Podcasts about saas businesses

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Best podcasts about saas businesses

Latest podcast episodes about saas businesses

The Ecomcrew Ecommerce Podcast
E581: Which One Sucks Less: SaaS, Ecom, or Content?

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 7, 2025 40:44


  Dave interviews his good friend Ronnie Teja, a well-connected figure in digital marketing, to talk about the 3 online business models that rewards the most while hurting the least. We also talk about which ones are the best to start in terms of capital, and why they're worth it.    Happy new year everyone!   Today's episode is sponsored by Omnisend. Check them out today!    In today's episode, Dave actually flew over to Thailand and recorded this episode in person with his good friend Ronnie Teja to share his insights on living and working in Thailand full-time, the tax implications of running a business around South East Asia, and how much it costs to run a business from one of these countries.    The Big Takeaway: E-commerce, content, and SaaS each have unique advantages and challenges. Living in Thailand offers both benefits and drawbacks for entrepreneurs. Starting with e-commerce can be viable with a small budget. SaaS businesses can yield higher multiples on exit compared to e-commerce. Building a community can enhance business opportunities. High-ticket items often provide better margins in e-commerce. Iterating on SaaS products is more feasible than on physical products. Timestamps 00:00 - Introduction to Ronnie Teja and His Ventures 02:48 - E-commerce, Content, and SaaS: A Comparative Overview 06:10 - Living and Working in Thailand: Pros and Cons 08:59 - Tax Implications and Business Registration in Thailand 11:47 - Choosing the Right Business Model: E-commerce vs. SaaS vs. Content 15:05 - The Future of E-commerce and SaaS Businesses 17:55 - Navigating the Challenges of E-commerce 20:52 - The Role of AI in Software Development 24:05 - Building a Community and Audience for Business 27:00 - Final Thoughts on Business Strategies and Models As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

saas.unbound
Scaling SaaS businesses: tips from a serial GM with Zoltan Bettenbuk @saas.group

saas.unbound

Play Episode Listen Later Dec 5, 2024 38:06


saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26, Anna Nadeina talks with Zoli, founder of SendStreak and Fishbowl, and the CTO of Timebutler, a tracking tool beloved by hundreds of companies and the most recent acquisition of saas.group. ----------Episode's Chapters-------------- 00:00 - Introduction to saas.group and Zoli's Journey 10:44 - Transitioning Roles and Responsibilities at saas.group 19:59 - The Role of AI in saas.group's Development 25:15 - Entrepreneurial Spirit and Personal Projects 32:58 - Growth Strategies and Team Dynamics Zoltan - https://www.linkedin.com/in/zoltanbettenbuk/ Timebutler - https://timebutler.de/ Scraper API - https://www.scraperapi.com/ SendStreak - https://www.sendstreak.com/ Fishbole - https://www.fishbole.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound
Indie hacker approach to building a portfolio of SaaS businesses with Brian Casel @ClarityFlow

saas.unbound

Play Episode Listen Later Oct 28, 2024 56:03


saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15, Anna Nadeina talks with Brian Casel, serial indie hacker, founder of ClarityFlow and Instrumental Products, host of the Bootstrapped Web podcast, and a celebrity of the indie hacking world. ----------Episode's Chapters------------ 00:00 - Introduction to Brian and His Journey 03:00 - Transitioning from Services to Products 05:48 - The Acquisition Process: Insights and Experiences 11:56 - Focusing on ClarityFlow: The All-In Approach 18:06 - Balancing Pressure and Growth in SaaS 23:56 - Reflections on Investment and Business Strategy 30:41 - Navigating Business Transitions 32:28 - Understanding Burnout and Stress Management 39:01 - The Reality of Startup Success 42:25 - Diverse Goals in Entrepreneurship 50:22 - Lessons from Wins and Failures 53:58 - The Importance of Fast Execution Brian - https://www.linkedin.com/in/briancasel/ ClarityFlow - https://clarityflow.com/ Instrumental - https://instrumental.dev/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Small Business | Big Insights
Pitfalls and opportunities of world class SaaS Businesses (Drew Millington from Nmbr)

Small Business | Big Insights

Play Episode Listen Later Sep 15, 2024 41:01


Drew Millington is the co-founder of Nmbr, Canada's first embedded payroll provider. With deep expertise in SaaS and startups, Drew offers insights into key metrics that startups and small businesses should monitor, including the distinction between regrettable and non-regrettable churn. As a sales guru who has successfully scaled multiple tech startups, Drew shares invaluable advice on optimizing sales processes and effectively pitching to investors. 0:00 Introduction0:40 Drew's biography3:30 Payroll software4:38 Tracking sell-through6:55 Sales process12:18 Marketing for success16:20 AI and creativity17:22 Operations side of scaling22:00 Handling competition25:00 Pitching to investors33:30 Pivotal decisions in Drew's career40:00 Connect with DrewDrew Millington  linkedin.com/in/drewmillington https://www.nmbr.co/ 

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building a robust SEO content plan for SaaS businesses

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Sep 6, 2024 27:42


Sophia Inga Tyson, Senior Content Manager at Truro, discusses building a robust SEO content plan for a SaaS business. She emphasizes the importance of addressing multiple touchpoints throughout the buyer journey, creating granular content, and leveraging sales call data to inform content strategy. Sofia highlights the need for long-form guides and the significance of topical authority, even for low-intent, high-volume keywords. She also addresses the challenge of catering to multiple personas and the impact of generative AI on SEO, suggesting a focus on long-tail keywords and brand SEO. The conversation underscores the importance of interconnected content and data-driven prioritization. Show NotesConnect With: Sophia lnga Tyson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diaspora.nz
S2 | E9 — Cameron Priest (Tradegecko, AMP, Neu Ventures) on scaling global SaaS businesses, the journey to a $100M acquisition by Intuit, what's next for AI + vertical SaaS

