Podcasts about santa barbara county

The Santa Barbara County Grand Jury recently released a report detailing the lack of data available on vaccination rates in the county. KCSB's Devon Szalva explains what the report found.

The Housing Authority of Santa Barbara County presented a year-in-review for the Buena Tierra Permanent Supportive Housing Residence, and updates on the success and struggles they've faced since its opening last May. KCSB's Tatiana Jacquez has more on the story.

What do a 1946 Western film, a fight for independence in the Balkans, a celebrity Engagement, a Fulbright Scholarship and Baskin-Robbins ice cream have in common? They are all part of the life story of a charismatic, hardworking, and big dreaming winemaker. Meet Sonja Magdevski of ⁠Clementine Carter Wines⁠ in Santa Barbara County's Los Alamos, where she's one of the OGs who turned the sleepy little town into a must visit wine destination.But, her first job in wine was planting a vineyard with no experience.We explore how Sonja fell in love with Grenache, her pioneering role in the Los Alamos wine community and her passion for storytelling through both wine and writing. Join us for an inspiring conversation about taking risks, following unexpected paths, and creating something truly unique. We're excited to have Sonja, a fellow journalist and an inspiration to so many people, joining us to share her story.

What do a 1946 Western film, a fight for independence in the Balkans, a celebrity Engagement, a Fulbright Scholarship and Baskin-Robbins ice cream have in common? They are all part of the life story of a charismatic, hardworking, and big dreaming winemaker. Meet Sonja Magdevski of Clementine Carter Wines in Santa Barbara County's Los Alamos, where she's one of the OGs who turned the sleepy little town into a must visit wine destination.But, her first job in wine was planting a vineyard with no experience.We explore how Sonja fell in love with Grenache, her pioneering role in the Los Alamos wine community and her passion for storytelling through both wine and writing. Join us for an inspiring conversation about taking risks, following unexpected paths, and creating something truly unique. We're excited to have Sonja, a fellow journalist and an inspiration to so many people, joining us to share her story.

As concerns of climate change rise across the nation, Santa Barbara County's Board of Supervisors held a hearing to address these concerns by county members and local organizations. KCSB's Tatiana Jacquez has the story.

A group of endangered steelhead trout that survived relocation during the Palisades fire has begun to flourish in Santa Barbara County. KCSB's Nicolás Brown-Corrada has more.

Dr. Frederick G. Elias is committed to improving organizational leadership styles through the use of communication and motivation. Dr. Elias has attained national recognition as an educator and consultant in organizational development, organizational behavior, industrial psychology, and human resource management. He is a dynamic speaker and author in the areas of motivation, communication mastery, team building, self esteem enhancement, personal goal setting, and empowerment. Values, Beliefs & Clients  Leadership training Dr. Frederick G. Elias designs, implements and conducts leadership training, staff development, productivity improvement, team building, and peak performance programs for the private and public sectors. He works with individuals to create resources that will transform their lives both personally and professionally.  Top Clients Clients include Xerox, Sun Microsystems, General Motors, Cox Cable, Automated Test Engineering, Inc., the State of California Department of Personnel Administration, Los Angeles Community Colleges, Santa Barbara County, and the San Diego Community College District.  Reputation & Resume Dr. Frederick G. Elias is author of the acclaimed I CAN I WILL, Dynamics for Personal Success (ODC Publishing, 1992) and Maximum Impact: Strategies for Life Fitness, in which he encourages readers and listeners to increase self-confidence, manage emotions, and overcome barriers to success. He brings these concepts to the corporate environment through hands-on workshops that provide participants with the necessary tools to make personal changes for lifelong success. The results are vast improvements in the Quality of Work Life (QWL) and enhanced cooperation and compatibility in working relationships.

In this special Earth Day episode, Julia chats with 89-year-old marine biologist and oceanographer Dr. Sylvia Earle, who joins from a boat in the Gulf of Mexico. Sylvia shares what it's like to walk untethered on the ocean floor, how her first dive changed her life, and the ocean's vital role in our survival. Plus, Julia tells a comical story about the one-and-only time she went scuba diving. She and her 91-year-old mom, Judy, also reminisce about snorkeling adventures and a unique 90th birthday gift from Judy’s grandsons. The introduction to this episode was finalized on 4/16/25. The pipeline in Santa Barbara County is an evolving story. Learn more about the pipeline and donate at the Environmental Defense Center. Follow Wiser Than Me on Instagram and TikTok @wiserthanme and on Facebook at facebook.com/wiserthanmepodcast. Keep up with Sylvia @sylviaearle on X and @dr.sylviaearle on Instagram. Find out more about other shows on our network at @lemonadamedia on all social platforms. Joining Lemonada Premium is a great way to support our shows and get bonus content. Subscribe today on Apple Podcasts, Spotify, or wherever you get your podcasts. For exclusive discount codes and more information about our sponsors, visit https://lemonadamedia.com/sponsors/. For additional resources, information, and a transcript of the episode, visit lemonadamedia.com.See omnystudio.com/listener for privacy information.

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources:         REGISTER: 4/5/25 Fungicide Spraying: Evolving Strategies & Grower Insights Tailgate 258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. [00:00:11] Welcome to Sustainable Wine, growing with the Vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:22] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard, and the first ever SIP certified winery speaks with Audra Cooper, director of Grape Brokerage and Eddie Urman, central Coast Grape Broker At Turrentine Brokerage, [00:00:41] they discuss key grape and wine industry trends from oversupply to vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts and future trends. Emphasizing innovation, industry collaboration, and better marketing to stay competitive. [00:01:01] If you love infield education and are on California Central Coast on April 25th, 2025, please join us at the fungicide spring tailgate hosted at Cal Poly. In San Luis Obispo, California, Dr. Shunping Ding will share updated results from a 2024 study on fungicide programs using bio fungicides and their impact on grape yield and berry chemistry. Then we'll visit the Cal Poly Vineyard to explore new powdered mildew management technologies and discuss fungicide spraying programs. With farmers from throughout the central coast to register, go to vineyard team.org/events or look for the link in the show notes. [00:01:44] Craig Macmillan: Our guests today are Audra Cooper. She's Director of Grape Brokerage with Turrentine Brokerage. And also, Eddie Urman, who's Central Coast Grape Broker with Turrentine Brokerage as well. And thanks for coming back. This is part two of a, of a, of an episode here. So, I really appreciate you folks making time to come back. [00:02:00] Audra Cooper: Thank you for having us back. We're excited to join you once again. [00:02:04] Eddie Urman: Yeah, thanks for having us. [00:02:05] Craig Macmillan: So Audra, let's start with you. In our last conversation . [00:02:17] And that was kind of where we left it that then started a conversation amongst the three of us afterward. We were like, okay, there's a lot more to talk about here. So let's do it. [00:02:24] Can you give some examples of what you mean by getting ahead of changes? [00:02:30] Audra Cooper: I think it's a sound business strategy to always try and stay ahead of the curve regardless of what component of business or what industry you're in, right? It's just a, a good strategy to have and a good philosophy to have. It's really important in this industry to continue to stay relevant and in order to stay relevant, you have to stay within the trend or ahead of the trend. [00:02:51] Being behind the eight ball is, never a good thing . You need to be ahead of the curve. A good example of that is sustainable certification. And we still have these discussions on the daily and Eddie, you can talk to this too about how often we have to talk about if you're not sustainably certified, you are cutting your buyer pool, probably roughly in half, as I mentioned in the previous podcast, and you're limiting yourself. [00:03:18] And the majority of the practices, most growers are probably already doing, and they're just not going through the certification process and getting that done. And if you look back a little over a decade ago, it was something that wineries were paying, you know, 25, 50 per ton more for, they were paying a premium. [00:03:36] And then it became more of a, this is really nice to have. And so more and more growers We're doing it as a point of differentiation in their marketing. And now today it's almost a necessity. It's no longer something that's necessarily going to get you a premium price for your grapes. It's also not necessarily a point of differentiation any longer. [00:03:55] It's a need to have. [00:03:57] Craig Macmillan: Yeah, Eddie, do you have anything to add to that? [00:03:59] Eddie Urman: No, I think that's a great example. , Audra offered up. [00:04:02] Craig Macmillan: So there's, trends around that, and there's a lot of certifications now, and I agree, I think a lot of folks don't need to be afraid of whatever the certification is, because you're probably doing a lot of those things already, a lot of common practices. [00:04:13] I think that's an interesting insight that now it's kind of becoming expected or certainly a requirement for a lot of wineries. [00:04:19] Let's talk about changes in acreage. That's where we left off last time when we were talking about the difference between vineyard removals, which have been suggested, recommended, et cetera, by a number of folks in the industry as we just are in oversupply period I've heard estimates that we may have 30 to 35, 000 acres of grapes, more than we need based on current demand. [00:04:40] how accurate do you think that is? , how bad is it on the supply side? [00:04:45] Audra Cooper: Well, I think you have a couple parts to that question, right? Let's dissect that a little bit and start with, we just got back from the Unified Wine Grape Symposium in Sacramento, and of course, during the State of the Industry, Jeff Bitter gave his annual synopsis of the nursery survey that they do annually on how many vines were sold, and they do a, A lot of data work in regards to what were removals and his number that he reported over the last two years was 37, 500 acres have been removed from the state of California. [00:05:15] He believes based on their research that another 50, 000 acres need to be removed to reach the point of balance, assuming that consumption stays at its current rate or drops just a tiny bit. [00:05:29] And when we look at our information internally, now we don't do a survey like Allied does, but we're tracking a lot of information, both with our winery partners as well as our grower partners in regards to who's doing what, and our number's a little bit higher, but we also go back four years technically going back to 2022, our number for the state of California is closer to about 50, 000 acres that have been removed, and, you know, I would argue that If consumption stays flat, certainly there will need more removals, but I don't know about 50, 000 acres more. [00:06:04] That seems like an awful lot of acres that need to be removed. If his numbers are right, that would put us back to Basically global recession numbers, which would be around 500, 000 acres bearing.  [00:06:16] Craig Macmillan: right. in the Grape Crush Report, which is an annual report that's put out by, uh, California Department Of Food and Agriculture and the National Agricultural Statistics Service, there is a non bearing acres section in there, which I always find very interesting. Are we able to glean anything from that data in terms of what's been sold, what we think's gonna go back in, et cetera? [00:06:39] I want to put a timestamp on this. So this is being recorded first week of February, 2025. So the unified was in 2025. The report that's coming out is going to be for the 2024 year. [00:06:48] What can we learn from that non bearing acreage report?  [00:06:51] Audra Cooper: So there's two different reports. the acreage report will be coming out a little bit later in the year. We're going to have our crush report come out on February 10. I think you can glean two pieces of information, but both are very similar. And that is how much acreage has actually been removed and how light the crop truly was, particularly in the coastal regions for 2024. [00:07:10] And so when we look at, for example, a 23 bearing and non bearing acreage information from the state of California they're reporting 446, 000 acres of bearing wine grapes. And if you take that at, say, 7 tons an acre, that's 3. 12 million tons. And we know with certainty at 7 tons an acre, That acreage seems pretty low. [00:07:35] It doesn't seem realistic. So unfortunately, because it's a voluntary report when it comes to bearing versus non bearing acres, I do think that the state's probably about two years behind on real data trends. And so unfortunately right now, if you were to use that report as, you know, an analysis of the industry, you'd probably be a bit off. [00:07:54] Craig Macmillan: got it, got it. Are there trends in what varieties are coming out and what varieties are going back in? Because that's often been the driving force for removals and replants, is chasing the marketplace. Are we seeing that kind of thing in California? [00:08:11] Audra Cooper: Yeah, you know, I'll I'll touch on this a little bit and then turn it over to Eddie. It's, it's really difficult to predict in our industry how and what and when to plant, right? Because you are following a trend and a trend that you're going to be lagging behind in trying to meet because of the amount of time it takes to get a crop and a crop that is productive. [00:08:31] And so oftentimes we're abridged, Yeah. Yeah. too far behind in regards to consumer trends. When we look at the central coast as a whole, there's certainly some segmented dynamics on what's being removed versus planted. And, you know, a good place to start, of course, is Paso. Eddie, do you want to talk a little bit more about that? [00:08:51] Eddie Urman: Yeah we do see some trends of, varieties, being pushed out more frequently than others. You know, for the Central Coast, a couple that come to mind are, Zin, Pinot Noir Merlot is one that historically came out. If it's still there, still going out, and then more specifically, old vines is probably the more specific categories. You are seeing a lot of Cab being pushed, that are old vines, but likely to go back into Cab if it gets replanted. [00:09:17] Audra Cooper: that's an interesting trend, because when we're looking at what was purchased based on the survey numbers that Jeff Bitter reported, he was talking about 12, 000 acres being planted based on their survey in 2024, and an overwhelming percentage was still red varietals, which really bucks the trend on what we're seeing observing boots on the ground. [00:09:41] What we've mainly been seeing planted are more alternative whites and niche whites like Grenache Blanc, Pinot Grigio Astrotico, you know, very specific alternative whites in which they're trending with DTC and kind of smaller producers. Certainly we still see some redevelopment of Cabernet as well as Pinot Noir and Chardonnay, not so much on the red blender side or Merlot. [00:10:06] Those seem to be being pulled out and not redeveloped. [00:10:09] Craig Macmillan: Are we seeing any changes or trends around Okay, I'm pushing out Cabernet. I'm going to replant Cabernet. , am I going to replant the same amount of Cabernet? Am I using this as an opportunity to plant new ground? Do we have any information about that kind of thing? [00:10:24] Audra Cooper: Yeah, I mean, to give you hard data would be challenging. I don't know that anyone really has, a hard, fast calculation of what they do and don't do in regards to, the varietal makeup of a redevelopment. And I do want to clarify, I think there's a common misconception, particularly in the coastal regions that This is new net acreage. [00:10:43] It's not new net acreage. A lot of this is redeveloped acreage, but it will be higher in productivity based on, you know, better vines, healthier vines, better spacing, new farming technology, and so forth. And so we'll have new net supply based off that acreage. In full production. When you look at the new developments, though, and it was save paso cab, for example, it's really difficult to say, Oh, well, let's do 50 percent cab and 50 percent red blenders. [00:11:14] I mean, that's a tough decision to make. And you're really making a a pretty risky bet. I think for most people, they're going to plant to the site and also to the trend in the market. And so oftentimes, for example, again, Paso Cab, you're still going to have Cabernet largely go back in on those redevelopments. [00:11:31] When you look at Santa Barbara County, I think they're diversifying a little bit more than they had been in the past. You're not largely just Chardonnay Pinot Cab. You're also seeing alternative reds and whites being planted in that area. Monterey County, when you look at that region, it tends to be a little bit more mixed bag, but still largely chardonnay then in the southern Monterey County area, cabernet and red blenders. [00:11:54] Craig Macmillan: Do you have anything to add to that, Eddie? [00:11:56] Eddie Urman: As far as the rate of what's going back in the ground, you know, in acres. I think as far as East Paso goes Monterey County, Santa Barbara County, we're seeing contraction as far as more acres coming out that are going back. The only area we do see more plantings that are new, it is in the West side of Paso. And it's substantial. I think there's a good amount of acres that have gone in the West side. [00:12:17] Being from the growing side, I think we always wanted to diversify away from Cabernet and Paso Robles specifically, but the reality is the majority of people still want to buy Cabernet. So if anything, I'm worried that growers expect other varieties to try to diversify their portfolio that might not match the demand. [00:12:37] Craig Macmillan: Right, right. And speaking of demand. , we're talking about land and grapes, what's the current state of the, the bulk wine market where you'd expect a lot of the sovers to go where are we kind of at and what do you think are going to be the impacts on the bulk wine market with the replanting? [00:12:53] Audra Cooper: currently right now, listed available with us is about 28 million gallons. We anticipate that it will climb to probably 30, maybe past 30 million gallons at the peak of listing this year, which is typically early summer. In large part, that's still 2023 vintage. However, we do still have some 21, 22, and of course now new 24 is being listed. [00:13:18] The rate of listing is not being eclipsed by the rate of, you know, attrition decline in regards to bulk wine being removed from the market, whether that's through sales or higher and better use internally for those who are listing it. So we still have an off kilter balance there and certainly dramatically an oversupply and that dynamics likely to continue for the next couple of years until we see consumption increase and, and therefore increasing demand for new products. [00:13:45] Typically when we've seen these large increases in availability, what's gotten us out of it is the negotiants who are developing new brands, particularly when we look back to the premiumization sector. We saw a lot of middle tiers, you know, the likes of Duckhorn and Joel Gott and several others who were growing programs that they may have had for a couple of years, but they were very small and they've broadened those to other Appalachians or California and went to the bulk market first to kind of grow those programs before they started grape contracting. [00:14:16] So we're going to need to start seeing that trend in order to clean that market up. [00:14:19] Craig Macmillan: And so that's, that's basically good news, you think, for the bulk wine supply going down the road. [00:14:23] Audra Cooper: I think. In the future, it is in the short term. It's rather painful to have that amount of availability, right? We've been tracking this for the better part of three decades, and there's never been a single calendar year in which we've carried this amount of inventory, particularly going into last harvest, it was the highest inventory we'd ever seen in our tracking. [00:14:44] Keep in mind that this is what's listed available for us. This is not going out and taking inventory of what everyone has in tank that they're not necessarily going to bottle or they don't have a program for. So you can easily maybe double that number and that's what the likely availability is. [00:15:03] Craig Macmillan: Eddie what do you think is going to happen with pricing on on bulk wine? Yeah, I know that you're a specialized in grapes. But obviously those growers are concerned about what's going to happen to those grapes. From the grower side, how attractive is it right now to turn product into bulk wine, do you think? [00:15:21] Eddie Urman: I would say it's very, very, very much not attractive. Uh, we would. Not advocate for that in most scenarios for growers at this time regarding bulk pricing, you know, bulk wine, obviously we have bulk people who have better insight than Audrey, but in general, it's not going to be good. We don't, we don't foresee an increase in price as. we're obviously seeing an increase in supply of bulk wine, that typically is going to still have more downward pressure on price. And as far as growers bulking wine, it's, I think, a very risky game right now. You know, bulk wine does have a life expectancy, to Audra's point earlier. And, know, if you bulk it now, you have to sell it eventually to make your money back. [00:16:02] And then on top of that, you have to carry those costs with today's interest rates.  [00:16:06] Craig Macmillan: Right, right. So, prices for bulk wine right now, I'm guessing have been on the decline for probably a couple of years. Is that accurate? [00:16:13] Audra Cooper: Yeah, that's an accurate statement. If I were to really think about how long they've been on the decline, I would say probably mid, mid calendar year 2023 is when we start to see the downturn of the market be very, you know, impactful on pricing and overall demand. And of course, increasing inventory is really when that trend started. [00:16:34] I want to kind of go back to what Eddie was talking about regarding you know growers making bulk wine and and how risky that is, you know, we have a saying internally and it's so Elementary, but it's so applicable to these times. Your first loss is typically your best loss or your least loss and so it's really important when you're looking at alternative to market Whether or not you're actually going to be able to optimize how much investment you have in that product, and more often than not, when you're making grapes into bulk wine as a grower, you're not going to have the wherewithal to compete with a competitive set, other wineries, or large growers whose business models incorporate making bulk wine as a producer. [00:17:15] So you really end up being on the losing end of that game. [00:17:19] Craig Macmillan: Eddie, do you see price pressure on growers? Are prices being negotiated down or contracts being changed or not renewed? And if so, does that vary by region, do you think? I know you specialize in the Central Coast, but just from what you know. [00:17:34] Eddie Urman: I think for the Central Coast, it's easy to say that there's still unfortunately more cancellations or evergreens being called and their contracts being executed. There is some activity of people being willing to look at stuff and even make offers, which is good news, but typically it's at a lower pricing. [00:17:51] Craig Macmillan: This is for both of you if I'm a grower and I'm facing this situation both what I can get for my price and then also what the chances are of me selling my stuff on the bulk market, is this a situation where we're maybe better off not harvesting all the crop or mothballing some vineyards for the short term? [00:18:08] Eddie Urman: Yeah, I mean, I think in general, the less we pick this upcoming season that doesn't have a home, you know, the better off if it's picked for, uh, a program where it's actually needed, that's great, but bulking one on spec or taking in more fruit because it's cheap or very, you know, very low cost is not going to be a good thing. good overall thing for the industry. [00:18:30] As far as mothballing, we've talked a lot internally. This is where the conversation came in last time about making tough decisions and being intentional about how you're going to farm or you plant going into the season as a grower is, you know, mothballing is very controversial. [00:18:45] I think for our team, as far as whether it truly works and can you truly come back after it's done, if you're mothballing a Vineyard that's at the end of his life expectancy. You're probably just delaying your pain one more year. Cause it probably will not come back. If you're mothballing a five year old vineyard, maybe it's something that's a different story, but a real tough decision. [00:19:06] Mothballing a young producing vineyard most people are not in that situation. [00:19:12] Audra Cooper: Yeah, I mean, I want to expand a little bit on the, the mothballing and not harvesting fruit. I think it's really important that, you know, while this is a rather negative time in the industry and it's really easy to be very pessimistic. I do want to be optimistic about the needed outcomes and the solutions and the pain that's still rather prevalent in our industry to get kind of to the other side of being healthy. [00:19:36] I do want to be optimistic about some of the newer plantings that we've seen basically since 2012. There is a lot of new to middle aged vineyards that I really hope continue to stay in the ground. They need to stay in the ground because they are the highest and best fit for some of the newer style products in wine. [00:19:54] And we need to be able to continue to keep our wine quality elevated. And so while certainly there's vineyards that need to be removed or, or mothballed and taken out of production, there's also the flip side of that where there's a huge need for some of the. better vineyards and the more sought after vineyards or the vineyards that are priced right for the program that they're going into. [00:20:16] So this is kind of a double edged sword in the sense that yeah, we need plenty of production to be pulled out of the supply chain, but at the same time there's a huge need for very specific supply. So I want to be very careful in classifying those items. [00:20:30] Craig Macmillan: Right. And that brings me to my next question Audra there must be regional differences. Yeah. Yeah. In these patterns, I would assume some areas maybe are a little bit more protected from this kind of contraction or, or expansion over supply and others probably really bearing the brunt. I would guess. Do you see patterns at the state level? [00:20:48] Audra Cooper: I see patterns at the state level, but I can even bring it down to the central coast, even so far down to like even Paso right now. And Eddie and I have been talking about this a lot. You know, we saw a huge uptick in available inventory for east side AVA Cabernet and red blenders and even some of the white. Over the last two years, particularly last year in 2024, [00:21:11] and now we're seeing that dynamic shift from the east side climbing and available inventory. And now the west side is where we're seeing most of our listings come from over the last couple of weeks. And so we're now seeing it kind of push into more of the premium luxury tiers as far as this oversupply and the contraction and the kind of the pain points. [00:21:29] And so we are moving through the channels. Which I know again is, is difficult to hear and it's a very negative position to be in the industry, but it's also a sign that the market and the supply chain is moving through what it needs to move towards in order to come out the other side of this thing on a healthier end. [00:21:48] We comment on this a lot where. You know, it's going to get worse, dramatically worse for a short period of time before it gets better. And we're starting to see kind of the beginning of that position. [00:21:58] Craig Macmillan: What about the San Joaquin Valley? San Joaquin Valley? [00:22:02] Audra Cooper: is actually typically leading the charge in regards to our market, particularly our supply aspect of things, both in grapes and bulk wine. And so when we see A retraction in our industry or oversupply. We typically see it in the interior of the central valley first And when we see kind of a new, Growth stage we see it over there first as well And so they're ahead of us by one to two years Currently and then it kind of follows into the central coast and then up into the north coast and what i've seen Historically when you look back at markets and you look at kind of the time horizons of these things how? Long they live and what pushes the momentum of these markets. You'll typically see it last longer in the Central Valley, tiny bit shorter in the Central Coast and a lot shorter in the North Coast. The North Coast usually doesn't see quite as long of a pain period as the other two regions do. And there's, there's a lot of reasons that we probably shouldn't get into today because it would be a whole nother topic of conversation. [00:23:00] But I do think that the Central Coast right now has got another challenging year ahead of it. But also I think that the on ramp to a more positive industry is a little shorter than what I think people are giving credit for too because a lot of the work is being done, we just got to get through these major pain points first. [00:23:19] Craig Macmillan: We know that consumers drive demand for wine and hence wine grapes but are there other economic forces or political forces or regulatory forces that put pressure on this grape market aside from just consumer demand? [00:23:32] Eddie Urman: again, but 1 of big 1s is, put, it could put pressure to the positive or negative on our industry. We don't really know yet. It's still to be determined. when I read this question, the other thing came to mind to me is, is from a grower's perspective ensuring that you're growing. The compatible correct grapes for your region or varieties or it's staying within where you need to be. If the market for, for example, Chardonnay went through, went to the moon, it doesn't mean everyone in Paso should plant Chardonnay, [00:24:00] even though that's the hot variety, right? [00:24:02] It wouldn't be the best variety for most areas of Those are some of the quicker things that come to my mind. I'll probably elaborate. [00:24:10] Audra Cooper: I think to expand upon that, certainly regulations regarding, you know, water usage and irrigation is is a huge factor. And, and Eddie, you could probably do an entire podcast on that particular topic. And I'm sure that you guys have actually, Craig in addition to that, you really look at the economic environment in which people are growing grapes and producing wine. [00:24:32] And the economy of it is getting, you know, more and more difficult. The margins are getting much smaller. You can argue that more often than not people are taking losses year over year. And that puts a ton of pressure on their cash flow. In addition to that, when you look at the lending environment as well, that's become a lot more say, non conducive to being able to continue with business. In a lot of cases, [00:24:57] we have a handful of clients, if not more, who are questioning, do I prune because I don't necessarily have the same operational loan that I've had over the last couple of years and I've been taking low grape prices in order to survive to the following year, but you can only do that so long before it catches up to you. [00:25:14] And then we have another group or another segment of clientele who will prune, but may end up having to throw in the towel sometime, you know, mid summer or sooner because they don't have enough capital to continue with the grapes or you know, not sold. And then you look at the producer side on the winery side, and, and they too are getting crunched. [00:25:32] You know, we often talk about how low grape prices are, but we forget that, you know, wineries are getting crunched on their bottle price as well in order to nationally distribute. You know, what you see on the shelf as a price point does not necessarily mean that that's a price point to that producer. So the economies of this industry are getting more and more difficult every single year. [00:25:52] Craig Macmillan: Eddie, especially, are you seeing trends towards things like mechanization to try to keep costs down? [00:25:58] Eddie Urman: Yeah, absolutely. I mean mechanization and then automation and the vineyard or two, the , you know, hottest topics so here. And people were definitely making the efforts to try to implement those as they come available. The difficult thing can be oftentimes it's investment in equipment. That's very expensive and you have to truly consider is it going to, is it economically feasible to invest in that equipment and what's the payout time going to be based upon the amount of acres you're farming or how many passes you can do with that piece of equipment. So we're, we're seeing it happen, which is great. [00:26:31] It's innovation and it's heading us in the right direction, but at this point, a lot of it is still quite expensive and not everyone could participate for cost reasons. Yeah. [00:26:41] Craig Macmillan: Going forward, we've talked about this a little bit in terms of how different regions are kind of more paying for longer and some a little bit less and et cetera. And this then translates into the wines that are out there. Audra, you'd mentioned you know, the potential of negotiants to come in and help to alleviate the market. [00:26:59] That's definitely what happened in the nineties from my memory. We saw a lot of negotiate brands pop up because there was a plentiful supply for some of those years. Are there things that companies or government or grower associations, are there things that organizations could do to advise growers or help move people in the right direction in terms of kind of what they need to do? Is the viticulture consulting community? Taking these things into account Eddie, let's start with you, [00:27:29] Eddie Urman: that's a big question. there are plenty of people giving good advice in the industry and growers do have resources to reach out to, but it's very difficult to hear information that doesn't. Align with what you would like to do, right? So taking out our emotions from this from the equation and say, okay, does it really make sense to do this or to do that? Where where's that going to leave us and is that going to be in a position? To move forward in a better, know in a better new industry or new, you know New time in this industry when things rebound there's information out there, but it is difficult extremely difficult right now for growers and wineries to make decisions [00:28:09] Craig Macmillan: Yeah. That's the challenge when you have something like this, where it's individual decisions that lead to mass outcomes. It's hard for me as an individual to say, okay, well, I'm going to do my part. I'm going to keep these 10 acres out of production. Especially when I can see that I could sell to somebody. It's a tough go. Go ahead, Audra. [00:28:24] Audra Cooper: So I'm gonna go off on a tangent here a little bit. [00:28:26] Craig Macmillan: do. [00:28:28] Audra Cooper: I don't know, you might not welcome this one. So, you know, some people know this about me. I'm a pretty big Tony Robbins fan. And, You know, for some of you who don't know who that is, he's a self help guru that does a lot of different events and has written a lot of books and he has a philosophy and a saying that he utilizes through most of events, which is where focus goes, energy flows. [00:28:51] And unfortunately, we have not done the best of jobs being positive about ourselves in the industry, out there in the media, that ultimately is consumed by the masses. And so, I've been on this huge bandwagon about, when we're talking to the media, obviously we need to be rooted in reality, but we need to be as optimistic as we can about who we are and what our why is. [00:29:16] And I think oftentimes when we have these downturns, and this one's a pretty deep one, admittedly. That's the rooted in reality, right? But in these downturns, we tend to turn very, very pessimistic and we fail to remember that to some degree or another. We've been here before, and there have been a lot of innovations and activities and work and leadership that have pulled us out of it, and so we need to remember our history a little bit, I think would be my recommendation there, and I think a lot of the associations do a great job In reminding everyone what the historical background is and in some of our why Paso Robles Wine Country Alliance is a great example of what an association can do for a region on a national and international level. [00:30:03] I will continue to sing their praises because I think they've done a beautiful job in what they've done over the last 15 years. When you look at You know, what's happening from a government and regulation standpoint, you know, we have to band together as a community and be loud voices. We can't just rely on our neighbor or our representative to be our representative voice. [00:30:25] We need to make sure that we continue to be out there and loud. The other thing too is. We have a community, but we have a tendency to not keep collaboration consistent, and I would love to see our industry collaborate a little bit more, particularly on social media. I know that there's a lot of people probably listening to this right now thinking, why is social media even a remote solution? [00:30:48] But the amount of consumption from the younger generation that are now of drinking age that have not adopted wine as a beverage of choice, consume a huge amount of social media, more than they do TV, more than they do reading, more than any other culture. aspect of information gathering or any other platform that's available to them. [00:31:10] And we have an opportunity to band together and collaborate and change the algorithm regarding wine on social media. And I love to see us do that. We haven't done it. And there's various methods of doing that. And again, could probably be another podcast. I'm by no means the foremost expert on that, but our collaborative efforts. [00:31:27] We'll just drop that because I don't even remember exactly [00:31:30] Craig Macmillan: I think that's sound advice And it's always been a challenge. We do have some statewide Organizations that have that mission. They have a lot on their plate But I agree with you. I think that that is definitely the route or it seems to be the route There's more more research coming out that's showing that Not just the time but also like where people get their news You know, it shows you how important that is to them, how important , that venue is to them. [00:31:55] Eddie Urman: 1 of the things for me to extrapolate on that a little bit. What Audra was talking about is unified at the industry hot topics. Um. Rock mcmillan talked for a minute. The ceo of silicon bank about the wine industry Not itself and taking market share from itself, but taking market share from wine from beer from spirits They've clearly done that to us. [00:32:18] I mean It's a competition. It is what it is, and we've not done a great job marketing To younger, younger generations, everybody knows that everybody repeats it, but what are we going to do about it? And how can we as an industry figure out how to do a better job getting people exposed to wine, getting people to enjoy wine? [00:32:37] Audra Cooper: Yeah, I like that, Eddie. It's time to get aggressive and it's time to re enter wine in the conversation of culture and being part of the daily lifestyle. We've let it kind of fall by the wayside and it's time to get aggressive about what wine can be and was and should be here in the near future. [00:32:57] Craig Macmillan: right. You'd mentioned, you know, what's happened in the past. Audra, are there lessons that we learned that we are forgetting from 20 years ago or lessons that we should have learned 20 years ago that might help us now? [00:33:11] Audra Cooper: it's, that's an interesting question, and I think it is a great question of merit, because history does tend to repeat itself I think we need to get better about predictive trends, and I don't know what the answer is to that, I just know that we need to do that and again, we, we kind of talked about it early in the podcast here that, you know, it's really hard to plant a trend, because you're usually behind the eight ball on it. [00:33:38] And I think that we need to get better about how we plan for the future. I think we forget that, you know, Robert Mondavi and the Gallo's and, and countless others who came before us really went out. To the masses and marketed wine, not just their brands or their programs. They were out there to make sure that they were representing the wine industry and the product that we produce first and foremost. [00:34:06] And so I think there's that element. It's not necessarily missing, but it's not loud enough and it's not aggressive enough. And so we definitely need some leaders to come forward in that regard and really push the initiatives. That we fought so hard to stay in business for. When you look back historically to, I think we have a tendency to kind of do the blame game a little bit. [00:34:28] Like, you've planted too much over there on the coast and you've removed too much of the northern interior and you're charging too much up there in the north coast. And the reality is there's a place. For everyone to play and instead of being the competitive set that we are, again, to Eddie's point that Rob McMillan made as state of the industry, we should be looking at how do we take market share from our competitors, which are beer and spirits, RTDs, and so forth, not from each other. [00:34:57] Craig Macmillan: Yeah, that makes a lot of sense. It sounds like it's a time when we need to see some new leadership step up or some folks to take leadership roles which is always kind of scary. [00:35:08] Audra Cooper: It is. It's, it's, you know, here's the, the beautiful thing about emotion though. It's usually a call to action. So if we get scared enough. Someone will do something and I think we're just about there, and, and there's probably people working in the shadows that we're not aware of that will probably come forward here soon, you know, there's great leadership at CAWG level with their association as well as the Wine Institute, they're working hard every single day to be lobbyists , for our industry and to be making sure that they're representing our issues and finding solutions, solutions. [00:35:40] You know, one of the big things that I've learned over the last couple of years, particularly this last year, is, is that we are all responsible for our future and making sure our future is compelling. And so we need to be supporting those associations and paying attention to the relevancy of the information that's out there. [00:35:55] Craig Macmillan: Yeah, that's excellent. This is a, again, kind of a, kind of a tangent and it may not lead anywhere, but I, I just had this thought. You were talking about sustainability certifications and how important they are for growers now. Do you think that communicating the sustainability story of wineries and probably done at an individual level and then spreading out from there do you think consumers would respond to that? [00:36:17] Eddie Urman: Yeah it's hard to say because marketing is not my forte, but I, it sure seems like with the trends as far as health conscious and all this, I think it would resonate with them. It really should. And it's something we should probably capitalize on more as an industry in general. Yeah. [00:36:33] Craig Macmillan: That's interesting. Well do you have, does anybody have like a final message or one thing you would tell growers on this topic? Audra, [00:36:40] Audra Cooper: Well, we covered a lot of topics today, and I think I'll leave everyone with the same thing I said earlier, Where focus goes, energy flows, and if we're focused on the negative, and we're focused on how tough the industry is right now, that's where we're going to be. If we're focused on solutions, we'll find one that works, and it's going to be different for everyone. [00:37:04] Everyone's solution may look a little bit different. This is both an individual and industry wide issue that we're facing currently. with the downturn in the industry and the extreme oversupply. But I have faith that the work that's already being done will pull us out of this. We just need to get innovative in how we market to new consumers. [00:37:26] Craig Macmillan: That's great. Where can people find out more about you folks? [00:37:29] Eddie Urman: on our website. , you can get our information on there and reach out and contact us. Anything else Audra. Right. [00:37:44] Audra Cooper: Year you can go to our social media Turrentine Brokerate or you can find me at GrapeBroker on Instagram. You can also call us or email us or text us if you'd like, or smoke signal us too, although please don't carry fires. [00:37:50] Craig Macmillan: Anyway, right. Well, thank you so much. I guess today we're Audrey Cooper she is a director of great brokerage at Turrentine. Brokerage and Eddie Urman, who is the central coast, great broker Turrentine. Thank you both for being here and having such an interesting conversation. It's an important topic with a lot of question marks, lots and lots of questions, but I think we had some good things come out of it and I really appreciate it. [00:38:11] Audra Cooper: All right. Thank you.  [00:38:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by wonderful laboratories. Wonderful laboratories. Operates two state of the art high throughput laboratories to support pathogen detection and nutrient analysis. The team provides full service support to customers with field sampling, custom panels, and special projects. Their customers include pest control advisors, growers, consultants, seed companies, backyard gardeners, researchers, and more. [00:38:45] Make sure you check out the show notes for links to Turntine brokerage. Their previous interview on the Sustainable Winegrowing podcast, that's number 259, wine Grape Market Trends for 2024, plus other sustainable wine growing podcast episodes, including 265. How to stand out on social media in 2025 and 268 how to tackle leadership transitions successfully.   [00:39:10] If you'd like this show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. [00:39:16] You can find all of the podcasts@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Winegrowing with the Vineyard team.   Nearly perfect transcription by Descript

