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In this episode of the Big Success podcast, Scott McKain reveals how tobe successful by playing the game your way, being aware of yourcompetition, and finding yourunique twistAbout Scott McKainScott McKain is a distinguished authority on achieving business differentiation, renowned for his expertise in helping organizations and professionals stand out in highly competitive landscapes. His book "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction" was lauded as a Top Ten Best Business Book by Forbes.com, while his previous work, "Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business," earned recognition from major newspapers, including the Miami Herald. With extensive media coverage and appearances on FOX News Network, his impact extends beyond the written word. He has captivated audiences globally, including a presentation at the White House in front of the President, Arnold Schwarzenegger. As a "villain" in a revered film, his multifaceted career underscores his influence. From clients like Apple to his induction into the Sales and Marketing Hall of Fame and the Professional Speakers Hall of Fame, Scott McKain's journey epitomizes the art of creating distinction in the business world.Please click here to learn more about Scott McKain.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Please click here to learn more about Scott McKain.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 Days To Revolutionize Your Life – It's 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Follow Brad on Social Media:YouTubeInstagramFacebookLinkedInTikTokTwitter30X LifeBrad Sugars' Entrepreneur University For more information, visit Brad Sugars' website: www.bradsugars.comThe Big Success Podcasthttps://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-2-scott-mckain-the-big-success-podcast-with-brad-sugars

Scott McKain is the Founder and CEO of Distinction Institute and the author of best-selling books “Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business” and “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.” His company focuses on helping professionals learn how to create competitive space in highly contested marketplaces, and how to deliver the "Ultimate Customer Experience ®". In this episode, we talked about shared vision, constant reinforcement, competitive advantage, service, customer experience...

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers(such as the Miami Herald) as one of the “ten best business books of the year.” Scott’s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.” Follow Scott McKain on Twitter @scottmckain Follow Scott Mckain on LinkedIn Follow Scott McKain on Facebook Follow Scott McKain on Instagram @scottmckain Check out Scott’s books on Amazon ICONIC Create Distinction Join DISTINCTION NATION (https://distinctionnation.com) for free resources. Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain theUltimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BESTBUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.”Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St.Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog.With a client list that represents the world's most distinctive companies – like Apple, SAP,Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – ScottMcKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and justtwenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all50 states and 23 countries, he was honored with membership in the “Professional SpeakersHall of Fame.Social LinksTwitter (@scottmckain):twitter.com/scottmckainLinkedIn:linkedin.com/in/scottmckainFacebook:facebook.com/iconicbusinessbookInstagram@scottmckainHashtags#createdistinction#ultimatecustomerexperienceSupport the show (https://www.patreon.com/labanditchburn?fan_landing=true)

Scott McKain is a globally recognized authority on how to create distinction to attract and retain customers — and stand out in a hyper-competitive Marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Join hosts Joey Coleman and Dan Gingiss for Experience Points, brought to you by Avtex - your end to end CX technology and consulting partner.

Okay, so do you stand out in your niche? I mean really, do your customers see you as the best choice? And how are you distinguishing yourself from everyone else who's looking to serve your customers? We're going to talk about that on today's Mindshare Mindcast with our guest, Scott McKain, a globally recognized authority on how organizations and professionals like you can create distinction to stand out, attract, and keep customers in this hypercompetitive marketplace. Scott's recent book, Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction, was recently named on Forbes as a top 10 best business book for 2018. Another one of Scott's books, Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business, was named by 30 major news organizations including the Miami Herald as one of the 10 best business books of the year. In fact, Scott is frequently quoted in USA Today, The New York Times, Wall Street Journal, and the International Herald Tribune, to name a few. His commentaries were syndicated weekly for over a decade to 80 television stations in the US, Canada, and Australia. This guy has no free time, clearly. You'll love the interview with Scott. He's unique and his ability to captivate with his speaking style has earned invitations to present his unique gifts from celebrities like Arnold Schwarzenegger, who booked him for a presentation at the White House, which the President was in the audience, to even playing a villain in a Werner Herzog movie. We've got to talk about that. Roger Ebert actually considered it one of the 50 greatest movies in the history of cinema. Oh my God. Well, because of his success and helping some of the world's most distinctive brands - these are companies like Apple, SAP, Merrill Lynch, BMW, Cisco, Fidelity. You recognize the brands ... hundreds more. Scott was honored with the induction into the Sales and Marketing Hall of Fame alongside other fellow visionary leaders like Zig Ziglar, previous guest Seth Godin, and Dale Carnegie, and also into the Professional Speakers Hall of Fame. I feel like I'm talking to an all-star. This is going to be awesome. You're with us today, Scott. Welcome to the Mindshare Mindcast.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.” An honor and joy this interview was. Please connect with Scott on his website. www.ScottMcKain.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Although I would have had Scott McKain as a guest, just for his voice, he is a consummate speaker, thinker and author.  Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott talks about his four cornerstones of distinction: Clarity Creativity Communication Customer Experience Focus Scott also shares his expertise on how to respect and support a company’s customer.  Don’t forget your best customers are your workforce.    Scott McKain’s vast experience is a gift to you when you listen to this episode.  Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018.  The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.”    For more information about Scott: Scott McKain Website The Distinction Institute Scott on Twitter Scott on LinkedIn Scott on Facebook Free Trial of DISTINCTION NATION   iTunes - Subscribe, Rate and Review Find us on iTunes, Google Play, Spotify and anywhere you listen to podcasts