Diaspora.nz

Play Episode Listen Later Aug 30, 2024 55:14


Cameron Priest is the co-founder and former CEO of TradeGecko, an inventory and order management platform for e-commerce businesses that was acquired by Intuit in 2020 for around $100M. He's now building AMP, a company that acquires, rolls up, and scales Shopify apps - and incubating new ventures at the intersection of AI and vertical SaaS.In today's episode, we discuss:* Cam's journey from an NZ kiwifruit orchard to founding Trade Gecko, how they landed in Singapore.* Scaling a B2B product, including specific growth tools, frameworks they used along the way - so much of which is still relevant today, and eventual $80M+ acquisition by Intuit. * Building Amp and the strategy of acquiring "landing pad" businesses in the Shopify ecosystem, how - as acquirers - they assess, value, and execute an acquisition … including the use of debt, how to think about revenue multiples, etc.* The vision for a platform allowing businesses to build customized niche software* Reflections on ambition, the importance of a supportive ecosystem, and the potential for fostering innovation in New ZealandWhere to find Cam online:* https://x.com/cameronpriest* https://www.linkedin.com/in/cameronpriest/Listen on:* Apple Podcasts* Spotify Subscribe for more expat stories every Friday! Think of someone who would enjoy this episode? Hit share and send it to them- or send them our way! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.diaspora.nz

SaaS Expert Voices presented by Maxio
From Startup to Success: The Journey of SaaSOptics with Clayton Whitfield

SaaS Expert Voices presented by Maxio

Play Episode Listen Later Aug 28, 2024 41:33


This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Clayton Whitfield, Co-founder of SaaSOptics, a company that revolutionized financial operations for SaaS businesses by addressing critical gaps in their finance and operational systems. Clayton discusses the evolving roles within the office of the CFO, particularly focusing on critical SaaS metrics like revenue recognition, customer churn, and the composition of revenues. Randy and Clayton also underscore the importance of a finely-tuned work environment that facilitates a balance between front-office growth and back-office efficiency. Quotes“When you're trying to run a SaaS business to get your revenues right, get your metrics right and all that kind of stuff, especially a growing SaaS business, if you use all those disconnected tools, it puts a lot of pressure on the finance team and all those disconnected tools as you grow." -Clayton Whitfield [01:03]“The big thing for SaaS in particular is revenue recognition. The revenue recognition rules are just different, right? If you go and mow somebody's lawn and give them an invoice or let them or run their credit card, you basically can take all the revenue right away because you've satisfied all the rules for recognizing that revenue.” -Clayton Whitfield [14:10]Expert Takeaways Foundational Insights on SaaSOptics: Clayton Whitfield elaborates on the journey and challenges that led to the creation of SaaSOptics, providing a historical perspective on solving pressing financial issues for SaaS companies.Critical SaaS Metrics: The episode emphasizes the importance of metrics like revenue recognition, customer churn, LTV to CAC, and the nuances in defining these metrics to accurately manage and scale a SaaS business.Evolution in the Office of the CFO: Clayton discusses how the role of CFOs has evolved with the advent of SaaS-specific financial challenges, and how businesses must balance their investment between front-office growth and back-office efficiency. Strategic Leadership in SaaS: Both guests offer insights into what makes a great CEO, focusing on building effective teams, cultivating a strong culture, and the importance of allocating capital strategically.Timestamps(00:04) The Journey and Success of SaaSOptics(07:13) Transforming SaaS Business with Daily Invoicing Integration(09:28) Navigating SaaS Growth and Financial Maturity(14:10) Key Metrics for Running a Successful SaaS Business(20:42) Understanding and Utilizing Key Business Metrics for Growth(22:55) Understanding Metrics and Segmentation in SaaS Businesses(30:01) Building a High-Integrity, Hardworking Team for Success(34:40) Critical Skills for CEOs: Capital Allocation and Detailed Involvement(38:29) Key Metrics, Essential Reads, and Influential Voices for CEOsLinksMaxioUpcoming EventsMaxio Institute Report

Startup Hustle
Startup Positioning

Startup Hustle

Play Episode Listen Later Aug 1, 2024 32:33


In this episode, Matt Watson interviews Dale Walden, the founder of Njord & Co, a SaaS B2B marketing company. They discuss the importance of positioning in marketing and how it can help companies focus on their target audience. Dale shares his experiences in the B2C and B2B worlds and emphasizes the need for founders to niche down and focus on a specific customer profile. They also discuss the challenges of transitioning from a founder to a leader and the importance of building a talented team. Dale provides insights into pricing strategies and the differences between selling to SMBs and enterprises. Takeaways Positioning is crucial for companies to focus on their target audience and effectively communicate their value proposition. Niche down and focus on a specific customer profile to make your marketing more relevant and effective. Transitioning from a founder to a leader requires delegation and building a talented team. Consider the size of the organization you're targeting when determining your pricing strategy. Selling to SMBs and enterprises requires different approaches and considerations. Find Startup Hustle Everywhere:https://gigb.co/l/YEh5This episode is sponsored by Full Scale:https://fullscale.io/Find out more about Njord & Co here:https://www.njordconsult.com/ Learn more about Dale Walden here:https://www.linkedin.com/in/dalewalden/ Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/ Sound Bites "Positioning is difficult to define, but you know it when you see it." "Make your pitch and proposition relevant to your customer's identity or aspirations." "Transitioning from a ruthless dictator mindset to a collaborative leader is crucial for scaling a business." Chapters 00:00 Introduction and Overview 03:01 Entrepreneurial Journey and Lessons Learned 05:30 Identifying Common Challenges in SaaS Businesses 08:18 Niche Down and Focus on Ideal Customer Profile 11:18 Creating Relevance and Emotional Connection with Customers 13:15 The Benefits of Focusing on a Local Market 14:13 Defining Good Positioning 15:30 Key Questions to Answer in Positioning 16:24 Differentiating Value and Making the Proposition Relevant 19:07 The Challenges of Psychological Positioning for Technical Founders 20:04 Quantifying Differentiated Value for Enterprise Customers 21:11 The Challenges of Unfair Advantage Perception 22:06 Transitioning from Founder to Leader 23:21 The Importance of Delegation and Collaboration 25:18 The Challenges of Letting Go of Control 27:20 The Importance of Talent and Building a Great Team 28:31 The Top Three Mistakes in Positioning 29:24 The Importance of Targeting the Right Market SizeSee omnystudio.com/listener for privacy information.

