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As designers, it's easy to get stuck in a niche—whether it's branding, illustration, or lettering—and feel like that's all we can offer. But what if that skill was just a stepping stone to something even bigger? In this episode, I sit down with Adam Vicarel, a designer who started with hand lettering and expanded into branding, packaging, and large-scale murals. He shares how he embraced growth, landed bigger clients, and reframed his career along the way.We'll dive into the mindset shifts that help creatives break out of their niche, diversify their skills, and open up new opportunities—without feeling like they're starting over. Adam shares practical advice on repositioning yourself, expanding your portfolio, and confidently evolving your creative career.If you've ever felt stuck, unsure of how to grow, or hesitant to branch out, this conversation will give you the push you need. Tune in for actionable insights, real-world strategies, and the motivation to stop limiting yourself and start thinking bigger!
Uncover the incredible journey of Iris Apfel, whose design career spans textiles and fashion, from transforming the White House interiors to becoming a global style icon, joined by special guest designer Adam Vicarel._______Join the Patreon community for bonus features and video versions: patreon.com/womendesignersyoushouldknow Sources:The CEO Magazine “How Iris Apfel, 100, defies her age in the business world”South China Morning Post “Meet Iris Apfel”2014 Documentary “IRIS” by Albert Maysles About Iris Apfel:Iris Apfel, born on August 29, 1921, in Queens, New York, is a renowned American businesswoman, interior designer, and fashion icon. Alongside her husband Carl, she founded Old World Weavers in 1950, a textile firm celebrated for its reproduction of antique fabrics. Their work included notable projects like the restoration of the White House under nine presidents, enhancing its historical elegance.Iris's distinctive personal style, characterized by bold accessories and eclectic fashion choices, made her a fashion muse and a beloved figure in the industry. Her influence was further cemented by the 2005 Costume Institute exhibition at the Metropolitan Museum of Art titled "Rara Avis: The Irreverent Iris Apfel."In addition to her work in design, Iris has collaborated with brands like MAC Cosmetics and H&M, bringing her unique aesthetic to a broader audience. She continues to inspire with her memoir "Iris Apfel: Accidental Icon" and a modeling contract with IMG signed at age 97, showcasing her enduring appeal and influence.For more information, explore her memoir or the New York Times article.About Adam Vicarel:Adam Vicarel is a brand designer, lettering artist and mural painter who is obsessed with merging the worlds of fine art and strategic design. In his personal work Adam infuses his love for travel and the outdoors into his typography, illustration and storytelling to create visceral experiences for his audience. That's visceral, not Vicarel.His graph design studio, Vicarel Studios works on visual identity systems, packaging art installations, and more, and they've created for brands like NBC, Twitter, Lululemon, United Airlines and Sharpie. Their unique process of combining fine art with design allows them to craft provocative brands and artful experiences unbound by industry or medium. ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod
In this episode, we're fortunate enough to sit down with Adam Vicarel, founder and creative director at Vicarel Studios. Adam shares his refreshing perspective on blending his interests both inside and outside of work and gives us insight into how he lives his life by a concept called “hybrid professionalism”. He also dives into what he believes are the differences between fine art and strategic design - and how he has blended the two to create Vicarel Studios. Adam has a wealth of knowledge on a range of topics from hand lettering to world travel and firmly believes in the idea of “jumping before you're ready.” Listen in to hear what that means for him and how that helped him along his journey.Guest Bio:Adam Vicarel is the founder and creative director at Vicarel Studios, a hybrid creative studio focused on the artful implementation of strategic design. Specializing in hand-drawn branding, lettering and typography, his work is used to develop uniquely approachable branding, packaging, marketing campaigns, and murals. Adam's approach to creative problem solving and unwavering passion for treading the line between art and design has enabled him to craft provocative brands and artful experiences for partners such as NBC, lululemon, Twitter, and New Belgium Brewing.Key Takeaways:What is hybrid professionalism? Adam shares the concept that has changed the way he approaches his work life.Adam shares how traveling the world has impacted the way in which he approaches art.We discuss the importance of being a ‘sponge' and never underestimating what the world and life experiences can teach you.We learn how powerful it can be to lean into jumping before you're ready.
