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My guest for this episode is Brian McClintic. For many people in the wine world, Brian needs no introduction. He's one of the co-stars of the Somm documentaries where we watch him go from being a young, ambitions lover of wine, to becoming a Master Sommelier, and then his further evolution as global wine expert. Then, perhaps even more significantly, Brian became disillusioned with his membership in the Court of Master Sommeliers, turned in his pin, and resigned from the Court. The development of his perspective on wine continued through the projects and ideas he began exploring through his online wine club Viticole and its associated podcast. When Brian recently wrote a post on his Viticole blog titled “Reimaging Terroir” – which I highly recommend everyone read – I knew I wanted to get Brian to talk about his new ideas here on the podcast. Brian presents a way to reimagine wine. He discusses how our climate issues are just a symptom of our disconnection from the natural world. He shares a vision where a diversity of wine ingredients leads to biodiversity in agriculture, and makes our obsession with clearing forests and landscapes to plant a monoculture of non-native single variety plants seem absurd. We talk about blind tasting, terroir, and growing polyculture agroforestry that includes grapes with fruit trees and bushes. If you are ready for a new vision of wine, get ready for a ride of rethinking viticulture to remind us of our dependence on the natural world, reconnect and deepen our bond with nature, and be reminded of who is leading the dance… It's not us. https://www.viticolewine.com/ Sponsor: https://www.centralaswine.com/
With an outsider's perspective, Jason Wise, director of the SOMM movies and founder of SOMM TV, has been able to find stories in the world of wine that interest a broad audience. In order to control more of the content pipeline and how the shows are distributed, Jason founded SOMM TV. Using "Somm" as more of a curator, SOMM TV has wine at its core and covers food, travel, and other alcohol, making it appealing to a broad (and younger) audience. Learn more about the business of wine films in this episode of XChateau! If you love the show, please consider supporting us on Patreon.Detailed Show Notes: Jason's backgroundFormer bartender, went to film school, started as a filmmakerHe got into wine because he loves history, there were lots of stories that he could make films about, and his (now) wife's father loves wine, and he wanted to impress himHe did a travel show and learned about wineSOMM movie (2012)The genesis of the movieMade when he was fresh out of film school (where he didn't focus on documentaries)Met Brian McClintic, who asked him to watch their tasting practiceFound the practice similar to a sporting eventMet Ian Cauble and found his determination to become a Master SommelierThe success of the filmThe obsessive personalities made the filmBuilds to an actual event (the MS exam)The wine industry was ready for something like the movieNot a "wine film," a different way of looking at wineIntroduced a new group of people who can tell you what to drink (vs. magazines)Documentaries became popular with NetflixNot made by wine people, the outsider perspective made it enjoyable to outsidersWine needs storytellingOther wine filmsSOMM 2 - a" "wine fil"", SOMM 3 - the" "bullshit facto"" of wine, SOMM 4 - more history drivenAuction 288 (to be released June 2022) - a movie about a bottle of 1874 Perrier-Jouët Champagne, more of a history, business storyMedia business modelMovies usually have a distributorTheaters are a big marketing arena for wineiTunes - make a % of revenueNetflixpays distributor a fixed fee, if put on the 1st page can reach millions of peopleOften pays based on what it costs to makeCan own rights outright or rent the filmAmazon - get paid 6+ months after it's up and receive a minimal cut of incremental revenueYouTube - doesn't make any money on Created SommTV to control more steps in the business model - more control of content pipeline, partnerships, place to premiere new films (e.g., SOMM 4)Before Covid - events were a big part of the businessMedia platformsHulu - Jason's favorite, takes the most significant swings in contentStars - has the best moviesNetflix - very careful, content is very similar to each other; often licenses something then makes their own version if it works (e.g., Uncorked is a similar series to Somm)Cost of making filmsBig range - SOMM 2 ~$100k vs. ~$850k for another wine film made by someone elseDocumentaries - can be millions, when there's real music, at least $500kDo not pay people usually to be in the filmSommTV business modelEmployees on salary, which is unusual in film90% original contentIt started with originals, now trying to license other contentFocused on wine, food, and alcohol; food is going to be a big partStarted the streaming service because it's an underserved audience and wanted to super-serve themContent pipeline - would ideally love to have new content every dayHundreds of thousands of subscribers (as of Jan 2022) - believes the potential audience is in the millions" "Som" is defined by Jason as someone who curates - wine at the center, but food, travel, etc…surrounding itPricing - $6/month, $50/yearDid a series of testing to determine pricingCurrent entertainment content wars - other services are losing money to add subscribers (except for HBO Max)Lower cost doesn't necessarily mean more subscribersTechnology - a mix of own developed and 3rd party apps, goal is to bring technology in-houseSommTV subscribersYounger, usually 24-37 years old (~70%), middle classScreenings/events - more varied audience52% male, 48% female - women growing fastKey markets - US largest by far, UK, Brazil, Nordic countries (not allowed in Iran or China)Sparklers - new cooking and wine pairing showIt covers various sparkling wine regions with cooking challengesIt has a "perfect bite" - a meal on one spoonContestants have to judge each otherNo one would have predicted the ending - the final episode aired Feb 8, 2022Podcasts part of SommTV didn't have a marketing budget, so made podcasts which drawback to SommTVGuests feed into each other's showsNot expensive to makeFree, don't have to subscribe