Embracing Success Beyond Social Media: A Faith-Focused Journey to Becoming a Published Author With so much focus on social media, it can be hard for anyone striving to become a published author not to feel the pressure to build a massive following. One might think it's necessary to be seen as successful. However, true success comes from following God's plan and staying rooted in your values. Becoming a published author doesn't have to revolve around likes, followers, or algorithms. Redefining Success to Become a Published Author It's easy to look at people who have achieved literary success and focus on where they are now—published, celebrated, and recognized. But what you don't often see is the long, unseen journey it took for them to become a published author. That journey looks different for everyone, beginning with defining success on your terms - not the world's terms. You can view success through three lenses: ours, God's, and the world's. Are you writing simply for personal ambition? Are you chasing worldly approval—fame, money, social media validation? Or are you seeking to become a published author in alignment with God's unique plan for your life? The world often tells us success means going viral, having a curated life online, or selling millions of copies. But God's definition of success is grounded in faithfulness, obedience, and impact—sometimes unseen but always meaningful. About Allie Marie Allie Marie's passion is helping people, especially girls and women, live flourishing lives, know their God-given worth, identity, and purpose, and experience vibrant wellness in body, mind, and spirit.  As a teen girl and young woman, Allie battled severe depression and even tried to end her life. But by God's grace, grit, and a commitment to live a healthy lifestyle, she is thriving and has a life more beautiful than she ever could have imagined.  Allie is an award-winning author, podcast host, life coach, and speaker. She is also the Founder and CEO of Wonderfully Made®, an organization and ministry she started when she was twenty. Their mission is to help girls and women know God and their values and thrive. We are on a rescue mission to save girls' lives from suicide.  Allie lives in Santa Barbara County with her husband, Paul, and Golden Retriever Gidget, where she loves being unplugged, writing, playing with horses, surfing, and adventuring up and down the California coast.  Website for Allie Marie Smith Additional Resources Pre-Order Allie Marie Smith's Book: Social Media Reset: A 30-Day Guided Journey to Unplug, Reconnect with God, and Reclaim Your Joy Get Robyn's Book: You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You. What You Need to Know to Write a Book and Become an Author - Episode 134  Strategies to Create Success Without Social Media - Episode 347

Matt Dees is the winemaker at JONATA, The Hilt, and The Paring, wineries which are located in California's Santa Barbara County.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prop. 36 made major changes to California's drug legislation and justice system. Just how has the proposition been established here in Santa Barbara County? KCSB's Tatiana Jacquez has the story. Photo credit: Santa Barbara Courthouse, courtesy of Archinia/Wikimedia Commons

Laura Abrignani, a nurse practitioner, has devoted over 25 years to women's healthcare. With extensive experience working in practices across Los Angeles and Santa Barbara County, Laura has vast expertise in women's health. Additionally, she is one of only 2,200 Menopause Society Certified Practitioners. She talked to KCSB's Mavis Holley about the recent opening of Coastal Well Woman, a women's health clinic in Santa Barbara specializing in menopausal and midlife health. Photo credit: Courtesy of Laura Abrignan

Concerns arise as Washington, D.C. moves to cut funding from the Corporation for Public Broadcasting, raising fears that public media may not be able to function at full capacity. Alice Dehghanzadeh with KCSB News has more.

For review:1. Hamas to release six Israeli Hostages on Saturday.  2.  IDF Strikes Weapon Sites in Syria. The strikes targeted Syrian tanks used to store weapons, according to the IDF.3. IRGC General Threatens Israel with Third Missile Attack. “The True Promise 3 will be carried out in appropriate time,” said deputy commander-in-chief of the IRGC Brigadier General Ali Fadavi.4. US & Russia Establish Goals for Cooperation in Riyadh Talks. The two sides agreed broadly to pursue three goals: to restore staffing at their respective embassies in Washington and Moscow, to create a high-level team to support Ukraine peace talks, and to explore closer relations and economic cooperation.5. US President Trump said he would not oppose the Europeans if they wanted to send peacekeepers to Ukraine to provide security guarantees in the event of a peace deal. "Having troops over there would be fine, I wouldn't object to it at all," President Trump told reporters at his Mar-a-Lago Club in Palm Beach.6. Russian defense companies make comeback at the biennial 2025 IDEX Defense Show in Abu Dhabi- United Arab Emirates. The 2025 IDEX setting is noticeably different from the 2023 edition, when Russian companies were not even listed on the show's official website. One of the top Russian exhibits is the Kalashnikov Group's Kub-2-E strike drone equipped with guided munitions as part of a drone-swarming concept.7. UK begins competition for new 5.56mm light machine gun. Named “Project TROUBLER,” the initiative seeks to address capability gaps left by the decommissioning of the L110 A2, a 7.2-kilogram (15.8-pound) machine gun. The new weapon must be lighter and more modern than its predecessor, enhancing the mobility and combat effectiveness of Infantry Soldiers.8. US Navy continues recovery of the EA-18G Growler that crashed in the San Diego Bay last week. The entire recovery operation could take up to two weeks, according to a US Navy news release. 9.  US Tests Unarmed Minuteman III Ballistic Missile. A test launch of an unarmed Minuteman III intercontinental ballistic missile is scheduled for Tuesday night from Vandenberg Space Force Base in Santa Barbara County, California. The missile will likely be visible from Los Angeles and well beyond as is flies on a trajectory to the central Pacific Ocean. The launch might be visible from as far away as Oregon, Nevada, western Utah and Arizona, and northwest Mexico.

As the Trump administration brings about new immigration enforcement policies, Santa Barbara County makes efforts to clarify the rights of the Courts when interacting with immigration enforcement agencies. KCSB's Tatiana Jacquez has the latest.

Santa Barbara County officials held a public meeting to address the growing concerns about fire preparedness in the community, emphasizing the role of individual responsibility. KCSB's Elizabeth Lane has more.

When should Santa Barbra County worry about their water supply? County officials make sense of fluctuating water sources and dry climate. As fires revenge California, can Santa Barbra rely on rainfall to alleviate fire concerns? KCSB's Mavis Holley explains.

The Commission on Judicial Performance, an independent state agency that investigates judicial misconduct, publicly called out two local judges. KCSB's Elizabeth Lane has more.

The report “Aging Well in Santa Barbara County” was released last week to tackle the challenges that come with the rapidly aging population. KCSB's Alice Dehghanzadeh has more.