This weeks guest is Adam Vicarel. He is a Creative Director and Designer at Vicarel Studios. What a great conversation!During this episode we talk about:-some of the creative work he was around that started getting him interested in the design and art direction. -the comment from a teacher that helped him understand the common ground between art and design. -spreading out your skills and not having all your eggs in one basket. -why he feels sketching and getting the ugly ideas down on paper is such an important part of the process.-why and how going out on his own to start the studio and the recent pandemic have been two of the most challenging periods of time in his career.-what he learned from losing $30,000 in business in 30 hours. -the struggle with missing the mark when presenting new brand designs.All that and so much more. This conversation took a long time to line up with our schedules but we made it happen and you are going to love this. A great chat with a very talented creative! @vicarelstudios
This weeks guest is Adam Vicarel. He is a Creative Director and Designer at Vicarel Studios. What a great conversation!During this episode we talk about:-some of the creative work he was around that started getting him interested in the design and art direction. -the comment from a teacher that helped him understand the common ground between art and design. -spreading out your skills and not having all your eggs in one basket. -why he feels sketching and getting the ugly ideas down on paper is such an important part of the process.-why and how going out on his own to start the studio and the recent pandemic have been two of the most challenging periods of time in his career.-what he learned from losing $30,000 in business in 30 hours. -the struggle with missing the mark when presenting new brand designs.All that and so much more. This conversation took a long time to line up with our schedules but we made it happen and you are going to love this. A great chat with a very talented creative! @vicarelstudios
Adam is a man of many talents. He's a creative director, artist, does lettering, mural work, and even finds time to enjoy the outdoors. Based in Colorado, he does a variety of work for clients in the outdoor space and beyond. In this episode, we talk about the place art has in business. Does it have a place in today's world of statistics, data, and metrics? From the Episode: "I think like a designer, but I execute like a fine artist." "In the world of design, everything is created to solve a problem or to serve a purpose. Check out Adams's work at his website and enjoy the coupon code: OUTDOORMARKETINGPODCAST for 15% off anything in his store. https://www.vicarelstudios.com/shop Follow Adam: @adamvicarel @vicarelstudios Produced by: Port Side Productions www.portsidepro.com @backcountrymarketing @portsideproductions @coleheilborn
Sometimes when you’re building a creative business, you might not desire to build a massive company. You might instead want to take on larger projects and bigger clients. There is no right or wrong way to grow your business. Today I had the pleasure of chatting with a friend of mine, Adam Vicarel. Adam is a graphic designer and artist who has worked with big brands including Sharpie and So Delicious. In this episode, we talk about working with big brands, his thoughts on work-life balance and what his creative process looks like. We also talk about why he likes to keep his company small and how he breaks up his time between client work and passion projects. What’s in this episode: How Adam got to this point in his career as a graphic designer A few recent projects that Adam has been working on How his business has evolved since he started What a typical day looks like for Adam How he breaks up his day within time increments What his creative process is like Distinguishing between passion projects and client work His big goals and things he’s letting go of in 2020 How Adam feels about work-life balance Why Adam and Amy don’t want to build huge companies The power in community and learning from mentors Using social media as a resource for your business About Adam:Adam Vicarel is an Art Director, Artist, World Traveler, Snowboarder, Bug Eater, Rock Climber, and Human. Originally from Cleveland, and now residing in Denver, he has a Mid-Western work ethic and Western tendencies. Adam started Vicarel Studios in 2015 after spending a year traveling — during that time he realized that ‘a job’ doesn’t need to be the complacent, same story that society tells us it should be. Adam strives to infuse his experiences abroad and outdoors into his work, bringing a vitality to his client’s brands that is unable to be found elsewhere. With his ever-evolving team of collaborative, creative and strategic partners, Adam has created award-winning work and collaborated with brands such as NBC, So Delicious, Sharpie, New Belgium Brewing, Native Roots Cannabis Company and the SyFy Network. Adam is a witty and passionate mid-western guy with a burning passion for doing things differently. In his personal projects, Adam infuses his love for travel and the outdoors into his typography, illustration, photography and storytelling to create visceral experiences for his audience. That’s visceral, not Vicarel. Adam enjoys donuts, whiskey, all things outdoors, hugging his mom, and experiencing new cultures and conversations with people from around the world. Connect with Adam: Website | Instagram Links: Evernote Adam’s Store Get 20% off with code AMYTANGERINE The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: Featuring new translations of Seneca, Epictetus, and Marcus Aurelius by Ryan Holiday and Stephen Hanselman Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on Instagram, YouTube, Facebook and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired. You are awesome! I’m Amy Tangerine encouraging you to do what brings you joy.
