POPULARITY
It's that time of year once again … LegalWeek! ALM's LegalWeek is one week where thousands of legal professionals gather to network with their peers, dive deeper into their professional development, explore topics and strategies tailored specifically to their role, and gain the tools to get legal business done. The LegalSpeak show has now become a regular staple at the conference as we talk to some of the leading legal minds across the industry. In this episode, Alaina sits down with Basha Rubin, CEO and Co-Founder of Priori.
In October 2020, legal industry veterans Joe Borstein and Paul Stroka set out to change the legal tech sales paradigm by founding LexFusion as a go-to-market representative of a curated collection of companies across major categories of legal technology. As the company nears its third anniversary, Borstein joins LawNext to reflect on its successes and failures and to share where it is today. In addition, Borstein shares his perspective on the recent acquisition of Casetext by legal tech behemoth Thomson Reuters for $650 million in cash. As it happens, not only was Casetext one of the companies that LexFusion represented, but Borstein is a former executive of Thomson Reuters, where he worked as global director of Thomson Reuters Legal Managed Services (the former Pangea3). Given that the Casetext deal was driven by its development of CoCounsel, an AI legal assistant powered by GPT-4 and developed in cooperation with GPT's developer OpenAI, Borstein also offers his views on the impact he sees generative AI having on the legal industry broadly and on the conversations he is having with law firm and corporate legal leaders. This is Borstein's fourth appearance on LawNext. His previous episodes were: On LawNext Podcast: LexFusion's Joe Borstein and Casey Flaherty on the 2022 Legal Market in Review. On LawNext: Joe Borstein and Basha Rubin on the Launch of LexFusion. LawNext Episode 38: EY's Purchase of Pangea3, with Pangea3's Joe Borstein and Ed Sohn. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Nota, the online business banking platform designed specifically for solo and small law firms. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Sage Timeslips, trusted by solo and small firms for nearly four decades, offers robust functionality, customizable reports, and the ability to capture time and expenses on the go. If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.
Basha Rubin, CEO & Co-Founder at Priori Legal, and Jacqueline Schafer, CEO & Co-Founder of Clearbrief, join host Jenn McCarron and ca-host Tommie Ferreira to continue the conversation about the rise of the machines in legal operations and tech. These legal AI innovators ponder if AI just might be the salvation that all lawyers have been waiting for.
Mirra Levitt & Basha Rubin met at Yale Law, and after Mirra left her big law firm job, they founded Priori Legal. Its global legal marketplace helps hundreds of in-house teams find the right legal provider for their next project. They've raised over $21 million dollars in three rounds of funding and pull back the curtain on fundraising. They've got stories to tell: an investor calling it a ‘lifestyle business,' getting turned down numerous times and the struggles to fit yourself into a box… You'll hear: -What fundraising is really like - especially as a female founder -Tips if you're going to fundraise -Advice for other founders -How their company is changing the legal services industry -Their thoughts on work-life balance Plus Alex Rutkay, a cancer survivor and founder of citymouse shares a recent professional win that she's extremely proud of. Thank you to our sponsor College Ave Student Loans. They know that paying for college can be stressful. But it doesn't need to be that way. At College Ave, they will help you build a private student loan that fits your family's unique budget and goals. And, they give you the tools and resources to make it fast and easy to understand. Plus, go to collegeave.com/exitinterview now and enter to win a $1,000 scholarship. Winning could have a big impact on your family's college journey. No purchase necessary to enter or win the scholarship. See official contest rules for details. LINKS: -Grab our brand new “TOP 10 TIPS ON HOW TO BE A HAPPIER, LESS STRESSED & MORE SUCCESSFUL PARENT FROM OUR EXPERT GUESTS!” Click here! -Follow host Kim Rittberg on Instagram! -Want 10 Tips to Make Awesome Video? Grab our Free Download here (and a bonus...
The guest this week are co-founders of New York-based Priori Legal. Basha Rubin, the company's Chief Executive Officer, and Mirra Levitt, the Chief Product Officer, met as classmates at Yale Law School and found Priori. Earlier this year, they announced a funding round of $15 million. Priori works with in-house legal teams to connect legal departments with the right outside counsel for projects globally, saving them time and money. We discuss Legal Tech trends, their origin story, raising funds a Women Founders, and the secret sauce for successful legal teams.