In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any will grow there at all. Joel Harms, Ph.D. student in the Department of Bioresource Engineering at McGill University in Australia is using artificial intelligence to simulate the potential to grow pinot noire in different regions of the world that are currently considered too cool. The project mapped 1,300 varieties to 16 different points of climate data including temperature, precipitation, and growing degree days. The findings could play a crucial role in identifying the winegrowing regions of tomorrow. Resources:         207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand Cal-Adapt Development of a generative AI-based model for guiding grape variety selection under contemporary climate dynamics Generative AI for Climate-Adaptive Viticulture Development Joel Harms Google Scholar Page Mapping Global of the Potential for Pinot Noir Cultivation under Climate Uncertainty using Generative AI University of Adelaide Wine Economics Research Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any, will grow there at all. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:23] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery. Speaks with Joel Harms, PhD student in the Department of Bioresource Engineering at McGill University in Australia. [00:00:42] Joel is using artificial intelligence to simulate the potential to grow Pinot Noir in different regions of the world that are currently considered too cool. [00:00:52] The project mapped 1, 300 varieties to 16 different points of climate data. including temperature, precipitation, and growing degree days. The findings could play a critical role in identifying the wine growing regions of tomorrow. [00:01:07] Want to be more connected with the viticulture industry but don't know where to start? Become a member of the Vineyard Team. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:34] Craig Macmillan: Our guest today is Joel Harms. He's a PhD student in the Department of Bioresources Engineering at McGill University. And today we're going to talk about mapping global future potential for Pinot Noir cultivation under climate uncertainty using generative AI. [00:01:51] Bye. Bye. This is a really interesting topic. I came across an abstract from a recent ASEV meeting and I was like, I just have to know more about this. This just sounds too interesting. But welcome to the podcast, Joel. [00:02:04] Joel Harms: Okay. Thank you very much. Thank you for having me. [00:02:06] Craig Macmillan: What got you interested in this topic in terms of this wine grape region? Stuff. [00:02:12] Joel Harms: I think it was more about I wanted to build models that are useful, I guess, broadly useful in vineyard management and like establishing new vineyards and like kind of covering some of the base problems. Initially, my thought was, how can we. see which grape varieties are alike. [00:02:32] How can we like make a representation of them in like a latent space. But then I found out , if I do that, that's, you know, somewhat useful, but if I take that just a step further, I could just connect it with climate data already. And then we would have a model that could, be used for prediction and it would be so I guess. How do I say like broad or general enough so that you could apply it in any environment. So like any climate can be used to predict any grape suitability matrix, which is quite nice. And so then I thought, no, let's do it. Let's try that. [00:03:11] Craig Macmillan: So your colleagues and yourself did some simulations, as we just mentioned specifically around Pinot Noir and the potential to grow it in different parts of the world that currently are considered too cool. Tell us exactly how you went about this. [00:03:25] Joel Harms: The abstract is kind of a case study on one application of, These models that we built. So we built very general grape variety recommender systems based on climate. And so we wanted to show a cool application globally. This can be applied to find regions that will be too hot in the future. [00:03:43] So we built the AI models first starting from looking at where grapes are grown and tying that together with what climate is there regionally. Unfortunately, you know, we can't use like very precise climate data because we don't have the exact location of each grape variety in each region. [00:04:02] Craig Macmillan: hmm. Yep. [00:04:03] Joel Harms: Yeah. So therefore, we use larger climate data. So like at 50 kilometer resolution, which is still helpful to, I think, gather overall trends, not so much, you know, to plan an individual vineyard probably, but just to see like in which areas maybe there would be. in the future interesting vineyard sites. [00:04:23] Just like kind of as like a pre guidance sort of model. And then we, tested it. We tried to validate this model and then we presented a first case study with Pinot Noir because we were presenting in Oregon at the ASEV conference. So I figured, you know, might as well do Pinot Noir if we're already in Oregon. [00:04:43] Craig Macmillan: Can you explain to me the artificial intelligence piece of this? I mean, you hear about it and you know, kind of what different types of AI do. I don't think a lot of people realize that, you know, that's a very general concept and people have designed particular tools for particular reasons. [00:05:01] So, in this case, what exactly was the AI component? What's inside the box, basically? How does it work? [00:05:07] Joel Harms: First off, I guess to explain for listeners , cause AI does get thrown around a lot and it's hard to know what that actually means. So when we're talking about AI, it's usually we're tying some sort of input data to some sort of output data. And we're teaching a very complicated mathematical function to map one to the other. [00:05:25] So like kind of a correlation. But it's not a simple correlation. That's why we need these models and that's why they're pretty fancy. [00:05:31] So in our case, we're using an AI that was inspired from the community of medical science, where similar models were used to connect, for example, the ECG measurements of a heart with like scans of the heart. [00:05:50] And then Trying to tie both of those datas together and to reconstruct them again to see if, like, you could find correlations between those and maybe if one of them is missing, you could, , predict what it would look like. And so, since this is a very similar problem, , and we have similar input data in the sense of, we have grapes, which grapes are grown where, and we have what is the climate there, roughly. [00:06:13] So we can tie that together and try to connect both of those types of data and then get an output of both of those types of data so that we can go from grapes to climate and climate to grapes in the same model. So we have these , you could say like four models. that are tied together at the center. So input grapes, input climate, then in the center where they get tied together and then output grapes, output climate. And so we train it to, reconstruct it from this combined space where we like, Scrunch it down, which is what the autoencoder does. [00:06:48] Craig Macmillan: So if, if I understand correctly, what we're talking about is , we know that we have the data and we know where wine grapes are grown, different types for different climates. Then we have the climate data in terms of how things may change over time. And then we're creating a prediction of. How those climates change, and then translate that into what we already know about wine grapes. [00:07:09] Joel Harms: Sort of. Yeah. But in our model for training, we just use the existing ones. So historical climate data and historical grape variety data. Once we have that model trained, we just apply it for new climates that come from like other climate models. So we don't do the climate modeling ourselves, but we extract that information and feed that into it and get the grape varieties output. [00:07:31] Craig Macmillan: So you look specifically, at least reported on areas that currently are considered too cold for growing a high quality pinot noir or growing wine grapes in general. What did you find out? What Parts of the world might be the new leading Pinot Noir regions. [00:07:46] Joel Harms: . So that depends a little bit on the exact scenario and how much the climate is supposed to warm. We have like two scenarios is what we looked at. We looked at a 8. 5 scenario and a 2. 6 scenario and going by the 8. 5 scenario, some of the regions that are improving are for example, Western China. And also Southern California, actually, and Quebec, , like Southern California is in Santa Barbara. I guess that's technically Central Coast, [00:08:17] Craig Macmillan: Yeah, well, that's interesting There's a lot of Pinot Noir in Santa Barbara County in the in the coastal zones Any other regions that popped up? [00:08:26] Joel Harms: Yeah, a lot of Australia seems to be doing better and like Northern France, [00:08:31] Craig Macmillan: Yeah pushing it to the north. Did England pop up? [00:08:35] Joel Harms: England, yes, but England seems to like stay the same in compared to historical. So not like as if it's improving, at least like from this, like rough map that we made. What we want to do is do it a bit more finely. The, this prediction, because we currently just used regions where wine is already grown, but then try to like interpolate just for calculation efficiency. Outward. So like our maps are created not only by the model itself, because that would be too calculation intensive. So for the, for the sake of simplicity, we did it like this, but we're still writing the final paper. So, you know, don't invest just yet, wait a little bit and then, [00:09:17] Craig Macmillan: I was gonna bring that up. Where should I put my money? [00:09:19] Joel Harms: Exactly. So don't do that yet. Wait for the final paper and then we will double check everything over. Oh yeah. Arkansas was one that was improving too. Very interestingly. Yeah. [00:09:28] Craig Macmillan: I was kind of surprised because having talked to guests, many guests from, you know, New York, from Texas, from people who consult in the Southwest Northern California, which can get quite warm. What we've talked about is the question of it getting too hot to grow quality wine grapes. [00:09:49] You know, wine grapes will grow to tolerate quite high temperatures. So, for instance, the San Joaquin Valley in California, produces a lot of wine grapes. They're not considered to be very high quality compared to coastal zones. So the vines do great and produce good crops and all of that. So there's concern that areas that have been kind of in the sweet spot, kind of in the, we call it the Goldilocks phenomenon where climate, soil, time, everything just all kind of fits together. [00:10:12] It sounds like this idea would be applicable to predicting what areas might become too warm for high quality wine [00:10:19] Joel Harms: Yes. Yes. It's definitely the case. Yes. And in our maps. You can see both at the same time because it sees like relative change, positive, relative change to, to negative. Some areas that look like they're not going to do so well in the future or less good in the future, even though they're like really good right now is like Oregon, unfortunately. [00:10:39] And the Azores or Northern Spain, even in Eastern Europe, a lot of areas. Seem to be warming up like in Romania at the coast. Not necessarily just the warming up part, but also because we consider 16 different climate variables, it could be the warming up part, but it could also be, you know, like the precipitation changing things like that, you know. [00:10:59] Craig Macmillan: You said 16 variables, we talked, you got temperature, you got precipitation, what, what are some of the others? [00:11:04] Joel Harms: Yeah, we got the growing degree days, the winter index, we got the Huggins index, we have radiation. Diurnal temperature range, the annual average temperature, for the precipitation, we have it like a three different scales, in the harvest month over the growing season and also throughout the whole year same for the temperature. And then we have the, growing indexes [00:11:26] Craig Macmillan: do you have plans to do this kind of thing again? Or publish additional papers from the work you've already done, because I think, it sounds like you've got a lot of interesting findings, [00:11:35] Joel Harms: Oh yeah. Yeah. The results only came in like right before the conference. We're still analyzing everything, writing everything. So the first thing that's coming up is a paper just on , how did we build the model and like all the validations and does it make sense with like expert classifications of how experts classify suitability for grapevines and things like that in the past to see if. That lines up as it should yeah, and then after that we'll publish some of these predictions and what we can learn from these and more detailed than how we did it right now where, most of it's like interpolated because we couldn't predict for every location, so like we predicted for some locations and interpolated. Just for computational efficiency, I guess, but you know, we're, we're getting there. Unfortunately, academia is quite you know, a slow profession. takes a lot of time. [00:12:24] Craig Macmillan: Yes, yes it does. And then getting it published takes a lot of time with reviews and whatnot. And so I just want to put a time stamp on this. This is being recorded in October of 2024. So, Give it some months, at least several, several, several, several. But it's exciting. This stuff's coming out. It'll be in, be in the literature. That's really, really great. [00:12:43] Joel Harms: And soon what we're trying to do is also release like a tool or something that, you know, where people can input their location and we can, our climate data, like call out the climate data and see what, what some of the predictions would be. Yeah. [00:12:57] Craig Macmillan: Oh, that's neat. [00:12:59] Joel Harms: I might've done that for Niner Vineyards just now to see, to see what, what's a suitable there, but only the current ones. [00:13:08] So I mean, it's kind of is exactly what you're growing. [00:13:10] Craig Macmillan: Funny. You should mention that. There is a a website called CalAdapt that allows you to put in some ranges and some variables specific to your location, you put your location in, and then there's a number of different models that you can run. Some are very conservative, some are not in terms of what the predictions are for climate change globally. [00:13:31] And then gives you a nice report on what the average temperature change might be in degrees Fahrenheit or Celsius also takes a stab at precipitation, although I talked to somebody who was connected to that and they said the precipitation is always kind of questionable. And also looks at things like heat waves, how many heat waves days over 100 or days over 95, you might expect because those can be quite fluctuating. [00:13:55] damaging. Even, even though vines can tolerate heat, if they're not acclimated, getting these big stretches of over a hundred, for instance, can be kind of stressful. I did that and kind of looked at it myself and thought, huh, I wonder if we had better, more, um, detailed information, what that might look like. [00:14:12] Another tool that was mentioned that you used was a deep coupled auto incoder networks. What are those? [00:14:18] Joel Harms: So that was what I described earlier, like these component models , where we have a. The encoder and decoder part, the input part is the , encoder and the output part is the decoder. And in the middle of these we have a latent space and then the coupled part means that we're having multiple of these that share their latent space. [00:14:38] So that's , where we're tying them together so that we can input either climate or grapes and get as outputs either climates or grapes. So it's like very, very flexible in that way and so I quite like that. And it turns out it does better than even some more traditional approaches where you just feed in climate and get out grapes like from a neural network or something like that. [00:14:59] Just like a neural network, because we have technically like four neural networks and all of them have three layers. So that's three layers or more. And so that's what makes them deep. [00:15:08] Craig Macmillan: Got it. [00:15:09] Is this your primary work as a PhD student? [00:15:13] Joel Harms: Well, as a PhD student, I'm still working on modeling. But not so much with grapevines, unfortunately. I'm looking at still climate models. How can we adapt for example, now we're looking more at the Caribbean. There's flooding issues. Particularly in Guyana. And so we're trying to, you know, help maybe the government to plan land use better in order to avoid, you know, critical areas being flooded, agricultural land being flooded and these type of things. [00:15:41] So it's more looking at flooding modeling, there's definitely some overlap in that sort of work, it's definitely still like in the area of using data science to help decision making which is the overall theme of this work. [00:15:55] Craig Macmillan: Yeah, and that was something that also came up in my little mini project was the potential for massive storms and also the potential for drought. Which, wasn't part of your work at this stage. Is that something that you would be able to find a way of including in your modeling that might give you some idea of how things might change? [00:16:15] And it's specifically what I'm thinking of is Cyclone Gabriel, I believe it was called, Gabriella just devastated parts of New Zealand. And raised a lot of concern about how, you know, when we were in these coastal zones, we go, Oh, yes, it's mild. It's great. But we're right near the ocean. [00:16:33] Right. And in October between 24, we've seen a very active hurricane season in the Caribbean and on the East coast and the Gulf. Do you think there's potential for this kind of thing to give us more of a heads up about what might be coming our way in terms of massive storm events? Cause that might affect how and what I do. [00:16:52] Joel Harms: I guess this wouldn't depend really on the grape variety itself. That would be more like a citing issue, right? Like where do you plant? [00:16:58] That's what we're looking at now with the like flooding mapping if there is a storm, where does the water collect? Which roads are cut off? Or, I mean, I guess in the case of vineyards, you could look at like, what would be the likely damage would there be now saltwater maybe even if you're depending on where you are. That's definitely something to look at. [00:17:17] All you need is sufficient, like past data points. So you can calibrate your models and then. You know, look at different future scenarios and what will be important to for the future is to look at what's kind of the certainty of these predictions, right? Like, what are your error margins? What's your confidence interval? [00:17:33] Because that might drastically alter your decisions. If it says, oh, it's probably not going to be too bad, but you're very uncertain about that, then you're probably going to take some more precautions than, you know, not because usually now we have A lot of models where their prediction is very, like is deterministic. [00:17:50] So they say, this is how it will be. And it's hard to tell where, you know, where those margins are of error, which is something to look at in the future for sure. [00:18:01] Craig Macmillan: Yeah, that is a challenge in the the model that I did for a Paso Robles vineyard Precipitation didn't really change very much which I was surprised by so it wasn't gonna become like a drought area completely but the potential ranged from five inches of rain a year to 60 inches of rain a year, which is why I was asking about these massive storms. [00:18:21] Maybe our averages, continuous to what we have now, but it may be a bunch of craziness year to year around that. And I think that is interesting and useful to know. So you prepare for it. [00:18:34] Joel Harms: that's something people are looking at, I think cause you can use some models to calculate sort of new climate indices. To see like from daily data train, like new climate indices to see these big storm events and things like that, and maybe incorporate that. That could help, , maybe with that sort of analysis of where even if it's the same average, the index is different because it measures something else. [00:18:59] Yes, I wouldn't know what they're called, but yes, I believe this already exists and is being improved. . [00:19:05] Craig Macmillan: Yeah. Yeah. With your experience so far, what do you see? Because everybody's talking about this. It's like the future in a world of artificial intelligence and this and that. In this particular area where you're, you're tying one set of variables to climate variables and also to historical weather. [00:19:23] In the big picture, beyond just wine grapes, but in the big picture, any topic, where do you see this kind of work going? You touched on it a little bit, when you close your eyes and open your mind what does the future look like? What, kind of tools are we going to have and what kind of things are we going to be able to find out? [00:19:38] Joel Harms: Yeah, that's interesting. I think it, it really depends on the data we have available and it looks like we'll have more and more data available. [00:19:47] So better disease models, location specific disease models to plan spray schedules better and things like that, they seem to be coming. I think I've seen parts of that already from some companies rolling out. [00:20:00] It's all about kind of the creatively using the data that you have available, because a lot of like my data, for example, that I used for this. This isn't necessarily new data, right? This comes from the University of Adelaide who collects where, which grape varieties are grown all over the world. [00:20:17] And then just historical, climate data. It's not very new, but just to put these together in a meaningful way with AI, that's going to be the challenge. And then also to test, is this reliable or not? Because you could theoretically predict almost anything, but then you need to check, is it just correlation? [00:20:39] Am I taking all the important variables into account? And we're developing AI very, very fast. But maybe we need to spend a bit more time, you know, trying to validate it, trying to see how robust it is, which is a major challenge, especially with these complicated models, because, I heard about this example. [00:20:57] Where in the past, for some self driving cars, their AI that recognized stop signs could be tricked if there was a sticker on the stop sign, and it would ignore the stop sign. Even though there's not a big difference, but you can't test for, you know, all of these cases, what might happen. And that's kind of the same for, , what we are doing. [00:21:17] So improving the testing, that would be, I think, a major A major goal to make sure it's robust and reliable or that it tells you how, how certain it is, you know, then at least you can deal with it, you know, and not just make a decision off of that. Yeah, [00:21:29] Craig Macmillan: Yeah. What the level of uncertainty is. That's always the getcha. [00:21:33] Joel Harms: yes, [00:21:34] Craig Macmillan: That's always the hard part. If you had one thing that you would tell growers on this topic, what would it be? Mm [00:21:43] Joel Harms: Specifically for my models, it would be to take the current results with a grain of salt. And then to sort of use this to, narrow down like a selection of grapes and to still run tests and things like that. Cause it's regional data, right? It's not going to tell you exactly what you should grow in your location. [00:22:02] Cause it's, you know, the weather data is based on four to 50 kilometers around you. You know, that's where we're like assembling the data from. [00:22:10] Craig Macmillan: that a 50 kilometer quadrant? [00:22:12] Joel Harms: yes. Yeah. [00:22:13] Craig Macmillan: Yep. Okay. Gotcha. [00:22:14] Joel Harms: Yes, exactly. So this tool is mainly used or useful if you use it to like pre select some varieties so you can see what might be good, you know, and then decide for yourself what you want. [00:22:27] The take home message is like, it's not supposed to take away grape growing experts and things like that, or replace them in any way, but it's supposed to like support it because. There's so many grape varieties and if climate regions or like regions where we're growing grapes are changing, where the climate is changing, we want to get the best choice. [00:22:47] And so we should probably look at all of them, all of our available options and see what we can do. It will narrow it down for you. And then, you know, you'll still have to see what works exactly for you. What wine do you want to produce? I mean, it doesn't take that into account, right? It just gives you what probably would grow well here. [00:23:03] Craig Macmillan: . [00:23:03] Yeah, then I think that there's going to be a future also in bringing in some either hybrid varieties or varieties that are not terribly well known. I've talked to people from Texas and from Michigan Pennsylvania, where the traditional vinifera only varieties don't do pretty well. Terribly well, often because of cold hardiness because of cold winters, they don't handle it, but there's hybrids that do great and make interesting wine. [00:23:27] And I think that would be an interesting thing to include in a model or if it came out kind of like the winner was something we don't normally [00:23:33] Joel Harms: Right. Usually we have a lot of hybrids in this because we have 1, 300 varieties. [00:23:39] Craig Macmillan: wow. Oh, I didn't realize that. [00:23:41] Joel Harms: so I think we have most of the. commercially used grape varieties, like in all aspects. [00:23:48] Craig Macmillan: yeah, probably, probably. [00:23:49] Joel Harms: Yeah. So it's quite, quite far ranging. We only excluded some where it was never more than 1 percent of any region, because then like our model couldn't really learn what this grape variety needs. [00:24:00] Right. Because it's like too small, even in the largest region where it we cut those out. So, cause else we would have 1700. But then like the 1300 that actually get used commercially at a significant scale. Those we have. The model is actually built like we have a suitability index. [00:24:18] But we're still trying to, , fine adjust so that we can rank not just what's popular and like how much will grow. Cause then you'll always get, you know, the top, the top 10 will look very similar for any region. But then through the suitability index, we actually get a lot of these smaller varieties that would fit very well also ranked in the top 10 or in the top 50 of varieties. [00:24:41] Craig Macmillan: They've mentioned fine tuning the model at this point. Is this particular project or this particular model, is this gonna continue on into the future? It sounds you have ideas for improvements. Is this number one gonna continue on into the future and is there gonna come a point when This will be available for the industry, industries internationally to do their own trials. [00:25:03] Joel Harms: Yes, I think so. So I think when we're publishing the paper latest at that point, we'll have the tool set up where people can try it out, put in, in their location. And I guess we're publishing the methodology. So you could build like a version of this yourself. It's not too crazy. Probably code will be published too. [00:25:24] So, you know, you could build this yourself if you wanted to, or you could just use the models we have trained already. Okay. And just apply them to your case. That's what the tool is for. . Right now it's like all code based. So like, it's not, not so easy where you just, drop your pin, like where you're at and then it gives you some predictions, , that's what we're aiming for. [00:25:44] Craig Macmillan: Fantastic. So our guest today has been Joel Harms. He is a PhD student in the Department of Bioresource Engineering at McGill. University. Thanks so much for being on the podcast. This is really fascinating. I'm really looking forward to how this work progresses. And I think it's very eyeopening for us. [00:26:01] Again, you know, one of the things I thought was fascinating is I've had all these conversations about areas that would no longer be suitable, but a flip on it and say, well, areas that might be suitable in the future. I hadn't thought of that. [00:26:12] Joel Harms: Why not? You [00:26:13] Craig Macmillan: why not? You know, that's, that's, that's a very interesting question, and it applies to other crops as well. [00:26:18] I just had never really thought about it like that. You know, maybe you can grow oranges in Iowa at some point. [00:26:23] Joel Harms: That, that would be nice. I guess. [00:26:25] Craig Macmillan: maybe [00:26:26] Joel Harms: maybe see. [00:26:28] Craig Macmillan: we'll see. We'll see. You never know. Anyway, Joel, thanks for being on the podcast. I appreciate it. [00:26:33] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Cal West Rain. Since 1989, Cal West Rain has served growers on California's Central Coast and the San Joaquin Valley. As a locally owned, full line irrigation and pump company, they offer design and construction experience in all types of low volume irrigation systems, whether they're for vines, trees, or row crops. [00:27:03] In addition, CalWestRain offers a full range of pumps and pump services, plus expertise in automation systems, filtration systems, electrical service, maintenance and repairs, equipment rental, and a fully stocked parts department. Learn more at CalWestRain. com. [00:27:23] Make sure you check out the show notes for links to Joel, his research articles, plus sustainable wine growing podcast episode 207. Managing Catastrophic Loss in Vineyards, Lessons from Cyclone Gabriel in New Zealand. If you liked this show, do us a big favor by sharing it with a friend, subscribing, and leaving us a review. [00:27:44] You can find all of the podcasts at vineyardteam.org/podcast, and you can reach us at podcast at vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard Team.   Nearly perfect transcription by Descript