Payback Time
S5E21 - Top 15 SEO Tactics for SaaS Businesses: Insights from SEO Specialist Sam Dunning

Payback Time

Play Episode Listen Later Jun 27, 2024 48:22


What are the top 15 SEO tactics for SaaS businesses? In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads. Key Timecodes (00:35) - Show intro and background history (07:12) - Deeper into his pricing journey background (10:04) - Understanding his SEO business strategies (14:01) - Commercial break (TYKR) (22:53) - Deeper into his technical strategies for entrepreneurs (29:34) - How many words he recommends as a tactical approach for SEO (31:24) - Understanding his video strategy (32:53) - A bit about AI in search engines (36:03) - How to deal with competition (37:47) - Guest hot tips (41:28) - A key takeaway from the guest (47:17) - Guest contacts

The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves

Play Episode Listen Later Apr 23, 2024 60:49


Craig Fuller, Founder and CEO of FreightWaves which began as a combination media company and data provider for the logistics industry, joins Erik Torenberg to discuss the evolution of FreightWaves, different media models and their scalability, and shares his thoughts on what the future of AI media will look like. — SPONSORS: BEEHIIV Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 

Grow Your B2B SaaS
S3E14 - How do investors analyse SaaS businesses? With Cameron Hay

Grow Your B2B SaaS

Play Episode Listen Later Mar 5, 2024 34:27


In this post-COVID era, money isn't flowing freely anymore. But here's the burning question: How exactly do investors analyse SaaS businesses? Join us in this episode of the "Grow your B2B SaaS" podcast where we roll up our sleeves and dive into the detailed aspects and complexities involved in analyzing SaaS businesses, particularly in the post-COVID era. We'll shine a light on the crucial role of data-driven decisions in navigating the increasingly selective investment terrain of 2024 and beyond. Leading our discussion is none other than Cameron Hay, co-founder of Finomatic Consulting. With a treasure wealth of valuable experience and knowledge in corporate finance, accounting, and data analytics, which is highly beneficial in his role as an expert in assisting private equity-backed SaaS firms, Cameron is the go-to expert for private equity-backed SaaS firms seeking financial optimization and real-time KPI analysis. Buckle up for insights that will reshape your investment strategies! Key Timecodes (00:37) Show and Guest intro (1:30) Why you should listen to Cameron Hay (02:08)The Changing Landscape of Investing (03:24) Minimum Requirements for Talking to Investors (04:24) Common Mistakes in Presenting to Investors (05:55) Where most Deals go wrong (Aligning Operational and Financial Information) (07:04) Strategies for Getting Data Ready (09:27) Keeping Investors Updated(The role of the tools) (10:20) How Cameron structures his data (10:54) The best practices to keep your investors updated  (13:00) Target Net Retention Rate(The monthly Report) (14:54) The target for SaaS businesses in 2024 (16:06) Challenges in Getting Data Ready (20:05) The Future of VC and SaaS Analysis (23:59) Why SaaS Companies should work with Cameron Hay (25:43) How to grow towards 10K MRR (26:26 ) How to grow towards 10 million ARR (28:15) Advice for SaaS founders (31:42) What Cameron wishes He knew 10 years ago

saas.unbound
Acquiring successful B2B SaaS businesses with Tim Schumacher @saas.group

saas.unbound

Play Episode Listen Later Feb 29, 2024 42:30


saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #50, we are talking with Tim Schumacher, Co-Founder of saas.group (https://saas.group/), a founder-friendly serial acquirer buying successful bootstrapped SaaS businesses to take them to the next level.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

The Bootstrapped Founder
269: Embracing Obstacles for Opportunity

The Bootstrapped Founder

Play Episode Listen Later Nov 17, 2023 12:56


How can we master the art of managing constraints and turning obstacles into opportunities?With intentional choices.Join me as I candidly share my experiences of juggling a media business and several SaaS businesses — while still making time for a life beyond business. You'll discover the techniques I use to stay focused, consistent, and maintain a healthy work-life balance. It's about setting boundaries, creating one-to-many processes, and being intentional with your time.This episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/embracing-obstacles-for-opportunity/The podcast episode: https://share.transistor.fm/s/98bf7cabThe video: https://youtu.be/PWzODzmXKhsYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Protect the Hustle
Anchored in Ambition: Tyler King on Crafting SaaS Businesses that Last