Today's guest is Basha Rubin, CEO and co-founder of Priori Legal, a global legal marketplace that helps in-house teams find the right legal provider for their next project. She founded Priori with classmate Mirra Levitt immediately upon graduation from Yale Law School, and they never looked back. Last year, Priori raised $6.3 million in Series A financing from leading investors in legal technology, and their growth continues to be fueled by demand resulting from the pandemic. Listen in to today's conversation to learn: - Why Basha chose the path of the entrepreneur instead of practice—and why she chose to found a technology company. - How Priori uses technology and data to drive better outside counsel hiring decisions in the $800 billion business of legal services. - The factors driving demand for alternative approaches, such as those offered by Priori and its newest product, Scout. - The specific questions posed to women entrepreneurs by investors, and Basha's advice for how to answer them.
Orrick, one of the world's best-known law firms, partners with The Future Law Podcast for a 4-episode look around the organization, taking stock of its people, its innovation practices, its organizational design, and its industry partnerships. This fourth episode in The Orrick series features a talk about Alternative Legal Service Providers (ALSPs) and related law and legal industry providers. Are they law firm competitors? Clients? Partners? What are the big picture drivers and the functioning nuts and bolts of the legal services ecology? Daryl Shetterly, Director of Orrick Analytics; Liam Brown, CEO of Elevate Services; and Basha Rubin, CEO of Priori Legal join host Michael Madison for this episode. Links Orrick Elevate Services Priori Legal Daryl Shetterly at Orrick Liam Brown, CEO of Elevate Services Basha Rubin, CEO of Priori Legal See omnystudio.com/listener for privacy information.
Priori is the global legal marketplace for in-house teams. Submit an RFP and find the right attorney for your next legal project. A streamlined #marketplace for in-house legal departments to locate engage outside counsel. Basha Rubin and Mirra Levitt are Yale Law grads who tell an outstanding founder story, from inception through negotiating fundraising terms while being driven to the hospital to give birth. This is an outstanding story with fantastic founders! They share some of the biggest obstacles they experienced from the beginning through their Series A investment. If you are struggling with your own #legaltech #startup, I think you'll find this interview both inspiring and the founders empathetic towards those who have tried and failed to build a successful startup. More about Basha Rubin, Mirra Levitt & Priori: Basha Rubin on Twitter: https://twitter.com/basharubin. Basha Rubin on LinkedIn: https://www.linkedin.com/in/basharubin/. Mirra Levitt on LinkedIn: https://www.linkedin.com/in/mirralevitt/. Priori on Twitter: https://twitter.com/PrioriLegal. Priori website: https://www.priorilegal.com/.
Basha Rubin and Mirra Levitt are the Co-founders of Priori, a legal marketplace that is changing the way in-house teams find, hire, and manage outside counsel. Priori's clients include Fortune 500 enterprises and leading technology companies, such as Dreamhost, Via, Artsy, and Brex. The company was named a Financial Times Intelligent Business in 2018 and 2019 for its work in reducing legal spending for the Hearst Corporation. In addition to co-founding the company, Basha is also the CEO of Priori. She speaks and writes extensively on how technology is changing the marketplace for legal services and has had her work featured in outlets like Forbes and TechCrunch. She met her Co-founder and the CPO of Priori, Mirra, at Yale Law School. In 2018, Mirra was named an ABA Journal Legal Rebel for her work using data to dynamically match in-house counsel with the right lawyers for projects. Before Priori, Mirra was a Financial Analyst at Goldman Sachs and a Henry Luce Scholar in the microfinance program in Save the Children's Hanoi, Vietnam office. In this episode… Do you think artificial intelligence will take over the legal industry and make lawyers obsolete? Is it possible that data-driven processes and new technology will cause disruptions in the legal space that we'll never be able to navigate? Basha Rubin and Mirra Levitt certainly don't think so. In founding their company, Priori, their mission isn't to replace any processes, but instead to maximize the outcomes to your specific needs. There is no one-size-fits-all approach when it comes to legal services—and Priori is here to establish this as an industry norm. In this episode of The Lawyer's Edge, Elise Holtzman sits down with the Co-founders of Priori, Basha Rubin and Mirra Levitt, to talk about the innovative mission behind their legal tech start-up. Basha and Mirra chat about starting the company as two law school graduates, how the Priori marketplace model works, and why they believe technology is transforming the legal industry for the better. Keep listening.