In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of oversupply. Audra Cooper Director of Grape Brokerage and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage discuss the challenges ag faces from a lighter crop to regulatory restrictions to inflation. To remain viable, they stress the importance of farming a quality product that can be made into good wine and sold profitably to continue to support all aspects of the industry. Resources:         185: Why You Need to Talk About Sustainability 221: Future Proof Your Wine Business with Omnichannel Communication Turrentine Brokerage Turrentine Brokerage - Newsletter United States Department of Agriculture Grape Cruse Report Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: In the wine industry, it is difficult to plant to consumer demand. At the time of this recording, in December 2024, the industry finds itself in a state of oversupply. Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. [00:00:23] I'm Beth Vukmanic, Executive Director at Vineyard Team. And in today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified Vineyard and the first ever SIP certified winery, speaks with Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker. At Turrentine Brokerage, [00:00:45] They discuss the challenges ag faced in 2024 from a lighter crop to regulatory restrictions, to inflation, to remain viable. They stress the importance of farming a quality product that could be made into good wine and sold profitably to continue to support all aspects of the industry. [00:01:04] Do you want to be more connected with the viticulture industry, but don't know where to start? Become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam.org To become a member today. [00:01:25] Now let's listen in. [00:01:31] Craig Macmillan: Our guests today are Audra Cooper and Eddie Urman. Audra is director of grape brokerage with Turrentine brokerage. And Eddie is a grape broker for the central coast, also with Turrentine. Thanks for being on the podcast. [00:01:42] Audra Cooper: Thank you for having us. We're excited. [00:01:44] Eddie Urman: yeah, thanks for having us, Craig. [00:01:46] Craig Macmillan: What exactly is a wine and grape brokerage? [00:01:49] Audra Cooper: It's a really fancy term for matchmaking and finding homes for supply. Whether that's through growers having fruit available and needing to sell in a specific year or finding multi year contracts, or that's bulk wine that has been made in excess or maybe a call for a winery needing to find a way of A pressure release valve. [00:02:11] Craig Macmillan: And so you match buyers with sellers, basically. [00:02:13] Audra Cooper: Exactly. [00:02:14] Craig Macmillan: On both sides of the fence. Both the wine and the grape side. Do you have specialists for the grape side? Specialists for the wine side? [00:02:21] Audra Cooper: We do. , you're talking to our newest hire on the grape side, Eddie, who's going to be focused on the Central Coast. We also have Mike Needham in the Central Valley on grapes. Christian Clare in the North Coast specializing in Napa, Sonoma, Lake, and Mendocino on grapes. And then we have three bulk wine brokers, Mark Cuneo, William Goebel, and Steve Robertson. [00:02:40] Craig Macmillan: Your world is very dependent on the marketplace. Obviously, that's what you do. You're brokers. The simple model of quote unquote the market. I think for most people is that you have a consumer who buys wine, wineries make wine, and they sell it to those people who buy it. Vineyards grow grapes up to wineries. [00:02:57] So if there's more demand from consumers, that means there's , more grapes in demand, there's more wine in demand, and there should be higher prices. Or the opposite. That's probably really oversimplified given the unique nature of the wine industry, because , it's not a widget, you know, I don't make a widget, sell it, then go, Ooh, I can make more widgets. [00:03:16] So because of the nature of the business things are on much larger timeframes, right? Audra, [00:03:23] Audra Cooper: They are. I mean, agriculture by nature is, a little bit more of a, what we call an on ramp and off ramp. There's kind of that distance from the time that something is needed versus the time it can be produced. And in the wine industry, it's really difficult to plant to demand. And oftentimes we miss the boat regards to meeting demand with our current supply needs. [00:03:44] So it's really difficult to not only predict, but figure out where consumption is going. And you talked about kind of the simplicity of it and it is true. You can kind of look at the macro market in a very simplistic way, but the reality is in particularly with California, it's very segmented. From value tier up to premium to ultra premium to luxury, and all of those different tiers have different timelines, and some of them converge at moments, depending upon whether there were oversupplied or undersupplied, . So yeah, it can get really complicated and very, very multifaceted. [00:04:18] Craig Macmillan: What's your comment on that, Eddie? [00:04:21] Eddie Urman: Well, I think Audra summed it up pretty well, but yeah, it's a very complex integration of all these things, and planting grapes oftentimes, like Audra said, we tend to overdo it. And we then tend to overdo pushing them out. And it's just kind of a cyclical thing through history where we go from undersupply to oversupply. And right now we're obviously in a pretty large state of oversupply. [00:04:44] Craig Macmillan: Over supply in terms of grapes? [00:04:46] Eddie Urman: Correct [00:04:47] Audra Cooper: and bulk wine. [00:04:48] Craig Macmillan: And bulk wine [00:04:49] what are the kinds of things that are going to lead to a market correction there? Are people going to have to pull out vines? Are they going to have to say, Well, I was planning to sell this wine for 20 bucks a gallon, now I'm going to sell it for 10. [00:05:00] What are some of the dynamics that are going to happen during this time? [00:05:04] Eddie Urman: Well, I think the third rung is consumption, right? Unfortunately the trend over the last two years is consumption is going down in general. And we don't see any signs of it at this time. That's showing it's necessarily going up. We're optimistic and hopeful that it will. And we look forward to seeing the data after the holiday season, but that rung is going to be really important. [00:05:25] The other part is still supply. So pushing vineyards. And we are seeing a lot of people push vineyards. There's no clear number yet of what's been pushed or what will be pushed, but it does seem like there's a lot of parties that will be either ceasing to farm or will be removing vineyards. [00:05:41] Craig Macmillan: This is for either of you to pick up. Are there particular segments where we're seeing this more than in others? Premium versus luxury example. [00:05:48] Audra Cooper: The removal seemed to be really heavily weighted towards the Valley specifically, more of the value tier, because that's our largest volume by far. So we see a lot of removals, particularly in the South Valley that really started to occur even before we felt really oversupplied, and then it started to move north from there, pushed into the Central Coast and even to some degree the North Coast as well. [00:06:10] So you're seeing removals throughout the state of California, and you could even argue that you've seen removals in the Pacific Northwest as well, there's been an oversupply position there, particularly in Washington, and the only two areas that we don't see that dynamic is perhaps Texas to a degree, as well as Oregon. [00:06:27] But there again, they're starting to feel oversupplied as well. They're kind of on the back end of this [00:06:31] the Central Valley is the furthest ahead. And so we may actually see a little bit of a slowdown in removals. They're coming up after the 26th vintage. However, it remains to be seen. I mean, water , constrictions and regulations are going to play a huge factor in that as well, as it will be in the central coast in the near future. [00:06:48] Craig Macmillan: Are there alternate or other crops that may go in, into place instead of grapes? [00:06:53] Audra Cooper: Unfortunately, right now, there's not a good answer for that. In the past, you'd say yes. And there were several alternative crops, particularly in the valley and the central coast, especially when you think of Santa Barbara and Monterey County. Paso Robles is in a little bit of a different position without, you know, a true crop to turn over to. But all of agriculture in California is struggling and has been really affected in the last 24 months, [00:07:16] Craig Macmillan: why the last 24 months, do you think? [00:07:18] Audra Cooper: you know, that's a good question. Part of it is kind of weather patterns in regards to some larger crops and oversupply consumers have certainly had some. Tighter budgets in a lot of respects to the economy. Inflation has played a huge role in that. When we talk about the wine industry, the wine industry is not a necessity as far as the goods. There is certainly a movement towards, you know, what they call no amount of alcohol is healthy for any individual of drinking age. So that certainly has affected our industry, but it's also affected other crops as well and other, other beverages, specifically alcohol. [00:07:53] Craig Macmillan: Eddie, in the Central Coast, what, what have you been seeing? [00:07:56] Eddie Urman: As far as vendor removals or as [00:07:57] Craig Macmillan: Yeah, as far as vineyard removals, things like that. [00:08:01] Eddie Urman: I mean, there are a large number of vineyards that are being pushed out. It's substantial both in Monterey County in Paso Robles, there's parties we're talking to that are also talking about pushing. This upcoming year and not replanting for a year or two. Some are potentially considering alternate other options where they can. But to segue on that, unfortunately it is exceedingly difficult right now to go to any other crop. Cause none of them are necessarily performing super well. [00:08:28] Craig Macmillan: Right. One thing that I'm kind of surprised by based on what you said, Audra, was that we're having the most removal in that value segment where we have the most supply. It would seem to me that if demand out there in the marketplace and folks don't have a lot of money, it seems like there'd be more demand for those value products. [00:08:48] Like, I would think that the contraction would be at the higher level, the expensive level, as opposed to the lower price level. Is there a mechanism there that I'm missing? [00:08:56] Audra Cooper: I think there's not necessarily a mechanism per se. I think there's a layer of complication there that doesn't make it a simple apples to apples position in regards to where consumers are spending their money. A lot of consumers who are brought by, you know, ultra premium to luxury, they may have not been as affected in a relative sense by the economy and inflation is someone who is perhaps playing in more of that value tier. [00:09:21] Okay. Whether it was bag in a box, larger liter, whatever it may have been, you know, that tier that's 12.99 and below had already started to see some impacts during pre immunization. And that was from 2012 until about 2020. And then it's just been really wonky since 2020 in our industry and really difficult to read the tea leaves and as far as where things were going. And I think a lot of the new plantings that we did, In 2011 through 2016 really came online in the central valley as well. So it just, it was almost a perfect storm, unfortunately, for the value tier. But that's not to say that these other tiers haven't been impacted as well, just to a lesser degree. [00:10:01] Craig Macmillan: Right, exactly. Is this also true on the bulk wine side, Audra? [00:10:04] Audra Cooper: Oh, certainly. I think anytime that you look at our industry, the bulk wine market actually leads the trend in regards to the direction we're going. So anytime we start to see multiple vintages, Or one vintage really start to increase in volume and availability in all likelihood. We're about 12 months, maybe eight behind the market with grapes. [00:10:25] So bulk will start to kind of slow down, stack up on inventory. Prices will start to drop. We'll still be doing just fine on grapes. We'll get multi year contracts. Prices are at least sustainable, if not profitable. And then suddenly we'll start to see the same trend on grapes. [00:10:39] Craig Macmillan: How many, or, and Eddie might be able to answer this for the Central Coast. How many folks on the grape side are having wines made from their grapes? Like under contract strictly for bulk. I've got a hundred tons of Sauvignon Blanc unsold. That's a lot, but unsold. I'm going to go ahead and take my chances on the bulk market. [00:11:00] Eddie Urman: you're saying Specking it. [00:11:01] So yeah, crushing it and specking it on the bulk market. Surely there are parties that did that, but I would say there is definitely a lot less parties that did that this year. In 2024 specifically. multiple reasons. One, specifically in Paso Robles, the crop was quite light which increased some late demand for some Cabernet specifically. [00:11:22] Sauvignon Blanc was one of the other varieties that was , in demand because of how light it was. Monterey in Santa Barbara County, it seems like there were parties that decided to just leave grapes on the vine. even in internal vineyards for companies that produce their own wine rather than turn it into bulk. And Audra, please add anything if you feel. [00:11:43] Audra Cooper: I think from a specific standpoint, you know, that was a great way of answering that. I think one of the things to keep in mind is I, I know that we should definitely be mindful of educating and being informative in a general sense, right? The rule of thumb when you're a grape grower and you're trying to sell fruit is if it is difficult to sell as grapes, It will typically be exponentially more difficult to sell as bulk wine. [00:12:07] And so taking that position as a way of bringing profit back , to your vineyard, nine times out of 10 is not going to work out. And that one time is technically a lightning strike and it's extraordinarily difficult to predict that [00:12:20] Craig Macmillan: So not a lot of folks wouldn't be wise to do that for a lot of folks. [00:12:23] Audra Cooper: generally. No, I mean, I think most growers, particularly independent growers do not have the wherewithal or the risk adversity to be able to play the bulk market in any significant way. Okay. Mm [00:12:37] Craig Macmillan: Well, let's talk about wineries playing the bulk market. I've got extra stuff. Now, if it's all internal, if I'm growing my own grapes and turning them into my products, it sounds like I would want to maybe leave things on the vine, or just simply not put my investment into producing those wines. Where do bulk wines come from if they're not coming from spec grower spec operations, if they're coming from wineries in particular? [00:13:01] Things that are cut out for quality, things that are cut out for volume [00:13:04] Audra Cooper: Yeah, a multitude of reasons. I mean, the wineries typically use the bulk wine market as what I had alluded to earlier, which is a pressure release valve, right? When they are short or they are long, they're looking to the bulk market, whether that's to buy or sell. Now, that's certainly not every single winery that does that. Particularly some boutique operations, or even a lot of the DTCs would prefer not to play on the bulk wine market, but at times dabble in it. [00:13:27] Another reason to go to the bulk wine market as a buyer is to start a program. If you've gotten, you know, interest from a retailer, for example, for, you know, a control label that's an easy way to research whether or not it is an economic profitable project for your winery, as well as whether or not you can actually find the varietal. And the volume needed for that project. [00:13:49] So there is a multitude of reasons for the bulk wine market to essentially exist and be utilized. But the traditional model is to sell excess on the bulk wine market to someone else who actually needs it. The challenge right now is, we hit about 29 million gallons of actively listed bulk wine for California back in April or June, and that number really didn't decrease until recently. It's the highest inventory that we'd ever seen going into harvest, and when we have those dynamics, that bulk wine market's utilization becomes a little bit, shall I say, sludgy, in the sense of, Most everyone's trying to sell they're not trying to buy. [00:14:29] Craig Macmillan: Eddie, do you have anything to add? [00:14:30] Eddie Urman: no, I think Audra summed it up pretty good. I mean, you asked, how does it end up on the bulk market? I don't think at this point, there's a ton of players that are planning to put it on the bulk market per Audra's point, but wineries are in their best faith trying to secure the amount of fruit they need to then make wine. That they have a home for IE sale, you know, some sort of sales, but as we've seen contraction in sales, unfortunately for some parties, they're forced to make decisions to put it on the bulk market. That'd be correct. Audra. [00:14:59] Audra Cooper: be a correct way of saying it. And also to have to remember, we're essentially making wine for the future when we're harvesting fruit, right and putting it in tank. And so it's really difficult to predict exactly how much 2024 someone's actually going to be able to put out on the shelf and ship. So I think that's the other element to is, by their model , what they purchased and what they received now, of course, 24 is going to be a poor example of that with how light the crop was, but in general, they're buying for what they predict to be their demand and needs [00:15:30] and in all reality, when it's bottled. Packaged and shipped out, those numbers may look dramatically different. Hence the reason why it's going to end up on the bulk market. If it in fact is already in excess. There are some negotiants that may actually in some years where they think the market's pretty good and they can be profitable, we'll go out and spec, but that kind of business model is few and far between compared to say 15 years ago, [00:15:54] Craig Macmillan: Interesting and that kind of leads us to where we are now. You've already touched on it a little bit. We just finished, this is November of 2024, we're just wrapping up the harvest in California. Obviously it's a crystal ball thing, but basically, at the moment, how are we looking? It sounds like we had a light harvest. I'm going to ask you about that. A light harvest. And it sounds like that was pretty much true throughout the coast of California. Is that right? [00:16:20] Audra Cooper: generally, yes, there were regions and AVAs that did better than others. For example, parts of the North Coast with the exception of Sonoma and Napa, so Mendocino Lake and Sassoon, they were not as light as, say, Paso Robles on Paso Robles Cabernet or Sauvignon Blanc, but they were still below expectations in most cases. There's just certain areas that were impacted further. far more and may actually be at historical low yields. And I'll let Eddie touch upon kind of his experience specifically in Paso, because I think it's one of the more impacted regions in California. [00:16:55] Craig Macmillan: Yeah, yeah. Go ahead, Eddie. [00:16:56] Eddie Urman: Yeah. I think kind of extrapolate on what Audra was speaking to. Paso Robles was exceptionally light last year. I think, you know, our numbers are fluctuating and we'll, we'll see what was actually processed, but potentially 50 percent down from the five year average on Paso cab. And potentially one of the lightest crops we've seen in, potentially 20 years, or at least for sure in my career. Luckily 2024 for Paso was light. And because of that, there were people trying to secure extra cab and South Blanc towards the end of harvest. Unfortunately to, to Audra's point, the rest of the state wasn't as light in other areas. It's going to be pretty interesting to see how it all unfolds because it's probably more regional. [00:17:39] Craig Macmillan: And so we're saying fortunately light because the longterm impact would be that we will have less wine going into an already crowded marketplace. [00:17:50] Eddie Urman: But we also came off 2023, which was probably historically one of the largest crops we've ever seen in the state. So if we would have had a crop like that back to back, that would have been devastating. [00:18:01] Audra Cooper: Yeah, man, that's, that's so very true. And I think it's really important too, to hit upon, you know, the late season purchasing and the run that we saw on grapes. specifically in Paso for Cabernet and to some degree Sauvignon Blanc as well. But I'm going to really kind of lean towards Cab and even some of the red blenders. A lot of that was replacement demand. So it was demand that had been met by a current contract, but because the crop was so extraordinarily light, It had to be made up for somewhere. So there was a need for the fruit that was contracted, but if we didn't have that dynamic with available grapes, we probably would have had grapes left on the vine. [00:18:38] And we did to some degree, but just far less than what was predicted in 2024. [00:18:44] Craig Macmillan: This reminds me also of the, the concept of volatility. How volatile is the bulk wine grape grape market? We talked about these long time frames, which means your price changes you would think would be slow. Is, is there a lot of jumping around just in the course of a calendar year? [00:18:59] Audra Cooper: Yes and no. It really depends on the year. I would certainly say that in very light years we will see more volatility on price. Then in years where it's way oversupplied, or we have a large crop that creates more stability, good or bad, with a heavier crop. But it's not as volatile as maybe some other markets that people are trying to, you know, short on, for example, with the Wall Street guys. It's not quite like that either. So there is a little bit more stability built into it. [00:19:27] I think the challenge Happens often is a lot of people build their business models off of the district averages and the district averages don't show as much volatility as the, you know, yearly spot market does. [00:19:40] And unfortunately, it used to be a rule of thumb that about 10 percent of California supply was on the spot market every single year. Now I think that's closer to probably 30 something percent. I mean, it's really jumped in the last few years. [00:19:54] We have to remember our industry has been in a really interesting and an unfortunate position of retracting over the last couple of years with consumer demand declining, with the economic impacts with inflation, with lack of, you know, operating loans being readily available like they were. [00:20:10] I mean, things have changed pretty dramatically. I have a strong belief. I won't even say hope because hope's not a strategy. I have a strong belief that, you know, as we go through some of these challenges, We'll essentially build back and we'll get to a healthier position. And I do think that some of the worst things are some of the bigger pain points we either, recently have gone through and are over with or that we're in currently. So I don't think it's going to get much worse, but it remains to be seen. That one's a hard one to kind of figure out. But my, my thought is that with the lighter crop, it's certainly going to help the bulk wine market, not stack up, you know, a large fifth vintage, cause we have currently five vintages stacked. Stacked on top of each other in bulk wine market, which again, is the most amount of vintages I've seen in the 18 years I've been doing this. And that does show, you know, we met with a client yesterday and they said, our industry is sick. And I think that's actually a really great way of putting it. We're we're kind of in a sick position and we just need to figure out how to get to a healthier spot. [00:21:10] Craig Macmillan: five vintages stacked up that, so we're talking, there's like 2019 that are still in the market. Then [00:21:16] Audra Cooper: There is a little tiny bit of 2019, there's a tiny bit of 2020, and then you get into 21, 22, 23, and then the 24s are starting to come on. [00:21:25] Craig Macmillan: is there a home for something that's that old, even [00:21:30] 2020, [00:21:31] Audra Cooper: I mean, 2022 is about the oldest vintage back that I would say, in all likelihood, there's a reasonable wine based home, and even that's starting to get a little bit long in the tooth when we talk about 21 and 2020. Forget about 2019, that should have gone somewhere at some point long ago. Those vintages in all likelihood, again, they're smaller amounts, I think they're less than 100, 000 gallons each. [00:21:57] They're gonna have to go somewhere, whether it's destroyed or they go to DM. [00:22:01] Craig Macmillan: right? What's DM. [00:22:03] Audra Cooper: Distilled materials. [00:22:04] Craig Macmillan: There we go. Perfect. [00:22:06] Eddie, if you were advising a grape growing, what is your view? Looking ahead, what's your crystal ball say as far as removals, planting, varietal changes, clone changes, rootstock changes, anything like that? [00:22:20] Eddie Urman: Yeah, well we get that question a lot and it's pretty difficult to answer. At this point, you know, growers should really be considering which blocks they should be farming. They should be strongly considering pushing out blocks that are older or have no chance at receiving a price sustainably farm it. economically. And as far as planting goes right now, it's all over the board. It depends on the region, you know, where you're at within the central coast. That's which is my region specifically. And even then it's pretty hard to justify to somebody right now. It's a good time to plant. [00:22:56] That's [00:22:57] Craig Macmillan: that does make sense, I am thinking about other interviews that I've done with, with plant, plant pathology. Where it seems like everything is going to someplace bad in a hand basket because vines are dying. Do I replant that? You would think that diseases, like trunk disease, for instance, would alleviate some of this. [00:23:15] Vines would need to come out of production. Do you see that kind of thing happening? Do you think people are picking not just older, but maybe damaged or diseased or infested vineyards, taking those out of production and then not replanting those? [00:23:27] Eddie Urman: Yeah, they definitely are. The, difficult thing with vineyards compared to certain other crops is the fixed costs that go into installing a vineyard, which has gone up drastically in the last 15 years. So it's really difficult for a grower to push a vineyard you know, spend $2,000 an acre to push a vineyard or whatever it may be, and then decide, okay, we're just going to replant next year and spend 45, 000 or 40, 000. On reinstalling a vineyard. It's, it's a lot of money. Especially if it's on spec and, and honestly, sometimes it can't even get financing to do it. [00:23:59] So unfortunately, a lot of these players will need to say, we'll try to stick it out and say, okay, what if we just weather the storm one more year, the eternal optimist, the eternal optimist. View. I think we're finally starting to see that some people are, are making some tough decisions and it's, it's sad to see, but it's what needs to happen as far as pushing some of these vineyards that are diseased or too old to be productive. [00:24:20] Audra Cooper: I think he did a, you know, a service to everyone by talking about that, because the older plantings for as long as people had to hold on to them you know, we, talk a lot about, you know, oh, the 1990s plantings and they need to go away. Well, that's really easy to say it's a little more difficult to do, particularly again, if you're an independent grower. Relatively small, maybe your 20 acres, you know, the likelihood of you being able to get a planting contract and or getting financing to redevelop is slim to none. So you're going to hold on as long as you can. And that really has kind of added to the bottom line of supply as well. We have a lot of acreage that is finally starting to get removed that should have been removed years ago. [00:25:01] Craig Macmillan: And again, thinking in like classical high school economic terms It seems like grape prices have been going up, at least on Paso and some of those kind of more luxury areas. Is that true? Or is there a real cap on price compared to what it could have been? Or are we in decline? What, what's, what's happening right now? [00:25:24] Ha [00:25:24] Audra Cooper: I think that's actually a very loaded question in some respects because [00:25:30] Craig Macmillan: yeah, it [00:25:31] Audra Cooper: It's highly dependent on what we're talking about, right? If we're talking about Westside and we're talking about some of the Rhone Whites that are now in vogue, yeah, their pricing has started to increase even in spite of the market, right? Because they are in demand, but they're more of a niche market as well. They're not part of the macro market. Whereas you look at Paso Cab, The district average was starting to kind of climb back up again, but if you look at the spot market, it has declined dramatically over the last two years. And I think we're in our third decline now, as far as per year per vintage you look at, for example, Monterey County, Pinot, and I think you can easily make the argument prices dramatically decreased over the last several years. You know, it had a great run post sideways and unfortunately we way over planted and we planted it in a time where there was a lot of virus material that unfortunately got put into the ground and then we oversaturated the market on the shelves as well from a national distribution standpoint, if you want to talk about maybe some cool climate, Sarah, yeah, pricing continues to go up, but they're again, very nichey. So I guess the long winded thing is macro sense. Prices have been on the decline. Niche, it depends on what it is and where it is. [00:26:46] Craig Macmillan: And I, I got this from you, Audra, from another interview you did. What is the difference between a light harvest and a short harvest? And the reason I ask this is because it, on the wine side, talking to people, it's like, Oh, it's going to be a short harvest, coming up short. As in, I don't have enough. [00:27:02] I'm coming up short. It's like, I don't have dollar bills in my pocket. That's totally different than having not a lot of grapes. [00:27:09] Audra Cooper: Yeah, I mean, from a market perspective in which we operate, those two words have very different definitions. Light to me is regarding your yield per acre, your production. It's a light year. We're below average thresholds. Short on the other hand is more of an economic demand supply term that we utilize when The actual crop being delivered falls short of the actual demand. And that's a little bit tricky this year because a lot of people were saying the crop is short. Well, it was in only some cases. For example, Sauvignon Blanc, specifically in Paso, it was short. There's, I don't think there's really any arguing that. Paso Cab, I think it depends on what winery and which grower you are. There were growers who were sold out and fully contracted that were not able to meet their contracts and their wineries would have taken every single time they could have delivered. That's a short situation. Now, on the other hand, I've got some other stuff that say is like a 1997 planting that, you know, didn't have a whole lot of demand. They were light in their crop yield, but they were not short in their supply. [00:28:18] Craig Macmillan: What are things that growers in particular can do to set themselves apart in the marketplace? You mentioned niche, we've mentioned county average pricing, wherever you would like to be selling their grapes for more than that. And they do. What are things that people can do to kind of set themselves apart? Eddie. [00:28:35] Eddie Urman: That's a great question. It's a very difficult question. I think I'll start on the other end of the spectrum. You hear somewhat frequently people talk about minimal farming, or can they do just to get you by this year, get you into the next year what we've discussed with multiple people and what my belief is, unfortunately, if you decide to minimally farm or do the absolute bare minimum, you're boxing yourself into a area of the market. Where there's no chance you're gonna get a price that's really gonna even break even. I think most parties would agree to that. The best thing for our industry, and specifically Paso Robles, the Central Coast, is we need to continue to deliver quality products that, you know, a winery can make into good wine and sell at a good price. Right. So we need to continue to improve on our farming techniques, improve on our utilization of the resources we have to provide that product and reach a sustainable point of price to where vineyards can sustain, growers can continue to stay in business, and wineries can then take that product and sell it in a bottle profitably at a store or restaurant or whatever it may be. [00:29:45] So I kind of danced around your question, but my personal opinion is, if you want to be in this business and you want to create a product, you know, create a grape that people want to buy, you have to put the money into it to farm it. It sounds easy to say it's extremely difficult for the people making these decisions right now. [00:30:03] Craig Macmillan: You may have to spend a little money. [00:30:05] Audra Cooper: you definitely do. I mean, I think, Anytime that you slow down on what you spend, unfortunately you start to decrease your marketability. And that is so difficult in years like this, where as a broker, you watch someone cut their budget and their spending in half and you immediately notice, I can't sell your fruit. And that's a difficult thing because you can't necessarily guarantee that you can sell their fruit either. So how do you justify someone spending, you know, their normal budget? [00:30:37] One of the things that growers specifically can do is they can identify their value proposition. And for many, it's going to be unique, and some of them are going to have similarities. Part of that is, and I'm probably going to get myself in trouble a little bit here, the old kind of lead with, you know, I've gotten these gold medals for the wine that I produced off of my vineyard at these, you know, county fairs or this competition. Unfortunately, they just don't count anymore with marketing winemakers that are, you know, new on the scene, or perhaps with a new corporation, or, Somebody who's been through kind of the ropes, these things don't have any weight anymore. [00:31:17] But what does have weight is understanding what your buyer's needs are and how your vineyard actually fits those needs. So really understanding, where you fit into the market. Not everyone's going to have the best grapes in the region. And that's okay because maybe that is already oversaturated. [00:31:34] Maybe you need to hit a middle tier winery that's selling at 15. 99 and you know that you can be sustainable at $1,500 because this is your budget XYZ and it fits. You know, you don't necessarily have to be the 3, 000 or 4, 000 guy on the west side in Adelaide or Willow Creek. That's not going to be for everybody. [00:31:54] So really finding your position is really important and also what you provide to that buyer. And it's really simple, and I know it's actually probably very elementary to say, but what can you do to help make the people you work with at that winery make them look good? Because they'll also do that for you in return. [00:32:11] Craig Macmillan: and specifically in your experience, especially to start with you Eddie are there particular practices management styles, management philosophies that seem to be attractive to wineries that they're more likely to maybe buy from that grower? [00:32:25] Eddie Urman: Yeah, I'll just probably give a little more detail here, but my experience comes mostly from larger scale farming. At the end of the day, I think the more you put into farming it appropriately, IE you know, good pruning techniques good cultural practices, whether they be shoot thinning leafing, depending on your trellis style wire moves second crop drop or, or green drop. Those are all things that, you know, wineries are going to think are a positive thing. [00:32:54] Now, is it going to match every single program to Audra's point? And you don't always have to be the person selling $3,000 per ton cabernet. Some people can make just fine in those middle tiers. [00:33:03] And we need those people too, because there's bottles that need to go on the shelves there. So if you can have an open, reasonable discussion with your winery and what their expectations are and what you can actually provide at a certain price point and yield I think that's really important place to start. [00:33:18] Craig Macmillan: Audra? [00:33:18] Audra Cooper: Yeah, I think there's a couple things. Again, this is very elementary, but say what you do and do what you say. Following through with your word and what your plan is, is very, very important and being very consistent with your practices and the end product that you try to provide. I mean, consistency in agriculture, particularly in growing wine grapes, is very difficult, but those who achieve it are the ones that typically don't have as much volatility in their ability to sell fruit. on, you know, a term contract, typically. [00:33:46] I think the other thing, too, keeping in mind is managing personalities, too, and understanding, you know, who's the right fit for each other. I think that's really important, I think, from a practice's standpoint and I think this is becoming more and more commonly acceptable, but shoot thinning, when I first arrived in Paso even Monterey County, for that matter, is, was not very common. [00:34:10] It's becoming more and more common, and I think it's actually very important. And Eddie has kind of reaffirmed and reassured me since he started with Turrentine Brokerage, and I kind of failed to remember my basics. Pruning is everything. And I think sometimes often more than not, you know, pruning actually kind of gets It's in my mind kind of degraded and, you know, people try to make up for things later on and we start with the right foundation, usually have some consistency. [00:34:36] Craig Macmillan: So that's somewhere you may want to pay more attention and spend some more of your money there than in some other things. [00:34:42] Audra Cooper: Well, and your plan starts there, right? [00:34:43] So whatever you start with at pruning, that's your beginning plan. In all likelihood, you need to write that out. [00:34:49] Eddie Urman: , be intentional with your pruning plan. From the time you start the season, you should have a plan. Okay. This is what we're going to target this year and you got to stick to it. . [00:34:57] Craig Macmillan: What about, , certifications? There was a time not that long ago when going for whether it's SIP or organic we've got regenerative now a lot of folks looked at that and said, hey, this is going to help set me apart. This is going to help and with buyers, buyers are going to be interested in wanting these types of products. [00:35:18] Have you seen that take place? [00:35:20] Audra Cooper: Yeah, I have a really, really strong opinion on sustainable certification. And I'm sure a lot of our clientele is probably tired of me hitting this drum too loudly, but the reality is at one point, sustainable certification, regardless of which it is. Was a nice to have and the occasional request now. It's a it's a need to have must have [00:35:39] if you are not sustainably certified you are cutting your marketability I wouldn't say in half but pretty close now a lot of our buyers are requiring it and even if they don't require it suddenly asking at the end of harvest Oh, did they have a certification? and then the answer is no well now you may be on the chopping block of we may not re sign that fruit because Our retailers are asking us, what are we doing in regards to, you know, our kind of our social impacts in our economic and our environmental impacts? And it may not be on the bottle per se, but it's in the conversation. And so to be able to provide that information to the end user is really important [00:36:19] when it comes to the other certifications. Certainly organic is trending. It is trended off and on in our industry. Unfortunately, we don't see a big premium being paid for, for grapes that are organically certified with some exceptions. [00:36:33] And so that's really hard, I think, from an industry to, to really grow in that manner. Regenerative is certainly another trend. I think we're on the beginning cusp of it, so I don't see it as, you know, impactful as sustainably certified on macro level. As I do sustainable. So it'll be interesting to see where that goes. [00:36:53] I think organic those probably going to trend a little bit more in 26 and 27 just based on the players that are currently asking about it. [00:37:01] Craig Macmillan: What do you have to add, Eddie? [00:37:02] Eddie Urman: Yeah, I think Audra's absolutely right. We are in a state of excess or oversupply. So wineries are more intensely looking at. How can we differentiate one vineyard or one grower versus the next? And sustainability comes up in most conversations regarding that. So it's turning more from an option to more of a necessity. [00:37:24] I think one thing that there's a trend for unfortunately too, or it can be unfortunately for some people, is they're herbicide free. So there are some people that are interested in herbicide free. It's not a certification, [00:37:34] Craig Macmillan: Yeah, just simply as a practice. Yeah, I, agree with you. I'm hearing more and more about that all the time. And that's a, that's a big shift for a lot of growers. That's a very costly change to make. But you're absolutely right. That is a topic of conversation. That is definitely something that people are talking about in, in the broader world. There's a lot of news attention to that, especially around places like France and stuff, or that's going to be kind of a requirement probably in the future. [00:38:01] Audra Cooper: I just want to add really quick. One of the challenges that we see is Oftentimes wineries will come to the market requesting these differentiation points, right, in regards to practices, and it's really difficult because when they come to the market, a lot of these processes and procedures needed to have already been put into place, right? They would have already had to be intended or implemented in the field. And so we're, again, almost a bridge behind in regards to what demand currently is and, and this particular trend. Especially when we talk about organic herbicide free. These are very intentional, time intensive planning processes that we've got to get ahead of. [00:38:43] And I don't have a great answer because the market doesn't support a higher price per ton right now. And the reality is there are capital intensive changes in farming, but we're going to need to find a solution here soon because I do see this as a challenge in the market moving forward. [00:38:59] Craig Macmillan: and I think there's some research that kind of bears that out even at the consumer level where if I'm presented with two products that are the same price and one has a desirable quality, whether it's a practice or certification or something like that, you would say, you know, Which one would you like? [00:39:14] You say, well, I want the sustainable one. And then you ask the consumer, well, how much would you pay? And there's very little willingness to pay difference in some of these studies. In others, they show a meaningful amount, but a lot of them, a lot of the studies don't. And so I think we're kind of moving towards a standard operating procedure that's gonna be around these things and that's gonna raise costs and that's gonna be a real financial challenge for people, I agree. [00:39:38] Eddie, what is one thing you would tell growers around this topic of the market and everything else? [00:39:43] Eddie Urman: I think it was , the statement I made earlier is be intentional, like have a plan going into this year. We farmers tend to be optimistic and we tend to just think, okay, well, this year it's going to turn, you know, we've had a couple of bad years. It's going to get better this year. There's no guarantee that's going to take place this year. And we'd love to sit here and say it will. So make sure you have a plan that makes sense. And has a reasonable chance at having a positive outcome. If it's farming your 30 year old vineyard, 35 year old vineyard, that's for sure, only going to get three tons an acre or less on a best case scenario, no weather influences, no outside factors, no heat spells, and it's going to cost you 5, 000 an acre to farm it. You're not going to make your money back in most instances, unfortunately, not even break even. [00:40:29] Craig Macmillan: Audra, what is one thing you would tell growers? [00:40:31] Audra Cooper: That's a good question. And I think it's highly dependent on the grower and the clientele and where they are and what they have. I think that planning for your future is critical right now, not taking it year by year. And making changes in advance of needing to make changes is a huge one. Honestly, it's really getting sharp with your business pencil and in your business intention, your business plan. It's not just farming right now. I think you have to plan on how do you survive the current marketplace and how do you get to the other side? And unfortunately, it's not a cookie cutter plan for everyone. It's very customized and it's very specific. [00:41:11] And the other thing that I mentioned earlier, really understanding your value proposition in the market. That is critical because I can't tell you the number of times I've had people And very wonderful, good growers who are very intelligent, but they were very misguided by whether it was, you know, a real estate agent or a consultant or just people surrounding who also had good intentions, but they weren't knowledgeable about the marketplace. And, you know, those growers either planted wrong, entered the market wrong, had to have high expectations built into their budget on the price per ton long term, all these things matter. And all these things really matter for success. [00:41:48] Craig Macmillan: Where can people find out more about you two? Audra. [00:41:51] Audra Cooper: Yeah you can go to our website, www. TurrentineBrokerage. You can of course call myself or Eddie or email us. You'll often see us up on, you know, a stage or in a room speaking on behalf of the marketplace. I've got something coming up soon in February as well. Yeah, there's, there's a multitude of ways of getting a hold of us. [00:42:10] Probably our website's the easiest because it has all the information. [00:42:13] Craig Macmillan: Fantastic. Well, thank you both for being on the podcast. Really interesting conversation. lot to think about. A lot to think about. Intentional farming, I think that's one of the key things we're taking away here is what's your intention. And that's not always such an easy thing to decide upon. You know, it's tough. [00:42:31] Audra Cooper: It is tough. We thank you and we appreciate it. It was a pleasure talking with you as well. [00:42:36] Eddie Urman: yeah, thank you very much, Craig. [00:42:37] Craig Macmillan: You bet. So our guest today, Audra Cooper, she is director of grape brokerage and Eddie Urman, who is central coast grape broker for Turentine brokerage. Thank you both for coming out and to our listeners, keep downloading those episodes. There's lots of great information there. Check the show page or there's lots of resources and look for other podcasts. [00:42:55] We have tons and tons of episodes on all kinds of topics and please keep coming back and thank you. [00:43:01] Audra Cooper: Thank you. [00:43:02] Beth Vukmanic: Thank you for listening. Make sure you check out the show notes for links to Turrentine brokerage crush reports, and sustainable wine growing podcast episodes, 185, why you need to talk about sustainability. And 221 future proof your wine business with Omnichannel communication. [00:43:27] If you liked this show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcasts at vineyardteam.org/podcast. And you can reach us at podcast at vineyardteam.org. [00:43:40] Until next time, this is sustainable wine growing with the vineyard team.   Nearly perfect transcription by Descript

Santa Barbara County held a virtual meeting on December 4th to discuss plans to expand the Northern Branch Jail in Santa Maria and gather community feedback, aiming to create a safer and more rehabilitative environment for inmates. KCSB's Eva Wang has the story.