Protect the Hustle

Play Episode Listen Later Oct 3, 2023 28:01


In the vast seas of B2B SaaS, where many are seduced by the allure of quick success and fleeting trends, envision a master shipbuilder like Tyler King, CEO and co-founder of Less Annoying CRM. His focus isn't on hastily crafted vessels for short voyages but on robust ships designed to withstand fierce storms, emblematic of resilience and endurance.Guiding an enduring ship, King's insights, drawn from both calm sails and tempestuous challenges, have become the navigational compass for many SaaS aspirants. Dive in with us to explore the art of building software businesses anchored in lasting vision and profit, and for more insights, catch Tyler on his podcast, Startup to Last, which centers on constructing companies built to stand the test of time.High-Level OverviewAdapting to a Changing Audience: The need for companies to evolve and position themselves for a younger demographic, with a particular focus on the shift in onboarding practices.Decision-making and Focus in Business: The challenges faced by founders in making strategic decisions, particularly when deciding which features to add or omit, and the importance of maintaining a specific focus.The Trade-offs between Bootstrapping and Raising Capital: Discussing the pros and cons of self-funding a startup versus seeking external investment, highlighting the potential benefits and drawbacks of each approach.Understanding Personal and Business Goals: Tyler King emphasizes the importance of founders knowing what they truly want from their business and life, suggesting that these preferences should guide their decision-making processes.Advice for SaaS Founders: Tyler offers insights and recommendations for founders in the SaaS industry, stressing the importance of carving out a unique path and not letting external pressures define one's vision for success.Building a Profitable Software Business Meant to LastIn the fast-paced world of tech startups and SaaS ventures, there's a prevalent rush towards growth — sometimes even at the cost of sustainability. However, true success in the software industry isn't just measured by swift scalability or the dazzle of fleeting innovations. It's gauged by the longevity and profitability of a business model that stands the test of time. Building a software company meant to last demands a mix of strategic vision, steadfast commitment, and the agility to adapt, ensuring profitability not just today, but for years to come.Customer-centric Approach: Begin with an unwavering commitment to understanding and solving genuine customer pain points. Long-term profitability starts with loyal customers who see the value in your solutions.Financial Prudence: Prioritize sustainable growth over hyper-growth. This means being mindful of cash flows, avoiding excessive debts, and ensuring you're scaling at a pace your revenues can support.Continuous Innovation: Ensure that the product evolves with technological advances and changing customer needs. Stagnation is the antithesis of longevity.Culture of Excellence: Cultivate a company culture that values long-term vision over short-term gains. This fosters dedication, quality, and resilience among your team members.Feedback Loops: Regularly gather feedback not just from customers, but also from internal teams. This helps in preempting potential challenges and adjusting course proactively.Diversified Revenue Streams: Relying on a single revenue source can be risky. Explore multiple monetization strategies to buffer against market fluctuations.Adaptable Business Model: The tech landscape is ever-evolving. An adaptable business model allows you to pivot when necessary, capitalizing on new opportunities or sidestepping challenges.Partnerships and Collaborations: Building lasting relationships with other businesses can provide mutual growth opportunities, strengthen market presence, and offer added value to your customers.In the journey of building a lasting and profitable SaaS business, there's no one-size-fits-all. The essence lies in understanding the unique values and strengths your company brings to the table and marrying that with the ever-changing demands of the market. It's a balance of staying true to your vision, while also being malleable enough to evolve. As the adage goes, it's not the strongest that survive, but the most adaptable.

This Much I Know - The Seedcamp Podcast
receeve's Paul Jozefak on the Current State of SaaS Businesses

This Much I Know - The Seedcamp Podcast

Play Episode Listen Later Aug 31, 2023 53:21


This episode of This Much I Know, features Paul Jozefak, co-founder and CEO of Seedcamp-backed receeve, a Germany-based end-to-end debt collection and recovery platform. In conversation with our Managing Partner, Carlos Espinal, Paul reflects on: - his career trajectory in VC and entrepreneurship; - the current state of SaaS businesses; - reeceve's role and vision in the debt recovery and collection ecosystem; - the importance of luck and good timing in business;  - how receeve navigatigated the COVID crisis;  - how to build a strong relationship with your co-founder(s);  - and more. Tune in on your favourite platform or watch on Youtube. Show Notes: Paul Jozefak - linkedin.com/in/pauljozefak/                        - twitter.com/pjozefak Carlos Espinal - linkedin.com/in/carloseduardoespinal                           - twitter.com/cee receeve - receeve.com Seedcamp - seedcamp.com

The Bootstrapped Founder
244: Emmet Gibney — Referred Into the Role of CEO

The Bootstrapped Founder

Play Episode Listen Later Aug 23, 2023 58:10


Emmet Gibney truly walked the path less taken. Today, you'll hear about an extraordinary journey from customer support to interim CEO of Rewardful. You'll gain insights into how Emmett skillfully braved the transition following the company's acquisition by a private equity group. This episode will acquaint you with the power of referral and affiliate programs, and how they can provide the much-needed edge to entrepreneurs in their quest for growth.This conversation with Emmett is a goldmine of subject-matter expert insights. We discuss the lucky turn of events that propelled him to the position of interim CEO at Rewardful, and his role in the growth trajectory of the SaaS Group. You'll learn about the intricate management processes this Private Equity company has woven for its portfolio companies. Understand the distinction between customer referral programs and affiliate marketing programs, and the art of setting them up. Emmett's experiences serve as a testament to the potential personal growth and career trajectory that can be achieved by working your way up — or being referred, as we find out.We also delve deep into the art of building successful referral and affiliate systems. Listen to the success stories of two indie hackers and explore the strategies to build trust with affiliates and identify the right people for your affiliate system. Embrace the wisdom of the long-standing community members and learn how to attract the right newcomers to your work. This episode is not just about strategies but also about the nuances of human relationships in business – a true masterclass for entrepreneurs and those in the SaaS industry.00:00:00 Journey to Interim CEO at Rewardful00:11:47 Transitioning to Private Equity00:22:16 Referral and Affiliate Programs for SaaS Businesses00:35:41 Building Affiliate Systems for SaaS Businesses00:39:11 Finding and Building Affiliate Partnerships00:44:43 Community-Centric Approach in BusinessEmmet on Twitter: https://twitter.com/emmetgibneyThe blog post: https://thebootstrappedfounder.com/emmet-gibney-referred-into-the-role-of-ceo/The podcast episode: https://share.transistor.fm/s/a68eab7bThe video: https://youtu.be/FpymMil-3KsYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com (00:00) - Journey to Interim CEO at Rewardful (11:47) - Transitioning to Private Equity (22:16) - Referral and Affiliate Programs for SaaS Businesses (35:41) - Building Affiliate Systems for SaaS Businesses (39:11) - Finding and Building Affiliate Partnerships (44:43) - Community-Centric Approach in Business

Freemius
Why US-Based WordPress & SaaS Businesses Can’t Ignore US Sales Tax

Freemius

Play Episode Listen Later Aug 23, 2023


US sales tax is an ever-growing thorn in the side of solopreneurs and SMBs

The Product Launch Podcast
How to Build Profitable Growth Channels for B2B SaaS Businesses

The Product Launch Podcast

Play Episode Listen Later Aug 5, 2023 4:03


SummaryIn this episode, Sean explains why it is crucial to focus on the next step when developing profitable growth channels for B2B SaaS businesses. Many people make the mistake of trying to accomplish everything at once, which can lead to confusion and ineffective results. Sean highlights the step-by-step approach he takes with Google search ads as an example, emphasizing the importance of methodically progressing towards the desired outcome.Key Points Focusing on each individual step after completing the previous one ensures a methodical approach to developing profitable growth channels. Jumping ahead or attempting too much simultaneously can lead to unclear results and difficulty in identifying what drives success. Sean leverages Google search ads to test and validate profitable growth channels for his B2B SaaS product businesses. The steps in his process include engaging users with targeted ads, driving traffic to the landing page, encouraging users to create an account, and ensuring they find value in the product. By focusing on each step separately, Sean can measure the efficiency and effectiveness of his ad campaign, analyze conversion rates, and determine user satisfaction. Taking a stepwise approach allows for clear analysis of the impact of each change made, leading to better-informed decisions. Ultimately, the goal is to convert free accounts into paid accounts by delivering enough value to the users. Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes  (podcastshownotes.ai)