Five years into the Business Builders Show and the mic finally gets flipped on host, Marty Wolff when guest host J. Kelly Hoey takes the reins to quiz Marty on the best business books for listeners of this podcast. Marty is a voracious reader and the Business Builders Show has gained a reputation for culling the business book aisle to make recommendations on what busy business owners and entrepreneurs should be reading. Learn why Marty thinks “Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business” by Scott McKain is the ONE book every business owner should read (plus his five must reads and the one book he's seeking). And no, Marty can't resist asking a few questions of his guest host, who also shares what's on her reading list as well as why Stephen King's “On Writing” is a must read for entrepreneurs. SUGGESTION: This podcast needs to be listened to with a notebook ready. Certainly listen in your car or while your working ouit, etc.,however we suggest you sit down, listen carefully and then invest in your future by buying some of these booksLearn more about creator of the Business Buildrs Show at martywolffbusinesssolutions.com. Learn more about our guest host J. Kelly Hoey at jkellyhoey.co. Business Builders Show is distributed by c-suiteradio.com. Get all our shows and many others at c-suiteradio.com See acast.com/privacy for privacy and opt-out information.

Meet Scott McKain Scott McKain is an internationally known author, speaker, personality, and authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.”  He is the author of three Amazon.com #1 bestselling business books and is member of the Professional Speakers Hall of Fame. Go Pro with Eric Worre is proudly brought to you by: * The Most Powerful Women in Network Marketing – a celebration of women sharing success.  For the 5th year in a row, the most powerful women in Network Marketing will be gathering from April 25 – 27, at the Paris Hotel in Las Vegas, Nevada, for three life-changing days and they want YOU to join them.  Surround yourself with top leaders, million-dollar earners, motivators, and other powerful female-preneurs as they share their wisdom, tips, strategies, and teach you how to ignite your team, explode your income, and accelerate your growth.  To learn more, go to NetworkMarketingPro.com/women2019. Show Notes  Scott explains why connecting, standing out, and creating customer experiences are so important.  [2:27] Scott shares what differentiates one person from another – starting with clarity. [5:51] Scott and Eric discuss the importance of having clarity, and understanding what you are … and what you’re not. [10:47] Scott reveals the two factors that customers or your downline will judge you on – promise and performance. [13:11] Scott and Eric talk about how creativity creates distinction and how just one creative idea can make you wildly successful. [18:24] Scott explains how communication and being able to tell a good story can make you memorable.  [27:30] Scott and Eric discuss the importance of having a customer experience focus.  [32:24]  Scott shares a story from his new book ICONIC.  [42:10] Eric asks Scott about his appearance in the Werner Herzog film Stroszek.  [45:25] Scott shares where you can access some complimentary resources. [49:54] Resources Mentioned in the Podcast and Where to Find Them Books: ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction – iconicbusinessbook.com Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business - https://www.amazon.com/Create-Distinction-Great-Enough-Business/dp/1608324265 What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave - https://www.amazon.com/What-Customers-Really-Want-Bridging/dp/B0017ODVWM Free Downloads: Ultimate Customer Experience ebook and Creating Personal Distinction 14-day audio series with workbook - DistinctionNation.com Questions or Comments? Do you have questions you would like Eric to answer in future podcasts or comments on the show you’d like to share?  Just email us at podcast@networkmarketingpro.com.