The legal marketplace Priori Legal today announced a $6.3 million Series A financing, with existing investors joined by several legal industry heavyweights. In this special edition of LawNext, the company’s founders Basha Rubin and Mirra Levitt join host Bob Ambrogi to discuss the implications of this news for their company and for the legal services market. Rubin, Priori’s CEO, and Levitt, its chief product officer, met as classmates at Yale Law School. They shared a vision for how a legal marketplace could disrupt the BigLaw model for Fortune 500 companies by using data and technology to unbundle legal services. Today, their clients include Fortune 500 enterprises and leading technology companies. If you would like to share a comment on this show, you can record a voice comment on your mobile phone and send it to info@lawnext.com. We will play it in a future episode. Thank You To Our Sponsors A huge thanks to our sponsor, ASG LegalTech, the company bringing innovation to the legal space with modern and affordable software solutions. ASG LegalTech’s suite of technology includes the practice management platforms PracticePanther, Bill4Time, and MerusCase, and e-payments platform, Headnote. We appreciate their support. A reminder that we are now on Patreon. Subscribe to our page to be able to access show transcripts, or to submit a question for our guests. Thank you to our leading Patreon member Allen Rodriguez and ONE400 for your support!
In this exclusive LawNext interview recorded in advance of the Oct. 1, 2020, launch of LexFusion, we get a first look at the new company from guests Joe Borstein, a legal industry veteran and one of LexFusion’s two cofounders, and Basha Rubin, the cofounder and CEO of Priori Legal, the legal talent company that is one of the initial participants in the LexFusion collaborative. LexFusion’s mission is to turbocharge the adoption and use of technology within corporate legal departments and large law firms by changing the paradigm for how technology is purchased. The company will serve as the go-to-market representative of a collaborative, hand-picked group of best-in-breed legal technology companies, each providing a distinct category of technology. The overarching goal is to rescue general counsel and firm partners from the endless and overwhelming stream of cold calls they receive and offer an alternative based on trusted relationships and trusted products. In this episode of LawNext, Borstein describes the purpose and vision of LexFusion, and Rubin explains why her company chose to participate. NEW: Comment on this show: Record a voice comment on your mobile phone and send it to info@lawnext.com. Support us on Patreon! Subscribe to our page to be able to access show transcripts, or to submit a question for our guests. Thank you to our leading Patreon member Allen Rodriguez and ONE400 for your support!
From Inspire.Legal 2.0, host Ralph Baxter talks with Jason Barnwell, Peter Krakaur, and Basha Rubin about the fundamental challenges that impede the process of creating and delivering new legal service models. They discuss takeaways from their un-panel and their overall focus on the importance of collaboration between stakeholders—both legal professionals and clients—to facilitate the creation of more effective legal service delivery models.
From Inspire.Legal 2.0, host Ralph Baxter talks with Jason Barnwell, Peter Krakaur, and Basha Rubin about the fundamental challenges that impede the process of creating and delivering new legal service models. They discuss takeaways from their un-panel and their overall focus on the importance of collaboration between stakeholders—both legal professionals and clients—to facilitate the creation of more effective legal service delivery models.
Independent contracting positions in organizations are becoming more and more common, so what challenges are surfacing with this economic shift? In this On The Road report from ABA TECHSHOW in Chicago, host Christopher Anderson talks to Basha Rubin and Emily Wajert about classification issues for gig economy employers and how laws are changing. They give takeaways from their session on options for regulating this relatively new industry. Basha Rubin is co-founder and CEO of Priori, a global, venture-backed legal marketplace changing the way in-house teams find, hire and manage outside counsel. Emily M. Wajert is an Employment associate at Kramer Levin Naftalis & Frankel LLP.