The Product Launch Podcast
The Truth About Hockey Stick Level Growth in SaaS Businesses

The Product Launch Podcast

Play Episode Listen Later Jul 31, 2023 4:49


SummaryIn this episode, Sean debunks the myth of the hockey stick level growth trajectory in SaaS businesses. While often glamorized, achieving exponential growth is not necessary for success. Sean explains that this type of growth is more common in consumer-based applications and is driven by factors like virality and strong referral networks. He emphasizes the advantages of slower, more stable growth in the B2B world, especially for high-touch and complex software products. Ultimately, Sean encourages listeners to focus on building profitable, sustainable businesses rather than chasing the elusive hockey stick trajectory.Key Points Hockey stick growth is commonly talked about in the SaaS world, especially in the VC-backed space. It is not necessary to achieve hockey stick level growth to be successful in the SaaS industry. Consumer-based software applications are more likely to experience exponential growth due to virality and referrals. B2B businesses tend to grow at a slower pace but benefit from stability and longer-term plans. Rapid growth can lead to failure just as quickly, so slower growth can be advantageous for business stability. Profitability, growth, and helping customers are better measures of success than the hockey stick trajectory. Conversations with VCs and the need for funding may not be relevant for those pursuing bootstrapped businesses. Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes  (podcastshownotes.ai)

TechCrunch Startups – Spoken Edition
QED leads $7M round into startup that offers financing to SaaS businesses across US-South Asia corridor

TechCrunch Startups – Spoken Edition

Play Episode Listen Later Jul 17, 2023 5:35


There are a number of companies in the U.S. that offer revenue-based financing to SaaS companies including Capchase, Pipe, Founderpath and Arc. 

UBC News World
Inbound Marketing Agency For SaaS Businesses: Boost Web Visibility & Get Leads

UBC News World

Play Episode Listen Later Jul 10, 2023 2:42


Are you planning to use content marketing to drive brand awareness and page visits to your SaaS company's website? Behind The Work (+1 312-477-3600) can help you craft and implement a custom content strategy. Go to https://behindthework.com to learn more. Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com

The Connected Enterprise Podcast
Building Sustainable SaaS Businesses: Fundamental Pillars of Pricing and Packaging

The Connected Enterprise Podcast

Play Episode Listen Later Jul 5, 2023 33:33


Product Tranquility is a consulting firm founded in Austin, TX, led by Dan Balcauski. As the principal consultant for Product Tranquility, Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach the Kellogg Executive Education course on Product Strategy.   Experience Over the last 15 years, Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life. Dan has worked in both consumer and B2B companies, across consumer internet, mobile, IT software, and test and measurement hardware and software in addition to company sizes ranging from startups to publicly traded multi-national enterprises.   Prior to founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, a lifelong dream that involved several life-changing volunteering experiences and a new collection of friends and good stories. Prior to that, he was Head of Product at LawnStarter, a two-sided marketplace bringing the best lawn care professionals to customers across the US. He joined LawnStarter after SolarWinds' $4B acquisition by Silver Lake and Thoma Bravo. At SolarWinds, he was a Principal Product Strategist where he helped form and execute product growth strategies across new and existing products, both on-premises and SaaS-based.   Dan has a Bachelor of Science in Computer Engineering from Iowa State University and an MBA from the Kellogg School of Management at Northwestern University.

SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations
Funding, Growing, & Exiting SaaS Businesses with Seena Mortazavi

SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

Play Episode Listen Later Jul 3, 2023 37:58


On today's episode, we're joined by Seena Mortazavi, CEO, Chronus, the leading enterprise mentoring platform. We talk about:Differences between being a VC-backed versus bootstrapping for SaaS companiesThe best time to bring in an investorFocusing on lead generation versus product in early stage start-upsManaging a global, dispersed team

Tekpon SaaS Podcast
127 How to buy or sell SaaS businesses in less than 30 days | Podcast with JP Lewin - Foundy

Tekpon SaaS Podcast

Play Episode Listen Later Jul 3, 2023 32:43


Find out why thousands of other business buyers and sellers use Foundy for a streamlined, transparent acquisition process. Browse, compare, and connect with profitable businesses. In April 2023, a Foundy client sold their tech business in just 25 days. Your modern alternative to a traditional M&A advisory firm. Connect with Sanjay

UBC News World
Best B2B Dynamic PPC Strategies For SaaS Businesses: LinkedIn Lead Generation

UBC News World

Play Episode Listen Later May 30, 2023 2:35


Looking to promote your SaaS business with the most effective PPC digital marketing techniques available? 120/80 can help. To read more about their custom strategies for SaaS clients, visit https://120over80.com/ Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com

Buying Online Businesses Podcast
How To Start Buying & Flipping Small Saas Businesses with Andrew Pierno