Brian McClintic is an ex Master Sommelier who worked at the Little Nell in Aspen and starred in the SOMM documentary films. Brian launched Viticole Wine in 2016, a wine club for which he collaborates with organic wine and cider producers around the world on custom bottlings. Today I speak with Brian about fermented beverages of the future, including multiple fruit ferments and herbal infusions. We also chat about regenerative agriculture, racism, and how to make our lives and businesses more sustainable with glass bottle recycling, homesteading, and B Corp certification.Instagram @brianbmcclintic @viticolewine
SOMM film star Brian McClintic is no longer a master sommelier. Before he resigned, he talked how the film SOMM came to be with director Jason Wise in this previously unaired episode.
Diego y Mauricio compiten por quien hace el mejor grilled cheese sandwich y hablan de temas importantes como Brian Mcclintic renunciando a su titulo de Master Sommelier por el tema del clasismo, racismo y machismo. El grilled cheese se probo con un Amontillado de Jerez.
on todays show I speak with an incredible guest who you might recognize as having stared in the feature-length documentary film trilogy SOMM, SOMM: Into the Bottle, and SOMM3. Master Sommelier Brian McClintic. Brian is one of under 270 Master Sommeliers in the entire world, he has been featured in numerous national and international publications and was named as “The Wine Guy to Hire” by Departures magazine and among the "40 Under 40 Tastemakers" by Wine Enthusiast. He’s also the founder of Viticole, an online wine club focusing on organically-farmed custom bottlings that he curates with his favorite wine makers from around the world. www.viticolewine.com Brian and I discuss everything behind the scenes of the incredible journey to film the Somm trilogy, to becoming a Master Sommelier and perhaps the announcement of a 4th Somm feature in the making. We also will be diving into the fascinating topic of regenerative farming, as well as his foreseeable uprising of hard ciders. Brian is a true lover of nature and currently calls the mountains in Santa Barbara home. Due to the nature of where this is being recorded there will be a few parts during this episode where the sound quality may get just a little disrupted, however, it’s a story that you definitely don’t want to miss. Brian thank you so very much for joining me! If you enjoy this episode, please leave us a rating and a review, it would truly mean the world! We’ll be announcing a giveaway at the end of the next episode for leaving a review. Hit that subscribe button so you won’t miss out on any of our upcoming episodes. If you’re loving what you’re hearing, you can also follow us on Instagram @everydayfoodandwine as well as our incredible guest @brianmclinticms. You can also join me on Instagram live every week @sarah_faherty to go over fun new tastings together every week. We’ll also be making our “cork it club” announcement next week where you can join us for exclusive content for members. Lastly, I would love to hear from you! What was your biggest takeaway from this episode? What are some topics you’re dying to learn about? You can message me directly at sarah@everydayfoodandwine.com Please stay tuned for the next episode where I sit down with the founder of arguably the most disruptive wine app in the world, Vivino, Heini Zachariassen. --- Support this podcast: https://anchor.fm/sarah-faherty8/support
On this episode, I chat with arguably the most interesting man in the world of wine, Jean Charles Boisset. We discuss his journey from the heart of the wine world in Burgundy, France to the prestigious Napa Valley and cover everything from his crazy parties at Raymond Vineyards to his collaboration with John Legend and Chrissy Tegan. Jean Charles Boisset (also known as JCB) is a French vintner and proprietor of the Boisset Collection. Under JCB’s leadership, the Boisset Collection operates 28 wineries in California, France and Canada. JCB is married to Gina Gallo of Gallo Family Vineyards and together they have twin girls. If you enjoy what you hear, remember to hit the subscribe button so you’ll be the first to know when a new episode is released. Share this podcast with a friend. Screenshot this and tag us in it on Instagram @everydayfoodandwine and our amazing guest @jc_boisset. As always, you can email me directly at sarah@everydayfoodandwine.com, reach out and let me know your favorite part about today’s episode and new topics that you’re dying to learn about. Please join me next time where I talk with Master Sommelier, Brian McClintic, who made a huge splash in the wine world on the award winning documentary “Somm” as one of the three Advanced Sommeliers going through the taxing journey to become a Master Sommelier. --- Support this podcast: https://anchor.fm/sarah-faherty8/support
Jason Wise and Brian McClintic, MS, discuss cider, introducing apple trees into vineyards, and more.
