Podcasts about bdna

"Ido is a Product Marketing and Corporate Development executive, and former VC.He was the GM of the Internet of Things Group at Wind River and the VP of Product Marketing for its Testing Business unit. Earlier, he was the CMO of BDNA, and before that, a partner with Thomas Weisel Venture Partners, where he focused on enterprise software. He began his career with Mercury Interactive as a VP of Product Marketing and the VP of Technology Strategy."

This episode features an interview with Len Fischer, Senior Vice President of Demand Generation at Okta.Len leads the team responsible for creating and accelerating Okta’s pipeline through campaign management, field marketing, partner marketing, and digital marketing efforts. Prior to Okta, Len was Executive VP of Marketing at BDNA, and held key leadership roles in marketing and sales at Informatica. He holds an MBA from Pepperdine University. On this episode, Len shares how he and his team at Okta strive to be different, how his demand gen strategy changes over time, the person who he says can get him fired the quickest, and some of the most clever and interesting demand gen initiatives he’s seen. Key TakeawaysPush the envelope on innovation with campaigns and demand gen initiativesIn SAAS, if you’re not focusing on customer marketing, customer success, and customer programs, you’re not going to be in business for long Remember that sales is marketing’s customer, and in demand gen, the Head of Sales can probably get you fired faster than anyone else canQuotes“There's a big portion of my demand strategy that will change over time as the company evolves and changes. You have to be able to partner with not only sales, but the other functions within marketing in order to be effective. Think about demand over personalization, digitalization, and integration, and if those three themes carry through, you'll have a successful demand motion.”“The person that can get me fired the quickest is the Head of Sales. So if the Head of Sales does not think I'm doing the job, regardless of if [the CMO] thinks I'm doing the job, that's the quickest way for me to get fired.”“Not everything in marketing will work. That's the other thing that I've learned over the years. And what doesn't work typically will teach you more lessons than what does work. So as long as you're willing to think about why it didn't work and what kind of changes you would do next time, I think there's value in it, regardless of how much pipeline you get.”“I'm a big believer that these experiential things really work, but I would rather do a few of them and go to the big events–go to the Final Four, go to The Masters…We want to be different, so if everybody has access to a Laker game or a Warriors game or a Giants game, then what difference is it? But if we're going to the World Series, then sure, let's talk about it.”“Fight for your team because they'll fight for you…Bring the right people in and set them up for success. This is a very collaborative position and you have to work with a lot of different people, but ultimately I think if you bring the right people in and you set them up properly, [and] you fight for them with the rest of the organization on what we can do and what we can't do, it typically will work in your favor.”SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksLeukemia and Lymphoma SocietyFollow Ian on TwitterOkta.com

Paul and Matt discuss Bay Dynamics and VMware joining forces, the confessions of an insecure coder, Flexera acquiring BDNA, and more enterprise security news! Full Show Notes: https://wiki.securityweekly.com/ES_Episode61 Visit http://securityweekly.com/esw for all the latest episodes!

Paul and Matt discuss Bay Dynamics and VMware joining forces, the confessions of an insecure coder, Flexera acquiring BDNA, and more enterprise security news! Full Show Notes: https://wiki.securityweekly.com/ES_Episode61 Visit http://securityweekly.com/esw for all the latest episodes!

Tom Parker of Accenture joins us. In the news, Bay Dynamics and VMware join forces, confessions of an insecure coder, Flexera acquires BDNA, and more on this episode of Enterprise Security Weekly!Full Show Notes: https://wiki.securityweekly.com/ES_Episode61 Visit https://www.securityweekly.com for all the latest episodes!

Tom Parker of Accenture joins us. In the news, Bay Dynamics and VMware join forces, confessions of an insecure coder, Flexera acquires BDNA, and more on this episode of Enterprise Security Weekly!Full Show Notes: https://wiki.securityweekly.com/ES_Episode61 Visit https://www.securityweekly.com for all the latest episodes!

 Dave Pomeroy, CFO, BDNA

Walker White, President, BDNA

In this podcast Martin Thompson speaks with three pioneers in the ITAM market who are invested in the future growth of ITAM. Martin speaks with: Cathi Won, BDNA, Peter Zerger, Cireson & Martin Prendergast, Concorde.

Hosts: Vincent Racaniello, Dickson Despommier, Alan Dove, Rich Condit, and Kathy Spindler The TWiVniks discuss the structure of a virus that reproduces in an extreme environment, long-term consequences of Ebolavirus infection, and VirScan, a method to identify the different virus infections you have had in your lifetime. Links for this episode Virus with A-form DNA (Science) Viruses in the extreme (virology blog) Sequelae of Ebolavirus infection (Lancet Inf Dis) Long term Ebolavirus effects (virology blog) Take the chili ME challenge Serological profiling of human viral infections (Science) Your viral past (virology blog) Letters read on TWiV 342 Timestamps by Jennifer. Thank you! Weekly Science Picks Dickson - Incredible photosAlan - Alone in a room full of science writersKathy - Calico cats and Siamese catsRich - Missing link in evolutionVincent - Podcasts saving NPR and Podcasting blossoms Listener Pick of the Week Jenny - What Bill Gates is afraid ofNeva - The Kardashian Index Send your virology questions and comments (email or mp3 file) to twiv@twiv.tv

At the end of the session, the participant will be able to 1) differentiate between PCR, TMA, SDA, and bDNA amplification technologies, 2) distinguish between end-point and real-time PCR, and 3) comprehend the impact on the laboratory of using an ASR versus an IVD product. Speaker: Nicole Robinson, Ph.D., Medical and Scientific Affairs, Roche Diagnostics Duration: 60 minutes Credit hours: 1.0