Are you born with a passion or do you have to find it? Graphic designer Adam Vicarel discusses just that with Katie Dalebout. Find out why downtime is important, and what happens when you profit from your passion.
In this episode, Adam joins host TahJah Harmony to discuss how taking a step outside, protecting your time, and how traveling for long periods of time fully disconnected can help you feel massively inspired, refreshed, and prevent burnout. Be sure to rate Creative Health 5-Stars on Apple Podcasts and leave a comment Adam Vicarel (@adamvicarel on Instagram) You can view the show notes to each episode by going to www.tahjahharmony.com/blog. You can also find me on Instagram:@tahjahharmony
Welcome back! Busting out of the gate with a solid episode. If you’ve followed my Artisan series then you probably already know this week’s guest, Adam Vicarel. He is a Cleveland raised Denver dwelling designer and a man I’m glad to call a friend. Whenever I’m on a project with him, we always get into the best discussions and I was finally able to wrangle him onto the podcast. Great talk!
This weeks episode is a shorty, but a drunkie, and it's our FIRST EVER live Drunk on Lettering episode!! We were invited to Crop Confrence in Baton Rogue, LA to do a live episode on stage and we brought our buddy Adam Vicarelli with us to flip the script and interview us! Matt Dawson and Ashley Arseneaux Jones (aka @smallchalk) give sweet little intros for us and then we kinda get off the rails right away. Sorry for the rambling, slurring, interrupting, etc. etc. etc., being our first time drinking on stage we were nervous AF and drank quite a bit! But Adam Vicarel does a great job of raining us in and maintaining his composure! Overall we talk business, pricing, cheese, the usual things! Crop is an amazing Confrence and we HIGHLY recommend it (or any of their pop up events) to anyone that's into design and lettering. We'll definitely be going to the next one!
Showing Your True Self in Your Work I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success. However, what if people want to know the human behind the account? What if a business wanted to hire a specific personality for their brand that created that work? I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well. Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding. The OG's of Instagram Lettering Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling. I felt spoiled and humbled to have this conversation as he vomits a heavy dose of value that I know you'll enjoy as much as I did. In this episode, we dive deep into: the sunshine and rainbows mixed with the dirt and wounds of freelancing turning on the business switch when owning your creative business writing proposals, pricing your work and pitching showing the human side of your brand working your ass off being ready when the big leagues call and so much more... Adam is doing some amazing things and if you're wanting to learn hand lettering then I highly advise checking out his online Hand Lettering Course for Beginners for $40.00 $29.99. Also, be sure to follow him on Instagram and say hello. He's quite the pleasant fellow. Shownotes Adam’s Website / Instagram / Dribbble Adam’s Online Hand Lettering Course for Beginners Colin Tierney - Basic / Pro / Professional Tiers for pricing your work Amy & Jen Hood of Hoodzpah Who's Killing it: Zachary Kiernan & Ben Kocinski Dose of Inspiration: Grizzly Wheeler Podcast editor: Aine Brennan Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an iTunes Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: iTunes Spotify Google Play Radio Overcast Stitcher
How a Side Project Transformed into a Global Platform for Creatives Brooke Robinson is an Austin, TX native who fell in love with letterforms. Over the years she has taken that love for letters and type and transformed it into a global type powerhouse Instagram account called Goodtype. Her love of letterforms started after taking a class in college. From there, she began collecting resources around her, not to mention the art around Austin played a role in her interests as well. This love led to her wanting to surround herself with the amazing work she would find online and throughout social media. She began screenshotting all these beautiful works to come back to later. Her phone began to fill up so quickly that it sparked the idea to unload all of these images onto an Instagram account. She would share those images and credit the artists. It started as a thing just for her but it quickly grew into something much more than that as the #Goodtype hashtag began to take off. There was an evident interest in the world in hand lettering and her Instagram page quickly became the hotspot as creatives would make a piece and begin tagging Brooke to catch a feature. Next thing you know, she has a following of over ten thousand