Today’s guest is Johannes Schellhorn, Sommelier and the co-owner of the ‘Freundschaft’ wine bar in Berlin. Johannes’s philosophy about the duties of a sommelier tells you everything how open-minded he is when it comes to various gastronomic products: “To think about everything you put in your mouth”. He also shared a drop of his widespread knowledge about fruit wines and his approach to natural wines. You will be introduced to the Berlin wine life and how the ‘Freundschaft’ has found its place in its neighborhood. Just a glimpse: “In a city where people can go to night clubs and dance naked for 48 hours, those are not the people who demand a classic Bordeaux.” You can also learn strange beverage-food pairings and some exciting tips on how to use social media in the wine branch. I hope you find this episode as cool and loose as I have, and we can all enjoy a nice wine ghost on the “Freundschaft’ terrace soon. | Johannes Schellhorn’s Instagram: @derschellhorn | Freundschaft’s Instagram: @bar_freundschaft | Wine Ghosts’ Instagram: @wineghosts | Wine Ghosts’ E-Mail: infowineghosts@gmail.com | Instagram accounts that were mentioned at the end:/ Marko Kovac: @markokovac/ Sebastian Georgi: @wine.g.orgy/ Brian McClintic: @brianmcclinticm | 5:30 – What is he looking for in a wine to put on the list | 22:15: Freundschaft & Berlin’s wine life | 36:35: Social Media usage in the wine branch | 45:45: food-wine pairings & Some Personal thoughts |
Jason Wise and Brian McClintic sit down to discuss what's involved with natural wine and what Brian is up to now. Also, an update on The Delicacy film and SOMM 4.
This week on No Vacancy Colorado, the gang sit down (on computers) with Brian McClintic, MS of Viticole Wine Club & "Somm" movie lore. They discuss his fame from the documentary that went worldwide viral, how life has changed since getting his master sommelier certification, and what's changed since he started his own business. From traveling the world & meeting the greatest minds in wine, to living his best life on the West Coast we dive into it all. In addition to digging into his personal life, the guys also discuss climate change, organic wines, what helped him shape his wine club, Viticole, and our regular #CO based segments. If you're a fan of food & booze, world travel, or climate change... then this episode is right up your alley!! Tune in, tell a friend, and also go download the new movie on iTunes, #Somm3!! #NoVacancyCO #StonedAppetit
Brian McClintic is a Master Sommelier and documentary film star of the feature length SOMM, the follow up SOMM: Into the Bottle, and now Somm 3, coming out later in 2018. After 15 years in hospitality, spanning wine destinations such as the Little Nell in Aspen, Brian co-founded Les Marchands Wine Bar & Merchant in Santa Barbara, where he was named “The Wine Guy to Hire” by Departures magazine and among the “40 Under 40 Tastemakers” by Wine Enthusiast. Learn more about Brian at CruPodcast.com Bitten by the travel bug in recent years, McClintic launched Viticole in 2016--an online wine club and travel blog, focusing on organically-farmed domestic and import selections. The Viticole Wine Clubs are the only way to access Master Sommelier Brian McClintic's monthly wine selections. Every winemaker Brian collaborates with farms organically. All the wines offered will be exclusive to Viticole – special bottlings, both red and white, that Brian personally curates from around the world. THIS EPISODE IS BROUGHT TO YOU BY Bottle Barn has been serving the Santa Rosa community since 1990 and is one of the best places around to find unique local and international wines. With an extensive selection, everyday low prices, expert staff and this year’s Sonoma County Harvest Fair award-winning wines, there’s no better place to stock up for fall than where wine country buys wine. Mention this podcast at checkout and receive a free, limited edition wine glass, while supplies last. http://www.bottlebarn.com