Scott McKain is an author, speaker, podcaster, and globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. His book entitled “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough […] The post Scott McKain on Creating a Distinctive Business appeared first on Becoming Referable.

As a member of the National Speakers Association, I get to meet many interesting speakers, authors and thought leaders from around the world. Some are very experienced, some are not very experienced, and some just stand out as soon as you come in contact with them. Scott McKain is the latter, and is someone once you meet, or even see on video, you never forget. Scott was gracious enough to spend a few minutes in person with me at last year's NSA annual Influence convention, and we set up time to go deeper into a conversation in this podcast. I learned a lot, and Scott has so much to share, I wish we had hours to spend with you. From speaking at 4H until today where he speaks in front of hundreds of thousands of people every year, Scott McKain is remarkable. I am super excited to share this helpful conversation with you.  More about Scott McKain  Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.” Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry. Scott McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benet from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. Connect with Scott McKain Read Scott's blog, Create Distinction, filled with useful articles you can use to stand out in a sea of same Project Distinct - Listen to Scott's great podcast, short and actionable tips you can use to stand out from your competition. Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business - Scott's terrific book about standing out in a sea of same 7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience - Scott's book that explains why customer experience matters, and this book makes it easy for us all to understand.  

Show business is a multi-billion dollar (and thriving) industry. What can we learn from show business that we can apply to our own business? Shep Hyken speaks with Scott McKain who states that all of us, no matter what our business is, are in show business. And here’s why . . . The purpose of entertainment is to create the desired emotional response from the audience. As business people, we need to determine as a first step how we want our audience (our customers) to feel as a result of our production (whatever product or service we provide). Unfortunately, and the reason Scott wrote the book All Business is Show Business, is that businesses don’t think about how they make their customers feel. Yet, we must make it part of the process. How do we, as a business, think about the compelling experiences we are creating for our customers? In business, this is usually the last step we take. We create our storefronts or design our websites, and then, after everything else has been put in place, we ask, “Okay, how do we improve the experience for our customer?” We simply do not think about defining the customer experience and customer service as we should – or at least at the right time. With motion pictures, the real profitability is in the sequel, the repeat business. Yet how are we as business people preparing for our repeat business? Additional profitability for motion pictures comes from licensing products and spinoffs. Similarly, how can we extend and expand our products and services? Another subject that was discussed was one of Scott’s other books, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business. Scott wanted to find out why some organizations were standing out in the marketplace and others weren’t? Looking at the book Good to Great by Jim Collins, he noticed that most companies represented in the book as “great” had either gone bankrupt or had fallen from their lofty perches. He wanted to understand why, and determined that they had their ability to be distinctive. Part of what made companies distinctive was the level of service they were delivering, but Scott determined it was much more than that. Through his research, he was able to determine the four cornerstones of distinction: 1. Clarity – This process involves becoming totally precise and what you are, and being just as precise about what you are not. If we try to be everything to everybody, we end up being very generic and very bland. 2. Creative – It is easy for an organization like Amazon to be creative because they are so clear on who and what they are. Steve Jobs could be so creative with the iPhone because he was so clear on what kind of products Apple builds. Creativity must be grounded in clarity. 3. Communication – We need to communicate the narrative of what really matters. We know the narrative of distinctive businesses like Southwest Airlines, yet we tend to in our own businesses and our own careers to run away from our uniqueness. Your story can define your culture. 4. Customer Experience Focus – What will the customer feel like when they do business with us? How do we refine that experience? How to we make it stand out? Business is hyper-competitive, and one way to separate your business from the competition is to focus on these four cornerstones and creating distinction. Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business. He is the author of three Amazon.com #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers. This year, Scott will be releasing an updated 15th year anniversary version of his book, which will be entitled All Business is Still Show Business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Learn more: www.scottmckain.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Learn more: www.scottmckain.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Today’s marketplace is crowded. Customers are being deluged with ads and requests for their time and attention. It’s easy for your business to get lost in the crowd. Today we share valuable advice from author Scott McKain based on his book, “Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business.”

Welcome to the first of our new series of short programs on how YOU can be more distinctive in selling and serving customers. Scott McKain, author of "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business," will be hosting an ongoing series with ideas on what YOU need to do in order to stand out and move up in a hyper-competitive marketplace. Why do some sales professionals achieve more recognition than others -- even though they are seling the same product? Why do some professionals develop lifelong customers -- and endless referrals -- while others merely process transactions? Learn how YOU can sell more -- and serve at a higher level -- by understanding how to create distinction!