Every year, Santa Barbara county asks residents what their unmet transit needs are, as is mandated by state law. This year's forum featured concerns over bike safety, sidewalk infrastructure, and bus accessibility. KCSB's Rosie Bultman has more.

John Davies is Santa Barbara's premiere conservative political mind. He sits down with Josh Molina for an in-depth discussion on conservative politics across the nation and locally and discusses why he believes Trump defeated Kamala Harris in November. Davies, the founder and CEO of Davies Public Affairs and Blaze PR, also has deep knowledge of Santa Barbara County politics. Davies talks about what may have been behind Das Williams' stunning re-election defeat, thoughts on his legacy and what he will miss about Williams. He also shares his views on Alejandra Gutierrez, who lost her bid for re-election to Wendy Santa Maria. Davies calls her a friend and said he spoke with her during the campaign. We also hear his views on the local Republican Party, and the reasons why Republicans can't seem to win seats locally. We also get his surprising views on Santa Barbara City Councilwoman and California Coastal Commissioner Meagan Harmon, and many other topics. Check out this podcast as well 200 others by visiting and subscribing to Santa Barbara Talks on YouTube. Josh Molina is a journalist and college instructor who creates community conversation on topics such as housing, education, politics, business, culture and more. Also visit www.santabarbaratalks.com for more content.

In the past year, farm workers in Santa Barbara County have experienced two work fatalities, low wages, inadequate housing, and now fear about mass deportation. County Supervisors held a workshop in Santa Maria to hear from farm workers, farm owners, and the public about what can be done. KCSB's Ray Briare brings us this report.

Sarah Abrams and Virginia Benson Wigle join host Sharon for this warm-hearted conversation about their friendship, their Process experience, and the non-profit they founded, The Starfish Connection. Virginia attended the Hoffman Process at the urging of her husband, John. Years later, John passed away. Virginia, in turn, passed the Hoffman Process on to Sarah, and then to her new husband. Giving the gift of the Process to someone ready and willing to attend is a profound way to pass along the gifts discovered during the week. The seed for The Starfish Connection came from John's dying words - "Our story." The vision for The Starfish Connection, the non-profit Virginia founded, began as storytelling. Now, it focuses on giving gifts to people needing momentary help without expecting anything in return. John's gift continues to grow with numerous gifts given through Starfish. This conversation begins with what's possible in a friendship when two people have had powerful transformations in the Process and have come to trust each other profoundly. The way that Sarah and Virginia are there for each other is what gives their friendship such a strong foundation. We hope you enjoy this heartening conversation. Follow The Starfish Connection on Instagram. You can reach The Starfish Connection by email at hello@thestarfishconnection.org. More about Sarah Abrams: Sarah Abrams is a seasoned entrepreneur and has navigated various industries with curiosity and creativity. As the Executive Director of The Starfish Connection, she demonstrates her commitment to fostering community through giving and sharing her love of writing and storytelling.  Her journey as a serial entrepreneur underscores her versatility and passion to create products and services that serve her community. From launching a software startup to creating a floral and event company, and a children's toy store, Sarah has a history of innovation and adaptability. Her ventures showcase her creativity and her knack for sustainable business practices. More about Virginia Benson Wigle: Virginia Benson Wigle is the founder of The Starfish Connection, the nonprofit organization whose mission is to make a difference, one life at a time by providing crisis funding grants to individuals and families facing sudden financial crises.  Virginia has passionately served in the nonprofit sector throughout Santa Barbara County for over thirty years. Before devoting her work full-time to The Starfish Connection, Virginia spent twenty years at Planned Parenthood of Santa Barbara, Ventura, and San Luis Obispo in varying positions from clinic staff to education, and administration. She ultimately served as Vice President of Education before retiring in 2015. She also served two terms on the California State Legislative Committee for Planned Parenthood affiliates in Sacramento. As mentioned in this episode: Planned Parenthood Hoffman Q2 Intensive      

Meissa and Dan. California Wine Country today features Melissa Galliani, GM of Wine Country Radio, with Steve Jaxon and Dan Berger. Melissa is a frequent guest on the show, and was with us most recently on this episode with winemaker Dennis McCarter. Dan Berger's first wine today is a 2023 that comes from Bibiana Ravé called Shared Notes. It is 75% Sauvignon Blanc and 25% Semillon, aged on the lees for a long time. That is what gives it a silky texture. It sells for $80 and it is hard to find because they don't make very much of it. Next is a Vermentino. Where the last wine is subtle, this one is “in your face.” Dan Berger made this Vermentino himself. This is the 2023 bottling. The grower in Carneros is Las Brisas Vineyard. It is on a rise that overlooks the bay. There aromas of peaches and a little bit of pineapple. It is 100% natural and sells for $28 on Dan's Bahl Fratty website. "...almost effervescent on the tongue," as Melissa observes. This is Dan's second year of making wine and he has moved his operation to a new location. The Vermentino was made at Ektimo Winery. Visit Chigazola Merchants online to shop their unique selection of fine Italian wines. Gruner Veltliner The next wine is a Gruner Veltliner from Austria. It's the most popular white wine in Austria and goes perfectly with Austrian style cuisine. Melissa makes a comparison between Austrian Wiener Schnitzel and Texas chicken fried steak and Steve waxes nostalgic for some. It's only slightly sweet but is delicious. "Wow! That is a smooth sucker!" exclaims the host. Next they are tasting a 2022 Governor's Bay Sauvignon Blanc. It has typical New Zealand gooseberry and passion fruit flavors. Gooseberries are sweet and tart. There is also the under-ripe grapefruit flavor always there. The next wine is a 2023 Diatom Chardonnay that has gotten rave reviews. It is all from Santa Barbara County, in a place where the soil is made of diatomaceous earth. In fact, DE filters are Diatomaceous Earth. The Diatom Chardonnay is produced by Brewer Clifton, a prominent Santa Barbara brand. It has more peach and pineapple components. There is no secondary fermentation and it is "quite soft." They didn't chill it but that would work well for it. There is a DOC Pinot Grigio delle Venezie, Villa Borghetti from Italy, that is made with Pink Pinot Grigio grapes. It retails for $5.99 at Trader Joe's. Pinot Grigio grapes will turn pink if you let them stay on the vine for an extra week or two or three. Dan has a Pinot Noir, a 2019 Scherrer Green Valley Pinot Noir, from the Halberg Vineyard. Dan calls it "outrageously good." "Fantastic," says Steve. Melissa likes the spicy character that comes from Green Valley fruit.

Election day is less than two weeks away, coming up on Tuesday, November 5th. And if you're a registered voter in Santa Barbara County, you were mailed a ballot a few weeks ago. Here's a guide on what to do with it from the Santa Barbara County Registrar of Voters.

Gregg Hart has been serving as San Luis Obispo and Santa Barbara County's voice in the State Assembly since 2022. This past legislative session the Democrat authored or co-authored multiple bills pertaining to the environment, mental health, and more. KCSB's Rosie Bultman spoke with Gregg Hart to learn more about his continued campaign.