people and that's when I became aware of the account and got one of my first features. From that feature, it sparked the validation I needed to know I could do something with my art and I'm certain it was the same spark that many other creatives received as well. Doing What Makes You Happy It's safe to say that starting and curating Goodtype has changed her life. It's allowed her to: interact with thousands of creatives all over the world produce a book uniting the best lettering artists internationally create the Goodtype Scholarship Fund make a transition from her day job at Tyler's to pursuing Goodtype full-time now It's been pretty awesome to watch her build this successful platform that was once just for her. Now she is in a position to give back to so many creatives who are looking to take their work to the next level. Things haven't always been easy as there is plenty of stress that comes with working a day job and trying to pursue your side project. She's dealt with plenty of issues that usually revolved around time but when you love something, you find a way to make time to pursue it. One of the most recent struggles was figuring out how to create, curate and ship the first Goodtype Book Vol. 1. She had to figure out how to internationally ship these as sometimes it would cost $60 for global shipping which is insane. However, she made it happen and is already in the works of creating Vol. 2! Strength in Letters At the heart of Goodtype is its motto: "Strength in Letters." The tagline was inspired by someone who created a quick drawing that used the hashtag and it caught her attention. She marinated on it and knew that it needed to be the motto. Brooke states, "We truly are strength in letters in our work and communication within the lettering community. The positivity and encouragement that takes place within this lettering world are amazing." With the growth of this community, it's recently given her the opportunity to bring Goodtype to SXSW in 2017. Here she got to be on a panel discussing "Good Type and its Influence on Style" and how the history of typography and lettering played a monumental role in our modern design. Along with the panel, she organized two hand lettering workshops which were taught by the homie Adam Vicarel. The panel and workshops were a hit and there will no doubt be a bigger Goodtype influence in future SXSW. The Future Vision When asking Brooke what she had planned for Goodtype in the next 5 years, it was clear she had a vision. Due to the awkward void of accessibility in the education side of things, she wants to transform Goodtype into a physical space where creatives can: attend or teach workshops display artwork learn lettering, type and calligraphy find resources on artists or other types of design With know Brooke and her drive, I have no doubt this will all take shape. Words of Advice to Struggling Creatives In closing, I asked Brooke: "What’s one piece of advice you would give to creatives just starting off or in a creative funk?" Her answer is one that can resonate with any creative from amateur to pro. She states, "Stop comparing yourself and focus on yourself and what you’re doing. If it’s making you happy then keep doing it because if you don’t stop, you’re going to improve. Stick with it, and if you have to compare yourself_, do it from a way that you’re learning and improving. If it makes you happy then why would you ever give up?_ Key Takeaways: "You can always find a way to pursue your passion in whatever capacity." - Brooke You’re on the exact time schedule you’re supposed to be on when pursuing your work. Don’t get caught up in the lows, in the end, the challenges help you learn and get ahead. You don't even realize that there are people comparing themselves to you right now_._ If it makes you happy, keep doing it, you're going to improve. Shownotes Brooke's personal Instagram: BrooketheSunsurfer Goodtypes' Instagram Goodtypes' Facebook Goodtype.us Adam Vicarel Music by: Blookah
This is our first repeat guest....ADAM VICARELLI bringing it all the way back from Episode 6! You may have heard us refer to him as the heart throb of Instagram due to his constant shirtless pictures that he posts. (We're definitely not complaining about it) Adam is also self employed so it's a really good conversation about freelance, clients, and the struggles of business with a bit of craziness sprinkled in. Drunk on Lettering Theme song by Real J Wallace, Produced by Dayfade
This week we have the grand honor of chatting with the heart throb, homecoming king, and dream boat of the lettering world on Instagram... Adam Vicarel. We make this modest freelance designer mildly uncomfortable by sprinkling in flirtatious comments amongst our interview questions. Whether you have a crush on him or not, tune in to get a good laugh and learn about @adamvicarel and his background.