Buying Online Businesses Podcast

Play Episode Listen Later Mar 30, 2023 32:19


Are you thinking of owning a Saas business? Sure it is a great business and can be very passive. But, are equipped with the right tools and knowledge in doing due diligence before acquiring it?  For today's podcast, I interviewed Andrew Pierno about buying and flipping small SaaS businesses. Don't skip this episode. Andrew will share his expertise that could be life-changing for you! Andrew is a UC Berkeley grad. He has built 3 profitable companies, exited 1 and currently acquires small saas companies at XO Capital. XO has done 7 acquisitions to date and is on target for $1M in revenue in 2023. We had a discussion about why startups are so hard and why Andrew started buying SaaS businesses? What type of businesses Andrew wants to buy and why? And what to look for during due diligence?  We also discussed the cost of owning a small SaaS business. How to do software due diligence and why do you need a dev to partner with? And where Andrew finds deals and where to sell them.  Lastly, Andrew shared the deals that he has passed on. You should listen to Andrew's point of view and avoid being in a tricky situation.  Owning a SaaS business could change your life. Tune in to this episode and discover how you can start buying and flipping SaaS businesses!   Episode Highlights 05:48 Why buying Startups is a no-brainer? 13:22 What are the things to look out for in SaaS software due diligence? 22:15  Why owning a SaaS business is risky? 24:15 Flipping vs. Keeping - What are Andrew's goals with his businesses? 29:57 Where does Andrew find online businesses to buy? 31:20 Where can you find Andrew?   About The Guest Andrew is a UC Berkeley grad. He has built 3 profitable companies, exited 1 and currently acquires small saas companies at XO Capital. XO has done 7 acquisitions to date and is on target for $1M in revenue in 2023.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/)   Connect with Andrew Pierno: ➥ https://twitter.com/andrewpierno  ➥ https://linkedin.com/in/andrew-pierno ➥ https://xo.capital  See omnystudio.com/listener for privacy information.

Value Inspiration Podcast
#256 - Jay Bartot, CEO Zeitworks - on creating SaaS businesses that stand the test of time

Value Inspiration Podcast

Play Episode Listen Later Mar 22, 2023 41:31


This podcast interview focuses on product innovation that has the power to help your business discover how work really gets done. My guest is Jay Bartot, Co-founder and CEO of Zeitworks. Jay Bartot is a serial technology entrepreneur and innovator with 20 years of experience building startups from the ground up. He's a creative risk-taker and passionate about developing and vetting ideas, providing vision and strategy, and building high-performing teams.  Since June 2021, Jay is the CEO of Zeitworks. It's built around the idea that teams in every company execute thousands of repetitive processes every day but are challenged to understand how work really gets done because managers don't have visibility into these complex workflows. This is what Zeitwork is solving: By building a fitness tracker for your people, processes, and productivity Their belief: In the age of artificial intelligence, the value of human capital has never been more important. And this inspired me, and hence I invited Jay to my podcast. We explore what's broken in the way businesses are leveraging automation. Jay explains that before you can automate something, you have to understand it. And that's exactly where most companies are going dark. He shares his big lessons learned to create defensible differentiation, and what thread is constantly looking for to build a business that grows predictable traction from the start. Here's one of his quotes Part of the differentiation is that this is a really hard problem. Every customer has idiosyncrasies in their processes and the applications they use to complete their processes. So that iterative process of getting new data from new customers, adjusting the technology, adjusting the product, it's something that can take years to do. Anyone else who is starting to work on this problem today has to go through this arduous R&D to figure out 'How do I take all this crazy data and turn it into something useful?' During this interview, you will learn four things: What to focus on to create a SaaS business that's got staying power Why the real value is not in automation, but in augmentation.  Why 'Transparency' should be higher on your list of value drivers What mindset to train if you want to accelerate your business For more information about the guest from this week: Jay Bartot Website Zeitworks Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Grownlearn
The Art of Scaling and Exiting Ecom & Saas Businesses: Insights from Steve Kilberg

Grownlearn

Play Episode Listen Later Mar 17, 2023 40:52


In this episode, we sit down with Steve Kilberg, an Internet M&A mentor, investor, and international speaker who specializes in helping small e-commerce and SaaS businesses acquire, scale, and exit. Steve shares his wealth of knowledge and experience, providing listeners with invaluable insights into marketing for growth, KPIs, and strategic consulting. He discusses the importance of having a solid marketing strategy and shares tips on how to achieve explosive growth. He also delves into the metrics that matter most for businesses looking to scale and exit, and offers practical advice on how to build your business for acquisition. If you're a small business owner or entrepreneur looking to take your business to the next level, this episode is a must-listen! Book a Free 30 Minute Strategy Call with Steve Kilberg: https://skrpmedia.com/zorina Contact Zorina Dimitrova on https://grownlearn.org/

Product Stories
How to run and operate multiple SaaS businesses

Product Stories

Play Episode Listen Later Dec 15, 2022 39:37


There's more than one way to get into the SaaS field. Whether you already have a SaaS or are just considering it, you may be interested in becoming an investor, running multiple SaaS products instead of building one from scratch. How can you do that? How do you decide what to buy and when to sell? 

Searching For SaaS Podcast
EP61: Would we buy any of these SaaS businesses?

Searching For SaaS Podcast

Play Episode Listen Later Nov 9, 2022 28:09


Today, Josh and Nate look through 3 SaaS listings - would they buy them and turn them around or take a pass?

The Bootstrapped Founder
159: Pricing for Calm SaaS Businesses

The Bootstrapped Founder

Play Episode Listen Later Oct 21, 2022 15:48


One of the biggest points of confusion for any software business is pricing. It often takes months, if not years, to find a working way to charge your customers, and even then, you'll need to adjust it over time. Pricing is never done, and often, it doesn't work.But fortunately, there are a few foundational choices you can make to keep your pricing efforts calm and manageable.Today, we'll look at what dimensions to price along, what kinds of subscriptions to offer, and which pricing models to avoid.- Pricing for Calm SaaS Businesses- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by RailsDevs.com and MicroAcquire. You can also watch this episode as a video on YouTube.

