on solving problems [20:10] Step #2: Focus on sales not vanity metrics [23:15] Step #3: Get the word out about your business [26:14] Step #4: Improve your customer retention [28:14] Step #5: Track your analytics [32:14] How we filter our customers at Carr [36:07] What work is the most profitable? [39:02] Study your customer's behaviors Resources mentioned on this episode Get The Boring Bar Newsletter - Text CHIPS to 38470 to subscribe! Dow Falls for a Sixth Straight Day After Another Wild Session Gaining Customer Traction: 5 Steps to Customer Growth Traction by Gino Wickman Good to Great by Jim Collins Don't miss IMTS 2022! ProShop ERP Learn about Xometry's Flex program Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

Are you feeling frustrated trying to get your small business in front of the right people?I think it is so incredibly important that more small business owners really understand the value of marketing, in connection with business acumen. So I thought today, I'd chat a little bit about those three areas you need to focus on to connect with the people who are the right customers for you.Let's look at the three things that you need to narrow down on, and get clear about when it comes to understanding how to put together your marketing and promotion strategy. In this episode: [ 2:52] Know your voice and your people. [ 10:19] Build your influence and your assets.[ 15:06] How to attract your community...follow that and you, my friend, are going to be unstoppable.  Links in this episode:STAND OUT: A Business Builder Bootcamp - JOIN THE WAITLIST!Learn the 3-step framework to grow your business online QUICKLY. STAND OUT is the ultimate LIVE business promotion bootcamp…and it's FREE. Join me for 7 days of trainings where you'll learn how to ramp up your online presence, create a kickass brand and nail the strategy to grow your biz online.Let's get friendly on social: FacebookInstagramI'd love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to The Impactful Life Podcast and be the first to know when a new episode drops! Apple PodcastsGoogle PodcastsSpotifyAmazon MusicJoin Jan every Thursday as she gives you the strategies, inspiration, and tips to help you develop the confidence to turn what matters to you into a business with purpose and live a life of meaning. Ready to put the profit behind your passion? Let's do this!  This podcast is produced, mixed and edited by Cardinal Studio. Visit www.cardinalstudio.co for more information

In this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you need to share your story in a way that engages and inspires your audience. You'll discover: How to authentically connect with your audience through your brand story The SECRET of storytelling that makes selling a lot easier The hallmarks of good brand storytelling Here are the resources mentioned in the show: Laying the Foundation

Very often I'm consulting with wedding and event pros, and I'll hear complaints about them getting inquiries from less than their ideal couples/clients. It always begs the question whether it's their marketing and advertising attracting the wrong customers, their pricing and packages aren't correct for their target market, or whether they're just settling for the wrong customers.Listen to this new 8-minute episode for some thoughts on whether you're choosing the right customers.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com