NASA has connected data about the Earth's surface since 1972. One of the first applications was for agriculture. Alyssa Whitcraft, Executive Director of NASA Acres grew up in the wine industry at her family's property, Whitcraft Winery, located in Santa Barbara California. Her goal is to make it easier for people and organizations to use satellite data to improve agriculture. Alyssa explains how different types of satellites including polar-orbiting and geostationary collect information that can be calibrated against crop-specific data to develop predictive models. Farmers can use these models to identify viral, fungal, bacterial, water, and nutrient stressors and forecast harvest. While this technology is being used in commodity crops today, there is a huge opportunity for specialty crops.  Resources:         129: The Efficient Vineyard Project 199: NASA Satellites Detect Grapevine Diseases from Space 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models Alyssa Whitcraft Group on Earth Observations Global Agricultural Monitoring Initiative (GEOGLAM)  NASA Acres NASA Harvest Whitcraft Winery Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] [00:00:04] Beth Vukmanic: NASA has collected data about the earth surface since 1972, One of the first applications was for agriculture. Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth. Vukmanic executive director. Since 1994 vineyard team has brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:39] And today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with Alyssa Woodcraft, executive director of NASA acres. She grew up in the wine industry at her family's property. Whitcraft winery located in Santa Barbara, California. [00:01:01] Alyssa's goal is to make it easier for people and organizations to use satellite data, to improve ag. Alissa explains how different types of satellites, including polar orbiting and geostationary collect information that can be calibrated against crop specific data to develop predictive models. Farmers can then use these models to identify viral, fungal bacteria, water, and nutrients stressors. And forecast harvest. While, this technology is being used in commodity crops today. There was huge opportunity for specialty crops. [00:01:35] Alyssa is involved in numerous organizations and projects. So I highly recommend that you visit our show notes. And check out her website. [00:01:43] If you want access to more viticulture research and technology from the world's top experts, then you won't want to miss the premier Winegrowing event of the year. The sustainable ag expo enjoy the perfect blend of in-person and online learning. Speak directly with national experts. Earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast. Make sure you use discount code podcast 24 at checkout to take $50 off of your ticket. Register [00:02:19] today at sustainableagexpo.org. Now let's listen [00:02:27] Craig Macmillan: Welcome to Sustainable Wine Growing with Vineyard Team. Our guest today is Alyssa Whitcraft. She is Executive Director of NASA Acres, and we're going to talk about all kinds of exciting stuff that she's involved with, and I'll let her explain those. Thanks for being on the podcast, Alyssa. [00:02:43] Alyssa Whitcraft: Thank you for inviting me. [00:02:45] Craig Macmillan: You're involved in a whole bunch of different projects and consortiums and programs mostly around remote sensing and agriculture. [00:02:53] And you're excited about a number of different things in your field. What exactly is your field? I think it's a good place to start because I think a lot of people don't understand what it is. [00:03:01] Alyssa Whitcraft: I'm a geographer, which is basically the world's oldest discipline. We use the lens of space and place and location to understand the world. And knowing that things that are near to one another tend to have more in common than things that are far from one another. And similarly, we know that where you are in the world matters for all sorts of different things. And that's really the lens through which I see and understand the world. Specifically within geography, because geography is a very broad discipline, my expertise is in using satellite data and other Earth observations to understand what's happening across the world in principally agriculture. I've done work in the past in forestry as well. [00:03:47] Craig Macmillan: What kinds of things does this field have coming in the future? What are the things that you're most excited about in terms of all the different work that you're doing? [00:03:55] Alyssa Whitcraft: Would it be helpful if I gave a little bit of history, or is that too much info? [00:03:59] Craig Macmillan: . Please, please. [00:04:01] Alyssa Whitcraft: Sure. So a lot of people don't realize that satellite data has been collected of the Earth's surface since 1972. NASA launched its first satellite back then, and one of its first applications was agriculture. It was really for looking at global forecasting, production forecasting, and things like that in areas where We couldn't gather statistics like the USSR, for example. And so that was very early. [00:04:29] They thought, hey, we really need to understand what's happening with the global food production, global food supply. What kind of prices are we going to be able to get? Those were the very earliest experiments. And a lot of years have passed since then. It's 52 years now. That particular satellite was called Landsat. Well, it's called ERTS 1. It's been, renamed Landsat 1 in hindsight and they've just launched Landsat 9 two years ago. So we've really, we have a lot of series of it now with continuity of data for 52 years from that satellite, that mission alone. there's a huge plethora of other types of data though that are also collected. Landsat, for example, its characteristics are, it passes over the same place every 16 days at about 30 meter resolution. So 100 feet by 100 feet, about a football field, and then there's other satellites that pass over every day and they might have much coarser spatial resolution. So 250 meters by 250 meters, for example. And then there's also recently, because storage is cheap and the Internet is fast, there's a proliferation of these very fine spatial resolution satellites where you can tell almost down to the plant level. [00:05:38] Definitely tree level, what you're looking at, that's quite fine in resolution and still have some degree of rich spectral information. And what I mean when I say that is basically everything around us is reflecting light all the time or emitting light. And we only see a little tiny piece of it, the visible spectrum. [00:06:00] That's why it's called the visible. But there's so much richness, on both sides of the visible spectrum. So longer wavelengths and shorter wavelengths, and they tell us all kinds of things about what's going on with a surface. we see vegetation as green because that's what it's reflecting. But there's other things in near infrared that can tell us about vegetation health. Or sort of mid range infrared that can tell us about water stress, things like this. And so now we have more and more spectral information, more and more frequently and finer and finer spatial resolution. [00:06:35] So our ability to see a great deal of detail has come a really long way. And still just like kind of any instrument you use, your ability to do something useful with it is contingent upon its quality and also the quality of the kind of science that you use to interpret the data and turn it into information. [00:06:58] Craig Macmillan: What kinds of information is this data being turned into? And on what kinds of or agrosystems? [00:07:06] Alyssa Whitcraft: All over the world. There's two broad classes of satellites. One is called polar orbiting. So it's going around the poles and it returns to look at the same spot every, you know, it's governed by its orbit and a couple of other things. I said Landsat was 16 days, for example and others can be much more frequently or even longer. So that's one kind, polar orbiting. The other type is geostationary, which means that as the earth turns, it's always looking at the same spot. And that's what most of the sort of weather satellites are. So that's why you can get really like frequently every 15 minutes, like a radar image, for example. all that's to say, like a lot of the satellites we use are polar orbiting, and that means it's not biased toward only collecting data over the United States. [00:07:48] It's collecting data all over the world. In the past, because. storage was expensive. There wasn't very much storage capacity on the spacecrafts. You couldn't store it all. They used to have to select which images they were going to capture. So it might be passing over a surface, but it wouldn't turn the camera on. And only about, I want to say 2012, 2013 was when Landsat started acquiring almost every single opportunity. And not just capturing something like A third of the daylit scenes that could capture every day. so all that's to say, we now have like so much rich coverage the last 12 or so years with that kind of satellite. So that means like we're getting observations of the earth's surface where everywhere agriculture is grown at least every day, depending on the type of satellite you're talking about. And even for the finer resolution ones, you're getting it every day. 10 days, maybe once you are to 20 days once you account for cloud cover in a lot of areas. [00:08:44] Craig Macmillan: what kinds of decisions can people make regarding how they farm based on this kind of information? And my understanding is that this is public information, is that correct? [00:08:53] Alyssa Whitcraft: What I talked about was sort of where you can collect information. It's all over. It's not you know, biased toward any particular region per se. By virtue of that, it's not necessarily biased toward any one crop because it's collecting all those data. So those observations exist, but our ability to turn them into information is contingent upon how much we've studied that, that item. And, and how much what it, the light that it reflects in the satellite picks up on is related to whatever it is that we're trying to study. So that's to say if a satellite only collects visible information, then we're not going to be able to talk about sort of some of the items associated with chlorophyll content and like health of the plant. Or if it doesn't collect the long infrared or mid infrared you're going to miss out on information about water, things like that. [00:09:41] And that's just kind of a simplified answer to that piece. And so we're able to collect all kinds of variables. In my work, we've called them essential agriculture variables. they're basically core building blocks, variables that we can measure and infer about the earth based on satellite data about the state, what the change has been over time and what the forecast is to the future. [00:10:02] We can look at, Hey, what kind of crop is being cultivated here right now? We can see how has that changed over the last 10 years? We can look at, okay, this is the current condition. What's the forecast for harvest this year? different things like that. We can also do within season detection of certain stressors, biotic and abiotic stress. [00:10:22] So you know, can be viral, fungal, bacterial diseases water stress that can help with precision kind of irrigation scheduling. We can also look at you know, when you couple that with like short term weather forecasts, you can see, okay, there's going to be really high demand evaporative demand. And so we need to think about maybe irrigating or doing something in advance to prep the vegetation for that. You can also use it for nutrient applications. So, this is primarily in row crops so not really vineyards per se. But, we can take a look at what the current nutrient status is. Nitrogen, if it's nitrogen deficient, then you are only applying what it needs and not too much. Same goes with pesticides. You're not just doing blanket spraying. You can do early detection and mitigation. With nitrogen, you only apply how much is needed and where it's needed, which has important environmental benefits. It also helps the farmers sort of bottom line, not wasting money. And also in terms of a fertile excess fertilizer being applied and also not leaving money on the farm by not applying enough. It can be really helpful in kind of zeroing in on what intervention needs to be done and what you can prepare for at the end of the season. [00:11:32] Craig Macmillan: I'm just thinking through this, so you would have to have some crop specific, and maybe even region specific on the ground work in order to make the connection, the correlation between, I'm getting this reading, and then this is what's going on with the plants. [00:11:47] Alyssa Whitcraft: Yes. Yep. That's completely accurate. And I'm really glad you said it because there is a perspective on satellite data that it's magic, that you just take the image and you have the information. And that's just like not really how it works. Now we're getting more and more sophisticated models out there, but all models have to be trained on something. And just because I've trained it on a ton of corn in Iowa doesn't mean it's going to work on corn in Argentina. Like that's just not necessarily how these things work. some people call it ground truth. I prefer to call it training data, validation data. you know, in situ site data, things like that, comparison data. And the reason for that nuance is just to say that there is error in all measurement. So just because if your scale is calibrated wrong and you say, this is, this was my harvest, this was my yield, then that's not necessarily ground truthed see what I mean? So, and I think that that's an important point to make because we're trying to add an additional piece of measurement to the picture, right? [00:12:48] It can give you more frequent. more coverage deeper spectral information. It can a lot, but it's a piece, it's a component of a multi source decision support system. We say like garbage in garbage out on the remote sensing side of things. Our observations are very good, but you know, we're talking about hundreds of millions of dollars of engineering in the sensors and the satellites to go up into space. So those are incredibly high quality and the space agencies who fly them they do a lot of expensive CalVal, it's called, so they go and they make sure that the instruments like, you know, The analogy in your kitchen would be you stick your thermometer in boiling water to make sure 212 Fahrenheit or 100 degrees Celsius is exactly what your thermometer is picking up, right? So we do the same thing with satellites. that's great for the reflectance or for the wavelengths, but that's not information. So then what we go out, we might take some tissue samples. To understand what's happening with nutrients with pest and disease stuff, some soil samples for that purpose. Or for some of the more like workhorse, what we've been doing with satellite data for a lot longer, those are more novel applications. The lot much longer is what's growing where where it is. What's the season. Like why is it. Kind of just at the early part, is it flowering, reproductive, is it toward harvest and then also yield. [00:14:09] And so we go out, we take crop cuts, we do things like that, then we calibrate our observations or our models against those data, and then we can run a predictive model that can tell us for the same site in another year, or more commonly you take it from that site and then generalize it. to where you have satellite data that are continuous, like so you have a whole an image, but you don't have any training data from this vineyard over here. So you take the training data from this vineyard and see if you can use it to identify what's happening in other vineyards. And then you assess, how well did I do off of another set of data that's from the ground. [00:14:46] Craig Macmillan: And so I would imagine that that kind of work is done extensively in agronomic crops, or what we might call staple crops, you know, rice, maize, soy, things like that, wheat. But you can do this with specialty crops as well. You mentioned vineyards. If there is interest and if there is funding, we can do this kind of work and bring vineyards into this this, this kind of process, this kind of science. [00:15:11] Alyssa Whitcraft: Yeah. I mean, you're spot on. Like I said earlier, the earliest applications of satellite data. Were in kind of global production forecasting with the reason being that wheat prices, for example, are incredibly correlated with conflict. So as wheat prices go up, you see more human conflict. And so these are the huge drivers of global trends in prices, in food security, all these kinds of things that are really important to track. And so the, you know, the early app applications were really for that type of crop and for very large scale forecasting in the sort of 80s, 90s was when you started to see some of the precision management. So on farm information but perhaps not as much as people hoped for in in this kind of satellite world, there was a lot of unsuccessful startups and, and things like that. I think the big reason for that is like, if you're going out and scouting your 10 acre vineyard, like you can generally walk it. It's not a big deal. You're not driving a combine through. My family's in the wine business and I grew up walking vineyards with my dad and taking tissue samples and taking fruit samples and doing things like, it was just a part of the day, you know, if you're farming 10, 000 acres, that's not viable. [00:16:30] And so you're, you have, million dollar combine to these days and things like that. That's something with autonomous driving, you can program a great deal of information into it. sort of like historically, there just wasn't necessarily the, like. The demand for what satellite data could offer, you know, it was focused on kind of like yield and nutrients and water. [00:16:49] There just wasn't the same use case in, in specialty crops. In a lot of ways, especially since some of them are growing greenhouses. So like, we're kind of out of luck with that. And so, yeah, whoops, but that things have just changed. We have better satellites now that collect more information more spectral information, higher spatial resolution, more frequently, we can process so much more data now, which means. [00:17:14] we can kind of just keep throwing more and more data at a model until it picks up some signal that we never could have anticipated. That's kind of the basis of machine learning or artificial intelligence is that you just keep going like feeding it until you see if something comes out. That also has its own problems. [00:17:31] Pretty funny fails AI. I think we've seen before the models get overtrained and it's very. clear that they don't work once they're over trained. They, they spit out like a baby with three hands AI image. And you're like, that's not, that's not right. Or I saw a matzah ball on a plate. It was like, rather than like a soup dumpling, it was like a tennis ball that was like matzah colored. I was like, that's not right either. You know, it's funny things like that. So the same thing can happen when we're looking at, you know, the earth's surface as well. [00:18:00] Craig Macmillan: you are executive director of NASA Acres. That name has come up in a couple of other interviews. Could you explain, , what NASA Acres is and what you folks do? [00:18:09] Alyssa Whitcraft: Yeah, sure thing. [00:18:10] So NASA Acres is NASA's U. S. focused Applied Sciences [00:18:15] So why, that's kind of a long title, NASA is principally a research agency. Now, it's not it's not USDA where it does farm services or loans or reports on statistics and agriculture. It's famous for people putting a man on the moon and missions to Mars, but NASA has this whole huge earth science division. within that, there's you know, the, the component that's dedicated to launching the satellites and making the data really high quality. And then there's an accessible data, high quality and data accessible. And then there's sort of like the core foundational research, which is. We've never used satellite data to measure this thing before, or we have used satellite data, but now we're just going to apply it elsewhere and do a study that results in a paper. [00:18:56] So we learn a thing. That's research and analysis in NASA, and then there's applied sciences and earth action, which is, it's kind of new manifestation in NASA, which is like trying to take this data and really make an impact, really get the information, the data, the tools in the hands of people who are addressing, in our case, agricultural challenges. [00:19:19] So that's farmers, that's ranchers. That's people in the ag value chain that's ag retailers, all the, I mean, there's a whole bunch of people in here who can benefit in some way from this data. And our job is to work with them to advance the science as much as possible because NASA's brand is really like quality, right? [00:19:39] And then, but also neutrality. And so we kind of just try and lift. the floor, so to speak, make the quality as good as possible, advance the science, and then hope that the private sector that's out there that's serving people in agriculture can sustain the services or, and, and really be adding value to people in agriculture long, long after our projects end. [00:20:00] Craig Macmillan: And so that, that's going to be where the next link is, is the private sector picking up this information, this data, and then figuring out how they can use it for their client base, maybe for a specific crop or a specific region, and then we can we'll see some development there. we've seen with like material science, I think is a classic example of that, you know the space program resulted in a lot of advances in materials that now we don't even think about. They're part of our everyday life, [00:20:27] Alyssa Whitcraft: Yeah, like the blankets run a [00:20:30] NASA, more than just Tang, you know, when I'm trying to like get across to people that, the planet we study most is Earth to quote Karen St. Germain, who's the Earth Science Division Director for NASA. I mean, material science is a really good example, but we have it so much in all these things that like, be them weather and climate services That's, you know, Noah's job principally to create the kind of forecasting models that are pushed out when we're talking about the United States. [00:21:02] There's people all over the world doing it and then like weather channel or weather underground or whatever, build services on top of that. And then that's like what faces the consumer. So it's all kind of a part of an important chain. And in fact, NASA is in the background collaborating with Noah on this information as well. for us in the agriculture side of things NASA harvest, which still continues today as NASA's global agriculture applied sciences program. But from 2017, when it started until 2022, it was the whole kit and caboodle. So both us global international, the whole thing. And then they split the programs. [00:21:39] So into Acres and Harvest. I was the deputy director and program manager for NASA Harvest from when it started until I took over the helm and founded NASA Acres in 2023. NASA Harvest, there's a great example of commercialization or of, of really strong collaboration with the private sector. Which is when the Ukraine war began there was obviously a huge hole in information all of a sudden about what on earth was going to happen with the food that comes out of Ukraine, which between Russia and Ukraine, it's 30 percent of the world's wheat, wheat's very correlated with conflict to begin with. And there's certain partners who are a hundred percent reliant upon imports from Ukraine and or Russia of wheat. , you don't just go drive down the street to the next grocery store and pick up your wheat. Like this is billions, trillions of dollars of movement that can't pivot overnight. So the potential implications were massive. And the more information you have earlier to plan for that, the better. And that's where satellite data came to bear. You couldn't send field agents out when there's an active war happening to be like, what was planted? Is it growing? Are farmers? Applying nutrients. [00:22:50] Is it going to be harvested? Things like that. NASA Harvest partnered with a number of organizations, but one was a private space company called Planet who collects sub meter and three meter data. daily with they have many, many small satellites and so they're, these are not the three, 400 million satellites that NASA flies. [00:23:08] These are much less expensive and they can fly way more of them. They're much smaller. They're a very different satellite. But they're great for getting high spatial resolution often. And when you can't go out and collect ground data. to do training on your images. Was this planted? Was this not planted? [00:23:25] This appears to be this crop. This appears to be this crop. Satellite data of that kind are very helpful. And so then we would use that to train some of the other satellites that have perhaps richer spectral information or other qualities that we might look for in a certain analysis. [00:23:40] And because we had this partnership with Planet, they were going out and collecting the data. We were able to do this analysis. talk about, you know, what we expected to see in terms of wheat harvest that year and sunflower and corn and rapeseed and all these really critical crops that Ukraine exports and help us prepare and mitigate any potential food security crisis and then Planet. [00:24:03] On the flip side, they've suddenly made a huge impact with their data. And they've additionally been able to, you know, we do a lot of work on the. nitty gritty of the engineering of radiometric calibration and things like that. We also can support them in improving their imagery. And then now they have a use case in agriculture and all these different kind of things by partnering with us. But we've also advanced the models and the science and the knowledge that's all a public benefit. And so that's like a really lovely investment from the federal government that kind of has this big societal benefit, but then also supports the private sector and continued innovation and services. [00:24:37] Craig Macmillan: in this case, it allows for the prediction of what may be available right? [00:24:43] Alyssa Whitcraft: Yeah. In that example, for sure. The war broke out in February and the winter wheat harvest would have been, gosh, like may to June. You're looking to see how was the, was this coming back after winter? We're, what was the condition of the crop at a baseline? Were people able to apply nutrients of any kind? And once harvest time came. Were people able to go down in the field to harvest or did they not do it because they had been killed or evacuated or because there's unexploded ordinances in their field and things like this. [00:25:13] And so that was really the beginning of the analysis and then it, it continued for other crops into the future. And it's a really rich ongoing project about which you can find copious resources online. [00:25:26] Craig Macmillan: how are we doing on, on those areas? Are there people that are stepping up in the private sector to work on that. [00:25:31] Alyssa Whitcraft: Definitely. Yeah, there are. The public sector, you know, my side of the house is too. but it's interesting. it's an interesting point because we focus so much on agronomic crops. We've done that because there's a really clear reason to invest public dollars. I think the very early stage collaboration with the private sector for specialty crops is much more critical than it was for these kind of big agronomic crops. So that means from the odd outset. the projects need to have very engaged partners from the private sector. It might be in the form of just working directly with the vineyard so that they can kind of maybe collect some of the ground data or if we're developing a tool, they can kind of like test it and provide feedback, things like that. [00:26:14] But then there's going to be other circumstances where we might be trying to use a compendium of information. So you might be using some soil sensing to look at water status. But it's like, you can't place a million of them in your field. So, you know, you might take the benefit, the accuracy, the depth that you get from those expensive and ground instruments, and then try to pair them with the satellites and then build like kind of a hybrid measurement system. [00:26:41] You get the benefit of the update frequency the satellites and the spatial coverage, of course. And then you get like the really good quality. measurements within the field. we've seen a lot of burgeoning partnerships in specialty crops and of course also agronomic commodity crops as well, but where we're trying to look at a hybrid network of in ground sensors or canopy sensors or drones. side canopy robots that my colleague Katie Gold, who was on your, podcast before, she uses these robots, Katie Gold and Yu Jiang, her collaborator at Cornell to, to sort of build toward the long term adoption of, of these, actually not even long term, to build toward the short and medium term adoption of these things, because that's real, it's really going to sustain them, NASA projects. typically three years acres and harvests are each in five year kind of increments harvest was renewed and For its global work and spit off its domestic work. And so hopefully we will be renewed as well But it's not the design of federal research to like provide every service forever We need to work with the people who need the information Because they're gonna tell us what to do and what like what matters to them You and then we need to work with the people who can kind of own the services long term and maintain those high touch relationships with their customers, growers, ag retailers, whomever it might be. [00:28:04] Craig Macmillan: Spain, places like that Australia? [00:28:06] Alyssa Whitcraft: You this is an area I'm definitely less comfortable talking about. within NASA Acres, we really only have Katie and you's project that's in specialty crops. And that's principally just by virtue of all the things I described. It's really only been the last four or five years that this stuff has started blossoming. And even within Katie's project. She's not using satellite data really, right now, she's done some demonstration stuff. We're preparing for a NASA instrument to launch in 2028. And we're doing years of preparatory work. NASA has an airborne fleet. People don't know that. And it's collecting very similar data to what will on this satellite SBG. Also, there's a sensor mounted on. The International Space Station called EMIT that also collects similar information. So we're already using that, but we're kind of like priming the pump for primetime, right? So Katie is very, Katie is like a very kind of ahead of the curve kind of situation person. The spectroscopy of the laboratory stuff, we all, we all know that it's been around for a long time, but the imaging capability to do it outside is novel. And so she and Yu are kind of working together on that. I don't have another project in my portfolio that does that right now. We are looking at using those data similarly, the hyperspectral is what it's called, data. We're starting to try and build use cases in rangeland monitoring as well for rotational grazing. [00:29:33] So looking at forage quality, it's not just a matter of whether the biomass comes back, it's whether it's the right biomass, so the right mixture of different crops. If you've overgrazed an area, you'll just get like the one dominant. type of grass will come back, and that's not very nutrient dense, and it's not very sustainable, it's not very regenerative. If you don't overgraze an area, then things will grow back in a more balanced way, and that's something that we're trying to explore, how well satellites can pick up that heterogeneity in the landscape. That's an example there. I'm aware of some work in sort of olive groves in Spain, in Italy And I know there are some companies who have attempted to do kind of proxy measurements of shade coffee and cocoa. Very high value crops, but you can't see them because they're under the canopy of another tree. And there's been a lot of different experimental ways of trying to get at that. But in terms of my understanding of how successful those different cases have been. It's a little outside my wheelhouse. It's pretty novel. and yeah, I mean, I, the, the thing about being an applied sciences program, we're not the foundational research RNA. So what that means is like, we've got to kind of see the science demonstrated fairly firmly for it to move into a major part of the portfolio. [00:30:53] That said, like there are some projects in my portfolio that are higher risk or that like, you know, that delivery might be a few years off because of the lack of instrumentation. And there are some stuff that's more experimental, but where those are the case like that Rangeland project or Katie's project That's because we have super engaged users already. So there's ranchers who are at the table for another purpose. Katie is, you know, an extension agent for Cornell working with grape and apple growers, and they want to know how to manage this. [00:31:23] So she already has engaged parties. So having the satellite stuff be like maybe a little bit more nascent and its development cycle is okay versus, you know, where we don't necessarily have the strongest user. identified and partnered already, we're kind of relying on the more mature applications and starting to kind of transition that stuff out more quickly to broader audiences. [00:31:45] Craig Macmillan: How can the wine grape industry or other crops, support this and encourage research in their particular area? [00:31:54] Alyssa Whitcraft: There's legwork on both sides meaning that we need to be with the communities we live and work in. Thank you. to get those people involved in what we have to offer. So it's like there's a trust building component, there's an awareness building component and then there's also just the participate if somebody contacts you about being in a study or, you know, by word of mouth, Oh, this vineyard down the road is doing it. [00:32:17] Like, maybe we'll do it here. I trust that person's discretion, so I'll do it here. Collaborating and being active in that research from the NASA acres perspective is, is really important. And more than just really from the NASA acres perspective, from really the kind of, you know, we're neutral, we're trying to build quality, we're trying to raise the floor. [00:32:36] So even if you come, you know, you come through us, we hopefully make things better, which feeds back benefits to you in your, in your operation, but also to your kind of broader industry. So there are some vineyards, for example that I have personal relationships with from my whole life. And when Katie and I started collaborating and, you know, just generally sharing passions for a number of things, including wine and remote sensing, She asked if I had any, you know, friends who would let her take tissue samples who thought they might have particular diseases or were just curious to collaborate so that she could kind of do this proof of concept of these technologies and do these studies. And I was like, yeah, probably. So I just shot a couple of friends text messages and they were all like, sure. And the thing is, is like, they know me, right? And so they know that I'm not going to Never do anything intentional to bring harm. And I certainly would also go work very hard to make sure that even something I hadn't foreseen was protected. And I think that that's actually so critical, probably in every industry, but I'm most comfortable in agriculture. Like these are strong communities of trust that are built up. You know, you knew my dad and when I was 15 he had a major surgery in kind of mid, late August which coincides nicely with harvest, the beginning of harvest. [00:33:57] Craig Macmillan: Yeah, the wine grape harvest in california. [00:33:59] Alyssa Whitcraft: exactly. My dad was a winemaker in in Santa Barbara County, and that's where I grew up And I grew up in the winery so yeah when I was 15 He got he got really sick And he had to have a surgery and he was in the ICU for like a week and after that like it takes a while to recover so people that he had mentored, people who he had been close with for, you know, 20 odd years, 25 years in, in the region just kind of stepped up and processed his fruit, you know? [00:34:28] So one, you miss one harvest, you're donezo, you know? Like that's just not how things work in the wine business. And my brother, who's now the winemaker, was only 19 at the time. So like, technically he wasn't even old enough to drink wine legally, but like, you know, he was there kind of. Running the ship with, you know, the huge support of these family friends who made it happen. So all that's to say, like those trust networks are everything in, in agriculture and everything in sort of agri food and like I said, probably other industries too, but I just don't know them. That's certainly the case in agriculture. And we're not going to make any like progress unless we build those trust relationships. [00:35:08] And then since we can't meet everybody face to face, we need you know, those people to then be the hinge points to bring their, their kind of collaborators, colleagues, friends business partners, whatever, to the table to tell us what they need, to tell us what they want, give us feedback on what we've done and then work with us if they see value. [00:35:27] Craig Macmillan: Yeah, I'm thinking of there are a number of organizations in the United States, in the wine industry, that fund or promote research on particular topics, and I can see there might be an opening there. you know, talking about trust, folks that have gotten awards, farmers that have been collaborators on these projects. I think it's a good place to start. For these new technologies. I think it's an interesting idea. I hadn't really thought about it that way. And I'm definitely going to take, take that away with me when I go to some of, these meetings. , and some of these, , some of these, , review, , committee [00:35:57] Alyssa Whitcraft: Related to that, so one of the things we're just beginning to kind of explore the logistics of how we would implement it is identifying sort of farmer champions or kind of innovation partners. I don't know exactly what we want to call them, but they're people who are like amenable a collaboration [00:36:17] , everybody only has so much time. So it takes time to do these things together. So if you have like a real passion or a real interest, it's something you might more willing to do. It helps us do it. the most good the most quickly. , so we're kind of looking at creating this kind of collaborator farmer innovation partner kind of thing where we work, you know, on their farms, they kind of give detailed feedback. [00:36:38] They serve as different kind of hinge points, , to meet people in their community and really be champions we're doing, but also like not just be our hype guys and hype girls out there, but just be like, Hey, what you're doing makes no sense. Or like your aunt, you know, that's great that you created this capability. [00:36:55] That gives me a forecast every week. I need it every day. Not useful to me. Things like that. So the frank feedback, , early adopters, but high touch early adopters, people who really are passionate about benefiting their industry and communities. [00:37:10] Craig Macmillan: the state of the, world right now you've mentioned nations, lots of different crops, lots of, different technologies in your work and also kind of in the future, what's happening now to move all of this forward and where do you see it going? [00:37:23] Alyssa Whitcraft: not to you know, date myself, somehow I'm one of like, the more se, I don't know senior is the right word, but like I'm no longer the young in this world. And so I've been around long enough that I started remote sensing in remote sensing of agriculture before. [00:37:39] was really on an upward trajectory. Things have changed the last 15 or 16 years. But when things were really was the food price spikes in 2008 and 2011 that led to huge, push over a billion people into chronic food insecurity. It's horrible. So let's launch this called GeoGLAN Geo Global Monitoring that's going to use satellite data to give us information about, crop production globally. [00:38:05] Some 40 odd years passed when. NASA first started doing it with Landsat. Within that GeoGLAM initiative, I was program and still in program scientist one of them. And my specific role is I work with the different space agencies in the world on developing new missions for agriculture. [00:38:20] I basically advocate for the agriculture community to make sure we get the observations we need to do our analyses. what started out is very much this like food security, markets and trade kind of stuff. Segwayed over time, as the field grew, changed, ag tech blossoming, whatever it might be. [00:38:38] And around 2019 2020 was when my specific focus started turning a little bit more, not stuff, but started zeroing in on the kind of farm level stuff. Because I got really interested in the way my discipline, my methods, my tools increasingly being used in the sort of sustainable ecosystem services marketplace. [00:39:01] Without there being a whole lot of kind of methods, development, calibration, validation, like, yeah, we can, you know, create a map, but is it any good kind of thing? Or yeah, we can create a model, but does it work? People were coming to us with the NASA harvest name and the NASA kind of name and saying, can you validate this? [00:39:17] Can you do And we all felt pretty strongly that our role was really to lift. votes for everyone. That's where we zeroed in on that topic wise in the Harvest Sustainable And Regenerative Agriculture Initiative, which we call Harvestera. I'm also the executive director of that. all these tools have advanced. [00:39:35] The need has advanced. The audience's kind of openness has advanced. The kind of critical need for us to use agriculture as a tool belt to restore ecosystem health, soil health in rich communities and fight climate change, it all kind of needs to start at a baseline of understanding where we are and where we can go. [00:39:54] And so I see satellite big part of that. This is all kind of coming together now. We still need the public sector's investment in terms of high quality observations. access, the lifting of the science in order for that to really take flight and be reliable and be good. that work that I've done for 12, 14, something like that, 13 years now through GeoGland with the space agencies has recently been morphing, into not just advocating for food security and market applications, but also saying, you guys, we got to think about ecosystem services. [00:40:25] We have to think about sustainable management. Got to think about the precision. And so the space agencies are now receiving this message that there's a whole new set of value propositions for their data, but also the public sector pushing that direction. [00:40:39] And then we like kind of push together. Toward impact. [00:40:42] Craig Macmillan: one message that you would want to tell wine growers regarding this topic? [00:40:46] Alyssa Whitcraft: Gosh, one message. [00:40:48] Craig Macmillan: Two? [00:40:51] Alyssa Whitcraft: Oh man, I guess you know, I think what a lot in my field don't think a lot about is quality Of the crops. We tend to think about quantity. Of the crops. and as a result, we can kind of answer use the wrong, use the wrong approach, answer the wrong question. And for specialty crops and I think, you know, what's finer than fine wine in, in terms of how much finesse you have to have from the 25 plus year old vines through bottling. [00:41:20] What kind of needs a higher attention to quality I think that. for the grape growing community, particularly for wine and fine wine. they could maybe help shape this and push this, put out the demand there and say like, I don't need you to tell me how to absolutely maximize, make the like juiciest, wateriest, highest volume of berries. [00:41:40] Like I need to know how to make the best quality. I need to know how to prevent losses related to extreme weather. I need to make sure I don't have my die that, I've been cultivating for so long to build these beautiful old growing and all that, they're more important than maybe they realize they are in this space and could push to really move our science and usership toward quality more than perhaps we have historically. [00:42:03] Craig Macmillan: and I really appreciate you sharing that. This has all made me think about an interview that I did recently with an extensionist from Texas A& M we were chatting after the interview actually about climate change. She said, there is not a single grower in the state of Texas that is a climate denier. [00:42:22] Everybody sees it. It is getting hotter. And things are changing and they're going to have to change. There's no doubt about it. And that reminds me of changes in other agro systems. over time whether it's changes in the way the soil fertility is, or changes in rainfall, or changes in disease patterns. I think there's applications, especially in areas that are suffering extreme stresses now, that'll apply to places that'll suffer extreme stresses, maybe a little bit later. [00:42:49] So I think that's a great message that we can bring to These programs say, Hey, we need. And here's maybe how can we do it? How can we benefit from what you're already doing? I think that's a great message. Where can people find out more about you? [00:43:01] Alyssa Whitcraft: if you want to find out more about NASA acres, you can go to org. If you want to find out more about the Harvest Sustainable and Regenerative Agriculture Initiative, that would be HarvestSara. org basically any program I've said today, you can just put a org at the end and it'll work. And if you want to learn about my family winery, it's WittcraftWinery. com And just shout out to my dad, my mom, and my brother for kind of sparking and maintaining my love of and interest in food and wine. [00:43:33] Craig Macmillan: Yeah, And just on a personal note your dad, Chris was a mentor of mine. It was one of the first winemakers That I worked side by side with and had a huge impact on me. Especially around the idea of quality. [00:43:43] Alyssa Whitcraft: Okay, so not to totally digress here, Maybe it's germane to the topic, which is I was pre med at UCLA. And I took a a geography general ed course called people in Earth's ecosystems just to fulfill a gen ed requirement and fell in love. And that professor bonded. and he did a lot of remote sensing of tropical I took his remote sensing class. We were supposed to. pick a and design it. And the picked was trying to. Compare every single metric that we could derive from satellite data for Conti, with, with some vineyards that my dad sourced from at the time so like Bien Nacido. Obeying these different vineyards and trying like in compare, I mean, it was the polar opposite of a robust study. I was like 20 and it was my first remote sensing class, but it really like capped my interest because trying to understand. Obviously there's the climate pieces to some degree, there's the soil pieces, but you know, my dad was the first or one of the first at least to do the blocks designation in wine. [00:44:45] So he had N block and Q block and Bien Nacido. And I was like, well, what was it? characteristic that made them sort of different? Could you come up with that in a way, not that we should quantify and sanitize everything because there's certainly a je about these things, but like, what is it that creates quality, ? [00:45:01] , and what of it is sort of biophysical in nature and could be measured and that kind of really sparked the interest that shaped the rest of my career. [00:45:09] Craig Macmillan: That's fantastic. I really want to thank you for being on the podcast. Our guest today was Alyssa Whitcraft. She's executive director of NASA acres, fascinating conversation and tying together some pieces from previous podcasts. Yeah, just thanks for being a guest [00:45:24] Beth Vukmanic: thank you for listening. Today's podcast was brought to you by, Baicor. A manufacturer of fertilizers, specializing in liquids for foliar and soil applications. By course, plant nutrients are 100% environmentally friendly and organically based. Each is specifically formulated to provide the optimum level of nutrients, plants need. Baicor's products. Are created from organic and amino acids found naturally in plants and in the soil. They use the finest natural materials. Blended scientifically to assure quality and effectiveness. [00:46:02] Make sure you check out the show notes for links to Alyssa NASA harvest NASA acres plus sustainable Winegrowing podcast episodes 199 NASA satellites to detect grapevine diseases from space. And 233, the gap between space and farm ground-truthing satellite data models. [00:46:21] If you'd like the show, do us a big favor by sharing it with a friend subscribing and leaving us a review. Until next time, this is a sustainable Winegrowing with the vineyard team. Nearly perfect transcription by Descript

Today on America in the Morning   Harris & Trump Interviews Vice President Kamala Harris and Former President Donald Trump continue their media blitzes, which included each treading into interviews on Fox News. The recap from correspondent Jim Roope.    A Legal & Election Battleground In Georgia The legal battle surrounding former President Donald Trump continues on a number of fronts in Georgia ahead of November's Presidential election. Correspondent Clayton Neville reports.    Texas Execution Takes Odd Turn A man who was scheduled to be executed later today will first testify before a House committee in Texas, his life still hanging in the balance. Pamela Furr has the background of the controversial Robert Roberson case.    Voter Roll Change In Alabama A court ruling in Alabama could add a lot of names back onto the voting rolls. Correspondent Haya Panjwani reports.     Latest On The Menendez Legal Drama Relatives of Eric and Lyle Menendez are urging officials to resentence the convicted brothers, but not all of their family want them out of prison. Ed Donahue reports.    Musk Suing California Elon Musk is suing the California Coastal Commission in Los Angeles federal court, alleging they rejected his company's plan to increase rocket launches from an Air Force base in Santa Barbara County because of political bias.       Texas Debate Fallout The political world is reacting to this week's Texas Senate debate. Correspondent Clayton Neville reports polling is still very close between Collin Allred and Senator Ted Cruz.    US Attacks Houthis The United States launched an airstrike against five locations in Yemen that were believed to be Houthi weapon storage facilities.    Latest In The Middle East In Israel, more aid was allowed into the Gaza Strip following US concerns that not enough relief was getting to the Palestinians in the coastal enclave. To Israel's north, where correspondent Karen Chammas reports Hezbollah shot dozens more missiles at an Israeli city, and the IDF responded with an airstrike in Southern Beirut.     Hurricane-Related Animal Cruelty Arrest A man was arrested and charged with a felony after abandoning his dog chained up in floodwaters during Florida's last hurricane. Correspondent Julie Walker reports.    Hurricane-Related Wrongful Death Lawsuit In Tennessee, the family of a factory worker who died after his company ordered people into work despite the oncoming hurricane and the man died in rising flood waters has filed a wrongful death lawsuit. Katie Clark has the story.    Hurricanes & Schools For kids, the flooding and destruction from Hurricane Helene has left many schools in North Carolina and Tennessee closed weeks after the storm - and teachers are worried. Correspondent Rita Foley reports.    Ex-Las Vegas Politician To Prison A former Las Vegas-area Democrat official who was found guilty of killing a local journalist has now learned his fate. Correspondent Mike Hempen reports.     Unusual Nebraska Election Year The 2024 election in Nebraska this year may be one like no other. The Cornhusker state is one of 10 that have abortion-related initiatives on the ballot, but Nebraska has two competing measures, and now, convicted felons can vote.    Liam Payne Passes In the music world, former One Direction band member Liam Payne has died, his death under investigation in Argentina.  Correspondent Haya Panjwani reports.    Tech News It's no surprise that Big-tech is hungry for big power, now it looks like 3 of the biggest tech companies are going nuclear. Here's Chuck Palm with today's tech report.    Finally   Comedian Jerry Seinfeld is taking back some of his comments he made about politics and comedy that some thought were not funny. Kevin Carr has details. Learn more about your ad choices. Visit podcastchoices.com/adchoices

We continue our interview series with Adam McHugh, author of Blood From a Stone: A Memoir of How Wine Brought Me Back from the DeadIn addition to being an author, Adam is a pro tour guide and has a deep connection with the Santa Ynez Valley and the California Wine Industry. We talk about our mutual love of Rose, Santa Barbara County, and the value of history as it relates to wine and our own sense of place.  Join us for an in-depth conversation, as we sip wine, geek out on history, and get to know how the love of wine can be a part of someone changing their life. Grab a glass of your favorite Rosé and join us! Cheers! Support the showCONNECT WITH US: You can follow and message us on Instagram @crushitwinesb You can also reach out via email - Cheers@crushitwineeducation.com If you want to help support the show and get extra content every week, sign up for our Patreon. Join the list to stay up to date on future episodes and featured wines so you can sip alongside us! Finally, we're more than just a podcast! We are a full service wine education company offering an online wine shop, a wine club membership and both virtual and in person classes. Go to www.crushitwineeducation.com to learn more and get 10% off your first order when you sign up for the mailing list! Cheers and thanks for listening!

Send us a textCaretaker Santa Maria Valley Pinot Noir 2022- Trader Joe's Excellent Pinot Noir!This is a $9.99 Pinot Noir from a sub-AVA of Santa Barbara County on the Central Coast of California.It is comprised of 3 Pinot Noir clones, Pommard, 2A, and 23.To find out why that is unique and noteworthy check out https://cheapwinefinder.com/ and listen to the best value=priced PODCAST!Check us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com

From his and his wife and partner Rebecca Work's vineyard Ampelos Cellars in Lompoc, Santa Barbara County, California, Copenhagen-born and Aalborg- and Aarhus-raised Danish winemaker PETER WORK talks about what it means to work closely with Mother Nature, how living life to the fullest is realized from making wine, what passion and skills are required to start a second career, and what it takes to be the first certified organic, sustainable, and biodynamic vineyard in the US.Peter selects a work by Jacob Matham from the SMK collection.https://open.smk.dk/en/artwork/image/KKSgb21518(Photographer: Esben Melby)----------We invite you to subscribe to Danish Originals for weekly episodes. You can also find us at:website: https://danishoriginals.com/email: info@danishoriginals.com----------And we invite you to donate to the American Friends of Statens Museum for Kunst and become a patron: https://donorbox.org/american-friends-of-statens-museum-for-kunst

In honor of Labor Day, we are releasing this episode of GoodLife TV with guest Sam Dudley. In this conversation, Dean Wilson interviews Sam Dudley, a firefighter from Santa Barbara County, and his emotional support dog, Rhonda. They discuss Sam's experience as a firefighter, including his motivation to join the profession after the events of 9/11 and his involvement in the Montecito mudslides. They also talk about the importance of mental health support for firefighters and the role of Rhonda in providing emotional support. The conversation highlights the noble and rewarding nature of firefighting and encourages young people to consider it as a career. Want More GLTV? ⁠Watch & Subscribe on YouTube!  Listen & Subscribe on Spotify Listen & Subscribe on Apple Podcasts ⁠Follow us on Instagram! ⁠Follow us on Facebook!  --- Support this podcast: https://podcasters.spotify.com/pod/show/goodlifeconversations/support

This program discusses humanist and scholar Walter Capps' political career and the ongoing value of public service. The panel discussion features four people who have all worked as public servants: former U.S. Senator and Nebraska Governor Bob Kerrey; Lois Capps, former Congresswoman who served as a U.S. Representative from 1998-2017 representing Santa Barbara and the Central Coast, Laura Capps, the Second District Supervisor for Santa Barbara County; and Todd Capps, founding Executive Director of the Common Table Foundation. Series: "Ethics, Religion and Public Life: Walter H. Capps Center Series" [Public Affairs] [Humanities] [Show ID: 39721]

Tired of being a victim of repeated mail theft, a Santa Barbara County woman laid her own trap to catch those responsible for ripping her off.  Please Like, Comment and Follow 'The Afternoon Drive with Philip Teresi & E. Curtis Johnson' on all platforms:   ---    The Afternoon Drive with Philip Teresi & E. Curtis Johnson is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts.    --  The Afternoon Drive with Philip Teresi & E. Curtis Johnson   Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ    | Website  | Facebook | Instagram | X | Podcast | Amazon |   -  Everything KMJ   KMJNOW App | Podcasts | Facebook | X | Instagram   See omnystudio.com/listener for privacy information.