The Bootstrapped Founder
158: Product Development for Calm SaaS Businesses

The Bootstrapped Founder

Play Episode Listen Later Oct 14, 2022 12:54


Building a software product is both incredibly simple and excruciatingly complicated. You can build a new mind-blowingly helpful feature within hours, sometimes even minutes. But if you make the wrong technology choices, you might be rewarded with several months of additional work a few years later.Let's talk about building a product that can carry your SaaS business to success calmly and intentionally.- Product Development for Calm SaaS Businesses- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

The Bootstrapped Founder
157: Solution Exploration for Calm SaaS Businesses

The Bootstrapped Founder

Play Episode Listen Later Oct 7, 2022 12:16


When you're building an audience-centric and community-first business, you're delaying finding your business idea and building your product for as long as possible. First, you look into your market, validate the existence of a budget, and zero in on a critical problem to which people need a solution.And even now, we're not talking about the product yet.But we will talk about solving the problem. And there's a difference.- Solution Exploration for Calm SaaS Businesses- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

Prime Venture Partners Podcast
#110 A Serial Entrepreneur's Framework for Building Large SaaS Businesses with Bhavin Turakhia[Repost]

Prime Venture Partners Podcast

Play Episode Listen Later Sep 23, 2022 45:37


Welcome to another episode of Prime Venture Partners. We have been running the podcast for the past 3 years and many of you have joined us recently and may have missed some of the gems. So today we are re-publishing one of our most loved episode.Bhavin Turakhia, serial entrepreneur Flock, Radix, Zeta chats with Sanjay Swamy, Managing Partner Prime Venture Partners .Listen to the podcast to learn about01:00 - Computers, Computer Science & Entrepreneurship04:40 - 20+ years Journey of Building Multiple Businesses08:30: Bhavin's Template for Building SaaS Companies19:00 - The Three Objective Measures Of Product Market Fit23:55 - The Goal Of Fundraising34:40 - Managing Time Across Multiple Companies39:00 - Lessons Learned & Advice to Young EntrepreneursYou can read the complete transcript hereEnjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/ This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: http://primevp.in/podcastfeedback

The Bootstrapped Founder
155: Problem Discovery for Calm SaaS Businesses

The Bootstrapped Founder

Play Episode Listen Later Sep 23, 2022 25:51


- Problem Discovery for Calm SaaS Businesses- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

The Bootstrapped Founder
154: Market Analysis for Calm SaaS Businesses

The Bootstrapped Founder

Play Episode Listen Later Sep 16, 2022 28:03


- Market Analysis for Calm SaaS Businesses- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash courseThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

Raleigh Williams’ Audio Experience
Scaling and Selling Saas Businesses with Dan Martell | EP 34

Raleigh Williams’ Audio Experience

Play Episode Listen Later Sep 6, 2022 42:35


Welcome to the Do Deals, Get Rich Podcast where we demystify deals so you can get rich as quickly as possible and move on with your life. Hosted by Raleigh Williams, ex-MnA Attorney turned entrepreneur millionaire who just recently had a $26M exit. Join Raleigh's new partial acquisition marketplace: DealMaven.io Follow Raleigh's Socials: Twitter | LinkedIn | Instagram | TikTok | YouTube Join the Mergers and Acquisitions for Digital Entrepreneurs FREE FB Group

The Virtual CISO Podcast
Breaking Down the Latest in Software Security Standards & the Impact on SaaS Businesses

The Virtual CISO Podcast

Play Episode Listen Later Aug 16, 2022 37:44 Transcription Available


What are the merits of the Software Assurance Maturity Model (SAMM), and how does it differ from the Application Security Verification Standard (ASVS) model? And why should you care? From design to operations, there are several crucial considerations to hold regarding business functions and use cases. I invited Taylor Smith, Application Penetration Testing Lead at Pivot Point Security, onto the show to provide insights into SAMM. Including definitions, the differences between SAMM, ASVS, and BSIMM, and how these models are relevant in today's software development environment.  To hear this episode, and many more like it, you can subscribe to The Virtual CISO Podcast here. If you don't use Apple Podcasts, you can find all our episodes here. Listening on a desktop & can't see the links? Just search for The Virtual CISO Podcast in your favorite podcast player 

People Explained
Building and Growing 2 Successful SaaS Businesses and How to be an Entrepreneur but Still Have Free Time with Alexis Kingsbury

People Explained

Play Episode Listen Later Jul 24, 2022 49:11


Alexis Kingsbury has been entrepreneurial since he could remember. He has built 2 successful SaaS businesses Spider Gap & Air Manual.  This episode you will learn how to document your business processes and delegate tasks, how alexis built his businesses and the problems he faced whilst trying to free up his time. http://www.airmanual.co/ (www.airmanual.co) New Episodes every Monday! www.stringcastmedia.com

Tab Talk
BB18 - How to Build SAAS Businesses & Leverage Reddit for Growth w/ Rohan Gilkes

Tab Talk

Play Episode Listen Later Jun 21, 2022 52:21


This week we have our friend Rohan Gilkes join the pod to break down a plethora of businesses and strategies he has built. Once again, all 3 of us left the pod recording ready to build. We breakdown everything from: Building a massive subreddit Building SAAS on the backend of an info product Growing a community online Selling your SAAS And much more You can find him here on Twitter https://twitter.com/rohangilkes

How to Scale an Agency
How TikTech Marketing Has Created a Genius Way for SaaS Businesses to Get Customers on Tik Tok

How to Scale an Agency

Play Episode Listen Later Jun 16, 2022 16:23


How TikTech Marketing Has Created a Genius Way for SaaS Businesses to Get Customers on Tik Tok

Sales POP! Podcasts
The Problems Faced by SaaS Businesses that Work Through Partners with Sunir Shah

Sales POP! Podcasts

Play Episode Listen Later Apr 22, 2022 24:15


There are many moving parts and nuances involved in the modern SaaS business model, especially when working through partners. In this Expert Insight Interview, we welcome Sunir Shah, the CEO of AppBind.

The Marketing Analytics Show
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

The Marketing Analytics Show

Play Episode Listen Later Apr 20, 2022 27:16


In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay attention to while measuring an online marketing campaign What you should take into consideration before calculating CAC and LTV How to structure a campaign performance report so that it's easy to follow and take action Links mentioned on the show: Follow JJ on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.