Lawyers Zach Smolinski and Christian Auty return for Episode 19. Like last time, they discuss blockchain technology and its impact on the practice of law. Zach is with Smolinski Rosario Law and Christian with the Much firm. We talk about what’s changed in the blockchain world since they were on the show in 2017. Both agree that regulators have stepped up enforcement and the public is less enthralled about the technology. However, both are still big supporters and excited to see people getting serious about building sustainable blockchain businesses. In this episode’s legal tech founder segment, we talk to Basha Rubin and Mirra Levitt the founders of Priori Legal. The company makes it easy for companies to find, hire and manage outside counsel without the costly infrastructure of a firm. Technically Legal is hosted by Chad Main, an attorney and the founder of Percipient, a tech-enabled alternative legal services provider.
Meet some of the brilliant startups that took the stage in the Tech Showcase. In this On The Road report from the Summit on Legal Innovation and Disruption (SOLID) East 2018 at Hogan Lovells in New York City, host Abby Rosenbloom talks to Tech Showcase participants Alia Luria of InFront Compliance, Jim Delkousis of PERSUIT, Basha Rubin of Priori Legal, Michael Faraci of Vista Analytics, George Tziahanas of Luminance, and Jay Leib of NexLP. They discuss the benefits of the presentation format and the problems that their companies are working to solve in the legal industry. Alia Luria is the co-founder and COO of InFront Compliance as well as a privacy, technology, and corporate attorney. Jim Delkousis is the founder and CEO of PERSUIT, an outside counsel management platform. Basha Rubin is CEO and co-founder of Priori Legal. She is also a speaker and writer on how technology is changing the legal industry. Michael Faraci is a co-founder and managing partner of Vista Analytics. George Tziahanas is responsible for U.S. Operations of Luminance. Jay Leib is the managing member of NexLP, Inc. Jay has successfully founded and led software start-ups throughout his career.
Basha Rubin, CEO of Priori Legal speaks with host Ian Connett (@QuantumJurist) about the data driven RFP process they have developed with their platform. For the latest topics, trends and tech in the legal industry, subscribe to the Evolve the Law Podcast: A Catalyst for Legal Innovation. Listen as legal experts and leaders share insights about the legal industry. For more information, questions, or suggestions about our podcast feel free to email us at evolve@abovethelaw.com Links and Resources from this Episode For additional information go to https://abovethelaw.com/legal-innovation-center https://www.priorilegal.com https://www.linkedin.com/in/basharubin Show Notes How Priori Legal got started. The WHY behind Priori. Basha describes her target customer and how Priori helps them. Their data driven RFP process. The role of data vs ai on their platform. Basha’s advice for legal tech entrepreneurs. Review and Subscribe If you like what you hear please leave a review by clicking here Subscribe to the podcast on your favorite player to get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher
Law is a Customer Service Business: Nicole chats with Basha Rubin, CEO and Co-Founder of Priori Legal. Technology is changing access to legal services: Priori is working to remove aspects of finding and working with lawyers that impede efficiency. How did you come up with the idea for Priori: We felt a marketplace solution would help businesses: identify high quality lawyers, understand pricing, get a transparent look at what their purchasing; while using technology to make managing the relationship easier. Clients’ value that Priori seriously vets their lawyers: Improving on the legwork businesses typically do themselves; they set mandatory minimum requirements; vetting is done by people who are expert at vetting lawyers; as are reference checks; and face-to-face interviews. Lawyers value the business acquisition channel: Unlike other services – no bidding is involved. Lawyers get ‘pinged’ when a client is looking for services tailored to their experience, background and practice. Priori handles billing, invoicing and collection. People network superficially: Basha suggests small networking groups where you become friends with peers is better than attending 30 cocktail parties in a month. Advice to those starting out: Keep at it – you’ll feel you’re running hard and not making progress then you’ll have of breakthrough – it’s all about tenacity.
What do outsourcing, Lean, and Agile mean for your law firm? Find out by listening to this Special Report with legal entrepreneurs Basha Rubin and Mirra Levitt plus Lean/Agile evangelist John E. Grant. Together they discuss their respective Clio Cloud Conference presentations with Legal Talk Network producer Laurence Colletti. Tune in to hear where clients are searching for attorneys today, how the emoji lawyer problem affects your practice, and why lawyers need to adopt a culture for learning in their firms. In addition, hear Basha, Mirra, and John debate the merits of Agile principles as well as the minimally viable product concept in the legal profession.