Tired of being a victim of repeated mail theft, a Santa Barbara County woman laid her own trap to catch those responsible for ripping her off.  Please Like, Comment and Follow 'The Afternoon Drive with Philip Teresi & E. Curtis Johnson' on all platforms:   ---    The Afternoon Drive with Philip Teresi & E. Curtis Johnson is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts.    --  The Afternoon Drive with Philip Teresi & E. Curtis Johnson   Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ    | Website  | Facebook | Instagram | X | Podcast | Amazon |   -  Everything KMJ   KMJNOW App | Podcasts | Facebook | X | Instagram   See omnystudio.com/listener for privacy information.

In this episode, FSA speaks with Santa Barbara County (California) Sheriff Bill Brown, who is currently the president of the Major County Sheriffs of America. Sheriff Brown took time out during a busy Annual Conference in Palm Beach to cover all things Major County Sheriffs of America. With more than 2,700 square miles and a population of more than 450,000, being the sheriff of Santa Barbara County, is no easy task. Sheriff Brown is currently in his fifth term, and we discuss his role as president as well as unique ways he leads one of California's largest sheriff's offices.

EPISODE DESCRIPTIONRichard McHattie, CIO of Maricopa County, Chris Chirgwin, CIO of Santa Barbara County, Mike Hojnicki, CTO of New Castle County, and Don Ingle, Industry Executive Advisor from SAP, share valuable insights into how these technology leaders are reshaping the future of county resident experiences. Discover how their groundbreaking strategies are setting new standards for innovation and transforming community services, promising a future where technology seamlessly enhances daily life.In this episode, you'll learn: • How counties like Maricopa, Santa Barbara, and New Castle County are revolutionizing resident experiences with digital modernization. • The transformative power of AI in enhancing public sector services and support. • The importance of collaboration in driving innovation and overcoming IT challenges. • Why balancing people, processes, and technology is crucial for successful digital transformation. • Strategies for building a high-performance IT culture in hybrid and remote environments.Full transcript and show notesRead the full transcript • Richard McHattie: LinkedIn • Chris Chirgwin: LinkedIn • Mike Hojnicki: LinkedIn • Don Ingle: LinkedIn***TIMESTAMPS(00:00) Intro(03:12) Communicating with Elected Officials(05:48) Project Justification: Costs & Operations(07:55) People, Processes, & Business Transformation(10:32) Leveraging AI for Efficiency(13:10) Clean Data & AI for Process Improvement(15:48) Analyzing Transcripts & Financials with AI(18:02) Tech Accessibility for Public Sector(20:44) Communicating Long-term Value to Leadership(23:19) Building a Remote Workforce & Accountability(26:01) Collaboration at State & Local Levels(28:32) Educational & Government Partnerships in Arizona(30:58) Multi-jurisdiction Collaboration in Washington(33:12) Enhancing UX by Shifting Services Online(36:33) Managing Limited Funding with AI & TechWHEN YOU'RE READY

Virtual assistants have been around for a while in fields like business and marketing, but until recently there hasn't been a VA built specifically for farmers. Farmhand changed that, with a combination of automations and a team of humans streamlining operations and doing many of the things a back-office staff would do for farmers.We were curious how farmers were using Farmhand, so we invited back Ari Memar, founder and CEO of Farmhand, along with Carolyn Givens of Something Good Organics and Melanie Cunningham of Shakefork Community Farm, to hear how they are using Farmhand on their farms. Carolyn and Melanie tell us how Farmhand has made an impact, from CSA management to customer communications, web design, help with newsletters and more. In addition to getting more done with less of the farmer's time, Carolyn and Melanie tell us how ultimately Farmhand helps them build stronger customer relationships so they have more time to focus on growing exceptional produce.Melanie Cunningham runs Shakefork Community Farm in Humboldt County, California. Carolyn Givens runs Something Good Organics in Santa Barbara County, California. Ari Memar is the founder and CEO of Farmhand; for more on Ari and Farmhand, listen to the Growing for Market Podcast episode #74 “Building a virtual assistant for market farms with Ari Memar of Farmhand.” Connect With Guests:Email: hello@gofarmhand.comWebsite: https://www.farmhand.partners/gfmInstagram: @gofarmhand@somethinggoodorganics@shakeforkcommunityfarm Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America Farmhand is the only ready-to-ride assistant made by and for farmers.Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Subscribe To Our Magazine - FREE 28-Day Trial:Our Website: www.GrowingForMarket.com

The Lake Fire in Santa Barbara County continues to grow. June 2024 was the hottest on record, and heat waves are only expected to worsen as climate change progresses. How that extreme heat is impacting unhoused people in LA. Plus, more. Support The L.A. Report by donating at LAist.com/join and by visiting https://laist.com.  Support the show: https://laist.com

A lawsuit accuses two L.A. city leaders of trying to stop a plan to build housing for unhoused and low-income Angelenos in Venice. The first big wildfire of 2024 is getting bigger. A history lesson on the Hass avocado. Plus, more. Support The L.A. Report by donating at LAist.com/join and by visiting https://laist.com. Support the show: https://laist.com

Today on AirTalk, the latest on the Lake Fire in Santa Barbara County and a look at the heat wave hitting Southern California. Also on the show, how a smaller prison population is impacting California's available firefighters; we get an update on the France and UK elections; we examine why Americans are becoming skeptical of higher education; we explore the evolution of makeup trends throughout history; and more. Latest on Lake Fire & SoCal heat wave (00:17) Why CA is seeing a decrease of incarcerated firefighters (16:05) Listeners share hot weather stories (32:48) Election update: France & UK (51:35) Americans skeptical of higher education (1:10:40) History & evolution of makeup trends (1:23:47)

Richard Sanford co-founded the Sanford and Benedict Winery and planted the Sanford and Benedict Vineyard. He founded the Sanford Winery, and he founded the Alma Rosa Winery, all in the Santa Barbara County of California.Richard discusses his sailing career, working in the merchant marine, racing boats recreationally, and as an officer in the United States Navy. He talks about his travels around the globe, both before and after his service in the Vietnam War. He reflects on his short time working in business and education, and then his segue to planting a vineyard in what became the Sta. Rita Hills appellation of California. That vineyard became known as the Sanford and Benedict vineyard, and Richard co-founded the Sanford and Benedict Winery with Michael Benedict to produce wine from that vineyard. They had realized that Santa Barbara County, with a transverse mountain range, offered opportunities for growing vines in areas cooled by winds coming off the Pacific Ocean.Richard remembers his introduction to wine and a bottle of Volnay, and his desire to plant Pinot Noir in the Sanford and Benedict Vineyard. He talks about the early days getting the vineyard going, in an area where Pinot Noir had not been planted previously. He discusses the geography and geology of the place, as well as the history of ownership there. Richard recalls converting a small barn into a winemaking facility, building the fermenters, and inviting his friends to harvest the first grapes from Sanford and Benedict. He also recalls the subsequent visit from the local sheriff. Besides the attention of the police, the activity at Sanford and Benedict also attracted interest from wine writer Robert Lawrence Balzer, who wrote about the wine being made near Lompoc.Richard talks throughout this interview about both the agriculture aspect and the business side of making wine. He notes that tax write offs were an impetus for the planting of many of the vineyards in Santa Barbara County in the 1970s. He talks about the difficulties of dry farming and of organic viticulture in that area. Richard recalls meeting his wife Thekla during a fun sail. And he talks about the tough breakup with his business partner Michael Benedict that would eventually lead Richard to found the Sanford Winery near to the original Sanford and Benedict Vineyard.Richard recalls the Small Winery Technical Society, and the other winemakers in the group, such as Dick Graff and Josh Jensen. He talks about the role that that group played in his own development as a winemaker, and the camaraderie that he found amongst a group of friends who were also competitors in the wine business. Richard thinks on that period with a lot of fondness. He also has a fondness for the period of time where he felt he was at the forefront of wine and food in California, meeting and sharing time with people like Julia Child and Robert Mondavi.Richard shares his memories of visiting Burgundy and meeting vigneron and winery owners like Vincent Leflaive of Domaine Leflaive, Jacques Seysses of Domaine Dujac, and Aubert de Villaine of Domaine de la Romanee-Conti. Richard notes specifically what he learned while tasting in Burgundy, and what he brought back to his own winemaking work in California.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have an extra special interview episode for you with one of our favorite humans Sunny Doench Stricker of Future Perfect.  She is as bright, sparkly, and bursting with color as her wine labels. She is a lesson in positivity and how hard work and determination can bring you success. To quote Sunny, "Tiny bubbles, tiny troubles."Her philosophy is  “serious wine made with a lot of joy.” Her winery promotes sustainability, minimal intervention, and Santa Barbara County. From the Diamond Sky Ranch, Sunny joins us for this interview where we talk about following your dreams, picking the right fruit to fit your wine style, and how to build a winery with the local community of winemakers and farmers. By the end of the episode, you will be asking yourself WWSD? Grab a glass of your favorite Rosé or Bubbles and join us! Cheers! Support the Show.CONNECT WITH US: You can follow and message us on Instagram @crushitwinesb You can also reach out via email - Cheers@crushitwineeducation.com If you want to help support the show and get extra content every week, sign up for our Patreon. Join the list to stay up to date on future episodes and featured wines so you can sip alongside us! Finally, we're more than just a podcast! We are a full service wine education company offering an online wine shop, a wine club membership and both virtual and in person classes. Go to www.crushitwineeducation.com to learn more and get 10% off your first order when you sign up for the mailing list! Cheers and thanks for listening!

Look, I'm bleeding Syrah@tensleywines @cormorantcellars #wine #Syrah #CabernetSauvignon #podcast #radio #winelover  Co hosts : Good ol Gal Denise, Good ol Boy Justin, Made Man Maury, Made Man BobSIPS – Dive into the depths of Santa Barbara County with the Sips, Suds, & Smokes crew as we swirl, sniff, and sip our way through a lineup of Tensley Vineyards' exquisite Syrahs and a standout Cabernet Sauvignon. We also dabble with the diverse and organic offerings from Cormorant Cellars, showcasing their mastery of old-world winemaking techniques. From the cool climate Turner Vineyard Syrah to the sun-kissed Tensley Estate Vineyard Syrah, and the intriguing Cormorant Cellars Red Blend, we're uncorking the stories and the flavors that make these wines sing. Whether you're a fan of bold reds or searching for the perfect wine to accompany a charcuterie board or a sizzling steak, this episode has a glass raised for you. We will be discussing this whiskey and rating them from 1-5 with 5 being the best:6:01 Cormorant Cellars Sauvingon Blanc  2021                                         3 SIPS13:41 Cormorant Cellars Grenache Blanc/Marsanne 2021              3 SIPS18:29 Cormorant Cellars Chardonnay 2021                                            3 SIPS22:53 Cormorant Cellars Red Blend 2021                                                3 SIPS29:04 Tensley Syrah Turner Vineyard 2022                                             4 SIPS31:16 Tensley Fundamental Cabernet Sauvignon 2021                  4 SIPS37:22 Tensley Syrah Tensley Vineyard 2022                                           4 SIPS46:13 Tensley Syrah Colson Canyon Vineyard 2022                                3 SIPSinfo@sipssudsandsmokes.com X- @sipssudssmokes IG/FB - @sipssudsandsmokes Sips, Suds, & Smokes® is produced by One Tan Hand Productions using the power of beer, whiskey, and golf. Available on Apple Podcasts, YouTube Music, Spotify, Pandora, iHeart, and nearly anywhere you can find a podcast.Enjoying that cool Outro Music, it's from Woods & Whitehead – Back Roads Download your copy here:https://amzn.to/2XblorcThe easiest way to find this award winning podcast on your phone is ask Alexa, Siri or Google, “Play Podcast , Sips, Suds, & Smokes” Credits:TITLE: Maxwell SwingPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)COURTESY OF: AudioSparx TITLE: FlapperjackPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)COURTESY OF: AudioSparx TITLE: Back RoadsPERFORMED BY: Woods & WhiteheadCOMPOSED BY: Terry WhiteheadPUBLISHED BY: Terry WhiteheadCOURTESY OF: Terry WhiteheadPost production services : Pro Podcast SolutionsAdvertising sales: Contact us directlyContent hosting services: Audioport, Earshot, Radio4All, & PodBeanProducer: Made Man BobCampaign that starts March 14

Look, I'm bleeding Syrah@tensleywines @cormorantcellars #wine #Syrah #CabernetSauvignon #podcast #radio #winelover Co hosts : Good ol Gal Denise, Good ol Boy Justin, Made Man Maury, Made Man BobSIPS – Dive into the depths of Santa Barbara County with the Sips, Suds, & Smokes crew as we swirl, sniff, and sip our way through a lineup of Tensley Vineyards' exquisite Syrahs and a standout Cabernet Sauvignon. We also dabble with the diverse and organic offerings from Cormorant Cellars, showcasing their mastery of old-world winemaking techniques. From the cool climate Turner Vineyard Syrah to the sun-kissed Tensley Estate Vineyard Syrah, and the intriguing Cormorant Cellars Red Blend, we're uncorking the stories and the flavors that make these wines sing. Whether you're a fan of bold reds or searching for the perfect wine to accompany a charcuterie board or a sizzling steak, this episode has a glass raised for you. We will be discussing this whiskey and rating them from 1-5 with 5 being the best:6:01 Cormorant Cellars Sauvingon Blanc 2021 3 SIPS13:41 Cormorant Cellars Grenache Blanc/Marsanne 2021 3 SIPS18:29 Cormorant Cellars Chardonnay 2021 3 SIPS22:53 Cormorant Cellars Red Blend 2021 3 SIPS29:04 Tensley Syrah Turner Vineyard 2022 4 SIPS31:16 Tensley Fundamental Cabernet Sauvignon 2021 4 SIPS37:22 Tensley Syrah Tensley Vineyard 2022 4 SIPS46:13 Tensley Syrah Colson Canyon Vineyard 2022 3 SIPSinfo@sipssudsandsmokes.com X- @sipssudssmokes IG/FB - @sipssudsandsmokes Sips, Suds, & Smokes® is produced by One Tan Hand Productions using the power of beer, whiskey, and golf. Available on Apple Podcasts, YouTube Music, Spotify, Pandora, iHeart, and nearly anywhere you can find a podcast.Enjoying that cool Outro Music, it's from Woods & Whitehead – Back Roads Download your copy here:https://amzn.to/2XblorcThe easiest way to find this award winning podcast on your phone is ask Alexa, Siri or Google, “Play Podcast , Sips, Suds, & Smokes” Credits:TITLE: Maxwell SwingPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)COURTESY OF: AudioSparxTITLE: FlapperjackPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)COURTESY OF: AudioSparxTITLE: Back RoadsPERFORMED BY: Woods & WhiteheadCOMPOSED BY: Terry WhiteheadPUBLISHED BY: Terry WhiteheadCOURTESY OF: Terry WhiteheadPost production services : Pro Podcast SolutionsAdvertising sales: Contact us directlyContent hosting services: Audioport, Earshot, Radio4All, & PodBeanProducer: Made Man BobWine Podcast, Wine Tasting, Sauvignon Blanc, Grenache Blanc, Chardonnay, Red Blend, Cabernet Sauvignon, Syrah, Organic Winemaking, Old World Style Wines, Cormorant Cellars, Tensley Vineyards, Dry Creek Valley, Santa Cruz Mountains, Sonoma Wine, Monterey Wine, Santa Barbara County Wine, Wine Rating, Wine Pairing, Wine Varietals Hosted on Acast. See acast.com/privacy for more information.