Bootstrapping SaaS to Millions
#23 - Inflation and the impact on bootstrapped SaaS businesses

Bootstrapping SaaS to Millions

Play Episode Listen Later Feb 10, 2022 33:16


Mike (@MikeWagstaff_) and Kevin (@kevinwagstaff3) talk about what everyone else in the world is talking about - inflation. But more specifically the impacts on SaaS, valuations, pay and more. ----------

Ecommerce Odyssey Podcast
Raising money to grow your Amazon business with Juan Ignacio García Braschi from Boopos

Ecommerce Odyssey Podcast

Play Episode Listen Later Jan 13, 2022 13:45


Boopos is a financial company founded by Juan Ignacio García Braschi. They are focused on helping e-commerce companies fund acquisitions. They provide non-dilutive revenue-based financing to e-Commerce and Saas Businesses. Get mid to long term and multipurpose financing to buy a new business or grow your own.Juan was talking to Trevor Ginn from www. vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Dec 28, 2021 15:06


HubSpot's Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you're using it as a transactional or nurturing tool, you want your content to be compelling. Today, Rachel discusses email marketing guidelines for SaaS business. Show NotesConnect With: Rachel Leist: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Increasing Returns
Ep. 5 - Growth Underwriter: Marcelo Lima on valuing SaaS businesses; Zoom, Slack; Clay Christensen's disruption theory, Ben Graham's investment in GEICO, and more. Originally on The Acquirers Podcast by Tobias Carlisle

Increasing Returns

Play Episode Listen Later Jul 21, 2021 64:23 Transcription Available


How did the internet fundamentally change business? It's all about zero marginal costs, and playing a different game: blanket the world, capture customers, and only then, monetize them. We discuss Zoom, Slack, Atlassian; talk about Ben Graham's investment in GEICO, in 1948; how GEICO was a disruptive innovator in the Clay Christensen sense; what factors made it so, and how can we identify similar companies today, and much more.Even though this interview originally aired on The Acquirers Podcast with Tobias Carlisle, I'm particularly pleased with how it turned out, because a lot of our discussion remains relevant today.A transcript of the episode is available on our website at https://www.hellerhs.com/post/growth-underwriter-marcelo-lima-on-valuing-saas-businessesIncreasing Returns is a podcast by Heller House. We apply the principles of value investing to the industries of the future.Links:Heller HouseMarcelo P. Lima on TwitterSubscribe to our email listIf you'd like to check out Tobias's excellent podcast, head over to https://acquirersmultiple.com/podcast/

The Circle of Competence Podcast
#37 - The Opportunity in Niche Saas Businesses with Colin Keeley, Co-founder of Verne

The Circle of Competence Podcast

Play Episode Listen Later Jun 20, 2021 46:40


This week, Victor and Benton spoke with Colin Keeley, co-founder of Verne, a holding company for SaaS businesses. In our conversation, we covered: What makes a SaaS business attractive Verne's playbook post-close Sizing up the software market A SaaS business case study The opportunity to automate back-office tasks --- Support this podcast: https://anchor.fm/the-circle-of-competence/support

CELab: The Customer Education Lab
Episode 62 - Debbie Smith - Certification for SaaS Businesses

CELab: The Customer Education Lab

Play Episode Listen Later May 28, 2021 82:22


In this episode we return to the subject of Certification, this time focusing on how to adapt development of programs to meet the breakneck pace of change with growing Software-as-a-Service businesses. Dave interviews Debbie Smith, who is Sr. Manager of Smartsheet University and an expert in credentialing and certification programs. Pencils down, it’s time to write your certification! Photo by Andrea Piacquadio from Pexels For many Customer Education professionals, we first begin working on certification programs when a senior leader asks us to, but the definition of certification can vary wildly from person to person. It’s crucial to know what you intend to build, what outcomes it will generate, and how much maintenance it requires. The hypothesis that Dave and Debbie explore this episode is: “Certification programs for SaaS can be delivered in much shorter timelines, but with caveats.” When some people say they want to develop a certification, what they actually mean is “some learning modules with a quiz at the end.” But to create a legally defensible certification that can be used for hiring, firing, and other high-stakes situations, you need something far more rigorous, fair, and accurate. This means it’s going to take time and money. In this episode, Debbie walks us through the project management required to build and maintain a certification. She takes us through how to build a JTA (Job Task Analysis) which defines what the job being certified actually is, and what the skills involved are. This means you need to meet with SMEs to understand what is being certified and what skills are involved to do the job. Then it’s on to item writing – and by “items” here, we mean questions. Writing valid and fair questions is extremely difficult, and there’s an art to it! Debbie suggests some techniques for item writing workshops and writing better multiple-choice questions. And getting the right SMEs in, especially if they are billable and their time comes at a premium, is difficult. But you can also reward them for their efforts by giving them a certification, a badge, or other perks for participating in the program as an expert. Debbie also shares tips for beta testing, and how many people you need to participate in a beta process. Keep in mind that for SaaS businesses, whose products constant

Business & Lifestyle LEGENDS Podcast
Why SaaS Businesses Don't Only Focus on Outbound Marketing To Become Profitable with Scott Clary

Business & Lifestyle LEGENDS Podcast

Play Episode Listen Later Apr 19, 2021 56:40


"I believe that out of all the components on marketing which you should still be creating, all the different assets, all the different platforms, all the different things that you can do in the marketing world, to drive demand and drive interest and to get eyeballs looking in to your product. # 1 thing you should do is to become a content marketing machine, become a media company, be that company that's putting out on social podcast, YouTube, video, audio, everything that is positioning yourself as a subject matter expert".- Scott Clary, Host of Success Story Podcast, Founder of ROI OverloadIn this episode, Ben Schneider and Scott discuss about what is needed to make a SaaS company successful, how inbound marketing works and how it can help the business. They also discuss about branding, enterprise and social media insights and tips that will help your business become profitable.Episode Notes:Scott is a Sales and Marketing Executive. He is the Co-author & contributor to "Finding Sales Success on LinkedIn"  that was rated as #1 new release on Amazon. He is a member of the Forbes Business Development Council and Revenue Collective. He is also the host of Success Story Podcast.CONNECT WITH SCOTTLinks:Twitter | Instagram | Website | Facebook | LinkedIn | YouTube | Pinterest | TikTokListen to Success Story PodcastCONNECT WITH US!Links:>Ben Schneider: Ben's Instagram | Ben's Website>Business and Lifestyle Legends Podcast: Follow on IG @bllpodcastcom>For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review below!Get the BEN SCHNEIDER COACHING: Reach the next level with your company with the help of a professional marketing strategist, CLICK HERECalling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!For questions or inquiries, EMAIL: hello@bllpodcast.com