Brian McClintic is a Master Sommelier and documentary film star of the feature-length SOMM and the follow up SOMM: Into the Bottle. After 15 years in hospitality, spanning wine destinations such as the Little Nell in Aspen, Brian co-founded Les Marchands Wine Bar & Merchant in Santa Barbara, where he was named “The Wine Guy to Hire” by Departures magazine and among the “40 Under 40 Tastemakers” by Wine Enthusiast. Bitten by the travel bug in recent years, McClintic launched Viticole in 2016--an online wine club and travel blog, focusing on organically-farmed domestic and import selections. By the 1st of every month, Brian travels to vineyards all over the world and offers out special bottlings directly from the winery door in real time. This was one of the most fun conversations I’ve had on the podcast. Brian is down to earth, with a great sense of humor, and a fascinating story. Brian comes across as “regular guy” who used hard work and personal drive to become one of the very few people in the world who can call themselves a Master Sommeliers. Brian has also gone down the entrepreneurship route since becoming an MS. Listen in and learn about his unique journey and all the fun stories that go along with it! You can find Brian and Viticole at: Website: https://viticolewine.com/club/ Instagram: brianmcclinticms Instagram: viticolewine
In this wine podcast, I'm joined by Master Sommelier Brian McClintic, founder of Viticole Wines. - We discuss a whole variety of topics, including his recent travels through France, his wine club, and his upcoming role in Somm 3. - Brian also takes us back to when he first started out in the wine industry. - Grab a glass of wine, sit back and enjoy! - Email us friendsofthevinepodcast@gmail.com - For all podcast updates, follow us on Instagram https://instagram.com/ianswinetruths/ - All links are found here- http://linktr.ee/ianswinetruths - Audio recorded over Skype interview. - Intro courtesy of Shakamoraine. They can be found here https://facebook.com/Shakamoraine/
As a wine lover and fan of podcasts I took the opportunity to record a bonus episode with Jim Duane, who produces the Inside Winemaking podcast. Our conversation ranges from my background, my goals in building a wine podcast, and what I've have learned from the wine professionals that have shared their experience during my interviews. We also speak about how I recently moved to Healdsburg, California to work the 2017 harvest and am beginning a new position as a sommelier and assistant wine buyer at the esteemed restaurant and resort that is Cavallo Point, The Lodge at the Golden Gate. LINKS AND RESOURCES MENTIONED IN THIS EPISODE •Cru Podcast •Recommended Cru Podcast Episodes ◦David Ramey - Ramey Wine Cellars ◦Marissa Ross ◦Andre Hueston Mack - Mouton Noir Wines ◦Brian McClintic - Master Sommelier •Mila Family Vineyards - Sonoma •Cavallo Point - Lodge at the Golden Gate •Chef's Table - available on Netflix Listen to Jim's podcast, Inside Winemaking, at InsideWinemaking.com
This episode is a little different. It is a bonus episode you could say. Here's the deal! Recently, I was asked to take part in the Road to Wine Expert Summit, which is a virtual wine summit that shares interviews with 30+ wine experts sharing their stories, tips, and secrets to get you on the fast track to wine expertise and help you build a foundation for your dream career in wine. Some of the speakers include folks who have been on Cru before, like Hillary Zio, Brian McClintic, and Shannon Westfall. It also includes people such as George M. Taber, Bianca Bosker, Mark Andrew, James Cluer, the Yes Way Rosé ladies, Master of Wine Richard Hemming, and Esquire writer-at-large, Cal Fussman. It is an honor to be apart of this amazing group of wine professionals and to flip the script and share my story with you. You can find all of the interviews at RoadtoWineExpert.com. I want to say thank you to the host of this wine summit, Brian McCann, who runs WineBluePrint.com Enjoy!
In the inaugural episode of the Viticole Wine Podcast, founder Brian McClintic, MS is joined by long-time friend Rajat Parr of Sandhi Wines in Santa Barbara County. Listen in as Brian and Raj talk about what makes Sta. Rita Hills a world-class location for Chardonnay and Raj's many adventures in food & wine. http://viticolewine.com
Brian McClintic (@brianmcclinticms) is a Master Sommelier and founder of the wine company and travel blog, Viticole Wine (@viticolewine). In this episode we get into a lot from why and how he first got into wine to how Viticole is becoming a lifestyle business for him that combines his passions of wine, travel, and writing. Learn more about Brian at https://crupodcast.com/show/brianmcclintic We invite you to subscribe to the podcast on iTunes here and leave us a review. Our goal is to grow a community of people who are passionate about wine so we can all learn more and connect with each other. If that appeals to you at all, then subscribe. It helps others find the show, which continues to expand this community you’re apart of.