Episode Summary This week on Live Like the World is Dying, Ben and Brooke talk about communication systems during a disaster. They cover basic communication infrastructure and equipment as well as what kind of information is vital to be able to communicate when cell phone towers go down. They also cover just how awesome amateur radio is. Guest Info Ben Kuo (he/him) is an amateur radio operator. Ben can be found on Mastodon @ai6yrr@m.ai6yr.org Host Info Brooke can be found on Twitter or Mastodon @ogemakweBrooke. Publisher Info This show is published by Strangers in A Tangled Wilderness. We can be found at www.tangledwilderness.org, or on Twitter @TangledWild and Instagram @Tangled_Wilderness. You can support the show on Patreon at www.patreon.com/strangersinatangledwilderness. Transcript Live Like the World is Dying: Ben on Communicating After a Disaster **Brooke ** 00:15 Hello, and welcome to Live Like the World is Dying, your podcast for what feels like the end times. I'm Brooke Jackson, your host for this episode. Today I'll be talking with Ben about communication and sharing information after disasters. But first, we'd like to celebrate being a member of the Channel Zero Network of anarchist podcasts by playing a little jingle from one of the other podcasts on the network. Jingle, Jingle jingle goes here. **The Ex-Worker Podcast ** 00:45 The border is not just a wall. It's not just a line on a map. It's a power structure, a system of control. The border does not divide one world from another. There is only one world and the border is tearing it apart. The Ex-Worker Podcast presents "No Wall They Can Build: a guide to borders and migration across North America" A serialized audio book in 11 chapters released every Wednesday. tune in at crimethinc.com/podcast. **Brooke ** 01:29 And we're back. Ben, thank you so much for joining us today to talk about communication and information sharing after a disaster. We'd love to know a little bit more about you if you're willing to share your pronouns and where you hail from and anything else that you want to say to introduce yourself?  **Ben ** 01:49 Sure. My name is Ben Kuo, and I am in Ventura County, California. My pronouns are he and him. And my background in disasters is I have been very involved in responding to disasters, providing information on social media, and making sure that people, you know, get the information they need to stay safe and stay healthy and help other people. **Brooke ** 02:17 Nice. Was this something that you got into because of a disaster that happened? Or was it something you were interested in before...before it became useful in this context? If that makes sense? **Ben ** 02:28 It's interesting. I really got involved in this in 20--I believe it's 2018--when Hurricane Maria hit, and hurricane Maria was a category five hurricane, and I am...one of my hobbies--and I have many hobbies-- but one of them is amateur radio. And for folks who have never heard of amateur radio, what it is, is a hobby where you learn how to use the radio and to communicate with people. And that is locally, you know, with people in your area, that is internationally. And you can talk to people all across the globe using just a radio, a power supply, a battery, and an antenna without any of the world being up. So that's no internet, no telephone, no power supply, no power grid. And you can communicate with people all over the world. And it's fun. And I started because it was a lot of fun. But it ends up being very, very, very useful nowadays with the increasing pace of disasters. And so I became an amateur radio operator partially because of the emergency aspect of it. There's a big community around it. But also just because it's a lot of fun for the technology and playing with the technology. So the big story of how I got into the disaster is Hurricane Maria was bearing down on the Caribbean. And it is...I don't know if you've seen the trend in recent years but hurricanes have been spinning up much faster and much more intensely. And it's called rapid intensification. And because of that you don't have quite the warning that you used to with hurricanes. And so people go, "Oh, we can watch this. And we can react." or "Oh, it's gonna be coming in a week." And that's not happening as much anymore. So what happens is someone says, "Hey, it's a tropical storm. We don't have to worry too much." And all of a sudden, it goes from a tropical storm to category five hurricane. This actually happened only a few months ago in Mexico. A tropical storm, everyone says, "Oh, it's just going to be a tropical storm." Even the expert of the National Weather Service said, "Oh, it's just gonna be a tropical storm." And it went from a tropical storm to category five hurricane. And it totally decimated a resort area in Mexico.  **Brooke ** 05:16 I had no idea. And it's interesting because I feel like I seem to hear about them going the other direction so often. Like, oh, there's a hurricane off the coast and it, you know--especially on our coast here on the West Coast--and then it dissipates into, you know, just a tropical storm or what have you. So I wasn't aware that we're seeing an increase of them going from tropical storm to hurricane. That's really interesting. **Ben ** 05:40 Yeah, I think the scientists say, you know, it's an outgrowth of warmer oceans and with the climate crisis and all that, you have more energy. So it hits a warm spot in the ocean and all sudden, you know, it becomes quite crazy. So how I got involved is--I was not involved very much with emergencies and disasters, until hurricane Maria--and I was, you know, monitoring things here and there. And I learned that amateur radio was the only way to get to the...there's a little island nation called Dominica, it's not affiliated with any large country. It's kind of its own country. And they were cut off from the world by hurricane Maria. So they had, I guess they lost 90% of the roofs. They lost...they had no power system. They lost their telephones. And interestingly enough, everyone thought they were okay, because they didn't hear any messages from Dominica. They were like, "Oh, category five, it should be fine." And no one called for help. [Brooke exclaims incredulity] I got on--the amateur radio operators had already been active. There's an active Amateur Radio Group on the island. And I stumbled upon them and discovered they were in big trouble. And they were just begging for help. And so I stumbled in here--I'm all the way in California--and using the magic of amateur radio was actually talking to these folks in the Caribbean. And actually also using the internet kind of to bridge some of the parts of it. It's interesting, all the technology aspects. But the important thing ended up being that they were in a lot of trouble. There's no one to help, and they just needed to get information about what was going on. And I started relaying information to the amateur radio operators there in the region on what was going on, what help was on the way or not on the way. In the meantime, they actually had...the amatory operators actually arranged a rescue of the Prime Minister of the country. And that's like, you know, rescuing the President of the United States. Yeah, they rescued the president of Dominica, the Prime Minister. And they had...they were laying information back and forth like, "Oh, we need this. There's a problem here. People here need dialysis. How can we get help from these people? These people are trapped." At one point, I relayed information from them about someone who had been...who was able to--I guess there's limited cell phone coverage within the country--where they were able to tell somebody else that they were stuck underneath the house. And that got relayed by amateur radio operators out of the country, and I got it and it went back into the country elsewhere. And I rescued somebody. And in fact, I ended up relaying information from the US Embassy. And they actually were sending in...they actually sent in an entire warship, the USS Wasp. It's an amphibious carrier. And they were airlifting US citizens out of the country. And they would actually go in and, you know, drop people off and pull them out of the, you know, whatever vacation villa they're staying at and have them evacuate. It was a big operation. No one...no one really heard about it here. But that was kind of my introduction to the fact that amateur radio was very, very useful in really, you know, like a worst case scenario. And I learned a lot of lessons there, for sure, about how to deal with it. And eventually after Hurricane Maria hit Dominica, it actually hit Puerto Rico.  **Brooke ** 09:37 What year was this by the way?  **Ben ** 09:39 It was September of 2017. And it first hit Dominica, but then the hurricane curved up and it hit Puerto Rico. And I was involved in that. There's a huge...Puerto Rico also had no communications. And the only communications was amateur radio for a good two days I believe. And I was really relaying information back and forth there. And how this ties into social media is I was collecting all this information, relaying it back and forth. And I said, "Hey, I'm listening to all this, I can see what's going on and I might as well post it up on Twitter." And I did that. And I also put up a YouTube stream of all the radio communications that were happening.... **Brooke ** 10:25 Back when Twitter was good and useful and we loved it.  **Ben ** 10:29 Yeah, back when it was a cause for good as opposed to what it is now. **Brooke ** 10:33 Sorry, go on. Mourning the loss of Twitter. **Ben ** 10:38 Yeah, exactly. It's actually quite a thing. So interesting...that would have been it for me. I was going to delete my account. But shortly after that, there was a fire in my own county. And it's actually between Ventura and Santa Barbara County, the Thomas fire. And I said, "Oh, I've got a social media account." And one of the things about amateur radio is you learn how to listen to what's on the radio. And not...this is not broadcast radio. But this is police and fire channels, official agencies, people talking back and forth about what's going on the ground on the scanners. And I was relaying what I heard there. And my followers went from, I think, you know, a few thousand to, you know, 50,000 people because information was so useful to know. So, you know, if you think about what you see on network TV, you'll see the same, you know, Hillside burning the whole newscast, no context. Where is it? What's going on? And when you listen to the Police and Fire Radio, you can say, "Hey, I know that that is in this neighborhood. The fire is moving in this direction. We need to get people out and to safety." And, "Oh, hey, we heard that there's an evacuation here." And it takes...it takes, you know, a couple hours sometimes for the firefighters on the ground to say, "We need to evacuate this neighborhood," to actually, you know, you getting that on your phone or the press picking up on it. So that's kind of how I got into the disasters. And, you know, it kind of has kept on going because, as I mentioned, you know, I think the pace of disasters has increased. I think they just saw...there's just a report this week that said we had the largest amount of billion dollar disasters in the US in 2023 on record. **Brooke ** 12:40 Wow. Like the largest total dollar value amount or like the largest number of disasters? **Ben ** 12:48 Yes. Total dollar amount.Yeah, and so, you know, it's just an ongoing, increasing need in the world. **Brooke ** 12:55 Alright, interesting. So I want to talk about what we can do to prepare before a disaster but I think it would help if we talk about, really quickly, what you lose communication wise in the beginning of a disaster because I think that's going to help make it clear why you need to prepare, if that makes sense. **Ben ** 13:16 Yeah, you know, I mentioned, you know, we are so used to having a smartphone with us. We have a phone with us all the time. It is our way of getting information. It's our way of communicating with people. We text people back and forth. We may use Snapchat or Instagram or whatever your social media is. And people don't realize how much we rely on that today. And what happens during a disaster is the first thing that goes down is the cell phone network, right? Your cell phone network goes down. The cell towers only have so much battery before they fail. And then all of a sudden you don't have a way to say "Hey, is my you know Aunt Marge, okay or not?" right? It's, "What's going on? Where should I go? What should I do? Where can I go?" This was brought home really.... A really terrible example of how we are depending on this and what goes wrong when it fails is Lahaina Hawaii. **Brooke ** 14:22 And I don't know if you listened to it, we released, just a couple weeks ago as we're recording this, I did an episode about Lahaina and kind of reviewing what happened and where they are right now. **Ben ** 14:39 Yeah, and so you're familiar with the fact that, you know, the warnings went out too late. And then the cell towers went down. So no one knew what was going on. And so you were down to, I believe there's a video of some guy without a shirt, you know, bicycling down the street yelling at people to get out. You know, that is your early warning system because your phones don't work. And, you know, if the cell phone network goes down, you know, that cell phone that you're holding is, you know, as good as a rock. You could throw it at something I guess, but it's not going to do much good. **Brooke ** 15:20 Yep. Yep. That's right. **Ben ** 15:22 Yeah. And, you know, I don't think most people think about how much we depend on communications for all the things we do, especially in a safety situation, you know. Should I be evacuating? Where's the disaster? Where's help? Where should I not be going? That is all information that when you lose communications, you've lost, and it can be fatal. So that's why, you know, as much as people often say, "Hey, well, you know why are you doing this amateur radio stuff? You know, we have cell phones now. We have the internet. Why do we need this, you know, old fashioned stuff?" It's not really old fashioned. But, you know, that is the struggle that I often have with people thinking about disasters. And the other problem that we have is--and not obviously listeners of your podcast--but we live in a world where everyone thinks that it will never happen to them. And people don't want to prepare. They say, "Hey, I, you know, this is never going to happen to me. I don't want to think about bad things." And if you don't do that, then you're in a much worse spot when it does happen. **Brooke ** 16:33 For sure, for sure. Okay, so when it happens, you know, we lose...we lose our phones. That's one of the biggest things and basically all of the ways that we're used to communicating. So what do we do before a disaster to get ready for that scenario? What kind of things do we need to have on hand or need to know how to do? Please teach me? **Ben ** 16:57 Yeah, so. So some basic things you should do is have an alternate communication plan, or at very least someplace you can meet people. So say you don't have, you know, a radio or anything like that, you say "Hey, if we have a disaster, here's the plan," right? "This is where we go if there's a fire or a flood or whatever it is. What are we going to do?" Okay, and that doesn't require you to have communications. It just means you have to pre-plan what you're doing. But, you know, the first level up--and this, you know, there's kind of levels of how much you want to invest in communications--but, you know, you can buy off the shelf radios at sporting goods stores, which, you know, they're called FRS radios or GMRS radios. **Brooke ** 17:47 Is that a special radio then? Or is it like the old school radios we grew up with? **Ben ** 17:50 Yeah, so it's different. So, a lot of people are familiar with CB radio. And that's an old technology. And people still use it. But it's not really used a lot for this kind of thing, mainly because it doesn't have very long range. You can't go very far. But FRS and GMRS radios do have a little bit of range. And in radio, the key is something called line of sight, which is how far you can see. So if you are standing on top of a mountain, you can talk a very long distance. If you are in the bottom of the valley then you're not going to get very far. And so most of those handheld radios that you can buy don't require a license, you just have to pay your money and get them. You know, their range is probably--they say 20 miles--but really, practically, it's about two--five miles. And those are great for your family group. Or if you've got a group of folks that are in your neighborhood and you want to communicate then that is kind of the first step and you have now.... Now, you can say instead of all of sudden everyone's lost their phones, no one knows what's going on, everyone can turn their radio on--as long as it keeps it charged and knows how to use it--they can go "Hey, Jill, you're down the street. How are you? You know, are you okay?" "Oh, yeah, we're okay. You know, there's an earthquake. Oh, yeah. Everyone's okay. We're outside, right." So, you know, that's something that's very easy to do. It's off the shelf there. They're actually sold in blister packs at the sporting goods store. And it's a level one. It's like, oh, do you have a plan to at least communicate with your family and people in your neighborhood? **Brooke ** 19:40 Okay, that sounds so much like walkie talkies that we had as a kid but like a higher end farther distance thing. **Ben ** 19:48 Essentially, it is a walkie talkie. And that is what they are and, you know, they sell them as kids toys, but it's a first level of basic communications that you may want to consider, especially for your family. It's like, even if you look at some of the...if you see people fleeing from fires and from disasters, you know, see these videos of people, they can't talk to someone else in another car when your cell phone network goes down. And you can with a little walkie talkie. So that's, you know, you may have two people, one person in one car, another person in another car, and you can at least talk and say, "Hey, you know, this is what we're doing. This is where we're going." **Brooke ** 20:26 Do those--I'm getting into the weeds here but I'm just so curious to those--like, if you buy a set from the store and somebody else buys a set from the store, I'm assuming those must like cross traffic with each other? **Ben ** 20:41 Yeah, as long as you buy the ones that are licensed in the US. It's called FRS and GMRS. radios. GMRS actually requires a license, which is I think it's $25 for 10 years. But no one's checking on those. It's kind of the Wild West. I would advise getting a license, but they saw them everywhere. And a lot of people don't.  **Brooke ** 21:04 Okay, so if you get those planning to use them to communicate with loved ones and neighbors you may have other people using theirs that you'll have cross cross talk. **Ben ** 21:16 Yeah, for sure. For sure. And those are the same frequencies that, you know, the kids down the street. So you'll turn it on and go, "Oh, there's little kids playing cops and robbers." They are shared frequencies. Yeah, so your next level up is--and I advocate for this because I am an amateur radio operator--is to actually get a license. And in all the countries around the world, you can get an entry level, amateur radio license and you can use a lot more frequencies and much better gear even at a very basic level. And in the US, there's, I think it's a 25-30 question test. And all the answers are pre published. So you can actually go and, you know, cram for this thing and get it in a week if you're...if you so desire.  And so that actually can get you much, much farther. And so in the US it's called a technician license and you can actually.... With those, I've talked to someone 50 miles away direct. So that is, you know, nothing in between. And there's also things that are called repeaters that sit on top of hills, and you can talk to people hundreds and hundreds of miles away because they're all linked together. And there's actually...and there's an interesting tradition among the amateur radio community, which is they have groups that work on doing communications and they focus on, you know, those kind of bands on VHF, UHF, those things are all local. So you have a group of people.... In our area, they actually have people, you know, you're on a list, and they say, "Hey, who's on the list?" They're all licensed. And this is licensing in the US by the FCC. And they actually check to say, "Who's here? Who's not?" And it's a practice, right, to see whether or not. So it's a good thing to do, at least in our area. And I'm in California. It is, you know, men and women and kids and that sort of...anyone who can get a license, and, um, it's definitely something to think about. **Brooke ** 23:46 Okay, so anything else kind of on that part of things you can do before the disaster to help get ready with communication and information sharing? **Ben ** 23:58 Yeah, so the, you know, the other thing to do is I found that you need to know who is out there in the community that you are going to communicate with. And I think too many people do not think about it. You need to know who you're talking to and whether you trust them or not, and have your resources lined up. And I saw this in hurricane Maria where people were asking for help, but no one had ever met the folks, didn't know them, didn't trust them. And so, it was a very different thing, right? You're.... When you're talking to someone, communicating with someone, you need to have a pre-existing relationship with them. And, you know, I think in this world, you know, you're asking for some kind of mutual aid but you kind of want to have an idea of who it is or what group it is or do you trust them or not? And it's good to have that stuff kind of thought of, to, you know, think of think of that stuff beforehand, right? Who are the resources In our area if we had a disaster? Hey, you know, the folks in the next city, we've got to...you know, we're okay here. Do we need to bring some of them in? Do they have, you know, the resources? And would they help us if there's a problem? There's a lot of stuff that needs to be, you know, thought about, which is beyond the communication but more the organization. **Brooke ** 25:20 Yeah. Is it devastating if you haven't built out those networks yet prior to? **Ben ** 25:26 It's not. It's just hard. I think it's just harder. **Brooke ** 25:29 Yeah. Makes sense. Alright. Other things to prepare before your disaster hits? **Ben ** 25:38 Yeah, the other piece of it that I run across is because the communications folks tend to be very good at communications if they don't cover the basics, right? So you need to think about all the basic disaster stuff first, before the communications, which is, "Hey, do I have the basic food and water kind of things? Have I got, you know, all the safety stuff for myself, my family. And, you know, for yourself first, before you even think about, "Oh, do I even have a way to communicate?"  **Brooke ** 26:10 Yeah, okay. That makes sense.  **Ben ** 26:13 You're not useful in that role of communicating if you, yourself are no longer able to help. You know what I mean.  **Brooke ** 26:25 Alright, okay. Alright, shall we move into talking about, you know, you're in the aftermath of a disaster and you need to communicate and share information? **Ben ** 26:36 Yeah, yeah. So, you know, the things that happen after a disaster is people are looking for ways to get information to family and friends. And the number one thing I find is people either have to ask for help, because there's a medical issue or they need to be rescued or something like that, or the other big thing is people...I don't think people understand how much people miss knowing what's going on. Right? So if there's a disaster, there are thousands and thousands and thousands of people who go all sudden, "Hey, is my grandmother okay? Is my grandfather okay? Is my friend okay? What's going on?" right? And it is.... A lot of times people say, "Hey, if I call somebody in such and such an area, maybe they can go find, you know, whoever is missing, or whatever, or something like that, right? So this...we saw this during the Lahaina, right? There's people, you know, thousands of relatives going, "Oh no, I know somebody in Lahaina. Are they okay?" And the lessons I've learned from so many disasters is there's no way to get information into a disaster zone. Not very efficiently. **Brooke ** 27:55 That's a really good point.  **Ben ** 27:56 Yeah, so information can come out of a disaster zone, but it doesn't go into a disaster. And so, if you...so for example, if you're an amateur radio operator, generally, you could get a message out saying, you know, "Help me. I've got a problem." Or you can say, "Hey, I'm okay. Let someone know that I'm okay." If you are just someone with a smartphone, and no communications, you are just out of luck, unless you can find someone who can lay that information. And there's a lot of these systems, and I hate to...I hate to criticize some of the nonprofits that exist in the world for these things, but they have "Oh, hey, check in safety." It's like, they say, "Yo, check in on Facebook that you're okay." It's like, well, you have no way to get on Facebook. There's no internet, there's no power. How are you supposed to do that, right? Yeah, and even even the case, there's a system by a big aid organization that has a red symbol and it says, "Oh, it's a safe and well if you need to know someone's okay." And two things. One is, if you try to ask for someone's information, they say, 'What was their phone number and their last address?" And you go, "Well, how am I supposed to know that? You know, I just know that they're in this town," and whatever. There's a lot of stuff like that that's like, "Oh, do you have their social security numbers?" It's like "No, I don't have their social security." So there's a lot of stuff in the way of that. And it's a lot easier, and I found all these disasters, if someone's able to get out themselves. So like I said, the amateur radio operators can relay information to other people. So if you've got a neighbor who's an amateur radio operator, they can go "Oh, hey, I'm gonna call somebody up." This happened actually after--famously after Katrina--Katrina. Hurricane Katrina took down took down communications and there was a lot of communication out by people relaying information to other amateur radio operators they knew. So they said, "Hey, you know, this is where the Smith family is. We're at this street. Can you let somebody know at our family that we're okay." And they would pass on a phone number to call or someone to text or something like that. I did that a lot in Puerto Rico. So a lot of people who are in Puerto Rico, they have family somewhere else, they have no way to tell them that they're okay and they really don't need anything, but people are worried, right? Imagine your family is in the middle of a hurricane or something like that, or wildfire, and how do you let people know you're okay. **Brooke ** 30:45 Yeah, that makes sense. With the amateur radio networks and whatnot, you know, I know you just mentioned a few times about how you can relay information through those. And I'm curious if they're sort of existing networks of communication at all. I mean, obviously, there are folks that know each other. But do you guys have any kind of, I don't know, pre existing.... Like, do you already know where some of your people that you talk to live? Like if you had to get information to, I don't know, Montana--random example.  **Ben ** 31:27 Yeah, there's an established network to do that. I have my own opinions on how effective it is or not, but they do have a.... It's actually one of the reasons amateur radio exists in the US. It was very early in the 1900s when there were disasters, radio was the only way to get out information. And so they actually started doing that back in the days of Morse code, believe it or not, when they were relaying it. And that's part of the reason why the hobby has such a strong tradition in the communications and emergency area. And so, you know, I mentioned I was doing a lot of stuff online about, you know, wildfires and hurricanes on Twitter and what's going on. And a lot of what I do and have done is stuff that the hobby, as a whole, has been doing since its beginnings. **Brooke ** 32:22 I didn't think about how deep those roots are. But that's kind of cool to think about going all the way back to, you know, using Morse code to relay the information. **Ben ** 32:32 Yeah, well, in fact, you know, if you think about it, you know, everyone knows SOS in Morse code, right? Did, did, did. Dot, dot, dot [making noises like someone speaking in Morse code] All that came from--an amateur radio started around the same time as all that kind of communication was going on, you know, like the Titanic or whatever else like that. So, that is, you know, a long standing tradition. And before the internet, before we had phone networks, we had radio networks. So that's kind of the long tradition there. **Brooke ** 33:06 Yeah, that makes sense. So you said you have some opinions about the efficacy of the system of relay that they have now and it sounds like maybe you're not entirely happy with the way that works. I'm curious to know what you think there are and why? So, you know, if there's a limitation that we need to understand. **Ben ** 33:29 Yeah. So they have a very regimented way of sending messages. And they try to pass messages...they try to do it the old fashioned way, which is you get a message, you know, here and then you pass it. Say I want to send something to Boston. Well, they may send it to somewhere in between. And then it goes through the neighborhood and then eventually, at some point, it gets there.  And nowadays, I think it's more effective to just get out of your disaster zone and get the message there. And so, you know, for me, what happens is during the hurricane issues that I had, trying to use that network didn't work because I said, "Hey, I just need...I have a real disaster here. This is not pretend. This is not a simulation. I have people who need to know that their family's okay." I had a text on my phone from people--it was actually relayed from a boat after a hurricane--saying, you know, "We're docked here. We are okay. We just want to let someone know. And so this is the boat name. This is our location. And here's the neighborhood. Here's our relative. We need to let them know that we're okay. They don't need to send the Coast Guard." and trying to send that through a network which is used to passing it by hand, it's like can someone just call them? Like, we don't need to do this. It's great practice. But when it comes to a real disaster, why are we doing all this stuff when we can just call them up? The first person who's on a cell phone network can call them up and say, "Your relatives are okay."  **Brooke ** 35:04 That's a good point. And, you know, the children's game of telephone that you're practically doing with passing it from one place to the next place to the next, you know, is not ideal, as we all know, for many reasons.  **Ben ** 35:22 And I think that's their legacy is they don't use it as much as they ought to. And maybe they're using it more now with the disasters we have. But there's a lot of experts in the world who've never applied their knowledge. I find that also the case in just disaster preparedness in general. You have a lot of people who are disaster preparedness experts and they've never had to deal with a disaster. And the worst is that people sometimes they'll say, "Hey, you're a prepper. Blah, blah, blah," and I go, "No, the preppers don't have any concept of actually reacting to a real problem." The pandemic was the big one that I saw. All these folks who said, "Hey, watch out for the zombie apocalypse, we need to, you know, stock our homes with guns and MREs." And then when there's an actual, you know, pandemic, they go, "We're not wearing masks. We aren't gonna get vaccinated." You're going, "Oh, my gosh," you know? So there's, you know, there was a miss, a complete miss, because they're just not...you know, they call themselves one thing, but they don't have...they didn't have the experience or the right mindset going into it. **Brooke ** 36:40 So I'm curious about the types of information that we need to share. You know, we talked about after a disaster, you know, being able to relay that, you know, this person is okay, you know, finding so-called missing or unknown people and figuring out what's going on with them. But what else...like what other kinds of things do people need to relay that this network could be useful for after a disaster? **Ben ** 37:08 Yeah, help. Help is number one. So life threatening information. So if somebody is trapped or needs help, medical help. And, obviously, you have to know where to get it to. But in most cases, if you can get that information to the authorities, somebody is going to come and help you. And they just need to know it, right? So your local fire department, right? Or, maybe it's a search and rescue team or something like that. You need to be able to get that information to them. And so that's definitely a big one with communications. I don't know if you've ever seen that 911 systems go down in the US all too often.  **Brooke ** 37:53 I have heard.  **Ben ** 37:54 And if you don't have 911, you have to be able to call for help, right? And so we haven't seen that a ton where people have used radio to do that. But it is one thing. So if our 911 system here goes down, I know that I can call somebody else who can get to, you know, fire and rescue or whatever it is. So, help for sure. And the other part of it, the communications, is for your community, is helping out in the community, is knowing more situational--it's something called situational awareness--what's going on? Where are the issues? What's happening? And, you know, that's not just for you to communicate. It's another thing to listen. So, you know, the nice thing about radio is you can both listen and also communicate. And being able to listen to know what's going on is a huge piece of it. So you'll find that even if you're not somebody who's on the air communicating after a disaster, you can at least listen and hear what's going on and know what to watch out for. Like, hey the freeways shut down, so don't go that way. Or, you know, the fire is in this area. Or, you know, in hurricanes, hey, you know, this is where the aid center is, or whatever it is, or this is where someone's distributing food, you know? So there's all that information. It is really helpful as a part of a disaster plan is how do you know what's going on and where things are happening. In the amateur radio community, which is something that everyone should do, you know, they actually share information. So there's people all around town and they go, "Hey, no one said this on the news. There's no information about this. But you guys can't go there. The bridge is down."  **Brooke ** 39:42 That makes sense. So, escape route, maybe for lack of a better word, but just like, you know, communicating infrastructure issues. That's really interesting. Other things that you can think of that are, you know, types of information that people need that can be useful in sharing, if any? If not, that's okay. **Ben ** 40:09 Yeah, yeah. Well, you know, I think it's the general awareness. And this is a tool, you know, the radio stuff I talk about is just a tool for what's going on. And, what I'm sharing on social media, it's not just the radio stuff, although it's a big part of it, but it's things like, you know, where do you get information about evacuation zones, right? Where is--during fires we can see maps of where the fires are. You can look up... You can look up evacuation centers. You can get maps of flooded areas. There's a lot of information sources. And I think on the communication side, even if you're not cut off, there's a lot of things that just letting people know about--and that's what I do--is what is this situation? Where are the issues? What's going on? I mean, today, I've been sending out messages about flooding. And I don't know if you know, but there's huge waves off the coast of California right now. And they're parts of Santa Cruz, there's parts of the Pacific Coast Highway that are underwater because of these big waves. And just knowing about that stuff is useful in that general awareness. And this whole area of communications, you know, the situational awareness is something that in disasters, you know, it really does make a difference. And I've had people say, "Hey, you know, we knew, because you were paying attention to what's going on with the fire, that we needed to get...we needed to take our horses and get them evacuated," And it takes a while to evacuate horses, right? And, "Oh, our house, we knew that our house was in a threat area. We needed to get...we needed to get our aunt, you know, to safety." And it's just that time, that information, you know, you don't want to be the last person to know that something's happening in your neighborhood. And this whole part of the aspect of listening to the radio helps with that in just the general situational awareness. **Brooke ** 42:11 There's, you know, kind of a component after the radio, because not everyone's going to have the radio, you know, if then, you know, if you are the one who gets the information via the radio, then how you go out and disseminate it. But that's maybe kind of another topic, unless you want to get into it. But, you know, do you put up posters? Like, you know, letting other people know, "Oh, I found out that such and such bridge is down. How do I communicate that to folks that don't have a radio? How do we spread that wider? **Ben ** 42:41 Yeah. And that...I don't think we've solved that problem in general, you know, just how do you get the information faster. I, you know, I talk about the rate just because that puts you on the knowing side of things versus the not-knowing side of things. And it's just...it's just one of those things in disasters, having that awareness--even if you can't communicate out--knowing what's going on gives you an advantage to you know, safety and health and all that. It is really helpful. **Brooke ** 43:12 Yeah, okay, I've got one last question for you, I think. I think, unless something sparks in my brain here. But is this useful in all types of disasters, natural disasters, emergencies, whatnot? Or are there ones that this tool would not be useful or effective for? **Ben ** 43:34 Yeah, that's a good question. Um, I think it's actually useful in most cases. It's very used during hurricanes. It's used a lot during wildfires. It is used a lot in earthquakes. Most of the folks that I know who are licensed here in my area, who are older than me, are, were licensed because of the Northridge earthquake. They all said, "Hey, we..." you know, the typical problem was, "Oh, I was at work. And my wife was one place and my kids were somewhere else and we could not communicate." And they said, "How do we fix that problem?" And so they said, "We're gonna get licensed as an amateur radio operator." And so earthquakes are a huge driver in California. But I think in general, I found it useful in all sorts of situations, whether it's an emergency. So yeah, and even interesting enough--and maybe it's more of a social thing, because there's a social group built in--but even with the pandemic, we we had a group who started out on the radio. And it's...maybe you could have done this on Zoom or on the phone, but there's a bunch of folks on radio who started talking every day. And you knew what's going on and you were able to trade information. Even today, now I go, "Oh, hey, there's a big outbreak of COVID," because, you know, three of the people on the net--we call them net like, it's like a round table or networ and people check in--and someone goes, "Oh, you know what, our whole family just caught COVID." And you go, "Oh, you know, I haven't heard that for a while. So maybe something's going on." You know? It is interesting. It's just another way of getting information about what's going on. And it gives you a little bit of a network. And that network also operates.... You know, the nice thing about what we do is that operates when all the power goes. In California, they've been shutting down power during high-wind events. And that often takes down cell towers. They're supposed to.... They've got some laws in now and they're supposed to put them back up, but it's not there yet. And so they shut things down. No one knows what's going on. They hop on the radio, they go, "Hey, I got a blackout here. What's going on?" Somebody who's outside of the blackout looks it up and says, "Hey, they shut down your whole part of town because of the wind danger," or whatever it is. So, it is useful. **Brooke ** 45:57 Yeah. And going back to our Lahaina example, that's a thing that would have been helpful in preventing some of those fires, if they had shut down power lines with what was coming in. And that is, unfortunately, because of the age of our power system and the lack of maintenance we've done on a lot of our infrastructure. Shutting off the power is one of the things that power companies are doing more often as a safety measure. **Ben ** 46:29 Yeah. And you know, some of that is...is liability, because of the number of fires that have happened and all that. And some of it, interestingly enough--and this is a climate issue--is some of that damage is just happening much more often than it used to. And, you know, some of the things I didn't talk about, but, you know, part of what we do as amateur operators is you don't just have the radio, but you also have to consider how am I going to charge it? How am I going to do that? Do I have a battery bank that works? Do I have a solar panel? There's a lot that goes into that, you know? It's kind of a general resiliency thing, which is...is very relevant in that case, right? Your power goes out and your cell phone tower is now down, how do you know what's going on? Most likely, somebody who's an amateur radio operator has a battery-backed up radio and knows what's going on. Because you know, and it doesn't matter. I can talk to Brazil when none of my neighborhood has power just for fun because it's there and running. **Brooke ** 47:42 Yeah. And before anybody asks me about it, I am not trying to say that the power company shutting down the power is a good thing or a bad thing, only observing that it is a thing that is happening and it has benefits and costs to it. **Ben ** 47:59 Yeah, for sure. Yeah. And it makes sense. I mean, most of the...many wildfires here have been caused by power lines. So, you know, the converse thing is when they shut down the power the, you know, like I said, the cell phone tower doesn't work anymore. And that's what happened in Lahaina, the power stopped working and you lost the cell phone towers and then all of a sudden you're in trouble.  **Brooke ** 48:21 Yep, yep. Alright, I think that brings us to a conclusion on this topic for today. So Ben, I want to thank you so much for reaching out and offering to have this conversation with us and making the time to sit with me and talk about it. I have learned some things today and I'm excited about that. Is there anything else that you would like to say? Anything that you would like to plug, social medias, charity groups, anything like that? **Ben ** 48:51 Yep. So um, I am nowadays on Mastodon. So if you want to follow my disaster emergencies and random musings on life, I am ai6yrr@m.ai6yr.org. So that's my...that's actually my callsign, my radio callsign, ai6yrr@m.ai6yrr.org. And, you know, as much as I talked about the disaster part of the hobby is there's a lot of fun stuff too. We can talk to astronauts in space. We have our own satellites. There's all sorts of science stuff you can do. And it is really quite a...it's not just for disasters and emergencies. It just happens to be a useful part of it. **Brooke ** 49:43 Well, thanks for putting that in. I appreciate it. You can also find me on Mastodon @ogemakweBrooke, that's Brooke with an E. And Ben again, I just really want to thank you for coming on today and talking with us. Yeah, **Ben ** 50:00 Hopefully someone learned something. So thanks a lot. **Brooke ** 50:06 And to our listeners, thanks so much for listening. If you enjoy our podcast, please give it a like, drop a comment, or review. Subscribe to us if you haven't already. These things make the algorithms that rule our world offer a show to more people. This podcast is produced by the anarchist publishing collective Strangers in a Tangled Wilderness. You can connect with us on Twitter @Tangled_Wild and also on Instagram. Or check out our website at tangledwilderness.org where you can find our extensive list of projects and publications. This podcast and much of the work of Strangers is made possible by our Patreon supporters. If you want to become a supporter, check out patreon.com/strangersinatangledwilderness. There are cool benefits at various support tiers on Patreon. For instance, if you support the collective at just $10 a month, we will mail you a monthly zine. 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